#Email Marketing for Healthcare

[bravelabs]

Doctors and healthcare professionals can use email marketing to grow and expand. Here are the best practices they should keep in mind.

[mediaheights]

By leveraging various digital channels, healthcare providers can reach potential patients who may need to be aware of their services. Whether through search engine optimization, social media advertising, or email marketing, digital marketing enables healthcare providers to extend their reach and attract new patients.

#HealthCare #healtharedigtalmarketing #hospitalrandig Build your brand with digital media & take the benefits of social media branding contact Media Heights. By Mediaheightspr.com #Digitalbranding #MEDIAHEIGHTS #googleadsapps #gsuite #mobileappdevelopment #advertisingagency #web #MEDIAHEIGHTSPRCOM #best #public #relation #agency #in #chandigarh #mohali #punjab #north #india #digitalmarketingcompany #searchengineoptimization #content #instagrammarketing #buildingrelationships #globally #customer #internetbanding — at media heights #smo #branding #facebook #twitter #marketingonline #brand #searchengineoptimization #internetmarketing #follow #digitalagency #marketingagency #motivation #digitalmarketingtips #onlinebusiness #websitedesign #marketingonline #brand #searchengineoptimization #content #instagrammarketing #advertisingagency #web #technology #onlinebranding #branding360degree #SEO #SEObrandingagency #websiteranking #websitetrafic #Digitalmarketing #mediaheights #OnlineAdvertising #instagrammarketing #advertisingagency #web #marketingonline #brand

[infodatapark]

Plastic Surgeons Database - Email List

[ennobletechnologies]

Revolutionizing Healthcare: Digital Marketing Solutions for Medical Professionals

The healthcare industry has been experiencing a transformation, with digitalization becoming a pivotal aspect of healthcare delivery and patient engagement. In this era, where the internet has permeated every facet of our lives, it is imperative for medical professionals to leverage digital marketing solutions. This article delves into the dynamic world of healthcare digital marketing, offering insights into why it’s essential and how it can be harnessed effectively.

Understanding the Digital Age in Healthcare

The impact of digitalization in healthcare cannot be overstated. Patients are no longer solely reliant on their local physicians for medical information. They turn to the internet to research symptoms, seek treatment options, and even find healthcare providers. Understanding this shift is crucial for medical professionals.

The Changing Patient Journey in the Digital Age

The traditional patient journey, from symptom recognition to diagnosis and treatment, has evolved significantly. Patients now take an active role in their healthcare decisions, starting with online research. This shift necessitates a strong online presence for medical professionals.

Challenges in Healthcare Marketing

While the digital age offers numerous opportunities, it also presents challenges unique to the healthcare industry.

Regulatory Hurdles

The healthcare sector is subject to strict regulations, including the Health Insurance Portability and Accountability Act (HIPAA). Navigating these regulations while conducting digital marketing can be a complex task.

Competition in the Healthcare Sector

Competition among healthcare providers is fierce. Standing out in a crowded market requires a well-thought-out digital marketing strategy.

The Power of Online Presence

An online presence is the cornerstone of any digital marketing strategy for medical professionals.

Establishing a Professional Website

A professional website serves as a digital storefront, providing essential information about your practice, services, and expertise. It’s often the first point of contact for potential patients.

The Role of Social Media in Healthcare Marketing

Social media platforms offer an opportunity to engage with patients, share valuable healthcare information, and build a community. Utilizing these platforms effectively is key to success.

Continue Reading: https://ennobletechnologies.com/healthcare/healthcare-marketing-solutions/

[digitalmarketingdoctors]

Importance of Digital Marketing in Healthcare

Digital Marketing in Healthcare is a transformative strategy reshaping the industry's landscape. As the healthcare sector continues to embrace the digital age, the importance of Digital Marketing in Healthcare. For More Info Visit Our Website:https://digitalmarketingdoctors.in/

Follow us:

Facebook - https://www.facebook.com/santoshsolanki.014 Instagram - https://www.instagram.com/santoshsolanki.14/ Twitter - https://twitter.com/dmsantosh14? YouTube - https://digitalmarketingdoctors.in/#

[absolutedigitalbranding]

Healthcare digital marketing consists of strategies and practices that healthcare marketers undertake to drive patient attraction, acquisition, and retention. Digital marketing includes outreach and messaging across various channels - email, SMS, social, and search.

Build your brand with digital media & take the benefits of social media branding contact Absolute Digital Marketing. by Absolutedigitalbranding.com

#Marktingstrategy #SEObrandingagency #SEO #PPC #SMO #SMM #SeoCompany #digitalmarketingcompany #socialmediamarketingcompany #absolutedigitalbranding #searchengineoptimization #advertisingagencyinmohali #facebook #twitter #marketingonline #brand #searchengineoptimization #internetmarketing #follow #digitalagency #marketingagency #motivation #digitalmarketingtips #onlinebusiness #websitedesign #marketingonline #brand #searchengineoptimization #content #ABSOLUTEDIGITALBRANDING #BEST #PUBLIC #RELATION #AGENCY #IN #CHANDIGARH #MOHALI #PUNJAB #NORTH #INDIA #onlinebranding #branding360degree #SEObrandingagency #websiteranking #websitetrafic #Digitalmarketing #OnlineAdvertising #instagrammarketing #advertisingagency #web #technology #internetmarketing #marketingonline #brand #searchengineoptimization #content #instagrammarketing #advertisingagency #web #technology #onlinebranding #buildingrelationships #globally #customer #internetbranding-at Absolute digital Branding & Public relations

[iengageonline]

Email marketing is a valuable asset for healthcare organizations seeking to engage with their patients. However, the effectiveness of an email marketing campaign can only be maximized through the use of proven tactics and strategies.

[bravelabs]

Want to start an email marketing campaign for your hospital? Here are five strategies that you can use to get the maximum benefit from email marketing.

[mostlysignssomeportents]

America's largest hospital chain has an algorithmic death panel

It’s not that conservatives aren’t sometimes right — it’s that even when they’re right, they’re highly selective about it. Take the hoary chestnut that “incentives matter,” trotted out to deny humane benefits to poor people on the grounds that “free money” makes people “workshy.”

There’s a whole body of conservative economic orthodoxy, Public Choice Theory, that concerns itself with the motives of callow, easily corrupted regulators, legislators and civil servants, and how they might be tempted to distort markets.

But the same people who obsess over our fallible public institutions are convinced that private institutions will never yield to temptation, because the fear of competition keeps temptation at bay. It’s this belief that leads the right to embrace monopolies as “efficient”: “A company’s dominance is evidence of its quality. Customers flock to it, and competitors fail to lure them away, therefore monopolies are the public’s best friend.”

But this only makes sense if you don’t understand how monopolies can prevent competitors. Think of Uber, lighting $31b of its investors’ cash on fire, losing 41 cents on every dollar it brought in, in a bid to drive out competitors and make public transit seem like a bad investment.

Or think of Big Tech, locking up whole swathes of your life inside their silos, so that changing mobile OSes means abandoning your iMessage contacts; or changing social media platforms means abandoning your friends, or blocking Google surveillance means losing your email address, or breaking up with Amazon means losing all your ebooks and audiobooks:

https://www.eff.org/deeplinks/2021/08/facebooks-secret-war-switching-costs

Businesspeople understand the risks of competition, which is why they seek to extinguish it. The harder it is for your customers to leave — because of a lack of competitors or because of lock-in — the worse you can treat them without risking their departure. This is the core of enshittification: a company that is neither disciplined by competition nor regulation can abuse its customers and suppliers over long timescales without losing either:

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

It’s not that public institutions can’t betray they public interest. It’s just that public institutions can be made democratically accountable, rather than financially accountable. When a company betrays you, you can only punish it by “voting with your wallet.” In that system, the people with the fattest wallets get the most votes.

When public institutions fail you, you can vote with your ballot. Admittedly, that doesn’t always work, but one of the major predictors of whether it will work is how big and concentrated the private sector is. Regulatory capture isn’t automatic: it’s what you get when companies are bigger than governments.

If you want small governments, in other words, you need small companies. Even if you think the only role for the state is in enforcing contracts, the state needs to be more powerful than the companies issuing those contracts. The bigger the companies are, the bigger the government has to be:

https://doctorow.medium.com/regulatory-capture-59b2013e2526

Companies can suborn the government to help them abuse the public, but whether public institutions can resist them is more a matter of how powerful those companies are than how fallible a public servant is. Our plutocratic, monopolized, unequal society is the worst of both worlds. Because companies are so big, they abuse us with impunity — and they are able to suborn the state to help them do it:

https://www.cambridge.org/core/journals/perspectives-on-politics/article/testing-theories-of-american-politics-elites-interest-groups-and-average-citizens/62327F513959D0A304D4893B382B992B

This is the dimension that’s so often missing from the discussion of why Americans pay more for healthcare to get worse outcomes from health-care workers who labor under worse conditions than their cousins abroad. Yes, the government can abet this, as when it lets privatizers into the Medicare system to loot it and maim its patients:

https://prospect.org/health/2023-08-01-patient-zero-tom-scully/

But the answer to this isn’t more privatization. Remember Sarah Palin’s scare-stories about how government health care would have “death panels” where unaccountable officials decided whether your life was worth saving?

https://pubmed.ncbi.nlm.nih.gov/26195604/

The reason “death panels” resounded so thoroughly — and stuck around through the years — is that we all understand, at some deep level, that health care will always be rationed. When you show up at the Emergency Room, they have to triage you. Even if you’re in unbearable agony, you might have to wait, and wait, and wait, because other people (even people who arrive after you do) have it worse.

In America, health care is mostly rationed based on your ability to pay. Emergency room triage is one of the only truly meritocratic institutions in the American health system, where your treatment is based on urgency, not cash. Of course, you can buy your way out of that too, with concierge doctors. And the ER system itself has been infested with Private Equity parasites:

https://pluralistic.net/2022/11/17/the-doctor-will-fleece-you-now/#pe-in-full-effect

Wealth-based health-care rationing is bad enough, but when it’s combined with the public purse, a bad system becomes a nightmare. Take hospice care: private equity funds have rolled up huge numbers of hospices across the USA and turned them into rigged — and lethal — games:

https://pluralistic.net/2023/04/26/death-panels/#what-the-heck-is-going-on-with-CMS

Medicare will pay a hospice $203-$1,462 to care for a dying person, amounting to $22.4b/year in public funds transfered to the private sector. Incentives matter: the less a hospice does for their patients, the more profits they reap. And the private hospice system is administered with the lightest of touches: at the $203/day level, a private hospice has no mandatory duties to their patients.

You can set up a California hospice for the price of a $3,000 filing fee (which is mostly optional, since it’s never checked). You will have a facility inspection, but don’t worry, there’s no followup to make sure you remediate any failing elements. And no one at the Centers for Medicare & Medicaid Services tracks complaints.

So PE-owned hospices pressure largely healthy people to go into “hospice care” — from home. Then they do nothing for them, including continuing whatever medical care they were depending on. After the patient generates $32,000 in billings for the PE company, they hit the cap and are “live discharged” and must go through a bureaucratic nightmare to re-establish their Medicare eligibility, because once you go into hospice, Medicare assumes you are dying and halts your care.

PE-owned hospices bribe doctors to refer patients to them. Sometimes, these sham hospices deliberately induce overdoses in their patients in a bid to make it look like they’re actually in the business of caring for the dying. Incentives matter:

https://www.newyorker.com/magazine/2022/12/05/how-hospice-became-a-for-profit-hustle

Now, hospice care — and its relative, palliative care — is a crucial part of any humane medical system. In his essential book, Being Mortal, Atul Gawande describes how end-of-life care that centers a dying person’s priorities can make death a dignified and even satisfying process for the patient and their loved ones:

https://atulgawande.com/book/being-mortal/

But that dignity comes from a patient-centered approach, not a profit-centered one. Doctors are required to put their patients’ interests first, and while they sometimes fail at this (everyone is fallible), the professionalization of medicine, through which doctors were held to ethical standards ahead of monetary considerations, proved remarkable durable.

Partly that was because doctors generally worked for themselves — or for other doctors. In most states, it is illegal for medical practices to be owned by non-MDs, and historically, only a small fraction of doctors worked for hospitals, subject to administration by businesspeople rather than medical professionals.

But that was radically altered by the entry of private equity into the medical system, with the attending waves of consolidation that saw local hospitals merged into massive national chains, and private practices scooped up and turned into profit-maximizers, not health-maximizers:

https://prospect.org/health/2023-08-02-qa-corporate-medicine-destroys-doctors/

Today, doctors are being proletarianized, joining the ranks of nurses, physicians’ assistants and other health workers. In 2012, 60% of practices were doctor-owned and only 5.6% of docs worked for hospitals. Today, that’s up by 1,000%, with 52.1% of docs working for hospitals, mostly giant corporate chains:

https://prospect.org/health/2023-08-04-when-mds-go-union/

The paperclip-maximizing, grandparent-devouring transhuman colony organism that calls itself a Private Equity fund is endlessly inventive in finding ways to increase its profits by harming the rest of us. It’s not just hospices — it’s also palliative care.

Writing for NBC News, Gretchen Morgenson describes how HCA Healthcare — the nation’s largest hospital chain — outsourced its death panels to IBM Watson, whose algorithmic determinations override MDs’ judgment to send patients to palliative care, withdrawing their care and leaving them to die:

https://www.nbcnews.com/health/health-care/doctors-say-hca-hospitals-push-patients-hospice-care-rcna81599

Incentives matter. When HCA hospitals send patients to die somewhere else to die, it jukes their stats, reducing the average length of stay for patients, a key metric used by HCA that has the twin benefits of making the hospital seem like a place where people get well quickly, while freeing up beds for more profitable patients.

Goodhart’s Law holds that “When a measure becomes a target, it ceases to be a good measure.” Give an MBA within HCA a metric (“get patients out of bed quicker”) and they will find a way to hit that metric (“send patients off to die somewhere else, even if their doctors think they could recover”):

https://en.wikipedia.org/wiki/Goodhart%27s_law

Incentives matter! Any corporate measure immediately becomes a target. Tell Warners to decrease costs, and they will turn around and declare the writers’ strike to be a $100m “cost savings,” despite the fact that this “savings” comes from ceasing production on the shows that will bring in all of next year’s revenue:

https://deadline.com/2023/08/warner-bros-discovery-david-zaslav-gunnar-wiedenfels-strikes-1235453950/

Incentivize a company to eat its seed-corn and it will chow down.

Only one of HCA’s doctors was willing to go on record about its death panels: Ghasan Tabel of Riverside Community Hospital (motto: “Above all else, we are committed to the care and improvement of human life”). Tabel sued Riverside after the hospital retaliated against him when he refused to follow the algorithm’s orders to send his patients for palliative care.

Tabel is the only doc on record willing to discuss this, but 26 other doctors talked to Morgenson on background about the practice, asking for anonymity out of fear of retaliation from the nation’s largest hospital chain, a “Wall Street darling” with $5.6b in earnings in 2022.

HCA already has a reputation as a slaughterhouse that puts profits before patients, with “severe understaffing”:

https://www.nbcnews.com/health/health-news/workers-us-hospital-giant-hca-say-puts-profits-patient-care-rcna64122

and rotting, undermaintained facililties:

https://www.nbcnews.com/health/health-care/roaches-operating-room-hca-hospital-florida-rcna69563

But while cutting staff and leaving hospitals to crumble are inarguable malpractice, the palliative care scam is harder to pin down. By using “AI” to decide when patients are beyond help, HCA can employ empiricism-washing, declaring the matter to be the factual — and unquestionable — conclusion of a mathematical process, not mere profit-seeking:

https://pluralistic.net/2023/07/26/dictators-dilemma/ggarbage-in-garbage-out-garbage-back-in

But this empirical facewash evaporates when confronted with whistleblower accounts of hospital administrators who have no medical credentials berating doctors for a “missed hospice opportunity” when a physician opts to keep a patient under their care despite the algorithm’s determination.

This is the true “AI Safety” risk. It’s not that a chatbot will become sentient and take over the world — it’s that the original artificial lifeform, the limited liability company, will use “AI” to accelerate its murderous shell-game until we can’t spot the trick:

https://pluralistic.net/2023/06/10/in-the-dumps-2/

The risk is real. A 2020 study in the Journal of Healthcare Management concluded that the cash incentives for shipping patients to palliatve care “may induce deceiving changes in mortality reporting in several high-volume hospital diagnoses”:

https://journals.lww.com/jhmonline/Fulltext/2020/04000/The_Association_of_Increasing_Hospice_Use_With.7.aspx

Incentives matter. In a private market, it’s always more profitable to deny care than to provide it, and any metric we bolt onto that system to prevent cheating will immediately become a target. For-profit healthcare is an oxymoron, a prelude to death panels that will kill you for a nickel.

Morgenson is an incisive commentator on for-profit looting. Her recent book These Are the Plunderers: How Private Equity Runs — and Wrecks — America (co-written with Joshua Rosner) is a must-read:

https://pluralistic.net/2023/06/02/plunderers/#farben

I’m kickstarting the audiobook for “The Internet Con: How To Seize the Means of Computation,” a Big Tech disassembly manual to disenshittify the web and bring back the old, good internet. It’s a DRM-free book, which means Audible won’t carry it, so this crowdfunder is essential. Back now to get the audio, Verso hardcover and ebook:

http://seizethemeansofcomputation.org

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/08/05/any-metric-becomes-a-target/#hca

[Image ID: An industrial meat-grinder. A sick man, propped up with pillows, is being carried up its conveyor towards its hopper. Ground meat comes out of the other end. It bears the logo of HCA healthcare. A pool of blood spreads out below it.]

Image: Seydelmann (modified) https://commons.wikimedia.org/wiki/File:GW300_1.jpg

CC BY 3.0 https://creativecommons.org/licenses/by-sa/3.0/deed.en

[distinguisheddwarffriend]

Today on Hobbit-Headcanons:

What would the company of Thorin Oakenshield enjoy about the Modern World?

One of my WIP transports the company to our world shortly before they're supposed to reach Rivendell, and into the apartment of my OFC.

So here is a list of things I think each character would enjoy about the Modern World:

Thorin: Google Maps, Siri (will totally argue with her like she's real), Shows like The Crown, Game of Thrones, but also Bridgerton, Democracy (yes you read that correctly), Rock music

Fili: Birth Control (can finally fuck around without risking the royal lineage), Superhero Movies (has an huuuhe crush on Black Widow), Tinder, Martial Arts, Feminism, Henley shirts to show of his muscles, bars & clubs

Kili : TikTok (LOVES cat videos, Top Content Creator about Archery, 'deep thoughts'/rambling, 'prank my uncle/brother with me', does EVERY challenge, accidental thirsttraps & flustered by the comments), Parkour, Man Buns & (Hipster-) Fashion, LGBTQ+ - Community , karaoke bars, team sports, the zoo

Bofur: modern music (especially pop songs with dirty lyrics), Tumblr (is no. 1 shit-poster), music festivals, arts&crafts blogs, Christopher's Streets Day

Bifur: Google Translate, Modern Medicine, Pain Medication, ASL, RomComs (trust me), helps out in an animal shelter, country music

Bombur: Cooking Shows (has his own Online Show), Kindergarten (he had so many children, the reprieve would be SO appreciated), international foodstuff to try

Dwalin: Guns, MMF, store-bought cookies, sport shows (AGRESSIVE fan for whatever team he randomly picks), Barbecues

Balin: Twitter (the political possibilities!!!), mental healthcare (he's sending the whole line of Durin he had no time for their shit), Spa Days, public schools, classical music

Oin: Modern Medicine (Duh), hearing aids, physiotherapy

Gloin: bitcoins, the stock market, Facebook (posts daily about Gimli)

Dori: hair tutorials, fashion shows, tracking devices (has totally microchipped a drunk Nori at some point)

Nori: hacking, movies with the lovable rogue as the MC (Pirates of the Carribbean, Deadpool etc.), spy movies (duh), the mafia (yes, he becomes a boss within weeks)

Ori: Wikipedia, public libraries, tutorials for EVERYTHING (knitting, cutting your own hair, how to talk to royalty, fancy war cries, you name it), fantasy novels, public schools

Bilbo: Food blogs, the "ignore call"-button, Instagram, university (will mayor in at least three subjects), museums

Gandalf: the Internet as a whole, email/ instant messaging, yard sales, modern weed, museums (has a knack for finding cursed items), adventure movies (after watching Indiana Jones he seriously debated obtaining a whip)

[infodatapark]

Colon and Rectal Surgeons Database - Email List