#which is just as time-wasting as binge-watching theory videos. it is just a game after all

[rubys-domain]

i really picked the worst time to be burnt out on genshin

[savards]

TASK #002 — icebreakers!

PREFERRED NAME — dew, or vic. honestly not picky as long as it’s not a pet name. (bad roommate experience with ‘honey’ and ‘sweetie’)

PRONOUNS — she/her

AGE — 25

PINTEREST — i don’t use it

DISCORD —  two shots of vodka#7144... i think? i’m still trying to understand discord

TUMBLR (PERSONAL/MUSE/RPH) — kreacher1x1

OTHER SOCIAL MEDIA YOU’D LIKE TO SHARE — n/a

MYER-BRIGGS — never did it

HP HOUSE — used to say slytherin, but probably more ravenclaw. slytherclaw

ZODIAC — officially scorpio, but i relate to virgo

DO YOU BELIEVE IN ASTROLOGY? — yes, to a degree

HOW OLD WERE YOU WHEN YOU STARTED RPING ON TUMBLR — i believe i was a senior in highschool, or just after i finished high school. so eighteen. 

WHAT YEAR WAS IT? — 2012

NAME A RANDOM ROLEPLAY THAT STICKS OUT IN YOUR MEMORY — i mostly admined when i did roleplays, but one of the ones that helped get me back into it was houghtonhq

WHAT WEIRD ANIMAL WOULD YOU HAVE AS A PET IF IT WAS REALISTIC — a monkey.

NAME THE FIRST SONG ON YOUR DISCOVER WEEKLY ON SPOTIFY OR THE FIRST SONG THAT COMES ON APPLE MUSIC / ITUNES SHUFFLE — armor by landon austin

NAME A BOOK THAT YOU READ IN SCHOOL THAT YOU SURPRISINGLY LIKED — of mice and men 

NAME A BOOK YOU HATED THAT MOST PEOPLE LIKED — catcher in the rye

WHAT TV SHOW DID YOU RECENTLY BINGE? — euphoria (but i’m still an episode left) and instant hotel

FAVOURITE QUOTE — first off, there are too many. i fucking love quotes. so i’m going to give you two. one i want tattooed eventually and is “quorum pars magna fui” which translates to “i was a great part in all of this” and then also i always liked  We have never heard the devil’s side of the story, God wrote all the book. “

LINK TO A VINE THAT EXUDES YOUR ‘ENERGY’ — https://www.youtube.com/watch?v=NBSiMr5GxYY

DO YOU WRITE OUTSIDE OF RP? WHAT DO YOU WRITE? — haven’t had the time or motivation, but i did write poetry once upon a time

THREE YOUTUBERS YOU STILL TRUST — glam and gore, mia maples, dad v girls

A CELEBRITY CRUSH THAT JUST WON’T QUIT — sebastian stan

EVER MEET A CELEBRITY? SHARE YOUR STORY — i met olympic gymnasts at summer camp. nothing extraordinary.

WHAT’S YOUR PICTURE-PERFECT NIGHT? — me on my couch, an endless flow of wine, probably a hawaiian pizza, there’s also peanut butter (chilled), and the prestige is on tv, also i don’t have to work the next day

A CONSPIRACY THEORY YOU KINDA BELIEVE IN — the moon landing being fake. like, i can see it.

ARE ALIENS REAL? — yes, but not as they’re typically depicted

PLAY ANY PHONE GAMES? WHICH ONES? — been awhile since i have, but i was big into choices

WHAT’S A FILM YOU LOVED WHEN YOU WERE YOUNG AND RECENTLY WATCHED, ONLY TO FIND OUT YOU DON’T ANYMORE — none so far, but i haven’t rewatched the pebble and the penguin

DO YOU COLLECT ANYTHING? — right now collecting patches and pins, but i used to collect snowglobes and moose boxers. yes, strange.

WHAT’S SOMETHING YOU WANT TO LEARN MORE ABOUT BUT YOU’RE TOO LAZY? — i should probably learn spanish

THREE LANGUAGES YOU DON’T SPEAK, BUT WISH YOU COULD — lol, not planned but spanish, probably german, and chinese

MOVIE YOU’VE WATCHED MORE THAN 5 TIMES — the prestige. 

NAME A FICTIONAL CHARACTER FROM TV/FILM/MOVIE/GAME/BOOK THAT YOU FIND YOURSELF PROJECTING ON / YOU RELATE TO — i think one, that may not be widely accepted but hit me hard was patty from insatiable. otherwise, lizzie mcguire was my girl.

DO YOU FOLLOW ANY SPORTS? WHO DO YOU ROOT FOR? — yankees, ny rangers, steelers, and then i watch golf

HOBBIES BESIDES WASTING AWAY HERE? — skiing, golfing, cocktails

PLUG A TV SHOW / MOVIE / BOOK / VIDEO GAME / ETC… YOU WISH MORE PEOPLE WOULD CHECK OUT — schitt’s creek. (i am behind on it but i love it)

WHOSE BRAIN WOULD YOU LIKE TO PICK, ALIVE OR DEAD? — i blame the podcasts i listen to on occasion, but rn my mind is going to unsolved mysteries so whoever the zodiac was so i could KNOW

TEAM EDWARD OR JACOB? — jacob but bc i was in love with taylor lautner

LAST MOVIE SEEN IN THEATRE — once upon a time in hollywood. wasn’t for me.

DO YOU STILL READ? — yes... if i have time. which right now no.

IF SO, WHAT ARE YOU CURRENTLY READING? — finished a bit ago, but i liked “like never and always” by ann aguirre

ON A SCALE OF 1-10, HOW MUCH DID YOU HATE FILLING THIS OUT? – 2.1

[fvkisla]

hi. I’m v sick at the moment so this should be interesting xD enjoy the sassy sarcasm that is my existence!

PREFERRED NAME — Lo. I really dislike my full name so I shorten that shite.

PRONOUNS — she/her

AGE — as old as time itself if time started 24 years ago.

PINTEREST — okay, I’m a bad rper and female in general and I don’t understand pintrest. like I open it and my face looks like this

DISCORD — it’s historicallo something but again, I’m never on because I suck. 

TUMBLR (PERSONAL/MUSE/RPH) — historicallo.tumblr.com !! I’m never on it but its like an archive of baby Lo

OTHER SOCIAL MEDIA YOU’D LIKE TO SHARE — *shamelessly plugs my art instagram* follow loartx !!

MYER-BRIGGS — ENFP-T

HP HOUSE — Ravenpuff all the way

ZODIAC — gemini

DO YOU BELIEVE IN ASTROLOGY? — YES. I am a gemini through and through (if you think gemini’s are the worst then you are reading trash zodiac shite xD) and I have found my friends and family have lined up quite accurately with that. 

HOW OLD WERE YOU WHEN YOU STARTED RPING ON TUMBLR — 16! (thought I did roleplay on neopets when I was 12 because I’m fucking cool)

WHAT YEAR WAS IT? — 2012????

NAME A RANDOM ROLEPLAY THAT STICKS OUT IN YOUR MEMORY — notanotherhighschool rp because I feel like that’s when I really fell into my character development. 

WHAT WEIRD ANIMAL WOULD YOU HAVE AS A PET IF IT WAS REALISTIC — FENNEC. FOX. I love them??? I got to hold one once and I cried. I went to see them at the zoo after a hard falling out of a friendship and I cried. they own my heart. his name would be reginald and we would be glorious.

NAME THE FIRST SONG ON YOUR DISCOVER WEEKLY ON SPOTIFY OR THE FIRST SONG THAT COMES ON APPLE MUSIC / ITUNES SHUFFLE — Painkiller by Beach Bunny 🤘🏻

NAME A BOOK THAT YOU READ IN SCHOOL THAT YOU SURPRISINGLY LIKED — *screams* IT’S A PLAY BUT I LOVE SHE KILLS MONSTERS AND IT’S SO WONDERFUL

NAME A BOOK YOU HATED THAT MOST PEOPLE LIKED — lord of the motherfucking flies. kill it.

WHAT TV SHOW DID YOU RECENTLY BINGE? — black mirror. ugh, I love it.

FAVOURITE QUOTE — “though she be but little, she is fierce”

LINK TO A VINE THAT EXUDES YOUR ‘ENERGY’ — honest x

DO YOU WRITE OUTSIDE OF RP? WHAT DO YOU WRITE? — I got my degree in Creative Writing :3333 I specialize in historical fiction and realistic drama. my medium I specialized in is script/screenwriting yeeet

THREE YOUTUBERS YOU STILL TRUST — farfromsubtle (all of those bastards), superraedizzle, booksandlala, safyia nygaard, shane dawson

A CELEBRITY CRUSH THAT JUST WON’T QUIT — and IIIIiIiIiIiIIII -HOLY SHIT- will always LoooVvVVe Y O U

EVER MEET A CELEBRITY? SHARE YOUR STORY — no BUT the beach my family has a house at, adrian brody also has a house there so ????

WHAT’S YOUR PICTURE-PERFECT NIGHT? — literally watching bootleg theatre shows with friends while drinking and talking about different theatre things until 3 am.

A CONSPIRACY THEORY YOU KINDA BELIEVE IN — none actually. Idek why that is.

ARE ALIENS REAL? — FUCK YES!! we can’t be alone in this universe ok we simply CANT !!

PLAY ANY PHONE GAMES? WHICH ONES? — BITLIFE OWNS MY SOUL

WHAT’S A FILM YOU LOVED WHEN YOU WERE YOUNG AND RECENTLY WATCHED, ONLY TO FIND OUT YOU DON’T ANYMORE — LITTLE FUCKING MERMAID. DON’T GET ME STARTED. I HAVE A THING ABOUT THE LITTLE MERMAID. linday ellis actually did a really good video about the problems with it.

DO YOU COLLECT ANYTHING? — alice in wonderland copies and memorabilia, books, student debt, and fennec fox stuffed animals

WHAT’S SOMETHING YOU WANT TO LEARN MORE ABOUT BUT YOU’RE TOO LAZY? — except for languages or instruments because I don’t have the dedication, I’m a very much a person who loves to learn. I sometimes research for fun........#nerd

THREE LANGUAGES YOU DON’T SPEAK, BUT WISH YOU COULD — french ( I speak some), sign language (same), japanese (literally know like three words)

MOVIE YOU’VE WATCHED MORE THAN 5 TIMES — coraline. I actually saw it 3 times in theaters and a billion times on dvd.

NAME A FICTIONAL CHARACTER FROM TV/FILM/MOVIE/GAME/BOOK THAT YOU FIND YOURSELF PROJECTING ON / YOU RELATE TO — Beatrice from Much Ado about Nothing and Jo from Little Women

DO YOU FOLLOW ANY SPORTS? WHO DO YOU ROOT FOR? — Only college hockey and SUNY OSWEGO BABBBY

HOBBIES BESIDES WASTING AWAY HERE? — video games, reading about and participating in theatre, reading, art, writing, procrastinating on writing, makeup and improv comedy.

PLUG A TV SHOW / MOVIE / BOOK / VIDEO GAME / ETC… YOU WISH MORE PEOPLE WOULD CHECK OUT — BIOSHOCK, BIOSHOCK 2, AND BIOSHOCK INFINITE. THEY MAY BE OLDER BUT UGH. THEY GOOD. also check out farfromsubtle youtube pls and thank. they so goood.

WHOSE BRAIN WOULD YOU LIKE TO PICK, ALIVE OR DEAD? — anne boleyn or henry the viii 

TEAM EDWARD OR JACOB? — team fucking anything else. TEAM SATAN

LAST MOVIE SEEN IN THEATRE — the new lion king movie. it was meh.

DO YOU STILL READ? — MY ROOM IS OVERTAKEN BY BOOKSHELVES AND I GO TO BARNES AND NOBLE EVERY MONTH. NOT ONLY DO I STILL READ, I HAVE A PROBLEM

IF SO, WHAT ARE YOU CURRENTLY READING? —  Salem 1692 which is a day by day account of the witch trials. it’s a big boi. I’ve been reading it on and off since june.

ON A SCALE OF 1-10, HOW MUCH DID YOU HATE FILLING THIS OUT? – a solid 4?

[books-and-dragons]

Ok but I'm vvv curious to hear your take on goro + pt members hcs ? 👀

ohhh I GOT YOU, honestly there was a lack of goro and other thieves interactions, even his interactions with akira don’t happen enough as they could have potentially

wasted potential atlus, wasted potential

PTs and the Goroboyo, headcanons:

he and ann share a love of sweet goods, so naturally ann and goro take eachother to their favourite dessert places, and share their recommendations. they’ll get one of those massive sharing platters between them and sit for hours just chatting and dissecting the desserts (all for the food blog, yeah sure thing). also, they’ll bitch about media sources a lot, because ann’s in the model industry and goro a celebrity detective, so they share a hatred for demanding directors and pushy media-focused adults

of all the thieves, it takes ryuji the longest to really warm up to akechi, and with a bit of akira assistance, they start hanging out together. they’re both quite active, if in different ways, and so they start sharing exercise routines. ryuji refuses to do the early-morning cycling that akechi does, but is more than happy to try out rock-climbing. they always race to the top, and everytime akechi beats him- ryuji isn’t impressed and starts training to beat him, in secret. after that, ryuji will drag akechi to the beef bowl place or some other place for food. he really helps akechi to be that bit more impulsive, and less composed

it’s yusuke who introduces akechi to his artwork. akechi was absent-mindedly commenting on the beauty of the true sayuri one night in leblanc, and yusuke latched to it immediately. they talked for hours as akira smiled and refilled their coffee, akechi being educated on some of the intricacies of art. akechi finds he quite likes visiting art museums, and entertaining himself with the mystery of the stories behind various paintings- and yusuke is the first to indulge in his wonderings and theories about the artists

makoto and akechi may as well be siblings, i’ll just throw it out there. they share interests and some values, but at times their competitiveness can drive the other thieves crazy, but there’s no stopping them from it. makoto did mention in the game they had a rivalry of sorts, but to stretch that canon, their competitiveness can range from investigation work, to video games, or even grades in school, with the occasional taunting comment thrown in between. but, when they work together, they’re quite the force to be reckoned with. they’ll study together often enough, or solve complex puzzles in sae’s living room while she prepares dinner (Sae’s got two younger siblings now and i can’t be convinced otherwise), working into the early hours- it drives Sae crazy

futaba is an absolute memelord, and akechi quite frankly never understands half her pop culture references in the groupchat (because that is definitely a thing) and futaba becomes determined to introduce him to modern culture. they binge-watch everything from the disney classics to comic films, sometimes accompanied by akira, and akechi is caught up on all the things he’s missed from his childhood or from his inability to look into it himself due to having a busy schedule. he’s learning the art of the meme, which isn’t helped by the endless shitposting in the groupchat from half the pt, but he understands it more than yusuke, which is something

hanging out with haru is always a peaceful reprieve from his busy schedule for akechi. they’ll spend a good part of the day gardening or haru will let goro sample some of the sweet desserts she hopes to one day serve in her cafe, she claims it’s nice to get some feedback from someone with a food blog. akechi says once she gets her cafe set up, he’ll be the first to make a review

morgana was a bit wary of akechi too in the start, best the two get in the beginning is sitting next to eachother in leblanc at night, as akira practices his coffee skills. but eventually, morgana starts to notice the all-too familiar dark circles under akechi’s eyes, and yells at both him and akira to go to bed- there’s no escape for akechi now. he has a permanent sleep monitor. from there, the two share nice conversations in leblanc, and they both get really excited at the prospect of going out for sushi. as it happens, akechi isn’t the biggest fan of fatty tuna, so he’ll share it with morgana

oh is one bulletpoint even enough for akira? ah well, let’s do this. akira is goro’s main supporter through it all, and most nights in leblanc are spent with them both sat together over cups of coffee, talking late into the night. sometimes it’s absolutely mindless chatter from two dorky teenage boys, othertimes it’s deep philosophical conversations they share opinions over until morgana demands they go to bed. also, as is the same with all his friends, akira keeps a close eye on akechi and his health. if the detective’s eyes are too droopy, akira encourages him to take a nap. if he hasn’t eaten all day, akira will prepare curry or take him out for something. akechi gets invited to pt study times, and slowly akira helps him become more sociable and integrate with the other thieves, he’s the cause of akechi starting to have those hang out times with the other thieves- helping him form bonds with people his own age, to let loose and have fun, learn that not everything is about pleasing adults and being a perfect detective for the public. akira saves him, in more ways than one

wow that ending got a little sappy, but ah well! there be my main headcanons for goro and the phantom thieves. honestly it’d be really interesting to see akechi hang out with the thieves more….oh atlus, so much wasted potential

[sandralmuller]

10 tips to help you become a more productive, prolific and profitable writer

I don’t know anyone who doesn’t want to be a more productive, prolific and profitable writer.

These tips work for me. I experiment a lot and love discovering how our brains work. I use this to my advantage. I like knowing the hows and whys behind our behaviour.

This list is what I do to improve the quality and quantity of my output. This isn’t about what you SHOULD do. I hate that word ‘should’. You need to find the things that will help you focus and become a more productive, prolific and profitable writer. Not all of these tips will apply and fit the way your brain works.

I can smash out blog posts and sales pages for my paying clients quite quickly. I can easily write 1000 quality words in about an hour. This is for tasks where I don’t have to worry about content design, ponder high-level concepts and how all the bits fit together. Those sorts of pages take a lot longer.

The quicker I can write, the more profitable I become.

So can you.

1. Decide yesterday

I decide each evening what to wear the next day, what my son will wear, what he needs to take to school, what I’ll eat for breakfast, what I’ll do if it’s pouring and I can’t go for my morning walk.

We all get crippled by decision fatigue as the day wears on, so any decisions I can make the night before leaves more space in my day for the more important decisions.

2. Don’t look at your phone for the first hour of your day

Most days I don’t switch on my phone until after I’ve done the school drop off, and even then it’s just to listen to a podcast on my walk home.

The longer I leave it to check email, social media, notifications and other messages, the less hold those things have on me during the day. I feel less drawn to checking my phone during the day and less likely to feel the lure of Facebook as a distraction.

This has been like magic for me.

Give it a go for a week and see if you notice a difference, too.

3. Believe you’re a good writer

I’ve been doing this word herding thing for years.

I know I’m a good writer.

I don’t worry or fret about what my clients will think because I know I’m a good writer and whatever their feedback, I’ll be able to action it.

I don’t let that nagging doubt get in the way of smashing out the words. It’s rare that I miss. A tweak here or there and lately my first drafts have ended up online without a second look from me. The amount of fretting we do does not equate the outcome.

Why bother fretting about the words when I know my clients will be happy? Less fretting helps me become a profitable writer.

I don’t doubt myself. Neither should you.

In situations where I’m writing about an unfamiliar topic, I pay someone to run their eyes over it for me to give me that assurance.

4. Outline outline outline

I rarely, if ever, write a page without an outline.

It’s something I’ve built into my process.

Then when I sit down to write those posts, I can smash them out in about 1-1.5 hours. But my clients pay me for the outcome, not my time. This is one way I’m becoming more profitable.

In my outlines, I include:

headline

dot points for the introduction

heading 2s and 3s

bullet points of ideas under each heading

the wrap-up

the call to action (CTA)

Two things happen when I follow this process.

I fiddle with the structure the order of priority and while I’m doing that…

My subconscious mind writes the thing for me.

Sometimes I’ll share these outlines with clients before I write them to make sure I’m on the right track. This avoids wasting time and helps deliver the content my client wants.

5. Set time limits and be accountable

I run Pomodoro sessions, which are 25-minute work sprints, with my mastermind business buddies.

Apparently, 25 mins is the sweet spot for getting stuff done.

Pom sessions, as we fondly call them, are a great way to keep you and your business besties focused and accountable.

Plus they have the social benefit of being a virtual water cooler. A bit of banter, a problem solved, and we’re all back into it for another 25 minutes.

We meet face-to-face via a video chat tool like Google Meet, Whereby or Zoom. We turn the sound off, but leave the video on.

6. Avoid social media

Last year I tracked all my social media usage and found I was on it 20-25 hours per week. That’s like a solid part-time job.

Once I realised that, I dropped my usage back to something more reasonable, under 10 hours per week. That left me with more hours to create and invoice. Hello, profitability.

Avoiding my phone in the morning helped with that. When I’m super focused, I won’t even check socials until after hours.

But if I need to visit Facebook to check something or round up my business buddies for a pom session, I set an alarm. Facebook is designed to suck us into its vortex. That quick check is lost to 20 minutes of scrolling. Ooops.

7. Ditch the To Do list

Controversial, I know. I hear the intake of breath from here.

If it ain’t scheduled, I ain’t doing it.

Just like I don’t run a notebook for capturing ideas (because if it’s a good idea I’ll remember it – if it’s crap, I won’t nor should I), I don’t run a To Do list.

I used to have notebooks filled with To Do lists of all the ideas for each of my businesses listing all the things I would, could and ‘should’ do… one day.

I’ve killed that that stuff to lighten my mental admin load. And it feels great.

If it’s important, instead of writing it down as a task to tick off a list, I’ll schedule it in my calendar and actually do it.

There’s a massive mental load that comes with carrying infinite to do lists around with us. I’d rather give that energy to something that will make me more profitable.

If a task is important enough, I’ll remember to do it. But otherwise, there’s my calendar spreading out tasks over the week. I know at a glance how much capacity I have (or don’t have) to take on more work.

8. Write faster

I am forever grateful for learning to touch type on a rickety old typewriter in high school. And for my job as a media monitor during my last year of uni. I had to summarise news — radio and TV — for about 9 hours a day, 3 nights per week.

My typing speed jumped from a peckish 40 wpm to more like 100 wpm.

I probably do about 80 wpm these days and 100 wpm when I’m in the zone.

If you’re doubtful you could ever become a fast typist, experiment with dictation software like otter.ai and the dictation function in Google Docs. We speak faster than we type.

I’ll experiment with dictation software over the coming months to see if it improves my writing speed and overall productivity.

9. Junk in = junk out

Y’all are prolly gonna hate this one. No sweetie treats to fuel your day.

I also experimented and found that I work well when I’m a bit hungry. Not hand-shakingly fatigued hungry. But a little hungry.

So, I eat lightly for breakfast and lunch. I don’t snack at all in between meals.

I’ve been doing this for 6 weeks straight. It has improved my focus and output immensely.

On the weekend, I cook a big batch of soup or lentils and eat that for lunch every day. Again, it means less decision making. I don’t mind eating the same thing every day, so long as it’s yummy.

The same junk in= junk out theory applies for what you’re binge-watching or reading.

I haven’t watched commercial TV for years now when I come across it, it’s as irritating as a fly stuck in my ear.

When I lived in Korea, I didn’t watch any TV for about 3 years other than Game of Thrones and the odd series here and there.

I finally succumbed to Netflix earlier this year, and Disney and Amazon Prime, and my reading level dropped off from 1 to 2 books per week to zero per month. Ooops. But I choose my programs judiciously and I’ve since reduced my Netflix time and started reading again.

10. Schedule exercise

If I don’t exercise first thing in the morning, it doesn’t happen at all.

Taking a brisk 30 minute to 1 hour walk is the best thing for my focus and clarity.

I don’t think of it as taking time out of my day.

Even if you do none of the above tips, this trumps it all.

Exercising adds time to your day.

Blaze your own trail to becoming a profitable writer

This is definitely not a list of shoulds. And I don’t do all the things on this list all the time. But the more I do, the more productive and profitable I become.

If your goal is to become a more productive and profitable writer, then I recommend experimenting with what works best for you.

What are your best tips for improving your writing efficiency? Let me know in the comments below.

10 tips to help you become a more productive, prolific and profitable writer was originally published on The Smarter Writer

[pinksfuckers]

You Will Never Thought That Knowing SEO 2019 Could Be So Beneficial!

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Search motors give some guidelines for SEARCH ENGINE OPTIMIZATION, but big search engines maintain result ranking as a business secret. Along with $80 billion forecast to turn out to be spent annually on SEO — and content marketing set to be able to become a $300+ billion industry by means of 2019 — it might always be tempting for stakeholders to notice SEO and content marketing since cost centers rather than earnings centers. While that will theory is sound (when concentrated on a single page, when the particular intent is to deliver energy content to a Google user) using old school SEO methods on especially a large web site spread out across many webpages seems to amplify site high quality problems, after recent algorithm modifications, and so this type associated with optimisation without keeping track associated with overall site quality is self-defeating in the long run. Because her business, web traffic, and even customer base grow, Sue may require some outside support regarding keeping her SEO on observe so she can certainly still sell the particular best shoes on the obstruct. Whilst links continue to be essential and it's incredibly difficult in order to rank well without links through other websites, content and on-page SEO has become increasingly essential. For businesses searching to raise their search search positions, what this means is that will a comprehensive social media technique could be in order - within addition to all of the particular usual SEO tactics. Because of protocol changes and the trend in order to more local searches, it actually is no longer an huge cost to implement good SEARCH ENGINE OPTIMIZATION. Whether you're killing it along with SEO, or struggling to split Is SEO 2019 The Most Trending Thing Now? the very first page, a good SEO audit can assist give your own rankings a shot within the particular arm. According to web marketing experts, the impact associated with AI and Voice Browse SEARCH ENGINE OPTIMIZATION can be expected in 2019 after that. Gowns it. If you'd like in order to speak to us about a good SEO campaign, or even multilingual SEO marketing and keyword study then get in touch associated with just start a live talk if we're around. Moreover, Google will keep on to elevate the importance associated with usability and technical SEO aspects, for example site security, page rate, mobile friendliness, and navigability. As a consultant, this individual has helped many different businesses—including, Lonely Planet, Zillow, Tower Information, and literally numerous medium plus small businesses—with SEO and online-marketing advice.

You discuss core SEARCH ENGINE OPTIMIZATION strategies and tactics used in order to drive more organic search network marketing leads to a specific website or even set of websites, as nicely as tactics to avoid in order to prevent penalization from search motors. SEARCH ENGINE OPTIMIZATION Smart links allows you in order to specify a word, like 'SEO' and then link it in order to a post on your web site. It's great for SEARCH ENGINE OPTIMIZATION to feed the search motors a good amount of keyword-rich links. Sites making use of organic SEO in the strict sense is going to end up being much like organisms, meaning these people will grow, expand and adjust over time according to readers' desires. No matter the business, the age of business, or even status of competitors, every company should at least implement fundamental SEO strategies to help their own offerings get found on Search engines. So your SEO if your own thinking mobile, needs to end up being either responsive or app-store technique with the right dimensions, style, user-friendly, UX experience. Dark hat SEO methods, such since the use of keyword filling and link farming, can furthermore boost organic SEO. SEO is usually important in every area associated with advertising, marketing, design, optimization, video clip, content, mobile and e-commerce, intended for without SEO all is untuned in need of synchronization, such as an orchestra of musicians without a good experienced conductor. Unfortunately, 95% of links through SEO link building never provide a single new visitor in order to your website. The Latent Semantic Indexing (LSI) Keyword Electrical generator is like a thesaurus with regard to SEO -minded content marketers. SEMRush - Another excellent tool for SEO analysis, especially where it concerns business cleverness, SEMRush allows you to determine and analyze the keywords that will your competitors are using. I'm heading to share some of the most effective SEO tips that will I've used within all types of campaigns to increase organic lookup traffic. FAST SEO ADVICE search engine search engine optimization is not magic, and are unable to perform wonders. This SEO ideas and tricks cover all the needed information you should know concerning Search Engine Optimization. The SEO content author should have a strong knowing of the keywords that are usually ranking and trending on the particular analytics framework. In 2018, there were certain trends the fact that ruled the world of internet commerce SEO (search engine optimization). Don't get worried by them but make certain to use only natural hyperlinks and keep in mind that will their SEO potential may become a bit lower in evaluation with single links. As a partner to the table, Internet research engine Land's Guide To SEARCH ENGINE OPTIMIZATION explains the ranking factors within more depth, inside a tutorial supplying tips and advice on applying them. Google states that sociable media is not an quick SEO ranking factor, but almost all experts agree that things this kind of as retweets and facebook gives DO, in fact, effect websites' rankings. And since SEO furthermore targets users who are positively searching for products and providers like yours, the traffic causing from SEO is more skilled than many other marketing methods, leading to cost-savings for businesses. A greater number associated with people will stick to tone of voice search, so SEO specialists may need to adjust to this particular relatively new kind of research. Seo or SEO is definitely a powerful method to generate targeted traffic to your web site and hopefully increase your base line. Whilst many marketing tactics rely upon you reaching out to your own audience, SEO gives you the particular power to achieve people whenever they are actively searching out there information related to your solutions and products. White colored hat SEOs the actual recommendations of Google and other research engines like google. As Google's search engine outcomes become increasingly monetized and various other platforms such as Amazon plus YouTube gain more SoV plus search volume, I think jooxie is overdue for the focus associated with SEO to shift far through Google. Traditional SEO is definitely focused on building (keyword relevant) links and (keyword relevant) content material. The main reason they may sometimes misunderstood is because there are a whole Internet underbelly of alleged SEO companies that you may pay to link to your own site on their networks associated with low-quality articles. However, before we obtain to our main event, We must note that after our own 2017 edition of SEO tendencies launched last year on Lookup Engine Journal, we heard the couple of complaints about simply how long it was. After that your boss tells you you aren't accountable for search engine optimisation (SEO), too. Michael jordan Harling, SEO Specialist at Roman Blinds Direct, agrees with the particular consensus that voice search may be the trend in 2019. BrightLocal provides been helping local businesses, multi-location businesses and SEO professionals realize and boost their positions in the particular local search market since year. Gowns where search engine optimization, or even SEO, is available in. Right here are the best conferences in order to learn more about SEO (and digital marketing) in 2018 plus 2019. Every little or multi-location company can develop their business and attract even more customers using Local SEO techniques In this article we clarify what local search optimization is definitely, and why using a nearby SEO company can help enhance your online visibility. It provides an introduction in order to the basics of search motors and SEO, and then extends into more advanced topics. Black hat SEO is the group of unethical practices in order to improve rankings of the web site in the search engine outcomes page. SEO Wise Links provides automatic SEO advantages for your site in add-on to custom keyword lists, from it and much more. Detailed within this Bruce Clay SEO tutorial are reliable strategies that aim to enhance both internal and external elements that influence search ranking. To demonstrate, if you we're planning to end up being found locally when users appear for SEO services in your own area, and you're based within Wales, one such search phrase you might look to optimize for may be "SEO wales". Search Engine Optimizers (SEO's) are people who optimize sites to make them show upward higher on search engines plus gain more website visitors.

Dave Gregory, Content Marketing Supervisor from the UK based functionality marketing agency, SiteVisibility, predicts that will 2019, and not 2018, is usually going to be the true year of voice. If we consider Google's Guide then there are almost 200+ factors that lead a site in ranking, which we have got researched and clustered in twenty one On Page SEO Factors, that will needs your attention in 2019. SEO Wise Links can automatically link essential terms in your posts plus comments with corresponding posts, webpages, categories and tags on your own blog. 41. An effective interpersonal media strategy needs a strong SEO plan. Google does make several of this data obtainable in their particular free Webmaster Tools interface (if you haven't set up a merchant account, this is a very beneficial SEO tool both for unearthing search query data and with regard to diagnosing various technical SEO issues). AI and Tone of voice Search Impact SEO, Lets notice how voice search analytics Impact's SEARCH ENGINE OPTIMIZATION and can impact in the particular coming time. A great many businesses choose to hire external help to be able to get the full benefits involving SEO, so a large element of our audience is studying how to convince their clientele that search is a superb investment (and then prove it! ). Nevertheless, SEOs tend in order to prefer links higher on the page. Because your site, credited to the nature of your current business is going to end up being more image orientated than written text heavy, you may be at a small disadvantage when it comes for you to employing SEO techniques such since keywords, backlinking and so up. An SEO on-line marketing strategy is a extensive plan to get more individuals to your website through lookup engines. A few search optimizers try to key Google by using aggressive strategies that go beyond the fundamental SEO techniques. Subscribe to the particular Single Grain blog now regarding the latest content on SEARCH ENGINE OPTIMIZATION, PPC, paid social, and the particular future of internet marketing. SEO can furthermore stand for search engine optimizer. Like the rest of the particular digital landscape, SEO marketing will be continuously evolving. Search Engine Book — Read information right after Moz's guide to solidify knowing regarding it of the basic elements of SEO. If a person do not have the period or have insufficient training upon web design or SEO, Appear for web design experts plus hire a professional SEO services agency to keep your web site and your good reputation normally you business may depend upon it. I ended with the website number 1, 228, 570, 060. This particular generates SEO anchor text, which usually helps you in improving your own search engine rankings. SEARCH ENGINE OPTIMIZATION marketing is about the keyword choice that will attract a excellent deal of unique visitors in order to your website. Perhaps you have question what will be the brand-new changes and updates that all of us can experience in SEO inbound links sphere in 2019? A Cisco research found that by 2019, eighty percent of all consumer Web traffic will be from Web video traffic. If you have spent time online recently, might probably browse the term "SEO, inches or "Search Engine Optimization. Getting SEO right can easily influence your business hugely since you start to build organic and natural traffic to your site which usually will naturally grow without this need for any underhanded SEARCH ENGINE OPTIMIZATION tactics or even spending tons of money on perfectly powerful but pricey solutions such since Pay Per Click or deluxe ads. Searchmetrics is happy to have this partnership along with Elephate, a leading content plus SEO agency with years associated with invaluable experience. However, the particular webmasters can grasp search motor optimization SEO through websites. SEARCH ENGINE OPTIMIZATION offers incredible opportunity and accessibility (it's an inherently free marketing and advertising channel) to inbound traffic, yet it can be hard in order to know where to start plus what advice to follow. Video can end up being an important contributor to your own overall SEO and digital advertising strategy, but it's important in order to be superior on how video clip is going to help a person achieve your marketing and SEARCH ENGINE OPTIMIZATION goals. If you possess ever been into black-hat SEARCH ENGINE OPTIMIZATION, spam, and un-natural links, Search engines will never forgive you plus you will be penalized by google at any time. As mentioned earlier, SEO firms are usually the most certified in working with various verticals of online marketing, mainly owing to the nature of their own work. Monitoring: Often overlooked, but one associated with the most important areas associated with successful SEO, this section taking walks through how you can monitor your success and tie your own efforts back to real visitors and business, which gives a person the chance to future fine-tune and optimize your programs. SEO is really the shortened phrase for search motor optimization. I believe SEO within 2019 will largely be such as SEO in 2018, with the particular exception of some big” Search engines update that wipes out sufficient websites to make people think the algorithms have grown significantly smarter. SEARCH ENGINE OPTIMIZATION works by optimizing a cyberspace pages, conducting keyword research, plus earning inbound links. The business offers excellent SEO packages that will help rank the clients' internet site within top three pages associated with search engine pages. That can make SEO an ideal lead era tool, because when searchers stick to links back to your web site, you have the chance in order to convert them to leads, plus later make sales. Whenever asked to point out ideas that are unique towards the particular web, most people will arrive up with two main types: SEO and social media. How many links do a person need for good off-page SEARCH ENGINE OPTIMIZATION? If you are performing Blog9T a professional SEO audit for any actual business, you are going in order to have to think like the Google Search Quality Rater Along with a Google search engineer to supply real long-term value to the client. 44. Give your own social media profiles an SEARCH ENGINE OPTIMIZATION boost. 10% of our experts believe that will there's likely to be the lot of focus on cellular in 2019, as older SEOs realize optimizing for desktop will be pointless. White hat SEO is not really just about following guidelines, yet is about ensuring that the particular content google search indexes and consequently ranks may be the same content the user will see. Keep in mind that will links, content, and user expertise are all major SEO position factors. Could holistic approach will ultimately eliminate a lot of the particular issues created by some SEARCH ENGINE OPTIMIZATION practitioners over the years, I actually suspect that search engines' technicians will initially overestimate the accuracy of their AI, resulting within Penguin-level collateral damage. SEO (Search Motor Optimization) is the process associated with making a website more noticeable in search results, also called improving search rankings. Siteimprove SEO furthermore provides in-tool tips on��where to start as well as how to get the most out associated with your keyword research and supervising. We've already been operating in the SEO plus content marketing industry since last year and know how search motors work. Generally there are a great number associated with resources out there surrounding aggressive link analysis (and a great deal that have been authored simply by me! ) but whenever I actually speak with people that are usually working on SEO projects, really always one of those "yeah, I am aware I should do this more" tasks. Amy Kilvington, Marketing Executive at Custom Drapes, believes that SEOs are heading to have to optimize social media marketing more as Google indexes this and prioritizes it over their particular sites' pages. Social media is definitely the easiest and most efficient way to push the SEO-based content. However, generally there are some easy adjustments that will you can make to the particular search engine optimization (SEO) component of it, which will ideally provide you with fantastic results. A several of the popular keyword study tools are Wordtracker, SEOMOZ Key word Difficulty Tool, SEOBook Keyword Device and Google Keyword Tool. Thankfully, SEO allows webmasters to supply clues that the engines may use to understand content. Since less as 20% dentists within a city hire SEO expert s who really wants that shift within their Google ranking. The particular analytical part of the SEARCH ENGINE OPTIMIZATION is about tracking organic key phrase positions, website traffic and the engagement in Google Analytics, Internet marketer Tools and many other specific tools. Mobile SEARCH ENGINE OPTIMIZATION is nothing than a typical SEO, creating content and marking to be able to endure out online. SEO rankings are placing excess fat than ever upon what users have to state. The Search System will help you to evaluate your keyword rankings, CTRs, probable Google penalties and many additional useful data for technical SEARCH ENGINE OPTIMIZATION. Blog posts, guides, whitepapers, situation studies, videos, and social content all need to include the particular right keywords for social plus SEO. For even more detailed information on the make use of of keywords on your internet site visit SEOcious to will discover many other important factors included in having your web web page in the top 10 entries on the search engines. SEARCH ENGINE OPTIMIZATION, search engine optimization is most about search engines, search motor result page (SERP), search position, online visibility, and quality visitors. If your internet site has about 5-10 niche key phrases that are extremely targeted yet not very competitive, your SEARCH ENGINE OPTIMIZATION pricing is going to become quite less.

[theapplianceexpertsblog]

PPC For Appliance Repair Businesses – Increase Your Leads With Paid Search - Appliance Repair Lead Generation

  Pay Per Click Advertising is one of the best sources for appliance repair businesses that are looking for fast scalability and increase appliance service leads. With PPC marketing you can have your finger on the switch to turn on and off leads on-demand to increase phone calls into your appliance repair company.

In this training video we show you how to increase your appliance repair leads and how to maximize your Return On Investment using paid search, even if you or your previous account manager failed with Paid Pay Per Click Marketing in the past.

Watch The Webinar Repair Video Below:

    Overview Of What You Will Learn From This Webinar:

  Keys To Success With AdWords – You have to understand some key elements with Google Adwords if you want to succeed with Pay Per Click Adveristing.

Why quality score is important and how to maximize it – the quality score of your ads can lower the cost per click and as a result lower your cost per lead

How to structure your campaign and adgroups for success – Having multiple Ad Groups, segmenting your keywords, writing compelling text ads, use of site extensions to get an advantage and creating high converting landing pages are critical if you want to win with PPC Ads.

Why KPI’s (Key Performance Indicators) Are Your Best Friends – Don’t spend another  penny on paid search without putting the proper tracking in place so you can determine what’s working and more importantly what’s NOT working…

   You can review and download the slides from this training below:

  Pay Per Click Advertising For Appliance Repair Companies from The Appliance Experts

When it comes to PPC, there are a ton of naysayers and for many different reasons.

Are you an appliance service company owner who has tried Paid Search Ads and thinks it’s just way too expensive?

Do you feel like you are just flushing money down the toilet or you are just fed up with getting very little if any return on investment (ROI) from your Pay Per Click campaigns?

Before you throw in the towel, hear me out…

In this training session, Marlon will cover why paid search is one of the best sources of online marketing if you are looking to scale your repair business fast, as it can get you appliance repair leads almost immediately, how PPC campaigns if set up correctly can get you an ROI of up to 3 times or more. Whether you curious to learn how it all works or you want to manage your own PPC campaigns, then this webinar is for YOU!

  A High Quality Score Is The KEY To Paying Less On Your Bids

  One of the most common misconceptions with Pay Per Click Marketing is that all you have to do is create ads and that will get consumers that need appliance repair to visit your website.

If only that were true!

The reality is that you need to create appliance repair ads, but you also have to make sure that they are relevant to your appliance repair keywords and the landing page that the consumers will see after clicking on your Ads. This will give you a higher quality score and as a result your cost per click will be lower.  Let Marlon show you how a little upfront work can result in PPC marketing success.

  If You Want To Maximize Your Return On Investment With PPC, You Have To Follow The Money

  Pay Per Click Marketing should not be a guessing game!

With the right KPI’s and tracking tools you can develop effective strategies that will give you the most bang on your advertising dollar. You need to know how many clicks does it take for you to get a phone call and how many of those calls are turning into customers!

  Paid Search Advertising Is Not Something You Can Set And Forget…

  Setting up a successful Paid search campaign is just the beginning, once everything is up and running, you now have to maintain the campaign if you want to see success. In this webinar we will provide you with some strategies that will help you trim the fat from your PPC campaigns so you can start to see more profits.

  Learn how to accelerate your lead flow with PPC or pay per click advertising for appliance repair companies. Today we’re going to talk about how you can get more leads for your appliance repair business using pay per click advertising. Now this is part of our 2018 appliance repair online marketing strategy, where we’re covering several online marketing strategies that appliance repair companies can use to maximize the amount of leads that come in to them on a daily basis.

This is what we recommend if you want to have an extensive online marketing presence for your appliance repair business, where you don’t have any slow days:

Using Google, Bing, and Yahoo to get leads.

PPC or the pay per click advertising, of which the most popular one is Google AdWords, but you can also do some with the Bing Ads and Yahoo Ads as well.

Social Media Marketing to stay on top of the minds of your consumers and to ask for referrals.

Directory listing advertising like Yelp, Yellow Pages, Angie’s List.

Email marketing.

Lead generation providers – where you pay for leads and not necessarily just brand advertising.

Video Marketing using sites like Facebook and YouTube are the ones primarily where you’d want to post online videos to help get you new customers.

Gift cards, newsletters, and a reward program to incentivize consumers to refer your appliance repair company to their friends and family.

There’re several online webinars that we’ve already posted on our blog and YouTube channel. So, depending on when you’re reading this, there may be multiple topics already completed that you can watch on demand such as:

Online Marketing For Appliance Repair Companies

Search Engine Optimization

Using Google Maps To Get Leads

If you are serious about learning how to get more appliance repair leads, then taking time to read this entire article and watching the webinar replay could be critical for business.

What we’re going to cover today:

Why PPC is key to unlimited scalability in terms of leads for your appliance service business.

How to set up and structure your pay per click marketing campaign for minimum costs per lead and maximum return on investment.

KPI’s or key profit indicators.

Importance of having Tracking in place.

How to set up high converting landing pages.

We’re going to show you some PPC strategies that we use on a daily basis to get our existing clients 20, 30 or 50 leads per day. So nothing we discuss will be theory, but instead strategies that are working right now to generate appliance repair leads.

  So why PPC should be part of your Internet marketing…

  You want leads quickly, you don’t want to wait for days, weeks or months to get your phone ringing with appliance service requests, which is what happens when you’re doing things like SEO.

In some cases, Search Engine Optimization can take 8-12 months to start seeing anything consistent as far as leads are concerned, but with Pay Per Click Marketing, you can pretty much set up an Ad and have leads the same day, that’s one of the main benefits or using PPC.

Your AD can show up as often as possible when consumers are looking for appliance repair. If you want to have a 24-hour campaign to capture as much leads as possible, you could potentially do that.

But if you are like most appliance repair companies that only operate on a 9am – 5pm schedule, you can set up your campaigns to only run during those hours. But if you want to also set up an after hour schedule and charge a little bit extra for emergency service, if that’s something you offer, you can do that with PPC advertising as well.

  Get your ads to show for none geographically related search terms.

  What I mean by that, is a keyword without the city attached to it.

So, assuming you’re in San Diego, one of the most common search terms is going to be appliance repair San Diego.

But not all consumers are going to type the city name along with the keywords.

Consumers are getting lazier, and they want to do the least amount of work as possible. So instead of typing the city name, now they’re just doing appliance repair.

Or if it’s a refrigerator problem, they may just do fridge repair.

In either scenario, you want your ads to show up for both variations of the search term, PPC marketing allows you to show up for either version of a particular keyword.

  Want unlimited scalability?

  If you wanted to take over your local market, and you can afford to spend a large budget on advertising with PPC, you could pump a lot of money into your campaigns.

However, with something like SEO, even if you had $10,000 a month to put into a campaign, there’s only so much an SEO company can do for you.

And the reason is it’s not all up to the SEO company, right?

There are certain factors that are out of their hands, and what I’m referring to here is Google.

An SEO company can’t control what Google will do.

They know a few things that Google likes, but they don’t know everything that Google likes. So, they can only move at a certain pace and if they do things too fast, then there is a risk that your appliance repair website will get penalized and will not rank in the search engines.

With Pay Per Click advertising if you want to scale fast and spend $10,000 today, you could and there would be no penalties from Google AdWords.

  Next, let’s talk about why appliance repair PPC campaigns fail.

  Now, this is really important because most appliance repair company owners that try paid search advertising, end up thinking it’s a waste of time or they lost so much money doing it.

Learning to run a successful Pay Per Click campaign, requires its own set of unique skills, just like with appliance repair. That is its own skillset.

While a handyman may be used to fixing things around the home, he may not be best person to fix an appliance.

Most online marketing companies that offer Pay Per Click management services don’t offer Search Engine Optimization because they are two different services that require different expertise.

  The #1 reason though is that most appliance repair companies failed to understand the way the AdWords auction process works and the complexity of the industry.

  Google AdWords promotes paid search as an easy thing to do and they even offer free account managers. But if you have ever tried PPC advertising in the past and you couldn’t get it to work for your appliance business, then you know it’s far from easy.

  This is what it looks like when most appliance repair business owners set up an AdWords Campaign.

  They put up an ad with 10 to 20 keywords and they let the campaign run.

They set up one ad group for all the different appliance repair services they offer such as:

Refrigerator repair

Dryer repair, etc.

All their keywords go into one ad group when it should be separated at a minimum by the different service types.

Refrigerator repair should have its own ad group

Stove repair should have its own ad group and so on and so forth.

  They don’t use specific text ads and landing pages for each ad groups or keywords.

  What I mean by that is most appliance repair companies create one generic ad.

We provide appliance repair in your local service area. We’ve been in business xyz years

If you’re targeting refrigerator repair leads, that ad should be something about refrigerator repair and NOT just appliance repair.

If a consumer is searching for something like my refrigerator is not cooling, that exact phrase should be in your Ad or other variations of it like:

Is your refrigerator broken?

Is your fridge not cooling?

Those things will get consumers to click on your ad because it’s specific to what you’re looking for.

  If you are sending consumers to the home page of your appliance repair website after they click on your AD, you are losing serious money!

  Instead of the home page of your site, you should be sending consumers to a specific page on your site that is related to what they are search for. This is what is known as a landing page of your website.

If the consumer has a refrigerator problem, you want them to go to the refrigerator repair page on your website.

If you are doing any form of paid search advertising and your website doesn’t have a page for all the different appliance repair services you offer, then you’ll want to get that place A.S.A.P, because until you do, you will continue to lose money with PPC marketing.

  Speaking of landing pages let’s talk about how to make those better converting.

  Make sure to have a strong call to action or offer on the landing page.

Now this applies to both the ad and the landing page.

If you are not familiar with the term “Call To Action” what I mean by a call to action is that you want to tell consumers what you want them to do and with the case of appliance repair, the #1 action you want them to take is Call Now!

Another example of a call to action is to visit your website.

But I’m a big believer in getting them on the phone!

Because sometimes consumers that go from the ad to the website, they get distracted somewhere in between that and never end up calling. And in the case with PPC advertising you just paid for the consumer to click on your ad even though they didn’t end up calling your appliance service business.

  So now let’s talk about how to structure and set up your pay per click marketing campaign for minimum costs per lead and maximum return on investment.

  The first thing I want to recommend that you have in place is conversion tracking.

Now this is very important because this is going to tell you if PPC advertising is working for you or NOT, you really should have conversion tracking on any form of advertising you’re doing, whether it’s online or offline, but we’ll just stick to the subject of PPC from now.

PPC conversion tracking is going to tell you things like:

How many clicks is it taking you to get a phone call? Why is that important? Because that’s going to start to tell you how much it’s costing you to acquire a lead.

A lead for an appliance repair company is a person that actually calls with a need for major appliance repair, right?

So, you want to be able to track things like that, to see the effectiveness of your campaign.

    Ok, we covered a lot of ground, so let’s do a quick recap:

Your campaign must be broken into multiple smaller ad groups that target the different types of appliance repair services that you offer.

Create multiple different ads where the text on your Ad matches what the consumer typed into the search engine.

Write compelling text ad that resonates with what the consumer typed in and that will entice them to click on your ad versus the competition.

Create specific pages or landing pages on your website for all the different services you are advertising for.

Make your landing page high converting by including a call to action, such as Call Now!

  Leverage FREE ad extensions to make your ad stand out on the page.

  Ad Extensions make your Ad bigger but at no additional cost. Unlike traditional advertising like with a magazine or newspaper who charge you the bigger size ad you want. 

If you have ever advertised with your local newspaper, then you know they offer different size ads, there is the full-page ad,1/2-page ad, classified ad etc.,

If you do your Pay Per Click AD extensions correctly, it will be like a half page ad versus a regular ad without the extension, which is more like a classified ad.

It doesn’t cost anything extra for you to have ad extensions, so you definitely want to use it to your advantage and you will be rewarded with more clicks, which is ultimately going to lead to more phone calls.

Definitely consider testing Ad Extensions.

    Send visitors to a solid well thought out page on your website that’s built to convert

  Whatever page on your appliance service site that a consumer’s going to get to, once they click on the ad, you want that page to speak to them and tell them exactly why they should hire your appliance repair company over your competition.

You want to do ongoing AD split testing, so you can tweak and fine tune your Ad performance over time. PPC advertising is not one of those, set it and forget it advertising mediums. It’s something that you must optimize on a daily or at a minimum on a weekly basis.

Once you find an ad that works, you should try and test to see if you can find an even better ad to improve the performance of your campaign.

A better ad that converts better, will improve the quality score of your ad, which as a result, brings down the costs of your clicks.

As an appliance repair business owner, you’re always trying to see if you can lower costs and maximize your return on investment. Split tests is one way you can do that.

  Don’t even think about spending another penny until you have conversion tracking in place.

  Now let’s talk about some conversion tracking. Essentially, you should have a dynamic phone number that swaps from PPC, organic or direct traffic. What that will do for you, is tell you exactly where your appliance service leads are coming from.

Are your leads coming from Google AdWords?

Did they come from your SEO efforts?

Or was it a referral from an existing customer that already knew what your website address was?

It’s important to not just know that you received 300 leads this month, but you also want to know what source of advertising those leads came from.

You need to know so you can better optimize how you spend your money.

Maybe you’ll find out that one source of leads is not working as well, so you can maybe minimize the budget there.

You don’t necessarily have to turn it off because you may still be getting leads from it. But if you realize that PPC is working a lot better for you than Yellow Page Ads, then this information will tell you to spend more money with PPC marketing.

Dynamic phone numbers help separate the different sources of leads and it also helps you track phone calls back to the keyword and the campaign that provided the lead.

This is important, because you may end up with hundreds if not thousands of keywords in paid search campaign and it’s important to know which keyword is working the best.

This will allow you to focus more on the ones that work and for the ones that are not working you can consider eliminating from your campaign.

And then your campaign will just be left with actual keywords that generate leads for you on a regular basis.

Deleting non-performing keywords will improve the overall quality score of your campaign, which will result in lower costs per click.

    Then there’s web form tracking.

  If you have a contact form on your website for consumers to fill out, which you should, because not all consumers are going to be able to call you, especially during normal business hours, some consumers can’t be on the phone while they’re at work.

Having a web form on your website, is a great way to capture, some additional appliance repair leads for those people that can’t necessarily speak on the phone during normal business hours.

  Now let’s talk about some important key performance indicators or K.P.I’s, when it comes to PPC.

  Total Ad spend – how much you spend in each month

Average cost per click

How many clicks does it take you to get a phone call?

Average cost per lead – you need to know this for calls as well as web forms.

If you’re running an efficient campaign, what you can expect to see with Pay Per Click advertising is somewhere in this range of $5 – $40 per lead.

You want to be able to track your return on investment.

Is this PPC thing really working for us?

This can vary from city to city, country to country. So, you want to be able to track this data, so you can know what’s really working for you.

Keyword MATCH types matter.

  There are different keyword match types:

Exact Match

Phrase Match

Broad Match

Broad Match Modifier

The first one we’re going to take a look at here, is the broad match.

Think about these as the most expensive keywords for you. The reason is these are the ones that are going to bring in unrelated searches.

The keyword Appliance Repair as a Broad match means Google could pretty much send you any type of consumer, as long as it has to do with repair. So, if someone was looking for a car repair, lawnmower repair, etc., your broad match keyword and Ad could show up for these types of searches. So, you want to monitor those very closely.

That’s the downside of the broad match, but also broad match is going to bring you good keyword searches as well.

To help minimize what your Ads will show for, you should monitor your negative keywords, which we’re going to talk about a little bit later.

Next is the Phrase Match Type, and this match type has quotes around the keyword. You could still get some negative searches from it, but not as much when compared to the Broad Match type. Phrase match means that the words must be contained in the keyword and in the exact order.

Modified Broad Match

Now this is similar to the phrase match type, but you can have words before it or after it. What I mean by that, is the search term must have the word appliance repair, but it can also include other words before or after the words “appliance repair”. For example, same day appliance repair or appliance repair near me.

  Negative Keywords Can Make Or Break Your Campaigns

  Here are some negative keywords that you want to look out for.

    And a matter of fact, if you don’t have these in your campaign, you should add them right after you finish reading this article.

Some of the common negative searches that we see show up have to do with jobs. You don’t want to get people clicking on your ads looking for an appliance repair job, right? 

If a consumer is looking to get their blender fixed and you don’t service them, you don’t want your ad to show up for searches like these because all these bad searches cost money.

Pay attention to your negative keywords, I recommend you check them daily, but at least on a weekly basis at a minimum.

Write compelling appliance repair ads that resonate with what consumers typed in to the search engines to entice them to click on your ad versus your competition.

When it comes to writing compelling text ads, less is more!

You want to be concise, tell them exactly what you want them to do. If you give consumers too much information, you will only confuse them.

If you have a special offer, like $25 off service, you want to reference that in the ad. Including these things will help consumers to choose your appliance service company over your competition.

Here’s an example of a company that’s using the ad extensions.

    Look how big that first ad is compared to the other 3.

If we could match these up, the first ad is almost the size of all three ads combined.

Ad extensions makes the ad jump off the page.

  Want To Get Your PPC Ads To Show Up In The Map Section Of The Search Results?

  Ads in the Google Maps section is something relatively new over the last few months. If you want your pay per click ads to show up here, you will need to enable the location ad extension.

  Send consumers to a well thought out page on your website that’s built to convert

  Consumers that come across your appliance repair ads, typically have 2 options, either to call your appliance repair company from the ad or to click on the ad and visit your website.  For the ones that click on your ad to find out more about what you have to offer, you will have to convince them with the information on that page, to call your appliance service company over the competition.

Here’s an example, of a website that has a lot of conversion elements.

  The first one is the phone number. Notice how big and bold that phone number is in the upper right-hand corner. Now there’s actually studies that show that when a consumer visits a website, where their eyes go first is that upper right-hand corner. This is why you want the phone number to be there.

When a consumer visits an appliance repair website, you don’t want them spending a lot of time reading, instead you want them to pick up the phone and call!

Appliance Repair is an emergency type industry…

If a consumer’s fridge is broken and their food is spoiling, they just want an appliance repair technician to come out right now. So, while consumers may do some research before choosing an appliance repair company, it’s very minimal compared to other industries. Most consumers just want to see a few good reviews and that’s enough for them to make a decision.

Other conversion elements from this example website:

$25 off – offering a discount to get the consumer to call.

548 customer reviews – if you don’t have reviews on your site, you need to get them on there.

Answer questions that the typical consumer has in their mind – honest experts service, no hassle upfront price and 100% satisfaction guarantee.

Common questions in a consumers mind when choosing an appliance repair company:

Am I going to get ripped off?

That’s the main question a consumer has, when they’re calling any type of service company.

Does the appliance service technician have experience?

They want someone with experience that’s going to fix the problem right then and there, and not someone that just got out of appliance repair school.

Is my appliance worth fixing?

They don’t want to dump a lot of money into an appliance that’s not worth it and if they do decide to get it fixed, they want to know the price upfront, so they can determine whether to get it repaired or just replace it.

What if there is an issue with the repair?

100% satisfaction guaranteed is telling them that, if there is a problem, the company is going to stand behind their service and do whatever it takes to make things right.

We’ve covered a lot of information about key elements when it comes to running a successful PPC advertising. So, I just want to summarize everything for you now.

I highly recommend conversion tracking – It’s a must, without it, you could be losing a lot of money with PPC advertising.

Small Ad groups – your campaign must be broken into smaller ad groups that target the different services that you provide.

High converting Ads – Your text ads must match what the consumer typed in the search engines. Now this isn’t going to be always the case if you have an ad group with multiple keywords in there. Another option you can do, and this is somewhat advanced, but I’m going to put it out there, is to have one ad group per keyword. And at that point, everything matches up at least 90 to 95 percent of the time.

Understanding of keyword match types– The broad match type is the one you must be very careful with. I usually recommend for someone just starting out with PPC advertising to starting out with exact match and phrase match and then work your way into the broad match modifier, if you’re not getting any leads after a few weeks then consider testing broad match. But once you start running broad match, you want to check the negative keywords.

Don’t forget about negative keywords – I highly recommend that if you’re not checking those on a regular basis, that you start doing so on a daily or weekly basis.

Write compelling text ads – that resonates with what the consumer types in and entices them to click on your ad versus the competition. Remember they’re seeing multiple ads, and what you use as your headline, is the main thing that is going to grab their attention.Then you have the description which helps to get more conversions.

Consider using ad extensions– to make your ads stand out more in the page. There’re multiple extensions that you can use, to make your ad look bigger, and you’ll get a lot more clicks with a bigger ad.

Use Landing Pages with high converting elements -Having the phone number, big and bold in the upper right-hand corner. Display your customer reviews, accredited by the better business bureau, if you are and lastly offer a discount.

Now, one of the things that maybe going on in your mind is, PPC advertising seems complicated. 

I don’t think I have time for it.

Afterall, you’re running an appliance service business and taking care of all the day to day activities that come along with that. 

The truth is, you’re going to make your most money fixing appliances, not trying to do the advertising yourself. However, if you’re a small one-man operation, you are already wearing multiple hats.

You’re the accountant, the marketing guy, the technician, and that’s okay. But as soon as you get to the level where you can hire a company to do the advertising for you, then you should to allow you more time to focus on the task that brings in the most money for your company which is fixing appliances.

  Now some of you reading this may have a larger operation and you don’t want to do the online marketing tasks yourself and instead you are considering outsourcing some of it or maybe you want to hire an in-house person to start doing some of this for you.

Then your next question is how do I choose a good company to manage my PPC campaigns?

Here are a few questions that you’d want to ask them.

How much of the budgets that they’re telling you need to spend each month will go towards spending money on advertising versus their management fee. How most PPC management companies work is they’ll tell you how much you need to spend. For example, $5,000 per month and then they take a percentage of that so the full $5000 doesn’t go towards paying for ads. Others will add a percentage on top of the ad spend. Usually that’s somewhere between, I’d say 10 to 20 percent of what you spend. So, you’re looking at about $500 to $1000 per month in management fees. if you hire a management company, you need to calculate their management fee into what is costing you per lead to see if it makes sense. A lot of people made this mistake and they just use what they spend with Google AdWords as the only expense, but the management fees, is an additional expense, that must also be factored into your true cost per lead. Those extra management fees can be the determining factor of whether or not you have a successful campaign.

What type of tracking will they put in place? You want to be able to track a phone call versus someone that just entered their information into the web form. If you don’t have web or call tracking that connects to AdWords, you’ll be at a major disadvantage with your competition. And you want to be able to, with the tracking to differentiate the different sources of your leads. Did the lead come from PPC or was it organic traffic? Tracking allows you to track your key performance indicators?

Will they be setting up landing pages for you for each ad group? – Ideally you want to have separate landing pages instead of just to the homepage on the website. If they typed in dishwasher, you want to take them to a page on your website that is all about dishwasher repair. If they type in stove repair it needs to go to a page on your website, all about stove repair.

How will the pages be optimized for conversion? They should be able to tell you what type of conversion elements are going to be on those landing pages. They should be able to show you examples as well.

Are they going to split test the ads for each ad group? And then how often will they conduct split test.

Will they leverage ad extensions for you to make the texts that stand out in search results? And will they be tracking that to see whether the ad extensions work for your particular market?

What are the targets in terms of cost per lead and return on investment? They should have a goal for you.

  So, if you make it this far in the article, I want to reward you with some bonuses:

Appliance repair online market checklists.

Most commonly searched appliance repair keywords.

Online dominance infographic.

There is one other extremely valuable bonus I want to offer you, that is, I want to give you a Free 2018 Online Marketing Review. This is where we’re going to look at your online visibility which includes:

Keywords for your service area.

Ranking of your website.

Online directory placement.

Online reviews and online reputation

  Get A Free Online Marketing Review Session

If you would like to have our team take a look at your current online marketing Strategy and let you know where may be room for improvement and discuss the possibility of working together to make 2018 your best year ever in the appliance service industry and finally get your lead generation right. Then schedule your FREE online marketing evaluation now.

Click here to schedule your strategy session now

      Resources Mentioned In The Webinar:

BOOK: How To Get A Flood Of Leads Customers And Profits For Your Appliance Repair Business

Google Keyword Tool

Google AdWords

Bing Ads

Connect With Us:

https://www.facebook.com/appliancerepairmarketingtips

https://www.youtube.com/channel/UCYtRqHS2HB9_JCOk_CURBiA

    Listen to the podcast version of the webinar below:

The post PPC For Appliance Repair Businesses – Increase Your Leads With Paid Search appeared first on Appliance Repair Lead Generation.

[coffeemakernamedhank]

possible blues?

i dunno what it is, but man, things on my to-watch list are just.. not thrilling me? usually, putting something on while doing mindless knitting is very much my lazy-ass jam. and, i mean, i got a towel on needles and a few hats planned, so it’s not like i’m hankering for some specific comfort project - towels and hats are honestly some of my favorite knitting. so it’s gotta be the anime. has to. i have another theory, but hey, time to talk about shitty cartoons i’ve watched recently.

right so, MAL tells me that this week i completed three single-cour shows from my to-watch list. which seems like a lot, and it is and i’m a pathetic weeb, but also each cour is under 5 hours, and it’s not like i’m actually able to sit still or have my attention on a single thing for five hours straight, so i don’t feel too bad about it. at least i’m not playing Blizzard games anymore, eeeyyyy. i could have been watching SGDQ but as we all know, i’m the fakest gamer girl and video game shit requires peer pressure or the burning desire to impress others. so instead, i tried to wallow in what satisfies me most: anime binge-watching.

after sampling one episode a while ago, and REALLY enjoying it, i decided to finish Gangsta. and i’m not gonna lie, i liked it a lot. i like seeing sign languages portrayed accurately, and i have this weird attachment to deaf characters in general, so that would have probably been enough for me. but then i also just.. can’t think of a character in this show that i didn’t either like, or find interesting in the scope of the universe. like, this is a SOLID show, there’s neat action sequences, there’s Some Kind of Stuff Happening, and if you’re in it for the Plot (boobs) then you’re gonna be happy too. the only downside is that it just ends, in the middle of the story, and now i have to go read the manga at some point. but if that isn’t a problem for you, and you want some.. strange sci-fi badassery in a weird mafia dystopia? go for it~

after the fun-then-disappointment that was Gangsta, i wanted something easy and stupid. naturally, this meant it was time for Kobayashi-san Chi no Maid Dragon. which is precisely what it was: easy and stupid. plenty of people have screamed about TEH LESBIANSSSS and also THE WEIRD SHOTA THING in it, so like. if you were gonna watch it, you’re probably still going to - i know i did. i don’t regret watching it, really, but also i’d kind of like my five hours back. there was never enough emotional depth to make the serious parts have any real punch, so they just ended up feeling out of place. and seriously, the character i thought was cutest from promo images and trailers turned out to be doing the way creepy and uncomfortable shota thing. just disappointing. lotsa boobs, if you like boobs, i guess. 

in maybe the worst decision of the week, i next started Nazo no Kanojo X. i vaguely remembered something about the girlfriend’s saliva, and figured it would probably be some sci-fi ecchi thing. i wasn’t wrong. another waste of five hours, really. i honestly thought i would be fine with this, because woo bodily fluids, but haha wow, i sighed and struggled through most of it. boring predictable ecchi crap with some shoujo tropes thrown in for good measure. i mean, if you’re looking for lewd stuff with some assorted weirdness and SUDDEN FEELINGS BECAUSE SALIVA, well. have fun with that. has an art style that makes me feel like it’s the 90′s again. i’m sure these are all like.. reasons people watched it. probably. 

so, yeah, three disappointing shows, for various reasons. now, outside of Gangsta, i know i probably wouldn’t have really gotten into any of it anyway. i really need to stop taking anime recs from dudes i don’t know on YouTube. but still, usually i can eyeroll my way through ecchi shit or whatever, and enjoy the bits of a show that do appeal to me. especially a show about lesbian dragon crap! come on! what the hell, exactly?

maybe it’s a summer thing, because it sure still feels like summer is dragging on forever. on the other hand, the only running show i’m up-to-date with is Boruto. and shit, nothing makes me smile more than this fucking show. it has NO BUSINESS BEING THIS FUN. fuck. 

therefore, my real theory as to why anime binge-watching was disappointing this week: it’s probably time for a Shippuden rewatch. nothing soothes the soul like ninja bullshit. like, even picking out a few of my favorite episodes to watch again has already been super fun and rewarding, so i’m probably doomed. i still want to get through more of the single-cour shows on my list, because the list is so so fucking long, and there are plenty of longer-running shows i’m holding off on besides. maybe mixing in some nardos will perk me up? or maybe i’ll just fall even further into the nardo hole again. 

anyway, if i don’t have more weeb shit to bitch about next week, that’s why dattebane. ♥