#India Social E-Commerce

[strategiadvizo]

Boost Your Career with Digital Marketing Skills

In today’s fast-paced world, digital marketing stands as a beacon of opportunity, especially for the youth of India. Strategia Advizo, a leading consultancy service, offers a chance to not only learn but master these skills. So, whether you’re scrolling through LinkedIn or walking the streets of Bihar’s vibrant towns, here’s how you can level up professionally with digital marketing. Embracing…

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How to build your social media marketing strategy         

In the dynamic landscape of digital marketing, understanding the user is paramount. Whether you are a business owner, marketer, or social media marketing specialist, grasping the intricacies of user behavior lays the foundation for successful online endeavors. A user-centric approach is the key to unlocking the vast potential of the digital realm.

1.     User-Centric Approach in Digital Marketing

To establish a solid online presence, businesses often seek the expertise of social media marketing agencies. These agencies play a crucial role in catering to the needs and expectations of the user. The services provided by social media companies in Mumbai, such as Finplus Business Solutions, emphasize the importance of aligning strategies with user preferences.

2.     Tailoring Strategies to User Needs

Social media agencies in India, especially those in Bandra, recognize the significance of creating effective social media campaigns. These campaigns are meticulously designed to resonate with the target audience. A top social media marketing companies in India  like Finplus understands the intricacies involved in crafting content that not only engages but also converts.

3.     SEO Specialist: Bridging the Gap

In the digital ecosystem, the role of an social media marketing specialist cannot be overstated. E-commerce SEO services are indispensable for businesses aiming to thrive online. By integrating relevant keywords, such as social media for business and local social media marketing, into the content, SEO specialists enhance visibility and drive organic traffic.

4.     Navigating the Social Media Landscape

As businesses venture into the expansive world of social media marketing, it's crucial to partner with agencies that comprehend the nuances of the domain. Finplus, a social media marketing agency services, stands out among social media companies in Mumbai for its comprehensive approach. Leveraging their expertise, they tailor strategies for optimal results.

5.     Effective Use of Keywords

Keywords play a pivotal role in optimizing online content. For businesses seeking social media agency services, integrating keywords like social media digital marketing and best Google business profile is essential. This strategic use ensures that the content aligns with search engine algorithms, driving organic traffic and improving online visibility.

6.     The Role of Social Media Optimization

In the realm of digital marketing, social media optimization is a game-changer. It involves fine-tuning strategies to maximize engagement across various social media platforms. A social media optimization agency, like Finplus, excels in leveraging the potential of platforms like Facebook social media marketing.

7.     Organic Social Media Marketing

Organic social media marketing services are about fostering genuine connections with the audience. This approach emphasizes authenticity and resonates well with users. Agencies that excel in organic social media marketing, like Finplus, focus on building relationships rather than just promoting products or services.

8.     Leveraging the Power of Finplus Business Solutions

In conclusion, to embark on a successful digital marketing journey, it is imperative to partner with experts who understand the evolving dynamics of the online landscape. Finplus Business Solutions, an online marketing agency based in Mumbai, India, stands as a testament to effective service delivery and customer satisfaction.

With a focus on creative solutions since its establishment in 2014, Finplus has garnered acclaim from esteemed clients. Their proficiency lies in giving shape to marketing efforts through websites and web-based tools. By seamlessly combining various technologies, they not only enhance websites but also contribute to the overall development of businesses.

For those seeking a reliable partner in the realm of digital marketing, Finplus is the go-to choice. Contact them for a collaborative journey that goes beyond mere online presence, ensuring the growth and success of your business in the competitive digital landscape.

[digitaledify]

In today's digital age, online shopping has become a way of life for many consumers. With the rise of e-commerce and social media, there are more ways than ever for businesses to connect with their customers and sell their products. But what exactly is the difference between e-commerce and social commerce, and how can businesses use them together to drive sales and growth? Lets take a closer look.

[artznstreet]

How artificial intelligence is changing scenarios for business in india

AI is not just a word today. It has become a mantra of success for businesses. Adopting AI by businesses in India is gaining ground as years pass by. Reports indicate that Indian companies are leading the race overtaking the giants like the US and UK in terms of data maturity and AI adoption. It has also been revealed thmost Indian organizations are already using artificial intelligence for business India in forms more than the developed countries. This shows the present scenario of AI in India.

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If we talk about the branding, Marking is all in promoting yet it is again and again ignored by entrepreneurs, however it certainly expected by the crowd to a great extent. This is lamentable since a solid brand is a strong resource for any business.

Brand Building is making mindfulness and advancing organization items and administrations utilizing various methodologies and strategies. Marking the main setting utilized in the Showcasing scene. Indeed, it is vital for each business to make due in the present cutthroat market.

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What are the stats ( Show stats )?

E-commerce platforms are most frequently employed for all business types in the current digital era since they have the potential to meet all marketing objectives. E-commerce trends have seen a tremendous amount of growth over the past ten years. Expanding a firm online, selling goods anywhere, having no geographic restrictions, digital wallets, and many other advantages of e-commerce are good for business.

As is common knowledge, everything will soon be accessible online. Everything, from groceries to smartphones, is just a click away. As a result, practically every industry in India experiences growth thanks to the creation of mobile application development and e-commerce websites. They begin with an online food and grocery application before branching out to include all categories of goods, including apparel, toiletries, cosmetics, and other daily-use items. These internet channels are used by a sizable number of 88 to 115 million* users in India.

According to an IBEF analysis, e-commerce has changed how business is done in India. From US$ 38.5 billion in 2017, the Indian e-commerce sector is anticipated to reach US$ 200 billion by 2026. An increase in internet and smartphone usage is largely to blame for the industry's expansion. Due in large part to the "Digital India" campaign, there were 776.45 million internet connections in India as of September 2020. 61% of all internet connections were in metropolitan areas, and 97% of those connections were wireless.

The expansion of e-commerce moves quickly from one point to another. Around USD 572 billion was spent in the beginning of the era in 2010, and USD 3.46 trillion will be spent in 2019. Every adult in the world spends close to 5–6 hours per day on their phone, with 50% of that time being spent on social networking, chatting, and other online shopping sites. So, given all the data, we believe that the future of online shopping will be more successful and bright.

Keep in touch with us to learn more about e-commerce. I appreciate you reading.

Visit to explore more on What are the stats ( Show stats )?

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[fatehbaz]

hi! SUPER interesting excerpt on ants and empire; adding it to my reading list. have you ever read "mosquito empires," by john mcneill?

Yea, I've read it. (Mosquito Empires: Ecology and War in the Greater Caribbean, 1620-1914, basically about influence of environment and specifically insect-borne disease on colonial/imperial projects. Kinda brings to mind Centering Animals in Latin American History [Few and Tortorici, 2013] and the exploration of the centrality of ecology/plants to colonialism in Plants and Empire: Colonial Bioprospecting in the Atlantic World [Schiebinger, 2007].)

If you're interested: So, in the article we're discussing, Rohan Deb Roy shows how Victorian/Edwardian British scientists, naturalists, academics, administrators, etc., used language/rhetoric to reinforce colonialism while characterizing insects, especially termites in India and elsewhere in the tropics, as "Goths"; "arch scourge of humanity"; "blight of learning"; "destroying hordes"; and "the foe of civilization". [Rohan Deb Roy. “White ants, empire, and entomo-politics in South Asia.” The Historical Journal. October 2019.] He explores how academic and pop-sci literature in the US and Britain participated in racist dehumanization of non-European people by characterizing them as "uncivilized", as insects/animals. (This sort of stuff is summarized by Neel Ahuja, describing interplay of race, gender, class, imperialism, disease/health, anthropomorphism. See Ahuja's “Postcolonial Critique in a Multispecies World.”)

In a different 2018 article on "decolonizing science," Deb Roy also moves closer to the issue of mosquitoes, disease, hygiene, etc. explored in Mosquito Empires. Deb Roy writes: 'Sir Ronald Ross had just returned from an expedition to Sierra Leone. The British doctor had been leading efforts to tackle the malaria that so often killed English colonists in the country, and in December 1899 he gave a lecture to the Liverpool Chamber of Commerce [...]. [H]e argued that "in the coming century, the success of imperialism will depend largely upon success with the microscope."''

Deb Roy also writes elsewhere about "nonhuman empire" and how Empire/colonialism brutalizes, conscripts, employs, narrates other-than-human creatures. See his book Malarial Subjects: Empire, Medicine and Nonhumans in British India, 1820-1909 (published 2017).

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Like Rohan Deb Roy, Jonathan Saha is another scholar with a similar focus (relationship of other-than-human creatures with British Empire's projects in Asia). Among his articles: "Accumulations and Cascades: Burmese Elephants and the Ecological Impact of British Imperialism." Transactions of the Royal Historical Society. 2022. /// “Colonizing elephants: animal agency, undead capital and imperial science in British Burma.” BJHS Themes. British Society for the History of Science. 2017. /// "Among the Beasts of Burma: Animals and the Politics of Colonial Sensibilities, c. 1840-1940." Journal of Social History. 2015. /// And his book Colonizing Animals: Interspecies Empire in Myanmar (published 2021).

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Related spirit/focus. If you liked the termite/India excerpt, you might enjoy checking out this similar exploration of political/imperial imagery of bugs a bit later in the twentieth century: Fahim Amir. “Cloudy Swords” e-flux Journal Issue #115. February 2021.

Amir explores not only insect imagery, specifically caricatures of termites in discourse about civilization (like the Deb Roy article about termites in India), but Amir also explores the mosquito/disease aspect invoked by your message (Mosquito Empires) by discussing racially segregated city planning and anti-mosquito architecture in British West Africa and Belgian Congo, as well as anti-mosquito campaigns of fascist Italy and the ascendant US empire. German cities began experiencing a non-native termite infestation problem shortly after German forces participated in violent suppression of resistance in colonial Africa. Meanwhile, during anti-mosquito campaigns in the Panama Canal zone, US authorities imposed forced medical testing of women suspected of carrying disease. Article features interesting statements like: 'The history of the struggle against the [...] mosquito reads like the history of capitalism in the twentieth century: after imperial, colonial, and nationalistic periods of combatting mosquitoes, we are now in the NGO phase, characterized by shrinking [...] health care budgets, privatization [...].' I've shared/posted excerpts before, which I introduce with my added summary of some of the insect-related imagery: “Thousands of tiny Bakunins”. Insects "colonize the colonizers". The German Empire fights bugs. Fascist ants, communist termites, and the “collectivism of shit-eating”. Insects speak, scream, and “go on rampage”.

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In that Deb Roy article, there is a section where we see that some Victorian writers pontificated on how "ants have colonies and they're quite hard workers, just like us!" or "bugs have their own imperium/domain, like us!" So that bugs can be both reviled and also admired. On a similar note, in the popular imagination, about anthropomorphism of Victorian bugs, and the "celebrated" "industriousness" and "cleverness" of spiders, there is: Claire Charlotte McKechnie. “Spiders, Horror, and Animal Others in Late Victorian Empire Fiction.” Journal of Victorian Culture. December 2012. She also addresses how Victorian literature uses natural science and science fiction to process anxiety about imperialism. This British/Victorian excitement at encountering "exotic" creatures of Empire, and popular discourse which engaged in anthropormorphism, is explored by Eileen Crist's Images of Animals: Anthropomorphism and Animal Mind and O'Connor's The Earth on Show: Fossils and the Poetics of Popular Science, 1802-1856.

Related anthologies include a look at other-than-humans in literature and popular discourse: Gothic Animals: Uncanny Otherness and the Animal With-Out (Heholt and Edmunson, 2020). There are a few studies/scholars which look specifically at "monstrous plants" in the Victorian imagination. Anxiety about gender and imperialism produced caricatures of woman as exotic anthropomorphic plants, as in: “Murderous plants: Victorian Gothic, Darwin and modern insights into vegetable carnivory" (Chase et al., Botanical Journal of the Linnean Society, 2009). Special mention for the work of Anna Boswell, which explores the British anxiety about imperialism reflected in their relationships with and perceptions of "strange" creatures and "alien" ecosystems, especially in Aotearoa. (Check out her “Anamorphic Ecology, or the Return of the Possum.” Transformations. 2018.)

And then bridging the Victorian anthropomorphism of bugs with twentieth-century hygiene campaigns, exploring "domestic sanitation" there is: David Hollingshead. “Women, insects, modernity: American domestic ecologies in the late nineteenth century.” Feminist Modernist Studies. August 2020. (About the cultural/social pressure to protect "the home" from bugs, disease, and "invasion".)

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In fields like geography, history of science, etc., much has been said/written about how botany was the key imperial science/field, and there is the classic quintessential tale of the British pursuit of cinchona from Latin America, to treat mosquito-borne disease among its colonial administrators in Africa, India, and Southeast Asia. In other words: Colonialism, insects, plants in the West Indies shaped and influenced Empire and ecosystems in the East Indies, and vice versa. One overview of this issue from Early Modern era through the Edwardian era, focused on Britain and cinchona: Zaheer Baber. "The Plants of Empire: Botanic Gardens, Colonial Power and Botanical Knowledge." May 2016. Elizabeth DeLoughrey and other scholars of the Caribbean, "the postcolonial," revolutionary Black Atlantic, etc. have written about how plantation slavery in the Caribbean provided a sort of bounded laboratory space. (See Britt Rusert's "Plantation Ecologies: The Experiential Plantation [...].") The argument is that plantations were already of course a sort of botanical laboratory for naturalizing and cultivating valuable commodity plants, but they were also laboratories to observe disease spread and to practice containment/surveillance of slaves and laborers. See also Chakrabarti's Bacteriology in British India: laboratory medicine and the tropics (2012). Sharae Deckard looks at natural history in imperial/colonial imagination and discourse (especially involving the Caribbean, plantations, the sea, and the tropics) looking at "the ecogothic/eco-Gothic", Edenic "nature", monstrous creatures, exoticism, etc. Kinda like Grove's discussion of "tropical Edens" in the colonial imagination of Green Imperialism.

Dante Furioso's article "Sanitary Imperialism" (from e-flux's Sick Architecture series) provides a summary of US entomology and anti-mosquito campaigns in the Caribbean, and how "US imperial concepts about the tropics" and racist pathologization helped influence anti-mosquito campaigns that imposed racial segregation in the midst of hard labor, gendered violence, and surveillance in the Panama Canal zone. A similar look at manipulation of mosquito-borne disease in building empire: Gregg Mitman. “Forgotten Paths of Empire: Ecology, Disease, and Commerce in the Making of Liberia’s Plantation Economy.” Environmental History. 2017. (Basically, some prominent medical schools/departments evolved directly out of US military occupation and industrial plantations of fruit/rubber/sugar corporations; faculty were employed sometimes simultaneously by fruit companies, the military, and academic institutions.) This issue is also addressed by Pratik Chakrabarti in Medicine and Empire, 1600-1960 (2014).

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Meanwhile, there are some other studies that use non-human creatures (like a mosquito) to frame imperialism. Some other stuff that comes to mind about multispecies relationships to empire:

Lawrence H. Kessler. “Entomology and Empire: Settler Colonial Science and the Campaign for Hawaiian Annexation.” Arcadia (Spring 2017)

No Wood, No Kingdom: Political Ecology in the English Atlantic (Keith Pluymers)

Archie Davies. "The racial division of nature: Making land in Recife". Transactions of the Institute of British Geographers Volume 46, Issue 2, pp. 270-283. November 2020.

Yellow Fever, Race, and Ecology in Nineteenth-Century New Orleans (Urmi Engineer Willoughby, 2017)

Pasteur’s Empire: Bacteriology and Politics in France, Its Colonies, and the World (Aro Velmet, 2022)

Tom Brooking and Eric Pawson. “Silences of Grass: Retrieving the Role of Pasture Plants in the Development of New Zealand and the British Empire.” The Journal of Imperial and Commonwealth History. August 2007.

Under Osman's Tree: The Ottoman Empire, Egypt, and Environmental History (Alan Mikhail)

The Herds Shot Round the World: Native Breeds and the British Empire, 1800-1900 (Rebecca J.H. Woods, 2017)

Imperial Bodies in London: Empire, Mobility, and the Making of British Medicine, 1880-1914 (Kristen Hussey, 2021)

Red Coats and Wild Birds: How Military Ornithologists and Migrant Birds Shaped Empire (Kirsten Greer, 2020)

Animality and Colonial Subjecthood in Africa: The Human and Nonhuman Creatures of Nigeria (Saheed Aderinto, 2022)

Imperial Creatures: Humans and Other Animals in Colonial Singapore, 1819-1942 (Timothy P. Barnard, 2019)

Biotic Borders: Transpacific Plant and Insect Migration and the Rise of Anti-Asian Racism in America, 1890-1950 (Jeannie N. Shinozuka)

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[darkmaga-retard]

In the age of digital globalization, scams have become a widespread problem, often orchestrated from across the globe. While scam stories are far from new, the evolving nature of fraud, the countries from which they originate, and the staggering financial losses for the United States require fresh analysis.

Key Scam Originating Countries

Several nations have been linked to high levels of fraud targeting American citizens and businesses, ranging from phishing and romance fraud to business email compromise (BEC). Here’s a breakdown of the most prominent ones:

·      Nigeria: Nigeria has long been associated with various forms of fraud, especially email scams, commonly known as “Nigerian Prince” scams. In recent years, sophisticated fraud networks have emerged, often involving cybercrime syndicates. These groups use social engineering tactics, romance scams, and fake business proposals to siphon billions from unsuspecting victims worldwide. The FBI estimates that Nigerian BEC scams alone result in losses of over $1.8 billion annually globally.

·      India: India has seen a rise in fraudulent call centers that target American consumers. These scams often involve tech support fraud, IRS impersonation scams, or fake credit card services. Criminal networks run many operations in cities like Delhi and Mumbai, where scammers impersonate IRS or Microsoft representatives. In 2022, it was estimated that tech support fraud originating from India led to losses exceeding $347 million in the U.S.

·      China: Chinese scammers are often linked to counterfeit goods, intellectual property theft, and fraudulent online marketplaces. China’s rise as a global e-commerce powerhouse has also enabled fraudsters to use platforms to sell fake products, affecting the fashion and pharmaceutical industries. The U.S. Chamber of Commerce reported that Chinese counterfeit scams cost the U.S. economy upwards of $600 billion annually.

·      Russia: Russian cybercriminals have become some of the most notorious worldwide. They are frequently linked to sophisticated hacking schemes and ransomware attacks. Russian crime groups target American corporations, government institutions, and critical infrastructure. The Colonial Pipeline ransomware attack in 2021, for instance, which was attributed to Russian hackers, resulted in a payout of $4.4 million in Bitcoin.

·      The Philippines: Call center scams, especially related to online dating, romance fraud, and fake investments, often originate from the Philippines. Scammers build elaborate counterfeit profiles, usually targeting emotionally vulnerable Americans. In 2023 alone, the FBI reported that romance scams from the Philippines resulted in over $700 million in losses.

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[muzammils7]

Digital Marketing Career Opportunities in India.

The increase of digital technology in the existing environment has resulted in shifts in business operations, and India is certainly not going to be left behind. As more companies realize the relevance of being present on the web, the demand for digital marketing professionals has increased significantly. For those who are aiming to make a career in this domain, digital marketing in India is an arena of opportunities. This article will talk about the Opportunities & Challenges of Digital Marketing in India, different career options, potential growth, and the skills needed to play a major role in this fast-growing industry.

Booming of Digital Marketing in India.

The fast growth of the internet in India, the increasing usage of smartphones, and the growing e-commerce industry have led to an increased demand for digital marketing. By 2024, more than 750 million people in India will be internet users, making it one of the largest digital populations in the world. Both big and small companies are very keen to get a slice of this giant online pie, thus digital marketers are in high demand.

Factors:

Shift from Traditional to Digital Media: An increasing number of businesses are moving their advertising spending from traditional media (like TV or print) to online channels like Google, Facebook, and Instagram.

Startup Boom: India’s startup ecosystem is thriving, and every new company needs effective digital marketing to scale its business.

Government Initiatives: Digital India and the growing focus on the digital world have boosted the demand for digital marketing professionals.

Opportunities & Challenges of Digital Marketing in India.

Opportunities in digital marketing in India:

1. Expanding Internet Users: 

India has one of the fastest-growing internet users, with over 750 million users in 2024, and the number will continue rising. This provides a vast audience for businesses to tap into digital marketing to reach that audience.

2. Growth of Social Media:

Social media platforms like X, Instagram, Facebook, LinkedIn, and YouTube, have become essential tools for businesses to engage with their audiences, with millions of users. Businesses can post creatives post, build brand awareness, and create engaging content to grow more and reach new customers.

3. Target Audience:

One of the key advantages of digital marketing is to create highly target-oriented campaigns.

With data-driven marketing strategies, businesses can analyze user behavior and preferences, which will help them target and offer specific costumes.

Challenges in digital marketing in India:

1. High Competition:

As the benefits of digital marketing are more widely recognized, businesses across all industries are now investing in online marketing to grow more in this digital age, this has resulted in more competition in online marketing, making it more difficult for small businesses to stand out in the high competition market.

2. Multiple Channels:

Digital marketing comes up with a wide range of channels, Like Social media, Email Marketing, SEO (Search Engine Optimization), PPC (Pay-per-click), and Content Marketing. Managing multiple channels will result in more Opportunities. But it also comes with multiple challenges to manage.

3. Skill Shortage:

Rapidly increasing digital marketing in India, there is a shortage of professionals in the industry. Many businesses face challenges in hiring an experienced digital marketer, especially small firms, who have the expertise to run successful campaigns.

How To Get Started In Digital Marketing

If you are interested in starting your career in the world of digital marketing, here are a few steps guide to start.

1. Enroll in Digital Marketing Course: 

There are several institutes where they provide full courses of digital marketing. Like AADME and Coursera these are my preferred options.

2. Build Portfolio:

Start a blog, manage a social media account, or run a small campaign to get on hand experience.

3. Stay Updated:

Digital marketing trends change frequently, you can follow some blog pages to stay updated.

4. Certifications:

Earning a certification in Google Analytics, Facebook ads, or SEO tools, will help to boost your credibility.

Scope Of Digital Marketing In India.

Job Demand:

According to the reports, India needs 2 million digital marketers by 2025. With the rise of businesses and startups, companies are actively searching for professional digital marketers who can create and handle campaigns.

Salary / Packages:

The salary in Digital marketing varies on the experience and specialization:

- Entry Level Positions: ₹3-5 LPA

- Mid-Level Positions: ₹8-12 LPA

- Senior Level Positions: ₹15-30 LPA

Click Here To Know More About The Challenges And Opportunities of Digital Marketing In India. 

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[fininformatory]

Union Budget 2024 (India) Summary

The Union Budget 2024 of India focuses on simplifying tax processes, promoting economic growth, and supporting various sectors. Here are the key highlights:

Simplification of Tax Processes

Income Tax Returns (ITR): The process of filing ITR has been simplified.

Revised Tax Deductions and Rates

Standard Deduction: Increased from ₹50,000 to ₹75,000 in the new tax regime.

Family Pension Deduction: Enhanced from ₹15,000 to ₹25,000.

New Tax Structure:

No tax on income up to ₹3 lakhs.

5% tax on income from ₹3 lakhs to ₹7 lakhs.

10% tax on income from ₹7 lakhs to ₹10 lakhs.

15% tax on income from ₹10 lakhs to ₹12 lakhs.

20% tax on income from ₹12 lakhs to ₹15 lakhs.

30% tax on income above ₹15 lakhs.

Changes in Import Taxes

Gold and Silver: Import tax reduced from 6.5% to 6%.

Support for Start-ups and Entrepreneurs

Angel Tax Exemption: Investors in start-ups are exempt from the angel tax.

Late Payment of TDS: No longer considered a crime.

Changes in Capital Gains Tax

Long-Term Capital Gains Tax: Set at 12.5%.

Short-Term Capital Gains Tax: Increased to 20%.

Industrial and Economic Growth Initiatives

Capital Gains: Increase in capital gain limit.

Industrial Parks: Plug and Play Industrial Park Scheme in 100 cities.

Export Concessions: For mineral products.

Support for Women: ₹3 lakh crores provision.

Cheaper Goods: Electric vehicles, gold and silver jewelry, mobile phones, and related parts.

Agriculture: Priority on increasing production.

FDI Simplification: Simplified process for foreign direct investment.

Interest-Free Loans: To states for 15 years.

Rural Development: ₹2.66 lakh crores provision.

Support for Farmers: ₹1.52 lakh crores provision.

Education Loans: Financial support for loans up to ₹10 lakhs for higher education.

Nine Priorities for Upcoming Years

Manufacturing and Services

Urban Development

Energy Security

Infrastructure

Innovation and R&D

Next-Generation Reforms

Productivity and Resilience in Agriculture

Employment and Skilling

Inclusive Human Resource Development and Social Justice

Employment-Linked Incentives

First-Time Employees: One-month wage incentive.

Manufacturing Sector: Incentives for employers and employees for four years.

Youth Employment: Incentives for 30 lakh youths entering the job market.

EPFO Contribution Reimbursement

Government will reimburse ₹3,000 per month towards EPFO contribution for two years for each additional employee.

E-Commerce and Youth Internship Initiatives

E-Commerce Export Hub: To be created in collaboration with the private sector.

Youth Internship Scheme: Internships for 1 crore youth with a one-time assistance of ₹6,000 and a monthly allowance of ₹5,000 during the internship.

The Union Budget 2024 aims to drive economic growth, support various sectors, simplify tax procedures, and provide robust support for employment and youth development. By focusing on these areas, the budget seeks to create a more inclusive and prosperous economy for all citizens. Click here read more

[aparnanukala-blog]

Top Digital Marketing Certifications to Boost Your Career in 2024

As the digital marketing landscape continues to expand in India, staying competitive requires continuous learning and skill enhancement. Acquiring industry-recognized certifications can significantly boost your career by validating your expertise and keeping you abreast of the latest trends and tools. Here are the top digital marketing certifications you should consider elevating your career in 2024.

1. Google Digital Marketing & E-commerce Professional Certificate

Google’s Digital Marketing & E-commerce Professional Certificate is designed to help you master digital marketing fundamentals, including SEO, SEM, email marketing, and e-commerce. This certification is highly valued, with 75% of employers expressing a preference for Google-certified candidates.

Key Benefits:

Comprehensive coverage of digital marketing and e-commerce strategies

Real-world projects to apply your knowledge

Recognition from a global industry leader

Actionable Tip: Utilize Google’s certification to improve your practical skills in using tools like Google Ads and Google Analytics, essential for any digital marketing campaign.

2. HubSpot Inbound Marketing Certification

HubSpot’s Inbound Marketing Certification is ideal for those looking to specialize in inbound marketing strategies. It covers everything from content creation to social media promotion and lead nurturing. Inbound marketing is especially relevant in India, where content consumption is on the rise, with digital ad spending expected to grow by 10.5% annually.

Key Benefits:

Detailed understanding of the inbound marketing methodology

Practical tips for attracting and engaging customers

Access to HubSpot’s robust marketing tools

Actionable Tip: Implement inbound marketing techniques learned from this certification to attract and retain customers by providing valuable content and personalized experiences.

3. Facebook Blueprint Certification

Facebook Blueprint Certification offers in-depth training on Facebook, Instagram, and Messenger advertising. With Facebook having over 346 million users in India, proficiency in these platforms is crucial for reaching a broad audience.

Key Benefits:

Advanced knowledge of Facebook’s advertising tools

Strategies for creating effective ad campaigns

Insights into audience targeting and ad optimization

Actionable Tip: Leverage the skills from this certification to create highly targeted and cost-effective ad campaigns on Facebook and Instagram, maximizing your return on investment.

4. LinkedIn Marketing Solutions Certification

LinkedIn is a powerful platform for B2B marketing, and the LinkedIn Marketing Solutions Certification helps you harness its potential. It covers LinkedIn’s advertising tools, content marketing, and analytics, making it indispensable for marketers targeting professionals.

Key Benefits:

Mastery of LinkedIn’s marketing and advertising features

Strategies for effective B2B marketing

Enhanced understanding of LinkedIn analytics

Actionable Tip: Use LinkedIn’s marketing solutions to connect with industry professionals, generate leads, and build your brand’s authority in your niche.

5. Google Analytics Individual Qualification (GAIQ)

Google Analytics Individual Qualification (GAIQ) is essential for anyone serious about digital marketing. This certification provides comprehensive training on Google Analytics, enabling you to measure and analyse your marketing performance effectively.

Key Benefits:

Expertise in using Google Analytics for data analysis

Ability to track and measure marketing campaigns

Insights into user behavior and website performance

Actionable Tip: Apply your Google Analytics skills to gather actionable insights, optimize your marketing strategies, and demonstrate the effectiveness of your campaigns through data-driven decisions.

Conclusion

Earning these top digital marketing certifications can significantly enhance your career prospects in 2024. They provide you with the necessary digital marketing skills and knowledge to stay competitive in the dynamic field. For budding digital marketers, these certifications offer a pathway to mastering the latest tools and strategies, ensuring you remain relevant and valuable in the industry. Choose the certifications that align with your career goals and start building a more successful and rewarding digital marketing career today.

[amisha064]

How to Make Money Using Digital Marketing in 2024?

Introduction:

In today's fast-paced world, digital marketing has emerged as a game-changer, offering countless opportunities to individuals and businesses alike. With the ever-growing online landscape, 2024 holds incredible potential for those looking to harness the power of digital marketing to generate income and create a promising future. In this blog post, we'll explore how you can make money using digital marketing in 2024 and how Seven Boats Academy can help you embark on this exciting journey.

The Digital Marketing Landscape in 2024:

As we step into 2024, the digital marketing landscape is more dynamic and expansive than ever before. Here are some key trends and opportunities to keep in mind:

E-commerce Boom: The growth of online shopping continues to skyrocket. Learn how to optimize e-commerce websites, create compelling product listings, and use digital marketing techniques to drive sales for businesses.

Content Reigns Supreme: High-quality, engaging content is the cornerstone of digital marketing. Master content creation, SEO, and content marketing to attract and retain an online audience.

Social Media Dominance: Social media platforms remain central to digital marketing strategies. Discover the art of social media advertising, influencer collaborations, and community building to reach a global audience.

Data-Driven Decision Making: Data analytics and insights drive successful digital campaigns. Learn how to interpret data, make informed decisions, and optimize your marketing efforts for maximum returns.

Mobile Marketing: As mobile device usage continues to grow, understanding mobile marketing strategies is crucial. Ensure your digital marketing efforts are mobile-friendly and accessible.

How to Make Money Using Digital Marketing in 2024:

Now, let's delve into some actionable steps to start making money through digital marketing in 2024:

Education and Training: To succeed in the digital marketing landscape, it's essential to acquire the right skills and knowledge. Consider enrolling in courses like those offered at Seven Boats Academy. Their comprehensive programs cover various aspects of digital marketing and provide you with the expertise you need to excel.

Specialize: Digital marketing encompasses various niches, including SEO, content marketing, social media, and more. Identify your passion and strengths, then specialize in a specific area to stand out in the industry.

Build an Online Presence: Establish a strong online presence through your website and social media profiles. This not only showcases your skills but also serves as a portfolio for potential clients or employers.

Networking: Connect with professionals in the digital marketing field through networking events, social media, and industry forums. Building a network can open up opportunities for collaboration and career growth.

Freelancing and Consulting: Many businesses are looking to outsource their digital marketing needs. Consider freelancing or offering consulting services to help businesses grow their online presence.

Start Your Own Digital Marketing Agency: If you're ambitious and experienced, consider starting your own digital marketing agency. This allows you to take on clients and build a sustainable income stream.

Conclusion:

The world of digital marketing is full of opportunities waiting to be seized in 2024 and beyond. Whether you're looking to make extra income, launch a new career, or start your own agency, the key is to invest in education, specialize in your area of interest, and continuously adapt to the evolving digital landscape.

Ready to embark on your journey towards financial success through digital marketing in 2024? Look no further! Seven Boats Academy, recognized as the top digital marketing institute in India, offers an array of cutting-edge courses that will equip you with the skills and knowledge needed to thrive in the digital marketing landscape. Whether you're a beginner looking to kickstart your career or a seasoned professional aiming to stay ahead of the game, Seven Boats Academy has tailored programs designed just for you. Don't miss out on this golden opportunity to learn from industry experts and be part of a vibrant community of digital marketing enthusiasts. Take the first step towards a brighter future by checking out Seven Boats Academy today!