#WordPress robots.txt
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WordPress Robots.txt Guide: What to Include & Exclude
Improve your WordPress site’s SEO by optimizing the robots.txt file. Learn what to include, what to block, and how to reduce crawl waste and index bloat effectively. WordPress Robots.txt Guide: What to Include & Exclude for Better SEO Slash unnecessary crawl activity and index bloat by upgrading your WordPress robots.txt file. WordPress Robots.txt Guide: What to Include & Exclude for Better…
#block query parameters WordPress#disallow URLs WordPress#optimize robots.txt WordPress#robots.txt file#SEO robots.txt example#staging site robots.txt#WordPress crawl optimization#WordPress robots.txt#WordPress SEO#XML sitemap robots.txt
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"how do I keep my art from being scraped for AI from now on?"
if you post images online, there's no 100% guaranteed way to prevent this, and you can probably assume that there's no need to remove/edit existing content. you might contest this as a matter of data privacy and workers' rights, but you might also be looking for smaller, more immediate actions to take.
...so I made this list! I can't vouch for the effectiveness of all of these, but I wanted to compile as many options as possible so you can decide what's best for you.
Discouraging data scraping and "opting out"
robots.txt - This is a file placed in a website's home directory to "ask" web crawlers not to access certain parts of a site. If you have your own website, you can edit this yourself, or you can check which crawlers a site disallows by adding /robots.txt at the end of the URL. This article has instructions for blocking some bots that scrape data for AI.
HTML metadata - DeviantArt (i know) has proposed the "noai" and "noimageai" meta tags for opting images out of machine learning datasets, while Mojeek proposed "noml". To use all three, you'd put the following in your webpages' headers:
<meta name="robots" content="noai, noimageai, noml">
Have I Been Trained? - A tool by Spawning to search for images in the LAION-5B and LAION-400M datasets and opt your images and web domain out of future model training. Spawning claims that Stability AI and Hugging Face have agreed to respect these opt-outs. Try searching for usernames!
Kudurru - A tool by Spawning (currently a Wordpress plugin) in closed beta that purportedly blocks/redirects AI scrapers from your website. I don't know much about how this one works.
ai.txt - Similar to robots.txt. A new type of permissions file for AI training proposed by Spawning.
ArtShield Watermarker - Web-based tool to add Stable Diffusion's "invisible watermark" to images, which may cause an image to be recognized as AI-generated and excluded from data scraping and/or model training. Source available on GitHub. Doesn't seem to have updated/posted on social media since last year.
Image processing... things
these are popular now, but there seems to be some confusion regarding the goal of these tools; these aren't meant to "kill" AI art, and they won't affect existing models. they won't magically guarantee full protection, so you probably shouldn't loudly announce that you're using them to try to bait AI users into responding
Glaze - UChicago's tool to add "adversarial noise" to art to disrupt style mimicry. Devs recommend glazing pictures last. Runs on Windows and Mac (Nvidia GPU required)
WebGlaze - Free browser-based Glaze service for those who can't run Glaze locally. Request an invite by following their instructions.
Mist - Another adversarial noise tool, by Psyker Group. Runs on Windows and Linux (Nvidia GPU required) or on web with a Google Colab Notebook.
Nightshade - UChicago's tool to distort AI's recognition of features and "poison" datasets, with the goal of making it inconvenient to use images scraped without consent. The guide recommends that you do not disclose whether your art is nightshaded. Nightshade chooses a tag that's relevant to your image. You should use this word in the image's caption/alt text when you post the image online. This means the alt text will accurately describe what's in the image-- there is no reason to ever write false/mismatched alt text!!! Runs on Windows and Mac (Nvidia GPU required)
Sanative AI - Web-based "anti-AI watermark"-- maybe comparable to Glaze and Mist. I can't find much about this one except that they won a "Responsible AI Challenge" hosted by Mozilla last year.
Just Add A Regular Watermark - It doesn't take a lot of processing power to add a watermark, so why not? Try adding complexities like warping, changes in color/opacity, and blurring to make it more annoying for an AI (or human) to remove. You could even try testing your watermark against an AI watermark remover. (the privacy policy claims that they don't keep or otherwise use your images, but use your own judgment)
given that energy consumption was the focus of some AI art criticism, I'm not sure if the benefits of these GPU-intensive tools outweigh the cost, and I'd like to know more about that. in any case, I thought that people writing alt text/image descriptions more often would've been a neat side effect of Nightshade being used, so I hope to see more of that in the future, at least!
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How to Block AI Bots from Scraping Your Website
The Silmarillion Writers' Guild just recently opened its draft AI policy for comment, and one thing people wanted was for us, if possible, to block AI bots from scraping the SWG website. Twelve hours ago, I had no idea if it was possible! But I spent a few hours today researching the subject, and the SWG site is now much more locked down against AI bots than it was this time yesterday.
I know I am not the only person with a website or blog or portfolio online that doesn't want their content being used to train AI. So I thought I'd put together what I learned today in hopes that it might help others.
First, two important points:
I am not an IT professional. I am a middle-school humanities teacher with degrees in psychology, teaching, and humanities. I'm self-taught where building and maintaining websites is concerned. In other words, I'm not an expert but simply passing on what I learned during my research today.
On that note, I can't help with troubleshooting on your own site or project. I wouldn't even have been able to do everything here on my own for the SWG, but thankfully my co-admin Russandol has much more tech knowledge than me and picked up where I got lost.
Step 1: Block AI Bots Using Robots.txt
If you don't even know what this is, start here:
About /robots.txt
How to write and submit a robots.txt file
If you know how to find (or create) the robots.txt file for your website, you're going to add the following lines of code to the file. (Source: DataDome, How ChatGPT & OpenAI Might Use Your Content, Now & in the Future)
User-agent: CCBot Disallow: /
AND
User-agent: ChatGPT-User Disallow: /
Step Two: Add HTTPS Headers/Meta Tags
Unfortunately, not all bots respond to robots.txt. Img2dataset is one that recently gained some notoriety when a site owner posted in its issue queue after the bot brought his site down, asking that the bot be opt-in or at least respect robots.txt. He received a rather rude reply from the img2dataset developer. It's covered in Vice's An AI Scraping Tool Is Overwhelming Websites with Traffic.
Img2dataset requires a header tag to keep it away. (Not surprisingly, this is often a more complicated task than updating a robots.txt file. I don't think that's accidental. This is where I got stuck today in working on my Drupal site.) The header tags are "noai" and "noimageai." These function like the more familiar "noindex" and "nofollow" meta tags. When Russa and I were researching this today, we did not find a lot of information on "noai" or "noimageai," so I suspect they are very new. We used the procedure for adding "noindex" or "nofollow" and swapped in "noai" and "noimageai," and it worked for us.
Header meta tags are the same strategy DeviantArt is using to allow artists to opt out of AI scraping; artist Aimee Cozza has more in What Is DeviantArt's New "noai" and "noimageai" Meta Tag and How to Install It. Aimee's blog also has directions for how to use this strategy on WordPress, SquareSpace, Weebly, and Wix sites.
In my research today, I discovered that some webhosts provide tools for adding this code to your header through a form on the site. Check your host's knowledge base to see if you have that option.
You can also use .htaccess or add the tag directly into the HTML in the <head> section. .htaccess makes sense if you want to use the "noai" and "noimageai" tag across your entire site. The HTML solution makes sense if you want to exclude AI crawlers from specific pages.
Here are some resources on how to do this for "noindex" and "nofollow"; just swap in "noai" and "noimageai":
HubSpot, Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search (very comprehensive and covers both the .htaccess and HTML solutions)
Google Search Documentation, Block Search Indexing with noindex (both .htaccess and HTML)
AngryStudio, Add noindex and nofollow to Whole Website Using htaccess
Perficient, How to Implement a NoIndex Tag (HTML)
Finally, all of this is contingent on web scrapers following the rules and etiquette of the web. As we know, many do not. Sprinkled amid the many articles I read today on blocking AI scrapers were articles on how to override blocks when scraping the web.
This will also, I suspect, be something of a game of whack-a-mole. As the img2dataset case illustrates, the previous etiquette around robots.txt was ignored in favor of a more complicated opt-out, one that many site owners either won't be aware of or won't have time/skill to implement. I would not be surprised, as the "noai" and "noimageai" tags gain traction, to see bots demanding that site owners jump through a new, different, higher, and possibly fiery hoop in order to protect the content on their sites from AI scraping. These folks serve to make a lot of money off this, which doesn't inspire me with confidence that withholding our work from their grubby hands will be an endeavor that they make easy for us.
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Increase Organic Web Traffic — The Role of an SEO Specialist in Italy
Competitive landscape of digital marketing, the need for an SEO specialist has become more pronounced than ever. As businesses effort to increase their online visibility and effectively reach their target audience, the role of an SEO specialist in Italy has gained significant importance. In this article, we will explore key aspects related to SEO specialists, their costs, global recognition, demand, and the best SEO expert in Italy — Mollik Sazzadur Rahman.

Increase Your Brand Name — Boost Up Your Local Business Doing Local SEO for local business alone will not get the right results. At present you need to increase your Brand Value. SEO is not everything to get traffic. Yes it is true SEO is good for getting organic traffic. It’s better that you grow your brand name (by social media marketing or physically marketing) and I handle your SEO part.
How much does an SEO specialist cost?
Investing in the services of an SEO specialist is a strategic move for businesses aiming to thrive in the online sphere. The cost of hiring an SEO specialist can vary based on several factors, including the scope of work, the complexity of the project, and the level of expertise required. On average, businesses in Italy can expect to pay anywhere from €500 to €3000 per month for professional SEO services. It’s crucial to view this as an investment rather than an expense, considering the long-term benefits and increased visibility an SEO specialist can bring to your business.
Who is The World’s No. 1 SEO Expert?
Identifying the world’s No. 1 SEO expert is a subjective matter, as the field is vast and constantly evolving. However, there are several renowned figures who have made significant contributions to the SEO industry. Recognized names include Rand Fishkin, Neil Patel, and Brian Dean. These experts have demonstrated their prowess through innovative strategies and a deep understanding of search engine algorithms. While ranking the world’s №1 SEO expert may be challenging, it’s essential to acknowledge and learn from the thought leaders shaping the industry.
And among them, the name of Mollik Sazzadur Rahman has to be mentioned as an SEO expert. Even if he is not the world number one, but he can improve any local business by SEO services.
Mollik’s SEO Skills As an Optimizer for Website As Website SEO expert Mollik can do everything. But social media marketing is not his job. So,
Profitable Keyword Research
Content Analysis
On Page SEO
Used LSI Keywords into H2-H6 Tag
Image Optimization
Yoast SEO, Rank Math specialist
URL, SEO Title & Meta Description Utilize
Schema and Canonical Tag Generate
Technical SEO
Sitemap, Robots.txt Setup
Redirection, and 404 error solved
Page Speed Optimization
Off-Page SEO
Guest Post, Web 2.0
Social Bookmarking
WordPress, Shopify and Wix Management
Google Analytics specialist
Google Search Console Analysis
SEO Audit Services
Competitors Analysis & Information Spy
Weekly & Monthly Report
Are SEO experts in demand?
The demand for SEO specialists continues to surge as businesses recognize the pivotal role search engine optimization plays in their online success. In Italy, as elsewhere, companies are seeking skilled professionals to optimize their websites, improve search engine rankings, and drive organic traffic. With the digital landscape becoming increasingly competitive, businesses are realizing the need for specialized expertise to navigate the complexities of SEO. This growing demand presents a promising opportunity for individuals looking to pursue a career as an SEO specialist in Italy.
In conclusion, the role of an SEO specialist in Italy is pivotal in the digital age, and the demand for skilled professionals in this field is on the rise. Businesses seeking to stay competitive and enhance their online visibility can benefit significantly from the expertise of an SEO specialist. Mollik Sazzadur Rahman, with his experienced skilled record and commitment to excellence, stands as a leading SEO expert in Italy, ready to guide businesses towards online success.
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Which actions are necessary to make a website?
Creating a website involves several steps, and the process can vary based on your specific needs and technical expertise. Here's a general guide to help you get started:
Define Your Purpose and Goals: Clearly define the purpose of your website. Identify your target audience. Set specific goals for your website.
Choose a Domain Name: Pick a unique and memorable domain name that reflects your brand or content. Choose a domain extension (e.g., .com, .org, .net).
Select a Web Hosting Provider: Choose a reliable web hosting provider that suits your needs and budget. Consider factors like performance, support, and scalability.
Plan Your Website Structure: Create a sitemap outlining the structure of your website. Plan the main navigation and organization of content.
Select a Content Management System (CMS): Choose a CMS like WordPress to manage your website's content. WordPress is a popular choice for beginners due to its ease of use.
Design Your Website: Select a responsive and visually appealing website theme or template. Customize the design to match your brand using the CMS's customization options.
Create and Organize Content: Write and organize the content for your website. Ensure your content is engaging, informative, and optimized for search engines.
Integrate Essential Features: Add necessary features such as contact forms, social media integration, and analytics. Install any plugins or extensions required for additional functionality.
Optimize for SEO: Optimize your website for search engines by using relevant keywords and meta tags. Create a robots.txt file and sitemap.xml to help search engine crawlers navigate your site.
Test Your Website: Test your website's functionality across different browsers and devices. Ensure that all links work, forms are submitted correctly, and pages load quickly.
Launch Your Website: Register your domain and set up hosting. Point your domain to your hosting provider. Launch your website to make it accessible to the public.
Promote Your Website: Share your website on social media. Implement an online marketing strategy to drive traffic. Consider paid advertising if it aligns with your goals.
Monitor and Update: Regularly update your content to keep it fresh. Monitor website analytics to understand visitor behavior. Make updates and improvements based on user feedback and analytics.
Remember, this is a simplified overview, and the specific steps may vary depending on your technical expertise and the complexity of your website. If you're new to website creation, platforms like WordPress often provide user-friendly interfaces and extensive documentation to help you through the process. You can buy WordPress Premium Theme to easily design your website.
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I will do onpage SEO and technical optimization for website ranking
Hey Dear,
Are you eager to see your website achieve a top ranking in Google search engine results?
Don't worry, I specialize in enhancing your website's performance and ranking on Google through effective On-page SEO and Technical SEO techniques.
I will be utilizing WordPress plug-ins such as Yoast and Rank Math with my experience, and I will implement comprehensive On-page SE0 optimization in accordance with search engine policies.
On-page SEO Optimization Included:
SEO Title
SE0 Meta Description
Keyword Optimization
URL/Permalink Optimization
Heading Tags (H1, H2, H3, etc,) Setup
Keyword Density Check
Image optimization And Alt Tag
Internal/External Linking
Add Related Keypharse
Premium Yoast/Rank Math Plugging Setup
SE0 Audit Report
Technical SE0 Optimization Included:
Google Search Console
Website Speed
XML Sitemap
Robots.txt File
Canonical Tag
404 Error Pages
301 Redricting
Schema Markup
Benefits Of Choosing Me?
Ethical SE0 Practices
After-Purchase Service and Support
Ensuring 100% Client Satisfaction
Note: Kindly contact me before making the purchase to discuss your specific requirements.
Cheers, MD Rana
Thanks
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I will do deep complete onpage seo for google ranking
If you are looking for a high-quality On Page SEO Service that can rank your site high on Google SERPs with pure white hat Onsite and Technical SEO Optimization then you are at the right place.
Improve your website rankings with proven On-Page and Technical SEO techniques for WordPress with Rank math or Yoast Plugin.
Why me?
4 Years of Experience in the SEO industry
100% White Hat Work
100% Customer Satisfaction
24/7 support
Long term relationship
On-Page Optimization
- Yoast/Rank math Plugin Setup
- Keyword Research
- Title Tag- Meta Description
- H1, H2, H3 Tags
- Internal Linking
- Permalink Structure
- Proper ALT Text for Images
- Broken Link Issues
- Connect with Google Analytics & Google Search Console
Technical Optimization
- Setup XML Sitemap
- Canonical URL
- Setup Robots.txt
- Web Pages Crawling & Fetching
- 404 & Redirection Issues
- SSL Certificate (For HTTPS Secure website)
- Setup Schema Markups (Product Schema, Local Business, Organization, etc)
Still have questions? Check the FAQ or send me a message.
Lets get started!
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Top 10 Website Errors That Hurt Your SEO and How to Fix Them!
Your website is your digital storefront. But what if visitors keep facing errors? Worse, what if search engines notice these issues too? Website errors can hurt your SEO, reducing your visibility on search engines like Google. This is especially concerning for those seeking Affordable SEO Services For Small Businesses, where every visitor counts. But don’t worry—I’ve got you covered. This guide will help you identify the top 10 website errors that harm your SEO and how to fix them easily.

1. 404 Errors (Page Not Found)
Problem:
A 404 error occurs when a user tries to access a page that doesn’t exist.
How It Hurts SEO:
Search engines see too many 404 errors as a sign of poor site maintenance, affecting your ranking.
How to Fix:
For 404 error detection, use a tool such as Google Search Console.
Redirect broken URLs to a relevant page using 301 redirects.
Regularly audit your site for broken links.
2. Broken Internal Links
Problem:
These are links on your website that lead to pages that no longer exist.
How It Hurts SEO:
In addition to degrading user experience, broken links hinder search engines' ability to effectively index your website.
How to Fix:
Screaming Frog SEO Spider is a tool that may be used to identify broken links.
Update or remove broken links immediately.
Regularly review and maintain your internal link structure.
3. Slow Page Load Speed
Problem:
Your website takes too long to load, frustrating users.
How It Hurts SEO:
Google considers page speed a ranking factor. Slow sites rank lower.
How to Fix:
Optimize images (use WebP format).
Use a content delivery network (CDN) like Cloudflare.
Minimize CSS, JavaScript, and HTML files.
Use browser caching.
4. Missing Meta Tags
Problem:
Your pages lack meta titles or descriptions.
How It Hurts SEO:
Search engines struggle to understand your content, reducing your ranking potential.
How to Fix:
Create distinct meta titles and descriptions for every page that are packed with keywords.
Use an SEO plugin like Yoast SEO (for WordPress) for easy management.
5. Duplicate Content
Problem:
Multiple pages have the same or very similar content.
How It Hurts SEO:
Search engines can’t decide which page to rank, causing both pages to rank lower.
How to Fix:
You can use canonical tags to access the original page.
Rewrite duplicate content to make it unique.
Regularly audit your content for duplication.
6. Missing Alt Text for Images
Problem:
Images on your site don’t have descriptive alt text.
How It Hurts SEO:
Search engines can’t understand image content, hurting your image search rankings.
How to Fix:
Add clear, descriptive alt text to all images.
Make sure the text fits your material and the image.
7. Incorrect Redirects (302 Instead of 301)
Problem:
Temporary redirects (302) are used in place of permanent redirects (301).
How It Hurts SEO:
The authority of your website may suffer if search engines disregard the redirected page.
How to Fix:
Use 301 redirects for permanent page changes.
Use SEO tools such as Screaming Frog or Ahrefs to check redirection.
8. No HTTPS (Secure Connection)
Problem:
Your site lacks an SSL certificate (showing HTTP instead of HTTPS).
How It Hurts SEO:
Google favors secure websites. An unsecured site can lower your ranking.
How to Fix:
Get an SSL certificate from your hosting provider.
Redirect all HTTP URLs to HTTPS.
Regularly renew your SSL certificate.
9. Crawl Errors
Problem:
Search engines cannot access some of your site pages.
How It Hurts SEO:
Pages that cannot be crawled won’t be indexed or shown in search results.
How to Fix:
Use Google Search Console to identify crawl errors.
Check your robots.txt file for restrictions.
Ensure your sitemap is correctly submitted.
10. Orphan Pages (No Internal Links)
Problem:
Pages exist on your site without any internal links pointing to them.
How It Hurts SEO:
Search engines struggle to find these pages, leading to poor indexing.
How to Fix:
Regularly audit your site for orphan pages.
Add relevant internal links to these pages.
Ensure all important pages are part of your internal linking strategy.
Final Thoughts: Keep Your Website Error-Free for Better SEO
Website errors can be a nightmare for your SEO, but they don’t have to be. By regularly auditing your site and following these best practices, you can maintain a healthy, high-ranking website.
Need help fixing website errors and improving your SEO? Check out our Affordable SEO Services For Small Businesses and watch your website grow.
#AffordableSEOServicesForSmallBusinesses
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Powerful Tips for optimization of WordPress Website!

The trip to more rankings begins with opting an SEO- optimized WordPress theme — one that’s featherlight, mobile- responsive, and erected on clean law. From there, enforcing specialized SEO configurations like clean URLs, XML sitemaps, canonical markers, and optimized robots.txt lines ensures that hunt machines can effectively crawl and indicator your point. Next, SEO plugins like Yoast, Rank Math, and AIOSEO act as your optimization control center, offering features like schema luxury, meta label customization, and sitemap generation. Content remains at the heart of SEO — use in- depth keyword exploration, long- form content, and strategic internal linking to ameliorate visibility and engagement. For original businesses, optimizing for original SEO and voice hunt is vital. Claim your Google Business Profile, maintain harmonious NAP information, and acclimatize content for conversational queries to capture original and voice- driven business. Eventually, make sphere authority with strategic link- structure, and cover performance through analytics tools like Google Search Console.
To learn more please click here and read our latest blog post.
#SEO Tips for Wordpress Website#Optimize Wordpress SEO#How to Optimize WordPress for SEO#WordPress SEO Strategies
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Breaking Down the Modules of a Digital Marketing Course in Calicut: What Will You Learn?
It's clear that the world is getting more digital every day. Businesses of all sizes, big and small, are using digital platforms to engage their customers. Because this transformation is already on the move, it is easier to see that digital marketers are in high demand. If you're looking to make a career in digital marketing or grow and promote your business, The best way is to join a digital marketing course in Calicut.
But what will you actually study in such a course?
This article will demystify the general modules you will have in a digital marketing course in calicut described in very simple language. Whether you are a student, entrepreneur, or a job seeker, this guide will enlighten you about what to expect.
1. Introduction to Digital Marketing
Every course has the basics. In this module, you will learn:
What digital marketing is
The difference between traditional and internet marketing
How internet marketing works in today's business world
Why it is crucial to businesses of every size
This module provides a good foundation and prepares you for more advanced learning in later sections.
2. Website Planning and Development
A company without a website now is like a store without a name sign. This module will teach you:
Why every brand needs a website
How to design a website's structure and layout
The basics of web development with tools like WordPress
How to make websites mobile-friendly and accessible
You are not required to be a developer. All the digital marketing courses in Calicut educate you on how to build websites with the assistance of drag-and-drop.
3. Search Engine Optimization (SEO)
SEO is one of the most powerful digital marketing skills.. SEO enables websites to be listed on Google search pages. You will learn:
How search engines like Google work
Keyword research and placement
On-page and off-page SEO
Technical SEO (sitemaps, robots.txt, etc.)
How to create backlinks to increase your site's authority
Through SEO, you can drive free traffic to a website without an ad spend.
4. Content Marketing
Content is why the internet is there. You'll learn :
How to develop useful and informative content in this module.
The various content types: blogs, videos, infographics, etc.
The art of storytelling and copywriting
How content helps in branding and lead generation
Content planning and scheduling tools
A good digital marketing course in Calicut will also teach you how to write content that achieves good Google rankings.
5. Social Media Marketing (SMM)
Everybody's on social media. Businesses use it to grow, however. Here you'll discover how:
To create business accounts on platforms like Facebook, Instagram, and LinkedIn
To build compelling posts and stories
To acquire followers and engagement
To produce paid social advertising
How to understand insights and analytics
Here, you will learn to harness social platforms for marketing goods, creating brand visibility, and customer interaction.
6. Search Engine Marketing (SEM) and Google Ads
This module deals with paid advertising.While SEO accumulates traffic over time, Google Ads acquires it immediately. Here's what you'll learn:
How to set up Google Ads accounts
Creating search, display, and video ads
Keyword bidding strategies
Budgeting and reaching the right audience
Measuring ad performance
This is an extremely in-demand skill because companies are always looking for people who can handle ads and deliver results.
7. Email Marketing
Email can feel outdated, yet it is still one of the strongest online tools. What you'll learn in this module is:
How to get emails ethically
How to make openable and clickable emails
How to build email campaigns and newsletters
Automation tools like Mailchimp or ConvertKit
How to track open and conversion rates
Lead generation and customer retention should be the two main goals of email marketing.
8. Affiliate and Influencer Marketing
You'll learn advanced strategies in this lesson. You'll learn:
What is affiliate marketing and how it functions
How to join affiliate programs and make money
How influencers help drive brand promotion
Choosing the right influencers for your product niche
How to track and measure outcomes
These techniques are popular for brand collaborations and product sales online.
9. Analytics and Performance Monitoring
Facts rule online marketing. This module assists you in acquiring knowledge on how to track results and refine. You will find out:
Installing Google Analytics
Traffic sources and user behavior
Relying on Google Search Console tools
Generating reports and dashboards
Making data-driven decisions for campaign optimization
This skill helps you prove outcomes to customers or your boss and improve your own processes.
10. Online Reputation Management (ORM)
What happens to a brand online matters. This module covers:
Managing feedback and reviews
Monitoring online
Building a strong brand reputation
Handling negative feedback
Utilizing resources such as Google Alerts and social monitoring tools
This is effective for organizations seeking to maintain a good online reputation.
11. E-Commerce Marketing
If selling products online is what you seek, this module is highly valuable. It features:
Opening up an online shop
Social advertising and marketing on social media
Handling payments and logistics
Developing work within applications like Shopify or WooCommerce
Improving the user experience and conversion
A number of businesses in Calicut are currently conducting business online, and this module can help you to assist or establish one yourself.
12. Freelancing and Career Guidance
Most online marketing courses in Calicut today include career-building assistance. You'll discover:
How to build a digital portfolio
Developing a digital marketing resume
How to obtain freelance work on platforms like Upwork and Fiverr
Interview preparation
Working from home and agency employment
This module helps you to convert your skills into revenue.
Conclusion
Digital marketing is the skill of today and tomorrow. A well-designed digital marketing course in Calicut equips you with the knowledge and skills to become successful in this career. From studying SEO to designing advertisements, content creation, and data measurement—you'll be ready to work for businesses, establish your own brand, or start freelancing.
If you’re in Calicut and looking to upskill, taking this step can open the doors to many opportunities. All it takes is the right course and the willingness to learn.
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Search Engine Optimization (SEO) for Websites
In a world where billions of websites compete for attention, Search Engine Optimization (SEO) is essential for making your website visible to your target audience. Whether you're a blogger, business owner, or developer, understanding and applying SEO principles can drive more organic traffic to your site.
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs) like Google or Bing. A well-optimized site is more likely to appear when users search for related content, increasing visibility and traffic.
Types of SEO
On-Page SEO: Optimization within your website content (keywords, HTML tags, etc.).
Off-Page SEO: External efforts like backlinks and social sharing.
Technical SEO: Behind-the-scenes optimizations like site speed, mobile-friendliness, and schema markup.
On-Page SEO Best Practices
Keyword Research: Identify and use relevant keywords your audience is searching for.
Title Tags & Meta Descriptions: Include keywords and keep them concise and clear.
Heading Tags (H1, H2, etc.): Structure your content for readability and relevance.
Alt Text for Images: Improve accessibility and help search engines understand image content.
URL Structure: Use short, keyword-rich URLs.
Internal Linking: Connect pages to help both users and search engines navigate your site.
Technical SEO Essentials
Mobile Optimization: Ensure your site is responsive and user-friendly on all devices.
Site Speed: Optimize images, use caching, and minimize CSS/JS to improve load times.
Secure Website (HTTPS): Install an SSL certificate to gain user trust and search engine preference.
XML Sitemap: Helps search engines crawl and index your site effectively.
Robots.txt: Manage which pages should or shouldn’t be indexed.
Off-Page SEO Techniques
Backlink Building: Gain links from reputable sites to boost your domain authority.
Social Media Promotion: Drive traffic and awareness by sharing your content online.
Guest Blogging: Write on other blogs to earn links and increase exposure.
Tools to Improve SEO
Google Search Console: Monitor site performance and get indexing reports.
Google Analytics: Track user behavior and traffic sources.
Yoast SEO (WordPress): Plugin for easy on-page SEO management.
SEMRush, Ahrefs, Moz: Comprehensive SEO analysis and keyword tracking tools.
GTmetrix, PageSpeed Insights: Analyze and improve page loading speeds.
Content is King
High-quality, original content is the most critical component of SEO. Focus on solving problems, answering questions, and providing value. Use your keywords naturally and avoid keyword stuffing. Regularly update your content to stay relevant.
Common SEO Mistakes to Avoid
Ignoring mobile optimization.
Overusing keywords (keyword stuffing).
Duplicate content.
Neglecting image alt tags.
Slow website speed.
Conclusion
SEO is an ongoing process that requires consistent effort, testing, and updating. By understanding and implementing SEO best practices, you can enhance your site’s visibility, attract more visitors, and achieve your online goals.
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SEO COURSE NEAR ME
Are you looking to upgrade your digital marketing skills or start a new career in the booming field of SEO? SEO COURSE NEAR YOU is one of the most in-demand skills in today’s digital landscape. Whether you're a student, business owner, freelancer, or marketing professional, enrolling in a quality SEO course near you can give you the edge you need to succeed in DIGITAL TRAINING INDIA
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Types of SEO: On-Page, Off-Page, Technical SEO.
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Meta tags optimization (title, description).
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Content writing strategies with SEO in mind.
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Link building techniques.
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Website speed optimization.
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XML sitemaps, robots.txt, and schema markup.
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How to rank on Google Maps.
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SEO Uzmanı Kimdir? Bilmeniz Gereken 7 Kritik Strateji
SEO uzmanı olmak, sürekli değişen arama motoru algoritmaları vb. dijital pazarlama dinamikleri içinde hem zorlayıcı hem de bir o kadar ödüllendirici bir kariyer yolu. Peki SEO uzmanı ne iş yapar tam olarak biliyor muyuz?
SEO Uzmanı Nedir ve Ne İş Yapar?
Profesyonel SEO uzmanı, bir web sitesinin arama motorlarında daha üst sıralarda yer alması için çalışır. Bu kapsamda teknik SEO, içerik optimizasyonu ve bağlantı kurma stratejilerini bir arada yürütür. İyi bir SEO uzmanı:
Web sitelerini arama motoru kurallarına göre optimize eder
Anahtar kelime araştırması ve analizi yapar
Site içi ve site dışı SEO stratejileri geliştirir
İçerik stratejisi oluşturur ve yönetir
Teknik SEO sorunlarını tespit eder ve çözüm önerileri sunar
Rakip analizleri gerçekleştirir
SEO performansını düzenli olarak takip eder ve raporlar
Türkiye'de orta düzey bir SEO uzmanının proje başına aylık ücreti 350 $ ile 950 $ arasında değişmektedir. Bu sektöre veya anahtar kelime zorluğuna göre değişir. Deneyimli uzmanlar ise en az 1000 $ ile kapıyı açarlar. Sonrası ise hedefe göre ucu açıktır.
SEO Uzmanı Olmak İçin Gerekli Beceriler
1. Teknik Yeterlilik
Modern bir SEO uzmanı, HTML, CSS gibi temel web teknolojileri hakkında bilgi sahibi olmalıdır. Site hızı optimizasyonu, mobil uyumluluk, yapısal veri işaretlemeleri, robots.txt ve site haritası vb. teknik konuları bilmesi gerekir.
2. Analitik Düşünme Yeteneği
Google Analytics, Google Search Console ve SEMrush gibi analiz araçlarını kullanabilmeli ve verileri doğru yorumlayabilmesi gerekir. Rakamların arkasındaki hikayeleri görebilmek ayrı bir becerisidir. Bu doğrultuda stratejiler geliştirebilmek başarıyı getirir.
3. İçerik Stratejisi ve Üretimi
"İçerik kraldır" sözü hâlâ geçerliliğini koruyor. Kaliteli, özgün ve kullanıcı odaklı içerikler üretebilmek için içerik ekibine uygun brifleri vermeli. İçerik üretim sürecini yönetmesi ise ayrı bir becerisidir. Anahtar kelime araştırması yapmak ve uygun anahtar kelimeleri bulmak işin özüdür. İçerik takvimi oluşturma sürecine doğrudan olmasa bile destek sunabilir. Ayrıca içerik performansını ölçmek SEO uzmanının görevleri arasında yer alır.
4. Sürekli Öğrenme Tutkusu
Arama motorları algoritmalarını sürekli güncelliyor. Bu nedenle SEO uzmanının kendini sürekli güncel tutması ve yenilikleri takip etmesi şarttır. SEO konferansları, webinarlar ve sektör bloglarını düzenli olarak takip etmek gerekir.
Sık Sorulan Sorular: SEO Uzmanlığı Hakkında Bilmeniz Gerekenler
SEO Uzmanı Olmak İçin Eğitim Şart Mı?
Özel bir diplomaya ihtiyaç yoktur. Dijital pazarlama veya bilgisayar bilimleri gibi alanlarda eğitim almak avantaj sağlar. Bunun yanında Google, HubSpot, SEMrush vb. platformların sertifika programları kariyerinize katkı sağlayabilir.
SEO Uzmanları İçin En Değerli Araçlar Hangileridir?
SEO uzmanlarının olmazsa olmaz araçları şunlardır:
Google Analytics ve Google Search Console (ücretsiz ve temel araçlar)
Ahrefs veya SEMrush (kapsamlı SEO analiz araçları)
Screaming Frog (site denetimi için)
Moz (otorite ölçümü ve analiz için)
Yoast SEO (WordPress siteleri için eklenti)
Son araştırmalara göre, Türkiye'deki SEO uzmanlarının %78'i en az üç farklı SEO aracı kullanmaktadır.
SEO Uzmanları İçin Kariyer Fırsatları Nelerdir?
SEO uzmanlığı, çeşitli kariyer yolları sunar:
Ajans bünyesinde SEO uzmanı
Şirket içi SEO uzmanı veya yöneticisi
Freelance SEO danışmanı
Kendi SEO ajansını kurmak
İçerik stratejisti veya pazarlama yöneticiliğine geçiş
Başarılı Bir SEO Uzmanı Olmak İçin 7 Kritik Strateji
1. Yapay Zeka ve SEO Entegrasyonu
Yapay zeka artık SEO'nun ayrılmaz bir parçası. ChatGPT ve diğer AI araçlarını içerik üretimi, anahtar kelime araştırması ve teknik SEO için etkin kullanmayı öğrenmek önemlidir. Bunlar rekabet avantajı sağlar. Unutmayın, AI ile üretilen içeriklerin insan dokunuşuyla zenginleştirilmesi hâlâ gereklidir.
2. E-E-A-T Prensibine Odaklanma
Google'ın E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) prensibi giderek önem kazanıyor. İçeriklerde deneyim, uzmanlık, otorite ve güvenilirlik vb. faktörlerini öne çıkarmak, özellikle YMYL (Your Money Your Life) sitelerinde kritik öneme sahiptir.
3. Kullanıcı Deneyimine Öncelik Verme
Core Web Vitals gibi kullanıcı deneyimi metriklerine odaklanmak gerekiyor. Site hızı, mobil uyumluluk ve etkileşim ölçütleri sıralamalarda belirleyici faktörler arasında. Araştırmalar, sayfa yüklenme hızının 3 saniyeden fazla olması durumunda ziyaretçilerin %40'ının siteyi terk ettiğini gösteriyor.
4. Semantik SEO ve Konu Otoritesi
Tek bir anahtar kelimeye odaklanmak artık günü kurtarmıyor. Bunun yerine kapsamlı konu kümeleri oluşturmak ve semantik SEO'ya önem vermek gerekiyor. İlgili anahtar kelimeler, sorular ve konularla zenginleştirilmiş içerikler oluşturmak önemlidir.
5. Yerel SEO Stratejilerini Geliştirme
Türkiye pazarında, yerel SEO giderek daha fazla önem kazanıyor. Google Business Profile optimizasyonu, yerel anahtar kelimeler ve yerel bağlantılar oluşturmak vb. özellikle fiziksel lokasyonu olan işletmeler için hayati öneme sahip. Yani SEO sadece web sitenizde uygulanmıyor. Sosyal medyadan işletme profiline kadar her alanda gereklidir.
6. Video SEO'ya Yatırım Yapma
YouTube, dünyanın en büyük ikinci arama motoru konumunda. Video içerikler oluşturmak ve bunları optimize etmek, toplam dijital görünürlüğünüzü artırır. Videoların ortalama izlenme süresini artırmak ve etkileşimi teşvik etmek öncelikli hedefler olmalıdır.
7. Veri Odaklı Karar Verme
Modern SEO uzmanı, tüm kararlarını verilerle desteklemelidir. A/B testleri yapmak, kullanıcı davranışlarını analiz etmek önemlidir. Ayrıca performans metriklerini düzenli olarak takip etmek başarıyı getirir.
SEO uzmanlığı, sürekli gelişen ve değişen dinamik bir alandır. Başarılı bir SEO uzmanı olmak için teknik bilgi, analitik düşünme, içerik stratejisi vb. en önemlisi adapte olma yeteneği gerekmektedir. Algoritmalar değişse de, kullanıcı odaklı ve kaliteli içerik üretmenin önemi değişmeyecektir.
Unutmayın, arama motorları sürekli değişiyor, ancak kaliteli ve değerli içerik üretmek her zaman kazandırır.
Kaynak:
#seo uzmanı#freelance seo uzmanı#seo uzmanı kimdir#dijital pazarlama uzmanı#freelance dijital pazarlama uzmanı
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Diseño de Paginas Web: Guía Fácil y Efectiva para Empezar
Diseño de Paginas Web no es solo una habilidad técnica; es una forma de conectar ideas, negocios y personas a través del mundo digital. ¿Te has preguntado qué hace que una página web sea atractiva, funcional y efectiva? ¿O cómo logran los expertos crear sitios que generan resultados?
¿Qué es el Diseño de Paginas Web y por qué es importante?
El Diseño de Paginas Web es el proceso de crear la estructura, apariencia visual y experiencia de navegación de un sitio web. Implica tanto la parte estética (colores, tipografías, imágenes) como la funcional (estructura, usabilidad, tiempos de carga).
Beneficios clave:
Aumenta la confianza del usuario
Mejora la experiencia de navegación
Favorece el posicionamiento SEO
Eleva las conversiones (ventas, suscripciones, clics)
Cómo iniciar en el Diseño de Paginas Web paso a paso
Si eres principiante, este paso a paso te dará claridad:
Paso 1: Define el propósito del sitio
¿Es una tienda online, un blog, una web empresarial? Todo parte de aquí.
Paso 2: Elige la plataforma adecuada
WordPress (flexible, ideal para todo tipo de sitios)
Wix (muy visual y fácil de usar)
Shopify (para e-commerce)
HTML/CSS/JS (si vas por el camino del desarrollo desde cero)
Paso 3: Diseña la estructura (wireframe)
Es como el plano de una casa. Define las secciones, menús y jerarquía.
Paso 4: Crea el diseño visual
Colores, tipografía, imágenes, logotipo, etc. Usa herramientas como Figma o Adobe XD.
Paso 5: Optimiza para SEO y velocidad
Incluye etiquetas meta, estructura de títulos (H1-H6), imágenes ligeras y buena velocidad de carga.
Paso 6: Publica y prueba
Testea tu sitio en distintos dispositivos y navegadores antes de lanzarlo oficialmente.
Errores comunes en Diseño de Paginas Web (¡y cómo evitarlos!)
Evita estos errores para destacar desde el principio:
Usar demasiados colores o fuentes diferentes
No optimizar para móviles
Ignorar la velocidad de carga
No tener llamadas a la acción claras
Abusar de efectos visuales
Ignorar la accesibilidad (usuarios con discapacidades)
¿La solución?
Mantén un diseño limpio, intuitivo y centrado en el usuario.
🧠 Consejos de expertos para llevar tu diseño web al siguiente nivel
✅ Usa jerarquía visual: destaca lo más importante con tamaños o colores diferentes. ✅ Sé coherente: mantén el mismo estilo en todo el sitio. ✅ Prioriza la experiencia del usuario (UX). ✅ No subestimes los microdetalles (íconos, botones, espaciado). ✅ Mantén una estructura clara con menús intuitivos.
Agencias de Diseño Web en México: ¿Dónde encontrar ayuda profesional?
Si estás buscando una agencia de confianza para tu Diseño de Paginas Web, existen opciones en todo México, desde ciudades como León, Tijuana , Monterrey, Guadalagara, CDMX, Puebla, Queretaro, Merida, San Luis Potosi o Cancún, donde encontrarás expertos que pueden ayudarte a crear un sitio visualmente atractivo y con excelente rendimiento.
SEO y Diseño Web: Una relación inseparable
El Diseño de Paginas Web no solo debe verse bien, también debe estar optimizado para aparecer en Google. Aquí algunos puntos clave:
Tiempos de carga rápidos
Diseño responsivo
Etiquetas meta correctas
URLs limpias
Texto alternativo en imágenes
Estructura H1-H6 coherente
Sitemap.xml y robots.txt bien configurados
Conclusión
El Diseño de Paginas Web es una combinación perfecta entre arte y funcionalidad. Saber cómo estructurar, diseñar y optimizar un sitio web puede marcar la diferencia entre una página invisible y una que realmente genera resultados.
Ahora que tienes las herramientas, los pasos y los consejos necesarios… ¡es tu turno!
#diseño web#agencia seo#seo#paginas web#marketing360#manejo de redes sociales#agencia de desarrollo web#desarrollo web
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好的,以下是你需要的公众号文章:
谷歌快排网站需要哪些配置?TG@yuantou2048
在进行谷歌快速排名时,选择合适的网站配置至关重要。这不仅能够提升网站的加载速度,还能提高搜索引擎对网站的友好度。以下是几个关键的配置建议:
1. 服务器和主机:选择一个稳定、速度快的服务器或主机是基础。推荐使用支持HTTP/2协议的服务器,以加快页面加载速度。
2. SSL证书:确��你的网站拥有SSL证书,因为HTTPS已经成为搜索引擎优化(SEO)的一个重要因素。它不仅能增强安全性,还能提升用户体验和搜索引擎排名。
3. 响应式设计:确保你的网站具有良好的响应式设计,能够在各种设备上正常显示。移动优先索引已经成为了谷歌的重要考量因素之一,因此确保你的网站在手机和平板电脑等移动设备上的表现同样重要。
4. 内容管理系统(CMS):选择一个易于管理且SEO友好的CMS,如WordPress、Drupal或Joomla。这些平台提供了丰富的插件和主题,可以帮助你更好地进行SEO优化。
5. 网站架构:清晰的网站结构有助于搜索引擎爬虫更有效地抓取你的网页。使用扁平化的URL结构,并保持URL简洁明了。
6. 页面速度优化:优化图片大小、压缩代码和减少HTTP请求可以显著提高页面加载速度。Google PageSpeed Insights是一个很好的工具,可以帮助你检查并优化网站的速度。
7. 元标签优化:合理设置标题标签(H1-H6)、描述标签以及关键词布局。这将帮助搜索引擎更好地理解你的内容。
8. 高质量的内容:原创且有价值的内容是吸引用户和搜索引擎的关键。定期更新内容,并确保每个页面都有独特的元数据和内部链接策略。
9. 外部链接建设:建立高质量的外部链接对于提高网站权重非常重要。同时,避免过多的重定向和死链,这有助于提高用户体验和搜索引擎抓取效率。
10. 移动友好性:随着越来越多的人通过移动设备访问互联网,确保你的网站在移动端也能提供良好的用户体验。
11. 技术SEO:包括但不限于XML站点地图、robots.txt文件、canonical标签等技术元素也非常重要。这有助于搜索引擎更好地理解和索引你的网站。
12. 社交媒体整合:利用社交媒体平台来增加流量和提高可见性。这包括社交媒体分享按钮、社交信号等。
13. 内链和外链:合理的内外部链接策略可以提高网站的权威性和可信度。使用友好的URL结构,使搜索引擎更容易抓取和索引你的网页。
14. 定期更新:定期发布新内容,并确保所有页面都符合SEO最佳实践,比如使用正确的meta标签、alt标签等。
15. 安全性和HTTPS:使用HTTPS协议可以提高网站的安全性,并可能影响到搜索结果中的排名。
16. 定期监控和维护:定期检查和更新你的网站,确保所有页面都能被搜索引擎轻松抓取。此外,创建高质量的反向链接也是必不可少的步骤之一。
17. 定期更新:持续更新内容,保持网站的新鲜度和相关性,从而获得更好的排名。
18. 本地化:如果你的目标市场覆盖多个地区,则考虑实施多语言版本或者针对不同地区的子域名或目录结构,以便于搜索引擎抓取和索引。
19. 定期备份:定期备份你的网站,防止因意外丢失导致的数据丢失问题。
20. 定期分析:使用Google Analytics等工具跟踪网站性能指标,如页面加载时间、跳出率等。
希望以上信息对你有所帮助!如果有任何其他问题,请随时联系我!
希望这篇文章能为你的网站带来积极的影响。
加飞机@yuantou2048
advanced miners
six mining
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Technical SEO Consultant vs. General SEO Expert: What’s the Difference?

Search engine optimization (SEO) is essential for any website looking to rank higher and gain visibility. However, not all SEO professionals have the same skill set. When businesses seek SEO expertise, they often come across two types of professionals: a Technical SEO Consultant and a General SEO Expert. While both play a crucial role in improving a website’s performance, their focus areas and approaches differ significantly. Understanding these differences can help businesses choose the right expert for their needs.
Understanding the Role of a General SEO Expert
A General SEO Expert focuses on overall search engine optimization strategies, ensuring that a website ranks well on search engines like Google. Their work primarily revolves around content optimization, keyword research, link building, and on-page SEO.
Their main responsibilities include:
Conducting keyword research and integrating keywords into website content
Optimizing meta titles, descriptions, and header tags
Creating and managing content strategies
Building backlinks to increase website authority
Monitoring rankings and making adjustments based on performance analytics
For businesses using platforms like WordPress, hiring an SEO expert WordPress can be particularly beneficial. These professionals specialize in optimizing WordPress sites by improving site speed, using the right plugins, and ensuring proper on-page SEO implementation.
While a general SEO expert can help improve a website’s visibility, they may not have the deep technical knowledge required to handle complex website structure issues, server optimizations, and technical roadblocks that affect search engine crawling and indexing.
What Does a Technical SEO Consultant Do?
A Technical SEO Consultant focuses on the backend aspects of SEO, ensuring that a website is properly structured for search engines to crawl and index efficiently. Their work goes beyond content and keywords, delving into the technical foundation of a website.
Key responsibilities of a professional SEO consultant include:
Improving website architecture and URL structures
Fixing crawl errors and resolving indexing issues
Enhancing website speed and performance
Implementing structured data (schema markup) for better visibility
Managing XML sitemaps and robots.txt files
Google prioritizes websites that are technically sound and user-friendly. That’s why Google search engine optimization strategies heavily rely on technical SEO elements like Core Web Vitals, mobile-friendliness, and secure HTTPS connections.
If a website is struggling with slow load times, broken links, or mobile usability issues, a SEO consultant is the right choice. They ensure that search engines can properly access, crawl, and index a website, ultimately boosting its chances of ranking higher.
Which SEO Professional Do You Need?
Choosing between a general SEO expert and a technical SEO consultant depends on the specific challenges your website is facing. If you need content optimization, keyword strategies, and backlinking, a general SEO expert is the right fit. However, if your website has technical issues affecting its performance on Google search engine optimization, then a SEO expert is the best choice.
For the best results, many businesses choose to work with both professionals to ensure their website is both technically optimized and rich in high-quality content. No matter your SEO needs, having the right expert on board can make a significant difference in your website’s search engine rankings and overall digital success.
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