#r3set long post

[okthumbsupemoji]

uhm more factw

Hidden AU is not related to the Anon Squad or Undertale, or any fandom. This AU is a OC AU, all of this is from the Hidden AU. I wanted to tell you guys this!

some characters (from the Anon AU will be used)

Used characters from the Anon AU

Petal (only mentioned when Myst talks about them)

Myst (this character was originally supposed to be from this AU)

R3set/H0P3/UND3R (me)

Salm/Salami/Salie (My best friend irl)

Craft/Craftey (Other best friend design is coming)

SP1R1TED.T (recently deleted)

ms.bubblegum (recently deleted)

Salm:

Myst

UND3R/H0P3/R3SET

fun facts:

If you were following me in PICSART awhile ago do you remember that my main oc was actually called Myst? Yep! That was my main oc

this looks like Myst…. (Sort of)

Yes I am a furry! Well Catboy…

uhm if you didn’t know but back in 2021 (I wasn’t PICSART or any social back then) I was Emo as fuck. Yeah…… tehee my main OC used to be SP1R1TED.T (what am I doing with my life.)

I believe SP1R1T was this guy (newer)

and there’s another

this is the older ver

cringe as fuck

should I make a pt,2 about these facts and old stuffs?

[okthumbsupemoji]

I like to headcanon that Dream can’t read since the villagers always forced him to be wtith them and also forced him to do things, so he can’t do math or any subject welll at all unless nightmare helps him.

Another reason is because nightmare read to him a lot (basically 24/7 back then) so he needs help with things that also involves education.

Dream also always has to fight(or battle) nightmare and his team since they can strike anytime, dream is used to wearing his fighting clothes 24/7 so he won’t get worried about strikes or anything like that.

Nightmare in the other hand. He can read math and do many subjects without help (or barely any) since he probably studied all the time since he was left alone many times. I love him sm

If someone asked Dream to help him with math dream will find any excuse to not to due to his poor education he has, nightmare will help (depends).

haha you silly goof, he cant sign treaty papers because he can't read

[mrfellsans]

☆Welcome to this goofy ahh blog☆

Here is some info bout this blog :3

Welcome to..

MRFELL SANS NUMERO DOS!

ALSO HERE IS MY STRAW PAGE!!

And also ask about commissions or donations won't be answered! I am a minor with no money to donate and I also can't run a commission thing very sorry!

Anywho old stuff:

And here is the thing for ask!

You may ask anything. As long as it doesn't include weird things like nsfw for example, trying to keep things sfw course.

In this ask you may ask:

MrFell sans

MrPapyrus

MrGaster

MxChara

MsUndyne

Etc..

(Other undertale characters of you want.)

﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋

Pizza tower ask!

CC Peppino

TH peppino

PB peppino and friends

(And overall anybody relating to the tablewarehighrise series)

﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌

Smg8 au ask!

Smg8 and any other character lol

(Sry to say but it's been a long time since I answered ask aaa I'm sorry if it sits in my inbox for a year)

No anon hate, no hate overall, don't be mean to others.. Basic dni, no racist, transphohia, paedophilia, homophobia and overall just nothing in the lines of those. If you don't like my content don't waste your time hating, just scroll.

THIS ACCOUNT IS (13-16+)

Also the creator of this blog is a minor pls be aware of that plus the creator is transmasc, pls use he/him pronouns :3

Anywho- there might be a lot of cursing cuz I'm an idiot and if I ever touch up on dark topics I will be putting warnings

I don't post NSFW this is a full SFW account, I'm just a silly guy that's gonna post some art lol maybe some like mildly suggestive? I don't rlly post stuff like that often but really nothing too bad!!!

I hope we can rebuild my account back, I had a great time with you guys on my other account so.. I hope I can have as much fun here as I had there. I love you guys. And if you could help spread this so people could bee aware that would help me a lot <3

Edit: (Thank you guys am for 200+ followers I love you all sm❤❤)

•°•°•°•°•°•°•°•°•°•°•°•°•°••°°••°•°•°•°•°

People that my forgetful brain can remember to tag: @yago-undertale @godofautism @pinecone-anon @petal-anon-draws @ink-the-axolotl-rabbit @cutechan555 @the-little-knight @r3set-does-aus @clethythecat @fluffygiraffe @moonflower-pies @excited-anon-acount @ask-crow-aus @freshsans-canonbf uhhh remind me of more

━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Other socials that I don't use as much

Twitter: @/ThatIdiot_rat or The rat🐀

Tiktok: @/mr.scribbleman or 👹I'm coming for your toes👹 (don't ask)

Instagram: imthebiggestlosernow/✩Mr.Sillybilly✩

YouTube:

≫≪≫≪≫≪≫≪≫≪≫≪≫≪≫≪≫

Art trades: Currently closed (pls don't push me into doing one this has happened to me many times and Dont like it at all)

Commissions: would do that but have absolutely no idea how to work it

Art requests: It takes a while for me to do art for stuff in my inbox sry-

My normal Sona and smg4 sona

[laurelkrugerr]

5 Expert Tips For Launching a Food or Consumer Products Business During a Downturn

July 28, 2020 9 min read

Opinions expressed by Entrepreneur contributors are their own.

With many people across the globe witnessing COVID-19 negatively affect their finances and way of living, studies show that consumers are starting to be more mindful about their spending. 

With this in mind, starting a food or consumer products business in a downturn may seem like a risky endeavor. After all, as consumers tighten their belts they also tend to “trim the fat” when it comes to goods deemed non-essential. As such, one would assume that healthy foods, toiletries, or self-care products—some of the most popular product groups in these verticals right now—would be some of the first sacrifices made. 

However, as someone who launched a healthy meals delivery business during the last recession—during which we witnessed our greatest period of growth and were acquired—I know that there is plenty of potential for businesses that are creative and adaptable from the outset. 

Drawing from my own experience, and that of other successful entrepreneurs in the space, here are five tips for how to launch a food or consumer products business during a downturn:

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

1. Place your values front and center. 

Food and consumer products are fiercely competitive verticals. There are thousands of companies battling for consumers’ attention, the majority of whom already have ingrained attitudes about how they buy. As a result, your business has to work extra hard to show why you, as a newcomer, are the better alternative.

Begin by addressing why you’re pursuing your venture. A mission statement or manifesto allows you to articulate your big mission for the future, the value you’ll be adding to consumers’ lives and to the world as a whole right now. 

For Trevor Smith, founder of on-demand ‘better for you’ snack marketplace Snack Jones, “the why is the fuel and roadmap for your businesses” and will allow you to see if you align with customer needs. The ‘why’ is also what will help you communicate and meet consumer needs, and in turn, come up with more innovative solutions than those that currently exist. If you don’t clearly understand why your business exists, it���s in danger of becoming an indistinguishable commodity. 

For modern consumers, ethical buying is becoming more of a necessity. Downturn or no downturn, consumers are attracted to brands and products which position themselves as doing the right thing, while keeping their prices affordable. And while keeping prices affordable is essential when times are tough, one EY study found that consumers are now willing to pay 24 percent more for ethical products. 

In light of more conscious customers, Kuda Biza, CMO of organic, baked goods company Nunbelievable, notes that they aren’t “the cheapest cookie on the market but our value proposition is having better ingredients and giving back to communities. For every box bought, we buy two meals for those in need.”

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

2. Offer more value, for less. 

In the midst of the chaos of a financial crash, consumers still strive to maintain control of certain aspects of their lives. While the price point is always going to be an essential factor, if what you’re offering can remain affordable while respecting their desires to do things right, you’re one step closer to embedding your product into their lives.

Striking a balance between offering value in areas that consumers feel strongly about (eating healthily, supporting good causes, patronizing ethical brands) and offering real value in terms of your price point in relation to the services or products offered is key. 

One way of doing this would be to launch new models of your product that are specifically catered to people feeling the pinch. For example, smaller ‘sampler’ versions of your product that are smaller but cost a lot less, or bundled packages which offer more products for lower prices. 

There are other ways to offer value too, such as offering additional services or content that ties into the core message and value proposition of your brand. For example, Barton Warner, CEO, and co-founder of R3set told me that when customers buy his brand’s vegan, GMO-free stress relief capsules they also gain access to a 14-day stress management course free of charge. 

3. Validate your theory.

On average, American families repeatedly buy the same 150 items, amounting to 85 percent of all their household needs. Getting a new product on people’s radar is no small feat – even the big players suffer unsuccessful rollouts. 

To reduce the risk of a failed launch, and to have a higher chance of persuading people that your product belongs in their life, market research is absolutely necessary. You need to know what’s currently working, what isn’t, and how things have changed. Start with your competitors – track how they have pivoted, if their messaging is different, and what products they’re placing the most focus on at the moment. 

Check out customer reviews and don’t be afraid to get out there and conduct your own interviews either. Anthony Shook, CEO and co-founder of Foster’s Lab, remembers that when he launched his skincare company he held focus groups to get feedback from potential customers, and did competitor research by visiting Sephora, a multinational chain of personal care and beauty stores, to ask employees what was selling best and what common concerns customers had. 

Look at feedback data to identify patterns in how consumers are behaving and feeling and remember to factor in the larger picture. Think about how your target consumers’ behavior has been changed by the current situation, and how it has stayed the same in certain situations. 

While people are looking for certain products to keep themselves safe in public spaces, they are also looking to create entirely different environments in their own homes when they relax in the evening, do exercise at home, or socialize online or in small groups. 

Finding and exploring these pockets of opportunity will mean your business reacts to real customer needs, and will position you as an ‘essential’ from an early stage. 

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

4. Choose your channels carefully. 

From a marketing agency perspective, it’s important to look at where customers are congregating now. Shelter-in-place measures mean offline advertisements aren’t going to be seen on the same scale. 

Biza says “you need to sell online to access people working from home – you have to show up where they are.” A notable advantage for food and consumer product businesses is that the price of digital ads has fallen since the pandemic began. Shook notes how the drop means founders “can spend less for each ad conversion they make”. It’s a double win: directly reach wider online audiences and save money in doing so.

Nonetheless, business is about striking a balance. There’s no doubt that food and consumer product companies have to have an e-commerce strategy, however, an offline presence should be factored in too. Both channels can serve different purposes: “online can drive brand loyalty and customer awareness, but retail gives you distribution”, Biza says. He continues to add that “being in offline stores gives you access to markets that can’t be replicated online.”

In regards to selling your product in brick-and-mortar stores, Alejo Vélez Ramírez, co-founder and Co-CEO of Back to the Roots, believes that ��finding partner retailers who believe in your vision and your products, and doubling down on those partners” is a wise move. For products entering the e-commerce space for the first time, Shopify is ideal. In COVID-19, sales on the platform have shot up by 47 percent compared to the previous year. 

Smith stresses that availability is a big part of offering value. “If your product is not available when a consumer looks for it then they can easily substitute it for another product. Yesterday’s loyalty is today’s availability.” Particularly during the online shopping boom, consumers want easy, on-demand purchases. Having your product be highly visible makes your customers’ shopping experience more convenient.

5. Cater to the evolving needs of your customers.

Rish Sharma, CEO and founder of Mallama, says that “brands have to express why their products should be in customers’ daily routines”. Look at products that have already achieved this for inspiration, and then look at ways that your product can enter households. Shook did this by “first concentrating on a skincare serum that works exceptionally well in terms of results, and then making a brand aesthetic that you would want to see on your bathroom countertop”. 

But just fitting into current trends and routines won’t guarantee your business’ longevity. No-one yet knows what post-COVID-19 markets will look like, so building a company based only on the here and now is risky. 

Ask yourself ‘how can we serve people more?’, ‘how can we innovate to constantly offer more value?’. Collect feedback, continually iterate, and remember that customer needs are always evolving. Biza adds “just as an app is updated and deployed, do the same with your product”.

Keep on top of macro and micro trends in order to orientate your product in the same direction. Read the news, speak to real customers, follow your competitors on social media, and use affordable tools like Hootsuite or SproutSocial to track engagement with your brand compared to competitors. 

The big mission for any consumer product or food brand is to align with your customer’s long term needs and passions, not just momentary wants. Being essential means looking beyond the current COVID-19 situation and anticipating how your product will fit into your customers’ futures too. 

Brands that can do a great job of weaving themselves through consumers’ constantly changing realities can develop loyal consumer bases, even when times are tough. 

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/5-expert-tips-for-launching-a-food-or-consumer-products-business-during-a-downturn/ source https://scpie1.blogspot.com/2020/07/5-expert-tips-for-launching-food-or.html

[riichardwilson]

5 Expert Tips For Launching a Food or Consumer Products Business During a Downturn

July 28, 2020 9 min read

Opinions expressed by Entrepreneur contributors are their own.

With many people across the globe witnessing COVID-19 negatively affect their finances and way of living, studies show that consumers are starting to be more mindful about their spending. 

With this in mind, starting a food or consumer products business in a downturn may seem like a risky endeavor. After all, as consumers tighten their belts they also tend to “trim the fat” when it comes to goods deemed non-essential. As such, one would assume that healthy foods, toiletries, or self-care products—some of the most popular product groups in these verticals right now—would be some of the first sacrifices made. 

However, as someone who launched a healthy meals delivery business during the last recession—during which we witnessed our greatest period of growth and were acquired—I know that there is plenty of potential for businesses that are creative and adaptable from the outset. 

Drawing from my own experience, and that of other successful entrepreneurs in the space, here are five tips for how to launch a food or consumer products business during a downturn:

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

1. Place your values front and center. 

Food and consumer products are fiercely competitive verticals. There are thousands of companies battling for consumers’ attention, the majority of whom already have ingrained attitudes about how they buy. As a result, your business has to work extra hard to show why you, as a newcomer, are the better alternative.

Begin by addressing why you’re pursuing your venture. A mission statement or manifesto allows you to articulate your big mission for the future, the value you’ll be adding to consumers’ lives and to the world as a whole right now. 

For Trevor Smith, founder of on-demand ‘better for you’ snack marketplace Snack Jones, “the why is the fuel and roadmap for your businesses” and will allow you to see if you align with customer needs. The ‘why’ is also what will help you communicate and meet consumer needs, and in turn, come up with more innovative solutions than those that currently exist. If you don’t clearly understand why your business exists, it’s in danger of becoming an indistinguishable commodity. 

For modern consumers, ethical buying is becoming more of a necessity. Downturn or no downturn, consumers are attracted to brands and products which position themselves as doing the right thing, while keeping their prices affordable. And while keeping prices affordable is essential when times are tough, one EY study found that consumers are now willing to pay 24 percent more for ethical products. 

In light of more conscious customers, Kuda Biza, CMO of organic, baked goods company Nunbelievable, notes that they aren’t “the cheapest cookie on the market but our value proposition is having better ingredients and giving back to communities. For every box bought, we buy two meals for those in need.”

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

2. Offer more value, for less. 

In the midst of the chaos of a financial crash, consumers still strive to maintain control of certain aspects of their lives. While the price point is always going to be an essential factor, if what you’re offering can remain affordable while respecting their desires to do things right, you’re one step closer to embedding your product into their lives.

Striking a balance between offering value in areas that consumers feel strongly about (eating healthily, supporting good causes, patronizing ethical brands) and offering real value in terms of your price point in relation to the services or products offered is key. 

One way of doing this would be to launch new models of your product that are specifically catered to people feeling the pinch. For example, smaller ‘sampler’ versions of your product that are smaller but cost a lot less, or bundled packages which offer more products for lower prices. 

There are other ways to offer value too, such as offering additional services or content that ties into the core message and value proposition of your brand. For example, Barton Warner, CEO, and co-founder of R3set told me that when customers buy his brand’s vegan, GMO-free stress relief capsules they also gain access to a 14-day stress management course free of charge. 

3. Validate your theory.

On average, American families repeatedly buy the same 150 items, amounting to 85 percent of all their household needs. Getting a new product on people’s radar is no small feat – even the big players suffer unsuccessful rollouts. 

To reduce the risk of a failed launch, and to have a higher chance of persuading people that your product belongs in their life, market research is absolutely necessary. You need to know what’s currently working, what isn’t, and how things have changed. Start with your competitors – track how they have pivoted, if their messaging is different, and what products they’re placing the most focus on at the moment. 

Check out customer reviews and don’t be afraid to get out there and conduct your own interviews either. Anthony Shook, CEO and co-founder of Foster’s Lab, remembers that when he launched his skincare company he held focus groups to get feedback from potential customers, and did competitor research by visiting Sephora, a multinational chain of personal care and beauty stores, to ask employees what was selling best and what common concerns customers had. 

Look at feedback data to identify patterns in how consumers are behaving and feeling and remember to factor in the larger picture. Think about how your target consumers’ behavior has been changed by the current situation, and how it has stayed the same in certain situations. 

While people are looking for certain products to keep themselves safe in public spaces, they are also looking to create entirely different environments in their own homes when they relax in the evening, do exercise at home, or socialize online or in small groups. 

Finding and exploring these pockets of opportunity will mean your business reacts to real customer needs, and will position you as an ‘essential’ from an early stage. 

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

4. Choose your channels carefully. 

From a marketing agency perspective, it’s important to look at where customers are congregating now. Shelter-in-place measures mean offline advertisements aren’t going to be seen on the same scale. 

Biza says “you need to sell online to access people working from home – you have to show up where they are.” A notable advantage for food and consumer product businesses is that the price of digital ads has fallen since the pandemic began. Shook notes how the drop means founders “can spend less for each ad conversion they make”. It’s a double win: directly reach wider online audiences and save money in doing so.

Nonetheless, business is about striking a balance. There’s no doubt that food and consumer product companies have to have an e-commerce strategy, however, an offline presence should be factored in too. Both channels can serve different purposes: “online can drive brand loyalty and customer awareness, but retail gives you distribution”, Biza says. He continues to add that “being in offline stores gives you access to markets that can’t be replicated online.”

In regards to selling your product in brick-and-mortar stores, Alejo Vélez Ramírez, co-founder and Co-CEO of Back to the Roots, believes that “finding partner retailers who believe in your vision and your products, and doubling down on those partners” is a wise move. For products entering the e-commerce space for the first time, Shopify is ideal. In COVID-19, sales on the platform have shot up by 47 percent compared to the previous year. 

Smith stresses that availability is a big part of offering value. “If your product is not available when a consumer looks for it then they can easily substitute it for another product. Yesterday’s loyalty is today’s availability.” Particularly during the online shopping boom, consumers want easy, on-demand purchases. Having your product be highly visible makes your customers’ shopping experience more convenient.

5. Cater to the evolving needs of your customers.

Rish Sharma, CEO and founder of Mallama, says that “brands have to express why their products should be in customers’ daily routines”. Look at products that have already achieved this for inspiration, and then look at ways that your product can enter households. Shook did this by “first concentrating on a skincare serum that works exceptionally well in terms of results, and then making a brand aesthetic that you would want to see on your bathroom countertop”. 

But just fitting into current trends and routines won’t guarantee your business’ longevity. No-one yet knows what post-COVID-19 markets will look like, so building a company based only on the here and now is risky. 

Ask yourself ‘how can we serve people more?’, ‘how can we innovate to constantly offer more value?’. Collect feedback, continually iterate, and remember that customer needs are always evolving. Biza adds “just as an app is updated and deployed, do the same with your product”.

Keep on top of macro and micro trends in order to orientate your product in the same direction. Read the news, speak to real customers, follow your competitors on social media, and use affordable tools like Hootsuite or SproutSocial to track engagement with your brand compared to competitors. 

The big mission for any consumer product or food brand is to align with your customer’s long term needs and passions, not just momentary wants. Being essential means looking beyond the current COVID-19 situation and anticipating how your product will fit into your customers’ futures too. 

Brands that can do a great job of weaving themselves through consumers’ constantly changing realities can develop loyal consumer bases, even when times are tough. 

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/5-expert-tips-for-launching-a-food-or-consumer-products-business-during-a-downturn/ source https://scpie.tumblr.com/post/624951125998698496

[scpie]

5 Expert Tips For Launching a Food or Consumer Products Business During a Downturn

July 28, 2020 9 min read

Opinions expressed by Entrepreneur contributors are their own.

With many people across the globe witnessing COVID-19 negatively affect their finances and way of living, studies show that consumers are starting to be more mindful about their spending. 

With this in mind, starting a food or consumer products business in a downturn may seem like a risky endeavor. After all, as consumers tighten their belts they also tend to “trim the fat” when it comes to goods deemed non-essential. As such, one would assume that healthy foods, toiletries, or self-care products—some of the most popular product groups in these verticals right now—would be some of the first sacrifices made. 

However, as someone who launched a healthy meals delivery business during the last recession—during which we witnessed our greatest period of growth and were acquired—I know that there is plenty of potential for businesses that are creative and adaptable from the outset. 

Drawing from my own experience, and that of other successful entrepreneurs in the space, here are five tips for how to launch a food or consumer products business during a downturn:

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

1. Place your values front and center. 

Food and consumer products are fiercely competitive verticals. There are thousands of companies battling for consumers’ attention, the majority of whom already have ingrained attitudes about how they buy. As a result, your business has to work extra hard to show why you, as a newcomer, are the better alternative.

Begin by addressing why you’re pursuing your venture. A mission statement or manifesto allows you to articulate your big mission for the future, the value you’ll be adding to consumers’ lives and to the world as a whole right now. 

For Trevor Smith, founder of on-demand ‘better for you’ snack marketplace Snack Jones, “the why is the fuel and roadmap for your businesses” and will allow you to see if you align with customer needs. The ‘why’ is also what will help you communicate and meet consumer needs, and in turn, come up with more innovative solutions than those that currently exist. If you don’t clearly understand why your business exists, it’s in danger of becoming an indistinguishable commodity. 

For modern consumers, ethical buying is becoming more of a necessity. Downturn or no downturn, consumers are attracted to brands and products which position themselves as doing the right thing, while keeping their prices affordable. And while keeping prices affordable is essential when times are tough, one EY study found that consumers are now willing to pay 24 percent more for ethical products. 

In light of more conscious customers, Kuda Biza, CMO of organic, baked goods company Nunbelievable, notes that they aren’t “the cheapest cookie on the market but our value proposition is having better ingredients and giving back to communities. For every box bought, we buy two meals for those in need.”

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

2. Offer more value, for less. 

In the midst of the chaos of a financial crash, consumers still strive to maintain control of certain aspects of their lives. While the price point is always going to be an essential factor, if what you’re offering can remain affordable while respecting their desires to do things right, you’re one step closer to embedding your product into their lives.

Striking a balance between offering value in areas that consumers feel strongly about (eating healthily, supporting good causes, patronizing ethical brands) and offering real value in terms of your price point in relation to the services or products offered is key. 

One way of doing this would be to launch new models of your product that are specifically catered to people feeling the pinch. For example, smaller ‘sampler’ versions of your product that are smaller but cost a lot less, or bundled packages which offer more products for lower prices. 

There are other ways to offer value too, such as offering additional services or content that ties into the core message and value proposition of your brand. For example, Barton Warner, CEO, and co-founder of R3set told me that when customers buy his brand’s vegan, GMO-free stress relief capsules they also gain access to a 14-day stress management course free of charge. 

3. Validate your theory.

On average, American families repeatedly buy the same 150 items, amounting to 85 percent of all their household needs. Getting a new product on people’s radar is no small feat – even the big players suffer unsuccessful rollouts. 

To reduce the risk of a failed launch, and to have a higher chance of persuading people that your product belongs in their life, market research is absolutely necessary. You need to know what’s currently working, what isn’t, and how things have changed. Start with your competitors – track how they have pivoted, if their messaging is different, and what products they’re placing the most focus on at the moment. 

Check out customer reviews and don’t be afraid to get out there and conduct your own interviews either. Anthony Shook, CEO and co-founder of Foster’s Lab, remembers that when he launched his skincare company he held focus groups to get feedback from potential customers, and did competitor research by visiting Sephora, a multinational chain of personal care and beauty stores, to ask employees what was selling best and what common concerns customers had. 

Look at feedback data to identify patterns in how consumers are behaving and feeling and remember to factor in the larger picture. Think about how your target consumers’ behavior has been changed by the current situation, and how it has stayed the same in certain situations. 

While people are looking for certain products to keep themselves safe in public spaces, they are also looking to create entirely different environments in their own homes when they relax in the evening, do exercise at home, or socialize online or in small groups. 

Finding and exploring these pockets of opportunity will mean your business reacts to real customer needs, and will position you as an ‘essential’ from an early stage. 

Related Link: Sign Up For a Risk-Free Trial of Our On-demand Start Your Own Business Course

4. Choose your channels carefully. 

From a marketing agency perspective, it’s important to look at where customers are congregating now. Shelter-in-place measures mean offline advertisements aren’t going to be seen on the same scale. 

Biza says “you need to sell online to access people working from home – you have to show up where they are.” A notable advantage for food and consumer product businesses is that the price of digital ads has fallen since the pandemic began. Shook notes how the drop means founders “can spend less for each ad conversion they make”. It’s a double win: directly reach wider online audiences and save money in doing so.

Nonetheless, business is about striking a balance. There’s no doubt that food and consumer product companies have to have an e-commerce strategy, however, an offline presence should be factored in too. Both channels can serve different purposes: “online can drive brand loyalty and customer awareness, but retail gives you distribution”, Biza says. He continues to add that “being in offline stores gives you access to markets that can’t be replicated online.”

In regards to selling your product in brick-and-mortar stores, Alejo Vélez Ramírez, co-founder and Co-CEO of Back to the Roots, believes that “finding partner retailers who believe in your vision and your products, and doubling down on those partners” is a wise move. For products entering the e-commerce space for the first time, Shopify is ideal. In COVID-19, sales on the platform have shot up by 47 percent compared to the previous year. 

Smith stresses that availability is a big part of offering value. “If your product is not available when a consumer looks for it then they can easily substitute it for another product. Yesterday’s loyalty is today’s availability.” Particularly during the online shopping boom, consumers want easy, on-demand purchases. Having your product be highly visible makes your customers’ shopping experience more convenient.

5. Cater to the evolving needs of your customers.

Rish Sharma, CEO and founder of Mallama, says that “brands have to express why their products should be in customers’ daily routines”. Look at products that have already achieved this for inspiration, and then look at ways that your product can enter households. Shook did this by “first concentrating on a skincare serum that works exceptionally well in terms of results, and then making a brand aesthetic that you would want to see on your bathroom countertop”. 

But just fitting into current trends and routines won’t guarantee your business’ longevity. No-one yet knows what post-COVID-19 markets will look like, so building a company based only on the here and now is risky. 

Ask yourself ‘how can we serve people more?’, ‘how can we innovate to constantly offer more value?’. Collect feedback, continually iterate, and remember that customer needs are always evolving. Biza adds “just as an app is updated and deployed, do the same with your product”.

Keep on top of macro and micro trends in order to orientate your product in the same direction. Read the news, speak to real customers, follow your competitors on social media, and use affordable tools like Hootsuite or SproutSocial to track engagement with your brand compared to competitors. 

The big mission for any consumer product or food brand is to align with your customer’s long term needs and passions, not just momentary wants. Being essential means looking beyond the current COVID-19 situation and anticipating how your product will fit into your customers’ futures too. 

Brands that can do a great job of weaving themselves through consumers’ constantly changing realities can develop loyal consumer bases, even when times are tough. 

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source http://www.scpie.org/5-expert-tips-for-launching-a-food-or-consumer-products-business-during-a-downturn/

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To confirm I won’t be that active on YT or TikTok since they require video to post.

I’m more active in tumblr since you can post art,images, and posts without needing videos. I am using YouTube as a test to see if I like it more or not.

Bye bye!