#truelist

[truelist]

Kurchini madathapetti...adaa...idaa...pettakunda...Truelist lo petteyandi!!!

Download Truelist app from App store and play store and see the existing local listings

[ariealblogs]

What Is Affiliate Marketing, and How Do I Use It?

What is affiliate marketing?

Of all performance-based marketing, affiliate marketing is one of the more affordable and complementary disciplines to influencer marketing. So how does it work? A brand pays someone a commission to promote their products through selected channels.

This person could be an individual consumer or an influencer (someone with significant followers). It’s important to note that while someone can be both an affiliate and an ambassador, these roles are not synonymous.

Affiliates operate on a digital-only level. They use specialized links shared on their platforms to earn a commission.

Ambassadors can operate either online or offline and usually have a deeper partnership with the brand in the form of a retainer. They don't always use specialized links, and their goal could be to build brand awareness or drive sales.

As a brand, there are multiple benefits to engaging in affiliate marketing. It's a great source of passive income and it mutually benefits both the brand and the affiliate.

Check out these Truelist stats from 2022:

More than 80% of brands have affiliate programs.

Almost 65% of affiliate marketers generate traffic by blogging.

Advertisers generate between 15% and 30% of all sales from affiliate programs.

Affiliate marketing makes up 16% of global eCommerce sales.

How affiliate and influencer marketing work together

Given that affiliate and influencer marketing both rely on individual partnerships and social media, they work best in conversation.

Affiliate marketing is undoubtedly a bottom-of-funnel discipline, as its main goal is to get folks to drive sales through their specialized links or codes. On the other hand, influencer marketing has been traditionally seen as a top-of-funnel discipline, or something that helps build brand awareness. Layering these two disciplines can give  marketers a full-funnel digital/social media strategy.

That being said, the role of influencer marketing is quickly changing. A 6,000-respondent study found that approximately one third of shoppers turn to social media influencers to learn about products. This shift in consumer behavior has moved influencer marketing from top-of-funnel, to full-funnel and brought about the advent of social commerce. In short, influencers now have the power to build awareness for your brand, impact consumers’ evaluation of your product, and drive actual sales.

What this means is that influencer and affiliate marketing are even more closely related than before. They are no longer just complimentary — they’re integrated.

In fact, a lot of small brands dip their toes into paid influencer marketing campaigns with affiliates. Since these brands often have smaller budgets, traditional sponsored content isn't affordable. Affiliates, on the other hand, can cost less because their fee is covered by true sales and they have more incentive/obligation to post than the average influencer who receives gifted products.

Getting started with affiliate marketing

Now that you know what affiliate marketing is and how it complements influencer marketing, here are some tips for getting started:

Pick the right partners. If you’re just getting started, it might be best to start by signing some of your existing influencers and customers as affiliates. If you don’t have solid leads there, you can use social listening or influencer marketing tools to search to find people who have organically mentioned your brand. Tip: You can use Traackr's discovery and vetting tool to discover influencers already working as affiliates for other brands! Search past content for affiliate keywords like "affiliate," "my code," "specialized link," and "link in bio." Then view influencer performance metrics to make sure they're effective partners.

Use a performance-based compensation strategy. Avoid centering compensation around things like audience size, and instead base it on results-oriented metrics like engagement or sales. You could also use a cost per action (CPA) model, where affiliates get a commission each time a customer completes an action. The action could be clicking on a custom link or it could be purchasing a specific product.

Choose an affiliate network or influencer marketing software. This will help you use your time efficiently by automating certain processes. For example, Traackr’s social commerce/affiliate feature, helps you find and vet new partners, define attribution models and commission structures, calculate and send payments, track performance, and more.

Define your key performance indicators (KPIs). If you are combining influencer and affiliate marketing, you need to approach KPIs with a full-funnel mindset. While sales are the ultimate goal, there is also a product discovery and consideration aspect. Set yourself up to measure your campaigns from awareness, to consideration, to sales.

[barrownzlearningacademy]

The Fundamentals Of Software Engineering For Aspiring Professionals

In the current age, the continuous progress in technology is giving rise to new software each day. As per the statistical analysis of TrueList, there are around 26.9 million developers worldwide, which explains the significance of software in human lives.

But for one to be proficient in development strategies, they must know the fundamentals of software engineering. This article discusses the most important principles that are responsible for making software successful.

The Most Important Principles Of Software Development

The given fundamentals are part of every good software engineering course:

Modularity

The concept of modularity instructs that software should be divided into smaller, reusable parts or modules that can be created and tested individually. It is especially beneficial for managing large applications and simplifying the development process.

An ideal module should function independently and have specific goals. It should be easy to use and must be compiled separately. Furthermore, modular design should allow efficient implementation.

Abstraction

It refers to the process of exposing only selective details of a component for increasing efficiency and providing convenience to the developer. Mainly, abstraction can be done using two methods:

Data Abstraction: Details of data components are invisible to the user.

Functional Abstraction: Details of functions are not visible to the user.

Abstraction is done at various levels of the process and helps in refining the final product. It is one of the most important fundamentals of software engineering.

Design Strategy

A good path for designing software is mandatory for a developer. It helps to streamline multiple operations and facilitates a continuous workflow, thereby increasing productivity. Depending on the purpose, intricacy, and size of the software, any of the following design approaches can be used:

Top-Down Approach: In this approach, the main element is continuously divided into parts and subparts, thus forming a hierarchy. The division is performed until the lowest level of the component is found. This method ensures development based on priority.

Bottom-Up Approach: Development starts by using the lowest components to create more complex ones. The process continues until all the parts are composed into a single unit. This approach is best suited for creating new systems out of existing ones.

Incremental Approach: It involves developing and executing one small component of the application at a time.

Iterative Approach: In this approach, a new stage is built upon the contents of the previous one.

Agile Approach: This method involves an adaptive development approach in which the design constantly evolves according to changing requirements.

Reusability

A critical part of the fundamentals of software engineering, it refers to the quality that allows the reuse of components in building new software. Reusability plays a crucial role in providing a sustainable way of using valuable resources like the time and energy of developers. Additionally, it is necessary for reducing the possibility of errors.

Encapsulation

The process of attaching a component’s data to a single unit and hiding its internal structure is known as encapsulation. It prevents the object from external interference by controlling the access. Encapsulation is one of the most important fundamentals of software engineering that is used in Object Oriented Programming (OOP) languages like Java and Python.

Testing

The fundamentals of software engineering are incomplete without testing. It is done to ensure that an application is bug-free and meets the technical as well as user requirements. Examining software is important not only for identifying errors but also improving its quality, efficiency, and accuracy.

There are two ways to test a software product:

Manual: In manual testing, a development professional acts as a user and analyses the product for any discrepancies. It involves several stages like unit testing, integration testing, etc. and delivers insights into user experience.

Automated: Unlike manual examination, automated testing is done using specified software created by experts using scripts. It is used to repeatedly test the application without spending extra time or effort.

Maintenance

Software maintenance describes the practice of regularly updating and modifying the product after its launch in the market or delivery to the customer. The updates can maintain the health of the application as well as keep it on par with market trends.

The following are the main aspects of maintenance:

Bug Removal: Removing errors is crucial for the application’s functioning.

Enhancement: Adding new features to the product.

Performance Optimisation: Adjusting the application for improving its speed, reliability and efficiency.

Porting/Migration: Adapting the product for running on new software or hardware arrangements.

Re-engineering: Improving the software’s design and scalability.

Documentation: Maintaining the user manual, design files, and other documents.

You can also read.... Web Development Courses in Lucknow

Conclusion

The fundamentals of software engineering incorporate a wide variety of tasks, elements, and functions. A developer needs to have extensive knowledge of these concepts since they form the base of all development processes and strategies. The principles mentioned in this article are included in the best software development course with the ultimate aim of transforming aspiring individuals into experts coveted by recruiters of top companies.

[kamreadsandrecs]

Counterpath Press’s series of now thirteen computer-generated books, Using Electricity, offers a refreshing alternative to the fantasia of terror and wonder that we’ve all been subjected to since the public release of ChatGPT. The books in this series present us with wide-ranging explorations into the potential interplay between human language and code. Although code-based work can be dauntingly hermetic to the noncoder, all computationally generated or mediated writing is the result of two fundamental decisions that remain in the hands of the human author: defining the source text(s) (the data) and choosing the processes (the algorithms or procedures) that operate on them. A text generator like ChatGPT uses brute force on both sides—enormous amounts of text vacuumed from the internet are run through energy-intensive pattern-finding algorithms—to create coherent, normative sentences with an equivocal but authoritative tone. The works in Using Electricity harness data and code to push language into more playful and revealing imaginative territory.

Many of Using Electricity’s authors mobilize computational processes to supercharge formal constraints, producing texts that incessantly iterate through variations and permutations. In The Truelist, Nick Montfort, the series editor, runs a short Python script to generate pages of four-line stanzas comprising invented compound words. “Now they saw the lovelight, / the blurbird, / the bluewoman facing the horse, / the fireweed.” The poem is a relentless loop—repeating this same structure as it churns through as many word combinations as it can find. Rafael Pérez y Pérez’s Mexica uses a pared-down, culturally specific vocabulary and a complex algorithm to generate short fairy tale–like stories. One begins, “The princess woke up while the songs of the birds covered the sky.” The skeletal story structure swaps different characters and actions as the variations play out. It’s like watching a multiversal performance of the same puppet show.

I find that often I am not reading these works for meaning as much as for pattern, which is at the heart of how computation operates. Allison Parrish’s fantastic Articulations brings us frighteningly deep into the core of computational pattern searching. Drawing from a corpus of over two million lines of poetry from the Project Gutenberg database, she takes us on a random walk through “vector space.” Put simply, this is the mathematical space in which computers plot similarities between different aspects of language—the sound, the syntax, whatever the programmer chooses. The result is a dizzying megacollage/cluster-mash-up of English poetry in which obsessive and surprising strings constantly emerge—a vast linguistic hall of mirrors. “In little lights, nice little nut. In a little sight. In a little sight, in a little sight, a right little, tight little island. A light. A light. A light. A light. A light.”

Many of these works are indebted to the wider traditions of procedural, concrete, conceptual, and erasure poetry, while making use of code’s unique possibilities for play, chance, variation, and repetition. Stephanie Strickland’s Ringing the Changes draws its mathematical ordering process from a centuries-old practice of English bell ringing. In Experiment 116, Rena Mosteirin plays a game of translation telephone by running Shakespeare’s “Sonnet 116” through multiple languages in Google Translate and back into English.

The three most recent titles, released in April, comprise some of the series’s most varied and dynamic approaches to digital poetics. There is an updated edition of Image Generation by the pioneering literary artist John Cayley; as well as Qianxun Chen and Mariana Roa Oliva’s Seedlings, which uses the metaphor of seeds and trees, and “grows” word structures that evoke the dynamics and fragility of plant life. One of the most exciting titles thus far, especially from the perspective data source, is Arwa Michelle Mboya’s Wash Day, in which she threads together transcripts of YouTube videos of Black hair vloggers sharing their Wash Day rituals. The result is an immersive, polyvocal, multiauthored narrative that reveals the unique capacity of data and computation to give presence to specific communities. Wash Day provides an extraordinary contrast to the normalized, bulk-writing superstores of commercial text generators. That deep attention to language—its potential, its limits, its expressive capabilities, its necessity, and its fragility—is the central quality all these authors share. Hopefully works like theirs can help us imagine much more resonant and compelling digital futures.



[kammartinez]

Counterpath Press’s series of now thirteen computer-generated books, Using Electricity, offers a refreshing alternative to the fantasia of terror and wonder that we’ve all been subjected to since the public release of ChatGPT. The books in this series present us with wide-ranging explorations into the potential interplay between human language and code. Although code-based work can be dauntingly hermetic to the noncoder, all computationally generated or mediated writing is the result of two fundamental decisions that remain in the hands of the human author: defining the source text(s) (the data) and choosing the processes (the algorithms or procedures) that operate on them. A text generator like ChatGPT uses brute force on both sides—enormous amounts of text vacuumed from the internet are run through energy-intensive pattern-finding algorithms—to create coherent, normative sentences with an equivocal but authoritative tone. The works in Using Electricity harness data and code to push language into more playful and revealing imaginative territory.

Many of Using Electricity’s authors mobilize computational processes to supercharge formal constraints, producing texts that incessantly iterate through variations and permutations. In The Truelist, Nick Montfort, the series editor, runs a short Python script to generate pages of four-line stanzas comprising invented compound words. “Now they saw the lovelight, / the blurbird, / the bluewoman facing the horse, / the fireweed.” The poem is a relentless loop—repeating this same structure as it churns through as many word combinations as it can find. Rafael Pérez y Pérez’s Mexica uses a pared-down, culturally specific vocabulary and a complex algorithm to generate short fairy tale–like stories. One begins, “The princess woke up while the songs of the birds covered the sky.” The skeletal story structure swaps different characters and actions as the variations play out. It’s like watching a multiversal performance of the same puppet show.

I find that often I am not reading these works for meaning as much as for pattern, which is at the heart of how computation operates. Allison Parrish’s fantastic Articulations brings us frighteningly deep into the core of computational pattern searching. Drawing from a corpus of over two million lines of poetry from the Project Gutenberg database, she takes us on a random walk through “vector space.” Put simply, this is the mathematical space in which computers plot similarities between different aspects of language—the sound, the syntax, whatever the programmer chooses. The result is a dizzying megacollage/cluster-mash-up of English poetry in which obsessive and surprising strings constantly emerge—a vast linguistic hall of mirrors. “In little lights, nice little nut. In a little sight. In a little sight, in a little sight, a right little, tight little island. A light. A light. A light. A light. A light.”

Many of these works are indebted to the wider traditions of procedural, concrete, conceptual, and erasure poetry, while making use of code’s unique possibilities for play, chance, variation, and repetition. Stephanie Strickland’s Ringing the Changes draws its mathematical ordering process from a centuries-old practice of English bell ringing. In Experiment 116, Rena Mosteirin plays a game of translation telephone by running Shakespeare’s “Sonnet 116” through multiple languages in Google Translate and back into English.

The three most recent titles, released in April, comprise some of the series’s most varied and dynamic approaches to digital poetics. There is an updated edition of Image Generation by the pioneering literary artist John Cayley; as well as Qianxun Chen and Mariana Roa Oliva’s Seedlings, which uses the metaphor of seeds and trees, and “grows” word structures that evoke the dynamics and fragility of plant life. One of the most exciting titles thus far, especially from the perspective data source, is Arwa Michelle Mboya’s Wash Day, in which she threads together transcripts of YouTube videos of Black hair vloggers sharing their Wash Day rituals. The result is an immersive, polyvocal, multiauthored narrative that reveals the unique capacity of data and computation to give presence to specific communities. Wash Day provides an extraordinary contrast to the normalized, bulk-writing superstores of commercial text generators. That deep attention to language—its potential, its limits, its expressive capabilities, its necessity, and its fragility—is the central quality all these authors share. Hopefully works like theirs can help us imagine much more resonant and compelling digital futures.

[truelistmarketing]

Truelist : Best Buy And Sell App

TrueList is India's leading buy and sell app and the largest local marketplace for purchasing and selling items. Our app provides an enjoyable and intuitive shopping experience, enabling you to sell your unwanted items, find great bargains on pre-owned products, and interact directly with sellers from the comfort of your home. With just a few clicks, you can post ads and sell items online in India effortlessly.

We offer a diverse range of products across categories including Mobiles, Cars and Bikes, Electronics, Real Estate, Fashion, and more, making TrueList a comprehensive platform for all your buying and selling needs.

The TrueList app is fast and innovative, allowing you to list items quickly and effortlessly, and features customer service support by chat,and tailored alerts based on your interests. The Electronics category features a wide range of unused electronics, such as mobiles, laptops, televisions, desktops, cameras, drones, Go Pros, watches, and accessories, as well as furniture like sofas, beds, mattresses, chairs, office tables, dining tables, and cupboards.

The Fashion category offers a vast selection of clothing, footwear, and accessories for men, women, and children, including watches, jackets, shoes, dresses, jewelry, bags, backpacks, belts, sunglasses, wallets, and hats. The Real Estate category on TrueList provides a convenient search for properties, including plots/lands, flats, houses/villas, agriculture, commercial, and hostel/PG options, allowing you to search by category and choose from rental, lease, or purchase options.

The Cars and Bikes category features a wide range of vehicles, including cars, bikes, electric cars, trucks, electric bikes, electric trucks, cycles, autos, and vans, as well as vehicle accessories. The Home Appliances category includes fridges, microwaves, washing machines, air conditioners, geysers, fans, and inverters, along with kitchen appliances like water purifiers, dishwashers, mixers, grinders, juicers, and electric cookers.

TrueList also offers an extensive range of services, such as coaching, technical services, electrical services, medical, agricultural, industrial, electrical, mechanical, construction, machines, and musical instruments. For businesses seeking sale or investment opportunities, TrueList has a section for businesses for sale and pre-launch investments, as well as partnerships.

Additionally, TrueList has a Jobs section featuring listings for various positions, such as teachers, software developers, accountants, designers, sales and marketing, office assistants, drivers, cooks, and security guards. Pet lovers will appreciate the Pets category, which offers listings for pet food, pet sales, and pet houses.

The Sports category includes outdoor and indoor equipment and gear for activities such as yoga, cardio, cross training, body building, boxing, kids sports, football, basketball, cricket, volleyball, hockey, rugby, swimming, diving, carrom, golf, archery, dart, billiards, roller skating, skateboarding, and scooters. The Arts and Antiques category encompasses sketching, stencils, oil painting, water painting, antiques, coins, stamps, academics, exam books, comics, general books, old papers, magazines, novels, and posters. The Musical Instruments category includes guitars, keyboards, drums, pianos, flutes, trumpets, violins, sitars, veenas, ghatams, bongos, saxophones, harmonicas, accordions, bugles, clarinets, tablas, sehnai, and mridangam.

TrueList is India's top classified site and a one-stop-shop for all your shopping needs. Download the best buying and selling app today and become a part of India's largest online marketplace. Connect with us on LinkedIn - https://www.linkedin.com/showcase/truelistdeepnucleus Connect with us on Facebook - https://www.facebook.com/truelistt Tweet to us - https://twitter.com/truelist Follow us on Instagram - https://www.instagram.com/truelistt For support and queries, visit hello@truelist.in

[axad11]

How Social Media Marketing Is Important For A Digital Marketing Agency?

Social media marketing has become a crucial part of any digital marketing business strategy. There are numerous benefits of using social media for business promotion, which is why it's crucial for a Digital Marketing Agency to incorporate it into their strategies.

 Today many brands are turning to social media marketing to take over their digital strategies and launch it to new heights. Being the best digital marketing agency, AXAD is lightning on the benefits of social media marketing, those every digital marketing agency should consider. 

 According to Social Media Examiner, approximately 96% of marketers are currently participating in social media marketing, but 85% of participants aren't sure which tools are the best to use. AXAD here will diminish the confusion by explaining the advantages of using social media to your Marketing Business.

 Checkout social media marketing benefits for a digital marketing agency:

Increased brand exposure:     By having a presence on popular social media platforms, marketing business     can reach a wider audience and increase brand exposure.

Targeted advertising: Social     media platforms offer advanced targeting options, allowing businesses to     reach their ideal audience with tailored ads for a  digital marketing     agency. 

Strategies those you should count: According     to Maine university findout the percentages:

1.    93.33% of internet users are on social media

2.    72.3% of the total US population actively use social media

3.    Globally, a person spends 2 hours and 24 minutes every day on social media.

4.    The typical social media user interacts with 6.6 different social media platforms on average.

5.    33% of internet users would rather contact a brand via social media than call them.

Increase customer retention:     Once a customer has used your goods or services, they are more likely to     subscribe to your email list, follow you on social media, or visit your     website more frequently. If you frequently put your business in front of     customers, they will be more likely to return. This is especially true if     you have a loyalty or rewards programme of some sort or if your social     media strategy calls for advertising discounts, deals, or promotions.

Engagement: Social media by digital     marketing agency allows businesses to interact with their followers and     customers, helping to build relationships and increase brand loyalty.

Humanise your brand:Customers     enjoy learning about the people and philosophy behind a product or     service. It establishes a bond, demonstrates openness, and fosters trust,     all of which can boost sales. Post an employee highlighting their     experience and extracurricular activities if you're a service provider.     Provide consumers with a sneak peek inside the manufacturing process if     you sell a product. Inform your audience if your company donates to a     cause or participates in community activities.            

Social networking may be incredibly helpful for hiring and employee retention. Introducing your company's culture and what makes it special will help you draw in new talent. Spotlights and shoutouts for certain employees can help your staff feel valued and essential to your company. Putting a face to the name of your company might assist demonstrate that you prioritise your customers and staff.

Find the competition: Check     these surprising facts by different resources that describe how social     media marketing can really help your marketing business. As per GLOBAL     REACH sources:

1.    93.79% of businesses use social media (combined data collected from Statista, Entrepreneur, NealChaffer, Truelist, and Adweek)

2.    80% of business executives think it’s very important or essential to invest additional resources in social media marketing (Sprout Social)

3.    In the next three years, 91% of executives plan to boost their budgets for social media marketing (Sprout Social)

4.    52% of social media marketers believe social media positively influences their company’s revenue and sales (Marketing Insider Group)

Cost-effective:     Compared to traditional forms of advertising, social media marketing can     be much more cost-effective, making it accessible to businesses of all     sizes.

Insights and analytics: Social     media platforms provide valuable data and insights into audience     behaviour, allowing businesses to make informed decisions about their     marketing strategies.

Improved SEO:     Having a strong social media presence can help improve a business's search     engine rankings, leading to increased visibility and traffic.

 Why You Should Go For Professional Digital Marketing Agency Social Media Marketing Services?

 Even if it can appear straightforward, your marketing business on social media can have radically different effects if you work with a skilled social media marketing company. The following are some advantages that social media marketing companies offer:

Time

Contrary to popular belief, developing a solid, thorough, long-term social media marketing plan requires more time. In your monthly social media calendar you need to include your planned posts such as , starting from  researching competitors, creating graphics, the industry based writing posts etc. Not to mention the extra effort required to track, evaluate, and alter the effectiveness of your continuing social media marketing campaign.

Experience

It takes more than just publishing a picture with a caption and a few hashtags to use social media marketing effectively. A digital marketing agency that works for social media services must be aware of latest trends and about the social media posts type and structure,  to consider the effectiveness , and what to look at from analytics and overarching strategic objectives point of view. 

Social Media Advertising 

Paid advertising on social media platforms might be a fantastic choice. Workout on an accurate  budget, proper ad settings, along with many other factors, however, requires knowledge and experience. You can gain more profits by hiring a social media advertising specialist to manage your social media advertisements.

Tie Into Other Digital     Marketing Services

Digital marketing agency with     social media marketing specialist are aware of how SMM fits into the     larger context of digital marketing. Your total digital marketing approach     might be more effective and less expensive if you understand how social     media marketing plans relate to continuing SEO and paid advertising     initiatives.

Make Your Social Media     Marketing Go Viral

Global Reach can assist with     everything from one-time social media profile adjustments and advice to     the establishment and implementation of monthly social media schedules.     Check out the benefits that expert social media marketing services can     offer your company!

 Final Thought

It is a fact that social media marketing  strategy is an essential component for every digital marketing agency. It provides numerous benefits, including increased brand exposure, targeted advertising, engagement, cost-effectiveness, insights, and improved SEO. Digital Marketing Agency should take advantage of these benefits to help their clients reach their marketing goals. To get all these benefits join AXAD now. SOURCE URL: https://axad1.blogspot.com/2023/02/how-social-media-marketing-is-important.html

[graywyvern]

( via / me )

"Good Signalwave, for my taste at least, comes down to the artist’s ability to create a narrative through their sound design, the talent to make a sample feel extremely brittle and delicate, all while having the density to tell a story."

"In Gaelic there's one word for blue/grey/green so that what we think of as the Emerald Isle is really the [blue/grey/green] isle, which makes more sense, doesn't it?" --Mary Kuper

Rotwelsch.

"The Death of Autumn

When reeds are dead and a straw to thatch the marshes, And feathered pampas-grass rides into the wind Like aged warriors westward, tragic, thinned Of half their tribe, and over the flattened rushes, Stripped of its secret, open, stark and bleak, Blackens afar the half-forgotten creek,-- Then leans on me the weight of the year, and crushes My heart. I know that Beauty must ail and die, And will be born again,--but ah, to see Beauty stiffened, staring up at the sky! Oh, Autumn! Autumn!--What is the Spring to me?"

--Millay

Reading The Truelist at the Wexler Studio.

[theoutsourcer]

Your Essential Guide to Hiring A Freelancer VS Hiring An Outsourcing Company

If you haven’t considered hiring a freelancer or hiring an outsourcing company to boost your company’s productivity and profit, then you might want to start doing so. With the skills gap continuing to receive attention and U.S. unemployment rates at some of the lowest levels since the turn of the millennium, businesses that want to tap into talent will need to learn to outsource.

Whether you’re an entrepreneur or a startup looking to get more work done at lower costs, you need to understand the difference between freelancing and outsourcing, as well as the benefits of each, to know which is a better fit for you and your goals.

The demand for app and software developers has increased steadily with the never-ending growth of the tech market. Because of this, it is not always feasible to find more high-quality local talent. Thus, businesses ranging from small start-ups to large corporations are looking for development solutions elsewhere by hiring freelancers and software outsourcing companies from all over the world to work on their projects.

Of course, like all things, there are pros and cons to hiring freelancers and hiring outsourcing companies. So, together with this article, we also made a handy comparison table at the end to help you figure out which one fits right up your alley.

Want flexibility and independence? Hire a freelancer.

According to industry studies, the worldwide freelance market is estimated to be worth $1.5 trillion and increasing at a CAGR of 15%, making freelancing one of the fastest growing trends globally. Startupbonsai provides key freelancing numbers on https://startupbonsai.com/freelance-statistics/, with a report on the Top 10 freelancing countries with amazing year on year revenue growth that includes the USA at the top with 78%, UK with 59%, Brazil with 48%, Pakistan with 47%, Ukraine with 36%, Philippines with 35%, India with 29%, Bangladesh with 27%, and Serbia with 19%. Their proliferation in various freelancing platforms allow clients to reach out to them easily, no matter what part of the world they’re in.

Freelancers are flexible, independent, and diverse. They can dedicate more time and resources to tasks as they can opt to work from home. And since they’re not hired as a full-time employee, the employer is not obliged to pay for their taxes, medical insurance, and work equipment, making them cost-effective for the business. Basically, for a highly-complex task that requires minimal supervision, hiring a freelancer is the best choice.

However, due to the independent nature of freelancing, freelancers are at liberty to take on tasks from more than one client at a time. They can be loaded with work from various clients and, in the process, misunderstand the initial goals, forget about deadlines and ask for additional working hours. Simple problems can eventually lead to mistakes in the end product or lower the product’s quality. This also poses security risks for companies that share their proprietary information or sensitive data. This could be misused, mishandled or unintentionally exposed if a freelancer is not careful.

Want expertise and access to more talent? Hire an outsourcing company.

IT outsourcing will hit about $395 billion in revenue in 2022. Statista reports that as many as 74% of IT businesses are currently outsourcing business processes and just under 60% of businesses do this to cut costs. The leader in IT outsourcing is Accenture with an outsourcing revenue of $20.1 billion. Next on the list are Cognizant Technology Solutions with revenue of $16.65 billion and Infosys whose annual revenue stands at $13.56 billion. You can read more about this via TrueList’s in-depth list of global outsourcing statistics: https://truelist.co/blog/outsourcing-statistics

Seeking services from an outsourcing company is the safest and most secure option since they are registered companies that cannot disappear, unlike freelancers. The best outsourcing companies not only have technical, creative, and administrative talent and employees that are more than well-equipped to handle all kinds of tasks at a faster rate, but they have an outstanding reputation that speaks for itself. Reliable software outsourcing companies like The Outsourcer eliminate risk and get you quality output, especially with their decade-long service in the industry.

Hiring an outsourcing company is not a one-size-fits-all solution. As you might expect, when you reach out to a third party’s services, you lose control of how tasks are being monitored and performed. When not managed properly, outsourcing can also negatively affect company culture, especially with in-house teams.

Now, if you’ve started contemplating the idea of either hiring a freelancer or hiring an outsourcing company, you should know that being well-informed about the possible gains and risks to either of these services will help companies to choose the right business strategy to build their team, improve their operations, and ultimately grow their business. At the end of the day, we all want the same thing in business: less risks and more benefits. But ultimately, the best benefit of hiring a freelancer and hiring an outsourcing company is that it gives your company a greater competitive advantage in today’s growing gig economy.

[truelist]

Anthe antavaa..

[jamesdraw]

How to Choose the Best Microphone for Your Podcast

How to Choose the Best Microphone for Your Podcast

Podcasts are becoming increasingly popular. According to Truelist, nearly 226 million people in the United States listen to podcasts. Today’s top-notch podcast host is a fluent conversationalist who captivates their audience with their friendly tone and booming voice. But, there’s no magic formula to becoming a top-tier host. It all starts with learning how to choose the right microphone for your…

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4 Important Elements of an Organic Landing Page

Your website may serve several important purposes, but the main goal is to convert visitors and to do that you have to nail your organic landing page.

Whether you’re a digital marketing expert or the owner of a small business, chances are, you already recognize the importance of creating and maintaining a good website. It’s where many of your customers make orders, reach out with questions, and get to know your brand; it’s also a chance to make a lasting first impression on prospective clientele.

But your website may be even more essential than you give it for. According to TrueList, you only have eight seconds to make an impression on a landing page before a user clicks off—so it’s got to be pretty compelling.

In this post, we’re giving you the lowdown on landing pages, sharing tips to improve your conversion rates, and giving you some high-level design guidelines that will impress your current and potential customers.

1. Create a CTA that stands out

Your website serves several important purposes—it’s a defining feature of your brand, it’s a place to provide information, and possibly spark conversation—but above all, your website should be converting customers. That doesn’t necessarily mean they’re making a purchase, but a conversion could also be requesting a quote, downloading gated content, or adding items to their cart.

No matter what your goal is, your messaging should be clear and your CTA (also known as “call-to-action”) should stand out. Think about it this way, the easier you make it for your website visitors to take action, the more likely they will—remember that eight second window?

So, how do you make sure that your call to action is as obvious, effective, and tempting as possible? Here are some tips:

Focus on one offer only: 48% of landing pages contain more than one offer, which can decrease conversion rates by as much as 266%. It should be very obvious and very easy to your user how they can access the offer, be sure not to confuse them with any additional CTAs.

Use eye-catching design and copy: Another way to catch the attention of the user is to draw their eye to the CTA using compelling imagery and language. Action verbs like “buy,” “order,” “download,” or “book” are much more motivational than wordy sentences. As far as design goes, stick to clear, bold fonts and colors that don’t contrast, anything else will be difficult to read.

Leverage FOMO: FOMO, or “fear of missing out,” is one of the most important emotions marketers can target these days. By creating some incentive, like a single day sale or chance to save on shipping, your user has something to gain by clicking on your CTA.

Now that you’ve got some of the basics down, let’s take a look at an example. This page from Undergrads executes these tips very well.

Let’s break this down:

The CTA, “Book a Move,” is in a bold color and font that immediately grabs your attention.

Although the call-to-action exists in two places on the page—on the hero image and in the navigational bar—there’s only one message: book a move.  

Above the CTA, there’s some additional copy and a Google Rating which signals that they’re a trustworthy organization.

Which brings us to our next landing page tip: incorporate trust indicators.

2. Incorporate trust indicators

Trust indicators are just what they sound like: statements that show your existing and potential customers, partners, and prospective employees that you’re a standup company. Trust indicators can be demonstrated in several different ways. In the example above, the brand used their 4.9 star review rating and copy: “Undergrads are the most reliable and low-cost movers in Charleston, SC. Our movers are delightful college students who make moving as smooth as the ocean breeze.”

Right off the bat, not only does the website visitor see that they’ve got a high customer review rating, but they also learn what to expect when hiring Undergrads—they’re hard working, delightful college students.

Let’s take a look at another example.

This auto repair shop, Carrillo’s Auto Body, employs some other methods to demonstrate trust. First, they highlight why customers choose their shop over their competitors: thorough inspection, careful workmanship, and experienced staff. These are all things that their potential customers want to verify before bringing their vehicle in for inspection. Secondly, they use accreditations, including those from AAA and the Better Business Bureau. Just from a few seconds spent on their homepage, a visitor would be able to gather the caliber of their work and their position within their industry.

3. Establish an objective and measure it

As we mentioned before, your landing page should always have a clear CTA—buy, subscribe, download—whatever it may be, make sure that you make it your primary focus. By doing so, you’re more likely to see follow through and make progress toward your goals. Once you define that objective though, it’s a good idea to measure its progress. This way, you’ll see what’s working, what’s not, and hopefully find ways to improve your strategy.

There are several tools out there designed to help you monitor your web traffic, check these out:

Google Analytics

eLogic

ShinyStat

SiteMeter

StatCounter

With this information on user behavior, you can make more impactful changes to improve your website. Are people bouncing off of your site too quickly? Maybe it’s time to simplify your design or opt for a more modern style. Or perhaps no one is using your contact forms—in this case, you may want to make them more visible and easily accessible.

4. Be clear + consistent

Your website should be easy to use, no matter who your target audience is. If it’s slow, busy-looking, or not aesthetically sound, your prospective customers are likely to turn around and find a website that better suits their needs. From design and messaging, to user experience and site functionality, your website should always be clear and consistent.

Keep your site clear and consistent by using UX design that is easy to navigate and uses cohesive font and color schemes to give it an authoritative, trustworthy look. This site does a great job of just that. This Snowy Pines White Labs landing page is clear and consistent in terms of its layout, design, and message.

You can see right away that the company really knows a lot about these animals by immediately giving you valuable information about the breed of dog they sell. Additionally, they use two CTAs to get you where you need to go quickly, rather than making you scroll the entire page to see their available puppies.

Another way to make sure that the functionality is up to speed is by conducting regular site speed tests. These tests will give you a better idea of how your website is performing for all users. This is hugely important to consider when looking at how well your landing page is performing.

Wrapping up

Creating a great landing page is simple with these four tips. Did we miss anything? Share your advice for stellar landing pages in the comment section below.

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