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organicmarketresearch1 · 11 months

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Global Sun Care Market Size, Share & Demand Analysis 2031

The global sun care market size was estimated at USD 11.9 billion in 2021 and is expected to hit around USD 23.2 billion by 2031, poised to grow at a compound annual growth rate (CAGR) of 8.7% from 2022 to 2031.

Global Sun Care Market: Breakup by Region, 2022 & 2031

The global sun care market refers to the industry segment dedicated to the manufacturing and distribution of products designed to protect the skin from the harmful effects of ultraviolet (UV) radiation from the sun. This market encompasses a wide range of products, including sunscreens, sunblocks, after-sun products, and other related items. The primary objective of these products is to safeguard the skin from sunburn, premature aging, and more severe health concerns such as skin cancer, which can result from prolonged sun exposure.

One of the driving factors behind the growth of the global sun care market is the increasing awareness among consumers about the importance of sun protection. Growing concerns about the potential health risks associated with UV radiation have led to a surge in demand for sun care products. This awareness is further fueled by educational campaigns by healthcare organizations, beauty influencers, and skincare experts, emphasizing the necessity of sun protection as a part of daily skincare routines. Consequently, consumers are now seeking a variety of sun care products that cater to their specific needs, such as different SPF levels, formulations for sensitive skin, or products with added skincare benefits like anti-aging properties.

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Moreover, the global sun care market is witnessing innovations and advancements in product formulations and technology. Manufacturers are constantly developing new sunscreen ingredients that provide enhanced protection while being more cosmetically appealing. These innovations include products with broad-spectrum protection, water-resistant formulations, and those that cater to specific activities like sports or outdoor adventures. Additionally, there is a growing trend towards the use of natural and organic ingredients in sun care products, reflecting the broader consumer preference for clean and sustainable skincare options.

The global sun care market is witnessing several noteworthy trends that are shaping the industry’s landscape. One prominent trend is the growing demand for sun care products with advanced formulations. Consumers are increasingly seeking products that not only provide effective sun protection but also offer additional benefits like anti-aging properties, moisturization, and skin nourishment. This shift towards multifunctional sunscreens and sunblocks is driven by the desire for holistic skincare solutions, where sun protection is seamlessly integrated into daily routines.

Another significant trend is the rising popularity of environmentally-friendly and sustainable sun care products. As environmental concerns gain prominence, consumers are becoming more conscious of the ecological impact of sunscreen ingredients and packaging. This has led to a surge in demand for reef-safe and ocean-friendly sunscreens that do not harm marine ecosystems. Additionally, manufacturers are increasingly adopting eco-friendly packaging materials and sustainable sourcing practices to align with these consumer preferences.

Recent Developments:

The greater emphasis on environmentally friendly and coral reef safe sunscreen formulas is one obvious trend. Many businesses have created sunscreens with components that are less damaging to aquatic life in response to growing worries about the effects of conventional sunscreens on coral reefs and marine ecosystems. These formulations are becoming more and more popular, particularly in areas where coral reefs are protected by stringent laws limiting sunscreen chemicals.

The inclusion of skincare advantages in sun care products is an important new development. Many customers are looking for sunscreens that offer additional skincare advantages like hydration, anti-aging qualities, and antioxidants in addition to UV radiation protection. As a result, producers are spending money on R&D to develop multipurpose sun care solutions that satisfy these demands.

Market Segmentation:

Market Breakup: By Product Type

Sunscreen Lotions

Sunscreen Sprays

Sunscreen Sticks

After-Sun Products

Lip Care Products

Self-Tanning Products

Market Breakup: By Protection Factor

SPF 15

SPF 30

SPF 50

Market Breakup: By Formulation

Creams

Lotions

Gels

Sprays

Sticks

Market Breakup: By Skin Type

Oily

Sensitive

Combination Skin

Regional Analysis

The size and scope of the global Sun Care Market vary by region and are important and expanding. Below is a quick summary of the market’s regional analysis:

North America: The incidence of skin cancer and the significance of sun safety have led to a high degree of skin protection awareness in North America, which includes the United States and Canada. A wide variety of sun care products, from high-SPF sunscreens to after-sun care, are in high demand here. A growing preference for natural and organic products, as well as sunscreens devoid of potentially dangerous chemicals, are other factors that have an impact on the market. Sunscreen compounds are highly regulated by regulatory organisations like the FDA in the US, which has an effect on product compositions and marketing. E-commerce and digital marketing also significantly contribute to customer education and product accessibility.

Europe: Depending on the local climate and cultural preferences, different regions of Europe have different sun care trends. Sunnier southern European nations experience year-round increases in demand for sun protection products, while northern European countries experience seasonal swings. The effectiveness of sunscreens is highly valued on the European market, and there is a rising market for goods that provide both UV defence and skincare advantages. In keeping with the region’s dedication to environmental responsibility, eco-friendly and sustainable sun care products have gained popularity. Safety of sunscreen ingredients is regulated by regulatory organisations like the European Commission, which may have an impact on product availability and composition.

Asia-Pacific: The Asia-Pacific region, which includes nations like China, Japan, and Australia, demonstrates a variety of trends in sun care. Due to its high UV index and awareness of the risks associated with skin cancer, Australia has a firmly developed sun care industry. Demand for novel, lightweight, and aesthetically pleasing sunscreens is being driven by Asian nations like South Korea and Japan, where sun protection is emphasised as part of daily skincare regimens. Luxurious sun care products are becoming increasingly popular in China. Additionally, the Asia-Pacific area is a centre for skincare innovation, with businesses always coming up with new formulations to meet customer demand.

South America: The sun care industry is expanding in South American nations like Brazil and Mexico. Due to expanded awareness initiatives, consumers in this country are becoming more aware of the need for sun protection. The industry offers a variety of SPF goods, including formulas for beachgoers that are water-resistant. To provide products that are suitable for the various skin types found in the area, local and international brands compete. The availability of products and labelling requirements might be impacted by differences in regulatory systems between nations.

Middle East & Africa: Due to the region’s severe sun exposure, there is a significant market for sun care products in the Middle East and Africa. In nations with hot, arid climates, products with high SPF ratings and long-lasting formulae are in high demand. Markets in the Middle East frequently place an emphasis on sun protection for certain body regions, like the hands and face. The demand for organic and locally sourced ingredients is rising in Africa. Different countries in the region have different regulatory control, which has an impact on product compositions and labelling.

Market Breakup By Region

North America

Europe

Asia Pacific

Latin America

Middle East and Africa

Competitive Landscape

The Sun Care Market competitive landscape provides details by competitor. Details included are company outline, company financials, revenue generated, market potential, investment in research and development, new market initiatives, worldwide occurrence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The overhead data points providing are only related to the businesses’ focus related to Sun Care marketplace.

Major players operating in the Global Sun Care Market are:

Johnson & Johnson

L’Oréal

Beiersdorf AG

Estée Lauder Companies Inc.

Coty Inc.

Shiseido Company

Kimberly-Clark Corporation

Mary Kay Inc.

Bioderma

Sun Pharmaceutical Industries Ltd.

Clarins Group

Avon Products Inc.

Edgewell Personal Care

Unilever

Hawaiian Tropic

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#Sun Care Market #healthcare #skincare

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chemicalresearchupdates · 1 year

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After Sun Products Market Regional Size and Share Forecast

The after-sun products market refers to the segment of the beauty and personal care industry that focuses on products designed to soothe and nourish the skin after exposure to sunlight. These products are typically used after spending time outdoors in the sun, to help reduce the negative effects of UV radiation, such as sunburn, dehydration, and premature aging.

The global after-sun products market is a growing industry, driven by increasing consumer awareness about the importance of sun protection and the harmful effects of sun exposure. According to a report by Mordor Intelligence, the global after-sun products market was valued at USD 1.57 billion in 2020 and is expected to reach USD 2.14 billion by 2026, growing at a CAGR of 5.3% during the forecast period (2021-2026).

The after-sun products market is segmented based on product type, distribution channel, and geography. By product type, the market is categorized into creams, lotions, gels, sprays, and others. Creams and lotions are the most commonly used products in this category, owing to their moisturizing and hydrating properties. By distribution channel, the market is segmented into online and offline channels. Offline channels include supermarkets/hypermarkets, convenience stores, drug stores, and others.

Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America is the largest market for after-sun products, owing to the high level of awareness about the harmful effects of sun exposure and the availability of a wide range of after-sun products in the region. Europe is also a significant market, driven by the increasing demand for natural and organic after-sun products.

Key players in the after-sun products market include Johnson & Johnson, Beiersdorf AG, L'Oréal S.A., Unilever PLC, Procter & Gamble Co., The Estée Lauder Companies Inc., Shiseido Company Limited, and Clarins Group, among others.

Overall, the after-sun products market is a growing industry driven by increasing consumer awareness about sun protection and the harmful effects of sun exposure. The market is expected to continue to grow in the coming years, driven by the rising demand for natural and organic products and the increasing availability of these products through online and offline channels.

#After Sun Products Market #After Sun Products Market Growth #After Sun Products Market Trends

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healthcaremarketfmi · 1 year

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Cold, Cough, and Sore Throat Remedies Market Size, Status, Potential Growth, Regional Analysis, Recent Trends and Forecast 2022 to 2032

Future Market Insights’ latest report delivers such discernments that are expected to leave a considerable imprint on the global market for cold, cough & sore throat remedies. Based on the report, the global cold, cough & sore throat remedies market is presently valued at US$ 32.4 Bn, and is anticipated to incur sluggish growth at 3.2% CAGR to bring in just over US$ 45.4 Bn by the end of 2026. The report distinctly indicates that rising adoption of self-medication practices and effective home remedies is restraining the market’s overall growth.

Seeking professional medical help for curing cold, cough or sore throat is become a rare practice, let alone getting admitted in a hospital. Prevalence of cold, cough & sore throat problems through the ages has made people more independent in terms of treating them. In the years to come, effective home remedies will continue to gain traction and people will be taking care of their cold or sore throat through such easy-to-treat remedies.

In the report, titled “Cold, Cough and Sore Throat Remedies Market: Global Industry Analysis and Opportunity Assessment, 2016-2026,” affordability of OTC drugs, rising economic burden of respiratory diseases, availability of medications in variable dosages, and fast & instant relief delivered through such cold, cough & sore throat remedies are driving the market’s growth. Nevertheless, the demand for cold, cough & sore throat remedies is less likely to soar at a healthy rate.

Product Recalls & Low Entry of New Players Impacting the Market’s Growth

Firstly, the global cold, cough & sore throat remedies market is projected to witness umpteen product recalls. Global leaders in pharmaceuticals industry such as Novartis AG, Pfizer Inc., Bayer AG, GlaxoSmithKline plc., and Reckitt Benckiser Group plc are key players in the global market for cold, cough & sore throat remedies. Despite, there are several newly-launched products that have been recalled after FDA’s censure. Besides, even consumer goods behemoths such as Procter & Gamble Co. and Johnson & Johnson Services Inc. are partaking in the market’s growth. This has resulted in a lowering entry of emerging drugmakers, which has further distorted the market’s growth. Other leading manufacturers of cold, cough & sore throat remedies include AstraZeneca plc, Prestige Brands Inc., and Sun Pharmaceutical Industries Ltd.

For More Information : https://www.futuremarketinsights.com/reports/cold-cough-sore-throat-remedies-market

The report highlights how Asia-Pacific excluding Japan (APEJ) region will remain the largest market for cold, cough & sore throat remedies. The region’s proximity to environmental pollution makes its residents more prone to respiratory diseases. With over 30% stake in global revenues, the APEJ cold, cough & sore throat remedies market will global dominate through 2026. North America and Europe will also remain at the forefront, by collectively accounting for nearly half of the global revenues throughout the forecast period.

The report further reveals that in 2017 and beyond, the demand for antihistamine drugs, expectorants and decongestants will remain considerably high as these revenues from sales of these drugs will showcase growth at more than 3% CAGR. Tablets or pills and nasal drops will also dominate as dosage types, accounting for over 40% share of market value through 2026. The report also predicts retail pharmacies & drug stores as the largest distribution channels for cold, cough & sore throat remedies. Together, these channels will bring in nearly US$ 30 Bn by the end of 2026.

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lys1 · 3 years

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Congratulations! You waited so patiently <3 This is another Asra x fem!reader for you. NSFW. 5218 words.

Playing With Potions

—————

The late spring morning air was warming up to be a balmy 75 degrees. You had your skirt pulled down and up, tucked in the back of the waistband, forming makeshift shorts. The shop was somewhat quiet, yet the din from the streets made its nimble way through the open windows.

You descend the ladder to the box of ingredients you were unpacking. They had come in the previous evening and Asra had promptly asked you to “organize them later”. Of course you said yes, the two of you shared this shop after all, and the work that came with it.

Asra himself was bustling behind the counter, sweeping the wooden floors free of the dust and fallen ingredients. He stops momentarily to pick up his cup of tea and take a long sip. The jasmine tea's steam billows into his face as he sighs with content pleasure.

The floorboards creak as you step down and Asra looks over at you, gaze soft. "How's the supplies look, dear?" He asks curiously, returning the cup to it’s coaster.

"Ah," you muse, counting the small containers in your hands. "Looks like we will be all set on lizard toes for a while, I think our supply captain read 1000 instead of 100." You can't help but chuckle, it couldn't be helped, at least you wouldn’t have to order more for a while.

Asra's eyes open a little wider, "oh my." He laughs, "I suppose we won’t". He sets his broom to rest against the counter and bare feet pad over to you, his deep-purple eyes examining the products.

You feel his hand settle on your waist subconsciously; a side effect of being close to one another. You breathe in lightly, smelling the sweet scent of coconut and honied biscuits wash over you. Asra's breakfast choice was apparent.

"Mm," you say, turning so the two of you were face to face. "You smell delicious."

Asra smiles, box in his hand now a little less important. "Care for a taste?" He teases, eyes falling to your parted lips. He sets his lizard toes aside and joins his other hand at your waist. You look up at him through your eyelashes and nod.

He is a mere millimeter from sealing the gap between you when the bell of the shop jingles merrily.

"Ah jeez," you huff good in good nature. "I forgot we have jobs and responsibilities."

Asra laughs at your obvious disappointment and steals a small peck. "Unfortunately, we have to eat somehow." He then turns away and walks back to the counter to greet the customer.

The man is short and has a little round face. He looks extraordinarily nervous, and this catches your attention. Yours and Asra's shop is well known in the city and the townsfolk trust their magicians. You hadn't seen anyone come in here looking so nervous, and maybe even a little embarrassed.

"What can I do for you, sir?" Asra asks charmingly, resuming his position behind the counter. Briefly you let yourself admire how nice he looks, comfortable in his shop and expertise, before turning back to the box you were supposed to be dealing with. Not, however, letting your ears miss the conversation.

"I," the man starts, already fumbling with his words. "I, well look. I need help." He finishes plainly, nervously clutching his shirt between his pudgy hands.

Asra smiles kindly, "many do." He says, tilting his head and examining his new client. "Are you here for a card reading? Need to get some answers?"

The man groans as though he is already exhausted with the conversation. "No, I already know what I need. I have the answers. I've heard about this place. The ways you can help people. I live an hour out of the market and I made this trip just to see you."

"We're flattered, for sure." Asra says calmly, you can hear slight annoyance in his tone from all the ambiguity. The visitor is none the wiser though. "To help you though," Asra continues. "I'll need to know what you need."

"Alright I need a potion," the man finally reveals. "One that will help me... with performance." His cheeks are redder than a bell pepper in the sun.

Asra raises a white eyebrow, "performance? Are you an actor?"

"No!" The man's voice came out in a strangled whisper, obviously trying to keep it down. You roll your eyes, chancing a glance over your shoulder. The shop floor wasn't that big, of course you were going to hear everything.

"No," he said again, this time a little more composed. "What I mean is... my sex life performance." The truth comes out. Your visitor wipes his forehead with a dirty rag from his pocket. "My wife and I well.. we've hit a slump," he explains. "And I've heard of potions that can help with that kind of thing. Stuff that will completely change the game." His eyes are shining now, imaging life post-performance potion.

Asra looks uncertain at best. "I see," he starts, shooting you a glance. "That.. does exists. But it takes awhile to make. And the price isn't cheap either."

You shove the last of the crow feathers into their designated drawer while listening. You have never heard of such a potion, but you were also still learning. Asra sounds a little unsure though.

"Price isn't an issue," the man sounds desperate. "I'll pay anything."

Asra sighs, he feels bad for the man wringing his hands before him, practically crying for a cure. "Alright," he finally concedes. "I'll make it, but you'll have to come back in the morning. This kind of thing takes all evening to brew."

Your customer nods vigorously, "I can wait." He says. "Tomorrow morning, yes! I'll be here!" His excitement apparent, he bows a few times while backing out of the door, tripping over his own feet.

The door closes with a sharp bang and the bell rings furiously. Asra blows air out of his mouth so that itf ruffles the curls between his eyes.

"Well," he says after a moment. "A sex performance enhancing potion was not what I was expecting to make today." He rubs his temples, eyes closed and looking thoughtful.

You grin at him from the shelf as you pick up the empty shipping box and rest it on your hip. "That's quite the name, I've never heard of a potion like that."

Asra laughs and opens his beautiful eyes to look at you. "Yes, you'll have to forgive me for not teaching you that kind of magic, it's not the.. safest." He ends uncertainly. "I don't even know how this guy found out about it. It's not talked about much amongst us magicians.. and it's certainly not a common one."

Immediately more questions than your mouth can keep up with flood your brain. "So how did you find out about it? And why isn't it safe?" You ask the two more important ones, eyes following Asra as he finds a piece of paper and quill to use.

He dips his quill in the register's ink well and starts scratching down what you presumed to be ingredients. "I've been studying magic for years, my love." He says simply, "and before you ask, no I haven't used it on myself." He looks up at you, mischief dancing in his pretty eyes. "I'd like to think my sex game is up to par." He adds innocently, licking his lips seductively when your ears tinge pink.

You brush imaginary dirt off your shirt sleeves and huff. "I suppose it's pretty good." You mumble. It almost feels like a lie to just describe it as "pretty good" but Asra doesn't need you to stroke his ego right now. You do that enough falling to pieces beneath him every night.

Asra is well aware of your attempt to keep him humble and laughs lightly. "And to answer your other question," he says, turning back to his ingredient list, "messing with ones body like this can be dangerous. You have to be very precise."

You nod as he explains, it makes sense.

Potions are always brewed in pots over a magic fire so you put yourself to work, removing a medium sized iron pot from a hook on the wall and carrying it to a fire stand. Asra is busy himself, opening various drawers and adding seemingly random ingredients to a basket he has looped over his arm. Iris petals, newt eyeball, and some shimmering gold flakes. You smile watching him, your gorgeous magician; smart and able.

In no time at all Asra has a bubbling pot of sweet smelling liquid stirring before him. You stand beside him, observing curiously.

"Why are you wearing gloves?" You ask, taking note of the large leather gloves that clad all the way up your lover's forearm.

Asra continues to stir and looks over at you, happy to hear your eagerness to learn. "I can't risk even a drop of this touching my skin. It's so strong, and will immediately absorb into anyone's skin, leaving them..." He shakes his head and trails off, amused. "That's why it has to brew so long, to burn off some of the potency."

Your mouth opens in amazement, taken aback by the idea. This is the real deal you decide, stepping back a couple inches in precaution. After watching the potion bubble for a couple more minutes you stretch and grab the watering can sitting by the floor of the door.

"I'm going to water the plants," you inform Asra, waving your hand briefly until the can is full of cool, crisp water. Gods knows there are at least three dozen inside and outside of the shop.

Asra is humming in confirmation that he heard you as you open the shop door to the plants hanging outside. You don't get very far before you're blindsided by a streak of purple darting through your legs.

Escape!

"Faust?!" You yelp, dancing around the squirming snake as she winds her way under and into the open shop. A loud, booming bark makes you jump again. This time a large hound dog is rounding the tight corner from the side street and barreling full speed towards you.

All hell breaks loose. The water can is up in the air, crashing wildly into the side of the building. You are thrown back onto the dusty floor and a mass of fur and teeth race past you, paying no mind to your yelling.

Help!

Faust is racing around the floor, narrowly avoiding the jaws of the angry dog she seemed to have aggravated. There's a large crash from inside and you cringe, hearing bottles break and wood crunch. You look back, scared at what you might find.

The shop is a disaster, papers strewn, vials broken, and potion pot toppled. Asra is groaning on the floor, obviously doing no better than the rest. You glance at him worriedly, taking quick notice of the potion he had been making spilled everywhere, even on him.

You snap your fingers and the dog's growl, who was cornering Faust by the bookshelf, turns into a whimper as you lift him up with your magic. "I'm sorry pooch," you sigh, "but we can't have you eating our friend." With a wave of your wrist the hound is out the door and down the street in an instant. The hinges creak and bell rings as the door is once again closed to outside.

Thank you!

Faust wriggles happily, red eyes glowing in relief. You guess she got up to some trouble with the local fauna. She slithers up the stairs quickly, leaving you to look around at the ruined shop.

"Ah, fuck," Asra's words cut through your thoughts like a knife. He's laying flat on the floor, chest heaving as though he just ran a marathon. Sweat glistens on his tan skin, covering him from head to toe.

You step over the broken bottles and kneel at his side. "My love?" You ask, unsure of what to do. It was obvious what had happened, it didn't take an expert. The potion that was supposed to be for your customer was now soaked into Asra's glowing skin.

Asra opens his eyes and you swallow hard. You know that look, and it nearly makes you start trembling where you sit. Lust is prevalent, clouding Asra's eyes until they're a dark amethyst color.

"You-" you start to speak but are cut off by Asra sitting up abruptly. His face is close to yours and his breath washes over your lips, hot and wanton. He looks positively desperate, just the sight of you sitting before him doing wonders.

"Please," Asra's voice comes out low and husky, he watches your chest rise and fall quickly as a result. "Can I please have you, right now."

You could almost call him asking like that soft and innocent, if it wasn't for the raw, hungry look he was giving you. His eyes were traveling everywhere across your body, leaving an invisible line that you could almost feel burning into your skin. Your lips parted and you let out a soft gasp, the power that kind of look had over you was astonishing. You shifted your legs under you subtly, feeling the result of the hot atmosphere low in your stomach.

"Tsk, tsk," you had to tease for a moment. "Closing the shop at midday for some fucking?" You reach up and cup Asra's cheek, feigning uncertainty. His skin on your fingertips burns white hot and you have to hide your amazement.

Asra's eyes narrow, he knew you too well. With a quick flick of his wrist you hear the deadbolt on the door slide into place. It's only a second later and both of his hands have found a place on either side of your hips.

"Why do you torment me?" he asks, pulling you close so your legs straddle him. "Can't you see I'm getting enough of that from this damn mistake of a potion?" His words are almost shaky, as though he can barely speak anymore. He presses his hips up to meet yours, and a soft sigh escapes his lips as he finally gets a little friction.

You dig your nails into his shoulders and gasp, the feeling of Asra so obviously in need is enough to make anyone go wild.

You can't resist grinding down lightly and Asra's eyes practically roll back at the sensation. "How can I say no to such a pretty face," you whisper, completely in love with his reaction.

That was enough for Asra and without added words he gathers you up in his strong arms and lifts you both. Your head falls back pleasurably when his lips find your neck. It only takes a few quick steps on his part to bring the two of you into the plush back room.

The purple cushions lining the cozy futon sink in gently as your back hits the mattress. The room has a slight pleasing haze as sandalwood incense burns at the table. The smell washes over your senses and a new wave of sensuality comes over the room.

Asra's hands hold you firmly as his lips continue to press lovingly into your skin. He hovers over you, one leg pressed between your legs, causing your hips to involuntarily move along his thigh.

"I need you out of these clothes," Asra groans, lips being stopped at your chest where your shirt has suddenly become a hindrance. He's already tugging at the hem, untucking the loose fabric from your waistband. You raise yourself to your elbows and help him pull the shirt over your head. At once it is thrown over Asra's shoulder and his eyes are set on your bare skin, drinking in the sight of his lover.

You smile at his admiration and lay back again, stretching your arms above your head and arching your back. You feel his hands on your stomach, traveling up to rest on your breasts. Your skin prickles with desire, flesh lighting on fire from his ministrations.

"How did I get so lucky," he breathes out, looking down at you with a look filled with love and passion. He rests the tips of his fingers on your nipples and swirls them lightly, leaving you to twist in torturous pleasure beneath his touch. "Everything about you is beautiful." Asra continues to flatter, lowering his head so his curls tickle your stomach. He licks a long line from the dip of your hip up to the valley between your breasts.

After a few moments of tasting your supple skin he moves his hands to the top of your skirt and tugs. You lift your hips in compliance and the fabric slides down your legs easily. Asra licks his lips as your body is finally fully presented to him.

"I could feast on you," he announces, voice lowered with need. "And I wouldn't go hungry in a lifetime." These words he whispers into your inner thigh, they tickle your skin softly.

You watch with bated breath as the man before you adores his lover. It's hard to keep your moans controlled as you feel his sinfully good tongue lick you in a way that can only be described as ecstasy.

Asra shifts into a more comfortable position, lying on his stomach and he brings your legs to lay comfortably over his shoulders. You shudder as you feel his hot breath flutter over your dripping slit. He doesn't waste anymore time and lowers his face to enjoy you.

Your thighs squeeze his head lightly as your body arches in response. Asra is devouring you as though you were a feast and it was the only meal he is to have in a lifetime. He grips your legs tightly to keep you from moving and covers your slit with his mouth, sucking for a moment on the tight nub at the top. He groans happily into your skin before moving down to lick your hole.

"Oh please, yes," you run your trembling hand through his hair and raise your hips up to meet his greedy mouth. He laps short, quick strokes first, stimulating you into madness.

After a moment he slows his tongue down to swirl languidly, looking up at you. You make eye contact and groan at the erotic scene of him eating you out. "That mouth of yours is too skilled for its own good," you whisper, fingers digging into his scalp, trying desperately to savor every swipe of his tongue.

Asra smiles against your folds. "I live to make you feel good, my dear." He says, pausing a moment. "You intoxicate me. Your smell, your taste. I couldn't get enough even if I had all the time in the world." He presses his lips on each one of your thighs with hot, open mouth kisses.

You blush at his words, feeling amazing under his praise. "Come here," you command softly, pulling on Asra's hair lightly to guide him back up your body. He kisses every inch of skin he passes before finally reaching your lips.

"Mm," he hums, taking your face in his hands. "But these lips, are like the finest honey in Vesuvia." He lifts your head so your mouths meet. It's a hot and feverish kiss, full of staggering amounts of love.

You press your body into his and relish in the feeling of kissing Asra. Your mouths are opened to one another and your tongues meet in fiery unison. While you enjoy the kiss you allow your hands to roam. Your fingers find his shirt buttons and you start to undo them as best you can, only a little distracted. It takes just a minute and you sigh happily into his mouth when you finally remove the annoying clothing.

You part a moment to admire the divinity of his body; prostrated before you. He was calling himself the lucky one, but you could probably make a pretty good argument for it being the other way around. He looked absolutely glorious in the hazy glow of the room.

As you reach for the waistband of his pants and rest your fingers playfully on the skin above it Asra breaks out in goosebumps at the fluttering feel of your touch.

"Ah," he breaths out, raising himself to his knees and closing his eyes. Clearly, he's enjoying the attention finally being on him.

"You are the one with the potion affecting them." You say, drawing a line from one hip to another. "It'd almost be criminal to ignore you for any longer." Your eyes fall to the bulge straining under Asra's pants, just begging to be free. A smile plays across your lips as his breaths quickens significantly.

"I.. wouldn't complain." He finally manages to say in a strained tone.

You smile, maybe a little too satisfied, and hook your fingers under the band. "I know." You chuckle, pulling. The trousers catch a moment on Asra's hardened length before slipping down to his knees. You take time to admire the sight before you, licking your lips. Asra is panting slightly, looking down at you lustfully as your eyes graze over him.

He grabs your head on either side and looks into your eyes. "Please," is all he can croak out.

You swallow thickly and you feel yourself dampen even more at his begging words. “I’d like nothing more" you say; need dripping heavily from your words. You lean forward and kiss the tip of his leaking slit lightly. Asra's body shivers with pleasure when your soft lips meet his aching shaft.

You take a breath before closing your mouth around his tip. Your cheeks hollow and you suck in deeply, enjoying the small sounds of pleasure emitting from Asra's lips. He groans even deeper as you finally swallow down his whole length, tip sliding down the back of your throat.

"Ah fuck, baby," he stutters through gritted teeth, fingers threading through your hair. He thrusts into your mouth without hesitation, reveling in the way you feel around him. The pace is fast and vicious, leaving no time for extra room for breathing.

You choke back your gasps and feel the involuntary tears prick at the corners or your eyes. Your hands fall to your sides as you let Asra use your mouth how he pleased. Licentious noises ring around the room as he sinks his member into your mouth relentlessly, moaning at each stroke and the salacious feelings that come over him.

His grip tightens in your hair as he pounds into your face. You open your mouth as widely as you can and take him in, ignoring the slight pain of labored breathing. The feeling of being used so mercilessly is intoxicating, and you close your eyes, enjoying the pleasure that overtakes you.

With a loud pop he pulls out of your drooling mouth, leaving you to be the one groaning in disappointment.

"I'm sorry love," he huffs dazedly, need heavy on his features. "But if I don't stop this now I'm cumming in your mouth."

"That doesn't sound so bad," you complain, sticking your tongue out so Asra can view how much you want it. His eyes darken considerably and he looks ready to break.

He takes a breath in sharply, steadying himself before holding your face gently in his hand. "As much as I want you fuck your face, that pussy of yours I know is dripping for me and I have to comply." He chuckles, running his thumb along your lip.

You whimper at his words, practically climaxing at the suggestion. You meet his eyes in a needy manner and nod. "Oh, Asra," you start, already seeing excitement flit across his face at the mention of his name. "I want you more than I can even describe to you."

To this Asra inhales sharply, thumb still hooked in your mouth. "Tell me how you want me," he says, barely able to contain his own desire.

"I want you to fuck me from behind," you begin, knowing exactly how to please his ears. "I'm going to cry and moan, and beg you for relief but you will know better." His eyes widen in ecstasy but you continue anyway. "I want you to give everything you can to me, without holding back."

Asra seems to snap right in front of you. His features immediately seem to plead for consolation. "You'll get what you ask for." He growls, fingers tightening in your mouth. You lick his thumb seductively and the action throws him over the edge.

Asra's hands fly to your waist and hold you firmly, you're flipped over; ass to the heavens greeting him. He swallows at the sight and digs both palms into the flesh, enjoying the feeling immensely. "So needy and ready for me," he groans, finger finding your entrance and slipping in easily. You gulp at the warmth of having fingers enter you. Asra is unrelenting and curls them cruelly against your walls.

"Just fuck me already!" You cry, unable to hide your desires anymore. You hear Asra laugh behind you, yet despite this you know he is dying to sink himself into you.

"Alright, alright." He concedes, taking your hips in his hands. "If you insist."

You feel his tip slide against your slit and shudder, craving the feeling of him inside you. It doesn't take more than a moment before you feel him start to enter you. You lay your head down, turning your face so you can watch Asra take you from behind.

His lips are parted in a silent moan as he relishes in the feeling of your walls around him. You sigh softly as he fully sheaths himself in you, a small tremor passing over your body from the pleasure. One moment, two moments pass as you both bask in the feeling of being connected.

"Give me your hands," he commands, slowly sliding in and out of you, giving no care to his agonizingly slow pace. Soft gasps are falling from your lips as you try to register his request.

Carefully, you cross your arms behind your back. It's no use to keep the blush at bay as you take in the dirty scene. Your face is pressed to the pillows, unable to move much as Asra takes your wrists and pins them to your back. Your ass is raised in the air to meet his rhythmic thrusting.

Asra grips one of your thighs with a free hand and quickens the pace a little. Your eyes shut tightly as your body responds. You can feel his tip hit deep inside of you with each snap of his hips. It's unrelenting and you have to catch yourself from begging for more.

You feel the fingers around your wrist tighten a bit as Asra's breathing speeds up behind you. You know that he's set on giving you as much painfully slow torture as he can manage himself, but you also know that potion is working against him. There's nothing he wants more than to let go and pound you into the mattress.

"Baby," you choke out, words bouncing along with your bodies. "I know you want to fuck me so good right now." Your voice is deep with seduction. "Please just fill me up like I know you want to." You finish your plea, watching his face with satisfaction. His eyes are darkened with desire. He takes just a few more strokes before slowly to a stop inside you.

"You asked for it," he warns. He only takes a moment to let go of your wrists and flips your body so you're facing him. He cages you in on either side and licks his lips as he stares into your eyes. His hungry mouth meets yours in a kiss full of fire. You can melt into it for only a second before you feel him grab your hips and pull you flush against him; Your cries drowned by his lips as he sets an erratic pace, skin meeting with loud slaps.

"Fucking hell," he groans, still kissing you between words. "You feel like heaven on earth. You're so hot, and I can feel your insides squeezing me." He explains, hot breath falling over your face. Your cheeks burn at his descriptions.

You loop your arms around his neck and press your chest into his. Your skin meets, shining with sweat and burning from love. Asra presses back, savoring the feeling of your nipples brushing against his.

You start to feel that familiar blossom of unreleased pleasure pool in your lower stomach. Asra's shaft is hitting you just right, sending jolts of satisfaction right to your core.

"Oh-" you stop and whine pleasantly when he shifts angles. "Fuck. Please yes, don't stop!" Your arms drop and nails dip into his biceps and you grit your teeth from the hot delight searing through your body.

"I couldn't even If i wanted to," Asra answers, words strained as his grasp on himself starts to crumble. His breath is leaving his lips in short pants now and you can almost see the resolve to hold on slip away before your eyes.

He falls into you, wrapping his arms tightly around your waist and thrusts into you with all of the strength he can muster. You bury your face in his neck and take hold of his hair. You can feel Asra's body shuddering to not let go.

You bring your lips to his ear and bite his lobe. "Won't you come for me sweetheart? Please empty yourself in me." You whisper.

Asra takes in a sharp breath and you hear him choke at your words. They were enough to push him over the edge and he rams into you with a low, strangled cry.

Your head falls back and your mouth opens in a silent scream as Asra lets himself go in you. Your legs shake violently of their own accord as you feel your orgasm wash over you, leaving your body in euphoric fire.

Asra's lips immediately find yours as you ride out your orgasms together. You kiss him passionately, all of your senses in overdrive. His kisses are soft, and sweet, a clear declaration of his love. Happiness rushes in like a flood as you enjoy the afterglow. After a minute Asra removes himself from you and joins you in laying down, sides still heaving from the activities.

"My dear, how I love you." He says with a smile, running his fingers in slow, soft circles on your stomach.

You turn on your side and look into his eyes. He looked content, and his cheeks were dimpled from his growing grin.

"I love you too," you return, hand falling into his. His skin was still warm. The two of you lay there for a while, out of breath and simply enjoying the presence of one another.

Eventually, Asra sits up and looks down at you with humor in his eyes. "Well, I think I can tell our buyer that we did an extensive review of his product and it does, in fact, work."

Your face breaks into a smile and you laugh at Asra's words. "Oh goodie, I'm sure he'll be thrilled to hear all about it."

#the arcana game #asra alnazar #the arcana #asra lemon #asra smut #asra x reader #asra x female reader #writing #fanfic #arcana smut #arcana #arcana fanfic #asra fanfic

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neha24blog · 5 years

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After Sun Care Products Market To Witness Growth At USD 2.81 Billion By 2025 : Grand View Research Inc.

San Francisco, 10 December 2019: The Report After Sun Care Products Market Size, Share & Trends Analysis Report By Product (Lotion, Cream, Gel, Powder, Spray), By Region (Europe, APAC, North America, CSA, MEA), And Segment Forecasts, 2018 – 2025

The global after sun care products market size is estimated to reach USD 2.81 billion by 2025, according to a new report by Grand View Research, Inc.,…

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#After Sun Care Products Industry #After Sun Care Products Market #After Sun Care Products Market 2018 #After Sun Care Products Market 2025 #After Sun Care Products Market Revenue #After Sun Care Products Market Share #After Sun Care Products Market Size

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the-witty-pen-name · 4 years

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It Was the Kid’s Idea

Valentine’s Day Imagine

Pairing: Mando x Reader

Word Count: 2k

Warnings: none; pure fluff

Request: “Hi! I saw that you wanted to inspo for Valentines fics! What about if Valentine’s Day is a really big thing on the reader’s planet and Mando is trying their best to impress them or make them feel at home since they’re always traveling? 🥺🥺 something like that!!”

A/N: Thank you so much @poeandstuff for the inspo! I couldn’t stop thinking about this all weekend- just the imagine of Mando and Grogu making homemade Valentine’s and decorations got in my head and just ughh it’s too cute to put into words.

I hope you all enjoy!! And thank you so much for reading!!

“I was hoping you’d know how to do this,” Din grumbles, frustrated as he messes up for the millionth time to cut out a perfect heart from the red paper in front of him.

The child only coos in response, his little hands covered in glue and glitter and he looks up to Din. “Oh no,” Din says at the sight of the little monster, “Come ‘ere you.” Scooping up the child, he brings him from their seats on boulders outside and into the ship, to clean the little guy’s hands.

“I just don’t understand why it’s so messy,” he grumbles, helping the little guy. He began to start feeling stressed, because he knew you’d be back to the ship at nightfall and nothing he planned was ready.

For the past two weeks of your travels, you’ve done nothing but talk about this holiday Din had never heard of but was the biggest day for celebration on your home planet. You babbled on and on about the origins and the traditions, and he knew you were homesick thinking about not being there this year. He may have faked annoyance, but he did love to hear everything you wanted to share with him. He made mental notes of every detail you described.

Now he’s desperately trying his best to get the ship ready to surprise you. The last stop before this planet, he picked up all the supplies he thought he would need. Pulling things together would be easy, he thought. Now, the man is feeling foolish because an impressive bounty hunting resumè and growing up under Mandolorian Creed, doesn’t teach you about frivolous holidays- Nevermind the crafting skills to make the decorations yourself.

He received the weirdest looks from the people selling in the market, when a fully armored Mandolorian and a green baby were buying red and pink paper, glitter, string, lace, candles, and everything else you mentioned people would decorate with. If he kept it simple, he thought he could decorate the ship when you were away and surprise you when you returned.

The actual day arrived and Din sent you into town to receive parts he had ordered for the crest. He knew it would take several hours and figured he’d have plenty of time. But now, every heart he tries to make is lopsided and he can’t keep the kid out of the containers of glitter.

The image of the ship in his head he was trying to achieve for you involved hanging strings of lights outside and around the inside of the crest along with strings of pink and red hearts. The lights were no problem and they were already done. He had soft yellow lights hanging from the outside door of the ship and also around the walls of the inside.

Now his finished string of messy little hearts would have to be good enough. He had just finished putting it together when he caught the little guy covered in the mess. Once the kid was cleaned up as best Din could get him, he’d need to make sure to ask you how to clean up the glitter mess in the ‘fresher. No matter how hard he tried, he just couldn’t seem to get it all. You’d know what to do, he thought.

Now he brings the kid back outside and places him on the grass. He had cut out a red heart and hands it to Grogu, also giving him some other supplies. “Make (y/n) something nice,” Din instructs and then stars hanging up the many strings of hearts he’s made. He places some in the nearby trees and then places them around the ship. They hang from the ceiling and look like they are somehow magically floating there.

Despite the hearts being wildly inconsistent in size and shape, Din actually was feeling proud of himself. He couldn’t wait but see the look on your face when you see he tried to bring your home planet to you. The Mandolorian harbored feelings for you for a very long time and as you told him about this holiday, he thought it was the perfect opportunity to show you how he felt.

“It’s really all about showing someone how much you care for them and appreciate them,” you had explained. “It’s a day of celebrating love.”

He even went out very early this morning before you awoke and bought several large bouquets of white, yellow and pink flowers. You said when you have someone as a Valentine you got them a gift, lots of times flowers and chocolates. Din had no idea how many flowers were needed to satisfy tradition so he decided to play it safe and get at least 10 dozen from the flower vendor. He figured that would have to be good enough. He had hidden them on the other side of the ship, so when you left you wouldn’t see them bunched up outside.

Now he went back and forth from his hiding place, bringing the flowers up to the front. He used them to line the ramp of the crest and still had two bunches left over, one he could give you and one he could have the kid give you. Looking back at his son, Din sighed, seeing the heart was covered in a mound of glitter and ribbon shreds at least the same height as the child. Picking it up and dumping the loose product into the jar carefully, it looked like a heart again, a heart that had been decorated by a toddler with three fingers.

“You did good, kid,” Din says, patting the little guy on the head affectionately, before bringing it over to a rock to dry. He looked up, seeing that the sun was beginning to set and you’d be back soon. He was incredibly nervous, and he began to doubt himself. He felt responsible for you not being home to celebrate and he wanted to see you happy. If he could’ve, he would’ve gone off course to bring you home. For a while, he was trying to do make it happen. However, the most recent puck was too much to pass on. He hoped the little thing he threw together here would be good enough for you.

He scooped up the child before he caught the frog he had been chasing. Holding him tightly in one arm, he grabbed the homemade valentine in the other. He had planned his entrance for when you would get back. He’d just be casual, and walk out with the kid like nothing was happening. He also figured this way; he wouldn’t have to face you and he could watch your reaction from the safety of inside the ship. It was stupid, but he was so nervous. He was so worried he’d be rejected. He had no idea if his feelings were reciprocated. In his head, this was the perfect plan, but now his heart is in his stomach.

“Din, I’m almost back,” your voice rang in his ear from his Commlink. “I’ll be able to see the ship just about… whoa.”

Panicked, Din froze in place for a moment. He was too scared to walk out and face you, until he felt the kid hitting at the chest plate of his armor. He pulled himself together and mustered out the courage to go out and face the consequences of his foolish actions.

“Din, what is this?” you ask, marveling at the beautiful decorations- your own little Valentine’s Day celebration in the middle of the forest. You were almost convinced it wasn’t real and you were hallucinating.

“I mean, it was the kid’s idea,” Mando said hurriedly, trying to play it off. The little guy babbling nonsense like he was swearing to his father’s lie. He waved the red card in his hand frantically, more glitter falling off and getting everywhere.

“Oh really?” You say with an eyebrow raised, placing your packages from town down on the ground. “And was he the one who put this all together?” You ask, seeing how as soon as Mando releasing him, he just walks in a circle, fascinated by his own little shadow.

“Yeah,” Mando responded tentatively, “I mean it kind of just appeared. I don’t know.”

You couldn’t contain the smile forming on your face. You were beyond touched that he would do this for you, even though he couldn’t bring himself to talk about it. You knew this was difficult to him, matters of emotions were never his strong suit. He spoke by using his actions, he always had, and you always noticed.

You noticed when he would protect you on missions before looking out for himself. You saw him when he would get up and tend to the kid at night, even if was your turn. You noticed that he would give you his full attention when you would talk to him about anything. He would carry you home on nights where you felt like your legs wouldn’t work. You pick up on how carefully he would help you dress your injuries after a bad run-in. No small gesture he made went unseen and you loved everyone of the silent confirmations of his true feelings towards you. And now he just outdid himself in a way you could have never imagined.

“I can’t believe you did all this for me,” you say softly, unable to look in his eyes but settling to rely on the good faith he was meeting your gaze under the helmet. Of course, he was. He was watching every move, every facial expression as always. “Din, I absolutely love this.”

“I’m glad you like it,” he says, looking around nervously. His eyes follow the green trouble maker wobble over to you to be picked up, his gift for you in hand. You scoop him up in your arms and take the heart from him.

“Is this for me?” You ask with a big smile, looking at the kid. He erupted into a fit of happy giggles when you planted a kiss on his wrinkly head. “Thank you, I love it,” you whispered to him. He coos and snuggles himself into your chest. You chuckle at the little guy’s actions before looking back to Din. “I think he likes me,” you joke.

“He loves you,” Din says, smiling at the two of you. His little family. He walks over and wraps his arms around your waist, relieved you can’t see how much he’s shaking. You can tell he’s nervous. Embracing both you and the kid he whispers, “And he’s not the only one,” he admits softly, “I do too.”

“I love you too,” you reply, sighing contently. You feel the butterflies and nervousness in your stomach mixed with a feeling of relief. Months of dancing around the feelings and the never acknowledging the tension between the two of you was finally over, and in his own way, he’s shown you by all this how much he cares.

“There’s just one problem though,” you say, just as you feel begin to relax. He immediately stiffens.

“W-what?”

“You didn’t ask me to be your Valentine…”

“Gods,” he mutters, shaking his head. He frantically removes his helmet and presses his lips to yours in a kiss, before you even register that he just took his helmet off for you. His hand holds the back of your head gently, as his lips move against yours. When he pulls away, he rests his forehead against yours.

“(y/n), will you be my Valentine?” he asks, his beautiful brown eyes looking into yours for the first time without the helmet hindering his vision of you.

“You’re so handsome,” you whisper, bringing a hand to his cheek, propping the child on your hip so you had the free hand. You completely miss the question, too in awe of the man in front of you. “What about the Creed?” you ask worriedly.

“You’re worth it, cyar’ika,” he mumbles, “I’d have left it all if you had asked me too. You and him are the two most important things in my galaxy. The moment him and you arrived in my life, the Creed became second.”

“Din,” you whisper, tears welling in your eyes, “I love you.”

“I love you so much, cyar’ika.”

#mando x y/n #mando x you #mandolorian imagine #mando x reader #mando fanfiction #mando imagine #din djarin x reader #din djarin x y/n #din djarin x you #fluff #fluff imagine #the mandolorian #pedro pascal #pedro pascal imagine

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sjsuraj · 3 months

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Sun-Kissed Success: Unveiling Trends, Innovations, and Consumer Choices in the Sun Care Products Market

Sun Care Products Market was valued at US$ 13.86 billion in 2023 and is projected to reach US$ 20.92 billion by 2031, growing at a CAGR of 5.37% from 2024 to 2031.

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Estée Lauder Companies

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Edgewell Personal Care

Colgate-Palmolive Company

The global Sun Care Products market is segmented as:

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Pumps & Dispensers

Tubes

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Sunscreen

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Self-tanning Products

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Kids

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Mexico

Europe

France

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Spain

Germany

Italy

Russia

Rest of Europe

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China

Japan

India

South Korea

Rest of Asia-Pacific

Middle East & Africa

GCC

North Africa

South Africa

Rest of Middle East & Africa

Latin America

Brazil

Argentina

Rest of Latin America

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plus-size-reader · 4 years

Text

The Princess pt.3

Negan x Plus size!reader

Word Count: 1482 words

Warnings: none

Summary: The sanctuary is going through some changes, for better or worse.

Part 1

Part 2

——————————————————————————————————

You didn't think about very much other than Lucy at this point.

Life in the sanctuary was simple. You got up every day just as the sun was coming up in streams through your window; you got dressed and got as cleaned as you could, woke up the little girl and got her something to eat, all before Negan got up.

From that moment on, you sort of traded off responsibilities. Negan carried her around the market alongside you as you packed your bag for your run with Dwight, and then you went out for a little while.

It was the same, every single day.

Until, it wasn't anymore.

On this particular morning, when you went in to wake up Lucy for the day, she was already gone. Right off the bat, that worried you because Negan never got up this early so you doubted he was the one who had her.

So, rather than running around the entire compound like a crazy person without a single sense of direction, you headed to his room first. Even with the influence you had in this place, there was nothing compared to Negan's pull.

If the small girl was within the sanctuary walls, he would find her.

"Get up!" You demanded, forgoing all formalities as you entered Negan's bedroom. He was still sleeping peacefully, as he often did before any kind of wakeup call. Though, that sleep was interrupted as soon as you burst through the door.

You didn't care.

Normally, you would have had a little more tact but all you could think about right now was finding Lucy and you were sure that he would share the same sentiment when you filled him in.

"Shit, what are you doing?!" he groaned, rubbing his eyes to clear the sleep from them. He hadn't been up this early in quite some time, and you never got him up without some coffee first.

You didn't even bother answering him at first, choosing instead to yank the blankets back from the bed, not much care for where they landed. He needed to get up, and he needed to get up right now.

"Lucy isn't in bed. We need to find her" you decided, filling him in with as much casualty as you could, though it was obvious that you were pretty shook up over this. In general, you weren't one to panic but that was before you had a baby girl to care for.

She mattered to you more than anything else, she had to. For you, Lucy was the future, she was one of the only things that was really, truly good and you would die to protect that.

Now, on any given day, Negan would have thrown one hell of a fit about being pulled out of bed so early but that struck him as a pretty good reason. In fact, it was so good a reason that he didn't even ask another question.

The lanky male almost fell to the floor, all caught up in the fabric of the jeans he was trying his hardest to pull on but once he'd finished making a production of that, the two of you were ready to go.

"You have any idea who would have her this early?" he asked, not bothering with his jacket this early, though he did grab Lucille on his way out. It was ridiculous, really, but you didn't bother with telling him that.

Instead, you followed him down the long corridor, checking each room in turn. You wanted to make it all okay, to find her safe and sound, and to Negan the best way to do that was to check everywhere.

She was only three feet tall, there were only a few places she could be.

"I don't, but someone's gonna die when I find her" you allowed, only half kidding as you followed him. You couldn't even keep the upset to yourself, and you didn't have to, because Negan was right there with you.

Whoever had her was going to die.

...Or so you thought.

That ideal sort of changed when you turned the corner of the common room, where all of Negan's wives liked to spend their time. Apparently, they got the bright idea today to go find Lucy because she was there, in the center of their circle.

Every one of them was fawning over her, as anyone would, but for some reason, the relief you felt at seeing she was okay only mixed with the anger you'd had because someone would take her in the first place.

It wasn't a good combination.

"What do you think you're doing?" you yelled, immediately storming into the space with little care for how they felt. You knew well enough that none of Negan's wives cared much for you but this wasn't about them at all.

They put their noses where they didn't belong and involved your baby in all this, which you just couldn't allow. The little blond was all you cared about, and you would kill every last one of them before you let this happen again.

Frankie was the first to speak, a scrunched up sort of look on her face, "Calm down, we just wanted to play with her" she tutted, waving gingerly to the little girl at your side. Your grasp on her tightened, but out of protection or upset, you weren't entirely sure.

"You don't tell me to calm down. What would have ever given you the idea that this was okay?" you scoffed then, desperately trying to figure out how they had ever come to this conclusion in the first place.

You would have never put your hands on someone else's child, even before all of this.

Though, not one of Negan's six wives seemed to see the gravity in what they had done. In fact, it was almost as if they saw no problem in it at all, which blew your mind.

"She's Negan's too, and we're his wives. Doesn't that sort of make her ours too?" Amber piped up, earning a laugh from you. What she was suggesting was completely out of left field and you hardly believed she would have the guts to say that to you.

You were so shocked, in fact, that you just turned to Negan instead of trying to form a response. Anything you could come up with after that was going to do more harm than good and you tried to keep the piece with them when you could.

However, from the look on his face, it seemed like Negan wasn't going to be much help in that regard either. He looked just as confused by what she'd said as you did.

"I don't think that's what that means at all, and last time I checked, I make all the goddamn rules" he spoke up finally, he knew that taking your side wasn't going to work out for him entirely but in this instance, they were wrong.

There was no good reason for them to have ever gone into her room, let alone take her out of there without asking first. It didn't make any sense at all, and if it came between you and them, he knew well enough to bet on you.

Which wasn't all too popular an opinion.

Immediately, the mood in the room soured entirely with Tanya even going so far as to scoff audibly. It was quite the move, considering that this wasn't just going against you but against the two of you.

"Fine, we won't touch the kid" Frankie decided, subtly rolling her eyes as she sat down on the couch against the wall. It was the kind of attitude that you frequently received on the other end of these conversations but Negan had never seen it before.

Usually when it was just him and the girls, they were as sweet as could be and would have never acted this way but it didn't sit well with him now that it happened.

"I'm going to take Lucy to get something to eat, I can't be here right now. Somebody's going to die" you explained, securing the small girl to your hip and moving past where Negan was currently standing.

He was a big boy, and these were his wives. You just had to trust that he would be able to deal with this, because the last thing you needed was to make a mess all over the nice couches. Besides, your baby girl was getting hungry seeing as her breakfast was going to be late after this whole charade.

...And take care of it, he would.

The next time you saw Negan, he was going to have quite the news for you. He was going to make sure of it, even if something went wrong, that sort of thing was never going to happen again. Not where his Princess was concerned.

#negan #twd #the walking dead #negan x reader #negan x ps reader #negan x plus size reader #negan imagine #twd x reader #twd x ps reader #twd x plus size reader #twd imagine #the walking dead x reader #the walking dead x ps reader #the walking dead x plus size reader #the walking dead imagine

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hiroyoshi · 3 years

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Corona Beer Reflection

Corona is my favorite beer not only after I moved to the US but when I still lived in Japan. Especially in Japan, it made me feel something special, like I was on the beach under another sky. Also, I was surprised to know that squeezing lime into Corona was not encouraged in Mexico. I thought it was some sort of Mexican ritual.

This case reading is really interesting and tells me a lot about how Corona successfully increased its market presence and created its brand. As for the US market situation, several factors helped the firm expand its business. First, the microbrew phenomenon of the early ‘90s led to greater consumer willingness for experimentation with imported beer. As I mentioned, drinking imported beer makes people feel something premium. Second, imported beer drinkers were younger, and Americans below the age of 25 spent twice as much per capita on alcoholic beverages than people over 35 years. Naturally, this helped the imported beer market grow faster. Third, 18.4% of total beer sales took place in the South Atlantic states, and population in the South region grew 23.3% between 1980 and 1996, while the Northeast and the Midwest grew 4.9% and 6.0%, respectively. Of course, this helped the entire beer market sustain enough size for each beer company to get revenue. And finally, the changing ethnic composition of the U.S. population also impacted beer consumption. The growth of the Hispanic population exceeded that of other ethnic groups. The U.S. Hispanic population totaled 27 million in 1994, an increase of 28% over 1990, versus one of only 6% for the total country. While Hispanics' buying power has grown, Corona managed to attain one-third share of the U.S. Hispanic market, making it the preferred imported beer among Hispanics.

As for competition among imported beer, I think there is a geographic and strategic difference between Corona and one of its biggest rivals, Heineken. Regarding geographic perspective, where beer is made is another important factor for imported beer drinkers. They preferred beer made literally in a foreign country, and that's why Heineken continued to import from the Netherlands though it had licensing arrangements in the Caribbean, and Löwenbrau dropped in sales after they started brewing in the United States. The fact that Corona was 100% made in Mexico helped the firm to be accepted among imported beer drinkers. I also think that it gives Corona a financial advantage over its competitors because shipping costs between Mexico and the US would be much lower than those between the Netherlands and the US.

In terms of the strategy, Corona successfully established its brand image, “Fun, Sun and Beach.” I guess it would have been widely accepted by younger beer drinkers and have helped Hispanic immigrants recall the shiny sun and beautiful beach in their own countries. On the other hand, Heineken struggled to find an effective marketing strategy to stop dropping its sales. Its advertising strategy continued to focus on product quality and didn’t work well. I guess young beer drinkers looked for not only more tasty, more fresh beer but also a beer that gave them more enjoyable feelings when they hang out with friends. Personally speaking, I have never cared about the taste of beer so much when I enjoy drinking with friends. Heineken had been successfully distributed in the U.S. for a long time, so they underestimated the threat of new competitors. Also, because the distribution was already successful, the company neglected to build or revamp its brand image to match the current trends. This probably led to the result of allowing other imported beers to rising.

#2021SloanBrandingA

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eltarabishy-blog · 3 years

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Dancing Cactus & Trending Factors

From a secretly dancing cactus at night to the high demanded product across the world. It’s not a coincidence but an opportunity for some, risk for others, and a study for us, those who watch and learn.

In this article, I’m shedding the light on the tipping and trending factors. Yes, Malcolm Gladwell's voice is playing in the background.

Originally, the dancing cactus is a story for kids about Saguaro cacti that were waiting for the sunset every day to dance at night, and when the sun comes up, they freeze so people don’t notice their movement but sometimes after dancing, their arms freeze on a wrong position

As a product, it was launched in the Egyptian market in the second quarter of 2021_ Chamber of Commerce representative mentioned in a TV interview, it had a normal demand and reasonable price as a toy for fun, but the question should be why now? Why is it a trend? And how?

Creating a trend is not always a coincidence, sometimes it is structured, companies combine some factors of virality and push with a lot of ads, however, it may work and may not!

The common themes of viral content that likely get the higher chance of virality are shocking and surprising, Impressive like the hacks of…., or quick-cooking for……, Funny videos and cuteness content i.e., kids, cats, dogs doing whatever is cute.

The dancing cactus toy is featuring and providing raw material for creating viral content, it’s funny, record and repeat, dance, kids are laughing loudly in videos while playing with it and adults are having fun and hilariously sharing their recordings on social media with friends, it looks cute, green and yellow, small in size and you can order online even if it’s expensive!

The Trending Factors

Malcolm Gladwell, in his book “The Tipping Point”, talked about how little things can make a big difference and explained 3 rules of virality, we can closely relate to them when it comes to products such as the dancing cactus.

1. The law of the few which can be summarized in how a small number of people have access to large groups and have the power to send a message in the right medium and use the word of mouth as the main action for a trend, they are the “Connectors” and the influencers are part of their category.

“It’s safe to say that word of mouth is - even in this age of mass communication and multimillion-dollar advertising campaigns - still the most important form of human communication.”

2. The stickiness factor is considering different ways to create a contagious and memorable message. Presentations and structure of information play a big role in how much impact a message makes.

The question is what’s the quality of the “Stickiness”? Can the content of the message and the product spur someone to action?

That’s what Gladwell answered when he explained Wunderman’s advertising campaign case study:

“In the 1970s, the legendary marketer Lester Wunderman was handling the direct marketing for Columbia record club (one of the largest mail-order clubs) and the company decided to hire McCann Erickson (global advertising agency) to support in a print advertising campaign for a series of TV commercials.

Wunderman was upset, a competitor is sharing his work and threatening his firm's position in the market.

To settle the issue, Wunderman proposed to divide the market into 2 halves, and each one runs his full campaign and whoever’s commercials create the greatest increase in response would win the whole account. Columbia and McCann agreed. After a month, they tabulated the results. Responses in Wunderman’s markets were up 80% compared to 19.5% for McCann.”

Why? And how?

When McCann was spending 4 times as much as his opponent on media time, Wunderman focused on specific time during the day and bought the wee hours to show his ad, additionally he made the reader of the print ad and the viewer of the TV ad part of an interactive ad system by adding a trigger “Find the gold box in the print ad to win a free record”, viewers were not just an audience but participants.

Usually, the quality of stickiness lies in the small and trivial actions “The gold box” and “the right time”

3. The power of context is simply saying that human beings are a lot more sensitive to their environment than they may seem.

This point discusses different dimensions of why is the trend contagious? The book refers to the Broken Windows theory.

“If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of chaos will spread from the building to the street on which it faces, sending a signal that anything goes.”

The same idea applies to fashion trends and a product like the dancing cactus, it can start with a broken window and spread to an entire community. One more important reason psychologists mentioned regarding the ubiquity of one behaviour in a community and explained in the book is that when people are asked to make a decision or share an opinion in a group, they come to different conclusions than when they are asked the same questions by themselves. Once we are part of a group, we are under peers’ pressure, social norms, and other kinds of influence.

“The impetus to engage in a certain kind of behaviour is not coming from certain kind of person but from a feature of the environment”

The dancing cactus is the trending product now and after a while, we’ll have a new product that we can see and apply those rules on and see what we’ll get. I highly recommend “The Tipping Point” for Malcolm Gladwell for more interesting details about trends, tipping and epidemics.

If anyone has a different explanation from other aspects of any domain like economics, E-commerce please share with me your perspective.

#viral marketing #viral content

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