#Beer point of sale System

[fake-married-my-dead-fiance]

As much as King the Land is totally a tropey RomCom, I really love how much focus there is on problems women face in the workplace and even the Evil Older Sister is a victim of the vicious system. (spoilers for Ep 6)

She is an objectively bad person, but her father seems entirely ready to throw the entire company to Gu Won if he shows literally a single ounce of willingness to take it. Which is utter BS because despite her recent decisions, she seems fairly competent and has put in years and years of hard work. Doesn't matter though, her (illegitimate? step?) incompetent male sibling will win if he ever decides he wants to...

All three of the friends having service jobs and having to deal with all that BS is great because of how much awfulness it shows. I love that Kang Da-eul is completely shameless and will lie to customers to sell crap. You do that! And Sa-rang's comment about wearing a smile as part of her uniform, totally true. I smiled through customers berating me many times when I worked in retail.

Also Kang Da-eul going home and having to cook dinner and shop made me so angry. Give that girl a break!

But back to the systemic dynamics, Kang Da-eul abolishing the food buying and then having her subordinates rebel was perfect in that it shows how people will reinforce broken and horrible systems because "I suffered so others ought to suffer too". I love her for just shutting it down and deciding that no one should suffer any longer. She is one of the only female managers who seems to understand how to actually fix this (also Jeon Min-seo, the nice manager on the upper floor).

I guess this is just an appreciation post for her, she is awesome and deserves the world:

But back to my point! Cheon Sa-rang is succeeding not because she's an awesome employee who is very good at her job, but because of random luck and her smile. And while the hotel industry is customer facing and looks are important, it is BS. Her managers should be angry that she's moving ahead so quickly and not them, but they should be mad at her. She is victim to the random whims of the people above her as much as anyone else. What's happening is exactly what upper management wants, people (and in this show especially women) fighting each other instead of questioning why everything is so unfair.

All three friends are doing their jobs to the best of their ability, but fail or succeed, their work lives still suck. Kang Da-eul is excellent at her job and basically is punished for it when they tell her to increase sales beyond what she's already done. Oh Pyung-hwa already has to deal with harassment from customers, but because she's not great at pushing sales she also is harassed by her boss and held back from promotions. Cheon Sa-rang is attacked for having a poor education even though she is perfectly educated for the job she has. It's all unfair and horrible.

Also, counting down till when Sa-rang's coworkers start to say she's only succeeding because she's sleeping with the boss. She is already anticipating that happening while it hasn't crossed Nepo Baby Gu Won's mind.

I just want these girls to have all the beer and tuna heads that they want because they deserve it so much.

[neostriatum]

Campfire Stories

[Dreamwidth]

-

It was like a bad remake of a horror movie. All they had to do was call the room a cabin in the woods and they’d be set.

-

He let himself be led into the room, Sheppard looking altogether too chipper for nine in the evening, the sun having barely finished setting. It looks rather beautiful here, with its western-facing windows letting in the last rays of light. There were other people milling about, putting their finishing touches on Atlantis' brand-new "campground."

It looked like a cross between a rummage sale and pillow fort central. He snorted, setting down the cooler where Sheppard pointed. The room had already been cleared a week ago, with no energy readings to be found except for the usual low-level hum that Atlantis put out. Still, the room looked interesting, large bay windows and scalloped walls that someone had decided was perfect for setting up forts - or tents, as Sheppard was setting up.

"Don't we do this enough off-world?" He mused, screwing on the counterbalance for the magnetic feet. It was an improvisation for the usual tent stakes, and he was glad Sheppard had decided against literally trying to poke holes in the floor. Sheppard pouted at him, tossing him one end of the rope and then standing, "Yeah, but we don't do this in Atlantis." He rolled his eyes, already knowing he was going to give in, "Okay, alright, fair." They set up the tent in remarkable time, given that they had arrived late due to Sheppard finding him in the labs and dragging him out, making a detour to their rooms to stock up on snacks and requisition one of the storage containers that had been converted into a cooler. It was packed with ice, enough to keep beer cold even for the morning and some eggs and smoked meat that Teyla had given them. Briefly, he wished Teyla and Ronon were here, but they had made identical faces of "your planet is weird" when the idea started circulating, and kept to their plans of introducing Ronon to the Athosians. They would be gone for a few days, while Elizabeth had deemed a lull in missions after a spate of successful food negotiations. He glanced at Sheppard concentrating on winching the tarp to the correct tension, and had to hide a smile - it was silly, he had to admit, but it was fun.

After Sheppard deemed their tent complete - furnished with pillows, blankets, and sleeping pads - they ambled over to the main event. The campfire was, for the most part, real. He was happy the room's fire suppression systems had been temporarily isolated and modified so they wouldn't get doused in the quick-setting foam they had discovered early on when the chemists attempted to start up a Bunsen burner, but he did give the fire a scrutinizing look, anyway. "C'mon, McKay," Sheppard groused, patting the honest to god log someone had carried in to the room. It certainly explained the earthy smell, even if he had to sigh at the mess it was probably going to make and bugs it was going to introduce within the city walls, "Chuck found some marshmallows." That was an unexpectedly serendipitous turn of events. He perked up, settling down on the log and watching one of the engineers - some over-enthusiastic pyromaniac Radek kept fussing over - stoke the fire in its sturdy metal basin and move an enameled pitcher around. A stick, looking like it was freshly cut from some poor tree, was pressed into his hands, distracting him from the clatter of pots and pans being drawn out of a duffel bag. "Is that coffee?" He asked, leaning in to Sheppard, in case the buzz word somehow caused a stampede and him to miss out on it. Sheppard honked a laugh, "Yeah, McKay. It's decaf, though, Elizabeth's orders." He frowned sourly, "A limited weight limit and someone brings decaf?" "Actually," Elizabeth said, smiling as she sat on his other side, a steaming cup of what smelled like tea in her hand, "That particular batch was a test subject to extract caffeine. I'm not sure if Knightly managed it, though." His eyebrows popped up in consideration, "A worthwhile pursuit. I remember someone telling me we might be able to get some substitute made."

Elizabeth shook her head wryly, "That would be botany, and they're attempting to cross-breed a tea leaf with a genetically-similar Renassan plant to cultivate something we can grow on the mainland." Snapping his fingers as the memory slotted into place, he said, "Right, the one that tastes like mint." "More like a candy cane," Sheppard muttered, looking put-out, "Doesn't even need any sugar." He and Elizabeth grinned at Sheppard, both of them remembering the polite face Sheppard had to quickly slap on after taking a sip. Someone had tentatively given it the name Saccharcalama pipermenthii, a name that so far had stuck. The sample had been a hit in the mess, and one of the recent trade agreements had been for seedlings in exchange for some steel rods they used to train the plants to grow upright instead of wrapping around a local tree that grew some disturbing thorns. There were high hopes botany would be able to bastardize a plant that had a high enough caffeine content that could supplement their coffee supplies. Even with the Daedalus now bringing supplies every couple of months, the expedition had quickly learned - like he had already ingrained as a foundation of the job - to have coffee running through their veins instead of blood. It was a sensible arrangement, and one that Elizabeth had negotiated herself with Teyla. After the, er, rousing success of the Genii, AR-1 had a tacit agreement to leave the important foodstuffs to Elizabeth and Teyla rather than attempting anything themselves.

A cup of coffee was passed into his hands by Sheppard, and he grumbled despite the offering that it was decked out in milk powder and some of the sugar made from the honey the Athosians had traded with them. It wasn't quite the same as on Earth, but it had already been stirred, and he murmured a thanks over a hot, caramelly sip. He sighed appreciatively despite the lack of kick from caffeine, listening to Elizabeth and Sheppard laugh at his expense. "I'll have you know that a proper cup of coffee keeps this city afloat, colonel," He said with a dramatic sniff, humming over the flavour. "And where would we be without you drinking several pots of it a day," Sheppard remarked, smirking at him. The firelight softened some of the sarcasm in the man's face, making him look incongruously fond, instead. His eyes fluttered away from the sight, feeling his face warm from the heat of the coffee. It was still piping hot, after all, "Well. Nowhere good, I expect." This whole camping thing, he admitted, after watching Radek mutter over his marshmallow and the engineer who was apparently their designated cook of the night outright burn hers, was rather relaxing. Inside the city, close to civilization, and an early-warning system for anyone trying to kill them. He bit into his s'more, sighing happily at the confection of sugar that eased the pang of homesickness, listening to the few volunteers to the madness chat over the firelight.

Perfection. "Here," Sheppard said roughly, passing him a bowl that still had steam coming off of it, "Dinner's done." "Oh!" He debated between shoving the rest of the s'more into his mouth, thus ending the communion of sugar he had been reveling in, or waiting to eat another bit of food that smelled mouth-watering, "Um." A cloth napkin neatly plucked up the rest of his s'more, and before he could turn to complain, Elizabeth held it back out to him with a laugh, "Enjoy it, Rodney." He quirked a grin, "Thanks." Making sure his dessert was carefully wrapped in the napkin first, he accepted the stew from Sheppard. It wasn't unusual that their fingers brushed, but it seemed a little different now, with Sheppard standing over him and the complete lack of danger to make him anxious of things that go bump in the night. He found himself stamping down a flush, hyperaware of Elizabeth already tucking in beside them and his own faintly light-headed mood.

"Thank you," He said quietly, accepting the proffered spoon, as well. Sheppard nudged his arm companionably in return, and silence mostly decided on the group as they savoured the minestrone. Some bread was passed around, Sheppard apparently taking command of that on their particular log by dint of being the first person the basket was passed to from the nearby log. They smelled yeasty, and faintly sweet, like the honey that was in his coffee. It wasn't quite dessert, but in the spirit of roughing it, very much not bad. He laid his into the side of his bowl so it didn't slide entirely down into his stew, gesturing for Elizabeth to take hers before grabbing the basket herself. The smile she gave him glittered in the firelight, and he was glad to see the stress having faded away, at least for the night. That alone made this entire trek into a dusty, forgotten room to play camping all worth the effort. Biting into the roll thoughtfully, he wondered if they would be able to arrange something like this again. Maybe make it some bonding activity - Sheppard and Elizabeth would love that - across the different departments and with the grunts. God only knew how many clubs had sprung up in an attempt to connect, especially for anyone who didn't join a gate team or thought that roughing it meant visiting the Athosians to do some monthly trading. The stew and bread tasted surprisingly good together, preoccupying him with the flavours melding together. It was pretty good, and he wondered who cobbled either of the foods together, particularly as there wasn't anyone from the mess rotation with them tonight.

Sheppard was still lingering over his meal, doubtlessly enjoying the opportunity to eat at the pace of a normal person. He popped the rest of the s'more into his mouth, pleased that it was still warm from the fire, the stickiness of the marshmallow reminding him to finish chewing - and swallow the dregs of his coffee - before speaking, clapping a hand on Sheppard's shoulder. "I'm gonna turn in for the night," He said, "Been up early to fix some water tanks." "Alright," Sheppard nodded, pointing over his shoulder, "Yours is on the right." He shook his head, "Mine's always on the right." Sheppard smirked, "And wouldn't you hate it if I broke your habit?" Grumbling good-naturedly, already feeling the siren call of sleep, he rolled his eyes, "Yes, god forbid we do that." There was a chorus of people saying goodnight to him - apparently he was the designated old person of the group, being the first to break suit and head off. He waved to the room at large, sitting down on the cooler Sheppard had left at the entrance to take his shoes off before heading into the tent. From the slit in the tent, he can see that someone's strung up little lights on the ceiling - Rodney can't quite fathom how because he didn't hear about some poor idiot falling off an incongruously big ladder - and it's not quite starlight, but it looks pretty. He fluffs his pillow a bit, drawing the blanket up and letting the sound of Sheppard's quiet laughter mingling with the rest of them lull him to sleep.

-

Waking up was a sedate affair. He blinked, still drowsy, stretching just enough to feel the release of tension in his back. Sheppard was next to him, out for the count. It was easy to watch for a moment between barely-open eyes, ready to close if somehow Sheppard woke up without notice. The other man hadn't bothered to do more than twitch his blanket aside in a mimicry of sleeping underneath it, curling a pillow under his head with both arms, stretched out on his stomach and probably having his toes poking out of the tent. He quirked a tired smile at the thought, listening to the quiet inhale and exhale of Sheppard sleeping. It almost lulled him back to sleep, memories of missions gone by where all he had to soothe himself was the reassurance that Sheppard wouldn't let anything happen to him. And for the most part, Sheppard had been correct, or otherwise being the first one to beat down any door between them if they got separated. They had settled into a quid pro quo of sorts, trading rescues. If Sheppard wanted to unwind by doing a mock campground within the city, well, it wouldn't hurt to oblige him. It was the closest they would be able to get to each other, like this, arms nearly brushing as they slept within Atlantis. Squeezing the scrap of blanket between his hands, he decided it was better to get up. It was still quiet, and dark, and he should at least check on the rabble before anyone could do something stupid without his supervision - even Radek was here, and as much as he believed Miko could handle things, she was more than a little bit of a push-over with him.

He realized sneaking out was easier said than done, but there must have been something tranquilizing about this little camping trip, because Sheppard only mumbled faintly into his pillow and snored. A smile drifted onto his face, anyway, as he slipped into his shoes and picked his way over the camping remains that looked a lot more disheveled in the sparkling overhead lights. Maybe if he had been paying more attention, he would have realized he had pressed the wrong button for the door. But as the freezing cold encapsulated him quicker than he could think, maybe he would have chosen to fall back asleep with Sheppard beside him.

-

Daylight is, put politely, blinding. He winces, slamming his eyes shut. There was something wrong with this, the back of his mind prodded him - the part that usually kept him alive, but what was supposed to be wrong? The presence of the sun? He scoffed, scrubbing at his eyes before blinking warily. The corridor was empty, aside from a single person hurrying down it, looking for all the world like nothing was more important than their destination. And he knows it's- morning, or something - god, he really needs some coffee - but the way the man doesn't even see him strikes him as a little intolerable. It's instinct to make a face, walking with an obvious stride to let the other person know they were about to run into someone - he's not in the habit of making way, himself, too many emergencies dictating that he be exactly where he needs to be - but the way the man walked literally right through him was disorienting. He feels vaguely like retching, as if someone had dropped ice in his stomach without warning. Shivering, he wonders what the fuck just happened. His hand is already at his ear, ready to page for Sheppard, when it occurs to him to wonder if it will even work. Fingers numb, in a way that would have ordinarily made him panic, the force of his realization slams into him, "Oh my god. I'm dead."

-

The first course of action, after a brief melt-down that threatens to wipe any coherency away - and there would be no one to draw him out of it, completely and inexplicable incorporeal as he is - is to figure out what he last remembered. Sheppard's sleeping face appears in his mind, memory perfectly replicating the slow, drowsy rhythm Sheppard had existed in. Bed, he thinks, then feels briefly mortified at himself, No! Camping. Destination fixed - and he has no idea how long the gap in his memory has existed for, but given that the hallway is filled with sunlight, he can't even presume it's the same day, much less any reliable time frame that would have been announced to him by his blood sugar or various aches and pains accumulated over the years. But he's got to find out, even if it's something unpleasant. Few things are worse than dying, and he hopes he doesn't see them. Entering the room, once he realized he had been standing just outside the door like a slack-jawed moron, was much more dramatic than he had been assuming, especially given that he had to brace himself to walk through a door that no longer opened for him.

If the room could have caught on fire, it would have certainly added to the ambiance of chaos that was within in. Everyone was gathered around something to one side, where they hadn't bothered to put a tent or anything else. Many of them looked half-dressed, and Elizabeth was waving something over one section of the wall, looking like she was in the middle of scanning some text. But there wasn't anything to be found, he already knew this. They had already quite thoroughly cleared this room, otherwise he would have never agreed to have a camp-out here, much less a sleep-over. He frowned, wanting to step closer, but not wanting to see if the ghostly effect of people walking through him was duplicatable. Everyone was ignoring him, anyway, focusing on something he couldn't even shove people aside to see. Sighing, he looked around, spotting Sheppard right away. The colonel was conferring sharply with Radek, a pillow crease on his face and hair even wilder than usual, as if he had been running his hand through it. Sheppard never did that, as far as he knew, and his stomach dropped out - or at least it felt like it. Being dead really sucked, he thought, frowning. Walking closer, he was able to hear something of their conversation - he had no idea if he was supposed to be able to do that, but it was convenient, so he brushed it off and lingered around.

"I am not sure what happened," Radek said, gesturing over the tablet - and of course, he got to bring one, but Sheppard made him leave his at home. He almost missed Radek handing it over to Sheppard, and hurried over to some innocuous corner of the conversation where nobody was likely to walk through him, "It is like this stasis pod just- just popped out of the wall. You would need to activate it with a button. Looks very similar to the button for the door, but not quite." "And you're saying that this thing just opened up and, what, swallowed Rodney up?" Sheppard demanded, scrolling over the interfacing program. One half of the screen was holding the translation, but seeing as - yep, Elizabeth was still actively working on it - the English was still being added, he doubted Sheppard could actually parse any bit of the information in a useful manner. For someone with a super gene, his Ancient sucked. Radek shrugged, "That is currently our best guess." Sheppard scowled, looking entirely unintimidating given that he looked like he just rolled out of bed, and shoved the tablet back at Radek, "Get a better one. I want an answer." It was the same tone Sheppard used on a mission, when things were cutting close to the wire and he usually had Rodney run to the DHD because they were coming in hot. He worried at his lip, following in the wake Sheppard made to the center of attention.

And there he was. Himself, that is- looking like he really did just walk right into it. Not the way he wanted to go, but at least he was in one piece. Small miracles. It made it easier to tamp down on the inevitable panic at being literally confronted with his own presumed death, and he forced himself to turn away from his body and how Sheppard was staring bleakly at the stasis pod.

Elizabeth is poring over her own tablet - really, was he the only one who had been told to not work? - with a digital copy of the stasis pod's instructions, from what he was able to glean from a distance. How they managed to pull that from what looked like a derelict piece of broken crap, he wasn't quite sure, abruptly absorbed by the deepening furrow in her brow that seems to age her ten years from the stress alone. It stirs up a well of guilt, which is when the stasis pod that has his body captured begins to flicker some lights.

He startles, rearing back and then immediately trying to go toward the noise, his habit of wanting to investigate stronger than his unease at this situation. The feeling of others passing through him sends a shiver down his spine, and he almost doesn't notice the reciprocal way the feeling reverberated. Carson mutters to himself, briskly rubbing a hand down his arm where he had clipped Rodney. The fluke in the hallway he could contend with, and the unusual lack of reaction from anyone around him - it could have all been some practical joke, maybe some hologram emitter set up in the hallway, but the way Carson had reacted removed what little presumptions he had been holding on to. Carson would never ignore him, not even when he was pretending to. The man was far too nice of a doctor, and couldn't lie for shit unless you were distracted with an injury.

It leaves him catatonic, watching remotely as everyone does their best to figure out what the hell stasis is doing- had done, he thinks, stomach feeling leaden, to him. The buzz of noise is familiar, almost at the pitch of an emergency - a part of him wonders how he can still hear everything so clearly, almost as if he were- if he were actually- The chamber is flashing lights urgently, now, a pattern of lights that would be beautiful if his mind could only latch on to it. It was effective, though, in making Radek swear profusely as he typed on his tablet."No, no, no," Radek was hunching over one of the tables someone had set up last night, face tight with concern. He was answering everyone's question by the time several were opening their mouths, "It is keying in to his neurological patterns." My what? He thought, bewildered. Everyone became preoccupied, then, with watching the increasingly-frequent pulses of light, scattered and alternating around the stasis pod itself. He could feel his panic rising as the lights did, a complicated song and dance he didn't know the number to - couldn't learn, couldn't touch, couldn't feel. The unhappy moan that crept out of his throat at the situation was oddly appropriate. After all, if he was dead, shouldn't he moan and rattle his chains? The thought made his eyes burn, and he scrubbed at his face reflexively before the thought could even crop up whether he could cry. He hiccuped anyway with misery, only too aware that nobody even knew he was there. All the delights and torments of being alive were literally a step removed from him, when it didn't seem like anyone could even figure out what was going on.

Watching the stasis chamber, and everyone huddled around it - much as he appreciated the attempts, and honestly, it was more than he was expecting - was too much for him. He pressed a hand to his mouth, willing himself to for once have a little bit of courage, and turned away from the scene. It'll be fine, it'll be fine, it'll be fine… He didn't think he could dupe himself anymore than he could the last time he was dying, only there wasn't even a way for him to grab someone and transmit information. Repressing a shiver, he decided he didn't want to experience that ghostly sensation again. The wobbling idea to just- walk off into the sunset, he supposed, believing his luck had finally run out in a bizarre technicolour and a completely ordinary way to drop dead in the Pegasus galaxy, was halted maybe five steps in when he caught a glimpse of Sheppard. His breath caught, only superficially wondering why Sheppard wasn't right there with them, trying to press buttons and make a miracle happen. What the rest of his mind preoccupied itself with was the way the colonel seemed to fold in on himself, an impossibility of spacetime that made a man of two meters look an inch tall and fading into the woodwork. One would almost think that it was Sheppard in there, not Rodney, and he couldn't help but frown and try to reach forward on instinct.

His fingers were already curled to catch on a fold of uniform, the way he had grown accustomed to tugging Sheppard around in the labs when they were testing artefacts. Feeling a cold, sharp bite in his fingers was not the usual result, and he gasped, dropping his hand at the same time Sheppard flinched away from him. The hurt that lanced through him was not unexpected, but the depth of Sheppard's reaction was. The noise had drawn people's attention, perhaps because it was unexpected, or because perhaps it was Sheppard. Carson had hurried to him, putting a hand near where Rodney had reached out with a concerned look on his face, only visible to him because of how far he'd backed away, "Colonel Sheppard, are you alright?" Flexing his arm cautiously, Sheppard looked troubled, "I-I don't know. It just felt like I got stabbed with an ice pick or something. It was cold." Carson's expression shifted into troubled as he led Sheppard into sitting at the table where Radek had set up camp. The crowd easily made way for them, encapsulating Sheppard within their ranks and hardly leaving a glimpse of him between the varied personnel that were already present from the sleep-over. His worry mixed with his bitterness, the latter of which he shoved away with a practiced sigh, slowly convincing himself to circle a little closer to the crowd.

"-re you sure, Colonel?" Elizabeth asked, clutching the tablet close as she watched Carson inspect Sheppard's shoulder. Ordinarily the brisk way Carson was shoving aside the uniform would have distracted his train of thought, but as he was already once-removed from living, it was oddly easier to process the sight, "Was there anything near you? Maybe something else activated?" And it was a reasonable assumption, especially given how Sheppard was able to literally light up a room on subconscious command. But Sheppard was just reflexively shaking his head, gaze in the middle distance, "No. No, nothing like that. I could just swear-" Those paying attention to Sheppard watched with bated breath, himself included. Elizabeth prodded gently, "Yes?" "That…" Sheppard swallowed roughly, looking like Ronon had taken him out at the knees, "That Rodney was here." He felt his heart flutter, or what he supposed was a close approximation, ignoring the way the lights bade for their attention rather urgently. The sentence drew a measure of silence over all of them, and he crossed his arms, making an attempt to not let the revelation upset him. Or excite him. He didn't know.

"Son…" Carson said carefully, the tone that could swing either way into the territory of condolences or warning. It made Sheppard stiffen, fists clenching as Carson righted his uniform, "I know he's in a wee spot of trouble right now, but y'must keep your chin up, understand? Fretting's not going to solve this any quicker." Sheppard shook his head, still clenching his hands spasmodically. It was unlike him to show so much expression, particularly of the negative sort or in public, and he couldn't help the worry wriggling around his mind that Sheppard must be upset enough about something to let anything like that show. He watched Sheppard look pleadingly at Elizabeth, both of their expressions so irregularly unguarded for a moment that he could only feel brief shock that he must be dead, for how else would either of the two people most holding the city together ever express something so raw on their faces? "Elizabeth…" Sheppard asked, voice rough. She pursed her lips, looking up at Radek tentatively, and he couldn't mistake the white-knuckled grip she had on her tablet, "I'm sorry. We'll do our best." Everyone looking so dour, and over a stupid machine that couldn't even make a regular ping of light, was more than he could handle. He left the room, not even bothering to notice how the doors didn't open for him.

-

Wandering around Atlantis as a recently-deceased might, maybe, have been more fun if he weren't so drained by it. There didn't seem to be anywhere he couldn't go, except for some unpleasant smudging sensation every time he drifted to close to a balcony, and what a kicker that he couldn't even pretend to feel a breeze on his skin. All the times he had griped and groaned, and yes, okay, bitched, about work to do or sleep to have, or a million other things that kept him cooped up now all seemed retrospectively superfluous. A waste. He snorted, diverting into a lesser-used corridor to avoid ghosting through someone. The thought of considering his entire, Byzantine career of super-secret, sci-fi research was laughable, but here he was. There was probably some quote, or ode, or musical rejoinder to the displaced sensation he was experiencing right now. Hell, something was probably on his music library. But he felt the urge to mope desolately and bemoan his situation, and it was at least en vogue for the theme at hand. It was a little liberating, at least. Now he could bemoan to his heart's content and have to deal with neither time constraints nor the embarrassment of being perceived by it. So he hunched his shoulders, stuck his hands in his pockets, and picked a random direction.

-

Maybe if he paid attention, he could see the passage of time, but despite still retaining - somehow - a nearly-perfect colour vision of the world, all he could see were sunny blue skies outside the windows. He wasn't even out of breath, was the funny part. Oh, there was the usual restrictive feeling in his chest, but it was easy to brush off, especially when there could be a million mythological reasons behind it. Scuffing a heel on the pristine walkway, he wondered idly how he even had shoes on. Self-projection, maybe? And for that matter, how was he still able to roam around Atlantis? Was it some sort of fixed point in space? He frowned, wondering if it had to do with his body being in a probably decrepit stasis pod that fried all his brain cells as soon as the door closed. Electrocution - or whatever was the Atlantis equivalent - was a statistically-likely way for him to go, all considered. It hadn't hurt, at least. Small miracles.

It was in that general direction that his thoughts spiraled out, not unlike a typical day. Developing the skill to distract himself was prudent, especially now that all he had was himself for interactive company - not Sheppard, not with how- anyway. Questions of the universe were at hand, and he had all the time in the world to think up some answers for them. But hey, on the bright side, he might finally be able to crunch some numbers to solve a millennium problem. Now if only he got himself back into practice for mental calculations again…

-

He was still thinking idly about mentally re-constructing the exact taste of a s'more for him to enjoy whenever he was bored of thinking about formulae when the smearing sensation happened again. Looking around him quickly revealed no balconies in the vicinity, and wow, did he really wander all the way down here? It was much less spooky now that he was arguably one of the spookiest things around. The nauseating sensation ebbed and then came back, more insistently, and he felt faintly surprised as he stumbled, absently leaning against a wall to steady himself. Maybe that last mental s'more had been one too many, he thought ruefully, rubbing at his stomach to ease the sensation. Here he was, just getting used to the enjoyment of not going hungry, anymore, when his mind decides to bring it up for old time's sake. Huffing, he straightened, continuing on his amble down… whatever corridor this way. It looked vaguely familiar, and he found himself poking his nose around in curiosity. The lights were dim at this level to conserve power, especially when they had found it flooded in the first place. He was still leery of it, knowing the probability of some freak power outage was non-zero and frankly uncertain if it could do anything to him. He found himself trailing a hand against the nearby wall, pretending he could feel the pulse of power originating all the way from the ZPM down to the bowels of Atlantis. Memories of the area started to circle back to him, and he abruptly realized this was one of the locations that the shadow creature lurked around in. Taking in an unsteady inhale, he curled a hand against the wall, slumping briefly into an alcove.

It was difficult to compose himself when he had none of the physical reminders of being calmed down. Nevertheless, he coached himself through his breathing, redundant as it was. Knowing was half the battle, and hell if that didn't ring true in this galaxy. Counting to ten in his head, and then again by multiples, he swallowed and continued on. The creature wasn't here any more - just him, and his thoughts to occupy himself with. He grimaced. At least he had gotten to die on Atlantis, rather than some backwater planet or a remote lab left to waste away in some tundra. It was difficult to make himself think positively, but he managed it, one painful thought at a time. Losing track of whatever time he had kept track of, again, he guided his thoughts into a more productive drifting. Math was out, as was the accompanying science, and literature was likely to only make him morose. That left… not much, really. Other than mind-numbing tedium. And he was still in possession of a rather brilliant mind, even if it was unfortunately dispossessed of the accompanying brain. He chuckled to himself. At least his sense of humor was still sharp, witty enough to entertain the only audience he had ever really needed. Or had learned to need- and those thoughts needed to shoo, again. What was he going to do, turn himself right back around? Ha.

It wasn't a bad thought, though, really. He calculated out a slow loop back to the living parts of the city, taking a sedate pace since it wouldn't matter the speed. Humming a few bars of something Tchaikovsky, he glided absently through the bulk of the corridors, mind smoothing out as he worked his way through the notes. The light filtering in to his eyes went mostly unnoticed as he slid from one piece of music to another, one hand perpetually against Atlantis' walls. It was, in short, perfection, allowing him to drift harmlessly from one superficial thought to another. He welcomed the distraction, not knowing how long he would be able to keep the little bubble of peace within him. Climbing stairs idly, he shifted his internal metronome to lighter works, swaying to the remembered beats of familiar overtures. It was easier to avoid the balconies, now, walking around the places he had already memorized would be the worst of the discomfort. People were moving around him now, and sometimes through him, but he paid it little heed as he decided to circle the living and keep his thoughts contained within themselves. Harmless, that's what he was. He cracked an incongruous grin - no way to get hurt, no way to get anyone else hurt. It was brilliant, whatever this was. He tapped the railing in time to Moonlight Sonata, letting his fingers slide along the cool metal that felt faintly electrified to his touch. It was likely to be a sociable hour, now, and he knew just the spot.

-

The mezzanine above the gate room was one of his favourite places to be. Very early on, he had found a perfect little corner - not really large enough for him, but he could tell it had a perfect vantage point. At some point it probably held one of those decorative plants the Ancients had been fond of, but some enterprising grunts who had opted out of sanitation duty had cleared them all away a while back. He wondered if Elizabeth would ever find plants to put in containers again. Beautiful flowers, maybe, or some shrubbery that she would think made everyone happy to see. There were plenty of planets that Teyla knew, and even some of them they had visited. It would be good, he thought, to see something more cheerful around. The ebb and flow of personnel wasn't unknown to him, but now he had the luxury of observing unobserved. An Occam's Razor in reverse, he supposed, leaning against the rail and propping his chin up with one hand - there was no observer to affect the process, now, at least from where he was standing. It was surprisingly like watching a security feed, only with real-time audio.

For a moment he luxuriated in the ability to pin the reverb and echo of voices overlapping each other in mundane conversation, admiring the acoustics of the large room. Certainly they had made use of it, with their shouting and hollering as they ran from one crisis to the next. But as of right now, it was merely the subdued quiet of business, people going to and fro as their duties required them. It almost escaped him, watching Elizabeth walk into her office, John following her. They were too professional to speak until the doors were closed, if it were a serious matter - no shouting matches like he had with her. He sighed, admiring how the sting of mortification had bled away. A part of him had been unsure if it would ever truly heal over; the benefits of no longer needing to worry about a repeat performance. He tilted his head, wondering if his ability to lip read would get any better now that he could sharpen the skill as much as he liked, now. No dice, though, despite how much he strained to watch both of them at the same time speaking. Elizabeth looked composed, and he wondered what kind of conversation they were having - as much as the expedition was forced to sometimes live in each other's pockets as a matter of necessity, he could only have gleaned an undercurrent of respect between them. Professional courtesy, if he had to take a guess. If Radek hadn't figured out by now what caused this out of body experience, then likely it was nearly impossible - he wasn't able to help in any realistic way, so even though it was his liveliness on the line, his part in the equation was entirely excised.

Blinking wearily, wondering if he would be able to figure out resting, or perhaps what was colloquially called "moving on", he mused that perhaps they should have made coffee so he could have one last sip of it. If they were going to be camping indoors in a fortified city ship of old, they could have at least scrounged up a coffee maker. He hid a yawn behind his mouth, idly wondering how long that particular habit would stick, refocusing on the tableau in Elizabeth's office. They were… holding hands? He blinked, leaning forward as much as he dared. No, Elizabeth was holding hands, John was merely letting her do it. She was also speaking again, her entire body language couched in what he recognized was gentle and sympathetic. Oh, right - he wouldn't be able to still be on the team, Sheppard would need to find someone else. Hopefully they all forgave Radek for this. It wasn't like any of them had a clue this would happen, and at any rate, he went quickly. Or at least, he assumed he did, from a lack of long and drawn-out agony. Muttering a quick thank you for that, he watched as John did that horrible folding-in thing that he did in the camping room, turning his hand over to hold Elizabeth's.

And, oh, he hadn't expected that. But he pursed his lips and examined them - they looked good together, the way a proper couple should be. Hopefully once all the sordid details were sorted out over his abrupt departure from living, they would be able to move on and… and be happy. Yes, he thought, nodding to himself, they could make each other happy. Someone needed to, in this godforsaken place. His lips twisted, and he debated turning away, finding somewhere else to be. It was rude to intrude on moments, even he knew that, no matter if nobody could tell he was there. But he couldn't stop himself from drinking in the sight of Sheppard standing, his hand falling from Elizabeth's grip. Whatever they were talking about, he couldn't see it past Sheppard's back. They both straightened, right on cue, hands going to their mics. He watched them look at each other, and would that he could snap a picture to analyze whatever expression their faces made, knowing he could spend a lifetime on that alone.

-

Meal time must have rolled around, because he was finding himself sitting down, kicking his legs in the air past the edges of the alcove as everyone deserted the room and migrated to the mess. He debated, quite briefly, of following them, but he figured there would be another meal to flit in and observe. He still wasn't sure if he wanted to broach such a crowded area in his recently-incorporeal state. The jitters of unintended intersection were enough the first time around, thank you. Watching a bunch of grunts pound boots in the gate room during this hour was a little unusual, though, when he saw them zooming past underneath him. He watched curiously, listening with half an ear to Lorne talking on his radio and gesturing to- oh, that one was one of his, still in their lab coat and waving something around. It wasn't technically his problem, anymore, but if he was going to give this ghostly occupation a go, he might as well see what all the fuss was about.

As he wandered to the stairs, he heard them moving around nearby. Odd. It felt a little bit like playing hide and seek, only he wasn't sure who was seeking and who was hiding. Quirking a brow, he descended the stairs, only to be met face-to-incorporal-face with his scientist nearly poking him in the nose with their- what even was that, anyway? He gave in to the urge to rub his nose idiosymptomatically, squinting at the device. It looked like a microphone that had been badly disassembled and cannibalized with incongruous parts. Frowning, he wondered how long he had been dead, if Radek was allowing this kind of nonsense to go about. There hadn't been any new people coming through the gate, but then he also hadn't witnessed his own memorial - thank small mercies for that, he wasn't sure he'd have been able to handle all that theatrical, bad lying on his behalf - but it was easy for him to confuse faces when he wasn't bothering to pay attention to them. Maybe this was someone already in the city; another department, perhaps, given the haphazard way the woman was waving her abomination of improvised technology around in his face. Not that she knew it, and he sighed, debating whether to walk right through them. Sure, it was rude, but it's not like he had been known for his manners previously.

The decision was taken away from him, however, when the group marched forward onto the steps. He flinched away from the brush of Lorne's arm against him, bewildered enough by his inability to slide through the man that he shuffled automatically back up the stairs. Lorne didn't show any reaction other than a frown, but it didn't seem to be a specific one that screamed "McKay did this!" to him, so it was probably a fluke. He hurried back up the stairs, struggling not to trip as he was given little room to turn around and walk normally. The idiot was still waving her prop around, so he spent more energy than he would have liked dodging that, too, just in case. Finally, huffing with a baffling amount of exertion for what he thinks a dead person ought to be able to experience, they were on the next floor. Keeping one hand braced on the railing, he watched his scientist warily as she conferred something with Lorne. Now that he was concentrating it and not scrambling up steps, he realized that what was once perfect clarity of sound was now muffled. Great. They always said hearing was the first to go, but he didn't expect that for his side, too. Backing away slowly while they were distracted, and then more quickly when he realized it was going unnoticed, he turned tail and fled.

-

The bizarre game of hide-and-poke-Rodney somehow continued. He found himself leading them, perhaps unnecessarily, perhaps a little vindictively, on a wild goose chase. Not needing any physical energy to move around was a distinct advantage, and he leveraged that as he kept in an effortless jog and outpaced their - now hilariously mortal - need to stop and catch their breath. Huh. Maybe this was what his team was talking about with all the running practice. Not the way he expected it to come in handy, but the reminder was nice. When he heard an aggravated, "McKay!", he could only laugh, continuing to let them be lead by him. It was kind of fun, he admitted, giggling as he wound them around and up. The pounding of boots on the ground never got truly close, in a way he used to feel himself panic at, but he had found a good stride to not leave them behind entirely.

It probably should have occurred to him to wonder how he was even in such a situation, but if there was anything his interminable wandering around and accepting his new state of being, it was the epitome of "shit happens, might as well make the best of it". Not too different from being alive, honestly, but the new circumstances revealed a more freeing interpretation of the adage. Eventually, he realized he was just running along the pathways of Atlantis with nobody else. Did they give up? He wondered, feeling oddly disappointed about that. He milled around aimlessly where he found himself, some shadowy corridor that looked different than the one he was in previously. It was vaguely familiar, in that sort of way imagining something after studying its blueprint was. He turned around on his heel, studying the area he found himself in. It was… unknown, true, but faintly cozy. Not a bad place to linger, if did say so, himself. It was an easy thing to settle down on a ledge, feeling sleep pull itself over his eyes.

-

Waking up was… disorienting. For a moment, all he could remember was Sheppard's warmth along his side, their arms barely overlapping by only the politest definition. It was all sweetly chaste, despite there being nothing reciprocal between them. He sighed reflexively, stretching as he remembered that he didn't, technically, need to do that, anymore. Seeing Sheppard again was startling, and he hissed as he whacked his head on the bulkhead, shuffling upright in his little corner. The pain was all theoretical, at any rate, and quickly dissipated as soon as he stopped thinking about it. There was nothing so sweet or chaste, now, only him watching Sheppard lead a mixed group of Marines and scientists around his newly-discovered hiding place, kitted up like there was an invasion going on. He stiffened, inhaling. Was there? Did he really manage to sleep through it, like some imbecile? His status of post-living aside, the professional embarrassment was enough to rouse him to his feet, cautiously treading the edge of the group. It was an ingrained instinct to avoid the sweeping P-90s' barrel and accompanying lights, as much as it made him feel like some backwoods cryptid by doing so. Jeannie would certainly be laughing herself hoarse if he knew what he was getting up to in his astoundingly-mundane afterlife.

Biting back his thoughts on his sister, he shuffled slowly away from the group, wracking his brains for the memory of this section. Where even were they? It can't have been unexplored, exactly, as they had mapped every area not flooded or nailed down already. But for the life of him, he couldn't remember where he was. When he swung around and got a face-full of light from Sheppard's P-90, he reared back, stumbling against a support pillar. He was still blinking the spots out of his eyes when Sheppard's words filtered into his awareness. "-ah, should be around here somewhere," Sheppard said, looking like the pinnacle of concentration as he signaled to the Marines to buddy up with the few scientists cushioned between them and sweep the area, "We'll find him, don't worry." Oh god. Someone was missing? Here? This was a horrible place, he could only imagine what could happen to someone in an unexplored region of Atlantis. Visions of Wraith, or dismemberment, or drowning filled his head, and he stumbled onto a ledge, leaning over and trying to steady his breath.

This was somehow his fault, even if he knew, logically, he was quite dead and therefor quite unable to affect literally anything. He gripped the fabric of his pants, stifling a moan of disappointment at himself. Just when he was getting better at beating back the negative thoughts, all it took was one glimpse of Sheppard and they all came flooding back. Paying a mind to Sheppard's footsteps came much easier than breathing, and he allowed the sound to steady him, gulping in air that currently escaped him that he didn't actually need. The man's voice followed, sounding tense, "We're getting some higher energy readings now, Doc. Is it matching what you're getting on your end?" Energy readings? It was difficult to pull his mind from the morass of his thoughts, mucking through the sludge of them with careful, half-drowning steps. He crossed his arms, following them around, wondering what these puzzle pieces told him. Not much, that was for sure, and he wasn't going to get much, if the tight-lipped way Sheppard was frowning indicated anything. Deciding he could do with some hard data, he ferreted out one of the scientists - still wearing their labcoat, was this a new one? - who was waving around… yep, that looked like another movie set prop. He shook his head, wondering what the world was coming to with everyone here looking like Ghostbusters rejects.

They were all walking slowly, as if they were the ones who couldn't see anything. It made him wonder if it was truly dark down here - the thought made him want to shiver, unsure if his ability to see things perfectly fine was a side-effect of his current condition or if there was something hindering Sheppard and his team. The idea that something might be hurting them made his chest clench, Sheppard straightening as he watched the other man inhale sharply and whirl around in a circle. Sheppard ignored the murmurs around him, scanning the small half-room they had all found themselves in. He was busy absently rubbing a hand over his chest, which had a disconcerting increase in pressure - grief, possibly, at seeing his friend again, who looked worried and aged - and when Sheppard spoke it was startling. "Rodney?" Sheppard breathed, still slowly moving in circles, the scientist wedged into his off-hand side. It was a bizarre scene to see from this perspective, when usually he was the one right there beside Sheppard, looking at his computer or LSD, both of them working to clear the way. He blinked rapidly, unsure if he wanted to see who could well be his replacement that Sheppard kept carefully out of harm's way, but too hooked by the sight of Sheppard hesitantly wetting his lips, "Rodney, if you're- here, if you can hear me, I need you to come here, alright? Can you do that for me?" Talk to me, Rodney.

He could hear the unspoken command, and, okay, he could do that. Unclenching his hands from where they had been clutching at his sides, he slowly stepped into the gap the others seemed to leave for him. It occurred to him that this was an unbelievable circumstance, and he mentally brushed the observation off - if this was a continuation of his dreaming, then he was content to see Sheppard again. Even if the situation was abjectly bizarre and made no sense whatsoever. Slowly, slowly, he encroached on Sheppard's personal space, one hand held out cautiously in front of him. The moment he was close enough to brush Sheppard's cuff, he took a bracing breath, pressing as close as he could without actually moving his hand through his friend's hand. When that didn't happen, only the ripple of a repressed flinch from Sheppard, he gasped. "Sheppard?" He asked, voice wobbling, "John? Can you- can you hear me?" Having Sheppard's eyes unerringly find his, even if the pupils didn't dilate into the focus that indicated that he could actually meet his gaze, was so startling that he almost let go. Sheppard made an abortive sound, stilling everyone in the vicinity. For a moment it seemed like he and Sheppard were the only ones breathing.

"… Rodney," Sheppard said, sounding so faintly broken that his hand tightened on the sleeve in his grasp reflexively. Moving incrementally, as if not to scare him off - and that was a hysterical thought, wasn't he the dead person in this scenario? - Sheppard turned his hand around, holding it palm-up. He hesitantly laid the flat of his hand upon Sheppard's, watching the myriad expressions coming and going too quickly on Sheppard's face as his now-dead heart thumped in his chest, "Rodney, I'm going to need you to do something, okay? We're going to bring you home, but you've got to trust me." And what was that gentle voice? He looked down at his hand over Sheppard's, wishing mightily that it was something they could have done while he was alive. Nodding before he could process that he was doing it, he swallowed roughly, squeezing Sheppard's hand, "Okay. Okay, whatever you need." Sheppard shuddered, ignoring the people speaking around him. He watched the man's lashes flutter briefly shut, a pained look on his face. Visibly gathering himself, something that always seemed a little miraculous to him, Sheppard exhaled, "I'm going to move my hand, now. You follow it, okay? There's- there's a device I need you to turn on, and you're going to think 'on' at it really hard, okay? Make sure you do that for me, Rodney."

He followed where Sheppard led him, following the carefully-open hand of Sheppard's with his own grip, walking closely next to the man. It made him feel like, more like a ghost than he had ever felt so far, as if he were a little flame in Sheppard's hand the other was trying desperately not to let go out. The others stayed stock still, watching- probably just watching Sheppard walk around and look like an idiot, but he was perpetually impressed that Sheppard was willing to look like an idiot. Especially if this time it was for him. The scientist was still right where Sheppard had left her, holding out her little contraption as if in offering. It wasn't unlike when his department had presented him Ancient technological remnants in the past, and the sight was a juxtaposition in comfort. He watched as Sheppard led his hand to just before the device, where it sat nonreactive in Sheppard's proximity. It was faintly offensive, that this device did nothing around Sheppard. What kind of piece of crap was it?

Almost like Sheppard could read his thoughts, the man murmured reassurance, "It's not supposed to turn on by me, Rodney. Give it a go, okay? Think 'on' at it, just like you have me do. Use that big brain of yours, I know you- I know you have it." Sheppard, stumbling over his words? It was unfathomable. But Sheppard had asked, and he felt compelled to comply. Giving one last nervous squeeze of Sheppard's hand, imagining that he could feel Sheppard's hand twitch in a reciprocal squeeze, letting it go. He heard Sheppard's breath catch, so faintly it was almost unnoticeable if he hadn't attuned himself to the man's presence, and told himself firmly that he would succeed at this. Sheppard had asked, and so he would do it. Focusing was more difficult, now, maybe because of Sheppard's proximity, maybe because of his own proximity to whatever this Frankensteined device was. Either way, he centered himself, reaching out. Bringing his mind to bear, he thought - very hard - ON.

-

The next thing he was aware of, long, undetermined eons later, was hands on him. It was such an unusual situation that he tried to pay attention, the vertigo of falling disorienting and making him groan. His voice was rougher than he thought, and his thoughts were slow and muddled. Whomever had their hands on them, their touch burned, making him attempt to squirm unsuccessfully away from them. There was pressure on his face, gentle brushes despite the wake of fire it left it its wake, soothing him with each stroke. Turning toward it, the least painful of the bunch, he moaned incoherently at the races of fire in his veins. There was a voice shushing him, seeming to work in concert with the gentle touch. It was absurdly comforting, letting the wash of words settle his spirit.

Some of the noise eventually became more distinct, and with it came the awareness that his arms hurt. Huh? He thought, absently trying to flex his hands to rid himself of the sensation of pins and needles, only to grimace when hands settled over him again and his chest hurt. He must have made some sort of sound, because someone was speaking - he could tell it was speech, now, his ears feeling like they were popping, as if he had been fished from the depths and was still adjusting to the fact, "-ll be all right, Rodney," And that was Elizabeth's voice, unsteady in a way that instinctively had him worrying, perpetually smoothed away as it was by what he now could recognize as a hand on his brow, "Everything's alright, Rodney. You did so well, I'm really proud of you. Let us take care of you now, okay?" Mumbling, he managed to say a mangled, "'Kay," and drifted off to the sound of liveliness around him despite the waning ache in his chest.

-

Waking up next time - and he was vaguely aware he had done this more than once, puzzled by the knowledge - was difficult, like someone had attached weights to his eyelids and drained every last bit of energy from him. There was some rhythmic, high-pitched noise around him, and he grumbled wordlessly, attempting to turn fruitlessly aware from the botheration. Somehow that made everything around him abruptly quite loud, and his moaned his discontentment, flapping an uncooperative hand around to try and find his pillow. It took him a moment to realize the pillow was under his head, where it was supposed to be, but as soon as he figured that out, he immediately tried to shove his head underneath it. That apparently caused a commotion, more hands on him rolling him away from his destination in a way that made the skin on his hands tug uncomfortably from some pricking sensation, but the lights that blinded him when he tried to irritably crack an eye open obligingly lowered themselves to something more tolerable. Which was mostly by the sheer amount of people standing between him and the light, once he blinked himself awake. Running a tongue over his teeth and grimacing, he peered at the people in front of him, "Wh're you doin' in m' room?"

Sheppard laughed at that, grinning in an unreasonably attractive matter for stupid o'clock in the morning, "Hey, buddy. It's good to see you." He grumbled some more, deciding he might as well sit up if- was that really his entire team? What was Carson doing here? Squinting at the doctor, he answered Sheppard, "Yes, yes, good to see you, too. What?" "You seem to have had yourself an adventure," Teyla said gently, her hand resting on his leg where she was huddled up between Sheppard and Ronon. All of them were staring at him rather intensely. Blinking, he replied warily, "Well, people often saying dreaming is an adventure, yes." "Can you tell me what you last remember?" Carson interrupted whatever Teyla was going to say, and okay, he couldn't tell what face she was making at him, so might as well let Carson poke and prod him. Frowning, he realized, "I'm in the infirmary." "That you are, Rodney," Carson replied, sounding both amused and relieved, "Do you remember anything before this?"

That seemed like an important question to everyone, so he concentrated, trying to follow the thread of his memory. Cocking his head, he asked, "Hands? Why am I remembering that?" Sheppard looked relieved and disappointed, while Carson just clucked at him, "That would likely be when we retrieved you from the stasis chamber. You were quite chilled, we had a devil of a time getting your temperature back up. Zelenka said something about the machine being faulty - do you remember how you got into there?" Well, it made sense. Logically, at least - he still frowned, remembering the chill that had encapsulated him, particularly whenever someone had walked right through him. He shivered, not protesting the hands drawing what he could now recognize as a thick blanket higher up on his body, "I died, I think." The hands on him tightened briefly, a line of warmth that had him slumping into the pillows. Sheppard looked particularly upset by that, and for a moment something passed across his mind's eye - the man, hand out, geared up and looking thoroughly impossible, "I- You were there."

Sheppard nodded, resting a hand on his shoulder. It was curious, he thought faintly, that this was the most contact he had out of the other man when it wasn't a mission or something else life-altering, "Yeah, buddy," Sheppard said carefully, squeezing his hand, "Do you remember that?" "You looked-" He wet his lips, uncertain how to sort out the conflicting emotions. Sad. Instead he ignored that, "What was that? You- it looked like it was out of Ghostbusters." Ronon and Teyla both muttered Ghostbusters? Under their breath, but Sheppard only smiled, "We did, didn't we? We had a hard time finding you." "I was in Atlantis the entire time," He protested, feeling fatigue pulling at him between the warmth of everyone's grip and the blankets piled atop him, "Couldn't- couldn't leave. It hurt, around the balconies, I had to avoid them. Finally- finally found a good spot. You found me." Sheppard had that same pained look on his face, like he was hiding it but couldn't help himself. The hand on his shoulder was a nice, heavy weight, grounding him, "Yeah, I did find you, didn't I? Told you, I always will." He mumbled agreement, leaning his cheek against Sheppard's arm. The cuff was scratchy but warm, and he sighed at it, "Everyone kept walking through me. Couldn't- hurt you." "It's okay," Sheppard promised, the pain on his face slipping away to make room for a smile, "You let us know you were still with us. Just don't do it again, okay?" Nodding, relishing the feel of people around him that could see him, he felt himself drift off, "Okay."

-

Author's Notes

The plant mentioned in the very beginning, Saccharcalama pipermenthii, is completely made up and means, literally, "sweet reed peppermint". Think a cousin of the sugar cane, but grows like a weed, typically around the trunks of trees, and has menthol constituents on top of caffeine as an evolutionary method to keep predators away. Props to Numen, the Latin Lexicon, for the linguistic support.

A lot of this idea was based on the inclusion of Clarke's third law with regards to the trope of ascension devices, with a Halloween kick because this was a spontaneous write for the holiday. Happy (belated) Halloween! 🎃👻

[derbykitchen]

Maximize Your Bar's Potential: Best Bar Equipment Suppliers

Maximizing the potential of your bar requires more than just serving great drinks; it's about creating an atmosphere that keeps customers coming back for more. The backbone of any successful bar operation lies in its equipment, and choosing the right suppliers can make all the difference. Let's explore some of the best bar equipment suppliers and how they can help elevate your establishment.

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In conclusion, maximizing your bar's potential requires careful consideration when selecting equipment suppliers. Whether you prioritize reliability, efficiency, aesthetics, technology, sustainability, or a combination of these factors, there are suppliers out there that can meet your needs and help take your bar to the next level. By partnering with the best bar equipment suppliers, you can ensure that your bar is well-equipped to deliver exceptional drinks, service, and experiences to your customers, keeping them coming back for more.

[imarcmarketreport]

Stout Market Report 2024-2032, Size, Trends, Share, Demand and Future Scope

The global stout market size is expected to exhibit a growth rate (CAGR) of 4.06% during 2024-2032.

IMARC Group's report titled "Stout Market Report By Distribution Channel (On-trade, Off-trade), and Region 2024-2032", The global stout market size is expected to exhibit a growth rate (CAGR) of 4.06% during 2024-2032.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/stout-market/requestsample

Factors Affecting the Growth of the Stout Industry:

Rising Popularity of Craft and Artisanal Beers:

The increasing interest in craft and artisanal beers due to a preference for unique, locally produced, and high-quality brews among the masses is bolstering the market growth. Stout, with its diverse flavor profile, is becoming a favorite among craft beer enthusiasts. Consumers are drawn to the distinct taste profiles offered by stouts, ranging from classic dry Irish stouts to inventive, flavor-infused varieties. This enthusiasm is further driven by the storytelling and branding opportunities that stouts provide, allowing breweries to create a deeper connection with their audience. Craft breweries often emphasize the heritage, ingredients, and brewing processes, which resonate well with a market segment that values authenticity and product backstory.

Seasonal and Limited-Edition Releases:

Unique and limited-edition stout releases generate excitement and anticipation among consumers, creating a sense of urgency and exclusivity that drives sales. Seasonal stouts, especially those released during fall and winter, align with consumer preferences for warmer, richer beers during colder months. Additionally, the release of pumpkin-flavored or spiced stouts in autumn aligns with seasonal culinary trends, while rich, chocolatey, or barrel-aged stouts are popular in winter. Limited-edition stouts also offer breweries a chance to experiment with innovative flavors and brewing techniques, often resulting in a premium product that can command a higher price point. This strategy not only drives sales during the release period but also enhances brand visibility and reputation, encouraging consumers to explore the other offerings by the brewery, thereby sustaining interest in the stout category year-round.

Integration of Technology in Brewing and Marketing:

Technological advancements in brewing equipment are allowing for greater precision and consistency in stout production, leading to higher-quality products. Automated brewing systems and data analytics are enabling breweries to enhance their recipes, ensuring that each batch meets the desired standards. Additionally, breweries are leveraging digital platforms for branding and buyer engagement. Social media campaigns, virtual tastings, and interactive websites provide a platform for breweries to educate consumers about stouts and share their stories, enhancing user engagement. E-commerce platforms are also making it easier for consumers to purchase stouts, broadening the market reach.

Leading Companies Operating in the Global Stout Industry:

Anheuser-Busch InBev

Asahi Group Holdings Ltd.

Carlsberg Breweries A/S

Diageo plc

Heineken N.V.

Kirin Brewery Co. Ltd.

Molson Coors Beverage Company

Port Brewing Company

Stone Brewing Co.

The Boston Beer Company Inc

Stout Market Report Segmentation:

By Distribution Channel:

On-trade

Off-trade

On-trade holds the biggest market share attributed to its widespread availability and consumer preference for enjoying stout beverages in bars and restaurants.

Regional Insights:

North America (United States, Canada)

Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

Latin America (Brazil, Mexico, Others)

Middle East and Africa

Europe dominates the market due to its rich brewing heritage, diverse consumer base, and the popularity of stout beverages across the region.

Global Stout Market Trends:

The growing experimentation with a wide array of flavors and ingredients in stout is offering a favorable market outlook. Breweries are pushing the boundaries beyond traditional recipes to include a variety of adjuncts like coffee, chocolate, vanilla, and even unconventional ingredients like chili peppers and fruits. This innovation caters to a growing segment of consumers eager for unique taste experiences. The trend is not just about adding flavors but also about how these flavors are integrated into the brewing process to create complex, multi-layered profiles. This experimental approach is leading to a rise in interest, particularly among younger demographics who are always on the lookout for something new and different in their beverages.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the companys expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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[operationalchefconsultantblog]

Criteria for hiring bartenders

Hiring a bartender is a crucial process for any establishment that serves drinks. Bartenders for hire play a central role in creating a positive customer experience, managing the bar efficiently, and contributing to the venue’s overall atmosphere. To ensure the success of your bar and customer satisfaction, consider the following criteria when hiring bartenders.

Experience and Skills:

Mixology Expertise: A strong understanding of mixology and the ability to craft a wide range of cocktails is essential. Look for candidates with a diverse skill set who can create classic and innovative drinks.

Speed and Efficiency: Bartenders should work efficiently, especially during busy hours. Experience in high-volume environments and the ability to multitask while maintaining drink quality is crucial.

Product Knowledge: A knowledgeable bartender hire understands different types of alcohol, beer, and wine. They can recommend drinks, suggest pairings, and answer customer questions about the menu.

Customer Service:

Personality and Communication Skills: Bartenders need excellent interpersonal skills to engage with customers. A friendly and approachable demeanor enhances the overall customer experience.

Problem-Solving Abilities: The ability to handle customer complaints or difficult situations with tact and professionalism is vital. Look for candidates who remain calm under pressure and can resolve issues effectively.

Adaptability:

Flexibility in Schedule: Bars often have varying hours, and bartenders should be willing to work evenings, weekends, and holidays. A flexible schedule is essential for meeting the demands of the hospitality industry.

Adaptability to Venue Atmosphere: Whether your bar is a laid-back pub or an upscale lounge, Bartenders for hire should adapt to the venue's atmosphere and cater to the clientele's preferences.

Legal Compliance: Age and Legal Requirements: Ensure that candidates meet the legal drinking age and any other legal requirements for serving alcohol in your location. Familiarity with local alcohol laws and regulations is an asset.

Physical Stamina: Endurance: The job can be physically demanding, requiring long hours on their feet. A bartender with good physical stamina is better equipped to handle the role’s demands.

Hygiene and Presentation:

Personal Hygiene: Bartenders hire should adhere to strict hygiene standards, including clean hands, tidy appearance, and proper uniform. Maintaining a clean and organized bar area is also crucial.

Professional Appearance: A well-groomed and professionally dressed bartender contributes to the overall image of the establishment. Look for candidates who understand the importance of a polished appearance.

Knowledge of Point-of-Sale Systems: Tech-Savvy Skills: Familiarity with point-of-sale (POS) systems is beneficial. Bartenders should be comfortable handling transactions, processing orders, and managing tabs efficiently.

Team Player: Collaboration Skills: Working well with other staff members, such as servers, kitchen staff, and management, is essential. A team player mentality contributes to a harmonious work environment.

Responsible Service: Responsible Alcohol Service: Bartenders hired must be vigilant about preventing overconsumption and ensuring responsible alcohol service. Knowledge of when and how to refuse service is crucial.

References and Background Check: Professional References: Contacting previous employers or checking professional references can provide insights into a candidate's work ethic, reliability, and overall performance.

Background Check: Conduct a background check to ensure the Bartenders for hire have a clean record, especially regarding any legal issues related to alcohol service.

By carefully considering these criteria, you can identify candidates who not only possess the necessary skills but also align with the values and requirements of your establishment, ultimately contributing to a successful and enjoyable bar experience for your customers.

[restaurantify]

How to Excel as a Barback: Understanding the Roles and Duties

The Key Player: What Exactly is a Barback?

When we think of a bar's service, bartenders often come to mind first. Their role involves chatting with customers, taking orders via the point-of-sale system, and crafting drinks. However, equally crucial to a smooth bar operation is the barback. This guide unfolds the essence of a barback, their tasks, required skills, and tips on hiring the right one.

What Is a Barback?

A barback is akin to a busser in a bar setting. Their primary responsibility is to ensure that the bartender has everything essential during service to maintain seamless operations: clean glasses, ample garnishes, stocked liquor, beer and spirits, ice cubes, and more. Barbacks, much like bussers, keep the service area clean, addressing spills and broken glass, and restocking from the walk-in.

For many, working as a barback is the initial step toward a bartender career. Their goal is clear: make the bartender's life easier, ensure smooth service, and enhance the overall guest experience. Barbacks are the catch-all problem solvers, whether addressing visible customer needs or resolving behind-the-scenes issues.

Responsibilities and Duties of a Barback: A Comprehensive Overview

Barback responsibilities vary before, during, and after shifts and can differ among establishments. Tasks are often prioritized daily based on urgency and specific zones of the restaurant. Here's a detailed breakdown:

Before Service Barback Tasks:

Arrive on time and clock in.

Put on the barback uniform.

Prepare clean rags for service.

Check and restock liquor bottles, mixers, and bar essentials.

Juice citrus, label, and date squeeze bottles.

Fill containers with garnishes.

Fill ice bins.

Replace beer kegs.

Restock counter items and clean surfaces.

Polish wine glasses.

Manage bar inventory.

During Barback Service Tasks:

Refill liquor and wine bottles.

Replace coasters and wipe down counters.

Manage dirty glasses and dishes.

Clean and polish wine glasses.

Fill water glasses for customers.

Run drinks to tables.

Clean used glasses.

Address spills and broken glass.

Assist bartenders as needed.

Inform security of issues.

Assist with POS system.

Pour drinks during peak hours.

Engage with customers.

Take out the trash.

After-Service Barback Tasks:

Wipe down counters.

Take out the trash.

Clean furnishings.

Polish glasses and dishes.

Set up and tear down the bar.

Restock for the next shift.

Unclog sinks.

Mop behind the bar.

Clean non-slip mats.

Organize alcohol deliveries.

Monitor liquor inventory.

Collect and handle dirty rags.

Coordinate with team members for closing tasks.

Hiring a Barback: The Key Steps

Given the odd hours of bar operations, barback positions are suitable for individuals with other daytime commitments or those aspiring for a bartending career. Hiring a diligent barback can alleviate pressure on bartenders, leading to better income and customer retention. Consider the following steps in the hiring process:

Type of Barback:

Determine whether you need a full-time, freelance, part-time, or contract barback.

Method of Recruitment:

Experiment with various hiring techniques, from online postings to industry contacts.

Job Description:

Craft a detailed job description outlining tasks, responsibilities, and required skills.

Interviewing Candidates:

Conduct interviews to understand candidates' skills, accomplishments, and objectives.

Training A Barback: Nurturing the Backbone of the Bar

Even experienced barbacks benefit from a thorough training program. This is an opportunity to introduce them to the business and the bartending team. Key steps in training include:

List essential products to keep on hand.

Introduce the barback to the team.

Educate on regular cleaning tasks.

Provide health and safety training.

Encourage questions and inquiries.

Familiarize with the beverage menu.

Assign a mentor for ongoing guidance.

A formal training program ensures that barbacks feel valued, crucial in a role often characterized by behind-the-scenes, thankless work. The job is fast-paced, physically demanding, and requires multitasking.

Conclusion: The Crucial Role of Barbacks

Working as a barback is often a stepping stone for aspiring bartenders. It offers valuable training, allowing individuals to grasp the fundamentals and intricacies of bar functions. Barbacks, the silent contributors to a bar's success, play a pivotal role in maintaining the bar's rhythm and ensuring a positive customer experience. Cheers to the unsung heroes of the bar—barbacks!

Get in touch with Restaurantify for more insightful blogs.

[work-and-life-in-shizuoka]

INTERVIEW_17

JONATHAN BARNABE

Countries & Regions / Canada

1. JOB DESCRIPTION

I work for a company called Mizutori that has been making Geta in Shizuoka. I am a managing director and mostly in charge of a main sales person. I also own a little local store on a wonderful street called Sengen street.

The way I found my job was lucky for me.  The reason I came to Japan is because I got married with a Japanese lady, and my wife is now the owner/president of the Mizutori geta company.

2. LIVING ENVIRONMENT IN SHIZUOKA：HOUSING

With regard to finding a home, my situation was easy. But after I arrived and lived at the family house for a while, we decided to get our own apartment. I think Shizuoka has plenty of beautiful apartments from traditional to modern. Even my Canadian friends was able to find a fully furnished apartment at very reasonable price. The most difficult thing is the language; everything is in Japanese. Because you need to understand the rental agreement and rental system in Japan, the best advice would be to find a real estate company with English speaking staff or get some help with a local person a friend that speaks Japanese.

3. LIVING ENVIRONMENT IN SHIZUOKA ：NO INCONVENIENCE?

Well, of course, moving into a new country with differences in culture, languages etc., will bring some excitements and also sometimes inconveniences. As far as shopping goes, Shizuoka is quite a small friendly city. You will not find as much English speakers as in Tokyo or Osaka but in Shizuoka, I found people are most friendly and they are usually excited to see a foreigner and will try their best to communicate with you. Of course, during a busy rush hour at the restaurant, it’s not the time to try to start a conversation. :)

At the clinic, most hospital nurses and doctors have some English basics and even print out in English. The gesture game is always fun too! If you are not too much in pain, you can point with your finger where it hurts. In case you get really sick, please try to go with someone that can translate for you.

For school as a teacher, you will notice a big difference in work ethic and culture. The Japanese (teachers and students) work and study very hard during long hours that might not be easy at first for a foreigner. My son was born in Japan, so he has features of mixed culture. He is now in first year of elementary school and so far, so good. He has many friends and he is quite popular. Luckily, Shizuoka has an international kindergarten where my son was able to learn English for 3 years before joining the normal Japanese elementary school. At the elementary school I am always well welcomed and I even help with school task sometimes.

In my 8 years in Japan, most of the inconveniences were not “serious”.  It usually always a language barrier. My wife always helps me! And a big advice is no matter what your age is, you must try to learn Japanese. It will really make thing easier.

4. CHARMS OF SHIZUOKA

For me, the best thing of living in Shizuoka is Fuji -san! In all my life, I dreamed about seeing mount Fuji at least one time. I didn’t even know that Fuji was in Shizuoka so I was very happy when I realized. Even after 8 years, if it’s not cloudy I want to see Fuji and I am always so happy to see it. Mount Fuji is so special and it has great power, I think. In Shizuoka we are very well situated, on one side we have the Pacific and the other side beautiful mountains. Shizuoka is well known for the strawberries, green tea, wasabi, shirasu(whitebait), maguro(tuna), craft beer and sake and many other delicious foods, especially, beef is surprisingly tasty.

So, Shizuoka is big! Big in nature and history too. I live near Sengen shrine. My store is between the blessed tori on Sengen street (shopping street) and the shrine. This is such a beautiful and charming area. Shizuoka has plenty of little shopping street like this and I recommend all to visit them, just take a day to walk around, enter the stores and say hello! Everyone has such a nice story to say! Sengen shrine is just so beautiful and you can hike and see from the top the beauty of Shizuoka.

I could go for hours saying how beautiful is Shizuoka but I will leave it up to you and come and see! Hey! If you come to Shizuoka, I’ll show you around!

[earaercircular]

Bocoloco brings the deposit up to date

The young company Bocoloco intends to facilitate the return of containers and deposits in store. To do this, it offers a solution focused on support and collection, which facilitates the process for consumers, distributors and agri-food brands.

Gradually, shopping baskets become more virtuous. And more than 9 out of 10 French people say they are in favour of the reintroduction of deposits on beverage packaging, according to an Ipsos survey for Reloop France and Francophonie[1]. However, many consumers still consider that “changing routine is not easy, even if they are concerned about ecology,” says Alexis Dusanter, the co-founder, with his brother Florent Dusanter, of Bocoloco[2]. Launched in Paris in 2019, this start-up aims to bring systematic deposit up to date.

The duo's initial observation is that the expansion of bulk, and therefore the reduction of packaging, is hampered by two main obstacles. Namely, the logistics of the consumers who, often, “do their shopping in a few minutes and are not ready to go to the store bringing along their own containers,” observes Alexis Dusanter.

The other obstacle is the management of a product purchased raw - without packaging -, for which information such as the expiry date or cooking advice is lost. “Hence the idea of making the process as simple as possible, both for the end consumer and for the brands and distribution chains, by facilitating support and collection,” explains the entrepreneur.

Make the user autonomous

Approached quickly after its creation by the Monoprix brand, Bocoloco deployed a “deposit corner” in points of sale, including products packaged in reusable containers, and a deposit collector. “The objective is to make the user autonomous when they return reusable packaging, without having to go through the checkouts, or to contact the brand's operational teams,” explains Alexis Dusanter, specifying that “this gesture is instantly rewarded by the reimbursement of the deposit amount, in the form of a reduction voucher distributed from a terminal”. To date, Bocoloco - that employs around ten employees - enables three segments of agri-food products to be sold through this channel: those from dry groceries (such as biscuits from the Michel & Augustin brand); liquid products (syrups, sodas, Gallia beers from the Heineken group, etc.); and so-called “moist” products (compotes, Bonne Maman jams, etc.). “The aim is to ensure that consumers can find their favourite brands and everyday products,” says the manager, adding that Bocoloco wants to support both distributors, “with an easily deployable device”, and brands. “with a turnkey solution to test the deposit in store”.

Reduce reuse costs

Alexis Dusanter adds that “the container traceability system makes it possible in particular to optimise the management of the reuse loop, and therefore to reduce costs, which is one of the key issues for moving to a large-scale deposit model ". Multiplying experiments in distribution, particularly at Monoprix and Carrefour, Bocoloco is working on scaling up the model.

Enough to make Alexis Dusanter say that there are “effects of regulatory developments, for example with the Agec law[3], or even European directives which push Member States in the direction of reuse”[4]. “The brands have understood that they must identify new models in order to avoid packaging,” concludes the manager of Bocoloco, which is supported by the investment fund Asterion Ventures and has won various prizes, including the Circular Challenge 2023 of the Citeo eco-organisation[5].

Source

Julie Le Bolzer, Bocoloco remet la consigne au goût du jour, in : Les Echos, 13-11-2023 , https://www.lesechos.fr/thema/articles/bocoloco-remet-la-consigne-au-gout-du-jour-2028364

[1] Reloop works at the centre of policy-making with governments, industry stakeholders and NGOs. Leading the transition to a global circular economy, where our natural resources remain resources. https://www.reloopplatform.org/about-reloop/

[2] Democratizing deposits to avoid plastics & packaging is Bocoloco’s mission! An impactful startup launched in 2019, Bocoloco has developed a turnkey deposit solution for distributors and national agri-food brands.Our unique technology has been rewarded on numerous occasions by Retail, Circular Economy and CSR Impact experts: LSA 2021 Trophies, Store Concept category, Winner of the Circular Challenge Citeo 2023 competition, Winner of the 2023 Bulk & Re-employment Salon Trophies. .. https://www.bocoloco.fr/pages/la-tracabilite-des-contenants

[3] The French law on the fight against waste and the circular economy (Agec) sets a collection rate target for recycling plastic beverage bottles of 77% in 2025 and 90% in 2029. Ambitious targets with regard to the rate collection, which is around 59%. This means that 41% of the 315,000 tonnes of plastic bottles consumed per year end up in the household waste bin (therefore incinerated or buried) or in wild dumps.. https://www.lesechos.fr/idees-debats/editos-analyses/economie-circulaire-la-solution-de-la-consigne-plastique-1946930

[4] Read also: https://www.tumblr.com/earaercircular/734175233902346240/recycling-and-reuse-levers-for-accelerating-the?source=share

[5] Citeo is a company with a mission created by companies in the mass consumption and distribution sector to reduce the environmental impact of their packaging and paper, by offering them reduction, reuse, sorting and recycling solutions. To respond to the ecological emergency and accelerate the transition to the circular economy, Citeo has set itself 5 commitments: reduce the environmental impact of its customers' products by anchoring the circular economy and eco-design in their practices and strategies; create the conditions for building the solutions of today and tomorrow that combine environmental and economic performance; giving consumers the keys to reducing the environmental impact of their consumption; co-construct and promote the company's solutions and positions, from the local to the international scale; cultivate the commitment of its employees in the service of its mission. Since the creation of Citeo, consumer goods and distribution companies have invested more than 11 billion euros to develop eco-design, to install and finance selective collection and to create recycling channels, with their partners local authorities, sectors and operators. Today, 72% of household packaging and 62% of paper are recycled thanks to the sorting gesture of the French, which has become the first eco-citizen gesture.

[nickgerlich]

A Case Of Good Judgment?

I remember back to 1985, when the Coca-Cola Company did the inconceivable: They announced they were going to reformulate their flagship product, and rebrand it as New Coke. Public outrage and panic ensued, with people protesting as well as hoarding whatever stocks could be found.

It took only a couple of months to go by before Coca-Cola announced it would re-introduce its flagship, which would have the familiar taste yet now be called Coca-Cola Classic. New Coke—at least for a little while—would continue to be sold and marketed directly at Pepsi drinkers. The company and the brand survived with flying colors, and New Coke slid into oblivion a few years later.

Either Coca-Cola made one of the biggest marketing blunders ever, completely under-estimating how loyal their customers were to a specific formulation, or they pulled off the biggest coup ever, staging a seeming PR debacle from which they would emerge victorious after all.We’ve had nearly four decades to digest this one, and as for me, I think the folks at their Atlanta headquarters were heaving a gigantic “Pheeeeewwwww!” They’re lucky to be alive.

The jury is still out on Bud Light, though, as it is still too early to tell how things will play out for the brand. We all know what happened last April with the Dylan Mulvaney scandal. All it took was a few photos of a one-off aluminum beer can with Dylan’s face, and all hell broke loose. Boycotts ensued, and sales have languished, with Bud Light relinquishing its title as best-selling beer in the US.

But here we are nearly six months later, and Bud Light is going all out as if nothing ever happened, except that this time it appears they have changed the play book. While Bud Light has always been associated with football, it was primarily at the professional level. Now Bud Light is going for the college market, staging major campus events at high-profile games to garner the attention of a younger demographic.

It’s a subtle change for sure, because older folks like college football as well. It’s just that by putting young adults in the crosshairs, and specifically, the people who are very much supportive of LGBTQ matters, the brand might just have a chance. You know, gain brand preference among consumers at an age when those things are being formed.

It is at this point we have to ask some tough question. Was this the plan all along? Has Budweiser effectively said that they no longer care about conservative-leaning, Joe Six-Pack customers, the people who made the brand Number One in the first place? Or is this just a Hail Mary pass with three seconds to go in the game?

I’ll say it again, but it is still too early to tell, because we just don’t have enough data yet. Based on what I am seeing now, I would venture to say the answer is somewhere in the middle, that Bud Light is doing a reboot of its core demographic, but it may have had to do so in order to still have some skin in the game.

To Budweiser’s credit, at least thus far, they have not attempted a total rebrand. Those things are expensive. I remember—there he goes again with that phrase—when this university changed its name from West Texas State to West Texas A&M back in 1990. We had just become affiliated with the Texas A&M System, and decided to show that affiliation in our name. It was not a cheap proposition, and this was before domain names and all that stuff.

Shifting demographics, though, is not uncommon. Sprite did it, aiming toward the Hip-Hop crowd. Mountain Dew did it with extreme sports. But neither had a controversy prompting such a change. I am seeing, though, a firm reluctance among companies to reverse their stances on anything dealing with LGBTQ. They may tone down the message for a bit, but they’re not changing. That’s another way of saying that some companies may very well be flipping off a bunch of people. This would be about where Michael James Lindell shows up on TV hawking his My Pillow brand and touting his traditional values.

The big difference between Coca-Cola’s 1985 mess and Bud Light’s in the present is that there is a culture war going on today. The fact that Bill Gates and his Gates Foundation just invested $96 million in parent company AB-InBev tells me that there’s at least one rich person bullish on the company. Who wins this war will be determined later.

Academics and analysts will be watching this one continue to unfold for a long time. It is normal for consumer boycotts to sputter after six months, a time window that is rapidly vanishing. Is this the boycott that caused a major marketer to blink? Or was this a carefully orchestrated plan?

Stay tuned, and pop open a bottle or can of your favorite beverage. We might be here a while.

Dr “Make Mine An IPA, Please” Gerlich

Audio Blog

[pannimanagementteam]

Is An Erp System Proper For Your Cannabis Company

Use the comparability software beneath to check the highest Vertical Market software program for Sage X3 available on the market. You can filter outcomes by person critiques, pricing, options, platform, region, support choices, integrations, and extra. At Panni, we're devoted to creating customized Sage X3 ERP options sage x3 cannabis for your firm. Our cannabis ERP solutions are designed for retail, extraction, and cultivation verticals. Get a 360-degree view of your supply chain and manufacturing business and gain broad scope, deep performance and configurability to make sure you can meet the wants of the chemical compounds market today.

That is why there are a number of types of ERP designed for several industries to handle their custom-made needs. However, an excellent ERP software program allocates sources into people who would generate good returns. An ERP system let you shortly discover the information or report as everything is on the same platform. You don’t should look via completely different enterprise functions to find the data you are on the lookout for; it’s accessible proper from the ERP interface.

The greatest ERP packages built for cannabis firms are unified choices that present CRM, accounting, compliance, inventory, delivery, and dispensary point of sale. ERP Cannabis is an enterprise device that can provide for complete integration of all your methods and information. As your small business grows, this degree of integration might be required in order to successfully manage your operations, monitor performance and precisely report financial outcomes. The sooner you get began with enterprise-level tools the better the transition shall be down the street. Less refined devices, like Odoo and QuickBooks, do not meet cannabis companies’ superior reporting necessities.

It is now a multi-billion greenback trade with new markets emerging, new supply chains developed and new regulatory changes introduced. When it comes to beer, shopper tastes are constantly evolving, with demands for seasonal merchandise and those that infuse different elements and flavor profiles. Brewers need an answer that is versatile, can accommodate modifications in manufacturing and maintain observe of multiple recipes. Craft brewers are prone to work with small batches that are finest consumed close to manufacturing. That means having transparency into provide chains that may supply, create and distribute products effectively, in addition to tight inventory management. Brewers need an ERP system that can anticipate consumption and monitor shelf life.

Chetu’s ERP system supplies the cannabis business with a holistic view of every facet of their business, giving cannabis companies access to critica... Unit4 ERP software program is a cloud ERP system that you have to use to automate enterprise processes in healthcare, higher education, corporate services and extra.... Accelerated ERP software is designed particularly to satisfy sage x3 hemp the unique necessities of customers within the engineering products industries. If your ERP provider exits the cannabis market (as NetSuite did), it could put you in a costly predicament. You need an ERP vendor who demonstrates a dedication to supporting the industry and takes a associate method with your business.

At the tip of the day, the selection of ERP boils all the way down to what your organization wants. At Bista Solutions, our group has the expertise to assess your company’s gaps and ache points so as to advocate the most effective solution. In fact, our ERP consultants have the data and experience to provide you sage x3 marijuana with options which would possibly be each industry-specific and tailor-made to your business’ needs. Salesforce.com is considered one of the in style names in ERP options which is used by quite a lot of sectors. It presents a variety of products depending upon the enterprise's dimension and the sector it belongs to.

Aptean Process Manufacturing ERP is developed for process manufacturers in the chemical, nutraceutical, and cannabis industries. The software supports and transforms the enterprise with specialised capabilities that scale back prices, enhance efficiency, and supply compliance for organizations. ERP not solely strikes a number of enterprise processes onto a single platform, however it could possibly consolidate your CRM database into one system, providing you with an exhaustive view of your clients’ needs, irrespective of where they're among the many customers.

[josephredburn]

How Much Does a Keg Weigh?

A beer keg is an essential tool for anyone who hosts parties or drinks in large quantities. It is a great way to save money on beer purchases and keep everyone happy.

There are many different types of kegs available, and each one has its own unique features. If you’re looking for the perfect keg for your next party, here are some tips to help you choose the right one.

Introduction

If you’re a beer buff or someone who is thinking about hosting their own party, chances are you’ve wondered how much does a keg weigh. It’s a question that has likely crossed your mind at some point and it can be a little daunting to try and find the answer on your own.

There’s no one right answer to this question because the answer varies depending on the type of keg you are considering. The best way to find out is to ask the sales associate at your local liquor store or grocery store.

A keg is a small barrel that can hold and transport a lot of beer. They can be found in all sorts of shapes and sizes, and their weights are often influenced by temperature and the amount of liquid inside.

The most impressive keg may be the largest, but it can also be quite expensive. This is why it’s important to do your research before you buy one. The best kegs can be found at craft breweries and specialty stores, so it’s worth your while to check them out before you make your purchase.

How Much Does a Beer Keg Weigh?

If you're looking to buy a beer keg, it's important to know how much it weighs before making your purchase. This information can help you decide which keg will work best for you.

The weight of a beer keg depends on several factors, including the size of the keg and the type of material it is made from. Typically, beer kegs are made from stainless steel or aluminum.

Depending on the size and material, beer kegs can range in weight from about 30 pounds to over 220 pounds. This makes them difficult to lift by yourself, so it's often better to hire someone to help you.

There are many different types of beer kegs, including full-sized kegs, pony kegs and mini kegs. All of these kegs can be filled with beer, and they are all different in their own way.

A half-barrel keg is one of the largest keg sizes available in the market, and it can hold around 165 12-ounce cans or bottles. This makes it a popular choice for large events and gatherings, as well as expert homebrewing.

How Much Does a Beer Keg Weigh?

How Much Does An Empty Keg Weigh

The weight of a beer keg depends on its size, the type of keg, and how much beer is remaining inside. An empty keg typically weighs less than a full one.

Typically, commercially used kegs are made of stainless steel. These kegs can weigh from 30 to 140 pounds when they are empty, depending on the material and type.

Many brewers have noticed that their local scrap yards have been contacting them with a request to purchase empty kegs for scrap value. The price of scrap fluctuates, but a typical stainless steel keg might be worth around $24 when it is empty.

In addition to scrap, there are a few other ways you can make money from an empty keg. For example, some beer stores will give you in-store credit or cash for your empty keg if you bring it back to them when it's time to replace it.

These kegs can be quite heavy, so they are best handled with care. Whether you are moving them from place to place or simply using them for storage, you need to be aware of your surroundings and the risk of injury when handling them.

How Much Does An Empty Keg Weigh

How Can You Tell If Your Keg Is Empty Or Not?

The number of beers in a keg is one of the most important beer-related numbers to keep track of. When you’re hosting a party, this number can determine whether your guests will be able to enjoy all the beer they ordered or if they’ll need to order more.

Luckily, there are several ways to tell whether your keg is empty or not. Some people check the weight of the keg, while others will use a keg monitoring system that alerts them when the keg is almost empty.

Another way to ensure that your keg is empty is by checking the gas pressure. If the needle on your gas gauge reads red at room temperature, it means that the keg has run out of gas and must be drained immediately.

The next step is to clean and sanitize the keg before it can be used again. Depending on the type of keg you have, this may involve spraying the inside with a sanitizer solution or depressurizing the keg. Once the keg is fully cleaned and sanitized, it’s ready for re-use.

How Can You Tell If Your Keg Is Empty Or Not?

How Many Beers Can Fit in a Keg?

When it comes to storing and serving beer, there are many factors that can affect the number of beers you can fit in a keg. Some factors include drinking habits of guests, the length of the event and the type of beer you plan to serve.

Fortunately, you can easily get an estimate of how many beers are in a keg by checking the size of the keg and the type of beer it contains. Typically, beer kegs can hold up to 165 12-ounce cans of beer.

A keg’s capacity is also influenced by its shape and size. For example, a corny keg (also called a Cornelius keg) is a tall cylinder that holds 10 gallons of beer.

Another popular keg is a pony keg, which is a shorter, fatter cylinder that holds 7.75 gallons of beer. This keg is ideal for smaller parties or gatherings.

A half-barrel keg, which is commonly referred to as a “standard full-sized keg,” can hold up to 15.5 gallons of beer. This keg holds 165 12-ounce cans of beer, making it an excellent choice for larger parties and events.

How Many Beers Can Fit in a Keg?

Full Size Keg or a Half Keg

When it comes to beer, there are plenty of options to choose from. But if you are looking to keep your supply of the drink consistent, you may want to invest in a keg.

Kegs have become a standard part of social events, sports watch parties and casual get-togethers. They make it easy to keep your drinks fresh, and can be a great way to increase sales by offering different types of beer to customers.

Whether you are a fan of microbrews or macro brews, a keg is a must-have for your next party. But with so many different keg sizes out there, it can be hard to know which one is right for you and your event.

Half barrel kegs are a common choice for parties. These kegs come in at 15.5 gallons (1984 ounces) and are great for distributing macro brews. This is a good option for parties of 30 people or more.

Full Size Keg or a Half Keg

Frequently Asked Question

If you’re looking to purchase a beer keg, it’s important to understand how much does a keg weigh before making the decision. This will help you ensure that you get a good deal on your keg and that it’s the perfect size for your needs.

There are many different types of kegs, and each one holds a different amount of beer. The most common keg sizes are the sixth barrel, quarter barrel, and half barrel.

Each keg size has its own benefits and disadvantages. For example, a full size keg will hold more beer than a half barrel keg, but it may be too heavy to move easily and safely.

Another important factor to consider is how long your keg will last. If stored properly, pasteurized beer can last for up to 90 days. Unpasteurized draft beer can last for 45-60 days, depending on the temperature and how it is kept.

A full size keg will typically weigh about 160 pounds empty. It can also be heavy to carry, so it’s best to have someone else help you.

Conclusion

A keg is a fancy name for a storable container capable of holding more than a few beers at a go. They are heavy stuff, especially when full of the brew of the day. However, they are also convenient since you can pop them open and pour a nice cool drink at the drop of a hat. The best part is that they can be rented for the same price as a beer at your favorite local pub. But you will have to book in advance. This is why they are such a popular sight on the booze bus, or at your nearest craft brewery. Getting one in your home or office can be tricky business, but it is well worth the effort if you want to enjoy the many benefits of a well stocked bar without breaking the bank.

[masonpelt]

Get Woke, Gain Earned Media Coverage

Get woke go broke, rhymes. It is, however, a stupid criticism nearly every time I've heard it applied to a company's advertising. The exceptions are when the criticism of wokeness is a criticism of the messaging and placement. Or when a company is truly ideologically motivated, but the latter is rare.

In almost every example of ad people call "woke," the business has no company-wide ideology. People at companies have ideologies and may push a firm toward their morality. But Disney or Procter & Gamble are too large and complex as organizations, having too many moving parts to be truly ideological.

When a publicly traded company, with a board of directors and many layers of executives, does something, it's generally smoothed into whatever the decision-makers believe benefits them. Their incentives are aligned with the company making money to pay out shareholder dividends. Charitably this is an imperfect system, but it also means any perceived ideology, woke or otherwise, is a hollow commitment.

Target

Pride Month is June. For the last few years that means each June, Target will greet everyone with a display for cardboard rainbows holding forth gay apparel, fa la la la, la la, la la.

Target has LGBTQ+ employees and allies up and down the org chart. But the pride displays are because the items sell at a profit. It's a sign of cultural acceptance that the LGBTQ+ market segments are so far out of the closet they can be openly catered to by a company that wants money.

The hand full of people flipping out on social media over the rainbow vomit wokeness are, generally speaking, free advertising. Were Target a single location store in rural Texas it may not work. But Target is a top 10 retailer by size, and at scale, the lunatic's freaking out help the bottom line.

Bud Light

Bud Light hired Dylan Mulvaney for a promotion. Mulvaney is trans, and while famous, not Beyoncé famous. Also, Mulvaney is not the kind of person normally associated with Bud Light, causing some uproar. The buzz has probably been incredible for Bud Light directly, but certainly for AB InBev.

Bud Light is a joke among many; It's the water of beers. It's cat piss in a glass. It's also the top-selling beer in the US for 2022, 2021, 2020, 2019, 2018, 2017, 2016, and I stopped looking. Bud Light can handle people posting social media videos of them shooting the blue cans.

All the social media attention is giving a mid-tier influencer's brand partnership, Beyoncé levels of awareness. The rants and media coverage will make some thirsty for beer. Some may even want to support bud light. Others won't buy a Bud Light or a Budweiser; they know better get woke go broke after all!

But the people, now thirsty for beer, may pick up some similarly priced beer from Michelob Ultra, Stella Artois, Busch Beer, Natural Light, Landshark, Shock Top, Hoegaarden, or one of the other brands owned by AB InBev. AB InBev doesn't hold all the beer, but they own a lot. Carlsberg Group, Molson Coors, and Heineken will benefit from the Bud Light outrage.

The biggest threat to beer right now, is perceived as hard seltzer. If Mulvaney has gotten people talking about beer, AB InBev will make money. And that's the goal, profit.

True Ideology

Few to none of the woke companies people point to are ideologically motivated. They deserve neither praise nor rage for wokeness. Some companies are truly moving due to ideology.

Look at B&H Photo, they aren't a woke example, but you'll understand what I mean. The company is owned and operated by Hasidic or Orthodox Jews who keep Shabbos. So bhphotovideo.com does not process orders from sundown on Friday to sunset on Saturday.

What about Chick-fil-A? Despite an apparent 2019 PR push saying Chick-fil-A loses 14% in revenue from closing on Sunday, the math was stupid. The churchy chicken chain earns more per restaurant than any other fast food joint.

Closed on Sunday drives a volume of sales on Saturday and Monday. The spike (from limited data) for Chick-fil-A's sales is well above the expected baseline set by comparing competing restaurants. Consider shoutouts from the evangelical pulpits Chick-fil-A gets, and closing on Sunday is a marketing strategy, not a moral stance.

Bad Ads

So why do some woke ads fail if every large company, including privately owned Chick-fil-A, is just in it for money? Because some ads are ineffective.

The first time I heard "get woke, go broke," it was over a Gillette ad. The ad's messaging missed any reasonable mark. It spoke neither to the primary buyers of the products nor the primary consumers.

As I've written before, the "look at your man" Old Spice ads were brilliant because they addressed women with a male significant other. At that time, at least, that demographic was the primary buyer of men's toiletries.

The Gillette toxic masculinity ad started by pivoting the established company slogan, asking, "Is this the best a man can get?" Saying "the best a man can get" is a statement about product quality. The other is asking, "can't men be better?"

It reminded me of the Globo Gym ad from the film Dodgeball. "Tired of being overweight and under attractive?" Come out to the gym, you useless waste of human flesh. Generally speaking, shaming people doesn't drive sales.

If the Gillette ad used the same opener about toxic masculinity, switching to a montage of clips of Fred Rogers, Jim Henson, Steve Irwin, and LeVar Burton, ending with "the best a man can get" tagline, the ad would have been more effective. The ad was just bad.

Disclosures: Via agencies and production companies, Mason Pelt worked with Bud Light (Graphics for Bud Light Bands) in 2012 and Gillette (YouTube Channel Management) in 2013-14. 

Article by Mason Pelt of Push ROI. First published in MasonPelt.com on April 11, 2023. Photo by Dylan Mulvaney on TikTok

[melchiorsenbunn76]

Choosing the Right Liquor POS System

Choosing the best liquor POS is a decision that will impact the profitability of your business for many years to come. There are several different types of liquor POS that you can choose from, and each will have its own unique features. You may also need to consider how your liquor POS will integrate with other systems you use in your business. ShopKeep POS Whether you are a liquor store or a bar, you need a reliable, secure, and efficient POS system to maximize your sales. The best liquor store POS system will streamline the checkout process, optimize inventory management, and provide you with the tools to market your products. It will also help you manage your employees, manage customer appointments, and more. In addition to keeping track of your inventory, a liquor POS system will also help you track the age of your customers and verify where they purchased their alcoholic beverages. Additionally, it will help you calculate tax rates for your location. A good liquor POS system will also help you optimize your customer outreach, which can improve sales. You can choose to have your staff run everything themselves or have your system take care of it for you. mPower Beverage POS mPower Beverage is a full-service point of sale (POS) solution designed for beer, wine, and liquor retail stores. The company is based in Dallas, TX, and serves clients across the United States. The company's POS tool helps retailers manage inventory, track sales, and create automated promotions. It can be installed remotely or locally. It has a built-in loyalty program and rewards program. It can also be used as a time clock for employees. mPower offers a preloaded database of over 10,000 beverages. It includes descriptions, case pack quantities, and UPCs. It is compatible with barcode scanners and allows for automated purchasing. It also has a customer management module. Its pricing tiers and case pack quantities are customizable. mPower has a built-in loyalty program that helps retailers manage customers. It can also be used to track cost and inventory. It can also be used to create custom promotions and ordering processes. KORONA KORONA liquor POS is a POS system that was developed for liquor stores. It provides robust liquor store-specific features, including product analysis, vendor relations, and automatic ordering. It is used by thousands of liquor stores across the country. KORONA liquor POS offers an affordable pricing structure for small to medium-sized businesses. Despite the low price tag, this system is not lacking in features. It includes robust inventory management, CRM, ticketing, and other sales processing features. Liquor stores have a large inventory, so it is essential for them to keep track of inventory and make sure it is always stocked. With KORONA, the POS system automatically sends purchase orders to replenish stock if it drops below certain levels. The system also provides real-time reporting, which helps liquor store owners avoid understocking. Lightspeed Retail Whether you're running a small boutique, or a large retail chain, Lightspeed Retail will help you manage your inventory, process sales, and deliver outstanding customer experiences. It offers a comprehensive, cloud-based point of sale solution. It's a versatile system that handles millions of products, offers automatic reordering, and overstock alerts. It runs on a PC or a Windows tablet, and it's easy to use. Lightspeed offers three plans to choose from. The lowest-priced plan, which includes a single terminal, is $69 per month. The other two plans, the Standard and Advanced, cost $119 and $199, respectively. These plans are good for independent retailers with a small assortment of SKUs, but they don't offer all the features you'd need for a large business.

[healthcareanalystinsights-blog]

Electric Brewing System Market Value with Status and Global Analysis 2023 | Future Plans and CAGR Forecast by 2033

According to a new FMI survey, the market for electric brewing systems is anticipated to cross a value of US$ 1,348.1 Mn in 2033. It is projected to exhibit steady growth at a CAGR of 5.5% between 2023 and 2033, thereby reaching US$ 789.2 Mn by the end of 2023.

The electric brewing system market is expected to be driven by increasing shift of consumers from homemade fruit juices to homemade beer. Key companies are therefore coming up with new types of beer brewing kits, including electrically operated ones to accelerate sales.

Spinn, for example, is a renowned brand of hardware and electronics headquartered in the U.S. The company added an innovative feature of cold brew in its existing brewing system back in June 2022. The new feature would enable Spinn app users and coffee enthusiasts to create unique cold brews in just 60 seconds.

Furthermore, in India, demand for electric brewing systems is anticipated to surge dramatically throughout the projected time frame. Growth is mainly attributed to surging demand for beer with high levels of spending among millennials.

Get Sample Copy@ https://www.futuremarketinsights.com/reports/sample/rep-gb-16203

Key Takeaways from the Electric Brewing System Market Study:

In Australia, demand for electric brewing systems is expected to grow at a CAGR of 3.0% in 2023.

Sales of electric brewing systems are anticipated to grow by 34.7% in Europe by the end of 2023.

The India electric brewing system market is projected to showcase a moderate CAGR of 6.2% in the assessment period.

In the U.K., demand for electric brewing systems is estimated to grow at a CAGR of 6.1% in the evaluation period.

Demand for electric brewing systems is projected to record an 38% CAGR between 2023 and 2033 across North America.

“Increasing launch of new brewing kits by renowned companies on e-commerce sites is anticipated to bode well for the market. In addition, freedom to adjust traditional recipes and high cost of commercially available beer would enable consumers to prefer home brewing, thereby propelling the need for electric brewing systems,” says a lead analyst at Future Market Insights.

Competition Landscape: Electric Brewing System Market

Key players operating in the global electric brewing system market are AlBrew, Alfa Laval, Brewie, PicoBrew, Della Taffola, Krones, Paul Mueller, GEA Group, Meura, Shandong Eagle Machinery Co., Lehui, Ziemann, and XIMO among others.

North America currently holds the largest market share, and the region is expected to continue to dominate throughout the estimated period. This can mainly be due to the region's ever-increasing population and their high disposable income levels. Furthermore, the region's electric brewing system market is expected to elevate in the forecast period owing to the presence of a favorable regulatory and legal environment.

Get Valuable Insights into Electric Brewing System Market

FMI, in its new offering, provides an unbiased analysis of the electric brewing system market presenting historical demand data (2018-2022) and forecast statistics for the period from (2023-2033). The study divulges compelling insights on the demand for electric brewing system market based on material type (polycarbonate, steel), operating type (semi-automated, automated), application (commercial, industrial, domestic purpose), and region.

About the Food & Beverage Division at Future Market Insights

Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

Information Souce: https://www.futuremarketinsights.com/reports/electric-brewing-system-market