#profit web site

[4x01]

girls when their own stupidity gives them the quencies (<-consequences)

[rigaudon]

there's literally half a dozen optional dashboard tabs in tumblr labs. in addition to the following/for you/tracked tags ones. And they're all optional. Like c'mon guys. I get that it's on brand for tumblr to push back against any changes @staff make to the site, but we really need to be better about not assuming the worst possible scenario and dogpiling on it until the whole site is in a frenzy over something that isn't even true.

Please, I'm begging you, exercise your critical thinking skills and look into how the site already functions before writing 2k word essays on how staff is 100% For Real Taking away the chronological dashboard.

[wistfulvulpine]

there's something inherently saddening about staff eventually phasing out custom themes to prioritize dashboard view

[the-four-humors]

Saw someone arguing with an actual staff member - who was confirming that, behind the scenes, your definition of what Tumblr 'is' as a user is different from the actual metrics - that Tumblr is "the fandom website" and implied that it always has been.

Which is just............. demonstrably wrong?

There were YEARS where The Bit that everyone committed to on this website was 'hipster blog vs fandom blog'. There have ALWAYS been Normies on Tumblr, and they make up a MUCH bigger part of the userbase than anyone wants to admit, because they're the quiet majority.

They're the ones reposting memes and making moodboards. They're the ones making Taylor Swift a trending tag. They're the ones that people on Twitter wax nostalgic about.

While staff have been more involved with the fandom side of Tumblr lately, fandom blogs have never been the priority.

[dani-r]

I don't want to alarm you guys but I saw an add, a real, normal add for one of those "freemium" mobile games. Here. On Tumblr. A normal, normie add. For a mobile game.

Uncanny. Spooky. Downright scary.

[snurtle]

I think over time my view on other people sharing/reposting fanart (SPECIFICALLY FANART) that I’ve made has changed somewhat. I used to be incredibly protective of it when I was invested in the numbers game (followers, interaction, moar popularity, etc etc), but since I don’t do that so much now, I feel ambivalent towards it all. Like, this is stuff that I made for joy and because I liked the characters. I’m not really profiting off of it (other than in my own happiness), so it doesn’t matter so much if the maximum amount of internet traffic is directed back to me about it.

It’s different for everyone of course. I’m only talking about myself. Nowadays, the only thing I’m a real stickler about is proper attribution, but I don’t give a farting frog shit if someone’s posting it to n-th (to the power of 10,000) social media website that I’ll never make an account on.

[paiecb]

Comment protéger ses données personnelles et sa sécurité ?

Grâce à l'essor du commerce électronique, de plus en plus de consommateurs font leurs achats en ligne. Produits alimentaires, meubles, objets de décoration, literie, vêtements, billets de spectacle ou livres et jeux, se procurer des biens de consommation aujourd'hui passe par quelques clics et la commande arrive à votre porte en quelques jours, parfois même dans les 24 heures.

Il faut savoir cependant que cette facilité n'est pas sans risque pour vos données personnelles. Les cybercriminels, hackers et pirates en tous genres, savent repérer les vulnérabilités de certains sites marchands sur le web pour dérober vos informations bancaires ou les frauder pour réaliser des opérations bancaires à leur profit. PaieCB vous rappelle les consignes de sécurité de base afin d'échapper à ces individus malveillants.

[pokemart-official]

How have you not been taken down by the actual Pokemart? You said that Pokemart supported murder once..

We still do!

Why would I get taken down when I'm the official account? I mean look at my URL

[mcmansionhell]

the motel room, or: on datedness

I.

Often I find myself nostalgic for things that haven't disappeared yet. This feeling is enhanced by the strange conviction that once I stop looking at these things, I will never see them again, that I am living in the last moment of looking. This is sense is strongest for me in the interiors of buildings perhaps because, like items of clothing, they are of a fashionable nature, in other words, more impermanent than they probably should be.

As I get older, to stumble on something truly dated, once a drag, is now a gift. After over a decade of real estate aggregation and the havoc it's wreaked on how we as a society perceive and decorate houses, if you're going to Zillow to search for the dated (which used to be like shooting fish in a barrel), you'll be searching aimlessly, for hours, to increasingly no avail, even with all the filters engaged. (The only way to get around this is locational knowledge of datedness gleaned from the real world.) If you try to find images of the dated elsewhere on the internet, you will find that the search is not intuitive. In this day and age, you cannot simply Google "80s hotel room" anymore, what with the disintegration of the search engine ecosystem and the AI generated nonsense and the algorithmic preference for something popular (the same specific images collected over and over again on social media), recent, and usually a derivative of the original search query (in this case, finding material along the lines of r/nostalgia or the Backrooms.)

To find what one is looking for online, one must game the search engine with filters that only show content predating 2021, or, even better, use existing resources (or those previously discovered) both online and in print. In the physical world of interiors, to find what one is looking for one must also now lurk around obscure places, and often outside the realm of the domestic which is so beholden to and cursed by the churn of fashion and the logic of speculation. Our open world is rapidly closing, while, paradoxically, remaining ostensibly open. It's true, I can open Zillow. I can still search. In the curated, aggregated realm, it is becoming harder and harder to find, and ultimately, to look.

But what if, despite all these changes, datedness was never really searchable? This is a strange symmetry, one could say an obscurity, between interiors and online. It is perhaps unintentional, and it lurks in the places where searching doesn't work, one because no one is searching there, or two, because an aesthetic, for all our cataloguing, curation, aggregation, hoarding, is not inherently indexable and even if it was, there are vasts swaths of the internet and the world that are not categorized via certain - or any - parameters. The internet curator's job is to find them and aggregate them, but it becomes harder and harder to do. They can only be stumbled upon or known in an outside, offline, historical or situational way. If to index, to aggregate, is, or at least was for the last 30 years, to profit (whether monetarily or in likes), then to be dated, in many respects, is the aesthetic manifestation of barely breaking even. Of not starting, preserving, or reinventing but just doing a job.

We see this online as well. While the old-web Geocities look and later Blingee MySpace-era swag have become aestheticized and fetishized, a kind of naive art for a naive time, a great many old websites have not received the same treatment. These are no less naive but they are harder to repackage or commodify because they are simple and boring. They are not "core" enough.

As with interiors, web datedness can be found in part or as a whole. For example, sites like Imgur or Reddit are not in and of themselves dated but they are full of remnants, of 15-year old posts and their "you, sir, have won the internet" vernacular that certainly are. Other websites are dated because they were made a long time ago by and for a clientele that doesn't have a need or the skill to update (we see this often with Web 2.0 e-commerce sites that figured out how to do a basic mobile page and reckoned it was enough). The next language of datedness, like the all-white landlord-special interior, is the default, clean Squarespace restaurant page, a landing space that's the digital equivalent of a flyer, rarely gleaned unless someone needs a menu, has a food allergy or if information about the place is not available immediately from Google Maps. I say this only to maintain that there is a continuity in practices between the on- and off-line world beyond what we would immediately assume, and that we cannot blame everything on algorithms.

But now you may ask, what is, exactly, datedness? Having spent two days in a distinctly dated hotel room, I've decided to sit in utter boredom with the numinous past and try and pin it down.

II.

I am in an obscure place. I am in Saint-Georges, Quebec, Canada, on assignment. I am staying at a specific motel, the Voyageur. By my estimation the hotel was originally built in the late seventies and I'd be shocked if it was older than 1989. The hotel exterior was remodeled sometime in the 2000s with EIFS cladding and beige paint. Above is a picture of my room, which, forgive me, is in the process of being inhabited. American (and to a lesser extent Canadian) hotel rooms are some of the most churned through, renovated spaces in the world, and it's pretty rare, unless you're staying in either very small towns or are forced by economic necessity to stay at real holes in the wall, to find ones from this era. The last real hitter for me was a 90s Day's Inn in the meme-famous Breezewood, PA during the pandemic.

At first my reaction to seeing the room was cautionary. It was the last room in town, and certainly compared to other options, probably not the world's first choice. However, after staying in real, genuine European shitholes covering professional cycling I've become a class-A connoisseur of bad rooms. This one was definitively three stars. A mutter of "okay time to do a quick look through." But upon further inspection (post-bedbug paranoia) I came to the realization that maybe the always-new brainrot I'd been so critical of had seeped a teeny bit into my own subconscious and here I was snubbing my nose at a blessing in disguise. The room is not a bad room, nor is it unclean. It's just old. It's dated. We are sentimental about interiors like this now because they are disappearing, but they are for my parents what 2005 beige-core is for me and what 2010s greige will become for the generation after. When I'm writing about datedness, I'm writing in general using a previous era's examples because datedness, by its very nature, is a transitional status. Its end state is the mixed emotion of seeing things for what they are yet still appreciating them, expressed here.

Datedness is the period between vintage and contemporary. It is the sentiment between quotidian and subpar. It is uncurated and preserved only by way of inertia, not initiative. It gives us a specific feeling we don't necessarily like, one that is deliberately evoked in the media subcultures surrounding so-called "liminal" spaces: the fuguelike feeling of being spatially trapped in a time while our real time is passing. Datedness in the real world is not a curated experience, it is only what was. It is different from nostalgia because it is not deliberately remembered, yearned for or attached to sweetness. Instead, it is somehow annoying. It is like stumbling into the world of adults as a child, but now you're the adult and the child in you is disappointed. (The real child-you forgot a dull hotel room the moment something more interesting came along.) An image of my father puts his car keys on the table, looks around and says, "It'll do." We have an intolerance for datedness because it is the realization of what sufficed. Sufficiency in many ways implies lack.

However, for all its datedness, many, if not all, of the things in this room will never be seen again if the room is renovated. They will become unpurchaseable and extinct. Things like the bizarrely-patterned linoleum tile in the shower, the hose connecting to the specific faucet of the once-luxurious (or at least middling) jacuzzi tub whose jets haven't been exercised since the fall of the Berlin Wall. The wide berth of the tank on the toilet. There is nothing, really, worth saving about these things. Even the most sentimental among us wouldn't dare argue that the items and finishes in this room are particularly important from a design or historical standpoint. Not everything old has a patina. They're too cheaply made to salvage. Plastic tile. Bowed plywood. The image-artifacts of these rooms, gussied up for Booking dot com, will also, inevitably disappear, relegated to the dustheap of web caches and comments that say "it was ok kinda expensive but close to twon (sic)." You wouldn't be able to find them anyway unless you were looking for a room.

One does, of course, recognize a little bit of design in what's here. Signifiers of an era. The wood-veneer of the late 70s giving way to the pastel overtones of the 80s. Perhaps even a slow 90s. The all-in-one vanity floating above the floor, a modernist basement bathroom hallmark. White walls as a sign of cleanliness. Gestures, in the curved lines of the nightstands, towards postmodernity. Metallic lamp bases with wide-brimmed shades, a whisper of glamor. A kind of scalloped aura to the club chairs. The color teal mediated through hundreds if not thousands of shoes. Yellowing plastic, including the strips of "molding" that visually tie floor to wall. These are remnants (or are they intuitions?) of so many movements and micromovements, none of them definite enough to point to the influence of a single designer, hell, even of a single decade, just strands of past-ness accumulated into one thread, which is cheapness. Continuity exists in the materials only because everything was purchased as a set from a wholesale catalog.

In some way a hotel is supposed to be placeless. Anonymous. Everything tries to be that way now, even houses. Perhaps because we don't like the way we spy on ourselves and lease our images out to the world so we crave the specificity of hotel anonymity, of someplace we move through on our way to bigger, better or at least different things. The hotel was designed to be frictionless but because it is in a little town, it sees little use and because it sees little use, there are elements that can last far longer than they were intended and which inadvertently cause friction. (The janky door unlocks with a key. The shower hose keeps coming out of the faucet. It's deeply annoying.)

Lack of wear and lack of funds only keep them that way. Not even the paper goods of the eighties have been exhausted yet. Datedness is not a choice but an inevitability. Because it is not a choice, it is not advertised except in a utilitarian sense. It is kept subtle on the hotel websites, out of shame. Because it does not subscribe to an advertiser's economy of the now, of the curated type rather than the "here is my service" type, it disappears into the folds of the earth and cannot be searched for in the way "design" can. It can only be discovered by accident.

When I look at all of these objects and things, I do so knowing I will never see them again, at least not all here together like this, as a cohesive whole assembled for a specific purpose. I don't think I'll ever have reason to come back to this town or this place, which has given me an unexpected experience of being peevish in my father's time. Whenever I end up in a place like this, where all is as it was, I get the sense that it will take a very long time for others to experience this sensation again with the things my generation has made. The machinations of fashion work rapaciously to make sure that nothing is ever old, not people, not rooms, not items, not furniture, not fabrics, not even design, that old matron who loves to wax poetic about futurity and timelessness. The plastic-veneered particleboard used here is now the bedrock of countless landfills. Eventually it will become the chemical-laced soil upon which we build our condos. It is possible that we are standing now at the very last frontier of our prior datedness. The next one has not yet elided. It's a special place. Spend a night. Take pictures.

If you like this post and want more like it, support McMansion Hell on Patreon for as little as $1/month for access to great bonus content including a discord server, extra posts, and livestreams.

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[renumeraweb]

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Possibilitéée de rejoindre le programme d'affiliation à haute conversions...

[exeggcute]

the great reddit API meltdown of '23, or: this was always bound to happen

there's a lot of press about what's going on with reddit right now (app shutdowns, subreddit blackouts, the CEO continually putting his foot in his mouth), but I haven't seen as much stuff talking about how reddit got into this situation to begin with. so as a certified non-expert and Context Enjoyer I thought it might be helpful to lay things out as I understand them—a high-level view, surveying the whole landscape—in the wonderful world of startups, IPOs, and extremely angry users.

disclaimer that I am not a founder or VC (lmao), have yet to work at a company with a successful IPO, and am not a reddit employee or third-party reddit developer or even a subreddit moderator. I do work at a startup, know my way around an API or two, and have spent twelve regrettable years on reddit itself. which is to say that I make no promises of infallibility, but I hope you'll at least find all this interesting.

profit now or profit later

before you can really get into reddit as reddit, it helps to know a bit about startups (of which reddit is one). and before I launch into that, let me share my Three Types Of Websites framework, which is basically just a mental model about financial incentives that's helped me contextualize some of this stuff.

(1) website/software that does not exist to make money: relatively rare, for a variety of reasons, among them that it costs money to build and maintain a website in the first place. wikipedia is the evergreen example, although even wikipedia's been subject to criticism for how the wikimedia foundation pays out its employees and all that fun nonprofit stuff. what's important here is that even when making money is not the goal, money itself is still a factor, whether it's solicited via donations or it's just one guy paying out of pocket to host a hobby site. but websites in this category do, generally, offer free, no-strings-attached experiences to their users.

(I do want push back against the retrospective nostalgia of "everything on the internet used to be this way" because I don't think that was ever really true—look at AOL, the dotcom boom, the rise of banner ads. I distinctly remember that neopets had multiple corporate sponsors, including a cookie crisp-themed flash game. yahoo bought geocities for $3.6 billion; money's always been trading hands, obvious or not. it's indisputable that the internet is simply different now than it was ten or twenty years ago, and that monetization models themselves have largely changed as well (I have thoughts about this as it relates to web 1.0 vs web 2.0 and their associated costs/scale/etc.), but I think the only time people weren't trying to squeeze the internet for all the dimes it can offer was when the internet was first conceived as a tool for national defense.)

(2) website/software that exists to make money now: the type that requires the least explanation. mostly non-startup apps and services, including any random ecommerce storefront, mobile apps that cost three bucks to download, an MMO with a recurring subscription, or even a news website that runs banner ads and/or offers paid subscriptions. in most (but not all) cases, the "make money now" part is obvious, so these things don't feel free to us as users, even to the extent that they might have watered-down free versions or limited access free trials. no one's shocked when WoW offers another paid expansion packs because WoW's been around for two decades and has explicitly been trying to make money that whole time.

(3) website/software that exists to make money later: this is the fun one, and more common than you'd think. "make money later" is more or less the entire startup business model—I'll get into that in the next section—and is deployed with the expectation that you will make money at some point, but not always by means as obvious as "selling WoW expansions for forty bucks a pop."

companies in this category tend to have two closely entwined characteristics: they prioritize growth above all else, regardless of whether this growth is profitable in any way (now, or sometimes, ever), and they do this by offering users really cool and awesome shit at little to no cost (or, if not for free, then at least at a significant loss to the company).

so from a user perspective, these things either seem free or far cheaper than their competitors. but of course websites and software and apps and [blank]-as-a-service tools cost money to build and maintain, and that money has to come from somewhere, and the people supplying that money, generally, expect to get it back...

just not immediately.

startups, VCs, IPOs, and you

here's the extremely condensed "did NOT go to harvard business school" version of how a startup works:

(1) you have a cool idea.

(2) you convince some venture capitalists (also known as VCs) that your idea is cool. if they see the potential in what you're pitching, they'll give you money in exchange for partial ownership of your company—which means that if/when the company starts trading its stock publicly, these investors will own X numbers of shares that they can sell at any time. in other words, you get free money now (and you'll likely seek multiple "rounds" of investors over the years to sustain your company), but with the explicit expectations that these investors will get their payoff later, assuming you don't crash and burn before that happens.

during this phase, you want to do anything in your power to make your company appealing to investors so you can attract more of them and raise funds as needed. because you are definitely not bringing in the necessary revenue to offset operating costs by yourself.

it's also worth nothing that this is less about projecting the long-term profitability of your company than it's about its perceived profitability—i.e., VCs want to put their money behind a company that other people will also have confidence in, because that's what makes stock valuable, and VCs are in it for stock prices.

(3) there are two non-exclusive win conditions for your startup: you can get acquired, and you can have an IPO (also referred to as "going public"). these are often called "exit scenarios" and they benefit VCs and founders, as well as some employees. it's also possible for a company to get acquired, possibly even more than once, and then later go public.

acquisition: sell the whole damn thing to someone else. there are a million ways this can happen, some better than others, but in many cases this means anyone with ownership of the company (which includes both investors and employees who hold stock options) get their stock bought out by the acquiring company and end up with cash in hand. in varying amounts, of course. sometimes the founders walk away, sometimes the employees get laid off, but not always.

IPO: short for "initial public offering," this is when the company starts trading its stocks publicly, which means anyone who wants to can start buying that company's stock, which really means that VCs (and employees with stock options) can turn that hypothetical money into real money by selling their company stock to interested buyers.

drawing from that, companies don't go for an IPO until they think their stock will actually be worth something (or else what's the point?)—specifically, worth more than the amount of money that investors poured into it. The Powers That Be will speculate about a company's IPO potential way ahead of time, which is where you'll hear stuff about companies who have an estimated IPO evaluation of (to pull a completely random example) $10B. actually I lied, that was not a random example, that was reddit's valuation back in 2021 lol. but a valuation is basically just "how much will people be interested in our stock?"

as such, in the time leading up to an IPO, it's really really important to do everything you can to make your company seem like a good investment (which is how you get stock prices up), usually by making the company's numbers look good. but! if you plan on cashing out, the long-term effects of your decisions aren't top of mind here. remember, the industry lingo is "exit scenario."

if all of this seems like a good short-term strategy for companies and their VCs, but an unsustainable model for anyone who's buying those stocks during the IPO, that's because it often is.

also worth noting that it's possible for a company to be technically unprofitable as a business (meaning their costs outstrip their revenue) and still trade enormously well on the stock market; uber is the perennial example of this. to the people who make money solely off of buying and selling stock, it literally does not matter that the actual rideshare model isn't netting any income—people think the stock is valuable, so it's valuable.

this is also why, for example, elon musk is richer than god: if he were only the CEO of tesla, the money he'd make from selling mediocre cars would be (comparatively, lol) minimal. but he's also one of tesla's angel investors, which means he holds a shitload of tesla stock, and tesla's stock has performed well since their IPO a decade ago (despite recent dips)—even if tesla itself has never been a huge moneymaker, public faith in the company's eventual success has kept them trading at high levels. granted, this also means most of musk's wealth is hypothetical and not liquid; if TSLA dropped to nothing, so would the value of all the stock he holds (and his net work with it).

what's an API, anyway?

to move in an entirely different direction: we can't get into reddit's API debacle without understanding what an API itself is.

an API (short for "application programming interface," not that it really matters) is a series of code instructions that independent developers can use to plug their shit into someone else's shit. like a series of tin cans on strings between two kids' treehouses, but for sending and receiving data.

APIs work by yoinking data directly from a company's servers instead of displaying anything visually to users. so I could use reddit's API to build my own app that takes the day's top r/AITA post and transcribes it into pig latin: my app is a bunch of lines of code, and some of those lines of code fetch data from reddit (and then transcribe that data into pig latin), and then my app displays the content to anyone who wants to see it, not reddit itself. as far as reddit is concerned, no additional human beings laid eyeballs on that r/AITA post, and reddit never had a chance to serve ads alongside the pig-latinized content in my app. (put a pin in this part—it'll be relevant later.)

but at its core, an API is really a type of protocol, which encompasses a broad category of formats and business models and so on. some APIs are completely free to use, like how anyone can build a discord bot (but you still have to host it yourself). some companies offer free APIs to third-party developers can build their own plugins, and then the company and the third-party dev split the profit on those plugins. some APIs have a free tier for hobbyists and a paid tier for big professional projects (like every weather API ever, lol). some APIs are strictly paid services because the API itself is the company's core offering.

reddit's financial foundations

okay thanks for sticking with me. I promise we're almost ready to be almost ready to talk about the current backlash.

reddit has always been a startup's startup from day one: its founders created the site after attending a startup incubator (which is basically a summer camp run by VCs) with the successful goal of creating a financially successful site. backed by that delicious y combinator money, reddit got acquired by conde nast only a year or two after its creation, which netted its founders a couple million each. this was back in like, 2006 by the way. in the time since that acquisition, reddit's gone through a bunch of additional funding rounds, including from big-name investors like a16z, peter thiel (yes, that guy), sam altman (yes, also that guy), sequoia, fidelity, and tencent. crunchbase says that they've raised a total of $1.3B in investor backing.

in all this time, reddit has never been a public company, or, strictly speaking, profitable.

APIs and third-party apps

reddit has offered free API access for basically as long as it's had a public API—remember, as a "make money later" company, their primary goal is growth, which means attracting as many users as possible to the platform. so letting anyone build an app or widget is (or really, was) in line with that goal.

as such, third-party reddit apps have been around forever. by third-party apps, I mean apps that use the reddit API to display actual reddit content in an unofficial wrapper. iirc reddit didn't even have an official mobile app until semi-recently, so many of these third-party mobile apps in particular just sprung up to meet an unmet need, and they've kept a small but dedicated userbase ever since. some people also prefer the user experience of the unofficial apps, especially since they offer extra settings to customize what you're seeing and few to no ads (and any ads these apps do display are to the benefit of the third-party developers, not reddit itself.)

(let me add this preemptively: one solution I've seen proposed to the paid API backlash is that reddit should have third-party developers display reddit's ads in those third-party apps, but this isn't really possible or advisable due to boring adtech reasons I won't inflict on you here. source: just trust me bro)

in addition to mobile apps, there are also third-party tools that don’t replace the Official Reddit Viewing Experience but do offer auxiliary features like being able to mass-delete your post history, tools that make the site more accessible to people who use screen readers, and tools that help moderators of subreddits moderate more easily. not to mention a small army of reddit bots like u/AutoWikibot or u/RemindMebot (and then the bots that tally the number of people who reply to bot comments with “good bot” or “bad bot).

the number of people who use third-party apps is relatively small, but they arguably comprise some of reddit’s most dedicated users, which means that third-party apps are important to the people who keep reddit running and the people who supply reddit with high-quality content.

unpaid moderators and user-generated content

so reddit is sort of two things: reddit is a platform, but it’s also a community.

the platform is all the unsexy (or, if you like python, sexy) stuff under the hood that actually makes the damn thing work. this is what the company spends money building and maintaining and "owns." the community is all the stuff that happens on the platform: posts, people, petty squabbles. so the platform is where the content lives, but ultimately the content is the reason people use reddit—no one’s like “yeah, I spend time on here because the backend framework really impressed me."

and all of this content is supplied by users, which is not unique among social media platforms, but the content is also managed by users, which is. paid employees do not govern subreddits; unpaid volunteers do. and moderation is the only thing that keeps reddit even remotely tolerable—without someone to remove spam, ban annoying users, and (god willing) enforce rules against abuse and hate speech, a subreddit loses its appeal and therefore its users. not dissimilar to the situation we’re seeing play out at twitter, except at twitter it was the loss of paid moderators;  reddit is arguably in a more precarious position because they could lose this unpaid labor at any moment, and as an already-unprofitable company they absolutely cannot afford to implement paid labor as a substitute.

oh yeah? spell "IPO" backwards

so here we are, June 2023, and reddit is licking its lips in anticipation of a long-fabled IPO. which means it’s time to start fluffing themselves up for investors by cutting costs (yay, layoffs!) and seeking new avenues of profit, however small.

this brings us to the current controversy: reddit announced a new API pricing plan that more or less prevents anyone from using it for free.

from reddit's perspective, the ostensible benefits of charging for API access are twofold: first, there's direct profit to be made off of the developers who (may or may not) pay several thousand dollars a month to use it, and second, cutting off unsanctioned third-party mobile apps (possibly) funnels those apps' users back into the official reddit mobile app. and since users on third-party apps reap the benefit of reddit's site architecture (and hosting, and development, and all the other expenses the site itself incurs) without “earning” money for reddit by generating ad impressions, there’s a financial incentive at work here: even if only a small percentage of people use third-party apps, getting them to use the official app instead translates to increased ad revenue, however marginal.

(also worth mentioning that chatGPT and other LLMs were trained via tools that used reddit's API to scrape post and content data, and now that openAI is reaping the profits of that training without giving reddit any kickbacks, reddit probably wants to prevent repeats of this from happening in the future. if you want to train the next LLM, it's gonna cost you.)

of course, these changes only benefit reddit if they actually increase the company’s revenue and perceived value/growth—which is hard to do when your users (who are also the people who supply the content for other users to engage with, who are also the people who moderate your communities and make them fun to participate in) get really fucking pissed and threaten to walk.

pricing shenanigans

under the new API pricing plan, third-party developers are suddenly facing steep costs to maintain the apps and tools they’ve built.

most paid APIs are priced by volume: basically, the more data you send and receive, the more money it costs. so if your third-party app has a lot of users, you’ll have to make more API requests to fetch content for those users, and your app becomes more expensive to maintain. (this isn’t an issue if the tool you’re building also turns a profit, but most third-party reddit apps make little, if any, money.)

which is why, even though third-party apps capture a relatively small portion of reddit’s users, the developer of a popular third-party app called apollo recently learned that it would cost them about $20 million a year to keep the app running. and apollo actually offers some paid features (for extra in-app features independent of what reddit offers), but nowhere near enough to break even on those API costs.

so apollo, any many apps like it, were suddenly unable to keep their doors open under the new API pricing model and announced that they'd be forced to shut down.

backlash, blackout

plenty has been said already about the current subreddit blackouts—in like, official news outlets and everything—so this might be the least interesting section of my whole post lol. the short version is that enough redditors got pissed enough that they collectively decided to take subreddits “offline” in protest, either by making them read-only or making them completely inaccessible. their goal was to send a message, and that message was "if you piss us off and we bail, here's what reddit's gonna be like: a ghost town."

but, you may ask, if third-party apps only captured a small number of users in the first place, how was the backlash strong enough to result in a near-sitewide blackout? well, two reasons:

first and foremost, since moderators in particular are fond of third-party tools, and since moderators wield outsized power (as both the people who keep your site more or less civil, and as the people who can take a subreddit offline if they feel like it), it’s in your best interests to keep them happy. especially since they don’t get paid to do this job in the first place, won’t keep doing it if it gets too hard, and essentially have nothing to lose by stepping down.

then, to a lesser extent, the non-moderator users on third-party apps tend to be Power Users who’ve been on reddit since its inception, and as such likely supply a disproportionate amount of the high-quality content for other users to see (and for ads to be served alongside). if you drive away those users, you’re effectively kneecapping your overall site traffic (which is bad for Growth) and reducing the number/value of any ad impressions you can serve (which is bad for revenue).

also a secret third reason, which is that even people who use the official apps have no stake in a potential IPO, can smell the general unfairness of this whole situation, and would enjoy the schadenfreude of investors getting fucked over. not to mention that reddit’s current CEO has made a complete ass of himself and now everyone hates him and wants to see him suffer personally.

(granted, it seems like reddit may acquiesce slightly and grant free API access to a select set of moderation/accessibility tools, but at this point it comes across as an empty gesture.)

"later" is now "now"

TL;DR: this whole thing is a combination of many factors, specifically reddit being intensely user-driven and self-governed, but also a high-traffic site that costs a lot of money to run (why they willingly decided to start hosting video a few years back is beyond me...), while also being angled as a public stock market offering in the very near future. to some extent I understand why reddit’s CEO doubled down on the changes—he wants to look strong for investors—but he’s also made a fool of himself and cast a shadow of uncertainty onto reddit’s future, not to mention the PR nightmare surrounding all of this. and since arguably the most important thing in an IPO is how much faith people have in your company, I honestly think reddit would’ve fared better if they hadn’t gone nuclear with the API changes in the first place.

that said, I also think it’s a mistake to assume that reddit care (or needs to care) about its users in any meaningful way, or at least not as more than means to an end. if reddit shuts down in three years, but all of the people sitting on stock options right now cashed out at $120/share and escaped unscathed... that’s a success story! you got your money! VCs want to recoup their investment—they don’t care about longevity (at least not after they’re gone), user experience, or even sustained profit. those were never the forces driving them, because these were never the ultimate metrics of their success.

and to be clear: this isn’t unique to reddit. this is how pretty much all startups operate.

I talked about the difference between “make money now” companies and “make money later” companies, and what we’re experiencing is the painful transition from “later” to “now.” as users, this change is almost invisible until it’s already happened—it’s like a rug we didn’t even know existed gets pulled out from under us.

the pre-IPO honeymoon phase is awesome as a user, because companies have no expectation of profit, only growth. if you can rely on VC money to stay afloat, your only concern is building a user base, not squeezing a profit out of them. and to do that, you offer cool shit at a loss: everything’s chocolate and flowers and quarterly reports about the number of signups you’re getting!

...until you reach a critical mass of users, VCs want to cash in, and to prepare for that IPO leadership starts thinking of ways to make the website (appear) profitable and implements a bunch of shit that makes users go “wait, what?”

I also touched on this earlier, but I want to reiterate a bit here: I think the myth of the benign non-monetized internet of yore is exactly that—a myth. what has changed are the specific market factors behind these websites, and their scale, and the means by which they attempt to monetize their services and/or make their services look attractive to investors, and so from a user perspective things feel worse because the specific ways we’re getting squeezed have evolved. maybe they are even worse, at least in the ways that matter. but I’m also increasingly less surprised when this occurs, because making money is and has always been the goal for all of these ventures, regardless of how they try to do so.

[txttletale]

It doesn't matter if "the chicken is already in the nugget", people have a right to mad at Tumblr for selling off their user's data. Their promise to "discourage AI crawlers" make it very clear that their partnership with AI companies is one born out of rentseeking behavior. After how much of a shitshow this site's management has been, especially as of late, they honesty could have won back at least a little bit of goodwill back by making this an opt-in process, and not "opt-out and we'll make the companies paying do a pinkie promise the companies won't take your shit for their own profit" like it is now.

i mean, yes, all websites partnering with AI companies are rentseeking, but the people they're seeking rent from are the AI companies, so like, why should i care. bleed those idiots for all they're worth! what 'selling off their user's data' means here is just putting a price tag on the data that web crawlers have been taking for free for years--there was no protection of your posts or content from AI training data set collection before, the only difference now is that tumblr wants a cut of the midjourney money pile when they take what they were already taking.

& to be quite honest if 'making it more inconvenient for midjourney specifically to use your art for training thir models' would buy any goodwill from you towards the website whose ceo just had a transmisogynistic meltdown then your priorities are absoltuely fucked.

[autolenaphilia]

Why enshittification happens and how to stop it.

The enshittification of the internet and increasingly the software we use to access it is driven by profit. It happens because corporations are machines for making profits from end users, the users and customers are only seen as sources of profits. Their interests are only considered if it can help the bottom line. It's capitalism.

For social media it's users are mainly seen by the companies that run the sites as a way for getting advertisers to pay money that can profit the shareholders. And social media is in a bit of death spiral right now, since they have seldom or never been profitable and investor money is drying up as they realize this.

So the social media companies. are getting more and more desperate for money. That's why they are getting more aggressive with getting you to watch ads or pay for the privilege of not watching ads. It won't work and tumblr and all the other sites will die eventually.

But it's not just social media companies, it's everything tech-related. It gets worse the more monopolistic a tech giant is. Google is abusing its chrome-based near monopoly over the web, nerfing adblockers, trying to drm the web, you name it. And Microsoft is famously a terrible company, spying on Windows users and selling their data. Again, there is so much money being poured into advertising, at least 493 billion globally, the tech giants want a slice of that massive pie. It's all about making profits for shareholders, people be damned.

And the only insurance against this death spiral is not being run by a corporation. If the software is being developed by a non-profit entity, and it's open source, there is no incentive for the developers to fuck over the users for the sake of profits for shareholders, because there aren't any profits, and no shareholders.

Free and Open source software is an important part of why such software development can stay non-corporate. It allows for volunteers to contribute to the code and makes it harder for users to be secretly be fucked over by hidden code.

Mozilla Firefox and Thunderbird are good examples of this. There is a Mozilla corporation, but it exists only for legal reasons and is a wholly-owned subsidiary of the non-profit Mozilla foundation. There are no shareholders. That means the Mozilla corporation is not really a corporation in the sense that Google is, and as an organization has entirely different incentives. If someone tells you that Mozilla is just another corporation, (which people have said in the notes of posts about firefox on this very site) they are spreading misinformation.

That's why Firefox has resisted the enshittification of the internet so well, it's not profit driven. And people who develop useful plugins that deshitify the web like Ublock origin and Xkit are as a rule not profit-driven corporations.

And you can go on with other examples of non-profit software like Libreoffice and VLC media player, both of which you should use.

And you can go further, use Linux as your computer's operating system.. It's the only way to resist the enshitification that the corporate duopoly of Microsoft and Apple has brought to their operating system. The plethora of community-run non-profit Linux distributions like Debian, Mint and Arch are the way to counteract that, and they will stay resistant to the same forces (creating profit for shareholders) that drove Microsoft to create Windows 11.

Of course not all Linux distributions are non-profits. There are corporate created distros like Red Hat's various distros, Canonical's Ubuntu and Suse's Opensuse, and they prove the point I'm making. There has some degree of enshittification going on with those, red hat going closed source and Canonical with the snap store for example. Mint is by now a succesful community-driven response to deshitify Ubuntu by removing snaps for example, and even they have a back-up plan to use Debian as a base in case Canonical makes Ubuntu unuseable.

As for social media, which I started with, I'm going to stay on tumblr for now, but it will definitely die. The closest thing to a community run non-profit replacement I can see is Mastodon, which I'm on as @autolenaphilia@chaosfem.tw.

You don't have to keep using corporate software, and have it inevitably decline because the corporations that develop it cares more about its profits than you as an end user.

The process of enshittification proves that corporations being profit-driven don't mean they will create a better product, and in fact may cause them to do the opposite. And the existence of great free and open source software, created entirely without the motivation of corporate profits, proves that people don't need to profit in order to help their fellow human beings. It kinda makes you question capitalism.

[blubberquark]

Auto-Generated Junk Web Sites

I don't know if you heard the complaints about Google getting worse since 2018, or about Amazon getting worse. Some people think Google got worse at search. I think Google got worse because the web got worse. Amazon got worse because the supply side on Amazon got worse, but ultimately Amazon is to blame for incentivising the sale of more and cheaper products on its platform.

In any case, if you search something on Google, you get a lot of junk, and if you search for a specific product on Amazon, you get a lot of junk, even though the process that led to the junk is very different.

I don't subscribe to the "Dead Internet Theory", the idea that most online content is social media and that most social media is bots. I think Google search has gotten worse because a lot of content from as recently as 2018 got deleted, and a lot of web 1.0 and the blogosphere got deleted, comment sections got deleted, and content in the style of web 1.0 and the blogosphere is no longer produced. Furthermore, many links are now broken because they don't directly link to web pages, but to social media accounts and tweets that used to aggregate links.

I don't think going back to web 1.0 will help discoverability, and it probably won't be as profitable or even monetiseable to maintain a useful web 1.0 page compared to an entertaining but ephemeral YouTube channel. Going back to Web 1.0 means more long-term after-hours labour of love site maintenance, and less social media posting as a career.

Anyway, Google has gotten noticeably worse since GPT-3 and ChatGPT were made available to the general public, and many people blame content farms with language models and image synthesis for this. I am not sure. If Google had started to show users meaningless AI generated content from large content farms, that means Google has finally lost the SEO war, and Google is worse at AI/language models than fly-by-night operations whose whole business model is skimming clicks off Google.

I just don't think that's true. I think the reality is worse.

Real web sites run by real people are getting overrun by AI-generated junk, and human editors can't stop it. Real people whose job it is to generate content are increasingly turning in AI junk at their jobs.

Furthermore, even people who are setting up a web site for a local business or an online presence for their personal brand/CV are using auto-generated text.

I have seen at least two different TV commercials by web hosting and web design companies that promoted this. Are you starting your own business? Do you run a small business? A business needs a web site. With our AI-powered tools, you don't have to worry about the content of your web site. We generate it for you.

There are companies out there today, selling something that's probably a re-labelled ChatGPT or LLaMA plus Stable Diffusion to somebody who is just setting up a bicycle repair shop. All the pictures and written copy on the web presence for that repair shop will be automatically generated.

We would be living in a much better world if there was a small number of large content farms and bot operators poisoning our search results. Instead, we are living in a world where many real people are individually doing their part.

[nightpool]

out of character for me, I wanted to make a bit of a PSA about something that I think most people in the ad industry are talking about, but hasn't really penetrated the public consciousness yet. Here it is:

Use a different email for every site you sign up for

You may or may not have heard about it, but browsers and operating systems are getting rid of tracking capabilities. This includes plans to get rid of third-party cookies and "consent based" access to advertising identifiers on iOS. These changes represent a large increase in privacy for casual internet browsing, but they force advertisers to look for new and sneakier ways to track and target people—in some senses, they are the "starting pistol" for the ad tracking arms race.

The most common and profitable replacement for many sites, including most social media networks, is so-called "first party identifiers"—that is, using the information that you provided to the website when signing up, like your email address or your phone number.

These first party identifiers are then shared with all advertisers, so that e.g. if you view an ad on tumblr.com, and you recently made a reservation on Airbnb with the same email address, or viewed a livestream on twitch, advertisers would have access to a "profile" of you that marked you as someone who might be interested in rentals, or as someone who might be interested in specific videogames, or streamers. This is most common right now with mobile apps, due to Apple's big IDFA push, and because it's easier to get users to sign up for an account and provide their phone number. (And possibly because there seems to be less oversight and publicity around mobile app tracking—it requires a much more specialized skillset and larger time investment to reverse engineer an app than it does to build a browser extension to track trackers). But these exact same tactics, once perfected in the mobile app ecosystem, are probably going to continue to show up on more and more web sites if and when browsers continue to remove advertisers' tracking capabilities for larger and larger numbers of users.

There is also very little visibility into how these datasets are managed. In theory, depending on the companies involved and the datasharing agreements, you might even be able to buy browsing history for a specific (known) email address—and without any of the individual companies involved having sold your data. These data sharing agreements are structured as advertising revenue for targeting, where advertisers will pay more money for ads with this first party data associated with it, but any advertiser who participates in these ad slot auctions gets notified that so-and-so's (hashed) email address viewed such and such a website at this particular time, and they could theoretically use that data for whatever purposes they wish (depending on the contracts they have with the advertising exchanges and data sharing providers in question).

Anyways, this has been on the horizon for a long time now, but it's becoming increasingly important and increasingly common. Use a different email address for every site you sign up for. Don't give people your phone numbers. Ask companies whether they use account data for ad targeting, and make a big stink about it when they do.

[britcision]

I’m pretty sure the people bitching about not giving money to tumblr are the same ones who complain when AO3 or wikipedia ask for donations, so I’m just gonna clarify something

Running a website is not free

Even if they made no changes and did only maintenance, they still need to pay for server costs, expert programmers for when something goes wrong, storage (although frankly storage is cheap as chips these days which is nice)

They need to keep up with the capabilities of new tech like improvements to web browsers, never mind their own apps keeping pace with old and new tech developments

Backwards compatibility (being able to run the updated app on old tech) is a massive problem for apps on a regular basis, because there are people out here using an iPod and refusing to update software

There’s a reason every few years apps like Animal Crossing will issue an update that breaks backwards compatibility and you can only play if your phone is running more recent software

This shit costs money even before you look into the costs of human moderation, which I’m not exactly convinced is a big part of their current budget but fucking should be if we want an actual fix for their issues with unscreened ads and reporting bigots

Ignoring that it’s apparently illegal for companies not to actively chase profits, running Tumblr is expensive

And advertisers know we fucking hate them here

They’re still running ads, which we know because they’re all over the damn place, but half the ads are for Tumblr and its store

Other ad companies know we are not a good market, so they’re not willing to put the money in

Tumblr runs at a $30 million deficit, every year, because hosting a site is expensive

They are trying to take money making ideas from other social medias because they’re not a charity; they need to make enough money to keep the site going

If you want tumblr to keep existing, never mind fixing its many issues that require human people to be paid to do jobs like moderation, they will need money

Crabs cost $3

One crab day a year can fix the deficit and hammer home for Tumblr that:

A) we do want to be here and want the site to keep going

And B) they do not need to do the normal social media money making strategies we all hate

They need a way to make money if you want the hellsite to exist, because we live in a capitalist hellscape and cannot all be AO3

If they think they can make enough to keep running without pulling all the tricks we hate, they have no reason to pull said tricks

But they need money

And a way to make money

And if we can show them we can do that, there is a significantly higher chance they will listen to us, the user base they need money from, than if we don’t

Tumblr isn’t perfect, or anywhere close. They need someone to actually screen the paid ads they put through, they need to take the transphobia, antisemitism, and bigotry seriously

These Are Jobs That Will Cost Money

People Need To Be Fucking Paid For Their Work

Tumblr Is Not Run By Volunteers For Free And Nor Should It Be

Paying People Is Good Actually

So if you wanna get all high and mighty over $3/year, by all means, go spend that hard earned cash elsewhere

Good luck finding a perfect and morally pure business to give it to though

Being a whiny negative asshole isn’t more appealing just because you’ve put yourself on a moral soapbox, it just means the asshole is a little higher up

For all the whining about “all the new updates are terrible this site is unusable”…. It’s one fuck of a lot more usable than it was in 2017, 2018, 2020

And yeah, it’s going back down and most of the newer ones have been fucking annoying and I would also like them to stop

But it got up somehow and that means it could do that again

Hope is more fun than edgy nihilism

August 1st is a good and exciting day to summon a crab army