#B2B integration

[ds4u]

Simplify trade & boost efficiency with B2B Integration! Learn the benefits & discover top EDI platforms to streamline your business

[e-commerce-development-company]

Woxro: The Bright Head in the Lead of Ecommerce Development

Woxro is one of the highest level e-commerce development companies in the constantly changing digital economy. Woxro assures cutting-edge solutions for businesses with the sophisticated requirement of today's digital economy. Whether it's about B2B and B2C platforms or the most seamless integration, or simply a custom-built solution, the online business experiences get ignited through Woxro's services. Backed with the attitude of innovation and commitment towards making their clients successful, Woxro helps companies make strong digital platforms along with competitive markets. Check out these are the core e-commerce development services by which Woxro comes forward to be a preferred partner for businesses wanting to breathe new life into their online presence. Woxro is the leading ecommerce development company in India and is providing top notch services and solutions for you.

B2B Platform Development

The B2B interaction is at the heart of modern commerce; it has built B2B platforms that make such interactions easy and hassle-free. B2B marketplaces help a company reach its suppliers, shortlist potential partnerships, and make the transactions all from one centralized place. Woxro's B2B platforms are wide-ranging and ensure that customers experience security, reliability, and ease of use in all business operations in order to create confidence and efficient workflows. Woxro's B2B solutions are equipped with real-time inventory management, automated processes, and advanced analytics, meaning businesses can work efficiently and have valuable relationships that last long.

B2C Platform Development

Through ease-of-use, online shops to offer products for shopping, Woxro's B2C platform development services help businesses reach their customers and interact directly with them. Designed to convert visitors into loyal customers, Woxro's B2C platforms include all the comprehensive tools for managing products, processing secure payments, and engaging in more personalized experiences for shopping. Each is optimized to give an easy, enjoyable experience to the user as businesses stretch their reach to the customer, marketing being directed, and giving an enjoyable shopping experience that creates a sale and brand loyalty.

Platform Migration

Moving out from the outdated systems to modern scalable platforms often marks the beginning for businesses that want to remain competitive. Woxro professionals successfully migrate complexly numerous business operations from less than the minimum level of disruption. Woxro takes cautious control of data migration, system configuration, and testing processes while making the move to become more distant in terms of on-premise systems to cloud infrastructure, updating legacy technology, or changing platforms. When businesses engage with Woxro, they embrace the latest technologies, realize cost savings on operations, and boost the performance of the system with business continuity and efficiency intact.

Custom-Designed Platform Development

Woxro realises that every business is unique and has custom platform development services that provide bespoke solutions for a specific goal or workflow in place. These platforms are off-the-shelf by definition, designed from the ground up to meet a precise business need. Woxro's custom solutions are scalable and adaptive, allowing businesses to implement proprietary features, streamline workflows, and maximize flexibility. About Woxro's customization innovation integration: It ensures that the platforms continue to grow with the business and, thus, become an excellent basis for long-term growth as well as a competitive edge in the market.

CMS Integration

The integration of a content management system with your e-commerce platform has vast benefits within the operation, ranging from effective product management to advanced SEO capabilities. Woxro's content management system integration services enable businesses to access a single, easy-to-use interface for managing product descriptions, optimizing search content for better search engine rankings, and personalising shopping experiences. CMS integration, therefore, promotes ease of updates while bringing increased online visibility and engagement from customers. CMS integration helps companies create more engaging and dynamic experiences that talk to customers to convert them.

API Integration

API integration is a necessary concept for e-commerce platforms in an interlinked digital world, integrating with third-party applications, payment systems, and other services. Woxro's API integration services provide smoother interoperability between different software applications for easy information sharing and add-on features. Of course, payment gateway, CRM system, and APIs all resolve issues because their performance can grow without getting disconcerting of existing operations, Woxro ensures that. API integration makes the overall functionality and responsiveness of e-commerce platforms robust, flexible, and scalable enough to expand on further expectations.

Why Woxro for ECommerce Development?

At Woxro, you will find industry expertise, innovative technology and, above all, a client-centric approach that seeks tailored solutions for each business. Ecommerce development with Woxro's services is done to cater for the unique needs of every client so as to ensure robust, scalable solutions adapting to changing market demands. Whether it is a B2B, B2C platform, handling platform migrations, or integration with CMS and APIs, Woxro connects with technical pools of expertise in alignment with strategic insight to yield results. Businesses partner with Woxro to achieve advanced tools and custom solutions in enforcing the new path forward through their digital success.

Conclusion

Woxro e-commerce development solutions give businesses the possibility of a powerful and agile web presence. The products offered by Woxro for creating B2C growth strengthen customer engagement, streamline B2B relations, smooth migrates, and unlock API and CMS integrations that facilitate business clients' digital transformation with the platform. Equipping businesses with solutions that solve the challenges of the digital age, creating future-proof, impact-generating e-commerce, to drive business growth and success-all of these Woxro does.

[shoparhamwebworks]

Boost Your Shopify Store with Wholesale B2B Pricing Discounts App Integration

Managing wholesale pricing on your Shopify store has never been easier with the Wholesale B2B Pricing Discounts app.

This powerful tool simplifies wholesale management by offering a unique pricing system that encourages bulk purchases through tiered discounts. Instead of juggling multiple sites or duplicate variants, you can seamlessly integrate wholesale and custom pricing directly into your main store.

With compatibility for AJAX carts, you can eliminate the need for discount codes and streamline your operations for greater efficiency.

[carlhofelina]

Artificial Intelligence is more than just a buzzword—it's a powerful force shaping the way we work, live, and connect. As businesses and professionals navigate the rapidly changing digital landscape, AI integration has become not only an advantage but a necessity. From automating repetitive tasks to streamlining communication, AI is transforming the workplace—and now is the time to plug in.

What Is AI Integration?

AI integration refers to the process of embedding intelligent technology into your current systems and workflows. Instead of replacing human effort, it enhances capabilities by analysing data, learning patterns, and optimising operations in real-time. For professionals and organisations alike, this means better decisions, faster execution, and improved customer experiences.

Why Embrace AI Today?

Here’s how AI integration is making a difference across industries:

Improved Efficiency

With AI handling time-consuming tasks like email filtering, data analysis, and scheduling, teams can focus on what truly matters—innovation and human connection.

Smarter Decisions

 AI can process huge amounts of information quickly, offering insights that help businesses make better, data-backed choices.

Digital Strength

Today’s digital-first world demands a solid online presence. AI tools play a major role in Digital Presence Management, from optimising search visibility to curating consistent social media content.

Personal Branding 

Professionals and entrepreneurs are increasingly using AI-powered personal branding tools to craft compelling bios, automate content creation, and engage with audiences more effectively.

B2B Strategy

In a competitive market, B2B branding strategy supported by AI helps teams personalise outreach, understand client behaviour, and build stronger relationships.

Getting Started With AI Integration

Adopting AI doesn’t require a tech overhaul. Start with tools you may already be using:

Leverage Smart Features: Google Workspace, Microsoft 365, and Canva now include AI suggestions, writing assistants, and design tools.

Automate with Purpose: Platforms like Zapier or Make.com allow easy automation between your favourite apps and services.

Explore Industry Tools: If you’re in marketing, explore ChatGPT or Jasper for content. If you’re in customer service, check out AI-enabled platforms like Intercom or Drift.

Best Practices for a Smooth Transition

Educate Your Team: Offer basic training so everyone feels confident using AI tools.

Start with a Small Project: Test out AI on a single workflow, such as automating social media or customer queries.

Maintain Human Oversight: Always review AI outputs for accuracy and relevance.

Key Takeaways

AI integration is no longer optional—it's essential. Whether you're looking to improve productivity, enhance brand visibility, or gain a competitive edge, integrating AI is a smart step forward.

Visit Best Virtual Specialist to discover how our expert virtual professionals can help you integrate AI tools, elevate your digital presence, and transform your workflow. 

[crenovent]

Every quarter, revenue leaders make bold projections. The numbers are crunched. The CRM is reviewed. The sales reps are confident.

Yet, when the quarter ends, actual revenue misses the mark.

What happened?

It’s not a sales problem. It’s not a marketing failure. It’s a revenue operations blind spot—and it's more common than you think.

When Good Data Leads to Bad Decisions

Most organizations rely heavily on their CRM for forecasting. But here’s the truth: CRMs were designed for data entry, not forecasting precision.

They give you static snapshots. You see deal values, expected close dates, and rep activity. But what you don’t see is:

How aligned your go-to-market teams actually are

Which deals are at risk (even if they look “committed”)

Where the real bottlenecks in your revenue engine lie

To get that clarity, you need RevOps.

RevOps: The Engine Behind Accurate Forecasting

Revenue Operations (RevOps) isn’t just about connecting systems—it’s about connecting insights to impact.

By aligning sales, marketing, and post-sales under one operational strategy, RevOps helps you:

Improve forecast accuracy through real-time, holistic visibility

Identify stalled deals before it’s too late

Understand true pipeline health—not just volume

Empower leadership with actionable intelligence

Platforms like Crenovent are built specifically to make these outcomes a reality.

Unlock Accuracy with Crenovent and RevOp Max

Crenovent’s RevOp Max is designed for teams who are done guessing. It offers:

Centralized forecasting dashboards

AI-powered risk detection across deals

Real-time insights from pipeline to post-sale

Integration with your existing CRM to enhance—not replace—your stack

And because it’s tailored for modern revenue teams, it scales as you scale—without losing control.

Why Crenovent?

Unlike generic software providers, Crenovent was built with a single mission: to make revenue predictable, scalable, and intelligent.

From startups to enterprise, our platform adapts to your needs, aligns your teams, and unlocks the power of RevOps in practice—not just theory.

Final Thought

Forecasts fail when they rely on assumptions and fragmented views.

They succeed when your revenue operations system is synchronized, your data is alive, and your teams are driving decisions together.

It’s time to leave the guesswork behind.

Explore the future of intelligent revenue at Crenovent.

[certivo]

AI-Powered Compliance Management Software for Regulatory Change | Certivo

Discover Certivo’s AI-powered compliance management software, designed to help B2B organizations in the USA, UK, and EU stay ahead of evolving regulations. Our solution simplifies regulatory compliance through real-time regulatory change management, certificate automation, and predictive risk analysis. Empower your compliance team with a scalable and intelligent platform that integrates seamlessly with your existing systems. Certivo’s AI-powered compliance solution reduces manual effort, improves accuracy, and ensures proactive regulatory response. Whether you're in healthcare, finance, or manufacturing, Certivo keeps your operations audit-ready and compliant. Try the future of compliance today—trusted by modern businesses to manage compliance smarter and faster.

[abhibaj]

Fueling Growth: Surbhi Sharma’s Blueprint for High-Impact B2B Campaigns

In today's rapidly evolving digital landscape, B2B marketing has transcended traditional boundaries. Companies are now leveraging data-driven strategies to engage with their target audiences more effectively. This shift necessitates a comprehensive understanding of demand generation, go-to-market (GTM) strategies, and marketing leadership.

Surbhi Sharma, Global Campaigns Lead at Thoughtworks, exemplifies this modern approach. Her experience in orchestrating global campaigns and account-based marketing (ABM) initiatives offers valuable insights into building high-impact campaigns that resonate across regions.

Get full insights@ https://itechseries.com/interviews/demand-gen-gtm-strategy/

Understanding Demand Generation in B2B Marketing

Demand generation is more than just creating awareness; it's about fostering genuine interest and guiding potential clients through the buyer's journey. In the B2B realm, this involves a strategic blend of content marketing, targeted outreach, and personalized engagement.

Surbhi emphasizes the importance of aligning demand generation efforts with the overarching GTM strategy. By doing so, businesses can ensure that their marketing initiatives are not only attracting leads but also converting them into loyal customers.

Crafting a Robust GTM Strategy

A well-defined GTM strategy serves as the backbone of successful B2B marketing campaigns. It outlines how a company will deliver its unique value proposition to customers and achieve a competitive advantage.

Surbhi advocates for a collaborative approach in developing GTM strategies. By involving cross-functional teams, businesses can create cohesive plans that address various market segments and adapt to regional nuances.

Leveraging Data for Informed Decision-Making

In the age of information, data is a powerful tool for marketers. It provides insights into customer behavior, campaign performance, and market trends.

Surbhi highlights the significance of data analytics in refining marketing strategies. By continuously monitoring and analyzing data, businesses can make informed decisions, optimize their campaigns, and achieve better ROI.

The Role of Marketing Leadership

Effective marketing leadership is crucial in navigating the complexities of B2B marketing. Leaders like Surbhi play a pivotal role in setting the vision, fostering innovation, and driving team performance.

Surbhi's leadership style emphasizes collaboration, continuous learning, and adaptability. By cultivating a culture that embraces change and encourages experimentation, she ensures that her team remains agile and responsive to market dynamics.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

Implementing Account-Based Marketing (ABM)

ABM is a strategic approach that focuses on targeting specific high-value accounts with personalized marketing efforts. This method aligns sales and marketing teams to deliver tailored experiences that resonate with individual clients.

Surbhi's experience with ABM initiatives underscores its effectiveness in driving engagement and conversions. By understanding the unique needs of each account and delivering customized solutions, businesses can build stronger relationships and increase customer loyalty.

Navigating Global Campaigns

Managing campaigns across diverse regions presents unique challenges, including cultural differences, language barriers, and varying market dynamics. A successful global campaign requires a balance between standardization and localization.

Surbhi's approach involves developing a unified campaign framework that can be adapted to local contexts. This ensures consistency in messaging while allowing for flexibility to address regional preferences and behaviors.

Continuous Improvement and Innovation

The B2B marketing landscape is constantly evolving, necessitating a commitment to continuous improvement and innovation. Staying ahead requires marketers to be proactive, embrace new technologies, and remain open to change.

Surbhi encourages a mindset of experimentation and learning. By fostering an environment where teams can test new ideas, learn from failures, and iterate on successes, businesses can drive sustained growth and remain competitive.

Need more help@ https://itechseries.com/contact-us/

Conclusion

Surbhi Sharma's insights offer a comprehensive view of what it takes to build high-impact B2B marketing campaigns. By integrating demand generation, data analytics, GTM strategies, and strong marketing leadership, businesses can create compelling campaigns that drive results. Incorporating these elements into your marketing efforts can lead to more effective engagement, higher conversion rates, and long-term customer relationships. As the B2B landscape continues to evolve, adopting a holistic and adaptable marketing approach will be key to sustained success.

[rrfinpay]

RRFINCO Common Service Centre in Bihar is a one-stop service point for bringing e-services from the Indian Government to rural and remote locations of Patna.

[iconnectintlpvtltd]

Take a look at this post… 'JSON Validator , URL Encoder/Decoder , URL Parser , HTML Encoder/Decoder , HTML Prettifier/Minifier , Base64 Encoder/Decoder , JSON Prettifier/Minifier, JSON Escaper/Unescaper , '.

[luxurydistribution]

Marketplace Integration for Designer Brand Suppliers: A Key to Expanding Reach and Efficiency

In today’s competitive retail environment, marketplace integration for designer brand suppliers has become a vital strategy for growth and visibility. Suppliers like Luxury Distribution, known for their premium selection of designer brands, are increasingly leveraging marketplace platforms to broaden their reach and streamline operations. This seamless integration enables businesses to not only enhance their brand presence but also optimize inventory management, improve customer experience, and drive sales.

 Expanding Brand Reach and Visibility

One of the most significant benefits of marketplace integration for designer brand suppliers is the ability to expand reach and visibility to a wider audience. Platforms such as Amazon, eBay, and luxury-focused marketplaces allow suppliers like Luxury Distribution to tap into vast, global customer bases without needing to invest heavily in traditional marketing. Through marketplace integration, these suppliers can showcase their designer brands to consumers who may not have otherwise encountered their offerings.

For designer brands, maintaining exclusivity and creating a strong brand presence is crucial. Marketplace integration provides a way to carefully control how products are presented, ensuring that the integrity and image of the brand are upheld while also reaching a larger audience. By listing on highly trafficked, trusted marketplaces, Luxury Distribution can build a reputation for reliability, quality, and exclusivity.

 Streamlining Operations and Inventory Management

Another advantage of marketplace integration for designer brand suppliers is the ability to streamline operations, particularly inventory management. Managing multiple marketplaces can be challenging, but by integrating the right software, suppliers can synchronize their inventory across all platforms in real time. This helps reduce errors, prevent overselling, and ensure that customers are only presented with items that are in stock.

For Luxury Distribution, integrating their inventory across multiple marketplaces ensures they are never caught off-guard by stockouts or logistical issues. This not only enhances the customer experience but also boosts operational efficiency by eliminating the need for manual updates and reducing the risk of errors that can lead to costly mistakes.

 Enhancing Customer Experience and Trust

Marketplace integration also plays a significant role in improving customer experience. These platforms often come with built-in features like easy payment processing, reliable customer support, and secure shipping options that enhance the convenience for both suppliers and customers. For designer brand suppliers like Luxury Distribution, having access to these tools makes it easier to manage orders and communicate with buyers efficiently.

Moreover, customers are more likely to trust familiar marketplaces, which often offer buyer protection policies and hassle-free returns. By listing their products on these platforms, Luxury Distribution can provide customers with the peace of mind they need to make purchasing decisions, ultimately leading to higher conversion rates and repeat business.

 Conclusion

Marketplace integration for designer brand suppliers offer a wealth of benefits, including increased visibility, streamlined operations, enhanced customer experience, and ultimately higher sales. For Luxury Distribution, embracing this approach allows them to stay ahead of the curve in the highly competitive designer brand market. By effectively leveraging marketplace platforms, they can continue to provide exceptional products while building a strong, global presence.

[tripkiestechnology]

Tripkies Technology recognizes the paramount importance of B2B and B2C travel portal development, coupled with seamless GDS integration, for driving success in the modern travel industry. Our comprehensive solutions empower businesses to reach wider audiences, streamline operations, and provide exceptional travel experiences.

[kusheldigisolutions1]

B2B Ecommerce with BigCommerce: How to Build a Powerful Wholesale Store

The revolutionary growth of B2B eCommerce has completely and tremendously transformed the wholesale sector by providing different means. This includes businesses that can buy and sell online with easier means. With BigCommerce development solutions, create a strong yet scalable wholesale store that will help to address and meet all the requirements of modern businesses. Collaborating with an ECommerce development company will enable you to maximize potential and get the most out of your store.

Why Choose BigCommerce for B2B eCommerce?

BigCommerce is one of the top and leading platforms for B2B and B2C eCommerce that surely offers unique and advanced features specific to your wholesale business. Know why it stands out out of others:

Scalability – Handles and easily accommodates bulk orders effortlessly.

Flexible Pricing Models – Allows to support customer-specific pricing and bulk discounts.

Advanced Customization – Allows easy and simple integration methods with third-party tools.

Mobile Optimization – Also ensures a smooth shopping experience.

Secure Transactions – Features like PCI-compliant security for safe as well as secure transactions.

If any business is looking for affordable BigCommerce development solutions in USA, it is preferred to have professional developers who can assist in modernizing the setup and also customization of a wholesale store.

Steps to Build a Powerful Wholesale Store on BigCommerce

1. Define Your B2B eCommerce Strategy

Outlining and defining your business objectives is essential before diving into eCommerce development. On priority, identify and determine your target audience, pricing model and many more key features for easy transactions. Knowing your business requirements guarantees a systematic approach to BigCommerce development solutions.

2. Choose the Right & Appropriate BigCommerce Plan

BigCommerce offers different pricing plans that will be appropriate and suitable for B2B operations. Features like customer segmentation, bulk pricing, and API support are essential for a wholesale store. Shelling out for the right plan guarantees that you receive all the functionalities necessary to grow and further scale your overall business.

3. Customize Your Storefront

Your website or online store design plays a crucial role when it comes to customer engagement. Choose a professional theme or work with an eCommerce development company to create a custom storefront for your business. Also make sure that your store is user-friendly, responsive, and SEO-optimized to enhance visibility.

4. Implement Customer-Specific Pricing

One of the distinguishing and key characteristics of a B2B eCommerce store is personalized pricing. With BigCommerce, you can:

Establish or Set various price levels according to customer groups.

Offer heavy discounts for bulk purchase orders.

Special deals for loyal and repeat customers.

It would absolutely increase the level of customization, enhance user experience and boost sales.

5. Streamline Product Management

Wholesale store management has some requirements like it needs efficient product organization. Utilize BigCommerce’s bulk product upload, inventory tracking, and catalog management capabilities to maintain your store in top condition. Integration with ERP and CRM systems further makes it easy and simplifies operations.

6. Optimize Payment and Checkout Process

A smooth checkout process decreases cart abandonment and improves conversions. With BigCommerce, you can:

Offer multiple payment options (PayPal, credit card, wire transfers, etc.).

Enable one-click reordering for returning customers.

Ensure secure transactions with built-in fraud protection.

7. Integrate Shipping and Logistics Solutions

Shipping plays a critical role and an important part in B2B transactions. BigCommerce supports integration with major shipping carriers like FedEx, UPS, and DHL. Features like real-time shipping rates and automated tracking enhance customer satisfaction.

8. Enhance Customer Experience with Self-Service Portals

B2B customers expect a seamless experience. A self-service portal allows customers to:

Manage their accounts.

View order history.

Track shipments.

Request bulk quotes.

Providing these features improves efficiency and customer loyalty.

9. Leverage SEO and Marketing Tools

To attract more buyers, optimize your B2B eCommerce store with SEO-friendly URLs, meta tags, and mobile optimization. BigCommerce’s built-in marketing tools allow businesses to:

Run email marketing campaigns.

Automate offers,promotions and discounts.

Utilize Google Shopping and social media integration.

 Associating with an eCommerce development company will get your store to rank better in Google searches and ensure that it reaches your targeted customers well.

10. Analyze Performance and Scale Your Business

Consistent store performance analysis is important for growth. BigCommerce provides advanced analytics tools to track:

Sales trends.

Customer behavior.

Conversion rates.

Based on insights, you can actually make data-driven and fact based decisions to enhance your store’s performance and will be beneficial for your business to grow efficiently.

Conclusion

Developing a B2B eCommerce store with BigCommerce development solutions provides wholesalers with a hassle-free and strong online presence. By choosing the right plan, implementing advanced features, and working with an eCommerce development company, businesses can create a high-performing wholesale store. If you're looking for affordable BigCommerce development solutions in the USA, partnering with expert developers will help you achieve your goals faster and more efficiently.

For More Visit us :-

[jcmarchi]

Akshita Iyer, Founder and CEO of Ome – Interview Series

New Post has been published on https://thedigitalinsider.com/akshita-iyer-founder-and-ceo-of-ome-interview-series/

Akshita Iyer, Founder and CEO of Ome – Interview Series

Akshita Iyer, Founder and CEO of Ome, is a neuroscience graduate from Duke University whose entrepreneurial path was sparked by a personal experience with a kitchen fire. This pivotal moment led to the creation of Ome, a company focused on reimagining the cooking experience through smart home innovation. Under her leadership, Ome introduced the patented Smart Knob, a solution designed to make kitchens safer and more automated. Iyer also serves on the UL 858 Technical Committee, where she works alongside industry experts to uphold safety standards for household appliances.

Ome is the world’s first Smart Knob that replaces your stove knobs to add real-time remote control, automatic shut-off, and voice integration—making cooking safer and stress-free. Compatible with most gas and electric stoves, Ome helps prevent kitchen fires and offers hands-free control without requiring a subscription.

Can you tell us a bit about your personal journey from neuroscience at Duke to becoming the founder of a smart home tech company?

Honestly, I never expected to end up in the kitchen appliance space. I studied neuroscience at Duke with plans to go to med school. After graduation, I worked at a hospital to gain experience, but during that time, I got hooked on Shark Tank. I was fascinated — not just by the products, but by the people. So many of them weren’t traditional entrepreneurs. They were just regular people solving personal problems. That really stuck with me.

Then something happened in my own home: my mom, who was diagnosed with Parkinson’s, accidentally left the stove on and started a kitchen fire. Thankfully no one was hurt, but it was a wake-up call. I started searching for a solution and assumed something simple already existed to solve this — but I quickly realized how antiquated and underserved the kitchen space is.

Every other part of the home had gotten smarter — smart thermostats, locks, lights — but the stove, arguably the most dangerous appliance in the house, had been left behind.

That’s when everything clicked. If there were retrofit solutions for doorbells and thermostats, why not the stove? I didn’t have a tech background, but I couldn’t shake the idea and thought, “how hard could it be?” (Spoiler: pretty hard.) But I dove in anyway — and that’s how Ome was born.

What were the biggest challenges you faced in the early days of building Ome, and how did you overcome them?

Switching from neuroscience and a med school track to founding a tech company was a huge leap. I was a first-time entrepreneur, figuring everything out as I went. One of the biggest early hurdles was learning how to raise capital. I had no experience in the startup world, and initially I thought having a strong idea and a compelling product would be enough. I quickly learned that wasn’t the case. I had to learn how to pitch, who to pitch to, and how to tailor the message.

For example, I remember pitching to an investor whose thesis was to invest in B2B SaaS startups — retrospectively, completely the wrong fit — and his confusion was palpable. That taught me early on that I needed to do my homework and understand not just how to tell our story, but who I was telling it to. Fundraising became as much about psychology and strategy as it was about the product.

And then the pandemic hit. Our supply chain came to a standstill. We couldn’t get components, production slowed, and we had early supporters waiting for a product we couldn’t deliver on time. That was a defining moment for us. We got really honest with our customers — transparency became our north star. Internally, we set up a war room, re-evaluated suppliers, and found alternative solutions to get production back on track, even at limited capacity.

Looking back, those challenges shaped the resilience of our company. We learned to adapt fast, communicate clearly, and solve one problem at a time. And that mindset still drives how we operate today.

Can you give us a quick breakdown of how the Ome Smart Knob works and what makes it unique in the smart kitchen space?

Ome is the world’s first Smart Stove Knob designed to make cooking safer, easier, and more intuitive. It’s the only retrofit device that replaces your existing stove knobs and can be installed in just minutes on almost all gas or electric stovetops and ranges. Once installed, it turns your stove into a smart appliance that you can monitor and control in real-time, from anywhere.

What sets Ome apart is that it tackles one of the most overlooked problems in the smart home: unattended, distracted cooking, which is the leading cause of house fires. Our technology offers features like automatic shut-off in case of absence, safety locks, built-in timers, and hands-free voice control via Amazon Alexa — giving users peace of mind every time they cook.

But we’re not just building a safer stove. Our vision is to create a fully connected kitchen �� integrating auxiliary sensors, smart recipe content, and even grocery delivery to streamline and simplify the entire cooking experience.

What also makes Ome unique is our impact beyond individual households. Our platform includes a centralized dashboard that allows property managers in multi-unit buildings — like dorms, condos, and senior living communities — to monitor stove activity remotely and proactively prevent hazards. It’s not just about consumer convenience; it’s about public safety, especially in environments where a single incident can affect many lives.

While a lot of smart kitchen gadgets add to counter clutter or only offer niche features, Ome delivers something that’s both essential and seamless — a smarter, safer, and more intuitive kitchen, starting with the most used cooking appliance.

You’ve described your view of AI in the home as “ambient intelligence” rather than app-centric. What does that mean in practice, and why is it important?

To me, ambient intelligence means tech that blends into your life — quietly working in the background, learning from your behavior, and stepping in only when needed. Most smart home products today are very app-driven. You have to open an app, press a button, adjust settings. That’s not really smart — it’s just remote control with extra steps.

With Ome, we want to flip that script and pave the path toward a future where your home anticipates risks and takes action before you even notice a problem. Imagine a stove that shuts off if left on too long, or detects patterns that might indicate a problem, without you lifting a finger. The best technology doesn’t interrupt your life. It enhances it quietly, and keeps you safe without being intrusive.

The smart home market is filled with flashy gadgets — how does Ome push back against that novelty bias in favor of simplicity and trust?

We intentionally built something simple. The Ome Smart Knob doesn’t try to be flashy. It looks and feels like the thing it replaces and that’s the point. It installs easily, works quietly, and adds real value.

In safety, less is more. People don’t want another app to manage or a complicated interface. They want solutions that feel natural, that just work. They want peace of mind. We’ve heard so many users say, “This just makes sense.” That’s the kind of feedback we strive for.

In your view, what does the industry get wrong about what people actually want or need from smart home technology?

I think there’s a tendency to over-engineer — more features, more control, more complexity. But most people just want less: less friction, less risk, less stuff to manage.

Smart homes should enable independence, not require constant attention. Especially for older adults or busy families, technology needs to be supportive, not stressful. That’s what we focus on: building tech that serves real needs in intuitive ways.

You’re part of the UL 858 Technical Committee, helping define safety standards. How does that work influence your decisions at Ome?

Being on the UL 858 Technical Committee has been incredibly eye-opening. It’s one thing to develop new technology. It’s another to sit at the table where safety standards are actually being written. UL 858 focuses on preventing hazards like accidental activation and overheating in electric ranges, and a big part of that work is figuring out how safety evolves as appliances get smarter.

That perspective directly shapes our approach at Ome. We made a very deliberate decision that our Smart Knob requires a manual push-and-turn to activate — not because it’s trendy, but because it aligns with a core safety principle: intentional use. We don’t allow remote start, because when you’re dealing with fire and gas, there’s no room for ambiguity about user intent.

Being in those discussions — where the consequences of a design decision are measured in lives and property — reinforces our commitment to real-world safety over flashy features. It’s helped us stay clear on our priorities: building tech that’s not just smart, but safe by design, trustworthy by default, and always grounded in the realities of the home.

Why was it important for you to create a retrofit solution instead of building a new smart appliance from scratch?

From day one, accessibility and sustainability have been core to our mission and that’s exactly why we chose to build a retrofit product.

Replacing an entire stove just to make it smart isn’t realistic for most people. It’s expensive, a major purchasing decision, and typically isn’t necessary unless your appliance breaks or you’re building a new house. We saw an opportunity to do something more thoughtful: create a solution that works with what people already have. With Ome, upgrading your stove takes minutes — no remodeling, no steep learning curve, and no need to replace something that still works.

There’s also a deeper sustainability angle here that’s often overlooked. So many modern appliances are designed to be replaced — short product cycles, software that ages out quickly, components that fail early. We’re pushing against that trend. By extending the life of existing appliances, we’re reducing waste and offering a smarter alternative.

To us, innovation isn’t about starting from scratch. It’s about rethinking what’s possible with what’s already in place to make homes safer, smarter, and more sustainable in the process.

How do you think the broader smart home landscape will evolve in the next five years, especially in terms of AI integration?

Over the next five years, I think we’ll see a fundamental shift from “smart” homes to truly intelligent homes, and AI will be the driver of that change. But it won’t look like what we see today. It won’t be about more screens or more control panels. The future is ambient — quiet, contextual, and deeply intuitive.

AI will become better at learning how we live from our routines, preferences, and patterns of behavior. Instead of constant notifications and manual inputs, we’ll see systems that step in automatically — adjusting, assisting, and protecting us in ways that feel invisible but meaningful. Think of a home that senses risk and responds instantly, without waiting for a command.

This shift will also redefine what “smart” actually means. Right now, there’s a flood of connected devices that don’t add real value. Over time, I believe we’ll see the market correct itself, moving from gimmicks to purpose-driven innovation. Safety, aging in place, accessibility, and sustainability will become the benchmarks that matter.

The companies that thrive in this next phase won’t be the ones chasing trends. They’ll be the ones quietly building trust, solving real pain points, and creating tech that blends into the background but makes a real difference in everyday life.

Thank you for the great interview, readers who wish to learn more should visit Ome. 

[crenovent]

The role of a CRM has long been central to how businesses manage customer relationships, but in the age of RevOps and real-time collaboration, traditional CRMs are no longer enough.

The CRM Era Is Overdue for an Upgrade

When CRMs were first introduced, they revolutionized how sales teams tracked contacts and deals. However, most legacy systems were built in an era before Revenue Operations emerged as a strategic discipline.

Today’s revenue leaders need much more than lead tracking and pipeline views. They need systems that align marketing, sales, and customer success, deliver actionable insights, and adapt to rapidly changing buyer behaviors.

Unfortunately, most CRMs still:

Operate in silos

Lack cross-functional visibility

Offer limited data intelligence

Depend on manual inputs

Fail to support real-time revenue planning

As a result, revenue teams struggle with disjointed workflows and misaligned goals, undermining growth.

Why Traditional CRMs Don't Fit the RevOps Model

RevOps (Revenue Operations) is a unified approach to aligning go-to-market teams, streamlining processes, and driving predictable revenue growth. It thrives on:

Unified data across departments

Consistent processes and KPIs

Shared accountability

Integrated tech stack

But most CRMs are too static and departmentalized. They might support individual functions well — like sales tracking — but they don’t offer the systemic intelligence and operational fluidity that modern RevOps demands.

This is where many revenue teams hit a wall: their tools haven’t evolved at the same pace as their operational strategy.

The Risks of Relying on Outdated CRM Tools

Data Silos Without a shared data infrastructure, teams can’t collaborate effectively. CRM data often stays locked within sales, leaving marketing and customer success flying blind.

Poor Forecasting Static CRMs offer historical views, not predictive foresight. This leads to inaccurate pipeline forecasting, missed targets, and unreliable growth models.

Operational Inefficiency Manual handoffs and duplicated efforts are rampant. A RevOps framework needs automation, but traditional CRMs can’t handle workflows across functions.

Lack of Insights CRMs track activity, but don’t contextualize it. Revenue leaders need real-time insights to understand customer intent, conversion velocity, and team performance.

The Case for RevOps-First Platforms

If revenue alignment is the goal, the technology must reflect that. A RevOps-first platform enables:

Seamless collaboration across revenue teams

Centralized dashboards with role-specific views

AI-powered insights for smarter decisions

Workflow automation that bridges gaps between functions

This is where platforms like Crenovent are reshaping the game. Instead of patching outdated CRMs with plugins and workarounds, Crenovent is built from the ground up for Revenue Operations.

One of its core offerings, RevOps Max, helps unify sales, marketing, and success functions while providing real-time visibility into revenue performance, planning, and pipeline health.

Choosing the Right Path Forward

Relying solely on CRM for growth in 2025 is like driving a race car with no dashboard. You might be moving, but you have no idea how fast, in which direction, or whether you’ll make the next turn.

To thrive in today’s complex, fast-moving markets, businesses need to:

Rethink the role of CRM

Embrace the RevOps model

Invest in systems built for integrated, insight-led operations

Learn how modern revenue teams are transforming with AI, alignment, and automation at Crenovent.