thedigitalcrates

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HYBE AMERICA ANNOUNCES DISTRIBUTION PARTNERSHIP WITH JERMAINE DUPRI’S ICONIC SO SO DEF RECORDINGS

HYBE America is proud to announce a new distribution partnership with So So Def Recordings, the legendary label founded by Grammy®-winning producer, Songwriters Hall of Famer, and cultural architect Jermaine Dupri. The partnership marks a deeply personal full-circle moment for Scooter Braun, CEO of HYBE America, who began his career under Dupri’s mentorship at So So Def. “Everything I learned…

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BLOODHOUNDQ50 DROPS NEW PROJECT "LONG LIVE MY BRUDDA HE PROLLY KILT YO BRUDDA"

Locking into a hotstreak, Chicago’s BloodhoundQ50 unveils his new project Long Live My Brudda He Prolly Kilt Yo Brudda via Grade A/Signal/Columbia Records. Responding to overwhelming demand from fans, it notably marks BloodhoundQ50’s first project release. Grappling with the trauma of losing his closest companion, Q50 begrudgingly pushed himself to keep going with the release of his debut…

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Mr. KeepItHood Drops New Video Single "SOUTH CENTRAL"

South Central Los Angeles native Mr.KeepItHood, also known as “The Blackest Ese,” continues to make waves in the hip-hop scene with his latest release, the official music video for “South Central.” KeepItHood is best known for his close connection with one of California’s brightest young stars Peysoh who just appeared on Kendrick Lamar’s GNX, but is continuing to cultivate his fanbase with his…

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IVORY SCOTT DROPS DEBUT ALBUM "MUD"

From writing chart-topping hits for icons like Beyoncé, Madonna, Ed Sheeran, Trippie Redd, and Fireboy DML, Ivory Scott is stepping into the spotlight with his debut album, MUD, out today via MNRK Music Group. MUD is an emotional yet empowering journey that showcases Scott’s raw storytelling. Through honest lyrics and infectious melodies, he invites listeners into his world shaped by resilience,…

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Antonio Brown and Sean Kingston Drop “Elon Musk” Video Single

Former NFL star turned hip-hop artist Antonio Brown aka AB teams up with multi-platinum singer Sean Kingston for their latest single, “Elon Musk.” Accompanied by a high-energy music video now live on YouTube, the release is already generating major buzz. This drop follows AB’s recent viral hit, “Click It” ft. 41, which has already surpassed 3.3 million views on YouTube in just three weeks. With…

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Mozzy and Lil Poppa Drop "NIGHTMARES" Video Single

Mozzy‘s music radiates the mental strength required to navigate street life and emerge with your soul intact. Mozzy shares “NIGHTMARES,” a new collaboration with Jacksonville rapper Lil Poppa, and its accompanying music video. “NIGHTMARES” will appear on INTRUSIVE THOUGHTS, Mozzy’s next album, coming soon via EMPIRE. Lifted by mournful piano and ethereal vocal samples, “NIGHTMARES” chronicles the…

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YODOGG AND CARDO DROP “MADNESS” VIDEO SINGLE

Emerging hip-hop artist YoDogg is making waves with his explosive new single, “MADNESS,” in collaboration with acclaimed producer Cardo. This track is the first release from their upcoming joint project, set to drop soon via Madhouse Records/Epic Records. “MADNESS” is an electrifying anthem, hard-hitting, high-energy, and impossible to ignore. With a driving beat, infectious hook, and unrelenting…

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BABYFXCE E DROPS "M BLOCK" MIXTAPE

Babyfxce E has become a buzzing name in hip-hop with his piercing raps over sparse, trunk-rattling beats that have become synonymous with Flint, Michigan. Since his 2022 breakout single “Six Flags”, E has signed with Atlantic Records and released several projects, most recently Real Striker Music and M Block – two efforts that showcase both his dexterity and versatility, packaged in vivid…

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Boldy James and Antt Beatz Drops Collaboration Album "Hommage"

Boldy James lives and breathes rap music, feeding the streets with quality albums at an astonishing pace. Today, the acclaimed Detroit wordsmith connects with accomplished producer Antt Beatz to release Hommage, their new collaborative project, and Boldy’s fifth new album of 2025. Hommage is available on all platforms via EMPIRE. A fixture in Detroit’s underground for nearly two decades, Boldy…

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Tre Loaded Drops New Single "Steppin"

Steeped in Memphis sounds since birth, Tre Loaded is a natural spitter. The 21-year-old rapper puts on his steel-toed boots and gets to “Steppin‘” with his new single. Attacking the stomp-worthy percussion–a steady cadence, occasionally interrupted by drumline fills–with cold precision, giving expert advice on when to spend and when to save: “Ay, you gotta pay what you weigh/Back in the day, I…

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LIL DURK DROPS NEW ALBUM "DEEP THOUGHTS"

Lil Durk is not only one of the forefathers of Chicago’s drill movement that influenced a generation of rappers across the world, he’s also one of rap’s current superstars and philanthropists. 2020 saw Durk release two gold-certified albums – Just Cause Y’all Waited 2 and The Voice – which both peaked at #2 on the Billboard 200 chart and produced 12 Billboard Hot 100 entries. Now the Grammy…

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Johnny 2 Phones and Hunna G Drop the Official New York Yankees Anthem "Yankee Baby"

Johnny 2 Phones is an innovative artist and viral sensation known for consistently pushing boundaries with his music and content. As the creator of both the Pick Up The Headphones If You Can Rap and Pick Up The Headphones If You Can Dance series, Johnny has transformed how underground talent is showcased, giving emerging artists a platform to shine. With over 250 million views collectively, his…

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SCOREY RETURNS WITH NEW ALBUM “IF YOU FEEL LOST”

After nearly three years of anticipation, rising Syracuse rapper Scorey returns with his long-awaited new album If You Feel Lost, listen HERE. Scorey launched the campaign with an On The Radar performance, WATCH HERE. If You Feel Lost continues with Scorey’s signature style of emotional vulnerability combined with real-life struggles. The 15-track project features collaborations with Sleepy…

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B.U.G ANTMAN DROPS SURREAL DEBUT EP "Y’ALL UGLY"

Atlanta rapper B.U.G Antman unveils his new EP Y’all Ugly, a psychedelic and groove-steeped trip through the aspirations, anxieties, and indulgences of a budding rap surrealist. The immersive project is Antman’s most hypnotic and colorful yet. The tracks zoom through sticky soundscapes, surprising samples, strange interludes, neon highs, and shadowy lows. Our hero is effortless with both melody…

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Boldy James Drops "Street Cred" Video Single with Antt Beatz

Boldy James creates rap music like he breathes air, turning out projects with an astonishing frequency without ever sacrificing the refined quality his fans have come to expect. Keeping his incredible run going, the insanely prolific veteran announces Hommage, his next album, created in collaboration with Antt Beatz. The upcoming album is steeped in the styles of his hometown of Detroit, with…

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Plaqueboymax Drops Debut EP "5$TAR SESSIONS: LONDON"

Following Wednesday’s prolific In The Booth stream with pop culture titan Will Smith, Plaqueboymax has just shared his debut EP 5$TAR SESSIONS: LONDON out now.  5$TAR SESSIONS: LONDON is a groundbreaking EP that pushes the boundaries of music and livestreaming, recorded entirely during his trip to the UK. The project features five dynamic tracks, bringing together major UK acts…

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SALT-N-PEPA CELEBRATE 35TH ANNIVERSARY OF ICONIC "BLACKS’ MAGIC" ALBUM

In honor of Women’s History Month, Grammy Award-winning hip-hop group Salt-N-Pepa proudly celebrates the 35th anniversary of their iconic album Blacks’ Magic. This record cemented their status as hip-hop pioneers and empowered generations with timeless messages of strength, independence, and self-expression. Originally released in 1990, Blacks’ Magic delivered five powerful singles…