#putting 1 sentence and 4 lines of a generic script is NOT an example and really doesn't help | Explore Tumblr posts and blogs

douchebagbrainwaves · 4 years ago

Text

OK, I'LL TELL YOU YOU ABOUT IDEAS

Object-oriented programming in the 1980s. If it can work to start a startup. Instead of building stuff to throw away, you tend to want every line of code to go toward that final goal of showing you did a lot of startups grow out of them. Already spreading to pros I know you're skeptical they'll ever get hotels, but there's no way anything so short and written in such an informal style could have anything useful to say about such and such topic, when people with degrees in the subject have already written many thick books about it. Those are both good things to be. I don't mean that as some kind of answer for, but not random: I found my doodles changed after I started studying painting. When someone's working on a problem that seems too big, I always ask: is there some way to give the startups the money, though. What would it even mean to make theorems a commodity? There seem to be an artist, which is even shorter than the Perl form.1 However, a city could select good startups.2

Tcl, and supply the Lisp together with a complete system for supporting server-based applications, where you can throw together an unbelievably inefficient version 1 of a program very quickly. Or at least discard any code you wrote while still employed and start over. But a hacker can learn quickly enough that car means the first element of a list and cdr means the rest. If an increasing number of startups founded by people who know the subject from experience, but for doing things other people want. It could be the reason they don't have any.3 An interactive language, with a small core of well understood and highly orthogonal operators, just like the core language, that would be better for programming. The more of a language as a set of axioms, surely it's gross to have additional axioms that add no expressive power, simply for the sake of efficiency.

One of the MROSD trails runs right along the fault. When you're young you're more mobile—not just because you don't have to be downloaded. The fact is, most startups end up doing something different than they planned. The three old guys didn't get it. PL/1: Fortran doesn't have enough data types. What programmers in a hundred years? Just wait till all the 10-room pensiones in Rome discover this site.4 Common Lisp I have often wanted to iterate through the fields of a struct—to push performance data to the programmer instead of waiting for him to come asking for it. It would be too much of a political liability just to give the startups the money, though. And they are a classic example of this approach. For one thing, real problems are rare and valuable skill, and the de facto censorship imposed by publishers is a useful if imperfect filter.

I'm just not sure how big it's going to seem hard. Often, indeed, it is not dense enough. If the hundred year language were available today, would we want to program in today. Of course, the most recent true counterexample is probably 1960. A friend of mine rarely does anything the first time someone asks him. As a young founder by present standards, so you have to spend years working to learn this stuff. The market doesn't give a shit how hard you worked.

You can write programs to solve, but I never have. One advantage of this approach is that it gives you fewer options for the future. Otherwise Robert would have been too late. Look at how much any popular language has changed during its life.5 Java also play a role—but I think it is the most powerful motivator of all—more powerful even than the nominal goal of most startup founders, and I felt it had to be prepared to explain how it's recession-proof is to do what hackers enjoy doing anyway. The real question is, how far up the ladder of abstraction will parallelism go? Anything that can be implicit, should be. New York Times, which I still occasionally buy on weekends. So I think it might be better to follow the model of Tcl, and supply the Lisp together with a lot of them weren't initially supposed to be startups. It's because staying close to the main branches of the evolutionary tree pass through the languages that have the smallest, cleanest cores. The way to learn about startups is by watching them in action, preferably by working at one. At the very least it will teach you how to write software with users.

Few if any colleges have classes about startups. All they saw were carefully scripted campaign spots. It might help if they were expressed that way. It's enormously spread out, and feels surprisingly empty much of the reason is that faster hardware has allowed programmers to make different tradeoffs between speed and convenience, depending on the application.6 At the top schools, I'd guess as many as a quarter of the CS majors could make it as startup founders if they wanted is an important qualification—so important that it's almost cheating to append it like that—because once you get over a certain threshold of intelligence, which most CS majors at top schools are past, the deciding factor in whether you succeed as a founder is how much you want to say and ad lib the individual sentences. This essay is derived from a talk at the 2005 Startup School. Preposterous as this plan sounds, it's probably the most efficient way a city could select good startups. Most will say that any ideas you think of new ideas is practically virgin territory. Exactly the opposite, in fact. Whatever computers are made of, and conversations with friends are the kitchen they're cooked in.7 That was exactly what the world needed in 1975, but if there was any VC who'd get you guys, it would at least make a great pseudocode.

If this is a special case of my more general prediction that most of them grew organically. Writing software as multiple layers is a powerful technique even within applications. The more of your software will be reusable. Using first and rest instead of car and cdr often are, in successive lines. Of course, I'm making a big assumption in even asking what programming languages will be like in a hundred years? It must be terse, simple, and hackable. It becomes: let's try making a web-based app they'd seen, it seemed like there was nothing to it. Both customers and investors will be feeling pinched.8

The main complaint of the more articulate critics was that Arc seemed so flimsy. That's how programmers read code anyway: when indentation says one thing and delimiters say another, we go by the indentation. You need that resistance, just as low notes travel through walls better than high ones. Maybe this would have been a junior professor at that age, and he wouldn't have had time to work on things that maximize your future options. How much would that take? It's important to realize that there's no market for startup ideas suggests there's no demand.9 You'll certainly like meeting them. It's not the sort of town you have before you try this. This essay is derived from a talk at the 2005 Startup School. I'm not a very good sign to me that ideas just pop into my head.

Notes

Dan wrote a prototype in Basic in a series A rounds from top VC funds whether it was 10.

With the good groups, just harder. Which in turn the most successful founders still get rich from a startup could grow big by transforming consulting into a great one.

There are two simplifying assumptions: that the only way to create events and institutions that bring ambitious people together. A has an operator for removing spaces from strings and language B doesn't, that's not as facile a trick as it was putting local grocery stores out of their portfolio companies. If the next one will be familiar to anyone who had worked for a really long time? One new thing the company they're buying.

If I paint someone's house, the growth in wealth in a bar. I didn't need to warn readers about, just as much the better, but they start to be about 50%. Together these were the impressive ones. Other investors might assume that P spam and P nonspam are both.

All he's committed to is following the evidence wherever it leads. The point where things start with consumer electronics.

If they're on boards of directors they're probably a cause them to keep them from the VCs' point of a press hit, but that we wouldn't have understood why: If you have two choices and one or two, and so on. But if so, or in one where life was tougher, the same reason parents don't tell the whole story. Incidentally, the switch in mid-twenties the people they want.

Trevor Blackwell points out, First Round Capital is closer to a clueless audience like that, except in the median VC loses money. Unless of course reflects a willful misunderstanding of what you care about, just those you should seek outside advice, and this trick, and so don't deserve to keep them from leaving to start or join startups. There is not much to seem big that they only even consider great people.

You also have to do it right. In every other respect they're constantly being told that they are bleeding cash really fast. Probably more dangerous to Microsoft than Netscape was.

In theory you could probably improve filter performance by incorporating prior probabilities. If you have the concept of the reason for the coincidence that Greg Mcadoo, our contact at Sequoia, was no great risk in doing a small proportion of the subject of language power in Succinctness is Power. As I was there was near zero crossover. Some urban renewal experts took a shot at destroying Boston's in the evolution of the next year they worked.

1 note · View note

decimadragonoid · 5 years ago

Text

Some Musts for Artists!

As I'm typing this, it is currently midnight on April 12th during the coronavirus pandemic. We're all artists here, so let's go over a few things that we can do as like-minded people. I've been on Deviantart for nearly 6 years now. I recently started a Tumblr and a Ko-Fi to make this a fun side job. Expanding my art network and social media outlets was the name of the game throughout the years, but I thought I'd create a small journal entry or a manual somewhere midway through the process for current and newcoming artists. So, here are some tips and musts for artists that all of you can use! 1.) Practice as often as you can. - This step is pretty self-explanatory. After all, practice makes perfect. You might even unlock hidden potentials that you never thought you had before. Even if you don't feel comfortable using certain tools (e.g., the perspective ruler, mannequins, outlines), making use of them will become much easier if you ease your way into using them. For example, I've always had trouble making backgrounds while using the perspective ruler synchronously, but over time, I eased my way into using it for making settings. Now I use the perspective rulers when I'm trying to capture the essence of a room or an area outdoors. It may be hard to create characters, props, and backgrounds at first, but once you find methods you're best comfortable with, stick with your guns and flesh out your masterpieces with your own unique styles! - I also use thicker sketch lines to make characters and poses just right to accommodate my nearsightedness. I call this technique 'The XL Method.' 2.) Study and Observe from Others. - If you have a favorite show, artist, or animator you like to watch, observe how they flesh out their characters, backgrounds, settings, and stories. Using any of the listed in the last sentence as reference material is a good way to analyze the big picture and make it your own. Of course, you must remember that you're not doing this to mimic your favorite artist, but rather referring to them as a template of sorts. Don't try to stay as someone else's shadow. Your art style is created through your body and soul, not by emulating your idol. 3.) Take care of yourself. - This is probably the most important thing you must NEVER neglect as an artist and overall person. If you can't draw yet due to other responsibilities outside of being an artist, don't try to force yourself afterwards. I've personally seen artists get hounded with questions and comments like 'When's your next page coming out?', 'Finish this project up already!', and even 'I only came here for Undertale. It's the only thing that gives me life. If you stop making Undertale comics and cancel your series, I'm not gonna watch you anymore.' Every artist I follow has been pressured more than once, especially in the Undertale fandom, when they actually put a project on hold, had a desire to draw something else for a while and try new things to take a break, or had other responsibilities outside the digital realm that followers neglect to understand or just don't care about because they're so anxious to see what happens next in a story they like. With followers, some are patient and respect that the artist has other responsibilities and hobbies they'd like to attend to, and others feel like they're entitled to the next page, when really, they're not. This isn't prominent in just the Undertale fandom, but also in many others - so many in fact, that it's a hassle just to list them all. - It's important to balance your lifestyle with things you like to do. If you like to draw, by all means, do it. If you like to read, by all means, do it. If you like to hang out with friends, by all means, do it. If you like to play video games, by all means, do it. If you have to take care of yourself and put your health over everything else first, do it. Do NOT compromise! When it comes to your health and lifestyle, unless it's beneficial to you, nobody else's input matters. Your followers won't get mad at you for it, and the followers undergoing the stages of entitlement will have to shut the hell up and take a hint. You're your own person, not someone else's servant. 4.) Eat! Eat! EAAAAAAAAAAAATTT!!! - Whether it's your favorite food or something jam-packed with nutritious value, eat all the food you want to eat! No artist can operate on an empty stomach. Keep your metabolism going and grab a snack, breakfast, lunch, or dinner. You want an example? Eat popcorn or sushi. Popcorn is high in fiber and helps keep your blood sugar in check as long as you don't drench it in too much butter. I also recommended sushi in this tab too. The reason is because sushi and other types of fish are high in DHA content, which stimulates brain activity and keeps your creative juices flowing. - There are other snacks that can help you stay motivated and full. Yogurt prevents diseases and enhances digestive and weight control. Bananas are high in potassium and help maintain a healthy heart. Chips and hummus go together too! Not only is hummus a good dip filled with fiber and protein, it's also filled with antioxidants! - I can go on and on about what kind of foods you can eat as an artist, but there are too many to list! I just love food THIS much! You'll be sitting here reading this tab all day if I did, so I'll leave the examples in the previous paragraphs for you. Whether it's a snack food, breakfast, lunch, or dinner, feed your body and mind, and you'll definitely make it as an artist! 5.) If you're a comic artist making an original story or building up from someone else's idea with a fanmade comic of your own, achieve total secrecy and wow your viewers later! - Yeah, I know it's great you've finished a comic page to show to your followers, and it has them craving for more. But sometimes, someone else's desire for more pages might be a little too much. Whether you're a regular artist or a comic/fancomic artist, not only is it important to balance your lifestyle, manage your time, and decide when you want to draw an art piece or the next page to your story, but it's also important to limit the amount of desire and demand you take in. - If you don't mind giving your fans spoilers, then that's okay too. But sometimes, achieving complete radio silence and being exclusive helps you get the most work done. - For example, a clothes designer named Geoffrey B. Small utilized a marketing strategy in which he made his clothing line limited and exclusive to shoppers. He doesn't want you to find his clothing. Even more so, he's not interested in being available to everybody. This makes his clothing unique and valuable to the eye of the beholder. If his clothes were found by literally everyone, it would disappoint him and jeopardize the overall exclusivity and value of his products. If your someone who doesn't want anyone to know that you're working on an art piece or a batch of comic pages that's gonna gobsmack your fans, pull a Geoffrey B. Small-esque move and don't leak any info whatsoever. - But IF you must inform your fans your project is still up and running, leave a subtle hint or a W.I.P thumbnail behind. That'll suffice. Keep your fans guessing, even if it means making them succumb to their anxiety or neediness for updates. - Limit any questions or comments you want to take in until you feel ready to reveal your big guns. You decide when you'll work on your art on your OWN terms. 6.) Allow yourself to imagine and enjoy your creative mind going wild before fleshing it out on your tablet or on paper. - Creativity is what makes literally anything in the world come to life! That's how we have the technology, video games, buildings, and other necessities in our generation today. For us artists, our most creative tool is the brain. The brain is the center of all human activity and thought. It's what allows us to imagine what happens next in our stories before we physically flesh them out on our drawing tablets or on paper. I always use my brain to generate a thought in my head that's so powerful, when I close my eyes or flesh it out every second, I can see a glimpse of it playing in my head like a roll of film filled to the brim with moving images for a movie. - It's also beneficial to write out a script, and even pretend you're a character in the story you want to create. - Flesh out your thoughts, play the track over and over again, add more thoughts, put a few funny moments into the mix, and BAM!! You've got an idea! Of course, you must also understand that unless the thought is something long-term you want to remember, you might forget some parts of your idea at first. Some ideas might be some you'll totally dislike later, and that's okay. There's always room for re-imagination and improvement. - Also take to heart that you shouldn't let your creative thoughts take over your real-life responsibilities. Those come first! - Overall, it's important to imagine and have fun going wild before physically bringing your thoughts into being. Let the creativity flow naturally. 7.) Understand you're not perfect, and neither are others. - In the wise words of Mayuri Kurotsuchi from BLEACH, 'Nothing perfect exists.' - 'If something is truly perfect, that's it. The bottom line becomes, there is no room for imagination, no space for intelligence, or ability, or improvement.' - 'Perfection is a dead end, a condition of hopelessness. Always strive to become better than everyone who came before you, but not perfect.' - You need to understand no artist or average working person in the world is perfect. Nobody is better or worse than anyone else. If you start to develop an egotistical sense of perfectionism, stop. You're not Picasso or Van Gogh. You're not better than anyone else. Neither am I. Everyone has their own ways of creating things or getting through the harsh reality of the real world. - The only thing we are is a small part of a bigger picture. We're all here to fill the gaps that plague the digital realm and society as it is today. 8.) Enjoy every minute. - The last thing an artist, viewer, average kid, and/or working adult needs to know is that if you enjoy doing something, it's worth enjoying all the way no matter what anybody else says. Have a good time. Don't let anyone take your modes of enjoyment away from you. Because at the end of the day, everything that lives is designed to end. We don't know when the time will come where we won't or can't enjoy what we love to do today anymore. So take your life and hobbies, make them the most enjoyable and memorable moments of your life, and never let them go! As an artist and overall human being, I care about my own well-being. Hell, I even care about the well-being of strangers and passersby on Deviantart, Tumblr, Ko-Fi, and real life. As such, I feel it's important to share my words of wisdom so you can read, listen, and make them your own. So remember to not only enjoy art or any other hobby or career you wish to pursue, but to never stop growing. The growth and development of the normal human being is a neverending journey, and it's one worth living well. Thank you for reading, and take care of yourselves. Stay determined, where and whoever you are... See you soon... Your friendly stranger and creative thinker, DecimaDragonoid

#words of wisdom #i care about all of you #food for thought #words to live by #artists on tumblr #people on tumblr #journal

6 notes · View notes

dorkery · 5 years ago

Video

youtube

I manifest, briefly, to write about this miniseries WHICH I HAD EXTREMELY HIGH HOPES FOR, and it disappointed me so much I’m compelled to write an actual review about it. In summary, of course. If I did it in-depth, it would probably have to be on my proper blog (oops shit I haven’t updated that in ages).

INTRO ABOUT JAPAN AND WWII (skip this to get to actual review of series)

TOKYO TRIAL. Ah. The Asian parallel to Nuremberg. Media about Japanese war crimes and the subsequent actions (the trial, the rehabilitation of criminals, the adoption of Unit 731 research by American forces, the conflicts between the Japanese Imperial Army and its victims) is not as extensive as the war in Europe. In fact, the Tokyo Trials themselves were not as punitive as the Nuremberg Trial (for a host of bureaucratic reasons, but also the lack of systematic eradication of Japanese citizens, but this is a very simplified explanation). And most media about the Japanese occupation is usually Chinese or Korean (understandably) even though the Japanese did a good job fucking up the Philippines, Malaya, the Dutch East Indies and so on. Also, much media about the Japanese occupation, I find, tends to be about the overall general existence of the Japanese occupation force, rather than specific historical figures (I am making a blanket statement here, I’ve watched limited amounts of Korean and Chinese language media on the Japanese occupation). There’s nothing wrong with this, of course, but the lack of quantity then leaves a viewer chomping on the bit for some good historical drama.

Part of it, probably, is due to the relative mystery of the Japanese occupation when compared to the Nazi occupation. Nazis, the Holocaust, the Third Reich are everywhere in media and have been researched and shared to death. Not so for the Japanese invasion (well, probably in English). The Rape of Nanking (book) was probably THE thing that shone a spotlight on Japanese atrocities, but it’s a drop in the ocean compared to the overall Japanese action in Asia (newsflash: the Japanese ALSO tortured the people in countries that were not China, even though yes, I will readily admit they especially tortured the Chinese populations in countries that were not China).

There is so much Good Shit TM from a edutainment perspective on stuff you can squeeze out of the Japanese invasion. DID YOU KNOW??? THE JAPANESE ARMY CYCLED - ON BICYCLES - FROM THE KINGDOM OF SIAM TO SINGAPORE OVER 2 MONTHS, CAPTURING ALL THE TERRITORY THEY CYCLED THROUGH (because the locals supported the Japanese invasion at the time - Asia For Asians! was the propaganda they put out which was total bullshit, the locals would eventually discover), AND THEN ACCEPTED A BRITISH SURRENDER. THE KING OF SIAM AGREED TO LET THE JAPANESE USE THEM AS THE BIKING ENTRY POINT IN EXCHANGE FOR “DON’T INVADE ME BRO” AND ALSO “can I have some northern malayan territory”. THE JAPANESE AGREED. You can’t make this shit up. And this is the non-atrocity part of it. The atrocity part is as vicious, but differently so, from the Holocaust (which I would prefer not to get into as that’s an entire essay in and of itself - summary: the Japanese bayonet everything - EVERYTHING - and also Contest to kill 100 people with actual Japanese swords as promoted by Mainichi and Nichi Nichi Shimbun and also soap water drinking stomach bulge boot step interrogation technique ok let’s stop this here)

You get what I’m saying. It’s an entire period of history that has not been harvested for good quality drama. And I don’t need fabricated romantic bullshit (I’m looking at you, Embun (even though you were damned good, you’re STILL BULLSHIT)). I’m talking Schindler’s List-type films, with history and gravitas and nuance. Most historical movies have immature script-writers who basically paint the Japanese occupiers as monsters (not necessarily inaccurate, but painfully one dimensional). (Digression: Recently I watched Kanang Anak Langkau which was about a Malayan (and then Malaysian) Ranger who helped fight off the Communists after the Japanese occupation ended and, man, the entire movie was flat... except the Communists??? Like, they were clearly terrible but they were well-portrayed and had great actors. So. Opposite problem. Asians are really bad at war films that aren’t Classic Period Dramas.)

As a citizen of a Japanese-occupied country, with YEARS of history textbooks dedicated to the Japanese occupation, and a generation of Japanese war survivors either dead or unwilling to discuss their experiences, in a region with... pretty bad recording of this sort of history, I think you get my interest and fascination with this entire chapter. And since I’m in a country that isn’t the centre of the Japanese invasion (i.e. China and Korea) it makes even more sense that I’m interested in the occupation and action in countries like the Philippines, Malaya and so on.

ACTUAL REVIEW OF TOKYO TRIAL MINI-SERIES

OK. Sorry. I had to get that off my chest. SO. Tokyo Trial.

This is actually the second piece of media about the Tokyo War Crimes Tribunal on video that I’m aware of (that’s been dramatised). The first one was a movie, also called TOKYO TRIAL, and it was a Chinese production (in English) from a Chinese perspective. The protagonist was the Chinese judge on the bench, Justice Mei. Tokyo Trial the Movie (TT(M) from here on out) was heavily dramatised and abridged in order to make for (well, attempted) excitement, action and historical legal thrills. It gets bogged down at times with some typical pacing problems (typical for Asian films). Like a good historical legal thriller, it focuses on victim testimony and the arrogance of the accused and of course it culminates in the feel good moment where you can watch outraged/distraught Japanese war criminals reacting to their sentences. Overall not a bad movie to watch, but not really great. Made interesting only by the righteousness of the protag and the severity and outrageousness of the subject matter. But it suffers from some stuttered pacing and an extremely narrow Chinese POV (understandable, given the protag and the production).

Now. Tokyo Trial (Mini-Series) (TT(MS) from here on).

Pros: Very beautiful. Decent Actors. VERY BEAUTIFUL.

Cons: Literally everything else.

HOW. HOW DO YOU CREATE A MINI-SERIES ABOUT THE JAPANESE WAR CRIMES TRIAL WITHOUT FEATURING JAPANESE WAR CRIMES?????

Astounding. I’m truly astounded. Where to even begin.

1. The protagonist

GUESS WHO IT IS. No really, guess. In a movie about the Tokyo War Crimes Tribunal, guess who the main character is. I guarantee you won’t get it.

It’s the Dutch Judge.

WHY?

The Judge, btw, doesn’t even have any kind of personal or professional link to the Japanese occupation. Even when the protag is asked by a stranded German diva about how he must have suffered during the Nazi occupation, he admits that he didn’t have it as bad as others. His family is entirely intact although they were in the Dutch East Indies when the Japanese invaded.

2. The focus of the series

can you fucking guess

it’s the goddamn judges

the entire series is about the trials and tribulations (pun fucking intended) of the GODDAMN JUDGES

DURING SERIOUS TESTIMONY OF VICTIMS AND THE ACCUSED, THE SHOTS ARE OF THE CONCERNED/CONSTIPATED FACES OF THE JUDGES

The mini-series, 4 episodes long, opens with the Dutch Judge writing to his wife and giving some decent introduction to all the major players. And then it brings into focus the various justices from around the world who will be partaking in this historical undertaking.

The President of the Tribunal is Sir William Webb, Australian. He looks great but suffers from terrible lines and staging. BTW all the characters are extremely one dimensional WITH TWO EXCEPTIONS: The British Judge (who veers between an ally, a one-note antagonist, but is then redeemed as an anti-hero - clearly the deuteragonist) and the Chinese Judge, who is soft-spoken, well-mannered, firm but not unyielding, a clear contrast to the fiery and righteous protag of TT(M). Honestly, I think he would be the best portrayal except... halfway through, Irrfan Khan appears as the Indian Judge, and honestly Paul Freeman was so good as the British (Scottish) Judge.

The entire series is about the judges politicking amongst one another and trying to argue about whether crimes of aggression (or crimes against peace) are valid grounds for a case, as these crimes have never existed before (cue arguing about the precedent set by Nuremberg).

Our intrepid (barf) protag intersperses the tense boardroom confrontations (really can barely be called that: a serious point is brought up in court, they adjourn to their chambers, they START to argue, and then the Tribunal President immediately says ok let’s all go retire for the day before any interesting or insightful conversations can begin) with one-on-one interactions with (1) a German pianist diva whom he admires as he plays violin (their duet sucks btw) (2) a Japanese intellectual who hangs out at the beach (they have zero onscreen connection and exists only to instill doubt in the Dutch judge’s mind as he contemplates the trial) (3) various judges as they begin gossiping over the latest judge to pose drama in the chambers.

That’s all. Honestly. That’s the content of the mini-series in a nutshell.

3. The pacing and the script

god it’s so

MEALY

Every scene, EVERY SCENE, is played as grave and solemn

You think this isn’t bad? Every single scene begins with thoughtful pauses and long poignant looks, even over such lines which you can picture your grandpa and uncle just quipping at each other (”The marathon begins” “I’d rather hope it would be a sprint”).

Mealy = the actual script is so awkward. It doesn’t sound like human beings talking. It’s a mouthful. ugh.

Pacing = Example: in episode 3, probably, literally 3 scenes side-by-side, 2 judges talking to each other as they walk down a path. Each scene is: A asks B about C. And then it is immediately followed by D asking C about B. CAN YOU IMAGINE??? They don’t intersperse the shot at all. It’s just 3 conversations in a row gossiping.

Pacing 2 = time passes but badly. Suddenly a year has passed, but we don’t get a sense of it unless we’re told; there’s no difference in appearance or speaking manner among the judges. there’s no real development at all, except for the position of the Dutch Judge whose position on crimes of aggression changes as he gets pulled in several ways by several people, and you end the series without any feeling of resolution or satisfaction. AT ALL. I feel like you end where you start in terms of the arguments and everything.

4. Reflections

I’ve discovered that this mini-series was nominated for an emmy in 2017 for best series. I’ve also discovered 2 reviews (ONLY) online for this series, one on a blog and on one iMBD, both praising the series for being good for history buffs that showcases an unknown part of history.

i) That is not accurate. It is a terrible series that showcases the politics and drama of the tribunal judges, and not of the japanese war crimes. literally nobody needs to know, or care, about the judges of a war crimes trial (british, canadian, US, NZ judge conspire to get the president replaced, he leaves, US judge is chosen as his replacement, HE COMES BACK, NOBODY CARES) (aside with Blakely the US lawyer and what he’s trying to accomplish in court with his controversial and it’s not explained and ignored later)

ii) Historic footage is interspersed, meaninglessly. This includes the footage of the accused and 2 victims giving testimony, I believe. It is THE MOST INTERESTING part of the series. The footage used is minimal. And it just doesn’t gel with the whole series as a whole.

iii) This show was made by a Japanese crew and NHK so.

All in all, from an entertainment perspective, Tokyo Trial failed to be compelling, interesting or noteworthy. The actors were bogged down by a bad script and weak direction. If you want to watch a show about the Tokyo War Crimes Tribunal, watch the older Chinese movie - less accurate but way more entertaining, and it ACTUALLY focuses on Japanese war crimes.

#tokyo trial #netflix #review

17 notes · View notes

codeavailfan · 5 years ago

Text

HTML vs CSS

In the digital world, if you want to design your website, you need to use HTML and CSS. And explaining what the difference between HTML and CSS is can help you web design faster and create likable sites with great user experience counts.

HTML vs CSS

Works mutually to generate the website. Hypertext markup language generates the on-page page content, and CSS generate the style of the website.

In other words, HTML is like a body, and CSS looks like a garment. The body may exist without clothes, but it can look quite simple. When you put simple HTML on CSS, you create a more dynamic website, improving your user experience.

In this blog, we will explain the difference between HTML vs CSS below:

Difference Between HTML vs CSS

These are the following:

HTML: HTML stands for a hypertext markup language.It is a fundamental language being used to make website pages. It has an especially d code structure, which makes it very simple to learn and learn differentiated with some other language.

CSS or falling style tables are the language of style tables that can be applied to any XML archive. Its motivation is to improve the stylization of specific things so the composed code will be a lot simpler to peruse.

HTML is really basic, with a couple of signals that are intended to arrange certain words, sentences, or passages. It additionally very justifies mistakes by giving a few outcomes, regardless of whether there are mistakes in the code.

This part of HTML makes it simple to learn and compose basic site pages that contain just a modest quantity of substance and designing. The issue with HTML is that it doesn’t scale well when you begin to create greater or progressively delightful pages.

Styling can remember a few catchphrases for each area, and this is rehashed a few times in the same spot, making the page pointlessly long. The simple to learn language turns out to be confusing, and it’s very hard to follow after you’ve committed errors.

Examples:

HTML tags on very basic level keywords, which are encased in point sections and usually arrive in a set.

<tagname> content </tagname>

HTML components represent a particular area on a site page.

Content is the writings, connections, pictures, or other data shown on your site page.

The start tag is an HTML component used to show the start of the component.

End tags are the HTML component to separate individual parts.

CSS: CSS stands for cascading style sheets. This is the language of style tables that can be utilized for any XML record on the screen. CSS was intended to rearrange code on a lot of bigger pages.

This doesn’t indicate that CSS can’t be utilized on more straightforward and less complex pages. CSS can, in any case, be helpful for littler pages, however, the advantages become all the more clear as the page size increments. CSS does this by making a custom that characterizes the correct textual style, size, shading, edges, and even foundation. These custom labels can be utilized similarly as standard HTML catchphrases.

For example:

Font and Bold; however rather, on the off chance that you simply transform one perspective, it changes each viewpoint as per the meaning of the tag.

The last result of this is you will simply need to use one tag to achieve a particular view, and you can use that tag over and over on your pages. You are moreover not confined to a solitary tag, you can make as much as you need to change your page totally.

CSS is just a gadget that has gotten well known on account of its identity. This makes it much less complex to make pages and fix issues. While you can use CSS on HTML pages, it’s not just for HTML. It can in like manner be utilized in various tongues like XML and XHTML, among others.

Examples:

CSS statements rest inside wavy sections, and each consists of two sections: property and its worth, isolated by a colon. You can characterize various features in a single revelation, each separated by a semi-colon.

Selectors demonstrate which HTML component you need to style.

Declaration incorporates property and worth isolated by a colon. Also, wavy props encasing all affirmations are known as Declaration square.

Qualities determine the settings you need to apply in the picked properties.

Properties mean the parts of components you need to change.

Advantage of HTML vs CSSHTML:

HTML is generally utilized.

Simple to learn and utilize.

Each program supports HTML Language.

Try not to need to buy any additional product since it is naturally in each window.

Analogous from XML linguistic structure, which used to an expanding degree for information stockpiling.

It is free as you need not purchase any product.

Simple to learn and code even to apprentices.

CSS:

It easily maintains large websites.

CSS saves the time of the website. You can specify a method for each HTML element and easily apply it to the web pages.

The Script offers steady stage freedom and can bolster the most recent programs also.

Global web standards provide good ideas to start using CSS in all the HTML pages.

The search engine will allow a large number of users to locate you on the internet. Less content will play an important role in the search engine.

CSS can position your elements where you want on the web page.

CSS has better styles for HTML and a lot more extensive scope of characteristics.

Disadvantage of HTML vs CSS HTML:

1. It can generate just static and plain pages, so if we need dynamic pages, at that point, HTML isn’t valuable.

2. Need to compose part of code for making an easy site page.

3. Security highlights are bad in HTML.

4. On the off chance that we have to compose long code for making a website page, at that point, it delivers some intricacy.

CSS:

Lack of security: CSS doesn’t have the work in security that will shield it from being abrogated. Any individual who has a perused/compose access to a site can change the CSS document, adjust the connections or upset the organizing, regardless of whether coincidentally or structure.

Fragmentation: CSS renders various measurements with every program. Developers ought to consider and test all code over numerous programs before taking any site, or portable application live with the goal that no similarity issues would emerge.

Key Difference between HTML vs CSS

These are the following:

HTML is essentially a standard markup language for representing the structure of website pages though CSS is the template language for depicting the introduction and plan of pages

HTML is anything but difficult to learn and has clear language structure though CSS can here and there get untidy and can make entanglements in codes.

CSS is autonomous of HTML, and it tends to be utilized with any XML-based markup language while this isn’t a similar case with HTML

HTML records can contain CSS codes, yet then again, CSS can never contain HTML codes in it.

HTML gives labels which are encompassing the substance of any website page components through CSS comprises of selectors which are encompassed by an affirmation square

CSS has fractured, yet HTML doesn’t create any such issues.

CSS utilizes a lot lesser code and along these lines produce a lot lesser page stacking time than HTML.

Should you learn HTML or CSS

Website designers need to ace both HTML and CSS. When all is said in done, it bodes well, to begin with, HTML first, especially on the grounds that the expense framework is generally simple to learn.

Yet, learning HTML and CSS together, particularly the manners in which they associate with one another, gives website specialists more authority over their pages.

For instance, architects compose CSS in a few distinct organizations: outside templates, inner templates, and inline style. Outer models gather all the CSS guidelines for a site’s plan in a single record, which creators usually connect to in the header of each page on their site.

Interior templates apply to one specific page, a valuable device for architects who need an alternate style for a single page on their site. Creators incorporate the inner template in the page’s header. At long last, inline styles influence just a solitary line of HTML code, changing only the title or one single section.

Understanding when to utilize these various arrangements is a significant piece of acing, both CSS and website designers.

Conclusion:

In the above discussion, we explain the difference between HTML vs CSS. In the difference of looking at HTML vs CSS over a scope of variables, it very well may be supposed that these are two of the center web scripting languages for website page improvement however at a similar purpose of time, everyone has its own upsides and downsides.

Along these lines, before picking any of them, engineers ought to learn and break down various parts of HTML and CSS dialects. Therefore, in light of the kind of undertaking need, time of work and on all other unique examined viewpoints, these web scripting languages ought to be chosen to appear at the ideal objective.

Our computer science homework help and computer science assignment help experts provide programming assignment help related to HTML assignment help with the best solution.

#hypertextmarkuplanguage #html #CSS #programming #difference #difference between HTML and CSS #html and css #blog #codeavail

1 note · View note

bondi-oldgirl · 7 years ago

Photo

This is a nice interview with Jessica Bergeault, the base runner for Seasons 2 & 3. And yes, she did go to Canada for an extended holiday and now working on other shows in the UK. Poor thing was exhausted.

I’ve posted this before, but I liked it so much, I’m going again. Outlanderfrance on Wordpress is a great site and worth a visit if you can go via google translate on your computer.

https://outlanderfrance.wordpress.com/2017/07/30/rencontre-avec-jessica-bergeault-base-runner-sur-le-tournage-doutlander/

A mystery on the set of Outlander, there is a French woman, Jessica Bergeault, working in the production office! Séverine, our permanent correspondent admin in Scotland, met her on location, and Jessica was kind enough to promise us an interview. Promise kept despite a busy schedule, on a beautiful spring afternoon, Jessica appears smiling at the « Train Bleu » Brasserie in Paris.

OutlanderFrance Question: Can you tell us how a French woman ended up in the position of « Base Runner »on Outlander? What is your background?

Jessica Bergeault: I wanted to attend a film school. Most schools are 3 years of study with a lot of theory, but in London I could go through the curriculum in one year, with the advantage of being in an English-speaking country. I worked a little in London, but I chose to go to Scotland, where it is less competitive, and I had heard about Outlander. As I’m a fan of American series, and they generally film in North America …

I arrived in Scotland, while season 1 was still being filmed. A few months later I heard they were hiring for season 2. I immediately sent my resume, I got the job interview and was hired!

OF : Do you think the fact that there were a lot of French actors in S2 gave you an edge?

JB: Yes and no. This is an advantage, they were hiring both base and set runners, the base runners work with actors. Being French, they gave me the role of base runner. It made it easier to work with French actors.

OF : Did you help Guillaume (French tutor on set)?

JB: Not much. I let Guillaume do his job. But it’s true that sometimes it was fun in the morning to speak French or Italian with Cait, sometimes a little French with Sam too.

OF : It must be quite special to have a bilingual set!

JB: French actors speak English on different levels of course. For example Romann (Editor’s Note: Romann Berrux, who plays Fergus) speaks excellent English but for his mother, for example, I was very important and we became very close. Romann is a bit like my little brother. He has really grown and changed between season 2 and season 3.

OF : Can you tell us more about the role of a Base-Runner?

JB: I am part of the assistant directors department. In fact we are like the glue that connects the different departments together: cameras, sound, actors, makeup, costumes, drivers.

There are sets, and the base. The base is where actors’ trailers are, as well as the costumes needed during the week, etc. I’m responsible for the base, and so in the morning I welcome the actors, I serve them coffee, tea and breakfast and I get their lunch. I tell them when they need to go to makeup, or to the set, I answer their questions. If they need something, I’m there for them.

I have to know where each actor is at all time, in order to make sure they are where they need to be at the right time. If there is a button that is coming off, the actor tells me and I call someone in the costumes department.

It takes a lot of organization to knock on doors and get everyone into cars. I organize with Andy, who is head of the drivers. The atmosphere on the set of Outlander is really nice. When I was filming in London, on big productions, there were sometimes ego problems, but on Outlander, actors are all really lovely, like a big family. Of course some days more than others.

I work about 13 hours a day, 5 days a week but sometimes we can only have a location on Sunday. For example at the end of 2016 for 2 months, the week ran from Sunday to Thursday to accommodate this.

OF : What is the most unusual thing that happened to you on set?

JB: I have, several times, helped the makeup artists to remove Sam’s back prosthetics.

OF : You’re going to make people jealous!

JB: Sure, but it’s interesting to learn the techniques, it was not part of my school curriculum. But Sam and his makeup artist Wendy appreciated the help.

OF : What according to you are the most misunderstood aspects of the production of a series like Outlander?

JB: I think it is the very long hours for teams dealing with extras. The assistant directors who manage extras have very very long hours. They must get up very early, they start 2 hours before I do. There aren’t 100 makeup artists for 100 or 200 extras, so you have to send them all, and then in the evening, recover all the wigs and so on. It’s very long. The makeup for women takes about an hour and a half. The wigs are very time consuming.

My working day begins about 2:30 or 2 hours before they start filming.

I begin a new season about a week before we start shooting. I then take care of the actors who come for costume or wig fittings, and I am also present at the beginning of each block for the read-through … When an actor has only one or two lines and is not present, I read in his/her place. Sometimes I read the lines with Sam or Cait. <laughter>

Much of my work is to help the second assistant director. An important part of the second assistant director’s job is to prepare the service sheet for the next day. It is kind of a timetable: what scene we will shoot, which actors will be there, what time should they arrive at, what time they have to go to make up. Also noting the important things like « there will be 8 horses, » note all the extras, where it will be shot, etc. Another aspect of the second assistant director’s job is to call to arrange fittings.

Production visits us every day and I deliver mail and scripts to the actors’ dressing rooms. I also liaise with the office, my colleagues call me if they need something. If an actor has forgotten his cellphone in his bag in his dressing room for example, I’ll get it for him … I liaise with the set to send new actors to shoot a new scene.

It is a very varied job where you move around a lot and I love it!

OF: It’s fascinating, we know nothing about what goes on behind the scenes. It’s strange, the more you learn the more magic it becomes!

JB: After that, there is the post-production and special effects, but that’s not my department.

OF: Guillaume and Amandine have not hired you to record French voices in post-production?

JB: No. I haven’t had the opportunity to meet her.

OF : And it seems that you gave French lessons to Richard (Rankin)?

JB: Yes, he said he was taking some lessons and he was very enthusiastic when he asked me to give him a « sentence of the day ». I would give him an English sentence he’d have to try and translate, then I’d give him the sentence in correct French and he’d learn it.

OF: You know that OutlanderFrance sent Sam a French tongue twister book?

JB: Yes, I saw that!

OF : Maybe you could borrow it and give Richard some tongue twisters to learn?

JB: Yes, we could try!

OF: How is it going with Caesar, the new Fergus?

JB: It’s going great! Obviously it’s weird not to see Romann, but it’s true that whenever the actors are leaving it’s weird.

But we know when we said goodbye they will probably be there again in 2 weeks for « pickups » because often they realize in post production that something is missing or needs to be re-shot. But yes it’s true, it’s sad. Tobias also, yes it was sad …

OF Gary Lewis is known to be the biggest « hugger »of the earth, is he as nice with the team?

JB: Oh Gary, yes he is really super nice!

OF : Would you have travel or restaurant recommendations for fans of Outlander, to put on our travel blog?

JB: The Best Fish & Chips? It’s Anstruther, in Fife!

Otherwise, Glencoe is very pretty, as well as Pitlochry Queen’s view. Culross and Falkland where there were a lot of scenes shot and then Dysart representing Le Havre. The Edinburgh architecture and Doune Castle which is Castle Leoch in the series.

OF : So, have you read the books?

JB: No, I haven’t had time yet, I read summaries on the internet and Romann’s mum told me everything. But I will!

OF : We hope that we will go beyond the 4 seasons. Even up to 9? 10? But it seems that Outlander isn’t an easy production.

JB: It is true that Outlander is a difficult series to shoot, because we never stay in one place. Sets are made and broken down within weeks.

OF : To return to the beginning of the interview, as you manage lunch deliveries, is it not too complicated with all the dietary requirements?

JB: For all the team and the actors, we have chefs, and there is a menu with meat, fish, vegetarian food and the people choose. Sam gets his special sport diet delivered and I oversee that to make sure it arrives and ask if he also wants something from the cafeteria. Cait has a gluten-free diet, it used to be delivered but now she brings her own lunch, it’s easier. Sometimes, people like to go to the restaurant when we are shooting in a city. Romann, for example, is very French in his tastes and sometimes had trouble with the local food so I made sure that what was offered was appropriate, if not I would arrange with the drivers to get food.

OF : It’s not too stressful ?

JB: Oh well no, that’s my job. It’s important, we need to keep the actors happy

OF : Have you read the book The Making of Outlander?

JB: Yes, it made rounds in the studio, Sam and Cait had copies to sign, I had a look, I recognized colleagues!

OF : Are you sometimes starstruck? When you meet some actors? On the set?

JB: Well, when you work at the base you do not see the sets, so when sometimes I have the opportunity to go, and you see the incredible scenery, near a castle with extras everywhere « oh yes !!! I’m on Outlander !!! ». For the actors, it’s different, they are my colleagues, so no.

OF: Do you watch the episodes?

JB: Oh yes. Since most of the time I’m at the base I do not see a lot of filming so I want to watch.

And sometimes I act as light double, particularly for Fergus because we are roughly the same size. For example for the scene where Fergus is raped, I was sprawled on the bed. And in the scene where he fetches wine I sneaked in between the barrels.

In the last episode of season 2, when Claire looks at Brianna in bed, I was the double, it was the last day of shooting on the season and I spent the day in bed <laughs>

Sometimes it’s hard when there are two units. Sometimes people talk to me from two different shooting locations at the same time, and as I am the link between the drivers, makeup artists, everyone, it can be difficult … Once I gave the same answer at the same time on the phone and on the walkie-talkie to two different people who needed the same information.

The actors are super grateful for the little things. With practice, one anticipates their needs. For example, you get to know breakfast orders by heart, and they are really grateful. It is my pleasure to please people.

OF: Will you go back for Season 4 or do you have other projects?

JB: I think not, because, well, work on a show like this is very long, very intense. That’s 10 months of the year, 5 days out of 7, 13 hours per day, without holidays, it’s very tiring mentally. So I’ll maybe take a break to recover and concentrate on other projects, including music: guitar, vocals, piano. I have not done that for many years and I miss it.

I am also interested in personal development, and then I want to travel too. I just returned from 2 weeks in Italy: Venice, Milan, Florence, Bologna, Siena, Perugia, Rome. It was great, I could practice my Italian. I took 3 years of Italian in school and I want to become trilingual. After that I’ll go to Canada …

I think they will probably ask me to work on Season 4. I don’t know if, in the longterm, I want to pursue a career in the film industry, it’s been 5 years now. I’d like to go back to writing, have more of a personal life… Scenarios, novels … I wrote a feature film screenplay. Maybe back to directing?

Thank you so much for your time Jessica!

#outlander france #Jessica bergeault

115 notes · View notes

ronaldsmcrae86 · 5 years ago

Text

How to Write a Testimonial in 2020: 7 Tips (+ 9 Examples)

Want to learn how to write a great testimonial? One that’ll build trust with readers and woo potential customers (or clients)?

In this handy guide, you’ll learn:

The proven structure your testimonials should follow to increase conversion rates and land more jobs;

The importance of statistics, storytelling, and authenticity;

How to ask someone for a testimonial;

And much more.

Let’s dig right in…

Tip #1. Follow a Proven Structure

Sometimes, the best way to identify “good” is to figure out what “bad” looks like.

So, what does a bad testimonial look like?

Well, bad testimonials usually make one or more of these mistakes:

They lack credibility. Who is “John”? What does he do? And why doesn’t he have a photo?

Too outlandish to be believable. Did this person really help you go from zero to $1,000,000 in three days? Even if it is true, it will be hard for people to believe. Be a real person, not an infomercial.

They’re boring and generic. A testimonial that goes on and on about unrelated, meaningless details isn’t going to convince anyone to do anything. Neither will testimonials that lack detail or authenticity.

With this in mind, let’s go over the elements of a good, persuasive testimonial.

The Structure of a Great Testimonial

Good testimonials should include the person’s full name and photo. Adding their company name and what they do gives a testimonial additional credibility.

But the best testimonials also contain these four elements:

Clarity. They paint a clear before and after picture.

Purposefulness. They guide the reader towards an action.

Positivity. A testimonial isn’t a snarky review on TripAdvisor or Amazon — you want people to be honest, but you want the overall tone to be optimistic.

Focus. Don’t ramble. Stay on point.

Examples of Testimonials With Good Structure

Here’s an example of great testimonial structure from Marisa Mugatroyd’s Live Your Message:

Full name and photo? Check. Clear, purposeful, positive, and focused? Definitely.

Here’s another good testimonial example (from Ahrefs’ newly-revamped homepage):

Both of these testimonial examples nail the basics.

Yours should too.

Tip #2. Be Specific With Details

Words and phrases like “way up” and “it was good” are ambiguous and can mean anything.

Did an article get over 10,000 tweets and LinkedIn shares on social media? Did revenue increase by 30%?

Don’t be vague — if it’s so, say so. Testimonials with statistics are excellent social proof.

But keep in mind:

Statistics aren’t the only way to add details to a testimonial.

In fact, sometimes, you’ll be in situations where specific figures or numbers can’t be shared. In those instances, explain the details of the problem, concerns that existed beforehand, or share pertinent background info that paints a compelling before-and-after picture.

Details In Practice

Let’s compare two testimonials I’ve received:

“Nyaima was pleasant to work with. I would work with her again.”

That’s nice, but does this testimonial really tell you anything? Not really. Compare it to this one:

“Nyaima was not only easy to work with, but her communication was also excellent. She met every deadline, and also offered sound suggestions that added to the quality of each of our projects. Because of this, we were able to complete a project that generally takes six weeks in only four weeks.”

The details in this testimonial help you envision what it’s like to work with me. A potential client thinking about hiring me doesn’t have to guess how this other client benefited.

Tip #3. Pull on the Heartstrings

A heartfelt story can move even the most cold-hearted person.

Remember your favorite comic or fairy tale from your childhood, like Batman or Snow White and the Seven Dwarfs? Each sentence reeled you in, line-by-line. You could relate to Batman’s losing his parents or the horrific treatment of Snow White, and you wanted to know how those situations would end.

There’s a reason for this — psychologist Lani Peterson says people are wired to pay attention to narratives and stories.

Translation? Telling a good story — one that weaves in narrative elements that sparks emotion within the reader, making them want to keep reading and take action — is a great way to craft a persuasive testimonial readers can relate to.

When your prospect relates to your customer testimonials, they take a step closer to working with you. They think, “wow, I have the same problem, maybe they can help me too” or “I am stuck at the same place, maybe working with this person will give me similar results.”

And one of the best ways to capture genuine emotion and story elements is using video testimonials. When done well, they instantly build trust with potential clients.

Storytelling In Practice

Airbnb rocks storytelling in their series featuring Airbnb hosts. They successfully display the humanity of hosts that prospects can relate to:

youtube

Here is another masterful demonstration by Intel:

youtube

The story is so rich, you can barely tell it’s a testimonial.

Tip #4. Be Authentic (But Don’t be Boring)

Have you ever read a college dissertation?

No offense to the hard-working women and men who pour countless hours into them, but they are not my first choice to read. They’re dry, clinical, and cerebral — all the things you don’t want your testimonial to be.

Boring testimonials will put your prospects to sleep. And prospects who are asleep can’t take action.

But it’s not enough to simply not be boring. Your testimonial needs to be truthful and authentic too.

That means being genuine, sounding natural, and using conversational words. Your goal is to spark internal conversation within the reader. And to do that, every word in a testimonial must be true.

Remember, when someone reads a testimonial you want them to relate, they should say, “Man, he or she sounds just like me.”

That’s why slang works and stringent grammatical rules don’t have to be followed. As long as the point can be understood and it is not an unintentional typo, leave it alone. The flaw adds realness.

Authenticity In Practice

Here’s an effective testimonial that Smart Blogger’s Kevin J. Duncan gave to Henneke Duistermaat for her copywriting course:

From his testimonial, you can (accurately) surmise that Kevin has probably known Henneke for a while, which makes his words feel genuine.

Tip #5. Use the Right Testimonial, at the Right Time, in the Right Place

There are several types of testimonials, but I’m going to focus on the big three:

Persuasive Testimonials. These demonstrate the impact the service had on the client or customer.

Overcome Objections. These are testimonials that speak directly to common objections and diffuse them.

Success Stories. These are miniature case studies where people share positive outcomes and happy endings.

Though they share the common goal of reducing resistance, each type of testimonial is most effective in different circumstances.

The Right Time

If you want to defeat objections, implement testimonials that address potential resistance on your sales page.

If a prospect sees another customer had similar concerns that were overcome, it will boost their confidence that moving forward with you is a good choice.

The Right Place

Avoid old school testimonial pages.

Most people only scan websites, and few visitors make it to a testimonials page. This is why you want testimonials sprinkled throughout your site to solidify your marketing messages.

Best placement:

Homepage

Product page (think of Amazon)

Sales and landing pages

Most popular page of your site (other than your homepage)

Inside emails, newsletters, print materials, and blog posts

Right Time, Right Place In Practice

Ramit Sethi, best selling author and creator of I Will Teach You To Be Rich, is a master at strategic placement and timing. Check out how he addresses potential objections using testimonials in his email sales sequence:

By implementing the right timing and placement, you seem like a mind-reader, answering the questions and objections of your prospects, moving them one step further in your sales process.

Tip #6. The Art of the Ask

Knowing the structure and components of a good testimonial is fantastic, but it won’t matter if you don’t have any testimonials to share.

Testimonials don’t automatically come unless you ask for them or put a system in place to keep them rolling in.

Similar to sales, people get timid when it comes to asking for testimonials. They feel like they are being a nuisance. But when you deliver superb services to a client, this is a small ask.

Why not remove all friction points and make it easy for you and them?

Ramit does a good job minimizing pressure by providing a template when he asks someone for a testimonial. He understands that even though your satisfied customers want to help, they are busy, and may be plagued by blank screen syndrome. A plug-and-play template remedies that.

Another option is to simply write the testimonial yourself and ask the contact to revise it, as needed.

How to Ask for Testimonials

Ramit uses the following script to request testimonials:

Her Business gives clients a simple plug-and-play template to complete:

And this leads us to the final tip…

Tip #7. Automation Makes it Easy

Savvy entrepreneurs and business owners systemize and automate as much of the collection and writing of testimonials as possible.

So should you. Collecting testimonials should be embedded in your business.

For example, Marisa Murgatroyd has a system that gets her a steady flow of testimonials — the “ask” is embedded right into the completion of her courses.

Students provide a testimonial as part of their graduation process. This process has landed her over 700 pages of testimonials that she can use in every area of her marketing.

You don’t have to copy her exact method, of course. Every system will vary based on your particular business. The key is to take friction points away that may interfere with you getting great testimonials, and to automate as many parts of the process as possible.

It’s Time to Write Persuasive Testimonials

No matter who you are or what you do, a well-written testimonial is a powerful tool that can boost your credibility.

In this post, you learned about the proven structure of powerful testimonials, as well the essential ingredients needed to turn good testimonials into great ones.

Now it’s time to put what you learned into action.

Want to build trust with your readers? Want to boost your credibility to potential customers or clients?

Testimonials are the answer.

Go get them!

The post How to Write a Testimonial in 2020: 7 Tips (+ 9 Examples) appeared first on Smart Blogger.

from SEO and SM Tips https://smartblogger.com/how-to-write-a-testimonial/

0 notes

williamlwolf89 · 5 years ago

Text

How to Write a Testimonial in 2020: 7 Tips (+ 9 Examples)

Want to learn how to write a great testimonial? One that’ll build trust with readers and woo potential customers (or clients)?

In this handy guide, you’ll learn:

The proven structure your testimonials should follow to increase conversion rates and land more jobs;

The importance of statistics, storytelling, and authenticity;

How to ask someone for a testimonial;

And much more.

Let’s dig right in…

Tip #1. Follow a Proven Structure

Sometimes, the best way to identify “good” is to figure out what “bad” looks like.

So, what does a bad testimonial look like?

Well, bad testimonials usually make one or more of these mistakes:

They lack credibility. Who is “John”? What does he do? And why doesn’t he have a photo?

With this in mind, let’s go over the elements of a good, persuasive testimonial.

The Structure of a Great Testimonial

Good testimonials should include the person’s full name and photo. Adding their company name and what they do gives a testimonial additional credibility.

But the best testimonials also contain these four elements:

Clarity. They paint a clear before and after picture.

Purposefulness. They guide the reader towards an action.

Positivity. A testimonial isn’t a snarky review on TripAdvisor or Amazon — you want people to be honest, but you want the overall tone to be optimistic.

Focus. Don’t ramble. Stay on point.

Examples of Testimonials With Good Structure

Here’s an example of great testimonial structure from Marisa Mugatroyd’s Live Your Message:

Full name and photo? Check. Clear, purposeful, positive, and focused? Definitely.

Here’s another good testimonial example (from Ahrefs’ newly-revamped homepage):

Both of these testimonial examples nail the basics.

Yours should too.

Tip #2. Be Specific With Details

Words and phrases like “way up” and “it was good” are ambiguous and can mean anything.

Did an article get over 10,000 tweets and LinkedIn shares on social media? Did revenue increase by 30%?

Don’t be vague — if it’s so, say so. Testimonials with statistics are excellent social proof.

But keep in mind:

Statistics aren’t the only way to add details to a testimonial.

Details In Practice

Let’s compare two testimonials I’ve received:

“Nyaima was pleasant to work with. I would work with her again.”

That’s nice, but does this testimonial really tell you anything? Not really. Compare it to this one:

The details in this testimonial help you envision what it’s like to work with me. A potential client thinking about hiring me doesn’t have to guess how this other client benefited.

Tip #3. Pull on the Heartstrings

A heartfelt story can move even the most cold-hearted person.

There’s a reason for this — psychologist Lani Peterson says people are wired to pay attention to narratives and stories.

And one of the best ways to capture genuine emotion and story elements is using video testimonials. When done well, they instantly build trust with potential clients.

Storytelling In Practice

Airbnb rocks storytelling in their series featuring Airbnb hosts. They successfully display the humanity of hosts that prospects can relate to:

youtube

Here is another masterful demonstration by Intel:

youtube

The story is so rich, you can barely tell it’s a testimonial.

Tip #4. Be Authentic (But Don’t be Boring)

Have you ever read a college dissertation?

Boring testimonials will put your prospects to sleep. And prospects who are asleep can’t take action.

But it’s not enough to simply not be boring. Your testimonial needs to be truthful and authentic too.

That means being genuine, sounding natural, and using conversational words. Your goal is to spark internal conversation within the reader. And to do that, every word in a testimonial must be true.

Remember, when someone reads a testimonial you want them to relate, they should say, “Man, he or she sounds just like me.”

Authenticity In Practice

Here’s an effective testimonial that Smart Blogger’s Kevin J. Duncan gave to Henneke Duistermaat for her copywriting course:

From his testimonial, you can (accurately) surmise that Kevin has probably known Henneke for a while, which makes his words feel genuine.

Tip #5. Use the Right Testimonial, at the Right Time, in the Right Place

There are several types of testimonials, but I’m going to focus on the big three:

Persuasive Testimonials. These demonstrate the impact the service had on the client or customer.

Overcome Objections. These are testimonials that speak directly to common objections and diffuse them.

Success Stories. These are miniature case studies where people share positive outcomes and happy endings.

Though they share the common goal of reducing resistance, each type of testimonial is most effective in different circumstances.

The Right Time

If you want to defeat objections, implement testimonials that address potential resistance on your sales page.

If a prospect sees another customer had similar concerns that were overcome, it will boost their confidence that moving forward with you is a good choice.

The Right Place

Avoid old school testimonial pages.

Most people only scan websites, and few visitors make it to a testimonials page. This is why you want testimonials sprinkled throughout your site to solidify your marketing messages.

Best placement:

Homepage

Product page (think of Amazon)

Sales and landing pages

Most popular page of your site (other than your homepage)

Inside emails, newsletters, print materials, and blog posts

Right Time, Right Place In Practice

By implementing the right timing and placement, you seem like a mind-reader, answering the questions and objections of your prospects, moving them one step further in your sales process.

Tip #6. The Art of the Ask

Knowing the structure and components of a good testimonial is fantastic, but it won’t matter if you don’t have any testimonials to share.

Testimonials don’t automatically come unless you ask for them or put a system in place to keep them rolling in.

Similar to sales, people get timid when it comes to asking for testimonials. They feel like they are being a nuisance. But when you deliver superb services to a client, this is a small ask.

Why not remove all friction points and make it easy for you and them?

Another option is to simply write the testimonial yourself and ask the contact to revise it, as needed.

How to Ask for Testimonials

Ramit uses the following script to request testimonials:

Her Business gives clients a simple plug-and-play template to complete:

And this leads us to the final tip…

Tip #7. Automation Makes it Easy

Savvy entrepreneurs and business owners systemize and automate as much of the collection and writing of testimonials as possible.

So should you. Collecting testimonials should be embedded in your business.

For example, Marisa Murgatroyd has a system that gets her a steady flow of testimonials — the “ask” is embedded right into the completion of her courses.

Students provide a testimonial as part of their graduation process. This process has landed her over 700 pages of testimonials that she can use in every area of her marketing.

It’s Time to Write Persuasive Testimonials

No matter who you are or what you do, a well-written testimonial is a powerful tool that can boost your credibility.

In this post, you learned about the proven structure of powerful testimonials, as well the essential ingredients needed to turn good testimonials into great ones.

Now it’s time to put what you learned into action.

Want to build trust with your readers? Want to boost your credibility to potential customers or clients?

Testimonials are the answer.

Go get them!

The post How to Write a Testimonial in 2020: 7 Tips (+ 9 Examples) appeared first on Smart Blogger.

from SEO and SM Tips https://smartblogger.com/how-to-write-a-testimonial/

0 notes

transcalebmichaels · 8 years ago

Note

hi you're a voice actor for a couple things, right? because I'm really interested in doing something like that and I was wondering if you had any general tips/suggestions

Hi!If you’re looking for tips on acting in general here goes:1. Write out the line on paper before recording. Even thought this might make your hand cramp up (depending on how long the lines are), this will majorly help your memory and lead to generally less fuckups. 2. Read it out loud at least 3 times before recording. I usually do it once while reading the script, once while writing it out, and a few times while I’m recording. This will help you figure out how you want the line to sound and also helps memory3. Focus more on the general feel of the line rather than exactly what it says. If something doesn’t feel natural to say, change a small part. One example is my lines as Ace in the Seven Sins Show. A lot of the lines are like “you are” or “it is” or similar stuff and like I just turn them into contractions.4. READ THE CHARACTER DESCRIPTION!!! I can’t say this enough, make sure you read and get a basic gist of the character’s personality so that you can properly portray them. 5. Find a quiet place to record. I personally record in my closet with the door closed.6. Don’t be afraid to ask questions. If you aren’t sure what part of the sentence to place emphasis on, ask. It will definitely help with the chances of getting picked if you make sure you know what they’re looking for7. Make the faces the character would make if something happened. Like whenever I read Ace lines my face looks totally different than my face when I read for Isaiah or Jay or anyone else. Put the characters personality into it and don’t be afraid to look silly8. If you get the part, I’d suggest making a playlist of songs to get you into the voice. Like I keep mentioning Ace but, before reading their lines I typically listen to like really slow songs bc Ace is my lazy child9. Don’t be afraid to ask for comments. We’re all growing in this world, and acting is really hard. Even just putting yourself out there is hard. There’ve been times that I cried because there was a character I wanted to audition for but my voice seemed too feminine to me, but I’ve survived and you will too10. I honestly just wanted to get to ten, but I guess if I gave another tip, it’d be to talk to other VAs and content creators. They are seriously some of the nicest people out there and like creativity fosters creativity so the more you hang out with creative people the more creative you are

29 notes · View notes

theinboxmemebook · 8 years ago

Text

Possibly making a new RP blog? Follow this tutorial!

Hello! Have you been possibly wanting to start a new RP blog, but have never done so before? Well you’re in luck! I’m here to show you the ropes on creating your very own RP blog! I will be putting it under a read more, since this post will indeed be long!

Let’s begin!

First off, I will go over the necessities of an RP blog. You are required to have these in order to launch your RP blog into effect.

1. URL

Before you even make the blog, coming up with a URL can be rather tough. If the character you are RPing as doesn’t have their name as a URL claimed yet, claim it. Having a Canon URL for an RP blog can be very useful with getting out there, especially if of a well-known franchise, because it grabs the attention of other RPers. Even if your character is original, try to claim their name if possible.

Some alternatives if this doesn’t work: Make your URL a brief description of them. Some examples, such as Mario from the “Mario Bros.” franchise could be named “redplumber”. Just experiment until you find one that sounds well enough and can describe your character.

Some side notes:

If you are multimuse, a good suggestion is their name as a group. For example, continuing with the “Mario Bros.” franchise, you could be “mushroomkingdomkeepers”, or “bowsersminions”.

Some people tend to put “c”s and “x”s in placement of vowels in URLs if the URL they want is already claimed. So, if “redplumber” was taken, you could be “redplumbxr”.

Despite all of the examples shown, you can have dashes in your URL. “red-plumber” can also work.

2. About/Rules page.

There is a 99% chance you won’t get anybody to do threads with you if you don’t have one of these. (Or both, depending on the strictness of people). The about page can describe you, the mun, alongside with your muse. Remember, your AU, your own muse will be different despite canons. Be sure to list off any nicknames, fears, likes, dislikes, etc. for your character.

A good source to fill out for your muse to put in your about page: http://slytherinsheiress.deviantart.com/art/Very-Very-Basic-Character-Sheet-340098566

Another good thing to put in your about page is what type of style you RP in. There’s many different styles of RPing. These can include: One line, a few sentences, paragraph, multi-paragraph, novella. Your styles will vary, so be honest and put the one you most normally do.

Most script-styled RP blogs will use either One line or a few sentences, while story-styled RP blogs will stick to paragraph/multi-paragraph responses. Rarely will you find a novella style RPer, however, they tend to be very high quality.

As for your rules page, don’t be afraid to list off things that make you uncomfortable. People need to know the boundaries they need to respect when RPing with you. If you don’t say a thing about them, then chances are it can possibly happen.

Some really good ideas to put in your rules:

Specify if your muse(s) is interested in getting into a romantic/sexual relationship Specify if you’ll do NSFW RPs. Specify what your requirements are for RPing with someone (Rules page, types of replies, possibly.) Be sure to try your best and be descriptive. Just don’t be too much, or you can come off intimidating.

Side notes: For most people, their RP style is somewhere around paragraph and multi-paragraph, and they will normally be okay with multisentence replies. Rarely will you find multi-paragraph RPers that tolerate one-line replies.

3. Introductory post.

As for your introductory post, this is the first thing most people will see off of you, and probably your only post that will get reblogged by multiple people. You want to make sure that it’s appealing. Most formats of RP blogs tend to have this style for their introductory post:

(Picture of their muse(s))

(Brief description of muse(s), or quote(s) that describe muse(s))

(Describing the blog you are running, basically, keeping the “Mario Bros” example: “RP Blog for Mario from Super Mario Bros.”

(links to their Rules/About/Ask pages)

Side notes: Pictures mostly stay as edited versions of canon pictures, if said character is canon.

Pictures will say what type of RP blog you run aswell.

There are mainly 4 types of RP blogs you can run. Well, technically 3.

Not Selective: You are willing to RP with literally anyone that goes into your inbox. And you mean anyone. This includes crossovers from fandoms that you may not be familiar with. Any style of RPing would be permitted.

Semi-Selective: You are willing to RP with people who are within your boundaries of fandoms, maybe even some other fandoms you are familiar with. You will generally search through their blog yourself before deciding on doing threads with them.

Selective: You will pick the people you RP with, and you are very strict and closed about who you do threads with.

Private: RP blog was most likely just made to RP with a few friends, and you have a very low chance, probably less than 1%, of starting a thread with them if you aren’t already their friend.

4. Interactions

This part will be a little short, mainly due to there being only 1 point to this. There may be people that come to you, requesting threads due to your introductory post. There are no guarantees, however. You will need to branch out and locate other RP blogs that catch your interest if you want to start threads. Not just that, but you’ll start threads with people you enjoy, as well. If you’ve been wanting to make an RP blog to try and interact with that one semi-selective person, now’s your chance to go for it! Be sure to read their rules, however, to make sure that they’re open to discussing possible threads with new people. Some people aren’t cool with getting stuff like that in their ask box/messenger.

Now, we can move onto the optional things!

5. Icons

Icons will be a picture of your muse doing an emote that you can place into your threads to give it more life! People will see visibly how your muse is feeling by the actions that just happened to them before, and it gives a clearer image of how they feel. Most of these you see before the muse says dialogue, and most icons end up showing different emotions. Most blogs normally have a handful of them.

WARNING: DO NOT STEAL ART AND EDIT THEM TO USE THEM AS ICONS. YOU MUST ASK THE FORMER ARTIST FOR PERMISSION TO EDIT/USE THEIR ART AS ICONS. IF THE ART IS YOUR OWN, YOU MAY PROCEED. IF THE ARTIST AGREES TO LET YOU USE THEIR ART, YOU MAY PROCEED. IF THE ARTIST SAYS “NO”, DO NOT ARGUE, AND FIND OTHER POSSIBILITIES. Artists can get distraught from people not asking permission before using their art for RP blogs. Please be sure to ask and receive permission before using it. Canon pictures are permitted.

6. HTML

While also not a requirement, you may notice the amount of RP blogs that have smaller text in their replies than most Tumblr text posts. In order to achieve this small text size, to reduce the overall size of your thread on everyone’s dashboard, you must do the following:

- Make a new Text Post

- Click on the gear on the upper right corner

- Click “text editor”, and click “HTML”

- To get small text, type in before you type your words, and afterwards.

- Be sure to type in at the end of a paragraph and retype upon a new paragraph.

- Example: There was always a short amount of time.

Your RP partners will appreciate this!

7. Trimming

If your posts aren’t trimmed, chances are, you won’t get so many threads. Be sure to trim your threads after a couple of replies, because if you don’t, your followers will have to suffer scrolling through the longest dashboard ever! I made a tutorial on trimming posts on my main blog quite a long time ago: http://ask-the-fnaf-cast.tumblr.com/post/152133123381/tutorial-on-trimming-rp-posts

I hope this post has really helped you begin setting up finding the key to unlock your door in the RP universe! Please also remember the singular most important thing in running an RP blog: HAVE FUN!

#rp blog #tutorial #roleplay blog #roleplay psa

162 notes · View notes

shakibalifutureworks · 7 years ago

Text

Limbo Trailer Journal

I have finally finished my Trailer for Limbo. So, I apologies for not keeping you updated on my work.

Limbo is a 2-D platformer game with challenging puzzles to progress throughout the game. I think that there is no plot to this game as there is no backstory between the main character (which is the boy) and the sister. So, it’s up to the players to decide whether they have backstory or not. Now, I was given the assignment to work with the Limbo trailer. However, only difference is that the audio has been removed. It is my job to put my own audio in this trailer, with whatever choice of genre I was able to choose from which was anything.

The genre that I am going with for the Limbo trailer is comedy. The reason why I have chosen this genre is because Limbo’s element in the game is dark and depressing and it would be difficult to implement a comedic element. Since, this trailer will be aimed at all types of audiences, I want to give them a different taste in a happy and funny game rather dark and horrible. Because of my research, I have managed to generate a lot of ideas by watching TV shows and videos from the internet such as YouTube. I was able to gather these ideas from both sources and make my own ideas by combining them together.

For the sounds that were made in the trailer, they were mainly my sounds that I have created using a sound recorder. For example, to make the sound of the character stepping on the grass was that I had to record myself stepping on a bunch of cassette film and step at the same speed as the main character, so the sound would be able to sync in with the main character’s steps. For pulling the boat to shore, I would require the following materials which is a brick and a wooden stick. Then I would need to drag the wooden stick against the brick to create that effect of grains of sand as the boat is being pulled onto the shore. To create the effect of the main character landing on his feet is that I would have to jump and land onto the wooden floorboards. Depending on how far the main character is from landing. There will have to be a harder impact on the landing. Another sound I have created is the boulder falling and to create that effect is that I must gather 2 bricks and rub it against the two bricks to create the effect of either the boulder falling or the boulder rolling down the hill. Lastly, as for other sounds, I have managed to give roles to my actors. Though, I chose my actors carefully so that they would fit the personality of the characters, in which case for the main character, a neutral feeling towards him, but if overwhelmed, he is easily prone to being scared. As for the sister, since she has one line of sentence and judging from that sentence, she has the bratty personality. Lastly, the spider was difficult to give audio to. Since spiders don’t have voice and is silent. So, since this is a comedy trailer, I would have to give the spider a voice that would throw off the audience and have a bit of a laugh. So, in the end, I decided to give the spider an audio. However, it wasn’t a voice, but it was yelling. Something a spider won’t ever do but it would bring a bit of humour. Although sounds effects would help improve the genre that I am doing, but having a script will fun and funny for and the actors I have chosen. I gave myself the roles of narrator and main character. Personally, this was an embarrassing as I had implement my voice into my trailer. Though I had to put my personal feelings aside and did record my voice so that it would be effective to have narrator having to break the 4th wall and the main character constantly screaming and being scared. For the sister, well, she was there for one scene. But overall, I had fun and enjoyed recording and implementing it in my trailer.

As more for the sounds for the trailer, I was able to create the sound of a wire snapping off. The way I made that sound was using can opener. As the can opener clicked, that was the sound for it. The clicking sound had needed to have more force or else I wouldn’t be able to get the sound realistic sound of the wire tripping, rather the sound would be quiet. The tree stump slowly falling was another effect that required a creaky floorboard. To make sound like it was falling, I would have to put lots of pressure on the floorboard with my foot so that it continuously to keep creaking or else it wouldn’t be enough sound for the trailer. Finally, buzzing from the light is something I created from myself. To create that effect is to make the buzzing sound from your mouth, the audience won’t notice the buzzing coming from anyone as they will think that it will be my sound effect that I have created from the materials I have used.

Other than my own sounds, I have used sounds provided by the internet. However, I just used a fair amount of sounds from the internet because I have utilised the sound recorder very well and created many different varieties of audio files. However, a few were quite tedious, as I don’t have required materials to make it happen. The sounds I have found from the internet is water stepping, yelling, circular saw, glass break, fly buzzing, swinging, stream of water and crate breaking. Having said all of that, I have referenced these sounds, so the audience would know that I haven’t claim these sounds as my own. Instead, I have credited the respectable owners responsible for the sounds.

As for the music for my trailer, I would like something upbeat and happy or funny. To make this music effectively so the audience would laugh, I would use an audio program to cut out specific parts of the audio to keep whatever is left and that sound clip will have huge impact on the audience humour wise because of the popularity that has been spread across the world. I have used certain music to emphasize my comedy is Chainmillionaire – They see me rollin’ and Rocky Balboa. Those two are well known for their music because of what it is called on the internet, a meme. Meme’s consist of humorous content and can be displayed on either a picture or video. This way the audience will find this hilarious. On the other hand, I also added another kind of music that isn’t like the two I have mentioned. It is called Iron Horse-Silent Film Dark. Now, the type of genre of music this is classical. The reason why I have used this is because the audience may find classical comedy more humorous then what we have as present in comedy. So this would be more reasonable to implement this in my trailer.

Now having my music and my sound effects ready, I have a video editing program that would put my sounds and music into my trailer. The program is called Premier Pro CC. Now, this was my first time using premier pro, so I had no idea what each button works and the design layout for Premier Pro CC was complicated. However, using trial and error for this program, I have corrupted my trailer a few times which was quite irritating, however I learnt from my mistakes and I fixed my mistakes so that the trailer was finished at the best of abilities. I have used another program that is mainly for audio. Premier Pro CC can also modify audio as well. But I prefer using this program for modify audios. This program is called Audacity. For recording sounds, I use a Zoom H2n Recorder. This recorder produces high quality audio without any disturbances such as unwanted noises and noises from other devices such as a mobile phone or PC.

In conclusion, I think have done exceptionally well in this assignment as I have learned a lot about creating the trailer that’s right for me. Since, this was a challenging task, as I have mentioned in the first paragraph, turning something dark into something more funny and cheerful is enough to say that I have achieved a few of my goals. As I got feedback from people, they were all positive as they said that they found it funny. I also learnt a few new tools in Premier Pro that I didn’t know that it would improve my trailer. For example, I was able to create the credits that scrolled upwards using text tool. I believe that it is better than making it fade into the next scene. As well as drastically improve my trailer.

Here’s the final version of the trailer.

Hope you enjoy!

youtube

References:

Playdead (10/05/2010) “Limbo - Trailer”

https://www.youtube.com/watch?v=Y4HSyVXKYz8

Chainmillionaire (16/06/2009) “They see me rollin’”

https://www.youtube.com/watch?v=CtwJvgPJ9xw

NoScope Official (08/12/2014) “Air Horn Sad Violin Full”

https://www.youtube.com/watch?v=_1qXQRpF08E

Музыка без авторских прав (13/11/2015) “Iron Horse Silent Film Dark”

https://www.youtube.com/watch?v=JpLJVpJVKL0

Robinhood76 (08/06/2010) “ 01806 steps in shallow water.wav”

https://freesound.org/people/Robinhood76/sounds/98731/

InspectorJ (10/03/2016) “Stream, Water, C.wav”

https://freesound.org/people/InspectorJ/sounds/339324/

avrahamy (14/01/2012) “Glass Break”

https://freesound.org/people/avrahamy/sounds/141563/

Benboncan (08/09/2009) “Trapped Fly.wav”

https://freesound.org/people/Benboncan/sounds/79007/

InspectorJ (31/05/2017) “Bamboo Swing, B10.wav”

https://freesound.org/people/InspectorJ/sounds/394444/

kwahmah_02 (28/09/2014) “Circular Saw 1.wav”

https://freesound.org/people/kwahmah_02/sounds/250060/

kevinkace (01/02/2009) “Crate Break 2.wav”

https://freesound.org/people/kevinkace/sounds/66778/

RutgerMuller (29/08/2010) “Scream_ooa-1.aif”

#fwxb1101

1 note · View note

tribeworldarchive · 5 years ago

Photo

Interview with the Executive Producer of The Tribe - Raymond Thompson

In this interview, we are pleased to put forward questions to Raymond Thompson, the Executive Producer of The Tribe. You can find another interview with Raymond Thompson in his role as the creator of The Tribe by clicking here. We would like to thank Raymond Thompson for his time in answering these questions. THE INTERVIEW 1. What is your name? Raymond Thompson 2. What do you do (in one sentence)? I oversee all aspects of the series from beginning to end. 3. How do you do this? What are the processes involved from start to finish typically? This involves being involved in all manner of areas such as casting to storyline approval to even locking off the final edits prior to dispatch for transmission. 4. Which other departments do you work with in the process and in what way? I have a liaison with every single department. 5. What are the factors that affect and inspire a script or a storyline? There are several factors which govern a script or storyline or the interpretation of this but invariably it starts with a blank page being filled. Any good series has to rely on quality writing from which any and all elements are derived. Within the various departments and during the interpretation of scripts we constantly monitor budgetary considerations, actor and actress performances, other creative elements from lighting to design, make up to wardrobe and logistically extingances also play a very large part. 6. Can you describe a typical working day - what is your routine? It is difficult to describe a typical working day because the one area of predictability of the role of an executive producer is its unpredictability. I tend to rely on the executive in charge of production and his heads of departments to deal with day to day production matters and when I am brought in it usually coincides with a problem. And so my role is rather like the news in the sense that one does not hear good news but usually bad news which is manifested in a problem. As executive producer and co-creator I am very much involved in the writing of the scripts and storyline which represents the blueprint of the series and the direction the series will take. I tend to have very much a hands on role throughout the entire the production and post production process and am also involved in the branding and marketing of the series throughout our distribution subsidiary, Cumulus. The process is not so much a process but a passion and a commitment to trying to deliver quality programming. The end result is very important to me as I believe that the power of television is absolute and that as programme makers we have a responsibility when we are invited into the living rooms of our audience let alone the fertile imagination`s of young people and my aspiration is to be aware of that responsibility throughout every aspect of making a series such as The Tribe otherwise I would be abdicating the responsibility.

7. Are there any ideas or approaches that you considered but did not use in The Tribe? If so, what are they - and why were they not used? I am forever wrestling with the concept of the series and characterisations and this is probably and inherent quality control in my creative pursuit of the one thing that does not exist perfection! In this context I really am forever considering any and all aspects. 8. Time - how long typically does a costume take to make? Or a script to write? A series such as The Tribe and more particularly the work load is a demanding one and in my role as executive producer The Tribe has constantly taken my time since 1997 (for the first series and planning of the second) but in reality the concept has in abstract terms been with me for several years. Various departments have a fixed period whereby their duties start and finish such as the writers can fulfil their task mid way through a production and likewise, post production will not start until after the production process and the distribution will generally not occur until sample footage has been shot but my role embraces all these areas and so I live with it every day and there is no beginning and seemingly no end. 9. What`s your favourite thing in The Ttribe you have contributed to and why? I have no favourite `thing` in The Tribe in a tangible sense. I am enormously aware of the vast amount of faith investors have placed in the series and the admirable degree of human endeavour from all members of the Cloud 9 team that goes into producing such a series as the tribe - and I am also mindful of the viewers who watch the series at home. And so there are many intangibles which touch me ranging from an actor giving a performance, to a writer inspired by a particular line of dialogue to even a viewers fan letter which makes me realise that something in The Tribe has touched that particular viewer, which in the end makes it all worth while. 10. Do you have any heroes or heroines in your field - if so, who are they? I have several “heroes and heroines” in my field but they are far too numerous to mention. They range from icons in the industry and throughout the history of the film and television industry and several works have inspired me in my own creative career. But in the end there really are no heroes or heroines. Anyone who creates something is special in my view. There are no bad films or books or performances… Everyone in the creative industry with a degree of conviction and integrity bears their soul in an attempt to express themselves in such a way and the ideal is that the masses can “get something” from that process. As a writer I have a particular affinity with other writers as I know the pain and at times even fear of living with a blank page and struggling to fill those pages. Why anyone wishes to fill those pages is a question i fear can never be answered but at times god seems to smile on some writers inspiring them to express themselves in such a way that mere words will touch the hearts and minds of a viewer or reader and i think that process is a profound one.

11. How did you get into your field? When you were younger, did you always want to do what you do today? I probably always wanted to be a writer without at first realising it. But I always had a need to write long before I was aware that I was given a talent to write and have always loved to written word, even if the words were committed to paper for my own eyes. Now those words touch several million eyes around the world but fundamentally the process is the same (ie. I feel the need to write something and, in material terms, I have been fortunate that the masses have been interested to share my creative process, or at least have an interest in it which is fulfilling and rewarding on an elemental level but even if this was not the case I feel I would still have the need to write. 12. What advice would you give to people who wanted to do what you do? In the cold light of dawn, when everyone else sleeps, a writer writes. They can not plan to write. They simply write. And so my advice would be to anyone aspiring to be a writer is to write with passion and integrity and tell the story the way the particular individual wishes and not to get too hung up on how anyone will respond be they from academia or the critical press or wherever. As far as an executive producer is concerned my advice would be to try and gain as much experience as possible in any and all departments and areas of the television industry which is essential in order to fulfil the role. Like any other ambition in life I believe that someone needs to know what they want otherwise they will never get it and generally I think if someone wants something and is sincere about that in the sense that they want something for the right reasons and if they are willing to pay the price then they should throw their very being into pursuing it. There is an adage of being aware of what you want because if you want it badly enough then you will usually get it. I think that is basically true. And so my advice to anyone embarking upon whatever they wish is to dream. But to dream big dreams and not to let anything or anyone dissuade them of pursuing that dream within the confines of what is ethical. A high jumper, for example, should throw their heart over the bar and I believe their body will follow and that has been my metaphorical image. I wish everyone much success in whatever they chose to dream… …and above all, that the scars are little ones in the pursuit of their dream (there will always be a degree of pain on that journey to success). 13. What`s your favourite episode - or moment in The Tribe - and why? My favourite moment in The Tribe was when the format was completed followed by the first shot on the first day of filming.

#The Tribe #Raymond Thompson #Interviews

0 notes

cecillewhite · 6 years ago

Text

Software Demo Success: How to Present Your LMS In Its Best Light

If you’re a learning systems vendor, this scenario should sound familiar. Your sales team recently crafted a strong proposal in response to an LMS RFP, and the buyer has given your company a thumbs up. Congratulations! However, a full-scale celebration will have to wait. That’s because you’ve been asked to compete with other vendors in a software demo “bake-off.”

This is when the rubber really hits the road. It’s one thing to write a proposal that talks conceptually about use cases, requirements and functionality. But walking through a live product tour can make or break your solution in the minds of prospective buyers.

So, what happens when your solution steps into that white-hot spotlight? How exactly does your software demo make your product shine?

Of course, there’s no guarantee that even the most stellar presentation will seal the deal. But after years as a software sales consultant, and now as an LMS selection advisor, I’ve learned how you can significantly improve your chances. Here are some of are my best suggestions…

9 Ways to Make a Great Impression with Every Software Demo You Deliver

1) Sweat the logistical details

Some factors are complex and beyond your control. Others are easy to implement and entirely within your reach, including these basics:

RSVP FOR THE SEPTEMBER WEBINAR!

Watch the clock – It’s your responsibility to manage every minute from start to finish. Structure the agenda with top-down logic and prepare for questions that could derail the discussion.

Begin (and end) with a bang – Why save all the good stuff for last? If you don’t hook your audience within the first few minutes, you could lose them entirely. Besides, you may run out of time. So instead of building to a big finale, lead with a “wow” moment. Introduce a central business issue and illustrate how your solution adds value. Then shift less important details downstream. Also, plan to conclude with a bit of flair. Even if time is tight, those closing comments can be just as powerful as a strong opening.

Keep it moving (literally) – You want your audience to feel energized, right? Try getting out of your chair and slowly walking around. You can even tag-team with a colleague, so someone is always roaming. For online demos, you can simulate this by periodically shifting from screen sharing mode to facial display when answering questions.

Check yourself – What if your mother were in the audience? Would she want to hear keys or loose change jingling in your pocket? Would she remind you to stand up straight and smile? Always maintain a positive attitude, even when challenged. Pace yourself and “never let them see you sweat.”

Use a cheat sheet – Even after 20+ years of delivering demos, I always create a script. I might wander off-track, but that’s when a script is even more critical. This quick reference tool helps me stay focused and reminds me which keystrokes fit each scenario.

2) Do your research

I know a rep who generated excitement with prospects with “intro demos” but he refused to prep with a sales consultant. He thought a brief pre-demo huddle in the prospect’s lobby was sufficient. Trust me, you’ll get better results when you plan ahead. For example:

Update discovery findings – One of the biggest mistakes you can make is assuming that research from the RFP phase is still accurate in the demo phase. To avoid surprises, contact the prospect in advance to review and refresh use cases. You’ll also want to confirm demo audience information, logistics and other details.

Involve and educate your team – This story explains what’s at stake. Recently, I witnessed the leading vendor in an LMS selection project rely on a remote Professional Services resource to outline implementation plans. But because this resource had very little knowledge of the prospect or the project, the presentation was very generic. In a matter of minutes, that vendor lost the bid.

3) Wrap your demo in a “theme”

SEE THE WINNERS NOW!

My go-to theme was the “1-click” software demo. This is about giving participants multiple reasons to think, “Wow. That was easy!” You can do this by emphasizing 1-click functionality throughout the session. For example, say “…in only 1 click, you can launch the content.” Or, “…just 1 click updates all the course records.”

You can further reinforce the point by encouraging participants to join your 1-click chorus. Just set-up a sentence and wait for them to fill-in the blank. For example, “…this means you can assign content to any group of users with only ____.”

They may not remember everything they see, but I promise you, they will remember the “1-click” demo.

4) Invest in demo data

Of all the factors that can damage a demo, weak data ranks at or near the top. Countless times, I’ve seen how data brings a solution to life. That’s why I developed an extensive demo database and became deeply familiar with every aspect of it, including:

Completeness – Have you ever run a report that produced zero records? Have you searched a catalog, only to find mismatched results? That should never happen in a demo. Every field, every tab, every report should be populated with appropriate data. And it’s your job to fill all the gaps.

Relevance – When you’re presenting a software demo to a healthcare company, imagine how compelling it is to display industry-specific data. This is where relationships with content providers can give you an edge. They’re usually happy to share data with you in exchange for a shout-out during a demo. At the same time, prospects will view your product as more than just a learning platform. It’s a solution!

First-hand knowledge – Remember the demo “cheat sheet” I mentioned earlier? You can include dozens of key feature examples. If a prospect asks to see something specific, this helps you find it quickly and easily. Want to see the waitlist for an instructor-led training event? Found in 1 click! How about coupon code creation tools? Again, just 1 click away!

5) Setup–Show–Recap (SSR)

Have you ever seen a software demo that seems more like a giant run-on sentence? It’s hard to know if the presenter even bothered to take a breath!

While the “setup–show–recap” method requires more effort than the “spray and pray” approach, prospects should recognize that you’ve mapped their pain points to relevant use cases. Here’s how to make it work:

SEE THE WINNERS NOW!

Setup – Depending on your audience and logistics, you can use PowerPoint slides, a whiteboard or flip chart to present a preview. This introduction is important because it lets the audience know what to expect and gives you an opportunity to verify the use case.

Show – If you deconstruct the demo into bite-sized scenario “nuggets,” your audience is less likely to become overwhelmed. Think of teaching teenagers how to drive. If you cover 3-point turns, parallel parking, backing up and changing a tire all in one session, don’t expect them to remember anything. Instead, focus on one scenario at a time.

Recap – After participating in multiple demos with a series of vendors, your audience won’t remember many specifics. However, they will remember which vendors “get it.” And what presenter doesn’t like to see smiles and nodding heads in the audience? So why wait until the end of your demo to recap? Instead, summarize each scenario, so you see smiles and nods throughout your session – not just at the end.

6) Shift your emphasis

The demo isn’t about the product. It’s about what the product can do for your prospect. This can be particularly challenging, especially for product managers and other non-sales professionals, or for presenters with a service or training background. Remember these points:

“Sell. Don’t tell” – This is not the time to discuss every button, tab and menu in your system. Dwelling on your features checklist usually leaves prospects bored and frustrated.

Put “you” before “me” – As a potential client, which sentence would draw you into a software demo? “I’ll run the compliance report now,” or “Here’s how you can run the compliance report.” With “you” as the subject, the demo stays focused on audience interests. It also engages prospects and helps them take ownership of the solution.

7) Tap into your whole team

Let me clarify a common misunderstanding. The term “software demo” does not mean, “It’s time for account executives to check email messages.”

All too often, reps briefly introduce the company, the product and the sales consultant. Then they check-out mentally until the Q&A. This causes multiple issues:

Your audience can get tired of hearing one person throughout the demo

They may wonder if the system is too difficult for anyone other than an expert to use

They may wonder if a disjointed demo effort reflects your organization’s broader culture

While multitasking, your rep may miss key comments and questions.

Bottom line: Reps and solutions consultants should work together to prepare and deliver every software demo as a coordinated team.

8) Keep it simple

Your audience will include people of various ages, experience levels and interests. So, think about how you’ll appeal to a common denominator. For example:

REPLAY THE WEBINAR NOW!

Use acronyms wisely – LRS, LXP, B2B, CRM – our industry is brimming with alphabet soup. But these terms aren’t universally understood. When you introduce an acronym, briefly define it.

Speak in simple terms – Words like “bifurcate”, “ubiquitous” or “juxtaposition” may seem impressive. But unusual terms can distract, confuse and frustrate your audience. Why run that risk?

Trim your clicks – Do you have too many “screen kung fu” moves? That’s what one of my industry colleagues calls demos with an overabundance of clicks and screens. Instead, showcase your knowledge of a use case by performing each action in the fastest and simplest way.

Command your time – You’ll be tempted to rush when adrenaline is pumping and you need to cram 30 more minutes of material into the remaining 10-minutes of a demo. Here’s a better approach. Ask audience members how they prefer to use the remaining time. Then offer to cover additional items in a live or recorded follow-up session.

9) Stand out from the crowd

Wondering why I’ve listed 9 tips instead of 10? It’s a small way to differentiate this post from standard “top 10” lists. You can do the same thing to make a software demo more memorable. For example:

Respond to questions as they arise throughout the session – This is a great way to involve your team and make the demo experience more dynamic. If you don’t have a real-time answer, ask your sales rep to text or email others for clarification, so you can respond before the demo ends. Prospects will appreciate your resourcefulness and responsiveness.

Include external voices in the conversation – Adding third-party participants can be a highly persuasive tactic. For example, if you know that a prospect is very concerned about implementation services, invite a client to speak during the demo about your ability to deliver on time, on spec and on budget.

Follow up – Obviously, if you promise to follow-up on a specific question or issue, it’s essential to close that loop. But if you really want to leave a strong impression, try this: Record a 5-15-minute summary of demo highlights and discussion points. Then add a brief video introduction and a thank you. It’s a memorable way to address remaining demo gaps and reinforce your value proposition.

Closing Notes

Some of these software demo ideas are easy to implement. Others require research, practice and determination. They may even require some outside help.

But after years of experience, I know that many of these practices are overlooked by a surprising number of LMS vendors. That means, with a bit of extra effort, you can separate yourself from the competition and improve your chances of landing new business.

I’ll explore more ideas in future posts. In the meantime, if you’d like more detailed advice about how our LMS vendor services can help you sharpen your demo script, strengthen your demo database or improve your win rate, feel free to contact us anytime!

Need Guidance to Improve Your Demo Results?

Our analysts are here to help! Submit the form below to schedule a free preliminary consultation at your convenience.

First Name*

Last Name*

Email Address*

Company*

Briefly describe your situation or challenges*

jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 38) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ); jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [38, 1]) } );

The post Software Demo Success: How to Present Your LMS In Its Best Light appeared first on Talented Learning.

Software Demo Success: How to Present Your LMS In Its Best Light original post at Talented Learning

0 notes

codeavailfan · 5 years ago

Text

HTML vs CSS Best Key Differences with Examples

In the advanced world, in the event that you need to structure your site, you should utilize HTML and CSS. What's more, clarifying the contrast among HTML and CSS can assist you with planning web quicker and make pleasant locales with a great deal of client experience.

Pattern HTML vs CSS

HTML versus CSS works each other to construct the site. The hypertext markup language creates the substance of the page on the page, and CSS produces the style of the site.

At the end of the day, HTML resembles a body, and CSS resembles a piece of clothing. The body may exist without garments, yet it can appear to be very basic. At the point when you put basic HTML in CSS, you make a progressively powerful site, improving your client experience.

Right now, clarify the contrast among HTML and CSS underneath:

Contrast among HTML and CSS

These are as per the following:

HTML: HTML implies a hypertext markup language. It is a basic language used to make pages. It has a uniquely d code structure, which makes it easy to learn and learn separated with some other language.

CSS or plummeting style tables are the language of style tables that can be applied to any XML document. Its inspiration is to improve the stylization of explicit things to make the composite code a lot simpler to peruse.

HTML is extremely essential, with two or three signs planned to compose certain words, sentences or sections. Likewise, it legitimizes blunders when giving a few outcomes, whether or not there are mistakes in the code.

This piece of HTML improves the learning and arrangement of essential site pages that contain just a humble measure of substance and structure. The issue with HTML is that it doesn't scale well when you begin making bigger or logically enchanting pages.

The style can recollect a few expressions for every region, and this is returned in a similar spot a few times, making the page pointlessly long. The basic language of learning is confounding, and it's extremely hard to trail you've committed errors.

Models:

HTML labels on essential level catchphrases, which are encased in point areas and for the most part show up in a set.

<tagname>content</tagname>

HTML segments speak to a specific region on a site page.

Content is the composed, associations, pictures, or other information showed on your site page.

The beginning tag is a HTML segment that is utilized to show the beginning of the part.

Last labels are the HTML segment for isolating individual parts.

CSS: CSS implies falling templates. This is the language of style tables that can be utilized for any XML record on the screen. CSS was planned to rework the code into numerous bigger pages.

This doesn't show that CSS can't be utilized on less difficult and less perplexing pages. CSS, regardless, can be helpful for littler pages, be that as it may, the focal points become more clear as the page size increments. CSS does this by making a custom that portrays the right printed style, size, concealing, outskirts, and even the base. These custom labels can be utilized comparatively to standard HTML phrases.

For instance:

Text style and Bold; However, in the event that you just change a point of view, it changes every perspective dependent on the significance of the name.

The last consequence of this is you will basically need to utilize a tag to accomplish a specific view, and you can utilize that tag again and again on your pages. Additionally, you're not constrained to a lone tag, you can do whatever you have to change your page totally.

CSS is only a contraption that has gotten known for its character. This makes it significantly less perplexing to make pages and investigate issues. While you can utilize CSS in HTML pages, it's not only for HTML. Similarly, it tends to be utilized in a few dialects, for example, XML and XHTML, among others.

Models:

CSS affirmations rest inside wavy segments, each comprising of two areas: property and its worth, secluded by two. You can portray different qualities in a solitary disclosure, each isolated by a semicolon.

Selectors exhibit which HTML segment you have to structure.

The presentation joins property and worth disengaged by two. What's more, wavy embellishments that encase all announcements are known as square presentation.

The characteristics decide the settings you have to apply to the chosen properties.

The properties mean the pieces of the segments that you have to change.

HTML versus CSS advantage

Html:

HTML is commonly utilized.

Easy to learn and utilize.

Each program underpins HTML language.

Do whatever it takes not to purchase any extra items as it is normally in each window.

Simple of the XML etymological structure, which used to grow to store data.

It's free as you don't have to purchase any items.

Easy to learn and code in any event, for students.

Css:

Effectively keep up enormous sites.

CSS spares site time. You can indicate a technique for every HTML component and effectively apply it to website pages.

The Script offers steady stage opportunity and can fortify the most recent projects also.

Worldwide web measures give smart thoughts to beginning with CSS over ALL HTML pages.

The web search tool will permit countless clients to put it on the Internet. Less substance will assume a significant job in the internet searcher.

CSS can put its components any place you need on the website page.

CSS has better styles for HTML and an a lot more extensive component scope.

Weakness of HTML versus CSS

Html:

1. It can produce static and basic pages, so in the event that we need dynamic pages, around then, HTML isn't significant.

2. You have to make part out of the code to make a site page simple.

3. Security features are awful in HTML.

4. If we need to form a long code to make a page, around then, it offers some unpredictability.

Css:

Absence of security: CSS doesn't have the security work that will shield it from being revoked. Any individual who has perused/compose access to a site can change the CSS record, modify associations, or adjust the association, whether or not it is a match or structure.

Discontinuity: CSS forms a few measures with each program. Designers ought to consider and test all code in various projects before getting to any live versatile site or application so as to maintain a strategic distance from similitude issues.

Key distinction among HTML and CSS

These are as per the following:

HTML is basically a standard markup language for speaking to the structure of site pages, in spite of the fact that CSS is the layout language for rendering the presentation and plan of pages.

HTML is definitely not hard to learn and has an unmistakable language structure, despite the fact that CSS can be wrecked to a great extent and can get tangled up in codes.

CSS is html-self-governing, and will in general be utilized with any XML-based markup language, while this is certifiably not a comparative case with HTML

HTML records can contain CSS codes, by and by CSS can never contain HTML codes.

HTML gives labels that length the substance of the parts of a site's page by means of CSS. It comprises of selectors that are remembered for a certification square.

CSS has been cracked, yet HTML doesn't make any such issues.

CSS utilizes substantially less code and, right now, an a lot shorter page stack time than HTML.

Would it be advisable for you to learn HTML or CSS?

Web specialists need to utilize both HTML and CSS. At the point when everything is stated, it looks good, in any case, HTML first, particularly since the cost system is commonly easy to learn.

In any case, learning HTML and CSS together, especially the manners in which they partner with one another, gives site pros greater authority over their pages.

For instance, engineers create CSS in some various associations: outer formats, interior layouts, and inline style. Outside models unite all CSS rules for a site plan into a solitary record, which designers for the most part interface with in the header of each page of your site.

Inside formats are applied to a particular page, an important gadget for draftsmen who need a substitute style for a solitary page set up. Makers consolidate the inner format into the page header. At last, inline styles impact just a singular line of HTML code, changing just the title or a solitary area.

Understanding when to utilize these different fixes is a significant assignment for both CSS and web specialists.

conclusion:

In the conversation above, we clarified the contrast among HTML and CSS. In the distinction of taking a gander at HTML versus CSS over a scope of factors, it tends to be accepted that these are two of the focal web scripting dialects for improving the site page, in any case, with a comparable time reason, every ha its own points of interest and impediments .

Right now, picking any of them, engineers must learn and separate different pieces of the HTML and CSS tongues. In this manner, considering the sort of business need, working time, and in all other special analyzed perspectives, these web scripting dialects must be picked to show up on the perfect objective.

Our assistance with software engineering and software engineering help specialists help you with mapping programming identified with assisting with HTML mapping with the best arrangement.

#htmlvscss #htmlvscsstips #htmlvscssdifference #tipshtmlvscss

0 notes

kadobeclothing · 5 years ago

Text

15 of the Best ‘About Us’ & ‘About Me’ Pages and How to Make Your Own

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.

It’s that compelling content that’s crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web design needs? It all starts with the “About Us” page. For a remarkable about page, all you need to do is figure out your company’s unique identity, and then share it with the world. Easy, right? Of course not. Your “About Us” page is one of the most important pages on your website, and it needs to be well crafted. This profile also happens to be one of the most commonly overlooked pages, which is why you should make it stand out. The good news? It can be done. In fact, there are some companies out there with remarkable “About Us” pages, the elements of which you can emulate on your own website. By the end of this post, you’ll know what makes some of today’s best “About Us” and “About Me” pages so great, and how to make your own about page that shares your company’s greatness.

Best About Us Page Examples Yellow Leaf Hammocks Eight Hour Day Joe Payton Apptopia Moz Aja Frost Cultivated Wit Kero One Nike Refinery29 Sara Dietschy Marie Catribs Marc Ensign Bulldog Skincare Doomtree

1. Yellow Leaf Hammocks Why the “About Us” Page Rocks: It tells us a story. When you have a great story about how your product or service was built to change lives, share it. The “About Us” page is a great place for it to live, too. Good stories humanize your brand, providing context and meaning for your product. What’s more, good stories are sticky — which means people are more likely to connect with them and pass them on. Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics, painting a picture instead of big chunks of text. They’re clear about why they’re different: “Not a Charity,” the page reads. And then: “This is the basis for a brighter future, built on a hand up, not a handout.” Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your “About Us” page. Using descriptive and emotive copy and gorgeous graphics, an “About Us” page with a story works harder for your business than a generic one.

2. Eight Hour Day Why the “About Us” Page Rocks: It’s human. People tend to think that “About Us” pages have to sound formal to gain credibility and trust. But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton. Trying to sound too professional on your “About Us” page results in stiff, “safe” copy and design — the perfect way to make sure your company blends in with the masses. Instead, Eight Hour Day showcases the people behind the company and humanizes its brand. Introducing the founders by name and featuring the photos of them on the “About Us” page drives home the point that Nathan and Katie are — as they so astutely put it — “two individuals with a passion for creativity — creativity makes us happy.” When you’re designing your “About Us” page,avoid industry jargon and replace it with an authentic voice — yours — to describe your product or service. Sure, it needs to be polished and free of errors, but it should always sound friendly and real.

3. Joe Payton Why the “About Me” Page Rocks: It’s confident, creative, and easy to skim. “About Us” pages might encompass the values of more than one person or entity, but they’re no more important to the image of a business than your personal about page. Take Joe Payton’s “About Me” page, below. Not only does Joe’s illustrative self-portrait give him a personal brand that customers will remember, but it also demonstrates his expertise as a designer and animator. His website visitors can learn not just what he does, but why he does it, in an easily digestible way. Being able to express his values as a creative professional in such a well-organized page is something to be desired by anyone creating their own about page.

4. Apptopia Why the “About Us” Page Rocks: It skips the business babble. We know — no industry jargon. If you think it makes you sound super smart on your “About Us” page, think again. People want and appreciate straight talk about what your business does. After all, if people can’t figure out what you do, how will they know they need your product or service? So, skip the industry lingo — that’s what Apptopia does on its “About Us” page. The startup’s simple but polished language effectively communicates the company’s offering while still allowing the Average Joe to understand it. The moral of the story: Try to get rid of jargon on your “About Us” page whenever possible. Use short and punchy sentences to explain complex products and ideas in a way that isn’t patronizing, but rather, is empathetic. 5. Moz Why the “About Us” Page Rocks: It’s humble. Instead of following the classic “About Us” script and writing a few paragraphs about the company’s mission and origins, try something different — there are plenty of ways to make your brand more compelling to someone who doesn’t know about you. Take Moz, for example. A lot has happened since it was founded in 2004, so the company chose to share those milestones using a fun and clean design that incorporates clear headers, concise blurbs, and little graphics to break up the text. We especially love the humble references to how Moz received funding, how it switched its brand positioning — and most importantly, how it switched back to its original model. This speaks volumes to the value honesty and humbleness can play to your customers. Don’t be afraid to talk about your ups and downs; your customers will trust what you say that much more.

6. Aja Frost Why the “About Me” Page Rocks: It’s data-driven. Alright, we might be biased in highlighting this professional, as Aja is our very own SEO strategist at HubSpot. Nonetheless, the ingenuity she brings to the company isn’t lost on her website’s “About Me” page. Being a data-driven professional, Aja knows her own clients as a freelance writer and strategist don’t just want to see what she’s written — they want to see how her content has performed. With that in mind, her “About Me” page tells a story of her career growth, which peaks — no pun intended — at an impressive line graph showing the result of an SEO strategy she implemented for the HubSpot Blog. (The graph’s sharp decline at September simply indicates when she stopped collecting data.) Following the impressive chart, Aja closes out her about page with a personal note on what she does in her spare time — always a good way to humanize yourself in the eyes of your potential customers.

7. Cultivated Wit Why the “About Us” Page Rocks: It breaks the mold. Yes, this post is about, well, “About Us” pages. But sometimes, you don’t always need to wait for users to get there in order to make a statement. That’s part of breaking the mold to showcase your company’s personality. That’s exactly what Cultivated Wit — a creative agency and media company — does, with both an edgy name and an incredibly fun story told through video and parallax scrolling … right on its homepage.

Below is the actual “About Us” page, which is a gem once you get there. But it’s great to see a company embrace its own brand of quirk throughout the site.

Even if you have a dedicated “About Us” page, there are plenty of ways to creatively showcase your company’s personality throughout your entire website. And yeah, that’s harder than filling a stock “About Us” template — but it can have a significant payoff for your brand. 8. Kero One Why the “About Me” Page Rocks: It’s multilingual. Kero One is a hip-hop artist and DJ from San Francisco, and his “About Me” page carries a valuable lesson to personal brands who cater to more than one audience — especially if those audiences speak different languages. Kero One’s story starts at his childhood, when he was six years old and first discovered a passion for hip-hop. Knowing how old and genuine his love for the genre is adds tremendous value to his own music in the eyes of his listeners. While this entrepreneur’s childhood interests help to deepen his audience, the second screenshot below helps Kero One widen it. His “About Me” page first tells his story in English, then in Japanese, then in Korean, then in Chinese. Accommodating these Southeast Asian audiences makes his brand more inclusive of all the audiences he identifies with.

…

9. Nike Why the About Us Page Rocks: It knows its audience. Nike might seem like a company that’s too big to inspire smaller businesses. You might even wonder if Nike even still has an “About Us” page. As a matter of fact, it does, and it hasn’t forgotten the company’s roots. Nike began on the campus of the University of Oregon by the hand of the college’s track coach, Bill Bowerman. And even though he no longer works at the company, one of his beloved quotes still brands the bottom of Nike’s “About Us” page below: “If you have a body, you are an athlete.” This bold sentence, referenced by the asterisked “Athlete” in the words right above it, sheds important light on Nike’s audience. The brand may be big today, but Nike is all about the rising stars — who Nike depends on to, according to the rest of its “About Us” page, “expand human potential.” The takeaway for marketers? Know your audience, and make it obvious to that audience the instant they read about you on your website.

10. Refinery29 Why the “About Us” Page Rocks: It tells you what’s most important. Here’s another instance where any area of your website — not just the “About Us” page — is an opportunity to break the mold. Many companies add just a simple mission statement or company profile, but people often don’t want to ready a wall of text explaining what you do. So, Refinery29 broke it down to convey the intangible qualities that are tough to include in a basic “About Us” page. Although Refinery29 does introduce its page with a description of its business, its goes out on a bang — four bangs, to be exact. The organization is on a “mission,” sure, but there’s also an “essence” of Refinery29, a “promise” it keeps, and a “vibe” it gives off. These aren’t company traits you’d think to include when starting out, but they’re what your customers often make gut decisions on when buying.

11. Sara Dietschy Why the “About Me” Page Rocks: It has variety but still aligns with her personal brand. This professional YouTube content creator has an eclectic collection of videos related to technology and culture, and expresses that diversity all over her “About Me” page. In addition to the vibrant self-portrait at the top of the page, Sara’s first sentence tells you just how many people subscribe to her channel: 350,000. This is an important number to know for her potential video advertisers and collaborators who want to know how much exposure they’d get by working with her or advertising on her channel. The colored tiles lining the page — starting with the red one, as shown below — also do a terrific job segmenting her work by the types of projects she takes up and for whom she’s done them. That Intel logo in the second photo of Sara, below, is sure to turn some visitors’ heads as they’re perusing her website.

12. Marie Catribs Why the “About Us” Page Rocks: It’s unexpected. There’s a reason why these examples are exceptional — “About Us” pages aren’t always the most riveting parts of a company’s website. In fact, they often look like an afterthought. But even if you don’t have budget for juicy graphics, video, or parallax scrolling, there are other ways to make your “About Us” page unexpected with the copy alone. Marie Catrib’s is a restaurant, so you might think their “About Us” page would be your typical “here’s how we started, here’s what we believe in, and here’s our food” story. Marie Catrib’s “About Us” page does tells us that — but it does so in an unconventional way. Immediately, the user’s eyes are drawn to a header that says, “It’s okay to make a mess, experiments can lead to beautiful things.” Quite philosophical, for a place to have dinner. But next comes the story about the owner, which starts in an unexpected way — “It’s hard to imagine, but at one time Marie was banned from the family kitchen.” A line like that draws in the audience, because we know it’s not going to be typical.

So, how will you use copy to really draw readers in? It’s amazing what impression you can make on site visitors just by creatively telling your story with words alone. 13. Marc Ensign Why the “About Me” Page Rocks: It’s funny but professional. This branding expert does two things super well on his about page: He takes his work seriously, but doesn’t take himself too seriously. Marketers know there’s value to keeping a casual tone in the content they create, but in order to attract customers, you need to prove you have discipline and integrity. That’s a tough balance to get right. Marc Ensign nails that balance between friendly and formal with a confident opening statement, followed by an amusing smiley photo of himself to set an inviting tone.

14. Bulldog Skincare Why the “About Us” Page Rocks: It’s lovable and memorable. What’s the difference between “average” marketing and lovable marketing? It’s the difference between creating generic webpages that provide great information, but in a straightforward, black-and-white kind of way — versus creating webpages that provide great information and are infused with color, personality, and stay true to a company’s unique brand voice. When you create lovable marketing, you can start a movement of brand evangelists and advocates who will help you grow. Where does this fit into a company’s “About Us” page? The folks at Bulldog, a men’s skincare company that was named for the colloquial “man’s best friend” — a dog — could have typed up a few paragraphs about where the brand came from and how they were one of the first in the space to redefine and eliminate stereotypes around men’s grooming. But that text alone would have been a bit, well, average. Instead, the “About Us” page is pithy, colorful, and leads with the lovable mug of an adorable bulldog — fitting the name and the brand. And it states the purpose of the products — to help customers from waking up with the (admittedly adorable) wrinkly face you see when you visit Bulldog’s website.

Play on your own words — it’s okay to have fun and pun with your brand, as it helps to inject personality and humor into your “About Us” page. It primes visitors for a story in a way that makes them immediately feel something. That’s how you create memorable, lovable marketing. 15. Doomtree Why the “About Us” Page Rocks: Its shows, tells, and has a soundtrack. One minute of video is worth 1.8 million words, according to Forrester Research’s Dr. James McQuivey. But what about audio and visual, too, all combined with a really cool story? Well, that’s one way to tell your story in an engaging way — through multimedia. Doomtree is built on a bit of an innovative concept: That a group of talented artists can each have thriving solo careers, but can still come together on a regular basis to create great music. It’s not a band — it’s a crew. It’s an unconventional concept with an equally interesting backstory that “started as a mess of friends in Minneapolis, fooling around after school, trying to make music without reading the manual.” And as soon as you arrive on Doomtree’s ‘About Us’ page, you’re greeted with big, bold photos of those friends.

As you scroll down, users are treated to even more interaction with the crew’s tracks and music videos. That makes sense, because it gives visitors an instant sample of Doomtree’s product. What’s more, the entire “About Us” page is responsive, including the video. That’s important — not only because it offers site visitors a great mobile experience, but also for Google search ranking — especially now that such mobile usage has surpassed desktop.

How to Write an About Page Establish a mission statement. Outline our company story. Reveal how you’ve evolved. State your “aha!” moment. Explain who you serve. Explain what you’re offering them. Cite examples of who you’ve served. Describe your values.

It’s tough to establish one all-encompassing template for your “About Us” page — there are just so many ways you can go about telling your company story. But, per the real “About Us” pages we’ve just highlighted, there are some steps you should keep in mind when getting started. Here are five steps to writing an “About Us” page based on some of the things that impressed us about the examples above. 1. Establish a mission statement. Your “About Us” page can and will be much longer than a single mission statement, but in order to draw people in, you need to succinctly state your goal in the industry up front. What are you here to do? Why should your website visitors care? 2. Outline your company story. You might not have a long history of changes and growth your company has endured (yet), but it’s a nice touch to talk about where you came from in your “About Us” page. So, isolate the milestones prior your company’s founding, and use them to give readers some backstory on your current venture. 3. Reveal how you’ve evolved. Even if you’re a young company, there’s no shame in admitting your business strategy — or even personal way of thinking — has changed since you began. In fact, in about pages, these evolutions can improve the story you tell to website visitors. About pages are perfect spaces to talk about where you started, how you’ve grown, and the ideals that have helped your organization mature. Use these moments to further your company story and show people that you’re always ready to change and adapt to the needs of your industry. 4. State your “aha!” moment. Every good company was founded on an idea — something the current marketplace might not yet offer. What was your idea? Use this “Aha!” moment as a pivot point when telling your company story. What was a challenge you faced while developing your company? How did this challenge or discovery shape what you are today? 5. Explain who you serve. As much as you want as many eyeballs on your “About Us” page as possible, you won’t do business with every single one of them. That’s why it’s crucial that you identify and mention your core customer. Who should care you exist? Which eyeballs are you here to serve? 6. Explain what you’re offering them. As you’re explaining who you serve, make it clear what it is you’re offering. Too often companies generalize their product or service in the language of their website, making it hard to understand what it is the customer is actually paying for. They’re afraid literal explanations of their products aren’t interesting enough, or will sound unappealing in writing. And that’s a fair concern. However, by investing just a sentence or two into telling your potential customers exactly what they’ll receive can keep them on your website for longer and interested in learning more. 7. Cite examples of who you’ve served. Got some loyal customers in your portfolio? Use your about page to let the world know who already trusts and benefits from your work. Knowing about your company’s past successes can influence the purchasing decision of up to 90% of today’s B2B customers, according to Dimensional Research. Even if you don’t yet have case studies to expand on the problems you’ve helped buyers solve, it’s in your interest to briefly mention who you’ve done this for. And your about page is the perfect platform for it. 8. Describe your values. Customers want to be treated like human beings. For that to happen, they need to feel that they’re being treated by human beings. When finishing your “About Us” page, describe who you are as a person or a team, and what your personal values are. What’s your company culture like? What bigger picture in life drives your business? An LED lightbulb maker might sell 10 different lamp styles, for example, but that might not be the most important characteristic to its primary audience. Maybe this lightbulb developer was founded on a commitment to environmental protection, and every bulb the company makes was built by people who are dedicated to making the world more energy-efficient. Keep in mind a secondary audience of your company’s “About Us” page consists of your future employees. This is another reason describing your personal values is a good idea — the key to your job candidates’ hearts is to show them you have one too. At this point, we hope that creating an “About Us” page doesn’t seem like a daunting task — rather, we hope you’re ready to have some fun with it. With a good story to tell, creative copy, humility, and digestible visuals, you’re on your way to an eye-catching user experience. Even better? You’re becoming part of the exception — and standing out from a sea of “About Us” pages. What makes you different? We’re eager to learn more … about you. Want more inspiration? Check out 16 inspiring examples of beautiful blog design.

Source link

source https://www.kadobeclothing.store/15-of-the-best-about-us-about-me-pages-and-how-to-make-your-own/

0 notes

nrip · 6 years ago

Text

5 Examples of Videos that Enhance Customer Experience in the Healthcare Industry

Today, pretty much every industry uses (or should be using!) video marketing. The healthcare industry is no exception.

According to a report from HubSpot Research, 2019 is the year for video as a “holistic business approach”, meaning video content will be produced by all industries in a conversational, actionable, and measurable way.

Video on landing pages is capable of increasing conversion rates by over 80% (it’s eighty!), and the mere mention of the word “video” in your email subject line increases open rates by 19%.

When it comes to products, the numbers are even more notable: 4x as many customers would rather watch a video about a product than read about it.

For modern healthcare, video is a new way to simplify communication, convey complex information in a way that is more memorable and impactful, and essentially serves patients better.

According to Google Think, 1 in 8 patients have watched online video on various health sites.

They might have been looking for a clear and concise explanation of the disease.

Or searching for video reviews to choose the best dental office. Or simply googling an overview of the new clinic, to know what to expect.

The healthcare industry is vast, so it’s very hard to narrow the list of the best video types to just 5 examples.

But, here are the 5 videos that really bring healthcare marketing to a new level.

1. Explainer videos – Break Down Complex Information

An explainer video is a short 1 to 3-minute video that helps explain a complex subject in a short, compelling, and engaging way.

These types of videos require story-boarding, sound, and often a voiceover. The visual usually includes stock or custom video, 2D (vector-based) animation, and motion graphics (typography, animated logos, and other elements).

I get it, healthcare marketing is very tricky. You have a lot of technical jargon, compliance requirements, and privacy laws that limit your creativity and require you to speak to a viewer in a certain way.

It isn’t easy to find the right balance between all these limitations and the creative side of the video.

I really get it because I myself created healthcare explainer videos. I know it isn’t easy but the result is worth it!

Here’s the first example, courtesy of our own Sensei Marketing team. We created this explainer video for our client – LifeWIRE Anesthesiology.

“So, what does LifeWIRE do?” – you may ask. Their website says:

LifeWIRE is a patented communication platform designed for population management to empower healthcare providers to have on-going patient contact and insight through personalized, automated remote dialogue.

As the general public, we understand all these words separately but…not so much in one complex sentence. And that’s exactly why a short explainer video is a perfect solution for LifeWIRE.

For this video, we used the insanely effective content marketing strategy – storytelling.

There are many reasons why video makes content “stickier” in people’s minds. Studies show that our brains are “particularly attuned to stories”, and that stories of people overcoming problems are particularly irresistible to us!

So, in 3 minutes we tell the story of “Ted”, a very relatable persona who faces a common problem. Then we introduce the solution (you got it, it’s LifeWIRE), and finally, we show exactly how the technology works on Ted’s example.

Taking a complicated process like a doctor monitoring Ted’s health and prescribing medication through LifeWIRE’s tech, and breaking it down into a short video with colourful graphics and key takeaways, helps doctors, patients, and even investors of LifeWIRE work better together.

The video is bright, simple, and engaging. This marketing tactic does a much better job of explaining the service and enhancing customer experience than, say, another banal brochure.

2. Testimonials – Use Social Proof

A well-executed patient testimonial video hits all of the points that help people remember your healthcare brand. With this type of video, your main goal is to make a testimonial —and the subject of a testimony—trustworthy.

My piece of advice here is to encourage a relaxed atmosphere when you’re filming a testimonial video. Get to know your subject, show them that camera doesn’t bite, be prepared to take breaks if necessary to lower the pressure. You want your subject to speak naturally, so, please, don’t allow reading from a script.

What exactly to film?

Provide credibility for your clinic/office/product and ease the mind of your patients by sharing video testimonials from past patients.

Before-and-Afters, reviews from happy patients, will make your new patients feel more comfortable working with you.

Watch this great example by ClearChoice Dental Implant Center.

They managed to incorporate storytelling in the testimonial – and did it brilliantly!

First, they make us emotionally attached to Krista – the hero of the video, by showing her kids, and hard work she does.

And only then we hear the review from Krista, a couple of professional comments from her doctor, and her Before and After. I would trust a testimonial like this 100%!

3. Expert Videos – Educate & Build Trust

Do you still think there is no influencer marketing in the healthcare industry?

Well, we already proved it wrong in our blog post about 5 Examples of Influencer Marketing in Healthcare.

Now, have you ever thought that your doctors are really powerful influencers?

Start now!

Your doctors are your experts, the most credible source of information to both patients and the general public.

Building a personal brand for your doctor is a real influencer marketing tactic.

Expert reputation always starts with educating the audience.

Do you have a complex issue, medical procedure or treatment that needs an explanation?

It’s time to introduce your doctor to the audience through expert videos.

Here’s a good example featuring Dr. Sebastian Fernandez Bussy, a pulmonary physician at Mayo Clinic in Jacksonville.

In this video, he talks about a new option for patients with emphysema, an alternative to invasive surgery.

4. “What To Expect Video” – Put Patients At Ease

Another way to use the influence of your doctors is to feature them in a “What to expect” video.

It may be a virtual tour of the hospital or private practice, or a walk through the treatment details.

It’s no secret that even a simple visit to the doctor can cause anxiety for patients.

It’s comforting for your audience to know what to expect during their appointment or procedure.

A “What to expect” video is a great way to educate patients about the treatment and explain what will happen during their visit.

By setting a patient’s expectations before their visit, you are positioned to meet or even exceed those expectations, and that creates a positive patient experience.

Sandstone Chiropractic in Texas sets patient expectations with a video “What is Different about Sandstone Chiropractic?”

Note how they literally walk you through your future visit – you see the clinic, you know what’s going to happen when you come in, and of course, you get to meet the doctor.

5. Share Healthcare Tips On Social

Love it or hate it, video has absolutely dominated social. According to a recent HubSpot Research report, 4 of the top 6 channels on which global consumers watch video are social channels.

What can you do on social in the healthcare industry?

Share general health advice because you care about the well-being of your patients!

You can use video to share tips on how to improve general health, stay healthy in summer, do exercises at home…

Have a look at the YouTube channel of US-based Mayo Clinic, it’s a brilliant example of great video marketing on social.

Making Mayo’s Recipes is a weekly content rubric Mayo Clinic posts on a regular basis.

All the recipe videos are focused on healthy ingredients to help viewers make better choices with their diet.

Because these videos are posted regularly, the viewers are motivated to come back for the update.

And if the content is good enough, they won’t just come back – they’ll share your content with their network!

What I especially like about this example is that it’s not just about health, it incorporates aspects of lifestyle, daily life for the audience.

It stays relevant no matter what and can be easily re-used in the future. Creating such evergreen content is a best practice in video marketing!

Also, don’t forget that you can also curate content.

It’s a great solution for those who are not yet ready to commit to custom video production. You can create a library of resources, a playlist on YouTube.

And of course, remember to re-use your existing content, don’t let anything go to waste.

We’ve looked at a lot of evidence that videos are perfect for the healthcare industry. There’s no better way to build connections with your audience, communicate your message, increase your brand reach, and enhance the customer experience.

Creating a great healthcare video is not easy — it takes a greater investment of time and effort than many other digital marketing methods. But a well-made video will be one of your most valuable assents!

0 notes