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How ChatGPT AI Helped Me Create Maps Effortlessly
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Introduction to Field Marketing Agencies
Field marketing agencies are the unsung heroes behind many brand activations, retail promotions, and in-person customer engagements. In an era dominated by digital, field marketing brings the human touch back into business—bridging the gap between brands and real-world consumers.
Field marketers don't just distribute flyers or do sampling—they tell stories, educate consumers, and close gaps in the customer journey through face-to-face interactions.
The Role of Field Marketing in the Modern Business Landscape
From Awareness to Conversion: Why It Works
Field marketing fills in the blind spots where digital marketing falters. Sure, ads can reach millions—but do they resonate? Field marketers bring a tactile, emotional connection that builds long-lasting brand loyalty.
Why brands are investing more in field marketing today:
Personalized interaction with potential customers
Increased trust through face-to-face communication
Immediate feedback and product testing
Stronger retail partnerships and brand visibility
Field marketing is evolving—and agencies that embrace this transformation are leading the charge toward exponential growth.
Tactic #1: Understand Your Target Market Inside and Out
If you're not speaking directly to your audience’s needs, you’re missing the mark. A field marketing agency must have a deep understanding of buyer personas—including where they live, shop, and socialize.
Audience Segmentation Techniques
Segment your audience by:
Demographics: Age, income, education level
Behavioral traits: Shopping habits, loyalty patterns
Geographic insights: Region-specific preferences
Psychographics: Lifestyles, values, and aspirations
Use tools like Survata, Google Trends, and CRM analytics to gather actionable data before stepping into the field.
Tactic #2: Leverage Location Intelligence for Targeted Campaigns
Knowing where your audience is located is just as important as knowing who they are. Location intelligence helps agencies pick the best venues, events, and timing.
Tools and Platforms That Provide Real-Time Data
Foursquare for Business
Placer.ai
Near Intelligence
Google Maps API
With these tools, you can map out hotspots, plan strategic activations, and get hyperlocal—leading to higher ROI and stronger customer engagement.
Tactic #3: Develop a Strong Brand Ambassador Program
Brand ambassadors are your boots on the ground. They’re the ones wearing your brand, talking your talk, and influencing purchase decisions right where it matters.
Training and Incentivizing Brand Ambassadors
Conduct thorough onboarding sessions
Use gamification to encourage performance
Offer bonuses and perks for top performers
Keep them updated with brand developments
A motivated ambassador can generate buzz, boost reach, and create memorable experiences that convert casual passersby into loyal customers.
Tactic #4: Combine Digital with Physical for Omni-Channel Success
Why choose between online and offline when you can dominate both? The strongest campaigns use a mix of field marketing and digital ads, social media engagement, and influencer collaborations.
Examples of Blended Campaigns
A product sampling event tied with a QR code that leads to an Instagram contest
In-store promotions that use NFC tags to trigger mobile content
Pop-up activations promoted via geo-targeted Facebook ads
Seamless integration makes your campaign feel bigger, more cohesive, and more shareable.
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Geomarketing Market Insights: Industry Share, Trends & Future Outlook 2032
The Geomarketing Market was valued at USD 17.81 billion in 2023 and is expected to reach USD 116.96 billion by 2032, growing at a CAGR of 23.32% from 2024-2032
The geomarketing market is experiencing significant expansion, driven by the increasing reliance on location-based analytics and data-driven marketing strategies. Businesses are leveraging geomarketing tools to enhance customer engagement, optimize advertising efforts, and improve sales conversions.
The geomarketing market continues to grow as companies integrate geospatial data with artificial intelligence (AI) and big data analytics. The rising adoption of mobile technology, GPS-enabled devices, and IoT solutions has fueled the demand for precise location-based insights, empowering businesses to make data-driven decisions and improve marketing ROI.
Get Sample Copy of This Report: https://www.snsinsider.com/sample-request/3462
Market Keyplayers:
IBM Corporation (IBM Watson, IBM Cloud)
Microsoft Corporation (Azure Maps, Power BI)
Cisco Systems Inc. (Cisco Meraki, Cisco Digital Network Architecture)
Oracle Corporation (Oracle Cloud Infrastructure, Oracle Spatial and Graph)
Adobe Inc. (Adobe Analytics, Adobe Experience Cloud)
Salesforce.com Inc. (Salesforce Marketing Cloud, Salesforce Maps)
Qualcomm (Qualcomm Location Services, Qualcomm Atheros)
Xtremepush (Xtremepush Platform, Xtremepush Location-based Marketing)
Software AG (webMethods, Cumulocity IoT)
MobileBridge (MobileBridge Engage, MobileBridge Insights)
Saksoft (Saksoft IoT Solutions, Saksoft Data Analytics)
Google (Google Maps Platform, Google Ads)
Ericsson (Ericsson Location Services, Ericsson IoT Accelerator)
ESRI (ArcGIS Online, ArcGIS Business Analyst)
Cloud4Wi (Cloud4Wi Engagement, Cloud4Wi Insights)
HERE Technologies (HERE Location Services, HERE Indoor Positioning)
Plot Projects (PlotProjects Analytics, PlotProjects API)
HYP3R (HYP3R Location Marketing, HYP3R Audience Segmentation)
Reveal Mobile (Reveal Mobile Insights, Reveal Mobile Proximity)
Galigeo (Galigeo for Salesforce, Galigeo Location Intelligence)
Navigine (Navigine Indoor Navigation, Navigine Analytics)
CleverTap (CleverTap Engage, CleverTap Insights)
Airship (Airship Engagement, Airship Personalization)
Bluedot Innovation (Bluedot Location Intelligence, Bluedot Geofencing)
Foursquare (Foursquare Places, Foursquare Attribution)
Brillio (Brillio Location Analytics, Brillio Data Engineering)
Purple WiFi (Purple WiFi Analytics, Purple Guest WiFi)
GeoMoby (GeoMoby Location Analytics, GeoMoby Push Notifications)
Carto (CARTO Builder, CARTO for Location Intelligence)
Quuppa (Quuppa RTLS, Quuppa Positioning System)
Market Size, Share, and Scope
Increasing adoption of location-based services (LBS) across retail, real estate, healthcare, and logistics is expanding the market scope.
Small and medium enterprises (SMEs) are increasingly investing in geomarketing to compete with larger enterprises.
Integration with AI, ML, and predictive analytics is enhancing the effectiveness of geomarketing solutions.
Privacy concerns and data security regulations continue to shape market strategies and adoption trends.
Key Market Trends in Geomarketing
Growing Adoption of AI and Machine Learning – Businesses are utilizing AI-driven insights to optimize marketing strategies and enhance customer engagement.
Expansion of 5G Technology – Faster data transmission is enabling real-time location tracking and enhanced personalization.
Integration with Social Media – Marketers are using geomarketing tools to target consumers based on their location and social media behavior.
Rising Demand for Hyperlocal Marketing – Companies are focusing on precise, location-specific advertising to increase foot traffic and sales.
Advancements in GPS and IoT – Improved location accuracy is driving the development of more sophisticated geomarketing solutions.
Mobile-First Marketing Strategies – The growing number of smartphone users is boosting the adoption of mobile geomarketing campaigns.
Privacy and Data Protection Regulations – Compliance with GDPR and other privacy laws is influencing geomarketing software development.
Integration with Augmented Reality (AR) – Businesses are using AR to create immersive location-based customer experiences.
Real-Time Location Analytics – Companies are leveraging real-time data to enhance consumer engagement and decision-making.
Adoption Across Multiple Industries – Retail, hospitality, healthcare, and real estate sectors are rapidly implementing geomarketing solutions.
Enquiry of This Report: https://www.snsinsider.com/enquiry/3462
Market Segmentation:
By Component
Software
Services
By Deployment Mode
Cloud
On-Premises
By Location
Indoorr
Outdoor
By End Use
BFSI
IT & Telecommunication
Retail & E-Commerce
Media & Entertainment
Travel & Hospitality
Others
Market Analysis and Growth Potential
Current Market Landscape
Major players in the geomarketing market include Google, Microsoft, IBM, Oracle, Cisco, and Salesforce, among others.
The retail sector dominates the market, with brands using geomarketing to enhance customer experience and sales strategies.
North America leads the market due to high adoption rates, while Asia-Pacific is witnessing rapid growth due to digital transformation initiatives.
Future Prospects and Industry Forecast (2024-2032)
Market Growth Projections
By 2032, the geomarketing market is expected to grow exponentially due to continuous technological advancements and increased investment in AI-driven analytics.
The retail sector will continue to dominate, while industries such as healthcare, transportation, and hospitality will witness accelerated adoption.
Emerging Opportunities
Expansion in Developing Markets – Increased smartphone penetration and digital transformation in emerging economies will drive market growth.
Advancements in Predictive Analytics – AI-powered predictive analytics will enhance the accuracy of location-based marketing.
Greater Focus on Customer Personalization – Hyper-personalized marketing strategies will improve customer engagement and brand loyalty.
Rise of Geofencing and Proximity Marketing – Businesses will increasingly adopt geofencing to send location-specific promotions to consumers.
Strategic Collaborations and Partnerships – Leading technology providers will collaborate to develop innovative solutions for enhanced market reach.
Access Complete Report: https://www.snsinsider.com/reports/geomarketing-market-3462
Conclusion
The geomarketing market is on an upward trajectory, driven by technological innovations, increased mobile adoption, and data-driven marketing strategies. As companies seek to enhance customer experiences through location intelligence and AI-powered analytics, the demand for geomarketing solutions will continue to grow. By embracing emerging trends, overcoming privacy challenges, and leveraging predictive insights, businesses can unlock new opportunities in the ever-evolving geomarketing landscape.
About Us:
SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.
Contact Us:
Jagney Dave - Vice President of Client Engagement
Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)
#geomarketing market#geomarketing market Analysis#geomarketing market Scope#geomarketing market size#geomarketing market trends
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How Much Does It Cost To Maintain An App?
The Importance of App Maintenance and Its Cost: A Comprehensive Guide
How about if we reveal all that is covered in the scope of the App maintenance, the reasons why you need to regularly manage your App, what kind of hours and money you should be planning to invest to manage your app in 2024? That would be cool, ya? So let us discuss this in detail!
What is covered in the Scope of App Support & Maintenance?
The App is needed to be regularly updated largely for its following parts and components:
iOS App and Android Apps whether built-in native or cross-platform tech.
Web Parts/ Web App (Front end, backend, Web replica of mobile apps).
Native APIs and Third-party APIs.
Database and Design files.
Any new feature development utilizing during the maintenance Activities that we perform for App Support & Maintenance
Following are the high level tasks that are performed to regularly upkeep and update your App:
Complete QA Testing by a dedicated QA Engineer and Business Analyst to figure out all possible Bugs – mostly a one time effort for every major release.
Here we assign a dedicated Quality Engineer/ App Tester with a Business Analyst who will note down all the functionality of the app, build test cases (or populate more test cases on top of existing test cases you have), setup a bug tracking board on Jira or Trello or jetbrains (though a simple google sheet would do the job too), build negative test cases, create Test Automation scripts (if needed), create UAT list and then execute all these test cases and create an exhaustive list of all possible issues sorted by their severity and share with the client + Add known issues/ bugs as reported by the client already.
The deliverables after this step is completed are as follows;
– Complete Test cases, sorted by the priority.
– Steps to reproduces the bugs, clubbing of bugs according to their origin.
Fixing of Bugs are Reported by the client + Bugs as reported by our Testing Team across iOS, Android, Backend, Web or anywhere else.
The next logical steps after knowing what all bugs we have is to fix them! A team of developers is assigned to reproduce, Fix and then re-test the reported bugs regularly and then plan on shipping the App build on live every week.
The deliverables here would be:
– High Quality Apps and backend are being shipped to the App stores every week like a clockwork.
Updating the App and its underlying Technology Whenever there is a soft or major OS update from Apple or Google.
As simple as it sounds, Apple and Google launch several soft and major OS upgrades throughout the year and even though they won’t let your app stop working suddenly it is advisable that you update your app to the latest OS versions as soon as they are launched.
Updating Apps to be compatible with all latest releases of all third Party APIs being used in the App and in the backend.
Your App is not standalone and it uses a hell lot of third party services (that are being consumed through APIs or web services) for many functions like (but not limited to):
– Authentication APIs (like FB signup, Twilio for OTP, linkedin signup etc).
– Payment Gateway APIs (like paypal, braintree, Paytm and what not).
– Location based/ Map APIs (Google location, foursquare etc). Regular App Performance optimization for a high-performing App
Following are the activities that should be performed regularly to keep the performance of your App top Notch:
– Resource optimization (battery consumption, camera usage and so on).
– Load time optimization by optimizing heavy content, API calls.
– Regular improvement in onboarding and overall User flow. Small things like remembering the password, easy login, and easy download of data make your user happy and retain him for a long time.
Periodical App Code cleanup as a regular practice and Code repository Maintenance.
When you have an App Maintenance Team on retainer then why not keep them busy with regular code cleanups, updating comments, doing version controls in git, managing the repository, and simplifying project modules to make the product future-proof and also to make life of any other future developer easier. Regular Documentation, Creating App’s SDKs and APIs
Regular documentation is an absolute essential activity but in the Agile App Development world, it gets missed because App development teams prioritize releasing first over any documentation. App Maintenance Plans and Pricing from Agicent
We’ve kept it very simple, you retain us for X number of hours a month for App maintenance and pay the fee. Obviously, the more hours you retain us for the better will be the pricing.
Skills and Engineers needed for App Maintenance Process
If your App runs on both iOS and Android and also has a web front end along with a backend, then you need following skilled Engineers to perform App maintenance:
– Native or Cross-Platform iOS/ Android Developers.
Native would include Swift/ Xcode developer for iOS; Kotlin/ Java and Studio Developer for Android.
Cross-platform skills would be React native, Flutter or Ionic.
– Backend Developers
The skills can be node.js, MongoDB, ExpressJS or MERN Stack or Laravel/ PHP, or .NET or Java (Depending upon the tech stack being used at your backend).
– Web Front End Developer
If you have a landing page website or a complete App’s replica on the web then you may need web front end developers experts in HTML, JS, React JS or Angular or PHP/ Laravel or ASP.NET (Depending upon the tech stack being used at the website end).
Factors to consider to find out how much does it cost to maintain an App?
Although we have made easier and straight forward for you to do app maintenance by offering hourly maintenance plans, but there still can be some factors that can raise or bring down the cost of App maintenance as follows:
The complexity of the application
The basic factor that contributes to the maintenance cost of the application in 2024 is the complexity of the application. Everyone wants to have advanced apps with more and more features, screens, and much more. But keep in mind that if you are adding these it will further raise your maintenance costs to the greatest extent.
Hybrid Applications
The smartphones available in the market depend upon different operating systems. Everyone loves to have the one that they prefer the most. Android and iOS platforms are the two leading operating systems that the majority of users prefer to have on.
Third-Party Integrations
The integration of third-party sources also adds up in raising the overall maintenance cost of an application. More will be your app linked closely with the different external sources such as payment platforms, social media services, higher will be the overall maintenance cost of your app. Why Hiring Agicent for your App Maintenance Cost Project?
– We are OCD when it comes to anything related to the development of the Apps. Believe it or not, our team is almost available 24*7 if there is anything wrong in the App and we try to fix it then and there. Our customers can vouch for this, try us yourself.
– We have simple, straightforward and transparent App maintenance plans. As shared above, we have the best plans available for you on retainer and you won’t need to bang your head to get estimation of every single task. The whole idea of having Agicent managing your App is that you focus on your important business and expansion while we take care of the App in the given hours. Simple as that.
– We have real expertise in Apps, been creating Apps for 13 years. Managing Apps like HASfit, VaycoPlus, Mediorbis that have millions of users. We know how to scale an App from just an MVP to as big as an App handling 10 million users everyday, this is a proven expertise. You’d love to work with the team that knows their stuff and loves it just too much.
– We have common interests – We help you make your App big and we become big ourselves. That’s just enough motivation for us to do the right work.
– Feedback system – Every month before raising an invoice, we ask our clients if they still find our services as good as we promised during the “sales cycle” and raise it only when they say yes.
Conclusion of App Maintenance Cost & Process
Application development and maintenance is a never-ending process. Right from adding updates to resolving issues, there are a lot more things that go on side by side throughout. The expenses on an app do not end with its creation, they kind of keep on but for only the good. The App is the core part of your business, you can’t leave it unattended and that is where Agicent comes into the play. Start maintaining your App as necessity before it becomes mandatory!
Source: https://www.agicent.com/blog/how-much-does-it-cost-to-maintain-an-app/
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Creating a Successful Food Delivery Apps in Canada (For Food Startups and Restaurants)

Online food delivery apps are a major trend these days as plenty of people simply love to place an order for food from the comfort of their own homes.
Food delivery in Canada has transitioned from dialing a number, to ordering online to opening an app on your phone. While players have come and gone over the years, these days the industry has mostly consolidated with a handful of big players left.
It can be hard to muster up the strength to leave your home, or the couch, when the temperature drops lower than your motivation to cook. Luckily, there are food delivery apps that add a whole other meaning to comfort food.
You can see the revenue of food delivery apps from 2017. It’s increment:
Revenue in the Online Food Delivery segment amounts to US$9,207m in 2020.
Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 9.5%, resulting in a market volume of US$13,233m by 2024.
The market’s largest segment is Restaurant-to-Consumer Delivery with a market volume of US$4,934m in 2020.
In global comparison, most revenue is generated in China (US$45,909m in 2020).
Click here for more details https://www.statista.com/outlook/374/108/online-food-delivery/canada
How Does The Ecosystem Of Food Ordering Application Work?

The eco-system works in three steps:
Step 1: Customers order food from the restaurant via the mobile app. Step 2: Restaurant prepares and hands over the food to the delivery partner (delivery agent). Step 3: Delivery agent delivers the food to the customer at the provided address.
The Revenue Model – How The Food Delivery App Makes Money?
There are many ways in which you can monetize your on-demand food delivery mobile application. A few but most commonly applied monetization methods are:
1. Delivery Charges
Many restaurants do not provide home delivery. So when you offer them your on-demand delivery app with food delivery personnel, then the restaurant will most likely pay you delivery charges.
The Deliveroo app made a profit of $164 million last year with this particular revenue model.
2. Surge Pricing
UberEats implicates a surge price when the demand is too high. In this process, the app limits the menu options and adds a surcharge (peak price) when the customer is placing the order. The rate of demand can be lower, but the per delivery amount can rise to a great extent in this type of revenue model.
3. Commission
The food delivery app owner can charge a commission for every order that the customer makes through the app. For generating revenue, companies prefer this revenue model.
This model not only helps in generating high revenues but also helps in creating a long-term relationship between the food delivery app company and the restaurant.
4. Advertisement
Advertisements are the easiest and fail-proof way of generating huge revenue. You can show a few restaurants in the featured section, or you can run a short video clip for them on the home screen of the app, and for all this, you can charge a certain amount to the restaurant. You can also generate revenue by running Google Adsense on your food delivery app.
Challenges You’ll Face In Entering The Online Food-Delivery Market:
1. Competition
The competition out there is fierce; anyone who is starting to develop their online food delivery app will face a lot of competition as there are a lot of businesses who are leaders in their domain.
In this condition, you’ll have to offer something that other players in this domain don’t provide. You must provide something different in both concerning the app’s UI/UX and the features.
You’ll have to figure out new ways to attract restaurants that have already partnered with other existing food delivery apps in the market. Also, you can develop a mobile app for restaurants. You’ll also have to think of better and competitive offers and discounts that you’ll use to attract more customers.
2. Finding The Right Restaurants To Partner With
In the beginning, this might strike as a hurdle. To avoid this, you can focus on low-level restaurants who are in desperate need of promotion. At the initial stage, you should instead focus on increasing the number of restaurants than concentrating on the ones that are famous among the millennials.
3. Steady UI/UX Among All Panels
All four screens in the food delivery app are entirely different and peculiar to its users’ demand. It is where your hired mobile app development agency steps into the rescue.
The app development company will have to blend both design and movement to make sure it remains constant along all the app screens.
Finding the right mobile app development company that offers food-delivery app development services will transform your idea into the advantages of mobile apps over websites.
On-Demand Food Delivery App Features:
Before developing an on-demand food ordering app, you need to know its essential features to build an extraordinary app for your food business. Now you can also schedule your meal delivery online for the same day schedule or monthly schedule for your comfort or enabling users to plan and order their meals in advance . Here are the top essential features:
Customer panel:
Restaurant Menu
Nearby Restaurant
Dashboard
Social Media Login
Promos Management
Secure Payment
Rating & Reviews
Push Notification
Track Delivery
Favorite Orders
Schedule Orders
Delivery boy panel:
Manage Order
Real Time Tracking
Check Order History
Delivery Information
Payment Details
InApp Notifications
Admin Panel:
Customers Detail Management
Offer Management
Message Customers/Restaurants
Advertising Management
Notification Alerts to Users
Payment Management
Reviews Management
Restaurant Panel:
Manage Restaurant Menu
Manage Opening Days & Timings
Customer Order Status
Manage Offers
Message Customers
Multiple Payment Gateways
Social Networking Connectivity
Technology Stack That Can Be Used For Developing Your Food Delivery App:
Facebook SDK Login: For Registration
AWS, Azure: For Cloud
GrubHub API or FourSquare API: For Restaurant Listing
Core Location Framework, Google Places API: To Find user Location
Square API, Braintree, Stripe, PayPal, eWallets: For Payment
Amazon Cloud Storage: For Storage
Google Analytics: For Analytics
Google Maps, MapKit: To Find Directions
What is the required Team Structure?
Mostly the app makes its first impression if it has a sleek and clean user interface. Hiring an experienced development team is a necessity, not a choice.
The app development team must have,
An experienced Project Manager
A skilled UX/UI Developer
Android/IOS developers with years of experience
Highly qualified and skilled backend Developers as they build the backbone of the app.
QA Teams to test the app and fix bugs
Finally, a delivery manager
Some Famous Food Delivery Apps in Canada
Just-Eat: Since it’s been around for awhile, this British company has a huge selection of places to order or pickup from. In most cases, there’s a minimum order and a sliding delivery fee starting at around $3.
Uber EATS: This app is probably the most expensive option, with increased fees for certain areas during busy times and a $4.99 delivery fee on all orders. But it’s also arguably the easiest, requiring only the press of a button before your food magically appears at your door.
Foodora: After absorbing Hurrier and several smaller delivery services, this German company has amassed a wide selection of restaurants to choose from. The site and app give you a nice rundown of the many food options and includes a set delivery fee of $4.50.
DoorDash: DoorDash is big on details, letting you customize your order down to the last bit. With a flat rate of $4.99 for delivery, you can order for groups, pre-order, or if you’re feeling adventurous, try from a selection of different restaurants for free on the first order.
Skip the Dishes: This Winnipeg based company allows for smaller orders, so you can try out new food options nearby. Delivery fees vary starting from $2.45 and could even be free if the order size is big enough.
Chanmao: This Richmond Hill based company specialized in Chinese food delivery and you’ll find a lot of restaurants that aren’t represented by the other players.
Final thoughts on reliable team of developers for your food delivery application :
Therefore, before developing a food delivery app, it is imperative that you do thorough research about this industry and domain. Such in-depth knowledge will help you to develop a successful on-demand food delivering app which will lead your business to the top of the ladder of success. So need a reliable team of developers for your food delivery application. Archisys Brings their best mens on ground to develop any kind of delivery application or any mobile application idea for your business then we are here to change your dreams into a reality.
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We are lucky that elon musk is an idiot. Though calling the man a moron isn't necessarily accurate, because his purchase of Twitter was a ha ha funny meme right up until it happened, and he didn't have time to put together a proper buisness plan.
Twitter is the "free speech" platform, where an individual user can say what they want and go viral for it. Elon's plan when he bought Twitter is... very dumb. An $8 a month fee for preferred visibility isn't helping free speech, it's letting the same liberal morons who always had preferred algorithmic access and their followers to broadcast their message across the platform even faster.
In fact, I'd dare argue that his plan was probably just attaching a card reader to an existing system inside Twitter and calling it a day, because Twitter always favored the blue checks well before he got involved.
The problem is that Twitter is a platform where politics happen, and while elon has allowed the right wing people to come back, the worst possible thing he could do is add algorithmic Metadata harvesting systems and foursquare into the ecosystem.
Imagine having mandatory geolocation services on every tweet. Now you take the text of that tweet, run it through another algorithm to determine if it is left or right leaning, and then put all that data into a map.
Suddenly you have a good image of the political opinions of everyone in America and can sell that data off to campaigns, businesses, and the government.
When I worked in journalism there were programs that would automatically do similar things using the Twitter API, they'd tell you what the at large public was talking about, the trends of hashtags, and other general information.
By making a few small tweaks to the infrastructure of Twitter, elon could become the biggest powerbroker on earth. He could give candidates information about what to say to resonate with the public, businesses a way to see what commercials would resonate in certain areas, and the government ways to track political dissent.
We're lucky he's a dipshit whose master plan was asking users for $8 a month.
Because he could do so much worse.
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How to Build a Winning Travel App with APIs

Image Source: Auxesis Infotech
Travel apps are booming. With the rise of social media and smartphones, people now use apps to book hotels, check flight prices, book rental cars and much more. So where can you find great travel app ideas? APIs (short for applications programming interfaces) are one answer. In this blog post, we’ll explain what APIs are, how they can help you build a winning travel app with them and examples of other companies who have done it successfully.
What are APIs?
APIs are software that allows two software applications to communicate with one another. They’re like the web of software development, connecting different apps to one another. A great example is Google Maps and Apple Maps. Google Maps gives you information about a specific address on Earth, while Apple Maps helps you find your desired location on Earth. These two applications are built on APIs that allow them to communicate with each other so they can offer the best services possible for their users. With APIs, developers can build an app around an existing app or website. This allows developers to leverage the features of a pre-existing application and make it easier for people to use their new app by providing more features. Apps that have well-designed APIs will look more polished and there is less work required to implement them into your own app.
How APIs can help you build a winning travel app with them
APIs are the technology that allows one application to interact with another. They’re typically used for developing software, but can also be used to help developers create an app for their own website. APIs are a great way for developers to build new applications without having to return to their main source code again and again. What does this mean for you? If you want to build a travel app, you would use APIs in order to create your app. The easiest way to begin is by searching for APIs on platforms like Google or Bing. Once you find a good API, it’s time start building your travel app!
Examples of successful travel apps built with APIs
The travel app market is booming. With the rise of social media and smartphones, people now use apps to book hotels, check flight prices, book rental cars and much more. One way to find great travel app ideas is by asking yourself what would make a great app for your business. The best way to think about this question is to understand what a successful travel app has in common with other successful apps. Successful apps have functionality that is unique and engaging as well as user-friendly design that makes it easy for users to accomplish their tasks. Some of the most popular apps on the market include Airbnb, Uber, and Snapchat. With APIs, you can create an app like these companies did. APIs are simply software libraries that developers can make use of in building their own applications without having to reinvent the wheel each time they work on a new project. To learn more about APIs, read our blog post on how they’re transforming the digital landscape
Which travel API should you use?
First, you need to choose which type of API is the best fit for your app. There are different kinds of APIs available, so it’s important to decide what features your app needs. For example, if you want an app that lets users book flights and hotels, then an airlines API would be the right choice. If you want an app that shows nearby restaurants and attractions, a location-based food and attractions API might be better. Once you know which type of API is the best fit for your project, the next step is finding one that will help you achieve your goals. If it’s location-based information you need, then using a location-based API like Foursquare might be perfect for your needs. Alternatively, if you have a business idea in mind but don’t know where to start to build it out, check out this list of APIs from Apiary . They can help get your ideas off the ground and into reality. Finally, once you have found an appropriate API that works for your needs and budgeted appropriately for development time, the last step is partnering with developers who can create your code from scratch or fix any problems that may arise throughout development time.
Why You Should Care About Travel APIs
A travel API is a piece of code that can be integrated into an app or website, allowing it to access the vast amount of data generated by online travel providers. APIs are typically used to access information about prices, availability, and booking conditions. The reason why you should care about using APIs is because they allow you to create a one-stop shop for your users. With a travel API, you can offer your users more options and convenience by providing features like price comparison, user reviews, booking assistance and more. In today’s mobile world, users are looking for apps that make their lives easier. And with travel APIs, your app can be the one that does just that!
Wrapping Things Up
Wrapping up, APIs are a way for developers to build apps and other software using data from external sources. The best part is that they often provide the same functionality of web services like Google Maps, Facebook or Instagram. If you want to build a winning travel app, APIs can be one of the most valuable resources you have.
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Buy Google Map Reviews
Buy Google Map Reviews
Google Maps is one of the most widely used online applications and we have so many maps that are full of errors, broken links, and many other problems. For this reason, I have created this blog to help you find the best Google Map Reviews and to give you helpful tips on how to make your map better.
I’ve been doing a lot of personal traveling lately, and have found that my personal info is readily available to the public – usually even more so than my work information. I’ve tried to limit the exposure to my personal data – but it’s still there and I don’t want it to be publicly available.
There are many commercial sites around the web that offer Google Map Reviews and I have seen many weird and varied reviews. I wanted to take a look at some of the prices and try to figure what people got for their money.
A trusted source of Google Map user reviews and feedback, Buy Google Map Reviews is a destination for Google Map reviews and feedback. After all, you can’t always trust what the map says, especially if it is not the official Google Map. So, Buy Google Map Reviews is a place where you can find reliable information on Google Maps from other users.
How To Buy Google Map Reviews?
This tutorial will show you how to buy the Google map reviews using the Google Search bar and Google map API. In this post, I’ll share a few things that you can do if you want to buy Google Map Reviews. First, know that the reviews you can get from Google Maps are pretty varied. They range from the good (like how it get me from one place to another on time) to the bad (like how it fails to get me through a trip). I’ll also share how I buy Google Map Reviews, and how I’m getting them from other sources as well.
Would You like to Buy Google Map Reviews?
Google Maps has been around for a while but offers a pretty user-friendly interface for finding directions. But what about buying reviews for particular locations? Google Map Reviews is a service that allows you to buy positive feedback from people who have visited your business.
We all have opinions about Google Maps. Some of us love the service, some are indifferent, and some hate it. But whatever the case, everyone wants the best version of maps, right? But in order to get the best maps, we first need to know how to buy reviews.
Why Buy Google Map Reviews?
Google Map Reviews is a Google product that allows you to write a review of a particular place on the web, which is then displayed on the page of the place you reviewed. A review is displayed by a green flag icon on the page, and the Google Map Reviews page itself. A review is displayed by a green flag icon on the page, and the Google Map Reviews page itself.
Every time you buy a Google Map, you are paying for a service. Not only do you get free turn-by-turn navigation, but also: live traffic updates, crowdsourced photos, weather, and more. And it’s not just Google Maps: the app’s API is used by hundreds of other developers. From Yelp to Snapchat to Uber to Foursquare. If you’re a developer and want to integrate Google Map’s API into your app, you can do so for free.
The Better Way to Get Google Map Reviews
A lot of reviews on Google Maps have you click on a business and then wait for them to load. There is no way to know how many people actually click on the map, and therefore no way to know what the true demand is. To find out, we placed an ad on Google Maps and deployed our CPM system to track the performance. We have always tracked impressions and CTR, but this is a great way to measure the actual number of users clicking on the map and therefore clicking on the ad.
After taking Google Maps reviews to the next level, I realized that I could improve the reviews that people left for Google Maps by creating a separate page where people could leave reviews. Comparing this page to the regular Google Maps page, there are some pros, cons, and issues with the page. I will cover all the pros, cons, issues, and other thoughts of this page.
Why Need To Buy Google Map Reviews?
The Maps app in Android is actually pretty good, most users don’t seem to notice the little quirks. For example, you can zoom in on any location in the world, and the app will tell you how far away you are from it. Google has also been improving the content of their reviews over time, most of which are very useful. However, they don’t provide enough detail. For example, they aren’t very useful for planning a route between two places, since Google doesn’t provide enough information about what will be on that route.
There are multiple services that let you see Google Map reviews, most of them being paid services. But, do you really need to pay for it? Google Map reviews is a great service for those who have no idea where to buy Google map reviews or those who are new to the market of Google map reviews.
Why should You choose BuysReview?
Buy Google Map Reviews – If we do not offer your products on time, you will be refunded all your money. We give our work 100% Satisfaction Guaranteed and 24/7 Customer Services. That way, you don’t have to worry about Buying Our product and services Quality.
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The critical factors that determine the cost of developing an app like GrubHub
The overall cost of developing a Grubhub clone script heavily relies on the features that go into it. Although it is a ready-made solution, you need to integrate exclusive features to differentiate your app from the competition. However, incorporating such features will make your app more complex, and developers will have to work extra hours. Basically, there are four different stakeholders in this business; they are
Restaurants
Customers
Delivery executives
Admin team
Here are some of the basic features that are required for the proper functioning of the business:
Customer-side app:
Login
Search Menu
Cart
Payment Integration
Order Tracking
Rating and review
Customer Support
Restaurant-side app:
Login
Menu Management
Push Notification
Checking Rating and Review
Delivery-executives app:
Registration
Order Management
Updating the Order Status
Here is the tech stack that goes into the development of an app like Grubhub. This tech stack will not change depending on the scale of your app.
Restaurant listing - Grubhub API or FourSquare API
Payments - Square API, Braintree, Stripe, PayPal
Location services - Core location framework, Google places API
Cloud server - AWS, Azure
User registration - Facebook SDK login
Directions - Google Maps, MapKit
Storage services - Amazon cloud storage
Analytics - Google Analytics
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Battle our neighborhoods - My blog
Introduction
New York City's demographics show that it is a large and ethnically diverse metropolis. It is the largest city in the United States with a long history of international immigration. New York City was home to nearly 8.5 million people in 2014, accounting for over 40% of the population of New York State and a slightly lower percentage of the New York metropolitan area, home to approximately 23.6 million. Over the last decade the city has been growing faster than the region. The New York region continues to be by far the leading metropolitan gateway for legal immigrants admitted into the United States.
Throughout its history, New York City has been a major point of entry for immigrants; the term "melting pot" was coined to describe densely populated immigrant neighborhoods on the Lower East Side. As many as 800 languages are spoken in New York, making it the most linguistically diverse city in the world. English remains the most widely spoken language, although there are areas in the outer boroughs in which up to 25% of people speak English as an alternate language, and/or have limited or no English language fluency. English is least spoken in neighborhoods such as Flushing, Sunset Park, and Corona.
With it's diverse culture , comes diverse food items. There are many resturants in New york City, each beloning to different categories like Chinese , Indian , French etc.
So as part of this project , we will list and visualize all major parts of New York City that has great indian resturants.
Data
For this project we need the following data :
New York City data that contains list Boroughs, Neighborhoods along with their latitude and longitude.
Indian resturants in each neighborhood of new york city.
GeoSpace data
Data source : https://cocl.us/new_york_dataset
Description : This data set contains the required information. And we will use this data set to explore various neighborhoods of new york city.
Data source : Fousquare API
Description : By using this api we will get all the venues in each neighborhood. We can filter these venues to get only indian resturants.
Data source : https://data.cityofnewyork.us/City-Government/Borough-Boundaries/tqmj-j8zm
Description : By using this geo space data we will get the New york Borough boundaries that will help us visualize choropleth map.
Approach
Collect the new york city data from https://cocl.us/new_york_dataset
Using FourSquare API we will find all venues for each neighborhood.
Filter out all venues that are Indian Resturants.
Find rating , tips and like count for each Indian Resturants using FourSquare API.
Using rating for each resturant , we will sort that data.
Visualize the Ranking of neighborhoods using folium library(python)
Questions that can be asked using the above mentioned datasets
What is best location in New York City for Indian Cuisine ?
Which areas have potential Indian Resturant Market ?
Which all areas lack Indian Resturants ?
Which is the best place to stay if I prefer Indian Cuisine ?
Analysis
We will import the required libraries for python.
pandas and numpy for handling data.
request module for using FourSquare API.
geopy to get co-ordinates of City of New York.
folium to visualize the results on a map
Through analysis I got to know there are total of 306 different Neighborhoods in New York
The above chart shows that Queens has highest number of neighborhoods. Now we will collect Indian restaurants for each Neighborhood.
Now that we have got all the indian restaurants in new york city , we will analyze it.
We see that Queens has the largest number of Indian restaurants.
So Floral Park in Queens has the highest number of Indian Resturants with a total count of 9.
Now we will get the ranking of each resturant for further analysis.
Conclusion
Astoria(Queens), Blissville(Queens), Civic Center(Manhattan) are some of the best neighborhoods for indian cuisine.
Manhattan have potential Indian Restaurant Market/
Staten Island ranks last in average rating of Indian Restaurants.
Manhattan is the best place to stay if you prefer Indian Cuisine.
Limitations
The ranking is purely on basis of rating of restaurants
The accuracy of data depends purely depends on the data provided by FourSquare
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Citation Building
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Citation Building - The Ultimate Search Engine Optimization Solution
In top five most important techniques Local citation building is the one in which you can influence your local SEO ranking, according to the Moz Local Search Ranking Factors Study. Because of this Local citation building is one of the main things your local business needs to focus on if you plan to claim more local search real estate.
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Before you get serious about creating citation building, it’s worth understanding the basics and moving on to a local optimization strategy to figure out what a local citation is, how to look for new citations, and how to look for new business listings.
What is citation building?
Immediately after you see the word “citation,” you may be remembering your time at school where you put your head buried in a book trying solely to find a source for his term paper. If you are already sweating a lot, you can relax.
In the context of Internet marketing, a citation refers to your company name, business address, and business phone number on a third-party website. Part of the name, address, and phone number is often referred to as NAP and is a particularly important part of creating a local citation building, as we will see shortly.
Your online citations can take many forms and can include any mixture:
Company name
Address
Phone number
Opening hours
Products or services
Images
Videos
Social media links
Back in 2008, marketing expert David Michm began to notice the development of links with the emergence of local SEO and links. He mentioned,
“In the Local algorithm, links can still bring direct traffic from the people who click on them. But the difference is that these ‘links’ aren’t always links; sometimes they’re just an address and phone number associated with a particular business! In the Local algorithm, these references aren’t necessarily a ‘vote’ for a particular business, but they serve to validate that business exists at a particular location, and in that sense, they make a business more relevant for a particular search.”
He called the citation a new link, that is, citations have been part of the local search ecosystem for more than a decade.
Those business names and details that you mentioned can appear all around the web, including on business directories, review sites, industry-specific publications, local media outlets, social media pages, Google My Business, and even apps. Google and other search engines use citations to verify data and consumers use them to find local businesses.
Once a citation has been indexed, it acts much like a link and can help to promote your local search rankings.
Types of Citations
Citation has two main types structured and unstructured.
Unstructured citations don’t follow a structured listing format with data assigned to a specific field (like name, address) that is why they are known as unstructured citations. However, they can be distributed for information, for example, when your business is mentioned in an article in a local newspaper or blog.
In structured lists, data is given to a particular area, such as a business name or phone number. This may take the form of a directory list into which you enter data by form. Including a Yelp list, Facebook page, or yellow page are all examples of structured lists.
You will have the control of most of the citations. If you submit your site to a business directory, you control what information is provided and can usually go back and edit that information as required.
Other citations, such as those resulting from local media coverage, are beyond your control. Some citations are free, others require payment, and some may require a backlink to your site in order to activate it.
Break it Down
What Are The Different Types Of SEO?
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
I’m Interested!
Technical SEO
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy SEO
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Authority SEO
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
I’m Interested!
How to Get Started with Citation Building
If you just start your business and your business is new, you are required to speed on local citation building quickly. Local search experts agree that you should build 20-50+ new citations within the first 2 months of your business opening its doors.
Submitting Citations
You must be proficient in the art of generating new links to successfully use citation as part of your local SEO strategy.
Unexpectedly, this means you are going through the laborious process of collecting accurate business data (at least your NAP) for business directories. You can do this either manually, using your business data one at a time on each citation site, or automatically, using a tool or data aggregator.
Alternatively, you can use a service such as BrightLocal’s Citation Builder to create citations for you!
Using a Data Aggregator
Many businesses prefer to use a data aggregator to improve performance when building local links. The four main data aggregators are fact sheets: Foursquare (since Asiex retires in December 2019), Factual, Neustar Localez, and Infogroup. Our own Miles Anderson argues that data aggregators are essentially information aggregators.
He explains,
“Local Data Aggregators (LDAs) are companies that gather data about local businesses and then sell or distribute that data out to a network of local search engines, third-party directories, mapping services, GPS services and mobile apps. Submitting via Local Data Aggregators involves creating an account on each LDA and updating or submitting business data into the LDA’s database. The LDA then performs a verification of the business information before making this business info available to the third-party services that buy or take its data.”
If you decide to use a data aggregator when considering how to obtain new citations, it is worth keeping in mind that a data aggregator can take a lot of tedious legwork from the citation creation process.
Yelp is one such example of a data aggregator that you may already be familiar with when referring to Dan Libson of the Local SEO Guide, “Yelp is one of the primary citation sources. They syndicate their reviews in multiple places (Apple Maps etc) and among certain demographics are widely used for local discovery.”
Location3’s David Kelly has a different take, noting,
“As apps become more and more important, Foursquare and Factual have positioned themselves well in the aggregator space over the past year, providing robust data sets and APIs for mobile app developers. Apps can be hard to measure compared to typical sites, which has brought additional complication to analysis and strategy, but has offered unique opportunities as well. It will be interesting to see how this continues to evolve, and how the more legacy aggregators evolve to compete.”
Quality and Relevance
Now we’ve answered the question, “what is citation building?” it pays to go a little further and ask, “what is good citation building?”
With Link, there is a segment of quality control to keep in mind. You should aim to build links to sites that are either widely used (like Yelp or the Yellow Pages) or are very related to your industry or location.
It is proven by researchers that quality and relevance of citations are more vital than quantity, so it’s better to make good quality sites where possible. 64% of local SEO experts say niche and industry directories offer the best measure of authority for structured citations, with 18% saying national directories offer the most authority.
Industry associations, local business groups and local news sites are the best candidates for good quality unstructured citations.
Identifying Existing Citations
Before you start determining new business listings, you would need to determine what citations you already have. A tool like BrightLocal’s Citation Tracker is extremely helpful here. This not only makes it easier to search the Internet for all current links for your business. It also makes it much simpler to reveal incorrect information and irregularity in NAP and take suitable remedial action.
It is important to provide consistent and accurate information if you provide incomplete or inaccurate details can lead to a loss of trust not only in search engines that rely on data for ranking purposes, but also among consumers.
We interviewed a panel of consumers about local listings and local citations to find out if they’re as crucial from a sales perspective as they are from a search one. 93% of consumers said incorrect business directory information frustrates them, 80% will lose trust and 68% would stop using a local business wholly if they found misleading information in online directories.
Competitor Research and Identifying New Opportunities
If you’ve taken out any form of SEO before learning what citation building is, it’s probably that you’ll have done some competitor link research to determine what sites are linking to competitors and providing them a search engine edge. This same concept should be carried across to local citation buildings.
The process of finding new citations can actually be as simple as finding which sites your competitors are on that you aren’t. A tool like Citation Tracker is, again, helpful here, as it can automate the process of spying on competitors, compiling a citation report and then identifying targeted niche and local citation opportunities to explore.
Why should I build citations for my local business?
According to a BrightLocal Expert Local Citation Survey, 90% of local search experts find the exact links very important for ranking in local search engines.
Add this to their position as the fourth most influential factor in local ranking, and you can easily see local citation as a tactical strategy that you just need to deploy.
But, like content, links or social networks, quotes are not your only competitive advantage. They should be used as part of a comprehensive local SEO approach to make a difference, but like a site without a back link, if you don’t have many quality links, you would not be able to compete.
Beyond the local power of SEO, citation can also assist in searching. Due to the fact that sites such as Yelp and Yellow Pages are prominent in local search results, they provide another way to display the places that are most important when local customers are actively looking for business like yours.
How can BrightLocal Help Me build or Clean Up Citations?
For almost a decade, BrightLocal has been managing the creation and updating of local SEO links for local businesses, multi-location businesses and agencies. Our citation development team is fully dedicated to manually updating or clearing lists, which means high accuracy and unmatched speed in the industry.
Find out more about BrightLocal’s Citation Building Service
Not only can our citation service send manually and through data aggregators, but the citation tracker actually shows you the citations of your rivals, and you do not show the ability to compete in quotes and give you your citation profile.
Find out more about BrightLocal’s Citation Tracking tool
The combination of building and monitoring citations with BrightLocal means that you can be absolutely sure that your all-important citations profile is progressing, latest and error free.
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Citation Building
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At Syndiket, our websites are built with an emphasis on design. We build fully customized, professionally designed websites that bring your business's vision to life.
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Citation Building - The Ultimate Search Engine Optimization Solution
In top five most important techniques Local citation building is the one in which you can influence your local SEO ranking, according to the Moz Local Search Ranking Factors Study. Because of this Local citation building is one of the main things your local business needs to focus on if you plan to claim more local search real estate.
Get In Touch
Before you get serious about creating citation building, it’s worth understanding the basics and moving on to a local optimization strategy to figure out what a local citation is, how to look for new citations, and how to look for new business listings.
What is citation building?
Immediately after you see the word “citation,” you may be remembering your time at school where you put your head buried in a book trying solely to find a source for his term paper. If you are already sweating a lot, you can relax.
In the context of Internet marketing, a citation refers to your company name, business address, and business phone number on a third-party website. Part of the name, address, and phone number is often referred to as NAP and is a particularly important part of creating a local citation building, as we will see shortly.
Your online citations can take many forms and can include any mixture:
Company name
Address
Phone number
Opening hours
Products or services
Images
Videos
Social media links
Back in 2008, marketing expert David Michm began to notice the development of links with the emergence of local SEO and links. He mentioned,
“In the Local algorithm, links can still bring direct traffic from the people who click on them. But the difference is that these ‘links’ aren’t always links; sometimes they’re just an address and phone number associated with a particular business! In the Local algorithm, these references aren’t necessarily a ‘vote’ for a particular business, but they serve to validate that business exists at a particular location, and in that sense, they make a business more relevant for a particular search.”
He called the citation a new link, that is, citations have been part of the local search ecosystem for more than a decade.
Those business names and details that you mentioned can appear all around the web, including on business directories, review sites, industry-specific publications, local media outlets, social media pages, Google My Business, and even apps. Google and other search engines use citations to verify data and consumers use them to find local businesses.
Once a citation has been indexed, it acts much like a link and can help to promote your local search rankings.
Types of Citations
Citation has two main types structured and unstructured.
Unstructured citations don’t follow a structured listing format with data assigned to a specific field (like name, address) that is why they are known as unstructured citations. However, they can be distributed for information, for example, when your business is mentioned in an article in a local newspaper or blog.
In structured lists, data is given to a particular area, such as a business name or phone number. This may take the form of a directory list into which you enter data by form. Including a Yelp list, Facebook page, or yellow page are all examples of structured lists.
You will have the control of most of the citations. If you submit your site to a business directory, you control what information is provided and can usually go back and edit that information as required.
Other citations, such as those resulting from local media coverage, are beyond your control. Some citations are free, others require payment, and some may require a backlink to your site in order to activate it.
Break it Down
What Are The Different Types Of SEO?
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
I'm Interested!
Technical SEO
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy SEO
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Authority SEO
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
I'm Interested!
How to Get Started with Citation Building
If you just start your business and your business is new, you are required to speed on local citation building quickly. Local search experts agree that you should build 20-50+ new citations within the first 2 months of your business opening its doors.
Submitting Citations
You must be proficient in the art of generating new links to successfully use citation as part of your local SEO strategy.
Unexpectedly, this means you are going through the laborious process of collecting accurate business data (at least your NAP) for business directories. You can do this either manually, using your business data one at a time on each citation site, or automatically, using a tool or data aggregator.
Alternatively, you can use a service such as BrightLocal’s Citation Builder to create citations for you!
Using a Data Aggregator
Many businesses prefer to use a data aggregator to improve performance when building local links. The four main data aggregators are fact sheets: Foursquare (since Asiex retires in December 2019), Factual, Neustar Localez, and Infogroup. Our own Miles Anderson argues that data aggregators are essentially information aggregators.
He explains,
“Local Data Aggregators (LDAs) are companies that gather data about local businesses and then sell or distribute that data out to a network of local search engines, third-party directories, mapping services, GPS services and mobile apps. Submitting via Local Data Aggregators involves creating an account on each LDA and updating or submitting business data into the LDA’s database. The LDA then performs a verification of the business information before making this business info available to the third-party services that buy or take its data.”
If you decide to use a data aggregator when considering how to obtain new citations, it is worth keeping in mind that a data aggregator can take a lot of tedious legwork from the citation creation process.
Yelp is one such example of a data aggregator that you may already be familiar with when referring to Dan Libson of the Local SEO Guide, “Yelp is one of the primary citation sources. They syndicate their reviews in multiple places (Apple Maps etc) and among certain demographics are widely used for local discovery.”
Location3’s David Kelly has a different take, noting,
“As apps become more and more important, Foursquare and Factual have positioned themselves well in the aggregator space over the past year, providing robust data sets and APIs for mobile app developers. Apps can be hard to measure compared to typical sites, which has brought additional complication to analysis and strategy, but has offered unique opportunities as well. It will be interesting to see how this continues to evolve, and how the more legacy aggregators evolve to compete.”
Quality and Relevance
Now we’ve answered the question, “what is citation building?” it pays to go a little further and ask, “what is good citation building?”
With Link, there is a segment of quality control to keep in mind. You should aim to build links to sites that are either widely used (like Yelp or the Yellow Pages) or are very related to your industry or location.
It is proven by researchers that quality and relevance of citations are more vital than quantity, so it’s better to make good quality sites where possible. 64% of local SEO experts say niche and industry directories offer the best measure of authority for structured citations, with 18% saying national directories offer the most authority.
Industry associations, local business groups and local news sites are the best candidates for good quality unstructured citations.
Identifying Existing Citations
Before you start determining new business listings, you would need to determine what citations you already have. A tool like BrightLocal’s Citation Tracker is extremely helpful here. This not only makes it easier to search the Internet for all current links for your business. It also makes it much simpler to reveal incorrect information and irregularity in NAP and take suitable remedial action.
It is important to provide consistent and accurate information if you provide incomplete or inaccurate details can lead to a loss of trust not only in search engines that rely on data for ranking purposes, but also among consumers.
We interviewed a panel of consumers about local listings and local citations to find out if they’re as crucial from a sales perspective as they are from a search one. 93% of consumers said incorrect business directory information frustrates them, 80% will lose trust and 68% would stop using a local business wholly if they found misleading information in online directories.
Competitor Research and Identifying New Opportunities
If you’ve taken out any form of SEO before learning what citation building is, it’s probably that you’ll have done some competitor link research to determine what sites are linking to competitors and providing them a search engine edge. This same concept should be carried across to local citation buildings.
The process of finding new citations can actually be as simple as finding which sites your competitors are on that you aren’t. A tool like Citation Tracker is, again, helpful here, as it can automate the process of spying on competitors, compiling a citation report and then identifying targeted niche and local citation opportunities to explore.
Why should I build citations for my local business?
According to a BrightLocal Expert Local Citation Survey, 90% of local search experts find the exact links very important for ranking in local search engines.
Add this to their position as the fourth most influential factor in local ranking, and you can easily see local citation as a tactical strategy that you just need to deploy.
But, like content, links or social networks, quotes are not your only competitive advantage. They should be used as part of a comprehensive local SEO approach to make a difference, but like a site without a back link, if you don’t have many quality links, you would not be able to compete.
Beyond the local power of SEO, citation can also assist in searching. Due to the fact that sites such as Yelp and Yellow Pages are prominent in local search results, they provide another way to display the places that are most important when local customers are actively looking for business like yours.
How can BrightLocal Help Me build or Clean Up Citations?
For almost a decade, BrightLocal has been managing the creation and updating of local SEO links for local businesses, multi-location businesses and agencies. Our citation development team is fully dedicated to manually updating or clearing lists, which means high accuracy and unmatched speed in the industry.
Find out more about BrightLocal’s Citation Building Service
Not only can our citation service send manually and through data aggregators, but the citation tracker actually shows you the citations of your rivals, and you do not show the ability to compete in quotes and give you your citation profile.
Find out more about BrightLocal’s Citation Tracking tool
The combination of building and monitoring citations with BrightLocal means that you can be absolutely sure that your all-important citations profile is progressing, latest and error free.
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" Gartner States Worldwide Media Tablets Sales to Get To 119 Million Units in 2012". It was created by then-Google graphic designer Irina Blok on November 5, 2007 when Android was announced. Unlike reports that she was charged with a project to produce a symbol, Blok validated in an interview that she separately established it and made it open resource. The robotic layout was at first absent to Google, but it swiftly came to be commonplace in the Android development team, with various different variants of it developed by the designers there that suched as the figure, as it was totally free under an Innovative Commons license.
" Android surpasses BlackBerry as No. 1 U.S. smartphone OS-- Mar. 7, 2011". " Android Overtakes iPhone Market Share in the US-- Pull Agency". In 2010, Google launched a tool for verifying authorized acquisitions for use within apps, yet programmers complained that this was insignificant and not enough to fracture. Google reacted that the tool, especially its first release, was meant as an example structure for programmers to develop and change upon depending on their needs, not as a completed piracy remedy.
In some cases it might not be feasible to reject certain consents to pre-installed apps, neither be feasible to disable them. The Google Play Provider app can not be uninstalled, nor handicapped.
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Android is a Linux circulation according to the Linux Foundation, Google's open-source chief Chris DiBona, and a number of reporters. Others, such as Google engineer Patrick Brady, say that Android is not Linux in the standard Unix-like Linux circulation sense; Android does not include the GNU C Library (it uses Bionic as an alternative C library) and also several of various other parts normally located in Linux distributions. Android's kernel is based on the Linux kernel's long-lasting support (LTS). branches. As of 2020 [update], Android utilizes variations 4.4, 4.9 or 4.14 of the Linux bit.
These applications should be certified from Google by gadget makers, and can only be delivered on devices which fulfill its compatibility standards and other requirements. Customized, licensed distributions of Android produced by producers (such as TouchWiz and also HTC Sense) might also change specific supply Android applications with their own exclusive versions and add additional software application not consisted of in the stock Android running system. There may likewise be "binary ball" vehicle drivers required for sure equipment parts in the device. As component of the broader 2013 mass security disclosures it was exposed in September 2013 that the British and also american knowledge agencies, the National Protection Firm (NSA) as well as Government Communications Headquarters (GCHQ), respectively, have accessibility to the user information on apple iphone, BlackBerry, and also Android tools. They are reportedly able to check out nearly all smartphone information, consisting of TEXT, area, e-mails, and notes.
On October 8, 2018 Google revealed brand-new Google Play store demands to combat over-sharing of potentially sensitive information, consisting of call and text logs. The issue originates from the fact that numerous apps request permissions to accessibility customer's individual details (even if this information is not required for the application to function) and some users undoubtedly grant these permissions.
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As well as if you wish to obtain your hands on one, a little stack of them simply showed up on eBay for $200 each. Our objective at Speedtest by Ookla ® is to make the net faster by providing data as well as understandings on real-world net speeds. With billions of examinations worldwide, we meet you where you are with apps for the devices you utilize a lot of.
Android's default user interface is generally based upon straight manipulation, making use of touch inputs that loosely represent real-world activities, like swiping, tapping, pinching, as well as Cinema Hd Apk Download reverse squeezing to manipulate on-screen items, along with a virtual key-board. Game controllers and also full-size physical key-boards are supported via Bluetooth or USB. The action to user input is created to be instant and also supplies a liquid touch user interface, frequently utilizing the resonance capabilities of the gadget to provide haptic feedback to the customer.
In January 2014, Google revealed a framework based on Apache Cordova for porting Chrome HTML 5 internet applications to Android, wrapped in an indigenous application shell. Applications (" apps"), which extend the functionality of gadgets, are created utilizing the Android software program development kit (SDK) as well as, typically, the Java programs language. Java may be combined with C/C++, along with a choice of non-default runtimes that allow far better C++ support. The Go programming language is likewise supported, although with a minimal set of application shows interfaces (API). In Might 2017, Google introduced support for Android application development in the Kotlin shows language.

In June 2016, a United States government court ruled in support of Google, specifying that its use of the APIs was reasonable use. On August 12, 2010, Oracle filed a claim against Google over declared violation of patents and also copyrights connected to the Java programming language. Oracle initially sought damages as much as $6.1 billion, however this appraisal was turned down by an USA government judge who asked Oracle to revise the price quote. In response, Google sent multiple lines of defense, counterclaiming that Android did not infringe on Oracle's patents or copyright, that Oracle's licenses were invalid, and numerous other defenses. They said that Android's Java runtime environment is based upon Apache Consistency, a tidy room implementation of the Java class collections, and a separately established digital device called Dalvik.

points to learn about Android 10.
These data sources create digital maps to situate mobile phones, allowing them to run apps like Foursquare, Google Latitude, Facebook Places, as well as to supply location-based advertisements. 3rd party surveillance software application such as TaintDroid, an academic research-funded job, can, in many cases, discover when personal info is being sent out from applications to remote web servers.
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These databases form digital maps to locate smartphones, allowing them to run apps like Foursquare, Google Latitude, Facebook Places, as well as to supply location-based advertisements. Third party tracking software such as TaintDroid, a scholastic research-funded task, can, in some cases, detect when personal info is being sent from applications to remote servers.
Google is working on allowing you resize picture-in-picture windows in Android 11.
The flash storage on Android devices is split right into several partitions, such as/ system for the operating system itself, and/ data for individual information and application installments. In comparison to desktop computer Linux circulations, Android tool owners are not provided origin accessibility to the os and also delicate dividers such as/ system are read-only. Nonetheless, origin accessibility can be obtained by exploiting security flaws in Android, which is made use of often by the open-source area to enhance the capabilities of their gadgets, but likewise by destructive parties to install infections as well as malware.

The ban indicates that new Huawei phones will certainly no more be able to accessibility specific applications, such as Google Maps and YouTube, and existing phones will not be able to upgrade their Android operating systems. This began to change in 2012, with the release of the budget friendly Nexus 7 as well as a press by Google for developers to write far better tablet computer applications. According to International Information Company, shipments of Android-powered tablets went beyond iPads in Q3 2012.
Its appeal among the development team eventually led to Google adopting it as an official icon as part of the Android logo when it released to consumers in 2008. At Google I/O in May 2016, Google revealed Daydream, a virtual truth system that depends on a smart device as well as provides VR capacities with a virtual fact headset and also controller made by Google itself. The system is built right into Android beginning with Android Nougat, setting apart from standalone support for Virtual Reality capacities.
CyanogenMod was one of the most widely used community firmware, currently terminated and also been successful by LineageOS. In May 2019, with the news of Android 10, Google presented Project Mainline to speed up as well as simplify delivery of updates to the Android ecological community. Job Mainline makes it possible for updates to core OS components with the Google Play Store. Consequently, important protection and efficiency enhancements that previously needed to be part of complete OS updates can be downloaded as well as set up as quickly as an application update.
Additionally, by offering framework that integrates specialized hardware and also specialized applications running on normal Android, Google have opened up the system for its usage particularly usage situations, such as Android Vehicle for automobiles, as well as Vision, a Digital Reality platform. Moreover, open-source variants of some applications also exclude functions that are present in their non-free versions, such as Photosphere panoramas in Video camera, as well as a Google Now page on the default home screen (special to the exclusive version "Google Now Launcher", whose code is embedded within that of the main Google application). Applications that do not use Google parts would also be at a functional negative aspect, as they can just use APIs contained within the OS itself. Prior to installing an application, the Google Play store shows a listing of the demands an app requires to work.
Furthermore, a number of Android tablets such as the Motorola Xoom were valued the exact same or more than the iPad, which hurt sales. An exception was the Amazon.com Kindle Fire, which relied upon reduced prices as well as accessibility to Amazon's community of applications and web content. As of February 2017 [upgrade], the Google Play shop has over 2.7 million Android applications released, and As of May 2016 [update], apps have been downloaded and install more than 65 billion times. The operating system's success has actually made it a target for license litigation as component of the so-called "smart device battles" in between innovation companies.
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These applications have to be licensed from Google by gadget makers, as well as can just be delivered on devices which meet its compatibility guidelines and also other requirements. Personalized, accredited distributions of Android created by makers (such as TouchWiz and also HTC Feeling) might also change specific supply Android applications with their very own proprietary versions as well as add added software program not consisted of in the supply Android running system. There may likewise be "binary ball" drivers needed for certain hardware components in the device. As component of the wider 2013 mass surveillance disclosures it was exposed in September 2013 that the American and British intelligence companies, the National Security Firm (NSA) as well as Government Communications Headquarters (GCHQ), specifically, have access to the user data on apple iphone, BlackBerry, as well as Android devices. They are reportedly able to check out almost all smartphone information, consisting of TEXT, place, e-mails, and notes.

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In September 2014, Jason Nova of Android Authority reported on a research study by the German security business Fraunhofer AISEC in anti-virus software program and malware threats on Android. In 2012, Google began de-coupling certain elements of the os (especially its main applications) so they can be upgraded via the Google Play store separately of the OS. One of those components, Google Play Provider, is a closed-source system-level process offering APIs for Google services, mounted automatically on almost all tools website here running Android 2.2 "Froyo" and also higher. With these changes, Google can add new system features as well as update applications without having to distribute an upgrade to the os itself. Therefore, Android 4.2 as well as 4.3 "Jelly Bean" consisted of fairly fewer user-facing changes, concentrating much more on minor changes and also system enhancements.
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) and also required the firm to finish this conduct within 90 days. Google filed its appeal of the ruling in October 2018, however will not request any type of acting procedures to delay the onset of conduct needs. In December 2015, Google revealed that the next major release of Android (Android Nougat) would certainly change to OpenJDK, which is the official open-source execution of the Java platform, instead of utilizing the now-discontinued Apache Harmony job as its runtime. Code showing this change was additionally published to the AOSP source repository. In its statement, Google declared this was part of an effort to produce a "common code base" in between Java on Android and various other systems.

Given that Android 5.0 "Lollipop", 64-bit versions of all systems are supported along with the 32-bit variants. On August 22, 2019, it was announced that Android "Q" would officially be branded as Android 10, finishing the historical practice of calling major variations after desserts. Google specified that these names were not "inclusive" to worldwide users (due either to the aforementioned foods not being worldwide recognized, or being hard to articulate in some languages). On the exact same day, Android Authorities reported that Google had actually appointed a sculpture of a gigantic number "10" to be installed in the entrance hall of the developers' new office.
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These data sources form digital maps to find mobile phones, allowing them to run applications like Foursquare, Google Latitude, Facebook Places, as well as to provide location-based ads. 3rd party monitoring software application such as TaintDroid, a scholastic research-funded job, can, in many cases, discover when individual details is being sent out from applications to remote web servers.
Google is working with letting you resize picture-in-picture home windows in Android 11.
The flash storage space on Android devices is divided right into numerous dividings, such as/ system for the os itself, and also/ information for user information and application setups. In contrast to desktop computer Linux distributions, Android tool proprietors are not provided origin access to the operating system and also delicate dividings such as/ system are read-only. Nonetheless, origin accessibility can be acquired by exploiting safety flaws in Android, which is made use of often by the open-source community to boost the capabilities of their gadgets, yet also by harmful parties to mount infections and malware.
The ban means that new Huawei phones will certainly no longer have the ability to access particular apps, such as Google Maps as well as YouTube, and existing phones will not have the ability to upgrade their Android os. This began to transform in 2012, with the release of the budget-friendly Nexus 7 as well as a press by Google for developers to write better tablet applications. According to International Information Corporation, deliveries of Android-powered tablets surpassed iPads in Q3 2012.
Its popularity amongst the development group ultimately caused Google adopting it as an official icon as part of the Android logo when it launched to customers in 2008. At Google I/O in May 2016, Google announced Vision, an online truth platform that depends on a smartphone as well as gives VR capabilities with a virtual fact headset and also controller designed by Google itself. The platform is built right into Android starting with Android Nougat, differentiating from standalone support for Virtual Reality capabilities.
CyanogenMod was one of the most extensively utilized neighborhood firmware, now stopped and also been successful by LineageOS. In May 2019, with the news of Android 10, Google introduced Task Mainline to quicken and also simplify delivery of updates to the Android environment. Project Mainline makes it possible for updates to core OS parts via the Google Play Shop. As a result, important protection and also efficiency renovations that formerly needed to be component of full OS updates can be downloaded and install as well as installed as conveniently as an app upgrade.

Furthermore, by offering framework that incorporates devoted hardware and specialized applications operating on routine Android, Google have opened the system for its use in particular use circumstances, such as Android Automobile for autos, and also Musing, a Virtual Fact platform. Moreover, open-source variations of some applications also omit features that are present in their non-free versions, such as Photosphere views in Electronic camera, and also a Google Currently page on the default residence display (special to the proprietary variation "Google Now Launcher", whose code is embedded within that of the main Google application). Apps that do not utilize Google parts would certainly likewise be at a functional downside, as they can just use APIs consisted of within the OS itself. Prior to installing an application, the Google Play shop shows a checklist of the needs an application requires to operate.
Additionally, several Android tablets such as the Motorola Xoom were valued the very same or more than the iPad, which harmed sales. An exemption was the Amazon.com Kindle Fire, which relied upon reduced rates along with accessibility to Amazon's environment of applications and web content. Since February 2017 [upgrade], the Google Play shop has more than 2.7 million Android applications released, and also As of May 2016 [update], applications have actually been downloaded more than 65 billion times. The os's success has made it a target for patent litigation as part of the supposed "smartphone wars" in between technology firms.

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These applications need to be certified from Google by gadget manufacturers, and also can just be shipped on tools which fulfill its compatibility standards and also other needs. Customized, certified distributions of Android produced by makers (such as TouchWiz and HTC Feeling) might likewise replace particular supply Android apps with their very own proprietary versions and also add extra software not included in the stock Android running system. There might also be "binary blob" drivers needed for certain equipment parts in the tool. As component of the wider 2013 mass security disclosures it was disclosed in September 2013 that the British and also american knowledge agencies, the National Safety Agency (NSA) and Federal Government Communications Head Office (GCHQ), respectively, have access to the customer information on iPhone, BlackBerry, as well as Android gadgets. They are reportedly able to check out mostly all smartphone info, including TEXT, location, e-mails, and also notes.

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In September 2014, Jason Nova of Android Authority reported on a research study by the German protection firm Fraunhofer AISEC in antivirus software program and also malware risks on Android. In 2012, Google started de-coupling particular facets of the operating system (especially its central applications) so they might be upgraded through the Google Play shop independently of the OS. One of those parts, Google Play Solutions, is a closed-source system-level procedure supplying APIs for Google solutions, installed immediately on almost all gadgets running Android 2.2 "Froyo" as well as greater. With these changes, Google can include new system functions and also update applications without needing to disperse an upgrade to the operating system itself. Because of this, Android 4.2 and 4.3 "Jelly Bean" had reasonably less user-facing modifications, focusing much more on small modifications and also platform improvements.
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) as well as called for the company to end this conduct within 90 days. Google filed its allure of the ruling in October 2018, though will certainly not request any type of interim procedures to delay the beginning of conduct requirements. In December 2015, Google introduced that the following major release of Android (Android Nougat) would certainly change to OpenJDK, which is the official open-source execution of the Java platform, rather than making use of the now-discontinued Apache Harmony task as its runtime. Code mirroring this change was additionally posted to the AOSP resource database. In its statement, Google declared this was part of an effort to develop a "usual code base" in between Java on Android as well as other platforms.
Since Android 5.0 "Lollipop", 64-bit versions of all systems are sustained showbox download apk uptodown along with the 32-bit variations. On August 22, 2019, it was introduced that Android "Q" would formally be branded as Android 10, finishing the historic method of calling major variations after desserts. Google specified that these names were not "comprehensive" to global customers (due either to the previously mentioned foods not being globally known, or being difficult to pronounce in some languages). On the same day, Android Police reported that Google had actually appointed a sculpture of a gigantic number "10" to be mounted in the entrance hall of the developers' brand-new workplace.
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New York City: Data Analytics of Venues and Airbnb Postings
1. Introduction
New York City has been one of the most popular destinations for tourists from all over the world for centuries. Because NYC is a melting pot of American culture, there is always something for every style, taste and budget. With more than 40 million people visitors coming to NYC each year, it is important to do some research to decide where to stay.
NYC is also the most populated and most diverse city in the U.S. with more than 8 million residents coming from every corner of the world. Airbnb provides a new way for tourists to book their rooms in NYC while residents can make extra money by posing their spare rooms online. Airbnb becomes an increasingly popular choice for travelers rather than traditional hotels.
People can choose from entire home/apartment, private room, and shared room depending on the budget. Rooms spread over every corner of NYC, from downtown Manhattan to Rockaway Beach that people can choose where they want to stay.
This project will provide information on what to eat/see/do in each neighbourhood, and location/price/types of Airbnb postings. It will help tourists to decide which neighbourhood is the best choice to stay for their trip.
2. Data Source
Airbnb data describes the listing activity and metrics in NYC, NY for 2019 (https://www.kaggle.com/dgomonov/new-york-city-airbnb-open-data). The dataset includes information of hosts, room types, prices, location, and reviews of each posting.
Based on the location, rooms can be grouped by neighbourhoods or boroughs, then types, prices, reviews data can be analyzed through the calculation and visualization. The number of reviews and prices can be predicted by applying regression machine learning models.
The venues in each neighbourhood can be obtained using Foursquare API, which includes name, location, and category. Neighbourhoods can be clustered based on the frequency and variety of venues. The labels can be used to help cluster Airbnb rooms and predict prices and reviews.
3. Methods: Data Cleaning, Analysis and Visulization
3.1 Airbnb Data
Airbnb postings of New York City were read from a csv file and save into a dataframe 'airbnb'. It contains the information of each posting such as name, host, location, price, room type, reviews, etc. It has 48895 postings and 16 features.
To begin with, all postings with zero or null value of price, which are regarded as invalid, will be dropped off. After cleaning, 48884 postings were left for future analysis.
Postings were then divided into different neighbouhoods based on their locations and were saved into a dataframe 'neighbourhood'. The geographical coordinates of each neighbourhood can be obtained by using Google api. Along with geographical coordinates of each posting, a heatmap showing the density of Airbnb rooms in New York City can be generated by using 'folium'. The markers are names of neighbourhoods and numbers of postings. The top 20 neighbourhood with most and least postings were bar plotted and labeled by borough. The share and number of rooms in each borough were also plotted.
The maximum, minimum, average and median price and review of postings in each neighbourhood can be calculated and added into the dataframe 'neighbourhood'. The top 20 most expensive and cheapest neighbourhoods were plotted and labeled by borough. Neighbourhood price distritbution of each borough was also plotted. The distribution of all reviews was obtained and divided into four groups based on the number of reviews. The top 20 most and least reviewed neighbourhoods were plotted and labeled by borough.
Based on the price, by apply K-Means clustering unsupervised machine learning model, neighbourhoods were divided into 5 clusters. Labeled neighbourhoods were displayed on the map of New York City with different colors. Similarly, clustering was conducted on the neighbourhoods based on the reviews data and subsequently displayed on the map.
By using the data of location, room type, minimum nights, reviews and availability, regression machine learning models were applied to predict the price of a posted Airbnb room.
3.2 Foursquare Data
Nearby venues data of each neighbourhood in New York City were obtained using Foursquare API and saved as 'NY_venues.csv'. The info includes the venue's name, location, and category. The heatmap of density of venues was displayed on the map of New York City. The markers are names of neighbourhoods. In total 22077 venues were obtained with 341 different venue categories.
The frequency of each venue category in a neighbourhood was calculated. Based on the frequency data, K-Means clustering machine learning model was applied to divide neighbourhoods into different groups. Labeled neighbourhoods were displayed on the map of New York City with different colors.
The venue category was also ranked based on its frequency in each neighbourhood. A defined parameter 'Score' was introduced and used to find the most common venue categories in a given labeled neighbourhood group. Top 8 highest scored categories were plotted in different groups.
3.3 Guide and Recommendations for Tourists
The overall analysis and visualization of Airbnb data gave tourists some guide and recommendations on where to stay during their visits, and results from Foursquare data could tell tourists what to eat/see/do in the nearby neighbourhoods.
4. Results and Discussions
4.1 Airbnb - Number
There are in total 48884 postings on Airbnb in New York City. Most rooms are located in two boroughs, Manhattan and Brooklyn. More than 20000 rooms in each borough, Queens is in the middle with about 6000 rooms, the other two Bronx and Staten Island don't provide many choices (Figure 4.1.1).
Manhattan and Brooklyn have more than 89% of all available rooms, while Staten Island and Bronx only have 3% of the rooms (Figure 4.1.2). For tourists, the most common choices of which Borough to stay is usually either Manhattan or Brooklyn.
A map of New York City with neighbourhoods as markers along with a heatmap of airbnb postings was generate and shown below. Red represents the highest density of rooms and green represents low density. Manhattan and Brooklyn have the highest density of rooms comparing with the rest three boroughs. But the neighbourhoods are approximately evenly distributed across the New York City regardless of the borough.
Considering which neighbourhood has the most or least available rooms for tourists to choose, the top 20 with most and least room neighbourhoods are shown in Figure 4.1.3 and 4.1.4. Apparently, most choices are provided in neighbourhood located in Brooklyn and Manhattan.
The top 5 are Williamsburg, Bedford-Stuyvesant, Harlem, Bushwick, Upper West Side. These neighbourhoods give tourists many choices.
However, tourists don't have many options if they want to stay in Staten Island. Rossville, Richmondtown, Fort Wadsworth, Willowbrook, New Dorp all only have 1 posting on Airbnb.
However, the number of postings in a neighbourhood does not necessarily tell tourists if it is a great place to stay during their travel. Maybe there are many residents in that area and they want to earn some extra money by posting their rooms on Airbnb. Thus, it is important to analyze prices and reviews on the postings as discussed in the following sections.
4.2 Airbnb - Price
The average and median prices of each neighbourhood were calculated. Median price is used to illustrate the price level of a neighbourhood.
Locations of neighbourhoods and their median posting price are shown in Figure 4.2.1. Size of the marker represents the median price. Neighbourhoods in Manhattan are close to each other at high prices. Neighbourhoods in Brooklyn which are close to Manhattan are more expensive than those are far from Manhattan. Bronx has dense but cheap neighbourhoods. Neighbourhoods in Queens spread over a large area with relatively low prices. Staten Island is far from the rest four boroughs and has a wide range of prices.
A price of $400 per night was chosen as the highest price most tourists could afford during a trip to New York City. Usually, one night in hotel is between $100 and $400 depending on which area to stay.
A box plot of median price in each borough shows the price range and distribution of neighbourhoods (Figure 4.2.2). Manhattan is the most expensive borough, and Brooklyn is the second one. Even though Bronx has more neighbourhoods than Staten Island, but the price is the lowest. Queens has the moderate price as well as the middle level of rooms.
With more rooms than other boroughs, Manhattan and Brooklyn also have the widest range of price. In general, the price is proportional to the number of rooms in a neighbourhood.
The top 20 neighbourhoods with the highest or least prices are shown in Figure 4.2.3 and 4.2.4. Only neighbourhoods with more than 5 postings are considered in the plots.
Almost all most expensive neighbourhoods are in Manhattan, undoubtedly Manhattan is the heart of New York City. The top 5 are Tribeca, NoHo, Flatiron District, Midtown, West Village, which are all located in the core area of Manhattan with more than $200 per night.
The cheapest 5 neighbourhoods are Concord, Castle Hill, Corona, Hunts Point, Tremont in Staten Island, Bronx and Queens. The prices are lower than $50 per night. Tourists with a limited budgets can choose these neighbourhoods.
Generally speaking, the price is proportional to the number of rooms in a borough. However, this does not tell tourists which a group of neighbourhoods are affordable or expensive.
Therefore, clustering of neighbourhoods with features Average Price, Standard Deviation Price, and Median Price was performed to assign a label to different neighhourhood. The box plot of the median price in each clustering labeled group is shown in Figure 4.2.5.
Label 3 has the highest price (more than $700) and way more than the other labels. Label 0 is the cheapest group with most prices lower than $100.
Based on the price distribution of each group, the label can be renamed by Low, Moderate, High, Very High, Extreme High.
Only 8 neighbourhoods fall in Very High and Extreme High groups which tourists may want to avoid when looking for good deals. And they can pick from the rest 3 groups depending on their budgets.
A map of New York City with price labels of neighbourhoods are shown below.
Two 'Extreme High' neighbourhoods (red) are both located in Staten Island.
Six 'Very High' neighbourhoods are in different boroughs are all close to the shoreline.
Most 'High' neighbourhoods are in Manhanttan midtown and downtown, with most major scenic spots around the corner.
'Low' neighbourhoods distribute all over the city but most of them are at suburban areas, public transportation is limited. But some of them are close to the airport, which is recommended for tourists who want to get a good deal before the flight.
'Moderate' neighbourhoods are most recommended for tourists who want to stay near urban areas with easy access to the city and with a relative affordable price.
4.3 Airbnb - Review
The number of reviews is an important feature to evaluate the popularity of a given posting. A large number of reviews usually mean that this room has a good history and is more popular compared with other rooms in that neighbourhood.
However, there are lots of postings which don't have any review record. Probably they are newly published on the Airbnb, or more interestingly, those postings are not welcome at all by tourists.
Below is a table showing the distribution of the number of reviews. The average value is 23.27 reviews with a standard deviation of 44.55. However, about 20% of postings do not have any reviews. Half postings have reviews less than 5. This half postings are not recommended due to their lack of review history.
The ratio of different numbers of reviews by borough is shown in Figure 4.3.1. Even though Manhattan and Brooklyn have more postings than anywhere else, more than 50% of them are poorly reviewed. In comparison, postings in Staten Island have relatively more reviews than others. Highly reviewed postings with more than 100 reviews are only less than 10%.
Total reviews of all postings in a neighbouhood is calculated and plotted (Figure 4.3.2). It is used to describe the number of rooms as well as the reviews of those rooms. Top neighbourhoods have not only more options for tourists to choose and most previous tourists prefer staying here. On the other hand, bottom neighbourhoods mean tourists rarely chose to stay there.
Top choices are all in Brooklyn and Manhattan, which are recommended for tourists because of their good records. Lowest neighbourhoods are poorly reviewed that tourists may want to avoid when searching for rooms.
In addition to price, reviews give tourists more information about a neighbourhood on whether it is a reliable place to stay.
Therefore, clustering of neighbourhoods with features Number of Rooms, Average Reviews, Total Reviews, and Median Reviews was performed to assign a label to different neighhourhoods.
The box plot of average reviews in each clustering labeled group is shown in Figure 4.3.4.
Label 0 and 4 have a wide range of average reviews. Label 1 has the most average reviews.
Based on the mean number of rooms, mean number of reviews, each group can be renamed as below. 10 neighbourhoods has a large number of rooms as well as reviews
A map of New York City with review labels of neighbourhoods are shown below.
4.4 Airbnb - Price Prediction
The features of postings used for price prediction are 'latitude','longitude', 'room_type', 'minimum_nights', 'number_of_reviews', 'reviews_per_month', 'calculated_host_listings_count', and 'availability_365'.
Multiple linear regression model (LR), polynomial linear regression model (PLR) and K nearest neighbors regression model (KNR) were used for prediction. 80% of dataset was used as training data, the rest 20% was used for validation.
The R^2 scores of three models are shown below. The validation curves of LR and KNR are shown below.
The regression models predict the trend but were not able to build a reliable price prediction model using the existing data. Because other factors like the year of the room, furniture, facilities, etc. significantly affect the results.
4.5 Foursquare - Clustering
Name, location and category of venues within 5 km of neighbourhoods were obtained using Foursquare API. A map of New York City with neighbourhoods as markers along with a heatmap of nearby venues was generated and shown below. Red represents the highest density of rooms and green represents low density. Because the number of the venue is limited as 100 by Foursquare, the heatmap has some blank areas. Manhattan and Brooklyn have the highest density of venues comparing with the rest three boroughs.
The frequency of nearby venue category was calculated for the neighbourhoods. The 1st to 15th most common categories were listed for each neighbourhood. Based on the frequency of categories, the neighbourhoods were clustered by 7 groups.
A defined parameter 'Score' was introduced and used to find the most common venue categories in a given labeled neighbourhood group. Top 8 highest scored categories were plotted in different groups.
For label 0 to 5, Pizza Place and Italian Restaurants are the two most common venues, which also indicates how much love New Yorkers have for pizza and Italian foods.
Label 0 has more bakery and grocery stores. This means this group contains neighbourhoods in residential areas without many scenic spots.
Label 1 has many venues of coffee shop, ice cream shop, bar and bakery, at the same time, it also has parks and beaches for tourists to choose. It is more like vacation areas for tourists to relax and enjoy.
Label 2 has a lot more bars, cocktail bars and breweries. Tourists who are nightlife or alcohol lovers are recommended to choose this group.
Label 3 has park as the most common venue, and it also has bookstores and theaters. Tourists can enjoy the culture of New York City in this group. Additionally, tourists can also grab some snacks from gourmet, ice cream and cheese shops.
Label 4 provides a lot of Caribbean and Latin American restaurants, which makes this group a great place to experience the culture of Mid and South America.
Label 5 is near the zoo, which also provides many delis, Italian, Mexican and bakery for tourists visiting zoo.
Label 6 is near the shoreline where beach and surf spots are the major venues.
Based on the most common and unique venues in each group, label 0 to 6 are renamed as below. The quantity of each labeled group was calculated and a unique color was assigned to each group to display on the map.
A map of New York City with venue labels of neighbourhoods is shown below. This map provides tourists to choose which group to stay depending on their interests in activities.
Residential groups (purple) are located at suburban areas without many scenic spots to visit.
Vacation groups (pink) are mainly at Staten Island and far away from downtown.
Bar Lovers groups (red) spread over outside the core area of New York City.
Park and Culture groups (yellow) are all located at or close to the midtown and downtown Manhattan, the heart of NYC.
Exotic groups (green) are in the southeast part, near the JFK airport.
Zoo groups are near the Bronx Zoo, which is one of the most famous zoos in the world.
Beach groups are at the south shoreline of Jamaica Bay, which is also a famous recreation area.
5. Conclusions
Based on the results and recommendations provided by this project on the price, reviews, and number of Airbnb postings of New York City, tourists can do some research before planning their trips. Based on their budgets, tourists can choose which highly reviewed neighbourhood to stay. According to the results provided by the Foursquare data, tourists can pick which area they want to visit depending on their interests in activities.
This project provides excellent tools to help tourist enjoy their trips in New York City.
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