Insta-Worthy Changi Airport Terminal 4
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Insta-Worthy Changi Airport Terminal 4
Changi Airport Instagram
Following our previous introduction to the World’s Favorite Airport and its social media marketing tips, we will be looking at the upcoming Terminal 4 in this article today!
To cater to Changi Airport’s growing traffic, the decision to build Terminal 4 on the plot of land that was previously occupied by the Budget Terminal was first announced in 2012. The groundbreaking ceremony took place in 2013 and it offered everyone a glimpse into what the terminal will be offering to travelers around the world – world class airport experience and technological innovations (fast and seamless travel (FAST) initiatives).
The new Terminal will be open to the public for the first time during its Open House from August 7 – 20 but tickets booking has been closed now. There was an overwhelming response for the open house tickets where all 75,000 free tickets for weekend and National Day slots were snapped up within 24 hours of registration (Straits Times).
For those of us who did not manage to get the tickets, lets have a sneak preview on the key features to look out for at Terminal 4 below (We made use of Popular Chips’ social listening tool to seek out the top liked posts using the official hashtag #changit4).
Immersive wall
Look no further than #ChangiT4’s Immersive Wall for some entertainment amidst the hustle and bustle at the airport. This 70-metre long wall, found at the Centralised Security Screening area of the terminal, has 16 different immersive stories to tell.
A post shared by Singapore Changi Airport (SIN) (@changiairport) on Jul 25, 2017 at 4:05am PDT
The immersive wall is a 70m by 5m LED display that showcases Singapore’s skyline and Changi’s connectivity to ASEAN destinations. It is located at the Centralised Security Screening area of the terminal which is bound to keep passengers entertained as they wait in line for security screening.
Heritage facade
#FollowMeTo the Heritage Zone at #ChangiT4, where you can snap photos against the colourful backdrop of these Peranakan-inspired façades.
A post shared by Singapore Changi Airport (SIN) (@changiairport) on Jul 25, 2017 at 5:59am PDT
The Heritage Zone at @changiairport's Terminal 4 features a facade replicating shophouses common in areas like Katong & Chinatown. It looks so real right? Two of the shophouse panels are actually a huge LED screen that transform into a theatre-like show featuring a Peranakan love story. Very cool! #ChangiAirport #Singapore #ChangiT4 #teamoutoftown
A post shared by Kara Santos | TRAVEL UP (@karasantos) on Jul 27, 2017 at 12:51am PDT
The shophouse façades presented at the Heritage Zone of #ChangiT4 reflect the architecture of shophouses with familiar traditional brands, Bee Cheng Hiang, Bengawan Solo, Curry Times, Eu Yan Sang and Heavenly Wang to invoke a sense of nostalgia. . #Singapore #ChangiAmbasadors #tnpsg #alistsg #YourSingapore
A post shared by Victor Lim (@victorl0) on Jul 29, 2017 at 8:30pm PDT
One of the main highlights of Terminal 4, the inspiration behind this Heritage Zone are the Peranakan shophouses nestled around Singapore. Familiar and traditional household brands like Bee Cheng Hiang, Bengawan Solo and Heavenly Wang are featured, coupled with heritage-themed facades and furnishings, visitors are bound to feel a strong sense of nostalgia.
Peranakan Love story
The heritage facade also includes a 10m x 6m LED screen that transform into a digital theatre stage that presents a six minute cultural show called the Peranakan Love Story. This piece is developed in collaboration with Singaporean artiste and composer Dick Lee and features veteran acting casts such as Adrian Pang, Amy Cheng and Benjamin Kheng.
Petal Clouds
Follow the movements of the #Petalclouds, a vast kinetic installation of six identical cloud-like sculptures, spanning over 200 metres at #ChangiT4's Central Galleria. Each of these “clouds” are made up of many individual petal elements, can you guess the number of petals in each cloud?
A post shared by Singapore Changi Airport (SIN) (@changiairport) on Jul 25, 2017 at 1:01am PDT
My latest collaboration with ART+COM is finally seeing he light of day at #ChangiT4 in Singapore! Movements and animated lighting dance to music in this grand scale kinetic structure
A post shared by Ólafur Arnalds (@olafurarnalds) on Jul 25, 2017 at 9:30am PDT
[#TodayWeExploreSG] We took a peak at Changi Airport's Terminal 4 today and must say it's minimalistic interior is quite a sight. We'll be sharing some highlights from the terminal shortly so, stay tuned! #ChangiT4 #ExploreSingapore
A post shared by EXPLORE SINGAPORE (@exploresingapore) on Jul 29, 2017 at 6:50am PDT
The centerpiece of Terminal 4 is a unique combination of art and technology, creating Petalclouds, a grand-scale kinetic sculpture. It will be the highlight of the Terminal with its synchronised movement to animated lighting and music. The moving sculpture is created by the same people (Art+Com) behind the Kinetic Rain display at Terminal 3. One of the creator, @olafurarnalds has also shared a video of the captivating movement of PetalClouds. Read up more about this art piece here.
Automated Housekeeper
#bringsasmile #sneakpreview The automatic #housekeeper 🤖 of the new #changiT4 at #changiairport. We all need this in our 🏡… 📸@couturenotebooktravels
A post shared by Haute Couture Curated (@couturenotebook) on Jul 25, 2017 at 4:56pm PDT
Video with most views: 10,432 views
Had a media preview of @changiairport's terminal 4 yesterday and among the things I fell in love with was this lil' guy: he's an automated housekeeper. My old friend Li San (who helms this whole T4 project) affectionately calls him Mr Neo. "It's actually the product name: NEO, which means new. Coincidentally it's the same as our local surname," she explains later when I ask. Changi Airport painted him yellow too, like the uniforms the airport cleaning staff wear. Isn't he just the cutest? He moves around on his own, cleaning the terminal; he stops when you're blocking his way but he doesn't yell at you or anything. 😅 #changiairport #changit4 #janitor #cutenessoverload #singapore #changiairportterminal4 #automatedhousekeeper
A post shared by Pam Ho (@pamela_ho) on Jul 25, 2017 at 6:00am PDT
Changi Airport’s emphasis on innovation and productivity has seen numerous technology integrated into the new Terminal 4 such as Fast and Seamless Travel (FAST) a suite of self-service options for departing passengers – automated check in, bag drop, immigration, boarding and security screening. In the area of airport operations and maintenance, Terminal 4 has introduced an automated housekeeper that takes up the role of keeping the terminal clean in the most adorable and efficient manner.
Here are some other amazing spots that visitors found during the open house last weekend!
[#changiT4] . One of @j9ryl's talents is to jump for people~ Go check out #JumpWithJeryl if you don't believe me. 😂 . Anw, that twirly thing is a seating place. One of the cool things to find in Changi T4! . #changiairport #jumpstagram #whptalentshow #Plexxie
A post shared by _Yafiq Yusman_ | 🇸🇬 Singapore (@_yafiqyusman_) on Jul 28, 2017 at 9:00pm PDT
Top liked post by (personal account) @_yafiqyusman: 2,117 likes
Preview of the new Changi Airport Terminal 4 today before the public open house. Sorry, had to skip the @smu.metamorphosis school camp for this, but it was definitely worth it. #ShotOniPhone #ChangiT4
A post shared by Xavier Lur (@xavlur) on Jul 29, 2017 at 2:53am PDT
Had the privilege to visit the latest terminal in Singapore! Here's a sneak peek! . . . . . . . #creativetones #YNGkillers #YourSingapore #CreateExplore #visitsingapore #WHPtalentshow #visualambassadors #createexplorediscover #streetfame #theImaged #cityunit #tonekillers #lensbible #gramslayers #AOV #artofvisuals #AGameofTones #changit4 #way2ill #heatercentral #houseoftones #urbanaisle #hypebeast #urbanandstreet #trappingtones #hbouthere #citygrammers #moodygrams #meistershots #creativeoptic
A post shared by Jeryl 🇸🇬 (@smilewithjeryl) on Jul 30, 2017 at 5:56am PDT
Top commented post by @smilewithjeryl: 173 comments
Popular Chips
Popular Chips’ social listening tool allows user to monitor every post that was posted on Instagram with the identified hashtag. Users can sort the results and look at posts that gathered the most likes, comments, views or simply by the date of posting. Users can also track who are the influencers that has been talking about and posting frequently with the hashtag.
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