#B2B Tech

[blinqlabs]

Got questions about designing a killer website for your tech startup? You're not alone! We just dropped a new guide answering the most common website design questions tech entrepreneurs ask. From UI/UX best practices to choosing the right platform and understanding costs, get the clarity you need.

[henrymoore11]

Great Article By Ashkan Rajaee

[russelperez10]

Great Article By Ashkan Rajaee

[seafund]

Top investors in space in India

Why Venture Capitalists Are Betting Big on India’s Space Sector

A Thriving Ecosystem of Space Startups: India’s space ecosystem is no longer limited to government-run entities like the Indian Space Research Organisation (ISRO). Today, a surge of innovative space startups are taking the stage, offering cutting-edge solutions in satellite technology, launch services, space data analytics, and more. Companies like Skyroot Aerospace, Agnikul Cosmos, and Pixxel lead the charge, each carving out a unique niche. These startups are pushing the boundaries of what’s possible, driving investor interest with the potential for high returns in a relatively untapped market.

Strong Government Support and Policy Reforms: One of the key reasons behind the surge in space venture capital in India is the proactive stance taken by the Indian government. Recent policy reforms have opened the doors for private players to participate in space activities, previously dominated by ISRO. Establishing IN-SPACe (Indian National Space Promotion and Authorization Center) is a significant step, providing a regulatory framework that encourages private sector involvement. Such government support has given investors in space in India the confidence to back ambitious projects, knowing there’s a clear path for private ventures.

Cost-Effective Innovation as a Competitive Edge: India’s reputation for cost-effective innovation is another major attraction for investors. Launching satellites at a fraction of the cost compared to global competitors has positioned India as a hub for affordable space technology. This competitive edge not only allows Indian space startups to thrive domestically but also makes them attractive on the international stage. Investors are keen to support companies that can deliver world-class technology with lower capital outlays, reducing investment risks while promising impressive returns.

Global Interest in Indian Talent and Expertise: India’s space sector is not just about affordability; it’s about world-class talent. The country boasts a deep pool of highly skilled engineers, scientists, and entrepreneurs with expertise in aerospace and technology. This talent pool has been instrumental in driving innovation and attracting global attention. International investors are increasingly looking to partner with Indian space startups, recognizing the country’s unique blend of technical prowess and entrepreneurial spirit.

A Growing Market for Space-Based Services: The market for space-based services, including satellite communications, Earth observation, and data analytics, is expanding rapidly. In India, this growth is driven by rising demand from industries such as agriculture, telecommunications, logistics, and defense. With space technology playing a crucial role in optimizing these sectors, investors see an opportunity to capitalize on the potential for domestic and international applications. Space-based services represent a lucrative market, attracting space venture capital in India to back startups that can cater to these needs.

Strategic Partnerships and Collaborations: Indian space startups are not working in isolation; they are forming strategic partnerships with global companies and space agencies. Collaborations with NASA, ESA (European Space Agency), and private companies have opened up new opportunities for technology sharing, funding, and market access. These partnerships have also strengthened investor confidence, as they reduce risks and validate the technology being developed by Indian companies. For investors in space in India, such collaborations signal a promising future, driving more venture capital into the sector.

A New Era of Commercial Space Exploration: The idea of commercial space exploration, once confined to science fiction, is now becoming a reality. From reusable rockets to satellite constellations, Indian space startups are exploring new frontiers that were once considered out of reach. This new era of commercial space exploration has piqued the interest of venture capitalists who see the potential for profitable exits through IPOs, acquisitions, and global partnerships. With private space missions no longer just a dream, space venture capital in India is ready to fuel the next big leap.

Encouraging Signs from Successful Fundraising Rounds: The confidence in India’s space sector is evident from the successful fundraising rounds by leading space startups. Companies like Skyroot Aerospace and Agnikul Cosmos have secured millions in funding from top-tier venture capital firms. These funding rounds not only provide the necessary resources for scaling but also act as a signal to other investors that the Indian space market is mature and ready for high-stakes investment. The momentum created by these early successes is a clear indicator of why investors in space in India are increasingly willing to place their bets.

Conclusion: A Promising Orbit for Investment India’s space sector is on an exciting trajectory. With a favorable policy environment, a surge of innovative startups, and a proven track record of cost-effective solutions, it’s no wonder that space venture capital in India is booming. As the country continues to explore new frontiers and expand its role in global space exploration, venture capitalists are set to play a pivotal role in shaping the future. For those looking to invest in the final frontier, India’s space industry presents a unique opportunity to be part of a revolution that’s only just beginning.

#305, 3rd Floor, 5 Vittal Mallya Road, Bengaluru, Karnataka, 560001, India

5 Ring Road, Lajpat Nagar 4, 3rd Floor, New Delhi-110024

[dealsinsight]

Inside Sales Strategies for New-Age Tech Companies

[fuelcutribuke]

#001 The problem with most “wellness” systems?

They’re aesthetic without memory. Fragrant without root.

Tree Line changes that.

We’re prototyping environments that let people map trauma to terrain, to walk their way into resilience. We think of ritual not as religion—but as user interface. The body as biometric browser. The footpath as therapy record. The signage as sacred text.

Zone markers like Somatic Sentinel, Kaivalya, and Forest Flow aren’t branding—they’re invitations.

To step into a new kind of care.

To reframe involuntary holds like 5150 as a moment of gentle redirection—into rhythm, into story, into embodied self-trust.

Imagine your next crisis beginning not with a siren, but a guide.

Not with a form, but a trail. Not with sedation, but sensation.

We’re building that now.

Fuelcut is the field note.

The work is real.

—A.

[datastring]

Automatic Industrial Tunnel Pasteurizers Market to Reach $1008.7 Million by 2035

The global Automatic Industrial Tunnel Pasteurizers market is on track for substantial growth, with projected revenue rising to $1008.7 million by 2035, up from $387.0 million in 2024. This reflects a compound annual growth rate (CAGR) of 9.1% over the forecast period from 2024 to 2035.

Detailed Analysis - https://datastringconsulting.com/industry-analysis/automatic-industrial-tunnel-pasteurizers-market-research-report

These pasteurizers play a crucial role in several sectors including food processing, beverage bottling, and pharmaceutical packaging. The market is set to benefit from rising consumer demand for safe, long-shelf-life products, alongside innovations in food processing technology and automation.

Competitive Landscape and Market Leaders

The Automatic Industrial Tunnel Pasteurizers industry is marked by intense competition and the presence of several globally recognized players. Leading companies driving innovation and market penetration include:

Alfa Laval

Tetra Pak

GEA Group

Krones AG

Shandong Jimeile Limited

KHS GmbH

JBT Corporation

PERACETTI

Primodan

Technibag

FBR-ELPO

REDA S.p.A.

With a strong focus on technological advancement, automation, and energy-efficient pasteurization processes, these companies are investing heavily in R&D to meet growing food safety regulations and operational efficiency demands.

Growth Drivers and Market Opportunities

Several key trends are shaping the future of the Automatic Industrial Tunnel Pasteurizers market:

Demand for Processed Foods: Increasing urbanization and changing dietary preferences are fueling the need for large-scale, reliable pasteurization solutions.

Technological Innovations: Developments in temperature control, automation, and modular design are enhancing productivity and energy efficiency.

Emphasis on Food Safety: Regulatory pressure and consumer expectations around hygiene and safety are pushing demand for advanced pasteurization technology.

Emerging Markets: Rapid industrialization and infrastructure investments in countries like China, India, Brazil, and Saudi Arabia offer major growth opportunities.

Strategic Partnerships: Collaborations among OEMs, integrators, and end users are creating new avenues for market penetration.

Regional Trends and Supply Chain Evolution

The North American and European markets currently dominate the global landscape due to their mature food processing industries and stringent food safety regulations. However, emerging markets in Asia-Pacific, South America, and the Middle East are becoming key focal points for expansion.

Despite facing challenges such as high installation and maintenance costs and a shortage of skilled labor, the overall ecosystem—from raw material sourcing and component manufacturing to assembly and end-use applications—is expected to become more agile and decentralized. Companies are expanding their operations and making strategic investments in Brazil, India, and Saudi Arabia to enhance supply chain efficiency and tap into new revenue pools.

About DataString Consulting

DataString Consulting is a trusted name in market intelligence, offering end-to-end research solutions across both B2C and B2B segments. With a leadership team boasting over 30 years of collective experience, the firm delivers actionable insights to support data-driven decisions.

From strategy consulting and competitive intelligence to opportunity assessment, DataString provides customized research services tailored to your unique business objectives. Monitoring more than 15 high-growth industries, their team of data experts and analysts ensures accurate, timely, and forward-looking insights.

[accortechsolutions]

Why is a Lead Generation Service necessary?

A lead generation service from Accord Tech Solution is essential for businesses aiming to efficiently identify and attract potential customers, saving valuable time and resources. As a leading AI marketing agency, Accord Tech Solution leverages targeted strategies such as digital marketing, data analysis, and strategic outreach to connect with prospects most likely to engage with your products or services. Specializing in B2B lead generation, our services enhance conversion rates, streamline sales processes, and enable businesses to focus on closing deals rather than chasing leads. For small businesses or those with limited marketing capacity, outsourcing B2B lead generation to Accord Tech Solution is critical for competing effectively and scaling growth.

[blinqlabs]

Got questions about designing a killer website for your tech startup? You're not alone! We just dropped a new guide answering the most common website design questions tech entrepreneurs ask. From UI/UX best practices to choosing the right platform and understanding costs, get the clarity you need to launch a website that shines.🚀✨ #WebDesign #TechStartup #Entrepreneurship #UIUX #WebsiteTips #DigitalMarketing #StartupLife

[jasper-colin-us]

Large non-profits are turning to cloud, AI & automation. Uncover their tech priorities—and how B2B providers can drive impact with purpose.

[abhibaj]

Catalyzing B2B Success: Insights from Varun Gopalakrishnan on Strategy, Technology, and Execution

In the dynamic realm of B2B marketing, the fusion of strategic insight, technological prowess, and flawless execution is paramount. Varun Gopalakrishnan, a distinguished Growth Marketing Leader for UKI at a leading network products and services provider, exemplifies this integration. With a 15-year trajectory from Sales Development Representative to a luminary in B2B tech marketing, Varun's journey offers invaluable lessons for marketing leadership aiming to drive substantial growth.

The Evolution of a Marketing Leader

Varun's ascent in the marketing domain underscores the significance of adaptability and continuous learning. Transitioning from sales to marketing, he harnessed his deep understanding of customer needs to craft compelling marketing strategies. This seamless shift highlights the critical role of cross-functional experience in shaping effective marketing leaders.

Get full insights@ https://itechseries.com/interviews/marketing-strategy-tech-and-execution/

Throughout his career, Varun has emphasized the importance of aligning marketing initiatives with overarching business objectives. By fostering collaboration between sales and marketing teams, he has ensured cohesive strategies that resonate with target audiences and drive measurable outcomes. ​

Data-Driven Decision Making

In today's data-centric landscape, leveraging analytics is indispensable for informed decision-making. Varun advocates for a robust data infrastructure that enables marketers to glean actionable insights. By meticulously analyzing customer behaviors and market trends, businesses can tailor their approaches to meet evolving demands effectively. ​

Furthermore, Varun underscores the necessity of continuous experimentation. Implementing A/B testing and other analytical methods allows marketers to refine their strategies, ensuring optimal engagement and conversion rates. ​

Harnessing Artificial Intelligence in Marketing

Artificial Intelligence (AI) has revolutionized the marketing landscape, offering unprecedented opportunities for personalization and efficiency. Varun champions the integration of AI tools to automate routine tasks, freeing marketers to focus on strategic initiatives. ​

Moreover, AI facilitates predictive analytics, enabling businesses to anticipate customer needs and proactively address them. This forward-thinking approach not only enhances customer satisfaction but also fosters long-term loyalty. ​

The Power of Cross-Functional Collaboration

Breaking down silos between departments is crucial for cohesive and effective marketing strategies. Varun emphasizes the value of cross-functional collaboration, where insights from various teams coalesce to inform comprehensive marketing plans. ​

For instance, integrating feedback from product development can lead to more accurate messaging, while insights from customer service can highlight areas for improvement. This holistic approach ensures that marketing efforts are grounded in a thorough understanding of the product and customer experience.

Implementing Scalable Growth Strategies

Achieving scalable growth requires a delicate balance between innovation and consistency. Varun advises businesses to establish a solid foundation with proven marketing tactics before exploring new avenues. This strategy ensures that core operations remain stable while allowing room for experimentation.

Additionally, Varun highlights the importance of understanding the target market deeply. By identifying and focusing on niche segments, businesses can position themselves as industry leaders, catering to specific needs with precision.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

Embracing Digital Transformation

The digital revolution has necessitated a shift in marketing paradigms. Varun underscores the importance of embracing digital channels to reach and engage audiences effectively. From leveraging social media platforms to optimizing websites for search engines, a robust digital presence is indispensable in today's market. ​

Moreover, Varun advocates for the integration of digital tools that enhance customer experiences, such as chatbots and personalized email campaigns. These technologies not only streamline interactions but also build a rapport with customers, fostering trust and loyalty. ​

Measuring Success: Key Performance Indicators

To gauge the effectiveness of marketing initiatives, establishing clear Key Performance Indicators (KPIs) is essential. Varun emphasizes the need for metrics that align with business objectives, providing a clear picture of performance. ​

Common KPIs include customer acquisition cost, lifetime value, and conversion rates. By regularly monitoring these metrics, businesses can identify areas for improvement and adjust their strategies accordingly. ​

The Future of B2B Marketing

Looking ahead, Varun envisions a B2B marketing landscape that is increasingly personalized and technology-driven. He predicts that businesses will continue to leverage AI and data analytics to craft tailored experiences that resonate with individual customers. ​

Furthermore, Varun anticipates a greater emphasis on ethical marketing practices, with transparency and authenticity becoming key differentiators in a crowded market. By prioritizing customer trust, businesses can build enduring relationships that drive sustained growth. ​

In conclusion, Varun Gopalakrishnan's insights illuminate the path for B2B marketing leaders striving to navigate the complexities of today's market. By integrating strategic vision, technological innovation, and meticulous execution, businesses can achieve marketing success that truly moves the needle. ​

[leonbasinwriter]

GTM in 2025 – The Sales Strategy No One Talks About

@leonbasinwriter Cybersecurity sales is changing. Fast. Buyers don’t trust traditional pitches. AI is reshaping how decisions are made. Vendors who rely on outdated playbooks will struggle to close deals. In 2025, GTM isn’t just about features and trust—it’s about timing, storytelling, and AI-driven execution. Businesses don’t buy security. They buy certainty.  The question is, are you…

[ownplastics]

🏭🔩 Need tough parts for heavy-duty applications? Our new blog post dives deep into the true toughness of nylon plastic! From custom parts to OEM solutions, discover why nylon is the go-to for demanding industries. 💪 Read more & explore the possibilities! ➡️

[seafund]

Top Rated best venture capital firms in India

One of India’s prominent venture capital firms, dedicated to funding innovative startups and empowering entrepreneurs with strategic guidance and financial support.

Are you a budding entrepreneur or a growing business looking for the perfect partner to fuel your success? Look no further than SEAFUND, the best venture capital firm in India!

Why SEAFUND? SEAFUND is renowned for its strategic investments and expertise in nurturing startups and enterprises. With a proven track record, they provide capital, invaluable guidance, and mentorship to help businesses reach new heights.

What We Offer:

· Tailored Investment Solutions: SEAFUND understands that every business is unique. They offer customized financial solutions that align with your specific needs and goals.

· Strategic Guidance: Beyond funding, SEAFUND’s team of experts offers strategic insights to help you navigate challenges and seize opportunities in your industry.

· Extensive Network: Leverage SEAFUND’s vast network to connect with industry leaders, potential partners, and customers, accelerating your growth journey.

Success Stories: Join a portfolio of successful companies that have thrived with SEAFUND’s support. From tech innovators to sustainable enterprises, SEAFUND empowers businesses across various sectors.

Get In Touch: Embark on your growth journey with India’s best venture capital firm.

Visit SEAFUND to learn more about their investment approach and how they can be the catalyst for your business’s success.

Invest in your future with SEAFUND, where innovation meets opportunity!

We are a team of operators who have lived and breathed building businesses

We roll up our sleeves, get down in trenches with the founders, and are the first port of call whenever they run into difficult scenarios in business, people, and markets, and get them back on track for growth.

Our mission is, to help the next set of technical founders, with early Venture Capital to build highly scalable and efficient Global Businesses.

Our Beliefs

When we find these exceptional qualities we' re not just investing; we are unleashing a force that can conquer any obstacle and shape the future.

Technology changes everything

The blazing trails in AI, Semiconductors, Space, Energy, Climate, and Materials open vistas of innovation for daring entrepreneurs, serving diverse consumers and businesses. At Seafund, we fervently believe that this tech-driven explosion of value creation will resound for decades to come.

Horizontal play with Deeptech

While having a thesis is crucial, it is merely a guiding principle. We proudly embrace agnosticism, fearlessly venturing where others hesitate. In a rapidly evolving world, this mindset is our compass to capture the elusive next big breakthrough, whatever extraordinary vision may be brewing in the minds of daring entrepreneurs.

Conviction Follow-on

Our commitment extends far beyond mere financial support; we pledge our unwavering network and unyielding dedication to empower founders in their quest for greatness.

Contrarian Intersectional plays

We embrace a contrarian spirit, for ideas too obvious can swiftly become overcrowded. With our expanding portfolio, we envision becoming the go-to destination for these groundbreaking ideas and the visionary entrepreneurs behind them.

Seeking investment?

If you have an innovative startup or business that aligns with our investment focus, we would love to hear from you.

Apply

#305, 3rd Floor, 5 Vittal Mallya Road, Bengaluru, Karnataka, 560001, India

5 Ring Road, Lajpat Nagar 4, 3rd Floor, New Delhi-110024

[jcmarchi]

Mauricio Vergara, CEO & Co-Founder of Kapwork – Interview Series

New Post has been published on https://thedigitalinsider.com/mauricio-vergara-ceo-co-founder-of-kapwork-interview-series/

Mauricio Vergara, CEO & Co-Founder of Kapwork – Interview Series

Mauricio Vergara, CEO and Co-Founder of Kapwork, oversees the company’s operations, sales, and marketing. As a former small business owner, he experienced firsthand the strain that late payments place on growing companies. Later, during his time at Google and Unity, he saw how delayed payments negatively affected creators, stalling their ability to scale. Motivated to find a better solution, he began exploring the space—quickly realizing how limited the funding options are for small businesses and how challenging it is for funders to support them effectively.

This led to the creation of Kapwork, a platform that simplifies revenue-based financing by connecting businesses with capital providers through a transparent and frictionless experience. Designed to support the next generation of entrepreneurs, Kapwork helps businesses grow on their terms by turning future revenue into immediate funding.

What inspired you to start Kapwork, and how did your personal experience as a small business owner in Colombia shape your vision for transforming the factoring industry?

I used to run a restaurant and a catering business in Colombia. To this day, I remember when the first customer walked through the door and thinking to myself, “she is here because I have something to offer. Something that adds value.” It was such a surreal experience that I later validated at Google.

Working directly with app and game developers, I realized how much I loved helping people who can create something where nothing was before. Developers, like SMB owners, are the craftsmen and women of the modern age, and for me, there is nothing more satisfying than helping those who create value, generate wealth. That is why I started Kapwork with Pete Thomas. There was a whole sector, critical to our economy, that had been largely ignored by technology. AI has unlocked so much opportunity for transformation, why leave any frontier behind? It’s such a dense problem, and I was drawn to finally try my hand at building a company from the ground up. As Peter Thiel puts it in Zero to One: “A startup is the largest endeavor over which you can have definite mastery”.

You’ve described invoice factoring as a lifeline for small businesses. What does that lifeline look like today, and how is Kapwork reshaping it?

Cashflow is the lifeline for small businesses and without Factoring providing it for them, many of these companies would simply go out of business. In B2B it’s customary to see stretched out payment terms of 30 to 90 days outstanding. Imagine being at the mercy of large corporations waiting to get paid for services and products you’ve already delivered. Without Factoring providing the necessary working capital, these businesses can’t grow and in some cases, can even go out of business.  Factoring has been around for more than 100 years to bridge these gaps, purchasing invoices and delivering capital–but it hasn’t scaled yet. It’s a highly manual, risky and time-intensive process for thousands of factors around the globe.

Kapwork was started to overhaul these operations; we’re putting AI and automation to work to accelerate workflows, reduce errors and scale more effectively. This means more money flowing to businesses. Factoring helps businesses thrive, and Kapwork helps those Factors and the small businesses who rely on them.

Kapwork’s platform includes a self-healing AI agent. Can you explain what that means in practical terms, and how it enhances the factoring process?

Kapwork functions by deploying agents across a huge number of vendor portals to pull and populate data. Traditionally, these types of automations are hard to build and really expensive to keep online, when something changes within the web portal, for example. In that case, the entire process creates more headaches than benefits, and throws reliability into question. We had to develop an approach to prevent this.

When we say that our AI agents are “self-healing,” we mean that when an existing Kapwork AI agent experiences a fatal error due to some new, external change that prevents it from achieving its goal, this same Agent can invoke an AI process to evaluate what changed and indicate how it needs to be modified or replaced to continue working again. This capability is what gives Kapwork our durability, we always retrieve the needed data. When our current approach breaks because a web site changed, we don’t go back and come up with a new approach, instead we let AI do that for us automatically.

What were the biggest technical hurdles in building an AI platform that integrates with 4,000+ vendor portals and financial systems?

The first big technical hurdle is that most Vendor Management Systems (VMS) do not provide APIs, so Kapwork AI Agents had to be designed to navigate the identical VMS interfaces that humans use. These interfaces can be unreliable when it comes to automating data retrieval, with some changing form and function every few months, so we really had to develop a robust error correction system in our agentic framework so Kapwork Agents remain durable despite the inherently unreliable environment and can seamlessly address errors as they notice them.

The second big technical hurdle is the fact that every VMS is different. Although debtors that use Ariba and Coupa generally offer the same user interface for data retrieval, thousands of other debtors in “the long tail” follow no interface standard and present the data funders need in all sorts of non-intuitive, cumbersome ways. To stay efficient, we had to develop an agentic AI system that can explore any portal it hasn’t seen before and quickly figure out where to get the required data and how to write a reliable program to get it.

Finally, the lack of APIs made determining responsible password management protocols to facilitate automation an incredibly challenging hurdle. Non-traditional finance is in general guilty of bad password hygiene.  We often see multiple parties often sharing various account credentials to prove to each other that parties and counterparties are storing the right data in the right systems. So, when it comes to helping this industry automate data verification at scale, defining compliant security protocols and promoting best practices took a lot of research and discussions with operators working in the space today.

How does Kapwork use AI to verify invoices in seconds—something that used to take 1–2 days of manual effort?

Because Kapwork AI Agents work concurrently, for example, retrieving data from 20 portals simultaneously, we can verify invoice data at scale. The data can also then be populated automatically into a centralized dashboard for a comprehensive view of the pipeline.  This is in contrast to most financial teams in the business of verification today, wherein one person can only log into one portal at a time, find the data they need, download it, log out, log back in for their next client, etc., and proceed to move onto the next VMS when they are finished with the first one. Until today, people were doing all this work by hand, in serial fashion, making their way through a large book of confirmations that can take a single person days to complete.

What kind of data validation or fraud detection capabilities does your AI system offer, and how do they compare with traditional approaches?

Regarding fraud detection today, Kapwork describes our unique capability as “anomaly detection.” We are not currently applying any specialized AI to this problem but instead leaning on the fact that the data aggregation by Kapwork AI Agents’ naturally builds up patterns of how two companies do business together, what the value ranges are for things like amount and due date, and whether there is always a purchase order associated with a receivable. As patterns establish over time, Kapwork can detect possible fraud by showing a recent transaction or set of transactions fall outside the range of what is considered “normal” business, and alert the customer. Much of this could be missed by the human eye and normal processes. It’s an area of exploration and we’re excited to do more here in the future.

What role does AI play in improving deal flow and conversion rates for invoice buyers on your platform?

A Factor typically needs one to three months to underwrite an invoice seller. During that time, the seller remains desperate for cash while the factor keeps their capital idle at the bank. Kapwork’s AI instantly verifies invoice data, pulling records directly from debtor systems and delivering a vetted “AP snapshot” that allows credit teams to approve or decline the receivables facility in days, not months. The system also allows factors to verify invoices from their existing customer base more frequently without assuming additional headcount, enabling them to deploy capital faster.

You’ve held leadership roles at Google and Unity. What lessons from Big Tech helped you when transitioning into startup life at Kapwork?

In three ways. It helped me realize that I didn’t want to spend more time watching paint dry, shaped me as a leader, and gave me the confidence to realize that I can always try and figure things out.

In the words of Marc Randolph,  “everything is solvable if you’re willing to start and figure it out.” When I first worked at Google and Unity, I often felt impostor syndrome. Having come from a more humble background than my often IVY league colleagues, I used to doubt my worth but Google taught me that if I was there, it was for a reason. As I started to progress in my career, I gained the confidence to know that, even though I don’t know how to do something, all I need to do is start. With time, you can always figure it out.

Google also shaped me as a leader. It taught me that nothing scales faster than getting people behind a clear vision that they believe in. It also helped me understand what is needed to create a healthy environment where everyone can express their opinions without worry about retribution. Nothing helps a company grow faster than a smart team of proactive individuals rallied around a vision who are willing to challenge your thinking and commit.

Finally, Big Tech also helped me realise that I didn’t want to watch the paint dry any longer. There are so many hierarchies and embedded interests that it is always hard to challenge the status quo. The systems in place are designed to reduce risk and in some cases leads to employees being more preoccupied with signaling the good work they do than actually doing the work. I didn’t want that in my life anymore, especially when you see the world moving at the speed of light with all the recent developments in AI.

What’s your vision for how AI will further transform the financial services industry—particularly in underserved SMB segments?

Heterogeneity is good for society and bad for the lending industry. I find it fascinating how the diversity amongst small businesses makes it hard for them to find working capital solutions.

What literally makes SMBs special, makes it hard for them to grow. Just think about the diversity of SMBs. On one side, you have a family-owned hardware wholesaler and on the other, a boutique artisan bakery. Both are great in that they contribute uniquely, but the way these are run and operated is completely different. The variety of industries, financials, and business models makes it incredibly hard for lenders to make up their mind about them and for SMBs, to navigate the landscape. So how do you assess diverse businesses without a one size fits all approach? AI has been a tool to bridge that gap for a while but it was always cost prohibitive.

In my opinion, what is most interesting is that it finally makes economic sense to build solutions to tackle these challenges. More affordable AI will make it possible for the financial industry to build solutions for a highly fragmented and heterogenous SMB industry.

Thank you for the great interview, readers who wish to learn more should visit Kapwork.

[investoptionwin]

LinkedIn Marketing Tips for B2B Growth in the UK

In today’s competitive digital landscape, LinkedIn has become the go-to platform for B2B marketing. With over 35 million users in the UK, businesses can leverage LinkedIn to build strong professional networks, generate high-quality leads, and establish industry authority. If you’re a company looking to grow through digital marketing in the UK, here are some effective LinkedIn marketing strategies tailored for B2B success.

1. Optimize Your LinkedIn Profile & Company Page

Your LinkedIn profile and company page serve as the first impression for potential clients. Make sure to:

Use a high-quality logo and cover image that reflects your brand identity.

Write a compelling “About” section highlighting your expertise and services.

Incorporate relevant keywords like web development agency in the UK and digital marketing solutions.

Regularly update company details, employee profiles, and showcase your work.

2. Create Value-Driven Content

Content is key to engagement on LinkedIn. Focus on:

Posting industry insights, case studies, and thought leadership articles.

Sharing success stories of how your services, such as web development agency in the UK, have helped businesses grow.

Using videos, infographics, and polls to enhance engagement.

Writing long-form content that adds value to your target audience.

3. Leverage LinkedIn Ads for Lead Generation

Running paid campaigns can significantly boost visibility. Effective LinkedIn ad formats include:

Sponsored Content: Promotes your best-performing posts to a targeted audience.

Message Ads: Sends personalized messages directly to potential clients.

Lead Gen Forms: Collects high-quality leads without redirecting users from LinkedIn.

Dynamic Ads: Creates personalized ad experiences based on user profiles.

4. Build Connections & Engage with Your Network

Growing a meaningful network is crucial for B2B marketing success. Ensure to:

Connect with industry professionals, decision-makers, and potential clients.

Engage with your audience by commenting on posts and participating in discussions.

Join LinkedIn groups related to digital marketing in the UK to expand your reach.

5. Use LinkedIn Analytics to Refine Strategy

Regularly monitor your LinkedIn performance using built-in analytics tools. Track:

Engagement rates on posts.

Click-through rates on LinkedIn ads.

Follower growth and demographics.

Lead conversions from your LinkedIn campaigns.

Final Thoughts

LinkedIn is a powerful platform for B2B businesses looking to grow in the UK market. By optimizing your profile, posting valuable content, leveraging LinkedIn ads, and engaging with your network, you can build a strong online presence. Whether you specialize in digital marketing in the UK or operate as a web development agency in the UK, LinkedIn offers immense potential to generate high-quality leads and establish thought leadership.

Need expert help in managing your LinkedIn marketing strategy? Contact us at Maya Tech Media for tailored solutions!