#powerbi audit

[boonars]

Power BI Admin Portal: Key Features and Strategies

Power BI has become a cornerstone of data-driven decision-making in modern enterprises. As organizations scale their data capabilities, effective administration of the Power BI environment becomes crucial. This guide explores Power BI administration in detail, inspired by Microsoft’s best practices and structure. Overview of Power BI Administration Power BI administration refers to the…

[kanikatechinnovations]

Mastering Coupa & ServiceNow with Power BI: Supplier Management & Analytics Guide

In an increasingly digital and competitive business environment, organizations need smarter ways to manage suppliers, automate internal workflows, and extract actionable insights from their data. At Tech Innovations, we specialize in helping companies achieve operational excellence by integrating three powerful platforms: Coupa, ServiceNow, and Power BI.

This comprehensive guide dives into how a strategic approach to Coupa Supplier Management, ServiceNow implementation, and Power BI Integration can enhance supplier relationships, streamline operations, and empower data-driven decision-making.

Coupa Supplier Management: Elevate Procurement with Precision

Supplier Management functions in Coupa provide companies with an advanced solution to manage supplier lifecycle stages across onboarding through qualification, followed by performance assessment alongside compliance verification. The business process automation capabilities in Coupa consolidate supplier data for risk mitigation while enabling supplier compliance and generating auditable records.

An organization's success depends directly on the capabilities of its users with regard to tools. The framework of coupa training stands imperative for success at this point. We at Tech Innovations deliver training solutions that combine instructor-guided instruction with independent learning modules based on your organization's particular requirements.

ServiceNow Implementation: Automate and Streamline IT Operations

When implementing ServiceNow with success, organizations receive a digital workflow infrastructure that automates IT services management (ITSM), HR services, and security operations alongside more functions. ServiceNow enables teams to become more efficient by eliminating manual work while delivering faster results and achieving better departmental transparency.

The combination of ServiceNow and Coupa brings additional strength to the system. The system performs automatic flows to start compliance audits in Coupa whenever an IT incident detects cybersecurity issues from suppliers. Automated workflow activities between different functional teams create responsible processes that break down organizational departments.

Power BI Integration: Turn Data into Insights

The power of Coupa and ServiceNow functionality becomes truly magical upon analysis and visualization of your data. Powerbi integration serves as the solution in this case. When Power BI links to Coupa and ServiceNow, businesses can create interactive dashboards that unite procurement information with IT and supplier data.

Complete monitoring of supplier performance requires assessment of price, delivery speed, and regulation adherence.

Track the duration of IT request resolutions while identifying the locations where the processes are getting stuck.

Procurement teams can achieve full visibility through the combination of operational KPIs fetched from Coupa and ServiceNow platforms.

Analyzing past information will help predict upcoming supply chain threats.

To help teams take full advantage of these capabilities, we offer hands-on Powerbi Tutorials. The instructional materials guide people through dashboard development before moving on to data modeling and DAX application for advanced insight discovery. Our resources provide help at both basic and advanced levels to any person who works with Power BI.

Why Choose Tech Innovations?

Tech Innovations, our mission is to help organizations master the intersection of procurement, IT operations, and analytics. We offer a full suite of services, including:

End-to-end ServiceNow Implementation tailored to your business

Expert-led Coupa Supplier Management strategy and support

Seamless Power BI Integration for unified data visualization

Custom Coupa Training and Power BI Tutorials for ongoing enablement

Start Your Digital Transformation Today

Mastering Coupa, ServiceNow, and Power BI isn't just about using powerful tools—it's about creating a connected, intelligent ecosystem that drives business success.

Tech Innovations will be your trusted partner in this journey.

[learnmystuff]

Freelance Tech Support Service

Learnmystuff Freelance Tech Support Service. Register your requirement here #learnmystuff#erp#cloud#oracle#sap#aws#azure#data#analytics #security#audit#compliance#applications#database#outsourcing #UAE

[capitalism-and-analytics]

Hey I recently found your blog and just want to say, I love your content! I'm currently an accounting major in University, do you have any tips on what I should do to land a good job right out of college?

More than happy to give advice, but it may be more effective if you give me a bit more context of what type of accounting job you’re seeking and what you’re aiming to achieve long term.

With that being said; here are some general tips that will benefit you regardless:

1. Definitely, try to get any relevant work experience and/or internship experience that you can.

2. Technical skills are great additions to your resume, no matter what area you pursue. These are things like SQL, VBA, JavaScript, Tableau, PowerBI, SAP, Oracle, QuickBooks, etc.

3. Learn Excel. For some reason, every accounting student thinks they know Excel, but they don’t and it may not necessarily have any significant effect on getting the job, but it’ll make your classes and work much easier/efficient.

4. Get as good of a GPA as you can. I know everyone likes to pretend that it doesn’t matter, but it’s almost always beneficial to people’s first impression of you.

5. You don’t necessarily need to specialize, but when speaking to recruiters or at interviews your direction should be somewhat narrowed in the direction of that job. A lot of my friends and students at recruiting events try to do that whole “I’m open to anything”, which is terrible because it gives the impression that there is a risk that you won’t enjoy it, therefore wasting their time.

6. Be honest about your skill set and don’t try to oversell yourself. There is a very thin line of selling yourself in a good light versus overselling yourself to where it seems fake. A good example of this is students who try to sell themselves as being experts of things that they obviously are inexperienced at such as ERP systems or audit procedures.

7. Do not be afraid to ask questions. I can’t stress this enough, but I can guarantee you that you will not do well if you are afraid to ask questions and even at interviews, it can even be a test. In other words, you are going to be told acronyms, terms, complicated tasks, tons of information, etc., which there is no chance in hell you will fully comprehend without asking questions. It is very easy to know when the student/intern/new hire is lying about understanding and if they’re too afraid to ask questions, then they aren’t going to be successful. Let me put it this way; the expectation is that new hires are clueless and everything they learned in college was wrong or outdated, therefore require basically to be re-educated.

Anyways, I could go on, but feel free to dm me or ask another anon with more specific career goals and I can try to help out with more specific advice. If not, then I wish you the best of luck with your career :)

PS: I work at one of the big 4, so my experience and views may be skewed towards that.

[rajkumar1206]

Tally to Powerbi

Tally offers a variety of accounting and financial management features, such as inventory management, payroll processing, and taxation. It enables companies to keep track of their financial transactions, generate financial statements, and conduct audits.

Tally comes in a variety of editions, including Tally.ERP 9, Tally.Server 9, and TallyPrime. Tally.ERP 9 is the most popular edition, with features such as remote access, banking integration, and multi-language support. Tally.Server 9 is intended for multi-user environments and includes features like user management and data security. TallyPrime is the most recent edition, and it is intended to be simple and easy to use.

Tally to power bi helps a business in several ways:

Accounting and Financial Management: Tally helps businesses manage their financial transactions, including sales, purchases, receipts, and payments. It allows businesses to maintain their books of accounts, generate financial statements such as balance sheets, profit and loss statements, and cash flow statements, and perform audits.

Inventory Management: Tally provides features for managing inventory, including stock tracking, batch management, and order processing. It allows businesses to track their inventory levels, manage stock movements, and generate inventory reports.

Tax Compliance: Tally provides features for managing tax compliance, including GST compliance in India. It allows businesses to file their tax returns, generate tax invoices, and manage their tax liabilities.

Payroll Processing: Tally provides features for managing payroll, including employee management, attendance tracking, and salary processing. It allows businesses to manage their payroll process efficiently, generate payslips, and comply with payroll-related legal requirements.

Customization: Tally provides extensive customization options that allow businesses to customize the software to meet their specific needs. It allows businesses to create custom reports, forms, and invoices and provides a flexible framework for customization.

Business Analysis: Tally provides powerful reporting and analysis features that allow businesses to gain insights into their financial performance. It allows businesses to generate customized reports, analyze financial data, and make informed decisions based on the analysis.

Scalability and Flexibility: Tally is scalable and flexible, which makes it suitable for businesses of all sizes. Tally can be customized to meet the specific needs of a business. Tally allows businesses to add new features and modules as their needs evolve.

Tally helps businesses manage their accounting, financial, and operational tasks efficiently, comply with legal requirements, and make informed decisions based on financial analysis. It is a powerful tool for businesses of all sizes, from small shops to large corporations.

[statmodeller]

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝘁 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗟𝗘𝗔𝗡 𝗦𝗜𝗫 𝗦𝗜𝗚𝗠𝗔 𝗚𝗥𝗘𝗘𝗡 𝗕𝗘𝗟𝗧? Register now for the certification course on "𝗟𝗲𝗮𝗻 𝗦𝗶𝘅 𝗦𝗶𝗴𝗺𝗮 𝗚𝗿𝗲𝗲𝗻 𝗕𝗲𝗹𝘁" 𝗡𝗼𝘁𝗲: 𝗜𝘁 𝗶𝘀 𝗮 𝗰𝗹��𝘀𝘀𝗿𝗼𝗼𝗺 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴. 𝗕𝗘𝗡𝗘𝗙𝗜𝗧𝗦: - Experienced Faculty - Practical examples - Free e-books - Templates for the tools 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗪𝗜𝗟𝗟 𝗟𝗘𝗔𝗥𝗡 - Understanding Six Sigma as a methodology - Creating a project charter for your project - Preparing SIPOC - Collecting data from the process - Checking process stability using control charts - Calculating the process capability of your process - Finding the root causes of the problem - Performing FMEA - Performing correlation and regression analysis - Validating causes - Identifying solutions using creative techniques - Prioritizing the solutions - Making a solution implementation plan - Creating process management plan and control plan - Implementing mistake-proofing solutions - Making periodic audit plan - Project sign off and handing over Block your seat by 𝗘𝗡𝗥𝗢𝗟𝗟𝗜𝗡𝗚 𝗡𝗢𝗪 If you have any queries, please reach out to us. Email ID: contact@statmodeller.com WhatsApp: +91 9898233268 𝙏𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 Team Stat Modeller #sixsigma #leansixsigma #lean #leanmanufacturing #greenbelt #blackbelt #quality #processimprovement #training #dmaic #operationalexcellence #statmodeller ��📧 : contact@statmodeller.com ‬ ‪💬 : https://wa.me/message/INGYCWVC2EPCP1 📞‬ : +91 98982 33268 ‪#statmodeller #datascience #operationalexcellence #training #consultancy #statistics #powerbi #datavisualization #dataanalytics #dashboard ‪🌐 : www.statmodeller.com https://www.instagram.com/p/ClVJcZvtpd9/?igshid=NGJjMDIxMWI=

[marocannoncedemploi]

INGÉNIEUR POWER BUSINESS INTELLIGENCE

Le recruteur : Marocadres est une plateforme de recrutement en ligne qui diffuse des offres d’emploi et présélectionne les candidats grâce à une base de données qualifiée.

Afin d’accompagner notre client  dans son projet de transformation numérique nous recherchons un Consultant Power BI

Poste à occuper : BAC+5 avec une expérience minimum de 5 ans dans un poste similaire

Aisance relationnelle et bonne capacité de communication 

Maitrise de PowerBI

Profil recherché : Concevoir et rédiger les spécifications techniques

Construire les rapports sous Power BI

Développer des Flux ETL Talend

Contrôler les mises en production et les correctifs

Auditer les développements

Réaliser les différents tests unitaires

Vérifier la cohérence fonctionnelle des données en collaboration avec le chef de projet ou bien les référents techniques

Secteur(s) d’activité :

Autres

Métier(s) :

Informatique / Internet / Multimedia

Niveau d’expériences requis :

Confirmé (de 7 à 10 ans)

Niveau d’études exigé :

BAC+5 et plus

Langue(s) exigée(s) :

Français

L’offre a été publiée il y a 1 semaine avant sur le site.

Salaire:Négociable

The post INGÉNIEUR POWER BUSINESS INTELLIGENCE first appeared on Maroc emploi.

https://ift.tt/3qg17h9

[awsexchage]

Alibaba Cloud という謎なクラウドサービス。 http://ift.tt/2n8k5Xj

はじめに

くどうです。

Alibaba Cloudを最近耳にするようになってきたのでちょっとどんなサービスがあるか確認してみました。 基本的、日本やUS用のWebページでは全てのサービスは表示されません。 そこで、中国語のサイト（本家）から確認しています。

それぞれ、原文、日本語、英語に超訳（Google translate)しています。 それにしても多かった・・・

日本ではSBクラウドがサポートしています。

サービス一覧

弹性计算

AzureでいうVM、AWSでいうEC2みたいなの

弹性计算 柔軟な計算 Flexible calculation 云服务器 ECS クラウドサーバECS Cloud Server ECS 轻量应用服务器 軽量アプリケーションサーバー Lightweight application server 神龙云服务器（公测中） ドラゴンクラウドサーバー（ベータ版） Dragon Cloud server (beta) GPU 云服务器 GPUクラウドサーバ GPU cloud server FPGA 云服务器（邀测中） FPGA Cloud Server（測定に招待） FPGA Cloud Server (invited to measure) 块存储 ブロックストレージ Block storage 专有网络 VPC 独自のネットワークVPC Proprietary Network VPC 负载均衡 SLB ロードバランシングSLB Load Balancing SLB 弹性高性能计算（公测中） 柔軟な高性能コンピューティング（ベータ版） Flexible high-performance computing (beta) 弹性伸缩 エラスティック伸縮 Elastic telescopic 资源编排 リソーススケジューリング Resource scheduling 容器服务 コンテナサービス Container service 容器服务Kubernetes版（公测中） コンテナサービスKubernetes Edition（ベータ版） Container Service Kubernetes Edition (beta) 容器镜像服务（公测中） コンテナミラーサービス（ベータ版） Container mirror service (beta) 批量计算 バッチ計算 Batch calculation 函数计算 関数計算 Function calculation

域名与网站

AzureでいうAppService、DNS、AWSでいうRoute53みたいなの

域名与网站 ドメイン名とウェブサイト Domain name and website 域名注册 ドメイン登録 domain registration 域名交易 ドメイン取引 Domain trading 域名抢注 サイバースワッピング Cybersquatting 云解析 DNS クラウド解決DNS Cloud resolution DNS HTTPDNS HTTPDNS HTTPDNS 云虚拟主机 クラウドのWebホスティング Cloud Web Hosting 海外云虚拟主机 海外雲仮想ホスト Overseas cloud virtual host 企业邮箱 Eメール E-mail 网站建设 ウェブサイト構築 Website building 弹性Web托管 柔軟なWebホスティング Flexible Web hosting 更多万网产品 より多くのネットワーク製品 More million network products

存储和CDN

Azureのストレージ、CDNとAWSのストレージ、CloudFrontみたいなの

存储和CDN ストレージとCDN Storage and CDN 对象存储 OSS オブジェクトストレージOSS Object storage OSS 块存储 ブロックストレージ Block storage 文件存储 NAS ファイルストレージNAS File storage NAS 表格存储 TableStore テーブルストレージテーブルストア Table storage TableStore 归档存储 OAS アーカイブストレージOAS Archive storage OAS 云存储网关（公测中） クラウドストレージゲートウェイ（ベータ版） Cloud Storage Gateway (beta) 闪电立方 ライトニングキューブ Lightning cube 混合云阵列 ハイブリッドクラウドアレイ Hybrid cloud array 智能云相册（公测中） スマートクラウドアルバム（ベータ版） Smart cloud album (beta) 智能媒体管理（公测中） インテリジェントメディア管理（ベータ版） 混合云备份服务（公测中） ハイブリッドクラウドバックアップサービス（ベータ版） Hybrid cloud backup service (beta) 混合云容灾服务（公测中） ハイブリッドクラウド災害復旧サービス（ベータ版） Hybrid cloud disaster recovery services (beta) 安全加速 SCDN SCDNを安全に加速する Accelerate SCDN safely PCDN PCDN PCDN CDN CDN CDN

安全

AzureのSecurityとAWSのSecurityみたいなの

安全 安全 Safety DDoS高防IP DDoSの高いアンチIP DDoS high anti-IP Web应用防火墙 Webアプリケーションファイアウォール Web Application Firewall 游戏盾 ゲームシールド Game shield 安全加速 SCDN SCDNを安全に加速する Accelerate SCDN safely 安骑士 騎士 An Knight 态势感知 状況認識 Situational awareness CA证书服务 CA証明書サービス CA certificate service 内容安全 コンテンツセキュリティ Content security 安全众测 公安試験 Public safety test 安全管家 安全家事 Safety housekeeper 移动安全 モバイルセキュリティ Mobile security 堡垒机 要塞機械 Fortress machine 加密服务 暗号化サービス Encryption service 数据库审计 データベース監査 Database audit 云防火墙 Cloud Firewall Cloud firewall 实人认证 本物の証明書 Real certification 等保测评 その他のセキュリティ評価 Other security evaluation 应急响应 緊急対応 Emergency Response 安全服务 セキュリティサービス Security services 数据风控 データコントロール Data control

大数据应用

AzureのOMS?とAWSのLogs?みたいなの

大数据应用 ビッグデータアプリケーション Big data application 推荐引擎 推奨エンジン Recommended engine 公众趋势分析 公開動向分析 Public trend analysis 企业图谱 ビジネスマップ Business map 营销引擎 マーケティングエンジン Marketing engine

数据库

Azureのデータベース周りとAWSのデータベース周りみたいなの

数据库 データベース database 云数据库 MySQL 版 クラウドデータベースMySQLバージョン Cloud database MySQL version 云数据库 SQL Server 版 クラウドデータベースSQL Server Edition Cloud Database SQL Server Edition 云数据库 Redis 版 クラウドデータベースレディス版 Cloud database Redis version 云数据库 MongoDB 版 クラウドデータベースMongoDBのバージョン Cloud database MongoDB version 云数据库 POLARDB（公测中） クラウドデータベースPOLARDB（ベータ版） Cloud database POLARDB (beta) 云数据库 PPAS 版 クラウドデータベースPPASバージョン Cloud database PPAS version 云数据库 PostgreSQL 版 クラウドデータベースPostgreSQL版 Cloud Database PostgreSQL Edition 云数据库 OceanBase（公测中） クラウドデータベースOceanBase（ベータ版） Cloud database OceanBase (beta) 云数据库 Memcache 版 クラウドデータベースMemcacheのバージョン Cloud database Memcache version 表格存储 TableStore テーブルストレージテーブルストア Table storage TableStore 云数据库 HBase 版 クラウドデータベースHBaseのバージョン Cloud database HBase version HybridDB for MySQL HybridDB for MySQL HybridDB for MySQL HybridDB for PostgreSQL HybridDB for PostgreSQL HybridDB for PostgreSQL 高性能时间序列数据库 HiTSDB 高性能時系列データベースHiTSDB High Performance Time Series Database HiTSDB 数据传输 DTS データ転送DTS Data transfer DTS 应用与数据库迁移 ADAM（公测中） アプリケーションとデータベースの移行ADAM（ベータ版） Application and Database Migration ADAM (beta) 数据管理 DMS データ管理DMS Data Management DMS 数据库备份 DBS（公测中） データベースバックアップDBS（ベータ版） Database backup DBS (beta) 开放搜索 オープン検索 Open search Elasticsearch 弾性検索 Elasticsearch

人工智能 ET

AzureのCognitive Services、MLとAWSのML、Lexみたいなの

人工智能 ET 人工知能ET Artificial Intelligence ET 机器学习 PAI（公测中） 機械学習PAI（ベータ版） Machine Learning PAI (beta) 智能语音交互 インテリジェントな音声対話 Intelligent voice interaction 人脸识别 顔認識 Face recognition 图像识别 画像認識 Image Identification 印刷文字识别 テキスト認識を印刷する Printing text recognition 自然语言处理（公测中） 自然言語処理（ベータ版） Natural language processing (beta)

大数据分析及展现

AzureのOMS?PowerBIとAWSのAthena?みたいなの

大数据分析及展现 ビッグデータ分析とプレゼンテーション Big data analysis and presentation DataV数据可视化 DataVデータの可視化 DataV data visualization Quick BI クイックBI Quick BI 画像分析（公测中） ポートレート分析（オープンベータ版） Portrait Analysis (in the open beta) 关系网络分析（公测中） ネットワーク分析（ベータ版） Network Analysis (beta)

网络

ネットワーク周りです

网络 ネットワーク The internet 专有网络 VPC 独自のネットワークVPC Proprietary Network VPC 负载均衡 SLB ロードバランシングSLB Load Balancing SLB NAT 网关 NATゲートウェイ NAT gateway 弹性公网 IP 柔軟なパブリックネットワークIP Flexible public network IP 高速通道 高速アクセス High-speed access VPN 网关 VPNゲートウェイ VPN gateway 共享流量包 トラフィックパッケージを共有する Share the traffic package 共享带宽 帯域幅を共有する Share bandwidth 安全加速 SCDN SCDNを安全に加速する Accelerate SCDN safely PCDN PCDN PCDN CDN CDN CDN

应用服务

いろいろごちゃごちゃ

应用服务 アプリケーションサービス Application service 日志服务 ログサービス Log service 开放搜索 オープン検索 Open search 性能测试 PTS パフォーマンステストPTS Performance Test PTS 云效 雲の効率 Cloud efficiency 邮件推送 プッシュメール Push mail API 网关 APIゲートウェイ API gateway 消息服务 ニュースサービス News service 智能对话分析服务 知的対話分析サービス Intelligent dialogue analysis service CodePipeline（公测中） CodePipeline（オープンベータ版） CodePipeline (open beta) Node.js 性能平台 Node.jsパフォーマンスプラットフォーム Node.js performance platform 网络准入（公测中） ネットワークアクセス（ベータ版） Network access (beta) 云AP（公测中） Cloud AP（ベータ版） Cloud AP (beta) 云桌面（公测中） クラウドデスクトップ（ベータ版） Cloud Desktop (beta) 云客服 クラウドカスタマーサービス Cloud customer service 云呼叫中心（公测中） クラウドコールセンター（ベータ版） Cloud Call Center (beta) 云小蜜（公测中） クラウドXiaomi（ベータ版） Cloud Xiaomi (beta) 云投屏（公测中） クラウドキャスト画面（ベータ版） Cloud cast screen (beta) 码栈（公测中） コードスタック（ベータ版） Code stack (beta) 钉钉智能前台 ネイルスマートフロント Nail smart front desk 钉钉智能通讯中心 ネイルスマートコミュニケーションセンター Nails smart communications center

大数据基础服务

ビックデータ関連だと思う

大数据基础服务 ビッグデータベーシックサービス Big Data Basic Services MaxCompute MaxCompute MaxCompute 分析型数据库 分析データベース Analytical database E-MapReduce E-MapReduce E-MapReduce 流计算（公测中） フロー計算（ベータ版） Flow calculation (beta) DataWorks（公测中） DataWorks（オープンベータ版） DataWorks (open beta) 数据集成（公测中） データ統合（ベータ版） Data Integration (beta) Elasticsearch 弾性検索 Elasticsearch

移动云

モバイル関連だと思う

移动云 モバイルクラウド Mobile cloud 移动推送 モバイルプッシュ Mobile push 短信服务 SMSサービス SMS service HTTPDNS HTTPDNS HTTPDNS 移动安全 モバイルセキュリティ Mobile security 移动数据分析（公测中） モバイルデータ分析（ベータ版） Mobile Data Analysis (in beta) 移动加速（公测中） モバイルアクセラレーション（ベータ版） Mobile acceleration (beta) 移动测试 モバイルテスト Mobile test 移动热修复 モバイルホットフィックス Mobile hot fix 移动用户反馈 モバイルユーザーのフィードバック Mobile user feedback

管理与监控

監視系関連だと思う

管理与监控 管理と監視 Management and monitoring 云监控 クラウドの監視 Cloud monitoring 访问控制 アクセス制御 Access control 资源编排 リソーススケジューリング Resource scheduling 操作审计（公测中） 運用監査（ベータ版） Operational audit (beta) 密钥管理服务 鍵管理サービス Key Management Service 应用配置管理 ACM（公测中 アプリケーション構成管理ACM（ベータ版） Application Configuration Management ACM (beta) 业务实时监控服务 ARMS（公测中） リアルタイムのビジネス監視サービスARMS（ベータ版） Real-time business monitoring services ARMS (beta)

互联网中间件

・・・なんだろう

互联网中间件 インターネットミドルウェア Internet middleware 企业级分布式应用服务 EDAS エンタープライズ分散アプリケーションサービスEDAS Enterprise Distributed Application Services EDAS 消息队列 MQ メッセージキューMQ Message Queue MQ 分布式关系型数据库服务 DRDS 分散リレーショナル・データベース・サービスDRDS Distributed Relational Database Service DRDS 云服务总线 CSB（公测中） クラウドサービスバスCSB（ベータ版） Cloud Service Bus CSB (beta) 业务实时监控服务 ARMS（公测中） リアルタイムのビジネス監視サービスARMS（ベータ版） Real-time business monitoring services ARMS (beta) 全局事务服务 GTS（公测中） グローバルトランザクションサービスGTS（ベータ版） Global Transaction Services GTS (beta) 应用配置管理 ACM（公测中） アプリケーション構成管理ACM（ベータ版） Application Configuration Management ACM (beta) 高性能时间序列数据库 HiTSDB（公测中） 高性能時系列データベースHiTSDB（ベータ版） High Performance Time Series Database HiTSDB (in beta) 性能测试 PTS パフォーマンステストPTS Performance Test PTS 数据库和应用迁移 ADAM（公测中） データベースとアプリケーションの移行ADAM（ベータ版） Database and application migration ADAM (beta)

物联网

IoTです

物联网 インターネットのもの Internet of Things 物联网套件 インターネットのものスイート Internet of Things suite

物联网

AzureでいうHDInsightだったりHPCです、AWSでいう・・・・？

分析与搜索 分析と検索 Analysis and search E-MapReduce E-MapReduce E-MapReduce 高性能计算 HPC ハイパフォーマンスコンピューティングHPC High Performance Computing HPC 大数据计算服务 MaxCompute BigComputeコンピューティングサービスMaxCompute BigCompute Computing Services MaxCompute 分析型数据库 分析データベース Analytical database 开放搜索 オープン検索 Open search 日志服务 ログサービス Log service Elasticsearch 弾性検索 Elasticsearch

视频服务

映像系のサービスです

视频服务 ビデオサービス Video service 视频点播 ビデオオンデマンド Video on demand 媒体转码 メディア変換 Media transcoding 视频直播 ライブビデオ Live video

云通信

カテゴリがどんどん謎に

云通信 クラウド通信 Cloud communication 短信服务 SMSサービス SMS service 语音服务 音声サービス Voice service 流量服务 交通サービス Traffic Services 号码隐私保护（公测中） 番号プライバシー保護（ベータ版） Number privacy protection (beta) 物联网无线连接服务（公测中） Internet of Things無線接続サービス（ベータ版） Internet of Things wireless connectivity service (beta) 移动推送 モバイルプッシュ Mobile push 消息服务 ニュースサービス News service 邮件推送 プッシュメール Push mail

专有云

独自路線のもの

专有云 独自のクラウド Proprietary cloud 阿里云专有云 アリの雲独自の雲 Ali cloud proprietary cloud

まとめ

サービスが非常に多いです。サービスが新たにリリースされるのも早いです。 本投稿時にも1つ増えてたりしました。今後、更にサービスが増えると思います。 結局、サービスについては「謎」だらけ・・・使ってないので分からない

また、中国版で利用するにはちょっと身分証明の面や、言語の問題などちょっとハードル高そうですが、 今なら30000円の無料枠があるので試しに使ってみるのもいかがでしょうか。

元記事はこちら

���Alibaba Cloud という謎なクラウドサービス。」

January 25, 2018 at 12:00PM

[artificialgrass]

Efinancial: Digital marketing analyst (chicago il)

Join a fast-growing organization that is leading the direct-to-consumer life insurance industry.

With a uniquely integrated marketing, product, and agency model, eFinancial and Fidelity Life are making it easier for middle market customers to get the life insurance they need at a price they can afford. Fidelity Life is a leading provider of financial security for middle market consumers.

With a history of innovation, the company is redefining the life insurance industry with patented products and processes.

Fidelity Life pioneered the use of predictive analytics to streamline the new business process and revolutionize the speed with which policies can be issued.

Established in 1896, Fidelity Life enjoys a long track-record of success and continues to build its reputation of sound fiscal management and customer-focused innovation.

In concert with Fidelity Life, eFinancial is an online and call-center-based insurance agency with a proven direct-to-consumer life insurance model.

Using a proprietary and patented sales technology platform, eFinancial operates call centers in Chicago and Seattle.

eFinancial’s licensed agents and representatives reach thousands of consumers each day to help meet their unique life insurance needs – often with just a single phone call.

To complement this channel, the company recently expanded to offer an entirely digital purchase experience. Together, Fidelity Life and eFinancial are revolutionizing the life insurance industry to make life insurance more accessible and affordable for everyday Americans.

With an integrated marketing, product manufacturing, and controlled distribution system, the enterprise is uniquely positioned for growth.

The Digital Marketing Analyst will support marketing analytics with insights to enhance our digital marketing performance.

The Digital Marketing Analyst will support next stage iterations and best practices related to web site traffic, user experiences, testing, and other important aspects of our digital platforms to increase consumer engagement and new customer acquisition.

The Digital Marketing Analyst role encompasses analysis of the digital ecosystem including: digital purchase experience, campaign analysis, lead nurture, and conversion optimization across the various web site properties, landing pages and campaigns.

The ideal Digital Marketing Analyst candidate must be analytical but possess the skills to translate data into insights and visualizations to convey a narrative easily understood by variou s audiences.

This person will be responsible for daily/weekly monitoring and reporting and sharing insights.

A good understanding of digital tracking/tagging and experience using a tag management system (Google Tag Manager, Tealium, etc.) and working with web analytics tools such as Google Analytics or Adobe Analytics is required.

Provide data analysis and insights to help accelerate the sales growth and profitability of the digital purchase experience across partnership sites, eFinancial, Fidelity Life and eCoverage U tilize data analytics tools to query, filter and merge large data sets, analyze results and make strong recommendations.

Provide maintenance, updates, and ongoing audits of GTM tagging across properties (eFinancial/Fidelity Life/eCoverage/Digital/ Partners) Troubleshoot Google Analytics tracking issues including page tags, conversion tracking, custom events, and ecommerce tracking Track and analyze the digital purchase funnel key performance indicators (KPIs) such as page conversion rates, cart abandonment conversion, and traffic by partnership source Update and maintain web site dashboards and assist in preparing regular KPI dashboards for digital channels including ecommerce and partnership websites Adhoc reporting and analysis Bachelor’s Degree in a quantitative field required; background in business, marketing, mathematics, statistics, economics a plus 2 4 years of experience in web/digital marketing analytics and reporting required, ideally Google Partner certified 1-2 years’ experience using a tag management system ( Google Tag Manager, Adobe DTM, Tealium, etc.) Proven experience with analysis, reporting, and providing actionable insights Advanced experience with Microsoft Excel to create complex reporting models from concept to completion (e.g., pivot tables, charts, vlookup, sumifs, etc.) Experience with the following tools and applications Web analytics (Google 360, Google Tag Manager, etc.) Data visualization (PowerBI, Tableau, Google Data Studio) SEM (semrush, moz, AdWords, etc.) Web visualization (Hotjar, VWO) SQL, BigQuery A/B testing and personalization (VWO, Google Optimize) Experience preparing dashboards and understanding of key digital marketing metrics (e.g., CPA, CPL, CTR, CPC, CPM, etc.) Understanding of current digital marketing best practices and trends.

Familiarity with UTM codes and their appropriate use for campaign tracking Excellent project and time management skills, with ability to support a range of marketing analytic dashboards and projects across brands and digital channels Driven, self-motivated attitude.

Ability to do great work independently with minimal direction as well as collaborate closely with teams.

Willingness to go beyond the traditional data queries and to understand online behavior from a user and site experience perspective Fidelity Life Association/eFinancial is an equal opportunity employer and supports a diverse workplace.

As a Fidelity Life/eFinancial employee, you will be eligible for Medical and Dental Insurance, Health Savings Accounts, Flexible Spending Accounts (Health, Dependent Care & Transit), Vision Care, 401(K), Short-term and Long-term Disability, Life and AD&D coverages.

from Naperville Employment https://ift.tt/33ZMGlR via IFTTT

[andrewgalbraith-etc]

AR19-133A: Microsoft Office 365 Security Observations

Original release date: May 13, 2019

Summary

As the number of organizations migrating email services to Microsoft Office 365 (O365) and other cloud services increases, the use of third-party companies that move organizations to the cloud is also increasing. Organizations and their third-party partners need to be aware of the risks involved in transitioning to O365 and other cloud services.

This Analysis Report provides information on these risks as well as on cloud services configuration vulnerabilities; this report also includes recommendations for mitigating these risks and vulnerabilities.

Description

Since October 2018, the Cybersecurity and Infrastructure Security Agency (CISA) has conducted several engagements with customers who have used third-party partners to migrate their email services to O365.

The organizations that used a third party have had a mix of configurations that lowered their overall security posture (e.g., mailbox auditing disabled, unified audit log disabled, multi-factor authentication disabled on admin accounts). In addition, the majority of these organizations did not have a dedicated IT security team to focus on their security in the cloud. These security oversights have led to user and mailbox compromises and vulnerabilities.

Technical Details

The following list contains examples of configuration vulnerabilities:

Multi-factor     authentication for administrator accounts not enabled by default: Azure Active Directory     (AD) Global Administrators in an O365 environment have the highest level     of administrator privileges at the tenant level. This is equivalent to the     Domain Administrator in an on-premises AD environment. The Azure AD Global     Administrator accounts are the first accounts created so that     administrators can begin configuring their tenant and eventually migrate     their users. Multi-factor authentication (MFA) is not enabled by default     for these accounts.[1]     There is a default Conditional Access policy available to customers, but     the Global Administrator must explicitly enable this policy in order to     enable MFA for these accounts. These accounts are exposed to internet     access because they are based in the cloud. If not immediately secured,     these cloud-based accounts could allow an attacker to maintain persistence     as a customer migrates users to O365.

Mailbox     auditing disabled: O365 mailbox auditing logs actions that mailbox     owners, delegates, and administrators perform. Microsoft did not enable     auditing by default in O365 prior to January 2019. Customers who procured     their O365 environment before 2019 had to explicitly enable mailbox     auditing.[2]     Additionally, the O365 environment does not currently enable the unified     audit log by default. The unified audit log contains events from Exchange     Online, SharePoint Online, OneDrive, Azure AD, Microsoft Teams, PowerBI,     and other O365 services.[3]     An administrator must enable the unified audit log in the Security and     Compliance Center before queries can be run.

Password     sync enabled:     Azure AD Connect integrates on-premises environments with Azure AD when     customers migrate to O365.[4]     This technology provides the capability to create Azure AD identities from     on-premises AD identities or to match previously created Azure AD     identities with on-premises AD identities. The on-premises identities     become the authoritative identities in the cloud. In order to match     identities, the AD identity needs to match certain attributes. If matched,     the Azure AD identity is flagged as on-premises managed. Therefore, it is     possible to create an AD identity that matches an administrator in Azure     AD and create an account on-premises with the same username. One of the     authentication options for Azure AD is “Password Sync.” If this option is     enabled, the password from on-premises overwrites the password in Azure     AD. In this particular situation, if the on-premises AD identity is     compromised, then an attacker could move laterally to the cloud when the     sync occurs. Note:     Microsoft has disabled the capability to match certain administrator     accounts as of October 2018. However, organizations may have performed     administrator account matching prior to Microsoft disabling this function,     thereby synching identities that may be have been compromised prior to     migration. Additionally, regular user accounts are not protected by this     capability being disabled.

Authentication     unsupported by legacy protocols: Azure AD is the authentication method that O365 uses     to authenticate with Exchange Online, which provides email services. There     are a number of protocols associated with Exchange Online authentication     that do not support modern authentication methods with MFA features. These     protocols include Post Office Protocol (POP3), Internet Message Access     Protocol (IMAP), and Simple Mail Transport Protocol (SMTP). Legacy     protocols are used with older email clients, which do not support modern     authentication. Legacy protocols can be disabled at the tenant level or at     the user level. However, should an organization require older email     clients as a business necessity, these protocols will not be disabled.     This leaves email accounts exposed to the internet with only the username     and password as the primary authentication method. One approach mitigate     this issue is to inventory users who still require the use of a legacy     email client and legacy email protocols. Using Azure AD Conditional Access     policies can help reduce the number of users who have the ability to use     legacy protocol authentication methods. Taking this step will greatly     reduce the attack surface for organizations.[5]      

Solution

CISA encourages organizations to implement an organizational cloud strategy to protect their infrastructure assets through defending against attacks related to their O365 transition, and securing their O365 service.[6] Specifically, CISA recommends that administrators implement the following mitigations and best practices:

Use multi-factor authentication. This is the best     mitigation technique to use to protect against credential theft for O365     users.

Enable unified audit logging in the Security and     Compliance Center.

Enable mailbox auditing for each user.

Ensure Azure AD password sync is planned for and     configured correctly, prior to migrating users.

Disable legacy email protocols, if not required, or     limit their use to specific users.

References

[1]     Azure AD baseline protection

[2]     Mailbox auditing enabled by default

[3]     Unified audit log

[4]     Soft matching administrator accounts

[5]     Block Office 365 Legacy Email Authentication Protocols

[6]     Microsoft security best practices for Office 365

Revisions

May 13, 2019: Initial version

This product is provided subject to this Notification and this Privacy & Use policy.

[gettechnicalsupport-blog]

HOW MICROSOFT OFFICE 365 PREVENTS YOUR DATA LOSS?

A data breach could be an intentional or unintentional unleash of secure or private/confidential info to an entrusted setting. Especially when you work online on some on-premise productivity platform, the risk increases. Different terms for this development embrace unintentional info speech acts, information leaks and additionally information spills. To come up from these issues, Microsoft has launched Data loss prevention software, which helps you to detect potential data breaches, data ex-filtration transmissions. Moreover, it prevents them by monitoring, detecting, and blocking sensitive data while in-use, in motion, and at rest.

Several tools are there that helps us to monitor the employment and transport of non-public knowledge. This subject describes three tools that employment well.

MS Office 365 data prevention in the illustration:

Starting with Office 365 data loss prevention reports for observing personal information in SharePoint Online, OneDrive for Business, and email in transit. These give the best level of detail for observation of personal data. However, these reports do not represent all services in Office 365.

Next, use alert policies and the Office 365-audit log to observe activity across Office 365 services. Setup current observance or search the audit log to research an occurrence. The Office 365 audit log works across Office 365 services — Sway, PowerBI, eDiscovery, Dynamics 365, Microsoft Flow, Microsoft groups, Admin activity, OneDrive for Business, SharePoint online, mail in transit, and mailboxes at rest. Skype’s conversations are enclosed in mailboxes at rest.

Finally, Use Microsoft Cloud App Security to observe files with sensitive knowledge in alternative SaaS suppliers. Returning shortly is that the ability to use Office 365 sensitive data sorts and unified labels across Azure data Protection and Office with Cloud App Security. You will be able to set up policies that apply to all or any of your SaaS apps or specific apps (like Box). Cloud App Security doesn’t discover files in Exchange online, together with files hooked up to email.

How Microsoft Office 365 prevents your data loss?

After you create your information loss interference (DLP) policies, you have to verify that they are operating as you supposed and serving to you to remain compliant. With the DLP reports in Office 365, you’ll quickly read the quantity of DLP policy matches, overrides, or false positives; see whether or not they’re trending up or down over time; filter the report in numerous ways, and examine further details by choosing some extent on a line on the graph.

You can use the DLP reports to:

Helps to focus on the specific time and perceive the explanations for spikes and trends

Discover business processes that violate your organization’s DLP policies

Understand any business impact of the DLP policies

View the justifications submitted by users after they resolve a policy tip by preponderant the policy or coverage a false positive

Verify compliance with a particular DLP policy by showing any matches for that policy

View an inventory of files with sensitive information that matches your DLP policies within the detail pane

In addition, you will use the DLP reports fine-tuning your DLP policies as you run them in take a look at mode.

DLP reports area unit within the security center and the compliance center. Navigate to Reports > read reports. Beneath information loss interference (DLP), attend either DLP policy and rule matches or DLP false positives and overrides.

Office 365 audit log and alert policies

The Office 365 audit log contains events from Exchange online, SharePoint online, and OneDrive for Business, Azure Active Directory, Microsoft groups, Power BI, Sway, and different Office 365 services.

The security center and compliance center offer 2 ways to watch and report against the Office 365 audit log:

Setup alert policies, read alerts, and monitor trends — Use the alert policy and alert dashboard tools in either the protection center or compliance center.

Search the audit log directly — rummage around for all events during a nominal date rage. Otherwise, you will filter the results supported specific criteria, like the user WHO performed the action, the action, or the target object.

Information security and compliance groups will use these tools to proactively review the activities performed by each finish users and directors across office 365 services. Automatic alerts are often organized to send email notifications once vault activities occur on specific website collections – as an example once the content is shared from sites famed to contain GDPR connected data. This enables those groups to follow up with users to make sure that company security policies area unit followed, or to supply further coaching.

Information security groups may search the audit log to research suspected information breaches and verify each root cause and therefore, the extent of the breach. This inbuilt capability facilitates compliance with article thirty- three and thirty- four of the GDPR, that need notifications to be provided to the GDPR superordinate authority and to the info subjects themselves of an information breach at intervals a particular period. Audit log entries area unit solely maintained for ninety days at intervals the service – it’s typically counseled and lots of organizations needed that these logs being maintained for extended periods of your time.

Solutions area unit accessible that take the Unified Audit Logs through the Microsoft Management Activity API and might each store log entries are required and supply advanced dashboards and alerts.

Read More

Smith Julian is a Microsoft Office expert and has been working in the technical industry since 2002. As a technical expert, she has written technical blogs, manuals, white papers, and reviews for many websites such as office.com/setup.

[christinesumpmg]

Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller

It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!

Set yourself up for success.

They say if you can measure something, you can improve it.

In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value.

It also helps you pivot your priorities when something isn’t working.

Start with the end in mind

While it’s common to have multiple goals (both macro and micro), establishing one specific primary end goal is essential.

The only way to know what a website’s primary end goal should be is to have a strong understanding of the website’s goals and/or client needs. Good client questions are not only helpful in strategically directing your efforts, but they also show that you care.

Client question examples:

Can you give us a brief history of your company?

What is the monetary value of a newly qualified lead?

What are your most profitable services/products (in order)?

Keep the following tips in mind while establishing a website’s primary goal, additional goals, and benchmarks:

Goal setting tips

Measurable: If you can’t measure it, you can’t improve it.

Be specific: Don’t let vague industry marketing jargon water down your goals.

Share your goals: Studies have shown that writing down and sharing your goals with others boosts your chances of achieving them.

Measuring

Now that you’ve set your primary goal, evaluate which additional metrics could help support your site in reaching its end goal. Measuring additional (applicable) benchmarks can help you keep a better pulse on current site health and progress.

Engagement metrics

How are people behaving once they reach your site? That’s the question that engagement metrics seek to answer. Some of the most popular metrics for measuring how people engage with your content include:

Conversion rate - The number of conversions (for a single desired action/goal) divided by the number of unique visits. A conversion rate can be applied to anything, from an email signup to a purchase to account creation. Knowing your conversion rate can help you gauge the return on investment (ROI) your website traffic might deliver.

In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. If your objective for a page is a form fill, you can set that up as a goal. When site visitors accomplish the task, you’ll be able to see it in your reports.

Time on page - How long did people spend on your page? If you have a 2,000-word blog post that visitors are only spending an average of 10 seconds on, the chances are slim that this content is being consumed (unless they’re a mega-speed reader). However, if a URL has a low time on page, that’s not necessarily bad either. Consider the intent of the page. For example, it’s normal for “Contact Us” pages to have a low average time on page.

Pages per visit - Was the goal of your page to keep readers engaged and take them to a next step? If so, then pages per visit can be a valuable engagement metric. If the goal of your page is independent of other pages on your site (ex: visitor came, got what they needed, then left), then low pages per visit are okay.

Bounce rate - “Bounced” sessions indicate that a searcher visited the page and left without browsing your site any further. Many people try to lower this metric because they believe it’s tied to website quality, but it actually tells us very little about a user’s experience. We’ve seen cases of bounce rate spiking for redesigned restaurant websites that are doing better than ever. Further investigation discovered that people were simply coming to find business hours, menus, or an address, then bouncing with the intention of visiting the restaurant in person. A better metric to gauge page/site quality is scroll depth.

Scroll depth - This measures how far visitors scroll down individual webpages. Are visitors reaching your important content? If not, test different ways of providing the most important content higher up on your page, such as multimedia, contact forms, and so on. Also consider the quality of your content. Are you omitting needless words? Is it enticing for the visitor to continue down the page? Scroll depth tracking can be set up in your Google Analytics.

Search traffic

Ranking is a valuable SEO metric, but measuring your site’s organic performance can’t stop there. The goal of showing up in search is to be chosen by searchers as the answer to their query. If you’re ranking but not getting any traffic, you have a problem.

But how do you even determine how much traffic your site is getting from search? One of the most precise ways to do this is with Google Analytics.

Using Google Analytics to uncover traffic insights

Google Analytics (GA) is bursting at the seams with data — so much so that it can be overwhelming if you don’t know where to look. This is not an exhaustive list, but rather a general guide to some of the traffic data you can glean from this free tool.

Isolate organic traffic - GA allows you to view traffic to your site by channel. This will mitigate any scares caused by changes to another channel (ex: total traffic dropped because a paid campaign was halted, but organic traffic remained steady).

Traffic to your site over time - GA allows you to view total sessions/users/pageviews to your site over a specified date range, as well as compare two separate ranges.

How many visits a particular page has received - Site Content reports in GA are great for evaluating the performance of a particular page — for example, how many unique visitors it received within a given date range.

Traffic from a specified campaign - You can use UTM (urchin tracking module) codes for better attribution. Designate the source, medium, and campaign, then append the codes to the end of your URLs. When people start clicking on your UTM-code links, that data will start to populate in GA’s “campaigns” report.

Click-through rate (CTR) - Your CTR from search results to a particular page (meaning the percent of people that clicked your page from search results) can provide insights on how well you’ve optimized your page title and meta description. You can find this data in Google Search Console, a free Google tool.

In addition, Google Tag Manager is a free tool that allows you to manage and deploy tracking pixels to your website without having to modify the code. This makes it much easier to track specific triggers or activity on a website.

Additional common SEO metrics

Domain Authority & Page Authority (DA/PA) - Moz’s proprietary authority metrics provide powerful insights at a glance and are best used as benchmarks relative to your competitors’ Domain Authority and Page Authority.

Keyword rankings - A website’s ranking position for desired keywords. This should also include SERP feature data, like featured snippets and People Also Ask boxes that you’re ranking for. Try to avoid vanity metrics, such as rankings for competitive keywords that are desirable but often too vague and don’t convert as well as longer-tail keywords.

Number of backlinks - Total number of links pointing to your website or the number of unique linking root domains (meaning one per unique website, as websites often link out to other websites multiple times). While these are both common link metrics, we encourage you to look more closely at the quality of backlinks and linking root domains your site has.

How to track these metrics

There are lots of different tools available for keeping track of your site’s position in SERPs, site crawl health, SERP features, and link metrics, such as Moz Pro and STAT.

The Moz and STAT APIs (among other tools) can also be pulled into Google Sheets or other customizable dashboard platforms for clients and quick at-a-glance SEO check-ins. This also allows you to provide more refined views of only the metrics you care about.

Dashboard tools like Data Studio, Tableau, and PowerBI can also help to create interactive data visualizations.

Evaluating a site’s health with an SEO website audit

By having an understanding of certain aspects of your website — its current position in search, how searchers are interacting with it, how it’s performing, the quality of its content, its overall structure, and so on — you’ll be able to better uncover SEO opportunities. Leveraging the search engines’ own tools can help surface those opportunities, as well as potential issues:

Google Search Console - If you haven’t already, sign up for a free Google Search Console (GSC) account and verify your website(s). GSC is full of actionable reports you can use to detect website errors, opportunities, and user engagement.

Bing Webmaster Tools - Bing Webmaster Tools has similar functionality to GSC. Among other things, it shows you how your site is performing in Bing and opportunities for improvement.

Lighthouse Audit - Google’s automated tool for measuring a website’s performance, accessibility, progressive web apps, and more. This data improves your understanding of how a website is performing. Gain specific speed and accessibility insights for a website here.

PageSpeed Insights - Provides website performance insights using Lighthouse and Chrome User Experience Report data from real user measurement (RUM) when available.

Structured Data Testing Tool - Validates that a website is using schema markup (structured data) properly.

Mobile-Friendly Test - Evaluates how easily a user can navigate your website on a mobile device.

Web.dev - Surfaces website improvement insights using Lighthouse and provides the ability to track progress over time.

Tools for web devs and SEOs - Google often provides new tools for web developers and SEOs alike, so keep an eye on any new releases here.

While we don’t have room to cover every SEO audit check you should perform in this guide, we do offer an in-depth Technical SEO Site Audit course for more info. When auditing your site, keep the following in mind:

Crawlability: Are your primary web pages crawlable by search engines, or are you accidentally blocking Googlebot or Bingbot via your robots.txt file? Does the website have an accurate sitemap.xml file in place to help direct crawlers to your primary pages?

Indexed pages: Can your primary pages be found using Google? Doing a site:yoursite.com OR site:yoursite.com/specific-page check in Google can help answer this question. If you notice some are missing, check to make sure a meta robots=noindex tag isn’t excluding pages that should be indexed and found in search results.

Check page titles & meta descriptions: Do your titles and meta descriptions do a good job of summarizing the content of each page? How are their CTRs in search results, according to Google Search Console? Are they written in a way that entices searchers to click your result over the other ranking URLs? Which pages could be improved? Site-wide crawls are essential for discovering on-page and technical SEO opportunities.

Page speed: How does your website perform on mobile devices and in Lighthouse? Which images could be compressed to improve load time?

Content quality: How well does the current content of the website meet the target market’s needs? Is the content 10X better than other ranking websites’ content? If not, what could you do better? Think about things like richer content, multimedia, PDFs, guides, audio content, and more.

Pro tip: Website pruning!

Removing thin, old, low-quality, or rarely visited pages from your site can help improve your website’s perceived quality. Performing a content audit will help you discover these pruning opportunities. Three primary ways to prune pages include:

Delete the page (4XX): Use when a page adds no value (ex: traffic, links) and/or is outdated.

Redirect (3XX): Redirect the URLs of pages you’re pruning when you want to preserve the value they add to your site, such as inbound links to that old URL.

NoIndex: Use this when you want the page to remain on your site but be removed from the index.

Keyword research and competitive website analysis (performing audits on your competitors’ websites) can also provide rich insights on opportunities for your own website.

For example:

Which keywords are competitors ranking on page 1 for, but your website isn’t?

Which keywords is your website ranking on page 1 for that also have a featured snippet? You might be able to provide better content and take over that snippet.

Which websites link to more than one of your competitors, but not to your website?

Discovering website content and performance opportunities will help devise a more data-driven SEO plan of attack! Keep an ongoing list in order to prioritize your tasks effectively.

Prioritizing your SEO fixes

In order to prioritize SEO fixes effectively, it’s essential to first have specific, agreed-upon goals established between you and your client.

While there are a million different ways you could prioritize SEO, we suggest you rank them in terms of importance and urgency. Which fixes could provide the most ROI for a website and help support your agreed-upon goals?

Stephen Covey, author of The 7 Habits of Highly Effective People, developed a handy time management grid that can ease the burden of prioritization:

Source: Stephen Covey, The 7 Habits of Highly Effective People

Putting out small, urgent SEO fires might feel most effective in the short term, but this often leads to neglecting non-urgent important fixes. The not urgent & important items are ultimately what often move the needle for a website’s SEO. Don’t put these off.

SEO planning & execution

“Without strategy, execution is aimless. Without execution, strategy is useless.” - Morris Chang

Much of your success depends on effectively mapping out and scheduling your SEO tasks. You can use free tools like Google Sheets to plan out your SEO execution (we have a free template here), but you can use whatever method works best for you. Some people prefer to schedule out their SEO tasks in their Google Calendar, in a kanban or scrum board, or in a daily planner.

Use what works for you and stick to it.

Measuring your progress along the way via the metrics mentioned above will help you monitor your effectiveness and allow you to pivot your SEO efforts when something isn’t working. Say, for example, you changed a primary page’s title and meta description, only to notice that the CTR for that page decreased. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. Keeping an eye on drops in rankings, CTRs, organic traffic, and conversions can help you manage hiccups like this early, before they become a bigger problem.

Communication is essential for SEO client longevity

Many SEO fixes are implemented without being noticeable to a client (or user). This is why it’s essential to employ good communication skills around your SEO plan, the time frame in which you’re working, and your benchmark metrics, as well as frequent check-ins and reports.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2UeXmrh

[byronheeutgm]

Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller

It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!

Set yourself up for success.

They say if you can measure something, you can improve it.

In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value.

It also helps you pivot your priorities when something isn’t working.

Start with the end in mind

While it’s common to have multiple goals (both macro and micro), establishing one specific primary end goal is essential.

The only way to know what a website’s primary end goal should be is to have a strong understanding of the website’s goals and/or client needs. Good client questions are not only helpful in strategically directing your efforts, but they also show that you care.

Client question examples:

Can you give us a brief history of your company?

What is the monetary value of a newly qualified lead?

What are your most profitable services/products (in order)?

Keep the following tips in mind while establishing a website’s primary goal, additional goals, and benchmarks:

Goal setting tips

Measurable: If you can’t measure it, you can’t improve it.

Be specific: Don’t let vague industry marketing jargon water down your goals.

Share your goals: Studies have shown that writing down and sharing your goals with others boosts your chances of achieving them.

Measuring

Now that you’ve set your primary goal, evaluate which additional metrics could help support your site in reaching its end goal. Measuring additional (applicable) benchmarks can help you keep a better pulse on current site health and progress.

Engagement metrics

How are people behaving once they reach your site? That’s the question that engagement metrics seek to answer. Some of the most popular metrics for measuring how people engage with your content include:

Conversion rate - The number of conversions (for a single desired action/goal) divided by the number of unique visits. A conversion rate can be applied to anything, from an email signup to a purchase to account creation. Knowing your conversion rate can help you gauge the return on investment (ROI) your website traffic might deliver.

In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. If your objective for a page is a form fill, you can set that up as a goal. When site visitors accomplish the task, you’ll be able to see it in your reports.

Time on page - How long did people spend on your page? If you have a 2,000-word blog post that visitors are only spending an average of 10 seconds on, the chances are slim that this content is being consumed (unless they’re a mega-speed reader). However, if a URL has a low time on page, that’s not necessarily bad either. Consider the intent of the page. For example, it’s normal for “Contact Us” pages to have a low average time on page.

Pages per visit - Was the goal of your page to keep readers engaged and take them to a next step? If so, then pages per visit can be a valuable engagement metric. If the goal of your page is independent of other pages on your site (ex: visitor came, got what they needed, then left), then low pages per visit are okay.

Bounce rate - “Bounced” sessions indicate that a searcher visited the page and left without browsing your site any further. Many people try to lower this metric because they believe it’s tied to website quality, but it actually tells us very little about a user’s experience. We’ve seen cases of bounce rate spiking for redesigned restaurant websites that are doing better than ever. Further investigation discovered that people were simply coming to find business hours, menus, or an address, then bouncing with the intention of visiting the restaurant in person. A better metric to gauge page/site quality is scroll depth.

Scroll depth - This measures how far visitors scroll down individual webpages. Are visitors reaching your important content? If not, test different ways of providing the most important content higher up on your page, such as multimedia, contact forms, and so on. Also consider the quality of your content. Are you omitting needless words? Is it enticing for the visitor to continue down the page? Scroll depth tracking can be set up in your Google Analytics.

Search traffic

Ranking is a valuable SEO metric, but measuring your site’s organic performance can’t stop there. The goal of showing up in search is to be chosen by searchers as the answer to their query. If you’re ranking but not getting any traffic, you have a problem.

But how do you even determine how much traffic your site is getting from search? One of the most precise ways to do this is with Google Analytics.

Using Google Analytics to uncover traffic insights

Google Analytics (GA) is bursting at the seams with data — so much so that it can be overwhelming if you don’t know where to look. This is not an exhaustive list, but rather a general guide to some of the traffic data you can glean from this free tool.

Isolate organic traffic - GA allows you to view traffic to your site by channel. This will mitigate any scares caused by changes to another channel (ex: total traffic dropped because a paid campaign was halted, but organic traffic remained steady).

Traffic to your site over time - GA allows you to view total sessions/users/pageviews to your site over a specified date range, as well as compare two separate ranges.

How many visits a particular page has received - Site Content reports in GA are great for evaluating the performance of a particular page — for example, how many unique visitors it received within a given date range.

Traffic from a specified campaign - You can use UTM (urchin tracking module) codes for better attribution. Designate the source, medium, and campaign, then append the codes to the end of your URLs. When people start clicking on your UTM-code links, that data will start to populate in GA’s “campaigns” report.

Click-through rate (CTR) - Your CTR from search results to a particular page (meaning the percent of people that clicked your page from search results) can provide insights on how well you’ve optimized your page title and meta description. You can find this data in Google Search Console, a free Google tool.

In addition, Google Tag Manager is a free tool that allows you to manage and deploy tracking pixels to your website without having to modify the code. This makes it much easier to track specific triggers or activity on a website.

Additional common SEO metrics

Domain Authority & Page Authority (DA/PA) - Moz’s proprietary authority metrics provide powerful insights at a glance and are best used as benchmarks relative to your competitors’ Domain Authority and Page Authority.

Keyword rankings - A website’s ranking position for desired keywords. This should also include SERP feature data, like featured snippets and People Also Ask boxes that you’re ranking for. Try to avoid vanity metrics, such as rankings for competitive keywords that are desirable but often too vague and don’t convert as well as longer-tail keywords.

Number of backlinks - Total number of links pointing to your website or the number of unique linking root domains (meaning one per unique website, as websites often link out to other websites multiple times). While these are both common link metrics, we encourage you to look more closely at the quality of backlinks and linking root domains your site has.

How to track these metrics

There are lots of different tools available for keeping track of your site’s position in SERPs, site crawl health, SERP features, and link metrics, such as Moz Pro and STAT.

The Moz and STAT APIs (among other tools) can also be pulled into Google Sheets or other customizable dashboard platforms for clients and quick at-a-glance SEO check-ins. This also allows you to provide more refined views of only the metrics you care about.

Dashboard tools like Data Studio, Tableau, and PowerBI can also help to create interactive data visualizations.

Evaluating a site’s health with an SEO website audit

By having an understanding of certain aspects of your website — its current position in search, how searchers are interacting with it, how it’s performing, the quality of its content, its overall structure, and so on — you’ll be able to better uncover SEO opportunities. Leveraging the search engines’ own tools can help surface those opportunities, as well as potential issues:

Google Search Console - If you haven’t already, sign up for a free Google Search Console (GSC) account and verify your website(s). GSC is full of actionable reports you can use to detect website errors, opportunities, and user engagement.

Bing Webmaster Tools - Bing Webmaster Tools has similar functionality to GSC. Among other things, it shows you how your site is performing in Bing and opportunities for improvement.

Lighthouse Audit - Google’s automated tool for measuring a website’s performance, accessibility, progressive web apps, and more. This data improves your understanding of how a website is performing. Gain specific speed and accessibility insights for a website here.

PageSpeed Insights - Provides website performance insights using Lighthouse and Chrome User Experience Report data from real user measurement (RUM) when available.

Structured Data Testing Tool - Validates that a website is using schema markup (structured data) properly.

Mobile-Friendly Test - Evaluates how easily a user can navigate your website on a mobile device.

Web.dev - Surfaces website improvement insights using Lighthouse and provides the ability to track progress over time.

Tools for web devs and SEOs - Google often provides new tools for web developers and SEOs alike, so keep an eye on any new releases here.

While we don’t have room to cover every SEO audit check you should perform in this guide, we do offer an in-depth Technical SEO Site Audit course for more info. When auditing your site, keep the following in mind:

Crawlability: Are your primary web pages crawlable by search engines, or are you accidentally blocking Googlebot or Bingbot via your robots.txt file? Does the website have an accurate sitemap.xml file in place to help direct crawlers to your primary pages?

Indexed pages: Can your primary pages be found using Google? Doing a site:yoursite.com OR site:yoursite.com/specific-page check in Google can help answer this question. If you notice some are missing, check to make sure a meta robots=noindex tag isn’t excluding pages that should be indexed and found in search results.

Check page titles & meta descriptions: Do your titles and meta descriptions do a good job of summarizing the content of each page? How are their CTRs in search results, according to Google Search Console? Are they written in a way that entices searchers to click your result over the other ranking URLs? Which pages could be improved? Site-wide crawls are essential for discovering on-page and technical SEO opportunities.

Page speed: How does your website perform on mobile devices and in Lighthouse? Which images could be compressed to improve load time?

Content quality: How well does the current content of the website meet the target market’s needs? Is the content 10X better than other ranking websites’ content? If not, what could you do better? Think about things like richer content, multimedia, PDFs, guides, audio content, and more.

Pro tip: Website pruning!

Removing thin, old, low-quality, or rarely visited pages from your site can help improve your website’s perceived quality. Performing a content audit will help you discover these pruning opportunities. Three primary ways to prune pages include:

Delete the page (4XX): Use when a page adds no value (ex: traffic, links) and/or is outdated.

Redirect (3XX): Redirect the URLs of pages you’re pruning when you want to preserve the value they add to your site, such as inbound links to that old URL.

NoIndex: Use this when you want the page to remain on your site but be removed from the index.

Keyword research and competitive website analysis (performing audits on your competitors’ websites) can also provide rich insights on opportunities for your own website.

For example:

Which keywords are competitors ranking on page 1 for, but your website isn’t?

Which keywords is your website ranking on page 1 for that also have a featured snippet? You might be able to provide better content and take over that snippet.

Which websites link to more than one of your competitors, but not to your website?

Discovering website content and performance opportunities will help devise a more data-driven SEO plan of attack! Keep an ongoing list in order to prioritize your tasks effectively.

Prioritizing your SEO fixes

In order to prioritize SEO fixes effectively, it’s essential to first have specific, agreed-upon goals established between you and your client.

While there are a million different ways you could prioritize SEO, we suggest you rank them in terms of importance and urgency. Which fixes could provide the most ROI for a website and help support your agreed-upon goals?

Stephen Covey, author of The 7 Habits of Highly Effective People, developed a handy time management grid that can ease the burden of prioritization:

Source: Stephen Covey, The 7 Habits of Highly Effective People

Putting out small, urgent SEO fires might feel most effective in the short term, but this often leads to neglecting non-urgent important fixes. The not urgent & important items are ultimately what often move the needle for a website’s SEO. Don’t put these off.

SEO planning & execution

“Without strategy, execution is aimless. Without execution, strategy is useless.” - Morris Chang

Much of your success depends on effectively mapping out and scheduling your SEO tasks. You can use free tools like Google Sheets to plan out your SEO execution (we have a free template here), but you can use whatever method works best for you. Some people prefer to schedule out their SEO tasks in their Google Calendar, in a kanban or scrum board, or in a daily planner.

Use what works for you and stick to it.

Measuring your progress along the way via the metrics mentioned above will help you monitor your effectiveness and allow you to pivot your SEO efforts when something isn’t working. Say, for example, you changed a primary page’s title and meta description, only to notice that the CTR for that page decreased. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. Keeping an eye on drops in rankings, CTRs, organic traffic, and conversions can help you manage hiccups like this early, before they become a bigger problem.

Communication is essential for SEO client longevity

Many SEO fixes are implemented without being noticeable to a client (or user). This is why it’s essential to employ good communication skills around your SEO plan, the time frame in which you’re working, and your benchmark metrics, as well as frequent check-ins and reports.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2UeXmrh

[dainiaolivahm]

Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller

It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!

Set yourself up for success.

They say if you can measure something, you can improve it.

In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value.

It also helps you pivot your priorities when something isn’t working.

Start with the end in mind

While it’s common to have multiple goals (both macro and micro), establishing one specific primary end goal is essential.

The only way to know what a website’s primary end goal should be is to have a strong understanding of the website’s goals and/or client needs. Good client questions are not only helpful in strategically directing your efforts, but they also show that you care.

Client question examples:

Can you give us a brief history of your company?

What is the monetary value of a newly qualified lead?

What are your most profitable services/products (in order)?

Keep the following tips in mind while establishing a website’s primary goal, additional goals, and benchmarks:

Goal setting tips

Measurable: If you can’t measure it, you can’t improve it.

Be specific: Don’t let vague industry marketing jargon water down your goals.

Share your goals: Studies have shown that writing down and sharing your goals with others boosts your chances of achieving them.

Measuring

Now that you’ve set your primary goal, evaluate which additional metrics could help support your site in reaching its end goal. Measuring additional (applicable) benchmarks can help you keep a better pulse on current site health and progress.

Engagement metrics

How are people behaving once they reach your site? That’s the question that engagement metrics seek to answer. Some of the most popular metrics for measuring how people engage with your content include:

Conversion rate - The number of conversions (for a single desired action/goal) divided by the number of unique visits. A conversion rate can be applied to anything, from an email signup to a purchase to account creation. Knowing your conversion rate can help you gauge the return on investment (ROI) your website traffic might deliver.

In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. If your objective for a page is a form fill, you can set that up as a goal. When site visitors accomplish the task, you’ll be able to see it in your reports.

Time on page - How long did people spend on your page? If you have a 2,000-word blog post that visitors are only spending an average of 10 seconds on, the chances are slim that this content is being consumed (unless they’re a mega-speed reader). However, if a URL has a low time on page, that’s not necessarily bad either. Consider the intent of the page. For example, it’s normal for “Contact Us” pages to have a low average time on page.

Pages per visit - Was the goal of your page to keep readers engaged and take them to a next step? If so, then pages per visit can be a valuable engagement metric. If the goal of your page is independent of other pages on your site (ex: visitor came, got what they needed, then left), then low pages per visit are okay.

Bounce rate - “Bounced” sessions indicate that a searcher visited the page and left without browsing your site any further. Many people try to lower this metric because they believe it’s tied to website quality, but it actually tells us very little about a user’s experience. We’ve seen cases of bounce rate spiking for redesigned restaurant websites that are doing better than ever. Further investigation discovered that people were simply coming to find business hours, menus, or an address, then bouncing with the intention of visiting the restaurant in person. A better metric to gauge page/site quality is scroll depth.

Scroll depth - This measures how far visitors scroll down individual webpages. Are visitors reaching your important content? If not, test different ways of providing the most important content higher up on your page, such as multimedia, contact forms, and so on. Also consider the quality of your content. Are you omitting needless words? Is it enticing for the visitor to continue down the page? Scroll depth tracking can be set up in your Google Analytics.

Search traffic

Ranking is a valuable SEO metric, but measuring your site’s organic performance can’t stop there. The goal of showing up in search is to be chosen by searchers as the answer to their query. If you’re ranking but not getting any traffic, you have a problem.

But how do you even determine how much traffic your site is getting from search? One of the most precise ways to do this is with Google Analytics.

Using Google Analytics to uncover traffic insights

Google Analytics (GA) is bursting at the seams with data — so much so that it can be overwhelming if you don’t know where to look. This is not an exhaustive list, but rather a general guide to some of the traffic data you can glean from this free tool.

Isolate organic traffic - GA allows you to view traffic to your site by channel. This will mitigate any scares caused by changes to another channel (ex: total traffic dropped because a paid campaign was halted, but organic traffic remained steady).

Traffic to your site over time - GA allows you to view total sessions/users/pageviews to your site over a specified date range, as well as compare two separate ranges.

How many visits a particular page has received - Site Content reports in GA are great for evaluating the performance of a particular page — for example, how many unique visitors it received within a given date range.

Traffic from a specified campaign - You can use UTM (urchin tracking module) codes for better attribution. Designate the source, medium, and campaign, then append the codes to the end of your URLs. When people start clicking on your UTM-code links, that data will start to populate in GA’s “campaigns” report.

Click-through rate (CTR) - Your CTR from search results to a particular page (meaning the percent of people that clicked your page from search results) can provide insights on how well you’ve optimized your page title and meta description. You can find this data in Google Search Console, a free Google tool.

In addition, Google Tag Manager is a free tool that allows you to manage and deploy tracking pixels to your website without having to modify the code. This makes it much easier to track specific triggers or activity on a website.

Additional common SEO metrics

Domain Authority & Page Authority (DA/PA) - Moz’s proprietary authority metrics provide powerful insights at a glance and are best used as benchmarks relative to your competitors’ Domain Authority and Page Authority.

Keyword rankings - A website’s ranking position for desired keywords. This should also include SERP feature data, like featured snippets and People Also Ask boxes that you’re ranking for. Try to avoid vanity metrics, such as rankings for competitive keywords that are desirable but often too vague and don’t convert as well as longer-tail keywords.

Number of backlinks - Total number of links pointing to your website or the number of unique linking root domains (meaning one per unique website, as websites often link out to other websites multiple times). While these are both common link metrics, we encourage you to look more closely at the quality of backlinks and linking root domains your site has.

How to track these metrics

There are lots of different tools available for keeping track of your site’s position in SERPs, site crawl health, SERP features, and link metrics, such as Moz Pro and STAT.

The Moz and STAT APIs (among other tools) can also be pulled into Google Sheets or other customizable dashboard platforms for clients and quick at-a-glance SEO check-ins. This also allows you to provide more refined views of only the metrics you care about.

Dashboard tools like Data Studio, Tableau, and PowerBI can also help to create interactive data visualizations.

Evaluating a site’s health with an SEO website audit

By having an understanding of certain aspects of your website — its current position in search, how searchers are interacting with it, how it’s performing, the quality of its content, its overall structure, and so on — you’ll be able to better uncover SEO opportunities. Leveraging the search engines’ own tools can help surface those opportunities, as well as potential issues:

Google Search Console - If you haven’t already, sign up for a free Google Search Console (GSC) account and verify your website(s). GSC is full of actionable reports you can use to detect website errors, opportunities, and user engagement.

Bing Webmaster Tools - Bing Webmaster Tools has similar functionality to GSC. Among other things, it shows you how your site is performing in Bing and opportunities for improvement.

Lighthouse Audit - Google’s automated tool for measuring a website’s performance, accessibility, progressive web apps, and more. This data improves your understanding of how a website is performing. Gain specific speed and accessibility insights for a website here.

PageSpeed Insights - Provides website performance insights using Lighthouse and Chrome User Experience Report data from real user measurement (RUM) when available.

Structured Data Testing Tool - Validates that a website is using schema markup (structured data) properly.

Mobile-Friendly Test - Evaluates how easily a user can navigate your website on a mobile device.

Web.dev - Surfaces website improvement insights using Lighthouse and provides the ability to track progress over time.

Tools for web devs and SEOs - Google often provides new tools for web developers and SEOs alike, so keep an eye on any new releases here.

While we don’t have room to cover every SEO audit check you should perform in this guide, we do offer an in-depth Technical SEO Site Audit course for more info. When auditing your site, keep the following in mind:

Crawlability: Are your primary web pages crawlable by search engines, or are you accidentally blocking Googlebot or Bingbot via your robots.txt file? Does the website have an accurate sitemap.xml file in place to help direct crawlers to your primary pages?

Indexed pages: Can your primary pages be found using Google? Doing a site:yoursite.com OR site:yoursite.com/specific-page check in Google can help answer this question. If you notice some are missing, check to make sure a meta robots=noindex tag isn’t excluding pages that should be indexed and found in search results.

Check page titles & meta descriptions: Do your titles and meta descriptions do a good job of summarizing the content of each page? How are their CTRs in search results, according to Google Search Console? Are they written in a way that entices searchers to click your result over the other ranking URLs? Which pages could be improved? Site-wide crawls are essential for discovering on-page and technical SEO opportunities.

Page speed: How does your website perform on mobile devices and in Lighthouse? Which images could be compressed to improve load time?

Content quality: How well does the current content of the website meet the target market’s needs? Is the content 10X better than other ranking websites’ content? If not, what could you do better? Think about things like richer content, multimedia, PDFs, guides, audio content, and more.

Pro tip: Website pruning!

Removing thin, old, low-quality, or rarely visited pages from your site can help improve your website’s perceived quality. Performing a content audit will help you discover these pruning opportunities. Three primary ways to prune pages include:

Delete the page (4XX): Use when a page adds no value (ex: traffic, links) and/or is outdated.

Redirect (3XX): Redirect the URLs of pages you’re pruning when you want to preserve the value they add to your site, such as inbound links to that old URL.

NoIndex: Use this when you want the page to remain on your site but be removed from the index.

Keyword research and competitive website analysis (performing audits on your competitors’ websites) can also provide rich insights on opportunities for your own website.

For example:

Which keywords are competitors ranking on page 1 for, but your website isn’t?

Which keywords is your website ranking on page 1 for that also have a featured snippet? You might be able to provide better content and take over that snippet.

Which websites link to more than one of your competitors, but not to your website?

Discovering website content and performance opportunities will help devise a more data-driven SEO plan of attack! Keep an ongoing list in order to prioritize your tasks effectively.

Prioritizing your SEO fixes

In order to prioritize SEO fixes effectively, it’s essential to first have specific, agreed-upon goals established between you and your client.

While there are a million different ways you could prioritize SEO, we suggest you rank them in terms of importance and urgency. Which fixes could provide the most ROI for a website and help support your agreed-upon goals?

Stephen Covey, author of The 7 Habits of Highly Effective People, developed a handy time management grid that can ease the burden of prioritization:

Source: Stephen Covey, The 7 Habits of Highly Effective People

Putting out small, urgent SEO fires might feel most effective in the short term, but this often leads to neglecting non-urgent important fixes. The not urgent & important items are ultimately what often move the needle for a website’s SEO. Don’t put these off.

SEO planning & execution

“Without strategy, execution is aimless. Without execution, strategy is useless.” - Morris Chang

Much of your success depends on effectively mapping out and scheduling your SEO tasks. You can use free tools like Google Sheets to plan out your SEO execution (we have a free template here), but you can use whatever method works best for you. Some people prefer to schedule out their SEO tasks in their Google Calendar, in a kanban or scrum board, or in a daily planner.

Use what works for you and stick to it.

Measuring your progress along the way via the metrics mentioned above will help you monitor your effectiveness and allow you to pivot your SEO efforts when something isn’t working. Say, for example, you changed a primary page’s title and meta description, only to notice that the CTR for that page decreased. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. Keeping an eye on drops in rankings, CTRs, organic traffic, and conversions can help you manage hiccups like this early, before they become a bigger problem.

Communication is essential for SEO client longevity

Many SEO fixes are implemented without being noticeable to a client (or user). This is why it’s essential to employ good communication skills around your SEO plan, the time frame in which you’re working, and your benchmark metrics, as well as frequent check-ins and reports.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2UeXmrh

[conniecogeie]

Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller

It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!

Set yourself up for success.

They say if you can measure something, you can improve it.

In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value.

It also helps you pivot your priorities when something isn’t working.

Start with the end in mind

While it’s common to have multiple goals (both macro and micro), establishing one specific primary end goal is essential.

The only way to know what a website’s primary end goal should be is to have a strong understanding of the website’s goals and/or client needs. Good client questions are not only helpful in strategically directing your efforts, but they also show that you care.

Client question examples:

Can you give us a brief history of your company?

What is the monetary value of a newly qualified lead?

What are your most profitable services/products (in order)?

Keep the following tips in mind while establishing a website’s primary goal, additional goals, and benchmarks:

Goal setting tips

Measurable: If you can’t measure it, you can’t improve it.

Be specific: Don’t let vague industry marketing jargon water down your goals.

Share your goals: Studies have shown that writing down and sharing your goals with others boosts your chances of achieving them.

Measuring

Now that you’ve set your primary goal, evaluate which additional metrics could help support your site in reaching its end goal. Measuring additional (applicable) benchmarks can help you keep a better pulse on current site health and progress.

Engagement metrics

How are people behaving once they reach your site? That’s the question that engagement metrics seek to answer. Some of the most popular metrics for measuring how people engage with your content include:

Conversion rate - The number of conversions (for a single desired action/goal) divided by the number of unique visits. A conversion rate can be applied to anything, from an email signup to a purchase to account creation. Knowing your conversion rate can help you gauge the return on investment (ROI) your website traffic might deliver.

In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. If your objective for a page is a form fill, you can set that up as a goal. When site visitors accomplish the task, you’ll be able to see it in your reports.

Time on page - How long did people spend on your page? If you have a 2,000-word blog post that visitors are only spending an average of 10 seconds on, the chances are slim that this content is being consumed (unless they’re a mega-speed reader). However, if a URL has a low time on page, that’s not necessarily bad either. Consider the intent of the page. For example, it’s normal for “Contact Us” pages to have a low average time on page.

Pages per visit - Was the goal of your page to keep readers engaged and take them to a next step? If so, then pages per visit can be a valuable engagement metric. If the goal of your page is independent of other pages on your site (ex: visitor came, got what they needed, then left), then low pages per visit are okay.

Bounce rate - “Bounced” sessions indicate that a searcher visited the page and left without browsing your site any further. Many people try to lower this metric because they believe it’s tied to website quality, but it actually tells us very little about a user’s experience. We’ve seen cases of bounce rate spiking for redesigned restaurant websites that are doing better than ever. Further investigation discovered that people were simply coming to find business hours, menus, or an address, then bouncing with the intention of visiting the restaurant in person. A better metric to gauge page/site quality is scroll depth.

Scroll depth - This measures how far visitors scroll down individual webpages. Are visitors reaching your important content? If not, test different ways of providing the most important content higher up on your page, such as multimedia, contact forms, and so on. Also consider the quality of your content. Are you omitting needless words? Is it enticing for the visitor to continue down the page? Scroll depth tracking can be set up in your Google Analytics.

Search traffic

Ranking is a valuable SEO metric, but measuring your site’s organic performance can’t stop there. The goal of showing up in search is to be chosen by searchers as the answer to their query. If you’re ranking but not getting any traffic, you have a problem.

But how do you even determine how much traffic your site is getting from search? One of the most precise ways to do this is with Google Analytics.

Using Google Analytics to uncover traffic insights

Google Analytics (GA) is bursting at the seams with data — so much so that it can be overwhelming if you don’t know where to look. This is not an exhaustive list, but rather a general guide to some of the traffic data you can glean from this free tool.

Isolate organic traffic - GA allows you to view traffic to your site by channel. This will mitigate any scares caused by changes to another channel (ex: total traffic dropped because a paid campaign was halted, but organic traffic remained steady).

Traffic to your site over time - GA allows you to view total sessions/users/pageviews to your site over a specified date range, as well as compare two separate ranges.

How many visits a particular page has received - Site Content reports in GA are great for evaluating the performance of a particular page — for example, how many unique visitors it received within a given date range.

Traffic from a specified campaign - You can use UTM (urchin tracking module) codes for better attribution. Designate the source, medium, and campaign, then append the codes to the end of your URLs. When people start clicking on your UTM-code links, that data will start to populate in GA’s “campaigns” report.

Click-through rate (CTR) - Your CTR from search results to a particular page (meaning the percent of people that clicked your page from search results) can provide insights on how well you’ve optimized your page title and meta description. You can find this data in Google Search Console, a free Google tool.

In addition, Google Tag Manager is a free tool that allows you to manage and deploy tracking pixels to your website without having to modify the code. This makes it much easier to track specific triggers or activity on a website.

Additional common SEO metrics

Domain Authority & Page Authority (DA/PA) - Moz’s proprietary authority metrics provide powerful insights at a glance and are best used as benchmarks relative to your competitors’ Domain Authority and Page Authority.

Keyword rankings - A website’s ranking position for desired keywords. This should also include SERP feature data, like featured snippets and People Also Ask boxes that you’re ranking for. Try to avoid vanity metrics, such as rankings for competitive keywords that are desirable but often too vague and don’t convert as well as longer-tail keywords.

Number of backlinks - Total number of links pointing to your website or the number of unique linking root domains (meaning one per unique website, as websites often link out to other websites multiple times). While these are both common link metrics, we encourage you to look more closely at the quality of backlinks and linking root domains your site has.

How to track these metrics

There are lots of different tools available for keeping track of your site’s position in SERPs, site crawl health, SERP features, and link metrics, such as Moz Pro and STAT.

The Moz and STAT APIs (among other tools) can also be pulled into Google Sheets or other customizable dashboard platforms for clients and quick at-a-glance SEO check-ins. This also allows you to provide more refined views of only the metrics you care about.

Dashboard tools like Data Studio, Tableau, and PowerBI can also help to create interactive data visualizations.

Evaluating a site’s health with an SEO website audit

By having an understanding of certain aspects of your website — its current position in search, how searchers are interacting with it, how it’s performing, the quality of its content, its overall structure, and so on — you’ll be able to better uncover SEO opportunities. Leveraging the search engines’ own tools can help surface those opportunities, as well as potential issues:

Google Search Console - If you haven’t already, sign up for a free Google Search Console (GSC) account and verify your website(s). GSC is full of actionable reports you can use to detect website errors, opportunities, and user engagement.

Bing Webmaster Tools - Bing Webmaster Tools has similar functionality to GSC. Among other things, it shows you how your site is performing in Bing and opportunities for improvement.

Lighthouse Audit - Google’s automated tool for measuring a website’s performance, accessibility, progressive web apps, and more. This data improves your understanding of how a website is performing. Gain specific speed and accessibility insights for a website here.

PageSpeed Insights - Provides website performance insights using Lighthouse and Chrome User Experience Report data from real user measurement (RUM) when available.

Structured Data Testing Tool - Validates that a website is using schema markup (structured data) properly.

Mobile-Friendly Test - Evaluates how easily a user can navigate your website on a mobile device.

Web.dev - Surfaces website improvement insights using Lighthouse and provides the ability to track progress over time.

Tools for web devs and SEOs - Google often provides new tools for web developers and SEOs alike, so keep an eye on any new releases here.

While we don’t have room to cover every SEO audit check you should perform in this guide, we do offer an in-depth Technical SEO Site Audit course for more info. When auditing your site, keep the following in mind:

Crawlability: Are your primary web pages crawlable by search engines, or are you accidentally blocking Googlebot or Bingbot via your robots.txt file? Does the website have an accurate sitemap.xml file in place to help direct crawlers to your primary pages?

Indexed pages: Can your primary pages be found using Google? Doing a site:yoursite.com OR site:yoursite.com/specific-page check in Google can help answer this question. If you notice some are missing, check to make sure a meta robots=noindex tag isn’t excluding pages that should be indexed and found in search results.

Check page titles & meta descriptions: Do your titles and meta descriptions do a good job of summarizing the content of each page? How are their CTRs in search results, according to Google Search Console? Are they written in a way that entices searchers to click your result over the other ranking URLs? Which pages could be improved? Site-wide crawls are essential for discovering on-page and technical SEO opportunities.

Page speed: How does your website perform on mobile devices and in Lighthouse? Which images could be compressed to improve load time?

Content quality: How well does the current content of the website meet the target market’s needs? Is the content 10X better than other ranking websites’ content? If not, what could you do better? Think about things like richer content, multimedia, PDFs, guides, audio content, and more.

Pro tip: Website pruning!

Removing thin, old, low-quality, or rarely visited pages from your site can help improve your website’s perceived quality. Performing a content audit will help you discover these pruning opportunities. Three primary ways to prune pages include:

Delete the page (4XX): Use when a page adds no value (ex: traffic, links) and/or is outdated.

Redirect (3XX): Redirect the URLs of pages you’re pruning when you want to preserve the value they add to your site, such as inbound links to that old URL.

NoIndex: Use this when you want the page to remain on your site but be removed from the index.

Keyword research and competitive website analysis (performing audits on your competitors’ websites) can also provide rich insights on opportunities for your own website.

For example:

Which keywords are competitors ranking on page 1 for, but your website isn’t?

Which keywords is your website ranking on page 1 for that also have a featured snippet? You might be able to provide better content and take over that snippet.

Which websites link to more than one of your competitors, but not to your website?

Discovering website content and performance opportunities will help devise a more data-driven SEO plan of attack! Keep an ongoing list in order to prioritize your tasks effectively.

Prioritizing your SEO fixes

In order to prioritize SEO fixes effectively, it’s essential to first have specific, agreed-upon goals established between you and your client.

While there are a million different ways you could prioritize SEO, we suggest you rank them in terms of importance and urgency. Which fixes could provide the most ROI for a website and help support your agreed-upon goals?

Stephen Covey, author of The 7 Habits of Highly Effective People, developed a handy time management grid that can ease the burden of prioritization:

Source: Stephen Covey, The 7 Habits of Highly Effective People

Putting out small, urgent SEO fires might feel most effective in the short term, but this often leads to neglecting non-urgent important fixes. The not urgent & important items are ultimately what often move the needle for a website’s SEO. Don’t put these off.

SEO planning & execution

“Without strategy, execution is aimless. Without execution, strategy is useless.” - Morris Chang

Much of your success depends on effectively mapping out and scheduling your SEO tasks. You can use free tools like Google Sheets to plan out your SEO execution (we have a free template here), but you can use whatever method works best for you. Some people prefer to schedule out their SEO tasks in their Google Calendar, in a kanban or scrum board, or in a daily planner.

Use what works for you and stick to it.

Measuring your progress along the way via the metrics mentioned above will help you monitor your effectiveness and allow you to pivot your SEO efforts when something isn’t working. Say, for example, you changed a primary page’s title and meta description, only to notice that the CTR for that page decreased. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. Keeping an eye on drops in rankings, CTRs, organic traffic, and conversions can help you manage hiccups like this early, before they become a bigger problem.

Communication is essential for SEO client longevity

Many SEO fixes are implemented without being noticeable to a client (or user). This is why it’s essential to employ good communication skills around your SEO plan, the time frame in which you’re working, and your benchmark metrics, as well as frequent check-ins and reports.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2UeXmrh

[mercedessharonwo1]

Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller

It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!

Set yourself up for success.

They say if you can measure something, you can improve it.

In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value.

It also helps you pivot your priorities when something isn’t working.

Start with the end in mind

While it’s common to have multiple goals (both macro and micro), establishing one specific primary end goal is essential.

The only way to know what a website’s primary end goal should be is to have a strong understanding of the website’s goals and/or client needs. Good client questions are not only helpful in strategically directing your efforts, but they also show that you care.

Client question examples:

Can you give us a brief history of your company?

What is the monetary value of a newly qualified lead?

What are your most profitable services/products (in order)?

Keep the following tips in mind while establishing a website’s primary goal, additional goals, and benchmarks:

Goal setting tips

Measurable: If you can’t measure it, you can’t improve it.

Be specific: Don’t let vague industry marketing jargon water down your goals.

Share your goals: Studies have shown that writing down and sharing your goals with others boosts your chances of achieving them.

Measuring

Now that you’ve set your primary goal, evaluate which additional metrics could help support your site in reaching its end goal. Measuring additional (applicable) benchmarks can help you keep a better pulse on current site health and progress.

Engagement metrics

How are people behaving once they reach your site? That’s the question that engagement metrics seek to answer. Some of the most popular metrics for measuring how people engage with your content include:

Conversion rate - The number of conversions (for a single desired action/goal) divided by the number of unique visits. A conversion rate can be applied to anything, from an email signup to a purchase to account creation. Knowing your conversion rate can help you gauge the return on investment (ROI) your website traffic might deliver.

In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. If your objective for a page is a form fill, you can set that up as a goal. When site visitors accomplish the task, you’ll be able to see it in your reports.

Time on page - How long did people spend on your page? If you have a 2,000-word blog post that visitors are only spending an average of 10 seconds on, the chances are slim that this content is being consumed (unless they’re a mega-speed reader). However, if a URL has a low time on page, that’s not necessarily bad either. Consider the intent of the page. For example, it’s normal for “Contact Us” pages to have a low average time on page.

Pages per visit - Was the goal of your page to keep readers engaged and take them to a next step? If so, then pages per visit can be a valuable engagement metric. If the goal of your page is independent of other pages on your site (ex: visitor came, got what they needed, then left), then low pages per visit are okay.

Bounce rate - “Bounced” sessions indicate that a searcher visited the page and left without browsing your site any further. Many people try to lower this metric because they believe it’s tied to website quality, but it actually tells us very little about a user’s experience. We’ve seen cases of bounce rate spiking for redesigned restaurant websites that are doing better than ever. Further investigation discovered that people were simply coming to find business hours, menus, or an address, then bouncing with the intention of visiting the restaurant in person. A better metric to gauge page/site quality is scroll depth.

Scroll depth - This measures how far visitors scroll down individual webpages. Are visitors reaching your important content? If not, test different ways of providing the most important content higher up on your page, such as multimedia, contact forms, and so on. Also consider the quality of your content. Are you omitting needless words? Is it enticing for the visitor to continue down the page? Scroll depth tracking can be set up in your Google Analytics.

Search traffic

Ranking is a valuable SEO metric, but measuring your site’s organic performance can’t stop there. The goal of showing up in search is to be chosen by searchers as the answer to their query. If you’re ranking but not getting any traffic, you have a problem.

But how do you even determine how much traffic your site is getting from search? One of the most precise ways to do this is with Google Analytics.

Using Google Analytics to uncover traffic insights

Google Analytics (GA) is bursting at the seams with data — so much so that it can be overwhelming if you don’t know where to look. This is not an exhaustive list, but rather a general guide to some of the traffic data you can glean from this free tool.

Isolate organic traffic - GA allows you to view traffic to your site by channel. This will mitigate any scares caused by changes to another channel (ex: total traffic dropped because a paid campaign was halted, but organic traffic remained steady).

Traffic to your site over time - GA allows you to view total sessions/users/pageviews to your site over a specified date range, as well as compare two separate ranges.

How many visits a particular page has received - Site Content reports in GA are great for evaluating the performance of a particular page — for example, how many unique visitors it received within a given date range.

Traffic from a specified campaign - You can use UTM (urchin tracking module) codes for better attribution. Designate the source, medium, and campaign, then append the codes to the end of your URLs. When people start clicking on your UTM-code links, that data will start to populate in GA’s “campaigns” report.

Click-through rate (CTR) - Your CTR from search results to a particular page (meaning the percent of people that clicked your page from search results) can provide insights on how well you’ve optimized your page title and meta description. You can find this data in Google Search Console, a free Google tool.

In addition, Google Tag Manager is a free tool that allows you to manage and deploy tracking pixels to your website without having to modify the code. This makes it much easier to track specific triggers or activity on a website.

Additional common SEO metrics

Domain Authority & Page Authority (DA/PA) - Moz’s proprietary authority metrics provide powerful insights at a glance and are best used as benchmarks relative to your competitors’ Domain Authority and Page Authority.

Keyword rankings - A website’s ranking position for desired keywords. This should also include SERP feature data, like featured snippets and People Also Ask boxes that you’re ranking for. Try to avoid vanity metrics, such as rankings for competitive keywords that are desirable but often too vague and don’t convert as well as longer-tail keywords.

Number of backlinks - Total number of links pointing to your website or the number of unique linking root domains (meaning one per unique website, as websites often link out to other websites multiple times). While these are both common link metrics, we encourage you to look more closely at the quality of backlinks and linking root domains your site has.

How to track these metrics

There are lots of different tools available for keeping track of your site’s position in SERPs, site crawl health, SERP features, and link metrics, such as Moz Pro and STAT.

The Moz and STAT APIs (among other tools) can also be pulled into Google Sheets or other customizable dashboard platforms for clients and quick at-a-glance SEO check-ins. This also allows you to provide more refined views of only the metrics you care about.

Dashboard tools like Data Studio, Tableau, and PowerBI can also help to create interactive data visualizations.

Evaluating a site’s health with an SEO website audit

By having an understanding of certain aspects of your website — its current position in search, how searchers are interacting with it, how it’s performing, the quality of its content, its overall structure, and so on — you’ll be able to better uncover SEO opportunities. Leveraging the search engines’ own tools can help surface those opportunities, as well as potential issues:

Google Search Console - If you haven’t already, sign up for a free Google Search Console (GSC) account and verify your website(s). GSC is full of actionable reports you can use to detect website errors, opportunities, and user engagement.

Bing Webmaster Tools - Bing Webmaster Tools has similar functionality to GSC. Among other things, it shows you how your site is performing in Bing and opportunities for improvement.

Lighthouse Audit - Google’s automated tool for measuring a website’s performance, accessibility, progressive web apps, and more. This data improves your understanding of how a website is performing. Gain specific speed and accessibility insights for a website here.

PageSpeed Insights - Provides website performance insights using Lighthouse and Chrome User Experience Report data from real user measurement (RUM) when available.

Structured Data Testing Tool - Validates that a website is using schema markup (structured data) properly.

Mobile-Friendly Test - Evaluates how easily a user can navigate your website on a mobile device.

Web.dev - Surfaces website improvement insights using Lighthouse and provides the ability to track progress over time.

Tools for web devs and SEOs - Google often provides new tools for web developers and SEOs alike, so keep an eye on any new releases here.

While we don’t have room to cover every SEO audit check you should perform in this guide, we do offer an in-depth Technical SEO Site Audit course for more info. When auditing your site, keep the following in mind:

Crawlability: Are your primary web pages crawlable by search engines, or are you accidentally blocking Googlebot or Bingbot via your robots.txt file? Does the website have an accurate sitemap.xml file in place to help direct crawlers to your primary pages?

Indexed pages: Can your primary pages be found using Google? Doing a site:yoursite.com OR site:yoursite.com/specific-page check in Google can help answer this question. If you notice some are missing, check to make sure a meta robots=noindex tag isn’t excluding pages that should be indexed and found in search results.

Check page titles & meta descriptions: Do your titles and meta descriptions do a good job of summarizing the content of each page? How are their CTRs in search results, according to Google Search Console? Are they written in a way that entices searchers to click your result over the other ranking URLs? Which pages could be improved? Site-wide crawls are essential for discovering on-page and technical SEO opportunities.

Page speed: How does your website perform on mobile devices and in Lighthouse? Which images could be compressed to improve load time?

Content quality: How well does the current content of the website meet the target market’s needs? Is the content 10X better than other ranking websites’ content? If not, what could you do better? Think about things like richer content, multimedia, PDFs, guides, audio content, and more.

Pro tip: Website pruning!

Removing thin, old, low-quality, or rarely visited pages from your site can help improve your website’s perceived quality. Performing a content audit will help you discover these pruning opportunities. Three primary ways to prune pages include:

Delete the page (4XX): Use when a page adds no value (ex: traffic, links) and/or is outdated.

Redirect (3XX): Redirect the URLs of pages you’re pruning when you want to preserve the value they add to your site, such as inbound links to that old URL.

NoIndex: Use this when you want the page to remain on your site but be removed from the index.

Keyword research and competitive website analysis (performing audits on your competitors’ websites) can also provide rich insights on opportunities for your own website.

For example:

Which keywords are competitors ranking on page 1 for, but your website isn’t?

Which keywords is your website ranking on page 1 for that also have a featured snippet? You might be able to provide better content and take over that snippet.

Which websites link to more than one of your competitors, but not to your website?

Discovering website content and performance opportunities will help devise a more data-driven SEO plan of attack! Keep an ongoing list in order to prioritize your tasks effectively.

Prioritizing your SEO fixes

In order to prioritize SEO fixes effectively, it’s essential to first have specific, agreed-upon goals established between you and your client.

While there are a million different ways you could prioritize SEO, we suggest you rank them in terms of importance and urgency. Which fixes could provide the most ROI for a website and help support your agreed-upon goals?

Stephen Covey, author of The 7 Habits of Highly Effective People, developed a handy time management grid that can ease the burden of prioritization:

Source: Stephen Covey, The 7 Habits of Highly Effective People

Putting out small, urgent SEO fires might feel most effective in the short term, but this often leads to neglecting non-urgent important fixes. The not urgent & important items are ultimately what often move the needle for a website’s SEO. Don’t put these off.

SEO planning & execution

“Without strategy, execution is aimless. Without execution, strategy is useless.” - Morris Chang

Much of your success depends on effectively mapping out and scheduling your SEO tasks. You can use free tools like Google Sheets to plan out your SEO execution (we have a free template here), but you can use whatever method works best for you. Some people prefer to schedule out their SEO tasks in their Google Calendar, in a kanban or scrum board, or in a daily planner.

Use what works for you and stick to it.

Measuring your progress along the way via the metrics mentioned above will help you monitor your effectiveness and allow you to pivot your SEO efforts when something isn’t working. Say, for example, you changed a primary page’s title and meta description, only to notice that the CTR for that page decreased. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. Keeping an eye on drops in rankings, CTRs, organic traffic, and conversions can help you manage hiccups like this early, before they become a bigger problem.

Communication is essential for SEO client longevity

Many SEO fixes are implemented without being noticeable to a client (or user). This is why it’s essential to employ good communication skills around your SEO plan, the time frame in which you’re working, and your benchmark metrics, as well as frequent check-ins and reports.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2UeXmrh