#7ds analysis

[overlyimmersed]

I'm having a HORRIBLE day, so let's talk about Fairy wings some more...

Specifically, Tioreh and Belte, the only two of Harlequin's kids who have wings so far.

We have the most info on Tioreh.

She has a single set of yellow, translucent*, cell veined wings. They're extremely typical for a Fairy. The only oddity is that she has them so early.

*(while the 3D model from the video game doesn't show the translucence, several of the manga panels here actually do. And while it's inconsistent across media weather Fairy wings are always translucent or not, I'm actually willing to differ to the manga on this one.)

Belte seems to have much the same.

We don't know what color they are, but he still has a single set with what appears to be at least nearly identical vein patterning to his sister. Though his seem to be a little smaller than Tioreh's.

Both children have very average wings.

We know basically nothing about how Fairy genetics work, but from what I can tell, the shape and vein configuration match their father...but it's weird that both kids only have a single set when Harlequin has two.

Even if the kids' wings will eventually get bigger, -which we don't know that they will, they could be fully evolved already since the proportioning looks fine- Harlequin had all four of his wings when they first sprouted so that wouldn't explain the difference.

My studies of Fairy physiology also haven't found any correlation between number of wings and... anything, really. It just seems as random as anything else. Though, having a single set is more common in Fairies overall. By a lot, actually... so genetically, maybe it is a dominant vs. recessive thing?

We also don't know if color means anything. Harlequin's are blue, which is unusual for a Fairy king specifically. Yellow, Tioreh's color, is the 3rd most common among the Fairy clan and Elaine's are also yellow, so genetically that might just be fine.

And while its weird to even try and figure out if genetics should be a discussion, since Fairies don't usually happen this way, I think its a fair argument that they do since nearly all the kids look and seem to behave at least somewhat like their parents. With similar eye shapes, body types, and facial structures, and Tioreh clearly exhibiting Diane's excitability.

[winterlogysblog]

Nasiens and Kiane Parallels

So... there's this post that made me want to reread 7ds and 4kota solely for the purpose of finding parallels between Nasiens and Kiane and I found some.

Popped Collars

This may just be a coincidence since there are multiple characters that has popped collars in their outfit designs but there is something I found interesting here.

There have been four Nasiens drips so far. We have his initial drip, the one that Anne gave them, the one that the crew got from Liones, and his time-skip drip. Out of those four, there are two that have popped collars. His initial design and his time-skip outfit.

We saw him wear this specific design motif in his home and homeland.

Looking back in 7ds, after King got his full wings and his outfit design changed, he has a popped collar. Even in the two different designs Nakaba gave him in 4kota he kept that popped collar

When Diane had her outfit change in Season 3 she wore something with a popped collar and her current outfit has a popped collar as well.

Oh and guess who also has popped collars

The Rock Throwing

Pretty self-explanatory. I don't need to explain

The length of Nasiens' pants

Again... maybe this is just a coincidence.

In a sense, King's pants make sense design-wise. His Sin tattoo is just right above his ankle so in order to show it his pants need to look the way it does.

In total, there have been three instances where Nasiens's pants stops right below his knee, just like King's.

Condensed Power

This is the part where I may just be looking too hard into things but like... the way Nasiens does this just has the same vibes as Condensed Power. You know that thing that King did that one time that essentially thought Meliodas Trillion Dark, yeah that.

Nasiens and King are first introduced with an antagonist-type energy

The first time King shows up is when Gilthunder is talking to him about the other Sin's movements, there's an implication that they are working together and since at the time Gilthunder is already established as an antagonist the idea of King possibly being an antagonist too is placed.

These two panels are the only ones actually shown in the anime. A post-credit scene too and in the manga there's more to it. King seems independent, and he has his own motives and doesn't want anyone getting in his way. If anything this shows King as a potential threat to both the Holy Knights and the Sins.

Then, the first thing King did was try to kill Ban so yeah.

In Nasiens' case, the fairies of the Gorge hyped him up to be a bad guy and his appearance and actions matched this.

We first met Nasiens and Diane in some type of Foresty place

Forest of White Dreams and Echo Gorge

[oh-myluckystars]

Tristan and Gawain are two very different characters in terms of personality, power, and history. However the way in which their characters are written is very similar.

The biggest thing that Tristan and Gawain struggle with is their identity.

Gawain is at a time in her life in which she should be discovering who she truly is as a person. This comes with differentiating herself from her parents and deciding things for herself.

However, in Gawain’s case she doesn’t know who her parents are or even what she really is— she has nothing that explains the type of person she is and that bothers her.

The more Gawain grows and learns about herself, the more questions she has. As those questions keep piling up, she struggles to comprehend who she is at her core. She knows that she is different from the other humans in Camelot and she hates it. If she could only learn why that is, she could find some peace within herself.

As for Tristan, he already knows what he is and that’s the problem. He is a Nephilim, a mix of races between demon and goddess. However, no one sees him as a true nephilim because he is stuck in his parents’ shadow.

Whether it be out of respect or hatred towards them, Tristan is constantly being compared to his parents. He wants to be as strong as they are but time and time again he is being told that he can’t even compare to their strength. Hearing that over and over again ruins Tristan’s confidence and he starts to believe that himself.

No one respects him as a nephilim and that includes himself.

As a result of both Gawain and Tristan struggling with their identity, they fail to ask for help when they truly need it.

They both want to be independent or rather they want prove their strength by being independent.

Gawain wants to be emotionally strong. She has no issue bringing herself up as strong— the strongest. But emotionally, she isn’t as strong. She’s lonely and she doesn’t understand who she is.

So in order to make herself feel better she tells herself she’s strong— strong enough to get through all her troubles. But when she’s alone is when she suffers the most. She wants someone to comfort her— to tell her that everything is going to be okay. She wants her family with her.

But she doesn’t have anyone, she’s all on her own.

As for Tristan, he wants to prove that he is physically strong.

Tristan has expectations placed upon him by others— his friends, family, enemies— everyone. And most of the time these expectations fall under the expectation of him being the son of Meliodas and Elizabeth, two very strong individuals.

But what he wants is for others to have expectations of his own strength, not his parents. So he feels the need to show others that he is strong on his own— that he doesn’t need the strength of his father to win— that he can use his own power.

But his frustrations with his situation doesn’t help him. In fact, it only makes things worse. The only way for him to get better is to accept both sides of himself. On his own he can’t do that, he needs the help of others but if he asked for help that means accepting that he needs the help.

He refuses to accept that fact— refuses to get any help.

Both Tristan and Gawain are struggling on their own because they feel they have no one to rely on— no one who can understand their situation. But the two of them see each other struggling so they want to help each other out.

And though they may see themselves as washouts they can do their best together to become strong.

[charli3-official]

Chapter 142 of 4kota was a lot.

So starting off Diane is very cautious about her children’s feelings, especially about how they feel about Nasiens. It also seems like Diane is not extremely effected by not telling, confirming or showing that Nasiens is her kid. Probably because she knows how it would make Mertyl feel knowing that he’s spent his whole life feeling like a misfit in their family.

Then there is King. He expresses to Nasiens that he has been looking for them since he lost them. I really think this shows he wants Nasiens into there family despite how it would make Mertyl feel.

Also King wanting to give Nasiens the drug of yore to try to save Percy shows he cares for Nasiens. He could’ve given it to Myrtle knowing his health is rapidly declining but he chose not to. Maybe it’s just King wanting to be forgiven by Nasiens for not being able to find them, or to show that he didn’t replace them. Though it could also be that King isn’t giving the drug of yore to Myrtle because he know that it might not work for him or it would be a waste, since the forest is what’s causing his health to decline. Since the drug of yore is so rare he might not want to give it to Myrtle knowing that it might be able to help one of the four knights of the apocalypse.

Oh and…

It seems like Phao over heard Diane and Tioreh’s conversation so depending on the type of person they are they might go and tell their siblings.

[shrbt-hzll]

sherb's blog

hi! welcome to my blog :) just thought I'd do an about me/byf type post just to lay the groundwork

Information

• I go by Sherbet, Cody, Corbin and Sophie. I'm ok with nicknames just ask first :) • I use any pronouns! • I'm bisexual and on the ace spectrum • I have BPD, Dyspraxia, Autism and ADHD • I'm eighteen years old • I have a special interest in battle shōnen animanga and writing • Most of my posts would theme around character analysis, headcanons and ideas I have • The fandom's I'm in change a lot so if my content is changing like every month that's why • Please be use tone indicators

Rules

• Please be respectful of my own and others ships, headcanons, interests, opinions etc • No proshippers or fujoshis /srs • All bigotry will be reported and blocked • Don't bring any kind of discourse to my posts, that's not what my blog is for • This one is kind of personal more than anything else but Melanie Martinez fan/Homestuck fans (specifically anyone who makes content involving them or has them on their profile) will get blocked • And this is more of a "the show is the problem" but since I'll mostly be on anitumblr and will be doing character analysis on various battle shōnen characters please do NOT ask for posts that are about AOT or 7DS, I'm not interested having those on my page at all especially considering how problematic they are • If you don't agree with my opinion, please be respectful about it. I am always happy to engage in well meaning debates. I genuinely like hearing other view points and interpretations but if it evolves into hate speech and insults then you'll be blocked • If you are blocked, don't beg it. Don't ask why on an alt, don't get a friend to ask. You are blocked. That's it. ok that's the boring stuff out of the way/j

[aluprof]

Leading With BIM

Many people in the Construction Industry still believe that BIM is just a modern design tool, but BIM is much more than this. Whilst design is certainly an element of BIM, collaboration is a key element, from inception through to completion of a project, and beyond. Collaboration across the design team, particularly at the early design stages both reduces risk and maximises value. A detailed BIM design forms a ‘single source of truth’ which de-risks the entire construction programme.

According to MacLeamy (2004) who plotted a simple graph of project time and project effort, it can be seen that the influence on the project design is high at the early design stages, whilst project changes further down the project timeline entails more effort and cost. MacLeamy argued that completing the design earlier in the construction programme reduced risk and cost by negating design changes later in the programme. An early BIM model using high quality, virtual BIM objects assists final design sign off earlier in the construction cycle.

BIM has been with us for some years now, so it is far from a new concept, but helps us in developing new methodologies for construction, new methodologies which help us reduce carbon in construction. According to Transparency Market Research, in 2025 the Construction Industry will generate as much as 2.2 billion tons of waste annually which is about 50% of all global solid waste. The Construction Industry has to move from this linear construction process to a circular construction process where buildings can be deconstructed and rebuilt using some or all of the same parts, or materials recycled back into buildings. A growing number of architectural practices globally are designing ‘temporary’ or ‘deconstructable’ buildings that fall into the circular construction methodology.

In the UK a recently completed project in London, the Forge, aspires to be the first commercial building constructed and operated in line with the UKGBC’s net zero definition and energy reduction targets. It comprises two new office buildings and a public courtyard. Located on Sumner Street, The Forge is a Landsec office development located just behind Tate Modern in London and utilising BIM at its core is one of the most innovative construction sites in London, pioneering several new construction methods fit for the decades ahead.

Breaking new ground, the project is be the world’s first large-scale office scheme built using a standardised “kit of parts”, in an approach known as ‘platform design for manufacture and assembly’ (P-DfMA), which applies the advances made by the  Manufacturing Industry to construction, this would not be possible without BIM. Aluprof are delighted to have been invited to take an early design role in developing a unitised facade system that meets the P-DfMA specification pioneered by architects and engineers Bryden Wood. Construction is led by Sir Robert McAlpine and Mace, working together in an innovative joint venture (JV) partnership.

Working with BIM essentially creates a 3D ‘digital twin’ of the building project and it doesn’t stop there. There are a further four ‘dimensions’ that are added, ‘4D’ Time, ‘5D’ Costs, ‘6D’ Sustainability and ‘7D’ Facilities Management. In effect, the BIM model carries all the data for the building, from the building programme through to eventual deconstruction. Any one element, such as the facade, falls into each of the dimensions of BIM, so the more detailed BIM models that can be obtained from suppliers, the greater efficiency is realised.

Finally, automated construction would not be possible without BIM as some of our building methods become automated, built by, or checked by ‘robots’. Yes, this could be the dawn of the robotic ‘Clerk of Works’. During the construction phase of a building, robots are being utilised to laser scan and monitor what has been built offering dimensional accuracy as well as monitoring the programme of works. This ‘real time’ analysis ensures that any potential problems are highlighted at very early stages, saving both cost and time.

With its acclaimed BIM Academy, Aluprof continues to pioneer innovative solutions in partnership with specifiers across the globe. With a huge library of models available to architects and engineers, Aluprof are constantly adding new models for standard and bespoke designs helping clients and developers obtain efficient and sustainable buildings.

Aluprof UK are proud to supply facade systems to a wide range of new and refurbished construction projects across Great Britain and Ireland, with Head Offices in Altrincham in the North West and with an architectural specification support office in the Business Design Centre in London, the company has rapidly grown their specification influence in the UK with their high-performance architectural aluminium systems. Further expansion of the company’s headquarters in Altrincham now provides specifiers with meeting facilities and an extensive showroom of commercial systems to view. Further information is available on the company website at aluprof.co.uk or direct from their UK head office in Altrincham on 0161 941 4005.

[caddraft1]

Exploring BIM Dimensions: 3D, 4D, 5D, 6D, 7D and 8D BIM

Exploring BIM Dimensions: 3D, 4D, 5D, 6D, 7D, and 8D, Understanding the Different Dimensions of Building Information Modeling in Construction. Building Information Modeling (BIM) brought about a radical change in the architecture, engineering, and construction (AEC) sectors by providing 3D digital versions of reality. BIM's capabilities are more than just geometry. The 3D to 8D dimensions of BIM are excellent aspects that allow professionals to visualize not just the physical but also the temporal and cost stages, as well as the operations and management of the facility lifecycle, sustainability, and operation of the building. Every dimension (of data) allows for better decision-making and performance analysis during the project life cycle.

[marsbimservices]

Navigating the Digital Age: Integrating 7D BIM for Smarter Construction

7D BIM (Building Information Modeling) is an advanced approach that goes beyond traditional 3D modeling by incorporating additional dimensions, specifically time and cost. In addition to the spatial and design elements (3D), it includes the elements of scheduling (4D) and cost estimation (5D). The integration of these dimensions provides a comprehensive and dynamic view of a construction project throughout its entire lifecycle. 7D BIM takes into account facilities management and operation, adding two more dimensions for facility performance analysis and lifecycle sustainability (6D and 7D). This holistic approach ensures that stakeholders have a thorough understanding of a project's timeline, cost implications, and long-term operational considerations. 7D BIM fosters improved collaboration, data-driven decision-making, and enhanced project efficiency in the construction industry.

[samuelreedmedia]

https://chewvalleyschool-my.sharepoint.com/:w:/r/personal/18sreed_chewvalleyschool_co_uk/_layouts/15/Doc.aspx?sourcedoc=%7BBF353697-F562-40B7-A3D0-7C0B62DDE08F%7D&file=An%20analysis%20of%20Dexter.docx&action=default&mobileredirect=true

This is my analysis for the opening of Dexter

[ncircletech]

Exploring BIM Dimensions: Unveiling the Layers of Construction Technology

BIM Dimensions Demystified: Read our in-depth tutorial to learn about the nuances of Building Information Modelling (BIM) dimensions. Discover the intricacies of 3D, 4D, 5D, 6D, and 7D building information modelling (BIM) and how each dimension enhances the value of your construction projects. Discover the possibilities for building technology with our knowledgeable analysis and helpful suggestions.

[ailtrahq]

After a long period of stability, Hifi Finance (HIFI) price soared for seven days in a row, delighting the investors who had been waiting for this moment. However, the price dropped soon after, as Bitcoin‘s (BTC) price stayed stagnant and the wider market looked for a trigger. At the same time, experts suggest that this is a good opportunity to invest in altcoins. Hifi Finance (HIFI) price soared by 369% against Tether (USDT) stablecoin on Binance Exchange in a week. It closed at $2.320 on September 16, following a spike to $2.635 that surpassed the $2.5000 psychological mark. Source: HIFI/USDT.1D.BINANCE by TradingView The trading volume for Hifi Finance on Upbit, a Korean exchange, rose sharply and caused its price to soar. Wu Blockchain said that Upbit Korea was responsible for about 65% of the total trade of the token on Saturday, and noted a 208% increase and Upbit’s dominance in spot trading, with a trading volume of up to $717 million in the last 24 hours. However, the price has fallen by around 60% in the last day, due to Binance introducing the HIFI perpetual contract. HIFI token has risen 208% in the past 7d. Upbit, South Korea's largest exchange, is the main spot player, with a trading volume of $717m in the past 24h. After Binance opened the HIFI perpetual contract on September 16, HIFI fell sharply, falling more than 30% from its high. HIFI…— Wu Blockchain (@WuBlockchain) September 17, 2023 A perpetual contract is a type of derivative that allows two parties to agree on buying or selling an asset at a fixed price with no expiration date. This way, traders can leverage their positions and bet on the asset’s value without worrying about their contracts ending. However, perpetual contracts also have a drawback, as they can quickly wipe out the equity of traders who took long positions if the asset’s price drops, and force them to close their contracts. Perpetual contracts have more advantages than regular futures contracts, such as higher liquidity, lower spreads, and less vulnerability to market manipulation. Some Korean traders have been known to engage in pump-and-dump schemes, especially with altcoins, according to CryptoQuant CEO Ki Young Ju. He explained that this was due to the “Very strict capital controls, blocking arbitrage opportunities between global exchanges.” Fun Fact 3.Korean crypto traders love pumping & dumping altcoins, ironically. Got this clip from my Korean friend. pic.twitter.com/63Ewssu5VO— Ki Young Ju (@ki_young_ju) March 30, 2023 Technical Analysis Of HIFI (HIFI) on 1-D TimeFrame At the time of publishing, the HIFI finance price (BINANCE: HIFI) is trading barely above the 20, and 50-day EMAs (exponential moving averages). The MACD line curve turned towards the signal line and aimed to cross it, if it succeeds, we may see more lows in upcoming sessions. Alternatively, if it reverses right from the CMP then the price might surge back to an all-time high again. The current value of the RSI is 51 points. Collectively, the indicators view is consolidation to bearish. Conclusion HIFI is a cryptocurrency that aims to provide decentralized finance solutions. Its price dropped by 60% in a day after Binance, a leading crypto exchange, introduced a perpetual contract for HIFI. A perpetual contract is a derivative that lets traders speculate on the future price of an asset without an expiry date. HIFI’s price was also influenced by the high trading volume from Korean traders, who face strict capital controls and limited arbitrage opportunities. HIFI’s price is trading above the moving averages, but the indicators show a bearish trend. Disclaimer In this article, the views and opinions stated by the author, or any people named are for informational purposes only, and they don’t establish the investment, financial, or any other advice. Trading or investing in cryptocurrency assets comes with a risk of financial loss. Source

[overlyimmersed]

🎁🎉🎂Happy Birthday Harlequin!🎂🎉🎁

Last year I designed an outfit for him, and I intend to do that this year as well, but since it took me till the 27th to finish Elaine's(her birthdays was the 15th) I'm not super confident that I'll have that finished on time. If I do, you're probably looking at that right now, but if not! Then at least this will be out on time.

Well that didn't work... My sleep schedual betrayed me and I didn't even get this posted on time... I meant to take a nap. I set 3 alarms. Did not work. Slept for 15 hours...

Anyway, this year, along side the outfit design, I'll also be doing an analysis that I've been wanting to do for quite a long while.

A name analysis!

Most of the characters in The Seven Deadly Sins -at least the important ones- have names relating to Arthurian myth, as the story is kind a based in it. But this, oddly enough, doesn't apply to almost any of the Fairies, even Harlequin -AKA "King"- despite him being one of the titular characters.

Meliodas and Ban are the fathers of two of Arthur's knight, Tristian and Lancelot respectively, Merlin is Merlin, iirc there are two different Escanors depending on the story, and Gowther is...apparently Merlin's half-brother according a glance at google... Diane's namesake is a little harder to track down, but she's not directly Arthurian either from what I can gather. As far as I know the only Fairy who does align with Arthurian myth is Elaine, but the Elaine that's Ban's wife is not the only Elaine you'll find in Arthurian stories, it was a common name.

Anyway

Most people know the word "harlequin". Simply put it's a french clown.

-Oh and apparently also a duck XD

BUT

Not everyone who knows that, knows where the word comes from, or what the king of the Fairies would have it for a name.

The origin of the word is actually a lot older than the french clown concept and isn't actually french all the way back. here's what Google has to say;

"late 16th century: from obsolete French, from earlier Herlequin (or Hellequin ), the name of the leader of a legendary troop of demon horsemen; perhaps ultimately related to Old English Herla cyning ‘King Herla’, a mythical figure sometimes identified with Woden."

I actually learned this from a youtube video some years back, by Overly Sarcastic Productions. It's a Halloween episode discussing the concept of the "Wild Hunt". I highly recommend the video and the channel as a whole, they're really great, very funny and you learn a lot. The video is a little under 17 minutes long, though, so if you're only interested in the part relevant this analysis jump to 11:05 in the video.

For anyone who doesn't want to watch that and would rather read me summerize it, in the video it's explained that the Scandinavian version of the Wild Hunt is called "Odin's Hunt" but in Old English it's called "Herlaþing" which means "Herla's Assembly". Herla being a King of the Britons who makes a deal with a dwarf where the two attend each other's weddings. The dwarf is a perfect guest at Herla's wedding and the following year Herla goes to the dwarf kingdom to return the favor. When he leaves the dwarf gives him a hunting dog and warns him not to get off his horse till the dog does. When they get back the dog doesn't get off the horse, Herla asks a random person they pass how his wife is doing only to find out that 3 days in dwarfland = 300 years in humanland. Some of his men are shocked and get off their horses, only to age to dust when they touch the ground, so Herla is stuck riding his horse for eternity.

The concept of an eternal wander was popular and in the 11th century a french monk/chronicler used the phrase "Familia Herlequin" to describe a host of demons pursuing a monk, lead by a masked giant. This masked hunt leader would evolve into the character we now know as a "harlequin", a trickster character is french passion plays.

God, king and trickster presented as a fool, that actually kinda tracks, doesn't it?

And that, is why the king of the Fairies is named Harlequin.

[michaelnguyendotme]

In this series of "Extreme Ads Makeover", I will be tearing down ads of Target and have them completely remodeled to have better targeting and ROI. Check out more ad makeover case studies such as Lexus, Chanel, Chase Bank, Amazon, Starbucks, Nike, Target, Home Depot, and Nature Made. About Target Revenue: In 2021, Target reported total revenue of $106 billion, up 15% from 2020. Growth: Over the past 5 years, Target's revenues have grown at a compound annual rate of over 5%. Profits: Target's net earnings for 2021 were $6 billion, representing a profit margin of around 5.7%. Their operating income was $9.3 billion. Customers: Target has over 100 million customers per year shop in their stores and online. On average, customers visited Target stores close to 24 times per year. Stores: Target operates 1,924 stores across the United States. They have plans to open 30-40 new small format stores per year. Ecommerce: Digital sales account for nearly 20% of Target's revenues. Their e-commerce growth was over 50% in 2020. Market Share: Target has around 3.7% market share in the US retail sector. In discount retail, they have over 20% share behind only Walmart. So in summary, Target is a retail giant with over $100 billion in annual revenue, 100 million customers, and growing ecommerce and in-store sales. They are one of the largest and most profitable retailers in the US. About Target's marketing agency Target works with multiple advertising and marketing agencies, with most major work handled by their in-house creative team and marketing department. Here are some key details on Target's agency relationships: Mono was named Target's Media Agency of Record in 2016. They handle major media planning and buying for Target in the US. Figliulo&Partners is Target's creative agency of record as of 2022. They develop Target's brand creative campaigns and marketing content. GALE Partners is Target's Multicultural Agency of Record focused on Hispanic and Black consumer marketing. Haworth handles PR and communications for Target. Target also works with digital agencies like Colle McVoy on ecommerce experience and development. For specialty initiatives, Target partners with specialized agencies on a project basis. Recent examples include Mother LA (2022 holiday campaign), Instrument (toys), and Hooray Agency (baby goods marketing). Target has an extensive in-house Creative and Marketing team that leads overall brand strategy and product marketing initiatives. They develop much of the creative work internally. So while Target has agency partners, their in-house team drives marketing strategy and creative. They leverage agencies for supplemental capabilities like media buying and niche campaigns. About Michael Nguyen - CEO of Produce Results Agency, aka the "Extreme Ads Makeover" Host Since 1999, Produce Results Agency has helped clients double assets from $5ooM to $1B and generated 4000% ROI for a regional bank turning their $66K marketing budget to $2.8M in revenue. In this post, I will perform an ad audit on Target's ads, analyze what's missing from the ads, come up with new ads, and eventually validate those new ads by running paid traffic on my own dime to see how new ads perform. I am using Meta Ads in this case study but the same principle applies to other mediums such as Google, Youtube, Programmatic Ads, and short forms. Table of Content 1. Ads Audit 2. Gaps Analysis 3. Ads Makeover 4. Validate New Ads 5. Insights/Takeaways 6. Next Steps Ads Audit Promoted Product: Listerine mouthwash Landing page: https://www.target.com/b/listerine/-/N-5tcm7?ref=tgt_soc_pdl&afid=FB_br&fndsrc=tmntga&DFA=%7B%7Bcampaign.id%7D%7D&cid=%7B%7Bad.id%7D%7D&fbclid=IwAR2_isL7Rsfhx-sqDIcNfWy2DzepOXBY7xysT2f6KMMM1j-_CLyhRHrpWcY Facebook Ads:  Ad Set #1 (link) Analysis What I like: Obviously, external agencies supporting Target are experienced teams and their experience is reflected in how they structure the landing page to promote tracking.

You notice the landing page for 2 ad sets points to: https://www.target.com/b/listerine/-/N-5tcm7 Whatever after the URL are parameters set up for tracking purposes. Another plus point is the usage of a variety of creative assets. Specifically, in each ad set, a different image is used. Message-Creative matched: The message for each creative is matched. For example, the benefit of "promoting oral health white tackling bad breath, tartar & plaque" matches with the message in the creative "upgrade your oral health routine". Room for improvements: Do you notice the theme in the 2 ad sets? If you said "feature/benefit", you would get a gold star ⭐️ With $1.5B in advertising budget, I would expect ads for Target would go beyond the boring "feature/benefit" because everyone can do it and the information of feature/benefit is widely available. Target Lisa Roath Chief Marketing Officer would probably expect to see more depth in ads for high-margin products like Listerine. The lack of ad ideas besides just pure "feature/benefit" concerns me because of the increased competition from others such as Target, Whole Foods, Costco, etc. The boring "feature/benefit" ad will soon hit the following limitations: Lack of A/B Testing Limited Insights: With only one ad, you won't be able to perform A/B tests, which are essential for determining what aspects of the ad are working and what aren't. Targeting Limitations Missed Opportunities for Segmentation: Different ad sets can target different customer segments. A single ad may not be as effective across all segments, missing out on some potentially lucrative opportunities. Reduced Personalization: Multiple ad sets allow you to customize messages based on user behavior, geography, or other demographics. A single ad will be less personalized and potentially less effective (more on this below when I do an ad makeover) Creativity and Message Fatigue Ad Fatigue: Over time, the same ad is likely to become less effective as users get tired of seeing it. Multiple ad sets can help mitigate this effect. Limited Creative Testing: Having multiple ads allows for testing different creative elements like headlines, images, and call-to-actions. A single ad limits this flexibility. Risk Management Higher Risk: If your one ad doesn't perform well, you don't have other ad sets to fall back on. This all-or-nothing approach can be riskier. Budget Allocation: With multiple ad sets, you can allocate more budget to higher-performing ads. A single ad does not offer this flexibility. Optimization Challenges Limited Learning: If your single ad isn't performing well, it's harder to pinpoint what exactly is going wrong. Multiple ad sets can provide you with more data, making it easier to optimize. Inability to Leverage Platform Algorithms: Many advertising platforms use machine learning algorithms to automatically allocate budget to the best-performing ads in a campaign. With just one ad, you can't take advantage of this feature. Data and Analytics Limited Data for Analytics: Having only one ad will provide you less data, reducing the reliability and validity of your performance metrics. Attention: If you had multiple product lines and currently ran paid ads, there's a 97% chance that you had less than 3 ads based on my experiences of remodeling ads from Lexus, Chanel, Chase Bank, Amazon, Starbucks, Nike, Target, Home Depot, and Nature Made. Maybe you are perfectly okay with one control ad and burn your ad budget without ROI. But if you would like to have a second-opinion ads critique so that you can see the gaps and areas where you can extract MORE juice out of your ads, click on the link below to have me critique your ads. Gaps Analysis The Landing Page (see link ) Audience avatar: Based on the landing page, I can draw some conclusions about the target audience: Daily Oral Care Routine: The mention of "Swish,

rinse & feel refreshed every day" and "Everyday Use" suggests that the target customer values daily oral hygiene and is looking for products that can be incorporated into their daily routine. Variety Seekers: The mention of "Explore formulas for every need" and "Fun flavors in alcohol-free formulas" indicates that the target audience might be looking for variety in their oral care products, both in terms of flavor and benefits. Health-Conscious: The emphasis on "Zero Alcohol" suggests that the target customer is health-conscious and prefers products without alcohol, possibly due to concerns about its effects or personal preferences. On-the-Go Lifestyle: The mention of "On the Go" indicates that the target audience leads a busy lifestyle and values products that can be used on the move, ensuring fresh breath throughout the day. Family-Oriented: The specific mention of products "Specially formulated for the little ones" suggests that Listerine is targeting families, especially parents who are concerned about their children's oral hygiene. Supports Diversity and Art: The mention of "Listerine supports increasing diversity in dentistry" and the collaboration with King Saladeen for the "Listerine Whoa Collection" indicates that the brand values diversity and art, and this might resonate with a customer base that shares similar values. In other words, the target avatar for this product would be: Health-conscious individuals who values daily oral hygiene and is open to exploring a variety of oral care products. They lead a busy, on-the-go lifestyle but also prioritize the oral health of their family, especially their children. This customer appreciates brands that support diversity and artistic collaborations, reflecting a modern, inclusive mindset. Ads Makeover Here's the disease that most marketing agencies and businesses running paid ads: "They think they've tested 20 ads but they really just tested 2 ads 10 different times." Using the proprietary Bionic Framework leveraging 17-layer analysis to come up with ad ideas touching different aspects of human relationships, fears, shame, language structures, and pop culture rather than the boring feature/benefit-driven ads that most marketing agencies default to. Here are possibilities for ad makeovers: Headline Options "Elevate Your Daily Ritual with Listerine!" "From Morning Rush to Bedtime Stories: Listerine's Got You Covered!" "Everyday Freshness, Zero Alcohol: Dive into Listerine's Range!" "For the Busy Bee to the Little Ones: Listerine's All-Day Freshness!" "Ever Felt the Blues of Bad Breath? " "Guess What's Shaking Up Oral Care? " "Tired of Mouthwashes That Just Don't Cut It?" "Green with Envy Over Others' Fresh Breath? " "Dare to Defy the Mundane in Oral Care?" Body Copy Options "Swish and rinse to kickstart your day with a refreshing feel! With Listerine, enjoy the benefits of zero alcohol and fun flavors tailored for every family member. Plus, embrace diversity with our exclusive Whoa Collection by King Saladeen. " Models Applied: Relationships (Your customer), Imagery (Visual, Auditory), Emotions (Joy, Ambition, Creativity), Time (Present), Capability (Can, Is), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Alliteration, Rhythm), Locations (Conceptual - "Cyberspace"). "On the move? Keep your breath fresh anytime, anywhere with Listerine. Dive into our alcohol-free formulas, perfect for every family member. And don't miss our artistic collaboration, celebrating diversity in dentistry!" Models Applied: Relationships (Your customer), Imagery (Visual), Emotions (Joy, Ambition, Creativity), Time (Present), Towards/Away From (Desire), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Alliteration), Locations (Conceptual - "Cyberspace"). "Why settle for ordinary when you can upgrade? Listerine offers a symphony of flavors without the alcohol.

Perfect for your daily routine and specially crafted for the little ones. Celebrate diversity with our unique Whoa Collection!" Models Applied: Relationships (Your customer), Imagery (Auditory), Emotions (Joy, Ambition, Excellence), Time (Present), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Simile, Rhythm), Locations (Conceptual - "Cyberspace"). "Your day is packed, but your oral care doesn't have to take a backseat. With Listerine, experience freshness on the go. Dive into our diverse range, from zero alcohol to fun flavors. And, make a statement with our Whoa Collection, designed by King Saladeen." Models Applied: Relationships (Your customer), Imagery (Visual), Emotions (Joy, Ambition, Excellence), Time (Present), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Alliteration, Rhythm), Locations (Conceptual - "Cyberspace"). "Tired of those sad moments when bad breath hits you outta nowhere? Listerine's got your back. Our prediction? No more unexpected downers. Keep your chin up and swish away the blues with us. No more facepalms, just freshness! " Models Applied: Emotions (Sadness, Anticipation), Types of Statements (Question), Future (Prediction), Language Devices (Slang, Tragedy), Shame (Stupidity, Vulnerability). "What if we told you there's a plot twist in your oral care routine? Listerine's bringing the unexpected to the table. Our promise? A surprise in every swish. Don't be that last one to catch the wave. Get on board and ride the freshness tide!" Models Applied: Emotions (Surprise, Anticipation), Types of Statements (Question), Future (Promise), Language Devices (Slang), Shame (Stupidity, Vulnerability). "If you're fed up with mouthwashes that promise the world but deliver zilch, it's time for a change. If you don't switch to Listerine, you're setting yourself up for a tragic tale of defeat. Don't let subpar products get the best of you. Choose Listerine and show 'em who's boss! " Models Applied: Emotions (Anger, Disgust), Types of Statements (Condition), Future (Warning), Language Devices (Slang, Tragedy), Shame (Defeat). "Ever looked at someone and thought, 'Why can't my breath be that fresh?' If you're not using Listerine, you're just playing yourself. A word of warning: envy's a tough pill to swallow. Don't be left in the shadows. Step up and grab the spotlight with Listerine's unmatched freshness! " Models Applied: Emotions (Envy, Defiance), Types of Statements (Condition), Future (Warning), Language Devices (Slang, Tragedy), Shame (Defeat). "Ready to challenge the status quo? If you're still stuck with that old-school mouthwash, brace yourself for a downfall. But here's the tea: with Listerine, you can defy the norms and elevate your game. Don't settle for less when you can have the best. Dive into the Listerine revolution now! " Models Applied: Emotions (Defiance, Disgust), Types of Statements (Condition), Future (Warning), Language Devices (Slang, Tragedy), Shame (Defeat). Validate New Ads This is where the rubber meets the road as I am going to validate ad concepts from the previous step by running paid traffic to see which ad concepts would resonate most with the customers. Here's how I set the adset on Facebook Budget: $10 Lifetime Product/Service: Mouthwash Targeted audience: Target with interest in Target with women from 25-60 in Texas Placement: News Feed Optimization: Optimized for Traffic Here are all the 9 ads being launched. Fast-forwarding 24 hours to let the ads run. Here's the results Campaign Numbers: Ad budget: $14.60 Total Impressions: 2,333 Total Reach: 2,044 Total Clicks: 16 Cost Per Click (CPC): $0.91 CTR (all): 0.69% Ad results Summary Reach and Impressions: 'Headline 3' has the highest reach with 540 and the highest impressions with 573.

'Headline 9' has the lowest reach with 25, and also the lowest impressions with 27. Amount Spent: 'Headline 7' had the highest amount spent at $3.73. 'Headline 9' had the least amount spent at $0.13. CPM (Cost per 1,000 Impressions): 'Headline 7' has the highest CPM at $11.00, indicating it's the most expensive ad per 1000 impressions. 'Headline 1' has the lowest CPM at $3.19. Link Clicks and CTR (Click-Through Rate): 'Headline 3' has the highest number of link clicks at 5. 'Headline 4' stands out with a CTR of 1.37%, making it the most effective ad in terms of engagement. 'Headline 1' has the lowest CTR at 0.47%. CPC (Cost per Link Click): 'Headline 2' has the highest CPC at $1.28. 'Headline 4' has the lowest CPC at $0.42, making it the most cost-effective ad in terms of link clicks. Ad Performance: 'Headline 3', despite not having the highest CPM, stands out with the highest reach and impressions. It also has a reasonable CTR and CPC, indicating a good balance between reach and cost-effectiveness. 'Headline 9' has the lowest reach, impressions, and amount spent. It might be worth investigating why this ad is underperforming compared to others. In conclusion, while 'Headline 3' reached the most people, 'Headline 4' was the most effective in terms of engagement and cost-effectiveness for link clicks. It's essential to consider both reach and engagement metrics when evaluating the performance of ads. Winning Ads:  If the goal is to get maximum reach and impressions, 'Headline 3' is the top performer. Headline: "Everyday Freshness, Zero Alcohol: Dive into Listerine's Range!" Ad body: "Why settle for ordinary when you can upgrade? Listerine offers a symphony of flavors without the alcohol. Perfect for your daily routine and specially crafted for the little ones. Celebrate diversity with our unique Whoa Collection!" Models Applied: Relationships (Your customer), Imagery (Auditory), Emotions (Joy, Ambition, Excellence), Time (Present), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Simile, Rhythm), Locations (Conceptual - "Cyberspace"). Total Impressions: 573 Total Reach: 540 Clicks: 5 CPC: $0.58 If the objective is to get the most clicks at the lowest cost, 'Headline 4' stands out. Headline: "For the Busy Bee to the Little Ones: Listerine's All-Day Freshness!" Ad Body: "Your day is packed, but your oral care doesn't have to take a backseat. With Listerine, experience freshness on the go. Dive into our diverse range, from zero alcohol to fun flavors. And, make a statement with our Whoa Collection, designed by King Saladeen." Models Applied: Relationships (Your customer), Imagery (Visual), Emotions (Joy, Ambition, Excellence), Time (Present), Capability (Can, Does), Proof (Credibility - Powerful Associations), Numbers (Savings), Language Devices (Alliteration, Rhythm), Locations (Conceptual - "Cyberspace"). Total Impressions: 73 Total Reach: 69 Clicks: 1 CPC: $0.42 Analytics:       Takeaways/Insights So in this thorough case study, I extensively analyze, examine, and audit Target's ads relating to the mouthwash, then come up with new ad ideas based on 17 analysis "lenses", and finally validate ad ideas by running them through paid FB traffic to determine the winning ad. Similar to Starbucks case, it appears the usage of complex human emotions doesn't drive attention. In contrast, when I look closely, the mechanic behind ad 3 & 4 is almost the same. But consumers tend to favor ad #3's rhyming headline. To utilize human emotions effectively, I'd suggest changing the creatives to match the emotions. In this case study, I intentionally kept the landing page + creatives the same to reduce the number of variations and focus on the ad copy instead. As a result, our ads

7-9 could have suffered the message mismatched not only on the creative but also on the landing page. That explains why ads #7-9 don't gain the anticipated traction Use bundling to increase the AOV instead of one bottle. For example, Target can offer a bundle of 3 bottles or a family bundle with 2 bottles: one for parents + one for kids. My assumption is the buyer can stay subscribed for 3 months. With my Churn Buster Kit system to minimize churns and bring back lost customers, we can stretch the customer LTV to 20-50%. Having only one control ad can seriously underperform your entire campaign because of the lack of A/B Testing, targeting limitations, ad fatigue, risk management, and optimization challenges. Having multiple analysis "lenses" is the foundation to come up with ad ideas addressing customers' needs, wants, objections, pains, and frustrations. Without additional analysis "lenses", you are more likely to get "stuck" with boring and mediocre "features & benefits" angle. Ideas & creatives are the name of the game. I'd recommend Target team create more ad angles for each of its products. The path of "Extreme Ads Makeover" doesn't stop and should be continuously evolving with the market. What-If Revenue Impact Analysis What If Target went ahead and doubled down on ad #3 with the highest reach, more clicks, and a little higher CPC,  what would be the revenue impact? Let's make some assumptions: For the well-known mouthwash of Listerine, the conversion rate should be 10%+ The avg price of one bottle of Listerine: $8 Double down on ad #3 by increasing the number of clicks to 10,000 clicks (Cost = 10,000 clicks x $0.58 = $5,800) Let's calculate the potential revenues At 10% conversion rate, 10,000 x 10% = 1000 shoppers buy Revenue = 1000 x $8 = $8000 ROI = 38%  ($8000- $5800) / $5800) Next Step Double down on the winning ad and amp up the budget on it because I've done the homework for you, all you need is to increase the ad budget. I share with you the 17 proprietary models I used to create ad ideas. While those 17 models appear easy for me because I've used them to generate thousands of ad ideas, for you, generating ideas may not come easily. That's why I want to introduce the... "Second Opinion" Package If you are a 7-figure business owner and already run paid ads and need someone to critique your ads for a potential makeover, go ahead and order my "Second Opinion" package.   https://michaelnguyen.me/extreme-ads-makeover-target/?feed_id=342&_unique_id=64fc91195a706

[rightserve]

Unleashing the Power of BIM Services: Transforming Construction through Enhanced Collaboration and Efficiency

In the speedy universe of construction, embracing Building Data Modeling (BIM) administrations has become fundamental for progress. BIM administrations offer an exhaustive set-up of instruments and strategies that change project the board, design, and coordination. By bridling the force of BIM aspects, planners, designers, workers for hire, and partners can open a huge number of advantages all through the project lifecycle.

3D Modeling and Visualization:  BIM administrations give modern 3D modeling capacities, empowering partners to envision the project in a virtual climate. This upgrades design investigation, conflict recognition, and spatial coordination, bringing about decreased blunders and adjust.

Clash Detection and Coordination: With BIM administrations, conflicts between various structure parts can be recognized and settled from the get-go in the design stage. This smoothes out the construction interaction, limits delays, and further develops in general project coordination.

Quantity Take-off and Estimation: BIM administrations empower precise amount take-off and cost assessment. By incorporating 3D models with cost information, partners can produce point by point amount reports and pursue informed choices in regards to project spending plans and asset allotment.

Construction Sequencing (4D BIM):  BIM administrations integrate the component of time, taking into consideration 4D perception and construction sequencing. This works with viable project planning, asset distribution, and project staging, guaranteeing proficient project execution.

Sustainability and Energy Analysis (5D BIM): BIM administrations incorporate manageability investigation devices that evaluate the natural effect and energy execution of a structure. This engages partners to pursue informed choices in regards to materials, frameworks, and energy-proficient systems.

Facility Management Integration (7D BIM):  BIM administrations stretch out past construction and into the functional period of a structure. Office the board incorporation empowers the consistent exchange of resource information, upkeep timetables, and guarantees, supporting proficient office the executives and support.

By embracing BIM administrations, the construction business can embrace upgraded coordinated effort, smoothed out work processes, and further developed project results. The mix of BIM aspects enables partners to settle on information driven choices, lessen costs, limit blunders, and convey projects with unparalleled proficiency and supportability. The fate of construction lies in the groundbreaking capability of BIM administrations, where virtual models consistently overcome any issues among idea and reality.

Breaking Ground with 3D BIM: Unveiling the Third Dimension of Construction Excellence 3D BIM, the third component of Building Data Modeling (BIM), upsets the construction business by giving a spatial portrayal of building components in a virtual climate. It incorporates the making of precise and nitty gritty 3D models that act as an establishment for upgraded cooperation, perception, and coordination among project partners.

[etiennekissborlase]

Ethereum (ETH) Gas Fees Hit New Highs During Meme Season Heres Why

Ethereum (ETH) Gas Fees Hit New Highs During Meme Season – Here’s Why https://bitcoinist.com/ethereum-gas-fees-hit-new-highs/ The hype around meme-inspired cryptocurrency has caused a spike in the price of Ethereum gas in recent days. The rising demand for transactions on the Ethereum network is a direct effect of the rising value of these tokens. There was a 10-month spike in Ethereum’s gas prices. According to data provided by Glassnode, the median price of ETH gas on a seven-day moving average has risen to 43.641 gwei, a level not seen since June 30 last year. The network utilizes a measurement system based on the gwei. To perform a transaction or launch a smart contract on the Ethereum network, a certain amount of gas is required. #Ethereum $ETH Median Gas Price (7d MA) just reached a 10-month high of 43.641 GWEI Previous 10-month high of 43.620 GWEI was observed on 30 June 2022 View metric:https://t.co/6QGDfZoULY pic.twitter.com/n9qDcd6NqD — glassnode alerts (@glassnodealerts) April 21, 2023 Gas is a unit of computing effort that is used on the Ethereum network to carry out a certain operation. Gwei is the currency used to denote the cost of the gas needed to perform an action on the network. One Gwei is equal to 0.000000001 Ether (ETH), which means that if the gas price is 20 Gwei, it would cost 0.00000002 ETH to execute the operation. The price of gas can vary depending on network congestion and demand. Since miners are driven by higher gas prices to include transactions with higher gas costs in the blocks they mine, higher gas prices usually result in faster transaction processing times. Ethereum Gas Fees Up 35% The median gas price across a 7DMA peaked at 150 gwei in May 2022 and has since decreased significantly to the low-to-mid-teens. Then, beginning in March 2022, it began to settle at roughly 20 gwei, where it remained until the Merge went live in September of that year. As of April 20, 2023, the average gas price for Ethereum transactions was 81.94 gwei, up from 60.82 gwei on April 19 and 44.42 gwei in 2022, representing a rise of 34.74% and 84.46%, respectively. Memecoins are the buzz of the town right now, and Pepe The Frog is spearheading the charge. According to market analysis platform Santiment, recently deployed memecoins such as $TROLL, $APED, and $BOBO have surpassed the top gas-burning altcoins. In particular, PEPE’s market cap has increased to little over $89 million in just a few days, making it the sixth largest memecoin. Ethereum Edges Bitcoin In Daily Fees Meanwhile, independent Ethereum educator Anthony Sassano stated that the second-largest blockchain, Ethereum, had generated 28 times the revenue of Bitcoin through its daily fee structure. Additionally, he mentioned layer-2 Ethereum platforms that have exceeded the BTC network in terms of daily revenue, such as Arbitrum One. The findings also showed Ethereum’s rising prominence in the dynamic cryptocurrency market. Within the Ethereum community, gas fees have been a topic of conversation. Certain activities, such as small transactions or interacting with smart contracts of low value, can become prohibitively costly due to the network’s high gas fees. -Featured image from Zipmex via Bitcoinist.com https://bitcoinist.com April 21, 2023 at 06:20PM

[martblogs]

Mango Puree Market Capacity and Application Forecast 2022-2028

Mango puree is made using 100% of this mango goodness. In the context of China-US trade war and COVID-19 epidemic, it will have a big influence on this market. Mango Puree Report by Material, Application, and Geography – Global Forecast to 2025 is a professional and comprehensive research report on the world’s major regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the main countries (United States, Germany, United Kingdom, Japan, South Korea and China).

In this report, the global Mango Puree market is valued at USD XX million in 2022 and is projected to reach USD XX million by the end of 2028, growing at a CAGR of XX% during the period 2022 to 2028.

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 The major players profiled in this report include:

l Galla Foods

l Symrise AG

l Newberry International Produce Limited

l The Hain Celestial Group

l Nestle

l Riviana Foods

l Kiril Mischief

l AGRANA Group

l Tree Top

l Mother India Farms

l Varadaraja Foods Private Limited

l Superior Foods

l 7D Mangoes

l Dohler GmbH

……

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 The end users/applications and product categories analysis:

On the basis of product, this report displays the sales volume, revenue (Million USD), product price, market share and growth rate of each type, primarily split into-

Conventional

Organic

……

 On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate of Mango Puree for each application, including-

Dressings and Sauces

Ice Cream and Yogurt

Bakery and Snacks

Beverage

Infant Food

……

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