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Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (e.g. "share on your Timeline to enter" or "share on your friend's Timeline to get additional entries" and "tag your friends in this post to enter" are not permitted).

https://www.facebook.com/page_guidelines.php

Did you know that contest conditions on Facebook cannot include “sharing” and “tagging”? Liking seems to be okay though. 

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Social media penetration in Slovakia. The numbers are very interesting. Check especially Pokec - local platform which is by many believed to be dead. 

Source

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@via Brian Clark 

http://www.copyblogger.com/10-steps-to-better-writing/

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Are you a keen reader of quotes and smart battle cries in emails?

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Speech Acts Theory

SAT (Austin and Searle):

L - locutionary acts (what is said)

I - illocutionary acts (what is meant)

P - perlocutionary acts (what is understood)

Can I have a cigarette, George? (modulated interrogative)

Where’s the cigarettes, George? (wh-interrogative)

Give me a cigarette, George. (imperative)

I want a cigarette. (declarative)

What I’d do for a cigarette! (exclamative).

Examples adapted from:

Eggins, S., & Slade, D. (1997). Analysing Casual Conversation. London: Cassell. Retrieved from http://people.ucsc.edu/~gwells/Files/Courses_Folder/documents/EgginsSlade.pdf

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Easy formula to calculate Return on Investment (ROI)

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Explaining the difference between: Advertising, Marketing, Public Relation and Branding.

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KISS

Keep it simple and short. 

We hear it from everywhere but... Really? Does "simple and short" sell? Nothing else out there to use? I bet there is!