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WHY WE CELEBRATE VALENTINE‘S DAY IMPRESS

Valentine’s Day

Valentine's day or Feast of Saint Valentine is celebrated annually on 14th of Feb as Lover's day which was initially Originated as day to commemorate the death anniversary of saint named Valentine. Even though it celebrated world wide it is not declared as a public holiday in most countries. Despite this factor it is still recognized as a day for religious and commercial celebration in many parts of the world. Valentine's day is also celebrated as the feast day in Lutheran Church.

Origin

The history of Valentine's day and life of saint Valentine remains a solid unsolved mystery. As there are so many saints named Valentine are christian martyrs.

History

As Feb 14 is the day honoring Saint Valentine Day, the saints referring to this day is only few, they are Valentine of Rome and Valentine of Terni.

Valentine of Rome

Valentine of Rome was Martyed on AD 269. He was added to the calendar of saints by Pope Galesius. His relies were kept on the Catacombs of San Valentigo. During the period of Nicholas IV the relies of Valentine were transferred to the Church of Santa Prassede. The head of Saint Valentine is flower crowned and exhibited in Santa Maria in Cosmedian.

Valentine of Terni

Valentine of Terni was martyed on AD 273. He was buried on Via Flaminia. And his relies were kept on Basilica of St valentine in Terni.

There has no evidence for the link between the st Valentine and day for Romantic love.

Legends

Several stories and fables of St valentine mainly associated with Feb 14, in which most of them related to martyrdom.

One of the common story told about Saint Valentine is, That he have been executed for performing weddings for the soldiers of Roman empire. As the soldiers were forbidden to marry. Before his execution, he had written a letter to the daughter of jailer, whom he healed and later become his love affair, signed the letter as "your valentine"

But according to historians there has been no marriage ban issued by Claudius II( who is said as the Emperor, who ordered the execution of Saint valentine). supporting the statement , after the victory of Goths, Claudius told his soldiers to take more women for them.

One other Story is, King Claudius interrogated with Saint Valentine as a person and tried to convert him to Roman to save his life ( Valentine was persecuted as he is Christian). Saint valentine refused to be converted. Before his execution, he healed Julia, blind daughter of jailer. The jailer and his family due to this miracle believed Jesus and so they weer babitised also.

Courtesy: HISTORY CHANNEL

Tradition

Although the modern day Valentine's day become marginalized to American customs of romantic love. The European tradition of Valentine's day is different. As the day is only associated with Saints and Spring.

In Norfolk, there is a mythical character called Jack valentine, who roams around and knocks the rear door of the house leaving presents and sweets. Some claim that this may have rooted the reason for giving presents to Valentine's day.

In Slovenia, There is saint named Zdravko who is offend called as saint Valentine, is saint connected to spring and pilgrims. It is day believed that plant and flower grow on this day. There is Proverb "saint valentine brings the key of roots" defines the above statement

Transformation to Day of Romance

In Ancient Rome, during 5th century, Roman festival called Juno Ferrua (meaning  Purifier Juno) is celebrated on 13-15 on the month of Feb. Pope Gelalious abolished this festival and introduced the festival "Purification of Mary". Although it is called purification of Mary, which later became "Presentation of Jesus on Temple"which is celebrated on Feb 14.

Researchers doubt this incident may rooted the 14 century's first recorded  description of Feb 14 as a day of celebration of love from "Character of Court of Love". Some say that"Parliament of Foules" was the recorded association valentines day

"For this was on seynt Volantynys day Whan euery bryd comyth there to chese his make"

But meaning of the poem doesn't relate  valentines day to romantic love, however it only denotes days of Mid Feb is mating time for birds in England.

Duke of Orleans Written by Charles on the 15th century was the earliest written evidence of valentines, which was written to his Wife

"Je suis desja d'amour tanné Ma tres doulce Valentinée..."

Celebration

Due to colonization the Valentine's day originated in England spread through all English speaking countries. In 21st century due to Globalization and marketing efforts of companies spread Valentine's to most of the countries.

Introduction of Valentine's day Card was popularized by a British publisher. the card contained the versus of sentimental scores for young lover who were unable to compose their own poem. Due to the rise of Printers this Paper valentine become a huge success.

During the end of 20th century the exchange of cards transformed to exchange of gifts like roses, box of chocolate and diamond rings.

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WHAT IS INDIAN BLACK ECONOMY IMPRESS

Black money is a money earned from improper and false accounts to escape from taxation. Most black money is proceeds of bribery, corruption and illegal transaction. The black money is legitimized by money laundering techniques. Black money also corresponds to money earned from black market, where illegal transactions and distribution of prohibited goods is engaged against institutional set of rules. The motive of participants of black market is to evade tax and hide their behavior from government. Examples are drug trade, weapons, tobacco etc. This illegality is often characterized as black or shadow economy.

Indian black economy

Deposition in Aboard

In India situation of black money is epidemic as it tops the list for  illegal and unaccounted money around the globe. It is estimated that over a trillion US$ is stored in Swiss banks and it is 1300% higher than the India's national debt (data given by Indian media alleging Swiss banking association has given reports, which later denied by Swiss bank as false and fabricated report).

in 2011 government of India received the names of person who had accounts in HSBC. And the white paper for HSBC is published by the government in may 2012. According to it total amount of money deposited in HSBC is 1.95 billion US$(for year 2010). Ministry of external affairs for Swiss also confirmed these information.

Black money within India

Indian firms are reportedly accused of evading from taxation and using Trusts for laundering black money, As the country has no central repository for checking the corporate and Trusts.

Reasons for Black Economy

Though Black money is anonymous and still continuous in society, there has been some strong theoretical reasons given by the experts for the origin of black economy in India.

History

It is said that black economy was started root since the world war II. Companies of colonial India made the situation conducive by short supply of industrial goods and made a huge profit from the cutoff. To cease the underground economy British Government formed Ayers committee in 1936 to investigate the shadow economy to improve the tax collection.

Defects in Tax structure

Due to the defects and loop holes in tax structure, the tax payers are distracted to escape from taxation. The high tax rate is also big factor for tax evasion. Due to these factor most of the traders and business people don't show their actual income.

Sources

Black money is outcome of sectors which is prone or vulnerable to underground economy does not have or redundant to systematic procedures.

Invoice fraudulent

Under invoicing and over invoicing activities are common generating source of black money . As the original cost is hidden from accounts remaining unaccounted money is resulted as black money.

Illegal holding

Trading of precious metals like golds and gems like Diamonds are often common contributed source of black economy. Since India is largest importer of gold illegal trading and smuggling of gold contributes the source of black economy. Some common tactics are Hiding of this metal and selling it during high demand. Gold is also conduit for converting black money from abroad to local black money.

Aboard investments

It is reported that over 500 million US$ of Indian money is deposited in abroad(tax haven countries). As the people hide their income they tend to deposit their black money in foreign banks and fund investment aboard

Illegal activities

As the corruption and bribery are common form of unaccounted money they also influence the black economy. Corrupt government officials and politicians invest their money abroad which are earned from local bribes and faulty valuation of services related to sector development.

PM Modi's speech on demonetization of Rs 500 & Rs 1000 notes

Courtesy: BJP

Money laundering

Money laundering is the process of converting black money to white(accountable money). Even though the black money cannot be entered to financial market due to the compulsion of pan card and other documents. The conversation of black to white done through the following loop pits.

Funding

As there is centralized repository for information of public trusts, many education institutes owns trusts and non profit organization to release the audit the financial statements of their institutions.

Donation

Many private educational institutions collect donations and capitation fee for the management quota seat. These money are not accounted and no receipt given. Businessman also give donation to ruling party to making policies in favor their business.

Real estate

As the real estate constitutes 11% of national GDP large amount of unaccounted money is parked in real estate. As the transaction taxes of high for the properties with hive level, by paying bribes and under declaration values making paper works much opaque.

Consequences

As the black money is result stagnant of unaccounted money, resulting in circulation of lesser money on economy. Which eventually lowers the growth of economy. As the black economy largely effects the real investments, resulting the scarcity of foreign exchange preventing essential imports.

Black money not only chunk the nations large amount of natural resources but also siphoned out.

Remedies

The reports shows that unless repealing of the old and complicated laws such as urban land ceiling act and rent control act  and simplification of  real estate transaction process the source of black money from real estate is very difficult to be eliminated.

Blockage of government funds( AICTE and DST) to the institutions having trusts for tax fraudulent may reduce the black money generation in Educational sector.

Severe punishment must be given to the person who are caught out-lawing and malpractice of economic policies

The laws of constitution should be revised to free from loops and pits

Lower of taxes can lead to unnecessary tax evasion and simplification of tax law can make easy to catch the account fudgers

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WHY DO WE CELEBRATE NEW YEAR DAY

NEW YEAR DAY

New year or new year day is observed on the first day of every year as per Gregorian calendar. This day is celebrated as public holiday on most of country which are using Georgian calendar for their Day to day management. New year is often celebrated with fireworks to mark the start of new time for every zone.

History

Etymology

The word January is coined from the name of Roman god Janus, the god of beginning.For whom the people of Rome before pre-christian era used to dedicate first day of January (as per Julian calendar)

Origin

The habit of celebration of New year was started before 2000bc. It is believed that the tradition was started from the Mesopotamian civilization. During that era new year celebrated in month of March.

Roman calendar

Roman calendar which is Used in earlier days designated first day of March as New year. During that time calendar had only Ten months. Year starts from March and ends in December. This is why Months like October November and December has the prefix of Latin word Octo, Novem ad Decem for denoting eight, nine and ten. The months January and February were later added to the calendar around 700BC. The New year was later shifted to January, as this month were Romans elects consuls, the highest officials in Republic of Rome.The first recorded celebration of new year in January was around 153BC in Rome. Newly formed date was not observed widely and this why people in some places still observe New year in March.

Julian calendar

In 46BC Julius Caesar extended the days of year from 355 to 445. He inserted 23 days in the month of February and the remaining 67 days converted to 2 interrelates, then interposed between Last two months. Caesar also extended months of year from 12 to 15. After this Year, Romans Officially made January 1 as New year, as the Romans normally use name the elected consuls specify an year. Some may argue this Theory and make an alternate statement that During 46BC after the Murder of Caesar, Roman senate Voted to commemorate Caesar On first day of January, For his work on Julian calendar and honoring him.

Gregorian calendar

During 567AD council of Tours had ordered several times to abolish the celebration of New year on January 1 and there has been some evidence of celebration of new year on 25th of December date which is considered to be birth of Jesus.

During later 1562 several reformation of Gregorian calendar restored New year day as January 1. Gregorian calendar also deleted 10 days for error accumulation, which made new year come after winter solstice. New calendar was immediately adapted by most of the catholic countries except British. Colonies of British also celebrated New year on 1st of March until 1752.

Courtesy: The Telegraph

New Year in other cultures

Africa

People of Africa used to celebrate New year on 11th of September based on its own ancient calendar system. They used to call it as Enkutatash. During Leap year they increment a day to September 13th.

China

Chinese new year is one popular festival around the globe. It is normally observed between Jan 20 to Feb 20. Chinese used to mark every year with animals like Dragons, Dog, Sheep, etc.

India

People of Gujarat some time celebrate Deepavali as New year. Hindus in India  celebrate New year in different days as per their religion. In southern religion, Tamil Nadu celebrate New year in first day of Chiththirai as Chiththirai Thirunaal as per Tamil calendar (normally in April 14). People in Andra and Karnataka Celebrate Yugati as their New year.

Cambodia

People of Cambodia and Thailand also celebrate New year on April 14 which they call as Songkaran.

Celebration

New year's eve

To Remember the memory of ending year, television usually broadcast the serious of important moments which happened during that year. Some Publication even publish year-end articles. Peoples celebrate new year day with firework and also pray to have a refreshing start in upcoming year.

Fireworks

In Countries Like USA, Times Square countdowns is started on 11:59Pm with counting of 60 seconds. The Moment when it reaches 12am, fireworks starts to light the midnight sky.

New Year resolutions

People often used to take pledge on things like habits( Do's and Dont's). And often prey not to break the pledge.

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WHY WE CELEBRATE CHRISTMAS IMPRESS

Christmas

Christmas or Christmas-day is celebrated on 25th of December by 2 million people all over the Globe. This Day is mainly celebrated by Christians and most peoples in western countries. For them it is most highlighted day of the year and mostly spend their time with families and decorate their house with fancy lights. But why Christmas is celebrated is it a tradition or there any special reason

Etymology

The word Christmas is compound word of Christ's mass. Christ means "anointed" and mass means "celebration of Eucharist". Some times it is denoted as "Xmas", which is nothing but a symbolic notation of chi(x) in Greek.

Birth of Christ

Christmas is celebrated as the day which Jesus was born on earth who is believed as "son of god". No one knows Real birthday of Jesus and it is not recorded even in bible. But First recorded Christmas celebration of Christmas at 25 December was in the year of 336 AD.

Controversial theories

There is also some practical reason that he was not born in winter but maybe in spring because shepherds would keep out their cattle from snowy hill. And the star of Bethlehem also hints birth Jesus might have been either spring or Autumn.

During spring Jew people celebrate a festival called "passover", to remember the Jew escape from Egyptian slavery . Jew people from from all over roman empire travel to the temple in Jerusalem to sacrifice their lamps. As it is a ceremony of all peoples Romans might have used this season as census. As Mary and Joseph were Jew, they went from Bethlehem to Jerusalem for census.

Choice of DEC 25

Record of official declaration of Christmas day was made during 4th century by Rome church Bishops. Saturnalia, the Rome festival, which is celebrated to hon-out the Roman God Saturn was held at 25th of December. And Birth day of Pagan sun god Mithra was at same day also. As the bible states that  Jesus is also called "sun of Righteousness". This could have been a reason for choosing the Christmas date as 25th December.

And also Jewish festival called Hanukkah starts on 25th of December. For Jewish it is the festival of lights.

Christmas Traditions

Even though Christmas and Easter are largely celebrated festivals of Christians. Christmas is treated special by its traditions. One of it is family Get together. After all winter is cold and dark season who would not want their friends and family close with them. Eating delicious foods and uncovering presents and who would forget "Santa"

Food

As per traditions special family cuisine is an important part in Christmas. And it differ from nation to nation. People normally cook meals of chicken and mostly turkey. People In UK cook 12 different types of fish

And who can forget desserts such as pudding made of chocolate and fruit cakes.

Songs and Music

During Christmas songs are mostly sung churches. one of earliest record of hymns was at Rome in 4th century. One of oldest song still sung in some churches are "corde natus ex parentis" by Spanish poet. Over time many songs and hymns were written and sung

one of the well known song is "jingle bells" and "deck the hells" which are widely used all over globe.

Christmas Greeting Card

People tend wish their friend and relatives through post card and Greeting cards. Although this system is now widely used by other religions and nations. Christmas card is illustrated  arts with reads of " wishing you a merry Christmas and happy new year" or "happy holidays".

Christmas tree and Decors

One of the commonly known tradition of Christmas is decorating Christmas tree and decorating house with fancy lights and wallpapers.

Green Christmas tree symbolizes the hope of spring will return after the winter. This tradition is alive before the evolution Christianity. But use of decorations has evolved just a couple of century ago.

Gifts

Who can imagine a Christmas without gifts. Gift exchanging is one of the main traditions Christmas. But you would not know that the tradition was also took place in ancient roman festival called Saturnalia. people used to give gift to their beloved ones.

But for Christmas, gift exchange tradition were based on golden gifts to baby Christ by "Magi".

Santa Claus

Santa or father Christmas or saint Nicholas is best known figure when we come across the word Christmas other than Jesus. He may know figure of Santa by Long white beard wearing red coat with bag full of gifts riding reindeer.

The modern Santa also known as father Christmas was inspired from the Dutch saint Nicholas, who used to care children and only difference is he give gifts But only during December 6

There are some places in world where, Christmas gift is given by Jesus himself. Around Russia Christmas gift is given by Ded Morez with his grand daughter.

Snowman

Even though snowman is not an tradition of Christmas, it is just a snow sculpture build by children during winter season. The most common snowman is sculptured with three big snowballs with carrot nose on head and tree branches as hand. It is often seen with hats and scarfs.

To summarize Christmas is an excellent day for Family get-to-gathers and forgetting all the problems and spending some quality time with family.

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WHY WE CELEBRATE HALLOWEEN IMPRESS

Halloween

Halloween is celebrated on November 31 of every year. Day when we curve the pumpkins, wearing spooky costumes and go trick or treating and candy poping. But wait why do we celebrate Halloween and where is its origin. To answer the former, Halloween is celebrated to remember our dead ancestors. Halloween is celebrated till 2nd of November. later is described briefly below.

Word Etymology

The word "Halloween" used these days is derived from the word "All Hallows'eve", hallows means Holly and eve is shortened to "een" in Halloween.

History of Halloween

The Origin of Halloween is unknown, but is expected that it would be evolved from Celts. Celtic peoples celebrated this festival on end of November. But they called this festival as "samhain-means summers end" not Halloween. And it is celebrated for ending the harvest.

But the thing which matches up Halloween are, Celtic peoples believed that sprites of dead can enter their world at that day. These souls visit their former house and feast on food and drinks which were offered for their arrival. And sprites would protect their castle and farms for serving in winter.

And some members of tribe would dress up like their dead ancestors and went to neighboring houses for exchanging their foods.which is similar to todays trick or treating.

Other Origin is estimated around 3000 bc in Ireland. It is believed that during the sunrise of October 31 the sprites of dead would return to our world to celebrate the end of summer. It is believed that Neolithic burial mound is gateway for sprites. Doorway is Aligned to sunrise.

Traditions

Jack-o-lanterns

Jack-o-lanterns are one of the commonly used symbols in Halloween.Which commonly placed in front of houses and carried by children during Trick or treating. Jack-o-lantern is normally a craved Pumpkin, represents the soul called jack who was trapped in our world.

Pumpkins were normally used in American peoples where Turnip is used by Irish and Scot peoples for Jack-o-lanterns.

Story of Jack

On the way to returning to home, drunken Jack was stopped by a Satan. Jack tricked Satan to climb the tree, made a "cross sign" in bark of tree. Trapped Satan bargained Jack to free him, in return he will not ever claim jack's soul. Jack died after his long life with drugs and sins. His soul was rejected by heaven for his sinful life. True to his Words Satan refused the Jack's soul to enter Hell and throws peace of burning coal to Jack. He placed the coal into Turnip for  going off due to winds. With Turnip Lantern Jack's soul is believed to be wondering and looking for a place for peaceful rest.

Costumes

After the introduction of horror movies, the costume for Halloween changed to supernatural characters like Witches, Vampires, Frankenstein etc. In USA costume selection has moved  to frictional super heroes and celebrities.

Courtesy: HISTORY

Decorations

Decorations of the Halloween are mainly focused on Haunted attraction and designed with patron to Scare. some of well known decoration is Tombstone, skeletons light and sound effects etc.

Food

Most of Christians in this day don't eat meat. So they prefer vegetables and fruits. some of known items are pies,syrups, candy apples, sweet corns etc.

Trick or Treating

Trick or treating is most common tradition during where children used to dress up with weird costumes and go house to house asking for candy, by asking the question "trick or treat" normally. Trick means performing a mischief if no treat is given.

In England Soul cakes are given to the Soulers from Catholics in exchange of praying for soul of cake givers. In Scotland Children are given food and coin for Trick or treating.

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WHY DO WE CELEBRATE DUSSEHRA IMPRESS

Dussehra

As per Hindu epic RAMAYANA, Dussehra is celebrated for victory of  God Ram over Demon king Ravana . In Sanskrit Dussehra (dasha- ten heads and hara-defeat) defeat of ten headed demon Ravana. Dussehra  is celebrated in  India, Srilanka and Nepal. This day is also celebrated as Vijaydashami.

Significance

Early life

Ram was the eldest of son king Dasharatha the ruler of  Ayodhya. Ram was born to the first wife Kaushalya.  Barath and twins laskshman and shatrughnan were born to second and Third wives (Kaikeyi and Sumitra) respectively. Even though Ram and Lakshman were born by different mothers, they were very close.

Marrying Sita

Sita's  father king Janaka the ruler of Mithila, once organized a  contest ceremony to identify the suitable man for  marry his daughter as she attained the marriageable age. For that he invited all prince from all the kingdoms attend the contest of stringing the Giant bow. Only Ram was managed to lift the heavy bow. Thus marriage was arranged between Ram and Sita.

Coronation

As Ram was the first son of the  King he has will to succeed this father. But Kaikeyi didn't like Ram to be crowned and she insisted Dasharatha and asked Barath to rule Ayodhya and  Ram to exile into forest for 14 years, for the two boons which were offered by him long ago. Ram accepts his fathers words accompanied  Sita and his brother  Laskshman  went to forest . Barath didn't like to rule kingdom from wicked mothers plans and asked Ram's sandals which he kept on throne to rule till Ram returns

Exile in forest

Ram sita and laskshman led a simple life in forest.  During their time in forest they were visited by  Surpanakha sister of Ravana and fell in love with Ram .  Ram rejected her love as he was already married. Due to her failure in her lust she tried kill sita . Trying to save sita laskshman cut the nose of  Surpanakha. Hearing this news Ravana got anger decided to avenge them by kidnapping Sita due to her beauty.

Kidnapping Sita

Ravana order demon Maricha to take up golden deer from as it would easily get attention of Sita. Captivating by  the beauty of deer Sita asked Ram to capture Golden deer. Leaving sita alone Ram and Laskshman went on chasing the deer without knowing it wa a trap. Ravana then forcibly took Sita to Lanka . Jatayu a vulture tried to stop Ravana but badly he was wounded and later told Ram that Sita is kidnapped.

Help for  Monkey King  Sugriva

Ram and Laskshman begin to search for Sita. During their Search they managed to see Hanuman and Sugriva. Ram later become friend with Sugriva by helping him kill his brother Vaali who stole his kingdom. And promised Ram that he will help him to find Sita in return.

The WAR

Accompanied with monkey warriors Ram went Lanka  to recuse Sita, where he fought many demons. He also accompanied with Vibhishana who was abandoned his brother Ravana . After a fierce battle between Ram and Ravana, Ram kills Ravana and rescues Sita. Which giving as a good story and great morals.

Celebration

The day when Ravana died is celebrated as Dussehra and  Day when Ram returned to Ayodhya is celebrated as Diwalli. which is happened after 20 days after Dussehra

Morals

The story of Ravana tell us  many morals . But moral with most like is explained below Ten heads of Ravana represents Ten bad qualities

lust

Anger

Attraction

Greed

jealousy

over pride

ego

injustice

cruelty

selfishness

As Ram slay Ten Heads of Ravana we should also slay our ten bad qualities

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HISTORY OF GAME CONSOLE IMPRESS

Game Console

Game console, a word which can make all gamers and geeks go crazy. For those who are new to this word may have probably asking themselves "what on earth is Game console". Game consoles are the device which are solely made for playing video games, like your pc it has both CPU and GPU. But game console preferred for gaming for its low cost.

Evolution of Game Console

First Generation (1966-1975)

Relive it or not game consoles were with for nearly five decades. The First Known Game console was Brown box, which is designed by Ralph.H.Baer in 1966, which has Vector display and Cartridges. In 1972 Brown box was released to Market as "Magnavox Odyssey" making agreement with Magnavox, the  Game console Become moderate popular.

In the same year Atari Released the game console called Pong which became a huge success made a evolution for Game Industry. Many Game consoles at that time has games like Tennis, hockey and ping pong.

Second Generation (1976-1983)

First Generation Console used both Cartridge console even cartridge no information. Fairchild released VES which used Cartridge with single chip microprocessor. Which made a idea for interchangeable Cartridges.

Evolution Of Hand held consoles

With a idea of Interchangeable cartridges made game console more compact paved the new way for Hand-held consoles, with lCD displays. Even though the first console of this type was poorly sold. Nintendo made hand held console more popular. As of that many home console manufacturers got loss in their business and made them to sell their console for low cost in order clear the stock.

Home Game Console Downfall

Even many companies were out of business. Atari remained at top because of their arcade game called Space invaders. After 1983 many companies even Atari suffered loss due to the over hyped and low quality game to lose faith among customers . And Many users swifted their interest to PC.

Third Generation (1983-1990)

After the disaster Nintendo released Nintendo Entertainment system. unlike other consoles it supported high resolution sprites and high graphics. Which made it highly profitable console company and it also dominated the market over Atari and Sega for many years. One of well known games released by it is Super Mario.

Nintendo also released console called Gameboy for hand held console, which became a huge hit. After that Nintendo updated it products year by year which made a tough competition for all other companies.

Fourth Generation (1990-1993)

Nintendo released their first fourth generation with advanced graphics system called "PC engine". it also marketed it as 16 bit console and earlier consoles as 8 bit consoles. Sega also sold their console as sega16 with their arcade game consoles like Genesis. Sega maintained it dominance in North American Market while it lagged in Japan where Nintendo Nintendo enjoying dominance.

Compact disc were popular in mid periods of fourth generation which made Nintendo and Sega to use them as add on to their console, Nintendo patnered with sony to release cd add on for their new console Super Nintendo entertainment system. But Nintendo realized that Sony used their for later releasing playstation consoles. Both Cd add on by Nintendo and Sega were  moderately received.

Fifth Generation(1993-1998)

Fifth Generation consoles were initially dominated by Nintendo and Sega even though Atari's fifth generation consoles were more powerful than previous generation consoles lacked c libraries which made game developers to migrate to other consoles. Sega also released sega32x an add on for Genesis making its continued supported. But Sega japan has other ideas as they want release their next console Sega Saturn. Which made the sega America to force kill the Genesis .Which damaged the image among public.

Enter the Playstation

On the other hand Sony with failed experience with Nintendo entered the console market with Playstation. It was first console to have the record sale of more than 100 million units. Developers like Capcom, Namco etc started devolping for Sony, as utilized cd technology, 3d graphics and games with Cut scences, sound tracks and voice overs. Nintendo even though handle 3d graphics with Nintendo 64 it lacked the cd technology and used only cartridges  

Sixth Generation(1998-2004)

Sixth generation consoles used DVD instead of cds and used similar architecture of personal computers. Play station maintained its dominace in market by introducing ps2, which is has highest sold unit till today. Apart from Sony Sega also introduced Dream cast which was the last console from them. Nintendo introduced Game cube which was fairly received. Microsoft also released their first game console and named it XBOX and become second highest seller on sixth generation consoles.

In Hand held consoles Game boy advance from Nintendo played a dominant role and made tough Competition, even though the releases from many hand held game console companies.  PDAs and mp3 pod and other consumer items begin grow at that time. But PDA failed to compete with hand held consoles as it lacks essential softwares and it is solely sold for business use.

Seventh Generation(2005-2009)

Though sixth generation consoles used Internet LAN and hard disks connection for on line gaming it didn't came popular until seventh generation console were released, which not only used on line stream but also used wireless joysticks and infrared motion sensors. They also used Bluray disks. Microsoft's Xbox 360, Sony's playstation 3 and Nintendo's wii were topped the competition.

While in hand held market Nintendo continued victory streaks even though Sony's first hand held console playstation portable was released. At that time Many PDA and mobile companies like Iphone for Apple begin to evolve. Nintendo also introduced Nintendo DSi with Touch Display.

Eighth Generation(2010-present)

Eighth generation console suffered a serious competition from Apple's iphone and Android from Google. As most of people in this world are uses this device which which hugely concentrated on gaming and system graphics. But Xbox one and PS4 managed to out sale the previous sale unit despite competitions.

Future of Game console

Doom sayers and sooth forecasters predicted that game console era will soon over. As the future gaming devices will only focus on mobile platforms and virtual reality devices. Sony had already ported their vision to mobiles. It is hard to belief the device which occupied a part in our living room will more but who knows.

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HISTORY OF MOHANDAS GANDHI IMPRESS

M.K.Gandhi

Mohandas Karamchand Gandhi or simply Gandhi was born in porbandar (Gujarat, India) in October 2 1869. He is known for his social and political activism during British rule in India. His style of activism for freedom "Ahimasa"-non violence made him one of memorable and inspired leader of all time. His Birthday is celebrated all over India as Gandhi jayanti a national holiday.

Early life

Gandhi was born in wealthy family, His father Karamchand Utaamchand Gandhi was chief minister of Porbandar. Mohandas Gandhi was youngest son of Putlibai. He was married to Kasturba(age 14) at the age of 13. In his younger age Gandhi experimented meat eating and other carnal activities later abandoned it. Gandhi remained a average student in class room. Some reports stated that He is good in English (subject) But his hand writing is very poor. In his 15th age his father died.

Aboard Studies

Being More educated comparing his siblings he had a eligibility to succeed his father as chief minister, but his family friend advised him to study in England for barrister(lawyer). He promised to his mother that he would not touch meat,women and alcohol. During his studies in England he Learned Dancing lessons. After finishing his studies he returned to India where he learned that his Mother was died while he is in Aboard.  

Activism in South Africa

At his 23rd age he was Contracted to work in private firm in Natl(South Africa). He spent 21 years in South Africa where he developed all his skills( leadership). Gandhi faced Discrimination against black, he was thrown out of train once for not moving from first class. He then later allowed after protests after one day. He also opposed the bill denial of vote for Indians in South Africa. He is one of the person who helped to establish Natal Indian Congress.

Volunteering in Boer War

Mohandas Gandhi mainly focused on Indians and their rights. During Boer war Gandhi formed a crew of volunteers for medical front lines and wanted to disapprove British Indians are brave and manly to involve danger. He also worked as stretcher bearer in British war against Zulu kingdom. He also formed Tolstoy farm community for establishing peacefulness. Gandhi was also proclaimed as hero by blacks for gaining the right to vote.

Freedom Struggle

At his 45th age he was asked to participate in freedom struggle by Gopal Krishna Gokhale. After 5 years he became the leader of Indian national congress. During that time Gandhi made many political and social activism. One of the main movement at that time is "non co-operation movement" refusal to cooperate with British government rule. He also transformed his party to mass national appeal. He then expanded his policy by adding "swadeshi" not using British products and goods and using Khadhi. He also used a spinning wheel for spinning khadi which he invented himself.

The Salt March(sathyagraha)

Gandhi Opposed British for taxation of salt, which made him to launch Sathyagraha. The high light of this Campaign was to march 388 kilometers from Ahmedabad to Dandi for make salt for themselves. This made a upset to British Government and prisoned more than 600000 people who participated in Satyagraha .

Woman Empowerment

Gandhi strongly believed in women Empowerment. He also opposed many offenses to women like child marriage, Sati and widow oppression. He also recruited many woman protested to campaigns like salt sathyagraha and Swadeshi movements.

India Independence

Major cause of Indian independence was "Quit India" movement. Moto of this campaign is British to leave India. Many of the congressman and Gandhi was imprisoned. During his prison period he last his wife and he also suffered from Malaria. Gandhi was released from jail due to his health condition, British wanted him to not die jail as it will lead to mob violence across India. After many campaigns and struggle India got its freedom in 1947 august 15.

Assassination

On 1948 30th of January, Mohandas Gandhi was on his way to pray in Birla House in New Delhi where he was assassinated by a group of Hindu radicals. His last words were "Hey Ram"-oh god. He was shoot dead by a Young Hindu Godse by a 9mm pistol. Godse was later executed in 1949. Gandhi was decremented and his ashes spreaded in river as in Hindu traditions

Did you Know

He was nominated five times for Nobel prize for peace but he never received it.

Gandhi's non violence path has inspired Mandela which he later followed it

Gujarat has Banned Alcohol as it is the Birth place of Gandhi.

Gandhi was attempted to kill five times before his assassination.

Gandhi jayanti (national holiday) is celebrated all over India

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BIONIC TECHNOLOGY EVOLUTION AND EMPOWER OF  DISABLED IMPRESS

Bionic technology

The terms bionic and prosthetic are popular since the television series The "Six Million Dollar Man" and "Robocop". Bionic technology or bionics is study about science which deals biology and electronics by studying and mimicking the nature to engineering systems. who would have thought science fiction is becoming reality

Evolution of Bionics

Cairo Toe

Did you know bionics were used since 900th century BC by Egyptians. Archaeologist Recently found old mummified body with prosthetic toe. Which has two wooden parts tied together with leather thread through holes bored on them and has a strap which connects foot to the wooden toe.

Middle age

Medical development were limited during Middle Ages. Amputation is only practice done to save the man who last their hands and limbs during battlefield. prosthetic devices were developed for those soldiers. Records shows the prosthetic hand holding shield were used in second Punic war.

Patenting prostheses

Due to inexperience in amputation and no medical development made only 80% of survival during middle ages. After 1500 AD many discoveries in medical increased the survival rates and increased the development of prosthetic devices. As of this patenting of prosthetic devices were made. The well patent is for artificial limb by James E Hanger

Development through bionic technology

Before 20th century prosthetics devices are made to do one particular task, let say prosthetic hand with fork for eating and hooks or carrying and lifting. Advancement  in bionics had given new life to prosthetic technology, to mimicking like human parts can do.

This bionic technology uses the electrodes like sensor which has the ability read the human muscles(at limb of hand or leg). Prosthetic device has motor which is operated like normal human hand or leg. This technology costs more than 100 billion dollars. For past few decades scientist have been working on this technology to make it more affordable.

Bionic devices

Scientist were crushing towards the future of bionic technology. Proving that we create a extra ordinary human with combination of man and machine. some of puzzle pieces of bionics are explained below.

Eye

Nearly quarter billion people in this world are visually impaired and 10% of them were blind. Electronic chip sensors implanted on the back of their eye which produces electrical pulses that can pass through the nerve into brain. This technology is still in infantry as patients with bionic eye can only see the fuzzy image of people.

Ears

Bionic ears are more familiar device ,you probably have seen it in ads. It has been with us for nearly a half a century. the implant sends electronic impulse into the brain which makes the patient to hear. Down part of this device is, wearer will struggle in noisy area because of inability to tune particular sound.

Heart

Bionic hearts are primarily a mini sized pump, which is used to pump the blood to human organs. The first bionic heart implant was done in 1982. Bionic heart is different from other bionics as it require continues and constant power supply.

Brain

Brain is more complex than any other organs. It is primary organ that controls other organs. Scientists are working bionic brain. It is simply a micro chip with coded memories. Scientists have planned to test in animals but who knows.

Courtesy: TED Talks

Future of Bionic Technology

Enhanced vision

Scientists believe that the bionic eye can lead to miniature artificial lens which can enhance the vision. Probably like a Super vision as the user can zoom vision.

Defense and Security

Bionics in defense reminds us the movie "robocop" and cyborg in "teen titans". Researchers think it will definitely a choice in future innovations.

Touch

Even the latest Bionic device lacks this feature. This sense can feel the wearer how gentle or hard to grip things. Scientists thing Synthetic skin which is used by the robots to sense touch can solve this problem. But it arise the problem of feeding information to nerve cells.

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WHY DO COMPANIES REALLY CARE ABOUT BRANDING IMPRESS

What is Branding

Branding is word which we normally think in our brains whenever we come across the word Corporate. So what is branding. In short it is nothing but a identity which separates it from others. Branding is not about colors and vector logos, it is about how customer perceives it.

Evolution Of Branding

Livestock or cattle branding

Believe it or not Word branding has roots before the industrial revolutions. Farmers and ranchers used to mark their cattle with fire marks to determine which animal was theirs. Do you know, branding means "BURN" in German.

Branding as Trademark

Before 18th century brands where like watermarks in papers. Factories used to brand their cargoes and barrels making branding as trademark.

Industrial branding

During the Industrial revolution Companies like coco-cola, quaker oats, kellogs etc were branded in order to increase the trust of people on their product by introduction of fake and similar products and mostly bargaining.

During mid 19th century companies used slogans, mascots and jingles for products which really made impact in the meaning of branding.

Strategies used in branding

Before we start knowing about strategies let us have some peep look on cola products. When we think about the word cola the thing which sticks our mind is "coco-cola". Did you know coco-cola is oldest brand in the world. The strategy of secret formula for making, makes it one of the powerful brand till now.

Brand Definition

Brand defines the identity and for an identity to be known, it has to be defined, confusing isn't it. Brand definition is like clarifying the world what your product is all about.

Some times brand names can tell whats your moto of your company. For example Microsoft- Microcomputer and software, FEDEX-federal express,INTEL-Integrated electronics. Making the brand name as daily life usable word is were the success lies.

brand as verb    Google it- for searching web    photoshop it- editing photos    i will skype you- video call someone

brand as noun    ipod- mp3 player    powerpoint presentation - excel presentation    xerox- photocopy

Brand Consistent

Consistent means "being same over time". A brand should maintain consistency ,like maintaining the logo of the brand. which helps your customers to remember and not to confuse with other brands.

Brand which to our mind is Disney, over the time from its origin it hasn't changed its logo, another company is The New York times

Trust Factor

Slogan which ties the brand with customer is trust. This word makes them to repeatedly use your product or buy a product which cost thousands of dollars. Trust can help during brand extensions of the company. Cultivating trust can bring profit to business.

For example there is difference between    Rolex and other watches.    HOG and other motorbikes.    Virtu and other phones.

Flexible

World is fast changing, to survive in market brand has to be flexible to satisfy customers expectations. But how can a brand be flexible when it has to be consistent.

The perfect example for this dilemma is Google. Over decades Google has it domination in on-line search engine. But it hasn't stopped there it maintained it dominance by introducing voice search, auto suggestion for words, spell correction, etc.

So Consistency applies great for standard not for competition.

Brand Identification

Identity for a brand is essential in these days as people easily forget thing and to out-stand other brand with same names.

Making a quote or tag line

Memorable and catchy phrases can deliver the brand some essence. For example    Nike-just do it    NVIDIA-Its meant to be played    Raymond-The complete man

Voice or music

Musics and voice has more impact as induces the emotional part of brain.    Nokia with evergreen Nokia tune    MGM(Metro Goldwyn Mayer) with its famous lion roar    Sony with trademarked computer voice

Logo or Icon mark

Logo of brand can determine the emotion and moto of the company. Color and style are the two eyes of logo. Logo determines the passion of brand, example for apple with its quarter bitten, Google with vivid colors.

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WHY VIDEO MARKETING IS ESSENTIAL IN ON-LINE BUSINESS IMPRESS

Video marketing

Video marketing is becoming popular for last few years and has become an essential strategy in on-line business. some of may not know what video marketing is all about and why it is essential. Well simply it is marketing which uses video to promote a business or brand. videos can be live videos, tutorial about product, viral videos, promotional video or explainer video.

Whats special in Video Marketing?

Everyone loves videos

Every one loves to learn new things, but reading through lengthy lines makes as dizzy and people don't have the patience mostly. videos can engage people and get their attention easily, which is the sole principle of marketing.

Comfort

since we are in digital age we prefer comfort mostly, let say shopping from home through some E-com sites. We can not feel in-store experience, like feeling or seeing products in person. But if site has some demo videos explaining their products, customers won't be in obvious dilemma How the product works.

Traffic

Traffic is nothing but visitors of page. social media now a days helps business grow. As video are sharable, it can gain attention in social media virally. If videos represent the website of business product it can get more traffic to sites. Email with videos can improve click through rate in email marketing.

Seo-friendly

One of the main advantage of video marketing, videos are seo friendly. Some of You may asking yourself Whats the hell is SEO. Search Engine Optimization or simply seo is process in search engine which make you contents or website visible in search engine results. As study clarifies that video has 50 times more chances than normal text content for showing up in search results.

New age marketing

videos don't have language barrier as it describes emotions and humor visually not verbally. Thinking and typing a right word for describing your business in some blog will some times feel we are in olden age.

Here’s a Storyboard video For Object Xchange Storyboard

Essentials for video marketing

To be successful in video marketing we need some strategies or you may call it as "secret weapon". No one tells their secret. Ah, snap. But wait, there are some basics which you can stick for now.

1)Know who is your target audience

There is a difference between knowing thorough about plan targeted and throwing some metaphorical ideas on the wall and waiting whether it sticks or falls. So you should ask yourself whether audience get you content and does it helped them.

2)Engaging video

Video will be well engage audience if it doesn't spoils viewers patience. Be cautioned that 90% of viewer will not see the video till end when it is not engaging. All your money spend on ads will go in vain.

Speaking of Engaging video, IMPRESS helps you promote your business by creating you a Engaging and entertaining promotional videos. To know more promotional videos please click here

3)Deciding the target medium

Target medium may depend upon your budget, medium may be either television or some social media sites. Advertisement of a product on tv channels can increase your trust factor about the brand, similarly in paid On-line video advertisement.

4)Deciding the video type

Deciding the theme is very important, telling your idea of your product either nutshell or in brief. theme decides the mood of your video about your product. some of video options are given below

   live action video    2d cartoon video    3d animation video    white board video    stop motion    Tutorial or walk through video    interview or webinars    motion graphics    info-graphics

5)Deciding who should develop video marketing

Before video marketing we should gather insights about market and making some research on analysis can shape your strategy.  Today there are tons of marketers of 3rd party who can publish your content to right customers.

Future instincts about video Marketing

As we are living in the era of video marketing, Forecasts about video content marketing is predictable one. Lets us imagine a world which is 5 years from now, would you prefer reading a article blog or stream some interesting on-line videos.

It is predicted that 70% of Internet traffic in will be videos. And most of the markers are expecting video will dominate future market. From recent campaign it revealed that that the number of on-line consumers will double in current decade.

Some interesting facts

It is revealed that view count of video which is above 5 digits are mostly engaging videos. Videos can increase the brand value of a product. With relevant keywords and description videos can boost your seo. Since social media refined marketing cross promoting your video in them can strengthen your on-line virality.

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FUTURE OF HOLOGRAM TECHNOLOGY IMPRESS

Holograms have been one of the largely hipped technology for the last few decades. Imagine a device that transmits 3d images close to real. Think of numerous applications that it will lead to. For example, you can conduct speech your home to the audience who where over thousand  miles away with 3D high-resolution, full size image of your body which  could be projected on stage in front of a live.

This could result in major advances in holographic tele-presence technologies.We know it from the famous movie "Star Trek" using halodesk  a device projecting 3d transparent image of somebody that one could interact with and ask questions. Hollywood made this technology look easy, but in reality, holographic technologies are still in the stage of primitive design.

How it works

Hologram works nearly same as photograph principle light source (like sun or flash), object (boy, dog or alien) and a photographic plate to collect the scatterd light or reflected light intensity which is bounced back from the object.

But hologram adds extra requirement called distance traveled by light which is called as face which is achieved by the light source called laser.

Road to reality

Pepper's Ghost

Dennis Gabor was the one who invented the first hologram in 1940's which gained him Nobel prize in 1971. But do you Holograms had been alive from 400 years before. In that they used glass and some lighting effects making the illusion of subject appearing and vanishing, they called this conjuring trick as Pepper's Ghost. Which went viral during Victorian times.

Dreamoc

Dreamoc was introduced by Realfiction in 2009. It look similarly like glass pyramid it is mostly used for experiencing motion graphics in 3D. Dreamoc is mainly used for brand launches and promotions. Hologram presented can be 180 and 360 degree screen.

HOLO

Unlike Dreamoc, Holo is the hologram system which you can interact holograms with gestures. Designed by Conran Partners it is promoted as the "World's first 360° interactive hologram". Holo produces nice holographic visuals which can be observed all around.

Holovision

Holovision is founded by the Curt Thornton. This technology generate 3d image using an LCD screen and concave mirror to create the illusion of a floating 3D image. It is in box hologram projection system and is little similar to pepper's ghost.

Voxiebox

VOXON's Voxiebox is hologram system which is touted as the "world's first holographic gaming system". Voicebox uses tiny projector to project a 2D image up  at some viewing screen on top of the box, then it is vibrated 'screen up and down' at a rate of 20Hz, creating  true volumetric display  which can viewable from any angle.

Courtesy: Discovery Channel

Hologram in future

As we are still in the infant stage of hologram there are some technologies which are yet to be reality. Below Technologies are some of them.

Electro-holographic display

Have you ever dreamed of some technology which can record your whole body and display in holograms. Electro holography is the name that technology which uses electro-holography which records 3D subject and can able to reconstruct them in hologram. 

Touchable hologram

Recent time, there has been major growth in touch screen devices. But here comes technology were we can touch the hologram. It sounds great, but it arises the question how?. Touchable hologram runs on software which uses ultrasonic waves feeling the pressure of touch.

Holographic TV

Just imagine a world from 10 or 20 years from now and drawing room in your house with holographic TV. Well it may be biggest of all surprises, During your boring 2d cartoon channels into realistic hologram 3d. We can anticipate it the market in future.

Holographic gaming

Entertainment cannot fulfill meaning without the term game. Holographic gaming will surely be in the future innovations. let us not forget computer gaming has evolved from multiple stages like joystick, keyboard, touchscreen and gestures. Holographic gaming will surely enhance the interaction with the gaming world and player.  

Thought about Hologram

So like every other innovative technology hologram does need some time to perfect itself and becoming a essential part in day to day life. But hopefully it will take too long. Perhaps it will take a decade but it will surely be a game changer. By seeing foot steps of past and and present we can surely predict hologram system may revolutionize space research, architecture, non-photorealism and entertainment.

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WILL VIRTUAL REALITY BE FUTURE OF GAMING IMPRESS

VIRTUAL REALITY GAMING 

Virtual-reality gaming or simply VRG is where human can encounter and experience the 3d world and intercommunicate with it . Virtual reality is the essential part in VR games.

How VR Gaming works

Bio-sensing

Well it works on Bio-sensing, the Way for detecting a someone’s presence in game. The sensors which are attached to glove, suit and body will record the movement made by the person in a 3D space. These movements will be interpreted by some special computers and it will trigger some variety of digital response within the space.

For ex: Lets say you are playing a driving game and you are wearing a pair of data glove which has some samll sensors embedded on it. These sensors records as your hand and palm moves, turns steering wheel in some particular direction.

The movements are fed back to a computer which then analyses the data and uses this to transform your actions into the appropriate responses on the screen.

It may sounds a bit technical but it is a clever way of detecting the movements of a player during a game. Making the player,a vital part of the game. This is known as an ‘immerse experience’.

Cool thing about VRG

Virtual reality games are mostly aimed at teenagers who love the graphics, animations and best of all, being able to talk to others. This ensures them that they aren't left out and makinga good-way of getting used to the technology.After all, what could be better than the chance to interact with top end technology.

There games are available for Xbox 360, PS2 and PS3 as well as the Mac and PC.

Virtual reality Game companies

Virtual reality is touted as the next big thing. There are very big name players in the world of virtual reality gaming. These are companies who  already lead the way in gaming as of that there is no surprise that they have decided to re-energize virtual reality.

   Sony (PlayStation)*    Microsoft (Xbox)    Nintendo (Wii)    Linden Labs (Second Life)    Electronic Arts (The Sims etc)

*PlayStation console (version 5 or 6) allows you to experience a semi-immerse virtual reality experience.

Many of you will be familiar with these companies especially if you are keen gamer. Keep an eye on what the big companies are doing on regards virtual reality gaming as there may be a few surprises.

Virtual reality Games by Microsoft (Xbox)

The Xbox and Xbox 360 are owned by Microsoft along with the Microsoft Kinect. Kinect is a motion capture device which enables you to interact with a game using body movements and voice commands.It does allow you to use gesture rather than wearing a head mounted display (HMD) or data suit/glove. So it is not strictly VR.

Examples of games for the Kinect include:

   Dance Central 2    Kinect Star Wars    Kinect Sports: Season 2    UFC Personal Trainer    Kinectimals

Courtesy: TED Talks

Future of VR Gaming, what to expect?

Well, it looks exciting with new developments in virtual reality gear and games consoles. But big problem with virtual reality is cost. In fact, only university research departments and companies with a research and development (R & D) section are able to afford this type of set up.

But good news is, like most technology, the price is started to come-down due to the affordablity of components.

Nanotech VR!

There is talk about using nano technology as a means of allowing us to push beyond the boundaries of the human body and enter into the digital world. You can become one with virtual world. Your brain would be uploaded into a computer system or network which would mean immortality.But who knows? VR will lead to new innovative type(genre) in games, pushing the boundaries also generating awesome experiences.

3D Internet

And let’s not forget the Internet. There are games programmers who like the idea of a three dimensional Internet in which you are able to explore websites in a dynamic way. Rather than clicking on a link and scanning the information on a web page you will be able to physically touch that page and manipulate it.

Think of a web page as a location which you can explore at your leisure, which allows you to socialise with others in a 3D environment, which may lead to Second Life!!

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HOW IMPRESS HELPS YOU TO PROMOTE YOUR ON-LINE BUSINESS

Impress On-line Business

When it comes to Internet marketing, there are a lot of standard tools used to increase conversion rates.The best marketers know how important a beautiful website is to give people the best first impression of your business. Excellent headline , clear and compelling messaging. All the above techniques work together and increases the conversion rate as well as sell more products and services. Do they?, or is there an option which is powerful enough to be considered?

Introducing the Secret Weapon to impress – The Storyboard Video

Storyboard videos are short promotional videos that tell your product, idea or your company. They can be clay motion, hand drawn, or digital drawings. But no matter what style they are, they convey your business with clear and effective value proposition.

Here’s a Storyboard video For Object Xchange Storyboard

According to a study about web use, the average attention span is 8 seconds. if your hosting is slow then you have is less than 8 seconds. so you must have a content that engages people quickly. But your business product may be complicated to explain.This is where Storyboard video comes in.Some of the pros are.

Visual & verbal learning

    It is proven that people retain over 50% more information through the use of visual and verbal learning cues.

   Neat presentation

   With the combination of speech, text and graphics help to communicate even more clearly promotional storyboard videos are one of the best ways to clearly convey your business’s value proposition.

   Simplification

   Video scripts limits the no. of words, making more to be said . This makes easy to convey the benefit of their product or service.

   Social

   videos are one of the most shareable types of on-line content , As Storyboard videos both entertain and impress they are more likely to be shared.

How Impress helps

   We  are Impress, studio for animation and graphic designs. With our knowledge in e-commerce and explainer films, each and every video we create is 100% unique as we work with some of the most talented designers, animators, and voices in the industry. And we don��t just make cartoons. We produce videos that will emerge as one of the most on-line advertising.

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WHY DO WE CELEBRATE DIWALI IMPRESS

Diwali

Deepavali or Diwali is the largest Hindu festival celebrated annually to signify the victory of hope over despair. It is mainly celebrated in India and across southern Asian countries like Malaysia, Singapore, Sri Lanka etc.It is also observed in religions like Jainism, Sikhism and Buddhism. It is mainly observed in the month of Aippasi in Hindu calendar(between October and November). Meaning of Deepavali is series of light, thus the main occasion of the festival is lighting of lamps.

History

There are some historical evidence about the celebration of this festival. Nagananda a 4th century play mentioned celebration of Deepawali, were brides were given gifts. Kanda puranam book of 1st century AD, also mentioned celebration of festival in the month of karthigai and the lighting up of lamps. Al Birani 11th century historian also denoted the festival celebrated in new moon day of Autumn.

Mythology

The fables behind Deepavali varies from region to region. Though origin is not clear there are some common religious significance.

Return of Heroes

Some believe that Deepavali is celebrated to honor the return of Ram and Sita after their 14 years exile. Some believe that celebration is also for the return of Pandavas after 12 year.

Triumph over Evil

According to Bhagavata Purna ,Deepavali is celebrated to commemorate the death of Narakasura whom was killed by Krishna. another version of this story tells that Krishna’s wife Sathyabama killed him.

According to legend Goddess Kali is incarnated on earth stop the cruelty of demons who defeated all the gods on war. Kali defeated all the demons and from that momentous day is we celebrated Deepavali to commemorate the Goddess herself.

Harvest festival

Deepavali is also celebrated as Harvest festivals in some regions. People pray  to their devote like sun or their ancestors and Thank them for seasonal harvest.

Devote to prosperity

Some Hindus believe that Goddess Laxmi was born from the ocean of cosmic on the same day of Deepavali, worshiping her in that day will be blessed to receive mental and physical well-being.

In Jainism Deepavali is celebrated for their devote Lord Mahavira. Some Hindus believe that Deepavali is mark of new beginning and celebrate it as new year.

Courtesy:NAT GEO

Celebration

Celebration of this festival may last five days depending on the regions. Each region has unique way of celebration. The preparation for the festival starts before a week from the festival. As the day is full of joy it is perfect for friends and family get-to-gather.

Decoration

Peoples decorate their home with flowers, oil lamps, lanterns and color decors. People also white wash or paint their house before the Deepavali day, As to welcome Goddess of wealth, Laxmi to their homes and make their life prosper. Rangoli is also adorn on doorways along with oil lamps.

Sweets and Delicacy

People also prepare or buy sweets for their friends and families. As this festival is major for exchanging happiness, people give their home made sweets and foods to their neighbors.Peoples used to make vegetable dishes during this day as this day was believed to be sacred.People also prepare or buy sweets for their friends and families. As this festival is major for exchanging happiness, people give their home made sweets and foods to their neighbors. Peoples used to make vegetable dishes during this day as this day was believed to be sacred.

Fireworks and Crackers

No one imagine this festival without them. Celebration of Deepavali begins with spectacular bursting of firecrackers. Fireworks are lighten up on that night as it signify the the celebration of joyful day. As the night sky is lit up by the burst of fireworks and sparklers making the light spread everywhere.

In some places, a dummy made with fireworks which is dressed like demon is lighten up the person who is dressed like god costume, remarking the defeated of god over evil.

Dress and Fashions

New clothes are worn during  this festival. As this day of buying new things people used buy and wear Traditional cloth according to their tradition. Before wearing new cloth people used to oil bath before sun rise.

Pollution and Awareness

Awareness on Environmental pollution is growing concern during festival season. Bursting of fireworks makes air pollution worse as it remains suspended in air for a day.

Noise pollution is also a major problem. Government has taken steps to ban the crackers with high noise decibels

Burn injuries rate in India increases every year. Campaigning of safety measures is broadcasted via  TVs and newspapers advising the people about safety and care.

BY IMPRESS

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WHY WE CELEBRATE VINAYAKA CHATURTHI IMPRESS

Vinayaka chaturthi

Vinayaka chaturthi or Ganesh chaturthi is a popular Hindu festival celebrated to devote the birth of elephant headed deity. It is celebrated mainly in India and some Hindu minor places like Singapore, Malaysia and Sri Lanka. The celebration lasts  nearly 10 days and it is held in the month of Avani (Hindu calendar) which is usually between mid-August and mid-September.

Origin

According to Hindu Mythology there are many fables given for the origin of Vinayaka. But one origin all Hindu Belief is that Vinayaka is created by Parvathi to guard her during her bath.  Some other believed that he is created by Shiva and Parvathi to  kill the Demonic beings.

History

There is no brief history about the celebration of festival as the first recorded celebration was not clearly known. It is believed that Vinayaka Chaturthi is stared celebrated since 16th century by Marathian Ruler Shivaji And there are some historical evidence that Peshwas also encouraged festival, as Vinayaka was their family deity.

Revival of celebration

Soon after the fall the Peshwas Empire, the celebration of Chaturthi was vanished some people celebrated this affair as family celebration privately. During British empire revival this festival took place. Bhau Rangari who came to know the tradition of this festival as public Celebration, installed the first Vinayaka idol at his home which then encouraged his friends and neighbors when known to their attention.

Recognizing that popularization of this event and making this God common to all would create integrity and unity among People, Tilak praised this annual event in his newspaper and he even managed to install idol in his office. Due to his efforts the domestic festival became a huge public event.

To evoke Nationalism he also encouraged people from all community to participate in event. It also served as a path for Public political meeting which in British India was banned. Chaturthi which is celebrated now a days is started to  built social reform.

Video: Vinayaka idol makers Documentry

The celebration

In India Vinayaka Chaturthi is Mainly celebrated in some northern states and most of the southern states. The celebration of festival in Maharashtra is well popular. celebration may last from a day to 10, depending upon on the family tradition.

Idol of God

Statue or idol of Vinayaka is main traditional icon for Chaturthi. People on their home place idols made with clay, turmeric and plaster and worship it with devotion. People also gather as group of volunteers and collect funds from neighbors to install large statue of Vinayaka in public places. Statues are mainly decorated with flowers, paints and colorful materials. Size of idols may vary from a inch to story tall. At the end idols are immersed in lakes, oceans and other water bodies.

Devotional Activities

People also go to temple to pray and devote their god to wish them for success and healthy life, Holy words were also chanted by priests in temple . In places the worship is done with paddies and grains which is to be harvested. People also fast before the day of Chaturthi.

Foods

Traditional dishes were also prepared during Chaturthi. Dishes like Kozhukattai, Laddu, Vadai, etc. The sweets prepared are  first offered to God or cattle like cows and goat. People also offer sweets to their neighbors.

Cultural Events

Cultural activities like singing devotional songs, Dancing traditional styles and orchestral events are also performed on the same day. People from local groups also co-ordinate some community activities like blood donations and donating to poor peoples.

Eco-logical upset 

Most common impact of environment is immersion of plaster made statues in water bodies. As the plasters are non bio degradable in nature, they hugely disturb the ecology of water organisms as the plaster immersion increases acidity of water. The paints used for decoration are chemicals toxic.Some state governments banned the use of plasters in idols and encouraged traditional mud clay statues. Some state government also sponsoring to produce to clay idols.

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WHY WE CELEBRATE INDEPENDENCE DAY IMPRESS

Independence Day

It is celebrated across India as a national holiday to commemorate the freedom of nation from British empire. It is celebrated annually by the people of India since August 1947 when India got freedom as a independent nation. People also celebrate this to renuerate and tribute the freedom fighters who fought for the nation’s freedom and leaders who sacrificed their lives.

British Indian Empire

East India company

During 17th century group of English merchants from London sailed to India and established East India company to trade spice, silks and tea. Due to commercial trading the company expanded and established its trading posts across many cities like Surat, Madras, Bombay and Calcutta in India.

Military Expansion

To extend the power of East India company King Charlos II granted the rights to form troops and allying with various Nawabs and acquisition of territories. The soon company trained and recruited Indian troops along with European lines and expanded it, becoming overwhelming dominant military force later.

British Raj

During later 17th century EIC won the Battle of Plassey over Mir Jafar who is Nawab of Bengal for the existence of East India company in Bengal. The Victory became the pathway for British to take control of Administration in India. During 18th century due to the act of Government of India 1858, British took control of India. Queen Victoria was the first Empress of British controlled India and Charlos canning was the first Viceroy general.

Freedom struggle

Formation of INC

During 1889 Indian national congress was born. Its founders were mostly the of university scholars from Bombay, Calcutta and Madras. They elected Womesh Bonaerjee as their president. Formation of INC is not only came from encouragement thirst of domination status for democratic constitution, but also for the racial discrimination and draining of India’s wealth by British government. Although the INC was formed, there was no efforts done by them to broaden their community and mostly in their earlier stages they focused the debate on unfair trade policy by British. Soon the Party split into moderates and Extremists.

Courtesy:INC

Social reforms and independence moment

Many social reforms like widow remarriage and discrimination against UN-touchability took place. Gopal krishna Gokhale, a moderate nationalist, who took vows of poverty. Extremists on the other hand thought social reforms as distraction of nationalism. Bal gangathar Tilak, a Extremists rooted Indian independence movement, who supported Swadeshi movement boycotting of foreign products. With the vision of India ‘self rule’ and principles of Ahimsa Gandhi also joined the Freedom movement with Satyagraha and non-cooperation movement.

Quit India movement

One of the important freedom movement was “quit India movement”led by congress with the demand of withdrawal of British from India or face the consequence of civil non operation.Because of the civil disobedience all over India, British were forced to arrest the huge amount of protesters.

Subhas Chandra Bose, one of the leader of Indian national congress approached Germany and japan to help India for independence. He also organized Indian National Army comprising soldiers from Japanese controlled Singapore. Bose’s efforts did not succeed as the Singapore was recaptured by British and INA was surrendered. And some believe that Bose also died during the Incident. Despite his demise he remained inspiration for patriotism to many Indians.

Independence

During world war II, Britain had exhausted nearly euro of 1300 million of India debut on war. Newly formed Prime Minister Clement Atlee Labour government had released that native forces were not reliable to control India. So he announced freedom of nation or at least within June 1948.

Partition

Before independence Muhammad Ali Jinnah, leader of Muslim league didn’t liked the concept of united India as the peoples of Muslims will not be treated fair by the Hindu majority. But congress on the other didn’t like idea of partition and proclaimed secularism. In June 1947 partition of Pakistan was agreed with predominant Muslims areas of Punjab and Bengal. While India Forming a new nation with predominant Sikhs and Hindus.

Why 15th August

In June 3rd of 1947 British government decided to give independence and agreed the partitioning of India and Pakistan. Last Viceroy Lord Mountbatten decided the date 15th August as it was the day when Japan surrendered in World war II. And India was granted complete legislative authority and has given right to secede from Commonwealth of British.

Celebration

Ceremony of Independence took place in Redfort, Delhi. Prime Minister Jawaharlal Nehru along with President Rajendra Prasad were chaired in the event. Since Then eve of every 15th August, President of India will give speech “Address to nation” and Prime minister will hoist the flag in the next day with 21 gun shots fired. During the ceremony Parades and cultural programmes will also be performed. At the end of the ceremony National anthem will also sung. In this day, citizens of India emphasis nationalism with their Patriotism.

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