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Singapore Maritime Week 2022 returned on 4-8 April with a theme of ‘Transformation for Growth’. The occasion brought together experts and thought leaders from the maritime industry to discuss and share insights on innovation, sustainability, services and talent. The event also spotlighted the sector’s challenges, opportunities and trends during and after the pandemic. More than 20 events were held during the Week, involving more than 10 international organizations and over 100 keynote speakers. Pico Singapore was appointed as official stand builder for the show.

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In August 2022, downtown Taipei was transformed into an off-road paradise for the launch of the new Audi Q5 range of premium SUVs. Invited guests were treated to the unforgettable sensation of putting models such as the Q5 40 TFSI quattro, Q5 Sportback 40 TFSI quattro and their respective ‘Launch Editions’ through their paces. The off-road course included a variety of driving conditions, including slopes, puddles, steep inclines and declines and challenging bumpy roads.

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The China International Consumer Products Expo 2022 (Hainan Expo), one of the largest consumer product exhibitions in the Asia-Pacific region, made an eagerly anticipated return to the Hainan International Convention and Exhibition Centre in July, attracting over 1,600 brands from 61 countries. Among them was JD, a Chinese retail giant, which again made a splash with a showcase of its activities in sectors including retail, logistics, technology and health.

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Commonwealth Games is among the largest, most widely watched and keenly competed athletic events in the world. The 2022 Games brought athletes from Commonwealth nations to Birmingham, UK, in a colourful celebration of sporting spirit and human performance.

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Connecting prospective customers with GAC Toyota’s range of bZ new energy vehicles is the task of the two new GAC Toyota bZ Experience Centres in Guangzhou. Taking ‘meet’ as their basic concept, the Centres evolved a futuristic technological look across their multiple experience zones, all designed to entertain, engage and demonstrate brand values and technological novelty. Pico was appointed to provide creative planning and spatial and decorative design to activate both Centres.

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Held in the USA and broadcasted live world-wide, the annual Google I/O 2022 tech-fest for developers was held to showcase the brand’s latest innovations. For the fourth consecutive year, Google appointed Pico to activate the hybrid event, including overall livestream coordination in the Greater China area on the bilibili, CSDN, Huya, JueJin, NetEase News, PingWest, SegmentFault, SinaTech, Sohu News, Tencent Video, WeChat Channels, Zhihu and ZOL platforms. The team also provided material design and production, and simultaneous interpretation services for the event.

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Taiwan’s key role in the global technology industry chain was highlighted recently when Meta joined the Institute for Information Industry (III) to create the first Meta XR Hub in Asia – Meta XR Hub Taiwan.

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Kicking off in June 2022, the Dongfeng Nissan Exhibition Tour will showcase the brand’s full range of models at 70 exhibitions in 19 cities across China, including Foshan, Haikou, Luoyang, Nanchang, Nanning, Sanya and Xian. To ensure an engaging experience at each exhibition, the carmarker appointed Pico to deliver a comprehensive package of design, build and operation services.

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Taipei Dangdai celebrated its third edition in May 2022, welcoming new collectors and a significant uptick in market demand. Presented by UBS, the three-day fair attracted over 20,000 visitors to the Taipei World Trade Centre, as well as 62 leading galleries from around the world. All could participate safely thanks to the introduction of a variety of anti-pandemic measures.

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Capitalising on the popularity and great potential of metaverse ecosystems in the China market, Pico subsidiary Shanghai Pixels Information Technology Co., Ltd. (‘Pico’), as a founder-strategic investor, joined 263 Network Communications Co., Ltd. (‘Net263 Ltd.’) and Shanghai Wocheng Information Technology Limited (‘China Unicom’s subsidiary Shanghai Wocheng’) to launch YAOLAND, a new HTML5 metaverse platform, in July 2022. Designed to be suitable for brands in all industries, it is a cost-effective, immersive gamified virtual marketing platform requiring no downloads to use.

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Chinese carmaker SAIC MG joined forces with Pico E-Sports Master Challenger (PEMC) to create the SAIC MG League of Legends Mobile Master Tournament. Held in May 2022, it boasted over 200 teams battling it out in 13 cities across China. Echoing the brand’s ‘always YOUNG’ slogan, it showcased SAIC MG’s product range and brand story in the context of e-sports, making it especially engaging to younger generations.

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Following the success of Qualcomm China Tech Day 2021, Qualcomm, one of the world's leading wireless technology innovators, appointed Pico again to activate Snapdragon Night – Qualcomm China Tech Day 2022. Held in May, the tech-savvy celebration used a variety of XR elements to showcase the brand’s major innovative technologies in the areas of AI, connectivity, gaming, imaging, security and sound.

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Known as a shining opportunity for the jewellery industry to display the latest products, find inspiration in the latest trends and make new connections, Jewellery & Gem ASIA Hong Kong Special Edition made a keenly anticipated return in June 2022.

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Asia’s leading sustainable light festival, i Light Singapore, returned in June 2022 after a two-year hiatus. The highly acclaimed event showcased 20 creative light art installations by local and international artists from 14 countries, all based on the theme ‘Spark of Light’. Starting this year, each edition of i Light Singapore will be anchored on a colour from the visible light spectrum, with this edition kicking off with violet.

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More than 37 leading car and motorcycle brands were on the scene at the 43rd Bangkok International Motor Show. Held from 23 March to 3 April 2022, the event’s ‘Keep moving forward together’ theme hinted at the shared drive to learn and improve our world – and surprise the world with new innovations. Pico was entrusted to provide design, construction, as well as project management services for 3 organizer’s standard booths on the occasion.

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In September 2021, Bangkok trembled as American motorcycle-maker Harley-Davidson unveiled the latest addition to its Pan America range at the ‘Pan America Adventure Camp’ launch event. The 70 invited participants included dealers, media and customers, all of whom were treated to a memorable programme of Enduro-style ride skills training and test ride workshops that encouraged them to push the bikes to their maximum. Pico was entrusted to provide event management and operation services, ensuring that the experience went smoothly in the best possible conditions.

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Yumenoshima Park Archery Field was the archery competition venue at the Tokyo 2020 Olympic and Paralympic Games held in summer 2021. Pico was awarded a contract via a joint venture with Nihon Kensetsu for the provision of major overlay services for the venue, including construction, technical design and build.