#seo overviews

[digitaldrive-2]

Enhance Your Search Engine Marketing (SEM) Skills with the SEM Course in Gurgaon

 If you're looking to enhance your skills in search engine marketing (SEM), there are few better places to do so than Gurgaon. A hub of digital marketing in India, Gurgaon offers a range of courses that can teach you everything you need to know about SEM.

One of the best options available is the SEM Course in Gurgaon offered by the Digital Academy 360. This comprehensive course covers everything from the basics of SEM to advanced techniques for driving traffic and generating leads.

At the heart of the course is an emphasis on keyword research and analysis. Students will learn how to identify the most profitable keywords for their business and how to optimize their content to rank for those keywords. They'll also learn how to use pay-per-click (PPC) advertising to drive traffic to their site and how to measure the effectiveness of their campaigns.

In addition to these core skills, the SEM Course in Gurgaon also covers a range of related topics, such as social media marketing, email marketing, and content marketing. Students will learn how to integrate these channels into their overall marketing strategy to create a cohesive and effective digital presence.

One of the key advantages of the SEM Course in Gurgaon is the quality of the instructors. The course is taught by experienced professionals who have worked in the digital marketing industry for years. They bring a wealth of practical knowledge and real-world experience to the classroom, giving students a unique insight into the industry and its best practices.

Another advantage of the course is its flexibility. It is available in both online and offline formats, making it easy for students to fit their studies around their busy schedules. And with a range of pricing options available, it is also highly affordable, making it accessible to students of all backgrounds and budgets.

Overall, the SEM Course in Gurgaon is an excellent choice for anyone looking to enhance their skills in search engine marketing. Whether you're a business owner looking to improve your online presence, a marketer looking to expand your skillset, or a student looking to start a career in digital marketing, this course has everything you need to succeed. So why wait? Enroll now to elevate your expertise in digital marketing to the next level.

[yupyupppippi]

absolutely sick of hearing about AI. i know there are actual fantastic uses for tech that falls under the AI umbrella but i never even hear about it bc there's too much noise about scams, theft, bots, and the exponentially increased enshittification of formerly perfectly good products and services

[goigiweb]

Here’s a Brief Overview of Local SEO for Small Businesses

Choosing a local SEO firm is the most effective and dependable strategy to improve your local SEO and SERP rankings. You can also choose from our services, such as Local SEO Services or the Best SEO Company.

[welovedigitalmarketing]

Discover Google's AI Overview update! Learn how it transforms SEO with quick answers, boosted traffic, and improved user engagement.

[9to5net1]

Is SEO in danger?

Google just announced the launch of SGE (Search Generative Experience) in the USA, with a global rollout by year's end. 🤖🌍

How will this AI-driven search impact our SEO strategies? Stay tuned!

[elatedigitalmarketing]

What is Digital Marketing? || Best Digital Marketing Company Consultant Services||Affordable

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Our strategies transform your business and grow exponentially, break digital barriers and build an inclusive digital brand.With our brand of innovative, creative, and cost-effective digital solutions. With our expert team, create brand equity by turning your ideas into a profitable and growing business.Digital marketing is an effective way to increase your business, and with our unique strategies, you get customized services based on your requirements. Improve your digital market presence and generate better revenue with Elate Digital Marketing.

[ecomhardy]

Top10 Tips of SEO and How to search engine optimize your ecommerce websiteTo learn more on SEO and ecommerce business; go to, https://ecomhardy.com/ SEO, or Search Engine Optimization, is the process of improving the ranking of your website on search engines like Google. It is an important aspect of running an ecommerce website, as it helps to increase visibility and drive traffic to your site. Here are some tips for SEO-optimizing your ecommerce website: Start with keyword research: Before you start optimizing your website, it's important to identify the keywords that your potential customers are using to search for products or services like yours. You can use tools like Google's Keyword Planner or Ahrefs to identify relevant keywords and phrases. Optimize your product titles and descriptions: Include your target keywords in your product titles and descriptions, but be sure to keep them natural and relevant. You want to provide value to your customers, not just stuff your website with keywords. Use alt text for images: Search engines can't see images, so it's important to include alt text that describes the image. This can help your images show up in image search results and can also give context to your website for users who may be using a screen reader. Use header tags: Header tags, or H1, H2, H3, etc., help to organize your content and make it easier for search engines to understand the hierarchy of your content. Use header tags to break up your content into sections and sub-sections. Create a sitemap: A sitemap is a list of all the pages on your website that helps search engines to better understand your website's structure and content. You can create a sitemap using a tool like XML Sitemaps or by manually creating a list of all your pages. Use internal linking: Internal linking is the process of linking to other pages on your website. This helps to improve the navigation of your site and also helps search engines to understand the relationships between different pages on your website. Optimize your website's loading speed: A slow loading website can be frustrating for users and can also hurt your search engine ranking. Use tools like Google's PageSpeed Insights to identify areas of your website that may be slowing it down and take steps to improve the loading speed. Utilize social media: Social media platforms like Facebook, Instagram, and Pinterest can be great places to share your products and drive traffic to your website. Use social media to promote your products and include links back to your website. Encourage customer reviews: Customer reviews can be a great way to build trust and credibility with potential customers. Encourage your customers to leave reviews on your website and consider using a review management platform like Trustpilot or Yelp to manage and display your reviews. Stay up to date with SEO best practices: SEO is always evolving, so it's important to stay up to date with the latest best practices. This can include things like using structured data to help search engines understand your content, or implementing mobile-first design to ensure that your website is optimized for mobile users. By following these tips, you can improve the SEO of your ecommerce website and increase visibility and traffic. Remember, SEO is a long-term strategy and it can take time to see results, so be patient and consistent in your efforts. LIKE, SHARE and SUBSCRIBE

[awaketake]

ContextMinds Review

Watch this contextminds review and learn how to get hundreds of content ideas with the help of AI suggestions.

Contextminds is a digital whiteboard and mind map app that will help you find, visualize and organize content ideads.

It's never been easier to create topic clusters for your blog posts, youtube videos and social media posts!

Take advantage of the lifetime appsumo contextminds deal while it still lasts, to get access to all the features for a one-time fee.

First, we will start this contextminds review by telling you what the app can do for you, how it works and why you should get it.

Then I will show you how to get contextminds for a bargain with the exclusive appsumo lifetime deal and compare it to the regular pricing.

To paint a full picture, there's a demo included in this contextminds review where I will show you how to create mind maps, get ideas, research, and organize them in a neat mind map!

At the end I will give you some extra tips to get even more content ideas using other platforms.

[dmkhaledmc]

[digitaldrive-2]

The Rise of Voice Search and How to Optimize Your Content for It- SEO Training in Gurgaon.

 The way people search for information online is rapidly changing, and voice search is becoming increasingly popular. According to recent studies, 55% of teenagers and 41% of adults use voice search daily. As a digital marketer, it is crucial to optimize your content for voice search to ensure brand visibility in voice search results.

Voice search differs from traditional search as it emphasizes conversational, natural language, and long-tail keywords. To keep up with this trend, SEO professionals must think about content and SEO differently. Here are some practical tips on how to optimize your content for voice search:

Incorporate conversational language: Voice search queries are typically longer and more conversational than text-based queries. Use natural and conversational language in your content to match the way people speak.

Use long-tail keywords: Long-tail keywords are more specific and targeted than short-tail keywords, which makes them more effective for voice search. Focus on using long-tail keywords that match the way people ask questions verbally.

Ensure mobile-friendliness: With nearly 60% of searches performed on mobile devices, it is crucial to have a mobile-friendly website with fast loading times.

Utilize structured data: Structured data helps search engines understand your content better, making it more likely to show up in voice search results. Use schema markup to provide context and structure to your content.

At the Digital Drive 360 Institute, we offer professional SEO training in Gurgaon that includes voice search optimization. Our training program focuses on teaching students how to optimize website architecture, improve website speed, and enhance website user experience to achieve better search engine rankings. With hands-on projects and practical skills development, our students have a thorough understanding of the technical SEO concepts and can apply them effectively in real-world scenarios.

In conclusion, voice search is a rapidly growing trend that digital marketers cannot afford to ignore. By optimizing your content for voice search and using natural language and structured data, you can stay ahead of the curve and reach your target audience in new ways. The Digital Drive 360 Institute's  can help you stay up-to-date with the latest SEO trends and best practices, ensuring that you are well-equipped to adapt to the rise of voice search.

[doitforbangchan]

All Bark and No Bite : Meet the pack

Helloooooo! Welcome to my new series titled All Bark and No Bite. Before the series officially begins I want to give a quick overview of the SKZ pack members and their roles within the pack! This is how I view the pack dynamics working and my own personal thoughts. I have sorted them based on where I think they would fall. I have also included what tendencies I think some of them would have. I am also including a small background for the story. Please let me know your thoughts as well! I’d love to discuss :)

Disclaimer: The names and faces used here are just that, names and faces, and in no way reflect the real people the characters were designed after. The views and actions of these characters do not reflect the real Stray Kids in any way shape or form. This is all for fun let’s keep it that way please. 

My content is always for 18+ ONLY. If you are not 18+ please see yourselves out thanks

Background info: This story takes place in an alternate universe where people eventually present as one of three presentations: Alpha, beta and omega. Omegas are incredibly rare and many people have never even seen an omega in their lives. The new tradition is if an alpha does get an omega then that Omega does become the packs, though they will mainly ‘belong’ to the main alpha of the pack. Due to the submissive nature of the omegas this has turned many alphas and betas very misogynistic. 

Next Series masterlist Masterlist

Bang Chan aka Chris -Pack Main Alpha 

Chris is the head alpha of the SKZ pack. He is strong willed and carries the weight of the world on his shoulders. Head of the pack and also unofficial head of the neighboring town has taken its toll on Chan mentally and emotionally. He is known as a strong leader who would and has done anything to protect his people. Other packs have heard of him and know better than to challenge him… Mostly anyways. The stupid few usually don’t make it home after coming for Chan. He is used to obedience and expects it in all aspects.

Lee Minho -Beta 

Minho can be hard to read sometimes, he gives off such a serious vibe but once you get to know him and how he interacts with the pack it’s clear he really cares for them. Minho is very blunt and will tell you exactly how he sees it. Even though he’s a beta he is still Chan's second in command in the pack. Minho is often there to remind Chan that he’s allowed to be a human and not a machine. Main cook for the pack. 

Seo Changbin -Alpha 

The main muscle (other than chan) of the pack. He takes pride in his strength and his ability to protect the pack as well as offer a shoulder to cry on. Changbin is often the one the pack goes too when they are down and just need a hug. According to them he gives the best hugs. Also really good for a laugh as he never stops joking around. 

Hwang Hyunjin -Beta 

Hyunjin is a true romantic through and through. When he’s not helping out at home with the pack you could usually find him painting out in a field somewhere or in town helping the townsfolk. He can often be found running errands for the elderly in town. He is a true artist and loves to do portraits of his fellow pack mates. 

Han Jisung -Beta with Omega tendencies

Precious Hannie, always so helpful and supportive. It was a surprise to his family he didn’t present as an omega growing up given how submissive he can be. He just wants to please the people he cares about! He can be a little introverted and shy around new people but once he warms up to you he never stops talking or joking around. Sunshine boy :) 

Lee Felix -Beta Omega tendencies 

Felix is another ray of sunshine for the pack. He is very dainty like a fairy and dances around like one too, despite his deep voice! His bubbly personality is contagious and anyone he meets is enamored by him. He can often be found in the kitchen baking during the day and singing along to whatever song is stuck in his head. Sometimes the pack wonders how he didn’t end up an omega. 

Kim Seungmin -Beta with Alpha tendencies 

This boy is very smart and is one of Chan's right hand men in the pack. He pays attention better than anyone else to small details and is good with strategy. He can come off as aloof and rude when you don’t know him yet, but once his shell is broken through he is actually a very caring person. He always tries to do right by his pack and would stop at nothing to protect them. 

Yang Jeongin -Alpha 

The youngest member of the pack and newest to present as an Alpha. He is very easy going and doesn’t have many responsibilities yet as he’s still trying to find himself as an alpha. He really looks up to the other members, especially Chan as he is a prime example of who Jeongin wants to become. The least experienced of the pack. One thing about him is he is very quick on his feet and even though he is young he knows he would die for the pack’s safety. 

If you got this far thank you :') I am not the best writer but I do enjoy it and hope you do too!

©doitforbangchan

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Taglist

@ihrtlix

[probablyasocialecologist]

This week, a 2,500-page leak, first reported by Search Engine Optimization (SEO) veteran Rand Fishkin, gave the world an insight into the 26-year-old mystery of Google Search. “I think the biggest takeaway is that what Google’s public representatives say and what Google search engine does are two different things,” Fishkin said in an emailed statement to Gizmodo.

[...]

King notes that one ranking feature “homepagePagerankNs” suggests the notoriety of a website’s homepage could prop up everything it publishes. Fishkin writes the leak references a system called NavBoost—first referenced by Google’s VP of Search, Pandu Nayak, in his Department of Justice testimony—which purportedly measures clicks to boost rankings on Google Search. Many in the SEO industry are taking these documents as confirmation of what the industry has long suspected: A website deemed popular by Google may receive a higher Search ranking for a query even though a lesser-known site may have better information.

[...]

In a video from 2016, a Google Search representative declared, “We don’t have a website authority score.” In an interview from 2015, another Googler said, “Using clicks directly in ranking would be a mistake.” It’s hard to make sense of these comments now in light of the leaked documents and Google’s response. “This response is a perfect example of why people don’t like or trust Google,” Fishkin said. “It’s a non-statement that doesn’t address the leak, provides no value, and might well have been written by an AI trained on the past decade’s most soulless corporate messaging.” In the era of AI answers, Ruby notes that the way Google ranks web pages is more important than ever. Instead of a series of links to various perspectives, you might just get one straight answer thanks to Google’s new AI Overviews. However, we’ve seen 10-year-old Reddit posts get strange amounts of authority, telling some users to put glue in their pizza. How Google chooses authority is increasingly important, since the top result may be the only one with a voice now.

30 May 2024

[herejusttosufferalong]

As per the anon's ask about the People Magazine and A's insta I did a lil investigative journalism and let me tell you this: it doesn't seem like the common practice to give so many redirects to the instagram profiles of the subject of their articles.

I looked up 3 random & recent "who is xyz's girlfriend" articles and also searched any other People articles about the said gfs and compared them with the ones on Luke and Antonia.

1. Cara Delevingne & Minke: 

https://people.com/who-is-minke-cara-delevingne-8668520 --- only 1 redirect to Minke’s insta

https://people.com/cara-delevingne-girlfriend-minke-second-anniversary-8659081 --- just once, gf’s

https://people.com/cara-delevingne-girlfriend-minke-second-anniversary-8659081 ---  just once, gf’s 

Also I think it’s worth noting that Cara has been a very known celeb and Minke is an artist too. So this is a celebrity couple and they’ve been together for 2 years, yet People covered them only for three times.

2. Usain Bolt & Kasi Bennett

https://people.com/who-is-kasi-bennett-usain-bolt-8385871 --- 3 to Usain’s insta, 4 to Kasi’s x, 3 to Kasi’s insta

https://people.com/parents/usain-bolt-girlfriend-welcomes-first-child-baby-girl/ --  just once, gf’s

This couple seems like they have been together for many years and gf is a known person too, but I could only find these two People articles about the gf.

3. Liam Hemsworth & Gabriella Brooks

https://people.com/who-is-gabriella-brooks-liam-hemsworth-8664644 --- 0

https://people.com/liam-hemsworth-gabriella-brooks-date-night-furiosa-a-mad-max-saga-premiere-photos-8650729 --- 0

https://people.com/liam-hemsworth-gabriella-brooks-date-night-furiosa-a-mad-max-saga-premiere-photos-8650729 --- 0

PS: There are tons of articles on this couple, because, you know, it’s Liam and I think gf is famous too. I just chose these random 3.

4. RJ Davis & Deja Kelly

https://people.com/who-is-deja-kelly-rj-davis-8620790 --- 2 times gf’s insta & 2 tiktoks

I’ve never heard of this couple but apparently they are both basketball players.

5. Luke Newton & Antonia Roumelioti

https://people.com/who-is-antonia-roumelioti-luke-newton-8663182 --- 6 times gf’s insta (lol)

https://people.com/luke-newton-packs-on-pda-with-girlfriend-antonia-roumelioti-italian-vacation-8686426 --- 1

https://people.com/bridgerton-luke-newton-holds-hands-with-rumored-girlfriend-antonia-roumelioti-8662726 --- 1

L and A have been together around a year, and it’s known to the wider public audience for about 3 months now. Yet we have 3 People articles about them.

I also checked the traffic these articles get. 

Usains’s Who is.. Article gets around 1700 organic clicks from the USA, and 700 clicks from the UK

Luke’s Who is.. Article gets around 220 clicks from the USA and around 15 from the UK

Liam’s Who is.. Article gets around 60k organic clicks from the USA and 100 from the UK. 

These are all monthly estimations.

My first reaction when I saw the latest article about A was to think it’s only natural L and her gets covered on media since his popularity has grown massively this year but looking at these insights, I realized that yes he is a lot more popular compared to before but still doesn’t get that much attraction from the general audience, outside of our small fandom.So I don’t know if those magazine/gossip platforms’ goal is to get clicks when they are putting the effort to get these articles done. Also I don’t know much about the entertainment industry and how it works so I honestly have no idea if there could be a deal in place like some people claim.

I should also note that I used a free SEO tool to check these analytics so I cannot 100% be sure that these reflect the correct data but I believe it may give us an overall idea. Please note that these kind of insight tools usually cannot promise real data, they only provide estimations. (here is the tool if you wanna check: https://app.neilpatel.com/en/traffic_analyzer/overview)

These are all just my take :)))

Wow very interesting!

Thank you for doing the leg work and sharing 💜🥃

[deerlino]

MASTERLIST !

here's an organized overview where you can find all my posted works. perfect for binge reading or checking out my stuff! happy reading! if you want to chat about any of these fics, my ask box is always open. <3

LEE MINHO / LEE KNOW (리노)

1) denying the obvious | fluff | friends to lovers | gn!reader

2) i’m still afraid | angst | self-doubt + anxiety | fem!reader

BANG CHAN (방찬)

1) when chan stumbles | fluff | soft!chan | gn!reader

2) thawing the ice | fluff | enemies to lovers | fem!reader

3) lost and found | angst | cold feet | fem!reader

KIM SEUNGMIN (승민)

1) half-admitted | fluff | grumpy x clingy | gn!reader

2) a study in rivalry | fluff | academic rivals | gn!reader

SEO CHANGBIN (창빈)

1) pout patrol | fluff | kiss deprivation prank | fem!reader

HWANG HYUNJIN (현진)

HAN JISUNG (한)

1) caught in the mix | fluff | secret relationship | fem!reader

2) all’s fair in love and war | fluff | arcade date | fem!reader

3) when you say nothing at all | fluff | friends to lovers | gn!reader

LEE FELIX (필릭스)

1) dreaming in pixels | fluff | streamer!felix | fem!reader

2) mended by love | fluff/angst | adhd!reader | fem!reader

YANG JEONGIN / I.N (아이엔)

STRAY KIDS / OT8 (스트레이 키즈)

1) a love multiplied | fluff | pregnancy headcanons | fem!reader

2) brother!skz | fluff | text messages | gn!reader

[im-sew-curious]

Isn't it glorious?

It’s here! I finally tackled my analysis of Key’s gold Gasoline era costume, worn in his music video for the song, photoshoots, a stage performance at the Inkigayo show, and a live performance at SM Town 2022. I’ll discuss everything from the fabrics used, the gloves, the shoes, complain about the zipper, talk about whatever the heck jumps are, break down all of the tiny little types of ornamentation (including the things I don’t actually know the name for) and more.

It’s scary in the best way. Buckle up. Grab some coffee or tea or vodka and a blanket.

I want to preface this by saying that this is going to be VERY long. I’ve polled my followers and nearly everyone said they want me to get as granular as I want. So I’m doing that. If that’s not your thing, here’s your exit ramp now. I get it. This is absurd.

You can also read it on my Twitter here. It actually has a LOT of bonus photos because they only allow me to have 30 on here, if you’re interested in seeing more. It may help clarify some things, as well.

Now then. Welcome to those who are left. Let’s begin!

Costumes by Dénicheur by Seo Seung Yeon

For his Gasoline era, Key has had four costumes designed and made by Dénicheur by Seo Seung Yeon, a Haute Couture Designer House that, among other things, makes elaborate costumes for Kpop performers. They’ve got an amazing Instagram portfolio to check out. They made him a gold and black costume for his G.O.A.T in the Keyland concert, the blue and white one for the Gasoline MV, this gold one, and a cream and gold beaded jacket for the 2023 SM Town Concert.

This fashion house’s trademark is intricately beaded, appliquéd…encrusted…costumes. I was able to get some high quality photos from some of you (thanks so much!) And the more I looked, the more I discovered.

If this were a piece of art (well, it is, but not in the same way) “Mixed Media” is what I’d call it. There are literally over twenty different types of beading techniques, appliqués, various types of sequins, trims, braids, rhinestones, chains, and more.

First, I’ll do an overview of the garments themselves, and then I’ll move on to the ornamentation.

The top (it’s not a jacket, it’s not really a shirt, it’s not a tunic. So I’m going with “top”) has a very boxy torso with exaggerated wide, padded shoulders. They’re completely squared. There are straight sleeves—not too slim, not too bulky. There’s a heavily ornamented oversleeve that reaches down to about his elbows and a “nude” colored full length under sleeve. It also has heavily ornamented cuffs at the bottom the sleeve. It has an exposed zipper up the center back that goes up into a short turtleneck collar. The collar and a portion of the lower neck back region are sheer with some beading and appliqués. There are sheer spirals around his arms and in chevrons on his front and scooping around to his back.

Just LOOK AT that masterpiece

The trousers are closely cut through the waist, hips, and thighs but become a bit wider at the knee. It looks like they were made full length but are always worn bunched up over knee high boots. They close at the center front with a very beautifully set fly zipper and flat trouser hook and bar. It’s so low profile that it wasn’t until I got some 4K images that I was even sure of where they closed. It was like he had been sewn in. I wrote a whole thread about it on Twitter that reads like a mystery novel, though I already spoiled the ending for you. Sorry.

The top is made of what is probably a “nude” (aka specially dyed to his skin tone) base fabric to hold the structure, with the ornamentation stitched over top. The external stabilizing fabric is what appears to be some sort of jacquard, possibly silk.

Jacquard is a type of weave, where the fabric is made of long and short “up and down” stitches of sorts, to make a pattern. Because some of the time it uses longer “stitches” on top, it becomes more vulnerable to the fiber breaking and makes it become kind of “fuzzy” looking. This can be especially true if it’s a natural fiber that usually has less structural integrity than a synthetic one. I initially thought this had started to happen on Key’s rear, but after a very close zoom in, I think that’s just a bit of appliqué edge pulling up. I think maybe one of his mic packs is down there too, but I’m really not an expert in that. I did the research so you don’t have to, folks.

Left: A type of jacquard fabric. The shine comes from the longer top threads, contrasting with details of shorter threads. Right: Is it an applique or is it some snagged fibers? Ultimately, I think it's an applique edge.

Perhaps the most interestingly nerdy thing about jacquard is that it was originally made on a loom that led to the creation of computer programming by utilizing a sort of “binary code.” There were punchcards that showed the strands of fibers when to go up and down. Like “holes and not holes” in which to weave.

A Jacquard Machine Loom with punchcards that create the desired design on the fabric

It’s important to note that this fabric needs to have some stretch because it is also used to make his very tight fitting trousers. If it were not a stretch fabric, he wouldn’t be able to do this like THIS or…most things, really.

Even though the jacquard is stretchy, it has some structure to it. It’s used as a stabilizer in between the “flesh mesh” on the outer layer. (aka power net, stretch mesh... There are many names!) It forms the base on which the majority of the ornamentation is stitched.

Flesh mesh is a stretchy mesh fabric dyed to the performer’s skin color and is used to give the illusion that you’re seeing their skin, but it gives much more strength than just a cutout. I wrote a thread about flesh mesh and the importance of taking into consideration the performer’s actual skin tone when building them a costume here

In this case, flesh mesh allows for adornment of these areas, as well. It’s important to note that, even though it’s a separate layer over the base, it is “tacked” through all layers in a regular fashion so it doesn’t droop with the weight of all of the ornamentation.

There are also some parts that have metallic gold applied pieces. This was probably made of a beefy metallic spandex applied on top of the base rather than some solid pleather, due to way it behaves on the body. The latter would have been way too rigid in comparison to the rest of the fabrics.

Heavy gold stretch spandex, forming a chevron on which to affix beads and other trims

Okay. Range of movement time. You know how I love discussing this. That’s because it’s the single most important aspect of costumes for dancers.

Let’s talk armpit gussets. They’re an American football shaped piece of fabric that is stitched in the armpit partially to the sleeve underarm, and partially to the torso underarm. It’s often made of a stretch fabric, but sometimes it’s out of the original “fashion fabric,” which is what we call the main garment fabric.

Gussets out of different fabrics under each underarm. You can see the gold bunch under his arm when it's at his side

It allows the performer to more easily move their arms above their chest and head to help keep the top from riding up. You can see in this photo, though, that it does bunch up a little when his arm is down, because of the extra fabric. It has to go somewhere when it’s not taut.

With this particular top, it’s interesting to note that, due to the asymmetrical decoration of his arms, one gusset is the gold stretch fabric and the other is the jacquard. That means that, either both fabrics have the exact same stretch, or his arms may be SLIGHTLY more limited on one side than the other. That’s fun! I really geeked out about this observation.

Often with jackets for dancers, they’ll have what are called “commodity pleats” around the center back shoulder area. They’re a sort of sneaky hidden accordion-like bit of fabric that stretches out during movement that may otherwise split the back open. Taemin uses them a LOT. But, since this top is so boxy, Key doesn’t need them in this instance. He already had the room he needed without any other accommodations.

They put commodity pleats in the back of most of Taemin's closer fitting jackets. I wish they'd make them the same color as his jackets, though!

With Key’s trousers, we’ve already established that they’re made of a fabric with a decent amount of stretch. But since I can’t find many good photos of his bottom half, I’m unsure about if he also has “crotch gussets.”

By this point, I’m kind of notorious as being the “crotch gusset person.”

The following posts explain them in much more detail, but basically, they’re long triangular wedges that start in the trouser crotch and taper down to nothing in the inseam. These are often put in trousers of dancers when people need a better range of movement.

I wrote about this in detail regarding Taemin’s pleather pants he wore in his Metamorph concert, as well as all of SHINee in the Your Number dance video. You can find my posts on the subject here:(Metamorph) (Your Number)

Jinki rocking a black crotch gusset in SHINee's "Your Number" Performance Video (Black Version)

Gussets allow for extra room and movement when one is trying to do extreme leg movements like squatting. Unfortunately, I don’t have many good photos of his inseam. There’s so much going on with appliqués and piecing of mesh vs jacquard, it’s hard to tell. Part of the front half of his trousers is flesh mesh, swirling around them. The other parts are the jacquard, whereas the back is all jacquard.

I saw one photo which made me begin to wonder if the inseam is a little further forward than it could be, though. That could mean there IS a gusset. I’m really not sure...I don't have official visual confirmation, but now you know more about crotch gussets either way. You’re welcome.

That seam line is up a bit more forward than usual. It really has me wondering, because that would happen if there was a gusset installed. Hmmmm.

Okay. Zipper education time. I apologize in advance. Things get spicy but I tried to tamp it down. The center back (abbreviated as “CB” in the industry) of the top has an exposed zipper. This means exactly what it sounds like: it’s exposed. You look at it, and it looks like there’s a zipper right there. It’s not hidden. Sometimes it’s a perfect match, and sometimes it’s “featured.” Exposed zippers actually become a trend every once in a while in everyday fashion.

I thought it was extremely interesting that, on this elaborate costume, they chose to use a zipper with metallic teeth on white “tape.” (The fabric on the sides of the teeth.) It was a huge disappointment for me, actually. I would have loved to have seen the zipper more carefully hidden like his fly was.

Hello, zipper. I see you loud and clear!

I have to comment a bit on what I view as the one flaw in this otherwise perfect costume. I will preface this by saying that I was not in the fitting room where this was conceived, and I don’t know about any extenuating circumstances and the reasoning behind this decision. But there a few things that I would have done differently regarding the zipper and back collar of this top if were to have made it.

But first: some zipper education. Besides exposed, there are center lapped, as well as regular lapped zippers. With the center lap, it’s like the fabric covers your zipper but you can pull the zipper down through it. Your hoodie probably has one. The regular lap zipper is more like your trouser fly in that there is one flap of fabric that covers the whole zipper, hiding it.

Top: Exposed. (Though it has a matching zipper and zipper tape.) Bottom Left: Center Lapped. Right: Regular Lapped.

Either of those types could have been used to make the zipper more discreet. I personally would have chosen to use a regular lapped zipper, which is less likely to get snagged than a center lapped zipper.

People have defended the exposed zipper by asking if it’s because it’s less likely to get caught. I very much get this argument, and, technically it’s right.

But, in my extensive experience, I don’t think I can recall a case of an exposed zipper in the back of a costume, quick change or no. It’s unattractive. (Not to mention a dead giveaway in a period garment!)

If it’s sewn well and tested, with the correct size lap and no loose fabric, it will work just fine. There should be a hook and eye at the top to make sure that it stays secure while dancing.

Part of being a good dresser is being methodical and purposeful, not frantically zipping something up in a way that is more prone to snagging. They keep their cool, perhaps taking a couple more seconds but ensuring that they pull it up smoothly. They use their fingers to block the overlap as they guide the zipper up.

(Random side note: I met a dresser once who preferred zippers be installed upside down for their quick changes. Hey, whatever works best for them! I wonder how they discovered that…)

I will also note that, as far as I’m aware, the only times he’s worn this costume, he didn’t need to get in or out of it quickly. I know that he wore it in the MV, the Inkigayo performance, and the photoshoot. He also performed at SM Town Tokyo 2022, though he had 11 songs during which to change between Bad Love and this. He never wore this look at his G.O.A.T. in the Keyland concert. Oh, and the collab with the Jinro frog. I’ll talk about that later.

So ultimately, all of the zipper quick change talk is for nothing. There COULD have been a chance that this was going to be worn during his concert, I suppose. But if not, in the end, I can find no reason that there needed to be an exposed zipper other than: they wanted it that way.

Sorry for that rant. I know that it was intense. I just…wish it were pretty. That’s all. I know it wouldn’t have bothered most people, but I personally think that the costume deserved better!

Well then. They arranged the symmetrical beaded appliqué motifs so they didn’t interfere with the center back line, so it wasn’t an issue being all chonky around the zipper.

Unfortunately, since the zipper was built into the neck with just the “stretch mesh,” it moves very differently than the rest of the top. It has a substantially weaker structural makeup and it can’t support itself the same, so it stretched at a different rate than the zipper on the solid fabric on the bottom. It kind of “bubbled” when he moved and it rode up.

Showing the neck bubbling, and, on the bottom left photo, you can see that there is some sheer stabilizer to ensure that the zipper doesn't just tear out of the sheer net.

It couldn’t have been helped unless that whole back neck area had been backed with the solid nude base fabric. That’s what I would have done, personally. But using the stabilizer helped a bit. Without it, it may have not lasted a performance.

I don’t know why they did it that way, but the result was rather disappointing to me, especially considering the care that was taken with the rest of the garment.

Okay. End rant. The rest of the costume is EXQUISITE.

One more thing to note is that the zipper terminates about 4” above the top’s bottom hem. It is right around where his waist is. It was built that way to ensure that he was able to move his legs and hips comfortably without getting hung up anywhere.

His knee high boots were covered with the same peach jacquard as his top, as well as utilizing the gold fabric to serve as ornamental buckled straps.

The stretch element of the jacquard is further showcased by the fact that it pulls over the boot toe smoothly, with little issue. A completely stable fabric wouldn’t be able to do that.

Now for the ornamentation. Oooooh boy. There are around twenty types of various adornments on this costume, and I thought I’d highlight some of them.

I can spy about 15 different types of ornamentation here alone.

Beaded appliques at the neckline

Heavy chains

Rhinestone appliques and/or individual rhinestone pieces

Bugle bead chevrons

Gold round beads

Yellow individual small rhinestones

Grey beads in between bugle beads

Gold and silver flat braid trim

Gold stretch fabric

Round flat decorative chain

Hanging paillettes

Dark seed beads with some of the paillettes

Gold dangling lil dudes

A sequined applique peeking out from behind a chain

Utilizing the main fabric as a chevon stabilizer as a design detail

About paillettes: these might actually be my favorites. They’re like “floppy sequins” that only have one hole at an edge. They’re made of a very lightweight plastic, so they’re virtually silent. If you wear a dress completely covered in paillettes, you’ll just hear a little rustle. In this case, his were mainly attached via dangly wires as fringe around the upper sleeves. There are a few other random instances throughout the garment where they’re stitched on individually. You can read more about paillettes in my post here.

Appliqués: There are at least three different types of appliqués in this costume:

Beaded

Lace

Sequined

Rhinestone

Appliqués are premade decorative pieces. It looks like someone hand beaded everything on the costume, but they were able to take a shortcut by using these. So no, contrary to what you might believe, there wasn't someone laboriously hand beading every single thing on to this costume.

It still takes FOREVER to invisibly stitch each motif on to the costume as well as, in this case, sometimes layer upon layer. A lot of them are attached to a net base, and in closeups, I saw how they trimmed the net away closely around the motifs.

On the top, we have the gold paisley sequined appliques. On his trousers, you can see the low profile lurex embroidered lace appliques. Bottom left, you can see the beaded and rhinestone applique. And on the right, beaded appliques. You can see that they're over flesh mesh so, when it's on Key, it just looks like he has a beaded collar.

The sequined, beaded paisley motifs are the most prominent and plentiful form of appliqués, focusing around the top’s cuffs and lower edge. They’re also heavily featured spiraling around the trousers. There are even some appliqués stitched across the seams of the trousers and top.

There are some huge, gorgeous bead and rhinestone appliqués, like this one on his right bicep that you can see in the photo above.

There’s also the Lurex lace (metallic threaded) embroidered appliqués that concentrate mostly on his trousers' waist and hips. It’s low profile without any bits that might snag the top while moving. They added a few jewels to it further down once it was no longer posing any danger to snags. There are also a few flat appliqués on his rear, so as to not make sitting uncomfortable but still be adorned.

Beads and gemstones: There are also individual beads and jewels both sewn and what appears to be discreetly glued on as accents. A popular adhesive we use for that sort of application is called E6000. It bonds pretty much everything from plastic, leather, metal, rubber, and wood. It’s like a slower acting super glue, but is more flexible.

You definitely need to use this in a ventilated area or, ideally, with a respirator. The fumes are no joke! There are little chevrons made out of long tubular metallic bugle beads that were probably glued instead of stitched on. There are also round bronze beads and gold rhinestones glued to the edges of the metallic fabric.

There are little dangling gold dudes, though I don’t know what they’re officially called. There are individual sew on rhinestones. There are circular decorative flat chains. There is gold beaded fringe at the wrists of the sleeves.

Top left: gold braid, beads and chains are heavily featured. Top right: the dangling gold dudes. I don't know what to call them. Bottom left: Paillettes, hanging on gold wires on the upper sleeve hem. Bottom right: Gemstones highlighting the center of the chest, with a whole organized, beautiful mess of braid, beads, etc.

There’s gold flat “braid” trim that also looks like it has a bit of silver in it to add dimension. It’s basically like a braided ribbon, often in metallic colors. It’s used a lot in military uniforms.

And there are a few other various random beads and trims that show up amongst the circus of adornment.

The layout of the overall design is asymmetrical, with left and right arms and legs that don’t match. However, the front of the top is completely symmetrical (which is extremely impressive) except for a few rampant rhinestones that intentionally deviate a bit. Here’s an abomination I made of the sleeves next to each other to see the asymmetry more clearly.

I THINK (not based on this photo but others that aren't Frankensteined together with different perspectives) that the sleeves are actually different lengths as well.

Something that I should cover is that with garments made out of a stretch fabric, like Key’s trousers in this case, stitching on something non-stretchy (like some appliqués) can be fraught. The appliqué can keep the fabric from stretching as much as it needs to accommodate a body in it, and it might tear off.

Sometimes, we need to stretch the fabric a bit as we sew on the motif so it will look normal when a leg is in it. It may look a bit puckered when it’s not being worn. The good news is that it appears that most of the motifs in this costume are on what is most likely a mesh backing, so they probably didn’t have to deal with that headache here!

Since the motif on the Jacquard fabric is pretty small, as well as the fact that some of the appliqués wrapped across the side seams, “pattern matching” wasn’t a big priority on this. However, it’s always preferable to keep the motifs at the same horizontal height. This is a REALLY small pattern, so it wouldn't matter terribly, plus the fact that it was so covered it can hardly be seen. There WAS a point on the right side seam where the pattern did match, but the fabric slightly torqued on the left so it didn’t. All in all, it wasn’t a big deal whatsoever. If it were a bigger print though, it could have been. I made a thread about pattern matching here. It's a subject I'm pretty passionate about!

This side seam was cut so that, at a fixed point, the motif was all at the same level horizonatally at there was a part where the motif perfectly matched up to create one complete one. Because there are curves in the seam, it can't do that everywhere.

Now for a bit of a departure: SHINee and its members have done a few collabs over the years, dancing with the frog mascot from Jinro soju. SHINee did one for Don’t Call Me, Taemin did one for Move, and Key did one for Gasoline.

They dressed the frog up like Key, complete with jewels and chains! It was precious. SO GOOD. Watch it now. I also bring this up because that video was the resource I used to figure out where the gold chains on Key’s top were “tacked” (AKA stitched to keep it held down strategically.) It was a nice close-up view. Thanks, Jinro frog!

(Side note: I have made mascots before and it's ironic because they freak me out. I also refurbished a hot dog mascot that had gotten too gross after public appearances over a decade. My life is weird.)

I love how scaled-back but accurate the frog's costume was.

Through the magic of the Jinro frog, I found the answer to the question “where were the chains tacked?” Here. Enough that they still have independent swing and look natural, but frequent enough to keep them from smacking him in the face. Based on the way they move, I think that is metallic coated plastic and not actual metal. Also, for safety's/comfortability's sake! You don't want to be thumped in the chest with every move.

Here's where the chains were tacked

Someone asked me how much they thought this costume weighed. My answer?

I really have no idea…but probably not NEARLY as much as it looks? I'm like 99.9% sure the chains aren't actual metal. I’m not sure if the “jewels” are glass or plastic. The tiiiiiny “seed beads” and "bugle beads" are glass, but there aren’t enough that they would weigh a significant amount. There's a lot of gold braid on there that's very lightweight. A lot of what you see are layered appliqués with sequins and seed beads, which weigh nearly nothing. The dangling paillettes are just a light plastic.

For the garments themselves, as we’ve established, the are a few layers of fabric and mesh, which aren’t very heavy. Because of the “encrusted” nature of the ornamentation, of course, it still weighs a bit more than just a regular top, and is probably kind of rigid on the front. However, it’s not like he’s dancing around in chainmail.

Lastly, there are his gloves. His left one is made out of that heavy gold stretch fabric that was incorporated into the rest of his costume, and his right was also made out of a flesh mesh. From the way it behaves in this photo, it appears to be a much heavier mesh than the top and trousers.

The right glove has thicker mesh that almost appears to have a natural fiber content that is getting snagged. It doesn't completely conform to the skin like a tight flesh mesh would.

The gloves are heavily ornamented with appliqués and beads. I’m going to guess that these were actually custom made for him, which is a big deal. I know very little about glove making, except it involves a TON of pieces to be done right. Gussets in between the fingers to make them slim and elegant and such. No Mickey Mouse hands here.

Stitching the ornamentation on to gloves is pretty difficult work. You either need a hand form and a curved needle or a very brave stitcher who uses their own hand as a form (palm up.) I haven’t done that for gloves, specifically, but I have been a “sacrificial hand” for other situations. I’m so calloused in most places, I don’t really feel much anymore!

There’s one more aspect to this costume that was seen in the intro for his Gasoline Inkigayo performance: the cloak. He didn’t wear it for very long, but it appears to button across his chest to the other shoulder with snaps underneath. The snaps keep the underlap from peeking out from…under the lap.

It looks like they might have had a wardrobe emergency here, because you can see that two of the three snaps were hastily stitched on with red thread. The ornamentation is asymmetrical, mostly focused on his right side. On his left shoulder, there is a decorative beaded “epaulette.” Those are the ornamental shoulder pieces you often see on military dress uniforms.

Left: The full cloak. You can see the facing on the inside edges, made of the same fabric as the outside. I'll write about that in a bit, and I'll show you a closer view later. Top right: The red thread holding on the upper snaps. Bottom right: Metallic epaulette.

It’s hooded and made out of the same jacquard fabric as the rest of his costume, and it has a satin lining the same color as the “fashion fabric.” It appears to be about calf length. One of the photos I found actually has a shot that shows the facing, the lining, and how the hem is done. Of course, I nerded out. It’s “self faced,” which means that there’s the same fabric that’s on the outside making up the “facing.” The facing is the first ten inches or so of the inside edge of the cloak. It makes a pretty transition from the outside to the inside, without a harsh switch to lining.

Then, there’s the hem.

While attached at the top, the hem of the lining and the outer fashion fabrics are allowed to “hang out” separately while on a dress form. Because fabrics stretch out at different rates (and it also changes by the direction they’re cut from the fabric, but that’s a whole different lesson…) it’s ideal for something like this to hang on a dress form and do its thing for a day or so.

In an ideal world, you’d have a fitting with your performer and you would mark a “level line” on them while they’re wearing the cloak (and also the shoes they will be wearing. Different shoes can change a lot!)

There are several different ways you can mark a hem. You can safety pin it up the way you want it, using a ruler measuring up from the floor to keep it even. But this can be awkward and clunky.

Or you can safety pin a “level line” and say that it’s, for instance, 18” off the ground, and you’d like the hem to be 16” off the ground. You’d draw a new hemline 2” down from the pins. It's the easiest way to know what's level and then decide exactly what you want to do later.

OR you can use what I call “the poofer” which is a little measuring stick on a tripod with chalk and a rubber squeezy ball that poofs chalk into a line at a set height, instead of dealing with pins. But sometimes the chalk doesn’t like to brush away, so that’s a bit of a risk in exchange for convenience.

First, let’s talk about hemming the outside cloak fabric. Because it may have stretched out unevenly, you may have wildly different hems lengths now that they’ve been “leveled.” Let’s say we’ll leave 6” of “hem allowance” to fold up into the garment so it can be lengthened later if we need to. You’ll trim the rest of it away. I can’t tell you how many times I’ve altered hem lengths on cloaks over the years! I'm always grateful to have extra.

You may want to finish the hem with a “serger” or “overlock” machine, which is the sewing machine that uses 3-4 threads to sew things, often stretch, together and kind of seals off the edges. It’s probably what stitches together the side seams of your t-shirt or hoodie or lounge pants or basically anything stretchy. It’s used to keep hems and the edges of fabrics inside garments from fraying. Sometimes people don’t do it, especially since it's inside, but it’s nice if you’re planning on altering it or if the fabric is really prone to fraying.

The cloak fabric is then thoroughly pinned and hand stitched up. There are many different sneaky stitches which grab a few threads at a time from the front of the fabric and are virtually invisible. Everyone has their favorites. My personal favorite is the “vertical hemming stitch” or “vertical blind hem.” I like it because it holds the inner hem and the outside of the cloak more tightly together than a lot of other styles. The “cross stitch” which is called the “blind catch stitch” here in this diagram is one of the most popular methods. However, I feel it can be a bit too loose some times and is more likely to be caught on something. The one downside of the vertical blind hem is that, if you pull it too tight, it’s more likely to show from the outside. It takes a very sensitive hand to get it right. The lining is usually slip-stitched to the cloak hem.

Once you’ve got your level line of your fashion fabric, it goes back on the dress form. I’m…not entirely sure I’ll do a good job explaining this because I work best with showing things with points and grunts. My apologies.

You mark the lining to match the level where the hem of the fashion fabric ends. You decide how far up from the bottom of the hem you want the lining to end (in this case, 4”.) So normally, you think you'd fold it up 4", right? Ha! You subtract two inches from that number. This means you’ll be folding up only two inches of lining. But, since we will be stitching it 4” up from the hem, that means there’s a floppy extra two inches. (Cue Advice.) What’s that for? Now I have to tell you about “jumps.”

Jumps are a sneaky trick. This method is used in suit coat hems and sleeve linings as well. Basically, they’re a way to give a little bit of wiggle room with the length of the lining to hem interaction.

After the fashion fabric is hemmed, you hand stitch the lining 4” up from the hem. You have two extra inches of lining. One extra inch of lining is pressed down so there’s an extra inch of “underlap". This photo (top right) showed me that they had done this to Key’s cloak. You can see it stretched out with the pressed line on the left, and it is folded over on the right.

Left: The "self fabric facing" at the center front inside of the cloak. Top right: The cloak hem showing the underside of the "jump" (left) and it down in its "resting" position (right). Bottom right: the "poofer." They're marking a level line.

If you want to get even MORE granular, that is considered a “soft press”, which means that the iron steams and very lightly rests on the fabric. A “hard press” is what it sounds like. Squish that lil dude and steam the heck out of it. That line is never gonna come out.

Okay. Enough of that. I can’t believe myself.

I could literally discuss this costume inch by inch, but I think I’ve covered it enough that you can peruse it yourself if you’d like and kind of know what you’re looking at.

I deeply admire and respect the, perhaps, 100+ hours of craftspersonship that it took to make this stunning costume. Don’t even ask me what it cost to make!

Do check out the Instagram of @denicheur.official where you can see other costumes they’ve worked on for groups like IVE, Enhypen, Stray Kids and more. They’ve got an amazing portfolio to drool over.

I hope you’ve gained an even greater appreciation for this gorgeous look, and the knowledge you’ve gained here can go forward with you as you enjoy future costumes! And thanks so much for sticking with me. I hope it was worth it!

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