#pardot

[headooblog]

The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC]

The marketing profession is changing : the modern marketer needs to be multifaceted, with one foot planted in art and the other in science.

Let's look at this infographic made by salesforce and pardot, describing the new marketer.

[misslujo]

Make That Technology Work For You, Honey!

Don't run around like a chicken with its head cut off. Do make technology work for you.

When I was a kid my Mom used to always say, "I've been running around all day like a chicken with its head cut off." (Yo, PETA!) Being highly visual and very imaginative, as most kids are, it would bother me. A lot. Maybe you've heard it said before, or maybe it was just my crazy Mom. It was her totally gnarly way of saying "I've been running around like a crazy, busy person!" Okay, Ma. Gnar.

Efficiency. It's important, right? Who doesn't want to make the most out of their time, money, resources? These days all three seem ridiculously short for a lot of us. This is no less true in our home lives as it is in our businesses. I have been known to say that cliches are cliché because they are true. And the ol' addum "time is money, money is time" is, well, true. Isn't it?

Too many businesses are spending far too much time these days answering questions like, do we invest in that that slicked out Facebook page, this conference or that marketing campaign, when they really should be investing that time in researching and implementing the amazing technological tools that are at their fingertips.

Businesses should have a Technology Toolbox, much akin to Mary Poppins' purse. And let's not mince words. I am talking about magic. Tools that can harness speed-up processes, save time, boost efficiency. Tools that are responsive and beautiful. This is magic, my friends.

So what are these tools? Let's name a few:

Evernote

I must admit that Evernote inspired this post. I woke up at the ungodly hour of 4:40am this morning, brain abuzz with stuff. Yep. Stuff. The way I love to get the stuff out? I open up Evernote and start throwing it all in there. Evernote isn't a task manager and it's not a virtual coarkboard - it's both and more. It's where I "stuff" everything: all my ideas, all my inspiration. That is to say: lists, links, images, pdfs, the draft of this article I'm writing right now, etc. The layout is straightforward and easy. The design makes perfect sense to both my right brain and my left. Total home run. Like, way outta the park. Like, WHAT would I do without Evernote?

WorkSimple

If ever there was an app to help you work better, this is the one. Centered around goals, which, hello - who doesn't need to focus on their goals once in a while? - WorkSimple is the perfect place to regain your focus everyday. Login, set a goal, update a goal, share a goal, get feedback on your goals. It's kind of like going to the Career Sherpa you always wish you had, but never knew existed. And then at the end of the quarter, the year, you look back and have this amazing track record of all your work and you're like, "I'M FRIGGIN' AWESOME!" Portfolio time. Promotion time. Making-your-productivity-work-for-you time. Yep. Like that! Oh and like Evernote, the design is beautiful. Give me beauty or just go home! Like, get outta here.

Pardot

I've been impressed with Pardot from day one - since before I even opened the darn app. Their awesome people and kick ass branding and marketing precede their user experience and it's all good - great even - from start to finish. Now this app will only help you in business - it's Marketing software and not good for making a grocery list or setting a goal to climb Mt. Kilimanjaro. HOWEVER I had to throw it in here because, in as far as I can tell, these folks have done and are doing everything - and I mean everything - right. The app interface is simple, the design is beautiful (are you noticing a theme yet?), and they've stuck to exactly what you need. What comes to mind is KISS (Keep It Simple Stupid). And, I'm sorry, but we are all stupid sometimes and because of that, simple wins!

So what about you? What apps allow you to operate less stupid, less "chicken with its head cut off," and more as the amazing, ass-kickin'-name-taker you are? Well? Give 'em up! 

[splatforms-blog]

Recent reports suggest that as much as marketers like social media, they’re not spending proportionately on the new channel.A new report from Pardot -- focused on B2B marketers -- finds a different problem. Enterprise marketers are spending millions of dollars annually on social marketing, the cloud marketing automation software vendor finds, although nearly 30% are not tracking the impact of such campaigns on lead generation and sales.And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs -- a startlingly high percentage, according to Pardot, given the resources required to operate the campaigns.

[atllean-blog]

FastCompany Article by our own David Cummings (Pardot)

www.fastcompany.com - Today, 2:40 PM

How Southern Tech Workers Build Booming Businesses And Still Go Home At 5

 Southern startups value company culture, organic growth, and work-life balance over fast exits and gaudy IPOs--and that's exactly why they succeed.

[piyanistkedi]

2012 Sosyal Medya Karneleri ( İnfografik)

Pardot, sosyal medyada 2012 yılının kazananlarına ve kaybedenlerine dair bir infografik hazırlamış. Listemizde, Pinterest, Twitter, Facebook, Google+ ve LinkedIn var. Sosyal medyacılar, pazarlamacılar ve satışçılar için oldukça yararlı bir çalışma olmuş.

En yüksek notları Pinterest kapmış. Aylık ziyaretçi %1000 artan bir site olarak aksini düşünemezdik :) Mobil ve görsel alanda en iyi olan sitenin 2013'te büyük bir pazarlama aracı olma potansiyeli yüksek.

Paylaşımda ve bağlantı sağlamakta en iyi olan Facebook ise aylık ziyaretçi sayısı azalmakta olmasına rağmen gelişmeye devam ediyor.

Twitter'��n ziyaretçi sayısı artıyor ve pazarlamacılar için birçok açıdan tercih edilesi bir mecra. En çok paylaşım ve tüketiciye dair bilgi açısından iyi.

Google + 2012'yi sessiz sedasız yeni özellikler geliştirerek ve 2013'te ana mecralardan olmaya hazırlanarak geçirmiş. SEO ve segmentasyon açısından iyi.

LinkedIn büyüme göstermiyor; fakat ROI açısından en yüksek notu kapmış. İş odaklı yapısı ve tutarlı trafiğiyle pazarlamacılar için ana mecralardan biri ve ileride de öyle olmaya devam edecek gibi gözüküyor.

Not: ROI (Return on Investment) yani yatırım getirisi tahminleri hedef kitleye, büyüme oranına ve hedef kitle bileşimine göre yapılmış ve B2B pazarlamacıları için potansiyel geri dönüşü ifade etmek için hesaplanmış.

[stark-edge]

Pardot can be defined as a platform's go-to for B2B marketing automation for the Salesforce users. Pardot Salesforce is the B2B marketing automation known globally as the No. 1 CRM.

The product is complete with solutions to help the marketers in creating meaningful connections generating a greater pipeline, and empowering the sales for closing further deals.

[andrewstechblog-blog]

One month on, and with the creation of this blog, I’m still very excited to see what the future holds for my career with Pardot.

[cameronconaway]

A great post for those marketing automation leaders out there: https://inbound.org/blog/marketo-vs-pardot-a-tactical-breakdown

[jasondominy]

Thoughts as I wind down my Dalton Agency time.

As I wind down my time here at Dalton Agency, I’ve been thinking back to the beginning of my time, what I’ve learned, what I’ve appreciated, and how I’ve grown. I thought I’d jot some of it down, mainly so I could give credit where it’s due. Dalton Agency is full of good folks, doing really good work, and they gave me a great opportunity to do some cool things, and I’m grateful. While I’m happy to be taking a break from agency life, it’s offered me the chance to accelerate my own professional growth, and I really am thankful for that.

When I first came to Dalton, there were a couple of other opportunities, and I had only gotten feedback about Dalton from a couple of former employees, which wasn’t positive. To say I was apprehensive would be an understatement, I knew little about them. But I went with my gut and went all in. I found a great environment where I could make something my own, where people were treated like adults, and where micromanaging wasn’t necessary or happening. I found a great small team that truly dug being around each other every day, and people that were willing to work together for the good of the client. I found people passionate about doing great work, and working hard every day for the clients. 

I also had the opportunity to mentor and help develop some great interns over my time there. Most all of my interns have went on to great positions, including Sodexho, Turner Broadcasting and Porsche North America. It was a joy working with these students, and really, they made it fun and rewarding for me to do it. I’m proud of each of them, as each of them grew so much in their time as a Dalton Agency intern. It’s even cooler to watch them continue to grow in their careers, and I look forward to continuing to root them on. 

I am grateful for the opportunity Dalton Agency gave me, both from the office here, and my team in Jacksonville. Again, they’re good people. Not a birthday went by that the CEO, Jim Dalton didn’t handwrite me a card. Our President here, Bill Coontz was as supportive as they come, and is just a stand-up guy. He’s working as hard as he can in that office to help make it even better, and has already made great strides, and will continue to. The account teams there are second to none, pros each one of them, I don’t know how they do all they do every day. The PR team work their tails off relentlessly on behalf of Dalton’s clients, and have had many huge successes. The Creative Team are highly-skilled and passionate professionals who are putting out some really amazing work for large clients like McDonalds and American Heart Association, to smaller local clients like Zoo Atlanta. Even the media team, the quiet ones, work their butts off all day talking spots and locations and ad buys. Really, they’re doing great things, and will continue to. 

And lastly, thanks to my boss and team down in Jacksonville. Jeremy Nettles and his team have been very good to work alongside every step of the way. I can’t wait to see them continue to do what they do so well. A giant heap of thanks to the whole team at Dalton. 

Me? I’m finally excited about joining such a great team at Salesforce Pardot, one I’ve had respect for for years. I’m excited about learning new things, and stretching and growing. I’m excited about doing more content writing. I’m excited about heading to San Francisco with the team next week, and I’m excited about what this year is gonna bring. I really do think there are some really good things in my future, and I’m sure as heck gonna work my butt off and enjoy the ride. 

[shanejayhayes]

#Pardot Shaken Not Stirred VIP event with cast of HBOs Silicon Valley. #dreamforce #df15 (at Drake SF)

[michaelfung]

Inherited a Marketing Automation Platform? Pt 2 of 2

by Michael Fung

in Data · Marketing · Marketing Automation

Inheriting a marketing automation platform (MAP) is something I’ve seen many people stumble through over the last 7 years. I’m not going to sugar coat it here. It can be an incredibly painful position to be in. Your boss likely doesn’t know anything about the system you’ve been handed and has incredibly unrealistic expectations of you. This is one of your first challenges, making sure you never down-play the complexity of the system.

Complexity? I thought…

MAPs do a LOT more than just send emails out, so strap on your boots and tighten your belt. Oh, and if you haven’t already, you should read Part 1 of this series. It gives you a quick overview about the importance of data in marketing automation. I’ll continue that trend here because data is king in your world.

King Data

So, there’s a heap of data tables. Mind you, you cannot directly edit most of these tables, nor would you want to. That’s what your MAP is for. It automates the collection of data. Before you get overwhelmed, let’s start somewhere a bit more familiar: The Contact Table, also known as your contact list or your marketing list. Your MAP system keeps and stores your list.

The good news is these MAP systems also help manage your lists. Among many things, this keeps your company out of trouble with the law. CAN-SPAM compliance is very important. More on this in another post.

Once you’ve mastered data, you’ll start building out the tools you need to maintain your MAP. Without these tools you’re not going to understand lead scoring, lead management, segmentation, forms, or list uploads. You must learn these tools to gain control. Once you have control, you’re one step closer to becoming King of your data.

Contact Table Review

So, you have a contact table – it could have 30 fields, or 255 fields. It really just depends on what the previous owners did with it. You can usually find a few generic fields: First Name, Last Name, Company Name, Phone Number, Address 1, Address 2, Address 3, Zip/Postal Code, State/Province, Country, Industry, etc.

You’ll want to start becoming familiar with all the fields, even the ugly, odd-looking ones. Start taking notes. I recommend a spreadsheet. If you’re savvy enough, you should export your contact table to get a nice starting point for that spreadsheet.

System Fields

Let’s review some field types that most systems usually have. For this series we’re going to assume your MAP was previously integrated with a CRM System. Given that, you’ll see some scary looking fields. They might look something like: SFDC Lead ID, SFDC Contact ID, SFDC Campaign ID, SFDC Last Campaign Status, MSCRM Lead ID, MSCRM Contact ID, MSCRM Campaign ID, etc.

These fields are your CRM ID fields, so the acronyms are usually the name of your specific system, in this example SFDC – salesforce.com and MS CRM = Microsoft Customer Relationship Management System.

Make note of which of these system fields actually have data in them. It will likely be the one that matches your CRM. It is possible that the other system fields have data in them too. It’s important to know how many integrations you have and if there are any legacy system data that is kept for any reason. You’ll likely need to ask around if this is the case— the CRM admin/team is a good place to start.

Get comfortable with these fields – you’ll need them when troubleshooting any integration issues that crop up.

Reporting Fields

A number of other fields probably still don’t make sense. Take a look for some of these: Contact Source, Contact Source – Original, Lead Source, Lead Source – Original, Lead Source Details – Most Recent, Lead Source Details.

These fields are used to capture the original campaign details that got a lead or contact to enter your database. Some attribute this campaign with any purchases the lead makes. We’ll expand on this concept in another post. Just know that if these are in your system, you need to get familiar with the data in those fields.

Contact Source/Contact Source – Original: Usually a smaller select-list of values to fulfill a reporting need. Lead Source/Lead Source – Original: Usually a smaller select-list of values to fulfill a reporting need. Lead Source Details/ Lead Source Details – Most Recent: Usually has a unique campaign name of sorts “Trade-show August 2011″ *If you have a campaign module, or are leveraging campaigns, it can replace these fields… I told you it can get tricky.

Other Fields

There is no way for me to know what other fields you have in your system. The next step might not make much sense if you’re new to MAP, but you need to review all of your web forms and internal forms. Make a list of all the fields you see being used. Include the check boxes and radio buttons. Make note of the contents of select-lists (these values are important).

Now put together an inventory of data. You need to know what is being used to make sure you don’t break anything. It also has a direct impact on your company’s revenue.

Revenue Impact

That’s right – your MAP will directly influence sales. The data you collect is used by your sales team to have conversations with their prospects. So, it only makes sense that one of your main jobs when owning a MAP is to maintain clean data. If these forms are pushing bad data it will make your job more difficult.

Field Inventory

I hope you’ve been taking notes while you poked around your system. If not, you’ll need to get right back in there and start recording your observations now. This tool is important for a few reasons:

It records and tracks which fields should be used and how (forms/integration) It shows your boss that you have been working It displays how complex your MAP really is It makes talking with sales/marketing easier Troubleshooting will be SO much easier with this inventory

Keep this inventory up-to-date at all times – it’ll save you some sanity. Trust me.

I think that’s enough for one post. You have a lot to do. Go get your hands dirty—it’s time to become King of your data.

Go back to Part 1.

[mariajoyner-blog]

From baseball statistics software to the $95.5 million purchase of Pardot by ExactTarget, David Cummings shares his journey at the inaugural Fireside Chat at Hypepotamus.

[judvaughn-blog-blog]

Pardot created this infographic, which they say tells you all you need to know on landing pages. I'm beginning to believe them. 

[salesforce-crm-development]

Why Now is the Right Time to Hire a Salesforce Pardot Consultant

In our fast-paced digital world, marketing automation has shifted from being a nice-to-have to an absolute must. For B2B companies aiming to enhance their lead generation, nurturing, and return on investment, Salesforce Pardot stands out as a top-tier marketing automation platform. However, to truly harness the power of Pardot, you need more than just a surface-level grasp; it demands a strategic mindset and technical know-how. This is why bringing on a Salesforce Pardot consultant is so important.

What is Pardot and Why Does It Matter in 2025?

Pardot, which has been rebranded as Marketing Cloud Account Engagement, is all about helping B2B companies streamline their marketing efforts. It allows them to track engagement, automate email workflows, and bring sales and marketing teams together. With Salesforce rolling out AI features like Einstein GPT, businesses are quickly embracing smarter tools that help personalize experiences and make informed, data-driven decisions. Looking ahead to 2025, we’re seeing trends like AI-driven segmentation, intent-based marketing, and hyper-personalized B2B campaigns really start to take off. However, diving into these features without a solid plan can result in missed opportunities and wasted marketing budgets.

Why You Should Hire a Salesforce Pardot Consultant?

1. Tailored Strategy Just for You A Salesforce Pardot consultant takes a close look at your business model, marketing objectives, and sales funnel to craft a Pardot strategy that’s uniquely yours. Whether it’s lead scoring systems, automation rules, or advanced segmentation, they make sure every setup is geared towards delivering results.

2. Quick Setup and Optimization Forget the guesswork—consultants bring a systematic approach to integrating Pardot with your existing Salesforce CRM. They ensure your Pardot setup is fine-tuned from Day 1, helping you avoid misconfigurations and maximizing your return on investment right from the start.

3. Improved Lead Nurturing and Email Automation In 2025, email marketing is all about being personal and timely. A Pardot expert will create dynamic content, responsive email templates, and nurturing journeys that connect with prospects based on their real-time behaviors and preferences.

4. Insightful Campaigns with Robust Reporting A certified Pardot consultant will help you set up dashboards, monitor key performance indicators, and uncover valuable insights through Salesforce reports. This empowers your team to refine and scale campaigns with confidence.

5. AI-Driven Features and Salesforce Integration With Salesforce ramping up its AI capabilities, Pardot is getting smarter. Consultants keep you updated on platform enhancements and help you leverage features like Einstein Behavior Scoring, send time optimization, and account-based marketing insights to maintain a competitive edge.

When is the Right Time to Hire a Pardot Consultant?

If your business is facing any of these situations, it’s time to hire a Salesforce Pardot consultant:

You’re migrating from another platform like HubSpot or Marketo

Your lead conversion rates are stagnating

Marketing and sales alignment is lacking

Your campaigns are not producing measurable results

You want to scale operations without growing headcount

Final Thoughts

Hiring a Salesforce Pardot consultant is not just about platform setup—it’s about driving long-term marketing success. Whether you're a startup looking to scale or an enterprise streamlining its automation strategy, the right consultant can transform Pardot from a tool into a growth engine.

If you're ready to unlock the full potential of Pardot in 2025, don’t wait. Hire a Salesforce Pardot consultant and empower your marketing team to work smarter, not harder.

[ddconsultants]

A Strategic Comparison of Leading Marketing Automation Platforms

In a rapidly evolving digital landscape, choosing the right marketing automation platform can define your competitive edge. This streamlined guide breaks down the top three platforms—Marketo, HubSpot, and Pardot—to help you make the right call based on your team size, goals, and tech stack.

🔹 Marketo: Enterprise-ready, with advanced segmentation, predictive analytics, and scalable B2B support. 🔹 HubSpot: A favorite among SMBs and startups for its user-friendly interface and inbound-first features. 🔹 Pardot: Purpose-built for Salesforce-driven teams seeking unified CRM-powered automation.

Whether you're scaling campaigns or syncing sales and marketing, the differences between these platforms matter.

Read the full expert breakdown here: Click here