#New website traffic tactics

[marketingprofitmedia]

How I Increase My New Website from 0 to 1000 of Daily Visitors Step-By-Step Guide

To boost your new website to 1000 daily visitors, begin with thorough keyword research and consistent high-quality content creation. Streamline your site’s SEO and engage with your audience on social media for increased exposure.

Gaining traction for a new website can be challenging; attracting visitors requires a strategic blend of search engine optimization and engaging content. A crucial first step involves identifying target keywords that potential visitors might use to find your site. Producing regular, valuable content optimized for these keywords can dramatically improve your search engine ranking, making your site more visible.

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Embarking On The Journey To 1000 Daily Visitors

Boosting a new website’s visitors</strong> is like exploring new territories. Each step must act towards capturing the attention of the online crowd. This journey, packed with strategy and perseverance, can lead a website to the milestone of 1000 daily visitors. Let’s dive into the essentials for making this happen.</strong>

<h3>Choosing The Right Niche

Selecting a niche is crucial. A focused niche attracts dedicated traffic. It’s like choosing a destination before setting sail.

Identify passions and expertise: Blend interest with knowledge.

Research market demand: Use tools to gauge search trends.

Analyze competition: Find gaps to fill with unique content.

Consider profitability: Ensure the niche can support growth.

Website Design Principles

The website’s look and feel invite and retain visitors. Function pairs with form to ensure a seamless and enjoyable user experience.

PrincipleDetailsMobile-FriendlyEnsures accessibility on all devices.Fast Load TimePrioritizes quick access to content.Intuitive NavigationGuides the user to desired information easily.Quality VisualsAttracts and holds user interest.SEO-FriendlyIncorporates SEO best practices for visibility.

Laying The Seo Foundation

Transforming a brand new website to achieve a thousand daily visits starts with solid SEO groundwork. It’s like building a house; the stronger the foundation, the more durable the structure. This guide dives straight into the bedrock of SEO techniques.

Keyword Research Techniques

Finding the right keywords is crucial for SEO success. It’s all about what potential visitors search for. Use tools like Google’s Keyword Planner, SEMrush, or Ahrefs to unearth the golden phrases.

Understand search intent: Does the searcher want to buy, learn, or find a specific page?

Look for long-tail keywords: These are more specific and less competitive.

Analyze the competition: See what keywords the leaders in your niche use.

On-page Seo Essentials

Effective on-page SEO demands quality content paired with optimized HTML elements.

Optimal title tags: Use primary keywords and keep under 60 characters.

Headings and subheadings: Include H1, H2, etc., with relevant keywords.

Responsive design: Make sure your site looks great on all devices.

Page speed: Fast-loading pages improve user experience and ranking.

Internal linking: Create links to other pages on your site to boost SEO.

Mastering Meta Descriptions

Meta descriptions provide a sneak peek of your content on search engine results pages.

Meta Description TipsUse active voice: Keep it direct and engaging.Include keywords: Insert your primary keywords naturally.Stay within 155 characters: Be concise to ensure full display in results.Drive action: Encourage clicks with calls-to-action.

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Content Is King: Crafting Quality Posts

Every journey to a thousand visitors begins with a single post. Let’s dive into turning your blank canvas into a traffic magnet. Quality content reigns supreme in the world of website success. Crafting posts that resonate with readers ensures a snowball effect of visitors, shares, and engagement.

Blog Topics That Attract Traffic

Blog Topics That Attract Traffic

Picking the right topics is like finding the keys to the kingdom. Start with understanding your audience. What tickles their curiosity? What problems do they face?

Trending topics: Find what’s hot using tools like Google Trends.

Evergreen subjects: These are timeless topics that stay relevant.

Questions in forums: Answer common questions from sites like Quora or Reddit.

Keyword research: Use SEO tools for keywords with high potential.

Engaging Writing Styles

Engaging Writing Styles

Your writing style can make or break engagement. Be conversational and relatable. Short sentences keep the pace brisk and enjoyable. Shift between sentence structures to maintain interest. Hook your readers with stories and examples. Use the active voice.

Break up your text with subheadings. This helps with both readability and SEO.

Using Multimedia Effectively

Using Multimedia Effectively

Text alone is a thing of the past. Today’s reader craves a visual feast. Blend in multimedia to make your posts pop.

Images: Use high-quality, relevant images to complement your text.

Videos: Embed related videos for in-depth explanations.

Infographics: Condense complex information into easy-to-digest visuals.

Audio clips: Offer a different medium for content consumption.

Credit: blog.hubspot.com

Social Media Strategies

Let’s talk about growing your website’s audience with social media. Knowing how to harness social media can skyrocket your daily visitor count. A strategic approach can turn platforms into powerful traffic sources. Follow these steps, and let’s get those numbers up!

Selecting The Right Platforms

Choosing where to focus is crucial. Not all social platforms suit every website. Consider your target audience and type of content. Here’s a simple way to decide:

Facebook: Great for videos and curated content.

Instagram: Perfect for high-quality photos and stories.

Twitter: Ideal for news, blog posts, and GIFs.

LinkedIn: Business content shines here.

Pinterest: Use this for visual guides and infographics.

Building A Social Media Presence

Creating a recognizable brand on social media takes time. Start with an engaging profile. Fill in every detail. Use a memorable logo. Post regularly. Quality content is king. Interact with your followers. Here are steps to build your presence:

Create a content calendar.

Post content that adds value.

Engage with comments and messages.

Follow trends while staying true to your brand.

Collaborate with influencers and brands.

Leveraging Social Ads

Social ads can boost traffic fast. They’re cost-effective. They target specific demographics. Start with a small budget. Test different ad formats. Use eye-catching images and compelling copy. Track the performance. Optimize accordingly. Use the table below to understand ad components.

ComponentDescriptionVisualsUse high-quality images or videos to catch attention.CopyKeep your message clear and to the point.Call to Action (CTA)Encourage users to click through to your site.TargetingFocus on users interested in your content.

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Networking And Collaboration

Networking and Collaboration</strong&amp;gt; play pivotal roles in boosting website traffic. Reaching a daily visitor count of 1,000 doesn’t happen overnight. It requires strategy and connections. Smart networking and meaningful collaborations can set the stage for long-lasting traffic growth. Let’s dive into how to expand reach and establish an online presence through these methods.

Guest Posting Opportunities

Guest posting is a powerful way to access new audiences. It involves writing content for other websites. This brings exposure to your site. Follow these steps to success with guest posts:

Identify blogs that resonate with your niche.

Reach out with a personalized pitch.

Create valuable and relevant content for these blogs.

Include a backlink to your site within your guest post.

Effective guest posting opens doors to new visitors. Make sure the content is top-notch. This ensures readers will want to click through to your site.

Forging Partnerships With Influencers

Influencer partnerships put your site in the spotlight. Here’s a quick guide:

StepActionExpected Outcome1Identify influencers in your niche.Find the right match for your brand.2Engage with their content.Get on their radar before pitching.3Propose a collaboration.Discuss ways to integrate your site’s offerings.4Co-create valuable content.Attract their followers to your site.

Credit: backlinko.com

Analyzing And Improving

In the quest to boost website traffic, it’s essential to dive into analysis and improvement. This process unpacks the mystery of visitor behavior. It sharpens the lens on what works and what doesn’t. Every tweak and test can pave the way for more clicks, more views, and a thriving audience.

Utilizing Analytics For Traffic Insights

Understanding your audience is the key to growth. Analytics provide a window into their world. By setting up robust analytics, you capture valuable data. This info guides your content strategy, SEO tactics, and more. Let’s look at how analytics can transform a trickle of visitors into a stream.

Track Page Views: Discover which pages magnetize visitors.

Analyze Visitor Behavior: See how users interact with your site.

Monitor Traffic Sources: Find out where your audience comes from.

Gauge User Demographics: Get to know your audience’s age, location, and interests.

TIP: Use tools like Google Analytics. They are free and powerful. Start by installing a tracking code on your site. Check the dashboard regularly. Make decisions based on the data you gather.

A/b Testing For Conversion Rate Optimization

A/B testing, or split testing, compares two versions of a web page. This method identifies which one performs better. Small changes often lead to big leaps in visitor engagement. Implement A/B testing to enhance the user experience and grow traffic.

Set Clear Goals: Decide what you want to improve. It could be sign-ups, downloads, or sales.

Create Variations: Change one element at a time. This could be headlines, button colors, or images.

Run the Test: Use tools like Optimizely or Google Optimize to conduct your tests.

Analyze Results: Compare the performance of each variant.

Implement Changes: Apply the winning elements to your site.

REMEMBER: Consistent testing and optimization are vital. Always be testing. Your audience’s preferences can shift. Stay flexible and ready to adapt.

Frequently Asked Questions

Q. How To Drive Initial Traffic To New Websites?

Building initial traffic requires a multifaceted approach including SEO optimization, engaging content creation, social media marketing, and leveraging industry partnerships for exposure.

Q. What Are Top Seo Strategies For New Websites?

Focus on keyword research, on-page SEO, high-quality backlinks, user-friendly website design, and creating valuable, original content to rank higher in search engine results.

Q. Can Social Media Boost Website Visitors?

Absolutely, social media platforms can significantly boost traffic by sharing content, engaging with followers, and using targeted ads to reach potential visitors.

Q. How Quickly Can A New Site Get 1000 Visitors?

Achieving 1,000 daily visitors depends on your strategy and niche competitiveness, but with consistent effort and quality content, it can be accomplished within a few months.

Q. Do Guest Posts Increase Website Traffic?

Guest posting on reputable sites can increase traffic by introducing your website to a new audience and providing valuable backlinks that improve search ranking.

Conclusion

Growing a website’s traffic isn’t magic — it’s strategic effort. By methodically applying the steps outlined, your site can blossom from obscurity to a buzzing hub of visitors. Patience and consistency are your allies. Remember, each action you take builds on the last.

Start that journey today, and watch as your visitor counter climbs to new heights.

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Thanks for reading my article on How I Increase My New Website from 0 to 1000 of Daily Visitors Step-By-Step Guide

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This article Contain may be affiliate links, which means I receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. While we receive affiliate compensation for reviews / promotions on this article, we always offer honest opinions, users experiences and real views related to the product or service itself. Our goal is to help readers make the best purchasing decisions, however, the testimonies and opinions expressed are ours only. As always you should do your own thoughts to verify any claims, results and stats before making any kind of purchase. Clicking links or purchasing products recommended in this article may generate income for this product from affiliate commissions and you should assume we are compensated for any purchases you make. We review products and services you might find interesting. If you purchase them, we might get a share of the commission from the sale from our partners. This does not drive our decision as to whether or not a product is featured or recommended.

Source :��How I Increase My New Website from 0 to 1000 of Daily Visitors Step-By-Step Guide

[hmfaysal99]

New Business Marketing Tips And Tricks for Success

Starting a new business can be an exciting endeavor, but it also comes with its fair share of challenges, especially in the competitive landscape of today's market. Effective marketing is crucial for the success of any new venture. Here are four essential marketing tips and tricks to help your new business thrive.

Define Your Target Audience: Before diving into marketing efforts, it's essential to identify and understand your target audience. Define your ideal customer persona by considering demographics, interests, pain points, and buying behaviors. Conduct market research to gather valuable insights that will guide your marketing strategies. Tailoring your messages and campaigns to resonate with your target audience will significantly increase your chances of success.

Once you have a clear picture of your audience, choose the most suitable marketing channels to reach them effectively. Social media, email marketing, content marketing, and pay-per-click advertising are just a few options to consider. Your choice of channels should align with where your audience spends their time online.

Create Compelling Content: Content marketing is a powerful tool for new businesses to establish their brand and build credibility. Develop high-quality, informative, and engaging content that addresses the needs and interests of your target audience. This content can take various forms, including blog posts, videos, infographics, and podcasts.

Consistency is key when it comes to content creation. Develop a content calendar to plan and schedule regular updates. Providing valuable content not only helps you connect with your audience but also boosts your search engine rankings, making it easier for potential customers to find you.

Leverage Social Media: Social media platforms have become indispensable for marketing in today's digital age. Create profiles on relevant social media platforms and engage with your audience regularly. Share your content, interact with followers, and participate in industry-related discussions.

Paid advertising on social media can also be a cost-effective way to reach a broader audience. Platforms like Facebook, Instagram, and LinkedIn offer targeting options that allow you to reach users who match your ideal customer profile.

Monitor and Adapt: Marketing is an ever-evolving field, and what works today may not work tomorrow. To stay ahead of the curve, regularly monitor the performance of your marketing efforts. Analyze key metrics such as website traffic, conversion rates, and return on investment (ROI). Use tools like Google Analytics and social media insights to gather data and insights.

Based on your findings, be prepared to adapt your strategies and tactics. If a particular marketing channel isn't delivering the expected results, reallocate your resources to more promising avenues. Stay up-to-date with industry trends and keep an eye on your competitors to ensure your marketing efforts remain relevant and competitive.

In conclusion, effective marketing is essential for the success of any new business. By defining your target audience, creating compelling content, leveraging social media, and continuously monitoring and adapting your strategies, you can position your new business for growth and long-term success in a competitive market. Remember that success may not come overnight, but with persistence and the right marketing approach, your new business can thrive.

[mariacallous]

In early 2022, two Google policy staffers met with a trio of women victimized by a scam that resulted in explicit videos of them circulating online—including via Google search results. The women were among the hundreds of young adults who responded to ads seeking swimsuit models only to be coerced into performing in sex videos distributed by the website GirlsDoPorn. The site shut down in 2020, and a producer, a bookkeeper, and a cameraman subsequently pleaded guilty to sex trafficking, but the videos kept popping up on Google search faster than the women could request removals.

The women, joined by an attorney and a security expert, presented a bounty of ideas for how Google could keep the criminal and demeaning clips better hidden, according to five people who attended or were briefed on the virtual meeting. They wanted Google search to ban websites devoted to GirlsDoPorn and videos with its watermark. They suggested Google could borrow the 25-terabyte hard drive on which the women’s cybersecurity consultant, Charles DeBarber, had saved every GirlsDoPorn episode, take a mathematical fingerprint, or “hash,” of each clip, and block them from ever reappearing in search results.

The two Google staffers in the meeting hoped to use what they learned to win more resources from higher-ups. But the victim’s attorney, Brian Holm, left feeling dubious. The policy team was in “a tough spot” and “didn’t have authority to effect change within Google,” he says.

His gut reaction was right. Two years later, none of those ideas brought up in the meeting have been enacted, and the videos still come up in search.

WIRED has spoken with five former Google employees and 10 victims’ advocates who have been in communication with the company. They all say that they appreciate that because of recent changes Google has made, survivors of image-based sexual abuse such as the GirlsDoPorn scam can more easily and successfully remove unwanted search results. But they are frustrated that management at the search giant hasn’t approved proposals, such as the hard drive idea, which they believe will more fully restore and preserve the privacy of millions of victims around the world, most of them women.

The sources describe previously unreported internal deliberations, including Google’s rationale for not using an industry tool called StopNCII that shares information about nonconsensual intimate imagery (NCII) and the company’s failure to demand that porn websites verify consent to qualify for search traffic. Google’s own research team has published steps that tech companies can take against NCII, including using StopNCII.

The sources believe such efforts would better contain a problem that’s growing, in part through widening access to AI tools that create explicit deepfakes, including ones of GirlsDoPorn survivors. Overall reports to the UK’s Revenge Porn hotline more than doubled last year, to roughly 19,000, as did the number of cases involving synthetic content. Half of over 2,000 Brits in a recent survey worried about being victimized by deepfakes. The White House in May urged swifter action by lawmakers and industry to curb NCII overall. In June, Google joined seven other companies and nine organizations in announcing a working group to coordinate responses.

Right now, victims can demand prosecution of abusers or pursue legal claims against websites hosting content, but neither of those routes is guaranteed, and both can be costly due to legal fees. Getting Google to remove results can be the most practical tactic and serves the ultimate goal of keeping violative content out of the eyes of friends, hiring managers, potential landlords, or dates—who almost all likely turn to Google to look up people.

A Google spokesperson, who requested anonymity to avoid harassment from perpetrators, declined to comment on the call with GirlsDoPorn victims. She says combating what the company refers to as nonconsensual explicit imagery (NCEI) remains a priority and that Google’s actions go well beyond what is legally required. “Over the years, we’ve invested deeply in industry-leading policies and protections to help protect people affected by this harmful content,” she says. “Teams across Google continue to work diligently to bolster our safeguards and thoughtfully address emerging challenges to better protect people.”

In an interview with WIRED, a Google search product manager overseeing anti-harm work says blocking videos using hashes is challenging to adopt because some websites don’t publish videos in a way that search engines can compare against. Speaking on condition of anonymity, she says Google has encouraged explicit websites to address that. She adds that there’s generally more for Google to do but refutes the allegation that executives had held up the work.

Advocates of bolder action by Google point to the company’s much tighter restrictions on searching for child sexual abuse material (CSAM) as evidence it could do much more. Typing “deepfake nudes kids” into Google prompts a warning that such content is illegal and ultimately directs users to news articles and support groups. Google also finds and blocks from its results almost 1 million new CSAM-containing webpages annually.

A recent Google search for “deepfake nudes jennifer aniston” yielded seven results purporting to offer just that. The search engine offered no warning or resources in response to the query, despite nearly every US state and many countries having criminalized unpermitted distribution of intimate content of adults. Google declined to comment on the lack of a warning.

The product manager says comparisons to CSAM are invalid. Virtually any image of a naked child is illegal and can be automatically removed, she says. Separating NCEI from consensual porn requires some indication that the content was shot or distributed without permission, and that context often isn’t clear until a victim files a report and a human analyzes it. But the manager wouldn’t directly answer whether Google has tried to overcome the challenge.

Adam Dodge, founder of advocacy and education group Ending Tech-Enabled Abuse, says that until Google proactively removes more NCII, victims have to be hypervigilant about finding and reporting it themselves. That’s “not something we should put on victims,” he says. “We’re asking them to go to the location where they were assaulted online to move past the trauma.”

Google started accepting removal requests for search results leading to nudity or sex in 2015 if the content was intended to be private and was never authorized to be published, according to its policy. That went largely unchanged until 2020, when the company added that being in an “intimate state” qualified.

A New York Times column that year triggered Google executives to dedicate resources to the issue, organizing projects, including one codenamed Sparrow, to help victims keep content off search for good, three former employees say. The product manager confirmed that executives at times have pushed teams to improve Google’s handling of NCEI.

Google made its takedown form friendlier to use, understand, and access, the sources say. The search giant axed legalese and outdated use of the term “revenge porn,” since porn is generally viewed as consensual. The company added instructions on submitting screenshots and greater detail on the review process.

The form became accessible by clicking the menu that appears next to every search result. Requests rose about 19-fold in one early test, one source says. A second source says that it has become among Google’s most-used forms for reporting abuse and that, after the edits, a far greater percentage of requests resulted in removal of results. Google disputes these figures, but it declined to share comprehensive data on NCEI.

Government-mandated transparency reports show Google has removed most of the nearly 170,000 search and YouTube links reported for unwanted sexual content in South Korea since December 2020, the earliest data available, and nixed nearly 300 pieces of content in response to 380 complaints from users in India since May 2021. The limited data suggest Google is finding more reports credible than its smaller rival in search Microsoft, which took action in 52 percent of the nearly 8,400 cases it received globally for Bing and other services from 2015 through June 2023.

Launched in late 2021, the StopNCII system has amassed a database of over 572,000 hashed photos and videos and blocked that media from being shared more than 12,000 times across 10 services, including Instagram and TikTok. Google hasn’t adopted the tool to block content from search due to concerns about what’s actually in the database, according to three sources.

To protect victims’ privacy, StopNCII doesn’t review content they report, and hashes reveal nothing about the underlying content. Google is worried that it could end up blocking something innocent, the sources say. “We don’t know if it’s just an image of a cupcake,” one of them says. The sources add that Google also has opted against bankrolling a system it considers better, despite internal suggestions to do so.

The Google spokesperson declined to comment on StopNCII, but in April the company told UK lawmakers who questioned Google about its decision not to use the tool that it had “specific policy and practical concerns about the interoperability of the database,” without elaborating.

Internally, Google workers have come up with some bold ideas to improve takedowns. Employees have discussed booting explicit websites, including porn companies, from search results unless they are willing to assure that their content is consensual, according to four sources. The idea hasn’t been adopted. Google’s search unit has shied away from setting rules on a thorny and taboo subject like sexual imagery, three sources say. “They don’t want to be seen as regulators of the internet,” one former staffer says.

Because Google sends significant traffic to explicit websites, it could force them to take stricter measures. About 15 percent of image searches and up to half of video searches among the billions Google receives daily are related to porn, says one former staffer, figures the company declined to comment on. “Google holds the keys to the kingdom,” the source says. Meanwhile, few others are stepping in. US lawmakers haven’t passed proposed legislation to impose consent checks on online uploads. And some popular services for sharing explicit content, such as Reddit and X, don’t require users to submit proof of subjects’ consent.

Porn producers, who collect identity information from performers as required by US law, support the sharing of a consent signal with search engines, says Mike Stabile, spokesperson for the industry trade body Free Speech Coalition. “Major adult sites already monitor and block NCII much more aggressively than mainstream platforms,” he says.

The Google spokesperson declined to comment on the consent idea but points to an existing penalty: Google last December began demoting—but not blocking—search results for websites that come up in “a high volume” of successful takedown requests.

The Google product manager and the spokesperson contend that the search team already has taken big steps over the past three years to ease the burden on survivors of image-based sexual abuse. But WIRED’s investigation shows that some improvements have come with caveats.

A system Google introduced that tries to automatically remove search links when previously reported content resurfaces on new websites doesn’t work on videos or altered images, and two sources say Google hadn’t dedicated staff to improving it. “It absolutely could be better, and there isn’t enough attention on how it could really solve victims’ problems,” one says. The spokesperson says staff are assigned to enhance the tool.

Another system called known victim protection tries to filter out results with explicit images from search queries similar to those from past takedown requests, the two sources say. It is designed to not disrupt results to legitimate porn and generally reduces the need for victims to stay vigilant for new uploads. But Google has acknowledged to South Korean regulators that the system isn’t perfect. “Given the dynamic and ever-changing nature of the web, automated systems are not able, 100 percent of the time, to catch every explicit result,” the company writes in its transparency reports.

In one of its biggest shifts, Google last August abandoned its policy of declining to remove links to content that included signs that it had been captured with consent. For years, if Google determined from the imagery and any audio that the subject knew they were being recorded without any signs of coercion or distress, it would reject the takedown ask unless the requester provided ample evidence that it had been published without consent. It was a “super-mushy concept,” one of the former employees says.

That same source says staff persuaded executives to update the policy in part by describing the importance of letting people who had become adult performers on OnlyFans out of financial necessity to later revoke their consent and shred any ties to sex work. The Google spokesperson didn’t dispute this.

The Washington, DC-based National Center on Sexual Exploitation, an anti-porn group that’s become an authority on image-based sexual abuse, argues that even after the revision, Google is falling short. It wants Google to automatically honor all takedown requests and put the burden on websites to prove there was consent to record and publish the disputed content. The Google spokesperson says that potential policy updates are constantly considered.

In the eyes of advocates, Google is being nowhere near as resourceful or attentive as it could or should be. Brad Gilde of Gilde Law Firm in Houston says he came away disappointed when his client won a headline-grabbing $1.2 billion judgment against an ex-boyfriend last August but then couldn’t get Google to remove a highly ranked search link to a sexually explicit audio recording of her on YouTube. The upload, which included the victim’s name and drew over 100 views, came down last month only after WIRED inquired.

Developing a reliable AI system to proactively identify nonconsensual media may prove impossible. But better keeping an ear out for big cases shouldn’t be too complicated, says Dan Purcell, a victim who founded removal company Ceartas DMCA. Google employees had a proposal on this issue: The company could establish a priority flagger program—as it has for other types of problematic content, including CSAM—and formally solicit tips from outside organizations such as Purcell’s that monitor for NCII. But staffing to administer the idea never came through. “​​Google is the No. 1 discoverability platform,” Purcell says. “They have to take more responsibility.” The Google spokesperson declined to comment.

DeBarber, the removal consultant who spoke with Google alongside his clients victimized by GirlsDoPorn, did a search for one of them this month while on the phone with WIRED. No links surfaced to videos of her, because DeBarber has spent over 100 hours getting those pages removed. But one porn service was misusing her name to lure in viewers to other content—a new result DeBarber would have to ask Google to remove. And through a different Google search, he could access a problematic website on which people can look up videos of his client.

Harassers regularly text that client links to her NCII, a frustrating reminder of how her past has yet to be erased. “They want to be out of sight and out of mind,” DeBarber says of his clients. “We’re heading in the right direction.” But he and survivors are counting on Google to help knock out the offenders for good. "A lot more could have been done by Google and still could be."

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, JUNE 2024

You know the drill - here's all the marketing, SEO, social media etc. news for the last month. You can see the Etsy and other ecommerce news here.

TOP NEWS & ARTICLES 

As of July 5th, sites that cannot be read on mobile will no longer be indexed by Google. This has been coming for a long time, and we’ve all had plenty of warning, so it is unlikely to affect many ecommerce sites. 

One final reminder that you need to save your old Google Universal Analytics data before July 1, as it will vanish on that date. There are several ways to do this. [Even if you never upgraded to Google Analytics 4, the old stats will still be going away, so don't miss out on saving the important stuff!]

SEO: GOOGLE & OTHER SEARCH ENGINES 

If you are interested in deep dives into the recent Google leak, Aleyda Solis has compiled a Google spreadsheet (ironically), of articles on the topic, along with resources. 

It appears that Google’s AI Overviews are so bad that they are now only showing up for 15% of queries, down from 84%. 

Google’s latest spam update started June 20th.

This case study on Google’s March core update looks at the hazards of having high-ranking but irrelevant content on your website. 

Another recent study looking at the effect of various Google updates found that some losing sites may have been trying to game SEO a little too much in Google’s eyes. 

Out-of-date content can hurt SEO, but there are proven tactics for dealing with those pages. 

If you missed any Google news last month - and there was a lot of it! - Barry Schwartz summarized May for you. 

SOCIAL MEDIA - All Aspects, By Site

General

Artists concerned about AI tools training on their items are joining Cara in droves, and many are hoping to leave Meta properties at the same time. Cara allows users to add Glaze to their images, which disrupts AI training. 

True federated social sites are getting closer, with an app that lets Mastodon users and Bluesky users connect without joining the other site. Confused about how federation works? This TechCrunch article goes through all of the current details, and highlights some of the biggest federated sites, including Mastodon, Threads, and Bluesky. 

Facebook (includes relevant general news from Meta)

Meta will stop using users’ personal posts and information to train its AI models in the EU, due to privacy concerns.  

Turns out that using AI to detect use of AI is just as flawed as most applications of AI - ask Meta, which is inaccurately claiming some real photos were “Made with AI”.  

Facebook thinks it is for young people again. Yes, really. Among other areas, “Facebook Dating is continuing to see steady and strong daily active user growth, and is up +20% year-over-year with young adults in the United States and Canada.”

Here’s a decent overview of various types of Meta ads; it is written by Wix, but has some useful points for any advertiser. 

Instagram

The head of Instagram divulged some tips on the algorithm recently, including the fact that video gets more views than photos these days. 

Some video ads on Instagram can’t be skipped right now, but it is only a test. 

Apparently Instagram’s Notes feature is quite popular with teens, so the platform is adding more to it. This includes mentions and likes. 

LinkedIn

If you want a full sized image in posts with links, you will need to pay for LinkedIn Ads from now on. Regular posts with links now have downsized images. If you don’t know anything about LinkedIn Ads, here’s how they work. 

LinkedIn Ads can no longer use data from LinkedIn Groups to target people in Europe. 

Pinterest

Pinterest is now working with Shopify for its “Pinterest Inclusion Fund” which helps underrepresented groups use Pinterest to boost their businesses. 

Reddit

Reddit’s traffic is said to be up 39% this year, increasing interest in using it for marketing. It is also making people worry about bad information. 

Reddit has changed its conversation ads. 

Snapchat

Snapchat now has increased safety features, including improved blocking abilities. 

“Snap Inc., the parent company of Snapchat, has agreed to pay $15 million to settle a gender discrimination lawsuit from the California Civil Rights Department...Snap paid women less and offered them fewer promotions when compared to male employees.”

Threads

Threads has expanded the ability to post to other federated social sites. 

TikTok

TikTok has combined a lot of its Creator Center tools into one dashboard called TikTok Studio. 

Klaviyo now integrates with Tiktok, so advertisers can find their known audiences and personalize ads. 

Twitter

Hootsuite has updated its guide to Twitter ads, which is quite detailed. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

July content marketing ideas include International Joke Day (July 1). [I can’t decide if I am insulted or not that it is the same day as Canada Day.] 

Patreon has announced several upcoming changes to their creator tools, including the ability to give away paid memberships to fans at no charge, opening chat to free members, and a countdown clock for big posts. 

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Microsoft’s smart shopping campaigns will become “Performance Max” in the near future, although you can also make that change yourself now. 

Brave now has Search Ads in some areas, after testing them for a year and a half. 

Websites that offer coupon codes and use Google’s free shopping ads can sign up to have the codes displayed in Google's organic search listings. You can get all of the details here. 

STATS, DATA, TRACKING 

If you use Google Shopping Ads (free or paid) for your website, you can now see their performance in Google Images by using the Google Search Console. 

Google Analytics 4 has an updated Realtime report now. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

Price cutting (as opposed to sales and discounts) is the latest retail trend. “[C]onsumer spending on goods fell 0.2% during [April]”, while US prices were up 2.7%. 

US consumers are still buying some types of “hot” items, such as clothing, but they are spending less on electronics and homewares. 

UK ecommerce sales to the EU have dropped £5.9 billion since Brexit. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Adobe confirms it will not use its customers’ content to train AI.

A list of 19 new design tools, including free fonts. [Note: some of the tools use AI.] And here are even more free font libraries and resources. 

Get notified of these updates plus my website blog posts via email: http://bit.ly/CindyLouWho2Blog Get all of the most timely updates plus exclusive content by supporting my Patreon: patreon.com/CindyLouWho2

[nurjahan774]

Digital Marketing Strategy

Set Clear Goals and Objectives: The first step in creating a digital marketing strategy is to define clear goals and objectives. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Examples include increasing website traffic, generating leads, improving brand awareness, or driving online sales.

2. Understand Your Target Audience: To effectively reach and engage your target audience, it's important to understand their demographics, interests, behaviors, and pain points. Conduct market research, analyze customer data, and create buyer personas to gain insightful information about your target audience. This will help you tailor your digital marketing efforts to resonate with them.

3. Choose the Right Digital Channels: Identify the digital channels that are most relevant to your target audience and align with your marketing goals. Common digital channels include websites, search engines, social media platforms, email marketing, content marketing, mobile apps, and online advertising. Each channel has unique characteristics and advantages, so choose the ones that best suit your business and audience.

4. Develop Content Strategy: Content is at the heart of digital marketing. Create a content strategy that focuses on delivering value to your target audience. Plan and produce high-quality content that aligns with their interests, needs, and preferences. This can include blog articles, videos, infographics, eBooks, webinars, and social media posts. Consistency and relevance are key to establishing thought leadership and building trust with your audience.

5. Optimize for Search Engines: Implement search engine optimization (SEO) strategies to improve your website's visibility in search engine results. Conduct keyword research to identify relevant search terms and optimize your website's on-page elements, such as meta tags, headings, and content. Create high-quality backlinks from reputable websites to boost your website's authority.

6. Leverage Social Media: Utilize social media platforms to connect with your audience, build brand awareness, and foster engagement. Identify the platforms where your target audience is most active and create compelling content tailored to each platform. Engage in conversations, respond to comments, and encourage user-generated content to cultivate a sense of community and brand loyalty.

7. Implement Email Marketing: Email marketing remains an effective way to nurture leads and engage with existing customers. Develop an email marketing strategy that includes personalized and segmented email campaigns. Provide valuable content, offers, and promotions to your subscribers, and automate email sequences to streamline your communication.

8. Monitor, Measure, and Adjust: Regularly monitor the performance of your digital marketing efforts using analytics tools. Track key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI. Use the insights gained to identify areas for improvement and make data-driven adjustments to optimize your strategy.

9. Stay Updated and Evolve: The digital marketing landscape is constantly evolving. Stay updated with the latest trends, technologies, and industry best practices. Experiment with new channels and tactics to reach your audience. Continuously adapt your strategy based on market changes and feedback from your audience.

10. Evaluate and Refine: Regularly evaluate the effectiveness of your digital marketing strategy against your goals. Identify successes, challenges, and areas of improvement. Refine your strategy based on the insights gained to ensure continuous growth and success.

11. In summary, a well-rounded digital marketing strategy involves setting clear goals, understanding your audience, choosing the right channels, creating valuable content, optimizing for search engines, leveraging social media and email marketing, monitoring and measuring performance, staying updated, and evaluating and refining your approach. By following these steps, businesses can effectively harness the power of digital marketing to achieve their objectives and drive sustainable growth.

[nishakrishnan1996]

Driving Business Forward: Harnessing the Potential of Digital Marketing Services

In today's rapidly evolving digital landscape, businesses are continually seeking innovative strategies to enhance their online presence and connect with their target audience effectively. Among these strategies, digital marketing services stand out as indispensable tools for businesses looking to thrive in the digital realm. Let's delve into the myriad benefits that digital marketing services offer and how they can propel businesses towards greater success.

1. Amplified Online Visibility

Digital marketing services play a pivotal role in elevating a business's online visibility across various digital platforms. From search engines to social media networks and websites, these services strategically promote brands, extending their reach and bolstering brand recognition among their target audience.

2. Precision Targeting

One of the primary advantages of digital marketing services lies in their ability to precisely target specific demographics, interests, and behaviors. This targeted approach ensures that marketing efforts reach the most relevant audience segments, resulting in higher engagement rates and increased conversion opportunities.

3. Cost-Effectiveness

Unlike traditional marketing methods such as print ads or television commercials, digital marketing services offer a more cost-effective alternative. By investing in strategies that deliver measurable results and a higher return on investment (ROI), businesses can optimize their marketing budget and allocate resources more efficiently.

4. Measurable Results

Digital marketing services provide businesses with the ability to track and analyze the performance of their campaigns in real-time. Comprehensive analytics tools offer valuable insights into key metrics such as website traffic, click-through rates, and conversion rates, empowering businesses to make data-driven decisions and refine their strategies accordingly.

5. Enhanced Customer Engagement

Through various digital channels such as social media interactions, email marketing, and targeted content, businesses can engage with their audience on a more personal level. This fosters stronger relationships with customers, leading to increased brand loyalty and advocacy.

6. Global Reach

Digital marketing services enable businesses to transcend geographical boundaries and expand their reach beyond local markets. By leveraging digital channels, businesses can tap into new markets and connect with potential customers worldwide, irrespective of their location.

7. Improved Customer Experience

Personalization is key in digital marketing, allowing businesses to deliver tailored content based on customer preferences and interests. By providing valuable information and addressing customer needs, businesses can enhance the overall customer experience, fostering trust and credibility.

8. Adaptability and Flexibility

In the dynamic digital landscape, businesses must adapt quickly to changes and trends. Digital marketing services offer flexibility and scalability, allowing businesses to adjust their strategies in response to market dynamics and consumer behavior.

9. Competitive Advantage

By embracing digital marketing strategies, businesses can gain a competitive edge over competitors still reliant on traditional methods. Staying ahead of the curve and leveraging innovative digital tactics can position businesses as industry leaders and innovators.

In summary, digital marketing services offer a multitude of benefits for businesses, from heightened brand visibility and precision targeting to cost-effectiveness and measurable results. By harnessing the power of digital marketing, businesses can effectively engage with their target audience, drive customer engagement, and achieve their marketing objectives in today's digital age.

[tieflingkisser]

Protests Erupt in Utica After Brutal Police Killing of 13-Year-Old Refugee

Utica, NY — Nyah Mway, a 13-year-old refugee from the Karen ethnic group in Myanmar, had just graduated middle school in the small city of Utica, New York. His family was immensely proud of him, and a picture of him holding his graduation certificate alongside his smiling mother is prominently displayed in their home. The family’s euphoria was violently cut short on the evening of June 28, when Mway and his friend were stopped by three police officers from the Utica Police Department (UPD) and two Oneida County Deputy Sheriffs on their walk home from a Bible study class and a graduation party.  Body camera footage was released by the UPD, but only from three of the officers who were on the scene. The footage shows a pedestrian stop, otherwise known as a stop-and-frisk — a controversial tactic of interrogating and searching someone based solely on “reasonable suspicion.” Mere moments after the police encounter, Nyah Mway starts running down the street. In an edited body cam video released by the UPD, Mway turns toward Officer Bryce Patterson, who is then heard shouting, “He has a gun!” Patterson tackles Mway to the ground and repeatedly punches the boy in the head.  Officer Andrew Citriniti and Officer Patrick Husney were also in pursuit of Mway. While Officer Patterson was still on top of the subdued child, Officer Husney shoots Mway in the chest. The boy starts bleeding out on the sidewalk. One witness who recorded the shooting on her phone can be heard warning the police, “Careful, you’re on camera.” When the shot rings out, the shocked and horrified woman yells, “Oh my God! He just shot him!” The police attempted, but ultimately failed, to take her phone after the shooting. The video soon became viral on social media. 

[...]

According to a statement released on June 29 on the UPD’s Facebook page, the boys were stopped because they were “walking in the roadway in violation of New York State Vehicle and Traffic law,” and that the officers were also investigating robberies in the neighborhood. However, there is no record of any 911 calls from Shaw Street from county 911 call records. Several neighbors said they were not aware of any robberies in the neighborhood. Officers Patterson, Citriniti and Husney are on paid administrative leave pending an internal investigation and concurrent investigation launched by the New York Attorney General’s Office of Special Investigation. 

[...]

After the vigil, a spontaneous protest of 100 people gathered in front of the sole police station in the city. The crowd stared down dozens of police officers who had their rifles, handguns, and tasers at the ready, appearing prepared for battle. Several demonstrators threw rocks that broke the windshield of a police car. The standoff was intense, but no arrests were made, and the demonstrators departed without any other incidents of police violence.  Within days of the police killing, younger Karen activists gathered together to work closely with Mway’s family and launched the Justice for Nyah Mway campaign. They created a website and launched a fundraiser to support the family.

[...]

Klo thinks that there are deeper reasons that explain why Mway might have run. “When you think about what refugees have gone through and especially in war where they have to flee when you see the military, when you see somebody in an army uniform, when you see somebody like a state authority, you run the other way,” she said. 

[...]

“Our people, we’ve been through abuse,” said Klo. “I feel like people are seeing what’s happening again to our people. We went through war, and now we come to America, and we’re going through it again.” This sentiment has been expressed by many other Karen people in the past week.  Klo is fiercely critical of the city’s slogan. “It’s a lie,” she said. “Who showed up for the family? Who reached out to the family? The city didn’t, and that’s the city’s slogan … They love our cheap labor. They really love our exploited labor.” Klo feels that the local establishment is “manipulating us into thinking that they love us when in reality, they want to abuse us.”

[my-mt-heart]

Hey MT. Marketing anon, again. Can we go back to getting Melissa and McReedus content again? No, that’s not why I’m here. I read your post—Engage with what you want to see, not what you don’t. Did you drop the mic after? Because that's a mic-drop statement. 

I’m here to shed some light on the fear tactics I’ve seen for weeks so the audience is aware of how this technique works. I was hoping it wouldn’t come to this, but if some people plan on using fear-mongering to bait a vulnerable audience, the audience deserves to know what they’re getting into. 

As always, take what resonates, and leave what doesn’t. <3 

Why Do People Use Fear-Based Click Baits? 

Short answer? Clicks (gee, thanks, marketing anon). And clicks mean more money, more engagement, more authority. 

Long answer? Fear-based headlines/posts/tweets generate more engagement because “Fear can sell almost as well as sex”. We live in a world where grabbing an audience’s attention is getting harder. So often, news outlets or people looking to build their authority online (by any means possible) use techniques to grab attention in any way possible. 

Let me elaborate. When you see fear-based words—it jolts you to attention. It makes you uncomfortable and triggers a response that seeks a form of relief from that feeling. And who best to ask than the person who induced in the first place? When you feel invalidated, don’t you want validation from the person who invalidated you in the first place? This is precisely how it works. 

What Do Fear-Based Click Baits Look Like? 

Here are a few examples of fear based headlines/ tweet ideas. (Trigger warning. Some of these might trigger a strong response. And if you think it’s overwhelming for you. Skip the list <3 )

How TWD Plans On Killing Off Its Most Popular Character (with a picture of Carol & Daryl)

Will Carol Peletier Survive The Daryl Spinoff? (with picture of Daryl and nun delacour)

Will Daryl Dixon Spinoff Kill Off Their Most Anticipated Returning Character? (picture of Carol)

5 Reasons Why Carol Peletier Won’t Survive The Spinoff (picture of nun delacour)

4 Reasons Why Daryl And Carol Won’t Be Endgame (with a picture of Daryl and Carol with other potential romantic interests—don’t make me name them, I’ve had a day)

Why Carol Peletier Return Won’t Ensure Her Survival (the new pic of Daryl and the kid with him holding a shovel)

Is TWD Bringing Back One Of Its Popular Characters Just To Kill Her Off? (picture of Mel & Carol)

Why This Beloved TWD Character’s Return Could Be A Sign Of Their Permanent Exit (picture of Carol)

I can keep going. 

Every headline (OR TWEET) consists of a trigger word that makes you think that your fears are valid and you should be afraid. And everyone reacts to that feeling differently—you know yourself best.  

The Framework of Fear-Based Content And Why It’s Unethical

Here’s the basic framework of the chain reaction that this type of content starts (remember, this is generalized and everyone reacts differently). 

You come across a triggering post that elicits a strong reaction.

You engage with the post to get some relief or find any validation that proves they could be wrong.

The person/entity that’s posting only provides context, narratives, and ideas that further support their claim and invalidate your own. (Often, it’s done politely so their authority amplifies, and your reaction amplifies in response.) 

It aggravates you further, so you make your own posts or tweets or QRT them to try and seek relief from others who may help you out of the spiral. 

More people go to the source and start a discourse, and the chain continues. 

It builds authority for that person/entity. If it's an article, the ads on the website are triggered to pay them every time someone engages. It generates traffic to their website and boosts their ranking online.  

The reason why it’s inherently unethical? The tactic invalidates and aggravates you to put that person/entity in a position of authority. So you end up going to them for relief because they are the ones that aggravated you in the first place. Then they withhold the validation to unconsciously let you know that they hold the cards.

(source: https://shorturl.at/chsSX)

Don’t Take The Bait.

MT is right. It’s an illusion. It’s a tactic. Don’t fall for it.

Now let me ask you something, dear Caryler? What is the BIGGEST fear we have as Carylers besides losing to another ship? One of them dying and leaving the other behind. Am I right here to assume that? 

So if you see something that insinuates that? Wouldn’t it hurt you enough to make you spiral? Especially if you deal with mental health issues on a daily basis. It’s meant to do that. It’s intended to feed on your vulnerabilities to get them 2 mins of fame. 

DONT. TAKE. THE. BAIT.

And you know what? If you did—don’t be hard on yourself. It’s meant to mess with your feelings, and if you spiralled or had a rough day or reached out to your friends for support, it’s because you’re human. And you were excited about Carol/Caryl coming back, and some (pardon my language, MT) douchenozzle decided to take advantage of your vulnerability so they could feel better about themselves.  

Protect your energy and redirect it towards what you want to see.

How Do You Fight The Clickbaits?

It’s difficult. Some days are hard, and they just get you. The moment you realize, dust yourself up and redirect your energy to what brings you joy. 

Short answer? Starve them. Don’t give them the attention. Just the way you did when the click baits were circulating a few weeks ago because some dude from another show played PR agent to his ex-coworker’s return to the franchise. 

Here are some ideas on what you can do instead when you see a clickbait circulating. 

Don’t engage with it, but make posts or tweets of your own calling it out (without linking. If someone asks, dm them a screenshot and tell them to avoid engaging)

Redirect your attention to what you’re looking forward to seeing 

Focus your energy on talking about what you’ll tune in for

Show them how serious you are about withholding your investment for anything less than what you want

And most importantly—take care of your mental health. Step away from the fandom, and take a breath. Go for a walk or talk to a friend.  But remember to be kind to whomever you speak to. <3 We’re all in this together. 

In Carol, We Trust.

Carol Peletier is one of the most resilient characters on TWD. Melissa McBride knows her worth and knows what she is signing on for. And whatever your feelings about Norman may be, he understands Daryl better than most and must know for sure that if Carol dies, Daryl will follow—without question. And even if it's from a pure franchise survival perspective, they can’t afford to lose two fan favourites. 

Here’s a question for you: How many times have you seen a tweet/post/article where one of the white male leads is the target of this type of discourse? How many articles exist where Negan, Rick, or Daryl’s survival is questioned? Why is it that a person from a perceived minority is often considered expendable when these hypotheticals are entertained? 

Because we all know perceived minorities are usually the ones that don’t survive. And it further reminds us why they’re unsafe. (Don’t believe me? Look back at the deaths in TF and compare the ratio yourself.) 

The reality is, yes, in TWD nobody is safe. But then I’d like to see people entertain the idea equally for all characters. If they aren’t—it’s because they understand that the “safety” is less about the show’s narrative and more about industry practices (where TPTB decides whom to elevate and whom to discard). 

And they found a way to bring back Carol Peletier because we rioted the last time they wronged her. Do you honestly think they don’t understand the storm that’s ready to hit them if they play with our trust (and our wallets) again? 

Take Heart, Dear Caryler 

I'm putting my faith in Melissa and know that if she signed on to this show, it's because she trusts the narrative and is here to do what’s best for her character. Join me if that resonates with you.

Be kind to yourself. Remember that these tactics are to convince you that they hold the cards when you’re the one holding all the cards (and the money they need to sustain their service). 

Please be kind to people you reach out to for relief. Especially MT, because she’s one of the lights in this fandom. She deserves kindness and respect. Keep calm and Caryl on. <3

Thank you, marketing anon. Where are the articles celebrating Carol’s return and hyping Caryl’s story potential? I want more of those.

[zerosecurity]

Malicious Actors Exploit YouTube for Phishing, Malware, and Scams

YouTube has emerged as a new battleground for cybercriminals to launch phishing attacks, distribute malware, and propagate fraudulent investment schemes, according to a report from security researchers at Avast. The report sheds light on the growing threat of malicious actors exploiting the popular video platform to target unsuspecting users. Deepfake Videos and Cryptocurrency Scams Researchers specifically highlighted using Lumma and RedLine malware for phishing, scam landing pages, and malicious software distribution. YouTube acts as a traffic distribution system, directing users to these malicious sites and pages, and supporting scams of varying severity. Moreover, the report uncovered a concerning rise in deepfake videos on the platform. These realistic but fake videos mislead viewers with fabricated people or events, spreading disinformation. Avast found multiple accounts with over 50 million subscribers each that were compromised and hijacked to spread cryptocurrency scams reliant on deepfake videos. These videos feature fake comments to deceive other viewers and contain malicious links. Exploitation Tactics on YouTube The researchers observed five different ways YouTube can be exploited by threat actors: - Personalized phishing emails to YouTube creators, proposing fake collaboration opportunities to gain trust before sending malicious links. - Compromised video descriptions containing malicious links, tricking users into downloading malware. - Hijacking YouTube channels and repurposing them to spread threats like cryptocurrency scams. - Exploitation of software brands and legitimate-looking domains with fraudulent websites loaded with malware. - Creating videos using social engineering techniques that guide users to allegedly helpful tools that are malware in disguise.

Protective Measures and Cybersecurity Awareness

Avast credits its scanning capabilities with protecting more than 4 million YouTube users in 2023 and approximately 500,000 users in the first quarter of this year from these threats. Trevor Collins, a WatchGuard Network security engineer, emphasizes the importance of companies and security leaders preparing their teams and organizations for these threats. "Regular education is essential. Make people aware that there are scammers out there doing this," Collins says. "In addition, train and reassure them that it's OK to notify either their security team or other people within the company if they've gotten an unusual request — for instance, to provide login credentials, move money, or go buy a bunch of gift cards — before acting on it." As cybercriminals continue to exploit popular platforms like YouTube, individuals and organizations must remain vigilant, prioritize cybersecurity awareness, and implement robust security measures to protect themselves from phishing, malware, and scams. Read the full article

[nexthubzltd]

What is Digital Marketing?

Digital marketing is the practice of promoting products, services, or brands through digital channels such as the internet, social media, search engines, email, and mobile apps. It encompasses a wide range of strategies and tactics designed to connect with potential customers and drive engagement, conversions, and sales. Here are some key components of digital marketing:

Search Engine Optimization (SEO): The process of optimizing a website to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.

Content Marketing: Creating and distributing valuable, relevant content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, and more.

Social Media Marketing: Using social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to promote products and interact with customers. This can involve organic posts, paid ads, and influencer partnerships.

Email Marketing: Sending targeted emails to a list of subscribers to promote products, share news, or nurture relationships with customers. Effective email marketing involves personalized content and strategic timing.

Pay-Per-Click (PPC) Advertising: Running ads on search engines or social media platforms where advertisers pay a fee each time their ad is clicked. Google Ads and Facebook Ads are common PPC platforms.

Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote your products in exchange for a commission on sales they generate.

Influencer Marketing: Collaborating with influential people in a particular niche to promote your products or services to their followers.

Online Public Relations (PR): Managing a brand's online reputation through activities like press releases, media outreach, and engaging with online communities.

Conversion Rate Optimization (CRO): Improving the effectiveness of a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form.

Analytics and Reporting: Using tools like Google Analytics to track and analyze the performance of digital marketing campaigns. This data helps marketers understand what’s working and where improvements are needed.

[aistrategisteurope]

SEO strategy Experimetal

Experimentation is a fundamental aspect of the entire SEO strategy process. It involves testing different tactics and analyzing the results to determine what works best for your specific website and target audience. Here's how experimentation fits into each part of an SEO strategy:

Keyword Research: Experiment with different keyword variations, long-tail keywords, and related terms to see which ones drive the most relevant traffic and conversions.

On-Page Optimization: Test different title tags, meta descriptions, header structures, and internal linking strategies to optimize click-through rates and improve user engagement.

Content Creation: Experiment with different content formats (blog posts, videos, infographics), lengths, and topics to see what resonates best with your audience and encourages sharing and backlinks.

Technical SEO: Test website speed optimizations, mobile-friendliness improvements, structured data implementation, and other technical factors to enhance user experience and search engine crawlability.

Link Building: Experiment with different outreach strategies, content promotion tactics, and relationship-building approaches to acquire high-quality backlinks from authoritative websites.

User Experience: Test different website layouts, navigation structures, call-to-action placements, and other UX elements to optimize conversion rates and reduce bounce rates.

Local SEO: Experiment with different local citation building strategies, Google My Business optimizations, and localized content creation to improve visibility in local search results.

Why Experimentation is Important:

Algorithm Updates: Search engine algorithms are constantly changing, so what worked yesterday may not work today. Experimentation helps you stay ahead of the curve and adapt to new ranking factors.

Competitive Landscape: Your competitors are also experimenting and evolving their SEO strategies. Experimentation allows you to keep pace and identify new opportunities for growth.

Unique Website Characteristics: Every website is different, with unique strengths and weaknesses. Experimentation helps you tailor your SEO strategy to your specific website and audience.

Data-Driven Decisions: Experimentation provides valuable data and insights that inform your decision-making process and help you refine your SEO strategy over time.

Key Considerations for SEO Experimentation:

Clear Goals: Define specific goals for your experiments, such as increasing organic traffic, improving rankings for target keywords, or boosting conversion rates.

Measurable Metrics: Choose relevant metrics to track the success of your experiments, such as organic traffic, keyword rankings, click-through rates, bounce rates, and conversions.

Controlled Testing: Isolate the variables you are testing to ensure accurate results. For example, if you're testing different title tags, keep other on-page factors constant.

Statistical Significance: Analyze your data to determine if the results of your experiments are statistically significant and not just due to chance.

Iterative Approach: SEO is an ongoing process. Continuously experiment, analyze, and refine your strategy to achieve long-term success.

By embracing experimentation as a core part of your SEO strategy, you can unlock new growth opportunities, stay ahead of the competition, and achieve sustainable success in the ever-evolving world of search engine optimization.

[psychic-refugee]

OK, so I don’t give money to garbage articles, I’m mostly pulling from what I can remember seeing people post about it. Some things to look out for when trying to disseminate information over the internet. 

First off, be very weary of “anon” sources for gossip. PHW isn’t Richard Nixon, and this isn’t Watergate. There’s no need for anyone to be anonymous if they’re stating facts or speculating/giving an opinion. Tim Burton isn’t Kevin Feige, who employs cloak and dagger tactics for an 8-episode tv series only on one streaming network and will never be syndicated.  

NDA’s might be part of employment contracts, but they’d be hard to enforce, especially if part of the alleged information had already been leaked by a third party. If this person did have “insider” information worth anything, then their paycheque and job benefits are worth more than anything some rando clickbait gossip site could give them. Even minimum wage jobs aren’t worth risking in order to gossip about a C+ and rising star.

Secondly, beware of incredibly vague descriptions such as “Netflix Insider.” According to google, Netflix employs 12,800 people. I don’t know if this counts people they contract out to, such as people who do closed captioning or ratings wrangling, but this could range from the CEO to sanitation staff, to make up artists and PAs on sets of their movies/series.  

Or could it be an independent contractor that works for Netflix, so not technically a Netflix employee.

Or it could be some guy who has a Netflix account.

We don’t know what job this person has or from whom they heard this gossip from. Hell, it could be some rando who wandered “inside” of Netflix HQ. WHO KNOWS?!

If there is no legally regulated definition of something, then anyone can slap that label on anything and be done.

They keep it intentionally vague to bypass anyone claiming they actually said anything.

If some dumbass uses the article as a reference in a defamation suit or say to harass someone on Twitter, then the writers can say “well, we technically didn’t say that or mean it in such a way, so don’t get us involved or blame us in any way.”

Thirdly, if there is CYA (Cover Your Ass) language, just assume they’re pulling everything out of their ass. If the “insider” wasn’t vague enough, then they simply tell you “this hasn’t been confirmed by…” and they generally put this at the end, where they assume after you read the juicy stuff, you’ve stopped reading. Or they’re counting on you not caring because you just want something that confirms your bias.

Either way, they muddied the waters of whether or not they are for sure standing behind anything they wrote. They’re basically saying “We’re claiming this sensationalist drivel…but don’t quote us on it.”

Remember, any asshole can create a website and sell ad space to create a gossip site. Literally. Just because it's online, doesn’t make it actual news.

Like with the accusers, these rag sites are normally not worth going after even if they post the biggest lies because 1) they don’t make any actual money to cover attorney fees much less punitive damages. 2) No serious or reasonable person takes them seriously, only gullible dumbasses.

So @heyharoldsboo is correct. Do not click on these pages, don’t give them money, or encourage them to write more with your internet traffic.

[saywhatmarketingandconsulting]

What is one aspect of the business that start-ups need to put on hold until the company starts truly making money?

Start Up and Marketing Advice

My name is David Phillips.  I have been in digital marketing for 20+ years and have worked with over 1,000 small businesses after working for two Global 500 companies.  I currently own and operate Say What Marketing x Consulting.  

The most important aspect that start-ups need to focus on is keeping their expenses as low as possible.  If the startup is funded or self-funded, the answer is still the same.  It is tempting in the excitement of starting a business to forget that you are a startup and that your chance of success is relatively low in most cases.  The most consistent mistake I see with new start-ups is buying expensive office furniture, renting the nicest office locations for “image” of the new company and hiring more employees than needed.  When I first started my business, I was working out of an office that was the size of most closets with one person working from home. 

However the largest mistake that startups make is not creating a realistic budget. Budget estimates and reality are two very separate things and cash flow usually is the biggest reason for failure.  There are numerous examples but here are just a few:

Online advertising (Google AdWords, Facebook, etc) are all built to get you to spend more and more money.  Once you set up your marketing campaign budget with their platform and start running ads, a few days in or sooner they will notify you that for a few extra dollars a day you could reach 50 additional people.  This tactic works and a few bucks a day quickly turns into more and more.  For a startup, 20 dollars extra a day could be major issues, especially early on when you are not sure if your website is actually converting the traffic you are getting.  Sticking to a set budget, especially in marketing is vital at first (and really always) until you have viable proof that it is generating positive cash flow.

 Another quick example is buying hardware for your office.  I have seen numerous business owners budget $3,000 for their computer.  They purchase the perfect computer for $2,998 but after taxes and fees it ends up being closer to $3,500. 

The extra $600 spent in advertising and $500 in taxes was not part of the budget and easily could have paid for the office internet, phone service, cell phone and more.  Not realizing how the little things can add up is a major mistake.  What do you think?

[nishakrishnan1996]

Unveiling Lucrative Career Paths: Your Guide to Digital Marketing Careers

In today's rapidly evolving digital landscape, the field of marketing has undergone a significant transformation, offering a plethora of exciting career opportunities in digital marketing. With the proliferation of online platforms and the increasing reliance on digital channels for marketing efforts, professionals in this field are in high demand. Whether you're a seasoned marketer looking to transition into the digital realm or a recent graduate eager to explore new career paths, the world of digital marketing holds immense promise. Let's delve into the diverse array of career options available in digital marketing, providing insights into each role's responsibilities, skills required, and potential for growth.

SEO Specialist

SEO specialists focus on optimizing websites to improve their visibility in search engine results pages (SERPs). They conduct keyword research, optimize website content, and implement technical SEO strategies to enhance organic traffic and rankings. SEO specialists must stay updated on search engine algorithms and best practices to ensure websites remain competitive in the ever-changing digital landscape.

Social Media Manager

Social media managers are tasked with managing a brand's presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. They create engaging content, interact with followers, and analyze social media metrics to drive engagement and brand awareness. Social media managers must possess excellent communication skills, creativity, and a deep understanding of social media platforms and trends.

Content Marketing Manager

Content marketing managers oversee the creation and distribution of valuable, relevant content to attract and retain a target audience. They develop content strategies, manage content calendars, and collaborate with writers and designers to produce high-quality content. Content marketing managers must possess strong writing skills, creativity, and a strategic mindset to effectively engage audiences and drive business objectives.

PPC Specialist

PPC specialists manage pay-per-click advertising campaigns on platforms like Google Ads and Bing Ads. They create ad copy, set up targeting parameters, and monitor campaign performance to maximize ROI and drive conversions. PPC specialists must possess analytical skills, attention to detail, and a deep understanding of PPC platforms and advertising principles.

Email Marketing Specialist

Email marketing specialists design and execute email marketing campaigns to nurture leads and drive conversions. They segment email lists, create compelling email content, and analyze email performance metrics to optimize campaign effectiveness. Email marketing specialists must possess strong copywriting skills, attention to detail, and a deep understanding of email marketing best practices.

Digital Analytics Specialist

Digital analytics specialists analyze data from various digital marketing channels to provide insights and recommendations for optimizing marketing strategies. They utilize tools like Google Analytics and Adobe Analytics to track website traffic, user behavior, and campaign performance. Digital analytics specialists must possess strong analytical skills, attention to detail, and a deep understanding of digital analytics platforms and methodologies.

E-commerce Marketing Manager

E-commerce marketing managers focus on driving sales and revenue through digital channels for online retail businesses. They develop strategies for product promotion, optimize product listings, and implement tactics to increase conversion rates. E-commerce marketing managers must possess strong analytical skills, strategic thinking abilities, and a deep understanding of e-commerce platforms and consumer behavior.

Influencer Marketing Manager

Influencer marketing managers oversee influencer marketing campaigns, collaborating with influencers to promote products or services to their followers. They identify suitable influencers, negotiate partnerships, and measure campaign performance. Influencer marketing managers must possess strong relationship-building skills, negotiation abilities, and a deep understanding of influencer marketing trends.

Digital Marketing Consultant

Digital marketing consultants provide strategic guidance and expertise to businesses looking to improve their digital marketing efforts. They assess current strategies, identify areas for improvement, and develop customized solutions to help businesses achieve their marketing goals. Digital marketing consultants must possess strong communication skills, analytical abilities, and a deep understanding of digital marketing principles and best practices.

Conclusion

In conclusion, the field of digital marketing offers a multitude of exciting career opportunities for individuals with diverse skills and interests. Whether you're passionate about analytics, creativity, or strategy, there's a role in digital marketing to suit your talents. By honing your skills, staying updated on industry trends, and continuously learning and adapting, you can carve out a successful and rewarding career in the dynamic world of digital marketing. So, if you're ready to embark on an exciting journey in the digital realm, explore the various career paths in digital marketing and unleash your potential in this ever-evolving field.

[shraviya]

Repurposing Existing Content for SEO: Using It to Boost Rankings

An Overview of Repurposing Content Content is king in the digital world, but producing new content on a regular basis can take a lot of time and resources. This is when reusing content becomes relevant. Repurposing old content entails changing its format or repackaging it to make it more accessible to new audiences and prolong its shelf life. By repurposing your existing content assets, you may increase their value instead of beginning from scratch every time. Content repurposing is an affordable means to improve your content strategy and increase your search engine optimization efforts. It can involve converting blog entries into podcasts, films, infographics, or guides, or gathering pre-existing content into full guides or eBooks.

Advantages of SEO Repurposing material can save time and resources while also offering significant benefits for Digital Marketing and SEO. Repurposing your content into new formats and distributing it across a range of media can increase its visibility and reach. By targeting different long-tail keywords and phrases, repurposing also improves your website's organic search exposure.

Additionally, carefully repurposing material can increase social media shares and backlinks, two important search engine ranking variables. In general, content repurposing boosts the effectiveness of your search engine optimization (SEO) campaigns by boosting the authority of your website in search engine results pages, boosting traffic, and improving content relevancy.

Evaluating Your Content Doing a comprehensive inventory of your current material is crucial before you begin reusing it. Start by classifying your material according to performance metrics, audience fit, and relevancy to your current objectives and target audience. Determine the best-performing articles, timeless material, and subjects that could be explored further. To determine the level of interest in your audience, pay attention to engagement indicators like time on page, social shares, and page views. Through a thorough assessment of your content library, you may identify potential repurposing opportunities and efficiently allocate resources to optimize impact and relevance.

Identifying Possibilities Finding possible repurposing options is the next step after evaluating your content collection. Seek for content that can be built upon to cover relevant topics in greater detail or that works well across a variety of forms. Think about the formats that best suit your content objectives and connect with your target audience. Analyze audience questions, comments, and feedback as well to identify areas that require more research or explanation.

Adapting Techniques Repurposing content entails changing its format to increase its visibility in search results and appeal to a wider audience. Written content can be transformed into infographics or other visual representations, or it can be adapted for new media like podcasts or videos. Compiling relevant materials into a comprehensive resource is another function of roundup posts and content compilations. Maintaining the relevance of evergreen material requires regular updates. You may efficiently cater to a wide range of audience tastes, optimize your content for several platforms, and extend its longevity by implementing these tactics.

Techniques for SEO Optimization Using efficient Search Engine Optimization(SEO) strategies is essential when repurposing material. To target suitable terms, start by conducting keyword research. Use keywords to enhance headers, meta descriptions, and titles. To increase authority, deliberately use both internal and external linkages. Incorporate descriptive text to maximize multimedia features as well. You may increase the exposure of your content and draw in organic traffic by implementing these strategies.

Distribution on Social Media Make thoughtful use of social media channels to increase the visibility of recycled material. Find and target platforms that are popular with your audience. Create enticing images and captions to promote interaction. Posts should be timed for maximum visibility, and material should be modified to suit the particulars of each platform. You may increase the reach of reused material and increase traffic to your website by strategically distributing it on social media.

Tracking Outcomes Monitor data for repurposed material such as website traffic, engagement, and conversions on a constant basis. Analyze audience behavior using analytics tools, then modify your strategy accordingly. To assess performance, keep an eye on social media analytics, backlinks, and search engine rankings. You can improve tactics and future content efforts by analyzing results on a regular basis and applying data-driven insights.

By optimizing already-existing content assets, content repurposing is a powerful strategy for improving search engine optimization (SEO) performance. By means of methodical repurposing and optimization, it is possible to increase visibility, draw in fresh audiences, and enhance search engine results. Ongoing success is ensured by keeping an eye on outcomes and modifying tactics in response to new information. Accept content repurposing to maximize the value of your material and improve search engine optimization (SEO) campaigns.