#orocommerce

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OroCommerce Solutions by Abbacus Technologies

In a world where digital convenience is no longer optional, B2B eCommerce is stepping into the spotlight. Businesses are demanding faster, more personalized online experiences—not just from retailers, but from wholesalers, manufacturers, and distributors too. If your business still relies on outdated ordering systems or clunky customer portals, it might be time for a change.

Enter OroCommerce—a powerful, flexible, and open-source B2B eCommerce platform—and the dedicated team at Abbacus Technologies, your trusted partner for building and optimizing digital commerce solutions.

Let’s break down why OroCommerce is the perfect fit for modern B2B businesses, and how we at Abbacus Technologies help you make the most of it.

What Makes OroCommerce a Game-Changer in B2B eCommerce? Unlike B2C platforms that try to fit into B2B models, OroCommerce is designed specifically for B2B from the ground up. Whether you’re a manufacturer managing bulk orders, a wholesaler dealing with complex pricing tiers, or a distributor coordinating with multiple locations, OroCommerce gives you the tools to do it all—efficiently.

Here’s why businesses choose OroCommerce:

✅ Tailored Experiences for Every Buyer With OroCommerce, you can offer custom catalogs, pricing, and workflows for each client. No more generic storefronts—each customer sees exactly what’s relevant to them.

✅ Support for Complex Business Models Do you manage multiple brands, websites, or business units? OroCommerce handles multi-organization and multi-website structures, making it easier to scale your operations without needing multiple platforms.

✅ Built-in CRM Capabilities One standout feature is the built-in OroCRM, which helps you manage customer data, track orders, and improve communication—all from one dashboard.

✅ Easy Integration with ERP & Other Systems Need to connect with your ERP, PIM, inventory, or accounting software? OroCommerce offers robust APIs and integration options, so your data flows seamlessly between systems.

✅ Scalable and Future-Ready Whether you’re serving local clients or global partners, OroCommerce is built to grow with your business, supporting multiple currencies, languages, and tax structures.

Why Abbacus Technologies Is the Right Partner for OroCommerce Development Choosing a powerful platform like OroCommerce is just the first step. To truly unlock its potential, you need a development team that understands the nuances of B2B commerce—and that’s where Abbacus Technologies comes in.

We don’t just build websites. We craft customized B2B eCommerce solutions that reflect your business model, improve buyer experience, and drive results.

💡 What You Can Expect from Abbacus Technologies: End-to-end OroCommerce development tailored to your business needs

Custom features and module development to handle unique workflows

Seamless ERP, CRM, and third-party integrations

User-friendly design with responsive UI/UX for easy customer navigation

Ongoing support, upgrades, and performance optimization

We start by understanding your business—your processes, your customer journey, and your goals. From there, we develop a scalable solution that works for your team and your buyers.

Real-World Results That Matter We’ve worked with manufacturers, suppliers, and distributors across industries, helping them transition from manual processes to streamlined digital platforms using OroCommerce.

One of our recent clients—a mid-sized industrial equipment supplier—was struggling with inefficient order management and rising customer service costs. After working with Abbacus Technologies to implement a fully customized OroCommerce portal, they reduced order processing time by 40%, and their customer retention rate jumped by over 50% within the first year.

This isn’t just about technology—it’s about results.

Your Buyers Are Already Online. Are You Ready to Meet Them There? Today’s B2B customers want the same speed, transparency, and control they get when shopping online as consumers. They expect:

24/7 access to products, pricing, and order history

Personalized experiences and negotiated pricing

Fast reordering and simplified approval workflows

Mobile-friendly portals for on-the-go convenience

With OroCommerce, powered by the expertise of Abbacus Technologies, you can deliver all that—and more.

The Future of B2B Commerce Starts Here At Abbacus Technologies, we believe that your technology should work for you—not the other way around. That’s why we focus on building solutions that are not only technically sound but also practical, scalable, and tailored to real business needs.

With our expert OroCommerce developers, you get more than just a platform. You get a strategic partner who’s committed to helping your business grow, adapt, and thrive in a competitive digital marketplace.

Whether you're just starting your eCommerce journey or looking to migrate from another system, we’re here to guide you every step of the way.

Let’s Build Something Better, Together Choosing the right B2B eCommerce platform is critical. Choosing the right partner to implement it is even more important.

At Abbacus Technologies, we combine technical expertise with real-world business insight to deliver OroCommerce solutions that make an impact.

📞 Ready to take your B2B eCommerce to the next level? Visit https://www.abbacustechnologies.com/orocommerce/ and schedule your free consultation with our OroCommerce experts today.

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Have You Heard? OroCommerce Developer in the UK Is Your Best Bet to Grow

If you're looking to expand your business through a powerful eCommerce platform, hiring an OroCommerce developer in the UK might be your best move. Here's why working with a skilled developer can help your business grow.

1. Local Expertise

Why It Matters: An OroCommerce developer in UK understands the local market and can tailor your eCommerce platform to meet regional demands. This local expertise ensures that your platform aligns with your target audience, leading to better customer engagement and increased sales.

2. Custom Solutions

Why It Matters: Every business is unique, and a UK-based OroCommerce developer can create custom solutions that fit your specific needs. Whether you need advanced B2B features, seamless integrations with other systems, or a user-friendly interface, a developer can customize the platform to meet your goals.

3. Ongoing Support

Why It Matters: The journey doesn’t end once your eCommerce platform is live. An OroCommerce developer in the UK offers ongoing support to ensure your platform stays up-to-date and runs smoothly. This means fewer issues, better performance, and a platform that can grow with your business.

4. Faster Communication

Why It Matters: Working with a developer in the UK means you're in the same time zone, leading to quicker communication and faster responses. This can be crucial for addressing urgent issues, making updates, or discussing new ideas to enhance your platform.

5. Proven Track Record

Why It Matters: OroCommerce developers in the UK often have a proven track record of successful projects. This experience means they know how to deliver high-quality eCommerce solutions that drive business growth.

6. Compliance and Security

Why It Matters: A UK-based developer will ensure your platform meets all necessary regulations and security standards. This is essential for protecting customer data, building trust, and avoiding legal issues.

In Conclusion

Why It Matters: Hiring an OroCommerce developer in the UK is a smart investment for any business looking to grow. With local expertise, custom solutions, ongoing support, and a strong track record, a UK-based developer can help you build a robust eCommerce platform that meets your needs and helps your business thrive. If you want to take your eCommerce game to the next level, partnering with an OroCommerce developer in the UK is the way to go.

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B2B E-Commerce Solution: Driving Digital Transformation for Modern Enterprises

As global markets become increasingly digitized, B2B businesses are embracing e-commerce solutions not just for growth, but for survival. A powerful B2B e-commerce solution provides more than just an online storefront—it offers an integrated, scalable, and data-driven platform tailored to the complex needs of enterprise buyers.

From customized pricing models and multi-user accounts to real-time inventory and seamless ERP integration, today's B2B platforms are revolutionizing how companies buy and sell. In this guide, we'll explore the core features, benefits, and trends shaping the future of B2B e-commerce.

What is a B2B E-Commerce Solution?

A B2B e-commerce solution is a digital platform that enables businesses to conduct transactions with other businesses online. Unlike B2C platforms that cater to individual consumers, B2B platforms are designed to handle bulk orders, negotiated pricing, account-based access, tiered user permissions, and complex workflows.

These systems are essential for wholesalers, manufacturers, distributors, and enterprise service providers looking to automate order processing, expand market reach, and improve customer experience.

Key Features of a B2B E-Commerce Platform

To meet the unique requirements of B2B buyers, the ideal B2B e-commerce solution should offer:

FeatureDescription

Customer-Specific Pricing Display tailored pricing based on customer contracts, volume, or tier.

Bulk Ordering Capabilities allow easy reordering and high-volume purchases with minimal effort.

Multi-User Account Management enables businesses to assign roles, permissions, and budgets to team members.

Flexible Payment Options Support purchase orders, credit limits, invoices, and net payment terms.

ERP and CRM Integration Sync inventory, sales data, customer history, and financial records in real-time.

Self-Service Portals  Allow clients to manage their accounts, orders, and returns independently.

Custom Workflows Automate approvals, reorders, and quote-to-order processes based on business rules.

Advanced Search & Product Filtering Make it easy to navigate large catalogs and find the right product fast.

Why Businesses Need a B2B E-Commerce Solution

Whether you're a mid-sized wholesaler or a global manufacturer, digital transformation is no longer optional. Here's why investing in a B2B e-commerce platform delivers strong ROI:

✅ Increased Operational Efficiency

Automate manual tasks like order entry, invoicing, and customer service, reducing errors and freeing up time.

✅ Improved Customer Experience

Offer your B2B clients a seamless, self-service shopping experience similar to B2C e-commerce.

✅ Scalable Sales Operations

Reach more customers across new regions, languages, and channels without scaling up your sales team.

✅ Data-Driven Decision Making

Leverage customer behavior data, sales trends, and inventory analytics to make smarter business decisions.

✅ Competitive Advantage

Modern buyers expect convenience and digital accessibility. A strong online presence keeps you ahead of legacy competitors.

Best B2B E-Commerce Platforms in 2025

Here are top-performing B2B e-commerce platforms that businesses are adopting in 2025:

PlatformBest ForHighlights

Shopify Plus Mid-market to enterprise B2B/B2C hybrid support, wholesale portals, fast deployment

Magento (Adobe Commerce) Large enterprises, Customization, scalability, powerful integrations

BigCommerce B2B Edition, Manufacturers, wholesalers, Advanced pricing, headless commerce support

OroCommerce B2B-first organizations built specifically for complex B2B workflows.

WooCommerce + B2B Plugins Small to mid-sized businesses, Cost-effective, customizable with WordPress

Salesforce B2B Commerce Enterprise-level CRM users Full integration with Salesforce ecosystem

SAP Commerce Cloud Global B2B enterprises, Deep ERP integration, robust for complex supply chains

Industry Applications for B2B E-Commerce Solutions

🏭 Manufacturing

Digitize order fulfillment, manage distributors, and provide real-time inventory tracking for resellers and bulk buyers.

🛒 Wholesale & Distribution

Create customer-specific catalogs, automate repeat orders, and manage pricing tiers with ease.

💻 Technology & SaaS

Sell enterprise licenses, hardware, or digital services with streamlined approval and payment processes.

🏥 Healthcare & Pharmaceuticals

Ensure regulatory compliance while selling to hospitals, clinics, and pharmacies across regions.

🧰 Industrial Supplies

Offer bulk orders with flexible delivery options, part search capabilities, and real-time stock visibility.

How to Choose the Right B2B E-Commerce Solution

Selecting the right platform is a strategic decision. Consider the following:

Business size and complexity

Integration requirements (ERP, CRM, PIM)

Budget and TCO (Total Cost of Ownership)

Customization and scalability needs

Security, compliance, and data privacy standards

Support and vendor reliability

Request demos, review case studies, and evaluate platform flexibility before committing.

Trends Shaping the Future of B2B E-Commerce

As digital transformation accelerates, keep an eye on these key trends:

Personalized B2B buying experiences (AI-driven recommendations and pricing)

Omnichannel B2B sales (e-commerce, marketplaces, mobile, and EDI)

Headless commerce architecture for faster deployment and better UX

Subscription-based B2B models for recurring orders and SaaS products

Sustainability-focused supply chain integrations

Conclusion: Future-Proof Your Business with a Scalable B2B E-Commerce Solution

Digital buyers expect convenience, control, and efficiency. A modern B2B e-commerce solution enables businesses to meet these expectations while improving margins, scaling operations, and delivering exceptional service.

Whether you're digitizing your supply chain, modernizing sales processes, or expanding into new markets, investing in the right B2B platform is essential for sustainable growth in today's digital economy.

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B2B Ecommerce Arrangements: Finding What Works for You

In the ever-evolving world of B2B commerce, choosing the right eCommerce platform is like finding the elixir of business success. Fear not, intrepid entrepreneurs. Join us on a whimsical quest as we unravel the secrets to selecting ideal B2B eCommerce solutions for your business needs. Brace yourself for an epic showdown as we compare the prominent players in this arena: Shopify, BigCommerce, OroCommerce, and Adobe Commerce. Let’s embark on this adventure.

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Best 10 B2B Ecommerce Solutions in 2024

Compared to B2C transactions, B2B transactions often involve larger order values and complex buying processes. In a B2B setting, multiple stakeholders frequently make decisions, making the purchasing process more intricate. 

B2B transactions usually involve large sums of money. As a result, secure payment processing is of utmost importance. B2B e-commerce solutions must comply with industry standards and encryption protocols to safeguard sensitive financial information.

Shopify Plus is a robust and user-friendly e-commerce platform that offers built-in B2B e-commerce website development functionalities. With features like customer accounts, tiered pricing, and custom catalogs, Shopify Plus enables businesses to create a seamless B2B e-commerce solutions experience. 

In conclusion, the top 10 B2B eCommerce solutions mentioned in the above article offer a variety of features and benefits tailored to meet diverse business needs. 

These platforms provide robust custom eCommerce solutions that ensure scalability and flexibility, which are essential for modern businesses. 

These advanced eCommerce development solutions can easily enhance your digital presence, streamline operations, improve customer engagement, and drive sales growth. 

The top 10 B2B e-commerce solutions for 2024 include AppsRhino, Shopify Plus, BigCommerce B2B Edition, Adobe Commerce, OroCommerce, Sana Commerce Cloud, Salesforce Commerce Cloud, NuORDER, WooCommerce, and Quick eSelling.

NuORDER is an industry-specific B2B e-commerce solutions for the fashion and apparel industry. It offers features like line sheets, collection management, and mobile ordering to streamline the wholesale buying process.

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Best E-Commerce Development Companies In France

Here are some notable e-commerce development companies in France

Wagento: A global e-commerce solutions provider with a presence in France, offering Magento-based e-commerce development and consulting services.

Vee Technologies: Vee Technologies' team of highly qualified and experienced professionals is up-to-date with the latest web technology and industry trends. We understand your specific requirements and work towards designing a unique e-Commerce development platform for your brand that helps increase online sales.

Oro, Inc.: Known for OroCommerce, an open-source B2B e-commerce platform, offering innovative solutions for B2B e-commerce businesses.

Agence Dn'D: A digital agency specializing in e-commerce, web design, and digital marketing services.

VISEO: Offers e-commerce development services and digital transformation solutions, helping businesses enhance their online presence.

Quadra Informatique: Provides e-commerce solutions and services, specializing in platforms like Magento and offering end-to-end e-commerce support.

e-commerce agency: A digital agency focused on e-commerce development, offering services ranging from design to technical implementation.

altima°: Specializes in e-commerce strategy and development, providing services to enhance user experience and drive online sales.

Anais Digital: Offers e-commerce development and digital marketing services to help businesses establish a strong online presence.

Kiwee Rouge: Provides e-commerce solutions and web development services, helping businesses create effective and user-friendly online stores.

Tribal Nova: Offers e-commerce development and digital marketing services, aiming to create engaging and impactful online shopping experiences.

SQLI: A digital services company with expertise in e-commerce solutions, helping businesses adapt and thrive in the digital landscape.

Niji: Provides e-commerce development and digital transformation services, focusing on delivering seamless and innovative online shopping experiences.

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Techrish Solutions

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Exceed the B2B customer expectations with Orocommerce

Are you tired of losing B2B customers due to poor customer service and communication? Look no further than OroCommerce, one of the best B2B e-commerce platforms designed to exceed B2B customer expectations. In today’s market, B2B e-commerce is more important than ever, with businesses relying on digital solutions to streamline their operations and grow their customer base. Meeting or exceeding customer expectations is essential for success in B2B e-commerce, as customers expect a high level of service and personalized experiences.

OroCommerce offers a range of features and benefits for B2B eCommerce to help businesses exceed these expectations, from improved communication to personalized experiences. This article will explore how OroCommerce can help businesses exceed B2B customer expectations and provide best practices for achieving success.

Understanding B2B Customer Expectations

In B2B e-commerce, understanding and meeting customer expectations is crucial for businesses to succeed. B2B customers have unique expectations influenced by various factors such as price, product quality, customer service, and more. This section will explore the different types of B2B customers and the factors that influence their expectations. It will also provide statistics and research findings to emphasize the importance of exceeding customer expectations.

Types Of B2B Customers

B2B customers can be categorized into four main types: producers, resellers, governments, and institutions. Each type of customer has unique expectations based on their business needs and goals.

Producers are businesses that produce goods and services for sale to other businesses. Their expectations are mainly focused on the quality of the products they purchase, timely delivery, and reasonable prices.

Resellers are businesses that purchase products from producers to sell to end-users. They expect reasonable prices, quick delivery, and quality products that meet the needs of their customers.

Governments are customers that purchase products and services to fulfill the needs of government agencies. Therefore, they have specific quality, delivery, and pricing requirements and expect vendors to adhere to strict standards.

Institutions are organizations such as hospitals, schools, and non-profit organizations that purchase products and services to fulfill their specific needs. They expect quality products and services, competitive pricing, and personalized customer service.

Factors That Influence B2B Customer Expectations

Several factors influence the expectations of B2B customers, including:

Price: B2B customers are price-sensitive and often compare prices among different vendors to get the best deal.

Product Quality: B2B customers expect high-quality products that meet their needs and requirements.

Customer Service: B2B customers expect personalized customer service and quick response times to their inquiries and concerns.

Delivery Time: B2B customers expect timely delivery of products and services, often with tight deadlines.

Exceeding B2B Customer Expectations

Exceeding customer expectations is crucial for business success in B2B e-commerce. Here are some strategies for exceeding customer expectations:

Personalized Customer Service: Offer personalized customer service that meets each customer’s specific needs. Respond quickly to inquiries and concerns, and provide regular updates on the status of orders. 35-50% of B2B buyers expect a response to their inquiries within 24 hours, according to HubSpot.

Quality Products and Services: Offer high-quality products and services that meet each customer’s unique needs.

Competitive Pricing: Offer competitive pricing that is reasonable and transparent.

Timely Delivery: Deliver products and services promptly and communicate any delays or issues promptly.

Exceeding customer expectations requires personalized customer service, quality products and services, competitive pricing, and timely delivery. By meeting and exceeding customer expectations, businesses can build long-term relationships with their B2B customers and succeed in the competitive world of B2B e-commerce.

Introducing OroCommerce

Businesses need an e-commerce platform that is designed explicitly for B2B needs. OroCommerce is one such platform that is gaining popularity among businesses for its unique features and benefits. In this section, we will introduce OroCommerce, discuss its key features, and highlight the benefits of using OroCommerce Development Services to exceed customer expectations.

What Is OroCommerce?

OroCommerce is an open-source e-commerce platform explicitly designed for B2B businesses. It offers a range of features that enable businesses to manage their complex B2B operations, including multiple storefronts, user roles, pricing, payment options, and more. In addition, OroCommerce is flexible and customizable, allowing businesses to tailor it to their specific needs.

Key Features Of OroCommerce

OroCommerce offers several key features that make it an ideal platform for B2B businesses, including:

Multi-Channel Sales: OroCommerce allows businesses to sell through multiple channels, including online marketplaces, mobile apps, and social media platforms.

Multi-Storefront: Businesses can create multiple storefronts with unique branding, product catalogs, pricing, and payment options.

Customer Management: OroCommerce offers advanced customer management features, including account creation, personalized pricing, and order history.

Advanced Product Management: Businesses can manage complex product catalogs, including configurable products, product variants, and bundle products.

Flexible Pricing: OroCommerce allows businesses to create flexible pricing strategies, including volume discounts, contract pricing, and customer-specific pricing.

Benefits Of Using OroCommerce

Using OroCommerce can help businesses exceed customer expectations and achieve success in B2B e-commerce. Here are some of the benefits of using OroCommerce:

Improved Customer Experience: OroCommerce offers advanced customer management features that enable businesses to offer personalized pricing and product recommendations, improving the overall B2B customer experience.

Increased Sales: OroCommerce’s flexible pricing and product management features allow businesses to offer unique product bundles, volume discounts, and customer-specific pricing, which can increase sales and revenue.

Streamlined Operations: OroCommerce offers a range of features that enable businesses to manage complex B2B operations, including multi-storefronts, user roles, and advanced order management.

Examples Of Successful Businesses Using OroCommerce

Several businesses have successfully used OroCommerce to exceed customer expectations and achieve success in B2B e-commerce. Here are some examples of B2B business model:

C.E. Smith Company: C.E. Smith Company manufactures and distributes boating accessories. They used OroCommerce to create a B2B e-commerce customer portal that offers personalized pricing and discounts to their customers, resulting in increased sales and revenue.

Peleman Industries: Peleman Industries is a global manufacturer of binding and presentation products. They used OroCommerce to create a B2B e-commerce portal that offers personalized pricing, product recommendations, and advanced order management, resulting in improved customer satisfaction and increased sales.

Its key features, including multi-channel sales, multi-storefront, customer management, advanced product management, and flexible pricing, make it an ideal platform for businesses looking to exceed customer expectations in B2B e-commerce. By using OroCommerce, businesses can improve the customer experience, increase sales, and streamline their B2B operations, ultimately achieving success in the competitive world of B2B e-commerce.

Using OroCommerce To Exceed B2B Customer Expectations

As businesses strive to exceed customer expectations in the competitive world of B2B e-commerce, OroCommerce is emerging as a popular platform of choice. OroCommerce offers a range of features that enable businesses to improve B2B customer service and communication, offer personalized experiences, and ultimately exceed B2B customer expectations. This section will discuss how OroCommerce can help businesses achieve these goals and provide tips and strategies to elevate your eCommerce business using OroCommerce.

Improving Customer Service And Communication

OroCommerce offers a range of features that enable businesses to improve customer service and communication, including:

Advanced Customer Management: OroCommerce enables businesses to create personalized accounts for each customer, allowing them to track their order history, view personalized pricing, and make repeat purchases with ease.

Real-time Inventory Management: OroCommerce provides real-time inventory management, enabling businesses to offer customers accurate information about product availability and shipping times.

Responsive Customer Support: OroCommerce offers responsive customer support, allowing businesses to quickly and efficiently resolve customer issues and inquiries.

Offering Personalized Experiences To B2B Customers

Personalization is key to exceeding B2B customer expectations, and understanding the B2B customer journey fundamentals is key to offering personalized experiences that resonate with your customer’s pain points and challenges. According to a study by Salesforce, 73% of customers expect companies to understand their unique needs and expectations. OroCommerce offers several features that enable businesses to create personalized experiences for their customers, including:

Personalized Pricing: OroCommerce allows businesses to create customer-specific pricing, contract pricing, and volume discounts, enabling them to offer unique pricing to each customer.

Advanced Product Catalog Management: OroCommerce enables businesses to create complex product catalogs, including configurable products, product variants, and bundle products, enabling them to offer unique product options to each customer.

Customizable Storefronts: OroCommerce enables businesses to create multiple storefronts with unique branding, product catalogs, and payment options, allowing them to offer a personalized experience to each customer.

Here are some tips and strategies for using OroCommerce to exceed B2B customer expectations:

Focus on Customer Service: Use OroCommerce’s advanced customer management features to track customer orders, preferences, and purchase history to personalize communication and offer better customer service.

Offer Unique Pricing Strategies: Use OroCommerce’s flexible pricing features to offer unique pricing strategies, including customer-specific pricing, contract pricing, and volume discounts, to exceed customer expectations.

Personalize the Shopping Experience: Use OroCommerce’s advanced product catalog management features to offer customized product recommendations, bundle products, and product variants to create a personalized shopping experience for each customer.

Streamline the Checkout Process: Use OroCommerce’s checkout management features to streamline the checkout process, enabling customers to make purchases quickly and efficiently.

OroCommerce is a powerful platform that can help businesses exceed B2B customer expectations by improving customer service and communication, offering personalized experiences, and streamlining the checkout process. By focusing on customer service, offering unique pricing strategies, personalizing the shopping experience, and streamlining checkout, businesses can use OroCommerce to create a competitive advantage in B2B e-commerce.

Best Practices For Exceeding B2B Customer Expectations

In the world of B2B e-commerce, exceeding customer expectations is essential to building strong and lasting customer relationships. However, with rapidly evolving customer expectations, businesses must continuously improve and adapt to meet the changing needs of their customers. In this section, we will discuss the importance of continuous improvement and adaptation, provide best practices for exceeding B2B customer expectations, and share examples of businesses that have successfully done so.

Set Clear Expectations: Set clear expectations for what customers can expect from your products, services, and customer support. This includes everything from pricing and shipping times to return policies and customer service response times.

Deliver on Promises: Deliver on your promises, no matter how small. For example, if you promise a customer that their order will be delivered in two days, make sure it is delivered in two days. Failure to deliver on promises can result in lost trust and customers.

Create a Culture of Customer-Centricity: Make customer satisfaction a top priority throughout your organization. Encourage employees to think about the customer in everything they do and create a culture that values customer feedback and input.

Personalize the Experience: Personalization is key to exceeding B2B customer expectations. Use data and analytics to understand your customers’ preferences and personalize the shopping experience, including personalized product recommendations and customer-specific pricing.

Offer Excellent Customer Support: Excellent customer support is essential to exceeding customer expectations. Ensure your customer support team is responsive, knowledgeable, and empowered to resolve customer issues quickly and efficiently.

The Importance Of Continuous Improvement And Adaptation

Continuous improvement and adaptation are critical to exceeding B2B customer expectations because customer expectations are constantly evolving. Therefore, businesses must continually evaluate their strategies, products, and services to ensure they meet the ever-changing needs of their customers. Failure to adapt and improve can result in lost customers, missed opportunities, and business failure.

Examples Of Businesses That Have Successfully Exceeded B2B Customer Expectations

Amazon Business: Amazon Business is known for its exceptional customer service, including fast shipping times, easy returns, and responsive customer support. Amazon also offers personalized product recommendations and customer-specific pricing to provide a personalized shopping experience.

Zappos: Zappos is known for its exceptional customer service, including free shipping and returns and a 365-day return policy. Zappos also offers personalized product recommendations and customer-specific pricing to provide a personalized shopping experience.

HubSpot: HubSpot is known for its customer-centric culture, which values customer feedback and input. HubSpot offers personalized product recommendations and excellent customer support to exceed customer expectations.

Exceeding B2B customer expectations is essential to building strong and lasting customer relationships. By continuously improving and adapting, setting clear expectations, delivering on promises, creating a culture of customer-centricity, personalizing the experience, and offering excellent customer support, businesses can exceed customer expectations and create a competitive advantage in the world of B2B e-commerce.

Conclusion

Are you looking for a way to stand out in the competitive world of B2B e-commerce? Then, it’s time to exceed your customer’s expectations with OroCommerce. In today’s market, B2B e-commerce is growing at a rapid pace, and businesses that fail to meet customer expectations risk losing out to their competitors. OroCommerce offers a range of powerful features that can help businesses exceed customer expectations, from personalized experiences to streamlined communication.

With OroCommerce, businesses can offer their customers the convenience, speed, and flexibility they demand, ensuring long-term success in the ever-evolving world of B2B e-commerce. So if you’re ready to take your B2B e-commerce operations to the next level, it’s time to consider using OroCommerce.

Original Published here : Exceed the B2B customer expectations with Orocommerce

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Top Trends for Digital Marketing in 2020

Digital marketing continues to strengthen year after year and while 2020 maybe a very different to other years in some respects, digital marketing is still growing and continuing to strengthen. In this post we will be exploring the top trends of digital marketing and their importance is an ever growing and virtual/digital world.

1. Facebook

(Hotelogix, 2017

Although Facebook does not have the monopoly that it once had in the social media world, it is still a powerful platform. Forbesstates that Facebook is the most popular social media platform for over 65’s in America (Hills, 2018). For marketers, it is important to define their target audience and what social media platforms they access. For younger generations, platforms such as Instagram, Snapshat and TicTok are more widely used (DMI Blog, 2019)

2. Instagram

(Makkar, 2020)

Instagram is hugely popular with users under 30 and is one of the most rapidly growing social media platforms, hitting over one billion users (DMI Blog, 2019)

3. Chatbots

(Goddard, 2018)

Chatbots are increasing in popularity as more and more businesses use them as messaging applications to communicate with their customers. Chatbots combine artificial intelligence (AI) and natural language processing (NLP), that allow business to automate their customer service delivered by their websites (Newlands, 2017).

4. Video

(Arevalo, 2017) 

With increasing numbers of consumers viewing advertising and marketing, video marketing is becoming the go. One of the latest trends in video marketing is live stream, this is an effective form of marketing that is highly engaging and can be nicely dovetailed with influencer marketing. Statics from ImpactBNDshow that:

- 70% of consumers have shared a brand’s video;

- 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions; and

- 72% of businesses believe video content has improved their conversion rates (Rinaldi, 2019).

5. Good Content

(Defren, 2015)

The need for good content is never going to change. All forms of marketing need to deliver their intended message to encourage them to purchase a particular produce over another one (Vividus, 2017). If a business fails to deliver their message in an effective and meaningful way due to poor content, they face failing to meet their marketing goals and objectives.

6. Personalised Email

(Sana Editorial Team, 2016)

While email marketing may not be a new trend, the way in which marketers use email marketing is developing all the time. The latest trend in email marketing is the increase move away from generic emails to more personalised emails. It is proven that personalised emails drive the highest engagement and return on investment (Campaign Monitor, n.d.)

7. Omnichannel Marketing - is defined as a multichannel sales approach that provides customers with an integrated shopping experience. The trend aims to provide customers with a seamless experience regardless of how they choose to shop - online or store (Becker, 2016). One of the most famous examples of this style of marketing is Apple. Appleunifies their customer experience across each of their platforms. When customers go into a brick-and-mortar store, Apple demonstrates how it feels to use their products. Customers can also easily research their products online, then come to the store to experience the products before buying them. Apple’s branding is consistent across each of their channels, their products and marketing are instantly recognizable by their customers (OroCommerce, n.d).

(Munipally, 2017)

[whitegrizzlycatskiing]

Unlock the Power of Marketing Automation: A Step-by-Step Guide

Marketing automation is a powerful tool that can streamline your marketing efforts, save time, and improve your results. It helps you manage and automate repetitive tasks, allowing you to focus on strategy and creativity. If you’re new to marketing automation or looking to optimize your current setup, this step-by-step guide will help you unlock its full potential.

Step 1: Define Your Goals

Before diving into automation, start by defining your marketing goals. Are you aiming to increase leads, boost sales, or enhance customer engagement? Clearly defined goals will help you set up automation processes that align with your business objectives.

Step 2: Choose the Right Automation Tool

There are many marketing automation tools available, each with different features and capabilities. Popular options include HubSpot, Mailchimp, and Marketo. Evaluate the tools based on your needs, such as email marketing, social media management, or customer segmentation, and choose the one that best fits your requirements.

Step 3: Build Your Contact List

Effective automation relies on a well-organized contact list. Start by collecting and organizing your contacts in a central database. Segment your list based on criteria like demographics, behavior, or purchase history. This will allow you to send targeted and relevant messages to different groups.

Step 4: Create Automated Campaigns

Once you have your tool and contact list ready, it’s time to create automated campaigns. These can include email sequences, social media posts, or follow-up messages. Set up workflows that trigger actions based on specific events or conditions, such as a new subscriber joining your list or a customer abandoning their cart.

Step 5: Design Personalized Content

Personalization is key to successful marketing automation. Use data from your contact list to create personalized content that resonates with your audience. This can include personalized email greetings, product recommendations, or tailored offers. Personalized content improves engagement and conversion rates.

Step 6: Set Up Triggers and Actions

Automation works by setting up triggers and actions. A trigger is an event that initiates an automated response, such as a visitor filling out a form or clicking a link. An action is the response to the trigger, like sending a thank-you email or adding a contact to a specific list. Define these triggers and actions to automate your marketing processes effectively.

Step 7: Test Your Automation

Before fully launching your automated campaigns, test them to ensure everything works as expected. Check that triggers fire correctly, emails are sent properly, and data is recorded accurately. Testing helps you identify and fix any issues before they impact your audience.

Step 8: Monitor and Analyze Performance

Once your automation is live, monitor its performance regularly. Most automation tools provide analytics and reporting features that show how your campaigns are performing. Track metrics such as open rates, click-through rates, and conversion rates to measure success and identify areas for improvement.

Step 9: Optimize and Adjust

Based on the performance data, make adjustments to optimize your campaigns. This may involve tweaking your content, refining your triggers, or adjusting your workflows. Continuous optimization ensures that your automation remains effective and aligned with your goals.

Step 10: Scale Your Automation

As your business grows, you can scale your automation efforts. Add new workflows, expand your contact list, and incorporate additional channels like SMS or social media. Scaling your automation helps you manage increasing marketing demands efficiently and continues to drive results.

Conclusion

Marketing automation can significantly enhance your marketing efforts by streamlining tasks, personalizing content, and improving efficiency. By following this step-by-step guide, you’ll be able to unlock the power of marketing automation and achieve your business goals more effectively. Define your goals, choose the right tool, create personalized campaigns, and continuously optimize your efforts to make the most of this powerful marketing strategy.

[robin19347]

B2B Ecommerce Arrangements: Finding What Works for You

In the ever-evolving world of B2B commerce, choosing the right eCommerce platform is like finding the elixir of business success. Fear not, intrepid entrepreneurs. Join us on a whimsical quest as we unravel the secrets to selecting ideal B2B eCommerce solutions for your business needs. Brace yourself for an epic showdown as we compare the prominent players in this arena: Shopify, BigCommerce, OroCommerce, and Adobe Commerce. Let’s embark on this adventure.

[maxpronko-blog]

In case you are passionate about software development have a look at Magento 2 platform. There are great examples of SOLID principles, Design Patterns, ORM, MVC, MVVM. #magento #php #javascript #mysql #doctrine #symfony #oro #orocrm #orocommerce #magento2 #b2b #b2c #ecommerce #checkout #platform #developer #devblog #devletter #magentodevchannel #designpatterns #solidprinciples #mvc #mvvm #zendframework #development (at Dublin, Ireland)

[webanditnews]

Oro, Inc. Sponsors CONNECT Conference August 29-31

Oro, Inc. Sponsors CONNECT Conference August 29-31

Oro, Inc., the pioneering ecommerce leader behind OroCommerce, the No.1 open source B2B digital commerce platform, will attend and sponsor the CONNECT conference August 29 – 31 at JW Marriott in San Antonio Hill Country Resort & Spa, TX. Chris Barr, Director of North American Sales & Partnerships at Oro Inc. and Motti Danino, COO at Oro, Inc. will be attending the conference. Danino oversees the…

[netmaxims-technologies]

Headless Commerce Examples We selected the five best headless commerce examples built on different headless eCommerce platforms like Commercetools, Shopify, OroCommerce, BigCommerce, etc. You will get to know in brief the challenges they were facing and how by investing in the right technologies ( Headless and Progressive Web App), these brands set the bar high for customer experience and omnichannel marketing strategy. Click here if you would like to know more about the headless Commerce Examples