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Les Archives Magnus - Episode 1: Poisson-pêcheur
ARCHIVISTE
Test... Test... Test... 1,2,3... Bien.
*tousse*
Je m'appelle Jonathan Sims. Je travaille pour l’institut Magnus, à Londres, une organisation qui se consacre à la recherche académique de l'ésotérisme et du paranormal. Le directeur de l'Institut, M. Elias Bouchard, m'a engagé pour remplacer l'archiviste en chef précédent, une certaine Gertrude Robinson, décédée récemment.
Je travaille comme chercheur à l'Institut depuis quatre ans maintenant et connais la plupart de nos contrats et projets les plus importants. Je travaille comme chercheur à l'Institut depuis quatre ans maintenant et je connais la plupart de nos contrats et projets les plus importants. La plupart sont dans une impasse, comme on peut s'y attendre, car les incidents surnaturels, tels qu'ils sont - et je souligne toujours la rareté des cas authentiques - ont tendance à résister aux conclusions faciles. Lorsque l’investigation est allée aussi loin que possible, elle est transférée aux Archives.
Or, l'Institut a été fondé en 1818, ce qui signifie que les Archives contiennent à ce stade près de 200 ans de dossiers. Ajoutez à cela le fait que la plupart des membres de l'Institut préfèrent la tour d'ivoire de l'académie pure au travail compliqué de traitement des dépositions ou des expériences récentes et vous avez la recette d'une bibliothèque impeccablement organisée et d'un fouillis absolu d'archives. Ce n'est pas nécessairement un problème - les systèmes modernes de classement et d'indexation sont une véritable merveille, et il suffirait d'un archiviste à moitié décent pour les maintenir en ordre. Gertrude Robinson n'était apparemment pas cette archiviste.
De là o�� je suis assis, je peux voir des milliers de dossiers. Beaucoup sont éparpillés en vrac, d'autres sont écrasés dans des boîtes non marquées. Quelques-uns portent des dates ou des étiquettes utiles comme 86-91 G/H. De plus, la plupart de ces dossiers semblent avoir été écrits à la main ou produits sur une machine à écrire, sans aucune version numérique ou audio accompagnant. En fait, je crois que le premier ordinateur à entrer dans cette salle est l'ordinateur portable que j'ai apporté aujourd'hui. Plus important encore, il semble que peu d'enquêtes aient été conservées aux archives, de sorte que la seule chose qui figure dans la plupart des dossiers sont les dépositions elles-mêmes.
Il va me falloir beaucoup, beaucoup de temps pour organiser ce désordre. J'ai réussi à m'assurer les services de deux chercheurs pour m'aider. Enfin, techniquement trois, mais je ne compte pas Martin car il ne contribuera probablement qu'à retarder les choses. J'ai l'intention de numériser les fichiers autant que possible et d'enregistrer des versions audio, mais certaines devront être enregistrées sur un magnétophone, car mes tentatives pour les faire passer sur mon ordinateur portable ont rencontré... d'importantes distorsions audio.
Parallèlement, Tim, Sasha et, oui, je suppose, Martin vont mener une investigation supplémentaire pour voir quels détails manquent peut-être dans ce que nous avons. Je vais essayer de les présenter de manière aussi succincte que possible à la fin de chaque déposition. Je ne peux malheureusement promettre aucun ordre en ce qui concerne la date ou le thème des déclarations qui sont enregistrées, et je ne peux que m'excuser auprès de tout futur chercheur qui tenterait d'utiliser ces dossiers pour ses propres enquêtes.
C'est probablement assez de temps passé à trouver des excuses pour l'état de cet endroit, et je suppose que nous devons commencer quelque part.
Déposition de Nathan Watts, concernant une rencontre à Old Fishmarket Close, Edimbourg. Déposition originale faite le 22 avril 2012. Enregistrement audio par Jonathan Sims, archiviste en chef de l'Institut Magnus, Londres.
Début de la déposition.
ARCHIVISTE (DÉPOSITION)
Tout cela s'est passé il y a quelques années, alors je m'excuse si certains détails sont un peu obscurs. Enfin, j'ai l'impression de m'en souvenir clairement, mais parfois les choses sont tellement bizarres que l'on commence à douter de soi-même. Mais je suppose que le bizarre, c'est un peu ce que vous faites, non ?
Donc, j'étudie à l'université d'Édimbourg. La biochimie, en particulier, et j'étais en deuxième année au moment où cela s'est produit. Je n'étais pas dans un logement universitaire à ce moment-là, et je louais un appartement d'étudiant à Southside avec quelques autres étudiants de deuxième année.
Pour être franc, je n'ai pas beaucoup traîné avec eux. J'ai pris une année sabbatique avant de m'inscrire, et mon anniversaire se situe à la mauvaise période du mois de septembre, de sorte que j'avais presque deux ans de plus que la plupart de mes camarades lorsque j'ai commencé mon cours. Je m'entendais bien avec eux, vous comprenez, mais j'avais tendance à traîner avec certains des étudiants les plus âgés.
C'est pour ça que j'étais à la fête à la base. Michael MacAulay, un bon ami à moi, venait d'être accepté pour un Master en Sciences de la Terre, alors nous avons décidé qu'une fête s'imposait. Peut-être que "fête" n'est pas le bon mot, nous avons en quelque sorte envahi l'Albanach sur le Royal Mile, et nous avons bu assez longtemps et assez fort pour finalement avoir la zone arrière pour nous. Je ne sais pas si vous connaissez bien les bars d'Édimbourg, mais l'Albanach propose une large sélection d'excellents single malts, et j'ai peut-être un peu trop bu. J'ai de vagues souvenirs de Mike me suggérant de prendre mon temps, ce à quoi j'ai répondu avec des jurons qu'il ne savait pas célébrer correctement sa propre bonne nouvelle. Ou quelque chose comme ça.
Pour faire court, j'ai été violemment malade vers minuit, et j'ai pris la décision de rentrer chez moi à pied. Ce n'était pas loin de mon appartement, peut-être une demi-heure si j'avais été sobre, et la nuit était suffisamment fraîche pour que je me souvienne avoir eu l'espoir que le froid me remette d'aplomb. Je me suis dirigé vers le Cowgate et le moyen le plus rapide d'y arriver depuis le Royal Mile est de descendre à Old Fishmarket Close. Je suis sûr que vous n'avez pas besoin de moi pour vous dire qu'il y a quelques collines escarpées à Edimbourg, mais Old Fishmarket Close est exceptionnel, même à ce niveau. Il doit parfois atteindre un angle de trente ou quarante degrés, ce qui est assez difficile à naviguer quand on n'a pas autant de scotch en soi. Comme je l'ai mentionné, j'en avais pas mal, donc ce n'était probablement pas si surprenant que ça quand j'ai fait une méchante chute à peu près au milieu de la rue.
Avec le recul, la chute n'a pas été si terrible que ça par rapport à ce qu'elle aurait pu être, mais à ce moment-là, elle m'a vraiment secoué et m'a laissé de vilains bleus. Je me suis relevé du mieux que j'ai pu, j'ai vérifié que je ne m'étais pas gravement blessé, que je n'avais pas d'os cassés ou autre chose, et j'ai décidé de rouler une cigarette pour me calmer. C'est alors que je l'ai entendue.
"Je peux avoir une cigarette ?"
Les mots m'ont fait sursauter, car je pensais avoir été seul. Essayant rapidement de me ressaisir et regardant autour de moi, j'ai remarqué une petite ruelle de l'autre côté de la rue. Elle était très étroite et sans lumière, avec un court escalier qui y menait. Je pouvais voir un éclairage un peu plus haut sur le mur à son entrée, mais soit il ne fonctionnait pas, soit il n'était pas allumé, ce qui signifie qu'au-delà de quelques marches, la ruelle était enveloppée d'une obscurité totale. Une silhouette s'y tenait, à quelques marches de la rue. C'était difficile de juger son apparence, car elle se trouvait quasi totalement dans l'ombre, bien que si j'avais dû deviner, j'aurais dit que la voix était masculine. Il semblait se balancer, très légèrement, pendant que je le regardais, et je supposais qu'il était, comme moi, probablement un peu saoul.
J'ai allumé ma cigarette et ai tendu mon tabac vers lui, sans toutefois m'approcher, et je lui ai demandé si ça ne le dérangeait pas de la rouler lui-même. La silouhette n'a pas bougé, sauf pour continuer ce doux balancement. En l'écrivant maintenant, il semble si évident que quelque chose clochait. Si je n'avais pas été aussi ivre, je l'aurais peut-être remarqué plus vite, mais même lorsque l'inconnu a posé à nouveau la question "Je peux avoir une cigarette ?" sans aucune intonation, je ne comprenais toujours pas pourquoi j'étais si mal à l'aise.
Je regardais l'inconnu et lorsque mes yeux ont commencé à s'ajuster à l'obscurité, j'ai pu distinguer plus de détails. Je pouvais voir que son visage semblait vide, sans expression, et que sa peau semblait humide et légèrement affaissée, comme s'il avait une forte fièvre. Le balancement était plus prononcé maintenant, semblant se déplacer de la taille, d'un côté à l'autre, d'avant en arrière. À ce moment-là, j'avais fini de rouler une deuxième cigarette, et je la tendis délicatement vers lui, mais je ne m'approchai pas plus. J'avais décidé que si ce cinglé voulait une cigarette, il allait devoir sortir de la ruelle effrayante. Il ne s'est pas approché, n'a même pas bougé du tout, à part ce satané balancement. Pour une raison quelconque, l'idée d'un poisson-pêcheur m'est venue à l'esprit, un seul point de lumière se balançant dans l'obscurité, cachant la chose qui vous appâte.
"Je peux avoir une cigarette ?" Il demanda à nouveau d'une voix plate et je rendis enfin compte de ce qui n'allait pas. Sa bouche était fermée, elle l'avait été tout le temps. Quoi que ce fut qui répétait cette question, ce n'était pas la silhouette dans la ruelle. Je regarda ses pieds et ai constaté qu'ils ne touchaient pas tout à fait le sol. La forme de l'inconnu était soulevée, très légèrement, et se déplaçait doucement d'un côté à l'autre.
J'ai fait tomber ma cigarette et je me suis emparé de mon téléphone, en essayant d'allumer la lampe torche. Je ne sais pas pourquoi je n'ai pas couru ni ce que j'espérais voir dans cette ruelle, mais je voulais jeter un meilleur coup d'œil. Dès que j'ai sorti mon téléphone, la silhouette a disparu. Elle s'est en quelque sorte pliée à la taille et a disparu dans l'obscurité, comme si une corde s'était tendue et l'avait tirée en arrière. J'ai allumé la torche et regardé dans la ruelle, mais je n'ai rien vu. Juste le silence et l'obscurité. Je suis remonté en titubant jusqu'au Royal Mile, qui avait encore les lumières allumés et du monde, et j'ai trouvé un taxi pour me ramener chez moi.
Je suis resté au lit jusqu'à tard le lendemain matin. Je m'étais assuré de ne pas avoir de conférences ou de cours, car j'avais l'intention de dormir et me remettre d'une nuit de forte consommation d'alcool, ce que je supposait être, même si c'est cette rencontre bizarre ne cessait hanter mes pensées. Ainsi, après avoir bu deux litres d'eau, quelques antidouleurs et un petit déjeuner très gras, je me sentais assez humain pour quitter mon appartement et aller explorer les lieux à la lumière du jour. Le résultat n'a pas été très éclairant. Il n'y avait aucune marque, aucune tache de sang, rien n'indiquait que la silhouette oscillante ait jamais été là. La seule chose que j'ai trouvée est une cigarette Marlboro Red non fumée, juste en dessous de l’éclairage brûlé.
Au-delà de cela, je ne savais pas vraiment quoi faire. J'ai fait autant de recherches que possible sur place, mais je n'ai trouvé personne qui ait eu une expérience similaire à la mienne, et il ne semblait pas y avoir de d'histoire ou de légende urbaine que je puisse découvrir sur Old Fishmarket Close. Les quelques amis à qui j'ai raconté ce qui s'était passé ont simplement supposé que j'avais été accosté par un inconnu et que l'alcool avait rendu la chose beaucoup plus bizarre qu'elle ne l'était. J'ai essayé d'expliquer que je n'avais jamais eu d'hallucinations en étant ivre, et qu'il était impossible que ce type ait été une personne normale, mais ils me lançaient toujours un de ces regards, à mi-chemin entre la pitié et l'inquiétude, et je me contentais de me taire.
Je n'ai jamais rien trouvé d'autre à ce sujet, mais quelques jours plus tard, j'ai vu des avis de recherche de personnes disparues circuler sur le campus. Un autre étudiant avait disparu. Il s'appelait John Fellowes, mais je ne le connaissais pas vraiment et je ne peux pas vous en dire beaucoup sur lui, sauf pour deux choses qui m'ont paru très importantes : il avait été à cette même fête et, autant que je m'en souvienne, il y était encore quand je suis parti. L'autre chose, c'est que, sur la photo qu'ils ont utilisée pour son avis de disparition, je n'ai pas pu m'empêcher de remarquer qu'il y avait un paquet de cigarettes Marlboro Red qui sortait de sa poche.
Je n'ai pas arrêté de fumer, mais j’ai pris l’habitude de prendre le taxi quand je dois rentrer tard chez moi.
ARCHIVISTE
Fin de la déposition.
L'enquête menée à l'époque, et le suivi que nous avons fait ces deux derniers jours, n'ont trouvé aucune preuve pour corroborer le récit de M. Watts sur son expérience. J'étais initialement enclin à reclasser cette déclaration dans la section "Discrédité" des archives, une nouvelle catégorie que j'ai créée et qui, je pense, abritera la majorité de ces dossiers.
Cependant, Sasha a fait quelques recherches dans les rapports de police de l'époque et il s'avère qu'entre 2005 et 2010, lorsque la rencontre de M. Watts a prétendument eu lieu, il y a eu six disparitions dans et autour d'Old Fishmarket Close : Jessica McEwen en novembre 2005, Sarah Baldwin en août 2006, Daniel Rawlings en décembre de la même année, puis Ashley Dobson et Megan Shaw en mai et juin 2008. Puis enfin, comme l'a mentionné M. Watts, John Fellowes en mars 2010. Les six disparitions restent non résolues. Baldwin et Shaw étaient certainement des fumeurs, mais il n'y a aucune preuve concernant les autres, si ils sont bien liés.
Sasha a bien trouvé une autre chose, plus particulièrement pour le cas d'Ashley Dobson. Il s'agit d'une copie de la dernière photo prise par son téléphone et envoyée à sa soeur Siobhan. La légende est "regardes ce type bourré trop louche lol", mais la photo montre une ruelle sombre, apparemment vide, avec des escaliers qui y mènent. Il semble que ce soit la même ruelle que celle que M. Watts a décrite dans sa déclaration, celle qui, selon les cartes de la région, mène à Tron Square, mais il ne semble y avoir personne sur la photo.
Sasha a pris la liberté de le passer dans certains programmes de montage, toutefois, et l'augmentation du contraste semble révéler le contour d'une main longue et fine, à peu près au niveau de la taille d'un homme de taille moyenne. Je trouve qu'il est curieusement difficile de se débarrasser de l'impression qu'il nous fait signe.
Fin de l'enregistrement.
#the magnus archives#les archives magnus#tma#magnuspod#the magnus archives french#magnuspod french#french#the magnus archives français#tma french#français#jonathan sims#the magnus institute
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KBC (kun bana ga crorpati ma ap ka swagat ha)
Amitabh Bachchan looks into the camera:
Amitabh Bachchan premiered KBC 11 on Sony TV on October 15.
Megastar Amitabh Bachchan returns to host the 11th season of the Kaun Banega Crorepati reality show. KBC, which allows residents to realize their dreams, will start broadcasting on Sony TV tonight. And if you feel you've missed the hot seat again this year, you have the opportunity to attend the show. Viewers will find the same excitement from the comfort of their homes through KBC Play Along.
On the OTT platform, you can play Kaun Banega Crorepati even if you are not in the warm seat. After the first and the fastest finger, as soon as the competitor reaches the privileged place, the public can stick to the cell phone and answer all the distorted questions on the TV or on the cell phone screen.
However, unlike hot seat competitors, viewers who play on their mobile phone do not win any prizes. At the end of each episode, however, the lucky winners are rewarded with various prizes.
Also, according to the billboards, there will be a few lucky players in the last weekend. And one of the lucky winners has the chance to win a completely new car.
Access the Sony LIV app on your iOS or Android phone, click on the Kaun Banega Crorepati icon and you're ready to go.
READ ALSO: Kaun Banega Crorepati 11: News on this season's show with Amitabh Bachchan
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To register Kaun Banega Crorepati KBC offline, you can call the IVR service at the phone number provided on the phone. You can also use the Kaun Banega Crorepati registration notice. You can also register at Kaun Banega Crorepati via SMS. More details will be available during Sony's main network channel.
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Turnkey Call Center Solution to Double the Benefits
Elision Technologies Pvt. Ltd is one of the well-known names in the global VoIP and technology industries. It is one of the leading IT companies based in India. For more than 13 years, the company offers various VoIP products and solutions to global customers. One of the major and popular offerings of the company is its turnkey call center solution.
The company has catered to hundreds of businesses in India, the USA, Europe, and other countries with its proprietary call center solution. The company also has a hosted call center solution to offer. In India, the company has offered a turnkey call center solution to various companies and organizations belonging to different industry verticals. You can also take advantage of the turnkey call center solution.
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Virtual Number – One Number, Many Benefits

India has risen to host the highest number of startups after China and the United States. Most of our startups are getting increasingly competitive with an oversupply of new businesses joining the market. For survivals, it is must for all startups to acquire more efficient methods of business and its communications. This is where a virtual phone number’s role comes in. Indian startups are increasingly adopting virtual phone number services as a centralized gadget to boost customer communication.
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Dinstar Gateway In India
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Dinstar Gateway is a multi-functional gateway that integrates voice service. With Dinstar Gateway, you’ll get three voice interfaces, which offers the seamless connectivity. This also allows you to enjoy high speed internet service through Wi-Fi. It has the high speed data handling capacity, which is ideally suitable for the use. We are the best provider of Dinstar Gateway in India that offers you cost-effective services that consists of gsm gateway, gsm cdma,Dinster Gateway , gsm network,auto dial , outbound calls, ip pbx, automatically dial, voip network, sip trunks, echo cancellation predictive dialer, manual dialing, Dinster Gateway , answering machines, automatically call, sim card, inbound and outbound call.
Call Center Solutions | Call Center Software | IVR Software
The device provides 1, 2, 4, 8, 16, 24, 32, 48, 64, seventy two and 112 FXS port(s), fax over information science and a inbuilt high-speed NTA Router . These powerful options and smart voice quality build the device ideal for private use and appropriate for varied application environments like SOHO and little enterprises. Moreover, with automatic provisioning and centralized management system, the device is straightforward for maintenance and readying.
Predictive Dialer In India
Telecommunication is that the most important sector of any business. Efficacious communications with the shoppers and partitioning their queries provides a boost to the revenues. a bunch of companies are migrating to VOIP telephone system because it enhances the Communicaton System . However, deploying VOIP system isn't continually regarding putting in new VOIP phones. there's a cheap resolution whereby you'll be able to merely use your existing phones. All you wish to try to tod do} is to shop for an FXS entryway that is an analog phone adapter. because the FXS entryway uses RJ11 ports, therefore it facilitates your fax machines and gift phones to attach with IP-telephony networks and IP-PBX systems seamlessly.
Dinster Gateway could be a well-known whole that manufactures top-notch quality, sturdy and technologically advanced merchandise. The whole offers AN array of FXS Gateway with multiple ports and FXS lines starting from one to 112. It offers AN FXS entryway that gives 112 FXS lines that is appropriate for the decision centers and huge corporations.
The FXS gateways accompany friendly interface that's straightforward to take care of. it's compatible with myriads of protocols together with SIP, MGCP, IMS, IAX2 and lots of additional. The cabling length varies from 2km to 5km which will simply be utilized in offices of various sizes. All the FXS entryway from Dinstar comes with an a minimum of 1-year pledge. they are available with a inbuilt firewall and Dinster Gateway .
Available :-
· Dinstar 2 Port GSM
· Dinstar 4 Port GSM
· Dinstar 8 Port GSM
· Dinstar 16 Port GSM
· Dinstar 32 Port GSM
Benifits :-
· Cost Savings – Save phone bills tremendously with mobile-to-mobile calls and LCR.
· Backup – Work as a cost-effective backup when the landline network goes down LCR.
· Easy to install – Everything can be quickly set up in the Web-based management interface.LCR.
· Easy to integrate – High compatibility with major IP PBX and Softswitch brands.LCR.
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Airtel Digital TV and Dish TV Plans.
After the introduction of new cable rules of TRAI, viewers believe that their monthly TV bill has increased. Now the rules of cable TV are changing soon. So the question is whether the choice of streaming services based on the internet is not the right choice? Many streaming services are available in free, so now what is the need of consumers DTH? DTH operators will be competing with each other. But to see consumer pattern of consumer consolidation, smart consumer from smart mobile to smart TV has now become smart. Recently, Starstar's popular app Hotstar has introduced a new plan that can compete with DTH operators. Hotstar is offering most of the sports channels and many Hindi entertainment channels in 365 rupees per year. This means that channels are being offered at the rate of 1 rupee per day. Because the rates of both the Internet and these apps are cheaper, the DTH option offers an alternative to the VIP plan. But are these VIP plans so good that it can replace DTH? To know this, we saw the plans of the Hotstar VIP subscription using the same kind of Tata Sky, Airtel Digital TV and Dish TV Plans.
Hotstar Rs 365 VIP Plan: In Rs 365 Hotstar is offering most premium content for one year. In this VIP plan, users can view live cricket, Premier League matches and Formula 1 races. With this, you can also see popular Hindi blockbusters and Hindi entertainment shows. This VIP plan does not include Hollywood movies and American TV shows only. Compared to DTH connections, users can view shows, smartphones, tablets, laptops and smart TVs all over the place and content consume.
Price: Rs 365 Annual + Data Pack or Broadband Bills Price Tata Sky Family Sports HD Pack: If you want to access similar packs in Tata Sky, then there is a Family Sports HD pack available at Rs 646 per month. Compared to the Hotstar VIP plan, Tata Sky offers more options for entertainment channels. In addition to all cricket channels, music, movies, kids and entertainment channels will also be available.
Price: Rs 646 per month (Rs 7,752 per year) + HD set-top box price
Dish TV Maxi Sports Pack: In the Maxi Sports Pack of Rs 326 per month, users will get access to many Hindi entertainment channels as well as sports channels, kids channels etc.
Price: Rs 326 per month (Rs 3,912 per year) + Set-top box price Airtel Digital TV My Sports HD Pack: This pack comes at a rate of Rs 493 per month. At this price, Airtel is offering a good mix of Standard Definition Channels. There are channels from sports to news, movies, kids and entertainment channels.
Price: Rs 493 per month (Rs 5,916 per year) + HD Set-top box price
Hotstar vs DTH operators: Which of the two to choose?
Hotstar VIP plan is clearly defeating DTH operators. It can be seen clearly that Hotstar is a much better option in terms of price. However, compared to DTH operators, there are less options for channels. Apart from this, look at other things, apps or services like Hotstar can be used from smartphones to tablets or TVs anywhere. If you have Wi-Fi in your house then all major service providers offer good plans at very low prices. It also costs less than DTH by adding cost of Internet bills and applications. In such a situation if more options of content are more important to you then you should choose DTH.
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Telecom department outlines procedure for NRIs, foreig overhead line sensor ners to re-verify mobileconnections
www.inhandnetworks.com
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The telecom department today outlined detailed procedure f Secure remote networks or telcos to undertake mobile re-verification of foreign nationals an M2M router d NRIs, and instructed players to operationalise the process for these subscribers by January 1, 2018. The procedure has been spelt out for re-verification of mobile connections of foreign nationals, as well as NRI subscribers who either do not have Aadhaar or their mobile number is not registered with the Unique Identifi branch networking cation Authority of India (UIDAI).
The Department of Telecom (DoT) has also given re-verification procedure for senior citizens who are above 70 years not having Aadhaar, are unable to do biometric authentication or are physically challenged. The licencees must ensure that subscribers should “be able to re-verify their mobile connections through these alternative methods by January 1, 2018”, the DoT said in an order today.
It said that various representations had been received from Non Resident India (NRIs) and Overseas Indians and foreign nationals citing difficulties being faced by them in re-verification of their Indian mobile connections. The difficulties arose because this set of subscribers did not have Aadhaar and nor were they eligible to enroll for the 12-digital biometric identifier.
The DoT has also informed operators about the procedure for IVRS-based One Time Password (OTP) authentication of telecom subscribers whose mobile number is registered with Aadhaar.
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Mobile Marketing là gì trong môi trường Digital Marketing?
Bạn đang sử dụng điện thoại, bạn cho là nó hữu dụng và cần thiết. Thế nhưng đôi khi lại thật bực bội vì sao những tin nhắn không liên quan cứ đến liên tục. Bạn cho đó là tin rác và đưa nó vào spam. 99% người dân Việt Nam cũng nghĩ như bạn, thay vì nghĩ sẽ có lúc bạn cần đến những SMS đó. Nếu bạn đang sử dụng những dịch vụ đó thì chính là bạn đang tham gia vào mobile marketing. Vậy thì mobile marketing là gì?
Rằng SMS là spam, thay vì ngồi nhớ lại xem SMS đem lại tiện ích gì cho đời sống hàng ngày. Bạn có thẻ ATM chứ, bạn có nhận được thông báo số dư qua tin nhắn điện thoại? Bạn từng chuyển khoản bằng SMS, bạn từng dùng SMS để xác nhận một đơn hàng, đặt chỗ một quán café…
Đó là tiện ích của không đơn thuần Mobile Marketing mà tổng quát hơn có lẽ là Mobile Solution.
Mobile Marketing là gì?
Mobile marketing là hình thức tiếp thị trên thiết bị di động, sử dụng các phương tiện di động nhằm kết nối đến người tiêu dùng thông qua thiết bị di độgn cá nhân để giới thiệu/quảng cáo các thông tin sản phẩm, thương hiệu tới khách hàng.
SMS – Giản đơn mà không đơn giản
Đã bao giờ bạn nhận được tin nhắn từ một số sim 0903xxxx, quảng cáo về nhà đất và game? Hoặc như sms từ tổng đài 87xx về nhạc chờ, ngân hàng đang có chương trình mới… Có hàng ngàn lý do để bạn nhận được tin nhắn nội dung này nọ. Thực tế, ai cũng nghĩ sms đơn giản chỉ là tin nhắn vậy thối. Thế nhưng, một số doanh nghiệp tại việt nam lại đang ra sức marketing trên những tin nhắn này. Vì sao vậy?
Bạn sẽ gửi tin nhắn marketing cho ai? Gửi như thế nào? Thời điểm nào? Hệ thống nào có thể kiểm soát? Bạn thấy rằng SMS Marketing bài bản thực sự không dễ, dù nó chỉ được hiểu đơn giản là gửi quảng cáo. Vậy thì, để làm được điều đó bạn cần lưu ý các điểm sau.
Đơn giản hệ thống dữ liệu một cách hiệu quả.
Tuyệt đối không mua database bên ngoài
Chọn lọc chứ không nhập hàng loạt database lên hệ thống rồi bắn tin ồ ạt khiến người nhận khó chịu.
Điều bạn không cẩn trọng khi chọn lọc sẽ khiến sms bạn gửi trở thành sms spam!
Thế nên, để làm được mobile marketing association một cách hiệu quả, bạn cần lưu ý 7 bước.
Thu thập database – chọn lựa thông điệp – gửi – tracking.
Đây là bước khá quan trọng, bạn phải chọn lọc thông tin và hiểu được đối tượng mình đang marketing là ai? Dù có thể thông tin bạn nhận khá sơ sài, nhưng việc thận trọng khi gửi tin nhắn là cần thiết. Chủ yếu là lựa chọn thông điệp gửi đúng người đúng nội dung họ đang cần.
Bluetooth Marketing
Vì sao và khi nào thì nên dùng bluetooth marketing? Bluetooth có một nhược điểm là phạm vi hẹp nên chỉ có thể áp dụng cho lớp học, hội thảo, hội chợ, khu mua sắm với khoảng cách phát sóng theo sách vở là 100m, nếu hơn thì phải kết hợp nhiều thiết bị.
Trong khu mua sắm chẳng hạn, bạn khó lòng biết được số điện thoại của khách hàng nên không thể gửi SMS Marketing được, với bluetooth thì không cần và thậm chí còn lấy được số điện thoại của khách hàng.
Dùng SMS phải có số điện thoại và chỉ có thể gửi text (ký tự), dùng bluetooth marketing bạn có thể gửi nhạc – hình – game để quảng cáo, thông điệp truyền tải đi sẽ phong phú hơn.
Điều khó nhất là làm sao thuyết phục được khách hàng mở bluetooth lên! Hãy đem lại cho người dùng một lợi ích gì đó, họ sẽ làm chuyện này vì bạn.
Mobile Advertising
Đây là một khái niệm khá rộng bao gồm: Mobile Web (Wapsite), Mobile Game và Mobile Application là những thứ có thể đưa quảng cáo lên được. Ngày nay, Mobile là màn hình thứ 3 mà marketer muốn hướng đến sau TV và máy tính (PC & laptop), nếu nhắc đến quảng cáo chắc bạn lại nghĩ là đặt cái banner nhảy nhảy múa múa lên mobile, đúng vậy nhưng sự khác biệt ở đây là mobile là vật dụng cá nhân, điều khó nhất là xác định ai (giới tính, độ tuổi, thu nhập…) đang coi quảng cáo của bạn. Mobile luôn ở bên cạnh mỗi chúng ta và nếu biết khai tốt thì đây sẽ là vũ khí vô cùng lợi hại.
Trong Mobile Advertising, các bạn cũng sẽ được làm quen với Admob, công ty quảng cáo di động hàng đầu Thế giới, được Google thâu tóm, và làm quen luôn với mô hình iAd của hãng Apple, hiện là công ty hàng đầu về quảng cáo di động.
Mobile Application
Mobile Game cũng được xếp trong Mobile Application vì b��n chất của một cái game cũng là ứng dụng, khác nhau ở chỗ được viết ra để làm những trò chơi (game) thay vì làm những chương trình hữu ích gì đó (application).
Mobile Application vốn dĩ được sinh ra để đem lại tiện ích, còn trên đó khai thác quảng cáo hay kinh doanh Content (nhạc – hình – game) là phạm trù khác.
Bạn có từng chat Yahoo! Messenger hay skype tên Mobile? Bạn từng coi facebook trên Mobile? Đó là những Mobile Application và Mobile Application chính là kiến thức quan trọng nhất mà bạn cần nắm bắt là các ngôn ngữ lập trình : Java, Symbian, “hàng độc” iOS và kẻ đang xưng bá Android (cũng của Google), và nhiều hệ điều hành khác… Mạng xã hội cũng được xếp vào Mobile Application. Kiếm tiền bằng Mobile App đang thuộc hàng Top tại Việt Nam.
IVR (Interactive Voice Response)
IVR không được phát triển mạnh mẽ ở Việt Nam, nó chỉ dừng lại ở mức độ kinh doanh content (nhạc – hình – game) mà thôi, thường thì các công ty sẽ xin đầu số 1900, thu âm sẵn các nội dung content và quảng cáo để người dùng gọi vào, mỗi phút gọi như vậy sẽ thu phí từ người dùng.
Tỷ lệ phân chia doanh thu từ những nhà mạng về cho đầu số 1900 ít hơn đầu số SMS, nhưng có một điều thú vị khiến cho các công ty về Mobile vẫn muốn làm 1900 thay vì các đầu số 8XXX, bạn có muốn biết tại sao không?
Mobile Payment
Trong bài viết này chúng tôi tạm gom Mobile Banking vào Mobile Payment vì Banking rồi cũng sẽ dẫn tới thanh toán. Ecommerce nói chung tại Việt Nam chưa phát triển được nên Mobile Payment cũng đang dừng ở mức độ tiềm năng, dẫu sao thì đây cũng là một xu hướng đáng nghiên cứu vì chỉ có 30% dân số sử dụng Internet nhưng có hơn 100% dân số sử dụng Mobile, Mobile luôn bên cạnh chúng ta, có những khi đang lang thang ngoài đường, muốn đặt chỗ nào đó để giải trí, xong thì thanh toán luôn không dùng tiền mặt, mà bạn lai không đem laptop theo hay wifi thì Mobile là lựa chọn tối ưu!
Hiện tại ở Việt Nam có hàng chục ví điện tử, cũng có khá nhiều người dùng sở hữu ví điện tử tuy nhiên cái khó là hệ thống cửa hàng ít, người dùng không có cơ hội thanh toán, cộng thêm người Việt có quen lang thang vỉa hè, ôi khi nào merchant vỉa hè cho thanh toán trực tuyến đây!
Location-based Service
Trào lưu mới nhất của ngành online nói chung : Location-based Service (LBS), LBS sẽ trở nên lợi hại hơn nhiều khi đưa lên mobile, vì chỉ có mobile mới thực hiện được đầy đủ sự cơ động cần thiết.
Dù bạn ở đâu, đi đâu, không có sóng wifi thì có GPRS, 3G… nhờ đó mà hệ thống sẽ giúp bạn nhận biết là xung quanh bạn đang có những dịch vụ gì : , giải trí, ăn chơi, phim ảnh… và nhờ LBS bạn có thể biết bao nhiêu bạn bè đang ở quanh bạn để còn rủ rê họ cùng tham gia cuộc vui với bạn.
Không chỉ thế, mà còn rất nhiều những khái niệm khác trong chiếc điện thoại bé nhỏ mà bạn đang sở hữu,nhưng đúng là “nhỏ mà có võ”. Sẽ có rất nhiều điều thú vị mà Mobile Marketing đang đợi bạn khám phá.
Bài Viết Mobile Marketing là gì trong môi trường Digital Marketing? được chia sẻ tại Tin tức 60giayonline.
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