#ads for ecommerce

[mostlysignssomeportents]

Sponsored listings are a ripoff…for sellers

Tonight (November 29), I'm at NYC's Strand Books with my novel The Lost Cause, a solarpunk tale of hope and danger that Rebecca Solnit called "completely delightful."

Not all ads are created equally sleazy. The privacy harms from surveillance ads, though real, are often hard to pin down. But there's another kind of ad - or "ad" that picks your pocket every time you use an ecommerce site.

This is the "sponsored listing" ad, which allows merchants to bid to be among the top-ranked items in response to your searches - whether or not their products are a good match for your query. These aren't "ads" in the way that, say, a Facebook ad is an ad. These are more #payola, a form of bribery that's actually a crime (but not when Amazon does it):

https://en.wikipedia.org/wiki/Payola#U.S._investigations_and_aftermath

Amazon is the global champion of payola. It boasts of $31 billion in annual "ad" revenue. That's $31 billion that Amazon sellers have to recoup from you. But Amazon's use of "most favored nation" deals (which requires sellers to offer their lowest prices on Amazon) mean that you don't see those price-hikes because sellers raise their prices everywhere:

https://pluralistic.net/2023/04/25/greedflation/#commissar-bezos

Forget Twitter: Amazon search is the poster-child for enshittification, in which Amazon locks you in (for example, with a year's shipping prepaid through Prime) and then you get recommended worse products while sellers make less money and Amazon pockets the difference.

Sellers who don't sell on Amazon are dead in the water, because most US households have Amazon Prime and overwhelmingly, Prime users start their search on Amazon, and, if they find the goods they're seeking. After all, they've prepaid for shipping.

So sellers suck it up and pay a 45-51% Amazon tax and pass it on to us - no matter where we shop. A lot of the junk fees sellers pay are related to Prime and other fulfillment services, but an increasing share of the Amazon tax comes from the need to pay to "advertise," because if they don't buy the top result for searches for their own products, their competitors' ads will push them right off the first page (those competitors spend money on advertising, rather than manufacturing quality).

There's a lot of YOLO/ROFLMAO in those ads: search for "cat beds" and 50% of the first five screens are ads - including ads for dog products, apparently bought by companies adopting a spray-and-pray approach to advertising. Someone selling a quality product still has to outbid all of those garbage sellers:

https://pluralistic.net/2022/11/28/enshittification/#relentless-payola

This is at the root of Amazon's Pricing Paradox: while Amazon can defend itself against regulators by citing sellers whose prices are lower and/or whose quality is higher, it's nearly impossible for shoppers to get those deals. If you click the top result for your search, you will, on average, pay 29% more than you would if you found the best bargain on the site:

https://pluralistic.net/2023/11/06/attention-rents/#consumer-welfare-queens

What's more, you can't fix this by simply sorting by price, or by reviews, or some mix of the two. The sleaziest sellers have mastered tricks like changing the number of units they sell so the total price is lower. For example, if batteries are normally sold $10 for a four-pack, a sleazy seller can offer batteries at $9 for three units. A lowest-to-highest price-sort will put this item ahead of a cheaper rival.

Researchers found that getting a good deal at Amazon requires that you make a multifactorial spreadsheet by laboriously copy/pasting multiple details from individual listing pages and then doing sorts that Amazon itself doesn't permit:

https://scholarship.law.bu.edu/faculty_scholarship/3645/

There's an exception to this: Amazon and Apple have a cozy, secret arrangement to exclude these "ads" from searches for Apple products. But if you're shopping for anything else, you're SOL:

https://www.businessinsider.com/amazon-gives-apple-special-treatment-while-others-suffer-junk-ads-2023-11

These payola markets are bad for buyers, and they cost sellers a lot of money, but are they at least good for sellers? A new study from three business-school researchers - Vibhanshu Abhishek, Jiaqi Shi and Mingyu Joo - shows that payola is a very bad deal for good sellers, too:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3896716

After doing a lot of impressive quantitative work, the authors conclude that for good sellers, showing up as a sponsored listing makes buyers trust their products less than if they floated to the top of the results "organically." This means that buying an ad makes your product less attractive than not buying an ad.

The exception is sellers who have bad products - products that wouldn't rise to the top of the results on their own merits. The study finds that if you buy your mediocre product's way to the top of the results, buyers trust it more than they would if they found it buried deep on page eleventy-million, to which its poor reviews, quality or price would normally banish it.

But of course, if you're one of those good sellers, you can't simply opt not to buy an ad, even though seeing it with the little "AD" marker in the thumbnail makes your product less attractive to shoppers. If you don't pay the danegeld, your product will be pushed down by the inferior products whose sellers are only too happy to pay ransom.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/11/29/aethelred-the-unready/#not-one-penny-for-tribute

[barksbog]

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[indeedgoodman]

[gonzalez756]

12 Advantages and Disadvantages of ECommerce | Imagency Media

The rapid growth of eCommerce has transformed the way businesses operate, bringing both remarkable advantages and notable challenges. Understanding these can help businesses leverage eCommerce to its fullest potential or address its drawbacks effectively. Let’s dive into 12 key advantages and disadvantages of eCommerce.

Advantages of eCommerce

Global Reach eCommerce breaks down geographical barriers, allowing businesses to reach customers worldwide. This expansive reach helps businesses tap into new markets and grow their customer base beyond local limitations.

Lower Operational Costs Running an online store can be significantly cheaper than maintaining a physical storefront. Costs like rent, utilities, and staffing are greatly reduced, allowing businesses to reinvest savings into marketing and product development.

24/7 Availability Unlike traditional stores, eCommerce sites operate round the clock. This availability caters to customers in different time zones, providing a seamless shopping experience anytime, anywhere.

Personalization and Customer Experience eCommerce platforms can gather data on customer behavior, preferences, and purchase history, allowing businesses to offer personalized recommendations and improve the overall shopping experience.

Easy Scaling and Growth Scaling an online business is much simpler than expanding a brick-and-mortar store. Adding new products or services, targeting new demographics, and adjusting to market demands can be done quickly and efficiently.

Enhanced Marketing Opportunities Digital marketing strategies such as social media advertising, email marketing, and SEO are particularly effective for eCommerce. These channels allow businesses to target specific audiences and track results in real-time.

Disadvantages of eCommerce

Lack of Personal Touch Despite technological advances, online shopping often lacks the personal interaction found in physical stores. This absence of human touch can make it harder to build customer loyalty.

Security and Privacy Concerns With the rise in cybercrime, protecting customer data is a major concern for eCommerce businesses. Ensuring robust security measures is critical but can be costly and complex.

Dependence on Technology eCommerce heavily relies on technology, including websites, payment gateways, and software. Technical glitches, downtime, or slow-loading pages can lead to lost sales and damage to the brand’s reputation.

High Competition and Price Wars The ease of starting an online store has led to increased competition, making it difficult for smaller businesses to stand out. Price wars are common, often squeezing profit margins.

Shipping and Logistics Challenges While eCommerce allows businesses to reach a global audience, shipping products efficiently can be complex and costly. Issues like delayed deliveries, high shipping fees, and logistics mishaps can affect customer satisfaction.

Difficulty in Handling Returns and Refunds Returns are more prevalent in eCommerce, especially in fashion and electronics sectors. Handling returns and refunds can be costly and time-consuming, often eroding profit margins.

Conclusion

eCommerce offers vast opportunities for growth, flexibility, and global reach, but it also comes with challenges that businesses must address. By understanding these advantages and disadvantages, companies can better strategize and create a seamless, customer-friendly eCommerce experience.

Contact us

Imagency Media can help you navigate the eCommerce landscape, providing expert insights and tailored solutions to maximize your online success.

[tappingmedia]

Is digital marketing still a promising career option for aspiring professionals in 2024?

[onlineecommercestore]

Top 8 Strategies to take your eCommerce Product Images to the Next Level

In the eCommerce sector, where visuals play a crucial role in influencing consumer behavior, the importance of high-quality product images cannot be overstated. However, simply having clear photographs may not be enough to stand out in a crowded online marketplace. To truly captivate your audience and boost sales, consider enhancing your eCommerce product images with rich content.

Rich content goes beyond the basic visuals and incorporates additional elements such as descriptive text, interactive features, and multimedia elements. An Etilize data partner can make your eCommerce product images more appealing to your buyers.

Here are some strategies to take your product images to the next level:

1) Detailed Descriptions

Accompany your product images with detailed and compelling descriptions. Instead of just listing specifications, tell a story about the product. Explain its features, benefits, and how it can solve a problem for the customer. Use language that resonates with your target audience and highlights the unique selling points of the product. Etilize content can provide in-depth descriptions and attract your customers.

2) Interactive Hotspots

Implement interactive hotspots on your product images. These are clickable areas that provide additional information when users hover over or click on them. For example, if you sell clothing, you can add hotspots to showcase fabric details, sizing information, or styling tips. This interactive approach engages customers and provides a more immersive shopping experience.

3) 360-Degree Views

Consider incorporating 360-degree views of your products. Etilize product content can help you to provide product views from all angles. This allows customers to see the item from various angles, providing a more comprehensive understanding of its appearance and features. Many ecommerce platforms support 360-degree image functionality, enabling customers to virtually inspect the product as if they were holding it in their hands.

4) Product Videos

Create short product videos to showcase your items in action. Videos can highlight product features, demonstrate usage, and create a more dynamic presentation. Embedding videos alongside product images adds a multimedia dimension to your product pages, increasing engagement and building a stronger connection with potential buyers.

6) User-Generated Content

Encourage your customers to share their own images and experiences with your products. Feature user-generated content on your product pages to build trust and authenticity. This not only provides social proof but also allows potential buyers to see how real people are using and enjoying your products.

7) SEO-Optimized Alt Text

Don't overlook the importance of SEO for your product images. Use descriptive and keyword-rich alt text for your images to improve their visibility in search engine results. This not only enhances the discoverability of your products but also contributes to the overall search engine optimization of your ecommerce website.

8) Consistent Branding

Maintain a consistent brand identity across all your product images. This includes using a uniform style, color palette, and fonts. Consistency helps build brand recognition and trust among your audience.

Enhancing your eCommerce product images with rich content goes beyond the visual appeal. It involves creating a holistic and engaging shopping experience for your customers. By incorporating detailed descriptions, interactive elements, multimedia, and SEO optimization, you can elevate your product pages and make a lasting impression on potential buyers. Stay ahead in the competitive eCommerce landscape by investing in rich content that not only showcases your products but also tells a compelling story.

[coursesandmethods]

Etsy, a flourishing marketplace teeming with creative artisans and innovative entrepreneurs, has undeniably etched its distinct niche within the expansive realm of e-commerce. In this discourse, we shall embark on a journey, unraveling the essential facets that culminate in the attainment of Etsy excellence, a coveted destination for aspiring sellers in this unique digital domain.

#EtsySelling #EtsyGuide #SellOnEtsy #EtsySuccess #CraftyBusiness #EtsyTips #OnlineCraftStore #EtsyHustle #EtsyShop #EtsyMarketing #HandmadeSales #EtsyBizTips #ArtisanMarketplace #CraftersGuide #EtsySalesTips #ShopSmall #EtsyStoreSuccess #CraftyEntrepreneur #EtsyCrafters #CraftingForProfit #EtsyBusinessTips #EtsySellerAdvice #EtsyStoreGrowth #CraftingSuccess #EtsyIncome #EtsyOnlineShop #CraftySideHustle #EtsySellerCommunity #CraftingEtsySuccess #EtsySellerSupport

[robinsonchar]

[adsoperator]

https://www.fiverr.com/s/e2VVrr Hi, I'm a Web Analyst with 5 years of experience. I will help you fix/set infrastructure (Google Analytics 4, Facebook Conversion API, GA4 Ecommerce tracking, Cookie Consent Banner, Google Ads Conversion Tracking, etc.) to track your customer actions through the Server Side with GTM & Data Analysis, as well as enable Data Layer with GTM.

Feel free to message me with any questions.

Without the proper infrastructure (Google Analytics 4, Facebook Conversion API, GA4 Ecommerce tracking, Cookie Consent Banner, Google Ads Conversion Tracking, etc.) set up through Server Side, you may lose lots of data and can't run Remarketing Campaigns well. Moreover, you can't make the right business decisions without analysis.

Don't worry; I'll assist with everything.

My Services:

Setup Google Analytics 4

Facebook Conversion API with Event Match quality

Google Ads Conversion Tracking & Remarketing

Cookie Consent Banner

Enhanced ecommerce & Cross-Domain Track

GA4 Ecommerce tracking

Standard Events (Page_view|View_item|AddToCart|Checkout|Purchase)

Any Custom Event (Button|Link click, etc)

Any Lead Form Track with Field Data

Remarketing Audience on Google Analytics 4

I hope we will work together!

[fueldigi]

GOOGLE ADS

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[mrislam1976]

Youtube Ads

[scalingtomillions]

Competitor Research Analysis When Building A New Brand:

You want to first and foremost get samples of the top competitors in your niche. Test out the products, ingredients, packaging, efficiency etc & compare it to your samples. Sounds simple but a lot of people don't do this.

Adjacent to this, you will want to go on amazon or google reviews and discover the strengths and weaknesses based on customer reviews (understand their needs) so you can focus on these for your brand. Angle, quality, design, functionality etc.

I break down my research into 2 parts, ops analysis, which encompasses the basics from logistical to product options, costs, materials ,features etc..To marketing analysis & review their advertising hooks, advertising platforms, audience target, performance, branding, copy etc.

By having a clear understanding of where these brands are, you can make a product that can potentially be superior.

In my case, i'm creating a new formula for a product in a saturated market & for it succeed, I have to realize an angle that takes competitors pros a step forward.

[gonzalez756]

Top E-Commerce Fraud Prevention Software Solutions 

In today’s rapidly evolving digital landscape, e-commerce has become a cornerstone of the global economy. However, this growth has also given rise to sophisticated fraud schemes that pose significant risks to online businesses and their customers. To combat these threats, businesses must invest in robust fraud prevention software solutions. Here’s a look at some of the top e-commerce fraud prevention tools for 2024 that can help safeguard your online store and maintain customer trust.

1. Fraud.Net

Fraud.Net stands out as a comprehensive fraud prevention platform that uses machine learning and artificial intelligence to detect and prevent fraudulent transactions. Its real-time risk scoring system evaluates each transaction based on a multitude of factors, such as user behavior and historical data, to flag suspicious activities. Fraud.Net's integration with various payment gateways and its customizable rule set make it a versatile choice for businesses of all sizes.

 2. Signifyd

Signifyd is renowned for its 100% financial guarantee on fraud protection, offering a unique proposition in the e-commerce space. The platform uses a combination of machine learning and human expertise to analyze transactions and identify potential threats. Its approach includes real-time decision-making and an extensive global data network, ensuring that businesses can reduce false positives while minimizing fraud losses. Signifyd also provides tools for chargeback management and fraud analytics.

3. Kount

Kount offers a powerful fraud prevention solution that leverages AI and machine learning to provide real-time fraud detection and prevention. Its platform includes features such as biometric identification, device fingerprinting, and risk scoring to help identify and mitigate fraudulent activities. Kount’s customizable rules engine allows businesses to tailor their fraud prevention strategies to specific needs, while its comprehensive dashboard provides actionable insights into transaction trends and fraud patterns.

4. Sift

Sift is a leading fraud prevention solution that combines machine learning with a vast database of global fraud signals to deliver real-time protection. The platform is known for its adaptability, offering tools to prevent fraud across multiple channels, including payments, account creation, and content abuse. Sift's advanced analytics and customizable workflows help businesses quickly respond to emerging fraud threats and reduce manual review processes.

 5. Riskified

Riskified specializes in enhancing the online shopping experience by providing a fraud prevention solution that guarantees approval of legitimate transactions. The platform uses advanced machine learning algorithms and a vast dataset to analyze transactions and identify fraudulent activities. Riskified’s unique chargeback guarantee ensures that businesses are protected against fraud losses, making it a popular choice for high-volume e-commerce operations.

 6. ClearSale

ClearSale is a global fraud prevention solution that combines technology with expert analysts to deliver comprehensive fraud protection. Its system uses machine learning to assess transaction risk and manual reviews to ensure accuracy. ClearSale’s multi-layered approach includes fraud detection, chargeback management, and customer service support, making it a robust option for businesses looking to minimize fraud while maintaining a positive customer experience.

7. Shift4

Shift4 provides a versatile fraud prevention solution that integrates with its payment processing services. The platform uses machine learning to monitor transactions and detect fraudulent patterns in real-time. Shift4’s fraud prevention tools are designed to work seamlessly with its payment gateway, offering a streamlined approach to both transaction processing and fraud detection.

8. CyberSource

CyberSource, a Visa solution, offers a suite of fraud prevention tools that leverage AI and machine learning to protect online transactions. Its platform includes features such as device fingerprinting, transaction scoring, and integration with Visa's global network. CyberSource’s customizable fraud management system allows businesses to tailor their fraud prevention strategies to their specific needs and risk profiles.

Conclusion

Investing in a robust e-commerce fraud prevention solution is essential for protecting your business and customers from the ever-evolving landscape of online fraud. Each of the solutions highlighted above offers unique features and benefits, making it crucial to evaluate them based on your specific needs, transaction volume, and risk tolerance. By choosing the right fraud prevention software, you can enhance security, reduce losses, and provide a safer shopping experience for your customers.

[indydotinfotech]

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