juliaviolone

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The “New & Improved” Makeup Exhibit

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Software: Canva, Photoshop

This is a presentation I created for a course at NYU titled Narrative Environments, focusing on storytelling through design (Fall 2020).

This exhibit takes place in the Whitney Museum and presents people with a "revised" version of history, a way of "fixing" the past. There will be a series of real beauty ads from as old as the 1890s, that I have changed to have a more positive message. There is also an interactive section where visitors will have the chance to “revise” their own vintage ad on a screen that will print it out for them to take home as a souvenir.

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Advertising Campaign - E-Waste

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Software: Canva, Photoshop

This is a presentation I created for a course at NYU titled Inquiry Seminar: Automation and Surveillance (Fall 2020).

This advertising campaign seeks to educate people on the true environmental toll of technology from extraction to disposal, with real action items consumers can take to lessen their environmental footprint.

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Advertising Campaign - Shop Local

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Software: Canva, Photoshop

Images: Pinterest, Dribbble

This is a presentation my group and I created for a course at NYU titled Advertising Campaigns (Fall 2020).

We were asked to create an advertising campaign relating to social good, so we decided to focus on the importance of shopping local.

See the following post for the Website I created as a deliverable.

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Advertising Campaign - Shop Local Website

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Software: Figma, Photoshop, Procreate

Images: Pinterest, Dribbble

This is a presentation my group and I created for a course at NYU titled Advertising Campaigns (Fall 2020).

We were asked to create an advertising campaign relating to social good, so we decided to focus on the importance of shopping local. This is a website design I created as a the main component to our campaign, where people would be directed via our OOH ads, so they could shop local with ease.

See above for the rest of the campaign.

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Advertising Campaign - MAC Cosmetics

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Software: Canva

Images: Pinterest, Instagram

This is a presentation my group and I created for a course at NYU titled Advertising Campaigns (Fall 2020).

We were asked to choose a brand, identify a problem they are facing, and think of a solution we can achieve through an advertising campaign. We chose to focus on how MAC is perceived as a more professional, airbrushed brand, that does not necessarily have a place in the current state of the world where people are mostly staying home and avoiding events. We also considered how current makeup trends are pointing towards the more natural, no-makeup-makeup look, so we decided to shift MAC’s messaging towards using makeup as a form of expression, rather than an attempt at perfection.

See the following post for the TikTok I created as a deliverable.

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Advertising Campaign - MAC Cosmetics TikTok Advertisement

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Software: Adobe Premiere Pro

Software: Adobe Premiere

Song: “Wild Thoughts - DJ Khaled ft Rihanna Tat Remix (TikTok Songs) wild thots tik tok remix”

TikTok’s: @Addisonrae @Charlidamelio @Jamescharles @Lilhuddy @Notacontenthouse @Avani

This is a TikTok ad I created for a class at NYU titled Advertising Campaigns (Fall 2020). For this project we intended to take MAC from being a brand for professionals, promoting a clean, polished look, to being a brand for everyone, with any look (full glam or no-makeup-makeup). We were specifically targeting Gen Z consumers. Our tagline was “Naked. Or Not.”

See above for the rest of the campaign.

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App Prototype - The Glowbar NYC

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Software: Adobe XD

Edit: Adobe Premiere

Song: “ineffable” by SMR_

This is a prototype I created for a class at NYU titled New Media Research Studio (Fall 2019). For this project my imagined client was the GlowBar, a facial bar in Tribeca.

The app is meant to be a place where users can keep track of their skin (acne, aging, under-eye circles) to see what is working and what is not, and where they can get in touch with estheticians regarding their skin issues so they can receive product and care recommendations whenever needed.

It also includes an AI search engine designed to give specific product results based on the users current skin issues, with an added feature incorporating product safety information from the EWG Skin Deep database.

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Data Manifesto

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Software: Adobe InDesign

Images: Pexels, Unsplash

Edit: Adobe Premiere, PaperTurn

Song: “Perpetual” by goosetaf

This is a book I created for a class at NYU titled New Media Research Studio (Fall 2019). 

We were asked to create a “data manifesto” outlining how we would utilize user data, imagining we were leaders of a company.

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Art & Bodega Magazine - Set Coordinator 

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Set Coordinator for the magazine Art & Bodega on a shoot with Tiffany Jewelry for the magazine’s November 2018 issue. Pages 13-18.

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Blog Post - Study Abroad Apartments Ambassador

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A blog post I wrote for Study Abroad Apartments as a brand ambassador on my time studying abroad in Florence, Italy.

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Brand Design - Rēcover NYC

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Software: Adobe Illustrator and Photoshop

https://www.recover.nyc/

Logo I created for Rēcover NYC (February 2018).

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Logo Design - NYC Marathon, Pencils of Promise

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Software: Adobe Photoshop

This is a logo I created to be used on a T-shirt for the charity Pencils of Promise and to remember two teenage friends who have passed, Jaime Love & Miles Applebaum. The runners representing them will be wearing this design during the New York Marathon (October 2016).

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Girl on a Train

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Software: Adobe Photoshop

Created for AP Graphic Design at Byram Hills High School.

Selected, displayed and sold at the Armonk Outdoor Art Show 2016.

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Peaceful Silence

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Software: Adobe InDesign, Adobe Photoshot

Photos: by me - Canon + iPhone

Video: Adobe Premiere

Song: “Never Forget”  - Savon

Created during a course I took at Parsons School of Design titled, Portfolio Development: Design (August 2016).

This is a book I created meant to embody the idea of a peaceful silence.

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Product Explanation Animation - Clix.Video

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Software: Vyond

http://catchstarstudios.com/clix-video/#clixvideo

I made this video to explain the purpose of a new overlay technology known as Clix.Video (August 2016).

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Production Assistant - Promise Land

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For this project I was a second camera on-site, then I handled the footage after it was filmed (December 2014).

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Hands

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Software: Adobe Illustrator

Created during a course at Parsons School of Design titled,  Portfolio Development: Design (August 2016).

The prompt for the assignment was “Maps.”