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What to look for while buying digital signage software?

Buying a Digital signage software solutions can be a tricky job if you do not have proper knowledge. At times, this softwares are expensive. It can exhaust your marketing budget. So before buying these software you should do a proper research. You should try to understand all the features of the product and then try to negotiate for the right price.

Digital signages can be used for different applications. Most of the industries use it because it is a cost-effective medium. But every industry vertical will have different expectations from the software. An hotelier will have different expectations from the product then the small retailer. So while purchasing the software, one should try to understand the capabilities of the software.

One should try to understand whether the software can manage content in multiple stores at the same time or it supports audio-visual content. This is mostly one-time investment so businessmen should make wise decision while purchasing the software. You should define your objective before making a purchase. Some softwares help with social media integration. If you don’t need it then you can look for a simpler product in which you can just insert the USB drive and play the content.

You should try to shortlist 3-4 vendors before finalizing anyone. Once you get an idea about the cost, try to negotiate the best price. There are digital signage software comparison guide which are available online. You can use such online resources to get the right information about best available products in the market.

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Smart FIDS solutions transforming the airport infrastructure

Airport information display system have become an integral part of airport infrastructure solutions. They help in displaying right information to passengers and airport officials. They also help in effectively advertising different products or brands.

You can centrally manage FIDS in airports. Flight information is displayed through FIDS in different places like the arrival and departure halls, airport lounges, baggage areas etc. Without FIDS there will be chaos and confusion at airports. FIDS can also be used to make emergency announcements.

Many digital signage companies are trying to invest in generating smart FIDS solutions which can generate relevant content. The purpose of FIDS is not confined to providing flight information but also to advertise different products. Digital signage companies are trying their level best to provide innovative solutions to marketers so that they use this medium more effectively.

In future, FIDS solutions are expected to play a larger role in assisting the passengers at airport. Smart FIDS solutions will help the airport passengers by providing approximate waiting time at the security check, walking distance to the arrival or departure gate. This will transform the airport experience of people.

There is a flight information management software which help in managing the content displayed on FIDS. It is customized according to the requirement of the client. Some of the best softwares come up with multilingual support and follow all IATA standards. Mostly this softwares support Microsoft windows operating system. A good FIDS software should be able to handle every situation at the airport.

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How digital signage companies are transforming the advertising landscape?

Digital signage is seen as cost-effective advertising solution. If you have access to LED TV and internet then you can use free digital signage solution. The use of paper and non-animated things for advertising is slowly taking a back seat because of digital signage. It is easy to use and provides good results. Digital signages is the perfect 21st century advertising medium.

Digital signages can be used by anyone i.e. a small or a big businessmen. You just need access to TV and a computer with internet access. One can easily explore the free digital signage software solutions can use it for their brand. You can take the help of companies who are expert in providing digital signage services. They help with installation, maintenance and content generation as well.

Digital signages are used extensively in developed countries like USA, UK etc. There are many digital signage companies in USA providing overall 360 degree solutions. Different kinds of brands are advertised through digital signages as the advertisers find it easily to play around with the content. Digital signages can be of any size and shape. They can used to play the same content at different places at the same time. Promoting the products with digital signages is altogether a different experience.

The major advantage of using digital signages for advertising is its ability to engage with the audience. People can touch the kiosks placed in public places and then follow the instructions. They can also give feedback through digital signages. Two way communication can help the brand managers to strategize more effectively.

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Big Hero 6: The Series premieres on the Disney Channel in 4 weeks! Here’s Honey Lemon and Gogo! 

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Static wayfinding v/s interactive wayfinding

Navigation is a challenge at times in widespread places such as museums, amusement parks, malls, airports, university campuses, corporate, hospitals, and so on. This is where the interactive wayfinding signage comes into the picture. However, Interactive wayfinding offers many other benefits too.

What is static wayfinding?

Static here does not really imply a lack of motion. However, the difference here is that this type of wayfinding signage solution does not change according to the environment but at the same time can include a wide range of media such as audio, video, photos, texts, and so on. The use of static wayfinding depends mainly on the intent.

What is interactive wayfinding?

As the name right suggests, this digital signage content involved more of interaction or customer participation. The software is developed to respond to actions of user and the content used can vary from audio visual, moving images,and animations, and so on. Typically, an interactive wayfinding is designed around programs that can be remotely managed.

Benefits of interactive over static wayfinding

Well, the benefits of interactive wayfinding are many compared to the static. Interactive content is easy to monitor and can be done remotely. The approach with this is more dynamic, interactive and futuristic. When it comes to customer engagement, interactive wayfinding is the way ahead.

·       Understanding the digital signage system

Digital signage is displays that reflect content either in text, audio, or video form. These are used for informational and promotional activities by several organizations. Some of the key components in digital signage platform are displays, hardware, cabling, media players, software and content.

So if you are looking for a wayfinding solution, it is best to make sure that you carefully analyze your specific marketing goals, and then make an informed decision.

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3D wayfinding is better than 2D by more than just one Dimension

In the age of virtual reality people connect to the applications when it more near reality.

Following are 5 ways in which 3d wayfinding will change the way people and businesses look at wayfinding signage. The application of the Wayfinding signage as a product is not just limited to finding the path from A to B, however, it has evolved as a digital information kiosk and much more than that.

1) Virtual tour – The 3D wayfinding allows you to take a virtual tour of the whole premises which provides a realistic experience to the viewers. This will make it easier for the users to navigate while they actually go through the path of the premises.

2) Look and feel of the property – Since we see and experience the world in 3 dimensions unlike what we experience looking at flat shaped 2 dimensional maps. Hence, just by looking at the map it becomes very difficult for a person to visualise the actual look and feel of the property.

3) More information than just source and destination – The 2d maps is very limited to the information it can provide about the structure of the property.

4) Location plus position – The 2d maps show the only the location of destination however the 3d maps shows the location as well as the position. For example, this feature can also be used to locate a table at a restaurant by adding features such as the view from the table or can be used to locate the bed/ counters/ shelves within the particular room.

5)      Manage floor plans and branding material – The advantage of 3D wayfinding as mentioned above also gives brands more real estate on the wayfinding solution for the branding and marketing of the banner ads/ display important/detailed information rather than  showing them as popups, as  popups are a bit annoying to most of the users.

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What is smart about Samsung digital signage smart platform?

Digital signage have become an important part of media mix for advertisers. They are the best form of medium when it comes to reaching out to your target audience more effectively. We have many well established players selling digital display board at best prices. The South Korean giant ‘Samsung’ is one of it.

So what is so smart about this Samsung smart signage? This article highlights some points related to it.

·        Samsung digital signages has got web based remote management.

·        They can operated in multiple regions at one go.

·        Samsung video walls have got higher picture quality. Samsung video walls adapt to any wall dimension. It has got wider viewing and good brightness quality. Elevated grayscale helps in showcasing detailed expression even in low brightness settings. They are good when you want to showcase your product in an event at a very grand scale.

·        There is uniform alignment, colour and brightness displayed on the screen. One can create a high-impact visual messaging experience through this medium. It can create strong brand appeal.

·        These signages are very easy install as they are lightweight. It has frontal access to critical components of the signage.

·    ��   Samsung digital signage display help in content scheduling and content creation. There are ready made templates which can be used for your brand. Many retail shops, fast food restaurants, malls etc find digital signages to be useful because of their flexibility in terms of playing around with content.

·        One can set automatic shutdown and reboot time.

·        You can create multiple users or groups in Samsung smart signage.

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LG WebOS and Wayfinding signage – The new generation solutions for engaging customers

Display signages are quite common nowadays. They help in promoting brands. Some of these displays are very eye-catching. LG WebOS displays are attractive display signage options used in retail shops, movie theatres, fast food chains etc. Similarly, we now have wayfinding digital signage placed in big museums, amusement parks, events etc to guide people coming to those venues.

The LG WebOS signage has got multiple features like readymade templates, web-based remote management, content scheduling, Setting shutdown or remote management etc. This makes the product irresistible to the marketers. Similarly, the wayfinding signage solution enhances the experience of visitors to the venue because of its features like Interactive maps, categorizing of locations as per genres, good branding options etc.

Gone are the days when one used to see static boards displaying information about products and offers. We are living in a digital world and products like wayfinding digital signage and LG WebOS signage are the future of technology. These signages are used in popular retail outlets, hospitals, events etc.

Companies require such kind of products so as to maintain the excitement level among the target audience. These signage give a unique appeal to the brand which is promoted. It enhances the visual appeal of the store,mall or any other place where this signages are placed. Hence, people like to visit them again. Companies want such more footfalls in order to increase sales.

Xtreme Media provides both these products to their customers.

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How FIDS and Room scheduler are transforming the way business operates?

What do you notice when you reach the airport? You notice number of signages advertising products. You also see information related to schedule displayed on an LED or LCD screen. It is also referred as FIDS ‘Airport flight information display system’. This signages are very useful in sending across any kind of information related to flight details, check-in/check-out, baggage details etc. in the least time to all the travellers and airport staff.

Flight information display system has made the customer journey more enjoyable and convenient. For the airport staff the flight information system has made operations management simpler and easy. They can effectively manage the traffic at airport because of this product.

Another area where digital signage has made its impact felt is the corporate sector. There is a product which acts as a meeting room scheduler in offices. It streamlines meeting room management because of which fixing meeting in conference or meeting rooms becomes easy. Most of the times, there are hundreds and thousands of people in one particular office building and the number of conference rooms or meeting rooms are just a few. So managing the booking manually becomes a difficult task. This room scheduler displays information regarding the availability of room at any given point of time. Some room scheduling system software are such that people do not have to maintain a separate calendar. They are integrated with MS Office which is widely used in companies for emailing purpose. One such software is ‘Meeting Mate’ from Xtreme Media.

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How digital signage software solutions are transforming our lives?

How many times you have got exposed to digital signage screens while travelling within the city or outside? The answer will be many times! It is mainly because digital signage software solutions have become an integral part of communication. There are many advantages of it because of which companies are keen to invest in digital display screens.

Today, we are living in the world of technology. Internet and digital media have transformed our lives to a large extent. Companies have realised this and in order to feed the target audience with the right content they invest in digital signage solution. We see digital signages in airports,malls, hospitals, railway stations, public transport, hotels etc.

This medium is cost effective, dynamic and measurable to a large extent. Hence advertisers, prefer to invest a lot in it. They are also used for other purposes like in companies where these products are used to display some important information. Even in events where they are used to manage the traffic more effectively. They have got multiple advantages.

Some software for digital signages are built in such a manner that one can easily interact with as well. Such kind of signages are used in malls or events. Marketers find it as a good way to engage with the target audience.

This medium is expected to evolve further with more innovation happening in the digital media space. It is expected to influence the way we will think and act in future.

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Use of digital signage system to inform customers in a better way!

Catching the attention of the target audience is the toughest challenge faced by the marketers. Nowadays, Traditional mediums like outdoor and print advertising are not sufficient. At this juncture, usage of digital signage’s for engaging the target audience has become the new success mantra for advertisers. Many Digital signage companies in USA, UK and other developed countries revolutionized the way in which people perceived brands. Signage companies have redefined the advertising strategies for companies in order to grab more eye balls. This has worked well in advanced countries and same has got replicated in other developing countries.

There is a strong competition in this field. Many digital signage companies look to serve bigger companies. Some even offer free digital signage services as a part of promoting the products. This creates more awareness among the people and they also get self-educated by using the product hands-on.

These digital signage’s are used across different applications. They are not just an advertising medium. In retail shops, they are used to communicate offers and discounts. They play a vital role as point of sale material. In fast food restaurants, digital signages are used to show the menu and to display offers and schemes for the day. In banks and in hospitals, they are used to manage the queue. Thus digital signages can be used to communicate the right message to people.

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Importance of Meeting Room Scheduler, Manage Meetings Easily

Managing multiple meeting rooms can be a difficult procedure due to numerous configuration, rules and restrictions. The more complex the process, the more progressive the software needs to be to successfully accomplish the booking process. The right meeting scheduler system will provide you with all the necessary details that you need to know. Some of the room scheduling system can help you answer the following:

Xtreme Media “Meeting Mate” is designed with the same thought, i.e. to deliver smooth non flawed meeting implementation while saving valuable time of numerous participants involved. Its importance can be known once we have a closer look at key features offered by the Meeting Mate:

Power on Ethernet: The Meeting mate tablets which can be installed in front of the meeting rooms need not be supplied power externally as they are designed such that they get charge themselves with the power they get from the Ethernet cable only. This saves us a lot of wring and also the supply terminals needed to power these devices

Office 365 integration: The meeting schedule emails that are sent to the peers with the help of Microsoft outlook loaded with all the cool features of reminders, attendees and agenda shared which is integrated with the calendar and the clock. The meeting mate compliments all these features and  has the ability to sync the data from outlook and makes life easy for the employees in the corporate to seamlessly sync data between the devices and saves them the hassle to maintain each one of them separately.

Reporting: Reporting is the most crucial part of every meeting stating the purpose and the output of the meeting not only for the attendees but also for the higher management to overlook the achievements of the meeting, it is necessary to have a reporting tool which will be able to provide demographics for tangible and intangible accomplishments which will help in planning and resource management.

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Importance of Wayfinding Signage, Wayfinding Signage Solutions.

Wayfinding signage has the purpose to notify individuals of the environments in the unaware build environment. It is significant to show information to guide people into the right directions. Wayfinding is well defined for spatial problem solving. It is knowing where you are in the building or environment, where your desire location is and to get to your destination location. A good wayfinding digital signage will give proper information about the present location and how to reach the destination from the current location.

Importance of Digital Wayfinding

1. Since it is self-service it reduces the requirement of the staff to help direct visitor to their destination.

2. It offers a more positive visitor experience

3. With complex mapping, you can provide the option to print the direction or send them to mobile phones

Wide space venues like hospitals, malls, amusement parks, big corporates, campuses it is very difficult to find direction with the help of static signs. Interactive wayfinding digital signage help visitor find the shortest route to the destination from its current location.

Digital wayfinding signage solution features

1. Multi-Purpose: Runs multiple applications at same time.

2. Dynamic Directory: Inform customer through HD images, Videos and animation and more

3. Feedback/ Testimonials: Generates real feedback from users

4. Centrally Controlled: Update to the latest information conventionally without any time lag

Wayfinding Digital Signage is used in following industries:

Banking and Financial Industries

Healthcare Industry

Museums

Transportation Industry

Corporate

Education

Hospitality

Malls and Retails

Follow our blog to know about more cool features which can make your digital life easy and fulfilling.

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Products and features under Samsung digital signage solutions

Samsung is a brand which is known for its displays it has the legacy of contributions one better than the previous. When it comes to display screens Samsung is one of the world leaders.  The same is pertinent in the Samsung digital signage world as well.  Along with Samsung smart signage we will see that there are a host of the other products which constitutes of Samsung digital signage display and Samsung digital signage media player.  The purpose of this blog is to introduce the various products and its features including the Samsung Smart digital signage.

The major classification of products under the business  category  for digital  signage  are,  professional display,  video wall,  outdoor  digital  signage, and interactive whiteboard. Then there are different models under each of the aforementioned product clarifications. Samsung  digital  signage has gone one step further by instead of just providing products  such as Samsung digital  signage displays and media  players they have actually come up with digital  signage solutions and then one is free to decide  by looking at the usps of each of the solutions  and decide which solution  suits  their  business  the best. Following are the four digital signage solutions provided by Samsung for business:-

Outdoor Digital Signage -     if you are looking to advertise 24*7 in outdoor conditions which includes     high ambient light environment this solution has the best in store for     you. With the proprietary high-bright technology it is possible to view     the wide angle screen in broad daylight.

Smart signage TV - this     solution is best suited for small businesses who are looking for business     promotions on site.

Smart signage platform - For them who are looking  to work with partners to remotely manage the digital  signage  screens located  and spread  across geographies this can be managed  via server across multiple  placements implemented using  cloud  based digital signage system.

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Features of LG webOS for Digital Signage

Hey folks  we are here again with another informative blog about the  LG web Operating  system, also known  as the LG WebOs where we will be providing you with a little bit of background  of how this product  has evolved  to where LG has taken it by embedding  it with the features  which are the need of the hour. LG webOS was previously known as open webOS, palm webOS and HP webOS.  This was initially developed by a company named palm which got acquired by HP.  Then HP changed its name to HP webOS this product was then purchased by LG. LG webOS is a open source web platform designed to build smart devices like smart TV and mobile platforms, however, the digital signage industry did benefit a lot with  this revolutionary  product. If you are wondering how the LG webOS displays and LG webOS media player has changed the face of the digital signage industry.  You will know as soon as you will have a look at the features that it brings in.

Let us have a quick look the various features LG has embedded in the LG webOS digital signage platform.

1)No external  media player: in the LG webOS there is no external  media player  required unlike the traditional  digital  signage  system which simplifies the process  of installation and maintenance.

2) Web centric platform: It supports HTML 5 so that one can easily build applications which work on any device and platform. Along with this it also supports web features including RSS feeds, web widgets, and documents.

3) Simple customization: since LG webOS is an open source operating system it allows you to build your own apps using the SDK and apply your logo during idle times.

4) Simple Management: this is an amazing feature which makes LG webOS handy and robust as it enables remote monitoring and self-diagnosis form desktop or mobile devices.

5) Intuitive UX : it has an intuitive and smart  user interface which enhances the overall user experience with features  such as quick launch.

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How it works? : - flight information display system.

Flight information display system commonly called as FIDS is a display every passenger checks when he/she enters the airport. FIDS is also referred to as passenger information display system as it shows the flight timings & other flight details. FIDS is one of the most essential maneuver in an airport. Earlier flap displays were used, now software powered LCD/LED displays are used which are faster and much more efficient.  

=FIDS is actually a software solution that showcases the essential flight information such as the schedule, the flight timings, the gate from where the passengers have to board the flight and many more of such information. The FIDS system must be highly accurate and reliable as many of the passengers rely on its authenticity. FIDS can be integrated with digital signage & along with the flight information it also provides media content such commercials in for of videos and pictures to the keep the waiting passengers entertained with ads.

Now let us get to know how does the flight information system actually work? There are 4 major steps in the working of the passenger information display system. The four steps are as follows:

1)      The person who is assigned the role of super admin in the FIDS software has access to the backend of the software, where he/she will be able to feed the data of airlines, airports, existing gates & belts and other crucial information.

2)      The respective airline executives will have a separate user login access to edit the real time status of their respective airlines.

3)      The representative will then select the check-in, belt, gate and other information and update the system

4)      The changes once done and confirmed are then displayed on the screen.

Hope this blog has provided you insights on the backed operation of ­­­airport Flight information display system.

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Features of Digital Signage Software Solution

Following are some of features you should look for as these are if not the mandatory but the necessary features for digital display system software:

Cloud based Solution –     Cloud based systems are the need of the hour not only limited to the     digital signage system but having access to your network for any geography     makes it easier to incorporate many remote features and execute tasks from     anywhere without any geographical limitations.

Multi platform –  It     is required that these days the digital signage software solution must     support an be compatible with all the leading operating systems available     in the digital space inorder to not keep the campaign restricted to     devices and systems having a specific operating system only.

User Management – What     makes a digital signage software solution powerful in how flexible and how     much enterprise related features done the software incorporate? User role     management is very useful when there are administrators and moderators at     various levels in the hierarchy and these days digital     signage systems are coming equipped with such features.

User Friendly Dashboard –     The dashboard is the face of the digital signage software solution as it     contains a brief of all the happening and keeps you updated with the     status of your campaign as well as your network.

Pre – Crafted Templates –     These prove to be a very handy solutions saving you too much time creating     the aesthetic part of a display ad especially theme building etc. System     software come with pre-designed ready to use templates where one just has     to customize it by adding the content and the work is done.

Content Editor – A user     friendly content editor can save a lot of time as well as make the     advertisement visually appealing.

Widgets       - We can know the job of widgets with the help of an example     suppose you need to display a countdown timer on your ad, letting people     know the end time of the offer. One doesn’t need to always write down the     whole logic for it as well as not everyone is that tech savvy to design a     countdown timer in their ad. By no you might be able to gauge the     importance of the widgets in digital     signage system software.

Follow our blog to know about more cool features which can make your digital life easy and fulfilling.