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Weak ties on twitter can move anywhere.
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Instagram: cheri.png
#ending the year here at my fav platform#not the best year and I’m ending it just how this year has been — I’m laying while being ill and psychically in pain lollll#I’m still somehow hopeful#thanks for enjoying the blog I still do it out of love#9 mins till the new year#cybercore#y2k#cyber y2k#old internet#old web#00s#2000s#tech#moodboard#cyber core#ipod#apple#vintage apple#tech core#tech aesthetic#y2k nostalgia#y2k aesthetic#nostalgiacore#nostalgia#tech blog
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do you guys think that yautjas have like,,, their own form of social media and thirst edits and stuff? like one of the yautjas would be like:
“this is my hear me out”: shows picture of human reader after another gladiatorial combat, all messy, tired, filthy and most definitely covered in whatever blood of the creature
and the comments are either
yautja.No1: you fool, your “hear me out” is supposed to be something diabolical. like xenomorph or something
ooman_fvcker: i’m hearing you out
galacticalmenace: that ain’t a “hear me out”. that’s a “hold me back”
xeno-hater: i ain’t no damn prey but…
#nobu.brainrots#yautja x reader#yautja x human#yautja x you#predator franchise#predator fanfiction#predator x reader#predator x human#predator x you#like the possibilities man#they have advanced tech so surely theres gonna be some sort of a social media-esque platform for them to cure boredom on#at least to share videos/pictures/holograms of preys or their latest kills#and instead theyre using it to thirst over their human champion
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How to design a tech regulation

TONIGHT (June 20) I'm live onstage in LOS ANGELES for a recording of the GO FACT YOURSELF podcast. TOMORROW (June 21) I'm doing an ONLINE READING for the LOCUS AWARDS at 16hPT. On SATURDAY (June 22) I'll be in OAKLAND, CA for a panel (13hPT) and a keynote (18hPT) at the LOCUS AWARDS.
It's not your imagination: tech really is underregulated. There are plenty of avoidable harms that tech visits upon the world, and while some of these harms are mere negligence, others are self-serving, creating shareholder value and widespread public destruction.
Making good tech policy is hard, but not because "tech moves too fast for regulation to keep up with," nor because "lawmakers are clueless about tech." There are plenty of fast-moving areas that lawmakers manage to stay abreast of (think of the rapid, global adoption of masking and social distancing rules in mid-2020). Likewise we generally manage to make good policy in areas that require highly specific technical knowledge (that's why it's noteworthy and awful when, say, people sicken from badly treated tapwater, even though water safety, toxicology and microbiology are highly technical areas outside the background of most elected officials).
That doesn't mean that technical rigor is irrelevant to making good policy. Well-run "expert agencies" include skilled practitioners on their payrolls – think here of large technical staff at the FTC, or the UK Competition and Markets Authority's best-in-the-world Digital Markets Unit:
https://pluralistic.net/2022/12/13/kitbashed/#app-store-tax
The job of government experts isn't just to research the correct answers. Even more important is experts' role in evaluating conflicting claims from interested parties. When administrative agencies make new rules, they have to collect public comments and counter-comments. The best agencies also hold hearings, and the very best go on "listening tours" where they invite the broad public to weigh in (the FTC has done an awful lot of these during Lina Khan's tenure, to its benefit, and it shows):
https://www.ftc.gov/news-events/events/2022/04/ftc-justice-department-listening-forum-firsthand-effects-mergers-acquisitions-health-care
But when an industry dwindles to a handful of companies, the resulting cartel finds it easy to converge on a single talking point and to maintain strict message discipline. This means that the evidentiary record is starved for disconfirming evidence that would give the agencies contrasting perspectives and context for making good policy.
Tech industry shills have a favorite tactic: whenever there's any proposal that would erode the industry's profits, self-serving experts shout that the rule is technically impossible and deride the proposer as "clueless."
This tactic works so well because the proposers sometimes are clueless. Take Europe's on-again/off-again "chat control" proposal to mandate spyware on every digital device that will screen everything you upload for child sex abuse material (CSAM, better known as "child pornography"). This proposal is profoundly dangerous, as it will weaken end-to-end encryption, the key to all secure and private digital communication:
https://www.theguardian.com/technology/article/2024/jun/18/encryption-is-deeply-threatening-to-power-meredith-whittaker-of-messaging-app-signal
It's also an impossible-to-administer mess that incorrectly assumes that killing working encryption in the two mobile app stores run by the mobile duopoly will actually prevent bad actors from accessing private tools:
https://memex.craphound.com/2018/09/04/oh-for-fucks-sake-not-this-fucking-bullshit-again-cryptography-edition/
When technologists correctly point out the lack of rigor and catastrophic spillover effects from this kind of crackpot proposal, lawmakers stick their fingers in their ears and shout "NERD HARDER!"
https://memex.craphound.com/2018/01/12/nerd-harder-fbi-director-reiterates-faith-based-belief-in-working-crypto-that-he-can-break/
But this is only half the story. The other half is what happens when tech industry shills want to kill good policy proposals, which is the exact same thing that advocates say about bad ones. When lawmakers demand that tech companies respect our privacy rights – for example, by splitting social media or search off from commercial surveillance, the same people shout that this, too, is technologically impossible.
That's a lie, though. Facebook started out as the anti-surveillance alternative to Myspace. We know it's possible to operate Facebook without surveillance, because Facebook used to operate without surveillance:
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3247362
Likewise, Brin and Page's original Pagerank paper, which described Google's architecture, insisted that search was incompatible with surveillance advertising, and Google established itself as a non-spying search tool:
http://infolab.stanford.edu/pub/papers/google.pdf
Even weirder is what happens when there's a proposal to limit a tech company's power to invoke the government's powers to shut down competitors. Take Ethan Zuckerman's lawsuit to strip Facebook of the legal power to sue people who automate their browsers to uncheck the millions of boxes that Facebook requires you to click by hand in order to unfollow everyone:
https://pluralistic.net/2024/05/02/kaiju-v-kaiju/#cda-230-c-2-b
Facebook's apologists have lost their minds over this, insisting that no one can possibly understand the potential harms of taking away Facebook's legal right to decide how your browser works. They take the position that only Facebook can understand when it's safe and proportional to use Facebook in ways the company didn't explicitly design for, and that they should be able to ask the government to fine or even imprison people who fail to defer to Facebook's decisions about how its users configure their computers.
This is an incredibly convenient position, since it arrogates to Facebook the right to order the rest of us to use our computers in the ways that are most beneficial to its shareholders. But Facebook's apologists insist that they are not motivated by parochial concerns over the value of their stock portfolios; rather, they have objective, technical concerns, that no one except them is qualified to understand or comment on.
There's a great name for this: "scalesplaining." As in "well, actually the platforms are doing an amazing job, but you can't possibly understand that because you don't work for them." It's weird enough when scalesplaining is used to condemn sensible regulation of the platforms; it's even weirder when it's weaponized to defend a system of regulatory protection for the platforms against would-be competitors.
Just as there are no atheists in foxholes, there are no libertarians in government-protected monopolies. Somehow, scalesplaining can be used to condemn governments as incapable of making any tech regulations and to insist that regulations that protect tech monopolies are just perfect and shouldn't ever be weakened. Truly, it's impossible to get someone to understand something when the value of their employee stock options depends on them not understanding it.
None of this is to say that every tech regulation is a good one. Governments often propose bad tech regulations (like chat control), or ones that are technologically impossible (like Article 17 of the EU's 2019 Digital Single Markets Directive, which requires tech companies to detect and block copyright infringements in their users' uploads).
But the fact that scalesplainers use the same argument to criticize both good and bad regulations makes the waters very muddy indeed. Policymakers are rightfully suspicious when they hear "that's not technically possible" because they hear that both for technically impossible proposals and for proposals that scalesplainers just don't like.
After decades of regulations aimed at making platforms behave better, we're finally moving into a new era, where we just make the platforms less important. That is, rather than simply ordering Facebook to block harassment and other bad conduct by its users, laws like the EU's Digital Markets Act will order Facebook and other VLOPs (Very Large Online Platforms, my favorite EU-ism ever) to operate gateways so that users can move to rival services and still communicate with the people who stay behind.
Think of this like number portability, but for digital platforms. Just as you can switch phone companies and keep your number and hear from all the people you spoke to on your old plan, the DMA will make it possible for you to change online services but still exchange messages and data with all the people you're already in touch with.
I love this idea, because it finally grapples with the question we should have been asking all along: why do people stay on platforms where they face harassment and bullying? The answer is simple: because the people – customers, family members, communities – we connect with on the platform are so important to us that we'll tolerate almost anything to avoid losing contact with them:
https://locusmag.com/2023/01/commentary-cory-doctorow-social-quitting/
Platforms deliberately rig the game so that we take each other hostage, locking each other into their badly moderated cesspits by using the love we have for one another as a weapon against us. Interoperability – making platforms connect to each other – shatters those locks and frees the hostages:
https://www.eff.org/deeplinks/2021/08/facebooks-secret-war-switching-costs
But there's another reason to love interoperability (making moderation less important) over rules that require platforms to stamp out bad behavior (making moderation better). Interop rules are much easier to administer than content moderation rules, and when it comes to regulation, administratability is everything.
The DMA isn't the EU's only new rule. They've also passed the Digital Services Act, which is a decidedly mixed bag. Among its provisions are a suite of rules requiring companies to monitor their users for harmful behavior and to intervene to block it. Whether or not you think platforms should do this, there's a much more important question: how can we enforce this rule?
Enforcing a rule requiring platforms to prevent harassment is very "fact intensive." First, we have to agree on a definition of "harassment." Then we have to figure out whether something one user did to another satisfies that definition. Finally, we have to determine whether the platform took reasonable steps to detect and prevent the harassment.
Each step of this is a huge lift, especially that last one, since to a first approximation, everyone who understands a given VLOP's server infrastructure is a partisan, scalesplaining engineer on the VLOP's payroll. By the time we find out whether the company broke the rule, years will have gone by, and millions more users will be in line to get justice for themselves.
So allowing users to leave is a much more practical step than making it so that they've got no reason to want to leave. Figuring out whether a platform will continue to forward your messages to and from the people you left there is a much simpler technical matter than agreeing on what harassment is, whether something is harassment by that definition, and whether the company was negligent in permitting harassment.
But as much as I like the DMA's interop rule, I think it is badly incomplete. Given that the tech industry is so concentrated, it's going to be very hard for us to define standard interop interfaces that don't end up advantaging the tech companies. Standards bodies are extremely easy for big industry players to capture:
https://pluralistic.net/2023/04/30/weak-institutions/
If tech giants refuse to offer access to their gateways to certain rivals because they seem "suspicious," it will be hard to tell whether the companies are just engaged in self-serving smears against a credible rival, or legitimately trying to protect their users from a predator trying to plug into their infrastructure. These fact-intensive questions are the enemy of speedy, responsive, effective policy administration.
But there's more than one way to attain interoperability. Interop doesn't have to come from mandates, interfaces designed and overseen by government agencies. There's a whole other form of interop that's far nimbler than mandates: adversarial interoperability:
https://www.eff.org/deeplinks/2019/10/adversarial-interoperability
"Adversarial interoperability" is a catch-all term for all the guerrilla warfare tactics deployed in service to unilaterally changing a technology: reverse engineering, bots, scraping and so on. These tactics have a long and honorable history, but they have been slowly choked out of existence with a thicket of IP rights, like the IP rights that allow Facebook to shut down browser automation tools, which Ethan Zuckerman is suing to nullify:
https://locusmag.com/2020/09/cory-doctorow-ip/
Adversarial interop is very flexible. No matter what technological moves a company makes to interfere with interop, there's always a countermove the guerrilla fighter can make – tweak the scraper, decompile the new binary, change the bot's behavior. That's why tech companies use IP rights and courts, not firewall rules, to block adversarial interoperators.
At the same time, adversarial interop is unreliable. The solution that works today can break tomorrow if the company changes its back-end, and it will stay broken until the adversarial interoperator can respond.
But when companies are faced with the prospect of extended asymmetrical war against adversarial interop in the technological trenches, they often surrender. If companies can't sue adversarial interoperators out of existence, they often sue for peace instead. That's because high-tech guerrilla warfare presents unquantifiable risks and resource demands, and, as the scalesplainers never tire of telling us, this can create real operational problems for tech giants.
In other words, if Facebook can't shut down Ethan Zuckerman's browser automation tool in the courts, and if they're sincerely worried that a browser automation tool will uncheck its user interface buttons so quickly that it crashes the server, all it has to do is offer an official "unsubscribe all" button and no one will use Zuckerman's browser automation tool.
We don't have to choose between adversarial interop and interop mandates. The two are better together than they are apart. If companies building and operating DMA-compliant, mandatory gateways know that a failure to make them useful to rivals seeking to help users escape their authority is getting mired in endless hand-to-hand combat with trench-fighting adversarial interoperators, they'll have good reason to cooperate.
And if lawmakers charged with administering the DMA notice that companies are engaging in adversarial interop rather than using the official, reliable gateway they're overseeing, that's a good indicator that the official gateways aren't suitable.
It would be very on-brand for the EU to create the DMA and tell tech companies how they must operate, and for the USA to simply withdraw the state's protection from the Big Tech companies and let smaller companies try their luck at hacking new features into the big companies' servers without the government getting involved.
Indeed, we're seeing some of that today. Oregon just passed the first ever Right to Repair law banning "parts pairing" – basically a way of using IP law to make it illegal to reverse-engineer a device so you can fix it.
https://www.opb.org/article/2024/03/28/oregon-governor-kotek-signs-strong-tech-right-to-repair-bill/
Taken together, the two approaches – mandates and reverse engineering – are stronger than either on their own. Mandates are sturdy and reliable, but slow-moving. Adversarial interop is flexible and nimble, but unreliable. Put 'em together and you get a two-part epoxy, strong and flexible.
Governments can regulate well, with well-funded expert agencies and smart, adminstratable remedies. It's for that reason that the administrative state is under such sustained attack from the GOP and right-wing Dems. The illegitimate Supreme Court is on the verge of gutting expert agencies' power:
https://www.hklaw.com/en/insights/publications/2024/05/us-supreme-court-may-soon-discard-or-modify-chevron-deference
It's never been more important to craft regulations that go beyond mere good intentions and take account of adminsitratability. The easier we can make our rules to enforce, the less our beleaguered agencies will need to do to protect us from corporate predators.
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/06/20/scalesplaining/#administratability
Image: Noah Wulf (modified) https://commons.m.wikimedia.org/wiki/File:Thunderbirds_at_Attention_Next_to_Thunderbird_1_-_Aviation_Nation_2019.jpg
CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/deed.en
#pluralistic#cda#ethan zuckerman#platforms#platform decay#enshittification#eu#dma#right to repair#transatlantic#administrability#regulation#big tech#scalesplaining#equilibria#interoperability#adversarial interoperability#comcom
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Toni Braxton - You’re Makin Me High (1996)
#music video#90s#nineties#rnb#90s music#90s pop#1990s#1996#toni braxton#you’re makin me high#circle wall#laptop#computer#green text#podium#platform#elevator#lift#bath#bubble bath#romantic#90s tech#circles
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still salty that a random tech startup bought a beloved tumblrina playlist maker from inevitable shutdown, failed to relaunch the site, left it abandoned for years only relaunch it as their own thing at the corpse of a website/brand they have bought
#Dev Talks#dev vents#and yes the ai integration has only added salt to the wound... like this is not spotify. forever resentful for how marketable#machine learning has became and now people are just incorporating gen ai into anything that vaguely sticks#'ohh we have a taste of spotify royalties fees and if you dont pay us the privilege of letting our music exist in your platform we will#dmca your website into oblivion'#-_-#the worst part is that i dont think 8tracks or any website that host user uploaded audio can really exist anymore#not at least without some drm tech involved#getting sentimental over a dead website once more -_-#oh wait. reaching comprehensions moment. 8tracks is on life support my point still stand with wary caution#READING**
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we all get afraid that tumblr will die For Good This Time like clockwork every time something fucked happens at the org level but ultimately these dying platforms (twitter) keep clunking along as long as they are perceived by the ppl who “run” them as Profitable If We Do XYZ
so. we probably have another few years lol
#also idk I’ve had the misfortune of working in tech and these guys just all copy each other#I’m serious abt the recent UI change being part of an attempt at twitterification#and yes mass layoffs happen according to Business Needs. but what happens after the layoffs? they start rehiring for different positions#also according to Business Needs#which is simply to say that making predictions abt the future of the platform based on short-term dysfunction is risky#(rbs off)
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"THE PLATFORM"
THE BAD BATCH CROSSHAIR FICLET

ᴛʜɪꜱ ꜰɪᴄ ᴄᴏɴᴛᴀɪɴꜱ ɴꜱꜰᴡ ᴄᴏɴᴛᴇɴᴛ. ɪꜰ ʏᴏᴜ ᴀʀᴇ ɴᴏᴛ 18+ ᴅɴɪ
Word Count: 628
Background: The story we didn't get of Crosshair's trials and tribulations while being left on the Kamino platform. (This ficlet may eventually be included as a future installment to my long running TBB OC series "Vagabonds". To read it:
https://www.tumblr.com/skellymom/738467105361494016/vagabonds?source=share
Warning: Swearing, fear, physical pain, starvation, dehydration, Star Wars Canon violence.
(Credit: Cool moving star dividers by @4ngelic-wh1spers )

Crosshair opened his swollen, burning eyes to the intense Kamino sun. The sea spanned for miles around the platform. The ruins of his home poked out of ocean. It had stopped smoldering days ago.
There had been NO rain since his brothers and Omega left him behind.
No fresh water to quench his thirst. Only his urine.
Did his brothers DISPISE him so much as to NOT leave at least a canteen of water and some rations???
An exhausted, deep HATE rose in Crosshair. He should have shot Hunter square between the eyes when he had the chance...except the kid would have seen it...
...and his squad would have killed him outright.
I deserve it...I’M A FUCKING FAILURE. My brothers are gone...forever...
He’d cry...if he could produce tears...
Crosshair’s hunger was only abated after shooting down the occasional sea bird, feasting upon the body and drinking its blood.
Fishing was impossible...as he was constantly being watched...
...by the Saber Jaw trolling around the platform in the waters below.
It’s large eye, the only thing poking above the surface, keeping tabs on ole Crossy.
He initially watched it swimming around the wreckage, looking for bodies left after the Empire bombed Kamino City.
Now it was coming for him. Crosshair closed his eyes and wished for a quick death soon. Baking in the hot Kamino sun until he died of dehydration was excruciating.

Hours later a distant hum had Cross open one dry eye. It was difficult to see. Everything was a blur.
The sound, now louder, slowly become a roar.
His eyes strained to look skyward, but the glare blinded.
A shadow fell over him, as the craft descended onto the platform.
About KRIFFING TIME the Empire showed up...
Although Crosshair was unsure if it truly was a ship...or mirage.
The platform shook slightly as the craft landed. Then the engine died. Sounds of a gangplank opening. Footsteps...
Please make it ANY other officer. I can’t STAND Forcedamned Cockstain Rampart’s uppity-assed voice.
An image flashed across Crosshair’s mind: mustering the last of his strength to blast Rampart to bits AND have the stormtroopers shoot him out of his misery...at the same time.
Crosshair smiled and giggled dryly.
The footsteps stopped.
“Would give the WHOLE galaxy if that smile were for US”
Crosshair’s eyes popped wide open. He jerked up on one elbow swinging Firepuncher up to sniper’s position.
He attempted to swallow nervously...but he had no saliva...
...Hunter stood meters away, intensely staring at Crosshair. The words didn’t match the action. Instead, Hunter emanated anger and hurt.
He’s FUCKING with ME! Coming back to torment!!!
Echo and Wrecker flanked each side of the Marauder’s gangplank. Their weapons weren’t raised but they held them ready just in case.
Cross could barely see Tech’s head inside the Marauder. Everything far away was a blur.
Hunter turned them against me! All for that kid...
...AND THERE SHE WAS!
Omega had slipped out of the Marauder, following Hunter.
Crosshair growled and ground his teeth in rage.
“I TOLD YOU TO TAKER HER AWAY SOMEWHERE!”
Hunter blinked at the sound, his teeth on edge.
Omega stopped in her tracks; eyes wide.
“AND YOU BROUGHT HER BACK HERE AGAIN!”
Crosshair kept on spewing more anger, hurt, and delirious vitriol. While Hunter was intensely hurt and angry at his brother, there was concern. Cross’ high emotional stress, severe dehydration and starvation drove his eyes to roll back...causing a loss of bodily control. Crosshair fought unconsciousness...
...causing his finger to pull the trigger.
Firepuncher jumped in Crosshair’s grasp. It jerked him back to consciousness.
Hunter barely had time to duck. The bolt flew past his temple, shearing free the bandana from his head...and a few locks of hair.
Crosshair stared in horror at what he just did...

PLEASE like, comment, and/or REBLOG!
IF YOU WISH TO BE ADDED OR DROPPED FROM MY TAG LIST, PLEASE MESSAGE ME! Don't just comment as I might miss it. Thanks!!! <3
#the bad batch#star wars#tbb#bad batch#clone force 99#tbb hunter#tbb crosshair#tbb tech#tbb wrecker#tbb echo#tbb omega#tbb crosshair fan fic#tbb crosshair fan fiction#tbb crosshair clone thirsting#crosshair thirsts in this fic#the bad batch crosshair#the bad batch hunter#clone thirsting#clone fan fiction#tbb clone fan fic#clone fan fic#tbb clone fan fiction#skellymom#the platform#kamino
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hitting nami with my coachella beam
#doodles#this is for the lingerie picture#she is a rave girlie ftr#her mlp earrings make me inconsolable.#in the full design shes wearing platform crocs. with all the charms#nami fun fact: her dad is rich in the tech sector so she had a beefy as fuck family computer growing up. she was also OBSESSED with dolphin#as such she is one of the only people who was able to actually play finfin the way the devs intended
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seriously considering making a bluesky account
#chatter#I'm not 100% on board yet#but if anyone who's on there would be willing to hold my hand and show me around#using new platforms always makes me feel like a tech illiterate boomer
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a seamless integration of playlists, artists & albums from platform to platform. switching from Spotify has been one of the best decisions i’ve made all year. your turn!
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youtube
MIT Initiative on the Digital Economy - Thinker-Fest: Session 1 - Fireside Chat - How to Fix the “Splinternet” Mar 3, 2023 Because these economic models themselves are also existing within the algorithmic ecosystem that we all live in. These are the platforms that we use whether it's Twitter or LinkedIn or Facebook. And what you'll see is you'll have platforms whose business models depend on, for example, engagement metrics. So a company like Facebook could say we don't care so much about the content we just want the thing that is going to capture your attention the most and we want the thing that is going to keep you on the platform the longest, which then drives consumer behavior. Because then you have the companies that are profiting from it, you have companies that have the AI feed so what is being recommended to you, what do you see, what is being suggested. There have been numerous studies done that show that if you are on social networks some of the content that the algorithm suggests becomes increasingly radicalized over time, you see more and more extreme viewpoints. And finally you have ad based revenue so there's an incentive for companies to be able to target people at a very specific level.
#splinternet#MIT#twitter#linkedin#facebook#social media#tech platforms#consumer protection#politics#online marketing#consumer behavior#economics#target marketing#AI#engagement metrics#the algorithm#content farms#Youtube
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The tiktok ban is dumb but now I halfway hope it sticks after seeing this shit.
#the speed the entire tech sector became a bunch of maga fuckheads#they're all bad platforms brent#tiktok#tiktok ban
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if technical anon is out there,, pls share ur thoughts on the match bc it really could’ve went any which way 😭😭😭 would love to see some sports analysis !!! i love stats and analysis and sports and match ups !!! 🫶
technique anon!! the people™ clamor for match analysis. if you have any thoughts you wanna share i'm happy to publish them here OR direct people to your blog, whichever you like. (and ofc if you don't have any particular observations about this match no worries.)
#honestly would kinda love it if this blog became even a very temporary platform for tech analysis when that's by far my poorest vector#always has been always will be#(bff is good at it tho so flaps my sentient sock puppet mouth etc)#ask#rg25
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Podcasting "Let the Platforms Burn"
This week on my podcast, I read “Let the Platforms Burn,” a recent Medium column making the case that we should focus more on making it easier for people to leave platforms, rather than making the platforms less terrible places to be:
https://doctorow.medium.com/let-the-platforms-burn-6fb3e6c0d980
The platforms used to be source of online stability, and many argued that by consolidating the wide and wooly web into a few “curated” silos, the platforms were replacing chaos with good stewardship. If we wanted to make the internet hospitable to normies, we were told, we had to accept that Apple and Facebook’s tightly managed “simplicity” were the only way to get there.
But today, all the platforms are on fire, all the time. They are rocked by scandals every bit as awful as the failures of the smaller sites of yesteryear, but while harms of a Geocities or Livejournal moderation failure were confined to a small group of specialized users, failures in the big silos reach hundreds of millions or even billions of people.
What should we do about the rolling crisis of the platforms? The default response — beloved of Big Tech’s boosters and critics alike — is to impose rules on the platforms to make them more hospitable places for the billions they’ve engulfed. But I think that will fail. Instead, I think we should make the platforms less important places by freeing those billions.
That’s the argument of the column.
Think of California’s wildfires. While climate change has increased the intensity and frequency of our fires, climate (and neglect by PG&E) is merely part of the story. The other part of the story is fire-debt.
For millennia, the original people of California practiced controlled burns of the forests they lived, hunted, and played in. These burns cleared out sick and dying trees, scoured the forest floor of tinder, and opened spaces in the canopy that gave rise to new growth. Forests need fire — literally: the California redwood can’t reproduce without it:
https://www.pbs.org/wnet/nature/giant-sequoia-needs-fire-grow/15094/
But this ended centuries ago, when settlers stole the land and declared an end to “cultural burning” by the indigenous people they expropriated, imprisoned, and killed. They established permanent settlements within the fire zone, and embarked on a journey of escalating measures to keep that smouldering fire zone from igniting.
These heroic measures continue today, and they’ve set up a vicious cycle: fire suppression creates the illusion that it’s safe to live at the wildlife urban interface. Taken in by this illusion, more people move to the fire zone — and their presence creates political pressure for even more heroic measures.
The thing is, fire suppression doesn’t mean no fires — it means wildfires. The fire debt mounts and mounts, and without an orderly bankruptcy — controlled burns — we get chaotic defaults, the kind of fire that wipes out whole towns.
Eventually, we will have to change tacks: rather than making it safe to stay in the fire zone, we’re going to have to make it easy to leave, so that we can return to those controlled burns and pay down those fire-debts.
And that’s what we need to do with the platforms.
For most of the history of consumer tech and digital networks, fire was the norm. New platforms — PC companies, operating systems, online services — would spring up and grow with incredible speed, only to collapse, seemingly without warning.
To get to the bottom of this phenomenon, you need to understand two concepts: network effects and switching costs.
Network effects: A service enjoys network effects if it increases in value as more people use it. AOL Instant Messenger grows in usefulness every time someone signs up for it, and so does Facebook. The more users, the more reasons to join. The more people who join, the more people will join.
Switching costs: The things you have to give up when you leave a product or service. When you quit Audible, you have to throw away all your audiobooks (they will only play on Audible-approved players). When you leave Facebook, you have to say goodbye to all the friends, family, communities and customers that brought you there.
Tech has historically enjoyed enormous network effects, which propelled explosive growth. But it also enjoyed low switching costs, which underpinned implosive contraction. Because digital systems are universal (all computers can run all programs; all nodes on the network can connect to one another), it was historically very easy to switch from one service to another.
Someone building a new messenger service or social media platform could import your list of contacts, or even use bots to fetch the messages left for you on the old service and put them in the inbox on the new one, and then push your replies back to the people you left behind. Likewise, when Apple made its iWork office suite, it could reverse-engineer the Microsoft Office file formats so you could take all your data with you if you quit Windows and switched to MacOS:
https://www.eff.org/deeplinks/2019/06/adversarial-interoperability-reviving-elegant-weapon-more-civilized-age-slay
This dynamic — network effects growth and low switching costs contraction — is why we think of tech as so dynamic. It’s companies like DEC were able to turn out minicomputers that shattered the dominance of mainframes. But it’s also why DEC was brought so low that a PC company, Compaq — was able to buy it for pennies on the dollar. Compaq — a company that built an empire by making interoperable IBM PC clones — was itself “disrupted” a few years later, and HP bought it for spare change found in the sofa cushions.
But HP didn’t fall to Compaq’s fate. It survived — as did IBM, Microsoft, Apple, Google and Facebook. Somehow, the cycle of “good fire” that kept any company from growing too powerful was interrupted.
Today’s tech giants run “walled gardens” that are actually walled prisons that entrap their billions of users by imposing high switching costs on them. How did that happen? How did tech become “five giant websites filled with screenshots from the other four?”
https://twitter.com/tveastman/status/1069674780826071040
The answer lies in the fact that tech was born as antitrust was dying. Reagan hit the campaign trail the same year the Apple ][+ hit shelves. With every presidency since, tech has grown more powerful and antitrust has grown weaker (the Biden administration has halted this decay, but it must repair 40 years’ worth of sabotage).
This allowed tech to “merge to monopoly.” Google built a single successful product — a search engine — and then conquered the web by buying other peoples’ companies, even as their own internal product development process produced a nearly unbroken string of flops. Apple buys 90 companies a year — Tim Cook brings home a new company more often than you bring home a bag of groceries:
https://www.theverge.com/2019/5/6/18531570/apple-company-purchases-startups-tim-cook-buy-rate
When Facebook was threatened by an upstart called Instagram, Mark Zuckerberg sent a middle-of-the-night email to his CFO defending his plan to pay $1b for the then-tiny company, insisting that the only way to secure eternal dominance was to eliminate competitors — by buying them out, not by being better than them. As Zuckerberg says, “It is better to buy than compete”:
https://www.theverge.com/2020/7/29/21345723/facebook-instagram-documents-emails-mark-zuckerberg-kevin-systrom-hearing
As tech consolidated into a cozy oligopoly whose execs hopped from one company to another, they rigged the game. They colluded on a criminal “no-poach” deal to suppress their workers’ wages:
https://en.wikipedia.org/wiki/High-Tech_Employee_Antitrust_Litigation
And they colluded to illegally rig the ad-market:
https://en.wikipedia.org/wiki/Jedi_Blue
This collusion is the inevitable result of market concentration. 100 squabbling tech companies will be at each others’ throats, unable to agree on catering for their annual meeting much less a common lobbying agenda. But boil those companies down to a bare handful and they’ll quickly converge on a single hymn and twine their voices in eerie harmony:
https://pluralistic.net/2023/03/16/compulsive-cheaters/#rigged
Eliminating antitrust enforcement — letting companies buy and merge with competitors, permitting predatory pricing and other exclusionary tactics — was the first step towards unsustainable fire suppression. But, as on the California wildland-urban interface, this measure quickly gave way to ever-more-extreme ones as the fire debt mounted.
The tech’s oligarchs have spent decades both suppressing laws that would limit their extractive profits (there’s a reason there’s no US federal privacy law!), and, crucially, getting new law made to limit anyone from “disrupting” them as they disrupted their forebears.
Today, a thicket of laws and rules — patent, copyright, anti-circumvention, tortious interference, trade secrecy, noncompete, etc — have been fashioned into a legal superweapon that tech companies can use to control the conduct of their competitors, critics and customers, and prevent them from making or using interoperable tools to reduce their switching costs and leave their walled gardens:
https://locusmag.com/2020/09/cory-doctorow-ip/
Today, these laws are being bolstered with new ones that make it even more difficult for users to leave the platforms. These new laws purport to protect users from each other, but they leave them even more at the platforms’ mercy.
So we get rules requiring platforms to spy on their users in the name of preventing harassment, rather than laws requiring platforms to stand up APIs that let users leave the platform and seek out a new online home that values their wellbeing:
https://cyber.fsi.stanford.edu/publication/lawful-awful-control-over-legal-speech-platforms-governments-and-internet-users
We get laws requiring platforms to “balance” the ideology of their content moderation:
https://www.texastribune.org/2022/09/16/texas-social-media-law/
But not laws that require platforms to make it easy to seek out a new server whose moderation policies are more hospitable to your ideas:
https://www.eff.org/deeplinks/2021/07/right-or-left-you-should-be-worried-about-big-tech-censorship
The platforms insist — with some justification — that we can’t ask them to both control their users and give their users more freedom. If we want a platform to detect and block “bad content,” we can’t also require the platform to let third party interoperators plug into the system and exchange messages with it.
They’re right — but that doesn’t mean we should defend them. The problem with the platforms isn’t merely that they’re bad at defending their users’ interests. The problem is that they can’t defend those interests. Mark Zuckerberg isn’t merely monumentally, personally unsuited to serving as the unelected, unaacountable social media czar for billions of people in hundreds of countries, speaking thousands of languages. No one should have that job.
We don’t need a better Mark Zuckerberg. We need no Mark Zuckerbergs. We don’t need to perfect Zuck — we need to abolish Zuck.
Rather than pouring our resources into making life in the smoldering wildlife-urban interface safe, we should help people leave that combustible zone, with policies that make migration easy.
This month, we got an example of how just easy that migration could be. Meta launched Threads, a social media platform that used your list of Instagram followers and followees to get you set up. Those low switching costs made it easy for Instagram users to become Threads users — and the network effects meant it happened fast, with 30m signups in the first morning:
https://www.techdirt.com/2023/07/06/meta-launches-threads-and-its-important-for-reasons-that-most-people-wont-care-about/
Meta says it was able to do this because it owns both Insta and Threads. But Meta doesn’t own the list of accounts that you trust and value enough to follow, or the people who feel the same way about you. That’s yours. We could and should force Meta to let you have it.
But that’s not enough. Meta claims that it will someday integrate Threads into the Fediverse, the collection of services based on the ActivityPub standard, whose most popular app is Mastodon. On Mastodon, you not only get to export your list of followers and followees with one click, but you can import those followers and followees to a new server with one click.
Threads looks incredibly stupid, a “Twitter alternative you would order from Brookstone,” but there are already tens of millions of people establishing relationships with each other there:
https://jogblog.substack.com/p/facebooks-threads-is-so-depressing
When they get tired of “brand-safe vaporposting,” they’ll have to either give up those relationships, or resign themselves to being trapped inside another walled-garden-cum-prison operated by a mediocre tech warlord:
https://www.garbageday.email/p/the-algorithmic-anti-culture-of-scale
But what if, instead of trying to force Zuck to be a better emperor-for-life, we passed rules requiring him to let his subjects flee his tyrannical reign? We could require Threads to stand up a Fediverse gateway that let users leave the service and set up on any other Fediverse servers (we could apply this rule to all Fediverse servers, preventing petty dictators from tormenting their users, too):
https://www.eff.org/deeplinks/2023/04/platforms-decay-lets-put-users-first
Zuck founded an empire of oily rags, and so of course it’s always on fire. We can’t make it safe to stay, but we can make it easy to leave:
https://locusmag.com/2018/07/cory-doctorow-zucks-empire-of-oily-rags/
This is the thing platforms fear the most. Network effects work in both directions: if your service grows quickly because people value one another, then it will shrink quickly when the people your users care about leave. As @zephoria-blog recounts, this is what happened when Myspace imploded:
http://www.zephoria.org/thoughts/archives/2022/12/05/what-if-failure-is-the-plan.html
When I started seeing the disappearance of emotionally sticky nodes, I reached out to members of the MySpace team to share my concerns and they told me that their numbers looked fine. Active uniques were high, the amount of time people spent on the site was continuing to grow, and new accounts were being created at a rate faster than accounts were being closed. I shook my head; I didn’t think that was enough. A few months later, the site started to unravel.
Platforms collapse “slowly, then all at once.” The only way to prevent sudden platform collapse syndrome is to block interoperability so users can’t escape the harms of your walled garden without giving up the benefits they give to each other.
We should stop trying to make the platforms good. We should make them gone. We should restore the “good fire” that ended with the growth of financialized Big Tech empires. We should aim for soft landings for users, and stop pretending that there’s any safe way to life in the fire zone.
We should let the platforms burn.
Here’s the podcast:
https://craphound.com/news/2023/07/16/let-the-platforms-burn-the-opposite-of-good-fires-is-wildfires/
And here’s a direct link to the MP3 (hosting courtesy of the @internetarchive; they’ll host your stuff for free, forever):
https://archive.org/download/Cory_Doctorow_Podcast_446/Cory_Doctorow_Podcast_446_-_Let_the_Platforms_Burn.mp3
And here’s my podcast feed:
https://feeds.feedburner.com/doctorow_podcast
Tonight (July 18), I’m hosting the first Clarion Summer Write-In Series, an hour-long, free drop-in group writing and discussion session. It’s in support of the Clarion SF/F writing workshop’s fundraiser to offer tuition support to students:
https://mailchi.mp/theclarionfoundation/clarion-write-ins
[Image ID: A forest wildfire. Peeking through the darks in the stark image are hints of the green Matrix "waterfall" effect.]
Image: Cameron Strandberg (modified) https://commons.wikimedia.org/wiki/File:Fire-Forest.jpg
CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en
#pluralistic#mp3s#saving the news from big tech#platform decay#enshittification#fire debt#good fire#big tech#lawful but awful#content moderation#content moderation at scale#antitrust#trustbusting#podcasts
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Yellow alert: Discord is exploring an IPO (initial public offering), which means they may go the same way reddit and other platforms have gone. I use Discord as my main mode of communication with several close friends, and run several small communities through it. It's not clear where things will go yet, but make sure people in your circle who use Discord are aware of this and can put a plan in place if things go badly.
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