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(CNN) — Jack Latham was on a mission to photograph farms in Vietnam — not the country’s sprawling plantations or rice terraces but its “click farms.”
Last year, the British photographer spent a month in the capital Hanoi documenting some of the shadowy enterprises that help clients artificially boost online traffic and social media engagement in the hope of manipulating algorithms and user perceptions.
The resulting images, which feature in his new book “Beggar’s Honey,” provide rare insight into the workshops that hire low-paid workers to cultivate likes, comments and shares for businesses and individuals globally.
“When most people are on social media, they want nothing but attention — they’re begging for it,” Latham said in a phone interview, explaining his book’s title.
“With social media, our attention is a product for advertisers and marketers.”
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In the 2000s, the growing popularity of social media sites — including Facebook and Twitter, now called X — created a new market for well-curated digital profiles, with companies and brands vying to maximize visibility and influence.
Though it is unclear when click farms began proliferating, tech experts warned about “virtual gang masters” operating them from low-income countries as early as 2007.
In the following decades, click farms exploded in number — particularly in Asia, where they can be found across India, Bangladesh, Indonesia, the Philippines, and beyond.
Regulations have often failed to keep pace: While some countries, like China, have attempted to crack down on operations (the China Advertising Association banned the use of click farms for commercial gain in 2020), they continue to flourish around the continent, especially in places where low labor and electricity costs make it affordable to power hundreds of devices simultaneously.
‘Like Silicon Valley startups’
Latham’s project took him to five click farms in Vietnam.
(The click farmers he hoped to photograph in Hong Kong “got cold feet,” he said, and pandemic-related travel restrictions dashed his plans to document the practice in mainland China).
On the outskirts of Hanoi, Latham visited workshops operating from residential properties and hotels.
Some had a traditional setup with hundreds of manually operated phones, while others used a newer, compact method called “box farming” — a phrase used by the click farmers Latham visited — where several phones, without screens and batteries, are wired together and linked to a computer interface.
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Latham said one of the click farms he visited was a family-run business, though the others appeared more like a tech companies.
Most workers were in their 20s and 30s, he added.
“They all looked like Silicon Valley startups,” he said. “There was a tremendous amount of hardware … whole walls of phones.”
Some of Latham’s photos depict — albeit anonymously — workers tasked with harvesting clicks.
In one image, a man is seen stationed amid a sea of gadgets in what appears to be a lonely and monotonous task.
“It only takes one person to control large amounts of phones,” Latham said. “One person can very quickly (do the work of) 10,000. It’s both solitary and crowded.”
At the farms Lathan visited, individuals were usually in charge of a particular social media platforms.
For instance, one “farmer” would be responsible for mass posting and commenting on Facebook accounts, or setting up YouTube platforms where they post and watch videos on loop.
The photographer added that TikTok is now the most popular platform at the click farms he visited.
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The click farmers Latham spoke to mostly advertised their services online for less than one cent per click, view or interaction.
And despite the fraudulent nature of their tasks, they seemed to treat it like just another job, the photographer said.
‘There was an understanding they were just providing a service,” he added. “There wasn’t a shadiness. What they’re offering is shortcuts.”
Deceptive perception
Across its 134 pages, “Beggar’s Honey” includes a collection of abstract photographs — some seductive, others contemplative — depicting videos that appeared on Latham’s TikTok feed.
He included them in the book to represent the kind of content he saw being boosted by click farms.
But many of his photos focus on the hardware used to manipulate social media —webs of wires, phones and computers.
“A lot of my work is about conspiracies,” Latham said. ” Trying to ‘document the machines used to spread disinformation’ is the tagline of the project. The bigger picture is often the thing we don’t see.”
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Click farms around the world are also used to amplify political messages and spread disinformation during elections.
In 2016, Cambodia’s then-prime minister Hun Sen was accused of buying Facebook friends and likes, which according to the BBC he denied, while shadowy operations in North Macedonia were found to have spread pro-Donald Trump posts and articles during that year’s US presidential election.
While researching, Latham said he found that algorithms — a topic of his previous book, “Latent Bloom” — often recommended videos that he said got increasingly “extreme” with each click.
“If you only digest a diet of that, it’s a matter of time you become diabetically conspiratorial,” he said.
“The spreading of disinformation is the worst thing. It happens in your pocket, not newspapers, and it’s terrifying that it’s tailored to your kind of neurosis.”
Hoping to raise awareness of the phenomenon and its dangers, Latham is planning to exhibit his own home version of a click farm — a small box with several phones attached to a computer interface — at the 2024 Images Vevey Festival in Switzerland.
He bought the gadget in Vietnam for the equivalent of about $1,000 and has occasionally experimented with it on his social media accounts.
On Instagram, Latham’s photos usually attract anywhere from a few dozen to couple hundred likes.
But when he deployed his personal click farm to announce his latest book, the post generated more than 6,600 likes.
The photographer wants people to realize that there’s more to what they see on social media — and that metrics aren’t a measurement of authenticity.
“When people are better equipped with knowledge of how things work, they can make more informed decisions,” he said.
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“Beggar’s Honey,” co-published by Here Press and Images Vevey, is available now.
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Thinking about how digital technology has evolved over the last 10 years and thinking that AI is the end of it all tbh.
Technology should be a tool given to human hands to be able to create. Like a phone that I was able to fix myself when it fell into a river (by simply taking the back off, wiping the insides with a tissue, and voilà - it worked again). Like HTML that I was learning the basics of through Tumblr back in 2017.
A social media service should channel human interaction.
Message -> sent.
Picture or video -> displayed.
It should not do anything more. It should not respond at all. It should not calculate me. It should not analyze me. It should not save my data, not sell my data, not copy my data, not put it anywhere else.
Otherwise, it has failed its purpose, and it has disowned me of any worth. If social media responds to anything I do with it, I have been exploited.
Imagine a hammer. The hammer consists of a piece of wood, and a piece of metal. The hammer hits a nail. That is what a hammer does. The hammer does not give me ideas, an error message, or backlash. The hammer does not tell me where to hang my photo. The hammer does not tell anyone about the fact that I am using it. The hammer does not record the time, place, or moving image of my act of hitting a nail into the wall. The hammer does not recommend music. The hammer does not turn on the light. The hammer does not generate money for another person except if I make the experience that it is a Good Hammer, and I decide to tell my neighbor about it with my own mouth, and that neighbor goes to buy the same kind of hammer from the store that represents the hammer designer.
The hammer is not a tool for information gathering and violation of privacy. The hammer hits a nail into a wall by my manual strength. If it does anything else, it is no longer a hammer and it has failed its purpose and a crime has been committed against me.
When digital technology no longer sends messages by the deliberate click - the command of a human being - it is useless and dangerous. When social media's main agenda is no longer to share and connect human creativity, but to cheapen my value and invade my house by openly stealing information AND actively creating misinformation in my vicinity, I'm out. Perhaps I'm old, but buying technology should be a one-time transaction that makes me the owner of my product like everything else. Technology should be repairable and not throwaway waste. When buying or signing up for technology, I should be given the courtesy of knowing exactly what I got. In fact, I should be able to shape it further to my personal likes. It cannot be used to control me. This is where I draw the line.
With AI on the market, I'm going to significantly reduce my internet use. Step by step, starting now. Time to delete some accounts and cancel some subscriptions. Become "old-fashioned". Maybe I'll actually visit people. Maybe I'll start writing actual letters. Who knows. Ok that's it, I'm sleep-deprived but I'm at least halfway serious about this. This is not okay and I will choose to draw some consequences for myself. Not all of them, not all at once, not radical enough. But still.
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digitalsignagee · 2 years
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Digital Signage Provider in South Africa - AVT
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Digital signage has become an integral part of any marketing and communication strategy plan for businesses. It is a powerful tool that businesses can use to engage their customers with relevant content and share information in real-time. Digital signage is a type of electronic display that uses technologies such as LCD, LED, and projection to display digital images, video, streaming media, and information. In South Africa, digital signage has gained popularity in recent years, and businesses are looking for reliable digital signage providers to help them get the most out of this technology.
Digital signage can be used in various industries, such as retail stores, healthcare facilities, hospitality & hotels, education centers, and more. It can be used to display product information, promotions, advertisements, wayfinding, latest news, and other relevant content. With the help of digital signage providers, businesses can create engaging and dynamic content that catches the attention of their target audience.
AVT Solutions is a leading digital signage provider in South Africa, with offices right across the country. They provide end-to-end solutions for digital signage, including hardware, software, content creation, installation, and maintenance. Their professional team of experts works closely with their clients to understand their needs and provide customized solutions that meet their marketing requirements. With over 20 years of experience in the industry, AVT has a proven track record of delivering high-quality digital signage solutions to businesses across South Africa and abroad. AVT has completed projects in Botswana, Mozambique, Swaziland, Namibia, Mauritius and the Seychelles.
AVT has completed projects as well as ongoing service for the following clients:
Sportscene
Foschini Group
Built It
Markham
Hansgrohe
Totalsports
American Swiss
Lakids by Burlow
Archive
Shelflife
And so much more…
Types of Digital Signage
There are different types of digital signage available today that can be used. Each of these have been designed for different purposes, so that it can be easily adapted to the requirements of the clients.
The most popular types of digital signage are:
Promotional Boards
Digital Menu Boards
Queue Management Systems
Interactive Digital Kiosks
Video Walls
These solutions can work as standalone devices or can be used together for a more immersive experience. By leveraging this technology, businesses can effectively communicate directly with their target audience and enhance the overall customer experience of their establishment.
Conclusion:
In Conclusion, AVT is a full service digital signage provider in South Africa with a reach into Sub-Saharan Africa. AVT will provide everything you need for effective digital signage implementation. If you are looking for a reliable digital signage provider in South Africa, AVT Solutions is the right choice.
Dear visitors if you want to more information about Digital Signage and our all services please visit our website. We have a website. We welcome you. CLICK HERE
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sohojware · 6 days
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How to Create Engaging Web Content: Capture Attention and Keep Users Coming Back- Sohojware
In the age of information overload, capturing and holding a user's attention online can feel like wrangling a greased pig. But fret not, content creators! By crafting engaging web content, you can transform your website from a digital ghost town into a vibrant online hub. Here at Sohojware, a leading web development company in the US, we understand the power of engaging web content. We've helped countless businesses leverage the web to connect with their audience, and today, we're sharing our secrets with you.
Why is Engaging Web Content Important?
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Think of your website as a conversation starter. Engaging web content is the witty opening line that draws people in and makes them want to learn more. It fosters trust, establishes authority, and ultimately drives conversions. Here's how:
Boosts User Engagement: When users find your content informative, entertaining, or thought-provoking, they're more likely to spend time on your site, explore further, and potentially convert into paying customers.
Improves Search Engine Ranking (SEO): Google loves fresh, high-quality content. Regularly creating engaging web content tells search engines your site is active and relevant, boosting your ranking in search results.
Enhances Brand Reputation: Well-written, informative content positions you as an industry expert. Users will perceive your brand as trustworthy and reliable, fostering brand loyalty.
Crafting Content that Captivates:
Now that you understand the power of engaging web content, let's delve into the strategies that make it happen:
1. Know Your Audience:
Before typing a word, conduct thorough audience research. Who are you trying to reach? What are their interests, pain points, and online behavior? Understanding your target audience allows you to tailor your content to their specific needs, making it more engaging and relevant.
2. Captivating Headlines:
Think of your headline as a movie trailer – it should pique curiosity and entice viewers to dive in. Use strong verbs, specific keywords, and a touch of intrigue to craft headlines that compel users to click.
3. Content Variety is Key:
Don't bore your audience with monotonous walls of text. Inject variety into your content by incorporating:
High-Quality Images: Visuals break up text, add interest, and enhance comprehension. Use captivating images, infographics, or videos that complement your content.
Compelling Stories: Humans are wired for stories. Weave narratives into your content to engage users on an emotional level.
Interactive Elements: Polls, quizzes, and interactive features encourage user participation and keep them coming back for more.
4. Write in an Engaging Style:
Engaging web content is clear, concise, and easy to read. Imagine you're writing for a friend, not a professor. Maintain a conversational tone, use active voice, and break up long paragraphs with subheadings and bullet points.
5. Optimize for Mobile Users:
With most internet browsing happening on smartphones, ensure your content is mobile-friendly. Use responsive design, optimize images for faster loading, and keep text concise for ease of reading on smaller screens.
6. SEO Optimization:
While user experience is paramount, don't neglect search engine optimization (SEO). Research relevant keywords and incorporate them naturally throughout your content. This increases your website's visibility in search results.
7. Promote and Share:
Creating engaging web content is just half the battle. Promote your content on social media platforms, relevant online communities, and email marketing campaigns. Encourage user engagement by prompting comments, questions, and discussions.
Sohojware: Your Partner in Engaging Web Content
Still feeling overwhelmed? Sohojware is here to help! We offer a full suite of web development services, including content creation and strategy. Our team of skilled writers and digital marketing experts can craft engaging web content that resonates with your audience and drives results. Contact Sohojware today and let's transform your website into an online destination that thrives.
FAQs:
1. I have great ideas for content, but I'm not a good writer. Can Sohojware help?
Absolutely! Sohojware's team of experienced writers can take your content ideas and transform them into well-written, engaging web content that meets your specific needs.
2. How can I measure the effectiveness of my web content?
Sohojware can help you integrate website analytics tools to track key metrics like user engagement, time spent on site, and bounce rate. This data allows you to evaluate the performance of your content and make adjustments for future campaigns.
3. How often should I update my website with new content?
A consistent content schedule is essential for keeping your audience engaged. Aim to publish new content regularly, whether it's weekly, bi-weekly, or monthly. The frequency will depend on your industry, target audience, and resources.
4. Can Sohojware help with keyword research and optimization?
Yes, Sohojware's digital marketing experts can conduct in-depth keyword research to identify relevant terms that attract your target audience. They can then optimize your content to improve its search engine ranking.
5. What are some examples of engaging web content ideas?
Here are a few ideas to get you started:
Case studies: Showcase your successes and highlight the benefits of your products or services.
Tutorials and guides: Provide valuable information and solve common problems for your audience.
Behind-the-scenes content: Give your audience a glimpse into your company culture and operations.
Interactive content: Quizzes, polls, and calculators can engage users and collect valuable data.
Curated content: Share relevant articles, blog posts, or videos from other sources.
Conclusion:
In today's competitive digital landscape, engaging web content is more crucial than ever. By following the strategies outlined in this article and leveraging Sohojware's expertise, you can create content that captivates your audience, drives conversions, and establishes your brand as a leader in your industry.
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probablynanobots · 14 days
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If you want to go up, look to the creatures in the sky but don't leave the fam behind - Daedalus and Icarus
Particles are all influenced by one another. Some influences are big and obvious to us.
The sun shines down hot and bright.
Storms of rain and snow roll in with clouds and heavy winds.
Some influences aren't technically visible, but we can see the effects they have on us. These ones can sometimes be trouble, because everyone understands things in their own unique way.
Gravity keeps us on the the earth.
Compasses point to magnetic North.
Air pressure, temperature, humidity, altitude; all of these are different pressures from different influences that change how each of us interact with the world.
The way that humans record that information changes as we discover more resources. Before writing, there were song, dance, rhyme and rhythm. My experience with Greek and Roman mythology made me aware of Icarus. Some folks may know him from Kid Icarus the video game. This kid and his dad are stuck somewhere. Somewhere they don't want to be, that's dangerous for them. And the people in charge of this place won't let them leave.
The place that they were stuck was made of walls. Every direction was blocked with walls, excepted up. The only creatures that could be in the Labyrinth were either tiny diggers and climbers, or birds.
Now the thing that most humans do when they are stuck somewhere... actually, the thing that ALMOST EVERY LIVING THING does when it is stuck somewhere is try to find a way to more space. Every available resource must become an asset or be left behind.
So this kid and his dad, they get those birds, and the dad makes great big wings out of them. The birds did not get a seat at the table during the making of this particular plan. The dad was pretty good at this sort of thing, so the wings actually worked. More or less. They had some limitations, since the only available sticky stuff was wax from the bees.
There were two big rules.
1. Don't go too high, because the wax will melt if too much sun is on it for too long.
2. Don't fly too low, because the sea water will make the feathers heavy if the spray hits them too many times.
Now, in the original story, Icarus beefs it. The kid doesn't follow the rules, and flies too high because it is just too dang fun.
The wax melts, the kid falls, and poor Dad is left to fly to safety while mourning his only son.
From the view point of someone from around my time and place in the world, this is more than a little dark. Dude abandoned his boy. Why wouldn't he try to help him? Where is the parental desire to sacrifice yourself for your child?
RE: Trapped Humans RE: Every available resource must become an asset or be left behind.
Sometimes we trap people and we know we are doing it. When people build literal walls around us and between us. When people gerrymander around neighborhoods and keep us from being able to properly share resources among the people that have them and the people that need them. The more resources that are cut off from us, the less we can afford to carry with us when we try to move forward. Some of us were lucky enough that all we left behind were pleasant memories. Some of us are forced to leave behind material things, like heirloom furniture or extra luggage. Some of us are forced to leave behind more. Our people. Our ONLY memories. Our homes and all the ways that we would walk to the market on a cool morning at the beginning of spring.
Now, full disclosure, I am a lucky one. And when I say "we" and "our," I know that my story has been a light hearted coming of age type novel. But I know that OUR STORIES have a lot more depth than that, with villains that turn into heroes, or heroes that aren't all we thought they were. We have regular people accomplishing extraordinary things and we have incredible people that are being put in terrible danger.
Things are always changing, but if you cut off every exit from someone chances are they will realize that they don't actually have anything left to leave behind. Except you.
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rk21 · 24 days
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How does an office room designer create collaborative workspaces?
In today’s rapidly evolving work environment, collaboration has become a cornerstone of productivity and innovation. Businesses are increasingly recognizing the value of spaces that encourage teamwork and idea-sharing. An office room designer plays a pivotal role in crafting collaborative workspaces that not only meet the functional needs of a business but also inspire creativity and communication among employees. So, how does an office room designer create these collaborative environments? Let’s delve into the strategies they use to design spaces that foster collaboration.
1. Understanding the Needs of the Team
The first step in creating a collaborative workspace is understanding the specific needs of the team that will use it. An office room designer begins by assessing the company’s work culture, the nature of the tasks performed, and the communication styles of the employees. This understanding helps the designer tailor the workspace to facilitate the types of interactions that are most beneficial for the team. For example, a tech startup might require open, flexible spaces for spontaneous brainstorming sessions, while a marketing agency might benefit from areas that support both group work and individual focus.
2. Open-Plan Layouts
One of the most effective ways an office room designer encourages collaboration is through open-plan layouts. By removing walls and partitions, designers create a more fluid and connected space where employees can easily interact. Open-plan offices eliminate the physical barriers that often hinder communication, making it easier for team members to share ideas and work together on projects. However, a skilled office room designer knows how to balance openness with the need for some privacy, often incorporating semi-private areas or quiet zones within the open layout to accommodate different work styles.
3. Flexible Furniture Solutions
Flexibility is key in a collaborative workspace. Office room designers often incorporate modular furniture that can be easily reconfigured to suit different types of meetings or group activities. For instance, movable desks, chairs, and tables allow teams to rearrange the space based on their needs, whether they’re working on a large group project or a small team discussion. This adaptability ensures that the workspace remains functional and versatile, accommodating both formal meetings and informal gatherings. Additionally, office room designers may use lightweight, stackable furniture that can be stored away when not in use, maximizing the available space.
4. Incorporating Technology
In today’s digital age, technology plays a crucial role in collaboration. An office room designer integrates technology seamlessly into the workspace to enhance communication and productivity. This can include installing interactive whiteboards, video conferencing systems, and collaborative software platforms that allow team members to share ideas in real-time, even if they’re working remotely. Office room designers also ensure that the workspace is equipped with sufficient power outlets, charging stations, and high-speed internet to support the technology needs of the team.
5. Creating Breakout Spaces
Breakout spaces are informal areas within the office where employees can gather for spontaneous discussions, brainstorming sessions, or even a quick break. Office room designers understand the importance of these spaces in fostering collaboration and creativity. By incorporating comfortable seating, casual decor, and perhaps even some greenery, designers create inviting areas where employees feel relaxed and open to sharing ideas. These breakout spaces can serve as the hub of creativity within the office, encouraging impromptu meetings and cross-departmental collaboration.
6. Balancing Collaboration and Focus
While collaboration is essential, it’s equally important to provide spaces where employees can focus on individual tasks without distractions. An office room designer skillfully balances collaborative spaces with quiet zones or focus rooms. These areas are designed to be soundproof or visually separated from the more active parts of the office, allowing employees to concentrate when needed. By offering a mix of collaborative and focused workspaces, office room designers cater to the diverse needs of the team, ensuring that everyone has a place where they can work most effectively.
Conclusion
Creating a collaborative workspace is a nuanced process that requires careful consideration of the team’s needs, the company’s culture, and the available space. An office room designer brings a wealth of expertise to this task, crafting environments that encourage teamwork, communication, and creativity. From open-plan layouts and flexible furniture solutions to the integration of technology and the creation of breakout spaces, office room designers use a variety of strategies to foster collaboration in the workplace.
Investing in the expertise of an office room designer can transform your office into a dynamic and engaging environment where collaboration thrives. Whether you’re looking to enhance teamwork, boost innovation, or simply create a more connected workplace, an office room designer can help you achieve these goals by designing spaces that truly support the way your team works. One can achieve these by getting in touch with the renowned design and build firm such as Flipspaces, who can help you with the same.
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systemtek · 25 days
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The Rise and Fall of MySpace: A Journey Through the Early Days of Social Media
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In the early 2000s, a new era of digital communication was on the horizon. This was a time when the internet was evolving rapidly, and the idea of connecting with friends, sharing music, and expressing oneself online was beginning to take shape. At the forefront of this social media revolution was MySpace, a platform that would not only define an entire generation’s online experience but also pave the way for the social networks that followed. The Birth of MySpace MySpace was founded in 2003 by a team of developers and executives who worked for eUniverse, a digital marketing company. The team included Tom Anderson, who became the platform's iconic co-founder and default friend to every new user, and Chris DeWolfe, who took on the role of CEO. Inspired by Friendster, one of the first social networking sites, the team at eUniverse saw the potential of creating a social platform that could cater to a younger demographic interested in music, pop culture, and personal expression. They wanted to build a site that would allow users to create customizable profiles, connect with friends, share music, and join groups based on interests. From its inception, MySpace was designed to be a highly customizable platform. Unlike its predecessors, MySpace allowed users to personalize their profiles with HTML and CSS, giving them the freedom to change backgrounds, add music, and embed videos. This level of customization became one of the site’s most beloved features, as it empowered users to express themselves in unique and creative ways. The MySpace Boom MySpace quickly gained popularity, particularly among teenagers and young adults who were eager to explore this new form of digital self-expression. The site offered a combination of features that were innovative at the time: user profiles, a friend list, a public comment wall (known as "the Wall"), blogs, groups, and, most notably, a music section that allowed bands and musicians to share their work. By 2005, MySpace had become the most visited website in the United States, surpassing even Google in terms of daily page views. The platform's success was fueled by its vibrant community of users who were excited to connect with others, share their favorite music, and engage in the burgeoning culture of online social networking. One of the major factors contributing to MySpace's rapid growth was its embrace of independent musicians and bands. The site became a launching pad for many artists who otherwise might not have had the resources to reach a wider audience. Musicians could upload songs, share tour dates, and interact directly with their fans, all without the need for a record label. This focus on music helped MySpace establish itself as a cultural hub, attracting users who were passionate about discovering new artists and staying connected with their favorite bands. Acquisition by News Corporation In July 2005, MySpace caught the attention of media giant News Corporation, which was led by Rupert Murdoch. Sensing the platform's potential, News Corporation acquired MySpace for $580 million, a move that was initially seen as a shrewd investment in the burgeoning social media market. The acquisition brought significant changes to MySpace. With the backing of a major corporation, MySpace had access to greater resources and the potential for even more rapid growth. However, this corporate oversight also led to increased commercialization, which began to alienate some of the platform’s core users. Advertisements became more prevalent, and the user experience started to feel less personal and more corporate. The Rise of Facebook and the Decline of MySpace Around the same time that MySpace was reaching the peak of its popularity, another social networking site was quietly gaining traction: Facebook. Founded in 2004 by Mark Zuckerberg and a group of Harvard students, Facebook initially targeted college students before gradually opening up to a broader audience. Unlike MySpace, which focused heavily on customization and music, Facebook offered a cleaner, more streamlined interface and placed a greater emphasis on real-name identities and privacy. Facebook's minimalist design and intuitive user experience resonated with a growing number of users who were looking for a more straightforward social networking platform. By 2008, Facebook had overtaken MySpace in terms of global users, marking the beginning of MySpace's decline. Several factors contributed to this shift, including: - User Experience: While MySpace's customizable profiles were initially a major draw, the ability to add flashy backgrounds, music, and videos eventually led to cluttered and slow-loading pages. This contrasted sharply with Facebook's clean and simple design, which appealed to a wider audience. - Focus on Real-Life Connections: Facebook's emphasis on connecting people with their real-life friends and family made it a more compelling platform for users looking to build and maintain personal relationships. MySpace, by contrast, was more about self-expression and connecting with strangers who shared similar interests. - Privacy and Security: Facebook's approach to privacy, with more robust settings and controls, was seen as a safer option compared to MySpace, which had faced criticism for its handling of user data and underage user safety. - Strategic Missteps: Following the acquisition by News Corporation, MySpace underwent several redesigns and changes that were poorly received by users. The platform’s increasing focus on monetization and advertising also alienated its core user base, who felt that the original spirit of the site was being lost. Attempts at Reinvention As Facebook continued to grow, MySpace tried to reinvent itself several times. In 2009, MySpace underwent a major redesign and attempted to position itself as a social entertainment destination rather than a traditional social network. The company even brought in a new leadership team, including former Facebook executive Owen Van Natta, in an effort to revitalize the brand. Despite these efforts, MySpace struggled to regain its former glory. The platform continued to lose users and relevance, as the social media landscape became increasingly dominated by Facebook, Twitter, and other emerging platforms like Instagram and Snapchat. In 2011, News Corporation sold MySpace to Specific Media for a reported $35 million, a fraction of what it had paid six years earlier. The sale marked the end of an era for MySpace and underscored the platform’s dramatic fall from grace. The Legacy of MySpace Today, MySpace exists as a shadow of its former self, serving primarily as a niche site for music and entertainment content. However, its impact on the early days of social media cannot be overstated. MySpace was a pioneer in the digital space, demonstrating the potential of social networking and paving the way for future platforms. MySpace taught the world valuable lessons about user experience, privacy, and the importance of evolving with changing user needs and technological advancements. It also underscored the challenges of maintaining relevance in an ever-evolving digital landscape. While MySpace may no longer be the cultural force it once was, its legacy lives on in the countless social media platforms that followed. It was a place where many people first learned to code, customize, and curate their digital selves, and it will always be remembered as the social network that introduced the world to the power of online connection. Conclusion The story of MySpace is a classic tale of innovation, meteoric rise, and dramatic decline. It serves as a reminder of the fleeting nature of technology and the importance of adaptability in the digital age. As we continue to navigate the evolving world of social media, the lessons learned from MySpace's history remain as relevant as ever. Read the full article
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market-insider · 26 days
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Commercial Display Market: Analyzing Size, Share, and Growth Patterns
The global commercial display market size is anticipated to reach USD 78.48 billion by 2030 and is projected to grow at a CAGR of 6.5% from 2024 to 2030, according to the new report by Grand View Research, Inc. As businesses embrace digital technologies to stay competitive and enhance operational efficiency, there's a rising demand for digital signage, video walls, and interactive displays. These solutions offer dynamic platforms for delivering information, advertising messages, and interactive experiences in various commercial settings, ranging from retail stores and corporate offices to transportation hubs and hospitality venues.
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Commercial Display Market Report Highlights
The digital signage segment led the market with the largest revenue share of 52.7% in 2023. One significant factor contributing to its dominance is its ability to deliver dynamic content. Unlike static signage, digital displays offer the flexibility to update and customize content easily, enabling businesses to deliver more engaging and relevant messages to their target audience. In addition, digital signage offers robust analytics and targeting capabilities. Through built-in analytics tools, businesses can gain insights into audience demographics, behavior, and content engagement
Based on technology, the LED segment led the market with the largest revenue share of 46.96% in 2023, owing to its superior brightness, energy efficiency, longevity, durability, flexibility, scalability, color reproduction, and technological advancements. LED technology has propelled itself to dominance in the market, offering businesses a versatile and impactful solution for their visual communication needs
Based on component, the software segment is projected to register at the fastest CAGR of 6.9% during the forecast period. The increasing adoption of digital signage, coupled with the need for advanced content management, analytics, and interactive capabilities, is fueling the rapid growth of the software segment in the market. AI-powered software solutions are being integrated into commercial display systems to enhance content personalization, audience engagement, and analytics capabilities. AI algorithms analyze audience demographics, behavior, and preferences in real time, enabling businesses to deliver targeted and relevant content
Based on display type, the flat panel segment led the market with the largest revenue share of 68.30% in 2023. Flat panel displays offer high resolution and image quality, providing crisp, clear, and vibrant visuals. This high-quality display makes them suitable for various applications, including advertising, digital signage, presentations, and interactive displays, where visual impact is essential. In addition, continuous advancements in flat panel display technology, such as improved backlighting, higher refresh rates, and better color reproduction, have further enhanced their performance and appeal in the global market
Based on display size, the above 75-inch segment is expected to experience at the fastest CAGR during the forecast period. Businesses are increasingly adopting large-scale digital signage and display solutions to create immersive and impactful experiences for their customers. Large displays above 75 inches offer a commanding presence. They are well-suited for applications such as advertising, brand promotion, wayfinding, and information dissemination in high-traffic areas such as airports, shopping malls, stadiums, and corporate lobbies
Based on application, the retail segment led the market with the largest revenue share of 16.83% in 2023, driven by several key factors, including its ability to leverage display technologies to enhance customer engagement, influence purchase decisions, adopt omnichannel strategies, leverage data-driven insights, and embrace experiential retail trends. With the rise of omnichannel retailing, businesses are integrating online and offline channels to deliver seamless shopping experiences. Digital displays serve as a bridge between physical and digital retail environments, enabling retailers to showcase online inventory, offer personalized recommendations, and facilitate click-and-collect services
For More Details or Sample Copy please visit link @: Commercial Display Market Report
The increasing demand for interactive experiences is fueling the adoption of commercial displays that enable users to engage with content in real time. Interactive displays are becoming indispensable tools in retail environments for facilitating product demonstrations, wayfinding, and customer engagement activities. Similarly, in educational and corporate settings, interactive displays foster collaborative learning and teamwork by enabling participants to interact with content and each other seamlessly. This growing appetite for immersive and engaging experiences is propelling the market forward as businesses recognize the value of interactive display solutions in driving customer satisfaction and employee productivity.
Technological advancements are also playing a pivotal role in driving market growth by enabling the development of more sophisticated and visually appealing display solutions. Higher resolutions, improved color accuracy, and enhanced brightness are enhancing the visual quality of displays, making them more captivating and effective for conveying information and advertising messages. In addition, innovations in touch technology, gesture recognition, and augmented reality are expanding the capabilities of commercial displays, opening up new possibilities for interactive and immersive experiences.
Commercial displays are tailored for business use and are characterized by consistent aesthetics, extended operating hours, premium specifications, prolonged lifespan, heightened brightness, and reduced maintenance requirements. These displays differ from consumer display products in many ways. While consumer TVs typically offer brightness levels ranging from 150 to 250 Nits, commercial-grade TVs deliver brightness ranging from 300 to 2,000 Nits, making them suitable for outdoor use. The demand for these professional-grade displays is notably higher across various commercial applications.
The infrastructure development authorities in cities such as New York City are installing commercial signage displays to provide general information to the people. In addition, digital signage deployed along highways and roadways utilizes IoT technology to access real-time updates, offering the most current information to enhance public safety during emergencies. For instance, these displays are utilized to broadcast urgent messages and alerts, including those related to natural disasters, civil disturbances, and other critical events. These factors contribute to market expansion in both developed and developing countries.
List of Major Companies in the Commercial Display Market
SAMSUNG
CDW
Cisco Systems, Inc.
Dell Inc.
Koninklijke Philips N.V.
LG DISPLAY CO., LTD.
NEC Corporation
Panasonic Holdings Corporation
Daktronics
Sharp Electronics Corporation
Sony Corporation
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businessindustry · 2 months
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Vertical Advertising Machines Market Analysis, Trends, News by 2024-2032
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The Reports and Insights, a leading market research company, has recently releases report titled “Vertical Advertising Machines Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032.” The study provides a detailed analysis of the industry, including the global Vertical Advertising Machines Market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the Vertical Advertising Machines Market?
The vertical advertising machines market is expected to grow at a CAGR of 11.4% during the forecast period of 2024 to 2032.
What are Vertical Advertising Machines?
Vertical advertising machines are digital displays specifically created for advertising and promotional applications, both indoors and outdoors. These machines are typically oriented vertically, enabling them to showcase dynamic content like images, videos, and animations. They are frequently employed in retail outlets, airports, shopping malls, and other busy locations to draw attention and interact with viewers. Vertical advertising machines often come equipped with advanced features such as touch screens, interactive functionalities, and remote content management capabilities, making them versatile tools for contemporary advertising strategies.
Request for a sample copy with detail analysis: https://www.reportsandinsights.com/sample-request/1939
What are the growth prospects and trends in the Vertical Advertising Machines industry?
The vertical advertising machines market growth is driven by various factors. The vertical advertising machines market is witnessing strong growth, propelled by rising demand for interactive and dynamic advertising solutions in retail, transportation, and hospitality. These machines, renowned for their capacity to present engaging content vertically, are increasingly sought-after for their effectiveness in capturing and retaining audience attention. Key drivers include technological advancements, the expanding digitalization of advertising, and the demand for precise and tailored advertising strategies. Moreover, the incorporation of features like touch screens, motion sensors, and analytics functionalities is driving further adoption of vertical advertising machines across diverse industries. Hence, all these factors contribute to vertical advertising machines market growth.
What is included in market segmentation?
The report has segmented the market into the following categories:
By Product Type:
Wall-mounted advertising machines
Stand-alone advertising machines
Interactive kiosks
Video walls
Transparent displays
Others
By Display Technology:
LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
Projection
E-paper
By Application:
Retail
Hospitality
Transportation and logistics
Healthcare
Entertainment and media
Banking and financial services
Education
Others
Market Segmentation By Region:
North America:
United States
Canada
Latin America:
Brazil
Mexico
Argentina
Rest of Latin America
Asia Pacific:
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Europe:
Germany
The U.K.
France
Spain
Italy
Russia
Poland
BENELUX
NORDIC
Rest of Europe
Middle East & Africa:
Saudi Arabia
United Arab Emirates
South Africa
Egypt
Israel
Rest of MEA
Who are the key players operating in the industry?
The report covers the major market players including:
JCDecaux SA
Clear Channel Outdoor Holdings, Inc.
Lamar Advertising Company
Outfront Media Inc.
Intersection
Ströer SE & Co. KGaA
oOh!media Limited
Focus Media Group
Vector Media
Primedia Outdoor
Exterion Media
APG | SGA SA
Ocean Outdoor Limited
Blue Outdoor LLC
View Full Report: https://www.reportsandinsights.com/report/Vertical Advertising Machines-market
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us:
Reports and Insights consistently mееt international benchmarks in the market research industry and maintain a kееn focus on providing only the highest quality of reports and analysis outlooks across markets, industries, domains, sectors, and verticals. We have bееn catering to varying market nееds and do not compromise on quality and research efforts in our objective to deliver only the very best to our clients globally.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
Contact Us:
Reports and Insights Business Research Pvt. Ltd. 1820 Avenue M, Brooklyn, NY, 11230, United States Contact No: +1-(347)-748-1518 Email: [email protected] Website: https://www.reportsandinsights.com/ Follow us on LinkedIn: https://www.linkedin.com/company/report-and-insights/ Follow us on twitter: https://twitter.com/ReportsandInsi1
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ear-worthy · 2 months
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Podcasting Tech: Keeping Podcasts In High Gear
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You might send out a nerd alert when you think about the host of a technology podcast. In the case of the Podcasting Tech Podcast and creator / host Mathew Passy you'd be totally wrong. First, Passy is just as comfortable in front of the mic as he is behind the scenes with the equipment. He is articulate, funny, engaging, and incisive.
Second, Mathew Passy is also a gearhead, and is Stephen Hawking level-knowledgeable about podcasting, and audio  / video technology.
Podcasting Tech may be one of the best shows about podcasting technology, trends, and optimizing your podcast.
For example, a recent show with guest Pat Cheung, the founder of Fanlist, formerly known as PodInbox, explored the evolution of his company and its potential to transform a podcast.Fanlist simplifies the process for podcasters to effortlessly receive audio messages from their fans -- an excellent monetizing tool.
In this episode, Passy says: "We explore the inspiration behind Fanlist's creation, its evolution over time, and the game-changing features it offers podcasters looking for stronger connections with their audiences. Podcasters seeking to enhance fan engagement and discover fresh avenues for community interaction should tune in to this captivating episode."
In another recent episode, Robert Tuchman, co-founder of Amaze Media Labs, has developed an incredibly innovative way to connect with global audiences and unlock the potential of your podcast, Trailergram. In the episode, guest and host agree that discoverability and building an audience are the universal problems every podcaster faces. Traditional ads just fall short in podcast promotion because they miss the most important component - the ability to listen.
They discuss the Trailergram platform, how it works, and why it’s a unique and potentially most effective way to get a podcaster's show in front of your target audience at a large scale.
Mathew Passy has many years of experience in radio and podcasting. A native of East Brunswick, New Jersey, Mathew graduated from the University of Miami with a B.S. degree in Media Management and Sociology. He has a Media Arts Center Degree in TV and Radio Broadcasting from the prestigious Connecticut School Of Broadcasting.
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In his career, Mathew has worked at the Wall Street Journal and in radio, in both cases spearheading early podcasting initiatives. For eight years, Mathew started and ran The Podcast Consultant, where he charted a successful course for the creation, launch, and expansion of a thriving podcast production company, culminating in a strategic acquisition; the business was sold to a marketing agency.
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Passy is also the founder and ex-owner of Suite Recording, a state-of-the-art audio and video recording suite in South Jersey. Suite Recording serves an impressive client portfolio in South Jersey, which has a vibrant podcasting community. 
Mathew Passy reached out to me after the announcement of the Ear Worthy Independent Podcast Awards early in July to discuss the awards on his show, Podcasting Tech. I showed up on the morning of July 22 at Suite Recording in Mt. Laurel, New Jersey, about 10 miles east of Philadelphia. 
First, Suite Recording is a gorgeous recording suite, elegantly designed and carefully curated for the podcasting experience -- audio and video. Joe Gangemi, co-owner of Suite Recording, was welcoming and pleased to share the tech and the architectural features in the studio. 
Passy was a gracious podcast host, making me feel welcome and putting me at ease. We chatted for a few minutes before the podcast interview and after the show was over. Mathew Passy is pushing the bounds of podcasting -- audio and video -- with mobile recording equipment, a podcast beacon, and new tech to make podcasting more accessible. I learned from Mathew and Joe that South Jersey has a vibrant podcasting community scene.
Passy's incisive comments throughout the interview injected a welcome vibrancy into our discussion. It was a positive and pleasurable experience, thanks to Mathew and Joe. As a host, Passy is in total command of the conversations he has with guests. As an interviewer, he probes for the information that he believes listeners want and expect. 
When discussing podcast technology, Passy offers listeners solutions that are cost-effective and swap complexity for intuitive design. 
At the end of every interview, Passy always asks his guest: "If you could, what would you improve about podcasting?"
Check out Podcasting Tech. It's a valuable tool for aspirational and experienced podcasters, who want to upgrade their shows. If you're a podcast listener, the show has value because of Passy's intuitive sense of podcast content and podcasting tech trends.
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spotlight-central123 · 4 months
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Elevating Experiences with Indoor LED Digital Displays in Dubai
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Dubai is known for its technological advancements and innovations in digital signage. Among many companies in this competitive market, Adorn stands out as the leading provider of indoor LED digital displays in Dubai. Adorn’s focus on quality, innovation, and customer satisfaction has made it a top choice, distinguishing it from its competitors.
The Growth of Indoor LED Digital Displays in Dubai
Indoor LED digital displays have transformed how businesses communicate. Whether in retail stores, corporate offices, entertainment venues, or schools, these displays provide a dynamic and engaging way to share messages, promote products, and improve the atmosphere of any space.
In Dubai, known for its futuristic skyline and advanced technology, the demand for high-quality indoor LED digital displays has increased. Companies are always looking for new ways to attract their audience, and Adorn's advanced indoor LED digital displays offer the perfect solution.
Why Choose Adorn in Dubai?
Top Quality
Adorn's indoor LED digital displays in Dubai are known for their excellent quality. Using the latest technology, these displays provide clear images, bright colors, and high brightness. Whether for a small retail shop or the large corporate office, Adorn ensures each display creates a memorable visual experience.
Creative Solutions
Innovation drives everything they do. Continuously exploring new technologies and designs keeps them ahead. Their indoor LED digital displays in Dubai are more than screens; they're customized solutions for each client's needs. With options like interactive touchscreens and flexible displays, they can transform any indoor space.
Focus on Customers
Adorn knows every client is different. In Dubai, they focus on customers, making sure each project meets their needs. From the start to the finish, Adorn's team works closely with clients to make sure they're happy with the final result.
Complete Assistance
Buying an indoor LED digital display is a big deal, and Adorn supports their clients all the way. In Dubai, they provide complete help, from setting up to keeping the display running smoothly. This ensures their displays work well even after they're first bought.
Changing Spaces with Adorn in Dubai
The indoor LED digital displays in Dubai do more than just share messages; they change places and make experiences immersive. Here are some ways Adorn's displays are used in different areas in Dubai:
Retail
In Dubai's competitive retail scene, grabbing customers' attention is key. The indoor LED digital displays help retailers show off products, advertise deals, and make the store feel welcoming. These bright displays fit into store layouts smoothly, making shopping more enjoyable and boosting sales.
Corporate
In Dubai, more and more corporate offices are using indoor LED digital displays to improve their workplaces. These displays help with presentations, lobby signs, and interactive meeting rooms, making it easier for businesses to communicate and creating a modern, professional vibe.
Hospitality
Hotels and restaurants in Dubai are using Adorn's indoor LED digital displays to make guests' experiences better. These displays show digital menus and information boards, and there are impressive video walls in lobbies and lounges. This adds elegance and ensures guests have all the info they need.
Education
In Dubai, Educational institutions  are also using Adorn's advanced indoor LED digital displays. These displays, like interactive whiteboards and digital signs in classrooms, make learning more interesting. Teachers can share information in engaging ways, and students can interact with the content.
What's Next for Indoor LED Digital Displays in Dubai
As Dubai keeps getting bigger, the need for better indoor LED digital displays will grow too. Adorn is ready to lead the way, always pushing the limits of LED technology. They're committed to quality, innovation, and making customers happy, so they'll stay ahead in the industry for a long time.
 Adorn is the best at providing indoor LED digital displays in Dubai. Their top quality, smart ideas, and focus on customers make them the first pick for businesses wanting to improve with modern digital signs. As Dubai keeps getting more tech-savvy, Adorn will keep leading the way for indoor LED displays.
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roldyang · 4 months
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Innovative Webplay Virtual and Hybrid Activities for Marketing Events
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In today’s dynamic digital era, marketing events have transcended traditional formats, embracing cutting-edge technologies like digital games,  touch screen games, and the metaverse. There are companies at the forefront of this transformation, offering innovative solutions to enhance virtual and hybrid event experiences. This article delves into several examples of these advanced activities and how they can boost your marketing events.
Make It Yours: Custom Tech-Enhanced Souvenirs
"Make It Yours" combines technology with customized merchandise. This service creates a personalized microsite where attendees can create souvenir items. The entire process is smooth, ending with an automated SMS notification when their merchandise is ready for collection. This personalized approach enriches the guest experience and ensures a lasting impact, merging technology with physical keepsakes.
2. Digital Doodles: Engaging Commitment Activities
"Digital Doodles" lets participants engage in interactive commitment activities or freedom walls using their smartphones or tablets provided on-site. The interface and display can be tailored to match your brand design or event theme. This is similar to touch screen games that promote creativity and engagement, making it an ideal addition to any marketing event.
3. Digital Passport: Holistic Event Interaction
"Digital Passport" is a comprehensive tool that integrates event registration with a variety of interactive features, all without needing app downloads. It can include badge unlocking, session check-ins, booth hopping, and event assistant features. With digital games, individual and team point systems, leaderboards, hybrid photobooths, murals, and commitment walls, participant engagement is significantly enhanced. The Digital Passport can also offer digital rewards or integrate with other experiential technologies like the Lucky Vault, providing a seamless and contactless experience from pre-event registration to on-site activities.
4. Webplay 3D Metaverse: Immersive Virtual Environments
The award-winning Webplay platform provides 3D metaverse rooms featuring brandable 3D spaces, customisable avatars, video and audio chats, private talking spaces, screen sharing, and fully functional whiteboards. These gadget-neutral rooms are compatible with mobile devices, offering an immersive and interactive experience for participants. This high level of interactive displays and engagement is perfect for creating memorable and impactful marketing events.
5. Interactive Product Detailers: Gamified Demonstrations
"Interactive Product Detailers" are custom activities designed to highlight your product benefits in an engaging and fun manner. By integrating your product’s features with gamification, experiential journeys, and photo opportunities, these detailers leave a lasting impression on participants. They can be utilized on-ground, online, or in hybrid formats, making them versatile tools for any marketing event.
6. Heiio 2D Metaverse: Realistic Virtual Interactions
Heiio offers a 2D metaverse supplier space where attendees can explore a fully branded environment, interact with others, and engage in real-life-like activities. Features include screen sharing, group chats for up to 30 people, and broadcast capabilities. Why is this the best for interactive events? Heiio can be integrated as networking or breakout rooms within the Webplay platform or used as a standalone experience. It is browser-based and compatible with various devices, making it accessible and user-friendly for participants of all ages.
7. Brandlens: Engaging Social Media Campaigns
"Brandlens" is a platform for creating TikTok-style challenges, user-generated video contests, and online auditions with full brand customisations. Aside from interactive displays, it supports registration features, custom interfaces, promo codes, and other calls to action. Brandlens can be accessed via QR codes for touchless activity during on-ground events and scaled nationwide for digital campaigns. It is also ideal for hybrid and virtual events, providing a versatile tool for engaging your audience across multiple platforms.
 Make Marketing and Interactive Events Integrate
Incorporating technologies like digital games, metaverse suppliers, and touch screen games into your marketing or interactive events can significantly enhance participant engagement and create memorable experiences. Waveplay Interactive's innovative solutions, including Make It Yours, Digital Doodles, Digital Passport, Webplay 3D Metaverse, Interactive Product Detailers, Heiio 2D Metaverse, and Brandlens, offer diverse and effective ways to elevate your events. Leveraging advanced tools, like interactive displays, ensures your marketing events stand out in the competitive digital landscape.
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getinstagram · 4 months
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Essential Tips On Creating And Marketing Facebook Fan Page
Initially, Facebook is created for the purpose of Social Networking or for connecting people. It has proved to be very useful in finding and searching relatives and old friends. It provides people the opportunity to connect, easily update, and communicate with each other by placing status messages into your profile.
It as well served as a place for the people social services to play Games and have lot of fun, share their interests through photos and videos. Though the actual purpose is for own leisure, Facebook has very well opened the chances for Business to market and promote their services or products by opting to create a Fan Page on Facebook.
Facebook Fan Pages are the best way to promote your Business accounts to an infinite amount of People. When someone likes your page or becomes a fan of it, then this displays up on their Wall, where all of their relatives and friends can notice it. If those relatives and friends join, then it will definitely show up on their Wall. A Facebook Fan Page makes each and every Business accounts to present an overview of their Company social services or products, offer info about their press releases, contact details, Blogs, Videos, news and updates and even gives a chance for interaction with customers accounts.
As compared to a Website, a fan page is really very easy to update. A Website would need you to employ a programmer or a designer to modify updates and lot other info the Business has posted. Facebook allows normal users to alter information and very well customize their Pages in one single click.
https://www.adsensecustomsearchads.com/afs/ads/i/iframe.html There are lot of social services apps are present to change the design and look of your Fan page. They can even change the page itself to accommodate the branding of their products, businesses or services. This alternative makes your customers accounts to acknowledge their products easily and even promote them to look at their own Websites. To make a fan page, Facebook is really a best decision and a good option.
After each social service everything is organized for the Fan page, the step will be somewhat challenging. A Facebook Fan Page can make connections only if the people will "like" it and they normally do that only if they know everything about it. Social Networking services experience of Internet users has varied tremendously and the whole credit goes to Facebook only. You can create a Facebook Fan Page on your own or with the design service available on Facebook. The page executives have been given the option to promote accounts with the new page layout with some extra features. These advances can help any Business to grow over Facebook accounts.
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normally0 · 4 months
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From Berlin's Avant-Garde to London's Financial Heritage: The Evolution of Cultural and Technological Integration
The Museum für Zukunft, an avant-garde collective with roots in Berlin, began by exploring interdisciplinary connections among art, science, media, and everyday life. This exploration led to the transformation of spaces, notably in Cologne, where the members encountered walls adorned with scratch-off letters that intriguingly migrated from the walls to their bodies. This phenomenon was part of the brown room, a re-enactment of a scene from Rainer Werner Fassbinder's film "The Third Generation," within Dominique Gonzales-Forster's installation. The resulting portraits, captured in a multiple of nine photos, were presented in a black cardboard box with titles in scratch-off letters, contributing to the exhibition at allgirls.
Botschaft e.V., founded in 1990, operated out of various empty buildings in Berlin-Mitte. Initially, they squatted the WMF building, then moved to Kronenstraße 3, where they opened the "Friseur" club in a former hairdressing salon. The collective included artists, musicians, theorists, filmmakers, and computer experts such as Bettina Ellerkamp, Natascha Sadr Haghighian, Jörg Heitmann, Christoph Keller, and others. Botschaft's projects ranged from exhibitions and lectures to music performances and discussions, always at the intersection of art, science, media, and everyday life. One of Botschaft's notable early events was "Dromomania" in November 1990, coinciding with German reunification. This event sought to integrate art with political interest and local publicity, operating from the squatted WMF building. The collective eschewed individual authorship in favour of group dynamics, continually evolving their practices.
The "Richtig 92" event series explored the understanding of reality and documentation, highlighting the intersection of traditional media, art, and philosophy. Projects like "Museum für Geschichte" and "Fishing for Documents" attracted diverse audiences and linked thematic exhibitions, underscoring Botschaft's focus on interdisciplinary cooperation.
Botschaft's approach often blurred the lines between cultural work and social engagement. They rejected the notion of becoming a formal institution, focusing instead on content-driven activities. The "Friseur" bar and WMF club exemplified their integration into Berlin's cultural landscape, offering spaces for film screenings, video projections, music performances, and political lectures. As Botschaft expanded its reach, it influenced peripheral groups within European art centres, reinforcing its avant-garde status. Their projects, such as "Beirut/NY/Berlin" and "Museum for Future," highlighted the ongoing, process-oriented nature of their work. This emphasis on continuity and practical engagement allowed Botschaft to navigate the changing cultural and political landscape of post-reunification Berlin.
Drawing inspiration from Botschaft's interdisciplinary and evolving practices, the proposed London Stocks and Shares Museum at 6 Coleman Street will similarly explore the intersections of history, finance, and technology. The museum will honour Brian Winterflood, a pioneer in integrating computers into stock trading. Just as Botschaft's projects delved into cultural and political themes, the London museum will chronicle the history of the stock exchange, from its origins in London's coffee houses to its modern-day operations. The museum will employ interactive exhibits and digital installations to convey the complexities of financial markets, much like Botschaft used diverse media to communicate their interdisciplinary explorations.
This new museum aims to be a dynamic space for learning and reflection, bridging past and present through innovative presentations. The influence of Berlin's cultural movements and Fassbinder's cinematic legacy will inform the museum's design and narrative, creating a space that not only educates but also engages visitors in a dialogue about the evolution of finance and its impact on society.
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Looking into more specific examples, I found a site directed at artists and how to share your work as one. This is more directed at me and my future as an artist so I will take notes and compare.
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Notes
'The first step to marketing yourself as an artist or art business is losing the feat of being “salesy” or “marketable”. Creating a strategy to promote something you worked on or wanting to share it with an audience doesn’t make you a “sell-out”, you are building up the basis of a profitable career doing what you are passionate about.' I really like this quote, something was nagging me about making an art account, hence why I didn't make one until this year. It did not feel natural to me, I felt I was forcing it; was my art worthy of an account dedicated to it? Am I sell out? Is my work losing credibility because now I am using it for likes and views? To see that this is something other artists feel is comforting. This has helped to soothe the nag, and makes me feel more confident about sharing my work.
Define what you do as an artist; What makes yours different, is it the technique, the media or medium? Define what makes your art yours, from tangible to conceptual.
Know your audience: what are your art niches?; Who are you reaching out to, who would want to see this? Age, gender, location, taste, etc. Look for people who interact with art similar to yours and interact with them.
Establish a marketing goal as an artist; What is your goal of increasing your reach and presence as an artist. Is it to generate commissions, showcase exhibitions/be apart of one, start a gallery, sell? Break this down into smaller, more manageable tasks to not get overwhelmed. Some will naturally happen over time.
Create a portfolio: your presentation to the market; Should reflect your range, interest, prefered themes etc. Use an artist statement alongside this so the client can get to know you as well as the work you make. Motivations, inspirations, what you are trying to express, your experiences etc. Today a portfolio can take the form of a professional website where you show your work. If you want to put a twist on the presentation, you have options like creating an online gallery to present the best of your work. With ArtPlacer’s Virtual Exhibitions you can easily create a 3D gallery showcasing your work with just a few clicks: just choose a venue, upload your artworks, drag and drop them in place, add a description (and even price and a button for inquiries), and customize the space to make it your own, you can change the color of walls and floors, adjust the lighting and contrast, and even add frames for each piece. The best part? In these online galleries, you can showcase anything from images to NFTs and videos, you can show the full range of your creativity. (could come in handy, to make a website. LOOK FURTHER INTO)
Create an online presence; Followers aren't just there for likes, they are modern patrons. They help share and boost your work to others. Share content to gather like-minded people. Show your creative process, behind the scenes, sketches, finished art, how you would showcase it etc. There are many digital tools artists can use to create a successful profile: from scheduling tools to posting images and video content. For example, with ArtPlacer’s Room Mockups, you can create Instagram-worthy images of your artwork in a digital room mockup to give a better sense to your followers of how the piece would look in a certain space, and also, give your feed a curated aesthetic. ` (LOOK FURTHER INTO)
Market your artwork; ArtPlacer’s Widgets are simple “Try before you buy” integrations for artists’ websites. The Client Rooms feature activates a customizable button on your website that allows visitors to “drag and drop” your art pieces into pictures of their own spaces, the result is a scale-accurate layout that will help them see how your work looks in the area they want to present it.
Define a selling strategy for your artwork; Local or global, independent or gallery joined? Make it clear what, who and where you want to work. Describe your work, converse with audience, know them, promote your work, make it easy for them to contact you about your work.
Networking: get to know the art market; local and global, learn what is wanted, needed and how you can promote your art to these spaces.
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church-capital · 5 months
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Guerrilla Marketing Agencies in Missouri
Unleashing Creativity: The Power of Guerrilla Marketing Agencies in Missouri
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In the heartland of America, where innovation meets ingenuity, guerrilla marketing agencies in Missouri are revolutionizing the advertising landscape. From the bustling streets of St. Louis to the charming neighborhoods of Kansas City, these agencies are redefining marketing through bold and unconventional tactics. Join us as we dive into the world of guerrilla marketing agencies in Missouri, exploring their creative strategies, memorable campaigns, and the impact they have on businesses across the state.
The Rise of Guerrilla Marketing in Missouri
Missouri's diverse and vibrant communities provide fertile ground for guerrilla marketing agencies to flourish. With a mix of urban centers, suburban neighborhoods, and rural areas, Missouri offers a canvas for creative advertising campaigns. Guerrilla marketing agencies in the state leverage this diversity to develop campaigns that resonate with local audiences, whether it's through immersive experiences in downtown St. Louis or grassroots activations in small-town Missouri.
The Role of Guerrilla Marketing Agencies
Guerrilla marketing agencies specialize in creating unconventional and high-impact campaigns that capture the imagination of consumers. These agencies embrace creativity, innovation, and out-of-the-box thinking to deliver memorable brand experiences. From guerrilla stunts and pop-up events to street art installations and viral campaigns, guerrilla marketing agencies in Missouri are experts at generating buzz and sparking conversations.
Innovative Strategies and Tactics
Guerrilla marketing agencies in Missouri employ a wide range of strategies and tactics to create memorable campaigns:
Ambient Advertising: Placing ads in unexpected or unconventional locations to grab people's attention, such as sidewalks, park benches, or public transportation.
Stunt Marketing: Creating attention-grabbing stunts or events that generate buzz and media coverage, such as flash mobs, publicity stunts, or pop-up experiences.
Street Art and Graffiti: Using street art and graffiti to create visually striking displays that engage passersby and spark conversations.
Viral Marketing: Creating content designed to be shared widely on social media platforms, such as viral videos or interactive experiences.
Memorable Guerrilla Marketing Campaigns in Missouri
The Mystery Graffiti Art (St. Louis): Mysterious graffiti art began appearing overnight on walls and buildings throughout St. Louis, captivating residents and generating buzz on social media.
The Pop-Up Street Performance (Kansas City): A guerrilla marketing agency organized a surprise pop-up performance in downtown Kansas City, showcasing local talent and attracting crowds of spectators.
The Flash Mob Dance Party (Springfield): In Springfield, a flash mob dance party organized by a guerrilla marketing agency surprised shoppers and passersby, creating a memorable and engaging experience.
The Impact of Guerrilla Marketing in Missouri
Guerrilla marketing campaigns in Missouri have the power to create lasting impressions, generate buzz, and drive brand awareness and engagement. By tapping into the element of surprise and delight, guerrilla marketing agencies can create memorable experiences that resonate with audiences long after the campaign has ended.
Conclusion: Redefining Marketing in the Show-Me State
Guerrilla marketing agencies in Missouri are at the forefront of creativity and innovation, redefining the way brands connect with consumers. With their bold and unconventional approaches to advertising, these agencies are making a lasting impact on businesses across the Show-Me State. Whether it's through guerrilla stunts, street art installations, or viral campaigns, guerrilla marketing agencies in Missouri are proving that when it comes to marketing, creativity knows no bounds.
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