#ResearchKit

[bio-basic-inc]

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[clingenious]

Call : +917997101799 | Email : interact@clingenious.com | Website : https://clingenious.com

Kit in clinical Research . | Dr. Bharadwaz | Clinical Research Subject Matter Expert |

About Video : "Understanding the role of kits in clinical research is vital for ensuring accurate and reliable results. In this video, Dr. Bharadwaz, a Clinical Research Subject Matter Expert, explains the importance of clinical kits, their components, and how they streamline research processes. Learn how these kits support sample collection, storage, and analysis while maintaining compliance with regulatory standards. Watch now for expert insights into clinical research essentials!"

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ResearchKits #MedicalTrials #ClinicalTrials #HealthResearch #SampleCollection

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[erinpilolla]

Apple Watch Case Study

September 9, 2023

By Erin Pilolla

Apple is an international company that is well known not only for its startup story and founder Steve Jobs, but also for its fine-tuned technology which has continued to appeal to a huge variety of markets. In 2015, the company released the Apple Watch. Over a year after the initial release of the Apple watch, the main issue the company faced was declining sales. Getting consumers to adapt to and integrate a new product into their daily life was not working, primarily based on a lack of perceived usefulness from consumers. People did not see the value of or need for the product, or how it could improve certain activities. Apple needed to not only improve sales, but also find a way to make this product something a consumer felt they couldn’t live without.

Apple is best known for its attention to detail in product design, putting elegance and a well curated user experience at the forefront of their product advantages. They are a big company, compared to others in the same markets, and have a lot of momentum. The Apple Watch was a good fit for this company’s health focused image, and the capabilities of its operating systems and design teams were readily available.

With their customer base accrued over decades, they also had to consider new possible markets. Previously, artists and educators used the Apple devices most notably, but with the Apple watch being positioned so clearly as a device that can help improve your health and habits, it was important to also start creating advertisements geared towards athletes such as runners, swimmers, etc.

During promotion and marketing, Apple partnered with Nike and Hermes, a luxury designer. They also further promoted their own family of products by making updates which allowed the Apple Watch to be paired with iPhones and access features such as Apple pay, text messaging, and more. Health focused collaboration with app developers resulted in ventures like HealthKit, ResearchKit, and CareKit.

Even with big company budgets for advertising and collaboration, competitors are still a market factor. Aside from the well-known Windows and Apple feud pertaining mostly to computers, competition for the Apple Watch was different. Their biggest competitor was Android products which utilized Android Wear software, and an early startup called Pebble which used PebbleOS.

The overall climate of the Apple company was also still shaky at this time, which could explain some of the decline in sales and ineffective promotions. Steve Jobs had just passed away, and new CEO Tim Cook was overseeing one of the first major projects they had worked on since then. It would make sense for the company and employees to take a while to find new footing after such a major loss.

Solution:

Two possible solutions to decrease the resistance to innovation Apple was experiencing would both rely on increasing perceptions of value and utility for the new product.

One would have been to try and differentiate more between their smart watch and other brands in early advertising, as Apple has done in the past countless times (Microsoft vs. Apple commercials poking fun at one another and highlighting certain features). This may have helped to reinforce the advantages Apple products have to consumers compared to other brands which may be less expensive but will not offer the same advantages, and ultimately show new customers all the features it has to offer. Doing this may have made the product seem more cutting edge and exclusive.

Another possible solution, and the one that would likely work better, would be to make customers resistant to change from the company more comfortable by marketing the features of the Apple Watch which seem most familiar to people who use Apple products as well as regular watches. For example, people are already used to how a watch face looks and that it tells time, so this obvious feature could have been highlighted to the point of making it seem like not too much of a huge change from a regular watch. Another thing they could have emphasized in early marketing that may have drawn in more customers is how seamlessly the watch can work with the phone they already have (if it is an iPhone). If you are already used to and enjoy using Apple products and cellular phone features, having those in the form of a convenient wristwatch may not sound like a huge change and shows the simplicity in convenience rather than difficulty in making a change.

Overall, the Apple Watch since 2015 has done extremely well, outperforming competitors, and holding high shares of the smart watch market. Every company strives to outperform previous sales, however, so an analysis of marketing choices and company history can always be helpful.

------------------------------------------------------------------------

Sources

Thomke, Stefan and Barbara Feinberg (2012), “Design Thinking and Innovation at Apple,” Harvard Business School Premier Case Collection, 609066-PDF-ENG

Bucic, Tania and Gaganpreet Singh (2020), "Apple Watch: Managing Innovation Resistance," Ivey Publishing, Harvard Business Review.

[dssima]

Advance Pathology Software For Research At Dss Imagetech

Advance pathology software sector has been split into winners and losers for some time based on the company’s underlying business model, including its ability to deploy technology effectively. Shop now at Dss Imagetech site.

[buzzesante]

Apple à l’assaut de la santé

Suite de notre série sur les projets santé des grands acteurs du numérique. Focus sur Apple qui a fait de la santé un de ces axes stratégiques. La volonté d’Apple dans la santé est d’apporter une révolution du système en place. Elle veut disrupter le monde de la médecine et l’industrie pharmaceutique comme elle avait bouleversé le monde des télécoms et l’industrie musicale. Apple a déjà un pied…

[idropnews]

Can The Apple Watch Detect Early Symptoms of Alzheimer's Disease? This New Study Aims to Find Out

Ever since its introduction back in 2014, the Apple Watch has been used for all sorts of different health and fitness applications, from simply alerting users to potentially life-threatening health conditions to serving as the basis for numerous research studies on how it can be used to better people’s lives. The health and safety features […] https://www.idropnews.com/news/can-the-apple-watch-detect-early-symptoms-of-alzheimers-disease-this-new-study-aims-to-find-out/150542/

[tekmodetech]

The asthma mobile health study, smartphone data collected using ResearchKit

The asthma mobile health study, smartphone data collected using ResearchKit

[ad_1]

Participant onboarding

After the AHA was released in the Apple App Store on March 9th 2015, the application was downloaded 58,182 times over the 21 month study period, 48 054 of which were from participants in the U.S. Prospective participants could download the app, walk themselves through the eligibility screening (18 years of age or older, have asthma, not pregnant and literate in…

[shigatakeshi]

ResearchKit — Empowering doctors, researchers, and now you

なんかしようとしてんな。ボトムアップで盛り上げて、Winner takes it all. の匂いがする。調べっか。

[bio-basic-inc]

Bio Basic offers high performing kits which maximise quality with significant savings in cost. Filter the results on this page to find the best-suited kit for your desired application.

Are you unsure about a product? Or would you like to test a free sample? Please email us at order@biobasic.com and we will gladly assist you.

Our website: https://www.biobasic.com/

[miniantibrave]

Hat Apple den Anschluss verloren?

Hat Apple den Anschluss verloren?

In letzter Zeit sehe ich oft, dass Benutzer sich unklar sind über die Zukunft von Apple und deren Produkte… Warum hat Apple diese Produkt nicht auf den Markt gebracht? Wann bringt Apple die nächste Innovation? Apple verliert den Anschluss… Hat sich Apple tatsächlich verplant? War man zu langsam in der Umsetzung? Hat man gewisse Trends schlicht verschlafen?

Wenn man mich fragt, dann war Apple…

[saggiosguardo]

Apple Watch può identificare la fibrillazione atriale con altissima precisione

Negli ultimi tempi abbiamo avuto modo di discutere del futuro di Apple nel campo della salute e della ricerca medica. Prima il co-processore di movimento Mx di iPhone, e l'Apple Watch poi, hanno giocato un ruolo chiave nell'acquisizione di quei dati che possono dire qualcosa di utile sulle nostre abitudini e sul nostro stato di salute.

Un esempio estremamente rappresentativo di questa opportunità appare oggi sulle pagine di TechCrunch. Il portale ha infatti dato notizia di uno studio condotto dall'Università della California San Francisco condotto per mezzo di Cardiogram, un'applicazione per il monitoraggio del battito cardiaco attraverso Apple Watch. La ricerca, che ha visto coinvolti 6158 partecipanti, ha mostrato un accuratezza del 97% nella rilevazione di una delle più comuni alterazioni del ritmo cardiaco, la fibrillazione atriale.

Per rilevare l'aritmia si è fatto uso dei dati acquisiti dal sensore di battito cardiaco di Apple Watch, elaborati poi attraverso algoritmi controllati da reti neurali. In futuro, secondo i ricercatori, algoritmi più avanzati saranno perfettamente in grado di predire con largo anticipo l'insorgenza di un infarto, così da poterlo prevenire attraverso dei relativamente comuni ed economici farmaci.

Nel frattempo, Cardiogram e l'Università della California San Francisco continueranno a portare avanti lo studio in questione, denominato mRhythm, attraverso l'associazione di altri dati provenienti dai nostri device, in modo tale da investigare l'eventuale presenza di fattori ambientali o stili di vita che possano favorire l'insorgenza della fibrillazione atriale. Potete anche voi scaricare Cardiogram per monitorare il vostro ritmo cardiaco in diverse situazioni, ed eventaulmente prendere parte allo studio accedendo all'apposita sezione.

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from Apple Watch può identificare la fibrillazione atriale con altissima precisione

[buzzesante]

Apple : ResearchKit pour aider la recherche

Apple : ResearchKit pour aider la recherche #hcsmeufr #esante #msante #GAFAM

Suite de notre série d’articles pour partir à la découverte des projets santé des GAFAM (Google, Apple, Facebook, Amazon, Microsoft). Place au programme ResearchKit d’Apple.

Avec ses différentes solutions développées (Apple Watch, ResearchKit, CareKit…), Apple poursuit son développement sur le marché de la santé. Son président, Tim Cook, estime même qu’Apple « démocratise» les équipements de…

[idropnews]

Apple Debuts its Research App, Inviting Apple Watch Users to Participate in Three New Health Studies

Considering all of the shiny new Apple hardware that debuted at the company’s event in September — we got the iPhone 11 and iPhone 11 Pro along with the Apple Watch Series 5 — we can understand if you missed the part where Apple mentioned it would be releasing a new “Research” app to invite users […] https://www.idropnews.com/news/apple-debuts-its-research-app-inviting-apple-watch-users-to-participate-in-three-new-health-studies/122946/

[shigatakeshi]

やばっ、俺遅れてる。

[mikeysmethods-blog]

Apple's ResearchKit has turned the iPhone and Apple Watch into powerful tools for mental health testing

Full post over on tuthillscopes.com

Apple's ResearchKit has turned the iPhone and Apple Watch into powerful tools for mental health testing

Our cellular devices collect endless levels of data, including from where we visit whom we talk to to the amount of steps we take every day. Now researchers and developers are utilizing this data to review mental well-being because of ResearchKit, Apple’s free framework for collecting...

#Apple, #Debug, #Health, #MentalHealth, #Researchkit

[sassypiratecloud]

Apple's ResearchKit has turned the iPhone and Apple Watch into powerful tools for mental health testing

more on tuthillscopes.com

Apple's ResearchKit has turned the iPhone and Apple Watch into powerful tools for mental health testing

Our cellular devices collect endless levels of data, including from where we visit whom we talk to to the amount of steps we take every day. Now researchers and developers are utilizing this data to review mental well-being because of ResearchKit, Apple’s free framework for collecting...

#Apple, #Debug, #Health, #MentalHealth, #Researchkit