every trans person deserves to have a t4t freak sicko movie partner friendship to show each other low budget horror, french extremism, cronenberg & lynch davidisms, and 70s erotica and the like
Even if we ignore the potential intermingling of the web or any other other spooky strings that are likely being pulled, there's a lot to unpack here.
I wouldn't say Sam "deserved" it, but Alice tried warning him for months. This is what he gets for sticking his nose in places it didn't belong.
Did I say the same thing about Jon in TMA? Yes and no. Obviously there isn't a story without someone doing something dumb, but I think Jon's situation and Sam's situation are a little different. Jon was an idiot, yes, but he (and everyone else around him) were forced to go in completely blind. He had no idea what he was doing and didn't have any warnings or help at all except from his creepy boss with ulterior motives.
Sam also went in blind, but he was warned several times by several people including the eldritch computer to stop and turn around. He could have avoided this if he just returned Alice's calls or looked at her messages.
But nooooo he had to poke around with his little crushy crush and get himself thrown into a portal to what we can only assume is the TMA universe. Serves him right.