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Louis Tomlinson “The Communist King” is a liar who exploits his fans—Part I

As promised, this post exists thanks to The Mayor of the Hags and her usual “Louis good, Harry bad” nonsense.

Generally speaking, I don’t have a problem with Louis himself—I dislike him, sure, but my real issue is with his fans. This blog is about providing receipts for a fairer fandom, not defending Harry Styles’ honor (god knows he doesn’t need me for that).

That said, The Mayor of the Hags isn’t pulling this out of thin air. Louis Tomlinson is a shady motherfucker and a liar, so let’s get into it.

INTRO

Before we start, a necessary clarification: Understanding someone’s upbringing and economic status in the UK requires knowing its class system—a deeply ingrained structure that goes beyond money.

Yes, Louis’ family was working class. That’s not up for debate. But so were the other four members of One Direction—the difference is, they weren’t marketed that way.

Initially, Louis wasn’t in control of that image either. 1D’s team assigned each member a persona, and his was the “working-class underdog.” His family history—his teen mom, absent dad, and their supposed struggles—was hammered into fans’ heads.

The 1D documentary reinforced this. His mom spoke about their hardships, Louis talked about sharing his wages, and his role as the eldest helping his siblings was a recurring theme. It wasn’t just mentioned—it was drilled in. And while it wasn’t false, it was exaggerated for a narrative.

And this branding wasn’t aimed at class-conscious Brits. Why? Two reasons:

1D’s fanbase was global, which meant most of them wouldn’t grasp UK class nuances.

1D’s fanbase was also mainly pre-teens, so even British fans—it’d mostly flow right by them.

What fans would understand is poverty. That’s what Louis’ branding tapped into.

All five 1D members came from working-class backgrounds. None were well-off. If they really wanted to highlight financial hardship within the group, the person that actually struggled was Zayn—but instead, they were too busy whitewashing him, erasing his Pakistani father, and branding him as “mysterious” to bother. Emphasizing his economic background would’ve clashed with that strategy.

THE REALITY

Louis’ mom, Johannah, was 18 when he was born, and his biological father, Troy Austin, left when Louis was just a baby—both true facts.

Being a teenage single mom can be tough financially, but what often gets overlooked is that Johannah met Mark Tomlinson soon after Troy left. Mark became a father figure to Louis, legally adopted him, and went on to have four more kids with Johannah.

Mark often shares old photos on his Instagram, like the ones below, showing how long he’s been in Louis’ life. In the first, Louis is blowing out four candles on Christmas Eve 1995. In the second, from December 1994, Mark captions it “Christmas past with Louis & Daddy.” These photos confirm Mark was already a father figure to Louis by the time he was two, spending Christmas together and calling himself “Daddy” before Louis turned three.

Louis had a present father who gave him his last name and was there throughout his childhood. Mark and Johannah married and stayed together until late 2010 or early 2011, by which point Louis was already in One Direction, meaning he grew up in a stable two-parent household.

His eldest sister, Lottie, was born in 1998, and his second sister, Félicité, in 2000—when Louis was six and eight years old, respectively.

Around this time, Johannah attended Leeds University and graduated with a degree in Midwifery in 2002. Leeds University confirmed this, featuring her in an alumni magazine alongside Ben Winston, who graduated two years later

For those unfamiliar with the UK education system, studying at Leeds University can be expensive and is considered one of the top universities in the country (though not quite at the level of Oxbridge). To put its prestige into perspective, it was good enough for the son of a Baron—Ben Winston. His father, Baron Robert Winston, has held a seat in the House of Lords since 1995.

The fact that Johannah was able to attend Leeds while raising three children—presumably on just Mark’s paycheck—suggests they were financially stable enough to support her education, their home, and their kids.

Mark worked as a commercial truck salesman, a well-paying role, especially since commercial trucks typically have higher profit margins than regular cars. After graduating, Johannah worked as a midwife at an NHS hospital, a job that also offers a solid income. By 2004, when Louis was 12, Johannah gave birth to twins, Daisy and Phoebe, who appeared as extras on an ITV show, Fat Friends. Johannah also worked as a chaperone on set, where she met James Corden.

Louis had a few TV roles as well, including an extra part in the film If I Had You and in the drama series Waterloo Road.

In the early 2000s, Johannah likely earned £18K–22K a year as a midwife, depending on her band, plus extra income from her chaperone work. Mark’s base salary would’ve been slightly above minimum wage, so around £15K, with commissions potentially doubling or even tripling that, bringing his total income to £30K–60K+.

Together, their combined income would have ranged from £50K to £82K+ annually.

For context, the median household income in Doncaster in 2024 was around £24K. In the 2000s, that figure was likely even lower, meaning the Tomlinsons' combined income would have easily doubled or even tripled the local average.

This was reflected in their lifestyle. The family regularly went on vacations, and Louis went to France every single year since he was born.

Sometimes twice a year…

Going to France every year, sometimes twice a year, for a big family of seven would be nearly impossible for a financially struggling family. While it's not super expensive for a British family to go to France, the frequency and size of the trips suggest the Tomlinsons were financially comfortable, not struggling.

In fact, Louis even taught Harry how to ski—though Harry was supposed to be “the posh one”... Skiing is definitely not a cheap hobby, further highlighting the Tomlinsons' financial stability.

Louis owned a Clio as a teenager, and his girlfriend at the time, Hannah, confirmed it on Twitter. Although her account has since been deleted, you can still find a link to the tweet.

For Americans, this might not seem that significant, but in the UK, it's much less common for teenagers—especially those from lower-income backgrounds—to own a car. In fact, a 2017 poll showed that only 55% of people aged 18-29 owned any car or motor vehicle (including bikes). And that’s up to age twenty-nine.

In the UK, you can't drive until you're 17. By 2012, only 10% of 17-year-olds had a driver's license, according to the Department for Transport.

This highlights how rare it was for Louis to not only drive but also own his own car. If he was able to sell it when he moved to London with One Direction, then it clearly wasn’t a family car.

Louis also owned a mid-tier smartphone, a laptop with editing software (for uploading covers to his YouTube channel), gaming consoles, and expensive clothes. He took acting lessons and even owned a keyboard.

The Tomlinsons lived in a detached house in Bessacarr, the most expensive part of Doncaster. Detached houses are typically the most desirable types of property since they don't share walls with neighbors. In contrast, semi-detached homes and terraced houses are more common in working-class areas.

A TikToker from the area did a tour of Louis’ childhood home and his grandparents’ house (neither of which are owned by the family anymore). The Tomlinsons had owned the detached house since at least Lottie’s early childhood.

I want to make this clear: none of this means his family was wealthy, nor does it erase their working-class status. The area they lived in, their family history, and the jobs they held were all firmly working class. With such a large family, they likely faced financial difficulties, especially when Louis was younger.

What this does negate, however, is Louis’ repeated claims of severe financial hardship—his insistence that they were a low-income family who couldn’t afford anything.

Louis' constant emphasis on his struggles feels forced, like a strategy to appear relatable despite being a millionaire charging fans—who are actually struggling, in some cases—premium prices. His image is a caricature, and we’ll continue to deconstruct it. He didn’t just exaggerate; he outright lied about some of these claims.

At some point, I may dedicate a post to Harry’s background, but for now, it’s important to note that while he was marketed as “posh,” he actually came from a working-class family, facing many of the same struggles as Louis. Although his family lived in more affluent areas for part of his childhood, his childhood home was a terraced house, described as “humble” in publications.

Before settling in Holmes Chapel, Harry’s family lived in Evesham and above a pub in Northwich, both of which were far less affluent. His parents separated when he was seven, and his mother remarried, only to separate again when Harry was twelve. Both Harry and his sister, Gemma, were latchkey kids due to their mother's long working hours.

Robin, Harry's stepdad, didn’t come into his life until Harry was 13/14, and they didn’t marry until Harry was 19. By then, Harry had been in 1D for years. While Robin was wealthier, he was only a significant presence in Harry’s life for a very short period prior to the band.

So why was Harry marketed as “posh”? Every pop band has a “posh” member. In Take That, it was Gary Barlow. In the Spice Girls, they went all in and literally nicknamed Victoria Adams “Posh Spice.” It’s a strategy to ensure all audiences have someone they can relate to. But since all the members of One Direction were decidedly working class, the closest one to “posh” was Harry—simply by virtue of living in a slightly more affluent area. (Crewe, where Holmes Chapel is located, has a median income just £2K above Doncaster’s, so while property and education were definitely “higher level,” it was nowhere near the vast difference we were led to believe).

Perceptions of British social class aside, Louis and Harry’s financial realities were strikingly similar. In fact, on paper, Louis seemed to live with a bit more luxury—at least until Robin entered the picture.

THE HAMMERING

Louis was marketed by 1D’s team as the “working-class lad,” with a heavy emphasis on financial struggles and his family background. While this wasn’t his responsibility, once he went solo, he fully embraced it, making it a core part of his brand.

It’s normal to mention your background in interviews, but what’s odd is when it appears in every single one of them. Take this one from Noisey (now Vice) in 2017, where he’s introduced as:

The fact that Louis’ background was so average, so relatable, was already inherently part of his appeal. Rather than trying to shrug off his working class Northern roots, he vehemently embraced them. There was nothing about Louis that screamed ‘showbiz.’ He didn’t come from money. He hadn’t been to Brit School.

They then position him as the opposite of the other 1D members, especially Harry. (They even link an article where they snobbishly criticize Harry, but I won’t dive into that here to avoid getting derailed.)

Even today, seven years later, when he couldn’t live a life further from what he grew up knowing, he clings onto his background with an almost commendable stubbornness. While the others from the band—particularly Harry Styles and Zayn Malik, and even Liam Payne to a certain degree—seem to revel in the starry sheen of pop fame by dating other high-profile figures, being seen on the front row at fashion shows or stumbling out of A-list parties and having the sort of meticulously crafted marketing campaigns that are designed to create intrigue, Louis has always appeared to shy away from that side of things; with one foot cautiously dipped into the lifestyle, and the other firmly on the ground.

Louis would then go on about Doncaster, how his mates kept him grounded, and how he doesn’t like the Hollywood party scene. That’s basically the theme of every interview he’s had since, up until today.

I can’t think of anything more boring than going through all of Louis’ interviews in detail, so I’ll just share short snippets with sources of a few of them instead.

HYPEBEAST - 2023

Many know Louis Tomlinson as a Doncaster lad-turned-pop-icon and part of era-defining boyband, One Direction. But despite his superstar status, the 31-year-old has never lost touch with his relaxed Northern soul. It’s been central to everything he puts his mind to, from music to football… and now, fashion.

That’s how it starts, btw.

FAR OUT MAGAZINE - 2019

His working-class Yorkshire heritage, he told me, is what has made him the man he is today: “You’ve got to be fucking humble where we’re from you know what I mean? Because otherwise you get called out like ‘who the fuck do you think you are?’”. The greatest takeaway from our conversation is that Louis Tomlinson is still that music enthusiast that entered the music industry in 2010 who, despite all the success and fame, has managed to stay grounded.

A music enthusiast who hasn’t learned how to play a single instrument in 15 years and cannot talk about songwriting coherently for the life of him. Sure. Whatever you say.

THE GUARDIAN - 2017

Tomlinson gives the example of how he first became famous. Born in Doncaster in 1991 he was raised by his mother, Johannah Deakin, and later also by her new partner Mark Tomlinson. (...)  And as a self-aware northerner, from a proudly working class family (...)

“Later also,” the wording implies much later, not at TWO YEARS OLD. I also thought they might not mention his family was working class in one interview. Alas.

THE GUARDIAN - 2019

As a child, growing up in Doncaster with his mum Johannah, who raised him alone until she married Tomlinson’s stepfather, he loved performing. “I liked to be the class clown, I liked to make people laugh, to show off, all that.” When his younger twin sisters were cast on TV dramas, he would sometimes go along as their chaperone, earning £30. “Where I’m from, we don’t have anyone who’s been on TV or anything like that, so it was super-exciting,” he says. He ended up picking up work as an extra. “The pinnacle of my acting career was one line on an ITV drama. I don’t even know if they used my scene,” he says with a laugh. When he was 15, he joined a drama group in Barnsley, which his mum would take him to when she could afford it. “I think I was confused, thinking I wanted to act when actually what I wanted to do was perform.”

Once again, minimizing the role of his stepfather to paint this picture of a single mom. Mark raised him for SIXTEEN YEARS. Johannah was a single mom for TWO.

She took him to lessons “when she could afford it.” The constant drilling of these financial struggles drips drips drips from every single word in every single interview. This interview in particular will be brought up later again.

THE GUARDIAN - 2022

I worked at Doncaster Rovers as the guy you bought the pies off. We had a little scheme. If the pie fell on the floor, even foil side up, it couldn’t be sold. I didn’t have a lot of money at the time, so a lot went overboard, because the pies were banging. I’ve not been on a night out in Doncaster for years. It’s a combination of being too busy and the fact there’s always a chancer who wants to give you a slap. I don’t want to get my head kicked in. I’m low-maintenance. I don’t have any major diva requests. As long as I’ve got coffee and cigarettes, I’m sound.

THE TELEGRAPH - 2022

Scruffily unshaven, in gym wear and trainers, the 30-year-old hops up to open a window, while chatting away in a friendly and engaged manner. “I never really chose this life,” he insists, with a strong Doncaster accent (though he lives in Hertfordshire now). “I auditioned for X Factor and crossed me fingers. And now, here I am.”

In. Every. Interview. He has to tack that in. He just has to.

METRO - 2022

“That’s the sound that I would say defined growing up for me. That kind of music is big in the North of England full stop and especially in working class town-forward-slash-just-been-made-a-city Doncaster. I spent a lot of my time as a young lad in this indie bar called Priory, and that’s how I discovered a lot about music that I’ve grown up to love.”

This one is hilarious, because the question was about what type of music he liked and why. He could be asked what he had for breakfast and he’d reply, “Well, as a working-class lad from Doncaster...” To be perfectly honest? I presume he already has said something to that effect.

“UNDER THE TONGUE”, Adidas Documentary - 2024

“We didn’t have a load of money when I were younger, so I didn’t have great boots growing up. Like anyone who didn’t have a pair of Predators, of course I always aspired to have a pair.”

It’s a 2-minute appearance and he manages to sneak that in. Insanity.

This talking point is persistent in everything he does. Even in stuff like his track-by-track commentary, particularly for his second album, FitF.

The man wore hammer and sickle clothes, for crying out loud.

The literal communist symbol. I’m not here to do the meme...

But I am here to tell you that a communist Louis Tomlinson is not. He exploits his fans, especially his most ardent ones, who tend to be the ones who suffer economic hardships the most—the ones he’s trying to be relatable to. The ones who see themselves in his inane discourse. But we’ll get to that.

His whole “anarchy” as an asthetic—particularly as a tattoo— is grating as fuck.

Louis is a multi-millionnaire who hoards wealth through very little hardship and who nowadays makes a ton of money with the least amount of effort. This goes against the very fabric of the anarchist movement.

He’s also a very proud Englishman who even in fucking INDIA pointed to a fan wearing an England shirt in the audience:

Overt nationalism coming from a self-ascribed anarchist, particularly from one who comes from a colony system as cruel and long-lived as the British Empire over India, is the exact opposite of what anarchism stands for.

Remember when he did an entire music video for his main solo single in 2017 in Doncaster:

Whatever, cool, if it wasn’t for the fact that it came with an entire round of press with this as a central talking point. And a behind the scenes music video where the main focus is once again, Doncaster and how working class it is.

He also wrote a couple of songs about this or related to it, particularly Common People:

And with this song, we start the next section.

THE LIES

If he was simply hyper-focused on this upbringing of his—despite the fact that he’s spent about half his life living as a millionnaire already and well, everything else I’ve already covered, it’d be a little comical, whatever, but he outright lies and exaggerates constantly.

The lyrics to Common People... the only reason he gets away with these lies is that he’s not successful enough for non-fans to notice, and his fans would jump off a building if he asked them to.

I came from a good home A house full of terraced dreams That was enough for me You know, you had to see it to believe

You... you didn’t live in a terraced house, Louis. You lived in a quite big detached house in Bessaccar, with a two-income household that doubled (maybe even tripled) the median for the area. WHY ARE YOU OUTRIGHT LYING? You know who lived in terraced/semi-detached houses? ALL OF YOUR 1D BANDMATES. And NONE OF THEM made their working-class background their entire personality!

It’s insidious, the way he lies. In his documentary, he has his grandparents talk about how little money his mom had and how they lived in a little apartment. Then Louis says that his biological dad left him and he was alone with his mom, but that he didn’t “miss the love of a father” because his mom “doubled that.”

Then Lottie talks about how he had four sisters, and Louis takes over and says he loved being “the only lad.” The implication being here that his mother was taking care of five children on her own. That there was no father.

All of this conversation happens over footage of Louis, his mom, and his sisters. He completely erases his stepfather from a huge chunk of his life. A stepfather that was there for him since he was two. There are not even pictures of Mark during this segment, a feat that was probably quite hard to accomplish, considering he was literally there. This was part of an extended trailer for the documentary, meaning the part most people would watch (from 2 mins on).

Of course, you could try to find a way to justify it, somehow. Maybe he’s not on good terms with his stepdad? Maybe his stepdad did something or something happened, and Louis made the operative decision not to include him for that reason? But his stepdad is in the documentary. In fact, he shows up right after this section to talk about Louis auditioning for Grease when he was a teenager.

So, the decision to completely erase his stepdad—the man who adopted him and gave him his last name when he was a toddler—from a huge chunk of his life, specifically highlighting his and his mom’s struggles, is simply glaring. It’s obviously purposeful. It’s trying to rewrite history and present a completely different reality. One could maybe overlook it as a strange decision, but with no ulterior motives, if Louis hadn’t spent the last several years of his solo career continuously underlining his “struggles” every step of the way.

But he does. Victimization is one of his biggest tools, and being “a working class lad” is at the forefront of this image.

He lied when he said that his mom took him to drama class “when she could afford it” considering in other interviews he said he just wasn’t consistent with it.

He talked about not being able to afford expensive clothes, but he... did.... he owned expensive clothes. He didn’t own designer clothes. But he owned expensive clothes. He even tweeted about buying them before joining the band.

He lied when he said that he couldn’t afford the boots he wanted. Louis you had multiple jobs. You were well-off enough to afford a car. Don’t piss me the fuck off. Maybe your mom didn’t think it was a good idea to spend £150 on overpriced boots, when perfectly good ones could go for as cheap as £60 to £30, but that’s called BEING MIDDLE CLASS. It’s not, “we didn’t have a lot of money.”

He’s so detached from reality that he thinks not being able to splash out buying Predator Adidas is somehow a class signifier. LOUIS, MOST KIDS HAD PARENTS WHO WOULD REFUSE THAT SORT OF SHALLOW SPENDING.

The way he frames things, the way he insists on this talking point. He probably has bought his own lies at this point. There are a ton of others, but they’re smaller. Just white lies. It’d take me forever to break them down one by one, but the thing about them is that they add up to create a picture that simply isn’t true.

THE SHADE

He uses this marketing strategy of his to throw shade at... well, at a lot of people. You’ve seen how one of the earliest articles of his solo career positioned him against Harry, Liam, and Zayn. Also against the obscure figure of “the A-list celebrity.” Against popstars.

Mainly, though, his antagonist is Harry. He throws a lot of shade towards Harry, but never with his chest.

Remember that 2019 The Guardian interview that I said would come up again?

“If I went back to Doncaster and I was dripping in Gucci or whatever, I’d probably get whacked. I’m always very conscious of not acting too big for my boots. It’s the people around me who keep me sane and normal, because they give me insight into real life.”

He said that in September 2019, just a couple of weeks after Harry became the most visible Gucci ambassador and the face of their gender neutral fragrance

But shade aside, because that was 100% purposeful, just two years before saying this... he was dripping with Gucci, and Stella McCartney, and Off White... where? Yep, in Doncaster.

And his “mates” were right there...

And no, it wasn’t an isolated event. He wore Gucci a ton of times. He wore Gucci when hanging out with friends, walking down the street, at concerts, etc. It wasn’t that a stylist put him in a brand and he had no idea or anything like that.

The man, to this day, wears a ton of designer clothes. Prada, Alexander Wang, Burberry, Balenciaga, Givenchy, Armani. Dior, Balmain, Ralph Lauren. There’s nothing wrong with that, of course. The problem is that he acts like wearing these clothes would be that he’d be ashamed to be caught doing. As if he was the opposite of everything Harry represents (something that The Mayor of the Hags constantly drones about).

It’s extremely hypocritical because he does the same thing.

Harry just wears cute clothes, mostly. Sometimes trippy. Louis wears sweatpants that cost a fortune for no reason. Which is fine—he’s a filthy rich celebrity. JUST FUCKING OWN IT, MAN.

A few months after Harry’s debut album came out—a concise record that was 10 tracks long and lasted 40:18 mins—Louis was asked if his debut album would have more than 10 tracks, to which he replied:

That... that is not how music works. Music is art. The important part of music is that it’s good, that it moves something in you, that you enjoy it. If anything, the important part of it in terms of value is if it has replay. I’ve legit never seen anyone else say “value for money” in terms of tracks on an album. He’s so fucking try-hard and corny.

ANYWAY, Louis’ debut album, despite the Communist King’s comments, did have more than 10 tracks... 12, to be exact. It was, incidentally, shorter than HS1, clocking at 39:30 mins. So, by Louis’ own definition, I guess that’s... not value for money?

We covered the other instances of shade already, like when he shaded Harry for not taking drugs while he was in 1D. And there are, of course, others, but they’re not necessarily tied to this whole class/money thing—that I can remember! If you have more examples, feel free to send them over and I’ll add them.

His fans do the heavy lifting for him on this topic. Because he has repeated these talking points so many times that they automatically attack Harry with them.

Louis has somehow convinced them that when he pisses on them, it’s rain. Because make no mistake, The Communist King, pisses on his fans. And that’s what we’ll talk about in part II.

THE STANDARD INTERVIEW

So, we arrived at the last part of this post. It’s funny because I started writing it before this interview came out.

[The following few paragraphs are background info on the writer and the publication. If you want to skip to the interview analysis, you can!

It was written by Joe Bromley, Fashion Editor at The Standard. Bromley’s career dates back to ES Magazine, a key publication in cultural influence. He joined The Evening Standard in 2021 and became junior writer in 2023, with a meteoric rise to editor. He’s also contributed to Lampoon Mag, Yahoo UK, and The Irish Independent. The Evening Standard is a reputable publication in its own right.

Of course, Louis’ fans tried to claim that Bromley is “a Harrie” or was paid by Harry’s team to write such a negative piece. The evidence for this? A year ago, he wrote one article about Harry. It’s not overtly positive and has some snide comments and shade, but it leans positive overall. Otherwise, there’s no connection between them. Bromley doesn’t even follow Harry on social media. He does follow Harry Lambert (Harry’s stylist) and Alessandro Michele, but both are designers, so, as a Fashion Editor, it’s his job to follow them.

Naturally, no one can organically be bemused by Louis’ ridiculous attempt at branding. Joe must be on someone’s payroll!

Why would Harry’s team care to do this? Well, The Hags have somehow convinced themselves that, despite Louis’ solo career going nowhere while Harry’s has skyrocketed, Harry (or his team) is somehow very threatened by Louis and his potential. They can’t explain why anyone—let alone Harry Styles—would be threatened by someone who can’t sing, can’t play any instruments, has the charisma of a cardboard box, and takes zero care of his physical appearance. But, you know, if you repeat something enough times, even if you can’t back it up, it becomes reality.]

Louis describes himself as “chavvy.” This isn’t the first time he’s done this—he’s used the term multiple times.

And this, this misuse of the term chav and what it implies, is exactly why his whole persona is so problematic.

A chav is not simply a young person from a working-class background whose parents didn’t allow them to buy Adidas Predators. A chav is a term that implies actual struggle. It implies growing up on a council estate or a deprived neighborhood, not being able to afford food, lacking access to proper education, enduring an unstable home environment, and growing up surrounded by violence. It implies being unsafe and ostracized by society.

Louis faced none of this. He grew up in a stable, two-parent, two-income household that earned double the median income, with access to technology, education, and a supportive family. He lived in a beautiful, affluent neighbourhood. He owned a fucking car. He might have been a little rowdy and couldn’t afford very expensive boots—that doesn’t make him a chav.

A regular person could describe themselves as a chav without “earning it,” and we could have a lighthearted discussion on whether that’s appropriate. But Louis isn’t a regular person. He’s been crafting this persona for years. He’s been building this fake background since he first went solo, and now, as a fucking millionaire, he’s using it as an excuse to sell overpriced apparel to young girls.

To some degree, it’s reminiscent of the conversation about Harry and queerness. So, why is it problematic for Louis to do this and not for Harry? There are three main reasons.

Harry hasn’t claimed an identity that doesn’t belong to him. In fact, he’s deliberately not claimed any. Queerness isn’t something we can physically measure—it’s something inherent that can change and evolve. No one could assert that he’s lying if he did claim it, but the fact is, he hasn’t. Louis, on the other hand, has. Loudly, repeatedly. He slapped the chav label on himself, a label that can be physically measured, and one he decidedly hasn’t earned.

What Harry adopted is an aesthetic. Aesthetics can’t be copyrighted, and there’s nothing inherently problematic about adopting one. In fact, it would be problematic to assume someone is part of a specific community because of the clothes they wear. If Louis had simply adopted a “chav aesthetic,” it might be a little cringe at his 33 years of age, but there’d be nothing wrong with it.

Harry is not ascribing or perpetuating negative stereotypes to queerness or to the aesthetic surrounding it... As you’re about to see, Louis is.

This caricature Louis creates only serves to denigrate and vilify the working class he wants to use for his image. The portrayal of being loud, irresponsible, constantly partying, not dressing up for events, cursing inappropriately, and showing disinterest in culture is rooted in harmful stereotypes. It normalizes them, especially for his global audience, many of whom wouldn’t fully understand what the term even means.

“There’s a very, very chavvy aesthetic in Doncaster, at least when I was growing up. That’s exactly who I am and the kind of stuff that I like.”

This quote highlights exactly what’s wrong with his persona. For most people deemed “chavs” in the real world, it’s not an aesthetic—it’s their lives. It’s their prospects for the future. It’s the violence they face every day, the deprivation, and the pain of broken households. They can’t just put on a “chav costume” and use it to sell overpriced, glorified merch to teenagers, then take it off when it’s no longer convenient.

“I don’t think it’s a bad word, not to me.”

Well, it doesn’t matter what it means to you, Louis. I know it might be hard to believe, but you’re not the center of the universe. What matters is what the term means culturally and the negative connotations it carries. The term chav is generally deemed as social racism. Its connotations are overwhelmingly negative—they have affected entire generations of low-income men and women. And you’re helping prolong the stigma.

“To me it’s about culture. It might mean other things to other people.”

What culture? You know nothing about culture. You’ve admitted you don’t read books, explore cities, try new foods, or listen to other genres of music. In this very interview, you even admitted you can’t name a single thing you like about London—one of the most culturally rich cities in the world, where you’ve lived for almost half your life. You also admitted you wouldn’t even know where to move if you wanted to.

You have no grasp of culture. You’re entitled, privileged, and have the narrowest view of the world. It’s not that “chav” might mean other things to other people—it’s that it does. But you wouldn’t know that, because that would require you to take your eyes off your own navel for two seconds.

Your understanding of the world and what being working class means hasn’t evolved since you were 18. You don’t have an adult perspective on the cultural and socioeconomic struggles that come with being low income and marginalized. It’s why you equate not being able to buy Adidas Predators with “not having money.” You didn’t experience actual deprivation or marginalization as a child, had everything you could ever wish for as soon as you became an adult, and never showed an ounce of curiosity to dig deeper or gain at least an outsider’s perspective.

You’re a fraud. The editor of The Standard saw right through you. That’s why he pointed out your actual height and the fact that you wear concealer. It’s why he implied that you weren’t being genuine when you went on about loving your fans’ invasive attitude. It’s why he demeaned your clothing line and your environment.

Your fans will continue to make excuses for your shortcomings. They’ll keep blaming everyone else for it—your management, your label, your PR agent, your friends, your sisters, Harry Styles, Harry Styles’ team, Harry Styles’ fans—anyone but the real culprit: YOU.

Everyone else sees right through it.

Part II should be up shortly. And, if I dare say so myself, it’s particularly cutting.

[louisupdates]

…

There are two kinds of rights at stake here: the rights to the master recordings of an artist’s work, and songwriting rights, known as publishing. One senior music publishing executive says their part of the business was ahead of the curve, explaining that publishing deals tend to work on exclusive licensing terms or retention periods. “Publishers pivoted from a rights-ownership business to the servicing of rights,” they say. Those retention periods are getting shorter, they add, down from about 25 years three decades ago to between 12 and 15 years today.

Message says he steers acts away from ownership-based contracts. “We have a default position that we won’t advise our artists to do life-of-copyright deals,” he says. “It’s not that we wouldn’t do them, but our strong advice would always be to come up with a licence arrangement of some description.”

This is the ideological underpinning of BMG and AWAL (Artists Without a Label), which is now under the ownership of Sony Music Entertainment. “The philosophy is flipping the relationship,” says Alistair Norbury, president of repertoire and marketing at BMG UK. “There had to be a fairer and more transparent way to work with the creative community.”

Acts on BMG’s roster – notably Kylie Minogue, Suede, Sigur Rós and Louis Tomlinson – are on licensing or assignment deals, so ownership of the recordings eventually reverts to them. “They want to be with a record label where they have creative control and ownership coming back to them at some point,” says Norbury.

AWAL sings from a similar hymn sheet. “AWAL emerged to help what we now call ‘independent artists’ to remain independent,” says Paul Hitchman, the company’s global COO. “Independent in the sense of owning their rights and retaining control over their career, but without having to compromise in terms of the expertise and support they can tap into, without having to compromise on the global reach and success that they can achieve.”

Norbury believes that, with more choices for acts, music companies have to repeatedly prove their worth and think about mutual gains rather than offering one-sided deals that are land grabs for all the rights. He says, “You want something successful in a long-term partnership rather than owning something that failed.”

In light of all this, the majors increasingly have to offer more flexible deal terms. They are also heavily investing in other artist and label services companies to gain a share of the boom in DIY and independent acts. Sony owns Awal and the Orchard. UMG has both Virgin Music Label & Artist Services and Ingrooves. Warner Music Group has Ada.

-

[Ed.: Louis Tomlinson’s licensing deal is with BMG. His publishing is through LT Publishing administered by Kobalt Music Group. This article implies that all rights for masters and publishing belong to Louis, and are licensed for a contracted period to BMG.]

[Ed.: In the second quarter of 2024, BMG has switched to in-house digital distribution and download services, and changed partners for physical distribution from Warner to UMG.]

[cindylouwho-2]

RECENT ECOMMERCE NEWS, RESOURCES AND STUDIES, EARLY JULY 2023

As expected when I posted the recent Etsy and SEO news update in June, I didn't get much time during my road trip to work on the other portion. So here it is, covering ecommerce sites, social media, content marketing and lots of other things small and microbusinesses might need to know.

I've also updated my Tumblr theme to make it easier to read and more accessible overall. Please let me know what you think!

Finally, the next update will be out in a few weeks, and will contain everything together in one post again. If you don't want to wait for it, follow me on Twitter or on LinkedIn for more timely news.

SOCIAL MEDIA - All Aspects, By Site

Facebook (includes relevant general news from Meta)

You can now pay for a verified Meta account, and unlike Twitter, they actually verify your ID. 

Speaking of Twitter, Meta’s copycat app Threads took off rapidly, hitting over 100 million signups in the first week. 

If you have a Facebook or Instagram Shop, note that many countries will need to use Meta’s checkout as of April 24 2023.  While the US is one of those countries, the following places will not have to change anything at this moment: “Australia, Brazil, Canada, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, U.K. and Ukraine”.

Wonder how Facebook ranks posts these days? Search Engine Land covered the topic for you. 

Meta is pulling all news content in Canada after a new law passed that makes platforms pay media sources for their content. Google followed. 

LinkedIn

LinkedIn recently changed its algorithm, and is giving more weight to people you follow, and to “knowledge and advice”.

Make sure you are using LinkedIn content analytics to see how your posts are performing. The company released some tips on how to get more views and interaction on your ads and posts. 

Pinterest

Pinterest is introducing Amazon ads that lead directly to Amazon so browsers can buy there. This is expected to take a few years to fully roll out. 

The Shuffles feature is particularly popular with Generation Z women. 

Reddit

Yes, you can use Reddit to promote your business, but it is tricky. “It’s perfectly fine to be a Redditor with a website; it’s not okay to be a website with a Reddit account.”

TikTok

TikTok is selling its own products through the app, called “Trendy Beat", although this is only happening in the UK so far. The items seemed to be based on trending videos. 

TIkTok is the latest to test searching by image, in its Shop feature. 

Twitter

The Twitter algorithm now promotes Elon Musk’s tweets above all others. Yes, really. 

YouTube

YouTube ended Stories on June 26, but plans on doing more with Shorts in the future. 

ECOMMERCE NEWS, IDEAS, TRENDS (minus social media)

General

Handmade alternative marketplace Artisans Cooperative has settled on its organisational structure now that they are moving forward with incorporating the co-op, and enrolling new members. Check their blog for all announcements on their plans. 

A new California initiative involves both ecommerce and brick and mortar businesses to help track down stolen items. Each site agrees to “assign staff and tools—dedicate webpage, online portal, or point of contact—to address concerns of theft that come in from retails or law enforcement, and to monitor listings “to affirmatively prevent and detect” organized crime.”

50% of online shopping trips start at Amazon, amazingly enough. Google comes in second. After peaking last year, TikTok’s share of product searches has dropped. 

Many merchants are reconsidering their return policies, and even free shipping. 

Amazon

Some Amazon sellers had huge issues with verifying their information to comply with the INFORM Act. The deadline for completing verification was July 7, after which Amazon will place a hold on all payments. 

Amazon will now charge US buyers for returns to UPS stores. 

Many backpacks made for adults were removed from Amazon automatically, and sellers were told they needed to show proof the packs had met children’s safety standards. 

BigCommerce

BigCommerce has followed Shopify in raising fees for the same amount, although existing users didn’t see the increase until June 1. As with Shopify, site owners can keep their current rate by opting for the annual package. 

eBay

If you are worried about eBay showing your home address to prospective buyers (due to the INFORM Act), you can apply for an exception. 

Ebay international shipping is available to US-based stores now, but there are a lot of complaints. Other recent eBay announcements and plans are discussed here in coverage of the summer Seller Update. 

Sales on eBay continue to drop, as do buyers. Here’s coverage of the 4th quarter report written for sellers, and the 1st quarter 2023.

eBay is now offering Canadian collectible sellers a new “Expedited Lite” Canada Post rate that costs as little as $5.85 to send 200 grams from Toronto to Yellowknife. Tracking and $100 insurance are included. [Attention other platforms - Canadians need these cheap rates!]

Poshmark

Poshmark now operates in the United Kingdom. 

Poshmark joined the vast majority of large ecommerce sites in the past year by laying off employees, although the reported numbers were just 2% of the workforce. 

Shopify 

After making big moves to enter the fulfillment market, Shopify sold off the logistics network to Flexport, which it will continue to work with, as well as owning 13% of Flexport’s stock. 

Shopify is resisting a Canada Revenue Agency (CRA) request for 6 years of tax records for 121,000 stores. Note that the CRA must get a judge to approve such a request, which they filed for in April 2023. 

Shopify managed to beat the market estimates for the 4th quarter 2022, but predicts growth will continue to slow

There are ways to make your Shopify site more accessible for various disabilities; for some larger merchants, this is a legal requirement.

All Other Marketplaces

Bonanza is trying to improve its shipping label options, with the first step being decreasing the cost of USPS labels. It also now has a synced eBay importer, and is expanding its loan program to more sellers. 

Michael's has finally opened its maker supply online marketplace to third-party sellers. While this initial group of merchants was invited, the company is now accepting applications from experienced ecommerce merchants. Fees are a flat 15% commission, so no monthly subscriptions, listing fees or even payment processing fees (apparently). There is also a Shipstation integration. This could be a good channel for high-volume supply sellers who make/design their own products, especially if they work in a niche Michael’s doesn’t already service. Note that their makers website that would compete directly with Etsy is now taking a waitlist. 

Kohl’s opened a third-party marketplace, which includes their loyalty program benefits for buyers. 

All Other Website Builders

Squarespace bought Google Domains, but Google is still a domain registrar, and this should not affect your Google rankings. 

Payment Processing

Apple is very late to the buy-now-pay-later game, introducing Apple Pay Later for some users. 

Shipping

There is a UPS strike looming; the union contract expires August 1. This could not only affect businesses who ship products via UPS, but also those of us who order supplies etc. 

Also note that the port workers in British Columbia are on strike as of July 1. “Analysts have said a strike could have a significant impact on worldwide shipping and the Canadian economy. According to the Maritime Employers Association's website, its members contribute $2.7 billion to the national GDP and handled roughly 16 per cent of Canada's total traded goods worth $180 billion in 2020.”

Chinese ecommerce businesses could lose their US tariff exemption, which allows companies in China to ship to the US cheaply. The bill is not yet law. 

USPS raised stamp prices and combined several services into the new USPS Ground Advantage plan, as of July 9.

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Is your small business making some common content marketing mistakes? 5 frequent errors and their solutions. 

Email welcome pages are a good way to increase sales from your list. “Imagine a shopper subscribes and is sent immediately to a page that, first, shares the discount code and, second, includes a short (30-second) welcome video that explains how to apply the code — without having to check email.”

ONLINE ADVERTISING (NOT SOCIAL MEDIA OR ECOMMERCE SITES)

Advertising through “retail media” (such as Amazon) will probably be greater than television ad revenue by 2028. “Retailers from Amazon, Walmart and Target to grocers such as Carrefour, Ahold Delhaize, Tesco and Sainsbury's are working aggressively to attract big advertisers to their websites” which could constitute more than 15% of all advertising spend by 2028.

Google’s Merchant Center will be getting easier to use next year, with the introduction of Merchant Center Next. Looks like complicated product feeds will be a thing of the past. 

Google Ads users are encouraged to import the conversion info from Google Analytics 4, to potentially improve ad performance. 

STATS, DATA, TRACKING 

Many sites are incorrectly reporting visits as direct when they actually come from sources such as social media; here’s a study showing how that can break down. 

Google’s latest instructions for migrating from Google’s Universal Analytics to Google Analytics 4 even includes videos. If you don’t like Google’s explanation, here is another good tutorial [video and transcript] And here is a detailed outline of how to track organic search traffic in GA4, and how to set up site search.  Don’t worry if you haven’t migrated your account yet - although it will not collect new data starting some time after July 1, 2023, Google will transition the account to GA4 for you, and will also let you download your old Universal Analytics data for the next year. If you didn’t update to GA4 yourself, you are in the majority of website owners. 

Once you do start with GA4, make sure to connect with the Search Console and activate reports. There are also some reports you cannot get with GA4, but this article explains what you can come close to replicating from the old version. 

You can now move all of your Google Search Console data into Google’s BigQuery, which is great for really large sites. If you struggle to digest the info provided by Google Search Console, then you might be interested in a few integrations to make things easier. Some are even free! 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

How to answer common buyer questions to make purchasing easier (and more likely!)

Generation Z (born from 1997 to 2012) uses social media differently than other age groups, and that affects how you can market to them. Check out the different values and behaviours they have as a group. 

Many sole proprietorships struggle with how to deal with demanding customers. Maybe you should fire them instead? [Twitter thread] Example: “Bad Clients are “un-leveragable”. You cannot

Learn from them

Use them as references

Earn a good margin to fuel your biz

Factor the intangibles when calculating your ROI. Not everything that counts can be counted.”

Consumers are always changing how they shop and buy; here’s some data from the end of last year, explaining that buying through social media is slowly growing, among other points. Also, “42% of consumers have chosen a product based on it being made by a small business in the last three months, up 8% from May 2022.” Hubspot also released more data on the social media angle of the research, giving reasons why some buyers are still hesitant. 

US ecommerce sales were up 3% in the first 3 months of 2023. The total was $272.6 billion.

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Need new icons for your website? Here are 20 free sets. 

And here are some free web design tools, although you should note many use AI. 

[labmco]

IT and E commerce, University 1st and 2nd Year (Level 4 and 5)

About the Course – Level 4/5 Diploma in IT and E Commerce Are you ready to build a successful career in the ever-growing digital world? Our IT and e commerce course offers the perfect launchpad. As online shopping expands and technology evolves, professionals with strong skills in IT and e commerce are in high demand. At the London Academy of Business and Management (LABM), we proudly offer a comprehensive online program tailored for future digital leaders. Our Level 4 Diploma in Information Technology and Level 5 Diploma in IT and E Commerce provide 240 credits, equivalent to the first two years of a university degree. This course equips you with real-world skills needed to succeed in today’s fast-paced, technology-driven market. You will study practical subjects, explore current technologies, and develop both technical and managerial skills. Course Structure and Content The IT and e commerce diploma includes two levels of study, each packed with valuable content and practical assignments. Level 4 (First Year Equivalent) 10 In-Depth Modules: These cover web development, database systems, digital marketing, and more essential IT and e commerce topics. 6 Written Assignments: You’ll apply your learning and showcase your knowledge through structured assignments evaluated by experts. Level 5 (Second Year Equivalent) 6 Advanced Modules: These dive deeper into strategic e commerce systems, IT infrastructure, and project management for online platforms. 6 Written Assignments: These assignments strengthen your analytical and practical abilities in key IT and e commerce areas. Each module includes around 40 guided learning hours. You also receive 30–50 hours of optional study materials, including readings, exercises, and digital resources. This flexible structure lets you learn at your pace while staying aligned with university standards. Support and Resources We are committed to your success. Therefore, we offer exceptional academic and technical support throughout your IT and e commerce journey. Tutor Support: Receive one-on-one help from experienced instructors who guide you through assignments and learning challenges. Live Webinars: Participate in interactive sessions with tutors and fellow students to explore complex topics in real time. Social Learning Forum: Collaborate, network, and share insights with peers around the world, creating a vibrant learning environment. Supplementary Materials: Access a library of extra resources to deepen your knowledge and support your academic goals. Visit our Student Resources page to learn more about these benefits and how they support your IT and e commerce education. ELCAS Funding Eligibility Great news for military learners: this IT and e commerce course qualifies for ELCAS funding. This makes your educational path more affordable and accessible. Find out more about how ELCAS can support your career development. University Progression Opportunities Once you complete the IT and e commerce diploma, you can progress to the final year of an undergraduate degree at leading UK universities: Middlesex University University of Derby Southampton Solent University These partnerships offer direct progression to accredited programs in technology and e commerce. Therefore, you can gain your full degree faster and more affordably. Career Advancement This diploma prepares you for various roles in the IT and e commerce sectors. Whether you plan to become an eCommerce manager, IT analyst, or digital strategist, this course gives you the expertise needed to thrive. Employers in retail, tech, logistics, and marketing actively seek graduates with strong IT and e commerce skills. You’ll have the foundation to succeed in nearly any industry using digital platforms. Why Choose LABM? Comprehensive Curriculum: Master essential topics in both IT and e commerce through carefully designed, industry-relevant modules. Flexible Online Learning:

Study from anywhere, anytime, with full access to our virtual learning environment and expert support. Career-Focused Outcomes: Boost your job prospects and open doors to exciting roles or further academic progression. Global Recognition: Earn a diploma accredited by top organizations and accepted by renowned universities across the UK. Enroll Today Don’t wait to start your journey in IT and e commerce. Enroll in our Level 4/5 Diploma and unlock a world of opportunities. Contact LABM now to explore course details, funding options, and your next step toward digital career success. Awarding Body Qualification Qualification Numbers: Level 4 Diploma in Information Technology - 603/4781/8 Qualification Numbers: Level 5 Diploma in IT - E-commerce- 603/4794/6 Course Details https://labm.institute/courses/it-and-ecommerce-university-1st-and-2nd-year-level-4-and-5/

[gis56]

Back Office Workforce Management Market Size, Share & Growth Analysis 2034: Optimizing Operations with Automation & AI

Back Office Workforce Management Market is rapidly evolving as organizations seek smarter ways to handle non-customer-facing operations. Encompassing solutions such as task scheduling, labor forecasting, performance analytics, and time and attendance systems, this market is pivotal for businesses striving to increase operational efficiency. From banking to retail, companies are turning to these tools to automate manual processes, manage human capital effectively, and support strategic decision-making. With a market value of $3.1 billion in 2024 and projected growth to $6.4 billion by 2034, the sector is gaining strong momentum with a healthy CAGR of 7.5%.

Market Dynamics

What’s fueling this growth is a mix of technological innovation, rising labor costs, and the growing demand for transparency and accountability in business operations. The cloud-based deployment model leads with a 45% market share, offering flexibility, real-time access, and scalability to enterprises of all sizes. This is followed by on-premise (30%) and hybrid (25%) solutions, each addressing unique organizational needs.

Click to Request a Sample of this Report for Additional Market Insights: https://www.globalinsightservices.com/request-sample/?id=GIS24564

The top-performing sub-segment is scheduling and forecasting, as organizations seek accurate, automated methods to deploy resources more efficiently. Close behind is analytics and reporting, where businesses are capitalizing on real-time data to fine-tune productivity and performance. As hybrid and remote work become the norm, solutions that support workforce visibility and self-service functionality are in high demand.

Key Players Analysis

Major players such as Verint Systems, NICE Systems, and Aspect Software are leading the charge with robust platforms that integrate AI, machine learning, and mobile capabilities. These companies continue to innovate, delivering tools that not only optimize task assignments but also offer insights into workforce trends and operational gaps.

Emerging players like Work Sync Innovations, Back Office Dynamics, and Efficient Ops are also disrupting the space. Their agility in customizing niche solutions for SMEs and specific industries such as healthcare or retail makes them strong contenders. A common thread among these players is a focus on subscription-based models and user-friendly interfaces, making their platforms more accessible and cost-effective.

Regional Analysis

North America holds the dominant position in the back office workforce management market. The United States, with its strong presence of large enterprises and advanced tech infrastructure, drives innovation and adoption. Cloud-based tools and AI-powered platforms are becoming staples in sectors such as finance and telecom.

Europe follows closely, where compliance with labor laws and a structured approach to workforce efficiency have spurred adoption. Countries like Germany, France, and the UK are investing in data-driven performance tracking systems, particularly in industrial and government sectors.

The Asia Pacific region is emerging as a growth hub, thanks to the expanding service sector in India, China, and Southeast Asia. Digital transformation, coupled with a rising middle class and rapid urbanization, is accelerating demand for scalable workforce solutions.

Latin America and the Middle East & Africa are showing promising signs of adoption as businesses in these regions move toward operational maturity. Government support for digital infrastructure and increasing awareness of workforce optimization benefits are contributing to gradual but steady market penetration.

Recent News & Developments

The integration of AI and machine learning has revolutionized forecasting and performance analytics in workforce management. These technologies enable predictive insights, helping organizations proactively manage staffing, avoid bottlenecks, and ensure regulatory compliance. Companies like NICE Systems have introduced intelligent platforms that analyze employee behavior, forecast workloads, and generate actionable strategies in real time.

Another significant trend is the rise of subscription-based pricing models, which provide flexibility for smaller businesses to access enterprise-grade solutions. Additionally, cloud adoption continues to rise, enhancing real-time collaboration and mobility — a must-have in today’s hybrid working world.

Recent product launches and strategic partnerships between software vendors and system integrators are shaping the competitive landscape. These developments aim to deliver more integrated, customizable, and mobile-friendly platforms, especially for industries undergoing rapid digital shifts like retail, education, and healthcare.

Browse Full Report : https://www.globalinsightservices.com/reports/back-office-workforce-management-market/

Scope of the Report

This report presents a comprehensive overview of the Back Office Workforce Management Market, analyzing trends, opportunities, and challenges across types, applications, technologies, and regions. It covers historical data from 2018 to 2023, with forecasts up to 2034, providing businesses with deep insights into market growth and technological advancements.

Key areas explored include cloud versus on-premise deployments, AI integration, regulatory compliance strategies, and emerging use cases in hybrid work environments. The report also profiles key and emerging players, offering competitive intelligence on mergers, partnerships, and innovation strategies shaping the future of back office management.

#workforcemanagement #backofficeautomation #cloudsolutions #remoteworktools #aibusinesssolutions #digitaltransformation #employeeefficiency #hybridworktech #taskoptimization #enterprisetechnology

Discover Additional Market Insights from Global Insight Services:

Commercial Drone Market : https://www.globalinsightservices.com/reports/commercial-drone-market/

Product Analytics Market : https://www.globalinsightservices.com/reports/product-analytics-market/

Streaming Analytics Market : https://www.globalinsightservices.com/reports/streaming-analytics-market/

Cloud Native Storage Market ; https://www.globalinsightservices.com/reports/cloud-native-storage-market/

Alternative Lending Platform Market : https://www.globalinsightservices.com/reports/alternative-lending-platform-market/

About Us:

Global Insight Services (GIS) is a leading multi-industry market research firm headquartered in Delaware, US. We are committed to providing our clients with highest quality data, analysis, and tools to meet all their market research needs. With GIS, you can be assured of the quality of the deliverables, robust & transparent research methodology, and superior service.

Contact Us:

Global Insight Services LLC 16192, Coastal Highway, Lewes DE 19958 E-mail: info@globalinsightservices.com Phone: +1–833–761–1700 Website: https://www.globalinsightservices.com/

[marketingassignmenthelp]

Help with Assignment on Marketing Research: Make Studying a Breeze

An assignment on marketing research plays an integral component of learning business strategies, market trends, and customer habits. Being complex, these notions can usually benefit from expert help. Through professional assignment writing services UK, students can learn major concepts in an effective and timely process and reach maximum academic achievement.

The Essence of Marketing Research Assignments 

Businesses can make well-informed business decisions using marketing research by studying trends, studying customer behavior, and analysing competition. Marketing research is a project in which students must apply abstract concepts in concrete business scenarios, which improves analytical and solving capacity. Conducting marketing research homework in an organised manner develops strategic thinking and researching capacity, making students professionally capable.

Important aspects of a well-composed marketing research project.

Market Analysis

A detailed industry trend, business, and customer preference study is required for a captivating research paper. This includes researching reports, customer feedback, and market trends.

Data Collection

Both qualitative (interview, case study) and quantitative (statistical modeling, surveys) methods give detailed and authentic results. The perfect balance of these methods makes marketing strategies stronger.

Data Interpretation

Analysis of survey data, computation of key performance metrics (KPI), and data visualisation technology must be employed. Probability distributions, hypothesis testing, and regression analysis enhance result validity using such tools.

Strategic Models

Utilising well-established concepts such as SWOT (Strength, Weakness, Opportunity, Threat), PESTLE (Political, Economic, Social, Technology, Legal, Environmental), Porter’s Five Forces, and STP (Seg, Target, Place) provides depth and appropriateness to the project.

Organised reports

A well-composed assignment should have a well-crafted introduction, a detailed methodology discussing study procedure, a detailed results analysis, a discussion of results, a reasoned conclusion, and recommendations based on study observations. 

Although assignment on marketing research are critical, time is usually a constraint for students, which may result in insufficient time for in-depth research. This is when assignment help in UK proves invaluable, delivering timely, well-researched, and excellent-quality work.

What Makes Locus Assignments Different

Expert opinion

Our team is comprised of highly trained marketing and business studies experts who provide well-researched, university-compliant, and academically valid assignments.

Customised Solutions

We provide work based on individualised study requirements, which includes case studies, research papers, essays, and reports, so students can have high-quality, individualised work.

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We prioritise punctual submissions, allowing students ample time for revisions without compromising quality.

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We write on a wide array of marketing themes, ranging from digital marketing, brand positioning, trends among consumers, market segmentation, and online marketing strategies.

Original Work

Our priority is originality. Each paper is well-researched, plagiarised, and written in a manner which keeps it of an academic standard.

Conclusion

An assignment on marketing research provides a thorough understanding of marketing realities. With marketing assignment help, students achieve expert guidance, guaranteeing success in studies and professionalism. Choose Locus Assignments now and succeed in your marketing research project!

[elementramarketing]

Difference Between Business Visa and Employment Visa in Different Countries

Understand the purpose, eligibility, and key differences across global visa types

International travel for professional purposes often involves choosing the correct visa type. While both business visas and employment visas cater to work-related travel, their purpose, duration, and legal implications vary significantly. Misunderstanding the difference between the two can lead to visa rejection or legal complications abroad. This blog explains the core differences between business visas and employment visas in various countries, helping Indian applicants make informed decisions.

What is a Business Visa?

A business visa allows individuals to visit a foreign country temporarily for business-related activities that do not involve direct employment or earning income from the host country.

Common Purposes:

Attending meetings and conferences

Exploring business opportunities

Negotiating contracts

Participating in trade fairs

Setting up a business (without working there)

Key Features:

Short stay (usually up to 90 or 180 days)

Does not permit salaried work

Requires invitation or proof of business intent

Issued faster than work visas

What is an Employment Visa?

An employment visa (also called a work visa or work permit) is required when an individual intends to work and earn a salary in a foreign country for a specific employer.

Common Purposes:

Long-term professional assignments

Contractual work under a foreign company

Intra-company transfers

Skilled labor migration

Key Features:

Longer duration (1–3 years, renewable)

Requires job offer and employment contract

Often tied to a specific employer

Involves labor department approval or sponsorship

Key Differences by Country

USA

Business Visa: B1 – For attending meetings, conferences; does not allow paid work

Employment Visa: H1B, L1 – Requires employer sponsorship, valid for up to 3 years

UK

Business Visa: Standard Visitor Visa (Business) – For attending business events

Employment Visa: Skilled Worker Visa – Based on job offer from a UK-licensed sponsor

Canada

Business Visa: Business Visitor Visa – No Canadian labor market involvement

Employment Visa: Work Permit – Requires a Labor Market Impact Assessment (LMIA) or intra-company transfer

Germany

Business Visa: Schengen Visa – Short-term business visits

Employment Visa: German Work Visa – Requires employment contract and proof of qualifications

UAE

Business Visa: For short business-related visits (issued for 14–90 days)

Employment Visa: Requires company sponsorship and medical tests upon arrival

Final Thoughts

In summary, a business visa is ideal for temporary, non-remunerative professional visits, while an employment visa is mandatory for individuals planning to work abroad full-time. Each country has its own set of regulations, so understanding these distinctions is essential before applying.

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How to Get Assignment Help UK from Experts?

The highly competitive atmosphere of the UK, coupled with stiff competition in academics, often leaves students burdened with many assignments and tight deadlines.

Learn more: https://ukonlineassignmenthelp.wordpress.com/2024/07/02/how-to-get-assignment-help-uk-from-experts/

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Top 4 Assignment Writing Services That Are Actually Worth Your Time (and Grades)

Best Assignment writing services

Let’s be real—college life is wild. Deadlines hit you like a freight train. Your schedule is a warzone of lectures, side hustles, mental breakdowns, and just trying to exist. Somewhere in there, you're expected to submit perfectly formatted, plagiarism-free, well-researched assignments?

Yeah… not always doable.

But here’s the thing—you don’t have to do it all alone. Whether you're studying in India or grinding it out abroad in the UK, USA, Australia, or Canada, there's help. And it's not shady or unethical — it's smart.

So if you're tired of pulling all-nighters and living on caffeine, here’s a list of the Top Assignment Writing Services that actually deliver—no empty promises, no lazy copy-paste jobs, just real academic backup when you need it most.

1. Infig Content Hub — For When You Want It Done Right

If you’re looking for reliable, research-driven, high-quality assignment help, Infig Content Hub should be your first stop. Their writing team understands the pressures of student life and provides assignments that are not just well-written but custom-tailored to your subject, university guidelines, and deadline.

Why Infig Is a Student Favorite:

Deep research & zero plagiarism

Fast delivery (yes, they actually meet deadlines)

Academic formats? APA, MLA, Harvard—you name it

Website: infigcontenthub.com

2. Professional Writing Services — As Pro as It Gets

No fluff, no drama—just straight-up professionalism. If you're dealing with complicated topics or strict professors, Professional Writing Services delivers clean, structured, and accurate assignments every single time.

Best For:

Complex case studies and technical papers

Editing, proofreading, and formatting

Master’s level and PhD assignments

They live up to their name, and their reviews speak volumes.

📎 Website: professionalwritingservices.in

3. Anjit VS — The Personal Touch You Didn’t Know You Needed

If you’re someone who values authenticity, ethical writing, and a mentor-like approach, then Anjit VS is your go-to. His writing services are more than just "done-for-you"—they’re done-with-you. Expect originality, insight, and assignments that feel like you actually wrote them (but better).

Top Perks:

Highly personalized service

Ethical, no-plagiarism policies

Great for management, marketing, and social sciences

Website: anjitvs.in

4. SOP Consultants — From SOPs to A+ Assignments

They might be best known for their killer Statement of Purpose writing, but SOP Consultants also offer rock-solid assignment help. Especially helpful for Indian students studying abroad, their writers know what international universities expect—and they deliver it, every time.

Why You’ll Love Them:

Focus on structure, clarity, and presentation

Ideal for students in the UK, USA, Australia

Also offers dissertations, resumes, and LORs

📎 Website: sopconsultants.com

Real Talk: Why These Services Are Game-Changers

We get it—getting assignment help can feel risky. But these services aren’t about cutting corners. They’re about working smarter, not burning out. Here’s what you actually get:

✅ Original, researched content ✅ No last-minute panic ✅ More time for YOU ✅ Better understanding of tough topics (thanks to their clarity)

Final Thoughts: You’re Still the Author of Your Journey

Using assignment writing help doesn’t make you less of a student. It makes you resourceful. College is hard. Life is messy. And it’s okay to get support when you need it.

So, whether it’s a 3000-word essay on something you don’t even remember signing up for, or a report that’s due yesterday—these services have your back.

Just remember: use them ethically, learn from what you receive, and let it guide your own improvement. Your education = your voice. These services are just here to make sure that voice isn’t drowned out by stress.

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Affordable Artificial Intelligence Courses in London for International Students

As artificial intelligence (AI) continues to transform industries across the globe, the demand for skilled AI professionals is at an all-time high. For international students seeking world-class education combined with global career prospects, London has emerged as a prime destination. However, the high cost of education can often be a barrier. The good news? There are affordable Artificial Intelligence courses in London tailored for international students that offer high-quality education without the hefty price tag.

In this guide, we explore the best value-for-money AI programs, scholarships, budget tips, and why London is a smart choice for aspiring AI experts.

Why Study Artificial Intelligence in London?

London stands at the forefront of innovation in AI and machine learning. The city hosts a vibrant ecosystem of universities, startups, tech accelerators, and global AI conferences. Here’s why international students are choosing to pursue Artificial Intelligence courses in London:

World-renowned institutions like Imperial College London, UCL, and King's College.

Access to industry giants like Google DeepMind, Microsoft, and IBM Research.

Internship and job opportunities in a thriving AI job market.

Multicultural environment that welcomes talent from around the world.

Visa-friendly policies for post-study work under the UK’s Graduate Route.

While London is known for its academic excellence, it’s also possible to find affordable education options for international learners.

Top Affordable Artificial Intelligence Courses in London (2025)

Here’s a list of budget-friendly yet high-quality AI courses in London suitable for international students:

1. Boston Institute of Analytics – Advanced AI & ML Program

Tuition: Approx. £2,000 – £3,000 Duration: 6 Months Mode: Hybrid (Online + Weekend Classes in London) Highlights:

Industry-relevant curriculum

Live projects and capstone assignments

Certification recognized by employers globally

Personalized mentorship and job placement support

Boston Institute of Analytics (BIA) has built a strong reputation for offering affordable, career-oriented Artificial Intelligence courses in London. The program is particularly suitable for international students on a budget, as it balances cost and quality, with practical training in Python, neural networks, NLP, and real-world AI applications.

Scholarships for International Students Pursuing AI in London

To help reduce the financial burden, many institutions and governments offer scholarships for Artificial Intelligence courses in London. Some popular options include:

1. Chevening Scholarships

Fully funded master’s degree

Covers tuition, flights, and living expenses

Competitive but ideal for future AI leaders

2. Commonwealth Scholarships

Offered to students from eligible developing Commonwealth countries

Covers full tuition, travel, and stipend

3. University-Specific Scholarships

Boston Institute of Analytics: Merit-based discounts available

University of East London: International student scholarships up to £5,000

King’s College London: AI-focused scholarships and bursaries

Budget Tips for International Students Studying in London

Even with affordable tuition, living in London can be expensive. Here are some tips to stretch your budget while studying:

Accommodation: Opt for shared student housing in Zones 3–4 rather than Central London.

Travel: Use the Student Oyster card for discounted public transport.

Part-time work: International students can work up to 20 hours/week on a Tier 4 visa.

Student discounts: Use UNiDAYS or TOTUM for discounts on food, tech, and shopping.

Free resources: Supplement your learning with open-source AI tools, GitHub projects, and free courses from Coursera or edX.

Career Opportunities After Completing an AI Course in London

Completing an Artificial Intelligence course in London doesn’t just earn you a certificate—it can unlock global opportunities.

Career roles include:

AI Engineer

Machine Learning Scientist

Data Analyst

NLP Specialist

Robotics Engineer

AI Research Assistant

London has no shortage of companies hiring AI talent. From tech giants like Google DeepMind and Meta AI to fintechs and medtech startups, job opportunities span diverse sectors.

Under the UK Graduate Route, international students can stay and work for up to two years after completing their course—making it easier to gain valuable international work experience.

Why Boston Institute of Analytics Stands Out?

Among the many institutions offering Artificial Intelligence courses in London, the Boston Institute of Analytics (BIA) distinguishes itself with:

Affordable fees and flexible schedules

Practical, career-focused curriculum

Global alumni network and mentorship

Scholarship opportunities for deserving candidates

Placement assistance and resume support

If you're an international student looking to launch your AI career in London without taking on massive debt, BIA offers one of the best return-on-investment options.

Final Thoughts

London is undoubtedly one of the best cities in the world to study artificial intelligence. And while it’s often perceived as an expensive destination, many affordable Artificial Intelligence courses in London make it accessible for international students. Whether you choose a full-time master’s program or a practical bootcamp-style course like those from the Boston Institute of Analytics, what matters most is finding a program that offers the right mix of affordability, industry relevance, and career support.

With the right course and some smart budgeting, your dream of building a successful AI career from London is closer than ever.

[helpexpertassignment]

Assignment Help Expert for Students in Singapore, UAE, Canada, UK, USA, Australia & New Zealand

Our team at Best Assignment Help Expert is composed of highly qualified professionals with expertise in a wide range of academic disciplines, including management, engineering, law, finance, nursing, marketing, and more. Whether you're a college student struggling with deadlines or a university scholar aiming for distinction, we offer custom-tailored solutions to meet your unique academic requirements.