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incarnateirony · 5 years

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An apology, but a story.

Okay guys, sorry for uh, talking so much about Pillowfort lately. I do mean it when I say I’m still here to stay until Tumblr totally dies, and I know I’ve been posting a LOT of PF content, but I’m also trying to help tailor an environment over there where this fandom can thrive. Add in momma’s heart attack and coma and my dash has been a hot mess and bare bones of my usual content, and I apologize.

But at the same time I’d like to sort of tell a bit of a flashback story of social media, fandom, and why I really do hope the best for Pillowfort. Some people are too young to remember the slow death of Livejournal, and I’m having like, flashbacks from that. I wasn’t in SPN fandom itself at the time but I was on LJ, so if you’re

worried about your friends leaving

intent on sticking to tumblr hell or high water

kind of upset at some friends trying to manage both

Let me give a little bit of history to explain what people are doing right now and why.

Long long ago, in a digital world far away when the internet still screamed at you when you connected to it, fandom wasn’t really globalized like it is. Twitter didn’t exist. Eventually Facebook was a hot new commodity not everybody adopted immediately. Tumblr wasn’t a sparkle in anybody’s eye.

Fandom was mostly relegated to php forums and places like Livejournal. Livejournal proved to be -- at the time -- one of the best methods to engage in fandom. You could have your own journal, but you could also join communities with your account and comment on long discussions.

There were weaknesses of this to be sure. Notifications were pretty raw to nonexistent compared to how we know of them modernly. You had to basically manually check the comm to stay on top of things, and what was said in that comm was choked to that comm. Now, that had its strengths: you could control the community and posts, ergo minimizing flame wars, but it made fandom a bunch of pigeonhole wings and, to be honest, echo chambers. Lots of things got missed, overlooked, and what have you. And god help you if you pissed off a big name fan in your wing that owned one or most of the communities you went to. Replies and the ilk were pretty limited on what you could do, too. But it was something. It was more than just a standard forum. You could still try to cross-engage.

Then came the LJ Purge, which... is pretty much identical to the Tumblr purge. New rules banishing NSFW to the depths of the internet, some out of control censorship, targeting all LGBT content no matter how pure as NSFW and explicit -- you name it. They didn’t really have wildly out of control filterbots, that’s a new modern invention just to shit in our bin a little better, but you get the idea. What happened -- and is still, more quietly, now that the shock has passed -- to Tumblr is what happened to LJ. People lost mountains of work.

Now, LJ didn’t die overnight. It died over the course of a few years. Some people left fairly quickly, others tried to stay aboard. For example, Destiel fandom was fairly young at the point the LJ Purge kicked off, and were already sort of outsiders among the fandom newsletters that were more Gen or Wincest doused at that point because -- well, duh -- they had a several year running start on that platform. The communities, as above, were really regulated. There just wasn’t room to breathe. Sure, they had their own comms, but once material started vanishing, they were much more eager to, en masse, migrate to a new platform. And yes, some stayed behind longer, because people, even in shipland, aren’t a borg.

Other communities, like gen or Wincest, stayed behind longer. They had years of built up work and huge communities they were attached to there and it was a lot harder for them to let that all go. But it didn’t get better. More quietly, once the hysteria ended, people just lost their will to continue to use livejournal and they more dribbled across.

Some went to Dreamwidth back then. Some went to tumblr. Long term, tumblr worked for everybody until now. Dreamwidth was pretty much Livejournal, minus censorship, plus a few bells and whistles but it worked for a few people, but let’s face it -- that’s not where central fandom ended up.

Now, people are talking alternatives. Some are saying to go back to Dreamwidth. I refuse.

Because there’s a reason it wasn’t the most successful platform in the past and we’ll go back to completely segregated fandom like before and

because certain aspects of fandom that DID go to Dreamwidth and stay there, have still been there, and are a huge thorn in the side to almost anyone with their head screwed on straight, Destiel fandom or not. J2 tinhats are the eternal asscramps of the fandom and they’ve squatted on dreamwidth for their crazy ass tinhat page for years, god knows they probably went to adjacent communities, god knows how ingrained they are into it, and I am NOT willing to deal with that level of horse shit again.

Pornhub tried a grab, that didn’t work, as it shouldn’t, for a list of reasons as long as my arm; Mastodon was suggested, but has a huge issue in some of its other channels that people don’t want to float in the vicinity of.

And then there’s Pillowfort.

So look, Pillowfort is young, it is a smolbabe. In a few months it went from 4K users to 25K users and is growing innumerably by the day. Its servers are struggling. That turns some people off. I get that. But that isn’t permanent.

So first of all, early pioneers are what make migrations work. Just like LJ had its initial members, and then tumblr had its early migrators, places like Pillowfort can be the same. Dreamwidth already has its foundations. That’s redundant, and foundations I’m not even going to touch, much less the regressive, divisive form of communities that will segregate all of us again. It’s fine if you aren’t one of the first people to take up the platform. The people ahead of you will start laying down content and communities and, if it works out, you can join in when you’re ready.

So what makes Pillowfort so fucking special?

Okay, so check it out. On tumblr, we’re used to reblogging shit into the bowels of the internet. As Pillowfort grows it, too, has that capability with some differences.

The boldest difference is that when you reblog, your opinion doesn’t get attached to the end of the post. It just reblogs the base post. Some people initially complained and thought that was the loss of a feature but came to realize it’s a blessing.

You see, that means someone can’t kidnap your post with a shitty opinion to reblog it to their friends with a shitty opinion that all attach their heckling shitty opinions. Like, let’s say it’s someone that’s Destiel fandom reading this. Ever had an anti shit reblog your post and it run wild? Well, now, if they try to reblog it, all they reblog is... your Destiel post. Thanks for that.

So how do we actually say what we need to?

Well, fam, it incorporated elements from LJ/DW, in having threaded replies. Multiple threads if so needed. The threaded replies are capable of housing just about anything an OP has. So a blog post has, alongside Like/Reblog notifications, comments. Open the post, read the comments, start an actual conversation with some merit. Did some douchebag come to spam your comments since they can’t reblog? No problem, delete their shitty comments and block them, problem solved.

But it doesn’t end there.

See, like LJ, PF has communities. While your post can reblog just about anywhere just like on tumblr, you can blog or reblog them into the communities you follow. Anyone following that community, whether they follow you directly or not, gets that turning up in their feed, maximizing your spread. So sure, it’s a young platform and you only have 20 followers or whatever, but if you make a general Supernatural style post and blog it to the SPN com, 300 people (at current) see it. If you post something to the Destiel comm, over 200 people see it. It’s a way to even find new accounts and friends.

If you don’t like something that’s turning up in a community, you can blacklist shit. And/or find a more appropriate community if it gets out of hand to you.

When you make your own communities you can have internal discussions or blog in/out posts, you can set rules, promote moderators, remove or ban problem users, and generally control the flow of your community to keep out shitlords. But, if for example, you subscribed to a community that turns out to be secretly run BY a shitlord because, IDK, maybe they don’t like that you think Sam is bi or something, most of these communities are large and blog in/out/engageable enough that you won’t lose your contacts, you WILL find your people over time, and you won’t be completely choked off to a singular abyss.

So the base beat is

PF treats every single post like any root post on an LJ/DW comm, but is able to be reblogged from/to communities or your own blog page as freely as tumblr. PF takes the best concepts of current and previous fandom platforms in its base application and lays a groundwork that literally all of us can prosper on if it survives and continues.

But that’s the catch.

And it’s cool if you aren’t ready to completely take that leap yet. I get that.

“I kinda like PF but it doesn’t have X feature-”

Okay look, PF is a smolbabe, like I said. It’s in beta. The thing is, they’re adding things every day. They have a dev list like 2 pages long for goals and things are getting crossed off and added like, biweekly. It might already be on their list to add. And if it’s not, guess what?

The staff actually give a shit and react to questions and concerns. There’s entire beta groups to talk about features with bugs, and/or features that should be added or adjusted. There’s a comm to talk directly to the staff about things.

A small, young platform needs people willing to be out there saying what would improve the experience. So if you go there, you’re not just fandom pioneers, you’re social media pioneers if you so choose to be. It’s not mandatory. You can just fan in your space how you want. Or you can go to the beta groups and staff groups and tell them what you think would improve the experience.

And again, it’s okay if you aren’t willing to move right now.

I’m not moving entirely. I’m double blogging, and will return to my regularly scheduled blogging on tumblr here soon, now that my life is calming down and I got most of my PF heavy lifting out of the way. But I want to make a nest in case this does pan out to be the next forward horizon, rather than taking a step back to something like Dreamwidth that segregates us all again. I want to help them build that platform.

But I’ll still be here with you guys.

But if you’ve felt like friends are abandoning you

Please try to understand the history, please understand what they’re doing and why they’re doing it, and just try to encourage them to cross blog where you can/will engage. And if you’re feeling daring one day? Try to poke your head into PF.

I have one remaining key that I’m willing to give a really good fandom creator. I gave one to a meta-mind and I’d like this to go to a heavy, inclusive gif creator, because that’s still a sparse art on PF. You’d be the belle of the ball just for crossposting your work, in a place that DOESN’T have a threat of it getting deleted when tumblr throws a hissyfit. Just post on both. Tada. Suddenly you’re the popular kid.

If you’re interested, if you poke your head in, check my recent post listing communities that are growing rapidly and the ilk to know where to get your feet wet. Or send me a DM. I’ll help.

We good? Cool.

#supernatural #fandom #fandom history #pillowfort #tumblr exodus #livejournal apocalypse

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