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welcome-leon · 1 month

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Okay I NEED to talk about the Resident Evil 'Viral' campaign bc it makes me insane dfsjkhsdj I'm gonna have to split it up by each commercial to talk about them individually so prepare for longpost but I can't get my mind off it.

If you don't know, Capcom had a series of live-action promo videos for RE5, depicting Chris in various moments following the events of the game. If you haven't seen them, the clearest quality ones I could find are by Shiny Gamey on YT, with the first video being here (otherwise the most popular YT results are 144p - 360p lol)

CW: All videos have lots of intense flashing lights/images, and focus heavily on mental illness. TW: Video 4 "Bridge" has imagery of suicide and self-harm, and video 5 "Back" has hints of suicide.

TLDR; these commercials aren't canon, but god I find them interesting. The videos focus on Chris' rapidly declining mental health and obvious PTSD (alongside hallucinations and psychosis), with each clip showing his sanity deteriorating. They paint a picture where the events of RE5 fundamentally changed Chris in a way he cannot control - more than that, showing him far more vulnerable and human than the determined hero we usually see him as. These commercials make RE5 seem way scarier than it is because it's showing the hero suffering from just surviving - Fear You Can't Forget - and man I wish Capcom would lean further into the psychological horror of it all.

So one thing I noticed with this series is that I think it follows the themes of the stages of grief. I think each of Chris' voiceover lines carry this motif in each video, and it further illustrates just how heavily the events of RE5 are weighing on him. I think it's open to interpretation as to what he's grieving - his own sanity, the lives lost from Wesker's actions, Wesker himself, or maybe just a part of Chris' identity that is so drawn and tired of it all that it simply disappears. Either way, death as a whole is a theme explored here, and I find it very fun and interesting that the stages of grief seem to make an appearance too.

(1) Ceremony

In the first video, Chris is shown accepting an award at a BSAA press event some time after Kijuju. There's a lot of press involved, and Sheva is standing in the crowd. A general (maybe? Some kind of commander) gives a speech about Chris' heroism, and gives him a medal. When Chris is about to give his acceptance speech, the flashing of the cameras trigger a flashback where he re-experiences some of the events of the game (this is just gameplay footage, the 'commercial' part of these videos). You can also see scribbled words, in flashes, appearing across his speech papers. When the flashback ends he drops his papers, and when Sheva picks them up from the ground, the pages have no scribbles visible.

The thing about this one for me, aside from introducing the concept that Chris is Not Okay, is the way Chris' internal monologue contrasts with the words from the general. "There's more to being a hero than saving lives," are the opening words to this scene, spoken by the general, and he goes on to commend Chris for his bravery and valour. The general is very openly calling Chris a hero. And yet, Chris' voiceover line is, "It's amazing how far you can get in life by destroying the lives of others."

While it would make sense for him to be referencing Wesker and bioterrorism as a whole, contextually it's apparent that he's referring to himself - by the last video, it's made clear that Chris' voice lines are all a part of one monologue, but I'll get to that later. Here, he is on stage receiving a medal after ending innumerable lives in Kijuju, and while his superiors call it 'saving' lives, Chris calls it 'destroying'. The way he says the line sounds dull, emotionless, and it sounds clear he has no pride in the lives he takes, BOWs or not. I just love that detail to his character, his awareness of his own role in ending the lives of the victims of bioterrorism, the fact that he still views the monsters he kills as lives taken. It feels very canon-Chris to me, despite not being a canon video.

It's also worth noting that shock and denial are considered the first stages of grief, and while it's not a big theme in this clip as much as the others, I still think his voice line showcases his disbelief. It definitely sounds like he can't believe the route his life has taken to lead him onto that stage. Maybe it's not a lot to sink your teeth into, thematically, but there's elements here that contribute to the theme of grief in the video series overall.

(2) Date

This commercial shows Chris on a date with a woman, and it seems like everything is going well. The woman reapplies her lipstick in a compact, while Chris gets a video camera and asks the woman to confess something (side note, Chris wtf sjkdfhkjh). The woman tells him, "I don't know, I'm probably guilty of something." She moves the compact she's holding and Chris has a flashback when light reflects off the mirror into his eyes. When he comes back, the woman is gone, and Chris finds the napkin the woman was using covered in words similar to the first commercial written in lipstick. The voiceover line is, "Death is nothing to be proud of. And survival is sometimes worse than death."

Guilt and pain is the second stage of grief, and I think both are very apparent here. The woman is about to record her confession, and she states she's probably guilty of something - it stands to reason Chris might be thinking of his own confessions, his own guilt. And Chris' internal monologue, after a flashback of violence and death, says, "Death is nothing to be proud of," implying that it's something to feel ashamed of. Again, the point is hammered home that Chris doesn't view his experience in Kijuju as something heroic - he is constantly aware of the weight of death, regardless of who he kills. This line is also spoken alongside the visual of Chris looking into a broken mirror, a symbol of his shattered sense of self, which only amplifies the idea that Chris really feels like he has lost part of himself - is it part of his identity, or his sanity? Both? Probably both.

"And survival is sometimes worse than death." Is Chris talking about believing the psychological effects of RE5 are a fate worse than death? I think so. He's just had a flashback and lost a date that was otherwise going really well because of it, and keeps seeing these words popping up in places they weren't before. It's this line that encompasses his pain, right beside his guilt as it should be. The fact that he's viewing his existence after RE5 as being 'worse than death' is a very potent thing, considering that he should be feeling somewhat normal now that he's back in his real life.

And that's what strikes me the most about these videos - the idea that despite all the horrors we see these characters experience in the games, despite the fact that the good guys always win, despite the fact that these missions always have a beginning and an end, it's the aftermath of the game events that are worse. The idea that even with everything Chris has gone through, in these videos he's telling us that his own brain is worse. I find it chilling, and very compelling.

(3) Claire

This scene shows Chris and Claire hunting an enemy through a factory. Chris' voiceover line is, "Why did I have to go? Why couldn't it have been someone else?" The siblings shoot the enemy and it falls, and it appears as though they're in some kind of mission training. They have the following conversation.

Claire: "So. I heard that the company shrink thought—" Chris: "So Claire Redfield listens to shrinks now?" Claire: "I'm just asking how my big brother's doing, you jerk." Chris: "Don't worry about me, I don't need any saving." Chris then has a voiceover line: "But I do need to be saved."

A target startles them and Claire shoots, the muzzle flash and the glint of the bullets sending Chris into a flashback. When he comes back to himself, the word Kijuju is written on the wall behind Claire in what looks like blood. Chris mutters "No, no," to himself when he sees it, visibly frightened, but Claire can't see what he's seeing. She asks if he's okay. The tagline plays, and the final clip is Chris staring at his own hands with the training mannequin in the background.

Oh boy, Chris thinking "Why couldn't it have been someone else?" really gets me 😥 Chris has already been through so much, and I could be wrong but I'm not sure if he's ever expressed his displeasure at the direction his life has taken before (in the previous instalments of the franchise, I mean). A big part of Chris' character is his steadiness, his guidance of others, and his determination to see the mission through. He's always so reliable in everyone's eyes that for him to be overwhelmed with the burden of responsibility is just so... ugh. And it's literally shown in this same clip, where he states outright to Claire that he doesn't need saving, then his inner monologue directly disproves that. His thoughts are crying out for someone to help him, and yet he resolutely takes action that goes against his own wants. Does he do that because he thinks he can't ask for help? Does he think he doesn't deserve it?

The third stage of grief is bargaining and anger, and it really shows in his voice line. Him asking "why me?" doesn't come from a place of petulance or entitlement, it comes from a place of pain. A sense of anger at the circumstances leading to the loss is a normal part of grief, and bargaining is a way for the brain to try and gain a sense of control over an uncontrollable situation. The fact that he has those kinds of thoughts at all just shows how much pain he's actually in - we all know he would never let anyone else go find Jill and Wesker on his behalf, that's just not who Chris is. And yet, he falls into the natural mindset of trying to retroactively bargain like any of us would. If he hadn't gone to Kijuju, then he wouldn't be feeling this way. If it had been someone else, then he wouldn't need saving. Why did it have to be him?

And then there's the ending, a solid confirmation in this series that Chris is hallucinating the word Kijuju over and over again. His past haunting him, not just in flashbacks but in reality too. Idk man, I know Resident Evil isn't a psychological horror series and it's probably intentional for them to make that distinction from other survival horror games (e.g. Silent Hill) but this kind of stuff is so spooky and I love it. The fact that this is a promotion for the game is so incredibly smart to me, because it makes the viewer wonder at what Chris possibly could have experienced for him to be reacting this way in the aftermath - Chris, who has only ever been shown to be very competent, calm, and determined. Ugh. So good.

(4) Bridge (TW talk of suicide and self-harm)

The clip opens with the sounds of an engine and some frantic driving. His VO line is, "I hope there's something waiting for me out there." Chris stops his truck on top of a bridge and approaches the railing. He looks out for a moment, then climbs up onto the edge. "No matter how hard I try, I just can't seem to escape my memories." The flashing light of an alarm triggers a flashback. When he comes to, he's sitting near his truck. His jacket is gone, and he's shaking. He sees his fingers are covered in blood, and when he looks at his arm he sees Kijuju scratched into his skin. "I guess the more horrors that get seared into your brain, the less likely you are to forget."

I was not prepared when I first saw this one, let me tell you, and I still get sad watching it 😔 The imagery speaks for itself I think, and it pretty solidly captures the fourth stage of grief, depression. It appears Chris drove to the bridge with the intent to take his own life, and it was actually the flashback that brought him back from the edge. It very much encompasses his line, "No matter how hard I try, I just can't seem to escape my memories." He is quite literally trying to escape his memories, his life, and it is quite literally his memories that prevent him from doing so.

The first part of his voice line for this commercial seems to be his hope for an afterlife? And that kinda just hits home even further - he hopes there's something better waiting for him, something far away from the memories. Although, considering the rest of the series and the guilt he clearly feels, maybe he hopes for absolution. Maybe he hopes for his sins to be punished. Hm.

As a little note, I have no idea if the Kijuju on his arm was meant to be scratches or not. It looks like it's been painted on, but his fingernails are bloody and there's dripping blood, so he obviously got the blood from somewhere. It could also be a hallucination, like the other written words. Unclear. But it takes the decline of his mental health to a whole new level - not only is he suicidal, he's also harming himself in his fugue state. Poor Chris :(

(5) Back (TW talk of suicide)

The final commercial begins with Chris' voice. "There are some things you can't run from. And there are some things that never die." The camera pans over a room filled with items that seem to resemble parts of RE5, including statues and plants. It's unclear where this is, but it seems like Chris is living there. Chris is sitting, clothed, in a bathtub, talking into a receiver. "The human brain is a complicated bitch; once an image is burned in, it's scarred there forever."

The TV screen in front of the tub randomly turns on, and Chris grabs a handgun from beside him to shoot the TV, which triggers a flashback. Sheva runs through the area and pulls him up from the tub, where he had slumped over facedown in the water throughout his flashback, and he aims at her with the pistol before he realises who she is. She grabs him a towel and tells him, "We got a new assignment." Chris gets up and appears to be himself again, getting ready for the mission while Sheva looks at the walls covered obsessively in writing. Over and over, it reads, They are in Kijuju. It's clear she can see it this time. As they leave the area, Chris' voice line is, "I can't keep letting my memories get the best of me. Luckily, the best way to get rid of old memories is by making new ones."

So there's a lot going on here I'm not fully certain about tbh. I think this is meant to be Chris' home, or at least a current place of residence. The way the place is decorated makes me think Chris is so far gone in his memories that he's started making the area around him mimic Kijuju, with all the plants growing off the walls and the sculptures. The fact that the place looks like an abandoned factory is unexplained though. Chris is sitting in the bathtub talking into a recording device; it looks to me like a landline phone, and I suspect he's recording a voicemail. That, alongside the handgun next to him on the tub leads me to believe he's recording a suicide note - and it seems like all the voice lines in the previous videos are all part of this one recording.

The final stage of grief is acceptance, but I think this video turns that acceptance on its head a bit. "Some things you can't run from, and some things never die." The lines themselves make him seem accepting of his own memories, of the fact that these events will haunt him - in the context of the clip though, his possible second suicide attempt, maybe he's trying to explain to someone why he couldn't try to attempt to live with the memories. And yet, the moment Sheva tells him they have a new mission, he's up and back on his feet, Chris Redfield once more, and with the final voice line things are ostensibly all fixed again. Acceptance. Sure.

But there's no real resolution (not that I would expect one in a commercial series like this) and it would defy the core intent of these videos for Chris to be All Okay again. He's not okay after RE5 - that's the point. Fear you can't forget. What the viewer needs to know is that Chris Redfield is going to carry on and do the next mission like he always does, and isn't that just the sad truth of Chris' entire character? It's that exact theme that leads to Chris' weariness in RE8, asking himself when it all ends. Despite the final lines that seem to shoehorn the entire series in a neat package, I think the fact that despite his clear mental health issues he still gets up and gets the job done is far more telling about the tragedy of Chris' character.

The writing on the walls really makes me think. They are in Kijuju. 'They' being Wesker and Jill, but it's odd that Chris would obsess over that specifically after RE5, seeing as he's already saved Jill and killed Wesker. But then it makes me wonder about those 3 years Chris was looking for them. 'They are in Kijuju' would literally be the thought that started it all, the reason why the events of RE5 happened in the first place. 'They are in Kijuju' would be an obsession, even in his right frame of mind. He'd spent so long looking for Jill that this phrase being seared into his mind makes sense to me. (I mean obviously this would moreso be a big teaser for fans to understand what RE5 is likely to be about, but still.)

Idk man, these clips, while not being canon, fill a void for me about Chris' wellbeing after everything he's been through. He's experienced so much, carried so much, that to see him truly suffer in the aftermath of such a gruelling mission is just kind of cathartic? He's human, and his body and mind aren't infallible. He might be able to make it through the toughest experiences alive, but that doesn't mean there are no consequences. And frankly I just love this approach to promoting a horror game - showing the aftermath is such a smart way to do it. "Look at how the protagonist reacts to living through the RE5 experience! Don't you wanna know what caused it?" That's just good marketing.

Anyway to anyone who made it this far - thanks and hope you enjoyed my rambles 😅🥰

#oh boy this got away from meeee #this was meant to be like 2 paragraphs at most #I hope it makes sense? I jsut find these clips so interesting and maybe yall will too 💗#gonna post this before I get too nervous byeee #rotposts #also side note: Chris in that first pic in those boots?? hello 👀

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