#Algorithm-Friendly Content

[garvescope]

The Real Path to Indie Film Success? Searchability.

Every January, indie filmmakers hold their breath. Because Sundance. The buzziest titles get six-figure deals, glowing press, and social media love. It’s the dream! Validation, visibility, and maybe even a shot at the big leagues. But for every film that premieres in Park City, hundreds more are just as good, just as heartfelt, just as bold… and completely invisible. Here’s the hard truth: your…

[2000swootie]

on the one hand im glad the tiktok goblins are going to rednote bc that means the tiktok antis arent coming here, but at the same time i feel so bad for the chinese users there who are inevitably going to be harassed by a bunch of shitty american children, bc antis are extremely racist.

[tryslat]

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[54prowl]

timelapses of my works are now available on the clock app!

follow me there for stuff like this and more!!!! (pspspsps)

comms || fundraiser || ko-fi

[justaholeinmysoul]

Everyone knows unalive or muting words or writing them like k14l3r but I recently heard self terminate in a yt video and I was like dude

[fight-nights-at-freddys]

i am. so tired of people acting like the internet is made for kids, or is in any way kid-friendly, bc it’s just not. are there sites that are more catered to kids? yes, but that does not make the entire internet *for* kids.

social media sites in particular are not for children. just because an app says “13+” does not mean that A) 13 yr olds should be on the app, or B) that you suddenly don’t have to monitor your kids online experience, or block/filter certain things.

i’m also tired of pretending that the “you can look up anything on google and find explicit content” is a valid argument bc that has nothing to do with the creators of the content, but everything to do with the algorithm (and i’m tired of ppl acting like safe search doesn’t work. half of the time it censors perfectly normal content).

just. watch your damn kids on the internet. it ain’t my responsibility to do it for you, and i’m so over nsfw artists being blamed for, god forbid, putting what they want on their own pages.

[seoplaybooksmiles]

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[ceriseo]

okay 1) this could not be more lighthearted 2) if u haven’t noticed a trend of people disregarding the complexities integral to the story and acting like those complexities are detrimental to the story (ugh why did they make alicent and rhaenyra friends at first; why did they make daemon choke rhaenyra) then u are a luckier person than me. and yeah okay this is not a problem centralized to tiktok but by the virtues of the platform (short-form content & polarizing takes getting more traction) that is the content that flourishes there. additionally teams discourse (which is the primary content ab hotd on tiktok) is frankly the most boring and reductive reading of the show at its best; at its worst it promotes the most bad faith misinterpretations of characters bcs anything else diverts attention away from promoting the one true cause. all these factors lead to a tiktok fandom that by and large is not willing to interact with any larger themes or statements that the show is trying to make when they make these changes bc they only see them as taking away from the total team black/team green sympathy meter. 3) i dont really think its fair for you to 'not expect a serious response' when your own response was the snarky copy paste tiktok comment of the week. sorry

everyone thinks the showrunners have a team green bias bc they made alicent sympathetic(emphasis on pathetic)(also emphasis on simp).. but i KNOW they have a team black bias because they changed rhaenyra's ugly ass banners. no reason for that other than they knew it was too embarrassing. they knew the illiterate hotd tiktok girlies would nawt be able to defend it. they knew that it would give team green ammo the likes of which has never been seen before in the discourse. 'team black murders children' 'yeah well so does team green!!' 'ok well at least our banner FUCKS. at least it SERVES CUNT. imagine having quartered banners. imagine having quartered banners with the arryn sigil. imagine supporting rhaenyra's claim, going to war for her, and having to raise that fugly ass carpet... we may have lost but at least we served!!!'

[hms-no-fun]

you were on cohost? i guess too late now, how was it for you?

cohost had its fair share of problems and i could often find the community there a bit too tumblr-core fingerwaggy if you know what i mean. but the site's dead now so it's kind of a moot point. what i find myself reflecting on most these days are the positives.

first, no numbers. i think their no numbers policy was probably a bit over-aggressive, but it quelled some of the rat race popularity contest aspect of social media that often makes it so tedious. i liked their tag tracking system, their robust content warning options, and the absence of infinite scroll. what i miss most about cohost is that their text editor supported CSS, which led to people programming elaborate text effects and puzzles and games in-site that harkened back to the days of flash animations. there was something in this combination of elements that drew out a rebellious creativity in users.

cohost came at a time when social media was across the board feeling terrible (and it's only gotten worse hahaha), particularly as someone who makes shit that relies on you clicking links that take you away from the website or app. algorithms hate this and punish it. users also just seem kind of lazy and disinterested in using the internet so much as letting the internet happen to them passively. but when a post of mine went viral on cohost, people engaged with it. it wasn't just likes and shares, it was comments and additions. it felt like a place that (at its best) encouraged actual conversation and the development of new ideas among like-minded peers. when my posts did well and i included a donation link, people gave me money. it felt genuinely like a website that COULD support professional blog work in a way that was more customizable even than substack yet still RSS friendly, and the Following tab which let you easily see posts of specific users was a REVELATION, like a mini RSS reader within the website itself.

but the enterprise was unsustainable for various reasons (not all of them outside the dev crew's control) and the haters got what they wanted. now our big social media alternative is bluesky, a website that dares to ask the question "what if there was another twitter?" the answer is that it fucking sucks. i hate microblogs so much dude, why on EARTH are we still acting like these disambiguited 300-character-limit posts are the most preferable means of social communication online??? why would you set out to make a better twitter and then deliberately choose to replicate literally every aspect of the user experience that encouraged low-information high-drama conflict fabrication? WHY WOULD YOU MAKE A VERSION OF TWITTER WHERE YOU CAN EASILY LOOK UP THE ACCOUNT OF EVERYONE WHO HAS YOU BLOCKED AND IT'S SUPPOSED TO BE A FEATURE NOT A BUG???????? i just don't get it. i don't even get the optimism of the early adopters. i've seen people decry the post-election decay of the platform like "of course the cishets come in to ruin a community that was defined by trans & queer people" i'm sorry HELLO???????? from literally day zero bluesky was aiming to be a hands-off centrist IPO-friendly tech startup, there was never anything structurally embedded within the platform itself to keep this kind of decay from happening, you just happened to be on there when there were dramatically fewer users most of whom were curious tech enthusiasts. seriously, how have we not learned this lesson yet? you can't define a digital culture by the vibes of random user behavior! unless you have LAWS and GUIDELINES whereby you fucking BAN people for being shitheads, unless you enforce an actual code of conduct and punish bigoted speech and design a system that encourages constructive conversation, you are always always ALWAYS going to wind up at unhinged facebook boomer slop!

the death of cohost and the utterly predictable decay of bluesky are a big part of the reason why i've been posting so much more on tumblr. this is like the last bastion of anything even remotely resembling the old web, with its support of longposts and tagging and how easy it is to find random hobbyists doing cool shit you never knew existed before. like, yeah, you have to search that shit out and tailor your feed to not drive you crazy, but that's what i like about it!!! i am an adult with agency who understands that life is complicated and as such i expect to have to put some work into making my experience with a website positive! but in the hellworld of the iphone everything is walled garden apps for aggregating content where the content and its creators are structurally established as infinitely replaceable and uniquely worthless punching bags to be used and cast aside. everyone's given up on moderation and real jobs don't exist anymore especially if you happen to work in the "creative economy" IE are a writer or critic or artist or hobbyist of literally any kind. we've given up on expecting anything from the rich moneyboys who own and profit immensely off of the platforms whose value we literally create!!! especially now with the rise of "AI" grifters, whose work has ratcheted good old fashioned casual sexism and racism and homophobia up to levels not seen in such mainstream spaces since the early 2000s.

i like tumblr because i don't have to use a third party app to get & answer asks at length, and because it is a visual artist friendly platform where i won't be looked at funny for reblogging furry postmodernism or transgender homestuck OCs. it is a site that utterly lacks respectability and that's what makes it even remotely usuable. unfortunately it also sucks! partly it sucks because this place was ground zero for the rise of puritanical feminist-passing conservatism in leftist spaces, so it's like a hyperbolic time chamber for brain-melting life or death discourse about the most inconsequential bullshit you could ever imagine. but it also sucks because it's owned by a profit-motivated moneyboy who has consistently encouraged a culture of virulent transphobia and frequently bans trans women who call this out. so like, yeah, this place is cool compared to everywhere else, but it is exactly like everywhere else in that is also on a ticking clock to its own inevitable demise. the owners of this website will destroy everything that makes it interesting and will EAGERLY delete the nearly twenty years (!!!!!!) of posts it's accumulated the instant it will profit them to do so. this will be immensely unpopular and everyone will agree it's a tragedy and it won't matter. the culture and content of a social media platform is epiphenomenal to its rote economic valuation. i mean, obviously it isn't, zero of these massive tech companies would be what they are if so many people weren't so eager to give their time and labor away for free (and yes, writing a dumb dick joke on tumblr IS a form of labor in the same way that doing a captcha is labor, just because it's a miniscule contribution in an economy of scale doesn't mean you didn't contribute!), but once a tech company reaches a certain threshold its valuation ceases to be tethered to anything that actually exists in reality.

all of which is why i remember cohost with a heavy heart. yeah, it was imperfect. it was also independently owned, made with the explicit goal of creating a form of social media that actually tries not to give you a lifelong anxiety disorder so it can sell you homeopathic anti-anxiety sawdust suppositories. for the brief window of time when it was extant, i was genuinely hopeful for the future of being a creative on the internet. part of why i spend so much time on godfeels, a fucking homestuck fanfiction with no hope of turning a profit or establishing mainstream legitimacy, is that my readers actually ENGAGE with the material. what brought me back to using this website consistently was precisely the glut of godfeels-related questions i got, and the exciting conversations that resulted from my answers. meanwhile i put so many hours into my videos and even when they do well numerically, i barely see any actual engagement with the material. and that is a deliberate design choice on the part of youtube! that is the platform functioning as intended!! it sucks!!!

what the memory of cohost has instilled in me is a neverending distaste for the lazy unambitious also-rans that define the modern internet. i remember the possibility space of the early web and long for the expressiveness that even the most minor of utilities offered. we sacrificed that freedom for a convenience which was always the pretense for eventually charging us rent. i am thinking a lot these days about what a publicly funded government administrated social media utility would look like. what federal open source standards could look in an environment where the kinds of activities a digital ecosystem can encourage are strictly regulated against exploitation, bigotry, scams, and literal gambling. what if there was a unionized federal workforce devoted to the administration of internet moderation, which every website above a certain user threshold must legally take advantage of? i like to imagine a world where youtube isn't just nationalized but balkanized, where you have nested networks of youtubes administrated for different purposes by different agencies and organizations that operate on different paradigms of privacy and algorithmic interaction. imagine that your state, county, and/or city has its own branch of youtube meant to specifically highlight local work, while also remaining connected to a broader national network (oops i just reinvented federation lmao). imagine a world where server capacity is a publicly owned utility apportioned according to need and developed in collaboration with the communities of their construction rather than as a deliberate exploitation of them. our horizons for these kinds of things are just so, so small, our ability to imagine completely captured by capitalist realism, our willingness to demand services from our government simply obliterated by decades of cynical pro-austerity propaganda. i imagine proposing some of this stuff and people reacting like "well that's unrealistic" "that'll never happen" "they'd just use it for evil" and i am just SO! FUCKING! TIRED!!!!

like wow you're soooooo cool for being effectively two steps left of reagan, i bet you think prison abolition and free public housing are an impossible pipedream too huh? and exactly what has that attitude gotten you? what've you gained by being such a down to earth realist whose demands are limited by the scope of what seems immediately possible? has anything gotten better? have any of the things you thought were good stayed good? is your career more stable, your political position more safe, your desire to live and thrive greatly expanded? or do you spend every day in a cascading panopticon of stress and collapse, overwhelmed to the point of paralysis by the sheer magnitude of what it's cost us to abandon the future? you HAVE to dream. you HAVE to make unrealistic demands. the fucking conservatives have been making unrealistic demands forever and look, they're getting everything they want even though EVERYONE hates them for it! please i'm begging you to see and understand that what's feasible, what's reasonable, what's realistic, are literally irrelevant. these things only feel impossible because we choose to believe The Adults (and if you're younger than like 45, trust me, to the ruling class you are a child) whose bank accounts reflect just how profitable it is to convince us that they're impossible. all those billions of dollars these fuckers have didn't come from nowhere, it was stolen from all of us. there is no reason that money can't and shouldn't be seized and recirculated back into the economy, no reason it can't be used to fund a society that is actually social, where technological development is driven not by what's most likely to drive up profits next quarter but by what people need from technology in their daily lives.

uh so yeah basically that's my opinion of cohost lmao

[animentality]

Dude I'm so confused

Why are the redditors refugees here-

Whats up with the tag 196

AND WHY IS EVERYONE BEING SO NICE WITH THE TWITTER REFUGEES CAME WE GAVE THEM HELL (almost)

The Reddit refugees are here because several subreddits have gone private in protest of reddit's new policy of charging third party developers for access to its API.

Hence the term reddit blackout.

196 specifically was a very queer friendly subreddit that had one rule: that you post before you leave. 196 is trending because those Redditors have come here and they're basically sharing their memery here instead as they protest reddit's greed.

As for why we're welcoming them when Twitter refugees were seen with a little more irritation, well.

Think of the culture similarities.

Tumblr and reddit have far more in common than Tumblr and Twitter.

Twitter is about clout and manipulating algorithms and discourse in 280 characters or less. It's about bad takes that reach the right people and it forces you to see things you don't want to see and it's crawling with the worst people imaginable and you're forced to see them, all the time. They also brought bad tagging and 2016 Tumblr discourse with them, because Twitter culture really involves starting fights for clout and braindead opinions that no one really wants to come back to Tumblr culture.

There was a time when Tumblr did the same thing, but worse, with more words...but nowadays, it's really calmed down.

The worst people...went to Twitter after the porn ban. Ironically, it made the site less toxic and hostile.

But then they came back.

And it was like...hm. no thanks. Stay back where you came from.

But Tumblr and Reddit have much more in common.

Both have a more streamlined way of customizing your online feed. You can choose what subreddits you see on your home screen, just like Tumblr only shows you the content of your followers, on your dashboard, and in chronological order rather than what's trending. You can join a very specific weird niche group of freaks with a shared obsession, and not care about the rest of the site at all. You also don't have a character limit on either site, which lets you ramble more and share weird detailed stories.

Reddit might have karma, but like Tumblr, the majority of people are lurkers and not posters. It also allows you to downvote bad opinions, and moderators who have to adhere to certain guidelines of behavior, which means a lot of banning disruptive people.

Granted, sometimes their mods are power hungry, but. You know.

It does more to control its users than Tumblr do, and that's a good thing in terms of keeping toxicity and illegal shit off its subs.

Reddit also has a way more leftwing attitude than you would think.

It has a reputation for being full of incels but I honestly think that's outdated.

It's cleaned up its act quite a bit since the old days.

I see way more vile shit from Twitter and TikTok. Like seriously.

Twitter is crawling with conservative bots and propaganda machines and just outright inflammatory lies. TikTok literally has the worst comment sections I've ever seen, like edgy teenagers cracking racist and misogynistic humor and acting like it makes them different and special. Its algorithm also spoon feeds you garbage and is designed to be as addicting as possible.

At least reddit's culture, while chauvinistic and regressive in certain subcultures, is mostly on the tech positive, atheist libertarian side.

It can be a little pretentious and caustic about certain subjects, and a little full of itself. Some reddits are also very male leaning and disregard female concerns in favor of moaning about how men have it worse than anyone else on earth.

But for the most part?

...well.

I welcome them here, because if they left reddit in protest, then we always support protests. But 196 specifically is also a queer subreddit, and we support that even more.

Plus they're funny as fuck.

What's not to like, really?

You should welcome them with open arms too.

[mariacallous]

A lawsuit filed Wednesday against Meta argues that US law requires the company to let people use unofficial add-ons to gain more control over their social feeds.

It’s the latest in a series of disputes in which the company has tussled with researchers and developers over tools that give users extra privacy options or that collect research data. It could clear the way for researchers to release add-ons that aid research into how the algorithms on social platforms affect their users, and it could give people more control over the algorithms that shape their lives.

The suit was filed by the Knight First Amendment Institute at Columbia University on behalf of researcher Ethan Zuckerman, an associate professor at the University of Massachusetts—Amherst. It attempts to take a federal law that has generally shielded social networks and use it as a tool forcing transparency.

Section 230 of the Communications Decency Act is best known for allowing social media companies to evade legal liability for content on their platforms. Zuckerman’s suit argues that one of its subsections gives users the right to control how they access the internet, and the tools they use to do so.

“Section 230 (c) (2) (b) is quite explicit about libraries, parents, and others having the ability to control obscene or other unwanted content on the internet,” says Zuckerman. “I actually think that anticipates having control over a social network like Facebook, having this ability to sort of say, ‘We want to be able to opt out of the algorithm.’”

Zuckerman’s suit is aimed at preventing Facebook from blocking a new browser extension for Facebook that he is working on called Unfollow Everything 2.0. It would allow users to easily “unfollow” friends, groups, and pages on the service, meaning that updates from them no longer appear in the user’s newsfeed.

Zuckerman says that this would provide users the power to tune or effectively disable Facebook’s engagement-driven feed. Users can technically do this without the tool, but only by unfollowing each friend, group, and page individually.

There’s good reason to think Meta might make changes to Facebook to block Zuckerman’s tool after it is released. He says he won’t launch it without a ruling on his suit. In 2020, the company argued that the browser Friendly, which had let users search and reorder their Facebook news feeds as well as block ads and trackers, violated its terms of service and the Computer Fraud and Abuse Act. In 2021, Meta permanently banned Louis Barclay, a British developer who had created a tool called Unfollow Everything, which Zuckerman’s add-on is named after.

“I still remember the feeling of unfollowing everything for the first time. It was near-miraculous. I had lost nothing, since I could still see my favorite friends and groups by going to them directly,” Barclay wrote for Slate at the time. “But I had gained a staggering amount of control. I was no longer tempted to scroll down an infinite feed of content. The time I spent on Facebook decreased dramatically.”

The same year, Meta kicked off from its platform some New York University researchers who had created a tool that monitored the political ads people saw on Facebook. Zuckerman is adding a feature to Unfollow Everything 2.0 that allows people to donate data from their use of the tool to his research project. He hopes to use the data to investigate whether users of his add-on who cleanse their feeds end up, like Barclay, using Facebook less.

Sophia Cope, staff attorney at the Electronic Frontier Foundation, a digital rights group, says that the core parts of Section 230 related to platforms’ liability for content posted by users have been clarified through potentially thousands of cases. But few have specifically dealt with the part of the law Zuckerman’s suit seeks to leverage.

“There isn’t that much case law on that section of the law, so it will be interesting to see how a judge breaks it down,” says Cope. Zuckerman is a member of the EFF’s board of advisers.

John Morris, a principal at the Internet Society, a nonprofit that promotes open development of the internet, says that, to his knowledge, Zuckerman’s strategy “hasn’t been used before, in terms of using Section 230 to grant affirmative rights to users,” noting that a judge would likely take that claim seriously.

Meta has previously suggested that allowing add-ons that modify how people use its services raises security and privacy concerns. But Daphne Keller, director of the Program on Platform Regulation at Stanford's Cyber Policy Center, says that Zuckerman’s tool may be able to fairly push back on such an accusation.“The main problem with tools that give users more control over content moderation on existing platforms often has to do with privacy,” she says. “But if all this does is unfollow specified accounts, I would not expect that problem to arise here."

Even if a tool like Unfollow Everything 2.0 didn’t compromise users’ privacy, Meta might still be able to argue that it violates the company’s terms of service, as it did in Barclay’s case.

“Given Meta’s history, I could see why he would want a preemptive judgment,” says Cope. “He’d be immunized against any civil claim brought against him by Meta.”

And though Zuckerman says he would not be surprised if it takes years for his case to wind its way through the courts, he believes it’s important. “This feels like a particularly compelling case to do at a moment where people are really concerned about the power of algorithms,” he says.

[blaurascon]

edit 9/9/24: cohost is shutting down at the end of 2024. i'm leaving this post here, but unfortunately, good things don't last

from personal experience, if you can find yourself a well-moderated and friendly mastodon instance, it's a comfortable enough place. i can recommend pawb.fun, furry.engineer, and yiff.life.

social media broadly is in one hell of a place right now, and i hope you can all find a comfortable place to call home, even if just for a little while.

--

hey since tumblr is doing. Things. if you want to check out another site, try cohost. it's small and just turned 2 but it's run by good people and very trans friendly

i wrote two posts to explain 1. how to find people since there is no algorithm on cohost and 2. how to use the content warning, tagging, and silencing systems

https://cohost.org/blaurascon-public/post/1537888-welcome-to-cohost-f

https://cohost.org/blaurascon-public/post/1572848-blau-s-mini-guide-fo

if you do decide to come check it out, say hi and feel free to ask questions!

[kingsillysmilez]

how do u get comms!! Like which site do you find you're getting the most attention on? And any othet tips you might have ^_^

I think it’s mostly that I’m very algorithm friendly when it comes to posting. I post art nearly everyday, if not multiple times a day, a feature most artists just cannot do. And I don’t really post anything that isn’t art related… It would be insane of me to recommend others try to do that though.

Because I post so much, people don’t, or can’t, forget that they follow me since there’s a new post to see on your feed from me all the time. Not all my posts are good, or will appeal to everyone, but that’s ok because I’ll post something else very soon. And when I’m doing comms, people see me posting comms I’ve done for other people and are reminded that I do comms almost everyday for a few weeks or whatever. And that constant reminder clearly works.

I get most of my comms from Twitter which gives me lots of feelings. But it makes sense. Now that I take comms mostly on Kofi, a lot of people don’t put what platform they came from so I’m not sure the specific numbers anymore but before I switched over to doing that I’m not kidding it was like 99% from Twitter :/

Another thing to add is that not only do I post frequently on each platform, but I post on a bunch of different platforms. It takes me a long time to post one image to all my socials but when a post flops on one platform it did fine on another. Plus it’s more convenient if that artist you like is also using the same platform you usually use right?

Im kinda going quantity over quality a bit, but i see proof it works. If I don’t post for a few days my notifications go completely dead. No engagement. Which would be fine, except that’s my entire business. Sites like Tumblr, and even Bsky now have a better non-algorithm based audience so people who want to see my art are able to find it without new content via their friends rb or relevant tags. But also anytime I put tags on any other site than Tumblr my post engagement goes down???? Do people not like seeing posts with tags in them? Apparently…

I’m focusing on post schedule because it’s pretty evident that there are much better artists than I getting less commissions so it clearly isn’t just art abilities that make commissioners come running. I’m still trying to make my art itself better of course, but I think it’s mostly that I finish so much art that I have any sort of audience at all.

Sorry this is so rambley, I’m not all that sure what to say. Getting commissions is sadly a social media thing more than an art thing I feel like, which means a lot of it is trial and error to see what works for you and your artwork to find that audience of people who like it and want to commission you.

[restlesssinner]

Yes, killing Trump would be totally and utterly undemocratic, which is why I, legally speaking, don’t support doing that, but instead here’s a list of factors that are equally if not more undemocratic which helped Trump win:

Candidates were allowed to be lobbied to through super-PACs giving an unfair advantage to billionaire-friendly candidates

Candidates had no spending cap or time limit for campaigning giving an unfair advantage to richer candidates

Candidates were not held responsible for telling provably untrue things giving an unfair advantage to dishonest candidates

Unregulated social media monopolies owned by billionaires influenced voters with algorithms that preferred misinformation and right-wing content

Unregulated news media monopolies owned by billionaires influenced voters with misinformation and centrist messaging

Right-wing propaganda sponsored by the Russian government was not effectively censored or confronted

Billionaires were allowed to spend tens of millions of dollars enlisting people to vote for specific candidates

And that’s not even mentioning the electoral college made Trump president despite him losing the popular vote in 2016, allowing him to pressure his party further into the right than what was previously popular with voters!

[mariacallous]

Somewhere in an animated New York, a minion slips and tumbles down a sewer. As a wave of radioactive green slime envelops him, his body begins to transform—limbs mutating, rows of bloody fangs emerging—his globular, wormlike form, slithering menacingly across the screen.

“Beware the minion in the night, a shadow soul no end in sight,” an AI-sounding narrator sings, as the monstrous creature, now lurking in a swimming pool, sneaks up behind a screaming child before crunching them, mercilessly, between its teeth.

Upon clicking through to the video’s owner, though, it’s a different story. “Welcome to Go Cat—a fun and exciting YouTube channel for kids!” the channel’s description announces to 24,500 subscribers and more than 7 million viewers. “Every episode is filled with imagination, colorful animation, and a surprising story of transformation waiting to unfold. Whether it’s a funny accident or a spooky glitch, each video brings a fresh new story of transformation for kids to enjoy!”

Go Cat’s purportedly child-friendly content is visceral, surreal—almost verging on body horror. Its themes feel eerily reminiscent of what, in 2017, became known as Elsagate, where hundreds of thousands of videos emerged on YouTube depicting children’s characters like Elsa from Frozen, Spider-Man, and Peppa Pig involved in perilous, sexual, and abusive situations. By manipulating the platform’s algorithms, these videos were able to appear on YouTube’s dedicated Kids’ app—preying on children’s curiosities to farm thousands of clicks for cash. In its attempts to eradicate the problem, YouTube removed ads on over 2 million videos, deleted more than 150,000, and terminated 270 accounts. Though subsequent investigations by WIRED revealed that similar channels—some containing sexual and scatological depictions of Minecraft avatars—continued to appear on YouTube’s Topic page, Elsagate’s reach had been noticeably quelled.

Then came AI. The ability to enter (and circumvent) generative AI prompts, paired with an influx of tutorials on how to monetize children’s content, means that creating these bizarre and macabre videos has become not just easy but lucrative. Go Cat is just one of many that appeared when WIRED searched for terms as innocuous as “minions,” “Thomas the Tank Engine,” and “cute cats.” Many involve Elsagate staples like pregnant, lingerie-clad versions of Elsa and Anna, but minions are another big hitter, as are animated cats and kittens.

In response to WIRED’s request for comment, YouTube says it “terminated two flagged channels for violating our Terms of Service” and is suspending the monetization of three other channels.

“A number of videos have also been removed for violating our Child Safety policy,” a YouTube spokesperson says. “As always, all content uploaded to YouTube is subject to our Community Guidelines and quality principles for kids—regardless of how it’s generated.”

When asked what policies are in place to prevent banned users from simply opening up a new channel, YouTube stated that doing so would be against its Terms of Service and that these policies were rigorously enforced “using a combination of both people and technology.”

WIRED can confirm that some of the flagged channels were indeed removed last week, including two cat-centric channels featuring themes of abuse. But other linked channels with reposts of the same videos remain on the platform. Go Cat, too, is still active, and its channel description remains unchanged.

WIRED could not find an email associated with Go Cat but reached out to other channels for comment. We did not receive a response.

The explosion of AI-animated cat videos is a defining feature of Elsagate’s second wave, surpassing those of any other type both in scope and extremity of their content. With titles like “Kitten abused by its own mother”—these videos often take the form of fables, where kittens are starved, forced to do unpleasant chores, and audibly beaten by their parents with baseball bats or frying pans. They are then taken to the hospital and revived—before the parent arrives, apologetic for their actions, as melancholic music or a meowing cover of Billie Eilish’s “What Was I Made For” plays in the background. With near-identical channel names like “Cute cat AI” and “Cute cat of Ni,” experts say, they are a clear attempt to mislead young audiences—and an obvious move to lazily and sloppily monetize cheap content in ways unfathomable before the arrival of generative AI.

“We are deeply concerned about the proliferation of AI-generated content that appears to target kids and contains deeply inappropriate material,” Robbie Torney, senior director of AI programs at Common Sense Media, tells WIRED. The nonprofit, which rates and reviews media to provide accurate recommendations for families, was shown several such channels discovered during this investigation. The organization identified common themes across videos of “characters in extreme distress or peril,” “mutilation, medical procedures, and cruel experiments,” and “depictions of child abuse and torture.”

Although YouTube’s later changes, including implementing new rules in 2019 to adhere to the US Children's Online Privacy Protection Act, mean these channels now typically appear on YouTube’s main app rather than YouTube Kids—their intentions are only thinly veiled. Sounds of babies’ laughter and babbling are blended in with music and set to backdrops of bright, Cocomelon-esque landscapes. (In fact, the popular kids’ cartoon even appears in the background of some of these videos.) Although Go Cat directly advertises its content to children, others claim to be “not for kids” in the description or avoid mentioning their audience entirely. The metadata for several channels revealed some videos have been tagged with keywords such as #funnycat, #familyfun, and #disneyanimatedmovies. Others featuring polar bears and reindeer infected with parasites are tagged with terms like #animalrescue, suggesting an attempt to appear alongside more educational content.

While in 2017, Elsagate content usually featured traditional animation or even actors dressed in costume (both of which are still a part of this new wave), the arrival of generative AI means that disturbing, brain-rot-style videos can now be produced much more rapidly and by anyone, regardless of skill.

“This trend is particularly concerning because of the scale and speed at which AI can generate this content,” Torney says. “Unlike traditional content creation, AI-generated videos can be produced in large volumes with minimal oversight. Without human review in the creation pipeline, inappropriate and potentially harmful material can easily reach kids.” The comparative speed of AI also means that when one channel is flagged and removed by YouTube—another with identical reposts springs up days later.

WIRED has seen images sent by content creator BitterSnake, who was part of a wave of YouTubers shedding light on these cat-themed channels back in January of this year. Originally posted on a community tab of two now-suspended channels, they appear to show an office environment in what looks to be Asia, with young workers sitting at computer desks, making hearts with their fingers in typical workplace camaraderie. A second image shows a worker at his desk, headphones on, phone beside him, a tissue lying crumpled in the background. The scene would be utterly typical of a young student or intern immersed in his first job��if not for a computer screen featuring an adult cat, lying deceased in a pool of shimmering red blood, as its young kitten looks on, traumatized.

Tracy Pizzo Frey, senior AI adviser for Common Sense Media, recently testified at a California State Assembly hearing in support of a bill that aims to safeguard children from the risks of AI. It will require systems to be classified on a scale from “Prohibited Risk” to “Low Risk” and ban the use of controversial AI companions such as Replika by children, alongside other measures. The scale of this problem is growing—and is likely to balloon further as AI-generated kids' content continues to dwarf its traditionally animated counterparts.

WIRED has shared with YouTube more than 70 similar content-farm channels found during the course of this investigation. Most of these involve AI-generated images of cats alongside themes of gore, sex, and child abuse—and their subscriber count ranges from thousands to millions. Whether these views are coming primarily from humans, though, or are simply confirmation of the realization of the dead internet theory, is debatable—although hundreds of automated comments across these videos suggest it could be the latter.

On reviewing the channels, YouTube explained that it required all creators to label AI-generated material as such, including content aimed at kids and families, and that it had introduced a set of guidelines around what it called quality content.

“We want younger viewers to not just have a safer experience but also an enriching one,” a YouTube spokesperson says. “To support this, we partnered with experts to create a set of quality principles for kids and family content meant to help guide creators in creating quality content for kids and reduce the amount of content that is low quality, regardless of how it was created.” YouTube claims that since introducing these principles—which guide which content is monetized, shown in recommendations, and appears on YouTube Kids—viewership of “high quality” content has increased by 45 percent on the YouTube Kids app.

Still, regardless of their audience, and as YouTube’s moderators scramble to remove them, Elsagate’s successors remain on YouTube’s main platform—continuing to generate new ways to bend the rules at every turn. Nor is the problem unique to them—with similar videos having appeared on TikTok in recent months, where Runway AI generator was overlaid onto real footage from suicide and mass shootings to create “minion gore” videos, 404 Media reported. TikTok told 404 Media, "Hateful content as well as gory, gruesome, disturbing, or extremely violent content” is prohibited and said it is taking action to remove harmful AI-generated content that violates its policies.

“We recognize that short-form video platforms are working to address content moderation challenges, but the nature of AI-generated videos presents unique difficulties that may require new solutions,” Torney tells WIRED.

“The rapid evolution of AI technology demands that all stakeholders—platforms, content creators, parents, and organizations like ours—work together to ensure kids’ exposure to online video content is safe and positive.”

[moonstandardtime]

i've been using tiktok a lot the past few months, since my irls use it and i'm bored. here are some things ive noticed

(disclaimer: this is influenced by the tiktok algorithm, obviously. it is also influenced by who i follow on tumblr. i personally don't post on tiktok, but aside from that i use the two platforms pretty similarly and interact with the same type of content.)

(another disclaimer: this is entirely for fun and to provide a new perspective. be nice.)

under cut because it got really long loll. enjoy

tumblr users get REALLY mean, judgy, and holier-than-thou about tiktok. tiktok users, on the rare occasions tumblr is brought up, speak pretty positively (though secretively) about it. saw a tiktok that mentioned tumblr and the top comment was about shoelaces, and the creator replied saying they don't know what that means.

tiktok users aren't stupid or lesser than you. stop "not like other girls"-ing social media.

omegaverse comes up with about the same frequency on both platforms. i do interact with tiktoks about fanfiction, so that's probably why omegaverse shows up on my fyp in the first place, but i don't interact much if at all with tiktoks about omegaverse. yet they still show up.

fanfiction culture on tiktok is a little strange. they mostly make funny videos about accidentally skimming over the mpreg tag and getting jumpscared, and other relatable jokes.

the fanart on tumblr is better because it's easier to find and interact with.

tiktok loves edits. and the edits are SO GOOD. guys oh my god

tiktok also loves tweening, 2015 animation memes style. animation memes seem to be coming back i think?

on social issues, tiktok users seem generally much more optimistic than tumblr users. possibly because of the more potent sense of community caused by the "speaking directly at the camera" format as opposed to the "writing an essay mostly anonymously and hoping people actually read it" format. especially now, i feel far more inspired to act when using tiktok, and far more like i'm bracing for my inevitable doom when using tumblr.

on that note, tiktok's algorithm actually lends quite well to communication. tiktok users want people to see and interact with their videos, so they speak in a way that encourages conversation. this makes it feel more like an open friendly discussion. tumblr, however, has no such algorithm, and interacting with posts feels much more distant, so making a post about a serious topic is more akin to shouting your frustrations into the void and hoping someone on the other side hears and agrees with you.

the jokes on tumblr are funnier. tiktok loves their mediocre skits. nobody is that blunt in normal conversation and it's making your bit feel stilted, guys.

tumblr's sense of humor isn't unique, though. the format is just a little better for it.

tiktok users don't seem to piss on the poor as much. maybe because it's embarrassing to look inept and stupid when your face is attached to what you're saying? there's also access to body language and tone, and less pressure to say exactly what you mean in the exact right way the first time you say it without angering anyone.

14 year olds still engage in purity culture regardless of platform. this is because they're 14 years old.

i'm finding a LOT of great music through tiktok. it's awesome. genuinely one of my favorite things about the app.

tiktok is judgy and weird about things like appearance. tumblr is judgy and weird about morals. i prefer tiktok on this because at least i can say "normalise fatness" without being jeered at.

tumblr users love to guilt trip.

the "unalived" problem is not as bad as you guys make it out to be. tiktok users don't actually seem to say it much and prefer other euphemisms, especially when being serious. in no particular order, i've seen "departed this mortal coil", "passed", "eliminated" (usually in reference to the uhc ceo), and, a not insignificant amount of times, just "died" with the captions reading "unalived" or "d*ed" or something of the sort. it's still a problem with younger people, but for the most part everyone seems pretty against terms like "unalived" spreading into real life.

i DO see people using "grape" a lot more than "rape". probably because the word has a lot of weight and people are afraid of the topic. there's also a bigger fear of censorship here than with death and drugs; death and drugs are just a part of life. sexual assault? not so much. everyone seems pretty against the term "grape" spreading into real life too.

sex is a weird topic regarding self-censorship. when sharing personal drama, people approach it like they're in a room with children. in all other contexts it's pretty candid. when talking about sexual assault people like to dance around it. basically all like real life conversation, just ticked up a notch or two. i can't say anything about the extensive euphemisms of booktok smut povs, because i haven't seen a single one ever.

there are SO MANY ADS on tiktok. well. not really. there's a pretty normal amount of ads and a shit ton of lives and even more sponsored posts and posts where the poster gets commissions from advertising a tiktok shop item. it feels like you're being inundated with ads.

i'm white so i'm speaking from experience here (though i'm obviously not the end-all-be-all voice on this)—accidental racism is a lot easier to spot and fix on tiktok. it's a lot easier to see if your fyp is entirely white people and sometimes a poc every once in a while, since their faces are all right there, than it is to take note of the race of each of the faceless bloggers you follow on a pretty anonymous site. it's also easier to fix; on tiktok you can just look up something like "black hairstyles", like a few posts, and now there's black people on your fyp. if you interact with their posts normally, there won't be much more issue. on tumblr you'd have to specifically seek out someone, which feels almost performative to me, and also something that, regardless of biases, takes a lot more effort.

on a similar but contrasting note, tumblr's lack of algorithm makes it a lot less easy to fall down weird rabbit holes. on tiktok, though, it is concerningly easy to be boiled like a frog down pipelines, whether they be alt-right or conspiracy theory or astrology that devolves really quickly into a new type of essentialism. i like to think i'm pretty Aware of what i interact with online and how, but people on tiktok reaallyy like astrology and i've nearly slipped quite a few times thanks to a passing interest in tarot.

tiktok users are weirdly reliant on tiktok. tumblr users are weirdly reliant on tumblr. tiktok users don't have a superiority complex about it, though. i think we should all expand our horizons.

conclusion: to me tumblr feels like a club and tiktok feels like chatting with strangers at a chill party. i don't think one is better than the other; they're pretty drastically different platforms and can't really be compared like that. i feel like they're both somewhat necessary internet ecosystems. tumblr is anonymous, non-algorithmic, and has far less built-in censorship. tiktok is closer to real life, allows you to easily find and explore new things, and brings communities together in a pretty impactful way. insert something inspirational and poignant about society and how humans interact here.