#role of vernacular coding platforms | Explore Tumblr posts and blogs

xettle-technologies · 12 days ago

Text

How Can Fintech Software Help in Financial Inclusion?

Financial inclusion—the access to affordable and useful financial services—remains a global challenge, especially in underserved and remote regions. Traditionally, millions of people have been excluded from the formal financial system due to factors such as high costs, lack of physical bank branches, limited documentation, and low financial literacy. However, fintech software services are playing a transformative role in closing this gap. With the rapid growth of smartphones, internet penetration, and digital platforms, fintech is reshaping the way financial services are delivered, making them more inclusive, accessible, and affordable.

A fintech startup today has the power to revolutionize access to banking, credit, insurance, and investment opportunities. Let’s explore how fintech software is advancing financial inclusion and why it holds the key to a more equitable economic future.

1. Digital-First Banking

One of the most significant contributions of fintech software services is the ability to provide digital banking without the need for physical infrastructure. Mobile banking apps powered by intuitive user interfaces allow individuals to open accounts, make transfers, and access financial services directly from their phones. This is particularly impactful in rural and remote areas where traditional bank branches are non-existent or difficult to reach.

Moreover, many fintech solutions support e-KYC (Know Your Customer) and digital onboarding processes that minimize documentation requirements, enabling unbanked individuals to access services they were previously excluded from.

2. Microfinance and Peer-to-Peer Lending

Traditional lending institutions often consider low-income individuals as high-risk borrowers due to lack of credit history or collateral. Fintech startups are disrupting this model by using alternative credit scoring powered by AI and data analytics. These tools assess creditworthiness based on factors like mobile phone usage, utility payments, or social behavior patterns.

In addition, peer-to-peer lending platforms and microfinance apps built with fintech software allow individuals and small businesses to access short-term loans without the bureaucracy of banks. This opens up new opportunities for entrepreneurship and local economic growth.

3. Secure and Low-Cost Payments

Access to low-cost, efficient payment systems is crucial for financial inclusion. Fintech software enables seamless mobile wallets, UPI-based payments, and digital remittances that can be used by anyone with a basic smartphone. These systems eliminate the need for physical cash, reduce transaction costs, and provide a record of financial activity that can help build financial identity.

Additionally, QR code payments and contactless payment solutions allow small vendors and local merchants to accept digital payments easily, further integrating them into the formal economy.

4. Savings and Investment Tools for Everyone

Fintech startups are democratizing access to savings plans, investment platforms, and insurance services that were traditionally geared toward high-income groups. Through gamified apps, automated savings tools, and micro-investing features, fintech software is making financial planning accessible to low-income and first-time users.

These platforms use simplified user interfaces, vernacular language support, and behavioral nudges to help users understand and engage with financial products, fostering long-term economic empowerment.

5. Financial Education and Literacy

One of the barriers to financial inclusion is lack of understanding about financial services. Fintech apps are increasingly integrating financial literacy tools, including educational videos, budgeting features, and interactive content that teach users how to manage their money, improve credit scores, and make informed financial decisions.

By embedding financial education directly into user journeys, fintech software doesn’t just provide access to services—it also builds the capacity to use those services responsibly.

6. Blockchain and Transparent Transactions

Blockchain technology is also making strides in promoting financial inclusion. Through decentralized finance (DeFi) platforms, fintech startups can offer transparent, low-cost financial products without intermediaries. This is particularly useful in regions where financial institutions are mistrusted or plagued with inefficiencies.

Blockchain also ensures traceability and transparency in transactions, helping build trust in the system and encouraging greater participation in the formal financial economy.

Real-World Example: Xettle Technologies

Xettle Technologies, a forward-thinking player in the fintech domain, exemplifies how technology can be a powerful enabler of financial inclusion. By leveraging advanced fintech software services, Xettle Technologies designs and develops digital solutions that bring financial tools to the fingertips of underserved communities. Their solutions are not just technologically sound but also deeply user-centric, addressing the real-world challenges faced by the unbanked and underbanked population.

Conclusion

Fintech is more than just a buzzword—it's a movement towards inclusive finance and equitable access. By deploying fintech software services strategically, we can break down barriers and offer financial services to populations that were previously marginalized. Whether through mobile banking, microloans, digital payments, or financial education, fintech is creating pathways for economic inclusion and social upliftment.

For every fintech startup, the opportunity lies not just in profit, but in purpose. Building solutions that empower individuals, drive entrepreneurship, and promote sustainable growth is not just good business—it’s a necessity for a fairer and more resilient global economy. Financial inclusion, powered by technology, is no longer a distant vision—it’s happening now, and fintech is leading the way.

#fintech software #development #fintech #marketing #xettle technologies #technology #fintech service

0 notes

vrcomputart · 7 years ago

Text

12.11.18

ASMR RESEARCH FOR GROUP PROJECT

Now You’ve Got the Shiveries: Affect, Intimacy, and the ASMR Whisper Community by Joceline Andersen 11/11/14

https://journals.sagepub.com/doi/full/10.1177/1527476414556184

ASMR - intention, affect

- This paper “examine[s] how ASMR videos create pleasure through a distant intimacy that relies on the heteronormative gender roles of care and the aural impression of the whisper for its implementation and how their shared space on YouTube further defines that intimacy as public and communal”

- The ASMR community creates and exchanges videos designed to trigger tingles through screens, denying its nonnormative intimate nature and “the transgressiveness of their digital pleasure”

- Relaxing head tingles helps with stress and insomnia, inducing comfort and bliss

- “In the case of ASMR, affect and emotion exist hand in hand, tethered by intentionality, memory, and nostalgia. In this paper, I will explore the connotations of intimacy and care that create the affective ASMR experience to examine the ASMR community on YouTube as sharing in a public and therefore nonnormative experience of distant intimacy that reflects, if reluctantly, the potential of digital communities to make us feel”

- Aural triggers eg whispering, rustling paper, tapping are physiologically charged - an affective experience (Massumi)

- “the intention of care has a role in the way that these experiences manifest an affective experience with a content of pleasure.” Some videos role-play everyday tasks, including sounds we may find annoying in our day-to-day lives, but the intention the viewer brings in (to relax) and the assumed intention of the creator (to help others relax) changes the experience to that of care

- Founder of ASMR research called it “a more polite term for ‘orgasm’. Tenuous links between sensation and science – it is claimed to be an autonomous response, but is ultimately fringe science similar to binaural beat listeners, which brings us back to the point about intentionality. Perhaps it is more of a placebo, and more about the community formed?

Community and Youtube

- ASMR is a public phenomemon, as it spread across all social media and not just niche sites: “The ASMR community is aligned not only by their quest for affective experience but by their desire to share it through online media…”

- Youtube is a big part of the community’s formation - “youtube is the most public home of asmr”, “an archive and a site of creative exchange”

The voice

- Usually delivered by female creators. Role-played performance rather than cold instructions.

- Voice is important – videos often only show certain body parts (hands, mouth). Focus directed to actions and gesures. Close-ups jar familiar conventions of how a person is framed on a screen. Meditative attention on body parts, sometimes to the point of abstraction.

- Sound over video: binaural recording is getting more popular; “increasingly sophisticated audioscapes while the video quality remains poor. The video component is secondary to the experience and exists primarily because of the affordances of YouTube”

- Whisper as powerful in a hypersonic world. The whisper requires a closeness between speaker and listener for communication. Connotations to intimate relationships like mother and child (or conversations you have at sleepovers with friends). “The whisper recreates intimacy without the need for physical presence”

- Whisper demands more attention, so the listener is more intent on sounds, and considering most people use headphones, the effect of whispers in one’s ear are more intense. Private and intimate exchange despite it being public.

- Quality of voice as carrier of meaning, rather than the words themselves.

- The whisperer is ‘hyper-present’, creating an intimacy, a presence made possible thru binaural mics and immersive headphone sound. Affect involves impressions, impression implies contact. Movement creates emotional content. 2 bodies are connected, are able to impress upon another.

Impression and non-normative intimacy

- Impression created thru affect at a distance is crucially aural. Body casts its impression thru voice. Voice implies flesh body. Listening as act of touch (sound waves). Thus impressions are created through the voice and video (though video is not as affective as we’ve discussed above)

- Affective impression at a distance – distant intimacy. Close personal attention is a trigger that suggests physical proximity, but is remotely evoked through video. And distant not only spacially but temporally too – you can watch a video a year later after it was released.

Distant intimacy can be useful for people who maybe experience social anxiety or cannot physically experience intimacy. Maybe it’s good cause it’s controlled (you choose when to watch, can pause if needed). And from the other side, you make one video and can touch many. Like an artwork, an encounter, a ‘disruptive’ force in a way.

Also interesting considering the emphasis placed on romantic, sexual relationships as the main, most valid source of intimacy and care. What about friendships and other platonic relationships? And what about a collective sense of care i.e. you don’t need to know someone personally to care about them

- Distant intimacy – experienced as a group in absence of normal definitions of physical proximity make it “nonstandard intimacy”

- Intimate experiences in heteronormative culture are limited to couples in private. So you can’t experience pleasure with strangers, especially sexual pleasure. ASMR falls into a zone where “the spillage of eroticism into everyday social life seems transgressive in a way that provokes normal aversion”

- ASMR pleasure ranges from relaxation to eroticism. A lot of creators claim it is non-sexual. The affective charge of ASMR emerges w/o standard ‘closeness’ (not in romantic couple context, not physically close in proximity) – so it is reluctantly placed in nonstandard intimacy.

- Even though it is non-normative, creators still rely on normative scenarios of intimacy to provide emotional content behind the affective charge. Intimate care is provided by females. There is often a child-mother relationship being built between viewer and creator. Even when men make these videos, they participate in tasks gendered as female.

But female creators are choosing to do this – some empowerment? Do they get paid?

Summary: digital and physical

- Tho enabled thru tech, ASMR still relies on attention to the body and its sensations. Exists thru video streaming platforms, low tech, is sensual thru reclaiming care paradigms of personal attention, touch and meditation thru distant intimacy. In sci-fi, digital pleasure enabled thru computers – films that imagine pleasure as a drug that hooks the brain to a computer, “a cyborg high”. Asmr stands between – addiction is not only pleasure but intimacy, relationship is not only distant but anonymous.

- Ideal cyborg – uses computer to reinstate the body in shared experiences, rather than leaving out the body purely for mental digital experience. ASMR follows this dictum to the letter, uniting a group of people who use the archive provided by the Internet to focus intensely on a sensation triggered by the impression of a body transmitted through the ear in a nonnormative public experience of pleasure and distant intimacy.

- Asmr relies on the intimacy and care. Relaxation carried through emotional content, not just the sounds. Asmr uses tech to create new access to pleasure. “the ASMR community allows us to examine what intimacy will look like as we are increasingly linked to each other through the Internet rather than in person.”

- Distant intimacy breaks with heteronormative culture, releasing a digital-enabled intimacy that is a queer intimacy. While ASMR videos as shared on YouTube draw on real-world paradigms of care, the attachments that ASMRers have to videos beyond their sensory power helps us as media scholars to envision a future where these queer experiences of computer-enabled intimacy are as emotionally compelling as those of maternal care, personal touch, or sex. Whatever the affect created, it is clear that distant intimacy carries emotional value, and that these sensations can be released, by strangers and acquaintances, remotely through digital networks.

There are more noteworthy things to discuss, but I’ll end the notes here as there is already more than enough to digest.

Ideas

Create art that lies between ASMR, oddly satisfying videos (another topic I researched that felt close to ASMR), trance/visionary art aesthetic, music video, and modern witchcraft – providing vids that can be of service, as a form of queer care (nonstandard intimacy). Because for me, behind art, is a desire to relieve suffering through providing pleasure, a desire to care for the world and its creatures, to disrupt the status quo.

Maybe create a device or a platform/software to share the videos in their own context?

#theory

1 note · View note

dvtsa · 3 years ago

Text

Data Analytics Companies & Solutions South Africa

Doing so allows for consistency and accuracy with a unified view of information, metrics, and insights. Prescriptive analytics is the place AI and big data mix to help predict outcomes and determine what actions to take. This category of analytics could be further broken down into optimization and random testing. Using advancements in ML, prescriptive analytics may help answer questions similar to “What if we try this?

We help purchasers handle data—from the entrance office, back workplace or both—to generate course of improvements, improve time-to-market and increase revenue. EXPLORE Insights has developed a best of breed, fashionable analytics platform that can permit a business to have a centralised view of their data with prompt insights. Allows you to can create interactive, immersive reports data analytics companies and dashboards that provide actionable insights and drive enterprise outcomes. In addition to these components, govt confidence in analytics have to be developed. Several polls present that the best problem to perform that is to overcome the trust issue.

The system also presents superior programming language, which allows teams to process panel data, produce optimized codes, manipulate matrices, and extra utilizing a centralized dashboard. Create and share powerful, interactive dashboards in a governable setting. Get unmatched efficiency and scalability on enterprise SaaS, your cloud of choice, or on-premises. Grow makes it simple for companies to attach their data and floor insights so everyone data analytics companies could make data-driven choices. Read moreoffers a scalable data warehouse powered by cloud storage and machine studying, as properly as relational databases for transactions, complicated queries, and more. New prospects get $300 in free credits during the first ninety days after exhausting free utilization which is on the market across 20+ different products.

At PwC we believe that efficient data and analytics comprises four key parts, all underpinned by PwC’s industry experience and experience. Inphinity comprises of a devoted team of enterprise intelligence professionals and enthusiasts, born out of the success of EMARK, a famend data analytics companies name within the Qlik ecosystem. Driven by the idea of pushing the boundaries of business intelligence by offering Qlik native tools that enhance, simplify and add analytical energy to a Qlik environment.

Data analytics platforms will play an integral role in manufacturing for years to come. By analysing vernacular sentiment in English, Afrikaans, Sotho, Zulu and Swahili, we are able to zone in on specific demographics to determine how one can better serve your diverse customer base. Use our instruments to analyse your financial and operational performance statistics.

Many companies create prediction fashions that can forecast variables corresponding to future growth, valuation, and the chance of attracting additional funding. Predictable signals are used to attain and prioritise companies prior to investment, and to flag potentially useful insights post-investment. Before we can totally depend on analytics fashions, we do nonetheless need to make certain that we see the whole image. The previous three to 5 years have seen a rise in the use of data and analytics inventure capital. The enterprise of venture capital is predicated on capitalising on disruption and innovation.

0 notes

kyrabbianco · 3 years ago

Text

Series #1: ‘How does Tumblr function as a digital community?’

Tumblr no doubt plays a role in creating the digital community that individuals engage in. The platform has created virtual spaces that present individuals with the freedom to interact and connect with likeminded individuals worldwide.

Lazakidou (2012, pg. 6) states that digital communities have been created to “facilitate communication, enhance or express relationships, work in common cause, seek entertainment, and network or mentor others”. Tumblr empowers its users to release a stream of imagination and creativity by connecting you with your people. With the online platform hosting more than 308.9 million blogs that create a digital community of those that share common interests, Keller (2019, pg. 7) believes that the online platform “could be understood as a platform that prioritises aesthetics, amplified through its allowance of user-customized short-form blogs and reflecting its original positioning as a creative community”.

Unlike any other mainstream social media platform, Tumblr enables its users to post a variety of content such as text, GIFs, images, audio files and links to differing sites. When compared with Facebook, Twitter, Instagram and Snapchat, Tumblr essentially provides a different purpose. A purpose that is wholly centered around users that share common interests. McCracken (2020, pg. 38) states that “Tumblr is where people go to share the things they are most passionate about”, accelerating the expression of creativity when producing content on the platform.

Topics that create controversy in society have been brought to light on Tumblr such as issues of racism, sexism, homophobia and many more. The digital communities that have discussed the topic of feminism have progressed to blog, create memes and hashtags, including the #CropTopDay. With the movement trending in 2015, teenagers began to adopt the hashtag in the hope that their frustration with misogynistic dress codes created by white privilege men (Keller 2019) was unveiled. The conversations, information and opinions shared between digital communities regarding the movement can be found through this hashtag.

In conclusion, it is evident that the internet and social media platforms like Tumblr are used to form digital communities where likeminded individuals connect to discuss ideas, relevant issues and most importantly form virtual connections.

References:

Allison McCracken, Chapter 3 ‘Going Down the Rabbit Hole: An Interview with Amanda Brennan, Head of Content Insights and Social, Tumblr’ in a tumblr book: platform and cultures eds Allison McCracken, Alexander Cho, Louisa Stein, and Indira Neill Hoch (University of Michigan Press: 2020) https://doi.org/10.3998/mpub.11537055

Jessalynn Keller, “Oh, She’s a Tumblr Feminist”: Exploring the Platform Vernacular of Girls’ Social Media Feminisms “Oh, She’s a Tumblr Feminist”: Exploring the Platform Vernacular of Girls’ Social Media Feminisms, Social Media + Society Volume: 5 issue: 3, 2019.

Lazakidou, A 2012, Virtual communities, social networks and collaboration, 2nd ed, Springer, New York, p. 6.

Rose Attu; Terras, Melissa. Journal of Documentation; Bradford Vol. 73, Iss. 3, (2017): 528-554. DOI:10.1108/JD-08-2016-0101

0 notes

extremeexplore · 4 years ago

Text

Why Micro Videos Are More Demand In 2021?

It’s not too exhausting to visualize why video is thus widespread lately — for one issue, it’s an associate degree easy-to-digest format that provides our eyes a rest from the overabundance of matter data online. this could be why the globe reportedly watches a billion hours of YouTube social video per day and those of you who are headed towards an Online Digital Marketing Course ought to have an entire understanding of the ability of video as a marketing tool. this can be not solely as a result of they could have an interest in creating wonderful videos, however as a result of they’ll in all probability ought to learn to include video into their content to stay competitive.

Here we’ll define some best practices for digital marketers to make and share videos, and highlight five key reasons why video is thus crucial to your marketing strategy.

Table of Contents

Why Video Content Marketing?

o Here’s a breakdown of wherever you’ll be mistreatment differing types of videos.

o The Key Role of Video Marketing

§ Are solely marketers mistreatment video?

§ Marketers aren’t the sole ones who mistreated video in their roles. Video is employed wide across all departments.

Why Video Content Marketing?

Video may be a versatile and interesting content format that not solely provides the North American nation a real-life image of what’s going on; it’s conjointly straightforward to share across multiple platforms. shoppers am passionate about it as a result of its straightforward to digest, entertaining, and interesting, and marketers am passionate about it as a result of it will provide probably Brobdingnagian come back on investment (ROI) through several channels.

Video is additionally terribly accessible to anyone with web access, each to observe and to provide. whereas there’s a trend towards higher quality video on knowledgeable level, associate degree one will hop onto their laptop computer and build their video in underneath an hour.

Why Video Content Marketing? Learn more Join Skill Shiksha.

The past 2 centuries witnessed creative/literary traditions like Japanese short-form poetry verse form and intensely crisp flash fiction. From the brevity of the 6-word story, some time past to the introduction of a 6-second video format on tracheophyte in 2013, the thought of expression through short-form content has come back an extended approach.

There are lots of differing types of videos out there and a part of making an efficient content marketing strategy has a solid understanding of your purpose before you sit down and build the video (or the other kind of content, for that matter). thereto finish, you wish to form positive each the sort of the video and also the channel purpose (if you’re posting on social) match the aim of the video itself.

Here’s a breakdown of wherever you’ll be mistreatment differing types of videos.

Explainers will facilitate educate folks concerning your product and might be utilized in conjunction with directions, client service activities, and entire different varieties of applications.

Interviews will facilitate to encourage speech between sides or showcase a special guest or influencer. If you’re making videos that include guest specialists, as an example, you’ll continuously re-use the audio and advertise as a podcast.

Product reviews and demo videos are created by whole ambassadors in exchange for free of charge merchandise. If you’ll notice folks in your trade trying to spice up their social following, this could be a good approach of basically obtaining free advertising. Doing this could conjointly assist you to search out out data concerning the merchandise if the folks doing the video reviews have loads of engagement and comments. thus in an exceedingly sense, it will perform like research.

Live video is that the best likelihood to induce up shut and private together with your audience, and it works well on social channels above all.

The Key Role of Video Marketing

97% of marketers claim that videos facilitate customers’ perceive merchandise.

For the foremost half, marketers nowadays are not any longer taking a pitching kind of approach – the reason? There’s just too abundant selection out there. shoppers and businesses merely don’t’ have to be compelled to be sold to; instead, they’re doing a fast web search to search out the simplest product within their neighborhood or perhaps in the world wherever they’ll proceed to order it online.

To this finish, marketers in several fields (perhaps not all) have to be compelled to approach audiences with a value-based provide rather than a “sale.” And videos stand out giving customers a very up-close check out a product, service, or perhaps associate degree

influencer or teacher

The Key Role of Video Marketing.

Are solely marketers mistreatment video?

Marketers aren’t the sole ones who mistreated video in their roles. Video is employed wide across all departments.

32% of companies use video for sales.

29% of companies use video in their administration and operations messages.

27% of companies use video in their human resources messages.

24% of companies use video in their leadership messages.

20% of companies use video in their product management messages.19% of companies use video in their client support messages.

10% of companies use video in their finance department messages.

Video marketing is effective

For marketers, video is an important part of their toolkit. For many, video outperforms different marketing tools.

61% of marketers see video as a “very necessary or very important” part of their marketing strategy.

30% of marketers see video as an additional necessary part of their strategy than their website.

74% of marketers say video contains a higher comeback on investment than static imagination.

68% of marketers say video contains a higher come back on investment than Google Ads.

53% of marketers say that video helps them raise awareness.

49% of marketers say that video helps them have interaction with their audience.

52% of marketers say that video helps them build trust with potential customers.

YouTube has the simplest ROI for video content, followed by Facebook and Instagram (How to Use Instagram Properly For Building brand)

How do marketers build videos?

Video creating may be a cooperative method. The tools and ability levels used vary widely.

75% of companies build videos as a team.

39% of marketers build videos in-house, whereas 17 November still totally source video creation.

58% of marketers build videos with skilled computer code, whereas forty-ninth uses straightforward online tools like Biteable.

38% of marketers use smartphone apps to provide videos.

35% of marketers build videos from scratch whenever, whereas eighteen use pre-made templates.

48% use a combination of each.

Video creating perceptions

Video creating is perceived as being exhausting to try to do. most people assume that multiple skills are required.

66% of marketers don’t build videos as a result of they assume it’s too long.

41% of marketers don’t build videos as a result of they assume it’s too difficult.

37% of marketers don’t build videos as a result of they assume it’s too costly.

80% of marketers would produce additional videos if they knew a straightforward approach (like biteable.com).

Towards A way forward for Video, Vernacular, and selection

The world of content marketing is accenting micro-moments nowadays. The video snippets can drastically modification client behavior. Having targeted accurately in an exceedingly various market like India through regional and vernacular penetration, Bytedance has outdone several startups in the country. This vernacular client phase of India is anticipated to achieve 540 Mn by 2021, which can account for seventy-fifth of web users within the year. Most of this base can consume digital content on smartphones and {this is|this is often|this will be} wherever digital startups can build their whole.

The dynamic paradigm of content consumption is predicated on the requirement to faucet three Vs: video, vernacular, and selection at the same time, in keeping with a report revealed by Zinnov. the increase of UGC associate degreed short-form video in 2018 leveraged the binge-watching facet of an Indian digital content client. Bytedance targeted Tier II and Tier III elements of the country with a significant target regional languages. This ensured a rise within the style of content being served to the audience on the appliance thereby leading to redoubled whole awareness and client retention over time.

Conclusion

Video is one of the foremost widespread content forms within the world and also the truth is that it’s unlikely to be going anyplace before long. And it makes sense: in associate degree impersonal digital world, we’re desire affiliation and temperament. we wish to visualize and listen to folks in an exceedingly real-life context — it’s purposeful.

Video isn’t solely fun, it’s everyone in all the simplest ways that to induce upon the point of your audience and provides them a true glimpse of what you and your business or your purchasers do. The key here is to assume on the far side profit and products — show them one thing concerning your philosophy, or share some data on a stimulating event, or provide some valuable data. The additional they comprehend your positive practices, the additional seemingly they’re to stay around.

0 notes

jollykidponypaper · 4 years ago

Text

Why Micro Videos Are More Demand In 2021?

Here we’ll define some best practices for digital marketers to make and share videos, and highlight five key reasons why video is thus crucial to your marketing strategy.

Table of Contents

Why Video Content Marketing?

Here’s a breakdown of wherever you’ll be mistreatment differing types of videos.

The Key Role of Video Marketing

Are solely marketers mistreatment video?

Marketers aren’t the sole ones who mistreated video in their roles. Video is employed wide across all departments.

Why Video Content Marketing?

Here’s a breakdown of wherever you’ll be mistreatment differing types of videos.

Explainers will facilitate educate folks concerning your product and might be utilized in conjunction with directions, client service activities, and entire different varieties of applications.

Live video is that the best likelihood to induce up shut and private together with your audience, and it works well on social channels above all.

The Key Role of Video Marketing

97% of marketers claim that videos facilitate customers’ perceive merchandise.

Are solely marketers mistreatment video?Marketers aren’t the sole ones who mistreated video in their roles. Video is employed wide across all departments.

32% of companies use video for sales.

29% of companies use video in their administration and operations messages.

27% of companies use video in their human resources messages.

24% of companies use video in their leadership messages.

20% of companies use video in their product management messages.19% of companies use video in their client support messages.

10% of companies use video in their finance department messages.

Video marketing is effective

For marketers, video is an important part of their toolkit. For many, video outperforms different marketing tools.

61% of marketers see video as a “very necessary or very important” part of their marketing strategy.

30% of marketers see video as an additional necessary part of their strategy than their website.

74% of marketers say video contains a higher comeback on investment than static imagination.

68% of marketers say video contains a higher come back on investment than Google Ads.

53% of marketers say that video helps them raise awareness.

49% of marketers say that video helps them have interaction with their audience.

52% of marketers say that video helps them build trust with potential customers.

YouTube has the simplest ROI for video content, followed by Facebook and Instagram (How to Use Instagram Properly For Building brand)

How do marketers build videos?Video creating may be a cooperative method. The tools and ability levels used vary widely.

75% of companies build videos as a team.

39% of marketers build videos in-house, whereas 17 November still totally source video creation.

58% of marketers build videos with skilled computer code, whereas forty-ninth uses straightforward online tools like Biteable.

38% of marketers use smartphone apps to provide videos.

35% of marketers build videos from scratch whenever, whereas eighteen use pre-made templates.

48% use a combination of each.

Video creating perceptions

Video creating is perceived as being exhausting to try to do. most people assume that multiple skills are required.

66% of marketers don’t build videos as a result of they assume it’s too long.

41% of marketers don’t build videos as a result of they assume it’s too difficult.

37% of marketers don’t build videos as a result of they assume it’s too costly.

80% of marketers would produce additional videos if they knew a straightforward approach (like biteable.com).

Towards A way forward for Video, Vernacular, and selection

Conclusion

#digitalmarketing

0 notes

buzzfeedreader · 8 years ago

Photo

Jonathan Leibson / Getty Images

SZA’s Ctrl is a black girl’s Tumblr come to melodic, vibrant life.

SZA, who is 26 years old and grew up in New Jersey, is speaking in a specific vernacular that will be familiar to black women who spend chunks of their time in certain corners of the internet. It is apparent right from the opening song, "Supermodel," which begins with a recording of the singer’s mother speaking on the grand theme of the record (“That is my greatest fear. That if, if I lost control or did not have control, things would just, you know. I would be be...fatal”). It’s not that the lyrics come in the form of some impenetrable fancy language, necessarily — it is standard (African-)American English, after all — it is the attitude with which she throws out the lyrics that catches the ear, and then makes the words linger on the mind.

When she plaintively sings “Why can’t I stay alone just by myself / wish I was comfortable just with myself” on that opener, for example, you can almost taste the minimalist Tumblr theme; if you close your eyes you can picture an ironic Blingee lighting up on a loop behind your eyelids. Ctrl is covering much of the ground that fills my own dashboard up every single day, the hundreds of posts that essentially boil down to a quest for self-determination — self-determination in a world that seems hell-bent on pushing us into predesignated roles and situations. And that is expressed in pithy but heartfelt text posts about black girl magic in all its forms, mood boards and videos of hair and fashion inspiration, and the men and women we fancy and love, alongside photo sets and GIF sets of nostalgia-nourished TV shows and age-relevant quotes about life and love and self-care. I don’t think it’s a coincidence that SZA was for a good long time an active Tumblr user (I have followed her on there for years). Even now, via her million-follower Instagram, her preferred platform these days, SZA is still doing much of what her Tumblr used to do (minus the direct contact afforded by her Ask box). Last month she posted a screenshot of a Tumblr post about awkward flirting with the caption: “who dragged me like this?”

SZA’s reputation has been building for years via a couple of well-received EPs, See.SZA.Run and S, and her first studio album Z. In 2013, she signed with indie label Top Dawg Entertainment, the home of Kendrick Lamar and the rest of the Black Hippy crew — the first woman to do so. Three years later, she appeared on and co-wrote Rihanna’s opening Anti track, “Consideration.” Collaborating with the likes of Jill Scott and Chance the Rapper, she’s been making atmospheric, lush, and moody R&B that is as much throwback as it is forward-looking, and it is a combination that has made listeners consider her a safe pair of hands (3.9 million monthly listeners on Spotify is no small feat, after all) — the evidence of which lies in her label’s ease with releasing Ctrl in the same week as Katy Perry’s latest.

Music like SZA’s found its first home on Black Girl Tumblr. Or, at the very least, gained loyal followings there. Artists like SZA, H.E.R., Jennah Bell, Jhené Aiko, and so on were the much-cherished discoveries of like-minded girls and young women who were also yearning for their own reflection to come back undistorted. And so perhaps it is inevitable and fitting that listening to SZA’s Ctrl often feels like reading a series of all lowercase, punctuation-free Tumblr text posts. Those posts are often telling a version of the truth, comically bemused but with an arched eyebrow. SZA is earnest, yes, but that doesn’t mean her eyebrow isn’t raised throughout Ctrl.

You can almost hear that eyebrow creak upward on "Garden (Say It Like Dat)” in which she sings engagingly about self-doubt and anxiety: “Lie to me and say / my booty gettin’ bigger even if it ain’t” is a funny, relatable lyric. And even before she expands it into something more plainly stated, it carries undertones of a little sort of sadness. The latter half of this second-verse lyric, for example, is tongue in cheek and on the nose: “I know you'd rather be laid up with a big booty / body hella positive ‘cause she got a big booty” (her ad-lib — an incredulous “wow” — is pitch-perfect). But then the emotion pinballs quickly again with the quiet admission that comes by verse’s end: “You know I'm sensitive ‘bout havin' no booty / havin' no body / only you, buddy / can you / hold me when nobody’s around us?”

In many ways SZA is singing about the things we have come to expect from our indie-slash-folksy white female singer-songwriters, but what Ctrl is delivering comes as experienced and reported through a firmly black girl lens. Like another young musician who has developed an ardent following, British singer-songwriter Nao, SZA makes pop that's sincere — almost painfully so — but she is also playful and smart and funny. Even when she is not in control (of her gravity, of her ex, of the size of her booty), she’s still "finding herself" while remaining refreshingly self-aware — she knows who she is and roughly where she wants to end up. I thought a lot about Nao’s For All We Know while listening to Ctrl and had a clear thought: Where Nao’s constructions sound something akin to black girl church, SZA sounds like the aftermath of a black girl night out (one in which you might have found yourself crying in the club). It perfectly encapsulates that keyed-up post-club, pre-sleep 3 a.m. feeling when feelings are close to the surface.

There is also a firmness in SZA’s persona on this record, best exemplified by her grandmother’s short, spirited interlude at the end “Love Galore”, addressing SZA by her given name, Solána Imani Rowe: “But see, Solána? If you don’t say something, speak up for yourself, they think you stupid. You know what I’m saying?” It’s a nod and a wink to the listener. SZA knows who’s listening, and who that message is for. Another noteworthy and matter-of-fact exemplification comes straight out the gate on “Doves in the Wind”: “Real niggas do not deserve pussy.” Which is self-explanatory.

On “The Weekend,” a soon-to-be sidepiece classic, SZA is funny: “My man is my man is your man / heard it’s her man too,” she coos dismissively before telling her paramour to make sure he’s at her place “by 10:30 / no later than / drop them drawers / give me what I want.” And on “Drew Barrymore” (a geniusly titled song, effortlessly conjuring as it does images of '90s teen rom-coms and coded norms of suburban insecurity and acceptance), she is sharp: “I’m sorry you got karma comin’ to you.” When she sings wistfully about the titular character from 1994 film Forrest Gump (first in cinemas when she was 4), SZA’s being cute but also serious — imagine a world in which pussy was given to only deserving men! “Where's Forrest now when you need him?” she intones almost solemnly on "Doves in the Wind.” “Talk to me.”

The dip into the '90s oeuvre of Robert Zemeckis notwithstanding, Ctrl is very much of the now. Even with its dizzying array of producers, the entire record sounds cohesively and fluently like 2017: Peep the references to Netflix show Narcos (which also got a shoutout on Stormzy’s 2017 LP Gang Signs and Prayer) or the aforementioned “body positive” (a term whose overuse has given it an unearned negative reputation on Tumblr and beyond). On “Normal Girl,” SZA borrows liberally from Drake’s 2016 single “Controlla” (“You like it / when I be / aggressive”). Even the nostalgic TV Ctrl harks back to is curiously very current again: that period in the '90s that young people have rediscovered and which they quote liberally from, thanks to streaming. SZA refers to comedy sketch show MadTV on “Doves in the Wind,” and on “Go Gina” she uses one of Martin Lawrence’s catchphrases from his sitcom Martin.

Ctrl is a mishmash of so many influences, which will continue to reveal themselves as it beds in with listeners. Its pop DNA is evident in its many catchy hooks and choruses (“Prom” sounds like a 2017 update of Gwen Stefani’s “Cool,” for example), and her guest stars — Kendrick Lamar, Travis Scott, James Fauntleroy, Isaiah Rashad — add weight but are never overwhelming. SZA has an ear for what is aurally pleasing and commercial: Upon my third listen to the record, I was struck by how happily pretty much every song would sit on the soundtrack of a teen show (won’t someone invite her to score a black girl coming-of-age movie, please?).

What sells the record best, though, is SZA’s own conviction. Like the black girls who live their multi-adjectived lives on Tumblr, she is the best chronicler of her own life. It’s an expansion of self-identity that stretches beyond Strong Black Woman (which is not entirely discarded as one facet) and travels into the territory we have always known was in us. SZA’s music is vulnerable and sweet, self-questioning and self-affirming, all at the same time, in a way that is performative, yes — but also intimate and tender. It is a snapshot of one 26-year-old’s life right now, much like all those Tumblrs are moments in amber. Ctrl feels “Dear Diary” real, which is to say it is Black Girl Tumblr writ large. Control, in all avenues, is the defining characteristic, and it is powerful. “I belong to nobody / hope it don’t bother you / you can mind your business / I belong to nobody” SZA sings on “Go Gina.”

Listening to Ctrl, you don’t doubt it.

—Bim Adewunmi on SZA’s new album

#sza #blackgirls #r&b #carefreeblackgirls #sadblackgirls #music #reviews #photos #bim adewunmi

14 notes · View notes

glowingobsidian · 5 years ago

Text

About the recent hot and unusual DEFI's side-to-side battle

This year's currency circle serves as a packed with thrills and excitement. First, Bitcoin broke ten thousand dollars at the start of the year, which attracted countless visitors to wave the flag and shout, as though one hundred thousand dollars were before them. Then in March, once the global assets collapsed, the currency circle also staged A "Desperate Diving" directly caused many people to "leave the currency circle completely"; then it began to have good and the bad, plus some projects also fought straight back. After months of tossing, it developed to the current currency circle. Kind of situation. Today, the currency circle is calm on the surface, in fact it has already been undercurrents. Some main-stream coins have quietly given up positions, plus some projects have grown to be the focus of much attention.

There is absolutely no doubt that the absolute most eye-catching items in those two months are the DEFI projects. Maybe you can still find people who don't understand DEFI. All things considered, in the currency circle, irrespective of how fast you are, there are several slower than you. Lots of people just pay attention to a name and know it but do not know why. Moreover, I will explain demonstrably to every one in the vernacular, after which discuss comprehensive, some of the current status of DEFI, and what the future of DEFI might appear to be. 1 . Talk about DEFI in an easy-to-understand way Routine, first may be the literal interpretation of the name: DE is Decentralized, FI is Finance, together it is the abbreviation of DEFI (Decentralized Finance), needless to say, it's also called Open Finance.

DEFI actually identifies a decentralized protocol used to create an open economic climate, which aims allowing anyone in the world to conduct financial activities any time, anywhere. Wait one minute, it would appear that this explanation is too large, can you say something which every one can understand? can. DEFI would be to directly replace individuals with code automation in financial activities by way of a one-stop operation, not forgetting the efficiency improvement, but also directly eliminates the "sickness" of human operation.

DEFI applications include decentralized exchanges, derivatives, payments, digital assets, as well as other types. However , Belden might be a logic. The core would be to replace the role of people in financial activities with smart contract codes. Decentralized exchanges are DEX, payment may be the Lightning Network, and digital assets are like some DEFI. Stable coins... Derivatives really are a bit special, and I will explain them later. 2. The recent madness of DEFI The thought of DEFI was actually proposed since 2018, however when it certainly shined, it had been recently. Why? Due to skyrocketing! In the past, the absolute most famous DEFI project was the stablecoin project like MAKERDAO, as well as other projects were ostensibly dormant. However , recently this token about the concept of DEFI has been constantly rising and rising! It looks like there is no ceiling. The first to ever bear the brunt may be the foreign super-hot project compound. Its token comp used to increase tenfold in one single day. Within a fortnight following its launch on June 16, the first price of 0. 08 ETH (approximately US$18. 5) Completely forward, the best rise to 381. 89 US dollars, the best increase is close to 20 times.

Moreover, because of the crazy rise as well as other facets, compound successfully realized the login to coinbase, because coinbase's currency selection and listing will always be very strict, meaning that DEFI has completely established the image of "tall" abroad. This has triggered a spiral increase in users. Until recently, the amount of compound locked (in fact, the mortgaged assets) has reached significantly more than 700 million US dollars.

Still another representative token of DEFI, LEND, has also increased by nearly 30 times from the bottom of the year for this, that has caused a lot of tickling insiders...

Along with COMP and LEND, the decentralized DEFI project's tokens BNT, KNC, LINK, LRC, REP, REN, and so forth have all increased by significantly more than BTC and ETH this year. The information are the following:

A great many other DEFI projects will also be surging, such as for example SNX, IDEX, DMG, and so forth, which may have also caused a lot of enthusiasm in the currency circle. Based on the ranking of DEFI projects by. defipulse, it could be seen that the DEFI projects of decentralized lending take into account 1 / 2 of the most effective ten, and the residual decentralized exchanges, payments, assets, and so forth also occupy a location.

For some time, individuals from all walks of life were excited about DEFI, and began to search for DEFI projects every-where, wanting to just take the opportunity to produce a fortune. Recently, a trading platform Hufu (HOO. com) just stepped on the wind, and the united states directly launched the comp for the first time, and gained the popularity of DEFI. It has gained a lot of traffic, after which it is continuously increasing. There are many DEFI projects, and it may be considered extremely popular for a while. Its founder reviewed the current situation and create a DeFi special development fund, which is used to guide the stable development of blockchain decentralized finance, and it may be regarded as a relatively beneficial contribution to DEFI. Some friends may not know Hufu. In fact , this exchange can be an old brand. It started as a wallet after which transformed in to an exchange. The volume of spot transactions and the amount of spot transactions far exceed those of second-line trading platforms; platform lending and custody The business is promoting smoothly. The existing loan amount 's almost 100 million U. S. dollars, and the monthly turnover of custodial merchants has exceeded 20, 000 BTC. I've tried many innovative products before to attract traffic, like the auction of algo and IEO of nervos, and so forth This time the particular capture of DEFI seems unintentional. In fact , one minute on stage, 10 years of work off stage, the project is condensed behind it. Follow the team's efforts. Additionally , Hufu's boss Wang Ruixi is also a particularly interesting person. The stranger has some personal relationships with him. He also wrote articles about him "The Past of the Tiger”. Hahaha, I will perhaps not expand it anymore, otherwise I am afraid someone will run. To the contrary, I thought it had been a hard job for the tiger talisman.

Although the domestic exchanges were a bit slower, each of them swept up immediately. In accordance with CoinMarketCap data, the Comp token is currently on line on significantly more than 40 centralized exchanges in China. Among them, some trading platforms have also launched Comp contract trading, allowing users to go short; the derivatives exchange FTX has brought a step further, in addition to the COMP contract, the DeFi index quarterly contract, perpetual contract and leveraged tokens are simultaneously launched, allowing users to The whole DeFi field is short. And some perhaps not especially well-known projects, such as for example Tron-based synthetic asset platform OKS, have now been successively grabbed by a few exchanges. This situation is really surprising. Other DEFI-related projects have now been queued up on the schedules of some exchanges, and when the time is right, they are going to roar to the market. What's a lot more funny is that some projects such as for example Dforce. Even though their token DF has been launched on many exchanges, their team actually did not intervene. Anyone in charge reluctantly claimed: “Most of these went directly without contact, some ahead of time. Say hello (listed currency). " This sort of "strong upper" is apparently an unspoken rule in the crypto market, plus some exchanges use "help you to advertise" being an excuse for prevarication. All in all, throughout June, the currency circle was ostensibly immersed in the warmth brought by some DEFI projects, and also the broader market was affected to a certain degree. It really is no exaggeration to say that days gone by June can nearly be called "DEFI Month. " And DEFI established fact to every one in the currency circle, and after it has changed into a spot for hype, the test of DEFI has just begun. 3. Problems faced by DEFI You said that DEFI is really hot, is it roaring or perhaps not? Now needless to say it is roaring! All things considered, the current currency circle is really difficult, and any direction that can bring heat to the currency circle is precious.

I must say that it's a bit enchanting that DEFI is blowing in a gust of wind. Even though every thing is correct, all things considered, in the currency circle, every thing is good so long as it rises, but DEFI still has some inherent problems. If these problems can't If resolved, development may belong to chaos.

To start with, DEFI is usually to be built in line with the prosperity of the currency circle. Even though it emphasizes that it's "decentralized finance", decentralization is only an application, and the core vocabulary is finance. Since the saying goes, "If there is no skin, Mao will soon be attached. "? When the currency circle is not actually undergoing an essential bull market, the prosperity of DEFI actually ensures that the currency circle is currently in serious involution... how will you say? This means that DEFI's current rise actually has its limits. When the limit is estimated, whoever is left will be able to be satisfied with peace. This sort of thing can just only be achieved beautifully by big capital; Secondly, DEFI it self is not perfect, which will be associated with the innate attributes of smart contracts. The larger the complexity of something, the larger the likelihood of problems. If something goes wrong with some DEFI projects, it isn't a trivial problem. Consider N money, as the code bugs are locked up and cannot be removed. It's so sour... ahem, besides, there is a invest the currency circle. The milk may be the mother. How many hackers are staring at the smart contract, every single day they've been gearing around make some make money from it. The decentralized DEFI system Uniswap, LENDF and CODEX have had serious problems... As for the specific details, I will write articles later. Again, in short, it is actually risky to deposit profit the DEFI system... Once more, once the forest grows up, you will find all kinds of birds. DEFI's limelight will immediately generate a lot of followers. If you want to hurry up on hot projects, copy codes, and participate in fraud, all things considered, the currency circle, unless you hurry up I am afraid I can not even eat the hot shit when I start. The ecology of DEFI might be confused. However , this is a stubborn disease inherent in the currency circle, and it will not just eventually DEFI. Any hot currency circle looks like this. They are also some of the derivatives of DEFI stated earlier, which are now "alternative capital disks". This sort of DEFI is really embarrassing. Participants should needless to say try not to lose their assets in vain due to these rat shit. Finally, the threshold of DEFI has to be further lowered. In these days, many people participating in DEFI are only residing at the idea of buying on the trading platform. The actual participants in DEFI are now some senior capital veterans and wool parties. They eat both of the earnings of DEFI, and earn interest and currency profits. They're stupefyingly stable, and there's some residue left. Fans let retail investors take over. DEFI has yet to further simplify the complexity, to ensure that ordinary people can participate more easily, otherwise, they are going to always be smashed, even the strong sheep won't be able to hold it. I wrote a lot of DEFI's faults in a scattered way. Isn't there many people who suddenly felt fear? Can there be the next for DEFI? Don't worry, let us look down. Fourth, the future of DEFI In fact , the view of DEFI varies from person to person. All things considered, your honey, your arsenic, any new thing is developed with controversy. And in the currency circle, I am perhaps not afraid of controversy at all. The more intense the argument, the better. I am perhaps not afraid to getting people's heads in to dog's heads. I am afraid of obscurity... As for some of the problems stated earlier, they've been inevitable pains in growth.

Everyone else should grasp one thing, that's, so long as the currency circle continues to produce, the future of DEFI will become increasingly more space. The development of the currency circle is truly a means of continuous siphoning of the real economy, and DEFI is really a method to optimize and re-allocate the assets that enter the currency circle after the siphon is completed. As for if to buy tokens with the idea of DEFI will become rich, it is a topic where the benevolent sees the benevolent and the wise sees the wisdom. All things considered, the currency people care about if the tokens will rise. If the hero is simply on the basis of the rise, that is certainly Very incorrect. The popularity of DEFI will surely perhaps not continue to be so high. All things considered, this wave of DEFI's popularity is drawn from abroad. The loan of comp, namely mining, makes many foreigners feel fresh, however when it is put in China, the old leeks are typical This behavior has been bombed by mining, therefore the attitude must be a lot more plain, smiled slightly, never smoked, but satirized the foreigner who had never seen the world. In my opinion that with the passing of time, foreigners can also remember it.

The next step is to check forward to if the bull market is coming. If there is an outstanding bull market in the future, DEFI is still invaluable. Whether it's decentralized lending or decentralized exchanges and DEFI-based stablecoins, it might be in the currency Min hand is available in handy. If it certainly becomes a booster for the bull market, this gameplay of DEFI is really incalculable. If you want to study or ambush DEFI tokens, you could as well head to Hoo. com. So , the question is, when will the bull market in the currency circle come? Waiting on line, really anxious...

#powh #free bitcoin game #how to earn cryptocurrency online free #bitcoin earning app #cryptodozer

0 notes

uni-tierra-califas · 8 years ago

Text

[Unitierracalifas] UT Califas Democracy Ateneo, 10-28-17, 2.00-5.00 p.m

Compañerxs: We will convene the Democracy Ateneo this coming Saturday, October 28, 2017 in San Jose at Casa de Vicky (792 E. Julian St., San Jose) from 2.00-5.00 p.m. to resume our regularly scheduled reflection and action space and to explore some of the questions and struggles mentioned below. In addition, we are including a calavera literaria at the end of the announcement in anticipation of Día de los Muertos.

Devastating and unprecedented "environmental events," mass-shootings and the epidemic of gun violence, and the acrimonious controversy over flags, statues, and memorials that occupy public squares, government buildings, and parks, at first glance, seem unrelated. To be sure, for some taken together these are unquestionable signs of the apocalypse, but for most, while these events provoke concern they occur unmoored from any cohesive analysis. Certainly, mainstream media, that is the pundits and the commentators that pose as informed critique, and the timid academics who punctuate sensationalist soundbites, recycled in social media platforms for easy consumption, make it almost impossible to fully analyze what is at stake in the immediate crisis, whether it be an environmental, economic, or social disaster. Media heads and academics ask us to compartmentalize "the issue," partly out of cynical disregard for "the mainstream," partly as a result of their own professional myopia as "experts," and partly as a result of collusion to mask how it really works.

The tragic mass shooting in Las Vegas, in one recent example, reflects a seemingly intractable moment of antagonism. In the immediate sense, it is yet another critical moment to talk about "gun control," that is, reducing or eliminating guns all together. Still others worry about the success or failure of guarding against the perceived threat around terrorism. Similarly, the several hurricanes, earthquakes, and fires from Oaxaca's Isthmus, through central Mexico up to Houston, northern California, and back through the Caribbean, including the on-going devastation so notable in Puerto Rico, for supposed "experts" are either evidence for or against climate change, depending on what end of the debate each claims. The violence sparked over memorials, statues, and flags, especially those commemorating the Confederacy in an effort to reclaim white supremacy unfolds in the same moment. Professional commentators want to establish poles or a continuum of tolerance and good sense, making the issue about free speech —that is how much of it should we endure and when does too much of a good thing become intolerable. And as the old confederate statues come down, new confederate memorials are already being erected, on private land prominently visible via public access. The antagonism is as material as stone, marble, brass.

Framed in the most obvious way, each catastrophe appears disconnected, enabling people to worry about the crisis for a brief moment and then allowing them to move on, getting back to managing their complicated lives in what Winona LaDuke calls our "over-consumptive inefficient energy economy." (see, W. LaDuke, "Winona LaDuke media interview at PowerShift Canada 2012".) But then, how should each misfortune be understood? What ties them all together? Why should we worry that they are connected?

Underlying all of these events is what Ivan Illich named as the "technological imperative." A total faith in technology assumes we can create a newer, more advanced device to assuage or advance our acquisitive, consumptive lifestyle. Of course, it is an arrogance that is raced. The technological imperative according to Illich is a set of practices, habits, statements, and concepts that emerge alongside the rise of capitalism, or what he called the industrial mode of production. It is marked by a shift in faith from a deity or higher power to a relentless belief that technology and technological innovation is our true savior. Ultimately, technological devotion and all that it promises means being hooked on more and more "high-intensity dependence commodities." (see, I. Illich, "Useful Unemployment and Its Professional Enemies," p.42) This misdirected faith in the power of things over time can, warned Illich, have devastating consequences. In addition to seducing us to believe we need more guns, or bigger houses where they shouldn't be (e.g. floodplains, wilderness-urban contact zones), it diverts our attention away from solutions derived from knowledge and wisdom that are already at hand, that is practical solutions that we already know and that are lived in the vernacular, i.e. situated knowledges, grassroots practices, and locally-rooted wisdoms that were once an integral part of our balanced lives. A recognition of this over-wrought imperative can orient us away from teleological thinking and open space for collective reflection on the tools at hand as well as those we have yet to collectively invent.

A closer look at the tragedy in Las Vegas reveals much. The music concert was in every way prepared for a "terrorist" attack. There were high levels of security that have become common-place for public gatherings especially large ones. Our festivals look like airports, our social spaces resemble border zones. In this instance, a lone gunman planned and executed a deadly attack despite all efforts to prevent it that included special militarized training, equipment, and procedures to stop exactly that eventuality. Similarly, the police, both highly trained forces with extra military grade equipment and law enforcement's rank and file, were on scene organized through an interagency network of "first responders," who required over an hour to reach the 32nd floor. Approximately seventy-five minutes passed before law enforcement entered the room where the gunman lay having already taken his own life. He shot at the crowd for no more than ten minutes. (see, J. Lindsay-Poland, "Las Vegas, SWAT Teams, and the Cult of the Gun") More training, more guns, more equipment, and a more complex bureaucracy driven toward greater surveillance and security could neither prevent nor interrupt the worst gun massacre in U.S. history. More to the point, it was people on the ground that came to each other's rescue, protecting one another from the hail of bullets and caring for those who were wounded. The stories of self organization to address immediate needs are abundant and inspiring. They are not about security, but about a fierce care, a commitment to risk everything to fulfill a shared investment in safety.

The technological imperative, not surprisingly in a settler colonial society, is raced. The gunman, Stephen Paddock, posed a problem for mainstream media commentators. They could not understand why a seemingly "normal guy," that is normal read as "white," could be dangerous. Yet, it is the normal "white guy" who has been the self-appointed doyen of the technological imperative. It is most obvious when the technology has been at the service of the dominant group as in the case of all the U.S.'s technological might being used to combat hurricanes and fires on the mainland, while its territories (and peripheries within the mainland) are abandoned. Or, how the U.S. arrogates to itself the role of the world's most technologically advanced, well-equipped police force aiming its "security" at an ever expanding arena of non-white nations. Such technological innovation has its roots in a variety of technologies such as the legislation, or several black codes, from the nation's earliest beginnings that codified slavery and racial subordination, establishing a legal apparatus to insure the subordination of one group over another in the most advanced and innovative democracy in the world. Disproportionate aid, asymmetrical violence, and differential citizenship are simultaneously the product of, and the ongoing raison d'etre of the technological imperative as it traverses settler colonial society like a missile. Surely there is a new device on the horizon that will make our society more secure, more egalitarian, more just...

But, despite all of the technology generated in service of U.S. settler colonialism people find a way to rebuild and repair, to re-connect and reclaim without the cumbersome bureaucracy and technologically advanced apparatus that the U.S. wields at home and abroad to maintain a destructive lifestyle for itself. In Oaxaca's Isthmus communities refuse the aid delivered by corporations in favor of solidarity at the grassroots. Mexico City, once again impacted by a severe earthquake, astonishes the world as a community fearless in caring for each other, self organized to save lives, rebuild infrastructure, and reclaim community despite the interference of the government. Beyond the concerted forces of capital and the state aimed at "destroying the relationships between those below," people in Mexico City refused to cede survival strategies and solutions to the military agencies and gear that arrived to respond to the terramoto. (see, R. Zibechi, "What I learned from the Mexican people.") A salient image emerges of communities standing amidst rubble with signs that read Silencio, a convivial tool generated with ink and cardboard, to encourage listening, a listening for each other that would save lives. Beyond the clamor of so many industrial tools, what can we hear in the silence?

Ultimately, repair and maintenance is often understood in relation to commodity without fully calling into question the underlying basis for commodity society, that is how commodities operate within a capitalist system. Consequently, it is necessary to recall that the social relation organized around the thing must be interrogated. The point is not to simply fix the broken item, finding new ways to repair ever more complex things and to assume new social formations will emerge through the fix. Rather, the challenge is to interrogate our relation to the industrial mode of production —that is our dependence to the thing in the first place. -- Calavera de piñata La Muerte satisfecha andaba sin rencor Pues el mundo ya padecía de mucho temor Tanta gente maltratada y un dolor tenaz La Huesuda se presentaba de paseo nomás Ese día de otoño nuestra gente obrera Manifestaba en las calles, una raza entera Gente color de Tierra, de todos los colores Exigía justicia, honor ¡basta con dolores! El torpe cabezudo en su casa chabacana Visto su arrogancia tan inmensa y tirana Salió pensando que gritaban su nombre“¡Sí, mi gente, ahí voy, su gran, gran hombre!” Pero pronto se dio cuenta a él no adoraba La gente unida, contra el racismo clamaba El peludo trató de esconderse en el camino Pero se sintió bien perdido en el barrio latino Además de la gente al señor le dio miedo De la Calaca que vio, la verdad sólo un dedo Columbró una tienda que vendía piñatas “Me escondo aquí entre héroes y piratas” Pero la Muerte percibió al imbécil inepto “¡Ya te pesqué, cáscara hueca sin respeto! Una fiesta alegre le daré a mi pueblo digno ¡Qué gozo trompearle a este ser maligno!” R. M. Gámez 25 de octubre de 2017

South Bay and North Bay Crew

#Universidad de la tierra califas #unitierra califas #ateneo #democracy #illich #technological imperative #earthquakes #san jose

0 notes

caveartfair · 6 years ago

Text

The 5 Standout Shows of Gallery Weekend Beijing

Installation view of Liang Shuo, “Scenery,” at Beijing Commune, 2019. Courtesy of Beijing Commune.

As collectors head to Art Basel in Hong Kong this week, the galleries and institutions of Gallery Weekend Beijing came together this past weekend hoping to persuade them to stop off at the Chinese capital en route, and to assert the city’s enduring importance in China’s art ecosystem.

Gallery Weekend Beijing is funded by the Sevenstar Group, which owns the 798 Art District, a creative park that feels, at times, like a fortress for contemporary art in Beijing. The event, which opened to VIPs on March 22nd and continues through the 29th, expanded its programming this year, furthering its ambition to transcend its boundaries.

“Although it comes out of the 798 Art District, the concept of Gallery Weekend Beijing goes beyond 798, and not even Beijing is the limit,” said Amber Wang, who has been director of the event for two of its three editions. “We’re doing a lot of exchanges with different districts, cities and countries, focusing on the pioneering role of Chinese contemporary art.”

Gallery Weekend Beijing includes a plethora of initiatives, ranging from an emerging artists exhibition, a VIP talks program, an exchange with Zurich Art Week, and a prize given to the best show, from which 798 Art District will acquire a work worth at least CNY100,000 (around $14,900). This year, they also added the inaugural Beijing Art Summit, an impressive program of talks curated by curators Colin Siyuan Chinnery and Mari Spirito.

With 798 providing some of the missing connective tissue, several galleries muscled up to assert Beijing’s vital role in China’s art ecosystem. And for many, that importance is at least in part historical.

“Foreign visitors were quite intrigued by artists from the ’85 New Wave,” Wang said, pointing to exhibitions of Wu Shanzhuan at Long March Space, Liu Heung Shing at Star Gallery, Wang Huanqing at Hive Center for Contemporary Art, and Gong Lilong at Platform China. Li Jin’s sumptuous “Flesh and Bone” show at INK Studio, showing works prior to 2000, similarly looked thoughtfully to the past.

Although there was significant nostalgia for Beijing art’s glory days, several galleries staked out space in the present, with one particular artist standing out.

“Among Chinese curators I’ve been talking to, the most frequently mentioned name was Wang Xingwei,” Wang said, a perspective reinforced by several others. Below, we share Wang’s show, and four other highlights of Beijing Gallery Weekend.

Wang Xingwei, “The Code of Physiognomy,” at Galerie Urs Meile

The Encounter of Life, 2018. Wang Xingwei Galerie Urs Meile

Four Seasons (Spring), 2016-2017. Wang Xingwei Galerie Urs Meile

Paintings by the Shenyang-born artist often feel like jokes between drinking buddies. Several works showed off his facility with portraying China’s performative, aspirational visual vernacular. People on Segway-esque scooters commuted home through a rainy park in one painting, while a man covered in an overcoat of bees formed a heart shape with his hands in another.

Behind an interior wall at the gallery, concealed like a speakeasy, were paintings of fallen Chinese political figures. The 2016–17 series depicts Ling Jihua, a former political advisor to Hu Jintao who was sentenced to life in prison after taking over CNY77 million in bribes; General Xu Caihou, who was dragged from his cancer bed to face charges of selling job promotions in the People’s Liberation Army (PLA) before dying; Zhou Yongkang, the former Secretary of the Central Political and Legal Affairs Commission, who was convicted of taking bribes; and Bo Xilai, the Chongqing rival to Xi Jinping, who’s pictured mopping the Chinese character for regret on the ground of his prison cell, his face impassive, after being charged with corruption and handed a life sentence behind bars.

Although each man’s wrongdoings were made public before they were punished by the Chinese Communist Party (CCP), now they’re supposed to be forgotten, removed from history. Some Chinese gallery visitors seemed to enjoy the paintings like students watching a friend act up in class.

Liang Shuo, “Scenery,” at Beijing Commune

Installation view of Liang Shuo, “Scenery,” at Beijing Commune, 2019. Courtesy of Beijing Commune.

Liang Shuo’s ingenious exhibition design, a spiral that only ever lets the viewer see a small section of his scroll paintings at once, is true to the way such paintings were traditionally shared—intimately and little by little. It creates suspense for the viewer, who can never be sure of what will come next around the bend.

Liang refuses to paint idealized landscapes from his imagination, instead insisting on capturing what he sees firsthand, and in many Chinese theme parks. His subjects include the faux dinosaurs, ghouls, and serpents that have been introduced to increase tourism, reinforcing the feeling of being on an amusement park ride at Universal Studios.

anusman, “Market Street,” at Tabula Rasa

Installation view of anusman, “Market Street,” at Tabula Rasa, 2019. Courtesy of Tabula Rasa.

The traditional market setting for this solo show implies that the works will be traditional ink paintings. But the incredible anusman is less like an ancient literati than a graphic novelist getting his thoughts down on paper in a way that is diaristic, bordering on stream of consciousness. Indeed, anusman’s work is printed in popular books by Chinese zine publisher bananafish. The work in “Market Street” follows his protagonist, Mr. Men, along the strange new neural pathways Beijingers navigate using Mobikes and WeChat’s location-sharing service.

Leila Alaoui, “Ya Rayah,” at Galleria Continua

Installation view of Leila Alaoui, “Ya Rayah,” at Galleria Continua, 2019. Courtesy of Galleria Continua.

The single most impactful work at Beijing Gallery Weekend was the installation of portraits entitled “Les Marocains,” by French-Moroccan artist Leila Alaoui. Alaoui’s first solo show in China, spread across the gallery’s three floors, also included the photography series “No Pasara,” documenting Moroccan people seeking passage to Europe; “Crossings,” which shows Sub-Saharan migrants; and “L’Ile du Diable,” a video of immigrants in Paris who had worked at the Renault factory on Seguin Island, which they dubbed “the Devil’s Island,” due to the harsh conditions they endured there.

The works felt especially freighted with import and sadness, in part due to Alaoui’s death in Burkina Faso in 2016—she was killed in terrorist attacks while working on a commission for Amnesty International. But it’s also particularly poignant in light of the new Human Rights Watch report describing the tens of thousands of villagers fleeing Burkina Faso, and the violent deaths of 50 muslim worshippers—many of them immigrants and refugees—in Christchurch, New Zealand, on March 15th.

Shi Guowei, “A Walk in the Woods,” at Magician Space

A Dense Forest, 2018. Shi Guowei Magician Space

Caochangdi, 2018. Shi Guowei Magician Space

Born in Henan in 1977, Shi Guowei uses his imagination to meticulously hand-color black-and-white photographs. From even a short distance, the images—of lichen plants; trees; a sudsy ocean—look utterly convincing as color photographs. Up close, however, they reveal the artist’s choices, forcing the viewer to doubt their own knowledge of nature’s palette.

from Artsy News

#Artsy News

0 notes