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Different types of marketing strategies available.

1. Paid advertising

This includes multiple approaches for marketing. It includes traditional approaches like TVCs and print media advertising. Also, one of the most well-known marketing approach is internet marketing. It includes various methods like PPC (Pay per click) and paid advertising.

2. Cause marketing

Cause marketing links the services and products of a company to a social cause or issue. It is also well known as cause related marketing.

3. Relationship marketing

This type of marketing is basically focused on customer building. Enhancing existing relationships with customers and improving customer loyalty.

4. Undercover marketing

This type of marketing strategy focuses on marketing the product while customers remain unaware of the marketing strategy. It is also known as stealth marketing.

5. Word of mouth

It totally relies on what impression you leave on people. It is traditionally the most important type of marketing strategy. Being heard is important in business world. When you give quality services to customers, it is likely that they’d promote you.

6. Internet marketing

It is also known as cloud marketing. It usually happens over the internet. All the marketing items are shared on the internet and promoted on various platforms via multiple approaches.

7. Transactional marketing

Sales is particularly the most challenging work. Even for the largest retailers, selling is always tough especially when there are high volume targets. However with the new marketing strategies, selling isn’t as difficult as it was. In transactional marketing the retailers encourage customers to buy with shopping coupons, discounts and huge events. It enhances the chances of sales and motivates the target audience to buy the promoted products.

8. Diversity marketing

It caters diverse audience by customizing and integrating different marketing strategies. It covers different aspects like cultural, beliefs, attitudes, views and other specific needs.

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WP Bakery v/s Elementor

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What is CI / CD?

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New Features and Upgrades of Laravel

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Artificial Intelligence can improve Marketing . 

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Importance of Website Maintenance 

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Version Control System and Its Benefits.

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Importance of SEO 

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Robotics Process Automation

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Robotic Process Automation

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Future Technologies that will drive industries..

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Digital Transform Strategy !!

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What do you know about Cyber Security?

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Artificial Intelligence can improve marketing

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                    BENEFITS OF VERSION CONTROL SOFTWARE

Everything needs a modification over a time to cope up with the environmental and technological evolution, and so does the software and applications. Here, we will talk about the software development. Version Control systems are the systems that are being used to make modifications and adaptations in the already developed software systems.

Version Control systems is basically a software tool that helps software team to make and manage the changes in the source code from time to time. This Version Control software keeps a track of every modification or changes that are being made in the code. It maintains a database for the same that helps developers in correcting the errors and mistakes (if in case, they occurred).

 Let’s Learn about VCS Benefits:-

1.      Version Control Software maintains a complete long-term change history of every file. They keep information about every change made by any developer over many years. Those changes can be creation or deletion of files as well as edits in the content. And by having this complete information, Version control software helps developers in finding the root cause for bugs which further helps them in fixing those errors in older versions.

 2.      VCS Tools provides the facility of branching and merging. While working on different

Tasks in different streams independently, individual can also merge their work together in VCS tool. This helps the developers to verify that the changes on each branch do not conflict. Also, teams can choose a type of workflow from the different options that VCS provides while they decide to make the use of this amazing feature of VCS tool.

 3.      Another benefit of Version Control Software is it allows developers to trace each and every change. Developers can track each change being made, why that change is been done, for what that change is been performed and what is the effect of the change. And this also helps in performing root cause analysis and other forensics. Having knowledge of annotated history of code is crucial to decide the future work with accuracy.

Hope this article will give you an idea about version control systems and helps you in understanding it importance and benefits. It is possible to develop software without making a use of version control system but it will lead to a huge risk for the project that no professional would like to take. So, it is adviced to use this tool.

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                                         Native v/s React Native

Android and iOS are giving tough competition to each other. Our smartphones whether it is android or iOS is filled with the application that makes our work quite easier. Now these applications can be Native or React Native.

What does native and react native mean?

Native application Development is developing an app that can run on either iOS or android but not on both. So, after that, we came up with the React Native. React Native Development is basically Application Development that can run on both iOS and Android.

Here I am mentioning only these two because, nowadays blackberry and windows phones are out of the league.

 Difference Between Native and React Native

The  main difference between these two is native is associated with a single software package and that same code cannot work with any other expect the one it is created for whereas react native is not associated to a single software package and the same code can run on both android and iOS so that developers are not required to write separate codes for different software packages .

But this does not mean, react native have only benefits and native have only disadvantages. So let’s talks about their Pros and Cons to get a better understanding of both and then decide which is better.

 Native App Development: Pros

Native Elements: - All the native element, API’s and inbuilt functionalities can be targeted with native application development.

Re-usability: - With the use of native, Re-usability of components are more possible while developing more than one application.

Robust Languages: - Native Development Languages, such as Kotlin and Swift are very robust languages.

  Native App Development: Cons

More Time, Effort and Investments: - If you need to create your application for both the software platforms i.e., Android and iOS, then you need two teams – One for the android App Development and other for the iOS App Development which leads to more time, more effort and also more investment.

  React Native App Development: Pros

One Code: - With the use of react native, Developers are required to write a single code base that runs on both android and iOS phones. Thus, it reduces time, effort and investment cost.

Hot Reloading: - This is one of the main plus points of react native which was missing with native app development is HOT Reloading. With Hot reloading feature of React Native. developers can see the changes they are making on the screen in real time. It makes easier to deploy the project without rebuilding it every time.

Easy for Web Developers: - As major part of react native Development is based on JavaScript. So, it becomes easy for the web developers to move from web development to react native for mobile application development.

  React Native App Development: Cons

Native Elements: - With react Native App Development, developers are not able to use the native elements of devices such as cameras or voice recorders, etc.

No Support for all native API’s: - Another disadvantage of React Native is that it does not support all the native API’s but can support some of the popular ones.

 So I hope, now you will be able to distinguish between the native app development and React native app development and can decide which one is better among the two.

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                M-commerce -  Its advantages and disadvantage

What is M-Commerce?

M- commerce mean mobile commerce. It is the buying and selling of goods and services using a wireless handheld device such as tablets or smartphone. It is a subset of e-commerce, it takes help or e-commerce background and wireless technology (WAP). Just like e-commerce, m-commerce enables us to make a purchase from anywhere without the need to visit a physical store and the products will get delivered to the address. Payments can be done digital wallets .

 Applications of M-Commerce:-

1.                  Shopping

2.                  Banking

3.                  Entertainment

4.                  Information Services

5.                  Marketing

 Advantages of M-Commerce :-

1.                  It creates global customer base:-

Anyone having a mobile device and an internet connection can shop from anywhere they happen to be. M-commerce makes it convenient to provide information to customers at any place and any time. It is convenient for the customers as they are not needed to visit a physical shop at some particular place and also they can make the purchase at any time according to their convenience and are not required to worry about the physical shop’s  working time. On the other hand, sellers are able to reach global customers as well which means more customers, more sales.

 2.                  It Opens up the rural Markets:-

With the introduction of mobile commerce, now local customers are not required to visit the physical stores to purchase products. They no longer need to wait in long waiting lines in front of stores as they can order the products needed online and get them delivered at their home. This also reduces the sellers workload as now they do not need to attend customers personally , the only task they are responsible for is to get the ordered products delivered on time.

 3.                  Sellers have access to more customer’s data :-

With the use of E-commerce applications, sellers have more access to more data of customers who are buying or viewing their products on their mobile phones. With the revolutionisation of technology and applications, it is possible to track someone’s activities as what user’s are searching for, what kind of products they are viewing and this will help sellers is learning what is in demand so that they can plan their products accordingly and also can know who all are their potential customers so that they can target them.

 4.                  It is easier to re market customers with m-commerce:-

M-commerce enables businesses to re market the products to customers. If customer has searched for some product but didn’t purchased it or left it in their cart , then sellers have the ability to bring back that customer to their business which is not possible if customers left the product on a physical store, as their isn’t a way to contact that customer again.

 5.                  It allows you to scale your business quickly :-

If you have a m-commerce presence, you can easily and quickly scale up your business. With the physical store, it is quite difficult to reach to global customers but with online business and use of m-commerce, you can reach to global customers easily and efficiently. While working with online advertisement, you can add money to your campaign when you see that your advertisement campaign is working well. Also you don’t to need to worry about getting a place for your inventory because here everything is available online.

 Disadvantages of M-Commerce

1.                  Lack of personal touch :-

With the mobile commerce, there is lack of  personal touch. Buyers can’t see or touch the product in real before buying it and because of this they doubt on the quality of product. So despite inviting graphics, detailed product descriptions, discount offers, etc., Sellers must ensure that their website’s first impression should be good in the eyes of buyers . If any website, product or app have more positive reviews, then their are more chances of other customer to make a purchase from that website. So customer reviews forms the foundation of the company.

 2.                  It requires technology access :-

If customers doesn’t have a mobile device, then he/she cannot be a part of m-commerce. In fact if they do have mobile phones then that devices must be capable of installing and operating the m-commerce apps or websites.

 3.                  It requires app or website to be in working condition:-

If your  app or website is not responding due to some reasons, then you are not going to be generating any sales till the time it gets fixed. And this will lead you to a loss in profit. Also if users don’t find any app or website working properly, they make a poor image of it in their minds and often do not visit it again which means loss of customers. So technology issues could become the barriers also sometimes.

 4.                  Products needs to be delivered:-

With m-commerce, sellers need to deliver the order to customers for which they need to put faith into third party shipping companies. If in case the product is dispatched from the warehouse but not delivered to the intended customer on time on in good condition, then customers make the sellers responsible for this and doesn’t blame the shipping company. Also the loss is beard by the sellers.

 5.                  Highly competitive market place:-

Online marketing is a highly competitive market place as there are numerous e-commerce sites selling the same kind of products and as there is no distance issue because no matter from where you order, you will get your product delivered at your place. Whereas in case of physical stores, sellers are able to get permanent customers who lives in their locality. New sellers have to face a tough competition to create their company’s presence online. Companies are needed to provide exciting offers so that customers will choose them over their competitors.