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Today, Facebook revealed 'Facebook Home' for Android to add Facebook features into the Android Experience. Will consumers be running to the shelves or staying away? Are consumers weary of giving Facebook access to more of their information?

A few of the features are really neat, starting with their multi-platform messenger Chat Heads (yes, that's the name). Chat Heads lets you have conversations with friends through SMS or Facebook Messenger, aggregated directly into your chat stream.

What do you think? Tell us here or reach out below:

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This can't certainly end poorly can it?

The NFL has ordered all teams to have cameras in their locker rooms next season, with video shown only on stadium scoreboards.

Commissioner Roger Goodell long has sought ways of "enhancing the fan experience in our stadiums," and this is the latest attempt to do so. The videos will be available on team apps as well.

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“The unbelievable art, photos and GIFs that the Tumblr community create and share every day, truly inspires me. Tumblr is one of my absolute favorites! Love how each person has their own world! So, I am super excited to announce that I will be partnering with Tumblr for my “Set The World On Fire” tour. With each stop along the tour, I will invite one incredible artist from the Tumblr community to document the show. That artist will bring the show and their talents to life in the way only a Tumblr user knows how. To enter, submit an original post here and check which tour stop you’d like to document. Show me how you shine! Can’t wait to meet you all on this tour. Much love, Alicia”

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Dominant social manifestations. McRae argues that the cultural, behavioural and organisational changes that will be the dominant manifestations of social business are only just now starting to appear.

How should CIOs engineer the new social enterprise | Inside Analysis (via wja)

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Men you’re nothing but bits of eye candy. Now finally men can feel judged by shaving brands. 

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“We’re finding that customers don’t really care from where we pull the goods, as long as we fill the order accurately and the delivery is timely,” said Karen Hoguet, Macy’s CFO, in February on her firm’s fourth-quarter conference call. “We’ve built algorithms to help us determine from where to pull the inventory, and we are learning more each day about how we need to refine these formulas.”

She added, “We expect these fulfillment locations will be key to offering faster and even same-day delivery, and also will enable the customer to buy online and pick up in-store.”

Nikki Baird, managing partner, RSR Research, agreed. “For fashion, with its color/size complexities, this is a must do. And with Amazon, eBay, and even Google pushing hard to close the gap between online ship and in-store ‘instant gratification,’ retailers are going to need their stores to respond to that competitive threat—a retailer in 48 states already has a ‘local’ distribution network, if they can leverage stores.”

What do you think the challenges will be? Is this the only way for brick-and-mortar stores to challenge online retailers like Amazon?

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A study by Forrester Research confirms it: consumers want content they've selected to receive rather than content they haven't. Intuitively, we know this being consumers ourselves. Nobody particular likes advertising (in fact, many people detest it) but they understand it's part of every day life. Facebook's Sponsored Stories are meant to address this by providing more relevant content based on friend recommendations.

But we argue- are recommendations from friends really "self-selected content?' While it is more personal, branded sponsored stories that are based on friend recommendations don't necessarily address what we as individual consumers need at the time and, by extension, the information we want to receive. Those individual consumer preferences are an instant snapshot of our marketing needs; as consumers, we likely wouldn't mind being delivered information that caters to those preferences. While friends can provide me with cool things I should look at, my individual preferences are still left wanting.

Do you think that friend recommendations give you the complete story as a consumer? Or do you wish messaging was still more relevant?

It's also interesting to note that Europeans trust push less than Americans. Why do you think that is?

Tell us here or reach out below:

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Mercedes made 4% of it’s annual sales for Smart Cars just in 8 hours. WOW!

How? They aced the three rules for selling over social media:

Create a special limited edition item that is not available for sale elsewhere.

Schedule the special edition around a popular calendar event.

Reduce the risk for the consumer.

The promo was only available on Twitter, on Chinese New Year and with a small 1.5% downpayment.

What do you think of the campaign? Tell us here or reach out below:

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There's a new tool, Posmetrics, being released today that helps brick-and-mortar businesses get customer feedback via the iPad. Apparently it's pretty quick and can be done at the point-of-sale or checkout. They're initially targeting hotels, but will likely also target retail.

Would such a solution fly? It's our thinking that the response rates may be slightly higher due to pressure alone - it's not like an online survey where you can just click "X" or ignore the email you receive asking for feedback. Surveys should be voluntarily but we know customers generally rather not complete them. 

What do you think - is it good or bad customer experience?

Tell us here or reach out below: facebook.com/tagvertiser twitter.com/tagvertiser

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Nielsen:

Nielsen today released new data that examines trends in the “Zero TV household” – a definition which refers to those who no longer watch traditional television offered by cable or satellite providers, but who tend to stream video online, via computers, smartphones or tablets. According to the firm’s findings, there are now more than 5 million cord cutters in the U.S. this year, up from 3 million in 2007... That’s still a very small slice of the market, Nielsen acknowledges. Today, 95 percent of U.S. viewers still watch so-called “traditional TV” in their living rooms.

TV is becoming less of a cable unit and is now more of an interactive device. While some cable connections are being cut, remember that we now have Smart TVs that allow people to access the web and socialize directly from their television set. While the traditional viewing experience has changed, the majority of people are still getting their content from cable.

The Smart TV market is still growing. Will Smart TVs really ever let traditional TV go extinct?

The technology is evolving too fast and there are still inherent problems with online content- the reliability and availability of high quality live streams is still relatively poor. Until issues with online content cease, we don't think we'll see much of a change in where people get their content from.

But remember, Apple still hasn't jumped in the ring yet. And they hope to throw a wrench in everyone's plans.

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Google's 'Talking Shoe': Get Smart meets... Knight Rider? Nike and Adidas on High Alert. 

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The allure or need to grow numbers quickly — even artificially — is understandable. It’s about social proof. Social proof is the theory that an individual’s beliefs or purchase decisions are positively impacted if enough of their peers believe something to be true or valuable…

The authors of the study stated that they “have found surprising evidence showing that not only do malicious crowd-sourcing systems exist, but they are rapidly growing in both user base and total revenue.” These companies have access to thousands of human shills seated front of computers, doing what software can’t do: registering for services and product trials; signing up for social accounts; liking/following people and brands; and providing the screen captures, blog posts and commentary to demonstrate their affinity and actions. And all for a price that makes it near impossible for unscrupulous marketers and brands to ignore.

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STUNNING COLLECTION, MAX SHOES Advertising Agency : Jung von Matt/Limmat, Switzerland l Executive creative director : Alexander Jaggy l Art director : David Hanselmann l Graphic designer : Alexander Moltzen l Photography : Paco Peregrin Via

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Real chicken?

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Facebook has rolled out a waiting list to try the new Facebook Newsfeed for the web. Are you lining up or just tired about another Facebook change?