#power automate solutions
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power-automate · 9 months ago
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Contact Power Automate Solutions: RPA Services for Enhanced Productivity (celebaltech.com)
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vbeyound · 1 year ago
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How to Use Power Automate to Improve Team Collaboration 
Modern workspaces require tools that make collaboration easy and efficient. This is where Power Automate steps into the spotlight. With its ability to simplify complex tasks and integrate various applications, it stands out as a key player in enhancing teamwork. 
Power Automate allows teams to automate routine tasks, from data collection to complex approval workflows. This automation means less time spent on mundane tasks and more on strategic work. For instance, consider a project where team members need approvals from multiple departments. Instead of manually sending emails and waiting for responses, Power Automate can streamline this by setting up automatic email notifications once a task is completed. This not only speeds up the process but also ensures that all stakeholders are instantly updated. 
Another significant advantage is the reduction of errors. When tasks are automated, the risk of human error is minimized. Whether it’s data entry or report generation, Power Automate ensures that the output is consistent and accurate, boosting the team's overall efficiency. 
Collaboration is further enhanced by integrating tools like Microsoft Teams with Power Automate. Teams can set up bots to receive updates directly in their communication channels. This integration means that regardless of their physical location, all team members have real-time access to project updates, fostering a sense of unity and cooperation. 
Power Automate solutions also adapt to various business needs, making it a flexible option for different industries. Whether it’s healthcare, finance, or retail, teams can customize workflows to meet their specific requirements. This customization capability allows teams to focus on what’s important for their specific sector, ensuring that their efforts are directed towards impactful tasks. 
For those worried about the learning curve, Power Automate offers an intuitive interface that is user-friendly. Team members can easily create and modify workflows with minimal technical expertise, making it accessible to everyone in the organization. 
Moreover, VBeyond Digital is a leader in providing cutting-edge digital solutions that complement tools like Power Automate. With their expertise, businesses can optimize their use of digital technologies to achieve higher productivity and better results. VBeyond Digital’s approach focuses on understanding unique business needs and implementing solutions that are practical and effective. 
In conclusion, Power Automate is a powerful tool for any team aiming to improve collaboration. By automating tasks, integrating with other tools, and reducing errors, it helps teams work smarter. Furthermore, with support from companies like VBeyond Digital, implementing Power Automate can transform the way teams operate, making collaboration not just a goal, but a daily reality. So, if you're looking to enhance team efficiency and streamline processes, consider integrating Power Automate into your workflow. 
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digitaldeeptech · 11 months ago
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Must-Have Programmatic SEO Tools for Superior Rankings
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Understanding Programmatic SEO
What is programmatic SEO?
Programmatic SEO uses automated tools and scripts to scale SEO efforts. In contrast to traditional SEO, where huge manual efforts were taken, programmatic SEO extracts data and uses automation for content development, on-page SEO element optimization, and large-scale link building. This is especially effective on large websites with thousands of pages, like e-commerce platforms, travel sites, and news portals.
The Power of SEO Automation
The automation within SEO tends to consume less time, with large content levels needing optimization. Using programmatic tools, therefore, makes it easier to analyze vast volumes of data, identify opportunities, and even make changes within the least period of time available. This thus keeps you ahead in the competitive SEO game and helps drive more organic traffic to your site.
Top Programmatic SEO Tools
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1. Screaming Frog SEO Spider
The Screaming Frog is a multipurpose tool that crawls websites to identify SEO issues. Amongst the things it does are everything, from broken links to duplication of content and missing metadata to other on-page SEO problems within your website. Screaming Frog shortens a procedure from thousands of hours of manual work to hours of automated work.
Example: It helped an e-commerce giant fix over 10,000 broken links and increase their organic traffic by as much as 20%.
2. Ahrefs
Ahrefs is an all-in-one SEO tool that helps you understand your website performance, backlinks, and keyword research. The site audit shows technical SEO issues, whereas its keyword research and content explorer tools help one locate new content opportunities.
Example: A travel blog that used Ahrefs for sniffing out high-potential keywords and updating its existing content for those keywords grew search visibility by 30%.
3. SEMrush
SEMrush is the next well-known, full-featured SEO tool with a lot of features related to keyword research, site audit, backlink analysis, and competitor analysis. Its position tracking and content optimization tools are very helpful in programmatic SEO.
Example: A news portal leveraged SEMrush to analyze competitor strategies, thus improving their content and hoisting themselves to the first page of rankings significantly.
4. Google Data Studio
Google Data Studio allows users to build interactive dashboards from a professional and visualized perspective regarding SEO data. It is possible to integrate data from different sources like Google Analytics, Google Search Console, and third-party tools while tracking SEO performance in real-time.
Example: Google Data Studio helped a retailer stay up-to-date on all of their SEO KPIs to drive data-driven decisions that led to a 25% organic traffic improvement.
5. Python
Python, in general, is a very powerful programming language with the ability to program almost all SEO work. You can write a script in Python to scrape data, analyze huge datasets, automate content optimization, and much more.
Example: A marketing agency used Python for thousands of product meta-description automations. This saved the manual time of resources and improved search rank.
The How for Programmatic SEO
Step 1: In-Depth Site Analysis
Before diving into programmatic SEO, one has to conduct a full site audit. Such technical SEO issues, together with on-page optimization gaps and opportunities to earn backlinks, can be found with tools like Screaming Frog, Ahrefs, and SEMrush.
Step 2: Identify High-Impact Opportunities
Use the data collected to figure out the biggest bang-for-buck opportunities. Look at those pages with the potential for quite a high volume of traffic, but which are underperforming regarding the keywords focused on and content gaps that can be filled with new or updated content.
Step 3: Content Automation
This is one of the most vital parts of programmatic SEO. Scripts and tools such as the ones programmed in Python for the generation of content come quite in handy for producing significant, plentiful, and high-quality content in a short amount of time. Ensure no duplication of content, relevance, and optimization for all your target keywords.
Example: An e-commerce website generated unique product descriptions for thousands of its products with a Python script, gaining 15% more organic traffic.
Step 4: Optimize on-page elements
Tools like Screaming Frog and Ahrefs can also be leveraged to find loopholes for optimizing the on-page SEO elements. This includes meta titles, meta descriptions, headings, or even adding alt text for images. Make these changes in as effective a manner as possible.
Step 5: Build High-Quality Backlinks
Link building is one of the most vital components of SEO. Tools to be used in this regard include Ahrefs and SEMrush, which help identify opportunities for backlinks and automate outreach campaigns. Begin to acquire high-quality links from authoritative websites.
Example: A SaaS company automated its link-building outreach using SEMrush, landed some wonderful backlinks from industry-leading blogs, and considerably improved its domain authority. ### Step 6: Monitor and Analyze Performance
Regularly track your SEO performance on Google Data Studio. Analyze your data concerning your programmatic efforts and make data-driven decisions on the refinement of your strategy.
See Programmatic SEO in Action
50% Win in Organic Traffic for an E-Commerce Site
Remarkably, an e-commerce electronics website was undergoing an exercise in setting up programmatic SEO for its product pages with Python scripting to enable unique meta descriptions while fixing technical issues with the help of Screaming Frog. Within just six months, the experience had already driven a 50% rise in organic traffic.
A Travel Blog Boosts Search Visibility by 40%
Ahrefs and SEMrush were used to recognize high-potential keywords and optimize the content on their travel blog. By automating updates in content and link-building activities, it was able to set itself up to achieve 40% increased search visibility and more organic visitors.
User Engagement Improvement on a News Portal
A news portal had the option to use Google Data Studio to make some real-time dashboards to monitor their performance in SEO. Backed by insights from real-time dashboards, this helped them optimize the content strategy, leading to increased user engagement and organic traffic.
Challenges and Solutions in Programmatic SEO
Ensuring Content Quality
Quality may take a hit in the automated process of creating content. Therefore, ensure that your automated scripts can produce unique, high-quality, and relevant content. Make sure to review and fine-tune the content generation process periodically.
Handling Huge Amounts of Data
Dealing with huge amounts of data can become overwhelming. Use data visualization tools such as Google Data Studio to create dashboards that are interactive, easy to make sense of, and result in effective decision-making.
Keeping Current With Algorithm Changes
Search engine algorithms are always in a state of flux. Keep current on all the recent updates and calibrate your programmatic SEO strategies accordingly. Get ahead of the learning curve by following industry blogs, attending webinars, and taking part in SEO forums.
Future of Programmatic SEO
The future of programmatic SEO seems promising, as developing sectors in artificial intelligence and machine learning are taking this space to new heights. Developing AI-driven tools would allow much more sophisticated automation of tasks, thus making things easier and faster for marketers to optimize sites as well.
There are already AI-driven content creation tools that can make the content to be written highly relevant and engaging at scale, multiplying the potential of programmatic SEO.
Conclusion
Programmatic SEO is the next step for any digital marketer willing to scale up efforts in the competitive online landscape. The right tools and techniques put you in a position to automate key SEO tasks, thus optimizing your website for more organic traffic. The same goals can be reached more effectively and efficiently if one applies programmatic SEO to an e-commerce site, a travel blog, or even a news portal.
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knoxkiara · 9 months ago
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Exploring the Best Robot Vacuum for Pet Hair.
I've recently invested in a Smart Home setup, and I'm excited to share my experience with the SwitchBot brand. After researching various options, I decided to try their robot vacuum, which is often touted as the best robot vacuum for pet hair. I have two furry friends at home, and I was looking for a solution that would help keep my floors clean without too much effort on my part.
After using the SwitchBot vacuum for a few weeks, I am thrilled with the results! It efficiently picks up pet hair, dander, and dirt, leaving my floors spotless. I love that I can schedule cleaning times through the SwitchBot app, which makes it incredibly convenient.
I'm also impressed with its ability to navigate around furniture and avoid obstacles, ensuring that it covers every corner of my home. The suction power is fantastic, and it even has a self-charging feature that means I don't have to worry about it running out of battery.
If you're a pet owner looking for an effective cleaning solution, I highly recommend checking out SwitchBot's robot vacuum. It has truly made my life easier, and I can't imagine going back to manual cleaning. If you have any questions about my experience or the product, feel free to ask!
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teamzapai · 2 years ago
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Supercharge Your Business with Microsoft Dynamics: Our Services Tailored for You! Harness the power of Microsoft Dynamics to streamline your operations and drive growth. Our expert consultants deliver comprehensive solutions, customization, and support. Get the full potential of this powerful platform and gain a competitive advantage in your industry.
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energysavers2013 · 5 days ago
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Energy Optimization Starts Here- Inside the Energy Audit in Dubai Process
Energy consumption is a major concern in the UAE, especially in a climate where air conditioning and lighting can consume significant power. For businesses and building owners in Dubai, reducing energy bills without compromising comfort is not just a financial decision it’s a sustainability goal.
This is where an Energy Audit in Dubai becomes an essential first step. Conducted by experienced professionals, an energy audit reveals where, how, and why energy is being wasted in your facility and how to fix it.
In this blog, we explore the energy audit process, its benefits, and how ENERGY SAVERS helps businesses become smarter and greener in Dubai.
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What Is an Energy Audit?
An energy audit is a systematic assessment of a building’s energy flow. The goal is to identify areas where energy is lost and provide actionable recommendations to improve overall efficiency.
Auditors examine:
HVAC systems
Lighting and electrical usage
Insulation and building envelope
Equipment and machinery performance
Operating schedules
Utility bills and historical consumption data
Why Energy Audits Are Crucial in Dubai
Dubai’s climate demands heavy use of air conditioning and ventilation, especially in commercial, residential, and industrial buildings. Add to this rising energy tariffs and government push for greener practices, and energy efficiency becomes a necessity.
Here’s why an Energy Audit in Dubai is crucial:
Reduce utility costs
Improve occupant comfort
Achieve environmental compliance (Estidama, LEED)
Extend equipment life
Support Net Zero and ESG targets
Unlock hidden savings through better system performance
Types of Energy Audits Offered in Dubai
At ENERGY SAVERS, we offer different levels of audits tailored to your building size and energy complexity:
1. Preliminary Energy Audit
Low-cost, quick assessment
Basic site walk-through
Spot obvious energy wastage
Ideal for small businesses or as a starting point
2. General Energy Audit
Detailed review of utility bills and systems
Site measurements and interviews
Benchmarking against standards
Report with practical recommendations
3. Investment-Grade Audit
Comprehensive analysis including ROI calculations
Simulation-based modeling
Implementation roadmap
Best for larger facilities with significant energy use
Step-by-Step: The Energy Audit Process in Dubai
Here’s how ENERGY SAVERS conducts an energy audit:
Step 1: Initial Consultation
We assess your building type, energy goals, and concerns to customize the audit approach.
Step 2: Site Survey & Data Collection
Our auditors visit the site to collect data on:
Electrical systems
HVAC units
Lighting
Water heating
Occupancy schedules
We also request past utility bills for analysis.
Step 3: Analysis & Benchmarking
We analyze energy consumption patterns, compare them with similar buildings, and use software tools to simulate savings.
Step 4: Audit Report Delivery
You receive a detailed report with:
Energy performance summary
Wastage points
Recommended upgrades (with ROI)
Expected energy savings
Step 5: Action Plan & Support
We help you prioritize the recommendations, choose energy-efficient upgrades, and even implement them through our technical team.
Common Recommendations After an Energy Audit
Many facilities in Dubai see improvements by:
Upgrading to LED lighting
Optimizing HVAC scheduling and zoning
Installing occupancy sensors and timers
Sealing air leaks and insulation gaps
Replacing outdated motors or compressors
Integrating a Building Management System (BMS)
Case Study: 30% Savings for a Dubai Warehouse
A logistics company in Al Quoz contacted ENERGY SAVERS for an audit. Post-analysis, we implemented:
AC zoning based on occupancy
LED retrofitting
Improved insulation
Result? They reduced their monthly DEWA bill by 30% within six months.
Why Choose ENERGY SAVERS for Energy Audit in Dubai
We’re more than auditors we’re efficiency partners. With deep technical expertise and customized solutions, we offer:
Certified Energy Auditors
Decades of experience in UAE market
Advanced testing and measurement tools
Full-service implementation support
Proven results across commercial, industrial & residential buildings
Our Core Services
Energy Audit in Dubai
Power Quality Analysis
HVAC Optimization
Automation & BMS Integration
Lighting Efficiency Solutions
Renewable Energy Integration
BEST POWER QUALITY AND ENERGY EFFICIENCY SOLUTION IN DUBAI
ENERGY SAVERS is recognized across the UAE for delivering the Best Power Quality and Energy Efficiency Solution in Dubai. Our audits are designed not just to assess but to transform.
Small Changes, Big Impact
An Energy Audit in Dubai is the first step toward a leaner, greener, and smarter building. Whether you're running a hotel, office, or industrial site, the savings uncovered through a professional audit can lead to major operational gains.
Want to discover how much your building can save? Contact ENERGY SAVERS today to schedule a professional energy audit and take the first step toward a more sustainable future.
FAQ: Energy Audit in Dubai
1. What is the cost of an energy audit in Dubai?
The cost depends on building size and complexity. Basic audits are affordable, while investment-grade audits offer detailed ROI insights.
2. Is an energy audit mandatory in Dubai?
While not always mandatory, audits are encouraged to meet sustainability targets and government incentives.
3. How long does an energy audit take?
Typically, 1–5 days depending on the facility. Reports are delivered within a week post site survey.
4. Will the audit disrupt building operations?
No, audits are non-invasive. Our team works discreetly with minimal interference.
5. Do I have to implement all audit recommendations?
No, you can choose based on your budget and goals. We help prioritize the most impactful actions.
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certivo · 7 days ago
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Effortless REACH Compliance with Certivo’s AI‑Powered Inventory Management Platform
Certivo’s AI‑powered platform makes REACH compliance seamless and stress‑free. The solution centralizes inventory management and streamlines regulatory compliance by automatically tracking material disclosures, managing REACH regulations, and flagging Restricted Substance updates. With comprehensive inventory management workflows and proactive risk alerts, Certivo empowers businesses to efficiently meet EU and UK market requirements. Automate your REACH obligations — from dossier preparation to supplier communication — without manual effort or compliance delays. Simplify processes, reduce risk, and get market-ready faster with Certivo’s intelligent REACH compliance solution.
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indianreporter · 8 days ago
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#How Digital Marketing Levels the Playing Field for Small Businesses#In today’s fast-paced digital economy#small businesses often face stiff competition from large corporations with significantly higher budgets and established brand recognition.#digital marketing has emerged as a powerful equalizer. At Lavangi IT Solutions#a leading custom software development company Noida#we believe that strategic digital marketing can give small enterprises the edge they need to thrive in a competitive market.#Breaking Barriers Through Digital Channels#Digital marketing eliminates the traditional barriers of advertising by providing cost-effective and highly targeted marketing solutions. W#social media marketing (SMM)#content creation#and paid ads#small businesses can now reach global audiences at a fraction of the cost of traditional marketing.#As a custom software development company Noida#we’ve worked with several startups and SMEs to help them develop scalable digital marketing strategies that produce measurable results.#Tailored Strategies for Maximum Impact#Every small business is unique. Unlike one-size-fits-all solutions#digital marketing allows customization based on specific business needs#industry trends#and customer behavior. Whether it's improving Google rankings through SEO#building brand loyalty on Instagram#or driving traffic with PPC campaigns#our digital marketing experts at Lavangi IT Solutions#a trusted custom software development company Noida#craft strategies that deliver.#We empower our clients with data-driven insights#real-time analytics#and automated marketing tools to help them make informed decisions and stay ahead of the curve.#Leveling the Playing Field#The digital landscape provides equal opportunities to all — whether you're a neighborhood bakery or a tech startup. High-quality content#engaging social media campaigns
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gqattech · 8 days ago
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http://www.gqattech.com/
https://www.instagram.com/gqattech/
https://x.com/GQATTECH
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auto2mation1 · 10 days ago
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The Siemens Simadyn D 6DD1683-0BC0 Control System Rack is a reliable and high-performance solution for industrial automation needs. Designed for use in complex control systems, this rack supports various Simadyn D modules and ensures smooth and efficient operation of automated processes. It offers robust connectivity, precise control, and easy integration with existing setups. Ideal for manufacturing, energy, and processing industries, the 6DD1683-0BC0 helps improve productivity and system reliability. Built by Siemens, a trusted name in industrial automation, this control rack delivers durability, flexibility, and long-term performance. Perfect for professionals seeking advanced automation support and seamless process control.
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precallai · 17 days ago
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Top AI Features Powering Next-Gen Contact Centers
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Introduction
The evolution of contact centers from traditional call hubs to intelligent customer engagement platforms is being driven by artificial intelligence (AI). In a hyper-connected world where customers expect fast, personalized, and efficient service, AI is playing a transformative role. From automating routine tasks to offering real-time analytics and sentiment analysis, AI is redefining the standards of customer support. Modern contact centers, powered by AI, are becoming more responsive, proactive, and insightful—enhancing both customer satisfaction and operational efficiency.
This article explores the top AI features that are revolutionizing next-generation contact centers and how they are helping businesses stay competitive in today’s digital landscape.
1. AI-Powered Chatbots and Virtual Assistants
Perhaps the most visible AI application in contact centers is the use of chatbots and virtual assistants. These tools are capable of handling thousands of customer queries simultaneously across various platforms, including websites, mobile apps, and social media.
Key Benefits:
24/7 availability
Immediate responses to FAQs
Reduced workload for human agents
Seamless integration with CRM systems
Advanced AI chatbots use Natural Language Processing (NLP) and Machine Learning (ML) to understand customer queries better and improve over time. They also support multilingual interactions, expanding a business’s global reach.
2. Intelligent Call Routing
Traditional call routing systems use basic algorithms like round-robin or skill-based routing. AI takes this to the next level with predictive routing, which uses historical data and real-time analytics to match customers with the most suitable agents.
Example: If a customer previously had a billing issue and rated a certain agent highly, AI can route future related calls directly to that agent, ensuring a personalized experience.
Benefits:
Enhanced customer satisfaction
Reduced average handling time
Better utilization of agent expertise
3. Speech and Sentiment Analysis
AI-driven sentiment analysis tools assess the tone, pitch, and language of customer conversations in real-time. This allows agents to adapt their approach based on the emotional state of the caller.
Key Capabilities:
Detect frustration or satisfaction
Real-time alerts for supervisors
Contextual response suggestions for agents
This not only helps in de-escalating potential conflicts but also contributes to training and performance reviews.
4. Real-Time Agent Assistance
AI can provide live suggestions, answers, and prompts to agents during customer interactions. Known as Agent Assist or Co-Pilot systems, these features boost agent efficiency and reduce error rates.
Use Cases:
Auto-suggesting answers based on past tickets or knowledge base
Providing legal or compliance language for regulated industries
Offering upsell/cross-sell suggestions during the call
This enables even less-experienced agents to perform like experts, thereby maintaining service consistency.
5. Predictive and Prescriptive Analytics
Modern AI systems can analyze historical customer data to predict future behaviors and offer prescriptive actions. For example, AI can forecast customer churn and suggest personalized retention strategies.
Key Features:
Trend identification
Churn prediction
Customer lifetime value estimation
Product recommendation modeling
These analytics turn contact centers from reactive to proactive units that can anticipate customer needs and take preventive measures.
6. Automated Quality Monitoring
Quality assurance (QA) in traditional contact centers involves manual listening to a random sample of calls. AI changes this by automatically analyzing 100% of customer interactions for compliance, tone, and performance metrics.
Advantages:
Scalable and unbiased QA process
Immediate feedback loops
Identification of training opportunities
This ensures consistent service quality and helps businesses remain compliant with industry standards and regulations.
7. AI-Driven Self-Service
Customers increasingly prefer solving issues on their own. AI enables robust self-service solutions through intelligent FAQs, voice assistants, and dynamic help centers.
Core Components:
AI-curated knowledge bases
Interactive voice response (IVR) systems
Visual IVRs with dynamic menus based on customer behavior
These systems can deflect a significant volume of queries, saving time and reducing contact center costs.
8. Workforce Optimization (WFO)
AI enhances workforce optimization by analyzing call volumes, customer demand patterns, and agent performance to create optimized schedules and workloads.
Capabilities Include:
Forecasting peak interaction times
Automating shift scheduling
Identifying training needs through performance data
This ensures that the right number of agents with the right skills are available at the right time.
9. Multilingual Support
With global customer bases, multilingual support is essential. AI translation engines powered by NLP enable real-time language translation, allowing agents to assist customers in multiple languages.
Benefits:
Expanded market reach
Consistent support quality
Reduced need for native-speaking agents
Advanced systems even recognize regional dialects and slang, further enhancing communication accuracy.
10. Omnichannel AI Integration
Today’s customers expect consistent service across phone, email, chat, social media, and more. AI enables omnichannel support by centralizing data and ensuring continuity in customer interactions.
Features Include:
Unified customer profiles
Context-aware responses
Seamless channel transitions (e.g., chat to call)
This creates a cohesive customer experience and provides agents with the full context of past interactions, reducing redundancy and frustration.
Conclusion
AI is not just an enhancement to traditional contact center operations—it is a fundamental driver of their transformation. From handling repetitive tasks to offering deep insights into customer behavior, AI is redefining what’s possible in customer service.
By leveraging AI-powered features like chatbots, intelligent routing, sentiment analysis, and predictive analytics, next-generation contact centers are achieving higher efficiency, better customer satisfaction, and lower operational costs. The focus is shifting from handling calls to delivering experiences, and AI is at the heart of that shift.
Businesses that invest in AI capabilities today will be better positioned to adapt to the growing demands of tomorrow’s customers. As AI continues to evolve, contact centers will become smarter, faster, and more human than ever before—setting a new standard for customer engagement in the digital era.
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thecattitudecentral · 21 days ago
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EHEIM Automatic Feeder Review: The Ultimate Solution for Hassle-Free Aquarium Feeding
As an aquarium enthusiast, ensuring your fish are fed consistently and correctly is a top priority. Whether you’re heading out for a vacation or simply want to automate daily feedings, the EHEIM Automatic Feeder is a game-changer. Available on Amazon, this reliable device promises to simplify fish care while keeping your aquatic friends happy and healthy. In this comprehensive review, we’ll dive…
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impact-newswire · 27 days ago
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Siemens and TURN2X join forces to scale up green energy production
Siemens to become preferred supplier and technology partner for TURN2X’s production of renewable natural gas Agreement includes broad scope from the Siemens Xcelerator portfolio Partnership directly contributes to expanding the availability of green energy alternatives Today, the technology company Siemens and Germany-based TURN2X announced a Global Partnership aimed at advancing the…
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rahulsinha · 1 month ago
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MG Cooling Solutions offers the best IoT-based HVAC monitoring system, providing real-time insights, predictive maintenance, and energy optimization. With smart sensors and cloud connectivity, it ensures efficient HVAC performance, reduced downtime, and cost savings. Ideal for commercial spaces, it enhances comfort and sustainability through advanced automation and remote monitoring.
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jcmarchi · 1 month ago
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Vasu Murthy, SVP and Chief Product Officer at Cohesity – Interview Series
New Post has been published on https://thedigitalinsider.com/vasu-murthy-svp-and-chief-product-officer-at-cohesity-interview-series/
Vasu Murthy, SVP and Chief Product Officer at Cohesity – Interview Series
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Vasu Murthy is the SVP and Chief Product Officer at Cohesity, bringing over 25 years of enterprise software experience across data security, protection, and analytics. Prior to joining Cohesity, he held leadership roles at Rubrik, Oracle, and DataScaler, contributing to product growth and large-scale innovation.
Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge
You co-founded DataScaler, which was later acquired by Oracle. What lessons from your startup journey still guide your decision-making today?
Finding product market fit was our primary goal in the early stages at DataScaler. While we had many enthusiastic prospects for the product, enthusiasm did not always translate into a repeatable use case. The power is in asking the right questions. If all you ask is “What would you like?” or “Would you use this?”, people are often in the mindset of their ideal self, thinking about what they’d like to use or need in a perfect world, and it doesn’t always reflect what they need in their day-to-day reality.
If something is truly important to a customer, chances are they’re already doing it, likely not efficiently or enjoyably. They might be using a clunky product they don’t like, spending more money, or handling things manually and wishing they could get time back. The better questions to ask are: “What are you doing today that’s hard?” or “What would save you time or money?” When you start with the right questions, you uncover problems that are worth solving.
What drove your decision to move from a giant like Oracle into the fast-paced world of Rubrik and later Cohesity?
I think of my career as a series of missions. Reid Hoffman calls it “Transformational Tours” in his book, The Alliance. A typical mission for me lasts 2-3 years and ends with a specific outcome for the business, and then it’s time to work on something new. While I was at Oracle, I was given a project that became a three-year mission. Once completed, I asked, “What’s next?” and they said, “Something even bigger!”, so I assembled a team and began the next mission. That cycle repeated itself, and each time, the challenge grew.
At the end of my third mission at Oracle, I was craving something at the pace and perspective of a high-growth startup, which led me to Rubrik. After Rubrik’s IPO, I took some time off to think about what was next, and set out to join a team with an exciting challenge, which is how I came into my role at Cohesity.
What unique opportunities did you see at Cohesity that convinced you this was the right next chapter in your career?
Cohesity’s recent acquisition of Veritas’ enterprise data protection business is exactly the kind of project that I was looking for. The opportunity to play a key role in integrating the companies while charting a smooth transition for the large customer base is both challenging and rewarding. I’m privileged to contribute to shaping the culture, influence product development, and making this transformation successful for our employees and customers.
You joined Cohesity just before the Veritas acquisition. What was your first focus as CPO coming into this high-stakes moment?
For a CPO, understanding the mindset of customers and employees is just as important as understanding the product and the market. Our customers are global, and our people have been through different experiences. Getting a message across that resonates with all of them is crucial.
Beyond communication, my top priority is to increase the pace of innovation we deliver to our customers, and earn the right to continue to expand our footprint. There’s an opportunity to guide our customers to the future of data security and AI.
Cohesity has a strong AI-first vision. How are you thinking about AI as a product layer versus an embedded capability?
Cohesity leverages AI in all aspects — from detecting anomalies and classifying data to helping customers accelerate and strengthen cyber recovery. With hundreds of exabytes of data under our management, there’s a big opportunity to unlock AI-driven insights from all across the platform.
Cohesity was built from the ground up as a platform, which makes us unique in this market. Designed to support multiple applications from the start, Cohesity has a strong position in many use cases on data. Customers pay us to bring their data into our platform, which gives us a powerful opportunity to build and deliver applications on top of it.
How do tools like Cohesity Gaia redefine how enterprises interact with their data?
80% of enterprise data is unstructured and traditionally difficult to manage or analyze, and generative AI has provided opportunities to extract insights and value from it.
To leverage unstructured data, it needs to be gathered from a variety of sources, cleaned to ensure it does not have unwanted private, sensitive data, and provided in immutable views for RAG and other ways to derive insights. Even when data is available, it takes significant effort to build the AI infrastructure to deliver insights.
Cohesity Data Platform already gathers and secures data from all locations, and we also built Gaia, a full-fledged RAG application to derive insights from data. This allows users to interact with their data using natural language, generate valuable insights, and seamlessly unify company knowledge across various data types and locations.
What are the most exciting customer use cases you’ve seen so far for AI-powered conversational search and threat detection?
There’s so much data worldwide that many customers don’t even know what they have. Being able to unlock that and leverage for more information is very powerful for business. One aspect I find particularly interesting is the concept of data sovereignty. In today’s geopolitical climate, countries are increasingly concerned about whether data stored within their borders gives their citizens control. A key question that’s been coming up, especially with AI, is whether these AI services are hosted in the cloud. People are worried about whether they can query their data and who can access it.
Cohesity stands out to me in situations like this because it offers a solution through enabling on-premises data management. With Cohesity, customers don’t need to move their data to the cloud or worry about entities managing it in other countries. The growing concern around data sovereignty and “data gravity” means that more organizations want to keep things on-premises, and we can provide exactly that solution, working with our hardware partners and NVIDIA.
How do you ensure alignment across product, design, and documentation—especially when launching AI-first experiences?
Success of a company depends on all functions operating in harmony – not just product, design and documentation. Ideas can come from anywhere and when people feel heard, they feel a sense of ownership that drives the best outcome.
It is important to include all stakeholders early on, listen to them, and ensure they all have a say in the outcome. Product teams need to be good idea curators and help prioritize, designers need to keep customer experience at the forefront, and documentation teams need to focus on minimizing the time spent in documents by working with designers, providing in-line guidance as necessary. AI has a huge role to play in developing and delivering this experience.
What frameworks help you prioritize between customer pain points, visionary innovation, and technical debt?
It pays to start from first principles when determining priorities and shaping our approach. Frameworks can be helpful for communicating this, especially when they’re well-aligned. That said, I believe most products can generally be categorized into three types.
First, there are new products with few customers, where innovation should be the main focus. Then, you have the core products that are the bread and butter. Innovation is important here, but addressing customer pain points should also be a priority. Lastly, you have long-term, mature products that are well-established. In this case, the focus shifts more to managing customer pain points and technical debt.
What are your goals for Cohesity’s product portfolio over the next 12 to 18 months?
We’ve found so much that fits between Cohesity and Vertias’ enterprise data protection business since the acquisition. It’s the fastest I’ve ever seen two product suites come together. In Veritas’ most recent iteration, they converted their backup solution into a set of microservices within containers. Conversely, Cohesity started as a container-based application platform built on a flexible data layer. Because of this, it’s possible to drop Veritas services onto the Cohesity platform, and things work seamlessly because the data platform works with both.
Over the next 12 to 18 months, we want our workload support, data security and AI services to be common for all our customers. We’re also building a seamless upgrade path for all customers to get to a future proof platform for their data.
A product that I’m particularly excited about is RecoveryAgent, Cohesity’s new Agentic AI cyber orchestration solution. The first new offering from the joint development efforts of Cohesity and Veritas, it provides customers with easy cyber recovery preparation, testing, and automation to strengthen security postures, increase confidence in incident response, and prove compliance.
What advice would you give to other CPOs navigating this AI-dominated landscape?
People are feeling the immediate need to incorporate AI into applications. Often this is in the form of making workflows easier and assisting people in being more productive. While this is useful for customers, it is unlikely that customers pay significantly more for this incremental productivity improvement.
True AI differentiation requires re-thinking the workflows completely driven by AI. The technology is evolving rapidly and will become more valuable as the AI accuracy improves. AI can be great for natural language interactions and some planning, the core logic still requires a lot of validation, monitoring, error-correction, and scaffolding. While AI driven apps will improve over time, there is money to be made in AI and data infrastructure.
Thank you for the great interview, readers who wish to learn more should visit Cohesity. 
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acuvate-updates · 1 month ago
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Maximizing Report Creation: A Comparison of Power BI and Tableau Migration
Introduction: The Evolution of Business Intelligence
In the fast-paced business world, data visualization plays a pivotal role in driving strategic decisions. The choice of a business intelligence (BI) tool significantly impacts how organizations analyze and present their data. With technology continuously evolving, staying ahead with cutting-edge BI solutions is crucial for maintaining a competitive edge.
If you are currently using Tableau but are considering a switch to Power BI, you may be wondering whether it’s worth the effort. In this blog, we’ll guide you through the transition process, explore the key advantages of Power BI, and highlight best practices to ensure a smooth migration.
Data Source Connection: New Beginnings vs. Existing Connections
Building from Scratch: In Power BI, starting fresh with report creation means establishing new data connections.
Migration from Tableau: During migration, you connect to the pre-existing data sources that were used in Tableau, ensuring continuity and reducing the need for data reconfiguration.
Rebuilding in Power BI: Replication vs. New Creation
Building from Scratch: Creating reports from scratch allows full customization of visualizations and structure without constraints from existing designs, giving greater creative freedom.
Migration from Tableau: Migration requires replicating Tableau’s reports and visualizations, often involving reverse-engineering the work done in Tableau to rebuild similar dashboards and reports in Power BI.
Read More about Why Move from Tableau to Power BI: Key Benefits Explained
Translating Logic: Adapting Tableau’s Logic to DAX in Power BI
Building from Scratch: When creating reports from scratch, you have the flexibility to design new calculations using Power BI’s DAX language.
Migration from Tableau: One of the most intricate parts of migration is converting Tableau’s calculated fields and logic into Power BI’s DAX language, ensuring that functionality is retained while adapting to Power BI’s unique environment.
Styling and Formatting: Matching the Look vs. Redesigning from Scratch
Building from Scratch: Rebuilding reports in Power BI from scratch allows for more flexibility, offering a fresh, modern design aligned with current brand aesthetics and business needs.
Migration from Tableau: During migration, it’s often necessary to match the style and design of Tableau reports to ensure a consistent user experience.
Migration Challenges: Balancing Consistency and Flexibility
Building from Scratch: Starting fresh presents no challenges in maintaining consistency with previous designs but allows for full creative control.
Migration from Tableau: The migration process is more challenging than building from scratch, as it requires careful attention to replicating Tableau’s functionality and design to ensure the Power BI reports mirror the original in both appearance and performance.
Post-Migration Support: Ensuring a Smooth Transition to Power BI
Once the migration from Tableau to Power BI is complete, providing comprehensive post-migration support is vital to ensuring a smooth transition. This includes offering training sessions, preparing documentation that outlines the differences between Tableau and Power BI, and establishing dedicated channels for users to ask questions or report issues. These efforts will facilitate user adoption and ensure the transition to Power BI is both successful and sustainable.
Know more about Tableau to Power BI: Save Costs & Gain AI-Driven Insights
Key Considerations for Migrating from Tableau to Power BI
Calculated Columns and Measures: Understanding the Differences
Tableau: Tableau’s calculated fields enable users to perform a wide variety of in-platform calculations and dynamic analysis, creating new metrics and applying complex formulas.
Power BI: Power BI uses measures for similar functionality but requires translating Tableau’s logic into Power BI’s DAX language, which might involve some fine-tuning to maintain consistency.
Chart Creation: A Shift from Modularity to Flexibility
Tableau: Tableau uses a modular approach where each chart resides in a separate worksheet. This makes it easier to analyze individual visualizations but requires more effort to manage multiple charts.
Power BI: Power BI allows multiple charts to be placed on a single page for efficient comparison and analysis, offering greater flexibility and ease of comparison within a unified workspace.
Both Power BI and Tableau provide powerful charting capabilities. Power BI’s design allows for dynamic and interconnected visualizations, while Tableau’s modular approach emphasizes individual analysis of specific datasets.
Why Choose Acuvate?
At Acuvate, we help businesses seamlessly transition their BI tools to stay ahead in today’s data-driven world. As a trusted Microsoft partner, we ensure efficiency, security, and governance in analytics modernization.
Try our migration calculator: Seamlessly Transition from Tableau to Power BI with Acuvate
How Acuvate Supports Your Power BI Migration
1. Efficient Migration Strategy
Migrating from Tableau to Power BI can be complex, but Acuvate streamlines the process. Unlike traditional BI firms, we leverage automation and best practices to accelerate migration with minimal disruption.
2. Faster Adoption with Self-Service Analytics
Power BI empowers business users with self-service analytics. Acuvate ensures teams can independently create reports while maintaining data security and governance.
3. Seamless Microsoft Integration
As a Microsoft Solutions Partner, we integrate Power BI with Office 365, Azure, and Dynamics 365 to enhance insights and decision-making.
4. Scalable and Cost-Effective Solutions
We offer flexible managed services for security compliance, data governance, and ongoing support tailored to your business needs.
5. Cutting-Edge BI Technologies
Acuvate stays ahead of BI trends, collaborating closely with Microsoft to bring the latest innovations to our clients.
6. Reliable Support & Maintenance
Beyond migration, we ensure your Power BI environment remains optimized with continuous support and performance tuning.
7. Accelerated Data Transformation
Acuvate enhances Power BI migration with AcuWeave, our advanced Microsoft Fabric accelerator. AcuWeave streamlines data ingestion, transformation, and modeling, ensuring faster insights and seamless integration with your existing BI ecosystem.
Get Started with Acuvate Today
Whether you need a full-scale migration or phased transition, Acuvate is here to guide you. Contact us to leverage Power BI for smarter insights and decision automation.
Conclusion: Unlock the Power of Advanced BI
As businesses strive for smarter analytics and improved decision-making, Power BI emerges as a powerful alternative to Tableau. Its deep integration with Microsoft products, cost efficiency, and user-friendly experience make it an excellent choice for organizations looking to enhance their BI strategy.
With a structured migration approach and best practices in place, transitioning from Tableau to Power BI can be a game-changer for your business. Don’t hesitate to make the switch and unlock new insights to drive your company forward!
Ready to migrate? Reach out to our experts today and take the first step towards an optimized business intelligence experience with Power BI.
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