digiadguy-blog

[digiadguy-blog]

Product Development for Publishers - LinkedIn Native Ad Units

Role: Ideator, Pitchman

Concepted and Pitched Native Ad units for LinkedIn to leverage sponsored Pulse new stories from contributors

[digiadguy-blog]

MSN Homepage - Mobile Controller Feature for Infiniti Q50

Role: Driver, Pitchman

Sold in the mobile controller function to OMD and deployed it on the MSN Canada homepage.

Infiniti Q50 Demo 

[digiadguy-blog]

Publisher Ad Format Development - Responsive HTML5 Ads for Disney Interactive Group

Role: Ideator, Pitchman

Worked with Disney.com as a publisher to propose and pitch integrated responsive ad units to close a publisher direct agreement.  

[digiadguy-blog]

Proof of Concept - Mobile Controller Functionality

Role: Ideator, Driver

Developed this Proof of Concept, then built it into a prototype and pitched it to agencies and advertisers.  Eventually used this for MSN Canada Homepage for Infiniti Q50 campaign.  

[digiadguy-blog]

Windows 8 Ads in Apps - Sizzle Reel for Custom Ad Formats

Role: Evangelist

This is a video of a collection of the co-development prototypes and internal prototypes we developed over the course of 2011-2012

[digiadguy-blog]

Windows 8 Ad in App - Panel Clips Custom Format for Life of Pi

Role: Ideator, Driver, Pitchman

Prototyped a entertainment vertical specific Windows 8 Ad format mapping small video clips of the trailer to the background of a full page windows 8 ad.  

[digiadguy-blog]

Windows 8 Ads in Apps - Campaign App Prototype for Ford Fiesta Join the Movement Campaign

Role: Ideator, Driver, Pitchman

Prototyped a short-term campaign application for Ford Fiesta's Join the Movement Campaign.  Ad would be built and easily replicated on the Microsoft Store as a downloadable app that exists for a certain period of time.  Campaign app model sold to Merrill Lynch for Inside the Ticker Campaign and currently in the Microsoft Store.

Merrill Lynch Inside the Ticker Campaign App

[digiadguy-blog]

Multi-Screen Prototype - Gears of War 3 User Scenario

Role: Ideator, Driver, Evangelist

We created a user scenario around a hypothetical user target on how we uses his devices across day-parts and how the ad units could be connected to one another througout his day.  

MSN Homepage Video Demo

XBOX Video Demo

[digiadguy-blog]

MSN Homepage - Twitter Swarm Concept for Lincoln MKZ Launch

Role: Ideator, Driver, Pitchman

Applied Twitter Swarm prototype and idea to create a mock for Lincoln MKZ re-launch in 2012.

[digiadguy-blog]

Windows 8 Custom Ad in App - Ad Sequencing and Music Visualizer Prototype for Pepperidge Farm Goldfish

Role:  Driver

Worked with Y&R to co-develop a music visualizer and sequenced ad unit for Windows 8 Ad in Apps.  Showed on stage at Cannes 2011.  

[digiadguy-blog]

Twitter Swarm Social Project for Cannes 2012 - Tweets in Space

Role: Ideator, Driver

The Tweets in Space solution was a social solution that was to visualize Twitter conversations happening at the 2012 Cannes Lions Creativity Festival.  Attendees interested in the solution who are walking by the digital lounge observed the aggregate activity by Twitter users and could choose to participate by using their Twitter account for a chance to win prizes.

[digiadguy-blog]

Windows 8 Ads in Apps - Ad Bumper Execution for Jeep

Role: Evangelist

Worked with Universal McCann and the Jeep brand to create the Ad Bumper unit for the Accuweather App.  Showcased at Adweek. 

[digiadguy-blog]

Windows 8 Ads in App - Gesture Based Custom Format

Role: Client Development and R&D Lead

Worked with Razorfish to develop custom gesture enabled Windows 8 Ad unit for Delta's Up campaign.  Showcased at Adweek.  

[digiadguy-blog]

Windows 8 Ads in Apps - Dynamic Background Ad Format

Role: Client Development and R&D Lead

Worked with Team Detroit to co-develop the dynamic background product for the Ford Fusion and showcase at AdWeek.  

[digiadguy-blog]

Cannes 2012 - Overview of Tweets in Space Solution

Role: Evangelist

In the Microsoft Digital Lounge showing off the solution in action.  

[digiadguy-blog]

MSN Homepage - Augmented Reality Concept for Warner Brothers Suckerpunch

Role: Driver, Evangelist

Managed creative team and polished up concept to apply across devices (XBOX) and in traditional media (Print)

Video Demo

[digiadguy-blog]

Social Prototype - TweetPop Social Aggregator and Micro-Game for Cannes 2011

Role:  Ideator, Driver

This prototype was shown at Cannes 2011 in the Microsoft Digital Lounge and illustrated how we can visualize social conversations around a particular @handle in introduce gamification to encourage social posting via Twitter.