E' s in Indian women fashion
An essential part of the country’s rich cultural heritage especially when keeping in mind fashion, ethnic wear, and jewelry are things that hit the chord. Especially in a diverse country like India which has a rich cultural history you are limitless with the options you have when it comes to dressing up and following it up with accessories. Let us look at some of the famous ethnic dresses and…
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Buy Indian Fashion Jewelry Online, Artificial, Ethnic & Wholesale Jewellery
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How large is the market for imitation jewellery in India?
Uncovering the Massive Demand: Exploring the Size of India's Imitation Jewellery Market!
Imitation jewellery has always been an integral part of the Indian fashion industry. It is widely popular among all age groups and is a perfect go-to option for those who want to stay fashionable on a budget. As per the latest reports, the market for imitation jewellery in India is growing rapidly and is expected to touch new heights in the coming years.
The Indian imitation jewellery market size has witnessed a significant surge in demand due to factors like affordability, plethora of designs, and ease of availability. According to a recent study conducted by Technavio, the Indian imitation jewellery market is expected to grow at a CAGR of 7% from 2020-2024. This growth can be attributed to the increasing demand for trendy and fashionable jewellery among women.
Although imitation jewellery is not as expensive as precious metals, it is highly versatile and is available in a wide range of designs. From traditional ethnic jewellery to modern contemporary pieces, imitation jewellery caters to all preferences and occasions. This has further helped in expanding the reach of imitation jewellery in the Indian market.
Plastic, and base metals. Its affordability and versatility make it an attractive option for fashion-conscious people who change their accessories frequently. From traditional to modern designs, imitation jewellery has it all. It's not just a substitute for expensive jewellery, but it has become a style statement on its own.
In addition to this, online shopping platforms have made it easier for customers to access a wider range of products at their convenience. The rising popularity of e-commerce has also played a significant role in the growth of the market, as online platforms offer lucrative discounts and attractive deals, which encourage customers to buy.
The increasing demand for imitation jewellery can be attributed to several factors. The rise of e-commerce has made it easier for people to buy imitation jewellery online, which has led to an increase in sales. Moreover, people are becoming more conscious of their spending habits and are looking for affordable alternatives to real jewellery.
Another driving factor is the rise of the fashion industry. Fashion influencers and celebrities often accessorize with imitation jewellery, which inspires their followers to do the same. India's film industry, Bollywood, has also played a significant role in promoting imitation jewellery on a larger scale. Movies like "Jodhaa Akbar" and "Padmaavati" have showcased imitation jewellery to the masses and have made it more acceptable.
Imitation jewellery has also become a popular choice among millennials, who are always on the lookout for trendy and affordable fashion accessories. The growth of the market is expected to continue exponentially as the younger generations become more fashion-conscious.
Conclusion
Overall, the market for imitation jewellery in India is growing at a steady pace and has the potential to expand further in the coming years. To offers an affordable and attractive alternative to real jewellery and caters to a diverse set of customers. The focus on design and customization has also made it a hit among millennials. With the rise of e-commerce and the fashion industry, the imitation jewellery market size in India is expected to continue growing in the years to come. With the rising popularity of imitation jewellery and the increasing demand among customers, it is safe to say that the future of the imitation jewellery market in India looks bright.
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Check out the amazing collection of Navranta semi-precious necklace set from Attrangi online. We have a variety of products starting with office wear jewellery, Indian earrings online and ethnic jewellery.
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New Life Begins: Li family costume appreciation
DISCLAIMER:
I am not Chinese by nationality nor ethnicity, nor have I received any formal education on Chinese culture and history. Therefore my observations may be erroneous and I'd be grateful for any correction offered by a more knowledgeable party!
Period dramas are not meant to be 100% accurate representation of historical details. Some dramas may attempt to have some semblance of reenactment, in which case it would simply be a bonus. Especially ahistorical fusion dramas will attempt more modified takes on historical wardrobes, sometimes mish-mash pieces with elements from multiple dynasties. So take everything here with a grain of salt.
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The wardrobe of New Life Begins, for the most part gave me a vague Song Dynasty inspired aesthetic. If you followed this drama faithfully you may have noticed that it had gone an extra mile with its worldbuilding details, where there are 9 provinces that would remind you of real provinces of China due to their placements and unique characteristics. I did a post about that here.
There I said, the FL Li Wei's home province Jichuan, makes me think of Yunnan- adjacent area because it is described as mountainous and well-suited for farming, atop other reasons such as its placement on the map..
AND how the styling of the Li family stood out among the other characters! Some details, reminded me slightly of Miao ethnicity, who are especially noted for their silver jewellery.
Here are the similarities I noticed:
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The hairpins and combs
(Left: Miao combs, Right: Li mama's combs)
Additionally notice Li baby brother's thick silver necklace.
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Irregular front lapels of the jacket and bead tassels on hemlines
I don't think I have ever seen something like this on Han Chinese hanfu jackets.
(Left: Miao dress, Right: Li Wei's dress when she first arrived)
Later, when she marries as the Legal Main wife, her wedding dress also improves in details to honor her background, compared to when she first married in as a concubine where she wore a regular red wedding hanfu like everyone else. At first I wondered if it's an alternate version of Xiuhefu but then felt like the finer details resemble the Miao dress more. It wouldn't be far-fetch of an estimation considering how the rest of details I mentioned above also direct to the same conclusion.
Notice the elaborate headdress quite different from the Han wedding jewellery we usually see, the dress itself being a jacket-skirt combo and not a one-piece outer robe etc hanfu.
And of course, the beaded tassel details continue. See the dress in motion here.
I really like that during Yin Zheng's visit to Li Wei's hometown, they incorporated some silver ornament details to his dresses as well.🥰
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Overall I think it's not a stretch for me to say that New Life Begins did care for its visual storytelling a lot, that it attempted to do something layered with its character and costume designs. It is so delightful to see the merging of different elements of different heritages like this, and it is very much fun to go treasure hunting for those details!
I hope you enjoyed this AND, once again, do correct me if I got this wrong!
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Jadtar pendant for an ethnic feel…
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Shop on https://www.jewelegance.com/products/22k-jadtar-pendants-jgs-2202-05664
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