apothecamarketing

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How to Easily Make a Social Media Calendar

What is your goal with social media? It’s probably a combination of communicating with your existing customers or clients, and reaching new customers/clients so you can generate more revenue, right? Well, one of the best things you can do to improve your social media visibility is to post consistently. 

Posting on a regular, frequent cadence increases your page’s visibility since most social algorithms will “boost” your post visibility based on algorithms that look at a combination of content, frequency, and engagement (likes, shares, comments, etc.). However, we know it can sometimes feel overwhelming to create new content, particularly if you’re posting daily or several times each week. That’s where a social media calendar can come to your rescue!

Read More: https://www.apothecamarketing.com/how-to-easily-make-a-social-media-calendar

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What is PPC?

PPC is an acronym for pay-per-click, which is an advertising model that allows advertisers to pay for an ad on a platform when a user clicks on the ad. This differs from other common advertising models, like display ads, which will often be charged on a cost-per-view basis (or cost per thousand views), or placement ads, which are billed for a specific period of time with no guarantee of impressions or clicks (e.g., some magazine websites).

Individual ad platforms such as Facebook, Pinterest, LinkedIn, and even media sites (native platforms) may use variations of the PPC model, but most frequently when people mention PPC they’re really speaking about search engine ads (Google and Bing), and Google in particular. This is largely because of the sheer volume of searches Google sees each day, which enables it to serve up theoretically relevant ads related to those searches, and in turn gives advertisers a gigantic potential audience.

Read more >>

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8 Ways to Optimize Your Google Business Listing

If you have a business that depends on local customers, then you need to have a Google My Business listing. A Google My Business listing (GMB), is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. According to Google, half of all individuals who conduct a search for a local business will visit that business within 24 hours. 78% of local mobile searches result in an in-store purchase. What’s more, about 56% of local searches are “on-the-go,” via smartphones. 

Since its inception, GMB has evolved and added some really cool features that enhance your listing, help you reach new customers, provide insights and analytics, monitor your reputation/reviews, and increase your rank in local search results. A Google My Business listing is an amazing resource for businesses as it provides free SEO!

Read more! >>

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How To Crank Out More Blogs. Without Writing.

New, fresh content is incredibly important to your business. So if that’s the case, then why aren’t more businesses producing more content? We’ve come up with a couple of approaches that help our clients produce content without "writing". 

Read more: https://www.apothecamarketing.com/how-to-crank-out-more-blogs-without-writing

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What Analytics Metrics Should You Be Monitoring?

When was the last time you looked at your company’s website data? If you’re like many, you probably don’t with any regularity, or at all. In some cases that may be because your agency or marketing team provides reporting related to your marketing programs, and sometimes because you’re just not sure what you should be looking for. 

We’ll take a look at some of the most common metrics, and talk about what you should be looking at, and what metrics aren’t that useful.

Read More: https://www.apothecamarketing.com/what-analytics-metrics-should-you-be-monitoring

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How to Use Social Media for Your Multifamily Properties

Social media has grown to become a vital part of any business’s marketing strategy. It doesn’t matter if your business is small and local or a well known national brand - you need social media for your business. For multifamily properties having an active social media is a great opportunity to connect with residents, increase brand awareness, and reach new renters. 

Read more: https://www.apothecamarketing.com/how-to-use-social-media-for-your-multifamily-properties

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Should you be using landing pages?

You’ve heard the term “landing page”, right? Obviously it’s a page where you “land” people who are clicking through from a marketing campaign. But, why is it a big deal and how can it impact your marketing campaigns?

Read more: https://www.apothecamarketing.com/should-you-be-using-landing-pages

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What is website conversion?

We often see clients and other agencies focusing on website and marketing metrics like traffic, clicks, likes, and shares.

“Our SEO program increased traffic by 200%!” Or, “Our social media posts had over 10,000 likes!”

While these sound great, and can be important metrics to be sure, they don’t really tell the whole story about how your marketing programs are performing. Traffic is great, but is it driving more sales? Is it creating relationships? Are people engaging with your content?

What they’re not tracking, but should be, are conversions.

Read more: https://www.apothecamarketing.com/what-is-conversion

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Marketing CBD on Facebook & Google

Selling CBD products is legal in most states. But try telling that to Google and Facebook. We look at some of the challenges and solutions to marketing CBD on these popular platforms.

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CBD and hemp product sales are exploding. But many ecommerce platforms have historically banned their sales. Now Shopify has announced that it will allow these sales in the U.S. Learn more about the ins and outs of selling CBD on Shopify: https://www.apothecadigital.com/blog/shopify-now-allows-cbd-hemp-products

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SEO Snake Oil

We’ve seen too many of our clients paying companies a retainer, for essentially...nothing. If you’re engaging an agency to “do SEO”, are you sure they’re really performing? We talk about what your agency should be doing, and how to avoid snake oil.

https://youtu.be/d7Evp0pVFMk

Be sure to visit Apotheca, to learn more about how you can increase your leads, sales, and marketing health: https://www.apothecadigital.com

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Image Size & SEO

Image size can have a huge impact on your site's speed and your organic rankings. We look at something you can do today to improve it! Read more >>

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Shopify Nixes MailChimp!

If you're using Shopify, you're probably also using MailChimp. That integration is going away May 12. Find out what you can do, and contact us today to help! Read more >>

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5 Top Free Apps for Your Shopify Store

One of the benefits of using Shopify as your ecommerce platform is the shear number of powerful apps that extend Shopify’s already robust capabilities. And we’re talking about thousands of apps, from those that will help improve your site’s SEO, to apps that will help with shipping and fulfillment, to apps that help integrate your store with other tools. They run the gamut from marketing, accounting, integrations, customer service, and much more. Pricing also runs the gamut, with some apps that are completely free, and others that run from just a few dollars per month, to hundreds of dollars per month. Read More!

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Get Ready for Your Website Project

We design a lot of websites for clients of all sizes, from big retail sites, to informational sites for small businesses. Unfortunately, more often than not, there’s delay in getting everything we need to build the site. While we do most of the heavy lifting for these projects, from coding to design, to copywriting and testing, our client teams still need to be involved to make a project successful. Here are some things to think about and prepare before you launch your next (or your first) website project. Read More Here!

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How Not to Manage an Email Program: A Cautionary Tale

Here's a hint: Your entire marketing team should not be dedicated to only producing emails.

I recently had the opportunity to do an in-depth assessment of the marketing program at a mid-size ecommerce company, which we’ll call “Joe’s Java” to protect the innocent. One of the company's primary marketing tactics, email, jumped out at me as fairly unique.

Now, Joe’s has seen steady growth since it started more than a decade ago, so the concern at the company was more about how to continue to grow without significant change, rather than what they could improve to drive exponential growth. That, and the recent sale of the company, have led the company leadership to believe that the tactics they’re employing are by their very nature, right for the company, without looking at supporting data around program performance (i.e., the company sold, so it must be working). This is a common misconception of executives who are trying to transition from “shoot-from-the hip” entrepreneurial to data driven professional marketing programs. In many cases, the leadership at these companies has often managed each marketing program hands-on, guided by gut rather than delegating marketing decisions to subject matter experts who rely on data. In the case of Joe’s, we’ll look at why the “we’ve always done it this way” approach is costing them significant amounts of money. Read More!

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Don't Let Your Vendor Hold You Hostage!

We’ve seen it time and time again across industries as diverse as mortgages, insurance, legal, and chiropractic. A company or agency with expertise in your industry offers to build you a website for “free”, or using canned templates, as part of a software suite or marketing services retainer. They wax poetic about how they design professional sites that are customizable and SEO-friendly. They then boast the long list of customers they have so you think, “Well, they must be good, right?” Slow down. Don’t get too excited. Remember, if it sounds too good to be true, it probably is. Read More!