#ad budget optimization

[escapenevolve]

The Ultimate Google Ads Guide

Welcome, fellow explorer, to your initiation into the world of Google Ads—the platform that can make or break your digital marketing career. Whether you’re here to learn how to dominate the search engine game or just looking for an excuse to procrastinate on Netflix, you’re in the right place. This blog series is your ticket to understanding Google Ads like a pro. We’re talking structured…

[technologyequality]

AI-Driven Marketing: Set It & Forget It

AI-Driven Marketing Set It & Forget It 💡 Ever wish you could run Facebook & Google ads without hiring an expert? AI-powered ad management can optimize your budget and scale results! Marketing Without the Overwhelm: Is It Possible? Running ads sounds easy, until you actually start. One minute, you’re setting up a simple Facebook ad, and the next, you’re buried in audience targeting, budget…

[digitalrhetoricpune]

How to Scale Facebook Ads Without Losing Profitability

Understand the Fundamentals of Scaling

Before diving into advanced strategies, it’s crucial to ensure that your campaigns are performing well at their current level. Analyze key performance metrics such as:

Click-Through Rate (CTR): A high CTR indicates that your ad resonates with the target audience.

Cost Per Click (CPC) and Cost Per Conversion (CPC): Ensure these are aligned with your profitability goals.

Return on Ad Spend (ROAS): A strong ROAS is a solid foundation for scaling.

A strong foundation minimizes risks and ensures that you can optimize Facebook Ad ROI effectively.

Two Ways to Scale Facebook Ads

Vertical Scaling Vertical scaling involves increasing the budget of your existing campaigns. While simple, it requires caution:

Gradual Increases: Increase your budget by 10–20% every 48 hours to avoid shocking Facebook’s algorithm.

Monitor Performance: Watch for sudden spikes in CPC or drops in ROAS as you scale.

Horizontal Scaling Horizontal scaling focuses on expanding your audience:

Create Lookalike Audiences: Use data from high-performing campaigns to target similar users.

Test New Ad Creatives: Keep your ads fresh to avoid audience fatigue.

Target New Geographies: Expand to regions with similar demographics and interests.

Both approaches are essential for maximizing Facebook ad performance over time.

Budget Allocation and Optimization

Efficient budget allocation is a cornerstone of profitability. Here’s how to allocate effectively:

Split Test Ads: Test different creatives, copy, and audiences. Identify the winning combinations before scaling.

Allocate More Budget to High-Performing Ads: Shift your budget toward ads with the best ROAS.

Use Campaign Budget Optimization (CBO): Let Facebook’s algorithm distribute your budget among the best-performing ad sets.

These tactics align with the best practices for PPC services and ensure sustained profitability.

Optimize Creatives and Copy

Your creatives and ad copy significantly impact performance as you scale. Follow these tips:

Use High-Quality Visuals: Attention-grabbing images or videos perform better.

Leverage Social Proof: Include testimonials, reviews, or user-generated content.

Highlight Benefits Clearly: Focus on the problem your product solves rather than just features.

Consistently refreshing creatives ensures your ads remain relevant and engaging, a critical factor in scaling Facebook Ads profitably.

Analyze Data and Adjust Strategies

Data is your greatest ally in scaling ads:

Review Metrics Regularly: Use tools like Facebook Ads Manager to track CTR, CPC, and ROAS.

Identify Patterns: Understand which ads, audiences, and creatives drive results.

A/B Testing: Continuously experiment to uncover new opportunities.

Detailed analysis is essential for delivering successful campaigns as a PPC services provider in Pune.

Leverage Advanced Facebook Features

Dynamic Ads: Automatically tailor your ads to individual users based on their behavior.

Retargeting Campaigns: Focus on users who interacted with your website or ads but didn’t convert.

Automation Rules: Set rules for budget adjustments or ad pausing based on performance triggers.

These tools help you scale efficiently while keeping costs in check, ensuring you maximize Facebook ad performance.

Common Pitfalls to Avoid

Scaling can lead to mistakes if not managed carefully. Avoid these common errors:

Scaling Too Quickly: Sudden budget increases can disrupt Facebook’s learning phase.

Ignoring Audience Fatigue: Continuously target new audiences to maintain engagement.

Overlooking Metrics: Keep a close eye on ROAS and CPC to prevent losses.

By addressing these challenges proactively, you can build sustainable campaigns.

Partner with Experts

Scaling Facebook Ads requires expertise, patience, and constant monitoring. At Digital Rhetoric, a trusted PPC services provider in Pune, we help businesses unlock their growth potential. From Facebook Ads budget scaling tips to advanced strategies, we ensure profitability at every step.

[theseoblogspace]

Mastering Google Ads for Small Businesses

As a small business owner in Australia, finding ways to reach new customers without spending a lot is tough. But, you might have found your solution – Google Ads. This platform lets you show your business to people who are already looking for what you offer1. Learning how to use Google Ads can open up new doors for your business. It helps you bring in targeted traffic, get quality leads, and…

[isubhamdas]

How to Effectively Merge PPC and SEO Without Overspending?

I never thought I'd crack the code of online marketing. My small business was struggling, lost in the vast digital landscape.

Then it hit me - why not combine PPC and SEO?

Day one, I started researching. Google Ads became my new best friend.

I crafted compelling ad copy, targeting keywords like "affordable local services" and "best [my industry] near me". Simultaneously, I optimized my website for these same phrases.

The results? Shocking. Within a week, my click-through rate jumped by 35%. But here's the kicker - my organic traffic also surged by 20%. The synergy was real.

I dug deeper. Analyzing my PPC data, I discovered long-tail keywords I'd never considered. "24/7 emergency [my service] in [my city]" became a goldmine. I incorporated these into my content strategy, creating blog posts and landing pages.

Suddenly, I was ranking for terms I'd never dreamed of.

My bounce rate plummeted from 65% to 40%. People were finding exactly what they needed.

But it wasn't all smooth sailing. My ad spend initially skyrocketed. Panic set in. Was I hemorrhaging money?

That's when I had my eureka moment.

I used my SEO insights to refine my PPC strategy.

By focusing on high-converting organic keywords, I slashed my cost-per-click by 25%.

Now, my website is a powerhouse. Organic traffic feeds my remarketing campaigns. PPC data informs my content creation. It's a beautiful, cost-effective cycle.

The result? My online visibility has doubled. Sales are up 50% year-over-year. And the best part? My marketing budget hasn't increased a dime.

What strategies have you used to integrate PPC and SEO? Share your experiences in the comments!

Get Tips, Suggestions, & Workarounds, in 2-3 mins, on How to Effectively Merge PPC and SEO Without Overspending?

[levyconindia001]

Understanding the Differences: Google Display Network vs Search Network

The Understanding between the Difference of Google Display Network vs Search Network product is a comprehensive guide that aims to provide users with a clear understanding of the distinctions between the Google Display Network (GDN) and the Google Search Network (GSN). This informative resource delves into the intricacies of these two advertising platforms, highlighting their unique features, advantages, and best practices for effective utilization.

[arunsinghsucces]

I will set up, optimize, and manage Google Ads PPC campaigns to enhance success in the digital world

In today's digital world, where there are a lot of businesses competing for attention and people don't have long attention spans, learning how to use Google Ads is super important for businesses. Google processes over 3.5 billion searches every day, so there's a huge opportunity for businesses to connect with potential customers through Google Ads. To succeed, you need to plan carefully and make changes to your ads to make them work better. In this guide,I will show you step-by-step how can you set up and improve your business so you can make the most money and grow your business.

Setup, optimize, Manage your Google ads campaign

Know Your Goals: Before diving into the setup process, clearly define your campaign objectives. Whether it's increasing website traffic, generating leads, or driving sales, having specific goals will shape your campaign structure and targeting strategies.

Make Your Keywords Better: Look at which keywords are working best and which ones aren't doing so well. Focus more on the good ones and maybe stop using the ones that aren't helping much.

Write Great Ads: Make your ads interesting and clear so people want to click on them. Tell them what's special about your business and give them a reason to visit your website.

Make a Good Landing Page: Ensure that the landing pages your ads direct users to are optimized for conversions. A seamless user experience, relevant content, and clear CTAs can significantly impact conversion rates and campaign performance.

Manage Your Budget: Monitor your budget allocation and adjust as necessary to maintain a healthy balance between spending and ROI. Allocate budget towards top-performing campaigns and reallocate funds from under performing ones.

Test Different Ads: Try out different versions of your ads to see which ones people like best. You can change things like the headline or the offer to see what gets more clicks.

Try New Things: Don't be afraid to try out new ideas to see if they work better. You can experiment with different types of ads or ways of targeting people.

Keep Checking and Improving: Regularly look at how your ads are doing and make changes to make them work better. Pay attention to what your competitors are doing too.

Pick Your Audience: Choose who you want to see your ads based on things like where they live, how old they are, and what they're interested in.

Performance Reporting: Provide comprehensive performance reports to stakeholders or clients, highlighting key metrics, insights, and recommendations for further optimization and growth.

Conclusion

By following these steps and implementing best practices, you can set up, optimize, and manage Google Ads PPC campaigns that Enhance tangible results for your business. Remember, success in Google Ads requires ongoing attention, adaptation, and a willingness to test and refine your strategies to stay ahead in the ever-evolving digital world.

[sheryasharmak1]

Elevating Your Digital Marketing with Expert PPC Campaign Management Services

In the ever-evolving landscape of digital marketing, the power of Pay-Per-Click (PPC) advertising shines brightly as a beacon for businesses aiming to enhance their online visibility and drive more targeted traffic to their websites. This form of advertising, where businesses pay a fee each time one of their ads is clicked, presents a golden opportunity to appear in front of potential customers precisely when they're searching for related services or products. However, the true essence of a successful PPC campaign lies not just in its execution but in its strategic management. This is where PPC campaign management services step in, bridging the gap between potential and success.

The Importance of PPC in Digital Marketing

PPC advertising is more than just an advertising channel; it's a strategic tool that offers immediacy and precision in reaching target audiences. Unlike traditional SEO strategies that take time to yield results, PPC campaigns can generate immediate traffic and offer quick insights into market behavior. However, navigating the complexities of PPC campaigns requires a blend of strategic insight, analytical skills, and ongoing optimization, underscoring the significance of PPC campaign management services. These services ensure that every dollar you spend is an investment toward achieving your business objectives, making efficiency and effectiveness the hallmarks of your digital marketing efforts.

Choosing the Right PPC Campaign Management Service

The marketplace is teeming with agencies and firms offering PPC campaign management services, but choosing the right partner is pivotal. A proficient service provider understands the nuances of different PPC platforms, whether Google Ads, Bing Ads, or social media advertising platforms like Facebook and LinkedIn. They bring to the table a deep understanding of keyword research, ad copywriting, bid management, and conversion optimization, ensuring your campaigns are not just seen but also resonate with your target audience. The right service will work as an extension of your marketing team, fully aligned with your business's goals and values.

Key Components of Effective PPC Campaign Management

Effective PPC campaign management services delve into the heart of your business objectives, tailoring campaigns that speak directly to your target audience. They start with comprehensive keyword research, identifying the terms and phrases your customers are using to search for your products or services. This step is critical in ensuring your ads appear for the right searches.

Ad copy optimization is another crucial component, where the focus is on creating compelling ad texts that attract clicks. This involves A/B testing different headlines, descriptions, and calls to action to determine what works best.

Bid management is about finding the sweet spot where you're paying enough to get your ads seen but not overpaying for clicks. Expert PPC campaign management services use sophisticated algorithms and historical data to adjust bids in real time, maximizing your return on investment.

Lastly, conversion tracking and analytics are what turn data into insights. By understanding which ads, keywords, and landing pages are driving conversions, PPC managers can continually refine and optimize campaigns for better performance.

The Benefits of Leveraging PPC Campaign Management Services

The complexities of PPC management can be daunting, especially for businesses with limited digital marketing resources. By partnering with a specialized service, you gain access to expertise and technologies that can transform your PPC campaigns from an expense into a strategic investment. These services can significantly reduce wasted spend by targeting only the most relevant audiences and optimizing your campaigns for conversions, not just clicks.

Moreover, PPC campaign management services stay abreast of the latest trends, platform updates, and best practices, ensuring your campaigns leverage cutting-edge strategies. This proactive approach to campaign management can be the difference between staying ahead of the competition and playing catch-up.

Success Stories: PPC Campaign Transformations

Real-world success stories underscore the transformative power of expert PPC campaign management services. Businesses across various industries, from e-commerce to B2B services, have seen significant improvements in their campaign performance, achieving higher conversion rates, lower cost per acquisition, and improved ROI. These success stories not only serve as testimonials to the efficacy of professional PPC management but also offer insights and inspiration for businesses still on the fence about investing in these services.

How to Get Started with a PPC Management Service

Embarking on the journey with a PPC campaign management service begins with a comprehensive audit of your current digital marketing efforts and identifying your specific goals. This initial assessment helps tailor a strategy that aligns with your business objectives. From there, setting up and launching your campaigns is handled by experts, allowing you to focus on your business while your digital marketing works harder for you.

Conclusion

In the digital age, where visibility and engagement are the currencies of success, PPC campaign management services offer a strategic advantage. They enable businesses to navigate the complexities of PPC advertising, ensuring that every campaign is not just a shot in the dark but a calculated step towards achieving marketing objectives.

[imarketer4udma-blog]

HOW TO IMPROVE YOUR PPC ADS – 8 ADVICE YOU DIDN’T KNOW

Are you looking to increase your visibility and give your business a boost? Pay-per-click (PPC) ads are one of the most effective marketing strategies out there. PPC enables you to put relevant, targeted adverts in front of potential customers who are searching for products or services like yours. If used correctly, it can be an extremely powerful tool that can help drive more traffic and sales to your website. In this article, we’re going to look at some tips and techniques for improving your PPC campaigns so that you can get the best results from them. With these ideas, you’ll be on track towards seeing maximum returns from all of your marketing efforts!

TYPICAL PROBLEMS WITH RUNNING PPC ADS

Running Pay-Per-Click (PPC) ads can be a great way to generate targeted website traffic and leads, but like any marketing channel, it has its challenges. The most common problem businesses encounter when running PPC campaigns is inadequate budgeting. Without sufficient budget to run the type of campaigns needed, businesses will lack the data, insights, and optimization necessary to properly fine tune their targeting and messaging. Another challenge is competition. Depending on your industry and verticals that you’re targeting, there can be a lot of competition on both the search engine side as well as other PPC network platforms like social media ad platforms. This means that in order for your campaigns to be successful, you have to outbid your competitors in order to get more visibility for your ad messages. Last but not the least, key performance metrics should always be kept an eye on as PPC campaigns usually have numerous performance metrics such as cost per click, click-through-rate, cost per acquisition and return on investment among others which must all be monitored if you expect to run successful campaigns.

FIGURE OUT WHAT YOUR GOALS ARE AND WHO YOU WANT YOUR TARGET AUDIENCE TO BE

PPC Google Ads can be a highly effective tool for marketing, but to make the most of them and have the best results, it is important to understand your goals and your target demographics. Knowing who you are trying to reach will help guide the design of your advertisements and ensure they are tailored to the right audience. Once that is in place, creating campaigns around specific goals can help ensure these goals are met. From lead generation to increasing website traffic, having an understanding of both your goals and demographic helps focus efforts on what matters most and optimize results.

USE COMPETITOR ANALYSIS TO IDENTIFY GAPS AND OPPORTUNITIES FOR YOUR OWN BUSINESS

Competitor analysis is an essential tool when trying to improve your PPC Ads. By monitoring the campaigns of competitors and seeing what kind of results they’re achieving, you can spot gaps where you can improve your own ads and identify targeting opportunities that better fit with your product or service. Through competitor analysis, you can take advantage of the market trends that your competitors have uncovered and make sure that your PPC campaigns stay ahead of the competition. All in all, it can be the key to improved click-through-rates and increased leads for your marketing initiatives.

Competitor analysis doesn’t require an extensive budget.

These free tools won’t give you the same detailed insights as the paid subscriptions, but they’re a good way to get started on a smaller marketing budget.

UberSuggest and Google Keyword Planner both offer a way to find SEO keywords with high monthly search volume.

Google Trends can help you plan pay-per-click campaigns and find search advertising trends to take advantage of.

There are also paid tools, for example Ahref’s Site Explorer to analyze your competitor’s paid ads and landing pages. See what keywords they’re targeting and using, and figure out which ones you should target as well.

IMPROVE YOUR KEYWORD RESEARCH

Increasing your PPC campaign success and engagement often depends on carefully researching the right keywords. Creating a comprehensive list of related terms will not only help you identify the most relevant ones to use, but also inform how to best target your PPC campaigns. Getting creative with different technologies can also help reveal more about audiences, discover new topics for content, and avoid costly mistakes in selecting PPC targets. Refining your keyword research is an important step in maximizing your PPC campaign reach and effectiveness. Through targeted analysis of search query patterns and organic website traffic, PPC campaigns can be customized to meet whatever goals you may have. By taking some time to refine your keyword research, you’ll reap the benefits it can bring to your overall PPC strategy.

For one of our clients, IM4U was setting up a Dynamic Search Ads campaign, but during a competitor analysis, we noticed that there were not enough keywords that were cheaper than usual. We set up the DCA campaign correctly, and as a result, the cost per conversion decreased and the number of conversions increased.

Below are some free keyword research tools you can use:

Keywords Anywhere

Google Keyword Planner

WordStream’s free keyword research tool

KEEP A CLOSE EYE ON YOUR PPC CAMPAIGN

When running a pay-per-click (PPC) campaign, it is extremely important to keep track of metrics and results in order to get the most out of the campaign and to ensure that your money is being used in the most efficient way. Keeping track of things like click-through-rates, cost per click, conversions, and cost per conversion can help you tweak your PPC campaigns for maximum efficiency. This data can be extremely useful for making decisions on budgets, targeting and other aspects of a campaign in order to drive maximum returns for your business. Analyzing key data points and making changes accordingly will ensure that your efforts don’t go to waste. Even one small adjustment based on your current data can have a real impact on the success of your business’s PPC campaign. With proper tracking and analysis, a PPC campaign can be incredibly effective in generating leads and growing your business.

LIST THE NEGATIVE KEYWORDS

Knowing which keywords to target is crucial for both SEO and PPC, but few realize the importance of negative keywords.

A list of negative keywords can go a long way toward eliminating the confusion around them and help you search more effectively. These are keywords that appear to relate to your business, product or services, but don’t.

For example, if you sell houseplants, one of your negative keywords might be “outdoor trees” or “landscaping.”

By setting a list of negative keywords, you can ensure that people searching for those keywords don’t accidentally end up on your website.

OPTIMIZE YOUR WEBSITE

Make sure your website is optimized as well. You need an effective landing page to convert your visitors.

Once the ad has served its purpose and the potential customer has reached your website, you need to make sure that your own landing page is also optimized to take the next step and convert the visitor into a sale.

Make sure your website has a fast-loading speed, your page should load within 2.5 seconds. Visual stability is also important. Nothing frustrates visitors more than losing the place they were just at because of a reloaded image.

Also, make sure your site is interactive and responsive when visitors click on elements.

A few other ways to make sure your landing page is optimized are to include photos of the products, so visitors can see what they might be buying. Also, make sure all product information is present, including a clear price. Finally, a strong call-to-action can make all the difference.

A/B TESTING

Your PPC ads can determine the success or failure of your entire strategy and waste your precious budget. That’s why you need to test and analyze your PPC ads texts. You can do this with A/B testing, which you can set up directly with Google Ads.

A/B testing involves running two ads with different copy to see which ad gets more clicks. Google then serves these ads to two different groups of viewers.

At the end of the test period, you have good data about which PPC ad was better optimized. This way, you know which PPC ad to use in the future, and you get valuable insights about what works when creating future PPC ads.

USING GOOGLE ADS FOR PPC OPTIMIZATION

Google Ads is a popular platform that helps you manage, optimize and analyze ad campaigns. As one of the largest and most used online advertising platforms, PPC marketers can use the tools to grow their business and reach new customers.

From the Google Ads dashboard, you can access many useful tools for your PPC optimization. For example, you can access Google Analytics from Google Ads to see how your ads are performing:

how your ads are performing

how many clicks you are getting to your website

Time-on-Page

where you are losing visitors

CONCLUSIONS

Creating successful PPC Ads takes time and dedication, but the results can be worth it. “If you choose PPC Ads, you will gain the following benefits: branding, increased sales, lead generation (registrations, applications and forms filled out), more traffic to your site and converting it into customers.” – Aleksandr Yaremenko, the CEO of IM4U.

It is important to remember that a PPC campaign will only be effective if you have a clear goal in mind and a strategic plan for achieving that goal. Figuring out who your target audience is and doing competitor analysis are both essential steps to creating the most successful PPC Ads. Once you know what keywords matter to your audience, you can use better keyword research to make sure you’re targeting them effectively. Keeping track of your campaign is critical; without it, your efforts may not yield any returns. Don’t forget to list the negative keywords, so your budget isn’t wasted on irrelevant search queries. Optimizing your website should also be considered in order to give users the best experience possible with your product or services. Finally, A/B testing can help you identify what ads lead to better results, so keep experimenting! With careful managing and adjustments along the way, Google Ads has become an efficient tool for optimizing campaigns for maximum performance with minimal effort inputted from the advertiser. With all these tips in hand, get ready to level up your PPC game!

IM4U DIGITAL MARKETING AGENCY IS HERE TO RUN YOUR PPC ADS

Get your PPC Ads up and running today with IM4U Marketing Agency! Our agency is ready to help you. For more information, just call us, and we’ll help you set up your PPC ads the right way.

[frostfoxy]

The Power of Mlm: Structure Connections and also Expanding Your Service

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Mlm, additionally referred to as multi-level advertising (ONLINE MARKETING), is a business model that depends on individual connections and also partnerships to offer service or products. It involves hiring a network of people who act as independent distributors and gain commissions based on their sales and the sales of their group. Network advertising is often connected with direct marketing, yet it surpasses just selling products. It has to do with building partnerships and leveraging the power of your network to grow your business.One of the vital benefits of multi level marketing is the capacity to work from anywhere as well as at any moment. You can start your company from the convenience of your home and also develop it at your very own pace. With the increase of social media sites, it's much easier than ever to attach with individuals from around the globe and also build your network. Nevertheless, constructing a successful internet marketing business takes some time, initiative, as well as devotion. You require to be ready to learn, adjust, as well as continuously enhance your skills and also strategies. In verdict, internet marketing is an effective business model that can aid you accomplish monetary freedom and also personal growth. It requires a combination of sales skills, management abilities, and also networking skills. If you agree to place in the job as well as build purposeful relationships with your team and customers, you can create an effective and also lasting organization that will certainly benefit you as well as your community.

Read more here https://www.linkedin.com/in/growthwithg/

[madonnamadeofasphalt]

EA & Bioware honestly did an incredible job at killing any enthusiasm I had for a new Dragon Age. Fucking hell, man, I've played the first two games so much I could probably go through them with closed eyes and still pick all the right dialogue options to get My Exact Personally Canonized Plot. And the only reason I didn't do the same thing with DA:I is because it was made after EA completely gave up on optimizing their shit so the fucking thing takes up like a billion terabytes of disc space and takes 10 hours to download and install. I honestly think it's the best-written cRPG franchise to ever have a budget that doesn't involve a list of Kickstarter backers or getting an eccentric Estonian billionaire fixated on the project. And the gameplay is also there, I don't really care about that part.

Then they proceeded to fire all the talent that made me love those first three games, and scratch and restart the production twice, and be suspiciously cagey with any details or gameplay footage for a fucking decade, so my hype consistently went down and down. And yet I still managed to hold out some hope that somehow, by some miracle, it wouldn't fucking suck.

I kept that hope until the trailer dropped. You know the one. The one where we see a bearded Varric. This, I think, was the exact moment when I lost any desire to play fucking Veilguard.

Like, first of all, Varric being there at all is already an issue. Leave the man alone. His presence was already kinda forced in DA:I. And after DA:I and Tresspasser, his story couldn't be more finished if he got killed, eaten, shitted out, condemned to hell, redeemed by divine sacrifice, bathed for eternity in the everlasting light. There is no point to Varric anymore. Whatever arc they've given him in Veilguard, and I don't even give a shit enough to read the spoilers before writing this post, it has no business existing. Fuck you. The only reason he's there is because he's a recognizable IP, and when you're a certain kind of soulless corporate moron, you think there's nothing more important than putting a recognizable IP in whatever new bullshit you're trying to peddle. Maybe if you didn't fire every decent writer in your trash fucking company, you'd have someone to tell you about the importance of Ending The Fucking Story When The Story Fucking Ends.

But that's not even the core of the problem. Beard? they gave Varric a Beard? Varric I fucking hate everything that's even tangentially connected to dwarven culture with a passion which is why I've made a point to shave my beard all my life to spite anyone who gives a fuck about it Tethras? beard? you gave him a beard? He changed so much offscreen in the goddamn timeskip between these two games that he got a motherfucking berd? fucshhfdbeard? feadsgfsvarricafgfdh BEARD? yyousftoiuslyhhabevarricasgsfucningbeardandthivkimgosabedineditit?beard????

PS. (edit after finding out spoilers) I've gone to TV Tropes to read up on Varric's role in DATV after writing this (just in case I'm wrong and dumb, and there's actually a deeply compelling narrative reason for his presence), and, well, this shit is cheaper than I thought. And more importantly, just as I thought, there appears to be no justification for the beard beyond "adding a beard is a cliche way to show that a bunch of time has passed, and we didn't care enough to think this shit through". I'm fucking tired, man.

PPS. (edit after reading the rest of big spoilers) This is so much worse than I could even begin to suspect. This is worse than the final season of Game of Thrones. This is the final season of Game of Thrones if they straight-up fired GRRM, burned his notes and hired a showrunner who's only read a one-page summary of the first six seasons. This is fucking depressing, man. I'm genuinely fucking sad. So many subplots that were started over the course of these three games, that were clearly going somewhere, scrapped in favour of a simplistic good vs. evil story that would get rejected by fucking CD-Projekt in 2007 for being too basic. All because the artists who poured their hearts and souls into this bullshit franchise got thrown out like trash by its "owners". Morrigan's kid, the Well of Sorrows, all the implied complexities of Tevinter politics, the Crows, the Old Gods, Andraste. All went to shit. Death to capitalism.

[digitalrhetoricpune]

Troubleshooting Amazon Campaign Budget Issues: Over- and Under-Spending Fixes

Managing your Amazon PPC campaigns can be challenging, especially when it comes to balancing your budget. Overspending can cut into your profits, while underspending can lead to missed sales opportunities. This blog will guide you through troubleshooting Amazon campaign budget issues, providing actionable insights on how to fix both over- and under-spending problems.

Understanding Amazon PPC Budgeting

Before diving into the fixes, it’s essential to understand the factors affecting your Amazon PPC budget. Amazon PPC campaigns include Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Each of these campaigns requires careful management to avoid overspending or underspending.

Amazon PPC allows advertisers to set a daily budget or total budget, and without proper optimization, costs can spiral out of control, or your campaigns might not get enough traction.

Common Amazon Campaign Budget Issues

There are two main budget issues most Amazon sellers face:

Overspending: Your campaigns are spending more than expected, leading to lower profitability.

Underspending: Your campaigns are not spending the allocated budget, which means missed opportunities for visibility and sales.

Let’s explore the causes and solutions for each of these issues.

Fixing Amazon Ads Over-Spending

If your Amazon campaign is overspending, it could be due to several reasons:

1. Incorrect Bid Settings

One of the most common reasons for overspending is setting your bids too high. High bids will make you win more ad placements, but at a much higher cost.

Solution: Lower your bids incrementally to find the optimal price for your keywords. Monitoring and adjusting bids regularly is key to Fix Amazon Ads Over-Spending.

2. Broad Match Keywords

Broad match keywords may attract a wide range of irrelevant traffic, which increases your ad spend without converting into sales.

Solution: Use phrase and exact match keywords instead. These will limit your ads to searches closely related to your product, leading to more qualified traffic and controlled costs. This helps with overall Amazon Advertising Budget Management.

3. Unoptimized Campaign Structure

Having a poorly structured campaign can lead to inefficiencies in budget allocation. For example, lumping all keywords into a single ad group can waste your budget on non-performing keywords.

Solution: Segment your campaigns by product categories and performance levels. Create separate ad groups for high-performing and low-performing keywords, allowing for more targeted bid adjustments. This is a crucial part of Amazon PPC Cost Control Strategies.

4. Lack of Negative Keywords

Not using negative keywords can lead to your ads showing up for irrelevant searches, which wastes your budget.

Solution: Regularly add negative keywords to prevent your ads from being triggered by non-relevant search queries. This step is fundamental for Amazon PPC Budget Optimization.

Fixing Amazon Campaign Under-Spending

Underspending, on the other hand, means that your campaigns are not utilizing the full budget you’ve set. This often results in missed visibility and sales opportunities.

1. Low Daily Budget

If your daily budget is too low, your campaign will not run throughout the day, causing it to miss out on potential impressions and clicks.

Solution: Increase your daily budget based on your campaign goals and historical performance. Monitoring this regularly helps maintain control over your Amazon Advertising Budget Management while ensuring you’re not missing out on valuable traffic.

2. Limited Keyword Selection

Having too few keywords or only targeting exact match keywords can severely limit your ad’s reach.

Solution: Expand your keyword selection by incorporating more long-tail keywords, as well as using phrase match in addition to exact match. This can help overcome Amazon Campaign Under-Spending Solutions.

3. Campaign Pauses or Budget Caps

In some cases, campaigns may get paused automatically if they exceed their daily budget early in the day, leaving the rest of the day without ad coverage.

Solution: Increase your daily budget or distribute your budget across more campaigns to ensure you get impressions throughout the day. Proper Amazon PPC Budget Optimization will prevent premature pausing of campaigns.

4. Low Bids

Setting bids too low can prevent your ads from competing effectively, leading to under-spending and fewer impressions.

Solution: Gradually increase your bids to become more competitive. Ensure you are bidding enough to appear for the keywords relevant to your product, but avoid overspending by monitoring keyword performance regularly.

Best Practices for Amazon PPC Budget Management

Here are some additional tips for optimizing your Amazon PPC campaign budgets:

1. Leverage Automated Bidding

Amazon’s automated bidding options, such as Dynamic Bids (up and down), can help you make smarter bidding decisions in real time. This can prevent both overspending and underspending by adjusting your bids based on the likelihood of a conversion.

2. Monitor Campaign Performance Regularly

It’s essential to monitor your campaigns daily or weekly to ensure they are running efficiently. Keep an eye on metrics such as ACoS (Advertising Cost of Sale), CTR (Click-Through Rate), and CPC (Cost Per Click).

3. Set Up Budget Alerts

Amazon allows you to set budget alerts to notify you when you’re close to hitting your daily or total budget limits. This can help you avoid overspending and ensure that you can allocate your funds more effectively.

4. Optimize for ACoS

One of the most critical metrics for Amazon PPC campaigns is ACoS. The lower your ACoS, the more profitable your ads will be. Regularly adjusting bids and keywords to optimize ACoS can prevent budget overruns.

Conclusion

Managing your Amazon PPC budget can be tricky, but with the right strategies in place, you can avoid both over- and under-spending. By optimizing your bids, choosing the right keywords, and regularly monitoring your campaign performance, you can ensure that your ads are working efficiently without exceeding your budget.

At Digital Rhetoric, an expert Amazon Advertising Agency in Pune, we specialize in helping sellers with Amazon PPC Budget Optimization and campaign management. Whether you’re struggling with overspending or underspending, our team can help you implement Amazon Campaign Under-Spending Solutions and Amazon PPC Cost Control Strategies to boost your profitability.

[responsivethoughts]

The Grumman X-29 Experimental Aircraft

The Grumman X-29 was an experimental aircraft developed by the United States in the 1980s, aimed at testing advanced aviation technologies. One of its most unique features was its forward-swept wings, which improved maneuverability and reduced drag. However, this design introduced significant aerodynamic challenges, such as the tendency of the wings to twist under stress. To address this, the X-29 utilized advanced composite materials, which provided the necessary strength without adding excess weight.

The X-29 was inherently unstable due to its forward-swept wings, necessitating a sophisticated digital fly-by-wire control system. This system allowed a computer to continuously make adjustments to keep the aircraft stable during flight. Additionally, the aircraft featured canard control surfaces, located in front of the main wings, which enhanced control and maneuverability, particularly at high angles of attack.

Another key feature of the X-29 was its variable-geometry engine inlets, designed to optimize airflow into the engine across different flight conditions. This design allowed the aircraft to maintain efficiency at various speeds and altitudes. Together, these innovative design elements made the X-29 a complex and advanced aircraft for its time.

The X-29 first flew on December 14, 1984, under the management of NASA and the United States Air Force. Two X-29 aircraft were constructed, and they accumulated over 400 test flights. These tests focused on exploring the aircraft's unique aerodynamic and flight control characteristics, providing valuable data on how forward-swept wings performed under various conditions.

The primary objective of the X-29 program was to investigate technologies that could be used in future fighter aircraft, with a particular focus on improving maneuverability and control at high angles of attack. Although the X-29 was never intended to enter production, the insights gained from its development contributed to future advancements in aircraft design.

While the X-29 did not see operational service, its legacy is significant. The technologies it explored, including forward-swept wings, composite materials, and digital flight controls, paved the way for innovations in fighter aircraft. Today, the X-29 is remembered as an important milestone in the study of unconventional aircraft designs and aerodynamics.

An interesting and lesser-known fact about the Grumman X-29 is that, despite its radical design, the aircraft reused components from existing fighter jets to save on development costs. Specifically, the fuselage of the X-29 was derived from the Northrop F-5A Freedom Fighter, and its landing gear was taken from the General Dynamics F-16 Fighting Falcon. This blending of cutting-edge technology with proven components from earlier aircraft helped keep the project within a more manageable budget, demonstrating a creative approach to experimental aircraft design during that era.

[justinspoliticalcorner]

Robert Reich:

Friends, If you are experiencing rage and despair about what is happening in America and the world right now because of the Trump-Vance-Musk regime, you are hardly alone. A groundswell of opposition is growing — not as loud and boisterous as the resistance to Trump 1.0, but just as, if not more, committed to ending the scourge. Here’s a partial summary — 10 reasons for modest optimism.

1. Boycotts are taking hold.

Americans are changing shopping habits in a backlash against corporations that have shifted their public policies to align with Trump. Millions are pledging to halt discretionary spending for 24 hours on February 28 in protest against major retailers — chiefly Amazon, Walmart, and Best Buy — for scaling back diversity, equity, and inclusion initiatives in response to Trump. Four out of 10 Americans have already shifted their spending over the last few months to be more consistent with their moral views, according to the Harris poll. (Far more Democrats — 50 percent — are changing their spending habits compared with Republicans — 41 percent.) Calls to boycott Tesla apparently are having an effect. After a disappointing 2024, Tesla sales declined further in January. In California, a key market for Tesla, nearly 12 percent fewer Teslas were registered in January 2025 than in January 2024. An analysis by Electrek points to even more trouble for Tesla in Europe, where Tesla sales have dropped in every market. X users are shifting over to Bluesky at a rapid rate, even as Musk adds more advertisers to his ongoing lawsuit against those that have justifiably boycotted X after he turned it into a cesspool of lies and hate (this week, he added Lego, Nestle, Tyson Foods, and Shell).

2. International resistance is rising.

Canada has helped lead the way: A grassroots boycott of American products and tourism is underway there. Prime Minister Trudeau has in effect become a “wartime prime minister” as he stands up to Trump’s bullying. Jean Chrétien, who served as prime minister of Canada from 1993 to 2003, is urging Canada to join with leaders in Denmark, Panama, and Mexico, as well as with European Commission President Ursula von der Leyen, to fight back against Trump’s threats. Mexico’s President Claudia Sheinbaum is standing up to Trump. She has defended not just Mexico but also the sovereignty of Latin American countries Trump has threatened and insulted. In the wake of JD Vance’s offensive speech at the Munich security conference last week, European democracies are standing together — condemning his speech and making it clear they will support Ukraine and never capitulate to Putin, as Trump has done.

3. Independent and alternative media are growing.

Trump and Musk’s “shock and awe” strategy was premised on their control of all major information outlets — not just Fox News and its right-wing imitators but the mainstream corporate media as well. It hasn’t worked. The New York Times has done sharp and accurate reporting on what’s happening. Even the non-editorial side of The Wall Street Journal has shown some gumption. The biggest news, though, is the increasing role now being played by independent and alternative media. Subscriptions have surged at Democracy Now, The American Prospect, Americans for Tax Fairness, Economic Policy Institute, Center on Budget and Policy Priorities, The Guardian, ProPublica, Labor Notes, The Lever, Popular Information, Heather Cox Richardson, and, of course, this and other Substacks. As a result, although Trump and Musk continue to flood the zone with lies, Americans aren’t as readily falling for their scams.

4. Musk’s popularity is plunging.

Elon Musk is underwater in public opinion, according to polls published Wednesday. Surveys by Quinnipiac University and Pew Research Center — coming just after Trump and Musk were interviewed together by Fox News’ Sean Hannity, with Trump calling Musk a “great guy” who “really cares for the country” — show a growing majority of Americans holding an unfavorable view of Musk. In Pew’s findings, 54 percent report disliking Musk compared to 42 percent with a positive view; 36 percent report a very unfavorable view of Musk. Quinnipiac’s results show 55 percent believe Musk has too big a role in the government.

5. Musk’s Doge is losing credibility.

On Monday, DOGE listed government contracts it has canceled, claiming that they amount to some $16 billion in savings — itemized on a new “wall of receipts” on its website. Almost half were attributed to a single $8 billion contract for the Immigration and Customs Enforcement agency — but that contract was for $8 million, not $8 billion. A larger total savings number published on the site, $55 billion, lacked specific documentation. In addition, Musk and Trump say tens of millions of “dead people” may be receiving fraudulent Social Security payments from the government. The table Musk shared on social media over the weekend showed about 20 million people in the Social Security Administration’s database over the age of 100 and with no known death. But as the agency’s inspector general found in 2023, “almost none” of them were receiving payments; most had died before the advent of electronic records. These kinds of rudimentary errors are destroying DOGE’s credibility and causing even more to question allowing Musk’s muskrats unfettered access to personal data on Americans.

6. The federal courts are hitting back.

So far, at least 74 lawsuits have been filed by state attorneys general, nonprofits, and unions against the Trump regime. And at least 17 judges — including several appointed by Republicans — already have issued orders blocking or temporarily halting actions by the Trump regime. The blocking orders include Trump initiatives to restrict birthright citizenship, suspend or cut off domestic and foreign U.S. spending, shrink the federal workforce, oust independent agency heads, and roll back legal protections and medical care for transgender adults and youths. In other cases, the Trump regime has agreed to a pause to give judges time to rule, another way that legal fights are forcing a slowdown.

[...] 9. Trump is overreaching — pretending to be “king” and abandoning Ukraine for Putin. Trump’s threats of annexation, conquest, and “unleashing hell” have been exposed as farcical bluffs — and his displays this week of being “king” and siding with Putin have unleashed a new level of public ridicule. [...] 10. The Trump-Vance-Musk “shock and awe” plan is faltering. In all these ways and for all of these reasons, the regime’s efforts to overwhelm us are failing. Make no mistake: Trump, Vance, and Musk continue to be an indiscriminate wrecking ball that has already caused major destruction and will continue to weaken and isolate America. But their takeover has been slowed. Their plan was based on doing so much, so fast that the rest of us would give in to negativity and despair. They want a dictatorship built on hopelessness and fear.

Robert Reich wrote a solid Substack piece on the 10 reasons anti-Trump Americans should feel some optimism in.