#MBA2022

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LPU Online MBA Admission

Enroll now for the prestigious LPU Online MBA Admission and elevate your career to new heights. Gain valuable knowledge and skills from industry experts in a flexible online learning environment. Secure your future success with LPU Online MBA Admission.

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Unleashing the Power of Distance MBA Empowering Working Professionals

Introduction:

In today's fast-paced world, where career growth and personal commitments often go hand in hand, pursuing higher education can seem like a daunting task. However, thanks to the advent of Distance MBA programs, working professionals now have the opportunity to balance their professional and academic aspirations. In this blog, we will delve into the distance MBA industry, highlighting its benefits for working professionals. We will also explore two renowned institutions in this space: Symbiosis MBA Distance and Sikkim Manipal University of Distance Education.

Benefits of Distance MBA for Working Professionals:

Flexibility and Convenience:

Distance MBA programs offer the ultimate flexibility for working professionals. With online coursework and self-paced learning, individuals can study at their own convenience, allowing them to seamlessly integrate their studies into their busy work schedules. This flexibility enables professionals to upskill and enhance their knowledge without sacrificing their current job responsibilities.

Career Advancement Opportunities:

A distance MBA provides working professionals with a valuable credential that can significantly boost their career prospects. The comprehensive curriculum of these programs covers various aspects of business management, equipping individuals with the necessary skills to excel in leadership roles. By acquiring an MBA degree, professionals can enhance their credibility and unlock higher-level positions, salary increments, and broader job opportunities.

Networking and Collaborative Learning:

Contrary to common misconceptions, distance MBA programs foster an interactive and collaborative learning environment. Virtual classrooms, discussion forums, and group projects enable students to connect with peers and industry professionals from diverse backgrounds. This networking opportunity expands professional horizons, facilitates knowledge sharing, and fosters a strong professional network.

Practical Application of Knowledge:

Distance MBA programs often integrate practical components, allowing working professionals to apply their newly acquired knowledge directly to their current job roles. This real-world application helps bridge the gap between theory and practice, enhancing problem-solving abilities and critical thinking skills. The immediate relevance of the coursework strengthens professional growth and development.

Symbiosis MBA Distance:

Symbiosis MBA Distance is a renowned name in the distance education sphere. With its industry-focused curriculum and flexible learning options, Symbiosis offers working professionals an ideal platform to pursue an MBA while continuing their careers. The institution's emphasis on academic excellence, combined with industry-relevant projects and case studies, ensures that graduates are well-prepared for the dynamic business landscape.

Sikkim Manipal University of Distance Education:

Sikkim Manipal University of Distance Education (SMU-DE) is another leading player in the distance MBA domain. SMU-DE offers a wide range of specializations, allowing professionals to tailor their MBA according to their interests and career goals. The university's comprehensive learning resources, including e-books, online study materials, and virtual classrooms, provide a holistic learning experience to students.

Conclusion:

The distance MBA industry has revolutionized higher education for working professionals, offering a flexible and convenient way to enhance skills and advance careers. With institutions like Symbiosis MBA Distance and Sikkim Manipal University of Distance Education leading the way, professionals can now embark on a transformative educational journey without compromising their professional commitments. The diverse benefits of distance MBA programs make them an attractive option for individuals seeking career growth, personal development, and the opportunity to excel in the dynamic business world.

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𝐀𝐝𝐯𝐢𝐜𝐞 𝐟𝐨𝐫 𝐂𝐀𝐓 𝐄𝐱𝐚𝐦 𝐟𝐫𝐨𝐦 𝐕𝐢𝐧𝐚𝐲 𝐌𝐨𝐝𝐢 - 𝐂𝐚𝐫𝐞𝐞𝐫 𝐂𝐨𝐚𝐜𝐡 (𝐓𝐫𝐚𝐢𝐧𝐞𝐝 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝟓𝟎𝐊 𝐀𝐬𝐩𝐢𝐫𝐚𝐧𝐭𝐬 𝐓𝐢𝐥𝐥 𝐍𝐨𝐰) | 𝐌𝐛𝐚𝐑𝐨𝐢

If you are hooked on the idea to do MBA in the future, then this reel and the MBAROI portal are made for you!!

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Do follow for more useful information like this regarding MBA and other competitive/ entrance exams.

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Creating Awareness to Protect the Planet: A Case Study on Marketing Strategy of a Leading Air Cooler Brand

A marketing strategy is a business’s game plan for reaching the prospective consumers and turning them into customers of their products or services. Marketing strategies should revolve around a company’s value proposition. The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. A marketing strategy should revolve around the company’s value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business. To guide students, through this sample MBA Project work, we shall present how the company under consideration has formulated its marketing strategy by creating awareness to protect and conserve our Planet.

About the Company

Founded in 1988, in Gujarat, India, the leading Air Cooler Brand considered for this MBA project study is Symphony Limited, which has established a new category of evaporative air-cooling in India, taking it to the globe. As a disruptor of a highly unorganised sector, the company has set high benchmarks comprising 201 trademarks, 64 registered designs, 15 copyrights and 48 patents, defining the gold standard of air cooling. Symphony is an Indian Multi-National Company that is present in over 60 countries, is the world’s largest manufacturer of air-coolers. From inventions to innovations, energy responsibility to environment stewardship, Symphony is a market leader which has been cooling customers for generations. The massive supremacy of Symphony coolers in the residential, industrial and commercial segments has made the brand synonymous with ‘cooling’.

Rationale of the Study

As a pioneer in the air-cooling industry, Symphony develops breakthrough technologies to combat climate change. It provides solutions for affordable cooling and comfortable environments for maximum efficiency, productivity, and well-being for household, commercial and industrial air coolers. Considering many advantages of air coolers and the emerging market potential for the product, it is felt essential to carry out a MBA project study on marketing strategy of Symphony Ltd so that findings of the study can be utilized by the other similar organizations producing or marketing Air Coolers.

Marketing Strategy

The Air Cooler brand for this MBA project study is committed to create awareness on the need to protect and conserve our planet. Symphony is a highly responsible brand when it comes to the conservation of planet earth and aims to take measures to prevent possible damages to the environment. While technology has made our lives simpler and more convenient, it has proved to be hazardous for our environment. Marketing strategy of Symphony is to educate consumers on why they should be mindful of the side effects of their choices. The company, through its marketing campaign, informed that adapting to sustainable ways of cooling can lead to a positive change. Apart from that, its research findings have also shown that air coolers as a category is more environment-friendly and conducive than ACs. So, as part of its marketing strategy, launched a communication to bring about a change and conserve our planet.

Marketing Mix

The spending on Digital has increased across all categories and that is true for Symphony as well. Earlier the company used to be heavy on Television and Print, but now a days they have included regional mediums like outdoor, cinema, etc. as part of the media mix, to target specific regions and give regional support that is required. To stand out in this cluttered market the company always highlighted relevant consumer insights. One of the key aspects of buying air coolers is the low cost of the product, and its affordability in terms of operating it. The company is constantly creating awareness around that through its many campaigns. For example, it had launched a campaign with an innovative approach - Ek Samose ke kharche mein poore din ki Cooling - Garmi Ko Karo Symphony. The company is spreading the product benefit and contextualizing the low running cost of air cooler sand assuring the consumers to find value for money and have an impeccable shopping experience. Launched recently a unique AI-led nationwide initiative through Indian cricketers Harbhajan Singh and Shikhar Dhawan. During that campaign, created hyper-personalized video films for over 2,300 retailers across India. That was for the first time in the consumer durables industry when a brand leveraged artificial intelligence, and initiated geo-targeting for each retailer. So, marketing mix strategy of the brand across its various product categories should be studied as part of the MBA Project.

Strategy to meet future challenges

The Air cooler brand considered for the MBA project work grew by 15 % in the last financial year. It expects similar growth current year also. To ensure 100 % presence digitally, the company had also launched its D2C website and introduced kids range coolers exclusively on that website, receiving good response from across all regions. They have a plan to continue to launch new products on that website in the future too. Launched two new products, and the first one is within the cooler portfolio. Keeping in mind the taste of children, normally something more colourful and not regular white coolers, they have launched Disney and Marvel-themed air coolers first time packed with an aesthetic appeal, innovation, and technology.

Conclusion

If you are an MBA student and about to start your MBA project work but if you feel like unclear of where from to start, then this article is for you. Dedicated faculty member of Madembaezy can help a student during the MBA project study and to find a subject, select a topic, find an organization for the MBA Project work and plan the MBA project and will act as a liaison between the student and the host organization.

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*MBA404 Customer Behaviour and Marketing Psychology*

A Market Oriented Company or Firm is a business entity that operates with a philosophical focus on customer centric communication.

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Lowest ranking IIMs are:

1)IIM Sirmaur

2)IIM Ranchi

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4)IIM Amritsar

To know more, follow TrulyEX

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The admit card for the AIMS Test for Management Admissions (ATMA), which will be administered during the July session of 2022, has been made available by the Association of Indian Management Schools (AIMS). On the official website, atmaaims.com, applicants will be able to check and download their admit cards.

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Top 7 Benefits of Online MBA colleges in India

Several years of experience in the business world require some career advancement by opting for certain certification programs such as an online MBA. Earlier, it was difficult for working individuals to get an MBA as they had to attend classes regularly, but online MBA programs offered by various reputed colleges have solved this problem and made it easy to get an advanced business degree. This is another advantage of pursuing an online MBA from a reputed university like Bharati Vidyapeeth Deemed To Be University (BVDU) as it increases the chances of exposure to different peer groups. Demand for online higher education courses has grown by 41%, with MBAs dominating the field. Read about its benefits.

Advantages of an online MBA program

Flexible Schedule: Working individuals prefer a work-life balance and in such a situation, Online MBA colleges in India give them the option of flexible study hours from the comfort of their homes. Universities offer a hybrid structure where there are live classes and a few regular classes, making it easier to accommodate busy work and family schedules. This results in a smoother on-the-job learning process. According to a US News and World Report, 91% of online MBA students are working while earning their degree.

Affordable compared to regular MBAs: Regular MBAs at top institutions are often very expensive. Those who are on a tight budget but need to pursue an MBA to move ahead in their career can easily do so by taking an online MBA course at a lower cost. Despite the affordability, there is no compromise in the education provided to the candidates which are known to be very beneficial for working professionals. Also, after successfully completing the course, the chances of getting a job with a higher package or a promotion in your current job increase.

Top Quality Curriculum: This is ensured by using the latest technology for teaching on various interactive platforms such as Angel and Adobe. Tools like Google Docs allow students to edit and share with their peers anywhere in the world; Zoom, Skype, VoiceThread, and other similar tools make it easy for students and professors to conduct online meetings.

Multiple specializations to suit the candidate's goals: Just like a regular MBA course, an online MBA offers a range of specializations such as marketing, strategic management, general management, international business, finance, consulting, IT, operations management, and business and human resources. Some universities even offer a dual specialization that improves the candidate's management skills and versatility in the labor market.

Expanding your business network: People from different places are pursuing an online MBA and the program has general meetings where they get to know each other. This expands the business network, which turns out to be beneficial when looking for better job opportunities in the future. Candidates will also gain access to an extensive alumni network and the chance to learn from their experience solving critical business problems.

Learning advanced management skills from the safety of the home: In the current pandemic situation where stepping out of the home is risky, an online MBA program helps candidates acquire advanced management skills. These are essential for the company to succeed. The course improves people's leadership and management skills, helps them hire top talent and improve employee retention in the company, and creates hierarchies that can help the company thrive and easily deal with changing business situations with new challenges.

Conclusion:

Those who plan to change their career or become an entrepreneur to fulfill their dreams can study at Online MBA colleges in India at reputed universities like Bharati Vidyapeeth Deemed To Be University (BVDU). It has experienced faculties and an interactive curriculum to acquire the required skills to achieve its goals and adapt to the changing market. Even in a competitive market, only the most efficient businesses succeed, and skilled MBA graduates can make a huge contribution to this. Online MBA college plays a significant role in raising your career level and therefore it should be chosen wisely.

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LPU Online MBA Admission

Enroll now for the prestigious LPU Online MBA Admission and elevate your career to new heights. Gain valuable knowledge and skills from industry experts in a flexible online learning environment. Secure your future success with LPU Online MBA Admission.

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Symbiosis Distance Learning

The Symbiosis Centre for Distance Learning is one of India's largest autonomous institutes for distance education (SCDL). Symbiosis Centre for Distance Learning, which was established in 2001, has swiftly increased its capacity to provide excellent teaching to a large number of students, making it one of India's rare and most esteemed distance learning institutes. A few of the industry-specific programs SCDL Pune offers include business management, international business, information technology, banking and finance, supply chain management, customer relationship management, insurance management, education management, business and corporate law, and entrepreneurship development.

Additionally, Our team works with local, national, and worldwide organizations to provide the Corporate programs. Leading businesses including IBM, Cognizant, Infosys, Wipro, Ranbaxy, Collabra, Aditya Birla, Bharti Retail Pvt. Ltd., Wall-mart, Vodafone, Cipla, etc. collaborate with SCDL to provide corporate programs. For the construction of its self-learning, e-learning, and teaching materials, Symbiosis Distance Learning uses the best academic resources from its sibling Management Institutes to assure quality. The programme offered by any full-time management institute would be equivalent to this one.

The SCDL has held an ISO certification for the last six years. 2018 saw the approval of Symbiosis Distance Learning's ISO 9001:2015 certification. For effectively establishing quality, SCDL was awarded "Quality Management System" accreditation by NVT Quality Certification PVT. LTD. NVT Quality Certification Pvt. Ltd. is recognised by ANAB.

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Study of Fashion Marketing Strategy to Stay Relevant to Consumers of All Ages

The leading Indian fashion brand considered for this MBA project study is fbb. Commencing its journey about twelve-year ago, fbb has been delighting audiences– both with its wide range of fashion offerings, and its vibrant and bold advertising. With a mission to make in India, fbb stands for aspirational value fashion. From formals for business meetings to casual wear, from versatile ethnics to comfortable home wear, fbb creates exclusive merchandise for its consumers under its own private labels, with a wide variety to choose from. The brand fbb aims at youthful consumers in India that intends to stay in synchronised with the current fashion trends. The brand has more than 300 stores spread across metro cities, Tier II and Tier III cities in India.

Marketing Mix of Fbb

The fashion brand fbb spends a healthy amount on marketing and are extremely active in the social media digital space. The brand fbb is a young brand, so it is imperative to ensure brand awareness among the consumers and influence their purchase decisions. This necessitates fbb to have a young voice on social media platforms, which can appeal to people of all ages who are young at heart. So the company have a healthy mix of digital, ATL (Above the Line) and BTL (Below the Line) campaigns. In terms of Digital marketing, content is something very important and the company invested a lot in content development which is media agnostic, seamless and occupies our consumer’s mind space. The brand customize its content zone-wise, according to demographics of the region, to cater to consumers of all ages with one voice.

Brand Strategy for Tier II & Tier III cities

Presence of fbb brand in Tier II and Tier III towns and cities are growing manifold. If we look at the volume of sales, it is skewed towards the metros and mini metros; however, the primary growth comes from Tier II and Tier III towns. This is mainly on account of the exposure these consumers have today to a lot of information. This makes them smart, value-for-money consumers, which ties in very well with fbb brand philosophy, with its strong focus on value fashion. Thus, these towns and cities are focus areas for fbb and it has a customized marketing strategy to reach out to consumers there, in terms of catchment assortment specific to the region, product mix, marketing mix and more. Over a period of time, fbb is looking at opening many new stores in the East and another four-five new stores in the South. Brand’s marketing strategy in totality should also be studied as part of the MBA project work.

A balance between brick & mortar retail and e-commerce

Fbb is a brick and mortar brand and there is no doubt on this fact. In India, the market is still 98 % brick and mortar. That said, fbb has a strong omni-channel strategy in place. This involves talking to the consumers, especially the youth online and then getting them to visit out retail outlets to experience the latest offerings. fbb have been very successful in doing this, as its redemption percentage of 36-37 % shows, and the brand invests wisely in e-commerce to drive sales directly. The company runs specific campaigns on the e-commerce platform, apart from being present on other e-commerce sites like Amazon, Flipkart and Paytm Mall. The true balance between brick and mortar and digital marketing by a fashion brand can be studied as part of this MBA project.

Growth strategy in the coming years

The focus of fbb brand will be on Tier II and III markets, and have very big plans for them. The brand will continue to speak the language of the customers, which they have been doing very effectively. However, the slicing of communication will be sharper to suit the requirements of vernacular markets. This strategy has worked for the company, thus far and it is confident that it will help in the continued success, even as the company remain a step ahead of the curve. Strategy relevant to future growth should also be studied as part of the MBA project.

Conclusion

The fact that fbb is a well-established brand which is proactive to market requirements works in its favour. They anticipate trends and are fast adaptors of fashion, with offerings to meet the diverse and ever-changing fashion needs of consumers across the board. That said, competition pushes fbb to do better and to have a sharper, more focused marketing tone, and so the company welcome other fashion brands. Thus the brand’s strategy to stay relevant should be studied in detailed for reference of other players in the industry as part of the MBA project.

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Amity University Distance Learning Admission 2022 is approved by UGC and AICTE. The institute is accredited with NAAC.

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ISBR Business School (International School of Business and Research) is arranged in Electronic City of Bangalore which is set up under the aegis of Bangalore Educational Trust in 1990. ISBR is recorded among the Top Business Schools of the Country and supported by AICTE, Ministry of HRD Government of India.