#providing innovative products

[flutterflowdevs]

Mastering Flutterflow: Tips and Tricks for Aspiring App Developers Why Every App

In today’s fast-paced digital world, app development is more crucial than ever. With millions of apps available, standing out is a challenge for aspiring developers. This is where Flutterflow comes into play. Imagine being able to design and build beautiful applications without the steep learning curve of traditional coding. Whether you’re a seasoned developer or just starting your journey, Flutterflow offers innovative tools that can simplify the entire process. What if you could create mobile apps with minimal effort while maximizing creativity? That’s the magic of using Flutterflow as your go-to platform. It's not just about building an app; it's about mastering an art form that blends functionality with stunning visuals. If you're eager to dive into the world of app development and want to make waves in this vibrant ecosystem, let’s explore how Flutterflow can elevate your skills and help you become a proficient Flutterflow App Developer!

Benefits of Using Flutterflow for App Development

Flutterflow revolutionizes app development with its no-code approach, making it accessible for everyone. You don’t need extensive programming knowledge to create stunning applications. This feature empowers designers and entrepreneurs to bring their ideas to life quickly. The platform’s drag-and-drop interface streamlines the design process. It allows you to visualize your app in real time, reducing the back-and-forth typical of traditional coding methods. You can see changes instantly, enhancing creativity and efficiency. Another key advantage is the built-in integration with Firebase and other services. This means developers can add backend functionality without hassle, saving valuable time during project execution. Collaboration is seamless too. Flutterflow enables team members to work together effortlessly on a single project, ensuring that feedback loops are short and productive. With these benefits combined, it's clear why so many are choosing Flutterflow as their preferred development tool.

Designing Your App with Flutterflow

Designing your app with Flutterflow can be a seamless experience. The platform offers an intuitive drag-and-drop interface that simplifies the design process. You don’t need to be a coding expert to create stunning visuals. Start by exploring pre-built templates tailored for various industries. These templates provide inspiration and save time, allowing you to focus on customization. Utilize the extensive widget library available in Flutterflow. Widgets help you craft unique layouts while ensuring responsiveness across devices. From buttons to complex animations, there’s something for every vision. Pay attention to color schemes and typography; they define your brand's voice within the app. Consistency is key when it comes to user experience—ensure elements align well visually and functionally. Harness real-time collaboration features if you're part of a team. This ensures everyone stays aligned without losing creativity during the design phase.

Adding Functionality with Actions and Interactions

When it comes to enhancing your app’s capabilities, Flutterflow shines with its intuitive approach to adding functionality. The platform allows you to incorporate various actions and interactions seamlessly. Widgets are the building blocks for interactions in Flutterflow. You can easily set up buttons or gestures that trigger specific actions within your app. Whether it's navigating between screens, triggering animations, or launching external links, everything is straightforward. One of the standout features is the ability to add backend functionality without needing extensive coding knowledge. With just a few clicks, you can connect APIs or databases directly through Flutterflow’s interface. This opens up a world of possibilities for data-driven applications. Moreover, integrating third-party services like authentication providers is simple too. Set up user logins or social media sign-ins efficiently and securely using pre-built options available in Flutterflow. Testing these functionalities is equally hassle-free; you can preview changes instantly as you build your app. This iterative process helps refine user experience right from the start. Exploring these actionable elements will undoubtedly elevate your skills as a Flutterflow App Developer while also making your projects more dynamic and engaging for users looking forward to their next favorite application.

For More Information :

Flutterflow Application Development

Develop AI Apps in Flutterflow

Flutterflow Web Development Company

[vamshi11]

Exploring MS Plates: Varieties, Applications, and Their Design Impact with Top Brands from SteelonCall

Diverse Varieties of MS Plates

Mild Steel (MS) plates, celebrated for their robustness and adaptability, come in various types to suit different industrial and construction needs:

Standard MS Plates: These versatile plates are the go-to choice for general applications. Their balanced mix of strength and flexibility makes them ideal for structural supports, machinery parts, and general fabrication tasks.

High Strength Low Alloy (HSLA) Plates: Designed to offer enhanced strength without compromising weldability, HSLA plates are perfect for demanding applications. They are commonly used in heavy machinery, bridges, and other high-stress environments.

Corrosion-Resistant Plates: Coated or treated to withstand environmental wear, these plates are used in areas prone to moisture and chemicals. They are ideal for outdoor installations and marine applications where durability against corrosion is crucial.

Quenched and Tempered Plates: Through specific heat treatments, these plates gain exceptional hardness and impact resistance. They are utilized in heavy-duty machinery and equipment that require superior strength and durability.

Wide-Ranging Applications of MS Plates

The applications of MS plates span a diverse array of sectors, reflecting their integral role in modern industry and construction:

Construction: In construction, MS plates are essential for structural components like beams, columns, and reinforcements. They provide the necessary stability and strength for buildings, bridges, and infrastructure projects.

Manufacturing: The industrial sector relies on MS plates for machinery and equipment fabrication.

Automotive Industry: MS plates are used extensively in automotive production for vehicle bodies and chassis. Their strength and formability are key to producing safe and reliable automotive parts.

Shipbuilding: In the maritime industry, MS plates are fundamental in constructing ship hulls and decks. 

Agricultural Equipment: MS plates are utilized in the production of agricultural machinery. Their toughness and ability to withstand heavy loads make them ideal for farming equipment.

Impact of MS Plates on Design Innovation

MS plates are not only functional but also inspire creative design solutions:

Architectural Innovation: In contemporary architecture, MS plates are often used for their sleek, industrial aesthetic. They feature prominently in building facades, decorative elements, and structural highlights, contributing to modern architectural styles.

Custom Fabrication: The flexibility of MS plates allows for custom designs and fabrications. From bespoke furniture to artistic installations, their ability to be cut, welded, and shaped supports unique and tailored design solutions.

Facade Solutions: For building facades, MS plates can create striking visual effects while providing durability. Various treatments and finishes offer designers flexibility in achieving distinctive and functional exterior designs.

Versatile Design Options: The range of finishes and treatments available for MS plates enables their use in diverse design contexts. This adaptability allows for integration into both interior and exterior designs, meeting varied aesthetic and functional requirements.

Premium MS Plates Available at SteelonCall

At SteelonCall, we offer a selection of high-quality MS plates from renowned brands, ensuring that you receive the best materials for your projects:

Vizag Steel: Renowned for its superior quality and reliable performance, Vizag Steel’s MS plates are ideal for a range of applications, providing both strength and durability.

SAIL: SAIL offers a wide array of MS plates known for their consistent quality and performance, suitable for various industrial and construction needs.

Jindal: Jindal’s MS plates are celebrated for their exceptional strength and resilience, making them a preferred choice for demanding applications in construction and manufacturing.

Conclusion

MS plates are a fundamental component in numerous industrial and construction applications, valued for their strength, versatility, and adaptability. At SteelonCall, we provide top-quality MS plates from leading brands like Vizag Steel, SAIL, and Jindal, complete with test certificates to ensure authenticity and performance. Whether you need MS plates for construction, manufacturing, or innovative design projects, our range of products meets your highest standards.

For the best prices and exceptional service, contact us at 08062212000 or visit our website at steeloncall.com. Discover how our premium MS plates can elevate your projects and meet your needs with excellence.

#MSPlates #SteelPlates #DesignInnovation #ConstructionMaterials #TopSteelBrands #SteelonCall #QualitySteel

[sinoswan-mobilestages]

SINOSWAN-ST130Pro Debuts in Saudi Arabia, Enhancing Outdoor Performances

The SINOSWAN-ST130Pro mobile stage has successfully enhanced the performance quality of several major outdoor events in Saudi Arabia. As a flagship product of SINOSWAN, the ST130Pro is equipped with an advanced hydraulic system and professional sound and lighting configurations, ensuring optimal performance at every event. The stage’s simple design and quick installation offer event organizers great flexibility and efficiency.

Moreover, the ST130Pro's exceptional performance has earned high praise from Saudi customers. Through continuous innovation, SINOSWAN is committed to providing high-quality mobile stage solutions for global markets. Currently, SINOSWAN's products have been exported to the United States, Canada, Australia, New Zealand, Russia, and other countries, becoming a trusted brand in the international market.

Whether for music festivals, roadshows, or other large-scale events, the SINOSWAN-ST130Pro delivers outstanding on-site performance. If you are interested in our products, please feel free to contact us.

[brewscoop]

Check out the latest update on the Seattle craft beer scene! The partnership marks a significant milestone in SHG’s ongoing commitment to supporting the craft beer community in Seattle Dive into how Pike Brewing and Fremont Brewing are joining forces to push the boundaries of quality, innovation, and community. Get ready for a new era of brewing excellence and growth 🍻 #CraftBeerSeattle #PikeBrewing #FremontBrewing

[matteroftrustorg]

[frozenchikenporkbeef]

We have persistently offered premium quality frozen meat products "Frozen Chicken , Frozen Pork and Frozen Beef" We are putting forth an entire scope of Frozen Food items. We are tallied among the main exporters, shippers and dealers of Frozen Meat Products, for example, Halal Frozen Chicken, Chicken Eggs, Frozen Beef, Frozen Pork and that’s just the beginning. We export our items to the USA, UK, Europe, Middle East, Africa , Asia and different nations for its freshness, predominant quality, important nourishment and in addition driving edge innovation. Our offered items are synonymous to unmatched quality and also norms. We are a wholesale food distributing company with a large history of selling fresh and frozen food like frozen chicken, beef, and pork. Since 1994 , We have been a wholesale distributing company of some of the biggest brands of Brazilian goods such fresh and frozen poultry food of brand producers, We focused mainly in Frozen Meats - Beef, Pork, Poultry Products. We have representative offices in Belarus, China and Argentina and we are dealing with over 30 countries worldwide. The company has more than 33 years of working experience within the meat sector. We hold strong relations with Baltic producers. The industry has but one goal, to provide healthy chicken and promote health and happiness around the world. Well not all the chicken that is produced goes out. Brazil's chicken production in 2016 reached an astounding 13.4 million of which 66% stayed home. It was necessary because Brazil is one of the top chicken consumers in the world. The per capita consumption of Brazil is 41.8 Kg which needs to be met.

[industrialdampers00]

Industrial dampers manufacturer in Pune

Pune, a bustling hub of industrial activity in India, is home to numerous manufacturing companies, including Parth Valve & Hoses Pvt. Ltd, a leading high-quality Industrial Dampers manufacturer. With a strong commitment to innovation, quality, and customer satisfaction, Parth Valve is the go-to choice for businesses seeking reliable and efficient solutions for their industrial needs

A Legacy of Excellence

Founded with a vision to deliver top-notch industrial solutions, Parth Valve has grown to become a prominent name in the manufacturing sector. Their extensive experience and expertise have earned them a reputation for producing some of the best Industrial Dampers manufacturer in Pune market. The company’s dedication to maintaining high standards is evident in every product they manufacture.

Industrial Dampers

Cutting-Edge Technology and Innovation

Parth Valve is at the forefront of technological innovation and is also the leading Industrial Dampers manufacturer in Pune. They utilize state-of-the-art machinery and employ advanced manufacturing techniques to ensure their products meet the highest quality standards. By continuously investing in research and development, Parth Valve stays ahead of the curve, delivering innovative solutions that cater to the evolving needs of their clients.

Industrial Dampers

Comprehensive Product Range

Parth Valve, the Industrial Dampers manufacturer in Pune, offers a wide range of Industrial Dampers designed to meet diverse industrial requirements. Their product line-up includes:

Butterfly Dampers: Known for their compact design and efficient operation, butterfly dampers are ideal for applications requiring tight shut-off and precise flow control.

Guillotine Dampers: These dampers are perfect for isolating sections of ductwork or equipment, providing a reliable seal even in high-temperature environments.

Louver Dampers: Designed for precise airflow regulation, louver dampers are used in various industrial applications to control ventilation and exhaust systems.

Multi-Louver Dampers: These dampers offer superior control over airflow, making them suitable for complex ventilation systems in industrial settings.

Quality Assurance

Quality is at the core of Parth Valve’s manufacturing process. Each product undergoes rigorous testing and quality checks to ensure it meets the stringent industry standards. The company is ISO certified, which reflects its commitment to delivering products that are not only reliable but also durable and efficient.

Customer-Centric Approach

Parth Valve’s success can be attributed to their customer-centric approach. They work closely with clients to understand their specific needs and provide customized solutions that best fit their requirements. Their dedicated customer support team ensures that clients receive prompt assistance and support throughout their engagement with the company.

Sustainability and Environmental Responsibility

In addition to their focus on quality and innovation, Parth Valve is committed to sustainability and environmental responsibility. They implement eco-friendly manufacturing practices and strive to minimize their environmental footprint. By doing so, they contribute to a greener future while maintaining their competitive edge in the industry.

Conclusion

Parth Valve & Manufacturing Co. is the best choice for Industrial Dampers manufacturer in Pune. Their unwavering commitment to quality, innovation, and customer satisfaction has earned them a stellar reputation. As industries continue to evolve, Parth Valve is well-equipped to meet the challenges of the future, providing top-tier solutions that drive efficiency and reliability in industrial operations.

For more information on Parth Valve’s products and services, visit their website or contact their customer support team. With Parth Valve, you can be assured of the best in Industrial Dampers technology and unparalleled service.

[sreseo-blog]

MBL Audio

[vivekbsworld]

Driving Efficiency: Fleet Management Software Solutions in Dubai

In the heart of the bustling metropolis of Dubai, where every minute counts and precision is paramount, efficient fleet management is crucial for businesses to stay ahead of the curve. From logistics companies navigating the city's intricate road network to construction firms overseeing a fleet of heavy machinery, the ability to monitor, track, and optimize fleet operations can make all the difference. This is where fleet management software solutions in Dubai come into play, offering innovative tools to streamline processes, enhance productivity, and drive business growth. Let's explore some of the top fleet management software solutions making waves in Dubai's dynamic business landscape.

1. Trinetra

Trinetra is a leading provider of fleet management software solutions, offering a comprehensive suite of tools to help businesses optimize their fleet operations. With features such as real-time tracking, route optimization, and driver behavior monitoring, Trinetra empowers businesses to improve efficiency, reduce costs, and enhance customer satisfaction. Whether it's managing a fleet of delivery vehicles or a construction fleet, Trinetra's customizable solutions cater to a wide range of industries and business needs.

2. Chekhra Business Solutions

Chekhra Business Solutions specializes in fleet management software tailored to the unique requirements of businesses in Dubai and the wider UAE. Their user-friendly platform offers advanced features such as GPS tracking, fuel management, and maintenance scheduling, allowing businesses to gain real-time insights into their fleet operations. With a focus on innovation and customer satisfaction, Chekhra Business Solutions is committed to helping businesses maximize their productivity and profitability.

3. Carmine

Carmine is a cloud-based fleet management software solution designed to meet the needs of businesses of all sizes in Dubai. With features such as vehicle tracking, driver management, and compliance monitoring, Carmine helps businesses streamline their operations and ensure regulatory compliance. Its intuitive interface and customizable reporting tools make it easy for businesses to track their fleet performance and make data-driven decisions to optimize efficiency and reduce costs.

4. Fleet Complete

Fleet Complete is a global leader in fleet management software solutions, with a strong presence in Dubai and the UAE. Their comprehensive platform offers a wide range of features, including GPS tracking, route optimization, and asset management, enabling businesses to maximize the efficiency of their fleet operations. With real-time visibility into vehicle location, status, and performance, Fleet Complete empowers businesses to improve productivity, reduce fuel consumption, and enhance customer service.

5. GPSit

GPSit is a trusted provider of fleet management software solutions, offering cutting-edge technology to businesses across Dubai and the UAE. Their platform provides real-time tracking, route optimization, and driver behavior monitoring, helping businesses optimize their fleet operations and improve overall efficiency. With a focus on reliability, scalability, and customer support, GPSit is committed to helping businesses achieve their fleet management goals and drive success in a competitive marketplace.

Conclusion

In the fast-paced business environment of Dubai, where efficiency and productivity are paramount, the adoption of fleet management software solutions is essential for businesses to stay competitive and thrive. Whether it's optimizing routes, improving fuel efficiency, or ensuring regulatory compliance, these software solutions offer a comprehensive suite of tools to help businesses streamline their operations and drive growth. By harnessing the power of technology and innovation, businesses in Dubai can unlock new opportunities for success and maintain their position as leaders in their respective industries.

[reasonsforhope]

"The Biden Administration last week [early December, 2023] announced it would be seizing patents for drugs and drug manufacturing procedures developed using government money.

A draft of the new law, seen by Reuters, said that the government will consider various factors including whether a medical situation is leading to increased prices of the drug at any given time, or whether only a small section of Americans can afford it.

The new executive order is the first exercise in what is called “march-in-rights” which allows relevant government agencies to redistribute patents if they were generated under government funding. The NIH has long maintained march-in-rights, but previous directors have been unwilling to use them, fearing consequences.

“We’ll make it clear that when drug companies won’t sell taxpayer funded drugs at reasonable prices, we will be prepared to allow other companies to provide those drugs for less,” White House adviser Lael Brainard said on a press call.

But just how much taxpayer money is going toward funding drugs? A research paper from the Insitute for New Economic Thought showed that “NIH funding contributed to research associated with every new drug approved from 2010-2019, totaling $230 billion.”

The authors of the paper continue, writing “NIH funding also produced 22 thousand patents, which provided marketing exclusivity for 27 (8.6%) of the drugs approved [between] 2010-2019.”

How we do drug discovery and production in America has a number of fundamental flaws that have created problems in the health service industry.

It costs billions of dollars and sometimes as many as 5 to 10 years to bring a drug to market in the US, which means that only companies with massive financial muscle can do so with any regularity, and that smaller, more innovative companies can’t compete with these pharma giants.

This also means that if a company can’t recoup that loss, a single failed drug can result in massive disruptions to business. To protect themselves, pharmaceutical companies establish piles of patents on drugs and drug manufacturing procedures. Especially if the drug in question treats a rare or obscure disease, these patents essentially ensure the company has monoselective pricing regimes.

However, if a company can convince the NIH that a particular drug should be considered a public health priority, they can be almost entirely funded by the government, as the research paper showed.

Some market participants, in this case the famous billionaire investor Mark Cuban, have attempted to remedy the issue of drug costs in America by manufacturing generic versions of patented drugs sold for common diseases."

-via Good News Network, December 11, 2023

[mostlysignssomeportents]

Google’s enshittification memos

[Note, 9 October 2023: Google disputes the veracity of this claim, but has declined to provide the exhibits and testimony to support its claims. Read more about this here.]

When I think about how the old, good internet turned into the enshitternet, I imagine a series of small compromises, each seemingly reasonable at the time, each contributing to a cultural norm of making good things worse, and worse, and worse.

Think about Unity President Marc Whitten's nonpology for his company's disastrous rug-pull, in which they declared that everyone who had paid good money to use their tool to make a game would have to keep paying, every time someone downloaded that game:

The most fundamental thing that we’re trying to do is we’re building a sustainable business for Unity. And for us, that means that we do need to have a model that includes some sort of balancing change, including shared success.

https://www.wired.com/story/unity-walks-back-policies-lost-trust/

"Shared success" is code for, "If you use our tool to make money, we should make money too." This is bullshit. It's like saying, "We just want to find a way to share the success of the painters who use our brushes, so every time you sell a painting, we want to tax that sale." Or "Every time you sell a house, the company that made the hammer gets to wet its beak."

And note that they're not talking about shared risk here – no one at Unity is saying, "If you try to make a game with our tools and you lose a million bucks, we're on the hook for ten percent of your losses." This isn't partnership, it's extortion.

How did a company like Unity – which became a market leader by making a tool that understood the needs of game developers and filled them – turn into a protection racket? One bad decision at a time. One rationalization and then another. Slowly, and then all at once.

When I think about this enshittification curve, I often think of Google, a company that had its users' backs for years, which created a genuinely innovative search engine that worked so well it seemed like *magic, a company whose employees often had their pick of jobs, but chose the "don't be evil" gig because that mattered to them.

People make fun of that "don't be evil" motto, but if your key employees took the gig because they didn't want to be evil, and then you ask them to be evil, they might just quit. Hell, they might make a stink on the way out the door, too:

https://theintercept.com/2018/09/13/google-china-search-engine-employee-resigns/

Google is a company whose founders started out by publishing a scientific paper describing their search methodology, in which they said, "Oh, and by the way, ads will inevitably turn your search engine into a pile of shit, so we're gonna stay the fuck away from them":

http://infolab.stanford.edu/pub/papers/google.pdf

Those same founders retained a controlling interest in the company after it went IPO, explaining to investors that they were going to run the business without having their elbows jostled by shortsighted Wall Street assholes, so they could keep it from turning into a pile of shit:

https://abc.xyz/investor/founders-letters/ipo-letter/

And yet, it's turned into a pile of shit. Google search is so bad you might as well ask Jeeves. The company's big plan to fix it? Replace links to webpages with florid paragraphs of chatbot nonsense filled with a supremely confident lies:

https://pluralistic.net/2023/05/14/googles-ai-hype-circle/

How did the company get this bad? In part, this is the "curse of bigness." The company can't grow by attracting new users. When you have 90%+ of the market, there are no new customers to sign up. Hypothetically, they could grow by going into new lines of business, but Google is incapable of making a successful product in-house and also kills most of the products it buys from other, more innovative companies:

https://killedbygoogle.com/

Theoretically, the company could pursue new lines of business in-house, and indeed, the current leaders of companies like Amazon, Microsoft and Apple are all execs who figured out how to get the whole company to do something new, and were elevated to the CEO's office, making each one a billionaire and sealing their place in history.

It is for this very reason that any exec at a large firm who tries to make a business-wide improvement gets immediately and repeatedly knifed by all their colleagues, who correctly reason that if someone else becomes CEO, then they won't become CEO. Machiavelli was an optimist:

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

With no growth from new customers, and no growth from new businesses, "growth" has to come from squeezing workers (say, laying off 12,000 engineers after a stock buyback that would have paid their salaries for the next 27 years), or business customers (say, by colluding with Facebook to rig the ad market with the Jedi Blue conspiracy), or end-users.

Now, in theory, we might never know exactly what led to the enshittification of Google. In theory, all of compromises, debates and plots could be lost to history. But tech is not an oral culture, it's a written one, and techies write everything down and nothing is ever truly deleted.

Time and again, Big Tech tells on itself. Think of FTX's main conspirators all hanging out in a group chat called "Wirefraud." Amazon naming its program targeting weak, small publishers the "Gazelle Project" ("approach these small publishers the way a cheetah would pursue a sickly gazelle”). Amazon documenting the fact that users were unknowingly signing up for Prime and getting pissed; then figuring out how to reduce accidental signups, then deciding not to do it because it liked the money too much. Think of Zuck emailing his CFO in the middle of the night to defend his outsized offer to buy Instagram on the basis that users like Insta better and Facebook couldn't compete with them on quality.

It's like every Big Tech schemer has a folder on their desktop called "Mens Rea" filled with files like "Copy_of_Premeditated_Murder.docx":

https://doctorow.medium.com/big-tech-cant-stop-telling-on-itself-f7f0eb6d215a?sk=351f8a54ab8e02d7340620e5eec5024d

Right now, Google's on trial for its sins against antitrust law. It's a hard case to make. To secure a win, the prosecutors at the DoJ Antitrust Division are going to have to prove what was going on in Google execs' minds when the took the actions that led to the company's dominance. They're going to have to show that the company deliberately undertook to harm its users and customers.

Of course, it helps that Google put it all in writing.

Last week, there was a huge kerfuffile over the DoJ's practice of posting its exhibits from the trial to a website each night. This is a totally normal thing to do – a practice that dates back to the Microsoft antitrust trial. But Google pitched a tantrum over this and said that the docs the DoJ were posting would be turned into "clickbait." Which is another way of saying, "the public would find these documents very interesting, and they would be damning to us and our case":

https://www.bigtechontrial.com/p/secrecy-is-systemic

After initially deferring to Google, Judge Amit Mehta finally gave the Justice Department the greenlight to post the document. It's up. It's wild:

https://www.justice.gov/d9/2023-09/416692.pdf

The document is described as "notes for a course on communication" that Google VP for Finance Michael Roszak prepared. Roszak says he can't remember whether he ever gave the presentation, but insists that the remit for the course required him to tell students "things I didn't believe," and that's why the document is "full of hyperbole and exaggeration."

OK.

But here's what the document says: "search advertising is one of the world's greatest business models ever created…illicit businesses (cigarettes or drugs) could rival these economics…[W]e can mostly ignore the demand side…(users and queries) and only focus on the supply side of advertisers, ad formats and sales."

It goes on to say that this might be changing, and proposes a way to balance the interests of the search and ads teams, which are at odds, with search worrying that ads are pushing them to produce "unnatural search experiences to chase revenue."

"Unnatural search experiences to chase revenue" is a thinly veiled euphemism for the prophetic warnings in that 1998 Pagerank paper: "The goals of the advertising business model do not always correspond to providing quality search to users." Or, more plainly, "ads will turn our search engine into a pile of shit."

And, as Roszak writes, Google is "able to ignore one of the fundamental laws of economics…supply and demand." That is, the company has become so dominant and cemented its position so thoroughly as the default search engine across every platforms and system that even if it makes its search terrible to goose revenues, users won't leave. As Lily Tomlin put it on SNL: "We don't have to care, we're the phone company."

In the enshittification cycle, companies first lure in users with surpluses – like providing the best search results rather than the most profitable ones – with an eye to locking them in. In Google's case, that lock-in has multiple facets, but the big one is spending billions of dollars – enough to buy a whole Twitter, every single year – to be the default search everywhere.

Google doesn't buy its way to dominance because it has the very best search results and it wants to shield you from inferior competitors. The economically rational case for buying default position is that preventing competition is more profitable than succeeding by outperforming competitors. The best reason to buy the default everywhere is that it lets you lower quality without losing business. You can "ignore the demand side, and only focus on advertisers."

For a lot of people, the analysis stops here. "If you're not paying for the product, you're the product." Google locks in users and sells them to advertisers, who are their co-conspirators in a scheme to screw the rest of us.

But that's not right. For one thing, paying for a product doesn't mean you won't be the product. Apple charges a thousand bucks for an iPhone and then nonconsensually spies on every iOS user in order to target ads to them (and lies about it):

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

John Deere charges six figures for its tractors, then runs a grift that blocks farmers from fixing their own machines, and then uses their control over repair to silence farmers who complain about it:

https://pluralistic.net/2022/05/31/dealers-choice/#be-a-shame-if-something-were-to-happen-to-it

Fair treatment from a corporation isn't a loyalty program that you earn by through sufficient spending. Companies that can sell you out, will sell you out, and then cry victim, insisting that they were only doing their fiduciary duty for their sacred shareholders. Companies are disciplined by fear of competition, regulation or – in the case of tech platforms – customers seizing the means of computation and installing ad-blockers, alternative clients, multiprotocol readers, etc:

https://doctorow.medium.com/an-audacious-plan-to-halt-the-internets-enshittification-and-throw-it-into-reverse-3cc01e7e4604?sk=85b3f5f7d051804521c3411711f0b554

Which is where the next stage of enshittification comes in: when the platform withdraws the surplus it had allocated to lure in – and then lock in – business customers (like advertisers) and reallocate it to the platform's shareholders.

For Google, there are several rackets that let it screw over advertisers as well as searchers (the advertisers are paying for the product, and they're also the product). Some of those rackets are well-known, like Jedi Blue, the market-rigging conspiracy that Google and Facebook colluded on:

https://en.wikipedia.org/wiki/Jedi_Blue

But thanks to the antitrust trial, we're learning about more of these. Megan Gray – ex-FTC, ex-DuckDuckGo – was in the courtroom last week when evidence was presented on Google execs' panic over a decline in "ad generating searches" and the sleazy gimmick they came up with to address it: manipulating the "semantic matching" on user queries:

https://www.wired.com/story/google-antitrust-lawsuit-search-results/

When you send a query to Google, it expands that query with terms that are similar – for example, if you search on "Weds" it might also search for "Wednesday." In the slides shown in the Google trial, we learned about another kind of semantic matching that Google performed, this one intended to turn your search results into "a twisted shopping mall you can’t escape."

Here's how that worked: when you ran a query like "children's clothing," Google secretly appended the brand name of a kids' clothing manufacturer to the query. This, in turn, triggered a ton of ads – because rival brands will have bought ads against their competitors' name (like Pepsi buying ads that are shown over queries for Coke).

Here we see surpluses being taken away from both end-users and business customers – that is, searchers and advertisers. For searchers, it doesn't matter how much you refine your query, you're still going to get crummy search results because there's an unkillable, hidden search term stuck to your query, like a piece of shit that Google keeps sticking to the sole of your shoe.

But for advertisers, this is also a scam. They're paying to be matched to users who search on a brand name, and you didn't search on that brand name. It's especially bad for the company whose name has been appended to your search, because Google has a protection racket where the company that matches your search has to pay extra in order to show up overtop of rivals who are worse matches. Both the matching company and those rivals have given Google a credit-card that Google gets to bill every time a user searches on the company's name, and Google is just running fraudulent charges through those cards.

And, of course, Google put this in writing. I mean, of course they did. As we learned from the documentary The Incredibles, supervillains can't stop themselves from monologuing, and in big, sprawling monopolists, these monologues have to transmitted electronically – and often indelibly – to far-flung co-cabalists.

As Gray points out, this is an incredibly blunt enshittification technique: "it hadn’t even occurred to me that Google just flat out deletes queries and replaces them with ones that monetize better." We don't know how long Google did this for or how frequently this bait-and-switch was deployed.

But if this is a blunt way of Google smashing its fist down on the scales that balance search quality against ad revenues, there's plenty of subtler ways the company could sneak a thumb on there. A Google exec at the trial rhapsodized about his company's "contract with the user" to deliver an "honest results policy," but given how bad Google search is these days, we're left to either believe he's lying or that Google sucks at search.

The paper trail offers a tantalizing look at how a company went from doing something that was so good it felt like a magic trick to being "able to ignore one of the fundamental laws of economics…supply and demand," able to "ignore the demand side…(users and queries) and only focus on the supply side of advertisers."

What's more, this is a system where everyone loses (except for Google): this isn't a grift run by Google and advertisers on users – it's a grift Google runs on everyone.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/10/03/not-feeling-lucky/#fundamental-laws-of-economics

My next novel is The Lost Cause, a hopeful novel of the climate emergency. Amazon won't sell the audiobook, so I made my own and I'm pre-selling it on Kickstarter!

[mstase]

☾ you find happiness when you are..

moon in the houses

MOON IN THE 1ST HOUSE: you find the most joy in being able to freely convey your emotions, forming connections with others, nurturing those around you, recharging in solitude, making independent choices, and trusting your instincts.

MOON IN THE 2ND HOUSE: you experience happiness when you achieve financial stability, can provide for yourself and loved ones, feel secure and worthy, possess numerous assets and possessions, maintain control, and are surrounded by comfort and familiar things.

MOON IN THE 3RD HOUSE: you experience the most joy when expressing your feelings through writing or speech, having someone to talk to, engaging in conversations with siblings and friends, participating in meaningful discussions, reading, learning new knowledge, and feeling stimulated.

MOON IN THE 4TH HOUSE: you find happiness in emotional security, having a safe haven, feeling protected, receiving comfort and nurturing, earning praise from your family, fostering positive relations within your family, and feeling a sense of belonging and acceptance.

MOON IN THE 5TH HOUSE: you experience the greatest joy when expressing your childlike nature, being surrounded by fun people, engaging in creative hobbies, enjoying freedom from responsibilities, expressing yourself dramatically, and feeling recognized and accepted.

MOON IN THE 6TH HOUSE: you find the most joy when you’re productive, sticking to a stable daily routine, offering help to others, accomplishing tasks, receiving recognition for your efforts, maintaining a healthy body, solving problems, and keeping your home well-organized and tidy.

MOON IN THE 7TH HOUSE: you find happiness in companionship, cultivating deep emotional connections, maintaining balanced and fair relationships, mutual understanding, empathizing with others, feeling nurtured, feeling accepted, and having a reliable person to lean on.

MOON IN THE 8TH HOUSE: you find the most joy when you can trust and feel trusted, express intimate emotions, be vulnerable, feel a sense of safety, have secure financial matters, discover secrets, know what motivates people, and establish deep connections with others.

MOON IN THE 9TH HOUSE: you find happiness in mental stimulation, embracing change and variety, experiencing freedom of thought, exploring different places, expanding your knowledge, seeking wisdom, trying new things, embarking on adventures, daydreaming, and learning about diverse cultures and foreign subjects.

MOON IN THE 10TH HOUSE: you find joy in receiving recognition for your career, maintaining a positive reputation, gaining approval from the public, witnessing progress, pursuing a career that resonates with your emotional needs, feeling validated, earning trust, and emotionally connecting with others.

MOON IN THE 11TH HOUSE: you find happiness in forming friendships, establishing connections with like-minded individuals, embracing individuality, feeling involved in a group or community, sharing innovative ideas, helping others, bringing people together, and nurturing harmony within your social circles.

MOON IN THE 12TH HOUSE: you find the most joy in solitude, connecting with your inner self, valuing privacy, residing in a peaceful environment, engaging in artistic pursuits, escaping into imaginative realms, daydreaming, and exploring the hidden things in life.

[astrocafecoffee]

💫Your future spouse's career based on your Juno persona chart 💫

✨ For entertainment purposes only. Enjoy.✨

🌜what to check?

- just check your Industria (389) asteroid in your Juno persona chart.Find out in which house it falls in!!

Why this asteroid?

- Juno persona chart tells about your future spouse and Industria(389) asteroid is a long term career related asteroid. So this asteroid in your juno persona chart can give a insight about your future spouse's career.

🌜SOME SHORT TERMS I USED HERE :

- FS = FUTURE SPOUSE

-JPC = JUNO PERSONA CHART

Leshh go!

🌆 Industria in 1st house of JPC : 1st house represent one's identity, personality and how they present themselves to the world.This asteroid in 1st house suggests that their career may be tied to their personal identity and innovative spirit. Now some possible career of your fs-

*Entrepreneurial scientist - they may excel in entrepreneurial pursuits within the scientific community. They may innovate new technologies, products that have a significant impact in their field.

* Industry leader - they maybe known for their innovative idea and proactive attitude to their work. They can easily be a leader of their respective industry.

* visionary consultant - they may excel in their field as a respectful advisor, who offers solutions to businesses or individuals seeking guidance.

* Creative director- career in creative leadership such as creative director in advising, film, fashion, or design.

* makeup artist

* Model

* engeneering

* design/ work in media.

🌆 Industria in 2nd house of JPC : Their career may be closely related to their values resources, managing or utilising assets and their sense of stability. Some possible career of your fs -

* wealth management specialist - they helps individuals or organizations maximize their financial resources and investments through innovative and strategic approach.

* Creative Financial analyst - specialised in creative or innovative analysis methods.

* Financial innovator- innovates new financial products, services or strategies.

* asset manager

* Entrepreneurial investor

* can sing well

* accountant

🌆 Industria in 3rd house of JPC : 3rd house represents one's communication style, mental persuits, and interaction within immediate environment. When this asteroid in your 3rd house this can indicate that your fs may excel in the career of innovative communication methods or technologies. Some possible career of your fs -

* They may into journalism, media, broadcasting, or public relations where someone uses their creative ideas.

* technology writer/ blogger: their career path may involve writing / blogging about technologies or industry trends or sharing their ideas with wide audience.

* Workshop/ educational outreach programs.

* small business owner

* excel in troubleshooting skills, problem solving abilities, explaining complex concepts in simple terms.

🌆 Industria in 4th house of JPC : their career tied to their home , family roots, and emotional well-being.some possible career of your fs -

* career in real estate - specialize in designing sustainable, eco friendly, or technologically advanced buildings.

* e- commerce, consulting, freelance work.

* Family councillor or therapist - they may help individuals and families navigate challenges, fostering harmony and growth within te hone environment.

* interior designer

* Home renovation specialist

* Family owned business owner.

* childcare provider

🌆 Industria in 5th house of JPC : 5th house is associated with creativity,joy, children and hobbies. It governs one's individual approach to work, self expression and personal fulfillment. So your fs career strongly related to this area of life. Possible careers -

* creative artist/ entertainer - Excels in creative profession like music , theater , film, writing etc.

* event planer- organizing wedding, festivals or social gathering.

* teacher/ coach - inspiring or guiding others in academic subject/ sports.

* youth councillor - natural affinity to work with young people and helping them to discover their talents.

* atrs nd crafts business owner.

* fitness instructor

* dance teacher

* entertainment industry professional.

🌆 Industria in 6th house of JPC : 6th house is associated with employment, daily task, health and service to others. So possible career of your fs -

* health care professionals - career related to healthcare, nursing, doctor, medicine, and pharmacy.

* nutritionist/ dietician - helping others to improve their dietary habits , manage health condition.

* fitness trainer/ coach - motivates others to adopt healthy lifestyle.

* administrative professional - may indicate talent for efficiency, attention to detail, making career in administrative or office management appealing.

* environmental scientist

* social worker

* reasearch assistant

🌆 Industria in 7th house of JPC : 7th house is related to marriage, buisness partnership, legal matters, and one-on-one interactions. Possible career domains of your fs-

*legal professional - career related as mediators, legal consultant, specialization in areas such as contrat law , family law or dispute resolution.

* business consultant - expertise in the area of strategy, negotiation, and partnership development.

* marriage and family therapist - helping couples navigate challenges, improve communication and strengthen their bonds through therapy or councilling sessions.

* international business manager

* foreign affair specialist

* event coordinator

*public relation specialist

* human resources manager

🌆 Industria in 8th house of JPC : 8th house is associated with themes such as mysteries, psychology, healing, emotional connection. So possible careers of your fs -

* psychologist/ psychotherapist - your fs may excel in trauma therapy, helping others to navigate profound emotional experiences , uncover hidden truth.

* forensic investigator/ crime analyst- they may be focused on uncovering hidden truths and solving mysteries.

*massage therapist - specialize in modalities such as deep tissue massage, craniosacral therapy or helping clients release emotional/ physical tension through healing.

* reasearch scientist - may excel in fields such as psychology, quantum physics, or consciousness studies.

* occultist - astrologer, tarot reader, or spiritual councillors.

* healer/ energy worker

* heal others through their respective fields. Can be. Singer too .

🌆 Industria in 9th house of JPC: 9th house is associated with themes such as higher learning, expansion of horizons , seeking truth, broadening one's perspective through travel/ exploration. Possible careers of your fs -

* international relations specialist - involve promoting international cooperation, resolving conflicts, forming mutual understanding between nations and cultures.

* spiritual teacher/ guru- your fs may pursue careers as spiritual teachers, gurus, mentors, guiding others on their spiritual journey.

* tour guide

* philosopher

* religious leader - may pursue careers as priests, ministers, guiding and supporting communities in matters of faith and spiritual growth.

* global NGO worker

* foreign language teacher

🌆 Industria in 10th house of JPC: 10th house is associated with themes such as career aspirations, social status, reputation, and professional achievements. This asteroid influences the individual's approach to career, public image, authority, ambition. So possible careers of your fs -

* media personality/ influencer - television hosts , journalist, bloggers, social media influencer , reaching a wide audience.

* creative director/ artist - artist, designer, performers.

* CEO

* startup founder, business owner, or self employed professionals.

* legal professional/ lawyer

* educational administrator

🌆 Industria in 11th house of JPC: when your industria asteroid in this house your fs may excel in the career of social network, group affiliation, humanitarian causes, collaboration etc. So possible careers of your fs -

* social entrepreneur - creates innovative solutions to adress social challenges.

* Tech entrepreneur, start-up founder.

* content creator - social media influencers, bloggers, using their platforms to inspire/ educate peoples.

* environment activist

* advocate

* community organizer

* designing educational platforms , or promoting digital literacy.

🌆 Industria in 12th house of JPC: 12th house is often associated with hidden strengths, spirituality, and working behind the scenes. So possible careers of your fs -

* they might work in reserch and development, data analysis or logistical planning behind the scenes.

* astro- spiritual researcher

* music industry

* astrologer

*song writer.

* mystical or spiritual advisor.

* environmental conservationist.

⚡ Note : these are only some possibilities of careers of your fs. And guys check the degrees to , it's like cheery on top 💌

🌜Don't forget to check my other observations too 👀

That's it guys , see you soon 💝

- piko 💖

[mrfurnitureae]

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[supremeat]

PANELLO - GOLD

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