#Data Marketplace Platform Market Report

[industrynewsupdates]

Data Marketplace Platform Market: A Deep Dive into Key Industry Players

The global data marketplace platform market size is expected to reach USD 5.73 billion by 2030, registering a CAGR of 25.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. A data marketplace is a transactional platform that facilitates buying and selling of different data types, offering a unique user experience. Data marketplaces comprise cloud services where businesses or individuals can upload data to the cloud. The different data types, such as demographic, business intelligence, and firmographic, personal data, are available in a data marketplace.

The data marketplace platform enables self-service data access, maintaining a high quality of data, consistency, and security for both parties. Businesses and organizations are commencing to augment internal data sets with external data propelling the growth of the data marketplace platform market. It enables buyers with segmented, dependable, and relevant data to access data via analytical tools and platforms to meet business needs.

For instance, the Microsoft Azure marketplace provides data through a uniform interface, and developers can access data via Microsoft Excel and PowerPivot. The gradual shift from conventional business practices to online platforms resulted in the establishment of efficient data marketplace services and solutions. Data marketplace arranges data flow and optimizes data sourcing, providing a data analytics framework for tuning decision models to optimize and improve processes.

Several companies have launched new platforms during the COVID-19 pandemic. For instance, in 2020, Aiisma, a data marketplace, launched Aiisma App with Aiihealth feature, consisting of marketplaces’ location sharing and health mapping features. Users can anonymously and consensually share their behavioral data in exchange for rewards, and this application has proven helpful in creating a digital fence against the pandemic.

The growth is attributed to the emergence of Big Data, web scraping, and advancements in blockchain, as it provides access to considerable data to enhance performance and generate revenue. Web scraping is an automatic process of extracting data from websites; it automates data collection, unlocks web data sources, and suggests data-driven decisions that add value to decision-making. The increasing adoption of AI, data mesh, data management, and blockchain in data & analytics is propelling the usage of self-service analytics solutions.

The market is projected to witness significant growth attributed to the increasing adoption of Internet of Things (IoT) solutions and the deployment of cutting-edge technologies such as AI, AR/VR orchestration capabilities, and machine-to-machine (M2M) advancements in communications networks. Additionally, a growing emphasis on the usage of cloud services is anticipated to boost the growth.

Gather more insights about the market drivers, restrains and growth of the Data Marketplace Platform Market

Data Marketplace Platform Market Report Highlights

• The platform segment dominated the overall market with a revenue share of more than 62% in 2024, and is expected to witness a CAGR of 24.3% during the forecast period.

• The B2B data marketplace platforms segment dominated the overall data marketplace platform industry, gaining a revenue share of over 58% in 2024. It is expected to witness a CAGR of 24.6% during the forecast period.

• The subscription segment dominated the overall market, gaining a revenue share of over 52% in 2024. It is anticipated to witness a CAGR of 27.2% during the forecast period.

• The large enterprises segment dominated the overall market with a revenue share of nearly 57% in 2024 and is expected to grow at a CAGR of 24.7% during the forecast period.

• The financial services segment dominated the overall market, gaining a revenue share of 18.5% in 2024. It is witnessing a CAGR of 18.7% during the forecast period.

• North America data marketplace platform market led the overall data marketplace platform industry in 2024, with a share of more than 35%.

Data Marketplace Platform Market Segmentation

Grand View Research has segmented global data marketplace platform market report based on component, type, revenue model, enterprise size, end-user, and region:

Data Marketplace Platform Component Outlook (Revenue, USD Million, 2017 - 2030)

• Platform

• Services

Data Marketplace Platform Type Outlook (Revenue, USD Million, 2017 - 2030)

• Personal Data Marketplace Platforms

• B2B Data Marketplace Platforms

• IoT Data Marketplace Platforms

Data Marketplace Platform Revenue Model Outlook (Revenue, USD Million, 2017 - 2030)

• Subscription

• Commission

• Paid features

• Others

Data Marketplace Platform Enterprise size Outlook (Revenue, USD Million, 2017 - 2030)

• Large Enterprises

• SME's

Data Marketplace Platform End-user Outlook (Revenue, USD Million, 2017 - 2030)

• Financial Services

• Advertising, Media & Entertainment

• Retail & CPG

• Healthcare & Life Sciences

• Technology

• Public Sector

• Manufacturing

• Other (Education, Automotive, Energy, Oil & Gas)

Data Marketplace Platform Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

o U.S.

o Canada

o Mexico

• Europe

o U.K.

o Germany

o France

o Italy

• Asia Pacific

o China

o Japan

o India

o South Korea

o Australia

• Latin America

o Brazil

• Middle East & Africa

o UAE

o KSA

o South Africa

Order a free sample PDF of the Data Marketplace Platform Market Intelligence Study, published by Grand View Research.

[mariacallous]

RealPage says it isn’t doing anything wrong by suggesting to landlords how much rent they could charge. In a move to reclaim its own narrative, the property management software company published a microsite and a digital booklet it’s calling “The Real Story,” as it faces multiple lawsuits and a reported federal criminal probe related to allegations of rental price fixing.

RealPage’s six-page digital booklet, published on the site in mid-June, addresses what it calls “false and misleading claims about its software”—the myriad of allegations it faces involving price-fixing and rising rents—and contends that the software benefits renters and landlords and increases competition. It also said landlords accept RealPage’s price recommendations for new leases less than 50 percent of the time and that the software recommends competitive prices to help fill units.

“‘The heart of this case’ never had a heartbeat—the data clearly shows that RealPage does not set customers’ prices and customers do what they believe is best for their respective properties to vigorously compete against each other in the market,” the digital booklet says.

But landlords are left without concrete answers, as questions around the legality of this software are ongoing as they continue renting properties. “I don’t think we’re seeing this as a RealPage issue but rather as a revenue management software issue,” says Alexandra Alvarado, the director of marketing and education at the American Apartment Owners Association, the largest association of landlords in the US.

Alvarado says some landlords are taking pause and asking questions before using the tech. Software like RealPage “has made it much easier to understand what is happening in the market,” Alvarado says. “Technology has helped us in so many ways to make all these processes more efficient. In this case, it’s now borderline too efficient.” And members of the AAOA are asking questions about the legality of revenue management, she says. “The first thing landlords typically think is, what is the legal repercussion? Am I going to be in trouble for using this software? If the answer is maybe, it’s usually off the table.”

Dana Jones, president and CEO of RealPage, said in a statement released alongside the booklet that “the time is now to address a number of false claims about RealPage’s revenue management software, and how rental housing providers operate when setting rent prices.” RealPage did not respond to WIRED’s queries asking what prompted the lengthy statement in June. Officials appear to be narrowing in on RealPage, as the Justice Department is allegedly planning to sue the company, according to a report from Politico last week. The company declined a request to comment on the latest in the ongoing Department of Justice probe.

Allegations of price-fixing that may constitute antitrust violations have dogged the software company since late 2022, when ProPublica published an investigation alleging that RealPage’s software was linked to rent rises in some US cities, as the company used private, aggregated data provided by its customers to suggest rental prices. (In response to ProPublica's reporting, RealPage commented that it “uses aggregated market data from a variety of sources in a legally compliant manner.”)

RealPage’s software is powerful because it anonymizes rental data and can provide landlords and property managers with nonpublic and public data about rentals, which may be different from that advertised publicly on platforms like real estate marketplace Zillow. The company contends that it’s not engaging in price-fixing, as landlords are not forced to accept the rents that RealPage’s algorithm suggests. Sometimes it even recommends landlords lower the rent, RealPage claims. But antitrust enforcers have alleged that even sharing private information via an algorithm and using it for price recommendations can be as conspiratorial as back-room handshake deals, even if landlords don’t end up renting apartments at those rates. The reported antitrust investigation is ongoing.

RealPage’s algorithmic pricing model is among one of the first subject to scrutiny, perhaps due to its involvement in housing, a necessity that has ballooned in price as housing supply languishes. Typical rent in the US is just under $2,000, according to Zillow, up from around $1,500 in early 2020. “Housing affordability is a national problem created by economic and political forces—not by the use of revenue management software,” Realpage says. But renters can’t tell whether their rates are rising because of algorithms or not.

“It’s almost impossible to know if you are just a spectator or a victim,” says Shanti Singh, legislative and communications director with Tenants Together, a California-based coalition of tenants activists. If tenants call a hotline over raised rent or fees, “we’re not necessarily going to be able to see or connect that their landlord is using RealPage.”

The state of Arizona sued RealPage and nine landlords in February, claiming a conspiracy between the company and landlords led renters in Phoenix and Tucson to pay “millions of dollars” more in rent. That followed a similar lawsuit out of Washington, DC. In the capital’s greater metropolitan area, more than 90 percent of rental units in large apartment buildings were priced using RealPage software, according to DC’s attorney general.

The cases against RealPage puts algorithmic pricing to the test; as the technology becomes more common, antitrust law has yet to keep pace. Officials have other concerns around algorithms used for alleged hotel price fixing, as well as e-commerce algorithms. “The concern of regulators that algorithms can be used in ways that harm competition—that idea is here to stay,” says Ed Rogers, a partner at law firm Ballard Spahr who focuses on antitrust cases. “RealPage could end up really being a test case, not just for the real estate rental industry but for this aspect of AI and software and its role in a competitive landscape.”

The impact of algorithmic pricing varies greatly. Amazon has been accused of pushing up prices with a secret algorithm. (Amazon has said the “allegation that we somehow force sellers to use our optional services is simply not true.”) But others operate in plain sight, like dynamic pricing for rideshare costs, and don’t involve multiple companies sharing information. Not all of these algorithms are engaged in activity that may be considered anticompetitive. A Nevada judge in May dismissed a suit brought by hotel guests against several Las Vegas hotel operators, finding there was no agreement among them to fix prices using shared algorithms.

Yardi Systems, another US property management company, is also facing a class action suit regarding antitrust violations for artificially inflating rent prices. The company has said it did “nothing illegal,” as it does not mandate rent prices through its software or make “collusive pricing decisions.”

Typical rental costs in Phoenix have increased by more than about $500 a month from April 2020 to 2024, and by around $400 in Washington, DC, in the same period, according to Zillow.

Renters have also filed numerous class action suits against RealPage and property owners that have been consolidated. Some landlords named in those settled claims earlier this year. The court threw out a lawsuit regarding price fixing for student housing but has said the class action from renters can go forward. Attorneys representing some of the plaintiffs in the class action did not respond to requests to comment.

RealPage laid off about 4 percent of staff in June. “RealPage is hyper-focused on innovation and accelerating its business growth in 2024 and beyond, and as a result has made the decision to eliminate a small number of roles within the company,” Jennifer Bowcock, a spokesperson for the company, says. The layoffs were not connected to the antitrust lawsuit, she says. Thoma Bravo, the owner of RealPage, did not respond to a request for comment for this story.

As of 2020, RealPage said it was collecting data on some 16 million rental units across the US. There are 44 million renter households in the US, and nearly 22 million rental units are owned by for-profit businesses. RealPage grew when it acquired Lease Rent Options (LRO) in 2017, after clearing antitrust scrutiny by the Justice Department. The DOJ did not comment on questions from WIRED about its reported investigation into RealPage or its approval of RealPage’s acquisition of Lease Rent Options in 2017.

When asked about the latest in the probe, RealPage referred to a portion of its recent lengthy statement, which said: “The DOJ extensively reviewed LRO and YieldStar in 2017, without objecting to, much less challenging, any feature of the products.” RealPage also says that its “products are fundamentally the same today” as they were when the acquisition received approval.

In June, The New York Times asked assistant US attorney general Jonathan Kanter, the Justice Department’s top antitrust official, if he would view an AI tool communicating pricing information as the same as humans colluding, with the question referencing the reported RealPage investigation. Kanter replied: “I often say that if your dog bites somebody, you’re responsible for your dog biting somebody. If your AI fixes prices, you’re just as responsible.”

The Justice Department also last year filed a statement of interest in the RealPage combined class action lawsuit, as the case could become a precedent setter in algorithmic pricing. The statement mirrored Kanter’s argument that the method of price setting doesn’t matter, and algorithms are just the latest evolution in information gathering and sharing.

“In-person handshakes gave way to phone and fax, and later to email. Algorithms are the new frontier,” the Justice Department argued in a statement of interest it filed in the class action lawsuit against RealPage and landlords. “And, given the amount of information an algorithm can access and digest, this new frontier poses an even greater anti-competitive threat than the last.”

[beardedmrbean]

California's handling of sensitive health information is under scrutiny following a report that data entered by residents on the state's health insurance marketplace was shared with LinkedIn.

Covered California, which runs the state's marketplace, coveredca.com, shared sensitive personal data with LinkedIn, a subsidiary of Microsoft, through embedded tracking tools on the website, nonprofit news organization The Markup reported on Monday.

Covered California confirmed the data transmission in a news release later that day, saying "some sensitive data was inadvertently collected by the tags, including first names, the last four digits of Social Security numbers, and other sensitive health information like pregnancy status."

It added that all advertising-related tags on the website had been turned off as a "precautionary measure," and that it would review the extent of the data shared.

Representative Kevin Kiley, the Democrat from California has called for an investigation. "This is incredibly disturbing," he wrote on X, formerly Twitter.

Newsweek contacted Representative Kiley via social media and email, as well as the press offices of Health Secretary Robert F. Kennedy Jr. and California Governor Gavin Newsom via email outside of regular working hours on Wednesday.

Why It Matters

Concerns over personal data have grown in recent months after it emerged the government's Department of Government Efficiencyworked to gain access to the Social Security Administration's data systems, which hold sensitive personal data about approximately 70 million Americans.

California's sharing of sensitive data with LinkedIn will likely raise similar concerns about threats to Americans' privacy.

What To Know

Trackers on coveredca.com, which was created under the Affordable Care Act, captured users' answers to questions about blindness, pregnancy, high prescription use, gender identity and experiences with domestic abuse, The Markup reported.

The data was then transmitted to LinkedIn using Insight Tag, which uses code to track how visitors interact with websites.

Covered California said in a statement that it "leverages LinkedIn's advertising platform tools to understand consumer behavior;" however, LinkedIn notes on its website that Insight Tag "should not be installed on web pages that collect or contain Sensitive Data."

The LinkedIn campaign trackers began in February 2024 and were removed "due to a marketing agency transition" in early April, Covered California told CalMatters.

Covered California had more than 60 trackers on its site, compared to the average on other government sites of three, CalMatters reported.

What People Are Saying

Covered California said in a news release on Monday: "Covered California is reviewing its entire website and information security and privacy protocols to ensure that no analytics tools are impermissibly collecting or sharing sensitive consumer information. The LinkedIn Insight tags are no longer active and, as a precautionary measure, all active advertising-related tags across the CoveredCA.com website have been turned off.

"Covered California is committed to safeguarding the confidential information and privacy of its consumers. The organization will share additional findings from this investigation as they become available."

California Representative Kevin Kiley, wrote on X: "California's Obamacare website tracked users' personal health information—such as pregnancy and prescription drug use—and sent it to LinkedIn for a 'marketing campaign.' We are asking Secretary Kennedy to investigate for HIPAA violations."

What Happens Next

The Department of Health and Human Services has yet to respond publicly to Kiley's call for an investigation.

[adnanqadir452]

Digital Advertising Companies: Transforming Business Growth Online

In an increasingly digital world, businesses must have a robust online presence to stay competitive. From startups to global enterprises, brands are relying on digital advertising companies to reach their audiences, generate leads, and increase conversions. These companies play a vital role in helping businesses navigate the complex landscape of online marketing using data-driven strategies and targeted campaigns.

What Are Digital Advertising Companies?

Digital advertising companies are specialized agencies that use online platforms and tools to promote brands, products, or services. Their goal is to increase brand visibility, drive website traffic, and ultimately improve sales and ROI. They leverage platforms such as Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, and more.

These companies don’t just run ads—they research, plan, test, and optimize campaigns to ensure maximum performance based on business objectives.

Services Offered by Digital Advertising Companies

Search Engine Marketing (SEM)

Paid advertising on search engines (like Google and Bing) to show your ads when potential customers are actively searching for your services.

Social Media Advertising

Targeted ads on platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter), ideal for building brand awareness and engaging specific demographics.

Display & Banner Advertising

Visual ads placed on relevant websites across the web to increase brand recall and attract new visitors.

Video Advertising

Running ads on video platforms such as YouTube to connect with audiences through engaging video content.

Retargeting/Remarketing

Re-engaging users who have previously visited your website by showing them personalized ads across different platforms.

Programmatic Advertising

Using automated technology and AI to buy and place digital ads in real time for optimized performance and reach.

Benefits of Hiring a Digital Advertising Company

Expert Strategy Development: They understand which platforms, ad types, and formats work best for your goals.

Time & Cost Efficiency: Avoid trial-and-error by letting experts manage and optimize campaigns.

Access to Advanced Tools: They use premium tools for tracking, analytics, and audience insights.

Higher ROI: Better targeting and continuous optimization mean improved results with lower ad spend waste.

Why Choose Logelite Pvt. Ltd. as Your Digital Advertising Partner?

At Logelite Pvt. Ltd., we specialize in crafting high-performance digital ad campaigns that align with your brand goals. Our certified advertising experts help businesses grow through:

Strategic planning & audience targeting

A/B testing and real-time optimization

Transparent reporting and performance analysis

Comprehensive multi-channel ad management (Google, Meta, LinkedIn, etc.)

We focus on results—whether it’s lead generation, website traffic, or brand engagement. Our data-driven approach ensures every ad spend delivers maximum impact.

Conclusion

Digital advertising companies are crucial partners in today’s online marketplace. With the right strategy and execution, they help businesses expand their reach, attract new customers, and grow revenue. Whether you're looking to promote a product, build a brand, or boost sales, partnering with an experienced agency like Logelite Pvt. Ltd. is a smart investment.

[sortedviews]

GIG VS AI

Ladies & gentlemen, the greatest fight of the 21st century is expected to arrive within this 2 decade (2020 to 2040), where we will witness a clash between our economic gladiators, who are the GIG economy and its components, and the AI economy and its components. This fight has the potential to decide what will be the future of “bottom ones” in the world.

On one side of the global arena, we have the GIG economy, which means a marketplace where individuals (mostly labor categories) are hired for projects that are shorter in duration and lack all kinds of formal sector traits in it, for example, food delivery, free lancing, project-based hires, etc., and according to a World Bank report, it is expected to have 435 million people. On the other side of global arena, we have AI economy, which means a world where every action of an individual will have a basic support system which will ease its work and help to excel at faster, better and more straight way, for Example: AI writing a blog, AI Drone delivery, AI writing assignments, AI as an employee responsible for hiring and firing an employee, etc.

You must be wondering why two oceans are being compared; it is because they both share the same boundary and are fading at a very fast rate. Also, you must be wondering, “So what??/..., I am not liable for anything and neither affected.” If economics had been this simple, then earthians might never search for heaven.

The Gig economy face a major challenge from AI and you might even have figured out what the challenges might be, but just to make clarity in thoughts, let me explain

The challenges are:

1) JOB DISPLACEMENT: The first and foremost challenge is the job displacement of being fired. Any gig economy roles, such as delivery drivers, customer service agents, and data entry workers, are at risk of being automated by AI technologies like autonomous vehicles, chatbots, and machine learning algorithms.

2) SKILLS OBSOLESCENCE: AI advancements require gig workers to continually upskill to stay relevant. For instance, tasks like basic graphic design or transcription can now be automated, pushing workers to adapt to more complex roles.

3) TECHNICAL SELECTION: Many gig platforms use AI to allocate tasks, evaluate performance, and determine pay rates. This can lead to feelings of dehumanization and a lack of transparency in decision-making.

4) REGULATORY CHALLENGES: Gig workers often provide personal data to platforms, and AI can exploit this data for profit without proper worker protections.

5) MARKET CENTRALIZATION: AI-driven gig platforms can centralize market power, reducing workers' ability to negotiate terms. As platforms grow, they often extract higher fees or impose stricter conditions on gig workers.

These are some dangers that will be faced by nearly 450 million GIG workers in the future from the AI, so now the question in your mind might be, “What can GIG do in front of AI to ensure its survival?” The answer is “Collaborate." The GIG economy, instead of considering AI its opponent, has to consider it a future ally.

The collaboration ways are:

·       AI may evaluate market trends and suggest new abilities that employees should acquire in order to stay competitive.

·       AI-Enhanced Creativity Tools: To improve their work and produce results more quickly, gig workers in creative industries (such as writing and design) can make use of AI tools like generative design or content creation platforms.

·       Fair pricing models: AI is able to determine the best prices for services by taking into account worker effort, market conditions, and demand, which guarantees more equitable pay structures.

·       Transparent Ratings and Feedback: By detecting and reducing biases in customer reviews or ratings, AI algorithms can guarantee that gig workers are fairly evaluated.

·       Hybrid jobs: Gig workers can cooperate with AI systems in jobs like monitoring or optimizing AI outputs that platforms can introduce. 

·       Resource Optimization: AI can optimize routes, cut down on fuel usage, and save time for services like delivery and ride-hailing.

·       Improved Matching Algorithms: AI can be used to more effectively match gig workers with jobs that fit their locations, preferences, and skill sets. This can increase job satisfaction and decrease downtime.In summary, the titanic conflict between the AI and gig economies represents a chance for cooperation rather than a struggle for supremacy. The difficulties presented by AI—centralization of the market, skill obsolescence, and employment displacement—are formidable, but they are not insurmountable. Accepting AI as a friend rather than an enemy is essential to the gig workforce's survival and success.

Gig workers can increase productivity, obtain access to more equitable systems, and open up new growth opportunities by incorporating AI tools. In a fast-changing economy, AI can enable workers to thrive through hybrid roles, transparent feedback, and resource optimization. This change must be spearheaded by platforms, legislators, and employees working together to ensure equity, inclusion, and flexibility.

Our capacity to strike a balance between innovation and humanity will determine the future of the "bottom ones." The decisions we make now will influence the economy of tomorrow, whether we are consumers, policymakers, or gig workers. Let's make sure that the economic legacy of the twenty-first century is defined by cooperation rather than rivalry.

[xettle-technologies]

Why Your Business Needs Fintech Software At present ?

In an era defined by technological advancements and digital transformation, the financial sector is experiencing a seismic shift. Traditional banking practices are being challenged by innovative solutions that streamline operations, enhance user experiences, and improve financial management. Fintech software is at the forefront of this transformation, offering businesses the tools they need to stay competitive. Here’s why your business needs fintech software now more than ever.

1. Enhanced Efficiency and Automation

One of the primary advantages of fintech software is its ability to automate repetitive and time-consuming tasks. From invoicing and payment processing to compliance checks, automation helps reduce human error and increase efficiency. By integrating fintech software services, businesses can streamline their operations, freeing up employees to focus on more strategic tasks that require human intelligence and creativity.

Automated processes not only save time but also reduce operational costs. For example, automating invoice processing can significantly cut down on the resources spent on manual entry, approval, and payment. This efficiency translates into faster service delivery, which is crucial in today’s fast-paced business environment.

2. Improved Customer Experience

In a competitive marketplace, providing an exceptional customer experience is vital for business success. Fintech software enhances user experience by offering seamless, user-friendly interfaces and multiple channels for interaction. Customers today expect quick and easy access to their financial information, whether through mobile apps or web platforms.

Fintech software services can help businesses create personalized experiences for their customers. By analyzing customer data, businesses can tailor their offerings to meet individual needs, enhancing customer satisfaction and loyalty. A better user experience leads to higher retention rates, ultimately contributing to a company’s bottom line.

3. Data-Driven Decision Making

In the digital age, data is one of the most valuable assets a business can have. Fintech software allows businesses to collect, analyze, and leverage vast amounts of data to make informed decisions. Advanced analytics tools embedded in fintech solutions provide insights into customer behavior, market trends, and financial performance.

These insights enable businesses to identify opportunities for growth, mitigate risks, and optimize their operations. For instance, predictive analytics can help anticipate customer needs, allowing businesses to proactively offer services or products before they are even requested. This data-driven approach not only enhances strategic decision-making but also positions businesses ahead of their competition.

4. Increased Security and Compliance

With the rise of cyber threats and increasing regulatory scrutiny, security and compliance have become paramount concerns for businesses. Fintech software comes equipped with advanced security features such as encryption, two-factor authentication, and real-time monitoring to protect sensitive financial data.

Moreover, fintech software services often include built-in compliance management tools that help businesses adhere to industry regulations. By automating compliance checks and generating necessary reports, these solutions reduce the risk of non-compliance penalties and reputational damage. Investing in robust security measures not only safeguards your business but also builds trust with customers, who are increasingly concerned about data privacy.

5. Cost Savings and Financial Management

Implementing fintech software can lead to significant cost savings in various aspects of your business. Traditional financial management processes often require extensive manpower and resources. By automating these processes, fintech solutions can help minimize operational costs and improve cash flow management.

Additionally, fintech software often offers advanced financial tools that provide real-time insights into cash flow, expenses, and budgeting. These tools help businesses make informed financial decisions, leading to better resource allocation and improved profitability. In an uncertain economic climate, having a firm grasp on your financial situation is more critical than ever.

6. Flexibility and Scalability

The modern business landscape is characterized by rapid changes and evolving market conditions. Fintech software offers the flexibility and scalability necessary to adapt to these changes. Whether you’re a startup looking to establish a foothold or an established enterprise aiming to expand, fintech solutions can grow with your business.

Many fintech software services are cloud-based, allowing businesses to easily scale their operations without significant upfront investments. As your business grows, you can add new features, expand user access, and integrate additional services without overhauling your entire system. This adaptability ensures that you can meet changing customer demands and market conditions effectively.

7. Access to Innovative Financial Products

Fintech software has democratized access to a variety of financial products and services that were once only available through traditional banks. Small businesses can now leverage fintech solutions to access loans, payment processing, and investment platforms that are tailored to their specific needs.

These innovative financial products often come with lower fees and more favorable terms, making them accessible for businesses of all sizes. By utilizing fintech software, you can diversify your financial strategies, ensuring that you’re not reliant on a single source of funding or financial service.

Conclusion

In conclusion, the need for fintech software in today’s business environment is clear. With enhanced efficiency, improved customer experiences, and the ability to make data-driven decisions, fintech solutions are essential for staying competitive. Additionally, the increased focus on security and compliance, coupled with cost savings and access to innovative products, makes fintech software a valuable investment.

By adopting fintech software services, your business can not only streamline its operations but also position itself for growth in a rapidly evolving financial landscape. As the world becomes increasingly digital, embracing fintech solutions is no longer an option; it’s a necessity for sustainable success.

[magentoshops]

How Is a Magento Webstore Developed Successfully?

A successful eCommerce business can be established by using Magento to create an online store. Building a Magento webshop requires several important steps, from knowing the cost of the webshop to locating the best Magento Specialisten. We will discuss the advantages of using Magento for businesses as well as how to start a Magento webshop successfully in this guide.

Why Select an Online Store for Magento? A Magento online store is superior in terms of scalability and flexibility. Magento gives companies the option to tailor their store to match certain requirements thanks to its open-source platform. Webshop Magento has a wide range of features that make it perfect for enterprises of all kinds, whether you're selling goods locally or globally. 

This is the process of creating a Magento web shop. Are you all set to go building? Prioritizing your business objectives and preferred style will help us create a Magento web store. You may design a store that is both aesthetically beautiful and functional with Magento's customisable plugins and themes. Magento offers a smooth shopping experience for customers and store owners, from product listings to client checkout. You can be confident that your webshop is performing at its best and that everything works properly by involving Magento specialists in this process.

Recognizing Prices in Magento Webshop Knowing the pricing of a Magento webshop is crucial when creating your budget. Depending on options like custom design, hosting, and extras, the Magento Webshop Prijs of developing a Magento store can change. Businesses sometimes spend in extensions, customizations, and expert help to improve their store, even though the Magento Community Edition is free. To control expenses while creating a superior online store, get a detailed quote from Magento experts.

Features & Advantages of Magento Webshop Multilingual support, mobile optimization, and sophisticated reporting tools are just a few of the many advantages that a Magento Webshop offers. While Magento's security measures guarantee the protection of client data and transactions, its flexibility lets you design a customized shopping experience for your customers. Magento's scalability makes sure that your online store expands together with your business, regardless of the volume of goods you manage.

User Interfaces and Magento Login After the development of your webshop, the Magento Inloggen dashboard makes store management simple. Managing products, keeping track of orders, and analyzing sales statistics are all made possible by the user-friendly interface. Making data-driven decisions and maintaining your online store's growth optimization is made easier with the rich insights offered by Magento's dashboard. Analyzing the Magento Store An indispensable tool for enhancing the features of your web store is the Magento Marketplace. Numerous thousand additions that improve everything from shipping systems to marketing tools are available here. You may increase consumer satisfaction and streamline your operations by integrating the appropriate extensions from the Magento Marketplace, which will boost the competitiveness of your online store.

eCommerce's Future with Magento 2 Webshop An upgrade to a Magento 2 Webshop is revolutionary for people seeking the newest technologies. Magento 2 is a improved version of the platform with extra functionality, quicker page loads, as well as an easier-to-use interface. Growing eCommerce businesses would find it suitable as it is built to withstand heavy traffic volumes and intricate company operations.

[gratixsstuff]

Gratix Technologies: Digital Marketing Agency in New Delhi

In the heart of bustling New Delhi, Gratix Technologies stands out as a leading digital marketing agency in New Delhi, offering a comprehensive suite of services designed to propel businesses to the forefront of the online marketplace. With a team of experienced professionals and a data-driven approach, Gratix Technologies empowers brands of all sizes to achieve their digital marketing goals and unlock exponential growth.

Digital Marketing Agency in New Delhi

Gratix Technologies believes in providing tailored solutions that cater to the unique needs of each client. Their team of experts delves deep into your business objectives, target audience, and industry trends to craft a multi-pronged digital strategy. This holistic approach ensures that all your online efforts are synchronised and working towards a unified goal, maximising your return on investment.

A Spectrum of Specialized Services:

Gratix Technologies best digital marketing services in New Delhi, isn't your run-of-the-mill digital marketing agency in New Delhi. They offer a comprehensive range of services, encompassing:

Search Engine Optimization (SEO): From in-depth keyword research and on-page optimization to building high-quality backlinks and monitoring organic traffic, Gratix Technologies helps you climb the search engine rankings and gain organic visibility.

Social Media Marketing (SMM): Gratix Technologies understands the power of social media engagement. They create captivating content, manage your online communities, and run targeted ad campaigns to amplify your brand voice and reach your target audience across various platforms.

Pay-Per-Click (PPC) Advertising: Gratix Technologies leverages their expertise in PPC platforms like Google Ads and Facebook Ads to design and manage targeted campaigns that generate qualified leads and drive conversions.

Content Marketing: Gratix Technologies understands the importance of high-quality content in attracting and engaging your audience. They offer content creation services, including blog posts, articles, infographics, and video content, tailored to resonate with your target demographic.

Website Design and Development: Gratix Technologies doesn't just focus on driving traffic to your website; they also ensure your website is designed to convert visitors into loyal customers. They offer website design and development services to create a user-friendly and visually appealing online experience.

Email Marketing: Gratix Technologies understands the power of email marketing in building long-term customer relationships. They help you build your email list, design engaging email campaigns, and track their effectiveness.

Data-Driven Strategies for Measurable Results:

At Gratix Technologies digital marketing services in New Delhi, data is the driving force behind every decision. Their team utilises sophisticated analytical tools to track the progress of your campaigns, identify areas for improvement, and continuously optimise your digital strategies for maximum impact. You'll receive regular reports and updates, ensuring complete transparency and a clear understanding of how your investment is translating into tangible results.

Client-Centric Approach for Building Lasting Relationships:

Gratix Technologies prioritises long-term partnerships with its clients. They believe in open communication, collaborative decision-making, and fostering a transparent environment where clients feel empowered and informed every step of the way.

Unlocking the Power of Digital Marketing:

If you're looking for reliable and experienced digital marketing services in New Delhi, look no further than Gratix Technologies. Their comprehensive services, data-driven approach, and client-centric philosophy make them a perfect choice for businesses of all sizes seeking to navigate the ever-evolving digital landscape and achieve their online goals.

Partner with Gratix Technologies today and unlock the full potential of your brand in the digital world.

[markseo]

Navigating the Hidden Corners of the Internet

The Dark Web has long been shrouded in mystery and intrigue, often associated with illicit activities and clandestine operations. However, it's important to understand that not all aspects of the Dark Web are illegal or harmful. In this article, we will explore the concept of Dark Web links, shedding light on what they are, how they work, and how to navigate them responsibly.

For more information- Dark Web Links

Dark Web links are the gateways to websites, forums, and services hosted on the Dark Web. These links are not indexed by traditional search engines like Google, making them difficult to find through conventional means. Instead, users typically access Dark Web links through specialized software, most notably Tor (The Onion Router), which ensures anonymity and privacy.

1. Onion URLs: Dark Web links often use a onion domain, indicating that they are hosted on the Tor network. These URLs are designed to be complex and nonsensical, making them difficult to guess or remember. For example, a typical Dark Web link might look like example website onion.

2. Accessing the Dark Web: To access Dark Web links, users need to download and install the Tor browser, which routes internet traffic through a series of volunteer-operated servers to maintain anonymity. Once connected to the Tor network, users can enter onion URLs into the browser to access Dark Web sites.

Responsible Navigation of Dark Web Links

While the Dark Web offers some legitimate and ethical content, it is essential to approach it with caution and responsibility. Here are some guidelines for navigating Dark Web links:

1. Legal and Ethical Use: Ensure that your activities on the Dark Web are legal and ethical. Engaging in illegal activities or seeking out harmful content is not only unethical but can also lead to serious legal consequences.

2. Privacy and Security: Be aware that your online activities on the Dark Web are not entirely immune to surveillance or security breaches. While Tor provides a degree of anonymity, it is not foolproof. Take steps to protect your privacy and use encryption tools where necessary.

3. Browsing Safely: Stick to reputable websites and forums on the Dark Web that align with your interests and goals. Avoid clicking on suspicious links or downloading files from untrustworthy sources. Be cautious of phishing attempts and scams.

4. Verify Information: When using the Dark Web for research or information gathering, verify the accuracy of the information you find. Due to the anonymous nature of the Dark Web, misinformation can proliferate.

5. Avoid Illegal Markets: Steer clear of illegal marketplaces and services that offer drugs, stolen data, weapons, or other illicit goods. Engaging with such platforms can have severe legal consequences.

6. Maintain Anonymity: Remember that while Tor provides a degree of anonymity, it's not infallible. Avoid sharing personal information or engaging in behavior that could compromise your identity.

7. Report Illegal Activity: If you come across illegal activities or content on the Dark Web, consider reporting it to the appropriate authorities or organizations dedicated to monitoring and combating illegal online activities.

Conclusion

Dark Web links offer access to a hidden world of websites and services that are not indexed by traditional search engines. While the Dark Web is often associated with illegal activities, it's essential to recognize that it can also be used for legitimate and ethical purposes, such as protecting privacy, fostering free speech, and conducting research.

However, responsible navigation of Dark Web links is paramount. Engaging in illegal activities, downloading malicious content, or seeking out harmful materials not only jeopardizes your own safety but also contributes to the negative reputation of the Dark Web. As with any part of the internet, the key lies in responsible use. Approach Dark Web links with caution, adhere to ethical standards, and prioritize your own online security and privacy. By doing so, you can explore the hidden corners of the internet without falling into the traps of illegal activities or dangerous scams, contributing to a safer and more responsible online environment

[inayaa111]

UNLOCKING THE POWER OF FACEBOOK MARKETING

NTRODUCTION: In today's digital age, harnessing the power of social media platforms has become essential for businesses looking to thrive in the online marketplace. Among these platforms, Facebook stands tall as a commanding force, offering unparalleled opportunities for brand growth and customer engagement. However, successfully unlocking the potential of Facebook marketing requires more than just creating a page and posting sporadically. It demands a strategic approach that combines creativity, data-driven insights, and a deep understanding of the platform's algorithms. In this article, we will delve into the world of Facebook marketing and explore effective strategies that can catapult your brand's online presence to new heights. From optimizing your content for maximum reach and engagement to leveraging Facebook's robust advertising capabilities, we will equip you with the tools and knowledge needed to unlock the immense power of Facebook marketing and set your brand on a trajectory of success. Get ready to skyrocket your online presence and leave your competition in the dust!

The importance of Facebook marketing for businesses

Facebook has transformed the way businesses connect with their target audience. With over 2.8 billion monthly active users, it offers an unrivaled opportunity to reach a vast and diverse audience. Whether you're a small local business or a multinational corporation, having a strong presence on Facebook is crucial for brand visibility and customer engagement.

One of the key advantages of Facebook marketing is its ability to facilitate two-way communication between brands and their customers. Unlike traditional advertising channels, Facebook allows for real-time interactions, enabling businesses to build relationships, address customer concerns, and gather valuable feedback. This level of engagement not only strengthens brand loyalty but also provides valuable insights that can inform future marketing strategies.

Moreover, Facebook's sophisticated targeting capabilities allow businesses to reach their ideal customers with precision. By leveraging demographic, interest-based, and behavioral data, brands can ensure that their message reaches the most relevant audience, maximizing the impact of their marketing efforts. Whether you're looking to generate leads, drive website traffic, or boost sales, Facebook offers a range of advertising options to suit your specific goals.

In a competitive digital landscape, having a strong and effective Facebook marketing strategy has become a necessity for businesses. It provides a platform to showcase your brand's unique value proposition, connect with your target audience, and ultimately drive business growth. By harnessing the power of Facebook marketing, you can position your brand at the forefront of your industry and stay ahead of the competition.

Key statistics on Facebook usage and engagement

To truly grasp the magnitude of Facebook's reach and influence, let's take a closer look at some key statistics on Facebook usage and engagement. These numbers highlight the immense potential that Facebook offers as a marketing platform and underscore the importance of incorporating it into your overall marketing strategy.

Monthly Active Users (MAUs):

As of the first quarter of 2021, Facebook reported a staggering 2.8 billion monthly active users. This means that nearly one-third of the world's population is actively using Facebook on a regular basis, making it a prime platform for businesses to connect with potential customers.

Daily Active Users (DAUs):

On average, there are 1.84 billion daily active users on Facebook. This high level of daily engagement presents businesses with ample opportunities to reach and engage with their target audience on a consistent basis.

Mobile Users:

Facebook's mobile app is incredibly popular, with over 98% of its MAUs accessing the platform through mobile devices. This mobile-first approach highlights the importance of optimizing your Facebook content for mobile viewing, ensuring that your message is effectively delivered to users on the go.

Time Spent on Facebook:

According to a survey conducted by eMarketer, the average daily time spent on Facebook by adult users in the United States is approximately 58 minutes. This significant amount of daily usage provides businesses with a window of opportunity to capture the attention of their target audience and convey their brand message effectively.

Engagement Metrics:

Facebook's algorithm prioritizes content that generates high levels of engagement. On average, Facebook users generate over 4 million likes per minute and share approximately 2.5 million pieces of content. This emphasizes the importance of creating compelling and shareable content that resonates with your audience, as it significantly increases the likelihood of your brand's message being seen and shared.

Understanding these statistics is crucial for businesses looking to harness the power of Facebook marketing. By recognizing the vast reach and engagement potential that Facebook offers, you can better tailor your marketing efforts to leverage these opportunities and achieve maximum impact.

Understanding Facebook's algorithm and how it affects your brand's visibility

To effectively navigate the world of Facebook marketing, it is essential to have a solid understanding of Facebook's algorithm and how it influences the visibility of your brand's content. The algorithm determines which posts users see in their News Feed, based on a variety of factors such as relevance, engagement, and recency. By understanding these factors, you can optimize your content to increase its visibility and reach a wider audience.

Relevance: Facebook's algorithm prioritizes content that is deemed relevant to each individual user. It takes into account factors such as the user's interests, previous interactions, and the content's popularity. To increase the relevance of your content, it is important to understand your target audience and tailor your messaging to resonate with their needs and interests.

Engagement: Engagement plays a crucial role in determining the visibility of your posts. The algorithm prioritizes content that generates high levels of likes, comments, and shares, as it indicates that the content is valuable and engaging. To encourage engagement, it is essential to create compelling and shareable content that sparks conversations and encourages users to interact with your brand.

Recency: Facebook's algorithm also takes into account the recency of your posts. Recent posts are more likely to appear in users' News Feeds, while older posts gradually lose visibility. To maintain a consistent presence and maximize your reach, it is important to regularly publish fresh and relevant content.

By optimizing your content for relevance, engagement, and recency, you can increase the visibility of your brand's posts and ensure that they are seen by a wider audience. This understanding of Facebook's algorithm is fundamental to developing an effective Facebook marketing strategy that drives engagement and boosts your brand's online presence.

Developing a Facebook marketing strategy

A successful Facebook marketing strategy requires careful planning, thoughtful execution, and continuous optimization. Here are the key steps to developing a robust Facebook marketing strategy that will catapult your brand's online presence:

Define your goals: Start by clearly defining your objectives. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost sales? Identifying your goals will help shape your overall strategy and determine the metrics you will track to measure success.

Know your target audience: Understanding your target audience is crucial for effective Facebook marketing. Develop buyer personas to gain insights into their demographics, interests, and behaviors. This will enable you to create content that resonates with your audience and tailor your advertising campaigns to reach the right people.

Optimize your Facebook Page: Your Facebook Page serves as the online hub for your brand on the platform. Optimize it by selecting a compelling cover photo, writing a concise and engaging description, and ensuring that your contact information is up to date. Use relevant keywords in your Page's About section to improve discoverability.

Create a content strategy: Develop a content strategy that aligns with your goals and resonates with your target audience. Plan a mix of informative, entertaining, and promotional content to keep your audience engaged. Use a variety of content formats such as text posts, images, videos, and live streams to cater to different preferences.

Leverage Facebook Insights: Utilize Facebook's built-in analytics tool, Facebook Insights, to gain valuable insights into your audience's behavior, engagement levels, and content preferences. Use this data to refine your content strategy and optimize your future posts for maximum reach and engagement.

Engage with your audience: Actively engage with your audience by responding to comments, messages, and reviews. Encourage conversations, ask questions, and seek feedback to foster a sense of community and build strong relationships with your customers.

Harness the power of Facebook Groups: Facebook Groups offer a unique opportunity to connect with a highly engaged audience that shares common interests. Create or join relevant Groups where your target audience is active and participate in meaningful discussions to establish yourself as an industry authority.

Leverage Facebook Advertising: Facebook's robust advertising platform allows you to reach a wider audience and achieve specific marketing objectives. Experiment with different ad formats, targeting options, and bidding strategies to optimize your campaigns for maximum results.

Measure and optimize: Continuously track and analyze the performance of your Facebook marketing efforts. Monitor key metrics such as reach, engagement, click-through rates, and conversions. Use this data to identify areas for improvement and make data-driven decisions to optimize your strategy.

By following these steps, you can develop a comprehensive Facebook marketing strategy that aligns with your business goals, resonates with your target audience, and drives tangible results. Remember that consistency and adaptability are key - regularly evaluate and refine your strategy based on insights and feedback from your audience.

Creating compelling and shareable content for Facebook

The success of your Facebook marketing efforts hinges on your ability to create compelling and shareable content that captivates your audience and encourages them to engage with your brand. Here are some key strategies to help you create content that stands out and sparks conversations:

Tell stories: Humans are hardwired to respond to stories. Craft narratives that resonate with your audience and evoke emotions. Whether it's sharing customer success stories, behind-the-scenes glimpses into your brand, or narratives that align with your brand values, storytelling can help create a deeper connection with your audience.

Focus on visual content: Visual content such as images and videos tends to perform better on Facebook. Use eye-catching visuals that grab attention and convey your message effectively. Experiment with different formats, such as carousel ads, slideshows, and live videos, to keep your audience engaged and entertained.

Provide value: Your content should offer value to your audience by informing, educating, entertaining, or inspiring them. Share informative blog posts, how-to guides, industry insights, or tips and tricks that align with your brand's expertise. By positioning yourself as a valuable resource, you can build trust and credibility with your audience.

Encourage user-generated content: User-generated content (UGC) is a powerful tool for increasing engagement and building brand advocacy. Encourage your audience to share their experiences, opinions, and photos related to your brand. This not only fosters a sense of community but also provides authentic social proof that can boost your brand's credibility.

Use humor and creativity: Facebook users appreciate humor and creativity. Inject some lightheartedness into your content by incorporating witty captions, funny memes, or clever wordplay. However, ensure that the humor aligns with your brand's tone and values and resonates with your target audience.

Spark conversations: Encourage engagement by asking thought-provoking questions, conducting polls, or seeking opinions from your audience. This not only helps you understand your audience better but also fosters a sense of community and encourages users to share their perspectives.

Embrace trending topics: Stay updated with the latest trends, news, and events relevant to your industry or target audience. By incorporating timely and relevant content into your strategy, you can leverage the buzz and increase the likelihood of your content being shared and discussed.

Remember, consistency is key when it comes to content creation. Develop a content calendar to plan and organize your posts in advance, ensuring a steady stream of high-quality content that keeps your audience engaged and coming back for more.

Utilizing Facebook advertising to reach a wider audience While organic reach on Facebook has declined over the years, the platform's robust advertising capabilities provide businesses with an effective way to reach a wider audience and achieve specific marketing objectives. Here are key strategies to help you leverage Facebook advertising for maximum impact: Set clear objectives: Before diving into Facebook advertising, define your objectives. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost sales? Setting clear goals will help you choose the right ad format, targeting options, and metrics to measure success. Define your target audience: Facebook's targeting capabilities are unparalleled. Use the extensive targeting options available to define your ideal audience based on demographics, interests, behaviors, and even purchase history. The more specific you are with your targeting, the more relevant your ads will be, leading to higher engagement and conversions. Choose the right ad format: Facebook offers a variety of ad formats, each suited for different marketing objectives. Experiment with carousel ads, video ads, canvas ads, and lead ads to find the format that best showcases your brand and resonates with your audience. Craft compelling ad creative: The success of your Facebook ads relies heavily on the quality of your ad creative. Use attention

[cindylouwho-2]

Etsy Second Quarter 2023 Earnings Report - Get Ready For More Pressure To Discount

Above - Slide 9 from Etsy's Second Quarter 2023 report. © Etsy

Etsy's second quarter 2023 results beat projections, but the outlook for the third quarter was weak, and that has led to a sharp drop off of the stock. No doubt investors were unimpressed that Etsy has no convincing plans to begin increasing sales and profits again. The call announced nothing truly new in that vein.

First, the resources for this post:

the press release

transcript of the conference call

slides from the conference call

video of the call (click on “Webcast” under "Latest Quarterly Results")

my summaries of the second quarter 2022, and the first quarter 2023 for comparison

The basic numbers (covering April to June 2023, compared to the same period in 2022):

Sales on Etsy were $2.6 billion, down 0.7% 

Total sales for all 4 marketplaces (Etsy, Reverb, Depop, Elo7) were $3.0 billion, down 0.6% 

Etsy’s revenue (including all 4 sites) was $628.9 million, up 7.5%

Seller service revenue was up a whopping 20.8% to $175.9 million, while marketplace revenue was up 3.1% to $453 million

Net Income was $61.9 million, down 15.3% (in part due to the impairment charge from the impending sale of Elo7)

Active buyers on Etsy alone stand at 90.6 million, an all-time high

Active sellers on Etsy alone are 6.3 million, the second large jump in a row compared to the previous quarter; numbers had been stagnant through the end of 2021 and all of 2022 [Note that “active” means one charge or transaction in the past 12 months; many “active” shops currently have nothing for sale.]

Sales where the buyer and/or the seller was not in the United States were 47%, up from 44% last year, but most Etsy buyers are still in the US

Sales on mobile are now at 68%, up from 66% last year [this includes both the buyer app and mobile browsers]

I'll cover the points of the biggest interest to sellers below, with my comments in square brackets.

Advertising (On and Off Site)

Etsy Ads (the onsite ones) again helped increase the services income. CFO Rachel Glaser mentioned that "XWalk, our real time retrieval engine" was now a part of the Ads algorithm. [It was previously introduced in search results, to help draw connections between multiple sets of data rapidly as someone is searching.] They are now able to show ads in more places, increasing site profit.

Offsite Ads (aka performance marketing) cost roughly the same in the quarter, due to testing which led to Etsy reducing money spent on some platforms.

From the press release: "We expanded performance marketing investments from 13 to 20 non-core countries, now including the Czech Republic, Greece, Hungary, Poland, Portugal, Romania, and Slovakia."

Etsy Search

CEO Josh Silverman feels Etsy has made progress in search relevancy (Slide 6). Therefore, the next step is to "better identify the quality of each listing, so that from this relevant result set, we bring the very best of Etsy to the top. Our data shows that high quality listings attract a higher value buyer than our average listings, attract more repeat and habitual buyers, and most importantly, they often convert over 2 times better than other listings." No actual definition of "high quality listings" is provided. [This may be a refinement of the listing quality score.]

Etsy is training its machine learning software on "...a best of Etsy library, which is curated by expert merchandisers based on the visual appeal, uniqueness, and apparent craftsmanship of an item." (Slide 7) The models are then expected to find the best items out of large search results, and return those for searchers. [I hope these aren't the same human curators who supposedly selected the "Etsy's Pick" listings, as my only Etsy's Pick listing is a commercial pendant on my hand-cut chain. Totally Etsy-legal, and even appealing and well-made, but hardly unique - there are hundreds or maybe even thousands of these pendants on Etsy right now. (In my defense, there were a lot fewer when I started selling them.) Only my chain falls close to the realm of unique, due to the clasp.]

Etsy is also working on "collapsing" similar items on the first few search pages into sets, and offering shoppers several different sets to choose from, "showing you just the very best of each of a set of very different items". [I believe I have seen a test like this, where several rows of slightly different search results are shown for some queries. It could also mean an expansion of the "more like this" link under individual listings on the search page.]

[It appears to be time to accept that Etsy is not interested in being a site for niche searches any more; management only cares about the large searches converting. I understand what the engineers were trying to do with training the systems by adding more items in and letting the customers signal which results were good, but small and niche searches have only gotten worse over the past 3-4 years, and they've now effectively told us we can't expect any more improvement in this area. Search effort is now going to winnowing down large searches, not improving very small ones.]

Upcoming Promotional Plans & Focus

As usual, Etsy is focussed on retaining existing buyers as well as adding new ones. Hitting an all-time high in active buyers this quarter shows some progress in this area.

Given that "[t]here's no question this is a very promotional environment," we should expect to see more features around sales and discounts, as shown in Slide 9 at the top of this post. Those 3 boxes are part of a scrolling banner at the top of the Etsy home page in the US right now. [If you have tried to run a sale lately, you have already noticed that the lowest percentage off sale is 25%. You can enter a custom amount, but 25% is the default if you don't click for more options.]

They are already testing "a new price discovery functionality utilizing buyer demand data to help sellers think about how to price their items and when or how they might best use promotions as part of their mix." An example is shown in the top right corner of Slide 11 - see below:

[If this works as badly as the old tool from years ago - the one that compared hammered sterling silver pendants to plastic ones - then it will be a waste of time. And don't forget the tool that tells us our shipping for large heavy items is overpriced because it is comparing the listing to the shipping rates of the smallest items in the same category. The list goes on... However, many sellers would appreciate knowing more about what similar items are actually selling for, and it is possible Etsy heard that request, so we shouldn't write this test off before we see it.]

The new wedding registry has been doing well, with 14% of sales coming from first-time buyers. Etsy is opening a baby registry in August, and more categories may follow.

Silverman said that the Purchase Protection Program (PPP) "...reduced the issue resolution time for cases by approximately 85%". [I guess when there are rarely humans involved in adjudicating cases, that does tend to save time.] The site will soon mention this in even more places, to increase buyer confidence and bring them back more often.

Also on the way: "Buyers will see some new AI assisted ways to find crafted quality gifts for the loved ones at great value with even more confidence that these gifts will arrive on time." Gifting will continue to be a promotional focus.

Payment Reserves

Following the recent media attention to payment reserves, one analyst asked what the policy was meant to do in terms of benefiting the marketplace, and how the company is addressing the complaints. Silverman fell back on the "sellers not able to fill a rush of sales" example [even though that hasn't been the main reason for most of the recent reserves], and mentioned the previous day's announcement that reserves would be changing.

Depop, Reverb, and the Exit of Elo7

Etsy is selling Elo7, and is apparently taking a loss on it.

Depop's sales and revenue grew this quarter (year over year); new ideas and developments are detailed on Slide 16.

Reverb is still doing better than the general musical instrument market; details on Slide 17.

Miscellaneous

sales were down this quarter due to the month of April; May and June were both up, as was July [so the third quarter is up so far, but they noted the company traditionally has lower sales in August and September]. Silverman stated that the economy is in a down cycle, but that cycles change.

sales are declining in United States zip codes where the average household income is below $100,000 a year, and are growing in the zips above $100K a year.

the increase in marketplace revenue was partially due to having more non-US transactions, which usually have higher payment processing fees charged.

"advances in ML capabilities have enabled our enforcement models to detect an increasing number of policy violations." Slide 10 states they've "...removed 29% more listings for violating our Handmade Policy in 1H 2023 vs. 2H 2022". It's not clear if this includes all the ones they removed in error and later had to reinstate. [It's not just handmade takedowns that were mostly wrong. They caught my 2 "drug paraphernalia" listings earlier this year, as well as many top selling item from big shops, for no reason. As I explained in my coverage of the annual transparency report, only 5% of items Etsy reviews for violations actually need to be removed from the site. Increasing takedowns is a bad thing when they are almost all wrong, and especially when real and easy-to-find violations - such as boxes of commercial potato chip packages and actual roach clips - remain up. This initiative continues to get an F.]

almost 20% of vintage shops are choosing to use the new "Make an Offer" option.

Why Etsy Needs To Do More To Impress Investors

If you watch or read these calls every quarter, or even just read my summaries, you will note that there was very little new here, and certainly not much new that one would expect to substantially increase sales across the site. I think the upper brass recognized that, as the "challenging" times were stressed repeatedly, and they are still occasionally comparing numbers to the pre-pandemic stats.

Yes, it is great that Etsy has basically retained all of its pandemic growth; many other platforms - such as Wayfair and eBay - did not. However, analysts seem to be over that now, and are looking to future growth. Etsy's response seems to be that any substantial increase in marketplace sales will have to wait until the current uncertain world economic cycle improves. While they talk about incremental increases in sales expected from some current projects, their own projections for the third quarter aren't reflecting that growth, given Etsy now has more active buyers and sellers than ever before.

Have they possibly lost too many successful shops due to overreaching with payment reserves? Are buyers expressing concerns on that topic? Now that many more sellers can opt out of Offsite Ads, is that dragging down the company's income at all? Are they truly out of new ideas? These are questions that the analysts and the media need to be asking.

Perhaps Etsy is planning on another release that will lift marketplace sales, but right now they are keeping it secret. The company probably can't afford to wait on this much longer, though, if it cares about the stock price.

[mariacallous]

As the underground industry of crypto investment scams has grown into one of the world's most lucrative forms of cybercrime, the secondary market of money launderers for those scammers has grown to match it. Amid that black market, one such Chinese-language service on the messaging platform Telegram blossomed into an all-purpose underground bazaar: It has offered not only cash-out services to scammers but also money laundering for North Korean hackers, stolen data, targeted harassment-for-hire, and even what appears to be sex trafficking. And somehow, it's all overseen by a company legally registered in the United States.

According to new research released today by crypto-tracing firm Elliptic, a company called Xinbi Guarantee has since 2022 facilitated no less than $8.4 billion in transactions via its Telegram-based marketplace prior to Telegram’s actions in recent days to remove its accounts from the platform. Money stolen from scam victims likely represents the “vast majority” of that sum, according to Elliptic's cofounder Tom Robinson. Yet even as the market serves Chinese-speaking scammers, it also boasts on the top of its website—in Mandarin—that it's registered in Colorado.

“Xinbi Guarantee has served as a giant, purportedly US-incorporated illicit online marketplace for online scams that primarily offers money laundering services,” says Robinson. He adds, though, that Elliptic has also found a remarkable variety of other criminal offerings on the market: child-bearing surrogacy and egg donors, harassment services that offer to threaten or throw feces at any chosen victim, and even sex workers in their teens who are likely trafficking victims.

Xinbi Guarantee is the second such crime-friendly Chinese-language market that Robinson and his team of researchers have uncovered over the past year. Last July, they published a report on Huione Guarantee, a similar Cambodia-based service that Elliptic said in January had facilitated $24 billion in transactions—largely from crypto scammers—making it the biggest illicit online marketplace in history by Elliptic's accounting. That market's parent company, Huione Group, was added to a list of known money laundering operations by the US Treasury's Financial Crimes Enforcement Network earlier this month in an attempt to limit its access to US financial institutions.

After WIRED reached out to Telegram last week about the illicit activity taking place on Xinbi Guarantee’s and Huione Guarantee’s channels on its messaging platform, Telegram appears to have responded Monday by banning many of the central channels and administrator accounts used by both Xinbi Guarantee and Huione Guarantee. “Criminal activities like scamming or money laundering are forbidden by Telegram's terms of service and are always removed whenever discovered,” Telegram spokesperson Remi Vaughn wrote to WIRED in a statement. “Communities previously reported to us by WIRED or included in reports published by Elliptic have all been taken down.”

Telegram had banned several of Huione Guarantee’s channels in February following an earlier Elliptic report on the marketplace, but Huione Guarantee quickly re-created them, and it’s not clear whether the new removals will prevent the two companies from rebuilding their presence on Telegram again, perhaps with new accounts or even new branding. “These are very lucrative businesses, and they’ll attempt to rebuild in some way,” Robinson said of the two marketplaces following Telegram’s latest purge.

Elliptic’s accounting of the total lifetime revenue of the biggest online black markets.Courtesy of Elliptic

Xinbi Guarantee didn't respond to multiple requests for comment on Elliptic's findings that WIRED sent to the market's administrators on Telegram.

Like Huione Guarantee, Xinbi Guarantee has offered a similar “guarantee” model of enabling third-party vendors to offer services by requiring a deposit from them to prevent fraud. Yet it's flown under the radar, even as it grew into one of the biggest hubs for crypto crime on the internet. In terms of scale of transactions prior to Telegram’s crackdown, it was second only to Huione's market, according to Elliptic.

Both services “offer a window into the China-based underground banking network,” Robinson says. “It's another example of these huge Chinese-language ‘guaranteed’ marketplaces that have thrived for years.”

On Xinbi Guarantee, Elliptic found numerous posts from vendors offering to accept funds related to “quick kills,” “slow kills,” and “pig butchering” transactions, all different terms for crypto investment scams and other forms of fraud. In some cases, Robinson explains, these Xinbi Guarantee vendors offer bank accounts in the same country as the victim so that they can receive whatever payment they're tricked into making, then pay the scammer in the cryptocurrency Tether. In other cases, the Xinbi Guarantee merchants offer to receive cryptocurrency payments and cash them out in the scammer's local currency, such as Chinese renminbi.

Aside from Xinbi Guarantee's central use as a cash-out point for crypto scammers, Elliptic also found that the market's vendors offered other wares for scammers such as stolen data that could be used for finding victims, as well as services for registering SIM cards and Starlink internet subscriptions through proxies.

North Korean state-sponsored cybercriminals also appear to have used the platform for money laundering. Elliptic found through blockchain analysis, for instance, that about $220,000 stolen from the Indian cryptocurrency exchange WazirX—the victim of a $235 million theft in July 2024, widely attributed to North Korean hackers—had flowed into Xinbi Guarantee in a series of transactions in November.

Those money-laundering and scam-enabling services, however, are far from the only shady offerings found on Xinbi Guarantee's market. Elliptic also found listings for surrogate mothers and egg donors, with one post showing faceless pictures of the donor's body. Other accounts have offered services that will, for a payment in Tether, place a funeral wreath at a target's door, deface their home with graffiti, post damaging statements around their home, have someone verbally threaten them, throw feces at them, or even, most bizarrely, surround their home with AIDS patients. One posting suggested these AIDS patients would carry “case reports and needles for intimidation."

Other listings have offered sex workers as young as 18 years old, noting the specific sex acts that are allowed and forbidden. Elliptic says that one of its researchers was even offered a 14-year-old by a Xinbi Guarantee merchant. (The account holder noted, however, that no transaction for sex with someone below the age of 18 would be guaranteed by Xinbi. The legal age of consent in China is 14.)

Exactly why Xinbi Guarantee is legally registered in the US remains a mystery. Its incorporation record on the Colorado Secretary of State's website shows an address at an office park in the city of Aurora that has no external Xinbi branding. The company appears to have been registered there in August of 2022 by someone named “Mohd Shahrulnizam Bin Abd Manap.” (WIRED connected that name with several people in Malaysia but couldn't determine which one might be Xinbi Guarantee's registrant.) The listing is currently marked as “delinquent,” perhaps due to failure to file more recent paperwork to renew it.

For fledgling Chinese companies—legitimate and illegitimate—incorporating in the US is an increasingly common tactic for “projecting legitimacy,” says Jacob Sims, a visiting fellow at Harvard's Asia Center who focuses on transnational Chinese crime. “If you have a US presence, you can also open US bank accounts,” Sims says. “You could potentially hire staff in the US. You could in theory have more formalized connections to US entities.” But he notes that the registration's delinquent status may mean Xinbi Guarantee tried to make some sort of inroads in the US in the past but gave up.

While Telegram has served as the chief means of communication for the two markets, the stablecoin cryptocurrency Tether has served as their primary means of payment, Elliptic found. And despite Telegram’s new round of removals of their channels and accounts, Xinbi Guarantee and Huione Guarantee are far from the only companies to use Tether and Telegram to create essentially a new, largely Chinese-language darknet: Elliptic is tracking close to 30 similar marketplaces, Robinson says, though he declined to name others in the midst of the company's investigations.

Just as Telegram shows new signs of cracking down on that sprawling black market, Tether, too, has the ability to disrupt criminal use of its services. Unlike other more decentralized cryptocurrencies such as Bitcoin, Tether can freeze payments when it identifies bad actors. Yet it’s not clear to what degree Tether has taken measures to stop Chinese-language crypto scammers and others on Xinbi Guarantee and Huione Guarantee from using its currency.

When WIRED wrote to Tether to ask about its role in those black markets, the company responded in a statement that it encourages “firms like Elliptic and other blockchain intelligence providers to share critical data with law enforcement so we can act swiftly and in coordination.”

“We are not passive observers—we are active players in the global fight against financial crime,” the Tether statement continued. “If you’re considering using Tether for illicit purposes, think again: it is the most traceable asset in existence. We will identify you, and we will work to ensure you are brought to justice.”

Despite that promise—and Telegram’s new effort to remove Huione Guarantee and Xinbi Guarantee from its platform—both tools have already been used to facilitate tens of billions of dollars in theft and other black market deals, much of it occurring in plain sight. The two largely illegal and very public markets have been “remarkable for both the scale at which they're operating and also the brazenness,” says Harvard’s Jacob Sims.

Given that brazenness and the massive criminal fortunes at stake, expect both markets to attempt a revival in some form—and plenty of competitors to try to take their place atop the Chinese-language crypto crime economy.

[zeentarek33-blog]

Unlocking Regional Growth: How the Best Digital Marketing Agency Powers Brands in Saudi Arabia

The Middle East is witnessing a digital revolution, and cities like Riyadh, Amman, and Jeddah are at the forefront of this transformation. These urban centers are rapidly embracing tech-driven business models, social commerce, and hyper-localized brand campaigns. In such a dynamic environment, digital marketing is no longer optional—it’s the backbone of sustainable business growth. Companies that understand the importance of a robust online presence are now actively seeking partnerships with the best digital marketing services company to unlock their potential in the MENA region.

From SMEs to established enterprises, businesses in these regions face one common challenge: capturing a digitally native audience that’s constantly shifting platforms—from Instagram Reels to TikTok trends, from traditional SEO to voice search. Success in today’s online marketplace depends on your ability to pivot quickly, localize content, and leverage data for smarter targeting.

This is where a high-impact digital marketing agency steps in. With expertise in market nuances, platform behavior, and cultural tone, such agencies craft bespoke campaigns that engage real people—whether you're a café in Amman looking to boost foot traffic, or a Riyadh-based fintech startup aiming to acquire leads via LinkedIn.

Why a Regional Focus Matters in Digital Marketing

Each of these cities has its own consumer behaviors and digital trends:

Riyadh: High social media engagement, especially on Twitter and Snapchat. Government-led digital transformation is fueling demand for smart branding.

Amman: Young, educated population. E-commerce and app-based services are rapidly expanding.

Jeddah: Retail-focused market with strong YouTube and Instagram usage. Tourism and hospitality industries dominate.

Top Services Offered by a Leading Digital Marketing Partner

📈 Search Engine Optimization (SEO): Tailored Arabic and English SEO strategies for maximum local visibility.

🎯 Performance Marketing: Data-driven campaigns across Google Ads, Facebook, and TikTok.

🖌️ Creative Content & Design: Localized visuals and storytelling that align with cultural values.

🔄 Social Media Management: Building community presence, influencer partnerships, and viral content.

🧠 Marketing Analytics: Real-time insights to measure ROI and adapt strategy accordingly.

Case Study Trends from the Region

A recent report by Statista showed that Saudi Arabia's digital ad spend crossed $1.1 billion in 2023, with social media leading the pack. In Jordan, mobile internet penetration reached over 95%, making mobile-first design and advertising a non-negotiable. In Jeddah, 67% of consumers report discovering brands via Instagram, reinforcing the importance of visual-first strategies.

Emerging Trends You Can’t Ignore:

Voice Search Optimization: Arabic voice queries are on the rise, especially in Saudi Arabia.

Conversational Marketing: WhatsApp Business and chatbots are being integrated into lead generation funnels.

Micro-Influencers: In markets like Amman and Jeddah, hyper-local influencers are outperforming macro celebs in engagement metrics.

Businesses that choose to work with the best digital marketing agency in these regions aren’t just investing in services—they’re investing in regional relevance, consumer trust, and long-term growth.

The Middle East’s digital frontier is fast-evolving. Riyadh’s push for Vision 2030, Amman’s rising tech ecosystem, and Jeddah’s commercial energy all offer fertile ground for brands willing to innovate. The right digital marketing partner doesn’t just follow trends—it sets them.

So whether you're launching a new product, scaling your presence, or trying to break into a new market, make sure your brand is backed by the best digital marketing services company that understands your audience, speaks your language, and shares your ambition.

[ppcstudioo]

Searching for a Reliable PPC Company in Pune? Here's What You Should Know

In a rapidly evolving digital economy, businesses in Pune—India’s rising IT and startup hub—are in a race to capture consumer attention online. While SEO and content marketing lay the groundwork for long-term growth, Pay-Per-Click (PPC) advertising offers instant visibility and immediate traffic. But to truly unlock its potential, you need more than just a few Google Ads—you need a skilled PPC company in Pune that understands your market, your goals, and your customers.

Whether you're a startup, an e-commerce brand, a service provider, or an established enterprise, this guide will help you understand why PPC is critical to your marketing mix and how to choose the right PPC partner.

What Is PPC, and Why Does It Matter?

Pay-Per-Click (PPC) is a model of digital advertising where advertisers pay a fee each time someone clicks on their ad. Rather than “earning” visits organically, you can “buy” them by bidding on keywords relevant to your business. Popular PPC platforms include:

Google Ads (Search & Display)

Facebook & Instagram Ads

YouTube Video Ads

LinkedIn Ads

Amazon Sponsored Listings

Why is this model so effective?

Instant Results: Unlike SEO, which can take months to yield results, PPC starts working the moment your campaign is live.

Precise Targeting: You can target users based on location, device, behavior, interests, and even previous website visits.

Measurable Performance: Every click, conversion, and dollar spent can be tracked and optimized.

Budget Control: You decide your ad spend and can scale up or down based on results.

The Rise of Digital Competition in Pune

Pune has become a thriving hub for IT services, education, healthcare, manufacturing, and a rapidly growing startup ecosystem. This means more businesses are competing for the same digital real estate.

If you're a local business, simply having a website isn't enough anymore. You need visibility where it matters—on search engines, social media platforms, and marketplaces. A well-run PPC campaign ensures you appear at the top when your customers are looking for products or services you offer.

But this is where many businesses go wrong—they run ads without a strategy, overspend without tracking ROI, or work with agencies that take a one-size-fits-all approach.

Choosing the Right PPC Company in Pune: What to Look For

Not all PPC agencies are created equal. If you're looking to partner with a trusted PPC company in Pune, consider these factors:

1. Industry Experience

Choose a company that has experience working with businesses like yours. Whether it's e-commerce, B2B SaaS, healthcare, or education, industry-specific knowledge ensures your campaigns are optimized from day one.

2. Certified PPC Experts

Check if the team includes Google Ads and Meta (Facebook) certified professionals. These certifications indicate a solid understanding of platform best practices, algorithm updates, and ad policies.

3. Performance-Driven Approach

Your PPC company should focus on more than just clicks. Ask about how they optimize for CPL (Cost Per Lead), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and conversion rates.

4. Transparency and Reporting

Stay away from agencies that don't provide regular performance updates. A reliable PPC partner should give you access to live dashboards, weekly/monthly reports, and clear breakdowns of where your money is going.

5. Customized Strategies

Your business goals are unique, and your PPC campaigns should reflect that. Look for companies that create tailored strategies instead of pushing predefined packages.

Why Businesses in Pune Choose PPCStud.io for PPC Campaigns

If you’re seeking a PPC company in Pune that offers data-driven results and personalized service, consider exploring PPCStud.io. Though headquartered with a national presence, the agency has worked with several Pune-based businesses, delivering measurable growth through precision-targeted ad campaigns.

Here’s what sets PPCStud.io apart:

🔹 Comprehensive Campaign Management

From keyword research and ad copywriting to A/B testing and bid optimization, PPCStud.io provides end-to-end campaign management, freeing you from the guesswork.

🔹 ROI-Focused Execution

Every campaign is built around maximizing conversions and minimizing wasted ad spend. Whether it's generating leads or driving e-commerce sales, the team prioritizes outcomes over vanity metrics.

🔹 Local & Global Expertise

PPCStud.io understands the unique challenges of Pune’s business environment while leveraging global advertising practices. This dual expertise ensures your campaigns stay competitive—both locally and internationally.

🔹 Full Funnel Optimization

It’s not just about getting clicks. PPCStud.io helps you optimize landing pages, streamline user journeys, and implement retargeting strategies to boost conversions at every stage of the funnel.

Real Impact: Client Results That Matter

Let’s take a look at how PPCStud.io helped a Pune-based education platform triple its qualified leads in just two months:

Campaign Type: Google Search Ads + YouTube Video Ads

Monthly Budget: ₹1,00,000

Results:

3x increase in conversions

40% drop in cost-per-lead

2.5x Return on Ad Spend

The campaign success stemmed from targeted keyword bidding, compelling ad creatives, and consistent performance optimization.

Services Offered by PPCStud.io

Here’s a snapshot of their PPC services tailored for Pune businesses:

Google Ads Management (Search, Display, Shopping, Remarketing)

Meta Ads (Facebook & Instagram)

YouTube Video Advertising

LinkedIn Ads for B2B Brands

E-commerce PPC Campaigns

Landing Page Optimization

Conversion Rate Optimization

PPC Audit & Strategy Consulting

Why Local Businesses in Pune Need a Strong PPC Partner

Digital advertising in a city like Pune isn’t about simply running ads—it’s about running smart ads. With a tech-literate population, high mobile penetration, and rising digital spending, your audience is online, active, and ready to engage. But the window to make an impact is short.

That’s why hiring a performance-driven PPC company in Pune can fast-track your business goals. You’ll get:

Faster results than SEO

Measurable ROI

Scalable campaigns

Competitive edge in your industry

Final Thoughts

PPC is no longer just a "good-to-have"—it's an essential weapon in your digital marketing arsenal. If you're serious about growing your business in Pune, it's time to move beyond amateur ad setups and engage with professionals who live and breathe performance marketing.Whether you’re just getting started or looking to scale your existing campaigns, PPCStud.io can be your strategic growth partner—driving traffic, leads, and real business impact with precision.

[ideavalidation]

Validate Your Startup Ideas Faster with ProtoBoost’s AI Prototyping

In the fast-paced world of entrepreneurship, time is your most valuable asset. Startups are constantly racing against time to bring their ideas to life, test them, and pivot based on real-world feedback. The longer it takes to validate a business idea, the higher the risk of wasting valuable resources. That’s where ProtoBoost, an innovative AI-driven prototyping platform, steps in to transform the game.

With AI Idea validation at its core, ProtoBoost allows startups to rapidly build interactive prototypes, test user interactions, and gain instant insights — without writing a single line of code. In this article, we explore how ProtoBoost is revolutionizing startup idea validation through the power of artificial intelligence.

Why Startup Idea Validation Matters

Validating your startup idea early saves time, money, and effort. Too many entrepreneurs spend months building products no one wants. With proper business idea validation, you can determine if your solution addresses a real problem, resonates with users, and has a feasible market fit.

Traditionally, this process involved lengthy surveys, focus groups, and manual mockup creation — often taking weeks or even months. Now, with tools like ProtoBoost, this timeline shrinks dramatically.

Enter ProtoBoost: Your AI Idea Validator

ProtoBoost isn’t just another prototyping tool. It’s an AI Idea validator designed to help you turn rough concepts into interactive prototypes in minutes. Whether you’re a solo founder, product designer, or startup accelerator, ProtoBoost enables quick testing of UX flows, product logic, and user interactions using intelligent automation.

Key Features:

AI-Driven Prototyping: Simply describe your idea, and ProtoBoost auto-generates user journeys and interface mockups.

No-Code Interface: No design or coding skills required — perfect for early-stage founders.

Data-Backed Feedback: ProtoBoost simulates user behavior and interaction to help you understand what works (and what doesn’t).

Rapid Iteration: Easily tweak features and flows in real time based on user feedback or investor suggestions.

ProtoBoost Overview

How ProtoBoost Powers Rapid Prototyping with AI

Let’s break down how ProtoBoost uses AI-driven prototyping to accelerate idea validation:

1. From Idea to Interactive Prototype in Minutes

With traditional tools, building a functional prototype can take days. ProtoBoost cuts that down to minutes. Simply input your idea into its AI prompt (e.g., “I want to build a platform for remote dog training”), and the AI generates wireframes, UI flows, and even clickable interactions that mimic real-world user behavior.

2. Simulated User Feedback with AI

ProtoBoost doesn’t just stop at design. Its AI Idea validation engine simulates how users might interact with your prototype. It identifies friction points, confusing layouts, or weak CTAs (calls to action). You receive a detailed AI-generated report highlighting opportunities for UX and conversion optimization.

3. Pre-Built Templates for Popular Startup Ideas

Whether you’re building a SaaS product, marketplace, mobile app, or landing page, ProtoBoost offers intelligent templates tailored to different industries. These help you start faster and stay focused on your unique value proposition.

The Benefits of AI-Powered Business Idea Validation

Here’s how ProtoBoost transforms your business idea validation workflow:

✅ Save Time and Costs

Hiring designers and developers to build MVPs or clickable mockups can cost thousands. ProtoBoost empowers you to validate before investing heavily in development.

✅ Improve Investor Pitches

A working prototype speaks louder than a slide deck. ProtoBoost lets you present functional mockups that demonstrate product potential, increasing investor confidence.

✅ Boost Confidence in Product-Market Fit

With AI Idea validators, you can test multiple ideas quickly, identifying which ones show the most promise — based on AI insights and user behavior simulation.

✅ Empower Non-Technical Founders

Not everyone can code. ProtoBoost levels the playing field by enabling anyone to create smart, interactive prototypes regardless of technical background.

Who Should Use ProtoBoost?

ProtoBoost is ideal for:

Early-stage founders looking to validate multiple startup ideas quickly.

Product managers who need quick iterations to test features and UX.

Startup accelerators aiming to help cohorts validate ideas efficiently.

Designers who want to speed up ideation and prototyping.

Real-Life Use Case: From Idea to MVP Pitch in 48 Hours

Imagine this: Alex, a non-technical founder, has an idea for a peer-to-peer car-sharing app. Instead of hiring a designer, he uses ProtoBoost to describe his idea. Within minutes, the AI generates a complete flow — home screen, booking system, car listing pages, and user profile management. He tweaks the prototype, runs AI-based user testing, and gets feedback on pain points.

48 hours later, Alex walks into a pitch meeting — not with slides, but with a clickable prototype. Investors can interact with it on their devices. The result? Immediate interest and a follow-up meeting secured.

That’s the power of rapid prototyping with AI.

Read More: Validate Your Startup Ideas Faster with ProtoBoost’s AI Prototyping

[whatsdash]

How to Choose the Right Ecommerce Reporting Software for Your Business Needs

In the fast-paced world of online retail, data is everything. Ecommerce reporting software provides the insights you need to make informed decisions, optimize marketing efforts, and drive growth. But with so many tools on the market, how do you choose the right ecommerce reporting software for your business?

This guide breaks down the key features, considerations, and steps to help you find the perfect fit for your ecommerce needs.

Why Ecommerce Reporting Software Matters

Whether you're a small store owner or running a large ecommerce operation, reporting software can:

Track sales and revenue trends

Monitor marketing campaign performance

Analyze customer behavior

Improve inventory and supply chain management

Provide actionable insights for business growth

With the right tool, you can transform raw data into clear, strategic decisions that enhance your online store's performance.

1. Define Your Business Goals

Before you start shopping for software, define what success looks like for your business. Are you focused on increasing conversions, boosting customer lifetime value, or reducing cart abandonment? Your goals will determine the features you need.

Key Questions to Ask:

What metrics matter most to your business?

Which platforms (Shopify, WooCommerce, Amazon, etc.) do you sell on?

Do you need multi-channel reporting?

2. Identify Must-Have Features

Look for ecommerce reporting tools that offer the right mix of features for your needs. Here are some of the top features to consider:

a. Customizable Dashboards

Get a clear view of your KPIs with dashboards tailored to your business priorities.

b. Integration with Ecommerce Platforms

Ensure seamless integration with platforms like Shopify, BigCommerce, WooCommerce, Magento, and marketplaces like Amazon or eBay.

c. Marketing and Sales Analytics

Track ROAS, customer acquisition costs, funnel performance, and more across channels like Google Ads, Facebook Ads, and email marketing.

d. Real-Time Data Reporting

Make decisions based on up-to-date information with real-time tracking.

e. Automated Reports

Save time by scheduling regular reports to be sent directly to your inbox or team members.

f. Customer Segmentation

Understand your customer base by segmenting data based on behavior, location, purchase history, and more.

3. Consider Ease of Use

The best ecommerce reporting software should be intuitive and easy to use—no coding required. A user-friendly interface allows you and your team to access and interpret data without needing a technical background.

Pro Tip:

Look for platforms that offer drag-and-drop builders and templates to get started quickly.

4. Evaluate Scalability

Choose software that can grow with your business. As your ecommerce store expands, you may need more integrations, higher data volumes, and advanced features. Ensure the tool is scalable and has pricing tiers that align with your future needs.

5. Compare Pricing Plans

Ecommerce reporting tools vary widely in price. Some offer freemium models with limited features, while others charge based on data volume or number of users.

Things to Consider:

Does the software charge per data source or report?

Are there hidden fees for integrations or support?

What is the ROI compared to your current manual reporting process?

6. Look for Strong Customer Support

No software is perfect, and at some point, you'll need support. Choose a vendor with responsive customer service, live chat, comprehensive documentation, and onboarding assistance.

7. Read Reviews and Testimonials

Before committing to a reporting solution, read user reviews on platforms like G2, Capterra, or Trustpilot. Look for recurring pros and cons to understand what to expect.

Conclusion

Choosing the right ecommerce reporting software is a strategic decision that can significantly impact your business performance. By understanding your goals, identifying key features, and evaluating usability, scalability, and cost, you can find a solution that turns your data into a competitive advantage.

Ready to simplify your ecommerce reporting? Explore tools like Whatsdash for an all-in-one dashboard that automates reports, integrates with major ecommerce and marketing platforms, and gives you full visibility into your performance.