Link Love: Binder Clip Bag
Years ago, I posted about the binder clip bag that appeared and then quickly disappeared from the internet. Today, I have a WHOLE video of how one luxury handbag maker created their version of this stunning, must-have for all stationery fashionistas. Think they would make me a pink one?
Pens:
Stylosuite Flex Nibs (via Mountain of Ink)
Review: Papersmiths Primo in Coral (via KraftyCats)
Refill…
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A Room of One’s Own: A Space to Write
John Collier Jr. - Mary Mutz writing to a boyfriend in the United States Army
On the Mutz ranch in Moreno Valley, Colfax County, New Mexico, 1943
This photograph is part of The American Image: The Photographs of John Collier Jr. online exhibit developed by the Maxwell Museum of Anthropology at the University of New Mexico.
"A woman must have money and a room of her own, if she is to write fiction.”
― Virginia Woolf, ‘A Room of One’s Own’, 1929.
In 1929, Virginia Woolf, aptly acknowledged the struggle of many a writer, the need for a personal space; and as I typed up the final chapters of my novel’s final written draft last weekend I found myself daydreaming about my dream writing space: ‘A Room of One’s Own’, a place just for me, my laptop and my creativity.
But how does a writer with a slight streak of vintage madness flowing through her veins create such a space? Well with my birthday coming up this month and the editing stages of my book starting to take shape, I began looking into a few ways I might look to transform my desk to inspire future writings and creative projects.
INK Although a lot of my work is digital both for time, and saving paper where possible, when I was younger I used to love the idea of writing in an unusual, carefree writing style. Perhaps taking inspiration from the mystical green handwriting that arrived to Harry Potter when he got his acceptance letter from Hogwarts.
As such I was delighted when I stumbled upon a unique Canadian project named Ferris Wheel Press who specialise in creating beautifully packaged and designed fountain pen inks - including some beautiful green, and peacock shades as well as hints of orange marmalade, rose pink and delicate tanzanite blue. All of which I’m itching to try - and would love to sign my books with at least one of these timeless, elegant hues.
PENS Keeping up with the theme of beautiful stationery I would love to have a collection of decorative, but still functional pens. In the past, at school I used to enjoy creating worlds and poetry with fountain pens, which always seemed to have more personality and warmth that the harsh, plastic biros we had to use for exams, perhaps because they have a richer tone and colour that drips onto the page.
That said I’d also like some pretty ballpoints, for the every day squiggles, with their smooth lines and functonality, like this inexpensive set from WHSmiths, who also have a range of fountain pens.
WRITING PAPERS Although it is sometimes daunting to write something new on a fresh, clean page, the payoff is also equally exciting as my written worlds start to come together.
Prior to the 2020 Lockdown, I often found myself sitting down with a notebook that I could easily slip back into my handbag and jot down a few observances from people watching or scenes and images as they enter my head. As such, I would like my desk to be filled with pretty pices of stationery:- like notebooks and notecards, journals and even coloured envelopes. Little cards I could send to friends to observe snapshots of the world without just relying on social media, and I’m hoping some point to get back into letter writing and postcards. Some brands I love for these include: Papier, Papersmiths and Moleskine with special attention towards Clairefontaine. Traditionally speaking Vellum based papers are more attractive for those using inks and watercolours paints but I would also recomend a cruelty free alternative like Terraskin or Yupo paper which are made out of synthetics and minerals. Notebooks made in this style tend to be plainer but for that some Decoupage wrap or crafting can easily help your journals and letters have more personal identity.
ODDS AND ENDS As I love letter writing and scrapbooking as much as I do writing itself, my desk would be filled with postage stamps, and other curios that I find useful such as brightly coloured and decorative Washi tape which can be found in most craft stores. A letter opener and magnifing glass, maybe a writing box in which to store recieved and treasured corispondences from loved ones and friends. Fragments of poetry or positive mantra quotes to inspire me and a decorative coaster to place my cups of tea or hot chocolate to keep myself going in harder bouts of work. More than half a dozen erasers and sharpeners and half sharpened pencils. I’d love to have a few books on publishing and other writing resources near me, and ample space to charge and rest my laptop as I type.
Ultimately my desk would continue to be an expression of myself and my work, hopefully well lit by a good lamp in the twilight hours or natural light during the day. I love the appeal of a warm wooden desk and comfy teal chair in which to spend many an inspired hour, allowing my dreams to guide my processes.
But for now, I’ll settle for a quiet bedroom listening to the bird song in the morning, my electric fan’s whir during these hotter, summer months and a stable internet connection to share my musings with the world.
And who knows, maybe when my novel is published I can start to collect a few more of these things and my desk or at least my fictions will be preserved and treasured in the literary halls, just as Ms Woolf herself, 92 years ago, in a ‘Room of Her Own’.
Have a beautiful day x.
x Emmalena
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Social Commerce the online shopping experience
Social commerce the online shopping experience. Social commerce — the process of selling products directly on social media — is revolutionising the e-commerce industry. In fact, the global social commerce market is estimated at $89.4 billion right now, and set to reach $604.5 billion by 2027.
But what’s driving the rapid shift towards social commerce, and how can small businesses use this opportunity to make more sales?
What Is Social Commerce?
Social commerce is a subset of e-commerce where everything happens on social media — product discovery, search, click-to-purchase, and post-purchase support.
In other words, it’s a one-stop shop for people to discover and buy products — a fully streamlined sales funnel that takes shoppers from inspiration to purchase in seconds.
Unlike the earlier phases of e-commerce, where users primarily bought products from a website or third-party marketplace, social commerce happens all in one place — allowing businesses to engage with consumers at every touchpoint of the sales funnel.
It has the potential to elevate the shopping experience and is huge for brands who want to increase their sales revenue.
How Social Platforms are Evolving to Drive Social Commerce
The concept of social commerce isn’t new, but it was accelerated in 2020 due to COVID-19. With in-store shopping paused, many small businesses pivoted online to connect with and sell to their audience.
One example of this trend is Papersmiths. The stationery brand was forced to permanently close one of their stores and pivoted to an online selling strategy, using Instagram Shop to help promote their products.
And social media platforms evolved too:
Facebook launched Shops — an e-commerce feature allowing businesses to build online stores on Facebook and Instagram.
Instagram Checkout went mainstream — allowing users to make a purchase without leaving the app.
Pinterest introduced a Shop tab — a dedicated space for users to browse and shop in-stock product Pins.
TikTok Shopping is on the horizon, with its latest Shopify partnership.
According to Business Insider, social commerce is expected to account for 4.3% of all retail e-commerce sales in the US in 2021 — a whopping $36.09 billion.
What Does Social Commerce Mean for Small Businesses?
For small businesses, it’s time to fish where the fish are biting and go where the customers are.
The stats don’t lie — consumer habits have shifted to social media in a big way:
60% of Gen Zers in the US use Instagram to discover new brands and products
48% of Americans aged 18-34 have made a purchase through social media
Social media platforms like Instagram have become a personalized virtual mall — you can browse new shops, chat with your friends, be entertained, find inspiration, and purchase products in a few clicks.
In other words, social commerce is becoming the customized shopping experience of the future.
One of the best reasons for experimenting with social commerce? Its low barrier to entry.
Many have built businesses solely on Instagram. Anyone can create a social media account (for free!), grow an engaged community, and then sell their products within the app. By leveraging integrated e-commerce features instead of traditional routes to purchase, you’ll be able to create a more streamlined sales funnel for your business.
The Future of Social Commerce
We’re still in the early days of social commerce, which is what makes it full of potential. For several years, brands have been active on social media as a brand awareness play. Now, we’re entering the next phase of social. And the winners will be those who are jumping on social commerce now. It’s time to make it even easier for the audience you’re building to click “buy”.
Visual content is how you’ll win in this space. Social media is driven by visual experiences, and the brands who capitalize on that will be successful.
A website isn’t enough. For consumer brands, social needs to be treated as a primary sales channel.
Every social platform will adopt Facebook’s integrated shopping approach, allowing you to go from product discovery to purchase all within the app.
TikTok will be the next big wave for social commerce.
We’ll see more people buying via video (keep an eye on YouTube Shopping).
While exciting, audio content platforms like Clubhouse have a long way to go to be on par with Instagram’s level of e-commerce features. Watch this space.
Social commerce allows businesses to make money right where their customers are, and the tools are readily available (with more to come).
So, are you ready to start fishing where the fish are biting?
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