#tecate interview

[louisupdates]

Louis Tomlinson, Tecate Pa’l Norte [30.3.2024] 📸 inherenterock

[sunshineandlyrics]

Louis at the Tecate Pal Norte press conference, 30 March 2024.

[elceeu2morrow]

Link to full Tecate Pa'l Norte press conference [3.30.24 / electroculturee]

[dreamings-free]

comments on Louis’ instagram post about the Tecate Pa’l Norte festival 2/4/24

[dailytomlinson]

Louis being interviewed at the Tecate Pal Norte Press Conference - 30.03

[seasurfacefullofclouds1]

Hello Sea, Love your insights, they seem rational. I have one question to ask you - If Louis has a problem with Larry - his song choices - 7 , Where do Broken hearts go can you give your honest opinion on this

I think Louis is honest when he talks about his feelings re: Larries/ the Larry conspiracy/ how it has affected his mental health. He has always been consistent in his attitude, consistent when expressing his anger at Euphoria, and consistent when talking to fans or press about it.

Louis’ feelings have been reiterated by what Liam and Zayn have said in separate interviews from 2015 and 2016. Niall hasn’t chimed in only because he’s a fence-sitter.

Harry, as we know, is a coward and will benefit from Larry without saying a thing.

That said, Louis has also appealed to Larries himself. I think it’s part of his One Direction nostalgia (and marketing), and unfortunately old habits die hard.

Just remember that Louis took part in the rainbow bears in 2015, in a very active, personally involved way. He isn’t innocent— he led fans on in order to hang on to his fans.

While Louis has always loved Catfish & the Bottlemen, he could have chosen any song to cover, but he chose 7. Unlike some Louies, I don’t think this choice was random or innocent. He not only sang 7 on LTWT, but also in concerts for FITF tour (and at Tecate) when he’s needed extra fan support. It’s intentional.

However, I think Where Do Broken Hearts Go is one of those fast tempo, big stadium 1D songs that Louis chose not because Harry wrote it, but because he likes singing it— maybe because of Baba O’Riley too.

This is a funny 1D inside joke. When Best Song Ever was released, 1D were accused of plagiarizing The Who’s Baba O’Riley in the opening of the song. Pete Townshend wasn’t that bothered by it (his song is still better than Best Song Ever). By choosing to cover WDBHG, Louis gets to sing a popular 1D song and maybe make a funny commentary about a certain someone who continues to plagiarize older artists’ songs. I wouldn’t put it past his sneaky cryptic ass. Otherwise why sing Baba O’Riley?

Anyway, no one at the concerts gets this joke, apparently, because by their puzzled faces and silence, the Directioners have no idea what he’s singing anyway.

Now.

The difference between what Harry does and what Louis does is interesting.

Harry’s purpose is straightforward: it’s marketing for solo Harry Styles. There is no other purpose to anything Harry does publicly: he is a human billboard. There is no emotion so deep, nor a topic so intense or painful—from Fizzy to Jay to BLM to LGBT issues— that Harry Styles can’t find a Harry Styles marketing angle for it.

In retrospect, this is obvious from the first milk shake tweet in 2017. Harries try to explain it away but it’s obvious that Harry was using the combined 1D/ Larry fandom to launch his career. Even now, when Harry no longer depends on Larries supporting him, he can’t give up the old habits, and he won’t stop his team. It’s an addiction to a cheap drug.

For Louis, this is a bit more complicated, because he is so much the front face of his PR since a functional, positive PR basically doesn’t exist for him and never has.

Louis’ relationship to Larry is more complicated, like you pointed out. It’s intertwined with his nostalgia and warm feelings for One Direction fandom which he cannot sever. Louis has also been pushed into a corner where the industry that supports Harry has basically ostracized him. Louis is blacklisted from radio and streaming, and everyone seems to accept that this is normal for an artist who sells out arenas— it is very abnormal. Critics do not review his albums or shows. He isn’t invited to pop culture events. He doesn’t publicize high profile friendships. His own fans feel like they can punch down on Louis without any repercussions— and even fake “interviews” get written with no repercussions— like we just saw from Mark Boardman.

For good or bad, Louis and his team seem to rely on key One Direction marketing strategies to reach his audience. He doesn’t really have big support systems other than fans. This is unfortunately one of the consequences.

What Louis does is also, in a way, fairly private, almost as if he’s having a conversation with himself, and the intent is ambiguous. It’s obvious that the stage graphics of Back To You show “FUCK HIM UP,” but what does that mean? Is it larrybaiting? Does “him” mean Louis himself?

An aside. Today, seeing tweets from Harries once again attacking Louis, and after three albums from Harry and 7 years of being a solo artist, I have an observation.

Harry’s fans (Harries and Larries) have accepted that insider connections, celebrity status, and wealth are the most important values to Harry Styles. They accept the fact that he doesn’t care about them and his world is unobtainable, completely fenced off from them.

Instead of feeling neglected or hurt, his fans have learned to vicariously champion the goals of greed and selfishness. Harries love Harry’s operational strategy of [TPWK = the means justify the ends.]

Harries and Larries shame and criticize Louis for— wait for it— caring about the fans. For keeping prices affordable. For traveling to areas no one else goes to. For the promotional press tour to Latam.

They criticize Louis for not immediately getting higher ticket sales or higher streaming numbers from his trip, because why else would anyone do anything except to become wealthier and more famous?

Certainly not their idol Harry.

They laugh at AFHF 2021 for being free, when they have to pay exorbitant prices for Harry’s tickets because he datamines them.

They laugh at Louis for his fashion, when Harry’s wardrobe is strictly for marketing. Never misses an opportunity to sell.

Harries remind me of USA Republicans in the lower economic bracket supporting Donald Trump because he has the same values they do.

[lashton-is-my-drug]

Hot take Topic: Lierra

It’s the way there wasn’t any post for New Years.

Luke’s been showing up at events either solo (Omega event) or with bandmates (Michael for Grammy Awards party) or with family (event with brother in Aussie)

Lashton ring exists.

Luke’s media silence most of this year, but still Liking some of Ash's ig posts.

Luke shady post of tagging his fellow bandmates, but not tagging S, only tagging Ryan Flemming for taking the pic. Ending the post with a meme Luke holding a sign "done with this shit". Suss Luke. https://www.instagram.com/p/Co-4HNlPBep/?utm_source=ig_web_copy_link

S nowhere in sight at Tecate Pal Norte music festival in Mexico.

Luke’s two photoshoots that just dropped for DSCENE and TUSH which are queercoded.

Luke TUSH Magazine interview answer about gender fluidity.

How happy Luke and Ash are in Mexico. (see Luke and Ash just hanging out then both signing a fan's WFTTWTAF vinyl, Ash running to Luke at the bow at the end of their set).

Something’s happening, and I think it’s a gradual fading away.

[shefanispeculator]

2022

Feb 24: G performance Aspen

Feb 25: B Nashville interview Lon then to OK: G to OK from Aspen

May 13 Fri: B to Ard: G to MX

May 14: G Tecate Emblem: Mexico City

May 15: B to White Plains

Jun 3: G Hollywood Bowl GB Duet

Sep 22: B farming in OK: G Private Show LV

Sep 23: G Private Show Aspen to after Ard

B=17 shows and Spring Season of Voice

G=4 shows

GB=3 shows

2023

Jan 20: G American Express Golf Tournament Coachella CA (B did not sing, not sure if he went along)

Jan 21: B shooting Voice

Apr 29: G Palm Beach Fl :B to Nashville from OK: G to Nash from Florida

Apr 30-May 6 Barmageddon taping

May 6: G Redondo Beach

May 22-23: Voice Finale

May 23: G Google Event SF, then V afterparty

Jun 16: B Wildwood NJ G to UK from DFW

Jun 21:  G Prague then back to UK

Jun 23: B Mack Co Country Jam

Jun 23: G Warwick UK

Jun 24-25: G Hyde Park London with Pink

Sep 8: B hunting with Clint, Dunn, JJ

Sep 9: G Anaheim

To date

B=22 shows 1 season Voice

G-10 shows 1 season Voice

GB=2 shows

I may have missed a concert, so this is approximate.

[songswelive]

Louis Tomlinson LatAm Interviews 2024

so i don't think it was a fever dream

Mexico | Brasil | Chile | Argentina | Paraguay

Mexico Tecate Pa'l Norte

2. . Brasil

[fridaynightbordercrossing]

Meet Tico Orozco...

It is told by many, that he arrived by motorcycle at Estéreo Frontera and operated in the radio cabin in the old school style, and little by little he developed his own personal style with that low and deliberate voice and began to open the doors to rock, initially to heavy metal and little by little to  the trending rock in español (done locally or from beyond) through several programs, including Variación Estéreo. He also took the premises of the public radio station to present live bands, and also the legend says that there, on an eventful night, he hosted the last performance (at least on that moment it was said) of La Cruz De Tijuana.

His specialization in the booth was producing, being part of several programs of the same station, but his presence would gain even more strength as he was part of the program Ritmos De Ciudad: La Via Rapida Del Rock, with the milestone of being during one of its stages, a daily program. On its heyday,  doors were opened to a whole generation of local musicians, who went to get their demos heard by a wide audience that supported the scene at that era. It opened the doors for quite a number of bands. Under his watch and with the help of his team, he produced the series Hecho En Tijuana, another milestone in history, as it had a run of 70 weekly interviews.

He also had some important presence in producing some records, such as the 1995 compilation Discos De Ciudad, with a careful curation of the best bands in Tijuana-Rosarito-Tecate. Later, he had produced the accompanying companion disc to the book Oye Como Va, which is a historical and vital journey of the scene, as well as Motivos Del Sitio 29, alongside with the indie label Nimboestatic. This record is a catalog of avant-garde Baja Californian sounds, with great care in the selection and production, featuring the participation of Manu Chao with Mexican Jumping Frijoles. By the way, Tico can boast a relationship of significant affinity with the legendary musician that would lead to interesting interviews and subsequent encounters.

His interviewer capacity and vision on rock music in general would be part of books like Oye Como Va and Banquete De Pordioseros, but also in some publications, including Lumbre. After the end of the first cycle of Ritmos De Ciudad, he returns with the new direction of his house, Estéreo Frontera a new stage as Ritmos De Ciudad: Musica y Cultura, with now a natural approach of maturity and personal growth, exploring new sounds, collaborations and creating new listeners, being at the end of the period of the program, for the moment, the closure of a cycle -both personal and of a whole era- in the radio frequencies.

He has gone successfully into other ventures, such as filmmaking, having done the short film Una Ciudad Sin Horizonte. With his photo camera, he has also given free rein to his innate creativity. Since then, he has dedicated himself to the cultural management of high institutional level at Centro Cultural Tijuana and also, at the most important institution for culture in Mexico, El Palacio De Bellas Artes.  

Now, he is in a cycle where he combines a spiritual growth and a renewed energy, working at Casa De Las Ideas, where has taken the direction and has done an awesome work developing roots in fertile land, creating important opportunities in community cultural work. However, radio is still inside him and Casa De Las Ideas is where he has developed a community workshop, developing a web-radio program called Nuestros Voces.

In 2018, he was recognized by Grupo Salinas as Person Of The Year, but, undoubtedly, he still has a lot to give and is a vital part of what culture is in Tijuana, so one year is not enough to recognize his influence, talent and vitality, and above all, what his work represents for the rock music scene on this city.

[louisupdates]

Louis Tomlinson, Tecate Pa’l Norte [30.3.2024] 📸 Sebastian Vega

[bringinbackpod]

Interview with Will Johnson

Together with American Songwriter, we had the pleasure of interviewing Will Johnson over Zoom video! 

Will Johnson’s 7th solo album “El Capitan” is out now. Recorded over three days in June 2020 at Ramble Creek Recording in Austin, Texas with contributions from Britton Beisenherz, Thor Harris (of Shearwater, Xiu Xiu), and Lindsey Verrill (Little Mazarn).

It’s a more subdued album than last year’s Wire Mountain, with Johnson using only his Stella acoustic guitar to record. Here’s his description of these songs:

There’s a simple “mornin”” that is exchanged amongst many early bird runners as they pass. I’ve noticed this since I was nine or so, and have taken different interpretations from it: Have a good run. Good luck. Have a good day. Stay safe. We’re a part of something, moving in harmony. Look at us fucking go.

It’s pleasing in its way; a show of support. The location might be a utility road in Wyoming or a city park in St. Petersburg. I don’t know the root of it, or how this transfer of pleasantry started amongst this cut of humanity. It’s never been: “morning..” or “good morning” or even “g’mornin”. It’s just: “mornin'”. There’s a musicality to it, and I think it means more to me these days, as do the moments outside. It’s where the lines, the choruses, and some full songs are coming from, now more than ever.

This new record started years ago at a friend’s dining room table in Portland, building up on long desert drives, in hotel bathrooms, at casino bars, and on these regular runs. Over years, the songs mortared themselves together into something I thought fit together. Some are now quite old, and a couple are pandemic-new. It feels like we’re at the mercy of nature now more than ever, and the quietude of this patch of time made sense to document them and finally get them out. I took a hundred-dollar Stella guitar to my friend, Britton’s, and we spent three days, distanced, building something. We let go of old habits, peeled things back, and tracked it all to a Tascam 388. We ate tacos, drank Tecate and found happiness in the act of moving again in the early summer heat. There’s tape hiss, and there are imperfections. Thor Harris and Lindsey Verrill contributed beautifully from afar.

The other night I took to another run to feel the night’s breeze, and maybe see if another melody might be out there. It was late, and now I sometimes take to running right down the middle of once-busy streets. Another night runner approached and moved over, giving wide berth. He put his mask up, and I pulled my bandana up from my neck. There was compassion in the movement of the dance. He flashed a peace sign, and I flashed one back. It was a needed reminder that most of us are still moving together, just from different places now. I headed back to the middle of the road, and we headed our opposite directions, giving chase to whatever kind of solace and satisfaction we could find in that quiet night. Chasing clarity in the stillness of the world’s new, oft-strange chapter.

We want to hear from you! Please email Tera@BringinitBackwards.com.

www.BringinitBackwards.com

#podcast #interview #bringinbackpod  #foryou #foryoupage #stayhome #togetherathome #zoom #aspn #americansongwriter #americansongwriterpodcastnetwork

Listen & Subscribe to BiB

Follow our podcast on Instagram and Twitter! 

source https://bringin-it-backwards.simplecast.com/episodes/interview-with-will-johnson-NmDimw_0

[isaiahrippinus]

11 Things You Should Know About Michelob Ultra

Among Anheuser-Busch’s top brands, to paraphrase a recent Bloomberg report, Budweiser may be “the King of Beers,” but Michelob Ultra is the crown jewel.

Michelob Ultra is a relative newcomer to Anheuser-Busch’s suite of light lagers. Launched in 2002, it now accounts for 10 percent of Anheuser-Busch’s U.S. business. The fast and furious success of this “superior light beer” can be attributed to its strongest trait: marketing to athletic, calorie-counting conservatives.

Pumped to learn more? Here are 11 more things you should know about Michelob Ultra.

Michelob Ultra is an anomaly.

Anheuser-Busch (A-B) introduced Michelob Ultra in 2002, and it’s sold like marketing magic ever since. As A-B market share declines, Michelob Ultra market share grows.

According to market research firm IRI, dollar sales of Mich Ultra siblings Budweiser and Bud Light both declined during the first four months of 2019 (4.4 percent and 4.8 percent, respectively). Michelob Ultra dollar sales increased 15.5 percent in the same period. By July 2019, “the brand [closed] in on $1 billion in sales,” Brewbound reports.

Michelob Ultra is a top-tier beer.

When Anheuser-Busch announced its first-quarter results to industry members in 2019, it brought another win to light: Michelob Ultra became the third-largest beer brand in the U.S. That put it behind No. 1 and No. 2, Bud Light and Coors Light; leap-frogging over Budweiser and Miller Lite, which were previously No. 3. and No. 4, respectively.

Michelob Ultra is a family of four.

Currently, there are four Michelob Ultra recipes in the brand family: The original Michelob Ultra “Superior Light Beer” launched in 2002. In 2018, innovations started ramping up.

In February 2018, A-B launched Michelob Ultra Pure Gold, an organic version of the light lager billed as the first USDA-certified organic beer from a national brewer.

A little over a year later, the brand launched Michelob Ultra Infusions, a new version of the beer flavored with “exotic fruit.” The first label, Lime & Prickly Pear Cactus, launched in March 2019; and Pomegranate & Agave is expected to be next.

Finally, in 2019, it also launched Michelob Ultra Amber Max, a gluten-reduced version of the beer made “with three ancient grains with notes of blue agave and rye,” in select markets, according to Fortune. Michelob Ultra Amber Max is “crafted to remove gluten,” according to the company.

Michelob Ultra is the Gatorade of beer.

In a 2019 interview with Bloomberg TV, AB InBev chief executive officer Carlos Brito said of Michelob Ultra: “If you work out and go out, no need to compromise, because it’s a great-tasting beer with less carbs, less calories, less alcohol for you to be able to have that active lifestyle.” For more than a decade, Michelob Ultra has been marketed as a sports drink, with ads featuring the likes of Lance Armstrong in 2010, and three-time Olympic gold medalist beach volleyball star Kerri Walsh Jennings in 2019.

Speaking to Fortune, Spiros Malandrakis, head of alcoholic drinks at research firm Euromonitor International, said Michelob Ultra capitalized on the rising trend of health and wellness more than any other premium lager. “Running, marathons, and a healthy lifestyle — that wasn’t typically focused on beer,” Malandrakis said.

Michelob Ultra was originally made for seniors? OK Boomer.

So, the message is clear: This light lager is for youthful, active types and marathon runners, right? Not so fast. It turns out the young, sporty audience Michelob Ultra enjoys today was an accident. According to AdAge, Michelob Ultra launched with a different target in mind: baby boomers. The brand and its tagline — “Lose the carbs. Not the taste.” — was meant to resonate with Atkins-dieting seniors.

Michelob Ultra is fad-diet-friendly.

Although Atkins may be out of style, Michelob Ultra drinkers are still celebrating its low-carb count. The latest dieters’ accolade? It’s keto-friendly. “Michelob Ultra is making dreams come true for keto dieters,” Women’s Health reported in March 2019. It referred to Michelob Ultra Infusions, a new line of fruit-flavored light lager. Women’s Health’s Marissa Gainsburg also referred to Michelob Ultra as a “beloved keto-friendly, low-calorie light beer.”

This is because “the keto diet requires consuming fewer than 50 net carbs per day (and ideally no more than 20) in order to encourage the body to burn fat for energy, in a state called ketosis (hence the name),” Gainsburg wrote. While that typically means beer is a no-no — and fruit, too — Michelob Ultra Infusions “is truly giving keto dieters the best of both worlds,” she wrote.

It’s the calories and carbs that count.

Michelob Ultra keeps its stats low. The 4.2-percent-ABV beer has just 95 calories per 12-ounce serving. That’s less than the calorie count in almost every competitor, including Bud Light (110 calories), Coors Light (102 calories), and Miller Lite (96 calories). Michelob Ultra has the same amount of calories as Natural Light and Busch Light, but beats the other two in the carb department — Michelob Ultra has 2.6 grams of carbohydrates per serving, while Natural Light and Busch Light have 3.2 grams each.

Meanwhile, Michelob Ultra Organic dips even lower, to 85 calories per 12-ounce serving.

Republicans love Michelob Ultra.

A 2019 study on alcohol preferences among American voters revealed that Republicans’ beer of choice is Michelob Ultra, followed by other light beers such as Miller Lite, Coors Light, and Bud Light.

Republicans also reach for diet sodas, according to the report. Democrats, meanwhile, reach for Mexican lagers such as Corona, Modelo, and Tecate.

Many people take Michelob Ultra personally.

Many consumer publications, blogs, and websites have felt the need to define Michelob Ultra as something other than what it is: a light lager made with malted barley, rice, hops, water, and yeast.

In a Fox News article titled, “What a Man’s Choice in Beer Reveals About His Personality,” Michelob Ultra is defined as “The Guy Drinking Low-Cal Beer: Besides his ultra-strict diet … there’s nothing really ultra about this guy. He might be young and beautiful, but he’s a bit conceited. He has a strong, confident opinion, but can also be confrontational and controlling. Perhaps he’s into you, but he’s probably more into himself.”

A similar article in AdAge, “What Your Taste in Beer Says About You,” based on an actual study, says: “Michelob Ultra drinkers rate high in superiority; that is, they think highly of themselves and can be a little bit conceited. They care what other people think about them and want to appear perfect. They also tend to be take-charge types with strong opinions, and can even be confrontational. Michelob Ultra drinkers are 43 percent more likely than the average person to consider sustainability a priority, and 34 percent more likely to buy life insurance.”

Michelob Ultra ads are fun, and made fun of.

Michelob Ultra ran two Super Bowl ads for the first time ever in 2018. Both starred Chris Pratt, the first a “meta,” tongue-in-cheek ad following Pratt as he “trains” for his big role as the Mich Ultra spokesperson; and a second, “real” ad featuring Pratt, along with golfer Brooks Koepka and surfer Kelly Slater.

Perhaps a more memorable Super Bowl ad was the spoof commercial for Michelob Sport, a “healthy” light beer targeting outdoorsy bros who want to be better hikers.

You can drink Mich Ultra and wear it, too.

Michelob Ultra is a longtime supporter of running events. It’s the official beer of the Turkey Trotters. At the 2020 New York City Marathon, Michelob Ultra will debut Michelob Ultra-branded shoes from Newton Running. Not a fan of racing or fancy sneakers? You can also enjoy Michelob Ultra workout playlists on Spotify.

The article 11 Things You Should Know About Michelob Ultra appeared first on VinePair.

source https://vinepair.com/articles/michelob-ultra-carbs-calories-abv-guide/ source https://vinology1.tumblr.com/post/190038916124

[dailytomlinson]

Louis Tomlinson, two passions and one direction: “I absolutely love football, but for me nothing comes close to music”

The former One Direction will perform in Chile on May 24 at the Bicentenario Stadium in La Florida with his “Faith in the Future” tour. We spoke exclusively with the British star who went from being a teenage pop idol to a professional footballer, and finally to consolidating his own more mature and rock sound. This is the successful present of the artist who loves to sing as much as he loves

In 2022, Louis Tomlinson set foot in Chile for the first time alone to present his debut album “Walls” . A bet that exceeded any expectations, since the madness was such that the British, that the former One Direction filled the Movistar Arena three times

But that was not all, his fans had prepared a surprise for him that, as he confessed to La Cuarta , gave him “goosebumps . ” During the chorus of the song “Kill my mind” , the young women organized themselves to coordinately move the lights of their cell phones, creating a kind of hypnotizing wave, leaving the singer and his team speechless, so much so that the moment was recorded in their documentary “ “All of Those Voices . ” Furthermore, the photo of one of those concerts was nothing more and nothing less than the poster.

But the music that makes him vibrate so much was not always his first choice in life. In 2013, just when One Direction's world tour was announced, which brought them to Chile with two concerts at the National Stadium , Louis signed a contract with the League Two team Doncaster Rovers , and only in 2017, two years after the group took an indefinite break, he was able to debut as a substitute in a match witnessed by more than five thousand fans.

INTERVIEW UNDER CUT:

“It is truly an honor to be at the club where I spent most of my childhood,” he wrote on his Twitter account at the time. However, the kid's dream was stagnant when in 2020 and in the middle of the pandemic, he decided to go solo, all of his former bandmates had done it, it was his time.

Thus, Louis - who recognized us as being nostalgic, familiar and interested in psychology - became one of the most important artists of his generation, adding milestones such as one billion streams on Spotify , numerous awards and being in the Guinness World book. Records for breaking the record for the most-watched livestreamed concert by a male soloist.

“I FEEL VERY GRATEFUL TO HAVE THAT LOVE HERE”

On the day of the interview with the pop newspaper , we arrived at the Mandarin Oriental Hotel where the performer spent two days after a successful presentation at Tecate Pa'l Norte 2024 in Mexico, and a promotional tour of Brazil. Despite his fatigue, he maintained a good attitude with the press, but mainly with his fans gathered outside the venue, who shouted his name from time to time.

Being in front of a pop idol who has spent half his life on tour, in conferences and with a handful of iconic songs that marked more than one generation, is truly intimidating, but Louis makes anyone lower their guard because he welcomes you. as if he were your friend. Wearing a pair of relaxed jeans, a black t-shirt and matching sneakers, he smiles and greets friendly, he is surrounded by people who make up his team, overwhelming, but it is his natural environment; and thus begins a dialogue with La Cuarta about his two passions.

Louis, you return to Chile in May after filling three arenas on your last visit, something historic! What will it be like to return with such a powerful precedent?

I feel like my Spanish is coming back! I almost knew what you were asking (laughs). I'm very excited, I feel very lucky to be able to perform in a venue that size on my... well, technically my second solo tour. I feel very grateful to have that love and passion here. Mainly I feel very excited for these shows.

- In several of your songs on “Faith in the future”, you talk about nostalgia, changes and the passage of time. Are these themes that you think about frequently or do they only arise when composing?

Yes, I would say I'm a bit of a deep thinker, I think it helps me as a songwriter, but I also think nostalgia is a great thing to write about, it's a great thing to feel about as a listener and also to write about as a songwriter. And I'm also interested in psychology, so anything that makes the brain feel a certain way, I think is interesting.

- What would the 32-year-old Louis, with a second successful album under his arm and a new tour, say to the teenager who applied for The X Factor in 2010?

I would insist that he should do it. I think there's definitely an element, in every young person in that situation, there's something very scary that makes you want to go. But I would also tell him, what I have learned the most, to trust his instincts, trust that feeling and be brave to make decisions, the right decisions for yourself.

- Among those decisions is being the last member of 1D to go solo, and today we are here with “Faith in the future” which has a sound that is 100% yours. Looking back, how do you see the path you have traveled?

I feel very comfortable. The mindset I have now feels very different than when I started this journey as a solo artist. I feel very blessed to be able to continue making music. But it's also a very nice feeling and it's something very new for me to feel so comfortable on stage and so comfortable when I'm making the music I want to make. Overall, yes, I am very happy.

-Louis, I imagine there must have been a moment in your career when you said, wow, I did it!

You know, I used to resist that idea, because for some reason, I don't know, I never wanted to give myself that. But I've had it, I've started trying to have those moments for myself. It often happens during concerts, it can be something that fans did together, like entertaining fan projects. But also, even when I played the festival now in Mexico, that was one of those moments. I was a little nervous going out and the crowd was so big, people looked like they were having a good time. So yeah, it was amazing.

- Now that you mentioned the fan project, when you came to Chile your followers prepared one for the song “Kill my mind” that was beautiful, how did you experience it from the stage?

I had no idea what was going to happen! I know that fans often do fan projects, in a way to do something entertaining for me and something unique in each show, but I didn't know what to expect. And to be honest, I remember getting goosebumps, it was an incredible show. And, again, always in these concerts, and especially in Latin America, there are not ten people, everyone in the venue is participating! It's a very euphoric thing to see from the stage for me.

- Changing the subject, football is one of your passions, what place does it occupy in your life today?

I would say that definitely, before I was in the band, nothing came close in my life, football was everything to me, now music is. I absolutely love football, but for me nothing comes close to music. Obviously it's my job, that's important, but as a fan, I'm speaking more like a fan, I probably don't watch enough football these days, I'm usually busy, but I catch up on the highlights. ). It's still a big part of my life, especially when England plays. I'm excited for the upcoming Euro Cup, we're going to win it!

- Of course! You are the fathers of football. Finally, what makes you most happy today?

Family, definitely, family and friends. And specifically in my work world, it's live concerts, that gives me amazing feelings.

Louis Tomlinson will perform at the Estadio Bicentenario La Florida on May 24. General ticket sales are available through Ticketmaster.cl

[seasurfacefullofclouds1]

Do you have a link for the press conference L did befure his festival show? Thanks!

FULL INTERVIEW TECATE PAL NORTE

[johnboothus]

11 Things You Should Know About Michelob Ultra

Among Anheuser-Busch’s top brands, to paraphrase a recent Bloomberg report, Budweiser may be “the King of Beers,” but Michelob Ultra is the crown jewel.

Michelob Ultra is a relative newcomer to Anheuser-Busch’s suite of light lagers. Launched in 2002, it now accounts for 10 percent of Anheuser-Busch’s U.S. business. The fast and furious success of this “superior light beer” can be attributed to its strongest trait: marketing to athletic, calorie-counting conservatives.

Pumped to learn more? Here are 11 more things you should know about Michelob Ultra.

Michelob Ultra is an anomaly.

Anheuser-Busch (A-B) introduced Michelob Ultra in 2002, and it’s sold like marketing magic ever since. As A-B market share declines, Michelob Ultra market share grows.

According to market research firm IRI, dollar sales of Mich Ultra siblings Budweiser and Bud Light both declined during the first four months of 2019 (4.4 percent and 4.8 percent, respectively). Michelob Ultra dollar sales increased 15.5 percent in the same period. By July 2019, “the brand [closed] in on $1 billion in sales,” Brewbound reports.

Michelob Ultra is a top-tier beer.

When Anheuser-Busch announced its first-quarter results to industry members in 2019, it brought another win to light: Michelob Ultra became the third-largest beer brand in the U.S. That put it behind No. 1 and No. 2, Bud Light and Coors Light; leap-frogging over Budweiser and Miller Lite, which were previously No. 3. and No. 4, respectively.

Michelob Ultra is a family of four.

Currently, there are four Michelob Ultra recipes in the brand family: The original Michelob Ultra “Superior Light Beer” launched in 2002. In 2018, innovations started ramping up.

In February 2018, A-B launched Michelob Ultra Pure Gold, an organic version of the light lager billed as the first USDA-certified organic beer from a national brewer.

A little over a year later, the brand launched Michelob Ultra Infusions, a new version of the beer flavored with “exotic fruit.” The first label, Lime & Prickly Pear Cactus, launched in March 2019; and Pomegranate & Agave is expected to be next.

Finally, in 2019, it also launched Michelob Ultra Amber Max, a gluten-reduced version of the beer made “with three ancient grains with notes of blue agave and rye,” in select markets, according to Fortune. Michelob Ultra Amber Max is “crafted to remove gluten,” according to the company.

Michelob Ultra is the Gatorade of beer.

In a 2019 interview with Bloomberg TV, AB InBev chief executive officer Carlos Brito said of Michelob Ultra: “If you work out and go out, no need to compromise, because it’s a great-tasting beer with less carbs, less calories, less alcohol for you to be able to have that active lifestyle.” For more than a decade, Michelob Ultra has been marketed as a sports drink, with ads featuring the likes of Lance Armstrong in 2010, and three-time Olympic gold medalist beach volleyball star Kerri Walsh Jennings in 2019.

Speaking to Fortune, Spiros Malandrakis, head of alcoholic drinks at research firm Euromonitor International, said Michelob Ultra capitalized on the rising trend of health and wellness more than any other premium lager. “Running, marathons, and a healthy lifestyle — that wasn’t typically focused on beer,” Malandrakis said.

Michelob Ultra was originally made for seniors? OK Boomer.

So, the message is clear: This light lager is for youthful, active types and marathon runners, right? Not so fast. It turns out the young, sporty audience Michelob Ultra enjoys today was an accident. According to AdAge, Michelob Ultra launched with a different target in mind: baby boomers. The brand and its tagline — “Lose the carbs. Not the taste.” — was meant to resonate with Atkins-dieting seniors.

Michelob Ultra is fad-diet-friendly.

Although Atkins may be out of style, Michelob Ultra drinkers are still celebrating its low-carb count. The latest dieters’ accolade? It’s keto-friendly. “Michelob Ultra is making dreams come true for keto dieters,” Women’s Health reported in March 2019. It referred to Michelob Ultra Infusions, a new line of fruit-flavored light lager. Women’s Health’s Marissa Gainsburg also referred to Michelob Ultra as a “beloved keto-friendly, low-calorie light beer.”

This is because “the keto diet requires consuming fewer than 50 net carbs per day (and ideally no more than 20) in order to encourage the body to burn fat for energy, in a state called ketosis (hence the name),” Gainsburg wrote. While that typically means beer is a no-no — and fruit, too — Michelob Ultra Infusions “is truly giving keto dieters the best of both worlds,” she wrote.

It’s the calories and carbs that count.

Michelob Ultra keeps its stats low. The 4.2-percent-ABV beer has just 95 calories per 12-ounce serving. That’s less than the calorie count in almost every competitor, including Bud Light (110 calories), Coors Light (102 calories), and Miller Lite (96 calories). Michelob Ultra has the same amount of calories as Natural Light and Busch Light, but beats the other two in the carb department — Michelob Ultra has 2.6 grams of carbohydrates per serving, while Natural Light and Busch Light have 3.2 grams each.

Meanwhile, Michelob Ultra Organic dips even lower, to 85 calories per 12-ounce serving.

Republicans love Michelob Ultra.

A 2019 study on alcohol preferences among American voters revealed that Republicans’ beer of choice is Michelob Ultra, followed by other light beers such as Miller Lite, Coors Light, and Bud Light.

Republicans also reach for diet sodas, according to the report. Democrats, meanwhile, reach for Mexican lagers such as Corona, Modelo, and Tecate.

Many people take Michelob Ultra personally.

Many consumer publications, blogs, and websites have felt the need to define Michelob Ultra as something other than what it is: a light lager made with malted barley, rice, hops, water, and yeast.

In a Fox News article titled, “What a Man’s Choice in Beer Reveals About His Personality,” Michelob Ultra is defined as “The Guy Drinking Low-Cal Beer: Besides his ultra-strict diet … there’s nothing really ultra about this guy. He might be young and beautiful, but he’s a bit conceited. He has a strong, confident opinion, but can also be confrontational and controlling. Perhaps he’s into you, but he’s probably more into himself.”

A similar article in AdAge, “What Your Taste in Beer Says About You,” based on an actual study, says: “Michelob Ultra drinkers rate high in superiority; that is, they think highly of themselves and can be a little bit conceited. They care what other people think about them and want to appear perfect. They also tend to be take-charge types with strong opinions, and can even be confrontational. Michelob Ultra drinkers are 43 percent more likely than the average person to consider sustainability a priority, and 34 percent more likely to buy life insurance.”

Michelob Ultra ads are fun, and made fun of.

Michelob Ultra ran two Super Bowl ads for the first time ever in 2018. Both starred Chris Pratt, the first a “meta,” tongue-in-cheek ad following Pratt as he “trains” for his big role as the Mich Ultra spokesperson; and a second, “real” ad featuring Pratt, along with golfer Brooks Koepka and surfer Kelly Slater.

Perhaps a more memorable Super Bowl ad was the spoof commercial for Michelob Sport, a “healthy” light beer targeting outdoorsy bros who want to be better hikers.

You can drink Mich Ultra and wear it, too.

Michelob Ultra is a longtime supporter of running events. It’s the official beer of the Turkey Trotters. At the 2020 New York City Marathon, Michelob Ultra will debut Michelob Ultra-branded shoes from Newton Running. Not a fan of racing or fancy sneakers? You can also enjoy Michelob Ultra workout playlists on Spotify.

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