Gradation Target is a line, an iconographic flow ponctuated by semantic associations. It deals with painting, advertising, photography, exhibition, design, drawing, sculpture, crafts, performance and so on...
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Albert Mertz / 1970 Tapet - blå former A-B-C
painting, 47.5 x 42 cm
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We have no art / 1967 Baylis Glascock
movie produced by Charles & Elinor Mikulka, 26 minutes
youtube
#we have no art#art#sister corita#corita#baylis glascock#glascock#movie#video#1967#la#los angeles#sister#charles mikulka#mikulka#elinor mikulka
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Boston Gas Tank / 1971 Sister Corita
#siter corita#corita art center#art#la#los angeles#tank#boston#gas#companie#1971#painting#comminssion#corita#rainbow
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Absolute Citron Lava / 1996 Steven Bronstein for TBWA
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Juicy Salif / 1990 Philippe Starck
lemon squeezer, iron, 14 x 19 cm
#jus#juice#cuisine#cook#cooking#ustensile#ustensil#desing#futur#squeezer#lemon#vampire#rocket#fusée#1990#gradation target#agrume#presse#juicer#iron#space#espace#Philippe Starck#Starck
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Iron Mac / 2013 Adrien Guillet

#iron man#movie#comics#technology#mac#apple#adrien guillet#guillet#the jogging#collage#footage#pomme#computer#robot#armure#shield#weapon#steve jobs#hero
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Tablets forever / 2013 Adrien Guillet

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Heartbrand logo / 2003 Unilever ice cream
#cargills#bresler#和路雪#kibon#eskimo#lusso#wall's#ola#frisko#gb glace#hb#streets#tio rico#miko#frigo#good humor#algida#unilever#galace#heart#gradation target#coeur#brand#branding#trade mark#logo#strategy#marketing#centralisation#ice cream
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Cahier d'Art [Cœurs Volants] / 1936 Cover by Marcel Duchamp
#cœurs volants#duchamp#marcel duchamp#art#cover#couverture#press#magazine#cahier d'art#modern art#artist#heart#optic#vibration#gradation target
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Geberit : I Love Water / 2013 Lukkien
commercial, 15"
#geberit#i love#i love water#wasser#eau#j'aime#wc#toilettes#restroom#caca#shit#poo#fountain#heart#coeur#lukkien#commercial#gradation target#2013#video#spot#3D#Puck van Vliet#ad#advertising#pub#publicité#ass#cul#fesses
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Storage Room / 2012 Lili Van Der Stokker
installation, mixed media, 430 x 235 x 560 cm
monographic exhibition "Living Room", Gallery Kaufmann Repetto (It), april 2012
#gradation target#Storage Room#living room#salon#Lili Van Der Stokker#installation#contemporary art#art#mixed media#Kaufmann Repetto#italy#fourniture#mobilier#tapis#carpet#sofa#couch#canape#fauteuil#chaise#chair
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Located at 16 West 56th Street in New York, Siegelaub's gallery - Seth Siegelaub Contemporary Art - dealt not only in fine art but also in Oriental rugs, which are sometimes incorporated into shows. This coupling provided the dealer an appropriate setting to project the image of the art collector as a highly cultured individual surrounded by refined objects. Additionally, the combination of new art and old, "timeless" rugs inevitably suggested that this particular "new" would also withstand time and become "priceless". Siegelaub's aggressive promotion of his gallery is evident in the structure of his first exhibition (14 September-10 October 1964). He arranged paintings and sculptures by a number of artists throughout the gallery space and placed couches and chairs on an exotic carpet in the center of the room. The gallery visitor was encouraged to lounge in the seats and experience the show as an environment.
Conceptual Art and the politics of publicity (excerpt) / 2003 Alexander Alberro
published by the MIT Press, Cambridge, Massachusetts / London, England
#Conceptual Art and the politics of publicity#Alexander Alberro#Conceptual Art#publicity#mit#mit press#Seth Siegelaub#Seth Siegelaub Contemporary Art#Contemporary Art#gradation target#Oriental rugs#rug#carpet#exhibition#environment#lounge#exotic carpet#new york#14 September-10 October 1964#16 West 56th Street#curator
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Bounty : Le musée / 1996 Patrick Duroux for CLM/BBDO
tv advertising, 31"
#Bounty : le musée#musée#museum#patrick duroux#clm/bbdo#1996#gradation target#bounty#chocolate#coco#coconut#noix de coco#ad#tv ad#commercial#publicité#tv#spot tv#advertising#kraft food#food
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I'm Feeling Lucky / 2013 Erin Mitchell
sketches, unknown dimensions

#sketches#sketche#drawing#dimentions#paper#untitled#2013#exhibition#art#contemporary#artist#erin mitchel#sfmoma#sf#sans francisco#moma#museum#modern art#gradation target#abstact painting#painting#canva#slow art day#sketching#San Francisco Museum of Modern Art's#mark rothko#rothko#1960#n°14#n. 14
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Argyle Socks / 2013 Google Store
#Argyle Socks#2013#google store#gradation target#socks#argyle#google#goodies#logo#mark#trademark#branding#brand#marque
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Adidas Facebook Superstar / 2013 Gerry Mckay
#Gerry McKay#2013#gradation target#shoes#chaussures#facebook#branding#brand#mark#trademark#goodies#collaboration
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I Need Some Meaning I Can Memorise (The Invisible Pull) / 2012 Ryan Gander
a gentle breeze pulling the spectator through the gallery space, Fridericianum, Documenta 13, Kassel (De)
#Ryan Gander#kassel#documenta#documenta 13#breeze#win#gallery#space#installation#air#I Need Some Meaning I Can Memorise#The Invisible Pull#gradation target
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